Business Matters Magazine Issue 56

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56

M A T T E R S

M A G A Z I N E Publication date 4 November Next issue 9 December

MARCO APPELFELLER OF VAL SPARKS FLORIST SHARES HIS LOVE FOR DESIGNER FLORISTRY

TEDX NOOSA IS LOOKING FOR SPEAKERS – COULD YOU BE ONE OF THEM?

SEE INSIDE FOR OUR FESTIVE FEATURE – FIND OUT MORE ABOUT SOME GREAT LOCAL BUSINESSES YOUR SUNSHINE COAST BUSINESS MAGAZINE

See inside for loads of ‘Success Strategies’ to help take your business to the next level

w w w.businessmat t ersm ag az i ne.com .au

2013

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editor’s note

EDITOR’S NOTE with Vickie Magic

Success is about creating benefit for all and enjoying the process. If you focus on this and adopt this definition, success is yours.

Kelly Kim

SCAN HERE TO VIEW VIDEO

This issue of the magazine is about Success Strategies, but I guess in a way every issue is. Just last week, some of you may know, I went on a Commando Fit Bootcamp at Binna Burra with Commando Steve from the TV show The Biggest Loser. I learnt some fabulous success strategies there that I would love to share. They relate just as much to business as they do to fitness.

The first one is that we all know what we have to do to be successful.

Sometimes we simply stop doing it, so we have to make time every single day to refocus and remember those things that we know we need to do every single day to keep us on track and become or stay successful.

The second thing is about doing our best. We often think we are doing all we can, that we are working as hard as we can, and that we can’t keep going because we are too tired, too worn out, or too something else. The thing I learnt is that this is the time we have to dig deep and not only keep going, but up the intensity. It is the people who keep going at high intensity who are the most successful. The more you keep going at high intensity, the sooner that becomes your normal and so you can step up again from there.

The third thing I learnt is about technique. We often think we are already doing something right. However I learnt that when you are open to learning a new technique of doing something, you can quite often do more of it, and it can be easier than you thought.

But the number one thing I learnt is that I am stronger than I ever thought I could be, that I am resilient and that I can keep going long, long, long, long, long, long, long after I ever thought I could. This serves me in both my fitness and my business.

You can too.

Not magic, just common sense!

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Business Matters Magazine supports local charity The Encouragement Foundation. We would like to raise money for a perpetual book bursary for local, sometimes struggling, university students who need some assistance.

If you would like to donate please email vmagic@bmmag.com.au. Help us help our future business owners right here on the Sunshine Coast.

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Would you like an invitation every five weeks to our new issue launches? We have 60 to 80 local business owners and professionals come along to every launch; networking is a fantastic way to meet new potential clients. The launch party is just $27.50 for nonadvertisers (or free to advertisers). You get some great nibbles and a drink on arrival.

Just go to our website and subscribe as an eview member; it’s free and we promise to send you an electronic version of each issue of the magazine and an invitation to our event. That’s it, you WILL NOT receive any other emails from us whatsoever. www.bmmag.com.au

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CONTENTS

Published by Matters Magazine ABN: 95 131 837 833 P. 5444 4456 F. 5302 6609 Noel Burns House 18/21 Nicklin Way, Minyama Editor/Advertising Enquiries Vickie Magic 5444 4456 or 0433 198 868 vmagic@bmmag.com.au Photographer/Distribution Operations Manager Dranko Magic, 0408 751 863 magic@bmmag.com.au Business Development Manager David Billsborough, 0419 196 879 Writers, Columnists and Sub-editors this issue: Alex Mitchell, Amanda Gore, Dranko Magic, Ken Wright, Lisa Harrison, Macushla Montell, Mark Jamieson, Paul Barr, Steve Goodman, Ted Fitzgerald, Vickie Magic, Vanessa Webster Online, www.bmmag.com.au Distributed from Beerwah to Noosa.

Readership approximately 34,500.

Proudly printed on the Sunshine Coast by The Ink Spot Commercial Printers, Maroochydore | 5443 5431

12 6 Top ten unusual business success strategies by STEVEN GOODMAN. 8 Local success THE PICKUP COMPANY.

22 Read about local floristry designer Marco Appelfeller from VAL SPARKS FLORIST IN CALOUNDRA, our cover story.

24 The Mayor gives us some

10 Learn the tips to success with HYPNOSIS.

SUCCESS STRATEGIES. 25 LINDA IRELAND from

12 Local beauty salon SHINE BEAUTY gets congratulated by the Mayor.

14 THE CHILLI GROUP celebrates twenty years on the Coast.

17 BMW Dealer/Principal Tristan

Mortgage Choice invites you to GIRLS' GIGGLES. 28 Conservation volunteers – how can you get involved?

29 - 45 MATTERS PAGES – These pages are a fantastic way of getting some

Kurz gives us information about

great information about many different

their BMW’S CORPORATE

industries, written by someone from

PACKAGES. Could you qualify?

18 SOCIAL MEDIA EXPERT Lisa Harrison shares her tips.

19 Corporate Christmas cheer at PALMER COOLUM RESORT.

within each industry. These pages are not self promotional, they are intended for inspiration and education.

34 CALENDAR 46 TED FITZGERALD Number Business.

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www.immanuel.qld.edu.au 4 ISSUE 56

Imm Luth Colle

49 BUSINESS WAKE UP with

MATTERS PAGES 29 TO 45

Amanda Gore.

NOT advertorial but EDUCATIONAL INFORMATION from inside specific industries.

49 MAGIC MOMENTS with Dranko Magic.

29 BROKERAGE MATTERS

50 TOP OF PAGE Guest speaker Bill Schoch

Savvy Business Sales

shares his success strategies with some

30 BUILDING MATTERS

local BUSINESS PROFESSIONALS.

Optam Building Group

50 BOTTOM OF PAGE Socials from

31 LEADERSHIP MATTERS NEW

our New Issue Launch and our

Lead on Purpose

Boardroom Business Lunch.

32 REAL ESTATE MATTERS

52 Xero brings files to ONLINE

Century 21 Coastal

ACCOUNTING.

33 ENERGY MATTERS

54 Success strategies for ONLINE

Energy Resources Corporation

BUSINESS by Paul Barrs.

56 Read about some Sunshine Coast businesses in our LOCAL BUSINESS section.

57 BM catches up with local photographer and video specialist DAVID HALLET from PHOTO REACTION.

35 ACCOUNTING MATTERS

22

The Lateral Group 36 PERSONAL INSURANCE MATTERS Her Life and Heindl & Associates 37 TRAINING MATTERS Target Training

58 BM congratulates Shirley Leacy from

38 PHOTOCOPY MATTERS

ELEMENT ON COOLUM BEACH for becoming a finalist in the Outstanding Business Person category at the upcoming Business Awards.

59 The Mind Sherpa MACUSHLA MONTELL shares her success

SCAN HERE TO VIEW VIDEO

Advertorial Column Column Advertorial Editorial Feature Story Matters

strategy tips.

60 Some Sunshine Coast locals gives us some of their SUCCESS STRATEGIES. 63 Ken Wright shares how your behaviour at a party affects your success in PEOPLE BUSINESS. 64 Would you like to speak at the next TEDX NOOSA event?

66 A list of OUR ADVERTISERS

BBC Digital 39 ONLINE MARKETING MATTERS Rejuvenate Marketing 40 SMILE MATTERS Unwin Dental Group 41 HR MATTERS HRM Contracting & Consulting

Do you know what these are?

We are proud of our innovation of videos at the end of some of our articles. To view the videos, download a QR scanner with your smartphone (the app we have found to be the best so far is i-nigma.

Just go to your applications and search for it, then download the free application).

42 COMMERCIAL PROPERTY MATTERS Colliers International 43 EDUCATION MATTERS Sunshine Coast Grammar School 44 LEGAL MATTERS Lever Law 45 I.T. MATTERS NEW All Computer Services

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BUSINESS MATTERS 5

feature

TOP TEN

Unusual BUSINESS SUCCESS STRATEGIES

by Steve Goodman YOU ARE PROBABLY VERY FAMILIAR WITH THE TYPICAL STRATEGIES TO GROW A SUCCESSFUL BUSINESS. IN FACT YOU HAVE NO DOUBT READ ABOUT MANY OF THEM IN THIS VERY MAGAZINE! STRATEGIES LIKE ‘DO WHAT YOU LOVE’, ‘FIND YOUR NICHE’, ‘DEVELOP YOUR BRAND’ OR ‘FOCUS ON CUSTOMER SERVICE’.

Now there is nothing wrong with any of these strategies. Truthfully, they are all a very good place to start. But the problem is, your competition knows them all too! Add to that the fact that the business world is in a constant state of flux, with an economy that is only slowly recovering, and you have an environment where the traditional strategies may not be enough to stay ahead of the competition.

Now is the time to think outside of the box. Instead of going toe-to-toe with your competitors using the same old ways, make them irrelevant by using some of these Top 10 Unusual Success Strategies and Techniques.

6 ISSUE 56

THEM WORK 1 LET FOR IT

It may seem counter-intuitive, but many businesses have built a successful model by letting the customer do some of the work! Think IKEA or Build-aBear Workshop. Letting the customer be involved in the design or actual ‘making’ of their purchase gets them involved emotionally, and helps them take ownership of the product, earning a bit of that Do-it-Yourself pride.

THEM SEE 2 LET YOU WORK

Customers like to look behind the curtain to see the process that goes into the goods they are buying. A consumer study conducted by the Harvard Business School found that customers like the perceived value if something takes a long time to be produced, or seems complicated – even if it isn’t. Don’t you think Starbucks could have come up with a quicker way to serve espresso than with that fancy brass machine and a trained barista, but the perceived value this provides keeps customers coming back, and spending $5.00 on a cup of coffee!

SATISFIED 3 TURN CUSTOMERS

INTO RAVING FANS

You have satisfied customers, and you know their value in bringing in more business. But you can increase that value many times by turning your average happy customer into a raving fan of your business. It will take a little time and effort on your part, but it’s a relatively simple strategy and will be well worth the effort. After a sale to a new customer, send a simple hand-written thank you note. Then a few weeks later, send another note with a small gift, such as a scratch lottery ticket, or a movie voucher. Such small unexpected gifts are uncommon and show your new client that you really do value his or her business. Then a few days later, follow up with a call to see how they are finding your product, and whether they enjoyed the gift. Follow that up with another hand written note thanking them for their feedback. Do this for 30 days and you will be turning ordinary customers into major fans!

feature

4

THE PARKING METER FEEDER

I love this one. Go to the bank and get a sack of coins. Print a flyer that says, “I saw you were running out of time on your meter, so I put in some time for you.” On the back of the flyer put an advert for your business. Now go around and be a parking meter angel, or hire a kid to do it. Find cars whose meters are about to run out, feed the meter, and leave the flyer. You can be sure your thoughtfulness will be rewarded by that person stopping by your shop.

5 PIZZA PIZZAZZ

This is another great local marketing strategy. Get together with local pizza shops and offer to pay the price for their pizza boxes in exchange for an advert for your business on the outside or inside cover of the box.

LIKE A 6 THINK ROCK STAR

The greatest bands you can think of that have achieved phenomenal success (such as The Beatles, The

Rolling Stones and Led Zeppelin) all had one thing in common. Every album was better than the last. These bands constantly raised the bar to challenge themselves to be better, different and more creative, while at the same time never disappointing their fans.

7 THE RIGHT TO VOTE

Engage and empower your customers by making their opinions count! Customers who are able to give their input on the features or products to be marketed take ownership, and create stronger demand for all the products in the line. A great example of this is when M&Ms asked consumers to choose their new colour.

YOUR 8 ESTABLISH EXPERTISE

Become a recognised expert in your field. Write books (there are tremendous opportunities in eBooks today), publish articles, give lectures, participate in panels. All of these are marketing opportunities and establish you and your business as leaders in your field.

9 WORK/LIFE BALANCE

In the last issue I devoted a whole column to this, but I would be remiss if I did not mention it again as not necessarily ‘unusual’ but as a business strategy that should not be overlooked. Finding the right work/life balance will ultimately make you happier and more productive and your business more successful.

10 TAKE A STAND

What is something you are really passionate about? The environment? Gay rights? Animal rights? Whatever it is, chances are there are customers out there who feel the same way. Be bold! Do not be afraid to take a stand on an issue, even a controversial one, that relates to your business or industry. Use it in your marketing and promotional efforts; your clients will likely appreciate your integrity.

There are basic business strategies that will always form the core of any successful business. However, it is good to remember that there is more than one way to skin a cat, and when it comes to unlocking the true potential of your business, the only strategy doomed to fail is the one you are not willing to try!

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localsuccess

THE PICKUP COMPANY

The Pickup Company, based on the Sunshine Coast, started by accident, when Tony Huizing took on the challenge of transporting his local soccer team to Suncorp Stadium in Brisbane to watch a game of soccer.

Following on from this, the idea of a bus transport company was ignited.

Wife Kristin Harmer joined Tony to start the tour operation; they began by hiring a single bus and have now grown to a fleet of ten vehicles within 18 months. They achieved this by providing their customers with an accommodating and flexible service, teamed with reasonable rates.

The Pickup Company shuttle buses and vehicles are modern and comfortable and can get you from the airport to your destination – to anywhere from Noosa to the Gold Coast and all points in between. Their services include pick up

and transfers to Brisbane from anywhere on the Sunshine Coast, from Noosa and Coolum to Maroochydore, Mooloolaba, Buderim, Kawana or Caloundra.

or private transfers to Brisbane CBD or Brisbane Portside, as well as the Gold Coast and Sunshine Coast theme parks and tourist attractions.

Tony says “It is important for our business to service local tourism, which in turn builds a genuine network of referrals. Also make the most of networking opportunities; remember it’s ok to speak up about your business and remind people about the services you offer”.

In May 2013 new business partner Chris Logothetis, injected capital into the lucrative business and now The Pickup Company has plans in place to expand operations here on the Sunshine Coast, plus open new operations in Brisbane and the Gold Coast. They aim to have 20 vehicles in operation by June 2014.

Let’s face it, not many people like to drive when going out or travelling, so it’s no wonder this 24 hour service has grown to accommodate business events, family gatherings, functions, sporting events, courier services and high end private transfers and group charters. The Pickup Company has plenty of popular destinations covered, such as express shuttles

Not forgetting those less fortunate, The Pickup Company are proud to support charities such as the Make a Wish Foundation, and also volunteer their services to a range of community groups, as well as offering drastically reduced rates if needed.

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8 ISSUE 56

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localpeople

Success with Hypnosis

Business Matters speaks to Sunshine Coast local Michael Perez about some out-of-the-box techniques for success in life and business.

When you hear the word ‘hypnosis’, what comes to mind?

If you’re like many people, the word hypnosis may conjure up images of a sinister stage-villain who hypnotises someone by swinging a pocket watch back and forth.

In reality, hypnosis bears little resemblance to these stereotyped images. In fact a hypnotherapist does not hypnotise anyone; rather the hypnotherapist serves as a sort of coach or tutor whose job is to help the person into a trance state.

A trance state is better expressed as a state characterised by focused attention, heightened suggestibility and extreme relaxation.

Experiments conducted by researchers have demonstrated how hypnosis can be used to dramatically alter perceptions, including those false self-perceptions that we’re all privy to having, some of which can have devastating effects on our health, careers and personal lives.

One experiment consisted of a group of volunteers, some of whom had been hypnotised, who agreed to place one arm elbow deep into a barrel full of freezing ice water. While non-hypnotised participants had to take their arms out of the freezing water after a few seconds because of pain, the hypnotised participants were able to leave their arms in the frozen water for several minutes without experiencing any pain whatsoever.

Since the beginning of time, man has utilised trance states to change his state of consciousness. We danced around fires to the rhythm of beating drums, whirling and twirling around until our consciousness shifted. We used herbs and potions and the along the way we realised the power of words, and how we could captivate and influence the imagination to produce mental states that in some cases seem nothing short of miraculous.

After becoming a licensed psychiatric nurse in 1979, Michael worked in various mental health capacities that mostly only offered palliative care. He became frustrated and started to look for methods that offered individuals tangible techniques to move patients away from inner conflict and leave them with a new sense of self.

It was in his own search to overcome a smoking addiction and a few other problems that he had developed while growing up in the Bronx, New York, that he discovered how powerful hypnosis really was.

After just two sessions Michael experienced a profound shift in how he felt about himself, which made smoking something he no longer wanted or needed to do. Beyond that he no longer felt a victim to the circumstances he grew up in. It became apparent to him that hypnosis could do for others what it did for him. It could enable people to change how they felt about themselves as opposed to how they thought, such as rationalising their pain and believing that this was the way things were for them.

10 ISSUE 56

localpeople Michael moved to Australia in 1991, and in 1992 received his certification in Clinical Hypnotherapy from the New South Wales School of Hypnotic Sciences. He has since continued his education and experiences in Gestalt Therapy, Medical Hypnosis and NLP. His sessions are not just hypnotherapy; Michael has developed an eclectic therapeutic approach which now allows him to deal with a wide range of challenges and people, including adolescents.

Could Michael hypnotise you?

While many people think that they cannot be hypnotised, research has shown that a very large number of people are more hypnotisable than they want to believe.

For a moment now, please allow yourself to participate in Michael’s quick mental exercise. Don’t worry, you won’t be hypnotised.

Before reading on, please think of the clothing one of your loved ones was wearing the last time you saw them. Close your eyes if necessary.

Did you allow yourself to do that?

If yes, you just created a trancelike state, because in order for you to successfully recollect what your loved one was wearing, you had to alter your state of consciousness by focusing internally. This internal focusing is what a trance state feels like.

In hypnotherapy, trance states are deepened to the extent that the conscious mind (the ‘yes but’) is bypassed and the suggestions that are being given to the individual become acceptable at a subconscious level. For example the suggestion of ‘You have no desire to smoke’ goes directly to the subconscious, that powerful part of the mind of which one is not aware but which can and does influence one’s behaviour.

The possibilities for overcoming challenges with hypnotherapy are endless. Whatever your mind can conceive it can achieve. The most common challenges Michael has worked with over the years have been smoking cessation, weight loss, phobias and improving self-confidence. The important

The possibilities for overcoming challenges with hypnotherapy are endless. thing to understand about hypnosis is that it doesn’t deal with specific problems, it deals with how a person thinks and consequently feels about a situation at a very deep subconscious level that they’re not even aware of.

Many businesses have benefited from group corporate workshops.

Hypnotherapeutic techniques combined with NLP can dramatically improve staff morale, communication skills, interpersonal skills, motivational levels, loyalty, procrastination, self-sabotage and work ethics, just to name a few.

Corporate workshops are designed to meet specific goals that a particular business may wish to address.

Now, throughout today tap into that image that you created of your loved one, smile and have a great day.

You can contact Michael Perez on 0434 106 540 or michaelhypnosis@live.com.au

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BUSINESS MATTERS 11

localsuccess

Mayor Mark Jamieson told BM Joel and Tania Turner were a credit to the Sunshine Coast business community.

