April-June 2023/ Travel Business Asia & ME

ARABIAN

Travel Market to welcome over 2,000 exhibitors

POLAND

puts the spotlight on picturesque cities

THE HOTEL SHOWSET WITHIN THE TROPICAL

Global Hospitality

Providers Head to Dubai

Gardens and Azure Waterways of Jumeirah

STATE BEACH RESORT & SPA: WHITEWATER

a cruise ship anchored in the lap of Arabian Sea

aims to help KSA develop sustainable waterparks

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Travel Business Asia & Middle East is aimed to serve the fast growing, travel, hospitality, airline and airport industries in the Middle East and Asia by providing expert information to our readers in our four comprehensive issues in a year.

The portal and the magazine continue to help professionals in the travel industry to drive commercial success with all year round opportunities to make connections and access to industry news and developments, trends and technologies from around the world.

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VISITBRITAIN ROLLS OUT NEW MARKETING CAMPAIGN IN GCC TO DRIVE BOOKINGS TO BRITAIN

VisitBritain, the national tourism agency launched a new marketing campaign aimed at attracting visitors to Britain from the GCC region. The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a welcoming, dynamic, exciting and inclusive destination with a warm British welcome at its heart.

The multi-media advertising campaign - called ‘Spilling the Tea on Great Britain’ - uses a play on Britain’s love of tea, through destination images and short films, to tell a fresh and exciting story about the experiences on offer showing visitors that ‘whatever your cup of tea, we’ve got it.’

From a ‘Festival’ themed tea that highlights Britain’s live music scene to a ‘Graffi-tea’ that celebrates its vibrant cities and cultural attractions. A ‘Surf’ theme shows Britain’s coastal experiences, ‘#nofilter’ its natural beauty and a ‘Monster Hunting’ tea draws inspiration from Britain’s historical discoveries and legendary myths including world-famous Nessie the Loch Ness Monster.

A limited release of the themed teas, blended by British tea company Tregothnan, are set to be available for tastings at VisitBritain promotional and trade events.

VisitBritain’s Interim Deputy Director Carol Maddison said: “The GCC is an important

tourism market for Britain and we are delighted to be running this dedicated campaign, tapping into motivations for travel this year, to build on the strong recovery we have seen.”

“Britain is packed full of new and invigorating experiences for visitors to come and enjoy, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist. By showing our warm British welcome and telling the story of our vibrant and varied destinations we want to inspire visitors from the GCC to discover more, stay longer and to explore year-round.”

1484 BY PURO TAKES DINING TO NEW HEIGHTS AND LAUNCHES THE UAE’S HIGHEST AFTERNOON TEA

1484 by Puro launches the UAE’s highest afternoon tea, inviting guests to unwind over a refreshing cup of tea and lavish spread of pastries and sandwiches while soaking up the stunning Hajar mountain

views.

Bringing a touch of tranquility to your day, the brand-new experience will delight all the senses, with each bite and cup perfectly crafted to complement the beautiful setting. Featuring an assortment of savoury bites including cucumber and cream cheese, egg salad, crab salad and smoked salmon sandwiches, diners can also tuck into freshly baked plain and raisin scones served warm with clotted cream and strawberry preserve. The decadent experience ends with an array of gourmet petit fours with a chef’s selection of

pastries and cakes, all perfectly paired with a fine assortment of tea and coffee.

Situated atop Jebel Jais, the exceptional afternoon tea is the perfect opportunity to relax following an exhilarating adventure at the Jais Adventure Park with attractions including the iconic Jais Flight, Jais Sky Tour and Jais Sledder. With floor-to-ceiling glass windows that open to uninterrupted views of the serene landscape, 1484 by Puro invites visitors to take a break and enjoy the cooler temperatures under sunny blue skies.

ENJOY A DELICIOUS ORGANIC EUROPEAN POMEGRANATE JUICE FROM GREECE*!

The juice of the European organic pomegranate is produced in Greece from pomegranates of the Wonderful variety that are cultivated from October to April, with special care, by experienced organic farmers. The organic juice is bottled without dilutions, concentrates, preservatives or sugar, pure just as offered by nature, keeping all its vitamins and nutrients and, above all, its wonderful taste!

FIND DELICIOUS RECIPES WITH ORGANIC POMEGRANATE JUICE AT

www.biopom.eu

STAY IN TOUCH:

@biopom

The BIOPRODUCTS_EU program is being implemented by the Farmers’ Association of Fruit and Vegetable Producers of Agios Athanasios, Drama (in short, Agios Athanasios ASOP) with the aim of providing information on organic pomegranate juice and the beneficial role of organic crops in climate change and the environment.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.

UAE RATIFICATION OF MP14 BOOSTS THE GLOBAL FIGHT AGAINST UNRULY PASSENGERS

The International Air Transport Association (IATA) welcomes the United Arab Emirates (UAE) ratification of the Montreal Protocol 2014 (MP14), a move that will strengthen the global legal deterrent against unruly and disruptive passenger incidents onboard flights.

“IATA welcomes the leadership shown by the UAE in ratifying MP14. Not only will this give the UAE authorities important new powers in dealing with unruly passengers that land in the country, but as a major aviation market and ICAO Council member, it will also encourage other States to

ratify MP14. Ensuring greater international harmonization and strengthening the legal deterrent against unruly and disruptive passengers who pose a threat to passenger and crew wellbeing and safety onboard is a priority for the entire airline industry,” said Kamil Al-Awadhi, IATA’s Regional Vice President Africa & Middle East.

Effective from 1 May, authorities in the UAE will have the jurisdiction to manage unruly and disruptive passengers that land in the country, irrespective of where the aircraft is registered. This resolves an existing gap in international

aviation law that often results in those accused of unruly behavior from being prosecuted for their misbehavior. In a survey, 60% of IATA member airlines cited lack of jurisdiction is a key factor for why prosecutions do not proceed.

Unruly and disruptive passenger incidents on board flights include physical assault, harassment, smoking or failing to follow crew instructions. These incidents may compromise flight safety, cause significant delays and operational disruption, and adversely impact the travel experience and work environment for passengers and crew.

CINNAMON HOTELS & RESORTS SET TO BRING THE BEST OF SRI LANKA TO ARABIAN TRAVEL MARKET 2023

Hailing from the idyllic shores and boundless horizon of the Indian Ocean, Cinnamon Hotels & Resorts is set to offer Middle Eastern and international travellers the best

of Sri Lanka as they debut at Arabian Travel Market 2023. Boasting 15 properties in Sri Lanka and the Maldives, Cinnamon Hotels & Resorts is Sri Lanka’s largest hotel

group. Located in some of the most picturesque locations in the region, including pristine beaches, lush forests, and historical sites, each property provides a bespoke and unique offering aimed to amplify and complement the guest experience as they discover and immerse themselves in the treasures of each locale. Combining modernity, culture, and heritage, Cinnamon Hotels & Resorts offers a wide selection of properties, including luxury hotels, boutique villas, and eco-resorts, each designed to cater to everything a traveller needs to curate their own remarkable Sri Lankan adventure.

MIDDLE EAST AIRPORT DEVELOPMENTS ENTAILS US$151 BILLION IN CAPITAL EXPENDITURE UNTIL 2040

After most of the multi-billion dollar airport construction projects were put on the back burner or temporarily curtailed over the past three years, operators and investors have been racing down the tarmac as the Middle East and Asia-Pacific regions are expected to account for 58 per cent of the global air passenger demand in 2040.

