PIDGON BRANDBOOK
CONTENTS Contents
2
The Creative Idea The logo The colors Typography the grid Illustrations Photography
3 4 6 7 8 9 10
The Foundations Concept Values Vision Mission
13 14 15 16 17
“A brand is a person’s gut feeling about a product, service or organization. It is a gut feeling because people are emotional and intuitive beings. It is a person’s gut feeling, because brands are defined by individuals, not companies, markets or the public.” - The Brand Gap THE
CREATIVE IDEA
THE LOGO
THE COLORS Pidgon Dark Orange R G B
240 126 38
Pidgon Light Orange C M Y K
0 60 90 0
#F07E26
250 193 138
C M Y K
0 30 50 0
C M Y K
0 0 0 10
#FAC18A
Pidgon Dark Grey R G B
R G B
Pidgon Light Grey 51 51 52
#333334
C M Y K
70 60 55 65
R G B
237 237 237
#EDEDED
TYPOGRAPHY OPEN SANS BOLD 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”’&/*. OPEN SANS REGULAR 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”’&/*. OPEN SANS LIGHT 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”’&/*.
Aa
Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
THE GRID
ILLUSTRATIONS
PHOTOGRAPHY
THE
FOUNDATIONS
CONCEPT
VALUES
VISION
MISSION
BEDANKT