“I would like to congratulate Joel and Tania on adding a fifth salon to their stable,” he said. “It’s a great achievement for a team of Sunshine Coast locals – well done.”

Local business shines SHINE BEAUTY, A PROUD QUEENSLAND SMALL BUSINESS SINCE JUNE 1999, OPERATES SALONS ACROSS THREE KEY REGIONS OF SOUTH EAST QUEENSLAND – THE SUNSHINE COAST, BRISBANE AND THE GOLD COAST. FOR THE LAST 13 YEARS THE BUSINESS HAS STEADILY DEVELOPED, AND SHINE NOW ENJOYS A STRONG BRAND AND REPUTATION IN THE AUSTRALIAN BEAUTY INDUSTRY WITH THEIR PASSIONS, INITIATIVES AND ENDEAVOURS. THEY ADD TO THIS GIVING GENEROUSLY EVERY YEAR TO A WIDE RANGE OF CHARITIES AND COMMUNITY GROUPS IN SOUTH EAST QUEENSLAND AND ACROSS AUSTRALIA.

12 ISSUE 56

In Private Practice?

Joel and Tania Turner, with Nicola Gleeson (GM) and Sean Quilter (CEO) of BLC Cosmetics, officially open Shine Beauty Caloundra, July 2013.

This year in July 2013, their newest upmarket salon was constructed in Caloundra, with six additional staff and the introduction of a more of a ‘high street’ feel. As a Sunshine Coast small business, they are demonstrating confidence in the region, in retail and in future Caloundra growth and in the prospects this will bring. With five beauty salons, a massive 40,000 customers a year visit Shine. Loyal and new clients love the pampering treatments, the luscious beauty products and most of all the friendly, professional staff.

The staff are specifically nurtured, trained and educated by a variety of leaders in their field such as managers and product specialists. Shine values ongoing education and training, and has comprehensive systems and tools which assist with their internal education processes. Core training is conducted inhouse and off-site, which promotes a good variety of learning and encourages all beauty therapists and receptionists to Shine!

Tania Turner, the founder of Shine Beauty salons, has the ability to bring a smile to the faces of her clients every day.

Teamed with her desire to build a successful business and her many years experience in the beauty therapy industry, this is a match made in heaven. Joel Turner, who is the marketing specialist, with 20 years of extensive advertising and business development experience, has worked to reposition, perfect and systemise the Shine Beauty branded salon chain in readiness for expansion. “Currently the industry is trending at 4% growth annually. The beauty industry is an outstanding growth industry, it truly is a beautiful industry to work in, bringing so much pleasure to customers and staff alike” says Joel.

Stores are located at Sunshine Plaza Maroochydore, Brisbane CBD Myer Centre, Westfield Chermside, Australia Fair Southport and now Park Place Caloundra. With passion like this, it is no wonder Shine Beauty won the Sunshine Coast Excellence in Business Awards in 2007, 2008 and in 2011 - in each of the three years they entered! Shine was also honoured to be inducted into the Business Excellence Hall of Fame in 2012.

Each year Shine Beauty proudly gives generously to a wide range of charities. Shining a light on charity and always happy to lend a helping hand, each year they take pride in assisting many community groups and organisations. Previously this has included Girls Night In - Cancer Council Queensland, RSPCA Queensland, Stroke Association of Queensland Inc., Red Cross Queensland, Sunshine Coast Grammar, Helping Hands and donating to as well as volunteering with the Heart Foundation.

The world really is a beautiful place when we help others to Shine!

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www.shinebeauty.com BUSINESS MATTERS 13

Darren Blake, Managing Director

This year, Sunshine Coast marketing and creative agency, Chilli, celebrates twenty years of helping large and small local-based businesses. Darren Blake, who is the founder of Chilli, says, “If you say it quickly, twenty years doesn’t sound so long. In reflection, it seems much longer.”

When Chilli commenced operation in the early 1990s, marketing was a completely different ballgame. There was no internet or e-newsletters; no blogs or social media. The options available to successfully employ marketing strategies were minimal at best, especially on the Coast. With limited press options and only a few local TV and radio stations, the marketing world was a lot less complex than it is today.

Many businesses have to continually adjust to meet the current market and Chilli has certainly done its fair share.

From a creative and design base, an exciting time during the 1990s saw Chilli expand to having its own printing business.

Darren comments, “Sure - it was exciting, particularly witnessing how quickly a print business can consume working capital.” As a result, Chilli gave the Coast its first digital printing press, and one of the first large format printers within a production environment.

With hopes set high to become the best marketing and creative agency on the Coast, Chilli’s next phase of change was selling the print facility in 2006.

Darren wanted to prioritise quality and convenience for his clients; the delivery of superior marketing projects was now accessible without the need to travel to major Australian cities.

This was the rebirth of Chilli as you see it today. This included the addition of our their own internal web team, increased design, campaign and branding skills within the design team and employing outstanding marketing resources.

Chilli also founded Business Matters Magazine and ran it successfully for three years before making the decision to stick to what they know and do best: helping clients grow their business.

Fast forward 20 years, Chilli are now exactly where they want to be. As a reputable and highly commended agency, they continually provide top-quality assistance to local, national and the odd international client with their creative, online marketing and branding services.

When asked about the tougher times over the past twenty years, Darren says, “There have been plenty of challenges, ups and downs. Apparently, it’s all character building - but it doesn’t seem like it at the time. After twenty years, we’re still standing and there have been no changes of ownership.”

Chilli are still independently owned and operated, a true Sunshine Coast family-owned success.

MARKETING • BRANDING • CREATIVE • ONLINE

14 ISSUE 56

Creat

ING 20 A RS

ANNIVERSARY

T RA

YE

Chilli twenty year

CEL E B

20 YEARS of chilli

ing Since 1993

Celebrating twenty years on the

SUNSHINE COAST Alison Blake, Office Manager

Reflecting back on the last twenty years, it’s hard not to think, “If I only knew then what I know now!” Given the opportunity, I could easily write a book on all that I have experienced, seen and learnt: the highs, the lows, (some of which I try not to recall) and all the fabulous people I have met in between.

Over the years, Darren and I have had to become experts in change in order to stay on top of the advancements in our chosen industry. This process, seen as successful or not, has allowed us to evolve to where we want to be and where the business is today.

I often get asked how I have worked with my husband for so many years and I still don’t have an answer. Darren and I often have conflicting opinions on the business, which has always been challenging but helped to keep things healthy. Our different personalities have led to the assumption that I must be a very patient woman. Maybe it is the other way around!

Our story begins on the Sunshine Coast in a 4x5m shed. When we arrived on the Coast, I gained full time employment and Darren was a one-man band for the majority of this time. My weekends and

evenings were used to help manage the workload and in 1995, I left work to join him full time. Since then, we have often paced out the size of the shed and marvelled that we were able to fit in, and work from, such a limited space. Throw computers, copiers, desks and two dogs into the mix, and we had ourselves quite a cosy arrangement! Thankfully, by 1997 we had definitely outgrown our shed and went on a hunt for a new home. Our criteria was simple: we were looking for a home to accommodate our growing business.

As time went on, demands grew for the graphic design side of the business and so we employed our first staff member in 1997. Soon after, we moved to the Kawana Industrial Estate and by 2000, we had set up a full print facility and needed to upgrade our premises.

The next step for Chilli included a 350sqm space with more staff, more overheads, more capital and more stress. Life was certainly busy! By 2004, technology was creeping up in the print industry and digital print was introduced.

We purchased the first digital press on the Coast and all the finishing equipment it required. In 2006, we made the decision

to sell the print and production arm of the business. (If you were sitting with me as I type this, you would have heard a very audible sigh of relief!) So, off we went on the hunt again for another premises. No factory or warehouse; just pure, clean, high quality commercial office space.

By 2007, with the continuing progression and rapid growth of the online side of business, we found ourselves outsourcing large amounts of web work.

Another Chilli expansion saw us recruiting our own in-house web gurus. We also added the strategic arm to our business in-house. Now, our desks are full!

The last three years have still seen changes within Chilli, but overall, we are concentrating on what we do best: helping businesses achieve their growth goals.

Technology is ever-changing, so a lot of the growth and education has happened within this space of time. We often say what we will be doing for our clients in five years time may not even have been invented yet.

What’s next for Chilli?

Who knows!

OVER THE YEARS, DARREN AND I HAVE HAD TO BECOME EXPERTS IN CHANGE IN ORDER TO STAY ON TOP OF THE ADVANCEMENTS IN OUR CHOSEN INDUSTRY.

07 5437 7788 www.chilligroup.com.au

BUSINESS MATTERS 15

ADVERTORIAL

IRT Queensland

Helping others to help us grow At IRT The Palms at Buderim, IRT is currently in the process of a major expansion in anticipation for the ageing population in the area.

Stage One of the expansion consisting seven new villas has now been completed, while Stage Two and Three are currently underway and when finished will add an extra twenty seniors lifestyle villas to the community.

IRT Group is one of Australia’s largest community based seniors lifestyle and care providers. We have been providing seniors lifestyle and care solutions for over 40 years.

The multi-award winning IRT Group manages communities in more than 30 locations across NSW, ACT and QLD, providing care solutions to over 9000 customers.

A year of growth IRT’s move into the Sunshine Coast is a success strategy not only for IRT, but also the local community.

Last August the IRT Board approved the acquisition of three Oasis Retirement properties at Bracken Ridge (IRT The Ridge), Buderim (IRT The Palms) and Currimundi (IRT Parklands) as well as a Greenfield site at Kawana Forest where a 60 bed care centre and 40 home care packages have been approved.

These villages were the first acquired by IRT after the organisation identified a need to provide world-class aged care on the Sunshine Coast.

Currently the local population is made up of a high proportion of seniors, and there is an estimated population growth from 312,000 in 2008 to approximately 500,000.

IRT has for all three stages of construction employed local firm Gauld Project Services to carry out the construction work.

The expansion project is providing much needed work for local employees and with another Greenfield site at Kawana due to begin construction in 2014 and consisting of 109 lifestyle villas and a 60 bed care centre, IRT will continue to provide work for local contractors and sub-contractors for quite some time.

Award winning staff Dr Robyn Redknap from IRT The Palms at Buderim was recently named Queensland's Retirement Living Manager of the Year.

Dr Redknap was awarded the title by the Retirement Living Council of Australia.

Bracken Ridge

Currimundi

Buderim

IRT The Ridge

IRT Parklands

IRT The Palms

131 Quinlan Street Bracken Ridge QLD 4017 Sales: Susie Webster Call: 07 3869 4536

242 Parklands Boulevard Currimundi QLD 4551 Sales: Kathee Nugent Call: 07 5438 2588

22 Power Road Buderim QLD 4556 Sales: Tina Menz-Bugler & Beryl Harris Call: 07 5456 1300

The purpose of the award is to recognise a retirement village manager, who works towards the ultimate goal of a successful, happy and harmonious village. This pinnacle award of the industry identifies the excellence of a distinguished retirement village.

Dr Redknap was named as a finalist in the Australian Retirement Village Manager of the Year awards in Melbourne in October.

IRT Board of Directors visit The entire IRT Board of Directors recently visited the Sunshine Coast to inspect the three villages acquired last year, and the Greenfield site at Kawana.

The visit is part of the firm commitment made by IRT to create and expand communities on the Sunshine Coast where seniors can achieve their optimum quality of life, in world-class lifestyle communities.

For more information log onto irt.org.au

experience the possibilities®

localbusiness

Become a BMW Corporate Customer

Business Matters congratulates BMW on the release of the new 4 series coupe. The new models, including the 428i from the luxury line and the 435i from the sports line, are now available for test drives and viewing at the Currimundi dealership.

With the purchase of a new BMW under the BMW Corporate Programme, there are all kinds of benefits your company could receive. Dealer/Principle Tristan Kurz shares some that you might expect if you were to purchase under this programme, including special corporate pricing and complimentary scheduled servicing in either four years or 60,000 km (whichever comes first). The programme benefits are also extended to spouses. The Corporate Programme also offers reduced dealer delivery fees, complimentary BMW loan cars during scheduled servicing, a free pick up/ drop off service (within a 20km radius from the dealership when available) and on top of that, members receive a reduced rate on BMW driver training courses and corporate finance rates.

Tristan is keen to offer our readers the opportunity to test drive any BMW and to find out about your eligibility to become a Corporate Customer. Give him a call on 5491 9100.

Fuji XEROX BuSinESS CEntRE SunSHinE COASt

Feeling trapped and unhappy with your current photocopier/printer/ finance contract?

Then there’s never been a better time than right now to talk to us!

Call 5451 7333 today.

Phone 5451 7333 30 Maud Street, MAROOCHYDORE www.fxbcsc.com.au

BUSINESS MATTERS 17

socialmediabusiness get online and learn what it’s all about for themselves, but we are also sticklers for approaching your social media marketing professionally, efficiently and with a results-driven strategy.

SOCIAL MEDIA BUSINESS

The skills and expertise required to generate business with longevity from social media are complex.

AND time consuming.

with Lisa Harrison

Think about this: Do you know your CTR from your ROI? Do you know what a good or bad bounce rate is?

Do you have the ability to solve very public problems diplomatically? Do you want to engage in Pay Per Click advertising or stick to organic virality?

NINE SKILLS EVERY SOCIAL MEDIA MANAGER NEEDS FOR SUCCESS

I’m not saying you can’t learn these things, but do you have the time to learn them? Do you have the natural flair for online communication and engagement to build your brand community?

Don’t be mistaken; being a social media manager for your business takes more than a few posts and a bit of witty banter.

When you take on social media marketing you need to be capable of turning your online audience into loyal customers who are willing to spend money with you, or the time and effort isn’t worth it.

Here’s a list of expertise and skills a professional social media manager should possess: 1. Strong interpersonal and networking skills

Have you got what it takes to succeed as a social media manager?

2. Comfort with technology, knowledge of the organisation and empathy

A business’s social media presence is the face of the organisation, and with over 11 million – 50 per cent – of the Australian population using Facebook to connect, it’s a good business decision to make sure you are there to interact.

3. Proven abilities in planning, strategy and project management 4. Clear understanding of analytics, the ability to set up effective campaign tracking, interpret social measurement and ROI calculation as well as a heavy dose of comfort with statistics and Excel

At POMO we are huge proponents of educating and encouraging people to

5. The ability to interpret this data and gain workable insights to make recommendations 6. Lots of creativity and personality (even the stuffiest brand needs to show some personality to succeed on social media) 7. Excellent copywriting skills, experience and expertise with photography and graphics production 8. A good understanding of business objectives and the ability to craft effective calls to action 9. Experience in crafting effective campaigns for e-newsletters, blog writing, website moderation, podcasts and vlogs.

Learn how to do these things yourself or hire a social media manager.

I can recommend the Government accredited Social Media Mastery Certificate IV in Business. Check out the latest dates for Social Media Mastery at www. secretstosocialmediamastery.com.au or you can leave the implementation and management to POMO, leaving you to get on with the stuff you know best – running your company.

Considering your social media and digital marketing may be the most revenue-centric hours anyone will spend in your company – can you afford to entrust something as important as your business’s social media communications to an inexperienced trainee?

Lisa Harrison is the digital expert and co-director at POMO, a creative agency specialising in customer engagement. Lisa specialises in the field of digital and social media marketing.

Be a part of Lisa’s mentoring program by phoning 5441 6605 or visiting www.lisaharrison.com.au

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Visit our website to download our test application to view your publication online Publish your magazines 18 ISSUE 56

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newsletters

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company brochures • pr materials • event programs

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training materials

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Corporate Christmas Cheer

localupdate

at Palmer Coolum Resort

PALMER Coolum Resort has released its Corporate Christmas Party packages for the upcoming festive season and with such a wide variety of great value options there’s something to suit every function size and every budget.

One thing is consistent across each package though, and that is the outstanding quality of food on offer, all produced by Palmer Coolum Resort’s renowned group of highly-skilled chefs.

Venue choices include the Palmer Grill, Ned Kelly’s, The Smiling Duck, and Palmer Coolum Resort’s signature restaurant, The Captain’s Table. There’s also an option to hire the resort’s nightclub, Copacabana, and dance the night away to the DJ’s tunes while enjoying a chef’s selection of canapés and a beverage package.

Parties and banquets can be booked now for lunch or dinner from 31 October to 22 December, with buffet style or set menu dining options offering the flexibility to create the perfect festive feast. Choose from two or three courses, add beverage packages and enjoy complimentary bon bons to keep the seasonal merriment bubbling along.

Palmer Coolum Resort General Manager Bill Schoch said the Christmas Party options presented by the resort this year are better than ever.

“Christmas will be upon us before we know it and now is the time to secure a party booking,” Mr Schoch said.

“This year our Christmas packages offer so much flexibility without compromising on quality; there really is something for everyone.

“At Palmer Coolum Resort we are renowned for our very high standard of cuisine, event organisation and attention to detail. This is what all our customers and guests can expect from our Corporate Christmas Party experience.

“It’s the perfect way to reward staff, impress clients and associates or celebrate the Christmas season with friends and loved ones,” he said.

For an information brochure on Palmer Coolum Resort’s Corporate Christmas Party packages, or to book your party without delay, please call 5446 1234. www.palmercoolumresort.com.au

BUSINESS MATTERS 19

WEALTHY ‘N’ WISE

IT DOESN’T TAKE 20 YEARS TO PAY OFF A HOME LOAN Don’t believe what your parents told you. The biggest fallacy our parents taught us is to believe your home loan is a ‘long-term’ debt.

Most of us saw our parents work hard all of their lives to pay off their mortgage, and then struggle to retire comfortably. It is nurture not nature that keeps most of us imprisoned on the debt mouse wheel. Our grandparents, god bless their little cotton socks, were taught by the banks how to do their banking. They passed this on to their children who passed it on to you. They had a lot to say about money …

STEP 1 GET THE RIGHT LOAN I believe the most powerful way to take control of your money (and life) is to set your financial platform up properly and have a clear plan of how to achieve your goals. I use a line of credit as my preferred option for fast debt reduction.

I also prefer to split the debt into two sections – a line of credit and a term loan – both interest only. This enables you to have a smaller chunk of debt to concentrate on paying off at first, therefore you can see a bigger result more quickly, which will keep you focused and motivated to do more! How do you eat an elephant? One bite at a time!

RECOGNISE THESE SAYINGS? •• “Money doesn’t grow on trees”.

•• “A penny saved is a penny earned”.

•• “If you count your pennies, the dollars will take care of themselves”.

•• “If you can’t pay for it – don’t buy it”.

Most of us believe that we should work hard, save to buy our home, spend the rest of our lives working to pay it off, and hopefully, save a bit to retire on.

It doesn’t have to be that hard. By treating your money right in the first place, learning the benefits of how loans should work, and setting up the correct finance platform for both fast debt reduction and smart wealth creation, most of us can pay off our homes in five to seven years instead of 25 and get 10 properties in 10 years without struggling with the holding costs.