The CAPA - Centre for Aviation, one of the world’s most trusted sources of aviation market intelligence, says there have been 425 major construction projects at existing airports, with US$450.7 billion in total committed expenditure globally, each of which is at various stages, from preparatory

to about to conclude, along with 225 new airport projects and airport investor numbers swelling to 1074, including 258 airport operator groups or consortiums. Its database has region-wise listed the total numbers of the airport project and the volume of investment include 155 in Middle East worth US$209.4 billion.

The Middle East region, positioned at the strategic crossroads of major economies of Asia, Africa and Europe, has transformed into a major international hub and continues to be an inspirational growth story. With over 110 airports, this is already among the fastest growing in the world, accounting

for 170 million of the global traffic.

Airports in the Middle East will need to invest US$151 billion in capacity expansion as the global air passenger demand is expected to increase more than two-fold in 2040. “This necessitates an investment totaling US$2.4 trillion for Middle East and AsiaPacific airports until 2040 to accommodate this growth,” the Airport Council International said. The ACI forecasts close to 19.7 billion passengers are expected to traverse the world’s airports by 2040 and the Middle East airports will handle 1.1 billion passengers by 2040 – a significant increase from 2019’s 405 million.

SIYAM WORLD LAUNCHES WORLD’S FIRST EVER UNDERWATER JET PACK IN COLLABORATION WITH CUDAJET

On its path to become the most revolutionary island resort and gamechanger to hit the Maldives tourism industry, Indian Ocean iconoclast Siyam World is at again with the launch of the world’s first underwater jet pack in collaboration with Cudajet. Siyam World made waves already when it opened with the Maldives’ biggest floating water park, had rivals trailing in its wake after launching

the Maldives’ first ever Seabreacher, along first ever water bikes, even a fleet of Mini Mokes, and is now enhancing its collection of unique experiences and pioneering concepts with the revolutionary underwater jet pack, the Maldives and the world’s first ever.

The jetpack is a luxury water sports toy that gives you the feeling of ultimate freedom with predator-like manoeuvrability as you fly weightlessly around a new underwater world. The CudaJet can be mounted and dismounted in

seconds to perform hot swaps between divers. The harness provides buoyancy which allows the diver to rest at the surface in-between dives with ease. The Cudajet not only offers unparalleled freedom to explore the underwater world, it also gives the feeling of weightless flight which enables moves like smooth barrel rolls underwater. With its unique mounts, the diver controls the direction of travel, it’s as simple as looking where you want to go and your body will follow. With its compact and size that packs a speed of up to 3.0 m/s and thrust of 40kg, Cudajet will redefine the concept of free diving.

TOURISM GROWTH CONTINUES FOR RAS AL KHAIMAH WITH THE LAUNCH OF DAILY FLIGHTS FROM QATAR AIRWAYS

Starting from 1 November 2023, Qatar Airways will operate daily flights to Ras Al Khaimah International Airport, signifying a major boost to Ras Al Khaimah Tourism Development Authority’s (RAKTDA) strategy to enhance global connectivity to the Emirate.

Announced as the industry prepares to come together at the Arab Aviation Summit (AAS), taking place at Al Hamra International Exhibition & Conference Centre, the move will strengthen direct

international travel to Ras Al Khaimah. The daily flights will offer greater choice, flexibility and opportunities for travellers looking to explore the nature Emirate, leveraging Qatar Airways’ expansive global network of over 150 destinations spanning Europe, the Middle East, Africa, South Asia, Asia Pacific, North America, and South America.

His Excellency Engr. Sheikh Salem Bin Sultan Al Qasimi, Chairman of The Department of Civil Aviation, Ras Al

Khaimah & Ras Al Khaimah International Airport, said:

“Ras Al Khaimah is continuing to establish itself as a major aviation hub, driven by the success of an inspiring tourism strategy that is growing from strength to strength. Our latest partnership with Qatar Airways is primed to deliver significant progress against this roadmap, while strengthening our operational footprint. We are excited to explore a long and fruitful relationship together.”

DNATA AND AMERICAN AIRLINES EXPAND PARTNERSHIP TO SUPPORT CARRIER’S GROWTH IN INDIAN MARKET

Dubai-based dnata, a leading global air and travel services provider, has expanded its long-standing partnership with American Airlines to support the carrier’s growing business in India. The Texas-based airline currently operates daily flights between New York and Delhi, as well as offering domestic services through its partnership with IndiGo, with plans for further expansion.

dnata Representation Services will provide a comprehensive range of sales and marketing services to American Airlines as its General Sales Agent (GSA) in India. It will act as the essential link between the carrier and local trade, supporting its commercial operations in the market. dnata’s vast network, extensive experience

in airline representation and broad marketing, sales and operational expertise will help American Airlines enhance its market presence to meet rapidly increasing demand across the country.

dnata Representation Services, part of the dnata Travel Group, has served as GSA for American Airlines in Dubai and the Northern Emirates for

more than 45 years. The air division of dnata Representation Services serves as the GSA of choice for 24 major airlines, with networks across the world. The unit is an integral part of dnata’s overall business strategy in India, where the company also offers a range of travel services from its offices in Delhi, Mumbai, and Bangalore.

CATHAY PACIFIC STRIVES FOR LEADERSHIP AND EMBRACES COLLABORATION AS IT TAKES MAJOR STEPS TOWARDS ITS SUSTAINABILITY GOALS

As the Cathay Pacific Group continues to make important strides towards becoming a sustainability leader, it is pleased to announce the release of its 2022 Sustainable Development Report, which underscores the Group’s ongoing commitments and progress in achieving its sustainability goals. Titled “Greener Together,” the report reflects Cathay Pacific’s belief that driving progress towards a sustainable future requires strong partnerships and collective action.

Chief Executive Officer Ronald Lam stated: “As we enter an exciting new phase of rebuilding

Cathay Pacific for Hong Kong, one of our key development areas is becoming a leader in sustainability. This means working together with many different stakeholders, partners and corporate customers to reconnect Hong Kong to the world in sustainable ways. The title of this year’s report, ‘Greener Together’, reflects our determination to foster stronger partnerships to help drive the sustainable development agenda and build a more sustainable future for our customers, our people and our communities.

“Despite the very difficult start we had to the year, 2022

saw a number of important milestones achieved in our sustainability journey. These involved yet more important steps towards developing the Sustainable Aviation Fuel (SAF) supply chain, reducing singleuse plastics in our operations and continuing to advance the agenda of wellness and diversity for our people. Moving people forward is our business and as we look ahead to the future, we are excited to continue contributing to important projects and being a positive driving force towards making aviation more sustainable.”

INVESTING IN CHANGE: 100+ SPEAKERS, INCLUDING INDUSTRY TITANS AND TOP VISIONARIES TO ADDRESS HOSPITALITY INVESTORS AT FHS SAUDI ARABIA

in 2020, FHS Saudi Arabia is the most influential hospitality investment conference for industry leaders and senior decision-makers in the hospitality industry of Saudi Arabia and beyond. This will be the sixth industry conference organised by The Bench for the Saudi market.

Bringing together government leaders, hotel investors, owners, developers and operators at what is set to be the biggest Future Hospitality Summit (FHS) to date, FHS Saudi Arabia will take place from 7-9 May at the Al Faisaliah Hotel in Riyadh. Launched in partnership with Saudi Arabia’s G20 Secretariat

“We are thrilled to be back in Riyadh in May following the overwhelming success of our sold-out 2022 edition, and we’re delighted to be in a new and larger venue this year thanks to our host sponsors Al Khozama Investment Company and Al Faisaliah Hotel,” said Jonathan Worsley, Chairman of The Bench. “The demand

for our hospitality events in Saudi Arabia continues to grow and with the Kingdom named as the fastest expanding tourism industry within the G20 countries in the UNWTO Tourism Barometer, there will be so much to share about tourism and hospitality investment and development at FHS Saudi Arabia this year.” This year’s conference theme, ‘Invest in Change’, highlights the importance of the positive change that can be brought forward through the investment in time, intellect and expertise in the hospitality industry to keep up with changing times and trends to better shape the future of the industry.

