BUSINESS
DO I STILL NEED A WEBSITE?
It might seem like old tech, but it makes perfect business sense to invest in a website, says Daniel Carroll, Master Plumbers’ Victoria Media and Communication Manager. Lately, a lot of people lately have been telling me they don’t need a website. “I’ve got a Facebook page and Instagram page and they’re free. Why do I need a website?” they ask. Well, yeah... but mostly, no. It’s true, social media has exploded over the past few years. Businesses, brands, groups, artists, even average people, AKA ‘the Influencer’, have been harnessing the seemingly cost-free power of social media to connect with others and grow their online presence—some have even cracked the secret formula to make a heap of cash! And because social media is awesome, many people are shelving their web presence entirely. Not a wise move. Unless you have a website as part of your online presence, you cannot expect to thrive.
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| MASTER PLUMBER MAGAZINE Spring 2021
Enter the website... your online showroom Imagine standing across the road from your office/workshop/ warehouse—wherever you conduct your business—and admiring it in all its glory. Now picture a great big funnel hovering above your showroom. That funnel is your social media presence—Facebook, Instagram, all in one container capturing leads for your business. The photos of you in front of your latest project, the informative posts to remind people to be proactive about the upkeep of their homes, the Friday funnies to give people a laugh heading into the weekend all designed to advertise you, your business, and what your business has to offer. When people are engaged enough to learn more, the social media funnel spits them out conveniently onto the front steps of your showroom. That lead is red hot, now it’s up to you to convert! And still, today that conversion is done best via your website, especially if you don’t have a showroom.