It’s just a matter of setting your loans up properly.

Look at your current situation. Have you been paying your loan off for years and seem to be getting nowhere fast?

Add up the amount you have paid into your loan to date.

Your monthly payment is say $2k x 12 months x 5 years = $120k. Most loans have only reduced by $5k or so in that time. Now we have an OMG moment! Time to do things a bit differently. Change the way you are doing your banking … if you follow the next six steps you will be well on your way to making a huge difference and will get out of debt fast.

R YOUYOUR GET GET

EES FRFREE OOK

-B EE-BOOKS

STEP 2 SET UP YOUR MONEY PLAN - (CASH MANAGEMENT) The next vital step is to work out what money comes in and goes out. I use the term ‘money plan’ instead of budget, as unfortunately, the word budget is often associated with pain and restrictions. A money plan is just getting organised with your money, keeping track and making sure that your proposed spending is less than your income. It is also very important to track what you spend against what you planned to spend, otherwise your efforts of debt reduction will always be thrown off track by the ability to afford to respend these savings on ‘stuff’ and shoot your debt reduction plans in the foot!

This method works so well. But … you need to stay organised.

It is much less effective if you don’t actually do Step 2. Because your money is mixed, you can’t look at the available balance of the line of credit to determine what you can or can’t afford.

This will often lead to a financial catastrophe, as you get a false sense of wealth. By constantly respending the amount you have reduced your debt by, you will never pay off your loan.

This loan is like a loaded gun. In the right hands, it can be a safe and easy method of beating the banks at their debt game.

In the wrong hands, or misused, it can shoot you in the foot.

STEP 3 USE A CREDIT CARD Using a credit card for all of your spending, and then paying it out on the due date, means you are using the bank’s money free of charge for up to 55 days. Yes FREE. Now look at it in simple terms. Most people deposit their money into a bank account, and the banks pay little or no interest, and in fact, charge a monthly fee for the privilege of holding your cash.

They are also usually sitting on a mortgage with the same bank and paying 6 or 7% interest on the money the bank has lent them. To top it off, they then borrow a few more thousand on a credit card and pay through the nose for the ‘short-term loan’. And worse still, continue to pay that money again and again and again making the item they purchased with the card five times more expensive than if they had paid cash!

Let’s break the cycle! (Sorry, getting off the soap box now!)

STEP 4 BANK YOUR PAY INTO YOUR LOAN Let’s cut out the middle man. Your bank account that earns you nothing but costs you to have it is like the middle man in a transaction. Banking your money straight into your home loan is like going straight to the wholesaler – saving you a fortune! Your line of credit is just like a bank account. You can bank money in, set up direct debits (but first check if the direct debit can be on the credit card for no extra cost), and you can use an Eftpos card to withdraw cash. All the while your cash is sitting on your loan, reducing the principal and you are paying much less interest. All of your normal spending is being done on your credit card, and you are paying no interest at all on the card. The credit card can be paid out in full on the due date from the line of credit. This can also be set up automatically so you don’t forget!

STEP 6 NOW START REALLY GETTING AHEAD... INVESTING By reducing debt, you are creating more and more equity in your home. Combine this with the natural growth in property and you can start to use this equity to create wealth with the purchase of investment properties and the like. Then the fun really begins. Ahhhh … but that is another good story.

Think Money Wealth Through Property specialises in helping people just like you get off the wheel of debt, and start to accumulate wealth, without having to reduce your lifestyle. In fact, our clients usually find the added and unexpected benefit of achieving their goals and reducing their debt improves their lifestyle as well.

We teach you the benefits of beating the banks at their own game by using a cash management program and the right loan structure to own your home sooner.

Get rid of your credit cards and consumer debt and start living the life you only dreamed about.

TAKE CONTROL NOW!

Think Money offers group seminars on debt reduction and one-on-one consultations with a debt reduction specialist to look at your personal circumstances. First session is FREE! DEBT REDUCTION GROUP WORKSHOP The Think Money Debt Reduction Workshop – learn the secret to fast home ownership.

This one-hour workshop covers:

COMPLIMENTARY DEBT REDUCTION CONSULTATION Think Money would like to offer you the chance to start to dramatically At your free two-hour consultation you will learn:

• How to set up your personal banking platform.

• Proven debt strategies.

• Do your banking to suit you – not the bank.

• The correct loan structure.

• Use credit cards to help, not hinder your plan.

• Financial advice you can trust.

• Comparing loan types.

• Budgeting and cash management.

• Cash management system.

• Record keeping for taxation.

To attend our next debt reduction workshop call 07 5430 4777 or book online at www.thinkmoney.com.au.

To book your consultation with our debt reduction specialist call 07 5430 4777 or book online at www.thinkmoney.com.au.

WEALTHY ‘N’ WISE

STEP 5 STAY ORGANISED

localsuccess

MARCO APPELFELLER OF VAL SPARKS FLORIST SHARES HIS LOVE FOR DESIGNER FLORISTRY

22 ISSUE 56

localsuccess Marco Appelfeller is the definition of success in the flower industry. He is absolutely passionate about the industry, has a master’s degree in floristry, and is often involved in facilitating demonstrations and workshops for Interflora.

lots of work involved to keep the place tidy

Marco spends two months of each year travelling overseas to pick up the latest trends to bring them back to the florist shop ‘Val Sparks Florist’ in Caloundra and assure they are up to date.

year apprenticeship. Following that

Marco was born in 1974 in a small village called Neuhaus am Rennweg, which is located in the Thuringian Forest in eastern Germany. During his childhood years he was fascinated by the rich and colourful natural environment and went into the fields picking flowers for his mum, aunty and grandmother. He remembers those years like they were yesterday, because they were significant in forging his desire to become a florist in later life. Jars and vases full of the most beautiful field flowers stood in the little shed next to his house and Marco recalls often being in trouble with his mother because there was always

with his insatiable hunger for collecting more and more beautiful flowers.

Marco’s floristry career started at Blumenhaus Geselka in Niestetal, Hessen, where he completed a three he worked in different flower shops to gain his confidence before opening his own florist shop ‘Floristikam Markt’ in his home town of Oberweissbach.

In April 2000 Marco embarked on his Master Florist course in Nueremberg, graduating in September 2001. Being a Master Florist helped Marco find the inspiration to compete in florist competitions, representing his County of Thuringia in the Silver Rose Competition in 2002. He won this competition and went on to the Golden Rose Competition in 2002 in Essen, as well as plenty of local competitions. For the next three years he taught floristry and continued to compete, winning plenty of prizes and gaining recognition in the florist industry.

CORPORATE CHRISTMAS PACKAGES

Marco called 2004 the year of life change as he prepared himself for a new life in Australia. Since arriving here he has competed in Interflora competitions, winning 2007 and 2008 Queensland Best Florist and becoming Australia’s Best Florist in 2008.

Wanting to get a bit more specific in floristry and use his life experiences, Marco started participating in floristry magazines and for the past four years has found his place in the International Art Book, an extremely high achievement he is rightfully proud of.

Floristry plays two different roles for Marco – one is his paid career, and the other is his relaxation, the practice of Designer Floristry. He loves to be creative and get his brain working at the same time.

Kym Wass, owner of Val Sparks Florist in Caloundra, is proud to have a florist of this world-class calibre in her store.

Marco shares that Kym is like a sister to him and he loves working for her.

Phone 5491 4177, www.valsparks.com

RESTAURANT CHRISTMAS PACKAGES

•

CHRISTMAS DAY LUNCH

Bookings Essential 07 5449 3369 | events@palmercoolumresort.com.au | www.palmercoolumresort.com.au

BUSINESS MATTERS 23

mayoralbusiness

MAYORAL BUSINESS with Mark Jamieson

When I became Mayor in April 2012, the Sunshine Coast was at an economic crossroads.

Our economy had been built on three main pillars: construction, retail and tourism. The problem was they were so intertwined that if one fell, they all fell.

Work began on day one of the new council as we consulted with the community, business sector, education sector and many more, to ultimately create and launch the Economic Development Strategy 2013-2033 – The Natural Advantage.

On the way we learned that unless we introduced new high-value industries, we would continue to suffer as soon as the economic winds changed.

But we also learned that, unlike so many other competing regions in Australia, we had some unique qualities that gave us an advantage – a natural advantage, in fact.

That natural advantage has now become the centrepiece of our thinking – but what is it?

Well, we have a few natural advantages, such as our ‘gamechanger’ opportunities with Maroochydore city centre, expansion of the airport, and the new Sunshine Coast Public University Hospital.

Our land is also cheaper and it costs less to do business here than in the capital cities, and it may sound ironic to some, but it’s also our environment – yes, our environment, and the lifestyle it affords.

The Strategy talks about broadening and diversifying the economy, and attracting new industries.

We are targeting seven high-value, 21stcentury industry sectors which fit into our region’s vibrant, green, diverse vision.

1. Given the current building of the $1.8 billion Sunshine Coast Public University Hospital and its ultimate staff of 6000, health and wellbeing is a no-brainer 2. The education sector is in our sights; tertiary and specialised training, research, languages and much more

3. With our ever-expanding airport we are seeking to establish an aviation and aerospace industry 4. Council intends to build a solar farm at Valdora near Coolum; we will use it as a hub to build a clean technology industry 5. Google recently identified the Sunshine Coast as Queensland’s eTown, which sits very well alongside our plans to become a digital hub for professional services 6. With such a great range of quality food, we want to be a premier agri-business region 7. Finally, we will build on our already-growing reputation as a venue for attracting major sporting and cultural events This is our strategy for success – we hope you join us on the journey.

Sunshine Coast Mayor Mark Jamieson keeps BM readers up to date on what’s happening on the Coast.

USINESS WANT YOUR LOGO IN BFO EE? R F R E IN Z A G A M S R E T MAT t be

to tell you how we migh Simply give us 30 minutes code will get your logo and a QR able to help you and you next issue FOR FREE! to a video or contact in the d, no purchase necessary. ke as ns tio es qu no d, he ac That’s it, no strings att 198 868 or Phone Vickie Magic 0433 19 196 879 David Billsborough on 04 . Refer someone to us ertisers you don’t miss out

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www.businessmattersmagazine.com.au 24 ISSUE 56

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M A G A Z I N E

Girls’ Giggles

LAUGH/LUNCH/ LEARN AND EARN

Lunch and learn sessions aimed at helping you make CHOICES about all things MONEY; including property/earning/investing etc.

Lunch group numbers limited to 20 only. First in best dressed. BOOK NOW. CHOOSE THE RIGHT PROPERTY CHOOSE THE RIGHT MORTGAGE CHOOSE THE RIGHT STRUCTURE CHOOSE THE RIGHT TIMING FOR YOU If you don’t know what or how to CHOOSE, these Lunch and Learn SESSIONS are for you.

Linda Ireland is a local expert in all things MONEY. Linda started investing at an early age and now has many properties in Australia and overseas. Linda wants to help people at all levels of investing experience; from none to vast, beginners to experienced. Her advice and expertise is well worth listening to.

Q: Is it true that if I go on a line of credit which allows my pay cheque to go straight into my loan, it will save many years, and thousands of dollars on my home loan?

Q: How much does a line of credit cost me?

Of course, this depends on the product and the lender, but a line of credit could be anywhere up to half a per cent more than the standard variable rate. For example, let’s imagine the line of credit’s interest rate is 0.2 per cent higher than a basic loan, and the loan amount is $300,000. The extra cost would be 300,000 x 0.2 percent = $600 per year. As a result, you may have just paid $600 per year in order to save $100 per year.

A line of credit facility, sometimes called an equity loan, operates like a large overdraft.

You have a credit limit, and money can go in or out at any time as long as you do not exceed your limit. This loan facility is very flexible, and prevents you from having idle cash sitting in low yielding savings accounts.

If you talk to a home loan professional, they will tell you that many of their clients refinance because their line of credit isn’t working for them. The reason is that there is no compulsory requirement to reduce the balance, so you need to be very disciplined with your money.

Many disreputable lenders, often telemarketers, use line of credit product facilities as tools to convince you that you can pay your home loan off in only seven years because the product is in some way superior to a normal home loan. Watch out for these scams - they almost always leave their clients in a far worse financial position than they were in when they started.

Keep in mind though, that this flexibility usually comes at a cost. Most line of credit products have a higher interest rate and annual fee than say a basic variable product.

Lines of credit are very useful under some circumstances, particularly where there are large sums of money regularly going in and out of the mortgage. A line of credit is very flexible and convenient, but financially, most borrowers are generally better off in a more traditional home loan.

Before taking out a line of credit, there are two things you should consider: how much will a line of credit save you, and how much will a line of credit cost you?

Q: I want to save for an investment property but first I want to pay off my car loan. If I roll my car loans and credit cards into my home loan, is it true that I end up paying them off over 30 years and it will cost me more?

Q: How much will a line of credit save you?

A: A line of credit eliminates the need to have ‘lazy’ cash sitting in your savings account for your month-to-month expenses, usually around $2,000.

While you can generally expect to earn around two per cent per annum in interest on this money if it were sitting in a savings account, you may be able to earn around seven per cent per annum in interest over time if it were sitting in a line of credit. This equates to a five per cent saving each year on your $2,000 – or $100 each year.

This is a common belief that results in many people persisting with expensive credit cards or personal loans when they don’t need to. While your home loan may be on a 30 year term, it doesn’t mean that debt consolidation needs to extend over the same timeframe. Actually, if you keep on making the same repayments that you were making before, you will pay off your car or credit card much faster once it has been consolidated, simply because the interest rate will be, in most cases, much lower.

Less interest means that more of your payment is taken off the principal component, thus paying off your loan faster. The main risk with consolidating these facilities is when you add them onto your home loan, and then re-establish new loans or credit cards. The key is to consolidate your debts and refrain from using consumer debt again. And while a single, low limit credit card is convenient and sometimes essential, it is important to pay it off regularly within the interest-free period. At the end of the day, if you consolidate debts and reinvest the savings, you will usually be much better off.

Linda invites you to join her at the next Girls’ Giggles lunch WHEN COST WHERE RSVP

Friday 8th November 12pm - 1.30pm AND Friday 6th December 12pm - 1.30pm $40 per head two course meal included 4th Floor Restaurant, Mooloolaba Esplanade Linda on 5476 9333 or email linda.ireland@mortgagechoice.com.au

stop AnD reAD tHis! Attention: Business owners

there Are onLY 12 8 weeKs until Christmas And what if Your Customers Can’t FinD You? chriSTmaS iS JuST around The corner, and chriSTmaS For moST BuSineSSeS iS The BuSieST Time oF The year and When moST BuSineSSeS maKe The BulK oF Their producTS. iT’S alSo When your cuSTomerS are Searching For producTS and SerViceS JuST liKe yourS.

The Simple FacT iS, iF your BuSineSS cannoT Be Found, your cuSTomerS are going STraighT To your compeTiTorS To Buy From Them!

Hi, my name is Darren Jansen and I am the CEO and Founder of DSX Media Pty Ltd, a Global Business Growth Strategy Company, with offices in Australia, The UK , The Middle East and a Global Team of Affiliated Consultants. I am also the author of the book “The R.O.A.D. To Business Success” I find it simply amazing that when I try searching for the most basic of goods and services in my local area, businesses that I thought would be listed, simply are not and this represents a grave error on their part.

So Why are BuSineSS liSTingS (ciTaTionS) So imporTanT To your BuSineSS? Citations (or Business Listings) are defined as your Business Name, Business Address and Business Phone Number (NAP) on other webpages.

Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city business index, or to be written about in a local online newspaper or popular blog. Citations (and links) from these kinds of websites can dramatically improve your Local search engine rankings, but they have to be done right or you will lose the all important credits these can provide to your other Local Business Listings.

So given that Business Listings are IMPORTANT to your business, what I want to offer the readers of Business Matters Magazine is the opportunity to be found on not just 2 or 3 Local Directories but to be found on all 60 local directories so you never miss a passing enquiry again!

At last count there were approximately 60 General Local directories right here in Australia that carry a high page rank (meaning they are well respected by the major search engines). You may recognise some well-known names such as TrueLocal.com.au, Local.com.au, Hotfrog.com.au, Manta.com, NationalDirectory. com.au, SeekLocal.com.au, StartLocal.com.au, Superpages. com.au and YellowBook.com.au just to name a few!

An example of a Citation or Business Listing might be an online Yellow Pages directory where your business is listed, but not linked. It could also be a local chamber of commerce, or a local business association where your business information can be found online, even if they are not linked to your website. imporTanT: citations are a key component of the ranking algorithms of the major search engines such as google, Bing and yahoo. all factors being equal, businesses with a greater number of citations will probably rank higher than businesses with less.

Citations from well-established and well-indexed online portals like Superpages.com, for example, help increase the degree of certainty the search engines have about your business’s contact information and categorisation. You see the Major Search Engines don’t trust you and rely on other sources to quantify a business listing is real.

Citations are particularly important in competitive niches (like legal, accounting, medical, plumbing or electrical) and where many service providers don’t have a website at all!

Without much other information, the search engines simply have to rely on whatever information they can find. So if it’s messy or not consistent your business simply will be relegated to the bottom of the list and in this case the all important search engine results.

All logos are copyright of their respective owners Here are a few more that you may recognise. Heaven forbid if you haven’t heard of them, or to put it simply your business is just plain missing out on all the customer enquiries these directory sites can offer you and your business.

scan Here to Get this Amazing Deal 26 ISSUE 56

And you may have also noticed that when doing a search online for products or services that these sites can often rank higher than your very own website and even your competitors’ sites!

So it would make perfectly good sense to have your Business details listed in not just 2, 3 or 5 of them, but all 60 of the local directory sites, well before christmas don’t you think?

For a limited time, my team will get to work and list your company on ALL 60 of the major Local Directories and as a special Bonus to the readers will Search and List your Business on 10 Niche Specific Sites relevant to your industry, making a total of 70 Local Directory Listings for your Business.

We will research your industry, find the 10 most prominent directory sites and have your Business Name, Address and Phone Number Listed so customers can find you, contact you and come and Buy from you. We will list your business with them and then we will send you a completed report, all time and date stamped directly to your inbox so you can individually check our work for yourself.

By now you must be asking yourself, “How much would a service like this cost? I mean to have a company Research my industry, find the top 10 Directories and then List my Business in those plus another 60 of the top General Local Directories and have them all done by hand – that must cost a small fortune!”

Well what if I was to tell you that DSX Media charges this service out at a low one time fee of just $699. That’s just $10 per directory insertion.

Cheap advertising I say!

For Fast Action Takers: I really want to make this a complete “No Brainer” for the people who get just how powerful local Business directory listings truly are and the traffic they bring. We would like you to get to know our company, take a glimpse at our proven growth strategies and see for yourself our transparent client portal were you can log in 24 hours a day, 7 days a week and see the work being performed on your business – all Time and Date Stamped. (Of course we shall also email you when the work is completed as part of our customer service).

But I want to take this one step further and offer Business Matters readers our 100% satisfaction Guarantee but you must take action now.