Home of apples

The Origin of our apples, Expertise that has ripened over years of working together, a focus on Sustainabilty: this is where our wide variety of Products and Brands comes from. These are the building blocks of our company, where the best apples can always be found.

DUBAI AIRSHOW RETURNS THIS NOVEMBER

The world’s leading aerospace event, Dubai Airshow has grown immensely in significance and influence over the years, highlighted by the success of the November 2021 edition, which saw more than USD 74 billion worth of deals announced during the mega event. It welcomed more than 104,000 attendees and witnessed a 50% increase in trade visitors, which included global senior executives from 148 countries.

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, Ruler of Dubai and UAE Minister of Defence, the 18 th edition of Dubai Airshow is

set to take place from 13-17 November 2023 at Dubai World Central (DWC), Dubai Airshow Site. The event is supported by key aviation industry stakeholders including Dubai Airports, the Dubai Civil Aviation Authority (DCAA), the UAE Ministry of Defence, Dubai Aviation Engineering Projects (DAEP) and the UAE Space Agency. With 2023 announced by UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan as the ‘Year of Sustainability’, the latest edition will focus on showcasing the sustainability initiatives and technologies from government entities and the wider aerospace industry, further reinforcing the UAE’s

unwavering commitment to promoting sustainable circularity ahead of COP28 summit in Dubai. Across the country, industry players continue to invest in new projects and initiatives such as Emirates operating its first demo flight powered with 100% Sustainable Aviation Fuel and Dubai Airports implementing efficiencies and innovative solutions to limit its environmental impact. Significant growth is also expected within aerial mobility, with Dubai pledging to launch flying taxis in 2026, advancements in electric and hybrid eVTOL’s and the DCAA publishing the world’s first national regulations related to vertiports.

JAPAN FACILITATES ONLINE EVISAS FOR UAE RESIDENTS, SAUDI NATIONALS AND SAUDI RESIDENTS & QATARI NATIONALS

Since November 2022, UAE nationals are not required visas to visit Japan. The full visa waiver for Emirati nationals has been incredibly successful, and this is now supported by a number of additional new measures to ease travel for many living in the UAE, Saudi Arabia and Qatar. These new measures include:

• Effective immediately, all foreign nationals who would

otherwise be required a visa to visit Japan and who reside in the UAE, and all Saudi nationals and foreign nationals residing in the Kingdom of Saudi Arabia, are now able to simply apply online for a short-term stay visa for the purpose of tourism travel to Japan. Applicants need to apply via the dedicated website JAPAN eVISA, where upon successful submission, a digital confirmation visa will be sent to the applicant. When entering Japan immigration, the eVISA holder needs to simply

log on to the Japan eVISA website and show visa. No screenshots or printouts of the page will be accepted. For further details on how to apply online visit the online instructional video.

• Effective immediately, Qatari nationals can now apply at Japanese Embassies, ConsulateGenerals or Consulates, to have their passport registered. Upon registration, applicants will then receive a “Visa Waiver Registration” seal within their passport, which will entitle them to multiple short-term stays in Japan without a need for a visa for a period of 3 years (or expiration date of the passport).

30 YEARS AT ATM HIGHLIGHT THE AIRLINE’S INNOVATIVE OFFERINGS AND LATEST BENCHMARKS IN TRAVEL

Emirates is poised to showcase its latest roster of innovative products and fan-favourites at this year’s 30th edition of Arabian Travel Market, which gets underway on 1 May.

A milestone year for the event, which is celebrating its third decade of connecting the travel industry, this year also marks Emirates 30th year of partnership and commitment to ATM.

When the exhibition first opened its doors thirty years ago, Emirates flew 15 aircraft to 30 cities and carried close to 2 million passengers. Today, Emirates is the world’s largest international airline serving over 140 destinations on more than 200 wide-body aircraft,

connecting tens of millions of travellers across the globe each year, and making Dubai one of the most globally connected cities for travel, tourism and business.

Over the years, the airline’s presence has expanded and evolved at ATM. In 2007, Emirates unveiled its huge ‘Globe’ stand, a captivating three-storey spherical structure which literally ‘turned’, featuring  the airline’s industry-first private suite in First Class on its Airbus

A340-500 in a specially recreated area.  Later, the 9.5 metre tall structure focused on the airline’s tremendous network expansion featuring Emirates destinations, and on the fringes of the stand, its cabin products on the A380 and Boeing 777 across all classes, as well as its sports sponsorships around the world.

FREE FROM FOOD DUBAI PARTNERS WITH THE MOST INFLUENTIAL F&B ORGANIZATION IN THE UAE

Free From Food Expo, Europe’s leading innovation platform for the free from, organic, vegan, functional and healthy ingredient food industries, partners with UAE Food & Beverage Business Group (FBMG) to collocate and coproduce the most influential F&B events in the UAE: Free From Food Dubai and the 4th edition of the Future Food Forum 2023.

The FBMG is the most influential F&B organization in the UAE with close ties to the Dubai Chamber of Commerce and Industry. They are committed to the development of the F&B sector and provide a platform to collaborate,

innovate, and network within the industry. Their membership boasts some of the biggest names in the international F&B sector including General Mills, Kellogg’s, Nestle, Danone, Spinney’s, and Carrefour. Future Food Forum, their thought-leading conference, attracts C-level executives from the F&B Industry, regulators, and government authorities and features an exclusive conference program with global industry expert keynote speakers, CEO round tables, and government policy makers sharing invaluable market insights.

As evidenced by the wellness trends throughout the world, Free from, healthy, and functional

ingredients and products ARE the Future of Food. The ideology at the heart of Free From Food Dubai and Future Food Forum directly aligns with UAE government initiatives and nutrition strategies to reduce sodium, trans fats, offer healthier snacks for children and improve the general health of the nation. Due to the growing interest in healthy lifestyles, the trend towards healthy eating, the increased incidence of food intolerances like celiac disease, gluten and lactose intolerance, and the rise in disposable income, Middle Eastern consumers are hungry for Free From & Healthy Products.

EMIRATES’

KNAFEH AT KETURAH: ‘THE BEARDED BAKERS’ BRING SIGNATURE FOOD THEATRE TO DUBAI’S KETURAH RESERVE

Knafeh Bakery, conceived and operated by The Bearded Bakers (TBB), is an Australian-based business known for its pop-up shops and delicious Middle Eastern-inspired dessert. After years of perfecting its food theatre, which TBB has coined to describe the performance associated with preparing each knafeh order, the business is now bringing the concept to Dubai’s Keturah Reserve with the opening of ‘Knafeh at Keturah by The Bearded Bakers.’

Joey and Ameer, the founders

of The Bearded Bakers said: “Dubai has been on our radar for quite some time now. It’s amazing to see how the wise leaders’ vision has come to fruition, inspiring us to continue to be innovative in all we do. Bringing Knafeh Bakery to Dubai is a dream come true. As sons of the Middle East, we feel culturally connected to this land of opportunity and are excited to introduce something very special to the region.” Now, Dubai will have the chance to experience the unique blend of Middle

Eastern hospitality, food, and architecture that The Bearded Bakers is known for.

Knafeh at Keturah, located in Keturah Reserve, is a rooftop experience with stunning views of the city. Inspired by the highline lounges of New York, the space is made wholesome with the addition of a Mediterranean landscape surrounded by Keturah Reserve’s olive trees. The Bearded Bakers will be serving their signature dish, Knafeh, as well as Arabic ice cream, Moroccan tea, and homestyle lemonade.

