MATTHEW CHU VISUAL PRESENTATION
What is eyeCam? eyeCam is a company aiming for great interactive communication that is introducing a group of seven wireless headsets for real-time interactive voice and video communications and the intelligence to synchronize with human activity.” The company is planning to be a new innovation to communication. You may be thinking how this may be a lifestyle change. Simple, eyeCam offers different devices that assist in all types of markets. This includes: eyeSight: Film casting, directing eyeSport: Live streaming of sports eyeStyle: Music, family, friends eyemedia: Music, media, podcast eyeMed: Medical assistant and tech eyeCommand: Law enforcement, Safety eyeEnterprise: Business and marketing
Top competitor: Looxcie (INFO FROM SITE) “Don’t let the diminutive size fool you. The Looxcie has big, powerful features. It streams live. Goes back in time to capture moments. And instantly shares them. Since it fits anywhere, you can take it everywhere. Looxcie fits on your helmet, hat and even your ear, unobtrusively recording what you see. It’s so lightweight you’ll forget it’s there. Best of all, you don’t have to limit your enjoyment by seeing life through a viewfinder. Stream with your smartphone’s front or back camera – or you Looxcie video cam. Looxcie is the only device that streams anywhere - over 3G, 4G or WiFi. Invite friends and they’re right there, seeing what you see. With the text and audio chat, friends can interact with you as adventures unfold. Missed the unexpected? The Looxcie’s got you covered. The winning baseball catch. Your child’s first steps. Baboon antics at the zoo. Get it all. Looxcie continuously records your life as you live it, and with just a click of a button goes back and gets the moment. Wait there’s more... Immediately share to your social network without skipping a beat..”
Rebranding process: Solution Possibilities: There are many ways to approach this design problem. Since there are so many devices, they can be color coordinated, which means that the main logo will have to be able to work for all of the items as a whole to represent eyeCam without leaning towards a certain design. I recommend using a better Sans-serif that might work well with the technological side of the company. Color schemes will be based upon the certain devices. The company is planning to be a new innovation to communication. Their logo, however, does not seem to play its part. The main attraction to the whole company is the many gadgets that they will be producing once they gain some recognition and investors. I think that it is extremely important that their logo is created better to appeal the material more. There are a few branches in eyeCam and each section is designed and marketed differently, which is why eyeCam needs a universal, yet relevant identity.
Sketches and ideas:
Solution & Explanation After multiple explorations and processed thinking, there were a few things to be kept in mind as well as key terms. FIrst, eyeCam wants to exclusively be represented as a hands-free evolutional innovative device. In order to present that and represent that in a whole, the best way is to show the form. Using the form of the device, the letter “C� is used to represent the circle on the device. Using simple sans-serif typeface Futura Medium STD, the roundness of the shapes in the letterforms, this outcome is the best way to represent eyeCam.
KEY TERMS KEPT IN MIND: Accessibility Modern New Innovative Technology Communication Wireless Hands-Free Lifestyle
Black and White
Color Exploration
Applications Based on Needs Solution Possibilities: There are many ways to approach this design problem. Since there are so many devices, they can be color coordinated, which means that the main logo will have to be able to work for all of the items as a whole to represent eyeCam without leaning towards a certain design. I recommend using a better Sans-serif that might work well with the technological side of the company. Color schemes will be based upon the certain devices. The company is planning to be a new innovation to communication. Their logo, however, does not seem to play its part. The main attraction to the whole company is the many gadgets that they will be producing once they gain some recognition and investors. I think that it is extremely important that their logo is created better to appeal the material more. There are a few branches in eyeCam and each section is designed and marketed differently, which is why eyeCam needs a universal, yet relevant identity.
STATIONERY A decent stationery system is what eyeCam has. Making sure that business cards are handed out and envelopes designed to represent the company, there are multiple stationery items offered. Thank you letters are mailed to stockholders and shareholders. Since eyeCam is an innovative technology, any formal element to thank the consumer is needed to give the company a solid environment. Letterheads are sized at 8.5x11in and developed and designed for consistency of the company,
ADVERTISING Advertising is what every great company needs, especially innovative companies such as eyeCam. Through the many dvertisements, there will be many ways to reach out to the consumers. eyeCam will have multiple advertisements including underground train ads, billboards, bus stop ads and even commercials on television. Web banners will also benefit the marketing side of eyeCam.
WEBSITE A website for eyeCam is used to market and promote the company. Using easy and responsive communicative links, the navigation is fairly easy for the average web user. There are videos and photos of the device as well. Clean grids and guides will help the layout and the use of heirarchy will helpful in going through different pages. The average dimension designed is measured at 1024x768px.
BROCHURE A brochure will help consumers and curious techies learn more about eyeCam. The offers and lifestyle change they will receive if they were part of eyeCam’s community. The brochure features many parts that will represent and showcase the technology and innovation behind eyeCam’s effective interactive communication. This will play a key part in promoting to the public and shareholders.
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ICONOGRAPHY With the seven different devices, icons are used to represent each. Creating different icons wil help further differentiate throughout the company. These eye-catching icons will also promote and market to consumers. The more they see it, the more intrigued they will be towards the device in general and want to learn more about eyeCam. Vector graphics are used to create the different icons.
CORPORATE GUIDELINE MANUAL There are many things that you may change for this logo, and there are many things you cannot do. This manual explains in depth and detail regarding eyeCam as a company and explains the construction of the logo itself. Uses for the logo such as marketing is explained in the manual to ensure that all materials that represent eyeCam stay consistent for a unified feel.
DEVICES There are devices made for each of the seven different technologies behind eyeCam. The shapes are different, the technology is different, the programming is different as well. Each one differentiates from one another and helps the company from opening just one product. Especially since each device is color coded and represented through icons, the devices hold a higher value as well.
Corporate Standards Manual This manual is refined and created to portray the uses and misuses of the logo. The construction of the logo is also showed inside the manual as well as the branding process behind the strategy.
So how will eyeCam succeed? Through the process of rebranding the company, the message is clear: eyeCam is the new way of lifestyle communication. Whether it be for sports, media, music, or connectivity, eyeCam will be the device to make a difference in our daily lives. The logo fits perfectly well for the company and represents its values and essence: advanced innovative communication.
Thank you, Matthew Chu (eyeCam Visual Designer)