Business Matters Magazine Issue 57

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ISSUE

57

M A T T E R S

M A G A Z I N E Publication date 9 December Next issue 28 January 2014

CELEBRATE AND RELAX THIS HOLIDAY SEASON

SEE INSIDE FOR OUR FESTIVE FEATURE – FIND OUT MORE ABOUT SOME GREAT LOCAL BUSINESSES YOUR SUNSHINE COAST BUSINESS MAGAZINE

Business Matters Magazine wins Sunshine Coast Small Business of the Year

w w w.businessmat t ersm ag az i ne.com .au

2013

OPEN 7 DAYS TILL 10PM

editor’s note

EDITOR’S NOTE with Vickie Magic

Success is getting what you want.

Happiness is wanting what you get.

Dale Carnegie

WINNER SMALL BUSINESS OF THE YEAR SUNSHINE COAST BUSINESS AWARDS Thank you, thank you, thank you Sunshine Coast. Thanks for reading, thanks for supporting us, thanks for advertising, thanks for everything. We are so humbled and so grateful to have been accepted by you in the way that we have over the past four years. What an absolute honour to receive such a prestigious award.

The one thing about my acceptance speech that people keeping commenting on, (see QR code below) is the fact that we do not, and will not, print anything negative. The reason for this is that we are not about reporting news. Obviously if we were it would be quite difficult to have such a policy. We are about education, we are about information, we are about motivation. We want to inspire you to take your business to the next level, no matter where it is right now. And we are about connection. We believe the reason we won this award is that we are passionate about really making a difference here on the Sunshine Coast.

This issue of the magazine is about celebration and relaxation. We are certainly still celebrating, and we absolutely have a plan to relax over the next month or so, so that we can recharge and come back next year with even more inspiration for you and your business.

Thanks again and happy holidays to each and every one of you.

SCAN HERE TO WATCH VIDEO OF VICKIE’S AWARD ACCEPTANCE

Not magic, just common sense!

RESULTS THAT SPEAK YOUR BUSINESS. FOR THEMSELVES...

MY WAY. SOLD! You work hard to your business so make when it it count is timewith to sell When it comes to build selling your business, thecontact Coast’s Rod Russell, the Sunshine Coast’s most experienced business broker. most experienced business broker ... Rod Russell.

20 commitment years commitment to business a of industry With almost a lifetime to business sales sales and aand string awards, leadsindustry his team by example with unmatched ability to string of Rod top level awards, Rod has thean knowledge connect withthe sellers achieving results. and drivebuyers to achieve bestwhile results possible outstanding ...

2012 Hall of FameCoast Inductee – Excellence Business - 2011 Sunshine Business of the in Year 2011 AIBB – Business Broker of The Year Finalist - ‘Hall of Fame’ Sunshine Coast Excellence in Business 2011 Winner – Sunshine Coast Business of the Year - 18 years’ experience selling medium to large businesses 2009 Winner – Business Services - Over 360 business sales worth in excess of $160M 2008 Winner – General Services - Highly

by Solicitors andYear Accountants 2008 REIQregarded – Business Broker of the Finalist

Call Rod today T 5444 3300 114 Brisbane Rd, Mooloolaba www.savvybusiness.com.au BUSINESS MATTERS 3

Business Matters cover shot onsite at Daisy’s Place, www.daisysplace.com.au.

Thanks to Sue and her team for all their help.

CONTENTS

Published by Matters Magazine ABN: 95 131 837 833 P. 5444 4456 F. 5302 6609 Noel Burns House 18/21 Nicklin Way, Minyama Editor/Advertising Enquiries Vickie Magic 5444 4456 or 0433 198 868 vmagic@bmmag.com.au Photographer/Distribution Operations Manager Dranko Magic, 0408 751 863 magic@bmmag.com.au Business Development Manager David Billsborough, 0419 196 879 Creative Director Amanda Opanubi, 0404 474 556 Writers, Columnists and Sub-editors this issue: Amanda Gore, Dranko Magic, Ken Wright, Kylie Anderson, Lisa Harrison, Macushla Montell, Mark Jamieson, Paul Barr, Steve Goodman, Ted Fitzgerald, Vickie Magic, Vanessa Webster Online, www.bmmag.com.au Distributed from Beerwah to Noosa.

Readership approximately 34,500.

Proudly printed on the Sunshine Coast by The Ink Spot Commercial Printers, Maroochydore | 5443 5431

49 6 Top ten unusual business success strategies by STEVEN GOODMAN. 8 The Mayor gives us a local update.

9 Palmer Coolum Resort Motorama’s Rolls-Royce is fit for royalty.

10 THE PICK UP COMPANY will take you where ever you need to go.

11 Stewart Burchell from MONTEGOS RESTAURANT celebrating the holiday season.

12 – 21 We spend a few minutes with some very interesting LOCAL BUSINESSES. 25 SOCIAL MEDIA EXPERT Lisa Harrison shares her tips.

26 Meet the team from RON HILL AUTOMATICS. 29 - 45 MATTERS PAGES – These pages are a fantastic way of getting some great information about all different industries, written by someone from within that specific

Is your law firm accessible, experienced and easy to deal with?

We are!     

Individual needs personally tailored for Communicating effectively listening to your needs Keeping you informed Protecting your interests

Caloundra: Ph (07) 5491 9911, Centrepoint arcade, 50 Bulcock St

www.taylawsolicitors.com.au 4 ISSUE 57

industry. These pages are not self promotional they are intended for inspiration and education.

46 MALENY CHEESE wins three awards in ten days.

47 Just spend 30 minutes with a BM team member to get your logo and QR code in the magazine.

48 Local success HUDS AND TOKE. 49 GRANT SMITH celebrates his new HOLLYWOOD style premises in BUDERIM. 50 TOP OF PAGE Boardroom Business

BOTTOM OF PAGE Socials from our New Issue Launch and our Boardroom Business Lunch.

52 SUNSHINE COAST BUSINESS AWARDS winners.

55 MAGIC MOMENTS says Happy Holidays.

56 Celebrate your Success, kick back and relax by PAUL BARRS.

TaylaW Solicitors would like to introduce our new Conveyancing Solicitor, Matthew donaldson.

Matthew has been recently admitted as a Solicitor and will be responsible primarily for assisting our Conveyancing clients. We are pleased to be able to offer our Conveyancing clients the comfort and knowledge that their transaction is being handled by a qualified Solicitor at no additional cost to them. This sets us apart from other Law firms.

Buying or selling a home is often the first time many people have the need for the use of a Solicitor. It can often be a stressful process and is frequently the largest asset or sum of money most people will deal with in their lifetime. Matthew strives to keep the Conveyance process simple, clients informed and their stress to a minimum.

“Experienced , Understanding and Local”

MATTERS PAGES 29 TO 45

59 Making the impossible possible

NOT advertorial but EDUCATIONAL INFORMATION from inside specific industries.

with JOY OF BUSINESS.

29 BROKERAGE MATTERS Savvy Business Sales

60 TED FITZGERALD Number Business, 2012 to 2013 national indicators.

30 LEADERSHIP MATTERS Lead on Purpose

63 Ken Wright shares how you need to celebrate YOUR SUCCESSFUL

31 BUILDING MATTERS Optam Building Group

YEAR. PEOPLE BUSINESS.

32 ENERGY MATTERS Energy Resources Corporation

64 Conquering 9 hills for charity – why not join a LOCAL CHARITY group and

33 REAL ESTATE MATTERS Century 21 Coastal

cycle off that Christmas pudding.

65 THE CHILLI GROUP. When is it time

34 ACCOUNTING MATTERS The Lateral Group

to rebrand your business?

67 Business Improvement Strategies by KYLIE ANDERSON from RjS Accounting.

68 BUSINESS WAKE UP – Wake up to the THINGS YOUR BRAIN LOVES with Amanda Gore.

70 Get your LOGO on this page, find out how.

71 Noosa Mentoring Program.

73 The Mind Sherpa MACHUSLA MONTELL shares her celebration and relaxation tips.

74 A list of OUR ADVERTISERS

Our last cover was photographed by local photographer Hing Ang Photography M. 0409 611 972.

For a look at more of Ang’s amazing photography go to www.hanganimage.com

64

35 CONFIDENCE MATTERS NEW Helen O’Gradys Drama 36 HYPNOSIS MATTERS NEW Michael Perez Hypnotherapy 37 TRAINING MATTERS Target Training

Advertorial Column Column Advertorial Editorial Feature Story Matters Do you know what these are?

We are proud of our innovation of videos at the end of some of our articles. To view the videos, download a QR scanner with your smartphone (the app we have found to be the best so far is i-nigma. Just go to your applications and search for it, then download the free application).

38 ONLINE MARKETING MATTERS Rejuvenate Marketing 39 PHOTOCOPY MATTERS BBC Digital 40 HR MATTERS HRM Contracting & Consulting 41 SMILE MATTERS Unwin Dental Group 42 EDUCATION MATTERS Sunshine Coast Grammar School 43 I.T. MATTERS All Computer Services 44 INSURANCE MATTERS NEW AOK Risk Insurance 45 SECURITY MATTERS NEW Eyewitness

Be in the best health

of your life!

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mention Business Matters

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Ultimate Health Retreat Terms & Conditions: 10 day program only. Excludes all other discounts and offers except for couples discount. Subject to availability.

BUSINESS MATTERS 5

feature

Top 10 ways to do

Something New, Different and Exciting this Holiday Season

BY STEVE GOODMAN IF YOU HAVE LITTLE ONES THEN YOU KNOW HOW OFTEN YOU HEAR THE CHRONIC LITANY OF, “I’M BORED”.

BUT THE TRUTH IS, AS ADULTS IT’S ALSO EASY TO FALL INTO THE SAME OLD THINGS, ESPECIALLY WHEN IT COMES TO VACATIONS AND WAYS TO ENJOY YOURSELF OVER THE HOLIDAYS. SO THIS YEAR WHY DON’T YOU MAKE A HOLIDAY BUCKET LIST AND CONSIDER PUTTING SOME OF THESE TOP TEN THINGS YOU MAY NOT HAVE TRIED BUT ALWAYS WANTED TO ON IT! AND BECAUSE YOU LIVE AND WORK ON THE SUNSHINE COAST, SOME OF THE THINGS ON THIS ‘DO BEFORE YOU DIE’ LIST ARE RIGHT HERE IN YOUR OWN BACKYARD.

W 6 ISSUE 57

1. Take a Safari

Specifically a South African Safari, which many believe is the trip of a lifetime. South Africa offers truly epic adventures from the culture and charm of Cape Town to the Sabi Sands and the Kalahari where you can get up close and personal with leopards, lions, rhinos and speedy cheetahs. Unlike some other well-known safari destinations, South Africa has all the wildlife along with a vibrant nightlife, featuring world class lodging, wine and cuisine.

2. Go Skydiving

Someone once said, “Why would anyone ever want to jump out of a perfectly good aeroplane?” To experience the thrill of freefall is why skydiving appears on so many bucket lists. You can get your heart pounding and adrenaline pumping with a tandem skydive at Skydive Ramblers Sunshine Coast. www.ramblers.com.au

3. Bungee Jumping

And speaking of jumping, while you’re at it, continue to get in touch with your inner extreme sports enthusiast with a pulse pounding bungee jump. AJ Hackett’s Cairns Bungy Tower is the most popular place to bungee jump in Australia, surrounded by views of the rainforest and distant beaches. Check them out at www.ajhackett.com/cairns

4. Swim with Sharks

Living on the Sunshine Coast you may have experienced scuba diving, but until you have come face to face with Jaws, you’re still just a fish out of water. Enjoy the ultimate Shark Dive Xtreme experience at UnderWater World in Mooloolaba. www.underwaterworld.com.au/ experiences/shark-dive-xtreme/

5. Enjoy a Meal Like it’s Your Last

Come on, you know you have done this. You are watching one of those movies where the convicted killer is offered his last meal and you think, just what would I choose? Well don’t wait until you are on death row, enjoy one meal now like there is no tomorrow – because one day, there won’t be.

feature

Happy Holidays!

In Private Practice?

6. Get Your G Force Thrills

Want adrenaline pumping through your body as you hurtle vertically towards the ground, pulling out of a dive at over 400 kilometres per hour? Located at the Sunshine Coast Airport this is a ‘must do’ for thrill seekers. www.ultimatethrillride.com.au/

7. Get Your Adrenaline Racing

The Big Kart Track is the largest commercial go-kart track in Australia. The track is 1.2 kilometres in length and eight metres wide. Pit your wits against big sweeping bends, challenging chicanes, hair-raising hairpins and supercharged straights. More info at www.bigkart.com.au

8. Learn to Play a Musical Instrument

Guitar, drums, piano, the ukulele or anything else in-between. If you always wanted to learn to play something, stop thinking about it, and start doing it.

9. Climb to the Top of Brisbane’s Iconic Story Bridge

Feel a connection with the glistening cityscape and winding Brisbane River that you can’t get anywhere else. Bridge climbs run at dawn, day, twilight or night.

Book at www.storybridgeadventureclimb.com.au

10. Watch the Sunset Over Ayers Rock

The iconic rock also known as Uluru is situated in the Uluru-Kata Tjuta National Park. At sunset, Uluru offers an other-worldly light show as its colours dance from red to orange to hues of purple almost faster than your eye can catch – it is truly a sight to behold.

More info at www.parksaustralia.gov.au/uluru

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Be Altruistic

Let’s call this Number 11 of our Top Ten, the best for last. You can (and should) also take a break from all the thrill-seeking and self-indulgence on your holiday bucket list by taking the time to do something nice for someone else. Cook a meal for an elderly person, volunteer at a soup kitchen; whatever it is, doing a simple act of human kindness - without expecting anything in return - is the greatest gift you will give yourself this holiday season.