METT HOTELS & RESORTS ANNOUNCES NEW OPENING DATE OF METT HOTEL & BEACH RESORT MARBELLA - ESTEPONA

class of travellers seeking enriching social experiences within a stunning natural environment and incredible dining.

METT HOTELS & RESORTS has revealed details of its second lifestyle resort which will open on the pristine Marbella-Estepona shoreline in July 2023. This is set to change the face of relaxed luxury travel in the region by responding to the needs of a new

The beachfront 5-star lifestyle resort has been designed with connections and community at its core; destination, design, and dining have all been carefully selected to encourage conversations and social interaction with like-minded travellers who expect that little bit extra to ignite their experience.

When entering METT Hotel

& Beach Resort MarbellaEstepona, guests are welcomed with an impressive lobby centred around an eight-metre olive tree designed to encourage social interaction amongst guests, whilst the brand’s signature scent, Bal Tropical by BOTANYC, creates an atmosphere of ease, reminding us of the Mediterranean Riviera.. Service style here and throughout is discreet yet precise and expectations are understood and satisfied. Each interaction comes with an open attitude that encourages enjoyment to flow as freely as the resort which slopes down towards the Azure Beach Pool and sea beyond. Sightlines are considered throughout to create a magnetic energy and sense of community.

ARABIAN TRAVEL MARKET TO WELCOME OVER 2,000 EXHIBITORS, REPRESENTATIVES FROM MORE THAN 150 COUNTRIES AND AN EXPECTED 34,000 ATTENDEES TO DUBAI

Arabian Travel Market (ATM) 2023 is ready to welcome the global travel, tourism and hospitality community to the UAE from Monday 1 to Thursday 4 May.

The 30 th edition of the show will host over 2,000 exhibitors, representatives from more than 150 countries and an anticipated 34,000 attendees.

Taking place at Dubai World Trade Centre (DWTC) in collaboration with the emirate’s Department of Economy and Tourism (DET), this year’s conference will once again form a central component of the UAE’s annual Arabian Travel Week.

In line with its theme, ‘Working Towards Net Zero’, ATM 2023 will provide a forum in which participants

can forge new connections, share knowledge and showcase innovations with the potential to expedite the global travel sector’s journey towards decarbonisation.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM 2023 will provide a platform for a diverse array of public and privatesector speakers, all of whom will offer expert insights into

sustainable travel trends, responsible tourism and a host of other industry-critical issues.

Exhibitor participation in ATM 2023 has risen by 27% compared to last year’s event, with growth registered across all show sectors. These include regional upticks for the Middle East, representation for which will be 24% larger than in 2022, Europe (17% larger), Asia (15% larger) and Africa (8.5% larger). The event’s Travel Tech and hotels sectors have also witnessed sizeable yearon-year growth, expanding by 62% and 37.5%, respectively.

This year’s show will also feature the inaugural ‘ATM Sustainable Stand Award’, the results of which will be announced as part of the ATM 2023 Best Stand Awards. Entries will be judged according to an extensive range of sustainable criteria, including supplier choice, material usage, operational efficiency, and even what will happen to stands once the exhibition has concluded.

In addition to sustainability, the ATM Global Stage will host a variety of sessions focused on pivotal industry issues, including, but not limited to: hotels and hospitality; aviation and transport; meetings, incentives, conferences and exhibitions (MICE); business travel; investment; responsible tourism; workforce diversification; and emerging segments such as attractions, cruises, wellness and cultural tourism.

The upcoming edition will see the return of the ATM Travel Tech Stage, which will host discussions on how factors such as artificial intelligence, the metaverse, cryptocurrency and big data are impacting the travel sector, while showcasing cutting-edge innovations and solutions with the potential to drive the next generation of sustainable tourism.

ATM 2023 will also feature a Sustainability Hub for the first time in the show’s history. This space will offer a venue for sessions dedicated to the latest sustainable travel trends and

innovations, while providing the backdrop for the ATM 2023 Start-up Competition – an event hosted by conference partner Plug and Play, which will see entrepreneurs go headto-head in a ‘Sustainable Tech Pitch Battle’.

This year’s show will see the return of International Luxury Travel Market (ILTM) Arabia, which will explore trends and opportunities within the burgeoning field of high-end tourism. In terms of luxury travel priorities, 25% of those living in the UAE are looking for great entertainment, whereas 19% place the biggest emphasis on premium-quality accommodation when booking trips, according to market research published by YouGov. There will also be sessions from the International Tourism & Investment Conference (ITIC), the International Congress and Convention Association (ICCA) and the Global Business Travel Association (GBTA).

Key global airport industry players will showcase their energized enthusiasm at the trend-setting Airport Show in Dubai in May, with three exhibitions and two conferences over three days on its sidelines.

To be held under the continued patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group, the 22nd edition of the world’s largest annual airport industry B2B platform will connect over 200-plus aviation brands and 100-plus buyers from over 30 airports and aviation authorities from 20 countries making it to the annual trade show from May 9 to 11.

His Highness Sheikh Ahmed said the airport industry has come back almost to its full strength and the construction of new airports and expansion are on to meet future needs.

The global domestic passenger traffic is projected to reach 2019 levels in late 2023, with international passenger traffic

DUBAI TO HOST 22ND AIRPORT SHOW AS THE AVIATION INDUSTRY GETS ENERGIZED

taking another year to recover, reaching 2019 levels by H2 2024. Officials anticipate the passenger business generating US$522 billion in revenues for the carriers and the airports returning to profitability and witnessing fewer disruptions.

Also taking place on the sidelines of the Airport Show will be industry-specific exhibitions and conferences – the Global Airport Leaders’ Forum, Air Traffic Control Forum, Airport Security Middle East, and the Women in Aviation Anniversary.

Women in Aviation Middle East Chapter will be celebrating its 10th anniversary this year and will have two days at the show covering a one-day conference and another day for workshops and round-table discussions.

With a tagline of ‘Connecting the Global Airport Industry’, the high-profile global platform will see over 4,500 visitors, with its key themes being sustainability at airports, automation and urban air mobility. Exhibitors have been confirmed from the United States, Italy, France, Germany, Denmark, Turkey, Netherlands,

China, Belgium, Korea, Sweden and the UAE. These include ADB Safegate, CEIA, Egis, emaratech, Goldhofer Aktiengesellschaft, Groupe ADP, Guinault SA, Honeywell, ITW GSE, Nuctech, ShenZhen CIMC- Tianda Airport Support Ltd., Smiths Detection, Teknik Dokum, and TLD.

Participating in the conferences will be top executives from various reputed organizations including the Airports Council International (ACI), the trade association of the world’s airports whose members operate 1950 airports in 185 countries, and the International Air Transport Association (IATA), the trade association of over 300 comprising 83 per cent of global air traffic.

The Airport Show organizers, Reed Exhibitions, a leading global events business player with over 400 events in 22 countries across 43 industry sectors that attract more than seven million participants annually, is massively marketing and promoting the show to reconnect and regain the exhibitors.

H.H. Sheikh Ahmed bin Saeed Al Maktoum

GLOBAL HOSPITALITY PROVIDERS HEAD TO DUBAI AS REGIONAL INDUSTRY PLANS MULTI-BILLION INVESTMENTS

Major worldwide players will gather in Dubai

this May (23-25 May) at The Hotel Show – the undisputed flagship for, and gateway to, the Middle East’s multi-billiondollar hospitality industry – as the Middle East plans new developments to meet accelerated tourism ambitions.