Just a reminder that these Business Listings generally last forever or as long as the directory site stays online and I don’t see Superpages or True Local going out of business in the very near future!

So please be my guest and use my specialist resources to get this done for you fast and efficiently and before Christmas because you don’t want to be calling me at Christmas do you? You want to be making those sales!

I look forward to working with you.

Darren Jansen Warm regards

darren Jansen - ceo dSX media pty ltd

Stop Press! *Special Offer*

For Business Matters Readers As you know Vickie Magic, the editor of this wonderful magazine, is passionate about your business’s well-being and produces this magazine to benefit the local business community. As a special offer to Business Matters Readers I am willing to take 50% off our regular rate of $699 and make you an offer you simply cannot refuse! Because at DSX Media we also have the same passion to help our clients and especially our beloved local Sunshine Coast clients achieve successful results, we are going to provide 70 Business listings for not $699 but just $349.

You must act fast because Christmas is not that far away and it does take some time for our team to do all these by hand.

you owe it To your Business To Be listed Before christmas This year, get Found, get listed now!

70 Business Listings In High Ranking Directory Sites not $699 Just $349 LiMiteD oFFer

- business growth consultants -

go To www.dsxmedia.com/businessmatters and Book your Business listings package now!

www.dsxmedia.com/businessmatters/ or call 5448 2454 BUSINESS MATTERS 27

Who are we?

Each year over 12,500 volunteers work in teams to: • Plant more than 1 million trees for habitat and land restoration and action on climate change • Collect over 1,000 tons of native seed for revegetation and reforestation projects • Build and restore over 300 kilometres of walking tracks and boardwalks • Install more than 80 kilometres of conservation fencing to protect vulnerable areas • Complete 500 wildlife surveys to assist with threatened species management • Deliver in the order of a million hours of conservation volunteering Conservation Volunteers is a national, not-for-profit organisation with 21 offices throughout Australia.

What are we doing locally?

How can you get involved?

To become involved, or learn more about CVA, contact Mark Dwyer.

0404 828 921

• Restoring and improving Richmond Birdwing Butterfly Habitat. Site locations – Sunshine Coast Hinterland. Tasks – site preparation and Richmond Birdwing Vine Plantings. Project Partners include – Sunshine Coast Council Land For Wildlife Program, Wildlife Preservation Society of QLD, the Richmond Birdwing Butterfly Conservation Network • Habitat improvement, track work, light construction, Project Partner – the Australian Koala Foundation.

Sunshine Coast Hinterland [between Kenilworth and Eumundi].

Instead of your golf day sponsorship this year, why not take the team on a local conservation volunteer team building day. Ask us for pricing details.

Ask about our corporate membership

Just $75/year.

 Support your local conservation volunteers. Just $50 a month to have your logo here!

HAYCROFT

M A T T E R S

WORKPLACE SOLUTIONS

Keeping Employment Simple

www.conservationvolunteers.com.au

M A G A Z I N E

matters

brokerage matters ROD RUSSELL | SAVVY BUSINESS SALES

HOW DOES A SMALL BUSINESS BECOME SUCCESSFUL? Thousands of small businesses start up or change hands every year. New business owners quickly learn what it takes to survive and become successful enterprises, creating the work/life balance we all crave.

It all starts with culture. Culture is about attracting and hiring the people who would be most successful in that specific role. And it’s about driving the behaviour that makes the company successful. Many businesses integrate customer service into their business culture through training, and the design of relevant business processes.

As the owner of a business, you must have a positive attitude and accept 100 per cent of the responsibility for the results and performance. When you accept responsibility, you can act to make the necessary changes to accomplish the desired results.

Without exception, the most successful business owners understand that it’s all about people: hiring and retaining the right people, eliminating ineffective people and providing the necessary resources for employees to master their tasks.

As the owner of a business, you must have a positive attitude and accept 100 per cent of the responsibility for the results and performance.

Another credited attribute of success is the streamlining of business processes. Unfortunately, this is probably the least understood task. Business processes are how things are done within a business. Every business has some processes; some are clearly defined, others are implicit.

The intention is to increase productivity and reduce costs while generating the same, or better, outcomes. Successful businesses understand the need to continuously improve their business processes, to become more efficient and productive, and to respond to market changes faster while providing better service to customers.

The rewards of business ownership really can be life changing. With discipline, executing the strategies and staying on course you will minimise risk and enjoy the vast rewards, especially when it comes time to sell.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Rod’s unrivalled professionalism and years of experience have earned him the reputation as the Sunshine Coast’s most successful business broker.

He continues to raise the standards in business sales.

North Coast Boating The Coast’s largest marine dealership “North Coast Boating” is now for sale. This profitable and exciting business has an impressive 40 year trading history and offers leading brands such as Stacer, Seadoo, Tournament, Bayliner and the world leader in marine engines Mercury outboards and Mercruisers. Perfectly positioned on the busy Nicklin Way with exposure to 55 000 cars daily, it is no surprise that this business is on target to generate $6 million in sales this F/Y. Long term staff in place, this will sell quickly.

Price indicator $950,000 - $1,050,000 plus stock

Rod Russell 0409 931 600

Tint A Car – Sunshine Coast

If you love cars…you’ll love owning a Tint A Car franchise. Operating from modern premises and spending most of the day working on brand new cars.

The franchise model has very low fees, amazing training and support meaning no industry experience is required. This store has had consistent growth of turnover and profits through building a strong mix of customers. Get in now to take advantage of the busy summer period.

$189,000 plus SAV Michael Yared – 0431 172 889

The Hire Specialists South East Queensland market leader - this one is so simple and fun to operate.

Impressive profits ($160,000 +), extensive assets, owner works part time, has key staff in place - your accountant will love this low risk opportunity! BIG name clients, glamorous locations, enjoy this envious lifestyle with perks, priced to sell.

$390,000 WIWO

Gareth Lee 0488 067 300

Food Preparation & Distribution Tri Puff is an easy to operate, impeccable 5 day business and one of a few food preparation businesses on the Coast that doesn’t require experience!

Offering a highly regarded product range (see www. tripuff.com.au), the business is fully documented, has top quality equipment and a showroom-like environment. Flexible hours, one full time & one casual can expect returns of approx. $90 000 p/a.

$185 000 plus stock

Rod Russell 0409 931 600

North QLD Tyre Depot Annual sales of $2 500 000 and profits of $400 000 this long established business will impress. Diverse client base, great working facilities and long term, loyal staff on board. Supply agreement in place with one of the world’s biggest names in tyres. This consistent low risk business is exceptional buying and is priced to sell.

$600 000 plus SAV

Rod Russell 0409 931 600

t 5444 3300 E sales@savvybusiness.com.au

www.savvybusiness.com.au

BUSINESS MATTERS 29

matters

building matters ROYCE BEALE | OPTAM BUILDING GROUP

INSTANT SUCCESS

Success is not about getting what you want; it is readily available by appreciating what you already have.

Many business owners see wealth creation as an indication of success because of the freedom it can offer.

“Wealth is the ability to fully experience life” David Thoreau There are a variety of strategies for successful wealth creation but the common denominator is to provide a product or service that adds real value to people’s lives.

Develop a product that involves your passion, so you will enjoy the process, then build this product into a business with systems to improve and grow your company, allowing more free time away from the business. This works until a competitor develops a similar improved product and relieves you of the majority of your customers, income and financial freedom.

Now don’t let me dissuade you from developing a product aligned with your passion, but remember that a diversified income stream can offer a safety net for the savvy business owner. The natural flow is toward investment, BUSINESS OWNER EMPLOYEE and this most often means a choice between You Own A You Have shares and property.

System & People A Job Work For You My passion is property

E

S

B I

and a wise man once said “You can live You Own Money Works on shares but you A Job For You can’t live in them.”

SELF EMPLOYED INVESTOR The great Australian dream of our own Robert Kiyosaki’s CASHFLOW Quadrant patch of dirt is not only alive and well but thriving, with intelligent investors seeking to purchase numerous investment properties as income-producing assets.

Opportunity abounds for those who are prepared, and a major part of the preparation is to gather a team of trusted professional partners with the skills and experience to complement your own. With proper research the rewards are satisfying in more ways than one.

“Never be so busy making a living that you forget to make a life.”

ABOUT THE AUTHOR Royce Beale, Director of Optam Building Group, leads his team in sustainable building and property improvement solutions for intelligent investors.

30 ISSUE 56

ProPerty ImProvement & DeveloPment For lIFestyle & Investment • Design & construction • New homes • Property improvements • Development pre-planning • Project management & JV deals • Renovation planning • Prelim design service • Splitter block, duplex & multi-unit options • Investment property primping & preening for sale or improved rental return Royce Beale Director BSA Lic No. 48997 P 5443 3780 M 0419 709 962

www.optam.com.au SUSTAINABLE BUILDING ENHANCED LIVING

matters

leadership matters LEIGH RORKE | LEAD ON PURPOSE

LEAD ON PURPOSE FOR SUCCESSFUL LEADERSHIP When do you become a successful leader? I’m not sure that we ever 'arrive' at a successful place as a leader; it’s more a progression of learning from our mistakes and developing mastery.

CHOICE The first is the choice to be a leader. A position does not a leader make. There are many 'leaders' and business owners that I would label managers rather than leaders because they haven’t taken the pledge to be themselves and lead themselves. Conversely, there are many leaders who don’t have a title — they make choices based on the truth of who they are and the best interests of the business, which automatically makes them stand apart from the pack.

No matter your position or title, leadership is a commitment or choice to serve others by stepping up to take responsibility — the responsibility to 'lead yourself'. In taking responsibility for yourself you begin to manage your emotions and communication with others in a resourceful way. Learning as you go, you constantly adjust your behaviour and strategies. Leading others comes naturally as an outflow of leading yourself.

Great leaders have a clear sense of self and courage in communicating the essence of themselves to others. Think of people such as Oprah Winfrey. By being herself and sharing her challenges authentically and honestly, she has become one of the most successful influencers in western culture. Self-awareness, selfacceptance and a willingness to be vulnerable creates a loyal following.

VISION Successful leaders have a clear vision for themselves and for their business or their career. They hold themselves and others accountable to achieving the business vision in a way that reflects their personal values and the values of their business or the company for which they work.

CLARITY Outstanding leaders are constantly working to achieve clarity – clarity about their next step, about the trends in their marketplace, and about how to better influence others.

Successful leaders understand that setbacks or failures are simply divine redirection.

They read the signs in their industry and make adjustments accordingly. They are willing to put their ego aside for a better plan, idea or system when it’s presented to them from their team members, those who challenge them or from whatever source of divine inspiration they tap into. They take decisive action when the timing's right.

Through building these attributes, successful leaders have extraordinary influence on those around them.

So, how do you start to develop these successful leadership attributes?

Here are my top three tips: 1. Start the day with clarity and focus – to do this you can use the '10 for me' mediation downloadable on my website. At the end of it you will end up with a three-point 'most important' list for your day.

2. Spend time working on building your big vision - dream it, plan it, share it.

“

I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint - and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.

Oprah Winfrey

“

There are, however, a number of noticeable qualities that a 'successful' leader holds.

Lead on purpose Workshop series Create your BiG Vision Workshop Energise yourself and your business by designing your BIG business / career vision.

Find out how to use this vision to stay focused and achieve your next level in leadership. date Friday 29th November time 12.30 - 2.30pm venue Urban Espresso and Wine cost $90 inclusive GST and lunch rsvp support@leighrorke.com Space limited so book early.

3. Listen to those around you - ask for their ideas and for their feedback on your leadership and your business/career, however listen to your truth above the opinions of others.

ABOUT THE AUTHOR Leigh Rorke is a coach, speaker and facilitator who helps you to unlock you inner leader so you can get to the next level in your business and career.

Lead on purpose { LeiGh rorke 5449 2298 | leigh@leighrorke.com www.leighrorke.com BUSINESS MATTERS 31

matters

real estate matters GRANT GOODRUM | CENTURY 21 COASTAL

WHAT’S YOUR SALES STRATEGY? When it comes to methods of selling real estate here on the Sunshine Coast we are spoilt for choice. We all know somebody who has bought or sold a house and they all have had different experiences and used different methods of buying and selling.

The first step in devising a strategy for sale is working out who is most likely to be your buyer and what their circumstances are going to be. If you have a property that is more likely to be bought by an investor or first home buyer, your strategy would be very priced-based, meaning you would list at a price and be competitive against other similar homes that are on the market. If there were a lot of similar property or units, then you could look at how you could get more attention than the others with some very specific targeted marketing using either online or print media.

With the amount of activity coming from buyers that live interstate and are moving to the Sunshine Coast, it’s important to have a strategy that will attract them to your home.

If you have a larger family home that’s going to be targeted at a higher priced demographic, your strategy will reflect your end result. If your main goals are to be sold in a set time frame and for a very particular price, your strategy will need to be a little more aggressive and to the point. This is where you need to consider all marketing options that are available to you, so you cast the widest net to attract the ideal purchaser for your home.

With the amount of activity coming from buyers that live interstate and are moving to the Sunshine Coast, it’s important to have a strategy that will attract them to your home. With the Domain property week being a very familiar tool for home hunters from all across the state, it’s by far the ideal way to stand out rom other properties with whom you are in competition.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Grant is a well respected agent on the Sunshine Coast who believes that communication, dedication and education are the key to achieving great results.

32 ISSUE 56

matters

energy matters MATTHEW BLUNDELL | ENERGY RESOURCES CORPORATION

FREE Energy Bill Analysis

DO YOU KNOW WHEN AND WHAT IS COSTING YOU MONEY ON YOUR ELECTRICITY BILL? This picture below could be costing you thousands…

The 2013-2014 network increases saw a major impact on peak demand pricing and its impact on businesses has not been missed.

Energy Resources Corporation (ERC) has reduced the electricity costs in over 150 residential and commercial buildings over the past 11 years  No brokering fees or commissions  Independent Sunshine Coast Business  Over 70 years combined electricity industry experience

BOdy CORPORatE

(Load Profile showing how one 30 min period each month can cost over $2500 per year)

At around $20/kW, the impact peak demand has on costs for large business is easily identifiable. A large business customer (over 100,000 kWh per annum in Qld) will identify this as a line item on their invoice. The demand line item is also generally the highest single line item cost of a large customer invoice.

 Reduce common area electricity costs  Reduce unit owners’ and tenants’ electricity costs  Reduce centralised hot water costs  No hidden administration costs

MUltI UNIt COMMERCIal

PROPERty OWNERS

 Make a profit for on-selling electricity to tenants

OR (Large market customer invoice)

 Reduce your tenants’ electricity costs

A small business customer also pays for demand, however their demand costs are included in the tariff paid through their consumption. A small customer’s demand impacts their invoice through a high kWh consumption over a short period of time.

Ensure you have as much data as possible to arm yourself with the knowledge to change.

If you are a large customer (higher than 100,000 kWh per annum), the data is readily available through your metering. For a large customer paying $20 per kW it only takes some minor changes to reduce by 5-10 kW which will save $1000’s.

BUSINESS OWNERS  Reduce your electricity costs  Energy efficiency solutions  Increase business profits

As a small customer (less than 100,000 kWh per annum), you need to find your Energy Champion within your business. They will quickly identify your peak periods and be able to work towards change.

So there are always opportunities to save a lot for only a minimum outlay.

ABOUT THE AUTHOR Matthew is a qualified electrician who complemented his apprenticeship with Queensland Rail by studying Business at the University of Southern Qld. Matthew joined ERC in 2008.

ENGINEERS AUSTRALIA

Chartered Professional Engineer MEMBER

Contact Matthew Blundell on 5437 8188 matt@energyresources.com.au www.energyresources.com.au BUSINESS MATTERS 33

BUSINESS MATTERS MAGAZINE

CA L E N DA R November MONDAY

TUESDAY

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5

COMMUNITY EVENTS BUSINESS EVENTS

Email us any events you have to magic@bmmag.com.au Phone 5444 4456 www.businessmattersmagazine.com.au

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

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HAYCROFT WORKPLACE SOLUTIONS

Keeping Employment Simple

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Emirates Melbourne Cup, Flemington Racecourse

12 Business Matters Magazine New Issue Launch, Rasoi Indian Restaurant, www.bmmag. com.au/bm/events SCBWN Breakfast, Maroochy Surf Club, www.scbwn,org.au

Read2Remember, www.read2remember.org.au

The Creative Collective, Blogging For Business Workshop, www.thecreativecollective. com.au/events

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Hot Business Events, Maroochy RSL Events Centre Maroochydore, www.miracleman.com.au

Inaugural Expressway Network Forum, Innovation Centre, Sippy Downs, www.innovationcentre.com.au

Crown Oaks Day, Flemington Racecourse

Luke Kennedy - A Time For Us, The Events Centre, Caloundra, Ph: 5491 4240

Carols At Cotton Tree, Cotton Tree Park, Cotton Tree, Ph: 5475 7272

Terri Cooper Networking Events, Alex Surf Club, Alexandra Headlands, www.terricooper.com.au

Manage Stress & Fatigue, Noosa Library, Noosaville, Ph: 5442 4411

Kids Club, Caloundra Regional Arts Gallery, Caloundra, Ph: 5420 8299

Five-0-Five Club, Nambour Civic Centre, Nambour, Ph: 5475 7777

Punchy Presentations, Nambour Library, www.library.sunshinecoast. qld.gov.au

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Kawana Chamber Evening Event, www. kawanachamber. com.au/events The Creative Collective, Social Media Strategy Workshop, www.thecreativecollective. com.au/events The Creative Collective, Google Plus Workshop, www.thecreativecollective. com.au/events

The Creative Collective, Instagram Workshop and The Creative Collective, Pinterest Workshop, www.thecreativecollective. com.au/events

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The Allergy Menu, Caloundra Library, Caloundra, Ph: 5491 1255

The Ten Tenors - Mum’s The Word, The Events Centre, Caloundra, Ph: 5491 4240

TAE40110 Training & Assessment, Target Training (5 day workshop, 18-22 Nov) Ph: 5452 7722

Multi-Tasking Parents, Coolum Beach Library, Coolum Beach, Ph: 5446 3122

Telework Week (18 -22 Nov), O3 Business Hub, 7/31-33 Plaza Parade, Maroochydore

Wills, Estates & PoA, Nambour Library, Nambour, Ph: 5441 8332

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

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Food Multi-Tasking Parents, Beerwah Library, Beerwah, Ph: 5494 0221

Troy Cassar-Daley & Adam Harvey, The Great Song Book, The Events Centre, Caloundra, Ph: 5491 4240 Emirates Stakes Day, Flemington Racecourse

Family Day, Noosa Regional Gallery, Tewantin, Ph: 5449 5340 Markets on Bulcock, Bulcock Street, Caloundra, Every Sunday From 8am

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The Creative Collective, Wonders Of Wordpress Novice To Intermediate Workshop, www.thecreativecollective. com.au/events