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BUSINESS MATTERS 7

mayoralbusiness

MAYORAL BUSINESS with

Mark Jamieson

A recent Australia Institute study found Australians were working more overtime hours than ever – and being unpaid for them. The finding may be a sign of the times, where many struggling businesses are still overcoming the effects of the global financial crisis. And while it’s not for me to argue the shortcomings or otherwise of that finding, it concerns me that many businesses may be inadvertently moving even further away from a healthy work/life balance.

Australians work hard – Sunshine Coasters work hard – but longer-term happiness means placing at least the same, or more, value on the other parts of your life, else they risk the ability to do that work effectively.

The term ‘work hard, play hard’ is more than just enjoying sport or exercise outside of working hours – it’s a statement of the equality of purpose and attitude toward family

Australians work hard – Sunshine Coasters work hard – but longer-term happiness means placing at least the same, or more, value on the other parts of your life, else they risk the ability to do that work effectively.

and recreational time as measured against work and career.

At this time of the year, we each need to remind ourselves that, no matter our career aspirations, when all is said and done it’s the time and love shared with partners and family members that really matters. And to shortchange oneself here is damaging both to you and your family.

The Christmas festive season is a time for celebrating with workmates and friends the best of the year gone, the hopes we have for the coming year – but above all, spending time giving to, and receiving from, our family.

Many take their longest break of the year at this time – just as I will seek to do – and it’s important to try and get at least a couple of weeks to wind down properly, and de-stress from the daily routine. Unless you have other holiday plans, a few days won’t cut it.

I believe confidence is returning to the Sunshine Coast business community – and that means 2014 is likely to be a busy year for many on the work front.

So I urge you to make the best of this festive period. Make each moment count with the ones whom you love.

It is these moments that will matter the most in your memory, and the things you will treasure the most.

While you enjoy your break, make sure to be ‘Town Proud’ and shop locally for your Christmas needs, and take visitors to our local cafés, restaurants and centres to help support our local tourism industry.

May I wish each and every one of you a happy and safe festive season.

Sunshine Coast Mayor Mark Jamieson keeps BM readers up to date on what’s happening on the Coast.

As a business owner, you’ve got a lot of issues stealing your time!

What’s stealing your time in your business?

Haycroft Workplace Solutions helps get some of your time back by providing: • Total workforce outsourcing solutions • Payroll processing • Human resources and industrial relations support • Workplace health and safety management • Flexible employment arrangements for happy staff So you can manage your workers without employing them... Now that’s keeping it simple!

If you call us to find out more about our services, we will provide you with a FREE AUDITING TOOL to assess your potential areas of concern and how we can remove them.

Haycroft Workplace Solutions has been essential in administering our payroll service right from the beginning. All I have to do is submit the total hours each week and the rest is done. Haycroft keeps us totally up to date with all the ever changing rules and regulations of Industrial Relations. I’m confident to say Haycroft has not only improved our bottom line as promised, but much more. Thanks guys!

David Hamester, Meatworld and Fishworld

8 ISSUE 57

1300 766 380

reception@haycroft.com.au www.haycroft.com.au

HAYCROFT WORKPLACE SOLUTIONS

Keeping Employment Simple

Palmer Motorama’s Rolls-Royce Silver Seraph is fit for

royalty

When Palmer Motorama opened its doors for the first time in mid-November this year, eager car buffs were be able to feast their eyes on the classic and the classy, with a spectacular range of vehicles on display.

Not all are from a bygone era however.

Some hail from more recent times but still rich in history, luxury and relevance.

One such vehicle is the arctica white 1999 Rolls-Royce Silver Seraph which was purchased specifically for display at Palmer Motorama.

The stunning ‘Roller’ is a prime example of turn-of-the-century luxury that is not only fit for royalty, but was purchased by royalty. A member of the Royal Family of Dubai was its first owner, ordering the car from new with a range of add-ons like a large sunroof, a rear seat entertainment system, chrome wheels and more.

Starting at $USD220,000, the Silver

only four years before the Rolls brand

Seraph was one of the more expensive

eventually fell under the wing of BMW.

cars of its day and only a little over 1500 were produced before RollsRoyce introduced the Phantom.

Palmer Motorama curator Dylan Higgins says the Silver Seraph was a hit with car lovers thanks to the attention to detail,

This particular specimen spent the

luxury features and sheer elegance

majority of its life in Florida and has

that Rolls-Royce is famous for.

clocked up just over 50,000 miles.

“You only have to take a close

Inside and out, it’s like new, with no evidence that it was ever pushed to its top speed of 230km/h.

look at this car to understand just how special it is,” Higgins said.

“It’s full of power and precision with

Packing a 5.4-litre, V12 engine, the

an interior that says everything about

luxurious Silver Seraph was the first

the Rolls-Royce brand. The top

Rolls-Royce to be powered by twelve

quality leather upholstery and classy

cylinders since the Phantom III and

veneer panelling on the dashboard

was the last Rolls built in Crewe. The

is exactly what you would expect

model remained in production for

to find. She’s a beauty.”

BUSINESS MATTERS 9

localsuccess

THE PICKUP COMPANY

Celebrate good times and relax with the knowledge we can get you there and back safely.

All group charters catered for, from the Sunshine Coast to the Gold Coast and anywhere in between.

Weddings, Christmas parties – get togethers of any type; we can accommodate groups from three up to 70 people.

Great flexibility allows you to relax without having to watch the time so

you can celebrate the events for as long as you wish.

We also have the ability to

We now have 15 vehicles on the road so, no matter how far and wide your location, we get you to and from the event as quickly as possible.

‘GET PICKED UP BY THE

If you choose to celebrate ‘far away’ – let us assist you get there and back with our Airport Transfer Service; with Economy, Express and Private Transfers available.

transport large groups.

PICKUP COMPANY’ Many thanks to all our existing customers and referrers. We hope to continue to grow so we can maintain and increase our services.

Phone 5450 7608 www.thepickupcompany.com.au

SOME ACCOUNTANTS CRUNCH NUMBERS… WE CHANGE LIVES! RjS Accounting Services are a small firm doing BIG things!

SET YOURSELF FREE! The team at RjS say, “We are not just accountants. We work together with you to make a real difference in your business and your life. We offer pro-active service and creative solutions. Our aim is to help you achieve more than you ever felt possible, and have fun doing it!”

CONTACT THE TEAM AT RjS ACCOUNTING SERVICES TO SET YOURSELF FREE! Receive a FREE CONSULTATION and a ‘BUSINESS HEALTH CHECK’

Are you...

• Treading water • Unable to go on holidays for more than a week • Stressed and worried about numbers and cash flow • Feeling overwhelmed by the amount of work to be done

“For the first time in more years than we can remember, Kevin and I feel that our luck is starting to change and we might not need to work our butts off like we have had to do, till we drop dead! You have made a difference to our lives more than you can imagine.” Kevin and Janelle Anderson 10 ISSUE 57

Since working with RjS Accounting Services we are...

• Swimming with our head above water • Able to take a month off • Less stressed about our numbers and cash flow • Smiling

Suite 19, 97 Poinciana Avenue, Tewantin Ph: 07 5449 9299 www.rjsaccounting.com.au

MONTEGOS AND M2 OPEN EVERY DAY DURING THE HOLIDAY SEASON Business Matters talks to Stewart Burchell from Montegos and M2 Pizzeria and Wine Bar, two side by side destination Restaurants set on the spectacular iconic Double Bay, at 5 Grand Parade, Kawana Island.

M2 has just celebrated their first birthday. M2 is famous for it’s great pizzas, great wine, excellent service and awesome outlook, right on the water.

Stewart is dedicated to both businesses and is especially proud of M2, he shared that on any week night they are still surprised by the number of take away pizzas they do, and Friday and Saturday nights are always MASSIVE. People just love that they can order a take away Pizza of such high quality and great taste that is also affordable.

Stewart believes the reason for this is that locals know that they can expect

and get great food, great service and a friendly smile at a great price.

Despite recent rumours of distraction Stewart assures us that his commitment and dedication to his food, and his reputation is, as always, second to none. He is passionate about food and passionate about his Restaurants assuring their guests a consistently high calibre of food, wine and service.

or family. They believe that this is the perfect place to celebrate the best the Sunshine Coast has to offer.

They will be open every day over the holidays.

Any bona fide Business Matters advertiser will receive a 10 per cent discount card at Montegos or M2.

“I can personally share that Mr Magic and I often eat at Monteogs and M2 and we are never disappointed, both quality of the food and the fun atmosphere, great views, great service, assure that we always go home having enjoyed a great evening.”

Montegos and M2 are excited about the upcoming holiday season at the Restaurants and invite you to come in and share some great food, great wine and a few laughs with friends

www.palmercoolumresort.com.au Warran Road, Coolum Beach, Queensland Australia T. 07 5446 1234 BUSINESS MATTERS 11

feature

A minute with ... feature

We spend a minute with some local businesses here on the Sunshine Coast. One thing that Sunshine Coast people do well is support each other. Business Matters supports this wholeheartedly; we know that you will try to buy the product or service you are looking for locally first. Sure, sometimes for whatever reason that isn’t possible, but on the whole that is very much who we are. The next time you are surfing the net looking for a product or service, make sure you are searching locally; if we all do this whenever we can, we believe it will definitely make a difference. Here are just a few for you to have a look at.

A minute at...

Hello Hampers Hello Hampers was established in 2004 as a family business located on the Sunshine Coast. We deliver ‘Presentation Gourmet Gift Baskets and Hampers’ across Australia making them the perfect gift for all occasions.

Hello Hampers can handle all your individual or bulk hamper requirements whether for Christmas or that special seminar/function or thank you gift. If you need only one or 1000 hampers give us a call and be pleasantly surprised as will your recipient(s).

Sending a Hello Hampers makes you stand out from the crowd and aids in creating positive feedback.

Hello Hampers has an extensive range of over 15000 products including Chocolate Blueberries, Drunken Apricots, Plums in Port, Crackers, Cheese, Chocolates and Alcohol. Hampers range from $60.50 through to $600 or we can custom make them to suit your needs.

‘One Call Delivers All’ call now 1800 426 685, www.hellohampers.com.au

FAVOURITE QUOTE

“We make a living by

what we get. We make

a life by what we give.”

Winston Churchill

12 ISSUE 57

BUSINESS MATTERS OFFER All hamper orders between

9 December and 16 December 2013 receive 10% OFF (Excludes Delivery).

Just enter the code ‘Santa’ when ordering on-line or phone us on 1800 426 685.

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A minute with... feature

A minute with...

Amanda Opanubi, Proof Designs Amanda Opanubi from Proof Designs is living proof that you can have your cake and eat it too. Three years ago, she gave birth to her second child and left full-time employment. At that time she became a freelance graphic designer; still working, but this time self-employed, working from home with the hours that suited being a mum and putting her family first.

Amanda has a few quite high profile clients, including Business Matters Magazine, Why Fitness Magazine and Annette Sym from the Symply Too Good Cookbooks, to name a few.

Vickie Magic from Business Matters says, “The thing I love the most about Amanda is nothing is too much for her. Her attitude, even when others would be completely stressed, is always a can do attitude; she never just gets the job done, perfection and attention to detail prevail. Even at times when others would take shortcuts Amanda makes sure that she never drops the ball.”

If you are looking for a graphic designer for a logo, brochures, flyers, business cards, annual reports, or anything print related, Amanda is passionate about assuring that you will get the best job possible.

P. 0404 474 556, amanda@proofdesigns.com.au

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Keep calm and

Amanda would like to offer you a guarantee

carry on.”

that she will quote you ONE PRICE, and that price covers until you LOVE LOVE LOVE her work. Fine and OK are not

enough, you have to love it before you pay.

proofdesigns create. design. inspire.

A minute at...

Bellingham Maze Businesses use team building activities for many different reasons such as getting to know each other better, motivation, improving communication, boosting morale, improving productivity and many more. Great teamwork is a key success factor in any business, and any organisation can use team building activities to promote better teamwork in the workplace.

The idea is to perform a range of fun and challenging activities which also have the side effect of building teamwork skills that can help improve employee performance and productivity in the workplace.

Facilitated team building activities at the Bellingham Maze tourist attraction will have your organisation well on its way to building a team of peers that work well together, are productive and have a renewed focus.

Owner of Bellingham Maze, Sophy Wrangell, has an EMBA and Diploma of Tourism together with 25 years of hands on experience in people management, marketing and business management. Her team building sessions are engaging, interactive and fun.

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Aim for progress

Meet with Sophy over a FREE cappuccino to discuss your business and how we can design a specialised team building event.

not perfection.”

Phone 5445 2979

274 Tanawha Tourist Drive, Tanawha www.bellmaze.com BUSINESS MATTERS 13

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A minute with... feature

A minute with...

Anthea O’Sullivan-Kovacevic Sunshine Coast business woman Anthea O’Sullivan-Kovacevic from AOK Risk Solutions grew up in the country and holds on tight the traditional values of integrity, which is also reflected in Anthea’s own ethics and work.

Anthea has worked in the personal insurance industry since 2003, starting out as a Territory Manager. Four years ago, Anthea Kovac Insurance was established and in July 2012, to reflect the growth and new levels that were being hit, the business was rebranded as AOK Risk Solutions. Anthea and her staff are professional and very easy going by nature. AOK’s clients absolutely love how easy they make doing business, travelling to their clients at a time that suits them.