Running at Dubai World Trade Centre, the Hotel Show comes against a regional upsurge of hospitality investment driven largely by the UAE and Saudi Arabia.

“Saudi Arabia alone needs to accommodate the 100 million tourists it hopes to attract by 2030 with a hotel pipeline valued at US$110 billion while the UAE hospitality market is expected to expand by 25% over the same period adding a further 48,000 rooms to its room stock. This offers unprecedented opportunity for developers, equipment and product suppliers, designers and operators,” said Elaine O'Connell, Vice President of Design and Hospitality at dmg events, show organiser.

The scale of the opportunity has attracted major players

from throughout the Middle East, Europe, the Far East and Americas, all with an eye on winning new business with innovative products and services. The major upscaling of the region’s hospitality potential has seen the show organisers, dmg events, expand the event’s profile with new content, features, and inspiration across three key industry verticals - Hospitality Technology, Operating Equipment & Supplies, Food & Beverage Equipment and HORECA which is shaping up to be core industry driver attracting major names including Danube Hospitality,

Egyptian German Porcelain, Incode, Groupe GM, Everstyle and Shiji Group and Rapid Supplies Middle East.

The event will also dig deep into the regional hotel prospects through probing conferences, seminars and features which will help industry professionals unearth the opportunity sweet spots.

“For years, the Middle East has been a change influencer for the sector and its willingness to quickly address game-changing issues signals that it intends to retain that mantle. Coupled with the excitement around ongoing regional developments, the growing regional drive to net zero, increasing data regulation and the need to meet rising consumer demands for greener facilities and services, the region, and The Hotel Show Dubai, are again at the fulcrum of sectoral change,” added O'Connell.

Knowledge sharing is a key event focus. More than 100 experts will take to the event’s conference stages. Pressing sector issues will be aired at The Hospitality Leadership Forum.

HITEC Dubai, in partnership with Hospitality Financial and Technology Professionals (HFTP), the recognised voice for hospitality’s finance and technology segments, will put

breakthrough technologies and their transformative promise under scrutiny and explore four primary themes: touchless guest experience, AI & BI in the hospitality industry, sustainability and green technology and revenue optimization.

And in one of the most important public gatherings of regional housekeeping professionals, the often ‘unsung’ heroes of hotel servicing will convene for the UAE Professional Housekeepers Group Meeting. This interactive meeting will feature in-depth discussions and tutorials on maintaining excellence in the face of new market conditions including shifting guest expectations, emerging technologies, techniques, regulations, and products.

The show will also host The Emirates Culinary Guilds’ fifth ‘Chefs Table’. Nine culinary teams from some of the regions’ leading hotels will go head-tohead over three days to produce a stunning five course meal in the hope of winning the coveted title of ‘Hotel Culinary Team of the Year.’

Upwards of 13,000 industryrelated professionals from investors and owners, F&B specialists, procurement

decision-makers, designers and specifiers are expected to attend the show. Meanwhile, show attendance is expected to benefit from its co-location with the Leisure Show, the one-stop exhibition for the Middle East’s dynamic fitness, spa, and gym sectors, which brings owners and operators together with equipment distributors and suppliers. The show has areas dedicated to sport & fitness, wellness & spa, and recreation & adventure.

Also co-located alongside The Hotel Show Dubai and The Leisure Show will be HITEC Dubai, the world’s largest hospitality technology event, INDEX interior design show and Workspace – the premier event for workplace technologies, with over 28,000 visitors expected to attend all co-located shows.

“The trade shows running alongside each other form a powerful quartet of information, products, services and supplies that inform the wider hospitality and leisure sectors, meaning visitors can maximise their time and exhibitors can network and unearth new opportunities for partnerships and collaboration,” explained O’Connell.

For more information, visit www.thehotelshow.com

Resorts

STATE BEACH RESORT & SPA: A CRUISE SHIP ANCHORED IN THE LAP OF ARABIAN SEA

The State Beach Resort & Spa is located at the front of Arabian Sea in Payyambalam, Kannur, Kerala, India. The highly detailed architecture with interior decor and furnishing of the resort offers a Cruise Ship

experience. Its Colonial and Victorian elevation style, Harbour restaurant with global cuisine, Cafe, Ayurvedic & Modern Spa , Gourmet store coupled with fashion boutique & Antique gift shop gives their customers an unmatched living experience which never had before.

Our cabins

The State Beach Resort & Spa with its luxurious guest rooms are perched amid the sea overseeing a spectacular view of the Arabian sea. The Decor for every suite, deluxe and premium rooms are totally different on its furniture, interior wall accents and

ceiling trims. Colour theme of each room is spot lit on its furniture and even its accents, fabrics and upholstery. The Rooms are nicknamed after the country’s design it epitomize.

Ocean hut

This reception cum lobby area gives the notion of a hut in the ocean. The highlight of the Ocean Hut reception is that the driftwood collected from the ocean and beach has been finely crafted into lobby launchers and sofas. We proudly say that we thus did our bit in cleaning the

beach. Thus being twice environmental friendly.

Arabian Deck

Set on the rooftop of the resort, the deck confronts the ocean which is an ideal place to host wedding parties, birthdays, corporate events and lot more. Refreshing breeze, beautiful evenings and watching the splendor of the setting sun transforms you to a world of heavenly bliss.

Harbour Restaurant

Harbour Restaurant is a delight to your eyes with magnificent view of the ocean and large garden lawn dining arranged at sea side. The furnishing of the restaurant is completed by old wood collected from typical fisherman boats and thereby promoting the recycling of this boat house. Experience

the exotic Indian, Chinese, Arabic and Continental cuisines from our expert chefs served with warmest hospitality. Live cooking in the front of Arabian ocean with a wide ranges of live grills is one of the speciality in Harbour Restaurant.

Mermaid Spa

Mermaid Spa is a setting to revitalize your exuberance with all kinds of Ayurvedic & modern western wellness. The facilities available at our Spa are Rejuvenation therapy, Cosmetic table, Oil massage, Hair & Nail and Steam bath. The property is founded & owned and managed by Mr. Mohammed Haneef and Dr. Zeena Haneef an NRI Keralites who are specialized in international trading in agricultural commodities since two decades in the Middle East,

USA and Europe with their group of companies namely Nutriplus Commodities FZCO and Emirates Gourmet General Trading LLC.

State Beach Resort & Spa is under the preparation

for expansion in hospitality industry and plans to open new Boutique type Resorts in South India.

“Our first phase of first outlet has shown successful operation in the first beginning

year itself even it’s started during Covid we operated and achieved phased growth.” says it’s Managing Director Mr. Mohammed Haneef.

Let’s take a pause here and rediscover.

FOUR SEASONS RESORTS THAILAND PRESENTS TRANSFORMATIONAL JOURNEYS IN THE ‘LAND OF SMILES’

Evocative and enchanting all at once, the tropical charm and graceful hospitality of Thailand and its people blend seamlessly in the ‘land of smiles’. Brimming with renewed fervour and buzzing with a bold new focus, Thailand has reemerged in 2023 as a trendsetter once again for global tourism. “Four Seasons Resorts Thailand offers an

unrivalled panorama of the finest that Thailand has to offer including cuisine, wellness and destination exploration,” shares Sean Mosher, general manager, Four Seasons Resort Chiang Mai and Tented Camp Golden Triangle. Jasjit Assi, general manager, Four Seasons Resort Koh Samui adds, “From a seaside extravagance in Samui and a wellness haven in Chiang Mai, to edge-of-thejungle adventures in the Golden

Triangle, the resorts offer a variety of experiences for both families and couples looking for the extraordinary.”