Five-0-Five Club, Nambour Civic Centre, Nambour, Ph: 5475 7777

Sunshine Coast Business Awards Gala, Palmer Coolum Resort, Coolum, Ph: 5443 5661

A Tribute To Cash, Monroe & Elvis, The J Noosa, Noosa Junction, Ph: 5455 4455

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Punchy Presentations, Cooroy Library, www.library. sunshinecoast.qld.gov.au

Modern Day Parenting, Cooroy Library, Cooroy, Ph: 5454 9000

Brain Revolution, Maroochydore Library, Cotton Tree, Ph: 5475 8900

Get Creative, Butter Factory Arts Centre, Cooroy, Ph: 5454 9050

Farmers Markets, Fishermans Rd, Maroochydore, 7am - 12noon

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Jessica Mauboy, The Events Centre, Caloundra, Ph: 5491 4240

Creative Writing, Noosa Library, Noosaville, Ph: 5442 4411

Five-0-Five Club, Nambour Civic Centre, Nambour, Ph: 5475 7777

Multi-Tasking Parents, Cooroy Library, Cooroy, Ph: 5454 9000

Fun With Herbs, Noosa Library, Noosaville, Ph: 5442 4411

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Kawana Waters Farmers Markets, Lake Kawana, 7am - 12noon

Farmers Markets, Fishermans Rd, Maroochydore, 7am - 12noon

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Bjorn Again The Ultimate ABBA Experience, Nambour Civic Centre, Nambour, Ph: 5475 7777

SCBWN PD Lunch, Marselli’s Café, Birtinya, www.scbwn.org.au

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Markets on Bulcock, Bulcock Street, Caloundra, Every Sunday From 8am

Markets on Bulcock, Bulcock Street, Caloundra, Every Sunday From 8am

Coolum Beach Flicks, 6.30pm - 8.30pm, Tickle Park, Coolum Beach, It’s Free

Aussie Battles By Bob Wurth, Caloundra Library, Caloundra, Ph: 5491 1255

Kawana Chamber Breakfast, Club Kawana, Wurtulla, www.kawanachamber. com.au/events

Power Of Attorney, Noosa Library, Noosaville, Ph: 5442 4411

Five-0-Five Club, Nambour Civic Centre, Nambour, Ph: 5475 7777

The Holt Bolt Military Inspired Obstacle Race, Bald Hills, Brisbane, Ph: 0405 919 574

Punchy Presentations, Kawana Library, www.library. sunshinecoast.qld.gov.au

Creative Writing, Coolum Beach Library, Coolum Beach, Ph: 5446 3122

Brain Revolution, Beerwah Library, Beerwah, Ph: 5494 0221

Get Reading - Judy Nunn, Daisy’s Place, Glenview, Ph: 1300 542 727

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Creative Writing, Cooroy Library, Cooroy, Ph: 5454 9000

Farmers Markets, Fishermans Rd, Maroochydore, 7am - 12noon

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BOQ Maroochydore Celebrity Charity Golf Day, Ph: Debbie Battaglini 5451 9600

Christmas In Cooroy, www.christmasincooroy. com.au

Quality, Environment & OH&S Management Workshop, Lake Kawana Community Centre, Ph: 5457 7272 Food Handler Training Session, Maroochy Multi Sports Complex, Maroochydore Ph: 5491 4240

34 ISSUE 56

Spirt Of Christmas, The Events Centre, Caloundra, Ph: 5491 4240 The Allergy Menu, Cooroy Library, Cooroy, Ph; 5454 9000 Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

Christmas In Cooroy, www.christmasincooroy. com.au Five-0-Five Club, Nambour Civic Centre, Nambour, Ph: 5475 7777

Markets on Bulcock, Bulcock Street, Caloundra, Every Sunday From 8am

Kawana Waters Farmers Markets, Lake Kawana, 7am - 12noon

Markets on Bulcock, Bulcock Street, Caloundra, Every Sunday From 8am

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

Farmers Markets, Fishermans Rd, Maroochydore, 7am - 12noon

matters

accounting matters MICHAEL THOMAS | THE LATERAL GROUP

HAPPINESS IS THE KEY TO SUCCESS The word 'success' can be both empowering and disempowering at the same time. Success can mean a number of different things to different people.

Want to save 20% on your annual compliance costs?* Ask us how!

Money is often used as a measure of success, but being successful isn’t always about making, or having, a lot of money. Where does the importance of happiness come into it?

It’s a common assumption that money will solve all your problems, and that it will buy you happiness, but we all know that’s not completely accurate.

If you spend a lot of time worrying about how much money you do or don’t have, it’s time to stop worrying and start trusting your accountant.

Your accountant is there to offer advice and support - to help you achieve financial success!

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

Albert Schweitzer

The introduction of cloud-based software to the accounting industry has made it much easier to stay on top of the day-to-day running of your business, or for that matter, personal affairs. Xero accounting software allows you to collaborate with your accountant so that you are both on the same page. It is also in real time so you can see what’s happening when it’s happening. The beauty of Xero is that you can access it from anywhere at anytime, using your mobile, laptop, desktop, iPad or most devices that have an internet connection.

Let your accountant, with the assistance of Xero, do the hard work for you. Make more time for the important things in life, be happy in your decisions and seek the right advice.

ABOUT THE AUTHOR Michael Thomas, Principal of The Lateral Group, has been in the financial business for over 30 years. He has strong expertise in accounting, business advice and financial planning.

Contact us today to enquire about switching to Xero to receive your first two months free!

Level 3 K1, 16 Innovation Parkway, Kawana Central, Q 4575

07 5438 8630

info@lateralgroup.com.au

www.lateralgroup.com.au

*Conditions Apply.

BUSINESS MATTERS 35

matters

personal insurance matters DEBORAH HEINDL | HER LIFE AND HEINDL & ASSOCIATES

BREAST CANCER AWARENESS

Ladies Unsure about insurance?

Her Life was created by women, for women!

After many years of dealing with insurance advisers in Sydney and Melbourne, finding a gem like Her Life has been a blessing in so many ways.

Her Life immediately impressed us with their no fuss, confident and tenacious approach to finding the right insurance policies for us and following up on relevant details when needed. Her Life are passionate about helping women by going above and beyond. It’s hard to see that partnering with any other organisation would achieve the same results.

At Her Life we take women’s health seriously.

October is Breast Cancer Awareness Month, so let’s focus on the importance of prevention, early detection and preparedness.

The facts1: One in nine women will develop breast cancer before the age of 85.

By 2015, 15,409 women are projected to be diagnosed with breast cancer every year in Australia.

This is an average of 42 women every day.

Three out of four cases of breast cancer occur in women over 40.

Of the 14,509 women predicted to be diagnosed with breast cancer in 2012, over 800 are expected to be less than 40 years old.

Australian women diagnosed with breast cancer have an 88 per cent chance of surviving five years after diagnosis.

Improvements in survival are attributed to earlier detection of breast cancer through regular mammograms and improved treatment outcomes for breast cancer.

Breast cancer can also affect men, accounting for approximately one in 125 cases.

Self-examination and regular GP visits are essential to ensure early detection. Should the unthinkable happen, it is so important to have adequate Trauma Insurance to enable you to access the best possible care, take the time to heal and ensure that your family is taken care of. The last thing you want to be worrying about is financial pressure at a time when you need to focus on you. Trauma Insurance not only covers many types of cancers but a variety of other Illnesses and is the most claimed-upon type of personal risk insurance.

AIHW and NBOCC Breast Cancer in Australia: an overview, 2009. Cancer Series no. 50. Cat no. CAN 46. AIHW, 2009.

1

Should the unthinkable happen, it is so important to have adequate Trauma Insurance to enable you to access the best possible care, take the time to heal and ensure that your family is taken care of.

ABOUT THE AUTHOR Deborah Heindl is passionate about finding the perfect insurance package for every situation and every budget.

36 ISSUE 56

Cathy & Amanda, Buderim, Queensland fax. 1300 663 049 email. clients@herlife.com.au

1300 661 107

www.herlife.com.au Life Insurance | Trauma | Income Protection | Buy/Sell Total And Permanent Disablement | Key Person | Travel Insurance Deborah Heindl is an Authorised Representative No. 266858 and Credit Representative No. 376348 of Guardianfp Ltd trading as Guardian Financial Planning ABN 40 003 677 334 AFSL and ACL No 237641

Are you covered?

Heindl & Associates were able to get me life insurance and total and permanent disability insurance when no other insurance agent was able to, even though I had a serious illness.

When it came to needing to make a claim, Heindl & Associates, not only ensured that I was sufficiently covered but that every part of my claim was paid.

David from Eumundi QlD

LIFE INSURANCE | TRAUMA | INCOME PROTEC TION | BUY/SELL TOTAL AND PERMANENT DISABLEMENT | KEY PERSON |

Ph: 1300 663 604 | Fax: 1300 663 049 Email: clients@heindlandassociates.com.au www.heindlandassociates.com.au Heindl & Associates Pty Ltd ABN 94 516 318 509 is an Authorised Representative No. 266858 of Guardianfp Ltd known as Guardian Advice ABN 40 003 677 334 AFSL & ACL No. 237641

matters

training matters

GUARANTEED TO BOOST YOUR BUSINESS

CATHERINE MOLLOY | TARGET TRAINING

CO

i l a B

S

14

SA LE

E

SS

DREAM IT, PLAN IT, DO IT SUCCESS STRATEGIES

N GR

20

First of all, you need to know what success is for you; if you don’t know, how can you possibly create it? Success is different things for different people. In order to create success, you must first define it. Be very clear about what you want and don’t want for your business and life.

5 TH -8 TH M A Y

Learning Outcomes: • • • • • • • •

Setting a goal creates excitement.

Excitement

produces momentum.

Momentum

produces change.

Change leads to the success we are seeking.

Be an innovator, not an imitator. Don’t let your fear stand in the way of your potential to create, lead or innovate.

Do what most won’t. If you want to achieve what most people don’t, such as happiness or wealth, you need to do things differently.

To achieve something exceptional, understand your strengths and work with them. For example, if you are not a finisher or closer, learn to finish or bring someone in with the expertise to do this for you.

Be adaptable. If you can adapt, change and be flexible when needed, you most likely will succeed.

Ten big steps to success 1. Set goals and follow through on them. It is one thing to set a goal; it’s another thing to be disciplined enough to achieve it.

2. Form valuable relationships. Find people that will help you achieve your dreams and goals.

3. Be consistent. All successful people know this secret. For you to become truly excellent at whatever it is you do, you need to be consistent at it. Do what you love and love what you do.

4. Take responsibility. Take responsibility and resolve to make a difference.

5. Make the best of every situation. Life isn’t about waiting for the storm to pass; it’s about learning to dance in the rain.

6. Take risks. “Do one thing every day that scares you,” said Eleanor Roosevelt.

7. Invest in yourself. To become successful in life, you need to find what you love doing and do it with all your heart.

Study an hour a day. Learn something new every day.

8. Make sacrifices. Think of Nelson Mandala, Steve Jobs and Steve Wozniak. Google them and see what they gave up to be where they are now. What will you sacrifice?

9. Never ever give up. Donald Trump was previously indebted to the tune of $900 million. He became bankrupt. Then he borrowed more money and kept trying until he made it. Donald Trump is currently worth over $2.7 billion. Never give up.

10. Create value. You have been made to solve a particular problem. Solve that problem and success will be yours. Add value at every turn.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Cath Molloy is the owner of Target Training and was recently awarded the 2013 AIM Excellence Awards Sunshine Coast Manager of the Year. She has over 25 years expertise in the delivery of services, sales and training.

The Art of Negotiating Handling Objections Closing the Sale DISC Profiling Powerful Presentations Body and Energy Language Mindset for Success Set SMARTER Goals

GET YOUR TEAM QUALIFIED! FUNDING NOW AVAILABLE FOR CASUALS, PART TIME AND FULL TIME STAFF The Certificate 3 Guarantee funding initiative provides access for jobseekers, part time, full time AND casual staff to study for a nationally recognised Cert III qualification.

Build your team’s professional confidence, boost their industry skills and see your business reap the benefits!

Target Training is currently offering accredited Certificate III courses in Business, Business Administration, Retail and Hospitality.

With flexible course delivery, fully supported training sessions and practical units, Target Training will help you and your team gain the advantage.

Minimal student contribution fees ($20 per unit or $10 per unit for concession holders) make this a fantastic opportunity for anyone who does not hold a post-school Cert III to get qualified.

Don’t let your staff miss out – talk to us today!

GOVERNMENT

FUNDED COURSES

TAE40110 Training and Assessment 18-22 November 5 full day workshops in Maroochydore Guaranteed proven results. Discover how easy it can be to create and deliver excellent presentations.

PHONE TODAY 5452 7722 and see if your course can be funded! www.facebook.com/targettrainingsunshinecoastwidebay Servicing all of Qld and Australia // We TARGET your training needs

N A T I O N A L LY R E C O G N I S E D C O U R S E S A V A I L A B L E BUSINESS MATTERS 37

matters

photocopy matters BRET DAVIS | BBC DIGITAL

ACHIEVING THE PAPERLESS OFFICE The document imaging industry has been talking about creating a paperless workplace for years. Digitising paper files was an important first step toward this goal. While office technology continues to evolve, paper files keep piling up, and reducing paper clutter remains a challenge in even the most efficient offices.

An important tool in the effort to reduce paper is document management software, which allows businesses to scan paper documents to create a searchable and secure electronic filing system on their computer network. Document management systems can save time and money. One in 10 documents will either be lost or misfiled during its useful life, and it can cost $350 or more in employees’ time to recreate a lost document.

In addition to productivity and the cost to recreate lost documents, document management software makes sense from several standpoints: 1. Storage Cost The cost of storing data has dropped to as little as one dollar or less per gigabyte. Considering that up to 200,000 documents, equal to more than 10 filing cabinets, can be stored in 1GB, installing a document management system makes sense.

2. Advanced Scanning Technology While scanning paper documents was once a time-consuming task, sheet-fed scanners, which are now common on most new office copiers and multifunction products, allow documents to be scanned quickly and conveniently.

3. Learning Curve Office workers are more familiar than ever before with common computer applications. The learning curve for applications such as document scanning is much shorter than it was ten years ago.

The cost of storing data has dropped to as little as one dollar or less per gigabyte. Considering that up to 200,000 documents, equal to more than 10 filing cabinets, can be stored in 1GB, installing a document management system makes sense.

ABOUT THE AUTHOR Bret Davis, General Manager at BBC Digital, has been successfully looking after business owners’ printer and copier needs for the past 17 years.

38 ISSUE 56

e e r F iPad When you upgrade your copier* Be Quick! Limited supply

Phone now and quote promo code

ipad *Conditions Apply

1300 249 992 www.bbcdigital.com.au

matters

online marketing matters MEGYN CARPENTER | REJUVENATE MARKETING

WHAT IS ONLINE MARKETING SUCCESS TO YOU? Successful online marketing brings a steady stream of people to you; people who are interested in what you have to offer, either now or in the future.

The two main goals of online marketing are to build your brand and to generate leads. In non-marketing speak, that means giving a good impression and receiving plenty of enquires about your services and products.

In BusIness, MarketIng Counts

Remember this: the most important aspect of your online success is to focus on conversion. That is, converting people from viewing your website or social media channels to taking action.

What’s a successful conversion? It’s when someone asks about your service or product in an email, an online enquiry form, through a social media site, by phone or in person. It could be a social share or like, an e-newsletter or membership sign-up, or an ebook download.

Off-line conversions are tricky to measure unless you ask everyone who phones or visits how they found you. E-commerce website conversions are easier to measure as they revolve around selling products online. It may be that potential customers have interacted with your business on a number of occasions before enquiring. They may have checked out your website, liked your Facebook page, connected with you on LinkedIn or Google Plus.

Your online marketing ‘calls to action’ are critical to your bottom line and are the start of the sales process. What do you want people to do or act on? Do you want people to email, like, share or download your content, or visit you in person?

Rejuvenate Marketing are THE experts in social media and have helped our business to make a real splash into new markets for us. We strongly recommend their expertise for any business.

Rob Shackleford, Director, LifeStraw Australia & NZ

After establishing the calls to action, it’s all about encouraging people to act. Remember the AIDA principle: Attention, Interest, Desire, Action.

There are many ways to improve your website and online conversions:

good web design and page layout fast page-load time effective use of colour and visual design visible, well-placed ‘Call to Action’ buttons quality images, video and audio ensuring your website prints well

Need help managing your website or social media marketing?

Want more enquires?

Call me today.

The text on your website needs to show clear benefits, be easily scannable, authentic and meet your customers’ expectations.

It also needs to clearly tell people what to do!

Use social media to have conversations with your potential customers, encourage comments and feedback. Supporting information can increase credibility and reduce risk for the potential customer and increase conversion.

guarantees customer service and returns information security certificate and information testimonials well worded About page easily found contact details

Converting ‘just looking’ into enquiries is both an art and a science but if you focus on the basics you are well on your way to online business success.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Famous for ‘target marketing’, Megyn combines this with a love of online research and coaching to discover new, effective ways to help her clients achieve success.

Phone Megyn for a Free Marketing Assessment on 5641 4781 megyn@rejuvenatemarketing.com.au

www.rejuvenatemarketing.com.au BUSINESS MATTERS 39

matters

smile matters DR TOM MCLEAN | UNWIN DENTAL GROUP

CHANGE YOUR SMILE WITH TOOTH BONDING Modern dentistry continues to advance with new equipment, procedures and techniques.

One such technique that has changed the face (or smile!) of dentistry is tooth bonding.

Previously, worn or broken teeth were seen to be a problem that was usually solved by placing porcelain veneers. While giving a great result, porcelain does require a significant investment of both time and money.

It’s no secret that smiling enhances your mood, helps you stay positive and can alleviate stress. If you’re not smiling due to worn or chipped teeth, maybe tooth bonding is for you.

Tooth bonding with composite resin offers another option while still achieving amazing results. Dentists are now able to use this technique in many and varied situations due to remarkable advances in the materials they use. With meticulous hand sculpting and polishing, outstanding results can be achieved.

It’s time to smile!

RESIN TOOTH BONDING

by Dr. TOM MCLEAN

Resin tooth bonding on six upper front teeth to correct spacing and poor angulation, whitening on lower teeth

BEFORE

AFTER

Resin tooth bonding to eight upper front teeth to enhance worn teeth

BEFORE

AFTER

Tooth bonding is also advantageous due to the minimal reduction of the underlying tooth structure - sometimes the width of a fingernail or less. This preserves more of your natural tooth.

Tooth bonding can be used to make either a small or significant change to improve your smile.

It’s no secret that smiling enhances your mood, helps you stay positive and can alleviate stress.

If you’re not smiling due to worn or chipped teeth, maybe tooth bonding is for you. Turn your self-conscious smile into an infectious smile for you and those around you to enjoy.

ABOUT THE AUTHOR Dr Tom McLean grew up here on the Sunshine Coast. He is thrilled to now be treating fellow locals. Tom enjoys all aspects of dentistry from simple fillings to complex treatment plans.

40 ISSUE 56

Phone now to book your appointment.