“The whole process often doesn’t cost the client anything from the hip pocket, as we can set insurance up through a super fund, meaning the super fund pays for the insurance premiums,” says Anthea.

M. 0409 342 552, P. 5414 9030, E. anthea@aokrisk.com.au, www.aokrisk.com.au

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Be the change that

The first consultation

you wish to see in the

with AOK is free.

world.” Mahatma Gandhi

A minute with...

Earle Taylor, Your Leadership Unleashed Earle believes that leadership is essentially an ‘inside job, starting from within’. An internationally accredited coach and trainer, he provides individual and team leadership training and coaching to the wider educational and business sectors, both within Australia and overseas.

Do you dare to dream of the future that you and your organisation deserve? Do you deserve to make those dreams your now? Are you ready to do whatever it takes? If so, Earle can help.

Michael White, Aus IDentities Michael is Director of Aus IDentities, providing specialised workshops throughout Australia on the topic of personality. They have assisted thousands of people to improve the quality of their personal and professional lives. Michael is the author of three books on the subject of personality, and has regularly appeared as a guest speaker, working with groups such as ABC radio, University of the Sunshine Coast, Rotary and Lions Clubs, and the Business Women’s Network. www.ausidentities.com.au, www.yourleadershipunleashed.com/about/

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“If you plan on being less than you are capable of being, you will probably be unhappy all the days of your life.” Abraham Maslow

20% off the cost of both the one-day workshop series, and any in-house program for all Business Matters readers.

14 ISSUE 57

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Daisy’s Place Daisy’s Place celebrated their second birthday on the 5th December.

Daisy’s Place will always have a special place in the hearts of locals and travellers who have ventured their way along the Sunshine Coast.

Built back in 1923 by ‘Daisy’ Emma Johnson and her husband Samuel Dorrington Johnson, it began life as The Rustic Cabin, offering home-made pies and Devonshire teas. It was a place where all walks of life could enjoy a lovingly prepared snack in the shady Jowarra Scenic Park.

Owner Sue Joseph says, “We’re paying homage to a truly great lady who originally owned and almost single-handedly ran The Rustic Cabin. It will always be a huge part of the local community and keep giving travellers a place to enjoy themselves for many years to come.”

Nowadays Daisy’s Place brings a new dining experience to the Sunshine Coast with the warmth of traditional recipes, the luxury of stylish chic furnishings and beautiful water scaped gardens. One of Sue’s guests recently commented, “The decor, the food and the services make me feel like I am at a five star restaurant in New York.”

P. 5494 5192, www.daisysplace.com.au

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Is it nice, is it

Mention BM to receive a free trial of what Daisy’s Place team members believe to be the best coffee on the Sunshine Coast. No conditions apply.

necessary, is it kind?”

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Shirley Leacy from Element on Coolum Beach Element on Coolum Beach is the ultimate in luxurious accommodation. Complete with its own day spa, heated pool, award winning à la carte restaurant, Thai restaurant, French patisserie and the Coffee Club onsite, this architecturally designed resort combines the best of urban chic and beachside living, including convenient location, impeccable design and not to mention the friendly local community. The resort features spacious, fully self-contained one, two and three bedroom apartments, fabulous sub-penthouses and a gorgeous penthouse complete with its own lap pool.

As manager of Element on Coolum Beach, Shirley Leacy is passionate about customer service and shares how her team treat all the valued guests as friends.

Shirley personally received the accolade of Sunshine Coast Business Awards Finalist 2013 - Outstanding Business Person of the Year. Element on Coolum Luxury Holiday Apartments was awarded Trip Advisor Certificate of Excellence Winner for 2013.

P. 5455 1777, www.elementoncoolumbeach.com.au

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Opportunity is

Book a weekend getaway at Element on Coolum and receive a late check out on Sunday.

fleeting, routine

remains a long time.”

BUSINESS MATTERS 15

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Dave Collidge, Eyewitness Security Dave Collidge has a background in electrical engineering and has been in the security surveillance industry for the last ten years, supplying and installing surveillance systems as far away as Tasmania. His company, Eyewitness Security Cameras Pty Ltd, has been based here on the Sunshine Coast for six years, tailoring systems for the domestic, commercial and industrial markets.

Aged care facilities, medical centres, schools, hotels, shops, factories, animal refuges and domestic residences are among the many facilities currently protected

by Eyewitness Security Cameras. With high speed internet access it is possible to view live feed or review stored events on your server from anywhere in the world.

The system is designed to be simple to use – just plug it in and it works. The biggest difference to CCTV, apart from being more intelligent, accessible and affordable, is the revolutionary patented design that intelligently analyses the camera input. This allows the user to both capture specific video or images and to filter false alarms.

M. 0419 664 044, www.eyewitness.net.au

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Mock not any man, for every man knows something you don’t, even if it is only his own name.”

Free no obligation audit

and written assessment on any existing surveillance

system, valued at $350.

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Ben Poole, Innovation Renovations If you didn’t get lucky the last time you dropped your phone or one of your technical devices is refusing to cooperate, worry no more. My name is Benjaman Poole, an owner/operator of a local business that offers same day iPhone/Smartphone and tablet repairs so you don’t miss that important call or crucial message. Quality service and parts without the top dollar pricing, we even do in and out of warranty repairs for most apple devices. I come onsite and repair most devices within the hour. I have been working in the technology industry for over a decade and have access to worldwide knowledge to ensure that your technology questions are always answered. When you have ‘that’ problem, where it does ‘the thing’ I will have ‘The answer’. Give me a call today to get your device booked in and repaired before you even had time to realise it was broken. With our extended business hours, home or office, there is always time to get your device fixed.

Open Monday to Sunday 8am to 8pm (because business never sleeps), call us on 0430 500 395, Like us on facebook www.facebook.com/FixITphone

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“Be nice to nerds. Chances are you’ll end up working for one. Technology is the lifeblood of the 21st century.

Remember that one machine can do the work of 50 ordinary men but no machine can do the work of one extraordinary man.”

Mention this ad during Dec/ Jan and get your iPhone 4/S Screen Replaced for just $49 or iPhone 5 for just $159. That is over 30% off our usual price.

Book now to take advantage of this awesome deal.

16 ISSUE 57

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Kreshendo Kreshendo are a Sunshine Coast team of brand strategists, designers and digital developers who develop and manage websites and eCommerce solutions for clients such as Cricket Australia, ESPN, KFC T20Big Bash, International Cricket Council, the British and Irish Lions, NRL, Football Federation of Australia, Surf Life Saving Australia, V8 Supercars, Fangear.com and more.

Whether you are a small, medium or large organisation, there is no need to look beyond the Coast for an agency with a track record in developing digital solutions for national and international brands. There is one right here, ready to help orchestrate your online brand success!

Contact Mark on 07 5408 5100, www.kreshendo.com

FAVOURITE QUOTE

“Deciding what not to do

is as important as deciding what to do.” Steve Jobs

BUSINESS MATTERS OFFER Kreshendo is offering a free one-hour digital brand audit for Business Matters readers. Simply call to arrange a no obligation assessment of online strategy with our Mooloolaba based team.

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RjS Accounting Services Our team is committed to making a difference in everything we do.

We live our dream inspiring others to do the same.

We are determined that business owners should be able to leave their business for periods of time without stress, confident that the business will continue to thrive while they are living their dream – whatever form that takes. We work together with our clients to make a real difference in their businesses and in their lives as well.

Our mission statement? To help our clients achieve more than they ever thought possible, and to have fun doing it!

“For the first time in more years than we can remember, Kevin and I feel that our luck is starting to change and we might not need to work our butts off like we have had to do, till we drop dead! You have made a difference to our lives more than you can imagine.” Kevin and Janelle Anderson Suite 19, 97 Poinciana Avenue, Tewantin, P. 5449 9299, www.rjsaccounting.com.au

FAVOURITE QUOTE

“Dream as if you’ll live

forever. Live as if you’ll

die today.” James Dean

BUSINESS MATTERS OFFER

A free consultation and

a Business Health Check

BUSINESS MATTERS 17

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Wall Vision As a business owner, do you want to stand out from the crowd? We have over 15 million ideas to help you!

Wall Vision is a Sunshine Coast based small business, specialising in cost-effective, innovative, self-adhesive wall murals for the home as well as commercial use. Their product is the highest quality 3M vinyl adhesive, which can be customised to suit your business and give you and your customers that ‘wow’ factor. What’s more; it’s very affordable, easy to put on, removable and versatile. Unlike other products, there’s no mess, and no stress!

Wall Vision would love to help you improve the look of your business. From reception areas, cafés, bars and clubs, to offices and boardrooms, they have a solution for you. They will even help you pick your wall and place on your logo, text or image to improve your branding.

Check out the range at www.wallvision.com.au or choose your own. You’ll be amazed at the possibilities!

M. 0488 809 255, info@wallvision.com.au, www.wallvision.com.au

FAVOURITE QUOTE “A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”

Rosabeth Moss Kanter

BUSINESS MATTERS OFFER

Free standard logo, image or text placement on your wall. Valued in excess of $60, and valid until the end of February 2014.

WALLvision think inside the wall

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Maleny Cuisine It is hard to miss Maleny Cuisine’s kitchen once you reach Runway Drive at Mudjimba; you simply follow your nose! The delicious flavours you smell are just the beginning.

“We have some unique flavour combinations in our condiments range. In order to ensure these combinations work, we are passionate about using the freshest local produce. By buying our fruit and vegetables whole and then processing them on site, we are able to achieve the freshest tasting, gourmet quality condiments,” says Marina Nicholl, director of Maleny Cuisine. “We are also very proud of the fact that our products are suitable for people following a low salt diet and that most are gluten free.”

Maleny Cuisine has recently launched a new gift range, using their delicious products in a range of gourmet boxes and hampers. These are ideal corporate gifts year round, but also perfect as an end of year thank you gift or Christmas gift. Visit their website www.malenycuisine.com.au for more information.

P. 5448 7811, www.malenycuisine.com.au

FAVOURITE QUOTE

“You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.” Unknown

18 ISSUE 57

BUSINESS MATTERS OFFER

Free delivery!

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Lynn Preece, Nutritional Therapist, Kings Mountain Detox “I love helping clients achieve their ideal weight and adopt healthy new habits – for life! At Kings Mountain Detox, I use a variety of approaches to help clients reach their goals, most importantly educating them about healthy lifestyle principles, as described in my book It’s All Good: Your ‘No Stress’ Guide to Mega Health. I also support clients through the very successful hCG diet. This innovative protocol uses homeopathic drops and an alkalising diet to unlock those resistant fat stores.”

The results speak for themselves.

Lauren F, Financial Planner, Noosaville: Lauren works in a high stress role. Throw an upcoming wedding into the mix, and the kilograms crept on. Despite regular sessions with a personal trainer, Lauren found she just could not shift the kilos.

After three weeks on the hCG program, Lauren had lost the extra five kilos she was carrying and lost centimetres in all the right places. She looked fantastic for her wedding and tropical honeymoon. With her weight back where she wants it, Lauren is finding she now has the tools to keep it there, combined with her normal healthy active lifestyle.

Book your consultation 0411 237 357, info@kingsmountain.com.au, www.kingsmountain.com.au

FAVOURITE QUOTE

“Every good and perfect gift is from above.”

BUSINESS MATTERS OFFER

Sign on for the full program and receive 15% off all follow up consultations, and a complimentary copy of my book – ‘It’s All Good’.

A minute with...

Jon Colley and Tammy Reid, Loan Wize If you are looking for a mortgage broker with a professional difference, one that cares about you and your family, and one that provides recommendations based on all your personal information to ensure the mortgage is tailored to you, then you have arrived at your destination.

Loan Wize commenced in its current format in July 2009, when two friends Tammy Reid and Jon Colley joined forces. They both have extensive experience in the banking and finance industries and are passionate property investors. Tammy and Jon are specialists when it comes to buying property through Self Managed Super Funds.

If you are sick of visiting bank after bank after bank, then wise up to the best way to finance. Loan Wize take all the hassle out of dealing with the banks directly, by doing all the hard work for you. They build meaningful relationships to make lending as comfortable as they can, and will filter 500 different products from 40 different lenders to find the best policy for you.

1300 loanwize, P. 5443 6522, www.loanwize.com.au

FAVOURITE QUOTE

“Twenty years from now, you will be more disappointed by the things you did NOT do than the things you did.

Explore, Dream, Discover.”

BUSINESS MATTERS OFFER

Spend 30 minutes with us to discover three ways to save money on your existing or new loan.

BUSINESS MATTERS 19

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Target Training The Target Training team is all about finding the challenge that inspires our clients to be the best that they can be. Take our International Sales and Leadership Congresses. A vibrant, interactive learning experience, these congresses offer attendees a unique opportunity to: build their customer service, sales and leadership knowledge; practically implement strategies and tools garnered from industry experts in an environment far outside their comfort zone and develop mutually beneficial networks with a diverse selection of business professionals.

Don’t just take our word for it. 2013 Bali Congress attendees’ testimonials say it all. We are proud to have facilitated individual growth for so many professionals and to have witnessed how the practical application of their Bali experience into their business has yielded real, quantifiable results. We look forward to having you join our team for a unique learning experience.

P. 5452 7722, catherine@targettraining.net.au, www.targettraining.com.au

FAVOURITE QUOTE

“If it doesn’t challenge you, it doesn’t change you.” Fred DeVito

BUSINESS MATTERS OFFER For the first client to ring from this ad a $500 rebate from any training package that Target Training offers in Australia or overseas.

The first five to book the Bali sales congress from this ad will receive a 10% discount plus in-room massage for two in Bali.

