TENNIS
REACTIVEARCH
The foot arches that sustain our weight are elastic structures which can be deformed and perfectly return to the initial shape, giving back the energy in a controlled way.
REACTIVEARCH The foot plant is composed by 5 metatarsal bones which are distributed along a concave line, called “metatarsal arch�. It tends to become flatter and wider under weight, and then it returns to the initial position.
Section of the metatarsal arch with no weight
Section of the metatarsal arch under weight
REACTIVEARCH Front section of a sport shoe
The new concave outsole, which imitates the shape of our foot, can better follow and sustain the movements of the metatarsal arch, in particular when it’s highly stressed, and it maintains the elasticity of the foot arch.
Standard shape (flat or slightly convex)
New concave shape
REACTIVEARCH While practicing sport activities our feet have to sustain an increasing pressure that can reach over 5 times the weight of the body. The exclusive patented ReActiveArch technology provides: Reactivity during thrust: allows the fastest and most effective possible elastic return of the foot, enhancing sport performance to the maximum Stability when planting the foot: operates on a wider surface area during the phase of maximum load, increasing the foot’s stability Maximum cushioning of the impact forces: reduces trauma due to the impact with the ground that the foot undergoes at every step, returning the energy stored by the ReActiveArch to the direction of the movement
TENNIS
REACTIVEARCH – PRODUCT TESTING
Test Equipment: Slowmotion Camera to study the movement of the tennis player Opto Jump bars to record entry and exit speed Novel® sockliner to record foot pressure
REACTIVEARCH – PRODUCT TESTING Comparison of the new Raptor Ultra with 6 competitor products: Adidas Barricade Adidas Feather Asics Gel Resolution Babolat Team Nike AZ Vapor Nike Air Dragon The tested shoes are the top of the tennis category, all having a retail price between 120 € and 130 € The parameters are the following: PARAMETER
BENEFIT
PEAK PRESSIONE (Kpa)
CUSHIONING
STRENGHT (N)
REACTIVITY
REACTIVEARCH – TEST RESULTS PEAK PRESSURE → CUSHIONING
POWER → REACTIVITY
From the comparison emerges that: - Raptor ultra is the only product with both great cushioning and great reactivity - Asics shoe proved to have the best cushioning but the worst reactivity, whereas Adidas shoe has very good reactivity but a very poor cushioning
RAPTOR ULTRA RAPTOR X-TREME SS09
RAPTOR ULTRA SS10
RAPTOR ULTRA vs RAPTOR X-TREME New technologies: ReActiveArch & Asymmetric Syn-pulse Weight: Raptor Ultra: 400gr – Raptor X-Treme 430gr Fitting: Raptor Ultra is more wrapping in the forefoot
RAPTOR ULTRA Hell Counter Support
Syn-Pulse Shell Special wing for the lateral support
ReActiveArch Support
Foot Arch Support
RAPTOR ULTRA Reactive Insole
Asymmetric lacing system to support lateral stability Microfiber with breathable holes Toe Cup Reinforcement
Syn-Pulse Breathable grid
Elastic insert for the lateral support of the forefoot
Multi traction outsole
RAPTOR ULTRA
Metallic grid that enhances the reactivity of the insole
The ridges positioned on the upper part of the insole provide arch massage which aids circulation
The flexion channels allow the insole to adapt better to the shape of the foot, increasing reactivity and reducing foot traumas
Transpiration holes for a better heat and humidity dispersion
TENNIS SS10 – COLLECTION
TOP – MID LINE Target consumer (M&W) Tennis player looking for shoe with visible technology for the maximum performance
ENTRY LINE Target consumer (M&W) Amateur player looking for a “value for money” shoes Classic consumer looking for a “walking” shoe
Price positioning From 60€ to 130€ (Man) From 65€ to 80€ (Woman)
Price positioning From 45€ to 50€ (Man) From 45€ to 50€ (Woman)
Distribution Channel
Distribution Channel
Tennis Specialty
Sports Chain - General Sporting Goods
TENNIS SS10 – COLLECTION
Renewed collection, composed completely by new products
ReActiveArch Exclusive Technology New Syn-Pulse Version
TENNIS SS10 MAN New Outsole
Top Raptor Ultra
Set Master Due
New Outsole
Vector Due
Mid Advantage
Top Spin
Entry T-Effect
Court Classic Due
Court Logo
TENNIS SS10 MAN – SET MASTER DUE Top
Mid
Entry
Full grain leather upper with a classic design – weight 410gr Syn-Pulse & ReActiveArch exclusive technologies
TENNIS SS10 MAN – VECTOR DUE Top
Mid
Entry
Raptor Ultra’s take down style – weight 420gr Syn-Pulse & ReActiveArch exclusive technologies
TENNIS SS10 MAN - ADVANTAGE Top
Mid
Entry
New natural and synthetic leather upper - new outsole - weight 390gr Syn-Pulse & ReActiveArch exclusive technologies
TENNIS SS10 MAN – TOP SPIN Top
Mid
Entry
Synthetic leather upper – new design Hell Control technology and lateral support 3S technology
TENNIS SS10 MAN – T EFFECT Top
Mid
Entry
Entry price of the Tennis line Value for money
TENNIS SS10 MAN – COURT LOGO Top
Mid
Entry
Natural leather upper – classic design Suitable also for leisure usage
TENNIS SS10 MAN – COURT CLASSIC DUE Top
Mid
Entry
Synthetic leather upper – classic design Suitable also for leisure usage
TENNIS SS10 WOMAN Top
Primacy
New Outsole
Mid
Entry
Volee
Swing
Court Classic Due W
Court Logo W
TENNIS SS10 WOMAN – PRIMACY Top
Mid
New tennis top Woman shoe Entry
Syn-Pulse & ReActiveArch exclusive technologies Microfiber upper – weight 330gr
TENNIS SS10 WOMAN – VOLEE Top
Mid
Entry
Synthetic leather upper – weight 290gr Syn-Pulse & ReActiveArch exclusive technologies
TENNIS SS10 WOMAN - SWING Top
Mid
Entry
Entry price of the Tennis line Value for money
TENNIS SS10 WOMAN – COURT LOGO Top
Mid
Entry
Natural leather upper – classic design Suitable also for leisure usage
TENNIS SS10 WOMAN – COURT CLASSIC DUE Top
Mid
Entry
Synthetic leather upper – classic design Suitable also for leisure usage
TENNIS SS10 KID Top
Raptor Ultra Jr
Mid Tiger Due Jr
Entry
Set Game Jr
TENNIS SS10 KID – RAPTOR ULTRA JR Top
Mid
Entry
Raptor Jr version – same look of the top Man Tennis shoe Syn-Pulse & ReActiveArch exclusive technologies
TENNIS SS10 KID – TIGER DUE JR Top
Mid
Entry
Synthetic leather upper Soft Pulse technology
TENNIS SS10 KID – SET GAME JR Top
Mid
Entry
Synthetic leather upper – value for money Suitable also for leisure usage/back to school