Phone 5444 2322

Suites 2-4, 3 Burns Street, Buddina www.unwindentalgroup.com.au

matters

hr matters SALLY DESCH | HRM CONTRACTING & CONSULTING

DO YOU HAVE EFFECTIVE PEOPLE STRATEGIES? Strategies for success are always dependent on the people in your workforce delivering on those strategies.

This makes effective people strategies critical for your business. So, what people strategies will drive success?

The answer to this big question can usually be found in the leadership of your people. Where you have effective leadership in your business, you will find capacity to develop and deliver on your people strategies. Successful people strategies start with effective leadership at all levels that: Provides a clear vision and strategy for the workforce and links this vision and strategy to all the activities within the business; Understands the value of powerful communication and interpersonal skills; Attracts and retains the right people for the right roles; Sets clear performance expectations for all employees;

Professional Development Events If only we could send everyone we work with to a workshop, everything would be fine: we would all get along, meet our targets and complete our work with ease. Unfortunately we can’t do this and usually the ones that need the workshops the most are the ones who are least likely to go. What we can do, though, is manage ourselves and our approach in the workplace, even when we are challenged or frustrated.

HRM workshops can help you to understand others and make sense of why everyone doesn’t work the same way you do!

WorkSHoP Tuesday 27th November Taking Responsibility & Accountability

Why is it easier to do things yourself than ask someone else? price

$110 +GST per person

Time

9am—11am Urban Espresso & Wine, 4/5 Innovation Parkway, Birtinya cheryl@hrmcc.com.au

Venue

Holds themselves and others accountable for their performance;

rSVp

Manages performance that does not meet expectation and recognises and rewards performance that does; Coaches and mentors; Champions change;

BrEakFaSt SErIES - comPLIancE

Encourages teamwork, collaboration, creativity and innovation; and

Thursday 14th November

Manages risk.

Developing capacity across all these leadership capabilities can be a challenge. The first step is to determine the leadership capability in your organisation and then focus on building capacity where the capability is limited to ensure your workforce will be able to deliver on your success strategies. HRM have worked with many organisations to develop leadership capability and have seen these businesses grow in all operational areas, including the bottom line, from investing in growing their leadership at all levels.

How can our organisation improve the flexibility of modern awards and still be compliant with Fairwork?

Thursday 5th December How can our organisation ensure compliance with the Work Health & Safety Legislation? price

$44 +GST per person/per session

Time

7am—8.30am Urban Espresso & Wine, 4/5 Innovation Parkway, Birtinya cheryl@hrmcc.com.au

Venue rSVp

Addressing leadership capability through investing in growing your leadership at all levels will see your businesses grow in all operational areas, including the bottom line.

ABOUT THE AUTHOR Sally has been in the HR industry for almost 20 years.

She is very passionate about people and getting the right fit. She started HRM to provide a personalised service and not just putting bums on seats.

P. E.

1300 962 258 ask@hrmcc.com.au

www.hrmcc.com.au

right people. right careers. right choice.

BUSINESS MATTERS 41

matters

commercial property matters NICK WILSON | COLLIERS INTERNATIONAL

SUCCESS STRATEGIES

Accelerating success.

To be successful is a dream that everyone has in their own way. Whether it to be successful in business, love, family or your dreams, there are common themes attached to all of these facets of life. These themes include hard work, sacrifice and loving what you do. In business it is near impossible to be successful if you do not love what you do.

Real estate is a great industry to be involved in as not only does it involve meeting plenty of successful people but it also provides an insight into how these people ‘made it’. Talking with property owners and investors on a daily basis is intoxicating and certainly helps drive most real estate agents to be knowledgeable and successful. This strategy should be administered in all areas of life, as the saying goes “You are a product of your environment” or even better “You are a percentage of the people you hang out with”.

91 aerodrome road, Maroochydore

1 / 7 Norval Court, Maroochydore • 520m2 office/showroom with warehouse • 10 allocated car spaces

• Owners Motivated

• • • •

Tenanted investment New 3 x 3 x 3 year lease Returning $53,760p.a. net + GST For Sale - $725,000 (Negotiable)

For SaLE & LEaSE

Suite 9 / 31 – 33 Plaza Parade, Maroochydore

“You have to learn the rules of the game. And then you have to play better than anyone else.”

For SaLE

For SaLE & LEaSE

• 450m2 – Vacant possession office • OWNER WANTS TO SELL • Pricing – Phone agent

For SaLE

70 Nicklin Way, Buddina •

• •

Commercial & Residential Investment Opportunity Fully leased returning $231,332p.a. net+GST For Sale - $3,300,000

For SaLE & LEaSE

For SaLE & LEaSE

Albert Einstein

If business is where you are driven to be successful, socialise with people who have made it already and observe how they do it. You will notice that more often than not these successful people are first in the office and last out. Most likely they will live a healthy or active lifestyle, they will have a good family or friend support base, and most importantly they will know their industry better than other people. In business hours these people are there to work, in all other hours of the day they are devoted to family, friends and extracurricular commitments, allowing them to live their life to the fullest outside of the office. Being successful is all about loving what you do, hard work, sacrifice and balance.

Suite 4 “ocean Central” 2 ocean Street, Mooloolaba

Shops 2, 6 & 7 “Sea Coolum” 1796 David Low Way, Coolum Beach

• 75m2 – Vacant possession office • For Sale - $295,000 + GST • For Lease - $24,000p.a. net + GST

• Beach front retail/office: 72m2 – 262m2 • Owner occupier or leasing opportunity • Pricing – Phone agent

For SaLE

Shop 12 / 121 Mooloolaba Esplanade, Mooloolaba

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Nick joined Colliers International in 2008 and has since become an integral member of the commercial and retail sales and leasing team. Nick specialises in projects in and around the Maroochydore CBD.

42 ISSUE 56

• 31m2 – Tenanted investment returning $30,600p.a. net + GST • Lease expiry – February 2016 • For Sale - $350,000 (8.74% yield)

For SaLE & LEaSE

Suite 4 / 7 Plaza Parade, Maroochydore • Fully fitted professional office • For Lease - $50,700p.a. net + GST • For Sale - $3000/m2 + GST

Level 5, 57 The Esplanade, Cotton Tree 07 5478 3788 / www.colliers.com.au

matters

education matters MARIA WOODS | SUNSHINE COAST GRAMMAR SCHOOL

REFINE, IMPROVE AND ENHANCE YOUR VALUE PROPOSITION All leadership teams want to see improvement in their organisation every year, every month, indeed every day, whether it is in productivity outcomes, sales targets, opportunities for growth, staff excellence or administrative and business processes and systems.

It is the one overarching goal that propels us forward and we set each year, to improve on the year before.

How do organisations know they are delivering what their customers want and need? A culture of feedback must be an important and ongoing part of processes in the organisation, but before leaders head into surveys and feedback discussions, there must be a deliberate action to examine the value proposition of the organisation and refine this if need be. Can leaders clearly articulate what their value proposition is?

Your value proposition is a statement that clearly identifies what benefits a customer will receive by investing in that particular service or product.

The phrase value proposition is credited to Michael Lanning and Edward Michaels, who first used the term in a 1988 staff paper for the consulting firm McKinsey and Co. In the paper, A business is a value delivery system, the authors define a value proposition as “a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge for those benefits.”(CIO.techtarget.com) All too often, organisations attempt to be everything to everyone and the value proposition becomes unfocused or diluted somewhere along the way.

This creates dissatisfaction with current customers and staff and indeed can impact on future new customers as well as employment loyalty.

At the core, what is your value in the market place? What are your key messages and what does this tell prospective and current customers?

What are the key dimensions and motivators of customer value?

Symbolic Value – name, perceived prestige, brand, generational, traditional versus contemporary Emotional Value – relational, links to personal previous experience, word of mouth advertising Practical Value – location, facilities, accessibility, transport Financial Value – costs, discounts Being known – exposing your value through consistent messages, a common language that permeates from the executive team, through marketing and then transparent in everything from print, online, conversations staff have with each other, customers and broader community.

The narrative – who is your market? Who is the specific group of customers you are targeting? What is the value experience you will give them and how will you create a narrative that clearly articulates the benefits versus costs as perceived by customers? What is the service and offering mix you are giving? What are you selling that positions you attractively in the competitive marketplace?

Delivering on the promises – you do what you say you will do. How what you are offering delivers clear value for the customer. How will you deliver on expectations?

What are the differentials and where are the concrete examples of this in action?

ABOUT THE AUTHOR Maria Woods is the Principal of Sunshine Coast Grammar School, an independent, Christian P-12 co-educational school located at Forest Glen.

She is passionate about partnering with families to ensure their students have every opportunity to achieve and pursue their individual interests.

BUSINESS MATTERS 43

matters

legal matters SOPHIE LEVER | LEVER LAW SOLICITORS

Speak my language.

DO YOU LEASE YOUR BUSINESS PREMISES?

Pleeeeease!

Do you lease your business premises?

Most leases give you the right to an initial term of, say, three or five years. After the expiry of that period you will probably be offered one or two options to extend for further periods of similar lengths.

The ‘option’ is essentially a unilateral right for you to let the landlord know that you wish to renew your lease for a further term.

Be careful though – there are some important things to consider when exercising this right: The timing of exercising the option – you may only have a small window of time to exercise your right to renew the lease and that window is sometimes ‘no earlier’ than one date and ‘no later’ than another. It is important that you get advice from your solicitor as to what those dates are and then note them in a prominent position at your business, such as beside the main telephone, so they are not overlooked. If you don’t give notice in writing strictly as stated in the lease, you may lose your right to stay on at the premises.

Breaches of the lease – the landlord may refuse to allow you to stay on if you have breached the lease in some way during the initial term. Some leases are less onerous and merely state that you must not be in breach at the time you exercise your option.

Negotiate the new rent upfront – once you have given notice to the landlord that you wish to stay on for the further term, the new rent will usually be negotiated to be in line with the prevailing market rent. If this is the case in your lease, make sure you negotiate the new rental rate before you exercise the option to extend. Otherwise you may find yourself paying a much higher rent than you were expecting. Once the option is formally exercised you will be bound to proceed with the further term at that new rental.

Are you looking for a lawyer that speaks a language you understand?

Contact Lever Law Solicitors for a clear, prompt and affordable answer to your legal questions.

As each and every lease varies, make sure you seek your own legal advice as to the rules that apply in your situation.

Make sure you negotiate the new rental rate before you exercise the option to extend.

ABOUT THE AUTHOR Sophie has 25 years' experience in property law – firstly as a Conveyancing Secretary, and for the past nine years as a Solicitor. She believes communication is the key to the longevity of relationships with her clients.

44 ISSUE 56

// Conveyancing // Commercial // Business // Land/Unit subdivisions // Estate planning/ administration

Twin Waters & Buderim Phone 5457 0500 www.leverlaw.com.au

matters

i.t. matters JACK SWANEPOEL | ALL COMPUTER SERVICES

IS YOUR I.T. SYSTEM SUCCESSFUL Gone are the days where a successful I.T. system was a few spreadsheets and a working backup tape…

Businesses depend on I.T. systems nowadays in order to function, compete and prosper in today’s economic climate. I.T. systems range from a simple database with customer contacts on it, to complex systems with infrastructure hosted across multiple international data centres, depending on the business, where and how its staff work, and how accessible the information needs to be. But by and large, an I.T. system is successful if it:

Worry Free I.T.

Let us worry about your I.T. operations, so that you can focus on your business

Complements the natural workflow and structure of how the business works Automates the essential repetitive processes within the business

24/7 service 365 day availability

Integrates with other essential business systems such as accounting and invoicing

Prompt remote or on-site response

Provides meaningful reports and data to managers and owners regarding performance

I.T. Helpdesk

Has prompt and efficient hardware and software support

Multi-site and mobility service

Is available to the people who need it.

Too often we see businesses with multiple, disparate, cumbersome systems that require huge resources and time within themselves, with duplication of data and ultimately frustration for the people who depend on these systems. A good way to implement a good system in your business would be to: Investigate and research your successful competitors Make an appointment with your I.T. provider to discuss options Very important: Document your systems, configurations, logins and passwords securely Have hardware maintenance contracts to support the hardware infrastructure in the event of hardware failure

Cloud solutions and integration Certified, industry accredited engineers Professional, progressive I.T. Quality, action, speed and delivery Competence, capability, dependability Our customers are our partners and our friends

Select an I.T. provider that understands your business.

Successful I.T. systems largely manage your business for you. They work 24/7, they never forget to do things they need to, and if properly set up and looked after, they can be an asset that makes your business successful, allowing you to sleep soundly at night!

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Jack Swanepoel has been solving I.T. problems for businesses for over 28 years. Born in South Africa, Jack is ecstatic to be living and working right here on the Sunshine Coast.

(07) 5456 1184 service@acsqld.com.au

w

acsqld.com.au

BUSINESS MATTERS 45

numberbusiness CHANGE IN BUSINESS NUMBERS - SUNSHINE COAST 2008-2011

NUMBER BUSINESS

Finance & Insurance Services

Health Care & Social Assistance

Education & Training

16% 15% 8%

Mining

with Ted Fitzgerald

Sunshine Coast’s Numbers Expert

7%

Media & Telecommunications

6%

Professional & Technical Services

5%

Rental & Real Estate Services

2%

-1%

Accommodation & Food Services

-1%

Arts & Recreation Services

Wholesale -1% Retail -3% Construction -4% Manufacturing -6%

NOT WILLING TO TAKE RISKS? Then REAL success won’t be yours!

-9%

-16%

Transport & Warehousing Agriculture, Forestry & Fishing

BACKGROUND: Success means different things to different people. For most, it means achieving a level of financial reward that justifies the hard work, risks taken, and capital needed to grow a business. For some, it is reaching the top in a profession, sport, creative arts or politics. And realistically, for the largest number of people (around 80 per cent), success means simply enjoying secure employment and a happy and healthy life surrounded by family and friends.

Self-employed people know well that the only place where

So, what is the major difference in priorities between employers and employees? I think it is having a capacity to live with risk.

be arbitrarily altered by changes in public policy, infrastructure,

success comes before work is in the dictionary. Years of struggle and tension are justified by the belief that higher than average rewards are a fair compensation for the ever present risk of failure. British wartime Prime Minister Winston Churchill put it succinctly.... "Success is the ability to go from failure to failure without losing your enthusiasm.” Another hard-edged reality is that any business person’s potential for success can technology, demography, currency value and globalisation.

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Self-employed people know well that the only place where success comes before work is in the dictionary.

These ‘big picture’ changes create winners and losers, particularly in small business, usually more by luck than any inadequacy. The lingering effects of the GFC can be seen in figures showing Coast business numbers between 2008 and 2011. In that period, 21,996 businesses opened and 22,030 were closed. So times HAVE been tough, and if you have succeeded in the last four years, you are truly impressive.

The chart shows the impacts of the big picture changes noted above. Highest growth in business numbers have been in coastal areas: Wurtulla, Warana, Birtinya and Sippy Downs, with the influence of major infrastructure such the university and the new university hospital. Changes in technology, currency values and demography can also be seen in the figures.

SUMMARY: Significantly, over the last four difficult years most Coast areas recorded an increase in self-employment, i.e. businesses with NO employees. I think this new crop of Coast entrepreneurs deserve greater recognition than they are usually given. Like daring trapeze artists who work without a safety net, they accept the risks are high but expect rewards that justify their courage and skill. I wish them every success.

Ted’s five strategies for business success...

1 2 3 4

Only go into a business that you really enjoy.

5

Passion, imagination and creativity are good, but test your dreams with realistic market research.

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Hiring people with the right skills is good, but hiring people with the right attitude is better.

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BUSINESS MATTERS 47

There is a man sitting slightly hunched with both his elbows on the table. He is eating a burger. The egg is dripping down his pinky. The Beetroot? Sliding out the side of the bun. He has somehow managed to get a smear of oily cheese on the side of his face, although he doesn’t seem to mind. That burger is the most important thing in the world to him right now.

Can you see him?

Can you smell the burger?

What if you could hear it?

Radio creates a visual experience that engages your potential customers.

Find out how advertising on Hot 91.1 and Zinc 96.1 can work for your business...

Sally Marler Sales Manager Phone 0427 204 527 or email sally.marler@primeradio.com.au 48 ISSUE 56

businesswakeup

BUSINESS WAKE UP

with Amanda Gore

If I gave you a way to increase your sales by 37 per cent, increase your productivity by 31 per cent and to reduce your errors by 19 per cent, would you be interested? Do you think it would increase your chances of success?

The ultimate success strategy is joy. Research has shown that people who are happy with what they do demonstrate those percentages I listed. Because happiness is dependent on external events and joy is intrinsic, joy offers far greater results than happiness.

Think of the body as a computer system. We are all born with an original operating system of joy. Babies are not generally born miserable; they are joyful, with all the various expressions of joy - laughter, peace, sadness, reverence and contentment amongst many others.

Fear corrupts the original operating system files, and those fears destroy joy through the stories developed around them. The stories are not true, yet they influence every behaviour and thought you have.

How can you become more joyful and therefore more successful? Firstly, have a deep look inside during some quiet time and work out which of these fears affects you – look carefully because they are often well buried!

1. I am not worth loving OR I am not good enough.

2. I am unsafe in some way.

3. Fear of death, separation or abandonment.

Challenge the source of these fears because EVERYONE is worth loving or good enough. You may not be perfect yet but you are intrinsically worth loving. Our safety depends on us and the choices we make. WE create our boundaries but it takes courage to do so. We are never separate from our higher selves or spiritual nature – we just perceive it as so and then feel lonely, alone or separate.

Eradicate the false fears ruling your life and allow your joy to emerge.

Next month I’ll talk about more ways to reinstall your original operating system.

magicmoments

MAGIC MOMENTS

with Dranko Magic

I do think that the most important thing for everybody is time. We need to use our time wisely to get the best possible outcome for ourselves and our business.

We all measure success in different ways and also have different strategies to achieve it. Some people measure success by how much money they make, others by the amount of extra time they have to do the things they love with the ones they love.

Either way, we all have to put in place our own strategies to be able to achieve this. I do think that the most important thing for everybody is time. We need to use our time wisely to get the best possible outcome for ourselves and our business.

Let’s look at it from the outside in. What if we start with three boxes – one with all the strategies you now have in place, the second with all the ones you would like to have and the third, I call this the magic box.

First box, look at what you have and see if you are achieving these things. Look at where you may improve and write those things in the third box. Look at the second box and look to see if there is anything you would like to have in place and put this in the third box, the magic box.

By doing this you may start to see how you can improve the strategies you now have, see the strategies you would like to have, and finally, see how you’ll have them.

The answer always seems to be the same: time. Time is the most important thing because if you don’t use your time efficiently, you will never achieve your end goal.

Until next time, stay happy, don’t sweat the small stuff, and keep smiling.