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Rebecca Ramsay, Clear Light Capital With a background spanning corporate to small business, employee to business owner, Rebecca’s experience, passion and commitment to finding the most effective strategies for success has resulted in Clear Light Capital.

Clear Light Capital is an advisory where business owners and entrepreneurs can gain accessibility to the corporate strategies used regularly by large companies. By making these available to, and manageable for, small and medium businesses; growth, increased business value and exit opportunities enter the scope of what is available no matter what your business size.

Following a corporate career and living overseas, Rebecca started The Chopping Block Café in Buderim in 2002 and after a successful exit, food writing and professional development, began working with other businesses to identify opportunities for operational improvements and growth strategies. Through her work with dozens of Sunshine Coast businesses in training and education she has an intuitive finger on the pulse of the issues and opportunities facing businesses today.

M. 0403 235 603, strategy@clearlightcapital.com.au

FAVOURITE QUOTE

“Our power lies not in what happens to us, but our response to what happens to us.” Stephen R Covey 20 ISSUE 57

BUSINESS MATTERS OFFER Are you already kicking goals? Are you wondering what’s next? Are you done with the status quo and ready to take a strategic approach?

Contact us before the end of January 2014 to book a How Exit Ready Are You advisory session for $259 and receive a $259 Joint Ventures Value session with our compliments.

Corporate Advisory, Capital Raising, Strategic Planning

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Tint-a-Car You can find Tint-a-Car in four Sunshine Coast locations – at Maroochydore, Currimundi, Noosaville and Nambour. Tint-a-Car can take care of all of your tinting needs, not just for your vehicles, but for your home or workplace as well, keeping you cool in the summer and warm in the winter.

Whether you are tinting, protecting or wrapping, Tint-a-Car offers superior products backed up with genuine, nationwide warranties. Tint-a-Car prides itself on using the finest quality films the industry has to offer and can fit home and office window films as well as car window tints. They also offer electronic and chemical rust protection, vehicle interior protection products, paint protection, vehicle wraps, reverse parking sensors and central locking.

CURRIMUNDI, 718 Nicklin Way, P. 5493 3700 MAROOCHYDORE, 19 Kayleigh Drv, P. 5443 6166 NAMBOUR, 26 Price St, P. 5441 4146

NOOSAVILLE, 1/122 Eumundi Road, P. 5449 0244

FAVOURITE QUOTE

BUSINESS MATTERS OFFER

“What we do, we do

$100 off OCTANE – the darkest legal tint

WELL!” Barry Schefe

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Harlequin Blinds and Security Harlequin Blinds and Security has been on the Sunshine Coast since the early 1990s.

Marilyn and Julian Black took over the business in the early 2000’s. They originally manufactured vertical drapes and security doors in the Sunshine Coast area. Since then the Company has grown to become one of the Sunshine Coast’s best known manufacturers and suppliers of internal and external home improvement products.

Their reputation was achieved by their aim of always putting the customer first.Harlequin Blinds and Security is a member of the FashionLine network of blind manufacturers.

This is a group of 25 manufactures around Australia who organise better pricing from suppliers, buy exclusive fabric ranges and share ideas and technology. Belonging to the network gives Harlequin Blinds and Security’s customers access to the quality, range and prices of a national company with the service, care and reliability of a local company.

Harlequin Blinds and Security manufactures and supplies the most comprehensive range of home improvement products, including blinds, awnings and security doors, making them a one-stop home improvement shop.

P. 5476 9888, www.harlequinblindsandsecurity.com.au

FAVOURITE QUOTE “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

Martin Luther King, Jr.

BUSINESS MATTERS OFFER

Mention this ad to receive 10% off any product ordered before 31st January 2014.

BUSINESS MATTERS 21

“the seven things about money... ...i wish they haD toLD me at sChooL” ViCe Go for ad where To for k n a b go to a Most people ts un o cc a e right bank h ug advice on th la a f have. A bit o fit ro p and loans to r ei th you consider e us o really when m e th like asking margins. It ’s I wish I the cheese! where to put meone so ught to ask had been ta ay of w t ney the bes who has mo handling it.

 words of wisdom from Think money’s key speaker

Chris Childs

anised The more orG ore yoU are The m e aV money yoU h ganised or t you ge It is a fact that if more of ve ha , you with your money u don’t yo e, tim it. Bills get paid on es, fin on oney waste precious m and ts, en ym pa fees and overdue r fo rk wo ey on you make your m sh ca A u. yo t ns ai you instead of ag s te ra le ce ac m ra management prog on and wealth your debt reducti creation.

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Download KS! FREE E-BOO .au ww w.thinkmon

22 ISSUE 57

ey.com

The power of separaTinG yo Ur Life from yoUr in VesTmenTs One and a half million people in Australia invest in property, only 0.

5 per cent get to fiv e properties or more. Why? They don’t keep their personal and inve stment money separate. I wish I had learned the key to successful investing and stress-free living was to keep thes e sides quite separa te from each other.



CrediT Ca rds are JU sT Like GUn s A loaded g un in a pla yground is dangerous, but treated correctly it isn’t. Credit cards are th e same.

Most of us just use the m to help th banks, but e you can turn the tables and use the banks’ mon ey for free and use yo ur money to reduce you interest. Th r is secret co uld have saved me th ousands!

aTion soLid T friend n o C Bes deBT y yoUr e B enem Can orsT w r U nd or yo edit card a an r c me lo g n h our o lidati y o s to h n n c o a C ebt o ents e mer d repaym unt of r consu u o y o duce the am een can re lower had b d I n h a is th w n I o then m ay. oney to t you p m s e a r tr te in faster, is ex much use th n in a to lo ld e to p aga e hom me tra th a s e c e u s u red into th precio ot fall ing up n ed for r s and n u u b been ain – e g v a a d h an uld that co equity ng. investi

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noT To assUme a home Loan is a LonG-Term deBT

I wish I had been taught that a home loan doesn’t have to be a stone around my neck for 25 years, or best case, if I paid weekly or fortnightly, 17 years.

What most people don’t know is that handled correctly a mortgage should be paid off in five to seven years just by doing your banking differently.

thinK money $ thinK ProPerty $ thinK weaLth

ifIf you thinK THINK there is no one to turn to...thinK to...THINK again... ask oUr deBT redUCTion speCiaLisT yaseen hULL for his hoT saVinG Tips! sTep 1 GET THE RIGHT LOAN sTep 2 SET UP YOUR MONEY PLAN – (CASH MANAGEMENT) sTep 3 USE A CREDIT CARD sTep 4 BANK YOUR PAY INTO YOUR LOAN sTep 5 STAY ORGANISED sTep 6 NOW START REALLY GETTING AHEAD ... INVESTING sTep 7 KEEP PERSONAL AND INVESTMENT BANKING TOTALLY SEPARATE

arn the Come and le ucing debt secrets to red wealth and creating erty at one through prop events. of our FREE vents com.au/e

oney. www.thinkm

“banKing your money straight into your home Loan is LiKe going straight to the whoLesaLer – saving you a fortune!”

Contact us today to find out more. thinkmoney.com.au or Call 07 5430 4777

Like us on Facebook to receive your FREE Wealth Coaching Session with Chris Childs! www.facebook.com/thinkmoneyaustralia

BUSINESS MATTERS 23

Who are we?

Each year over 12,500 volunteers work in teams to: • Plant more than 1 million trees for habitat and land restoration and action on climate change • Collect over 1,000 tons of native seed for revegetation and reforestation projects • Build and restore over 300 kilometres of walking tracks and boardwalks • Install more than 80 kilometres of conservation fencing to protect vulnerable areas • Complete 500 wildlife surveys to assist with threatened species management • Deliver in the order of a million hours of conservation volunteering Conservation Volunteers is a national, not-for-profit organisation with 21 offices throughout Australia.

What are we doing locally?

How can you get involved?

To become involved, or learn more about CVA, contact Mark Dwyer.

0404 828 921

• Restoring and improving Richmond Birdwing Butterfly Habitat. Site locations – Sunshine Coast Hinterland. Tasks – site preparation and Richmond Birdwing Vine Plantings. Project Partners include – Sunshine Coast Council Land For Wildlife Program, Wildlife Preservation Society of QLD, the Richmond Birdwing Butterfly Conservation Network • Habitat improvement, track work, light construction, Project Partner – the Australian Koala Foundation.

Sunshine Coast Hinterland [between Kenilworth and Eumundi].

Instead of your golf day sponsorship this year, why not take the team on a local conservation volunteer team building day. Ask us for pricing details.

Ask about our corporate membership

Just $75/year.

 Support your local conservation volunteers. Just $50 a month to have your logo here!

HAYCROFT

M A T T E R S

WORKPLACE SOLUTIONS

Keeping Employment Simple

www.conservationvolunteers.com.au

M A G A Z I N E

socialmediabusiness

SOCIAL MEDIA BUSINESS with Lisa Harrison

You want your website, social channels, etc. to rank on this first page of Google for keywords relating to your business so that online users will click on your page before your competition.

So, as an example, if you have a florist in Maroochydore, online you’d be aiming to rank near the top of the first page on Google for keyword searches like ‘florist Maroochydore’, or ‘bouquets Maroochydore’ or ‘floral arrangements Maroochydore’.

I’d like to share a pearl of digital wisdom as I’ve just come back from the Australian ProBlogger Conference for 2013 at the Gold Coast. As I put this article together readers must note: this is for bloggers and non-bloggers, alike.

I won’t lecture you on ‘Why you should start a blog’ (you should) or ‘Why writing blogs consistently works’ (it does).

Although inspired by ProBlogger 2013, this article is, in fact, about search engine optimisation (SEO).

Anyone who has some sort of digital footprint should care about SEO. Without getting too complex, SEO is the great game we’re all trying to win online. Essentially it’s about crafting your online channels, like your website or social media profiles, to help you rank on the first page of Google.

Only use one keyword or phrase per blog and include synonyms for that keyword in the blog to show Google you’re not keyword bombing.

Once a blog is written, it’s time to get tricky. Here’s my list of five tips to optimise each blog post so it helps your business rank for your keywords:

Boosting your ranking with keywords is where blogging can help your SEO.

FIVE STEPS TO USE YOUR BLOG TO CLIMB THE GOOGLE SEARCH LADDER

purposes by writing legitimate blogs about anything that relates to your industry, but always be injecting those important keywords.

How does your blog do this? Google’s search algorithms (how it chooses the pages it does in each search) are complicated and, for the most part, a secret; however, we do know that using keywords helps a great deal.

1. Make sure each blog’s image has the keywords for the related blog in the filename before uploading it to your blog.

2. Try to use headings to give the blog document structure. Inject keywords and synonyms for the keywords in these headings.

3. Google looks at all the content on your site and how it interrelates internally, so always link to at least one other blog you’ve published.

OK, for those who may already understand SEO, I admit there’s more to it than simply having keywords. For the rest of you, as an example, Google knows when websites attempt to ‘keyword-bomb’ a page. So if there is a webpage that simply has the phrase ‘Florist Maroochydore’ repeated again and again and so on, Google will mark this page as spam and reject it from search results altogether.

4. Make use of plug-ins like All in one SEO or Yoast. These are automated programs designed to help optimise your blogs for you.

Keywords are still number one on the list of items Google checks when ranking any online channels in search results; you just have to be clever about how you use them.

Lisa Harrison is the digital expert and co-director at POMO, a creative agency specialising in customer engagement. Lisa specialises in the field of digital and social media marketing.

So, back to blogging; what you should aim to do is use your blog for SEO

5. Write guest blog articles for other blog publishers, particularly blog publishers who have ‘authorship’. This means look for bloggers in Google searches whose faces come up as a little thumbnail photo beside their result.

Be a part of Lisa’s mentoring program by phoning 5441 6605 or visiting www.lisaharrison.com.au

IDENTITY CRISIS? IS YOUR BRAND IDENTITY AFFECTING YOUR PROFITS? WE CAN HELP. CALL NOW. EXPERIENCE THE DIFFERENCE.

MARKETING • BRANDING • CREATIVE • ONLINE

07 5437 7788 www.chilligroup.com.au

BUSINESS MATTERS 25

CELEBRATE the WHO’S WHO behind Ron Hill Automatics Congratulations to a very special team that’s behind the success of the Coast’s leading automotive workshop. How could this workshop be any different from the many other mechanics on the Coast?

Is it the technical ability, the communication or maybe the location? With all these factors in mind, the most crucial element is the people behind the front doors, the ones who drive the business.

Today we celebrate having these guys as part of our team.

Back row, from left to right: Angela, Chris, Jason, Nick, Tim, Tony, Bill, and front is Sandra

Can you guess the who’s who in our very special team of wonderful personalities that make up the Ron Hill team?

Among our team is someone who grew up in Gladstone and had holidayed on the Sunny Coast as a child and always wanted to live here.

Loves camping, going to the beach, travelling and yoga.

Has been in the automotive industry for 11 years, with experience from Mercedes Benz, VW, Subaru, Mitsubishi, Suzuki, Kia and Nissan.

This person says he is going for his dinner and it’s only lunchtime, likes to whip Bill in a game of pool and says that his mother loves him! Is a qualified vehicle spray painter, heavy specialised earth moving equipment mechanic and spent

Skills + Action = Achievement.

It won’t just ‘happen’.

Ben Starr, Managing Director and co-founder of award winning business O2 Environment + Engineering, graduated from USC’s Executive MBA program in 2012.

Make 2014 the year you advance your career and business success.