With magnificent cliff-side vistas overlooking the azure blue waters of the Gulf of Thailand, Four Seasons Resort Koh Samui is the perfect setting for an dream island getaway. Here, the Private Retreats collection - ranging from two to five bedrooms - oozes tropical charm. With intuitive service,

including a dedicated personal attendant to cater to guests’ specific needs, complimentary spa and dining experiences, and a private barbeque at the residence, “The Private Retreats – Reunite and Reconnect package is perfect for multigenerational travel, offering the very best of resort experiences,” says resort manager, Alessandro Baccarelli. Convenient inclusions such as roundtrip airport transfers, daily breakfast, evening sundowners and more make for an ideal family vacation. “For couples looking for an ‘island romance’, an intimate dining experience on your private deck and even a rose petal and candle-lit bath for two awaits,” he shares. Sundown is always special on Koh Samui, and guests can chase the perfect sunset aboard the private yacht, or simply cruise the turquoise waters around Ang Thong Marine National Park. “A private cinema just for you or a Beach Picnic can be arranged to maximize quality time together,” adds Assi.

With executive chef Ruslan Shipunov’s wide range of expertise in French, Italian, Russian and Middle East cuisines, complemented by executive sous chef Shanmuga Raja Ravi’s focus on Mediterranean, Italian and French Riviera-style cuisine, the team of chefs at the resort curate personalised menus. Besides the themed pop-up dinners across the resort, the culinary team specialises in pre-booked inresidence dining, which can be designed to suit specific dietary expectations.

LUXURY ISLAND OF HERITANCE AARAH MALDIVES 4 Reasons to Visit the

Gather your friends and family for a perfect retreat where magnificent beaches and endless views of blue await. From luxurious accommodations and pristine beaches to spas and water sport activities, here are four reasons to visit the Heritance Aarah Maldives:

1. Adults-Only Premium All-Inclusive Ocean Suites

Guests can relax and lap up the royal treatment on the lovely island of Raa Atoll, with Maldivian hospitality and culture at the centre of the experience. With the adults-only Ocean Suites, Heritance Aarah has created the ideal hideaway for couples and groups to unwind while living in ultimate comfort against the breath-taking backdrop of the Indian Ocean, with your very own infinity pool.

2. Culinary Haven at Extraordinary Restaurants

While travelling is great, an outstanding gastronomic

experience can really make your vacation. Diners can savour exceptional flavours from around the world, prepared using traditional recipes and fresh ingredients at the resort's many dine around venues. Guests staying in the Ocean Suites will be spoiled for choice at the resort's exclusively dedicated dining venues including the Falhu Bar, meaning "Lagoon Bar" in Divelhi; the Udaras Infinity Pool, a unique overwater pool bar and Baani restaurant, offering a sweet experience mixed with the right pairing of beverages.

In addition, guests can unwind and visit seven different restaurants and five bars, embarking on a new culinary journey every evening.

3. Countless Adventures on Land and Sea

Adventure awaits with land and sea activities allowing visitors to enjoy the best of this slice of paradise. Heritance Aarah Maldives offers a range of exotic experiences, ensuring a thrilling

and relaxing vacation. With attractions that promise action-packed thrills, such as the hottest new water sport, Flyboarding, as well as Catamaran sailing, a peaceful Dhoni ride for a dolphin search cruise, and snorkelling, the resort provides the perfect playground to create lasting memories.

4. Relaxation at The Medi Spa

In addition to the white sandy beaches and pools, the resort includes relaxation at the Medi Spa for the ultimate pampering, offering wellness and beauty treatments.

Guests can set off on a restorative journey of body and mind at Heritance Aarah Maldives, one of the most holistic spa resorts. With healing hands gently soothing the senses and uplifting one’s soul, immerse yourself in a world of tranquility at the Medi Spa, set above the lagoon waters at the overwater spa.

For more information, visit www.heritancehotels.com

SHARJAH TO HIGHLIGHT THRIVING SUSTAINABLE ECO-TOURISM SECTOR AT ARABIAN TRAVEL MARKET 2023

The emirate of Sharjah is gearing up to showcase its thriving sustainable eco-tourism sector at the upcoming Arabian Travel Market (ATM) 2023. The event, scheduled to take place between 1-4 May at the Dubai World Trade Centre, will focus on sustainability issues within the travel and tourism industry, with its theme being “Working Towards Net Zero”. Solidifying its standing on the global tourism map as a major player in the region, Sharjah is set to spotlight its competitive and innovative edge in the sustainable ecotourism industry, while opening the doors for new collaboration opportunities with other global tourism destinations.

SCDTA will be overseeing the emirate’s pavilion that will showcase the offerings of 20 Sharjah Government and private entities participating under the Authority’s umbrella, including Sharjah International Airport, Sharjah Environment and Protected Areas Authority (EPAA), Sharjah Institute for Heritage (SIOH), Sharjah Department of Awqaf (Awqaf), in addition to Sharjah Sports Council, Sharjah Classic Cars Club, and BEEAH Group.

Additionally, several private entities from the tourism, travel and hospitality sector will participate in the Sharjah pavilion. These entities include Sharjah National Hotels, Sharjah Airport Travel Agency (SATA), Air Arabia, Holiday Travel and Tourism, and Cozmo Travel, in addition

to the Nova Park Hotel, the Copthorne Hotel Sharjah, Sheraton Sharjah Beach Resort & Spa, Occidental Sharjah Grand, the ACT Hotel Sharjah, Golden Tulip Hotel Apartments, Lou’Lou’a Beach Resorts, and Trav Talk.

On 3 May, at 12:00 PM, the SCTDA will hold a press conference at the Sharjah Pavilion, located at ME2210 in Hall 2. The event will be attended by HE Khalid Jasim Al Midfa, Chairman of SCTDA, among other officials from participating entities, to announce the latest developments in tourism projects, programs, initiatives, and activities aimed at boosting the tourism sector in the emirate.

Commenting on the participation, HE Khalid

Jasim Al Midfa, Chairman of SCTDA, said: “Our participation in ATM 2023 comes as the emirate’s tourism sector is experiencing a boom which was reflected in hotel occupancy rates. The sector registered a 16% growth in hotel guest numbers last year, reaching a total of 1.4 million hotel guests, while the hotel occupancy rate reached 66%, supported by the diversity of destinations and experiences offered by the emirate to its visitors.”

He added, “ATM’s sustainability pledge and the event’s focus on exploring sustainability in travel aligns with Sharjah’s commitment to a more sustainable future, expanding its ecotourism destinations and further investing in this

sector, which is becoming increasingly popular among tourists who prefer these types of destinations. We expect it to have a prosperous future among other tourism sectors in Sharjah.”

Sharjah’s tourism sector growth was particularly evident in the 161% increase in the number of GCC visitors in 2022 compared to 2021, mainly from Oman and Saudi Arabia, in addition to other countries from Asia and Europe. This signs a promisingly strong recovery in the tourism and travel industry after the pandemic, with restrictions and precautions being lifted. The sector is expected to see continued growth in the next two years.

H.E. Khalid Jasim Al Midfa, Chairman of the SCTDA

GERMANY RELAUNCHES ITS EVER-POPULAR EMBRACE GERMAN NATURE CAMPAIGN

German National Tourist Board (GNTB) continues to bolster its sustainable tourism offerings with the relaunch of one of its most popular campaigns, Embrace German Nature, on March 1.

“The Embrace German Nature campaign promotes physical and mental health and well-being in travel, sustainable tourism products, climate-friendly travel and transportation options on site among others,” said Yamina Sofo, Regional Director of Sales and Marketing - German National Tourist Board. “Mindfulness, sustainability,

and nature have increased in popularity for the GCC market, encouraging us to meet the demand with tourism that takes global climate targets into account and unites responsible use of natural resources.”