DON’T WORRY, BE HAPPY

WAKE UP AND WIN

amanda@amandagore.com www.amandagore.com www.thejoyproject.com

Dranko Magic is the other half of Business Matters Magazine. He is our Operations Manager; this role includes professional photography, looking after all the invoicing, accounts, debt collection and also the delivery of the magazine.

BUSINESS MATTERS 49

he brand new villas.

•

e options on socialbusiness way

ana Forest IRT will soon evelopment on IRT villas and a 60 bed care

Business Boardroom

ng with Sunshine Bm Coast would like thank our speaker Bill principles for positive Schoch, Executive General Manager pproval has beenofgranted The Palmer Coolum Resort. Bill struction is just around sharesthe his story and his success tips r this exciting new care in aged our ‘Boardroom Business’ lunch. nity.

The eldest of seven children, Bill Schoch grew up in Bundaberg before studying commerce and law at university in Brisbane. Experiencing many wins on the football field, as well as in running and swimming, Bill learned very early in life the ‘art of winning’ and subsequently ‘how to’ achieve success.

Bill has excelled in a variety of leadership roles since his days at university, and recently stood for the seat of Fisher in the federal election. Bill dedicated himself to this venture, in addition to working full-time with billionaire business tycoon, Clive Palmer.

fact, Bill has worked with Clive hine Coast has a In high for on of seniors, and anover 28 years, first meeting him

when he started out as a client at Bill’s accountancy firm. Now Bill has the executive role as General Manager at Palmer Coolum Resort.

Bill Schoch, Palmer Coolum

Bill knows too well that in order to succeed you must have a strategy.

“What you’ve got to do is you’ve got to set your target, set your goal, and just go for it!” he says. “Most importantly make a decision, execute your strategy for success and everything will just come naturally.”

plan it, do it - believe it till you make it.

Our guests share their success strategies:

passionate and surround yourself

Jenny Poulter, Palmer Coolum Resort: Be passionate about what you do and work hard.

Symon Murphy, BBC Digital:

Janet Kake, Prime Science of Selling: Systemise your presentation, from the meet and greet to the close, and repeat it a lot.

Joshua Amos, BBC Digital:

Resort: Repeat, repeat, repeat, sweet, sweet, sweet.

Cath Molloy, Target Training: Dream it,

Craig Josic, Josic Media: Vision is the art of seeing what is invisible to others. Don’t waste time living someone else’s life. Stay hungry, stay foolish!

Gerry Morris, Hot Business Events: Never give up; be with the best team possible.

Persistence beats resistance; keep on keeping on when others give up.

You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win!

d population growth from n 2008 to approximately people in 2031.

e info log onto irt.org.au.

•

scene @ Scott Thomas (Enon Digital Labs), Renae Evans (Suncorp Kawana Waters), Billy Bowyer (Eon Digital Labs)

e the possibilities®

Mark Plowman (Get Tapped)

New Issue Launch Thanks to IRT Lifestyle Resort for allowing us to have our launch by their pool. 10:32 A fantastic 18/09/13 AM night was had by all.

Jen Forster (Why Fitness Magazine), Vickie Magic (Business Matters), Vanessa Webster (Webstar Marketing)

Scott & Stacey Richardson (Stacey's Beauty Touch)

50 ISSUE 56

Lorelel Minter (Oracle Super), Rocky Donovan (Sunsuper), David Hallet (Photo Reaction)

Troy Mihalec (Safe Asbestos Removal), Royce Beale (Optam Building Group)

Bill & Sandra Olah (Ron Hill Automatics)

Lance Taylor (IRT Lifestyle Resort), David Reading (Team Sunshine)

Peter 'Yoda' Stevens (Prime Radio), Grant Goodrum (Century 21 Coastal), Alison Errey (IRT Lifestyle Resort)

socialbusiness

The Captain’s Table

Sally Desch, HRM Contracting and Consulting: Passion - you need to love what you do. If you don’t, you are on the wrong horse. Integrity and honesty - be true to yourself to succeed.

Janis Glassop, Stream Financial: Be passionate about what you do, believe in yourself and know your strengths and weaknesses. Understand how to maximise your strengths and have an awesome team around you who can strengthen your weaknesses.

Located in a vicinity of blossoming trees close to the Village Square, the Captain’s Table restaurant (in Palmer Coolum Resort) offers modern Australian Cuisine with a selection of food for lunch and dinner that embodies the nature of the Sunshine Coast.

The structures of the buildings feature classic high ceilings and French windows that overlook the stunning views of the serene water feature and gardens, crafting an experience you won’t forget.

Scott Guildford, Wealthmed: Focus. You can’t be everything to everyone. Find a target market and go for it. Be the best in that field.

Vickie Magic, Business Matters Magazine: Make sure the words you say are the words you mean because whatever you say is. If you think you can or you think you can’t, you are 100 per cent correct (Henry Ford).

scene @ Joshua Amos, Symon Murphy (BBC Digital), Janis Glassop (Stream Financial)

Boardroom Business Lunch Thank you to our guest speaker Bill Schoch from Palmer Coolum Resort, Bill shares his story and success tips.

Sally Desch (HRM), Bill Schoch (Palmer Coolum Resort)

Scott Guildford (Wealthmed), Janet Kake (Prime Science of Selling)

Symon Murphy (BBC Digital), Bill Schoch (Palmer Coolum Resort), Joshua Amos (BBC Digital)

Craig Josic (Josic Media), Catherine Molloy (Target Training), Bill Schoch (Palmer Coolum Resort)

Jenny Poulter (Palmer Coolum Resort), Gerry Morris (Hot Business Events), Craig Josic (Josic Media), Catherine Molloy (Target Training)

Catherine Molloy (Target Training), Vickie Magic (Business Matters Magazine), Jenny Poulter (Palmer Coolum Resort)

BUSINESS MATTERS 51

feature

Xero brings Files to online accounting Xero has dramatically improved accounting software for small businesses with the launch of Files. The Files feature within Xero resolves the fundamental issue of financial documents being in a different place from the relevant data. Rather than sitting in filing cabinets, financial documents and images can now live seamlessly next to transactions, where they always belonged.

“The release of Files delivers a simple and affordable document management system to small business owners, and empowers them to spend more time focusing on forwardlooking projects,” says Xero Australia Managing Director Chris Ridd. “The benefit of Files being ‘in the cloud’ is that now a whole myriad of business documentation can be made available anywhere, anytime and on any device and right from within the accounting software.”

Xero now allows customers to fully manage both financial data and financial documents in the same system. This ushers in new efficiencies and opportunities for small businesses and their accountants to work together.

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feature

Files is not only about financial documents. Contracts, company incorporation documents, board minutes and warranties can be all shared between the business owner, accountants, bookkeepers and directors, all in the one place.

“Files enables businesses to manage records efficiently without having to maintain files physically in filing cabinets or separate systems” says Ridd. “By providing external branches and offices direct access to Files via the cloud, interoffice collaboration is enhanced.”

Files fundamentally changes the way small businesses, accountants and bookkeepers can work together.

The small business owner can upload source documents as they are received or generated, making reporting and tax time much more efficient and less hassle for everyone.

Accountants and bookkeepers will find Files reduces document handling, printing, and cuts down hours hunting for source documents that could be anywhere. Auditors will benefit This will especially help non-profit organisations, who could save hundreds of dollars in audit fees annually.

Files are stored in a system with world class security and reliability. They are fully encrypted and geographically replicated – stored in multiple locations so they are available anywhere, at anytime.

For more information on this article contact: Chris Ridd chris.ridd@xero.com

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feature

Success Strategies for Your Internet Business

by Paul Barrs If I were to take an hour and write down all the things I could think of that related to success and the internet, I’d fill the hour quite easily. If I were to take a day and make a workshop out of it, I could guide you through the day with a roadmap that would still be only partially complete. Give me about a MONTH and I’ll show you everything that you need to know about internet success and we’d just be starting to get there.

However, I don’t have a month and chances are, neither do you. So here’s my ‘top list’.

Have a website filled with GREAT CONTENT. Notice I didn’t say nice graphics, or pretty pictures, or amazing layouts?

I’m also not making any mentions of social sharing or SEO or blogging or fancy widgets. Some of these things can help, but none of them on their own can guarantee your success any more so awesome content.

In fact, if you published the blandest website but had awesome content, people would still find you and people would still share your content and customers would still pay you money to get more.

These days too many people place major focus on minor things. Build your website and make sure all the minimum benchmarks are ticked, then populate that puppy with the highest quality content that you and your team can get together. Do it once, then do it again, then do it again and again and again!

Set up means to CAPTURE LEADS AND PROSPECTS. I did some analytics analysis for a new client recently and found that their most popular landing page was an amazing article that someone 54 ISSUE 56

had written 12months earlier. It was generating eight times more entry page traffic than its nearest rival; yet was responsible for only 0.08 per cent of the website’s total monthly revenue. This was a site that turned over just under $100,000 per month!

Why? Because the page in question didn’t ask people who visited it to do anything.

Whether your pages get 100 page views a month or 10,000… you MUST ask people to subscribe to something so you have an opportunity to follow them up at some point.

Offer them an opportunity to download a free report, product guide or white paper.

Ask them to subscribe to your weekly newsletter and give them a good reason to do so The point is, most people won’t buy from you the first time they meet you online; unless of course you sell a fixed product range that is available all over the net and your price is lower than the competition, plus your customer is already in buying mode when they arrive.

But that’s not most of us.

Back up your website!

There’s no way around it, you’ve got to back up your website and then back it up again on a super regular basis.

Let me share with the horror story that I’ll never forget….

Back in 2003 technologies were still in development and ‘cloud’ solutions were few and far between, in fact they weren’t even called that yet. I’d been running my online business for about four years by this time and had a customer database just shy of 20,000 people. I did what most people do and let my website

handle the whole thing, only occasionally exporting my database to a .csv file.

Then it happened. My computer crashed and the data on it was irretrievable. OK, no problem, “I’ve got everything online….”

Sure. But I didn’t download it straight away and five days later the building that hosted my website in Dallas Texas burnt down! I kid you not, that’s exactly how it happened!

I lost my website, my client database and every single thing that I’d spent years building up. Suffice to say I was NOT HAPPY JAN! But it couldn’t happen again, surely?

Since that day I’ve always backed up to external hard drive a copy of everything digital my business has, updated weekly. Now I also do a daily backup of active projects…. just ONE backup.

Last year my laptop with all my current projects failed and required reformatting and replacement. Once I had the new laptop up and running for some reason I didn’t transfer all my backups to it. A month later the external backup drive with all my backups on it, failed. OMG! Are you serious! Unfortunately yes.

Now I have my data backed up THREE TIMES; two duplicate backup drives on my desktop and the most important items up in the cloud.

But my point is this… just because it’s on my backup data drive doesn’t mean it’s secure. Just because it’s in the cloud doesn’t mean it’s secure either, even though they say it is. Fires happen, buildings fall over and floods reign supreme, here in Queensland anyway.

You’ve got to have your digital assets backed up. And then backed up, and then backed up again…

AND in different locations.

feature

Promise what you’ll deliver and deliver what you promise!

Have you ever heard the sales phrase “Under-promise and over-perform”? It means promise one thing, deliver it, and then do more. This is a key principle not only in business, but also in life!

Don’t you love it how they need a study to tell us something we already know :)

that the tools we use to achieve our goals change over time.

The point is, you’ve GOT TO DO WHAT YOU PROMISE! And I’m going to suggest that you raise the bar by promising more than you usually do – to force yourself to lift your limits.

Focus your time on the Super Important, not just the Trending Topics.

Many people however are looking for the shorter route to success and so they often say one thing and do another.

They over-promise and under-perform!

Don’t just seek to impress your clients, blow their minds with a service standard that is awe inspiring.

When it comes to all things online, there is no greater way to lose business than not deliver on what you’ve promised.

You’ve GOT TO DO IT every single day without exception. Just one bad word from a customer whom you’ve burned and your business could be in tatters.

According to a Zendesk.com study earlier this year, customers who’d experienced poor service or an online misdemeanour of some kind were 100 per cent likely to tell other people about it, as opposed to only 87 per cent of those who’d experienced something good.

This principle takes us all the way back to point number one - have a website filled with great content.

Write a free report that is so good people will wonder why they didn’t have to pay for it Give away so much value that people will feel guilty taking you up on your offers And do every single thing that you’ve promised to do – and then do more.

There are NO EXCUSES for not being successful online. The principles to online success are no different to those for offline success, it’s just

If your business is failing, social media won’t save it for you. If you’re not banking enough money to pay yourself a regular wage, SEO won’t do it for you either. These things are just ONE PART of an overall puzzle that makes up success… and these six principles, when applied, will help you more than any other.

Guaranteed!

Paul Barrs has been helping local businesses online since 2002.

He has spoken locally, nationally and at international seminars as an authority on internet business strategy. Looking for better results online? Contact Paul by visiting www.PaulBarrs.com/bm

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localbusiness

Ryan Designer Homes wins FREE WI-FI on the Sunshine Coast Sunshine Coast Council’s FREE WI-FI initiative allows local businesses to attract more customers by building a stronger online profile and customer base through social media and online travel sites.

Now is a great time for local businesses to get involved as over 1,000 people are already using FREE WI-FI at ‘hot spots’ across the Coast with new ‘hot spots’ increasing usage for locals and visitors.

Mooloolaba Surf Club is the latest location to join this great initiative.

With other locations being targeted to become the next ‘hot spots', it’s time for local businesses to get involved.

To find out how you can become part of FREE WI-FI contact Michael Whereat at michael.whereat@ sunshinecoast.qld.gov.au.

multiple HIA awards On Friday night HIA held its annual awards at a cocktail function before a large audience at the Ramada, Marcoola.

One of the major winners on the night was Ryan Designer Homes, taking out Sunshine Coast/Wide Bay Display Home, The Townhouse/Villa Development and Townhouse/Villa.

The judges were impressed with the street appeal typified by a mixture of dramatic dimensions with strong linear elements, smooth square details complemented with warm textured materials.

Ryan Designer Homes will open these town homes to the public over the weekends until Christmas.

36 Sunrise Drive, Maroochydore (Off Maroochy Bld by Harvey Norman) www.ryandesignerhomes.com.au

Regazzi Coffee. For everything coffee. Now at 143 Brisbane Rd, Mooloolaba Do you love the smell of freshly roasted coffee?

Why buy coffee that has been sitting on the supermarket shelf for who knows how long?

Now you can buy our freshly roasted, awardwinning coffee (Silver & Bronze Medals at the Sydney Royal Fine Food Show) super fresh straight from our roaster. Our passion is to make our beautiful coffee accessible to everyone.

Providing espresso machines to businesses, we now have our coffee available also to the public.

Come in for a taste, grab a takeaway, buy some fresh beans and pick up your extra coffee bits and pieces, or perhaps a machine for home use.

Regazzi Coffee, suppliers of award winning coffee - It’s all about taste.

1300 13 66 90, 143 Brisbane Rd, Mooloolaba

Engage. Connect. Empower.

Sally Marler and Vanessa Webster

Join Le Club for end of year drinks!

Come and connect one last time for 2013

our next event...

wednesday 20th november tiME 5.30pm – 7.30pm (Cash Bar) wHERE The Beach House Bar Grill, The Riverwalk Sunshine Plaza

Must email to RSVP

Ents!

FREE nEtwoRking Ev Please RSVP to leclubdefemmes@gmail.com Sally Marler on 0427 204 527 or Vanessa Webster on 0410 777 732 Proudly supported by

M A T T E R S

56 ISSUE 56

M A G A Z I N E

Le Club

proofdesigns

localbusiness David also believes in supporting the local community so returns up to 50 per cent of their profits to their customers in discounts and promotions that grow both of his business. David offers special event pricing packages where not-for-profit organisations receive a few services absolutely free!

Photo Reaction specialises in photography and videography of live events.

PHOTO REACTION,

DAVID HALLET

David Harllett has a strong sense of commitment to supporting positive change for the environment and humanity. In 2008 he saw photography and videography as a perfect way to further this goal. As such David currently donates five per cent of all of his profits to the not-for-profit organisations Australian Marine Conservation Society (www.amcs.org.au/) and Words of Peace Global (www.wopg.org/).

They offer four main services: 1. They capture your personal life Life event from births, graduations, sporting events, birthdays, weddings, live performances, parties to funerals.

2. They capture your business success From website videos, YouTube or Facebook ads, product launches, important meetings, live events, product and team photos to training sessions.

3. They help you buy the right camera

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ment on Coolum Shirley Leacy, Manager of Ele

BUSINESS MATTERS CONGRATULATES SHIRLEY LEACY ON BECOMING A FINALIST IN THE OUTSTANDING BUSINESS PERSON OF THE YEAR SUNSHINE COAST BUSINESS AWARDS. BEST OF LUCK, SHIRLEY!

Shirley Leacy has all the elements

by Vanessa Webster Coolum beach has so much to offer, with a superb collection of cafés, restaurants and retail outlets located directly across the road from the much-loved, pristine, patrolled beach and popular Surf Club. A leading tourist destination for singles, couples and families alike, Coolum beach is also perfect for business meetings or catching up with friends.

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resort features spacious fully selfcontained one, two and three bedroom apartments, fabulous sub-penthouses and a gorgeous penthouse complete with its own lap pool. Element on Coolum Beach is a beautiful oasis – when you walk up the stairs, you are greeted by the pool area, surrounded by attractive landscaping and tranquil cascading water features. Sit back, relax, spend the day by the pool or treat yourself to a little luxury and make an appointment at the day spa.

As manager of Element on Coolum Beach, Shirley Leacy treats all the valued guests as friends. “I always go the extra mile to create a welcoming atmosphere, ensuring guests feel special,” says Shirley. A kind-spirited person, Shirley has spent many years dedicated to a nursing career, mostly in the operating theatre and also teaching in the health profession.

“I am a very positive person who excels when set a challenge,” Shirley says. And as a perfect testament to

all her hard work and big heart, Shirley received the accolade of Sunshine Coast Business Awards Finalist 2013 Outstanding Business Person of the Year.

This year Element on Coolum Luxury Holiday Apartments was honoured Trip Advisor Certificate of Excellence Winner 2013. It’s certainly been a rewarding year for Shirley who teams her savvy business skills with real life experience.

“I do my best to always make the time to sit down and plan ahead, allocating time to figure out and stick to the goals and budgets that we set, while remembering to also remain flexible when necessary.”

On a final note we asked Shirley what she loves the most about living on the Sunshine Coast. “The beach –walking on the beach, the ocean, the closeness to amenities in Brisbane, events and the people,” shares Shirley.

Element on Coolum Beach, 1808 David Low Way, Coolum Beach P. 07 5455 1777 www.elementoncoolumbeach.com.au

businessmindsherpa

BUSINESS MINDSHERPA with Macushla Montell THE TIPPING POINT

Success is unique to each person.