Started on the Sunshine Coast in 2009, O2 Environment + Engineering now also has offices in Brisbane and Vietnam. Ben has also referred others to the EMBA program including staff member Kyle Robson, who will complete his studies in 2014. “USC’s EMBA program provided a solid base in each of the aspects needed to effectively manage a business. Kyle is a key staff member who has been identified as a candidate to take on an executive role in our expanding group of companies and I know that USC’s EMBA program will establish a requisite base of knowledge to enable this.”

• Complete an MBA in 2 years —delivered in weekend intensive format.

• Work experience considered for admission.

• Harness the energy of working with a cohort of like-minded professionals.

• Optional international study tour.

• Competitively priced.

Master of Apply now to join the Executive cohort 4 201 Business Administration le.

—limited places availab For more information contact:

USC’s Faculty of Arts and Business on (07) 5430 1259 or email: FABinfo@usc.edu.au

O2 Environment + Engineering won its category at the Sunshine Coast Business Awards in 2010, was a finalist in 2012 and was named as one of Australia’s 100 fastest-growing start-up companies in the BRW Fast Starters list for both 2012 and 2013.

WELCOME TO THE BEST OF

BOTH WORLDS

usc.edu.au CRICOS Provider Number: 01595D

26 ISSUE 57

many years working for Mercedes Benz. Loves time with the kids, riding road and dirt bikes, camping, drinking, 4WDing, DJing doof doof music and going to the gym.

Country born and raised in the peanut capital of Australia – Kingaroy. Moved to the Sunshine Coast for a job opportunity and to live in this amazing place.

Competes in club and state level in Go Karts and shares this hobby with his dad, setting a goal to compete at national level in 2014.

Enjoys fitness, fishing, 4WDing, camping, downhill mountain bike riding and working on cars.

Northside Brisbane born and bred.

Commenced apprenticeship as a mechanic at Apex Automatics in Brisbane. Travelled overseas for a few years. Relocated to Sunshine Coast, worked in two

transmission workshops before joining Ron Hill. Enjoys motorbikes, family, yoga and more yoga.

Is from the home of the best car in the world – Bentley, born and bred in Crewe, Cheshire, UK. Very proud to become an Australian citizen.

Spent six years at Rolls-Royce, 14 years as Automatic Transmission Specialist, over five years at Bentley Motors. Loves to live life to the fullest, which includes cycling, mountain walking, travel, camping, company of friends, the Australian outdoors and world cultures.

Born and bred on the Sunshine Coast. Lived in the same house for over 20 years. Recently moved out with his beautiful girlfriend and her dog. Loves living in Coolum, has recently completed a trade and is gifted with a mechanically orientated mind that is in the blood. Keen

car and 4WD enthusiast with many projects on the go. If not working on the Cruiser it’s the dirtbike or the 1970 Datsun 1200 that has been pulled down to the shell – one day it will be driven!

A big thank you to our team. We appreciate working with you all and knowing you personally. We really do have so many things in common, especially a love of where we live, the great outdoors and of course a passion for all things mechanical.

We look forward to another great year… bring on 2014! www.ronhillautomatics.com.au

Enter our competition to win a free $250 car service by simply guessing who is who from our picture go to our facebook page to enter. www.facebook.com/RonHillAutomatics

Stunning new food menu ranging from breads, starters, entrees, mains, pizzas and desserts…

• New extensive beverage list • Best coffee • Wonderful scones, cakes all day, everyday • Some real treats

eclectic mix

FUNCTIONS, HIGH TEA AND GROUP BOOKINGS

A UNIQUE DINING EXPERIENCE WITH AN

O F N E W Y O R K G L A M O U R & U R BA N S O P H I S T I C AT I O N Daisy’s Place provides an elegant and sophisticated alfresco dining experience within a flirtatious interior of luxury and style. Explore a delicious full menu of traditional recipes while relaxing within the tranquil outdoor and water landscaped gardens.

2859 Steve Irwin Way, Glenview (Just Off The Highway Onto Steve Irwin Way)

NOW OPEN 7 DAYS A WEEK BREAKFAST EVERY DAY FROM 8AM – CLOSE AT 3PM LATE FRIDAY AND SATURDAY NIGHTS FOR DINNER FULLY LICENSED AND AIR-CONDITIONED Email: reservations@daisysplace.com.au

www.daisysplace.com.au

Bookings essential please call 07 5494 5192 during opening hours

BUSINESS MATTERS 27

Welcome mat rolled out for failure It’s fantastic to taste success and equally important to acknowledge and celebrate the stepping stones to those successes too.

Talk to anyone successful in business and they will tell you that the challenges and tough times are where the learning lies. To welcome success you will need to roll the welcome mat out for failures too.

Over a decade ago we started and ran a café in Buderim (The Chopping Block). We realised that the best ingredients list needed to include our mistakes. Trial and error with costings, menus and suppliers meant there were plenty of days we ate our ‘failures’ for dinner (lots of leftovers!). We were focused on finding the next win and that meant constantly recreating our offering throughout the seasons to captivate our clientele and cultivate our bank balance. Over 12 months this approach increased average customer spend by 30 per cent and our customer base by 65 per cent.

By saying no to the fear of failure you are joining a league of business owners and entrepreneurs who have done the same.

“Failures are reality checks”- Gerry Harvey, Harvey Norman

Each issue we will provide a framework to guide you through developing a strategic plan for your business.

1. Choose your belief about failure.

Make it work FOR, not against your future growth.

2. Have a plan to respond.

Don’t fail to learn and leverage.

3. Retain control.

Test in small chunks.

If you are prepared to fail, you are prepared to flourish!

Rebecca Ramsay Clear Light Capital SS 01 What’s your problem?

More specifically, what problem do you solve? To ensure you are making strategic decisions you must clearly identify your customers and the problems you solve for them.

1. List all your customer groups (you likely have more than one) 2. For each customer segment define what is the problem you solve for them.

3. For each problem you identify, ask ‘what else...’ minimum three times!

Want feedback? Email your work in progress to strategy@clearlightcapital.com.au for personalised feedback before the next BM issue.

About us Rebecca Ramsay, Director Clear Light Capital provides strategic guidance to take your business value to the next level. We focus on leveraging what you have already achieved and advise you on opportunities to grow, value add and exit your business.

Joint ventures, Acquisitions, Capital Raising, Exit and Succession Strategies are all options for you.

28 ISSUE 57

Strategy for failing forward

4. Make it part of your business culture. Share your strategy.

Treat failure as feedback and it will become leverage for the changes for the better. If the first menu in the café didn’t sell, and we had kept it, well you can guess where that would have led.

Strategy Session DIY style

“Failure is just a resting place. It is an opportunity to begin again more intelligently.” – Henry Ford, Ford Motor Company (after two failed businesses)

READY, SET, STRATEGY Are you already kicking goals?

Are you wondering what’s next?

Are you done with groundhog day and ready to take a strategic approach?

Contact us before the end of January 2014 to book a How Exit Ready Are You advisory session for $259 and receive a $259 Joint Ventures Value session with our compliments.

www.clearlightcapital.com.au

“After owning our business for six years, Rebecca has been able to re-ignite our passion for what we do, creating strategy to action our business goals, and has been very inspirational in assisting us to set goals and strategies in areas we had not even imagined! We are looking forward to a long and successful relationship with Clear Light Capital - thankyou Bec!!”

Nicole Marshall, Coastal Physiotherapy

Corporate Advisory / Capital Raising / Strategic Planning

Rebecca Ramsay 0403 235 603 strategy@clearlightcapital.com.au

matters

brokerage matters ROD RUSSELL | SAVVY BUSINESS SALES

OVERSEAS BUYERS When selling your business you will likely hear suggestions that there are agents capable of selling your business to overseas buyers for much more than what it is worth. Despite recent actions taken by the ACCC against the unscrupulous agents making these claims, the myth about overseas buyers continues to mislead business owners.

Advertising overseas will likely cost more than it does in Australia and knowing how many buyers actually come from overseas could save you a lot of money. If you are contemplating selling your business now or in the near future consider this:

Blue Chip Manufacturing Selling a disposable product used by millions of Australians every day this amazing business was first established 25 years ago, now only one direct competitor nationwide. Run under full management, many staff have been in the business over 10 years.

Serious Buyers with the financial capacity to complete transaction are encouraged to move quickly.

$1,650,000 + SAV

Michael Yared 0431 172 889

Time to Smell the Roses!

Ideal for those seeking flexibility, diversity and endless growth. Exciting home based national franchise with huge $$$ invested in franchise documents, procedure manuals, online shopping cart and corporate branding.

Generate income from hire, sales or leasing quality products, and royalties/upfront franchise fees from sales of new territories. Motivated seller is gifting this for only $100,000, INCLUDING $80,000 worth of stock.

If somebody has the ability to pay in excess of a business’s value, you can assume that they must have lots of money.

Now, there are only a handful of ways to have lots of money, and most of them revolve around being a savvy investor or an astute business person. The reality is that this style of buyer would likely want to pay less than market value.

$100,000 inc stock

Only 2.6 per cent of all businesses sold were to overseas buyers and the majority were in Melbourne and Sydney.

$125,000 plus small S.A.V. Jeremy Bycroft 0418 829 235

Most agencies have all of their businesses listed on the world wide web. At times we do receive inquiries from around the globe, however, in 20 odd years I have only seen a few of these inquiries lead to sales. The numbers are so small compared to the amount of local buyers it would be unethical to use this in a presentation to potential sellers.

A 2012 survey of Australian Institute of Business Brokers members confirmed this, finding that only 2.6 per cent of all businesses sold were to overseas buyers and the majority were in Melbourne and Sydney.

In summary, there is a much better chance of selling local businesses to local buyers. So don’t be fooled into spending thousands of $$ on marketing your business overseas with shonky agents, in anticipation you will achieve above market value.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Rod’s unrivalled professionalism and years of experience have earned him the reputation as the Sunshine Coast’s most successful business broker.

He continues to raise the standards in business sales.

Rod Russell 0409 931 600

Prominent & Profitable Exhaust Centre • Leading Sunshine Coast Exhaust Centre • Very profitable 5 day a week operation • Skilled staff in place, fully equipped workshop • Huge Growth Prospects, Serious Health Issues Force Sale. An easy to run, stable and profitable business for a husband and wife team. Retiring owner will supply full training. Financials available. Great central location.

Make Your Business Dream a Reality!

Sales of new Harley Davidson and Suzuki motorcycles.

Used motorcycles, clothing, accessories, spare parts and service. Premium brands in a booming Queensland region. Spacious and beautiful purpose built facility. Profitable business with definite pathway for growth. Unique range of “on road” and “off road” products. Rare opportunity due to owner retiring.

Priced to sell at $690,000 + SAV + floor plan Jeremy Bycroft 0418 829 235

Iconic Beach Café

Ask anyone who lives down the Southern end of the Sunshine Coast and they will tell you this place is the best value café around. Located in a position that’s a magnet for families during the school holidays and weekends. They serve breakfast and lunch 6 days a week with a formula that has proven to draw in the crowds. Minimal competition, consistent turnover, net profits over $240,000, it’s no wonder this is the first time in 11 years this business has been for sale.

$425,000

Michael Yared 0431 172 889

High Profit RTO For Sale High profit, low overheads, one person business. Run from anywhere in S.E. Queensland. Fresh 1 + 1 year contract + retainer with drilling company. Sought after courses, utilising quality resources. Ideal entry level RTO or profitable bolt on business. Minimal owner input with massive expansion potential. This high profit business is easily run by one person at any location in South East Queensland.

Price: Contact Broker

Jeremy Bycroft 0418 829 235

T 5444 3300 E sales@savvybusiness.com.au

www.savvybusiness.com.au

BUSINESS MATTERS 29

matters

leadership matters LEIGH RORKE | LEAD ON PURPOSE

CELEBRATE YOUR SUCCESSES AND STAY MOTIVATED TOWARDS YOUR PURPOSE

I make them stick at it, and they can be surprised at exactly how well they are actually doing.

Think of that critical boss you had once, that gave negative feedback time and time again without so much as a word of praise. How motivated were you to work for them?

Conversely the boss who gave you positive constructive feedback probably found that you were a loyal employee.

As a leader within a business or the owner of your own business you need to be your own boss and celebrate your successes. Otherwise you will fall into the ‘never enough’ syndrome which steals the significance of your achievements, the wind from your sails and the joy from your life.

Here’s the top ways you can celebrate your success and encourage your employees to do the same:

“

It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.

Nelson Mandela

“

So many of my clients are hardworking people who are their own biggest critic. They can tell you in infinite detail what they haven’t done well, what they ‘should’ be doing and what they intend to improve. Yet when I ask them what they have done well in the last few weeks, they are lost for words.

1. Review performance focusing on the successes FOR YOU: At the end of every day, journal five successes of the day. It doesn’t matter how minor they appear, it will give you a foundation for doing well tomorrow.

FOR YOUR TEAM: Near the start of every business meeting or performance review, begin with a discussion or acknowledgement of the achievements, the ‘what we did well’ before you get to the ‘what we need to improve’ part of the discussion.

2. Celebrate the little successes with good feeling experiences FOR YOU: Celebrate your little successes as they come. Sometimes there is no one to applaud you when you know you have done a great job. So tell yourself ‘I rock!’ Jump up and down and pump your fist in the air a few times. Don’t worry, no one’s watching!

FOR YOUR TEAM: One sales team acknowledged each sale with the ring of a bell and a fun song that the team would sing along to or dance to. What system can you set up to assist those in your team to experience a feeling of success?

3. External rewards Too much focus on external rewards for performance can develop into cultures of entitlement. They do however have an important role in acknowledging outstanding achievement or changing stubborn behaviours.

FOR YOU: Link external rewards, like shouting yourself dinner at a nice restaurant, to completing work that you don’t enjoy doing or for sticking to a behaviour change that is difficult for you.