With more than 33 per cent of the entire country under special protection as national natural landscapes, the campaign highlights the stunning natural landscapes and sites Germany boasts, including 18 Biosphere Reserves, 16 national parks, covering more than 10,000km². and 104 nature parks. Home to 51 UNESCO World Heritage Sites which canvass the entire country, with an array of certified

environmentally friendly accommodation.

Ecotourism is expected to see a market growth of 15 per cent between 2021 and 2031, according to analysis by the Future Market Insights Institute, with Embrace German Nature considering the heightened demand and aligning with market desires.

Inspirational and fascinating, Germany has a diverse ecological make up, home to over 300,000 kilometres of Islands and coasts, imposing mountains and dense forests. Those looking to stay fit while taking in the sights can enjoy a vast range of worldclass hiking trails and 76,000

kilometres of cycle paths.

Numerous short quality routes were certified for the first time in 2023, opening up an even wider range of outdoor activities for all abilities including Buchen Hercules Trail in BadenWürttemberg; Margrave round in Bavaria; and Ruhland Trail in Hesse.

One third of Germany is covered by forest and approximately 50,000 animal and 20,000 plant species exist within the country meaning nature experiences are readily available for travellers.

For more information, visit www.germany.travel

Poland puts the spotlight on picturesque cities; WARSAW AND KRAKOW AT ARABIAN TRAVEL MARKET 2023

Poland is set to participate in the 30th edition of Arabian Travel Market 2023, taking place in Dubai on 1-4

POLAND Destinations

May at the Dubai World Trade Centre. "The Land of Fields" will be showing off its wealth of nature and picturesque cities to thousands of travel and media professionals from around the world.

From the towering Tatra Mountains to the wild Baltic Sea, Poland is filled with vibrant cities known for their precious heritage, stunning architecture, splendid landscapes and the many attractions and landmarks that are sure to delight all kind of visitors.

Warsaw and Krakow

It cannot be easier than embarking on one of the direct flights to Warsaw or Krakow to start the dreamt holidays. The two cities are a must see on any journey through Poland. Both are the perfect choice for cultural experience and are even a better hub to discover other regions of the country. Old town city complexes of both Krakow and Warsaw; both are UNESCO World Heritage Sites. But the stories behind the two cities are very different.

Krakow’s urban plan remained almost intact through centuries. Today, travellers today from all over the world, visit the city to contemplate at the beautiful architectural styles of various epochs. Warsaw was completely destroyed during World War II. It was rebuilt back in the following years. Today it is called the masterpiece of reconstruction because the old part of the city looks the same as it

looked before the war.

UNESCO Sites

UNESCO World Heritage Sites are among leitmotivs of our promotional activities in 2023. And it is easy to discover our UNESCO sites taking Krakow and Warsaw as starting points. From Krakow you can reach e.g., Wieliczka and Bochnia Royal Salt Mines, Wooden Churches of South Malopolska, Tarnowskie Gory Lead-Silver-Zinc Mine and its underground Water Management system, and the infamous Auschwitz-Birkenau Camp.

From Warsaw you can reach Torun–the Medieval Town and the birthplace of the famous astronomer Nicolaus Copernicus, the Castle of the Teutonic Order in Malbork and on the longer venture Krzemionki Prehistoric Striped Flint Mining Region and Bialowieza Forest.

Unspoiled nature

Bialowieza Forest is also one of the most famous, out of 23, National Parks in Poland. It is the only primeval forest in Europe where the European bison dwells. Untamed nature and forest wildlife are best to observe from an education trail that meanders through the terrain. The other parks to be discovered in the nearby area are Narwianski and Biebrzanski National Parks. But to discover the beauty of the biggest national parks, you do not need to travel far from Warsaw–the Kampinowski National Park border with the city.

Destinations

PORTUGAL WELCOMES YOU IN 2023

Looking for fresh inspiration for your 2023 travel plans?

Look no further:

Portugal has 7 regions, all different despite the country’s tidy size, that offer a wide variety of experiences. There are many reasons to put Portugal at the top of your travel list; here are some good ones to get you started:

Lisbon and Porto

If you have only a few days, Lisbon and Porto, the two Portuguese largest cities, are extremely attractive and interesting. Lisbon has a special radiance thanks to reflections off the Tagus River and the Atlantic Ocean. Porto, an ancient city whose historic center is on UNESCO’s World Heritage List, lies at the mouth of the Douro River, famous for its valley of vineyards that produce the famous Port wine.

Sun, Beach, and Sea

The Atlantic Ocean creates a climate with very sunny summers and mild winters, making Portugal a destination renowned for sun and sea throughout the year. In fact, the Portuguese coast is almost one single beach extending more than 850 km, yet with a diversity of accompanying

landscapes.

Walking and cycling trips

The Natural Parks and Reserves, Geoparks, and Biosphere

Reserves recognized by UNESCO have ensured that Portugal is much in demand for enjoying outdoor activities such as hiking and cycling and has well-marked trails for all levels of fitness.

Paths of Faith

The Portuguese Road to Santiago, the Paths of Fátima, and the Jewish Legacy are increasingly sought out by those who like walking to focus on knowledge, nature, and culture.

Surfing

On the mainland, Madeira, and the Azores alike, the Portuguese coast offers great waves every day. Surfers of all abilities find excellent beaches here, such as Peniche, Nazaré, and Ericeira, that make surfing a 365-day-ayear activity in Portugal.

Golf

Portugal is internationally renowned as a top golf destination. Excellent courses in stunning settings in the Algarve and Lisbon regions, a mild climate year-round, and our friendly welcome and understanding of golfers

make Portugal an amazing destination for golf.

World Heritage

The 26 UNESCO-listed sites in Portugal portray the history, cultures, and traditions of those who have inhabited the land, from the time of the cave dwellers, through the centuries, to the vibrant country it is today.

Gastronomy

Portugal’s cuisine and its excellent chefs are greatly appreciated. The country’s location and proximity to the Atlantic ocean explain the prominence of fish and seafood in the diet – and these taste even better when enjoyed with a selection from the huge variety of top-quality local table wines and finished off with a Port or Madeira, accompanied by a Pastel de Nata.

The People

One thing that tourists notice most when they visit us is the hospitality and friendliness of the Portuguese, who are always ready to help if they are stopped on the street and asked for information. Perhaps it’s the sun that gives Portuguese people a sunny disposition to welcome everyone to enjoy the country. Portugal welcomes you in 2023!

HUNGARY TO PROMOTE ITS THERMAL SPAS TO MIDDLE EAST VISITORS AT ARABIAN TRAVEL MARKET 2023

Hungary is set to participate in the 30th edition of Arabian Travel Market 2023, taking place in Dubai on 1-4 May at the Dubai World Trade Centre. The "Land of waters" will be promoting its thermal and mineral water sources, thermal lakes and baths to thousands of travel and media professionals from around the world.

Hungary has one of the largest thermal water reserves in the world; 80% of

the country’s territory has some kind of thermal water underground. The healing powers of thermal spas have long been known, and in Hungary this precious resource has a long tradition of being at the center of exceptional wellness and medical retreats focused on regenerative health, beauty and vigor, attracting thousands of tourists every year.