SCAN HERE TO VIEW VIDEO

3. Be humble: manage your shame

Success is the succession of tasks to

and frustration around learning

accomplish the desired outcome or

new things and realiSe that it’s

goal. Success is unique to each person.

normal to feel this way. Embrace

I’ve worked with clients from all walks

your anxiety and know you will skin

of life and cultures, and my research

your knees occasionally. It’s OK to

indicates that 20 per cent of success

make mistakes. There is no failure,

is skillset and 80 per cent is mindset.

only learning. If you keep persisting competent: an expert.

Your Success

4. Build win/win relationships with

for your personal life and business.

potential clients, strategic partners,

Dream big and create an action

employees and consultants. Be

plan. Without this it’s like shooting

generous and abundant in attitude

arrows with no clear target. Your

and work in collaboration with

vision is not negotiable; it’s a ‘must’.

others. Don’t be an expert at

The team at Mindsherpa offer expert executive business and personal coaching and training. If you seek results we will support you to fast track your success like so many of our clients.

“Macushla Montell and the team from Mindsherpa have supported my team and I to excel. I would thoroughly recommend them to support any entrepreneur, business or corporation to be champions in their chosen field.”

everything; engage experts and

2. Take action: feed yourself with

utilise your network’s wisdom,

positive information that inspires

creating leverage for you to thrive.

and motivates you to succeed.

Create relationships with like-

7. Never, never give up: when your back is against the wall, stand up and fight. Your success is not negotiable.

you’ll become unconsciously

Seven Tips to Fast Track 1. Have a plan: set goals and a vision

6. Be resilient in the face of adversity: expect challenges and know that the journey to success is not always neat and tidy. Things will go wrong and appear messy at times; this too is normal.

5. Pay attention to beginnings

minded people that are successful

and endings and be fully

and share your vision and quest

aware of these moments. See

for success. Only take advice from

that you complete tasks and

those that are where you want to

cross them off your action

be or are experts in their chosen

list. Celebrate your success

field. Never let other people’s

each time you have a positive

limiting beliefs hold you back.

outcome and enjoy the journey.

Yvette Adams, Australian IT Woman of the year.

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Business success tips to help grow your business

MICHAEL PEREZ

SALLY DESCH

Hypnotherapy

from HRM Contracting & Consulting

michael perez

Michael Perez started providing clinical hypnotherapy in 1992 and since then has borrowed and incorporated techniques from Gestalt therapy and NLP to develop his own unique style of working with individuals looking to go beyond where they are now.

“I don’t just hypnotise people and suggest their problems away; there’s more to hypnotherapy than that”.

MICHAEL’S SUCCESS TIP Don’t chase success as though xyz outside of you has to happen before you consider yourself successful.

From right now, and from the moment you wake up every morning, start feeling successful.

Create your own successful persona. Dress like you’re successful, speak like you’re successful, walk like you’re successful, conduct your business like you’re successful. Just as importantly, don’t envy, speak badly or be jealous of others; instead whenever possible give those around you recognition and encouragement.

Michael Perez Hypnotherapy 0434 106 540 | michaelhypnosis@live.com.au

TONY HUIZING from The Pickup Company

After only two years in business The Pickup Company has grown to a fleet of ten vehicles and a team of 25 staff. They provide transport services to holiday makers, fly in/fly out workers and corporate travellers from the Sunshine Coast, Brisbane and the Gold Coast.

TONY’S SUCCESS TIP Success comes from listening to your clients and acting on their feedback, and creating a loyal customer base resulting in repeat business. The ability to recognise and act on opportunities, plus being able to turn adversity into positive outcomes, will also contribute to your continuing success.

HRM Contracting and Consulting is in its eighth year of operation. Sally Desch initially started the business in 2005 and it has now grown to employ six staff and has preferred supplier arrangements with Unity Water and Sunshine Coast Council.

SALLY’S SUCCESS TIP I love this quote: “Don’t follow someone else’s idea of success”.

Success means different things to different people.

Success is getting to a point of being able to delegate to others; being able to choose which jobs you will do and which ones you don’t want to do. In the early days I would do work for clients that actually cost me money in the long run rather than make me money! I was giving away my time and knowledge.

I attribute HRM’s success to acting with honesty and integrity and having passion for what I do.

To me personally, success is creating and maintaining a balance in my life.

HRM Contracting & Consulting 5436 1000 | www.hrmcc.com.au

MELISSA CHADDOCK

michael perez

from TwoCents Group

Brisbane-based, full-service marketing agency, TwoCents, has recently opened an office on the Sunshine Coast. Headed up by company Director, Melissa Chaddock, their aim is to deliver the skills and talents of a traditional agency in a more accessible way, with a dynamic mix of strategy and creativity, striving to ensure that every piece of work that leaves the door is the best they can do.

MELISSA’S SUCCESS TIP To develop a mindset for success, you’ve got to be prepared to do the hard work, which sometimes nobody sees, to get you the right results.

Don’t be afraid to lose money to start with. Move mountains to say YES to your clients; any losses you may take initially are soon made up with satisfied clients spreading the word about you.

Be aware of what’s going on in the market place and stay on top of your game by joining committees and by taking part in as much professional training in your industry as possible.

Time and money also need to be spent on training and surrounding yourself with the best team around. The team representing your business needs to be as passionate as you.

Melissa says “Being a new business brand on the Sunshine Coast, I spend a considerable amount of time and effort building my profile through networking, which is a key ingredient to being front-of-mind when someone needs your service.”

The Pickup Company 5450 7608 | www.thepickupcompany.com.au

TwoCents | Melissa.chaddock@twocentsgroup.com.au 0438 439 577 | www.twocentsgroup.com.au

60 ISSUE 56

Business success tips to help grow your business

GRANT KIMMORLEY

LEIGH RORKE

from Fuji Xerox Business Centre

from Lead on Purpose

michael perez

FXBCSC is in its third year of operation and has grown from three employees to 13. Headed by Grant Kimmorley, they have secured business with Sunshine Coast Regional Council, University of the Sunshine Coast, the new private hospital, many private and state schools, ESQ, commercial accounts like Skyreach, McColm Matsinger, Poole Group and the majority of the commercial printers on the coast.

Leigh Rorke has been helping others to overcome the blocks to their inner leader for over seven years as a coach and facilitator.

GRANT’S SUCCESS TIP We have succeeded in a time when business has been tough by always putting the customer first in an industry that hasn’t always put their customers ahead of profit.

We have always acted with honesty, integrity and have a passion for what we do. Success isn’t always measured on profits. I have always made myself available to my staff and customers no matter the situation, and always will.

To be successful you first need to know what you are aiming for.

LEIGH’S SUCCESS TIP Half the challenge with becoming a success is that often we are defining success by someone else’s terms.

Define what success is to you - that includes getting clear on your life purpose, life and business vision for one year and 10 years. Consider who you need to BE to be the person that can achieve that. Make your vision based on how you add service to others - and make it your obligation to achieve it. If your vision is BIG enough it will be motivating for you.

To me personally, success is creating an atmosphere where people will want to work and customers want to deal with you.

Fuji Xerox 0412 821 640 | www.fxbcsc.com.au

SANDRA & BILL OLAH from Ron Hill Automatics

In 2012, Ron Hill Automatics won the Enterprise of the Year award in the Excellence in Business Awards. They are renowned for their passion for outstanding customer service on the Sunshine Coast. The team strive to keep winning major business awards.

Ron Hill Automatics delivers exceptional services on many different vehicles, fulfilling many valued customers' diverse needs.

SANDRA AND BILL’S SUCCESS TIP We believe word of mouth referrals play a huge part of our success here on the Sunshine Coast. Customer feedback calls after a visit to the workshop keep us informed about the experience we have provided to our customers and give us the opportunity to keep on our toes.

We offer a lifestyle job to our team. The workshop is closed on weekends and we are flexible with working conditions to keep everyone happy. Ron Hill Automatics has achieved a strong reputation on the coast over the years for excellent customer service.

Ron Hill Automatics 0401 960 885 | www.ronhillautomatics.com.au

Lead on Purpose 5449 2298 | leigh@leighrorke.com www.leighrorke.com

DAVID READING

michael perez from Team Sunshine

Team Sunshine is an Online Business that is a member of the Nu Skin distributor network. It has developed a comprehensive range of website tools including ready-to-go email campaigns, social media processes, Training materials and constantly updated Blog Post content that can be used by all members of Team Sunshine to help them build their Nu Skin business.

DAVID’S SUCCESS TIP Having spent two years on the Coast writing and advising small business on Strategy, for me that comes first. Build a business that has real points of difference to others in your market and be different in a way that your targeted clients will really value.

Wherever possible a business needs to take advantage of the internet to attract and service customers across Australia or indeed overseas and not just focus on the local market.

Team Sunshine 0411 608 517 | www.teamsunshine.com.au BUSINESS MATTERS 61

Donna and Gerry Morris, Hot Business Events

Photo courtesy of Profile Magazine

Who is The White Plan?

The White Plan is a strategic advice provider to businesses going through rapid growth and/or requiring an exit strategy.

The White Plan sources and project manages the right team of business professionals to achieve the client’s business goals.

What does The White Plan do?

By ‘unpacking’ a business through The White Plan process we can identify what is really going on in the business’s current ‘state of play’. Once a business can identify what is actually happening it can then plan properly. The White Plan 90 Day Action Plan is developed for the business, and the correct team of business professionals appointed to deliver the outcomes the business owners want to achieve. An ongoing Strategic Business Development Plan is implemented once the initial ‘to do’ task list in the 90 Day Action Plan is completed by the recommended team of business professionals. The White Plan’s point of difference is that we personally implement and manage our report recommendations and source the right professionals who best match our client’s needs.

It can sound like a lot of theory, however the difference in what we do at The White Plan is to apply a bit of ‘uncommon common sense’ to a business whilst making sure what we are hoping to achieve genuinely fulfils the business owner’s personal and professional aspirations. From time to time it can involve a bit of tough talking but sometimes we all need that as part of the journey to get to where we want to go.

The White Plan looks forward to sharing in Business Matters the progress of Sunshine Coast businesses we are working with. We are proud to introduce Gerry and Donna Morris of Hot Business Events, who have made some gutsy business decisions in the past six months and are a pleasure to work with.

Aim: To transition from a speakers bureau franchisee to their own events company.

The White Plan 90 Day Action Plan: Structure and Strategy The White Plan team of professionals: Specialist Franchise Law Legal Practitioner Business Insurance Specialist Personal Risk Insurance Specialist Business Banking Specialist Online and Digital Marketing Specialists Branding and Communication Marketing Specialists Liaison with client’s existing Accountant and Bookkeeper Outcomes achieved: Successful sale of the client’s existing franchise business.

Implementation of new business structure that provides the client with comprehensive personal and business asset protection and the correct platform for future business growth.

Brand development and 12-month marketing strategy for the new events company.

Implementation of complete ‘back end’ event management systems and processes supported by their new online website, ticketing and payment platform. These systems integrated with the business’s new business banking solutions and existing bookkeeper’s processes.

Next goal: Scalable and Saleable The ultimate goal for Gerry and Donna is for Hot Business Events to become a business model that can be expanded to allow them to regularly travel overseas. Watch this space.

www.thewhiteplan.com.au 62 ISSUE 56

peoplebusiness

PEOPLE BUSINESS

with Ken Wright

Do you believe a person’s behaviour at a party can accurately predict their success?

Believe it or not, it can. Recently, researchers were able to determine the winners of a business competition with 87 per cent accuracy, simply by observing contestants’ behaviour at a pre-event gathering.

Researchers studied such things as contestants’ energy levels, gestures, expressions and tone. Here’s a snapshot of what they discovered about achieving sales success:

The people who achieved success had more energy and a more positive attitude about things. They talked and listened more than other people and spent more time chatting with others and drawing them out. Their engaged attitude truly did make a difference in other people’s feelings toward them.

So, what does that mean for you?

First off, if you’re naturally charismatic, congratulations! You probably do pretty well in your business. Keep the charm flowing and work your magic.

On the other hand, if you’re like most people, being charismatic does not come naturally. But the good news is you can learn to develop this trait.

You can practice upping your energy level in social situations. At your next business meeting, focus intently on the people you interact with and do what you can to get them talking. Try to be more positive and engaged, even if it’s just for a short time.

With practise, being an engaged, ‘glass half full’ type can become habitual.

The first time you try this, it will feel

awkward. But you can get used to being engaged and positive. And you may even come to enjoy it. Most importantly, you will have a positive impact on others and on your business.

To help you become a better leader, have a look at my latest three minute Whiteboard Video on a “Leader’s Sweet Spot” www.youtube.com/ watch?v=IZA94smSkQg&feature=c4overview-vl&list=PLHq5wOPDOT uryCDhwMYnMIAnzuoMADv_L Replicate behaviours you see in the video and you will engage your team and customers… and that is the best success strategy I can give you!

If you would like a free chapter on Engaging Leadership from my book The People Pill email me: Ken@Engage4Results.com

www.Engage4Results.com www.ThePeoplePill.com

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localupdate TEDx Noosa Licensee Brian Keayes

EXPRESSIONS OF INTEREST OPEN FOR TEDxNoosa 2014 After a sold-out inaugural event in April, TEDxNoosa is gearing up to bring another world-class lineup of speakers to the Sunshine Coast in 2014. But first, it needs you to help find them.

Expressions of interest are now open for speakers and performers at TEDxNoosa 2014, which will be held on Friday, April 4 at The J in Noosa Junction. The theme for the event is ‘Space’, and licensee Brian Keayes says topics can range from the depths of outer space to local, personal or community space.

“The TEDx platform is about sharing ideas and innovation, and we chose space as the theme because it represents the ultimate in human knowledge and endeavour,” Keayes says. “But within that there’s also scope to explore our personal or creative spaces, as well as local and community issues.”

Several speakers are already confirmed for 2014 including international surfer Mark Visser, who grew up on the 64 ISSUE 56

Sunshine Coast and will share his unique perspective on space, gleaned over more than a decade spent chasing the biggest waves in the world.

Others who are interested in speaking or performing at the 2014 event are invited to submit a short proposal via the TEDxNoosa website, outlining their background and their “idea worth spreading”.

“We’re looking for people who simply have great ideas that tie into the theme – not just people who have a great stage presence or are great public speakers,” Keayes says.

The TEDxNoosa team was thrilled with the 2013 event, which featured 17 speakers from a variety of fields and was also live streamed online. On the day, attendees also had the chance to experience some of the latest developments in technology and enterprise at TEDxNoosa’s Innovation Alley.

“We had 330 people in The J on the day, which was the venue’s capacity, and we had almost another 1000 watching via the TEDxNoosa website,” Keayes says. “Since the talks were uploaded to the web in May they

have received more than 36,000 views and that is growing daily.”

TEDx is a global platform dedicated to uncovering the world’s leading thinkers in the fields of Technology, Entertainment, Design and beyond.

Keayes says he and the team are proud to bring the concept to Noosa, and are looking forward to uncovering a new crop of local change-makers.

“Our first TEDxNoosa really showed the depth and calibre of ideas that we have right here on the Sunshine Coast,” he says. “The feedback and response to the 2013 event has been amazing, and we’re looking forward to partnering with the local community to put together another world-class TEDxNoosa in 2014.”

For more information go to www.tedxnoosa.com or www.facebook.com/TEDxNoosa To arrange an interview please contact: Brian Keayes, TEDxNoosa Licensee P. 0448 884 840 brian@aecreative.com www.tedxnoosa.com/brian-keayes/

localupdate

About TEDx x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TED-like experience.

At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised. (Subject to certain rules and regulations.)

About TED

talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.

TED’s media initiatives include TED. com, where new TEDTalks are posted daily, the recently launched TED-Ed platform for students and educators, the Open Translation Project, which provides subtitles and interactive

transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide, and TEDBooks, short ebooks by speakers that elaborate on a single idea originally presented on TED’s stage. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organised events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Follow TED on Twitter or on Facebook.

TED is a nonprofit organisation devoted to Ideas Worth Spreading. Starting as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their

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ADVERTISERS WHO MATTER TO US!

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Communications, Infrastructure and Telephone System Specialists

Grow Your Business Fire Safety Training Marketing, Branding, Creative, Online Domestic and Commercial Upholstery & Carpet Cleaning

BMW Specialist Real Estate Services National Wildlife Conservation Programs Graphic Design, Printing and Copyshop Specialised Plumbing Business Growth Consultants Holiday Accomodation Energy Management Solutions Photocopiers and Multi-Function Printers Gourmet Coffee at Your Workplace Property Sales Consultant Workplace Solutions Financial Advisors Contracting and Consulting Luxury Private Destination Balinese Day Spa and Garden

Integrated Financial Planning for Medical Practitioners

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Are coffee breaks costing your business over $35,000 a year?

10 employees x 2 coffee breaks a day = thousands in lost productivity

QLD FIRE COMPLIANCE Fire Training Warden Training Fire Safety Advisor Evacuation Diagrams Fire & Evacuation Plan & Procedures Manuals  Extinguisher Maintenance,  Emergency Lighting Testing     

From only $0.25 a cup Italian Espresso Coffee machines Award Winning Coffee Beans One Week Free Trial (Pay only for consumables) NO Contracts NO minimum orders

gourmet coffee at work .com.au Call today to discuss a free one week

Phone Teresa Durie 0412 961 872 www.chillifire.com.au QBSA 1204585

machine trial

1300 13 66 90

from Award Winning Coffee Beans delivered

$30 per kilo

lisa harrison Digital Marketing BUSINESS AND EXECUTIVE COACH

Corporate & Consulting Education & Training Mentoring

Grow your business efficiently

Reclaim your life Cash Flow & Passive Income Own an Online Business Invest Time not Money Part Time, Any Time JOIN THE TEAM

Create an enjoyable workplace Reduce work stress Leadership and Team Development SME Specialist SCAN HERE TO VIEW VIDEO

Phone Austin 0419 701 608 Email austin@austinparry.com

Contact Lisa 5441 6605 lisa@pomo.com.au

www.teamsunshine.com.au

Dr Pat Hannan, 24 years orthodontic experience

DID YOU KNOW? After your initial consultation, if you or your child are not ready to commence orthodontic treatment, you will be placed on our continuing care program.

Ocean Orthodontics Continuing Care Program SCAN HERE

On the continuing care program you will continue to see the orthodontist to monitor your teeth and bite completely free of charge until you commence treatment.

For further information visit our website.

BAseD in WArAnA, servicing All OF tHe sunsHine cOAst

Phone 5493 3200 * www.oceanorthodontics.com.au

Embrace the Experience

All the performance Less the GST* Drive away price reduced by an amount equal to the GST*

For a limited time, purchase an Audi A1, A4, A6 or Q7 and the drive away price will be reduced by an amount equal to the GST*.

Visit Audi Centre Sunshine Coast today.

686-692 Nicklin Way, Currimundi | Tel. 5493 8000 | audicentresunshinecoast.com.au

*The manufacturer’s recommended drive away price will be reduced by the GST component for all new A1, A4, A6 and Q7 stock vehicles purchased and delivered between 1 October 2013 and 30 November 2013. While stock lasts. Excludes fleet, government and rental buyers. Not available with other offers. GST is still payable on the final reduced drive away price.