FOR YOUR TEAM: If you have a bonus system, make sure you pay on time, and honour the agreement. Nothing drops morale quicker than unfulfilled promises. Reward top performers in order to keep them.

4. Celebrate the small things The joy is in the small stuff; a laugh, a smile, a beautiful sunset. Open your eyes to what’s great here. Now.

WIN

AN IKATAN SPA VOUCHER (VALUED AT $150)

Go to www.leighrorke.com/win and tell us in 50 words or less what makes a great leader.

As leaders we need to sustain the energy to keep going with our business and to inspire our clients and team. Celebration is an essential key to keeping that momentum required to lead on purpose.

ABOUT THE AUTHOR Leigh Rorke is a coach, speaker and facilitator who helps you to unlock you inner leader so you can get to the next level in your business and career.

30 ISSUE 57

LEAD ON PURPOSE { LEIGH RORKE 5449 2298 | leigh@leighrorke.com www.leighrorke.com

matters

building matters ROYCE BEALE | OPTAM BUILDING GROUP

I MADE IT, NOW WHAT? As I relax in my private jet high above the Indian ocean, en route to Europe and three months mini-retirement at multiple ski resorts, I remember putting the ground work in place that lead to…

Sorry, I was drifting and involved in some serious self-congratulation therapy in a time not too far away (I hope).

There is no better feeling than reaching a goal. Whether it stems from a business milestone or personal achievement, the feeling of accomplishment is universally rewarding.

What to do though, after you have reached that goal and the celebration is over?

Astronauts on the first moon landing were looked upon as heroes and the epitome of mankind’s achievement, but remarkably some soon suffered from depression. Why? Because after you have been to the moon, how can you set the bar higher?

The secret is to set multiple goals, celebrate mini wins and bask in the glory, even if this is on your own with a quick fist pump. Then focus on tasks leading toward your next goal.

ProPerty ImProvement & DeveloPment For lIFestyle & Investment • Design & construction • New homes • Property improvements • Development pre-planning • Project management & JV deals • Renovation planning • Prelim design service • Splitter block, duplex & multi-unit options

Find your own strategy, to not only get through each day but finish each with the reassurance that it has been a productive day that is leading you closer to your ideal lifestyle and the financial capability to support your family indefinitely.

Opportunity abounds for those who are prepared, and a major part of the preparation will be to gather a team of trusted professional partners with the skills and experience to complement your own. With proper research the rewards are satisfying in more ways than one.

Never be so busy making a living that you forget to make a life.

ABOUT THE AUTHOR Royce Beale, Director of Optam Building Group, leads his team in sustainable building and property improvement solutions for intelligent investors.

• Investment property primping & preening for sale or improved rental return Royce Beale Director BSA Lic No. 48997 P 5443 3780 M 0419 709 962

www.optam.com.au SUSTAINABLE BUILDING ENHANCED LIVING

BUSINESS MATTERS 31

matters

energy matters MATTHEW BLUNDELL | ENERGY RESOURCES CORPORATION

FREE Energy Bill Analysis

ALL THE LITTLE THINGS ADD UP It is anticipated that in the next two to three years, Queensland will have the highest electricity prices in Australia.

Make sure you are in the best position to combat rising prices.

Energy Resources Corporation (ERC) has reduced the electricity costs in over 150 residential and commercial buildings over the past 11 years  No brokering fees or commissions  Independent Sunshine Coast Business  Over 70 years combined electricity industry experience

BOdy CORPORatE Try this self assessment: You’ve secured the lowest price you possibly can for your electricity.

 Reduce common area electricity costs  Reduce unit owners’ and tenants’ electricity costs  Reduce centralised hot water costs  No hidden administration costs

You’ve identified you’re high consumption appliances or machinery.

MUltI UNIt COMMERCIal

You’re managing your peak demand.

PROPERty OWNERS

You’ve lowered your costs of hot water supply.

You’ve secured your lowest LPG price possible.

 Make a profit for on-selling electricity to tenants

You’ve minimised your standby power as much as possible.

OR  Reduce your tenants’ electricity costs

You’ve invested in energy efficiency.

If you ticked all the boxes then it’s a job well done. If not, there are many small steps you can take to see if you can make some quick savings without spending a lot of money.

It pays to check.

Recently we identified an incorrect invoice from a large retailer that was 15 per cent higher than the tariff they should have been allocated. This totalled over $1000 just for having the wrong tariff on the invoice.

BUSINESS OWNERS  Reduce your electricity costs  Energy efficiency solutions  Increase business profits

LPG contracts are variable terms depending on the type of installation and the payback of the equipment for the retailer; so always ask if you are not sure.

ABOUT THE AUTHOR Matthew is a qualified electrician who complemented his apprenticeship with Queensland Rail by studying Business at the University of Southern Qld. Matthew joined ERC in 2008.

32 ISSUE 57

ENGINEERS AUSTRALIA

Chartered Professional Engineer MEMBER

Contact Matthew Blundell on 5437 8188 matt@energyresources.com.au www.energyresources.com.au

matters

real estate matters GRANT GOODRUM | CENTURY 21 COASTAL

IS NOW THE RIGHT TIME TO SELL? We are now coming into the Christmas/New Year period and I am being asked by a lot of sellers is now the right time to sell?

The Sunshine Coast has had an amazing amount of positive activity in the last three months which is going to keep carrying on over the Christmas break.

We are seeing more holiday makers from all around Australia starting to look at what we have to offer here on the Coast, and they like what they are seeing.

With a real shortage of mid-range property on the Sunshine Coast it is creating competition between buyers and driving up the price to levels that six months ago we did not think were achievable.

With the southern markets like Sydney and Melbourne going great guns this is having a great result on the Queensland market, with Sydney’s median price now reaching $750,000 and Brisbane’s hitting $450,000. This means that sellers in Sydney can sell their family home and move to the Coast and buy a similar property and still leave money in the bank.

This means that the large executive style properties in great estates or suburbs are getting a lot of attention from buyers that can buy right now and with very few conditions. Over the next coming months we are going to see this intensify and spill out to the other areas of our market. With a real shortage of mid-range property on the Sunshine Coast, it is creating competition between buyers and driving up the price to levels that six months ago we did not think were achievable. I am anticipating that as we come into the New Year that anyone who is on the market is going to have the chance of getting a fantastic result as I predict we are going to see the best market we have seen in five years.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Grant is a well respected agent on the Sunshine Coast who believes that communication, dedication and education are the keys to achieving great results.

BUSINESS MATTERS 33

matters

accounting matters MICHAEL THOMAS | THE LATERAL GROUP

RELAX, REFLECT AND REWARD YOURSELF! As usual, this year has flown by, and while it’s the end of the calendar year, it’s only the middle of the financial year. What an eventful year it has been, with many changes locally, nationally, and internationally.

Now it’s time to relax, unwind and reflect on 2013, while frantically preparing for the festive season which has crept up on many of us.

Want to save 20% on your annual compliance costs?* Ask us how!

Business owners can sit back and relax, knowing that everything is at their fingertips with Xero. Xero gives you the ability to access your important financial data from anywhere and at any time.

As well as being the busiest time of year for many people it is also an expensive time of year. Budgeting is one way to avoid ‘hurting your wallet’ so take a planned approach towards your Christmas spending this year. It’s also a good idea to take advantage of laybys and pre-Christmas sales; after all you don’t want to be left short by the time it gets to December 25!

Business owners can sit back and relax, knowing that everything is at their fingertips with Xero. Xero gives you the ability to access your important financial data from anywhere and at any time.

You can have peace of mind knowing that your business will run smoothly without you there.

Enjoy your Christmas break, whether it is one day or a few weeks. Take the time to reflect on 2013 and use that as a tool to make some goals for the future, or perhaps even a New Year’s resolution!

That could include financial or personal goals that you would like to achieve within the next 12 months. However you spend or celebrate this time of year, take the opportunity to relax, reward yourself and come back raring for a successful 2014. Relax, have fun, celebrate and be safe!

ABOUT THE AUTHOR Michael Thomas, Principal of The Lateral Group, has been in the financial business for over 30 years. He has strong expertise in accounting, business advice and financial planning.

34 ISSUE 57

Contact us today to enquire about switching to Xero to receive your first two months free!

Level 3 K1, 16 Innovation Parkway, Kawana Central, Q 4575

07 5438 8630

info@lateralgroup.com.au

www.lateralgroup.com.au

*Conditions Apply.

matters

confidence matters FRANCES CAHILL | HELEN O’GRADY DRAMA ACADEMY

HOW DO YOU INTRODUCE YOUR CHILDREN TO PEOPLE? “This is Sharon. She is shy.” “This is Brian.

He is quiet until he gets to know you.”

Those two statements may well be true, or had been at some stage, but every time Sharon or Brian enter the social space they have a label defining and often limiting them.

CONFIDENCE IS EVERYTHING FOR YOU, YOUR CHILDREN AND YOUR TEENS YOUTH ARTS CONFERENCE • A platform for creative youth to learn and develop from Creative Industry professionals (youth from 12 – 18) • Provision of quality professional training in the form of conferences/master classes/come and try days

Whatever pathway your child takes in life, the capacity to speak and relate confidently is essential to their ultimate success.

Here are some questions to ask yourselves as parents.

What are your expectations for your children’s future?

• Join us from 16 to 20 December for five fun filled days of Theatre, Stand-up, Magic, Visual Art, Creative Writing, Physicality and Voice.

Create Connect

What will be the defining moment when you consider they have become successful?

Your first responses may be wealth, success, doctor, lawyer, environmentalist, elite athlete.

DEVELOP THROUGH DRAMA • Self-development through drama for children 3-17 to gain essential social skills

I ask you to consider these instead as the FIRST and ONLY important life outcomes for your children: Confidence

• Children being taught to step up and speak out clearly and confidently

Security in their worth as people Capacity to be comfortable and resilient in whatever situation life throws them.

• CALL US TO FIND OUT ABOUT OUR GROUP CLASSES AND HOLIDAY PROGRAMS, 1300 OGRADY

Confidence can be a fragile thing in children, as we all know.

Helen O’Grady

We need to ensure that our kids have emotional intelligence, resilience to continue and social skills to engage with the world around them.

LEARN TO WRITE, MASTER PUBLIC SPEAKING, ALL AGES • Creating articulate and confident adults, teens and kids

When that confidence becomes damaged for whatever reason, it takes specific action to remedy the situation.

• Training in writing skills (including grammar and punctuation) and speaking skills (master the fear of public speaking)

Shouting “Speak up” and constantly berating the child for shyness is counterproductive. It may well be entrenching a lifetime burden.

• Key note speaker

My view is that communication skills are as significant as competency in Maths, English and Science and belong side by side with any other talent development.

• IF YOU NEED HELP WITH WRITING, OR SPEAKING CALL US TO FIND OUT MORE

Ask Aunt Em

Ponder the example of highly trained athletes who appear incapable of fluent speech.

Frances Cahill has been in the creative world her whole life, she can help take you or someone you love to a new level of confidence.

We need to ensure that our kids have emotional intelligence, resilience to continue and social skills to engage with the world around them. Then these socially literate people will always be able to navigate the minefields of life competently.

ABOUT THE AUTHOR Frances Cahill wears three hats: CEO, Creative Connect Youth Arts Conference; Principal, Helen O’Grady Drama Academy and Aunt Em, your word polisher in paper and voice. She is building the dream of creating articulate and confident adults, teens and kids. The age range of her clients is 3 to 103.

54 777 228 www.createconnect.com.au www.helenogrady.com.au www.askauntem.com.au

MENTION THIS AD TO RECEIVE A BONUS SESSION ON ANY OF THE ABOVE FOR YOU OR YOUR CHILD. BUSINESS MATTERS 35

matters

hypnosis matters MICHAEL PEREZ | MICHAEL PEREZ HYPNOTIC APPROACH

BE A HEALTHY RELAXED YOU THIS HOLIDAY SEASON

2014 ‘It’s Your Move’

As the holiday season arrives many of us look forward to spending time with family and friends, sharing in the joys of the season.

For some people who have been exposed to a traumatic event, the holiday season may bring up negative feelings, especially at this time of year thinking about loved ones who have passed away; which can be painful, particularly for those who have recently lost someone.

Even people who have not been exposed to trauma can find the holidays to be a stressful time. Buying the right gifts, budget issues, time management issues, crowd hassles, and sometimes problematic family interactions are stressors that are present for many individuals during the holiday season.

In fact, stress during the holiday period is such a real problem that there’s a psychological diagnosis for it, ‘Seasonal Affective Disorder’ (SAD).

So how can you celebrate this time of year while being a healthy relaxed you?

Hypnotherapist Michael Perez, researched over 100 stress reduction interventions; here’s what he considers to be five of the best for this time of year: 1. Do less, enjoy more – Avoid going overboard to please others, whether it’s shopping, cooking, or attending every event. Take better care of yourself by saying ‘no’ at least once, if not more.

2. Take a walk –The rhythm and repetition of walking has a mesmerising effect on your brain similar to that of hypnosis. It decreases anxiety and improves restful sleep. Aim for a brisk half hour walk every day.

3. Crack up often – Having a hearty laughing episode reduces stress hormones and in turn helps the immune cells function better.

4. Take a whiff of citrus – Researchers studying depression have found that certain citrus fragrances boost feelings of wellbeing and alleviate stress by upping levels of norepinephrine, a hormone that affects mood. Dab a little lemon or orange essential oil on a tissue and take a whiff of it a few times day when you’re in or going into stressful situations.

5. Hypnosis – Sometimes a little guidance can have huge benefits. Researchers have found that a high number of people just don’t know how to de-stress themselves.