‘Renewal’, has been the main theme in Hungary for the past few years; a whole new side of the capital has been developed while a new rural Hungary has evolved with a totally new world-class sporting events, outstanding cultural projects, and renewed historical sites only to add

additional aesthetic and luxury experiential qualities to the visitor experiences and this year's tourism offerings. Since 2017, more than 17 000 developments have been made in the Hungarian tourism sector in total, as part of a comprehensive development program. In 2021 and 2022 combined, 63 new hotels, 14,000 private accommodation units, nearly 600 guesthouses and 114 beaches were renovated, while dozens of attractions, castles, fortresses, and spas are also being developed. In 2022, 23 new hotels opened in Hungary including five 5-stars, and sixteen 4-stars accommodations, out of which 8 are in Budapest.

MAURITIUS SHOWCASES ITS NEW CAMPAIGN “FEEL OUR ISLAND ENERGY” AT THE ARABIAN TRAVEL MARKET 2023

auritius, the tropical paradise nestled in the Indian Ocean, is set to captivate the Middle Eastern travel market as it proudly announces its participation in the renowned Arabian Travel Market (ATM). The annual event, which is set to take place from May 1st - 4th, 2023 at the Dubai World Trade Centre, is the leading travel and tourism exhibition in the Middle East, attracting industry professionals, buyers, and visitors from around the globe. With its white sandy beaches, turquoise waters, lush green mountains, and vibrant culture, Mauritius has long been a sought-after destination for travelers seeking a tropical getaway. The island nation’s participation in ATM presents a unique opportunity for tourism stakeholders from Mauritius to connect with industry

Mprofessionals, tour operators, travel agents, and potential tourists from around the world and promote Mauritius as a dream destination for leisure, business, and adventure travelers alike.

Mr. Arvind Bundhun, Director of Mauritius Tourism Promotion Authority, states, “We are thrilled to be part of the Arabian Travel Market this year. Mauritius has long been a sought-after destination for travelers from around the world, including the Middle East. We look forward to promoting our world-class tourism offerings, sustainable practices, and legendary hospitality at the event.

Mauritius has a wide range of tourism offerings that cater to diverse interests, making it an attractive destination for Middle Eastern travelers. The island is known for its luxurious beach resorts, offering an idyllic retreat for honeymooners,

families, and leisure travelers. Mauritius is also a haven for water sports enthusiasts, with its crystal-clear waters providing opportunities for snorkeling, diving, fishing, and more. The island’s unique cultural heritage, with influences from India, Africa, China, and Europe, offers a fascinating blend of traditions, music, and cuisine that appeals to culture seekers. Additionally, Mauritius boasts pristine nature reserves, including UNESCO World Heritage Sites. Mauritius has a strong focus on sustainable tourism, with efforts to protect its delicate ecosystems and preserve its unique cultural heritage. Visitors to the Mauritius pavilion at the ATM will learn about the island’s commitment to sustainable tourism practices and its efforts to protect the environment while offering unforgettable experiences to travelers.

Set within the tropical gardens and azure waterways of jumeirah

AL

Discover a whole new level of wellness at Talise Spa Madinat Jumeirah, the awardwinning sanctuary for mind and body at Jumeirah Al Qasr, with its revolutionary new Talise Wellness Programme.

A comprehensive 360-degree approach to sustainable wellness, the new programme aims to transform your life from the inside out, helping you to achieve your fitness, mindfulness, and nutritional goals with flexible therapies, cognitive health assessments, and deliciously nourishing meals. The programme’s unique approach allows you to customise your wellness journey without any restrictions on movement or diet, restoring your physical, mental, and emotional balance in a unique and holistic way.

Developed by leading industry practitioners, Talise Wellness encompasses four crucial pillars of wellness – Mental Wellness, Mindful Movement, Internal Wellbeing, and Restore – each with a vast array of therapies, treatments, nutritional guidance, and meditation to cater for guests’

unique requirements, resulting in a truly personalised approach to wellbeing.

The ‘Mental Wellness’ pillar emphasises the importance of mental health and emotional support. Activities and holistic treatments include breathwork coaching, hypnotherapy, meditation work and more, to help guests achieve a balanced state of mind, support emotional detox and find relief from stress and depression.

The ‘Mindful Movement’ pillar optimises inner calm and strengthens mindfulness through physical movement and meditation. Talise Spa offers a wide range of yoga classes and guided meditation work, using advanced technology to deepen the connection with inner peace and achieve emotional and physical balance.

The ‘Internal Wellbeing’ pillar recognises the importance of mindful eating habits, promoting a balanced diet comprising of wholesome ingredients to enhance overall vitality. At Talise Spa, guests will be supported in their wellbeing journey through coaching and consultancy services in nutrition, naturopathy and ayurveda: the

QASR, TALISE SPA DIVERSIFIES ITS OFFERING WITH EXCLUSIVE MULTI-DIMENSIONAL WELLNESS MODALITIES TO PERFECTLY BALANCE YOUR EMOTIONAL AND PHYSICAL WELLBEING

central theme is prioritising “feeling good overlooking good”, with a selection of vibrant and healthy dishes that are both nourishing and delicious.

The ‘Restore’ pillar offers an extensive range of activities from therapies such as angelic reiki and crystal healing, to workouts like TRX (total body resistance exercise) and Pilates reformer, giving guests the chance to rejuvenate and replenish mind and body.

These four pillars are the foundation of Talise Spa’s new, multi-dimensional wellness offering, with unique and bespoke programmes designed to promote wellness and rejuvenation whilst

aligning with the guest’s individual needs and preferences. Guests can choose whether to enhance their vitality with the “Recharge” programme, address the root causes of routine imbalances through “Sleep”, or join the “De-Stress” programme to release any physical tension. Expectant mothers can also find holistic support for them and their bumps in entering the new chapter of motherhood with the “Motherto-be” pillar, while “Women 360” provides healing therapy for every stage of a woman’s life and needs.

For more information, contact mjtalise@jumeirah.com

WHITEWATER AIMS TO HELP KSA DEVELOP SUSTAINABLE WATERPARKS

ith the Saudi Green Initiative working to protect the environment and increase the country's reliance on clean energy, it’s essential that the Kingdom incorporates sustainability practices across all sectors and throughout every step of all mega and giga-projects being implemented in the country.

Jeremy Gray, VP Business Development of WhiteWater, a leading manufacturer and designer of aquatic entertainment, said:

“WhiteWater has helped develop parks since the very start of the industry more than 40 years ago and it aims to help accomplish the Vision 2030 goal of establishing more than 600 entertainment attractions

Win the Kingdom by 2030. Our ongoing relationship with the best-loved entertainment brands in the region and the world is a testament to our commitment to guests’ and clients’ success.”

An established name in the themed entertainment and leisure industry as well as internal processes, WhiteWater aims to play its part in making Vision 2030 projects more environmentally friendly. The Kingdom, with several megaprojects underway, has the unique opportunity to set a global benchmark in best practices to achieve its Vision 2030 goals of sustainability.

Sustainable Water Parks

For any upcoming project, taking a sustainable journey is a must and when it comes to making an entertainment park sustainable, you need world-class designers

to identify how they can work effectively with Mother Nature.

“Well-designed water slides can help mitigate water loss and power consumption, resulting in more eco-friendly operations and cost savings. Most of the water used in water parks can be recaptured and recycled,” Jeremy said.

“By prioritizing sustainability in every step of the process, starting with better feasibility planning while in the design process, having more consideration of the materials used, and during construction, we can better protect the planet and create the most environmentally responsible water parks in the world,” he added.

For more information, visit www.whitewaterwest.com

Transforming hospitality spaces with product, design and technology

We are more than just an exhibition. We offer everything for the transformation of hospitality spaces, now and in the future. A destination event that showcases the broadest range of global products, design and technology, all under one roof. Source, network, and collaborate at the Middle East’s grandest event for the hospitality industry.