That’s why pharmaceutical companyies and illicit drugs are billion dollar industries. Clinical hypnotherapy, and self-hypnosis techniques enable you to cope better with stressors that may be present in your life.

ABOUT THE AUTHOR Michael offers many years of experience and promises he won’t give up on anyone until they get beyond what’s troubling them. He’s affiliated with other professionals that if necessary he’ll refer you to.

36 ISSUE 57

‘The Hypnotic Approach’ will enable you to create the mind-set you need to believe and deeply feel that you can achieve what you want to achieve.

Do you genuinely believe that you want to:  Stop Smoking  Create a healthy lifestyle  Rid yourself of those false self images consisting of self sabotaging thinking patterns  Achieve your personal and business goals  Learn how to, stop procrastinating...

Contact Michael today for an indepth private consultation.

Join Michael’s ‘Breaking Bad’ habits workshop: date 11 January, 2014 time 10am - 2pm location Regatta Business Centre 2 Innovation Parkway, Birtinya cost New Year “Right Move” special only $75.00 (normally $150.00) This workshop is limited to twelve like-minded ‘Breaking Bad’ participants.

For information and compulsory RSVP email: michaelhypnosis@live.com.au Phone Michael on 0434 106 540 michaelhypnosis@live.com.au Regatta 1 Business Centre 2 Innovation Parkway Birtinya

www.thehypnoticapproach.com.au

matters

training matters

GUARANTEED TO BOOST YOUR BUSINESS

CATHERINE MOLLOY | TARGET TRAINING

CO

N GR

SA LE

S

i l a B

14

SS

RELAX AND CELEBRATE... 2014

E

20

“Life moves pretty fast.

If you don’t stop and look around once in a while you could miss it.”

5 TH -8 TH M A Y

Learning Outcomes: • • • • • • • •

Ferris Bueller’s Day Off 1986 Maybe it’s time for a change. Try to do less this summer, and you may be surprised at how much more you do. Sounds confusing?

Think about the things you would like to do. Go ahead and write them down. Now think about the things you would really love to do, and don’t forget to pop in a few relaxation and celebration ideas. Now choose three things from these lists and focus on doing these only.

Rejuvenating and refreshing at this time of the year will add a new dimension to your business and you in 2014.

I’ve just taken a break. Relaxed with a few pina coladas poolside. But then... I abseiled down a 50 metre waterfall after a two mile climb up a mountain to breath taking views. I asked myself, “Why do I do this to myself?”

Especially once we got to look down the waterfall at the 50 metre slippery vertical drop... ahhhhh... however, the realisation for me was I like to keep pushing the boundaries. It is great to be able to push yourself out of your comfort zone and see what you can achieve.

We know the mind needs to be challenged and kept alert, so we are constantly challenging our clients.

Then changes and perceived problems are able to be dealt with more easily and innovatively. For me, it is a must that I walk the talk... with my abseiling adventure, the celebration was definitely big once we hit the bottom, but the celebration has continued with the family thinking Mum is an adrenalin junkie, and the staff saying, “Wow, weren’t you scared?”

Heck yes, but I set the challenge and completed it.

To inspire and be inspired makes you feel like you are living. So go ahead take some time out; do something that you would really love to do, not just something you have to do. Set yourself up for peak performance in 2014 and have fun doing it!

Merry Christmas to all our wonderful readers.

We wish you all a prosperous and fun New Year!

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Cath Molloy is the owner of Target Training and was recently awarded the 2013 AIM Excellence Awards Sunshine Coast Manager of the Year. She has over 25 years expertise in the delivery of services, sales and training.

The Art of Negotiating Handling Objections Closing the Sale DISC Profiling Powerful Presentations Body and Energy Language Mindset for Success Set SMARTER Goals

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With flexible course delivery, fully supported training sessions and practical units, Target Training will help you and your team gain the advantage.

Upcoming Cert 3G course dates: Cert III Hospitality starting 10 December Cert III Business starting 13 January Cert III Retail starting 20 January Cert III Hospitality starting 28 January Don’t let your staff miss out – talk to us today!

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N A T I O N A L LY R E C O G N I S E D C O U R S E S A V A I L A B L E BUSINESS MATTERS 37

matters

online marketing matters MEGYN CARPENTER | REJUVENATE MARKETING

BACK TO THE FUTURE How many people use all the functionality of their mobile phone?

Smart phones are replacing cameras, videos, voice recorders, calendars, music and game players. With all this functionality at your fingertips, is it any wonder very few people use their mobiles to their full potential?

The same question could be asked about the social media platforms and online marketing channels available to businesses today. How many small business owners use social media channels to their full potential?

The online world has grown so rapidly that business people have struggled to understand what they need to do to grow their business.

When you have a chance to reflect on your business, I’d suggest learning how to use existing online marketing channels or social media platforms to their fullest potential.

Don’t chase the next big thing online. There’s no need to keep searching for new channels when there is so much that can be done using the main social media channels to their full advantage. Stick to the basics.

Do you know your target markets and what appeals to them?

Are your social media accounts set up correctly with consistent marketing messages?

Are you regularly posting educational, helpful messages and engaging with your audience?

Does your website support your online marketing efforts with good usability and calls to action?

Do you avoid the mistakes of online marketing such as the ‘hard sell’?

Rejuvenate Marketing are THE experts in social media and have helped our business to make a real splash into new markets for us. We strongly recommend their expertise for any business.

Rob Shackleford, Director, ‘CleanWater Australia & NZ

Need help managing your website or social media marketing?

Want more enquires?

Call me today.

Do you know the basics of content marketing?

The goal of social media marketing is to have many people choose to listen to you. You need to represent your industry, a lifestyle or a solution to the problem. If you’re talking only about yourself or your business, no-one is listening.

But if you become a useful resource for others, you encourage an audience and ultimately more opportunities for business growth.

SCAN HERE TO VIEW VIDEO

38 ISSUE 57

ABOUT THE AUTHOR Famous for ‘target marketing’, Megyn combines this with a love of online research and coaching to discover new, effective ways to help her clients achieve success.

Phone Megyn for a Free Marketing Assessment on 5641 4781 megyn@rejuvenatemarketing.com.au

ONLINE MARKETING STRATEGIES, WEBSITES AND SOCIAL MEDIA MANAGEMENT...

IN BUSINESS, MARKETING COUNTS!

www.rejuvenatemarketing.com.au

matters

photocopy matters BRET DAVIS | BBC DIGITAL

DO YOU KNOW HOW MUCH YOUR COMPANY IS SPENDING ON PRINTING? Most business owners are shocked when they learn exactly how much they spend on printing each year.

According to research from PricewaterhouseCoopers, the average employee: Makes 10,000 copies or prints each year Costs your company up to $1200 in printing annually Wastes 17 percent of all printed documents.

Employers rarely have knowledge of the true cost of their printing activities, and rarely monitor or control employee printing output. But, without controls and measures, waste can be substantial. Managed Print Services can help your business achieve immediate and long-term cost savings.

MPS essentially takes over the management of a company’s printers to increase efficiency and consolidate printing costs.

Employers rarely have knowledge of the true cost of their printing activities, and rarely monitor or control employee printing output.

But, without controls and measures, waste can be substantial.

*

MPS clients enjoy the benefits of working with one trusted provider for all printing needs. Clients receive remote monitoring of printers, supplies, and service on-demand, as well as tailored management reports regarding the company’s printers. Service costs are summarised in convenient invoices that include all printrelated costs for a given period of time, usually quarterly.

Clients experience a second wave of cost savings when account managers provide expert recommendations based on reports of the printer fleet. Suggestions are made for printer placement based on utilisation and strategic hardware purchases, especially when the technology in multifunction printers can improve workflow, increase productivity, save costs, and replace expensive copiers and legacy printers.

This is all part of the customer-centric objective of MPS. All these measures can add up to as much as 30 percent savings in printer-related costs, often amounting to thousands of dollars in savings for a single client.

ABOUT THE AUTHOR Bret Davis, General Manager at BBC Digital, has been successfully looking after business owners’ printer and copier needs for the past 17 years.

1300 249 992 www.bbcdigital.com.au

BUSINESS MATTERS 39

matters

hr matters SALLY DESCH | HRM CONTRACTING & CONSULTING

CELEBRATE AND RELAX Another year coming to a close can mean many different things to different employers from an HR perspective.

For some employers this can truly be the silly season, when the focus is on engaging enough new staff to cover the festive period, coordinating rosters to cover the increase in business, minimising staffing costs to make it worthwhile with the public holidays, while avoiding their own Christmas functions and hoping to celebrate and relax in the New Year.

The HRM team would love to meet you.

For other employers things are winding down, leave is being planned so everyone can enjoy a break, gifts are being organised for staff and clients, bonuses may be being given out and Christmas parties are being attended in full force.

Think about what you can be putting in place for your people management to allow everyone a chance to celebrate and relax and approach 2014 with gusto!

Whatever form your silly season takes, it is still the critical people management issues that, if handled well, will allow you to take some time out to celebrate and relax, whether it is over Christmas or into the New Year. If your staff are paid correctly during this period, recognised for their contribution during the year in some way, made aware of the organisation’s achievements during 2013, engaged in the work they are doing and looking forward to the plans being made for 2014, everyone will be more able to celebrate and relax and be ready to make those business plans a reality in 2014.

They have your recruitment solutions.

If you’re looking for a recruitment consultancy that treats you with respect, that really listens and takes time to match you with the right job or right candidate, then HRM can provide you with all of this and more - working quickly, efficiently and with exceptional results.

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Leadership Style and Skills Development Team Building Workshops Workforce Planning Sessions General Safety Inductions and Site Safety Audits

Think about what you can be putting in place for your people management to allow everyone a chance to celebrate and relax and approach 2014 with gusto!

ABOUT THE AUTHOR Sally has been in the HR industry for almost 20 years. She is very passionate about people and getting the right fit. She started HRM to provide a personalised service; not just to put bums on seats.

40 ISSUE 57

P. E.

1300 962 258 ask@hrmcc.com.au

www.hrmcc.com.au

right people. right careers. right choice.

matters

smile matters DR TOM MCLEAN | UNWIN DENTAL GROUP

It’s time to smile!

WHAT IS ACID WEAR? We all constantly subject our teeth and mouths to many different acidcontaining foods and drinks. These can range from acidic compounds added to foods to make them stable for storage, to sports drinks, fruit and fruit juices, certain types of herbal teas and of course wine and alcohol. Certain medications, low saliva flow and acid reflux are contributors to acid wear as well. All of these factors can slowly and gradually cause the teeth to wear away.

To put things into perspective, our teeth are a little like pumpkins – they have a tough outer skin (the enamel) and the softer fleshy part underneath (the dentine - not nearly as hard) and then pulp in the middle (the nerve in a tooth). The enamel is typically very strong but is susceptible to wearing down by acid in the modern diet. Once the enamel is gone, which typically takes a considerable amount of time, the more yellow and sensitive dentine of the tooth becomes exposed. Being a lot softer, the dentine can wear away much more quickly.

RESIN TOOTH BONDING

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Resin tooth bonding on six upper front teeth to correct spacing and poor angulation, whitening on lower teeth

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Resin tooth bonding to eight upper front teeth to enhance worn teeth

As always, an ounce of prevention is worth a pound of treatment!

BEFORE

AFTER

If left untreated, acid wear on teeth can be destructive, dissolving the enamel and dentine. Nerves can become exposed and die, leaving the patient needing root canal therapy or loss of the tooth through extraction. Extreme acid wear can leave minimal tooth structure in need of complex treatment plans to rebuild teeth in order to ensure patients have adequate biting and chewing ability.

Acid wear can occur in all age groups. There can be different causes for different people. If this sounds like a concern of yours or someone you know, a thorough examination by a dentist can determine the cause or causes of acid wear and how quickly things are deteriorating. There are many options available. Often it is enough to stop the casual factors and strengthen the remaining teeth with special creams and gels, or make simple changes to the diet. Occasionally the wear has reached the tipping point where further treatment may be required. As always, an ounce of prevention is worth a pound of treatment!

Phone now to book your appointment.

Phone 5444 2322

Suites 2-4, 3 Burns Street, Buddina www.unwindentalgroup.com.au

ABOUT THE AUTHOR Dr Tom McLean grew up here on the Sunshine Coast. He is thrilled to now be treating fellow locals. Tom enjoys all aspects of dentistry from simple fillings to complex treatment plans.

BUSINESS MATTERS 41

matters

education matters PAUL CLEGG | SUNSHINE COAST GRAMMAR SCHOOL

21ST CENTURY APPROACHES TO MOTIVATE STAFF TO ACHIEVE Leaders and managers make choices about the environment they create, to achieve their vision and mission. Some treat the organisation as a machine and ensure set processes and procedures are mechanically completed and acted upon. In this environment, results and benchmarks are valued ahead of the people who achieve these results. Bonuses are often the carrot to reward workers who achieve the desired outcomes, balanced with a ‘big stick’ approach for the lower achieving staff.

An alternative is to see the organisation as a living organism where the focus is on the people within the organisation who achieve the results.

This is shown in care, professional relationships, empowerment, trust, and high expectation of employees. Team members are valued and individual talent and creativity is nurtured in this type of work environment.

The number one asset in a living organism work environment is the staff, and investment in the staff brings motivation and achievement.

So, in which environment would you like to work? Most people would prefer an organisation that values its staff. There is debate, however, on what motivates an employee in this type of environment.

In Daniel Pink’s book Drive: The Surprising Truth About What Motivates Us, new research that the traditional carrot-and-stick approach – which focuses on rewarding sought-after behaviours and punishing the behaviours you wish to discourage – may actually inhibit creativity, diminish performance and result in short-term, narrow thinking.

The carrot-and-stick approach worked well for typical tasks of the early 20th century – routine, unchallenging and highly controlled. For these tasks, where the process is straightforward and critical and creative thinking is not required, rewards can provide a small motivational boost without any harmful side effects.

Pink proposes a revised approach to motivation, which focuses on the innate human needs to direct our own lives (autonomy), to learn and create new things (mastery), and to do better by ourselves and our world (purpose).

This type of setting motivates staff, increases energy levels and moves people into a flow where their energy levels are high, they are ‘in the moment’ and most productive.

Pink’s revised motivation theory can assist your organisation to motivate its employees in the correct way: Autonomy – provide employees with autonomy over some aspects of their work.

Mastery – allow employees to become better at something that matters to them.

Purpose – communicate a clear purpose and place equal emphasis on purpose maximisation as profit maximisation.

Knowing how to motivate employees in the 21st century will develop the professional capital of a high-achieving business.

ABOUT THE AUTHOR Paul Clegg is the Head of Primary of Sunshine Coast Grammar School, an independent, Christian P-12 co-educational school located at Forest Glen. He is committed to partnering with families to ensure their students have every opportunity to achieve and pursue their individual interests.

42 ISSUE 57

matters

i.t. matters JACK SWANEPOEL | ALL COMPUTER SERVICES

USE TECHNOLOGY TO HELP YOUR BUSINESS SURVIVE THE HOLIDAYS All through the year we’re hard at work, making sure that production is meeting demand, that sales targets are being met, and that customer service levels are high so our businesses are profitable. And hopefully the reward for all that hard work is the two or three weeks of holidays that we try to take, squeezed in between work demands, sometime during the year…

But can we really relax when we’re away from our ‘babies’ for two or three weeks, not knowing how it’s going? Yes, we can! Apart from setting up robust, resilient systems to keep the wheels moving, there are ways to be away from the office while still keeping our finger on the pulse: 1. Using true web-based work management systems – free WiFi is commonplace around the world now, and a quick daily glance at operational workloads using a portable tablet device puts your mind at rest.

2. Email on smartphones – ‘listening in’ to company email conversations brings peace of mind that it is still all on track.

3. Free ‘smart’ communications internationally – avoid those horrible telephone bills and stay in direct communication at no cost, by using free communication applications such as Skype, WhatsApp, iMessage, Viber, soft-phones and others.

4. Use the cloud – if you find yourself suddenly needing to intervene by having to complete a proposal, submit an important tender, or deal with an urgent application yourself, have these at your fingertips by using file-sharing programs such as Dropbox, SkyDrive or Google Drive.

5. If all the above fails, and you have to be back in the office temporarily, there are methods of putting you back at your desktop remotely, quickly and affordably, using programs such as Remote Desktop, Teamviewer, TightVNC and many others.

By using the above tools and technology, and knowing that your business is surviving just fine without you, you can get the downtime you really need, and come back invigorated and refreshed for next year.

Worry Free I.T.

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Contact your I.T. Service provider for details on how to implement these systems in your environment.

service@acsqld.com.au ABOUT THE AUTHOR Jack Swanepoel has been solving I.T. problems for businesses for over 28 years. Born in South Africa, Jack is ecstatic to be living and working right here on the Sunshine Coast.

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acsqld.com.au

BUSINESS MATTERS 43

matters

insurance matters ANTHEA O’SULLIVAN-KOVACEVIC | AOK RISK SOLUTIONS

When life rains on you,

WE HAVE YOU COVERED

INSURANCE THROUGH SUPER Many people who believe that they can’t afford Life insurance, Total and Permanent Disability insurance or Income Protection insurance conclude that they simply can’t have that safety net in their lives at all. These people continue on, hoping that nothing happens, which is an absolute gamble.

There is a way to achieve the security of insurance without the cost coming out of the hip pocket or family budget, and that is to run these insurances through a superannuation fund. What this essentially means, is that the balance in your super fund pays for those premiums. This can be an excellent option for people with self-managed super funds or wage and salary earners alike. There are, as always, rules to setting this up so it is recommended that your Life Insurance Adviser set this up for you.

There are other benefits to this strategy apart from the obvious one of assisting with cash flow. For example in most circumstances the super fund can claim a tax deduction for the cost of the premiums. So it’s tax efficient because the premiums are effectively paid with pre-tax money.

There are different considerations when setting up insurance through superannuation, such as tax benefits and disadvantages, binding and nonbinding beneficiary agreements and many more.

It’s also important to keep in mind that you would be using up some of your retirement savings.

It is essential to know that not every superannuation fund offers every type of life insurance cover. The terms might be a little less comprehensive than a policy owned directly, particularly for TPD. It may be wise to have a strategy where half of the TPD is inside super and half is not.

To find out more about this strategy and whether it could be suitable for you, seek financial advice.

It’s AOK because we...  Offer a complete mobile service  Offer an after hours service  Tailor the most effective insurance strategy for you and your family  Focus on demystifying Insurance  Use uncomplicated terminology and good communication Brian* was 39, married, with two children, and a mortgage. He didn’t smoke and rarely drank alcohol. He was fit and healthy, but decided he needed Income Protection and Life cover, “just in case”. One year later, while he was on a job site, he felt a massive pain in his chest and fell to the ground. He awoke in hospital and was told he had suffered a burst artery in his heart and that doctors had performed open heart surgery, but because he was so healthy and young, he would be back at work in about 12 weeks. Seven days into recovery he suffered a stroke. Suddenly he was looking at more than six months off paid work and a lot of physio work. AOK Risk Solutions expertly guided him through and worked closely with the claims manager to ensure Brian and his family were paid on time, every time. Brian recovered, and his family kept their beloved home.*not his real name

There is a way to achieve the security of insurance without the cost coming out of the hip pocket or family budget, and that is to run these insurances through a superannuation fund.

Did you know your Insurance can be paid for

by Superannuation?

ABOUT THE AUTHOR Anthea O’Sullivan-Kovacevic has 10 years’ experience in the personal insurance industry. Locally based on the Sunshine Coast, she will happily come to your home or office during or outside of business hours, to set up a policy that will give you peace of mind.

5414 9030 | 0409 342 552 | www.aokrisk.com.au

44 ISSUE 57

Anthea O’Sullivan-Kovacevic, founder of AOK has 10 years’ experience in the Insurance industry and trades as AOK Risk Solutions (ASIC No.236099).

matters

security surveillance matters DAVE COLLIDGE | EYEWITNESS SECURITY

ARE YOU WORRIED ABOUT LEAVING YOUR HOME OR BUSINESS UNSUPERVISED? After a couple of hard years keeping your business afloat through a global crisis that you sometimes struggle to understand, you can finally afford to take that week’s break on an isolated island. Now, there’s your relaxation all booked and paid for.

What’s your biggest worry about leaving the family home without your ever vigilant eye? Is it possible that your extremely popular offspring might invite every one of their 6000 facebook ‘friends’ to a quiet little party while ‘the oldies’ are away? Now, there’s a celebration you could be talking about for decades to come.

Maybe the local break and enter gang has noticed you packing all your holiday gear into the taxi. Nothing to celebrate if that happens.

Could your long awaited holiday be more relaxing if you had an effective security surveillance system installed at your home or business? Human behaviour, even that of your kids, changes when a person knows that they are being watched.

“Better not have the party at our place; the olds have got cameras installed.” As for the local break and enter boys, you may not stop them plying their skills but you may well move them down the road a bit. Most would pick an easier target.

Modern security surveillance solutions really do work. Even older technology digital video recorder-based systems offer clear-picture, workable solutions these days. Today’s high resolution analogue cameras are an enormous leap forward in technology from those that were available 10 years ago. Standard analogue cameras offer 700TV lines, infrared floodlighting, auto iris, varifocal lenses and metal vandal-resistant housings, for a fraction of the price you would have paid for very ordinary cameras 10 years ago.

Latest technology digital IP (computer-based) surveillance solutions support a wide range of megapixel cameras that offer a level of clarity not provided by standard analogue cameras. Bottom end megapixel digital IP cameras are available for around the same price as the 700TV lines analogue cameras. These megapixel cameras make facial recognition or number plate recognition achievable in just about any situation.

Enjoy that relaxing holiday. Your kids are not really that bad. Are they? Break and enter is not a serious problem in your area. Is it?

Do you want to know what is really happening when you are not around?

Do you want to protect your business and lower your insurance premiums?

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0419 664 044 ABOUT THE AUTHOR Dave has an electrical engineering background and has been involved in the security surveillance industry for the past 10 years, so has the knowledge and the experience to offer the best advice and the best security solutions.

www.eyewitness.net.au

Eye Witness

Video Security Specialist BUSINESS MATTERS 45

November was a month of udder madness at Maleny Cheese!

Owners Markus and Sara Bucher attended several Business and Tourism awards ceremonies, and achieved a trifecta of wins at Regional, State and National level. The family business, based in the Sunshine Coast Hinterland, was honoured with a Sunshine Coast Excellence in Business Award in the category of Food and Beverage producer, then, a Silver medal at the Queensland Tourism Awards for the Excellence in Food Tourism Award and a triumphant victory when named ‘Best of the Best’ at the Australian Grand Dairy Awards in Melbourne.

“Winning these accolades has confirmed our products’ quality, taste and popularity,” said Master Cheesemaker, Markus. “It proves what we say every day is true – that dairy products really are good for you!” added Sara, “We are honoured with these wins as it recognises achievement not only in food production and good business practices, but our Tourism industry strengths as well. Combined, it shows that we have a lot to offer visitors to the naturally refreshing Sunshine Coast.”

The Bucher’s pride in these accomplishments is shared with their team of 38 staff at Maleny Cheese where their café and production staff are based, but also with their dairy farmers, three of which supply them exclusively and provide the foundation ingredient for their delicious success. Their 46 ISSUE 57

end-of-year Christmas party was a chance for everyone to share in the celebration of these wins and to acknowledge their part in achieving them, as the awards were passed from person to person.

Together they now produce a range of 12 gourmet yoghurts and 19 different cheeses, many of which are Gold and Silver medal recipients. Embracing the paddock to plate concept, Maleny Cheese uses only the finest raw ingredients, most of which are sourced locally and made with the greatest attention to detail at every aspect of their production.

After a pause for reflection and a relaxing break over Christmas, it will be time to start planning the next big event, the company’s 10th anniversary in April 2014. More festivities are planned as they celebrate a decade of enterprise and upholding their motto of ‘Traditional Excellence’.

And when the Buchers do finally get together around the Christmas table, you can be sure that two items will be present – creamy, flavoursome yoghurt and an abundant cheese platter.

Bonus – Mention Business Matters Magazine when you visit Maleny Cheese Café to receive free recipe cards with easy entertaining ideas featuring their cheese and yoghurts.

Where to buy’ Maleny Supa IGA IGA Landsborough Crisp Fruit and Veg (Sunshine Plaza) Beyond Sunshine Coast Fresco’s Fruit Market (Stafford) Garden City Discount (Fairfield Fresh) Esk Fruit and Deli (Esk) Farmers Markets Yandina Noosa Rocklea Eagle Farm plus many more as per our website www.malenycheese.com.au

S S E IN S U B IN O G O L R U O Y WANT E? E R F R O F E IN Z A G A M S R E MATT t be able to help you

s to tell you how we migh code to Simply give us 30 minute will give you a logo and qr we g sin rti ve ad y bu n’t and if you do xt issue for FREE! a video or contact in the ne ary. asked, no purchase necess ns tio es qu no d, he ac att s That’s it, no string 198 868 or Phone Vickie Magic 0433 19 196 879 David Billsborough on 04

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BUSINESS MATTERS 47

localsuccess

Huds &Toke

by Vanessa Webster Sunshine Coast business, Huds and Toke, is a 100 per cent Australian made and owned company that has found a desirable niche in the equestrian market by producing and manufacturing a range of training treats for horses.

Both from rural Queensland, husband and wife team Emma and Russell Gibbon, moved to the Sunshine Coast about 13 years ago. With two children, Emma has owned numerous businesses over the years, yet has always held her passion for horses close and has always vowed to become involved in the equine industry one day. Now she has achieved just that.

Emma’s passion for horses was a driving force as she strived to find a way to integrate her passion into a business.

From there, Emma’s vision was to create a clean, easy to use, all natural training treat available for every rider and horse enthusiast. “There are some stable treats out there, however, as far as we know, we are the first to develop 48 ISSUE 57

an Australian made and owned horse treat that is scalable and consistent.”

for both the horse and the individual in so many ways,” adds Emma.

The development and research process was enormous. As a result of their research, Emma and Russell noticed a wonderful opportunity to create a brand from scratch. Emma says, “We decided to design a product, design a process, prototype it, test, re-test and at the same time we underwent a branding project with the help of some branding professionals.”

It has been a big year for Huds and Toke, winning the Sunshine Coast Innovation Centre Business Award.

“This was a very exciting development, which we worked hard to achieve,” says Emma. Following this, they won the Sunshine Coast Business Awards for the category of Creative/Knowledge/ Development Industries Large Business

Huds and Toke’s training treats are aimed at the leisure horse market, that is, the pony club and equestrian segment of the equine industry. “We have targeted this segment primarily because this is the segment that requires a high level of human interaction with horses, and, as such, is highly important to have well trained animals,” explains Emma. The product, made from human grade ingredients, is being distributed to stores Australia-wide and aims to provide as much help as possible to the training process, helping to increase the bond between owner and animal. “This is beneficial

Award 2013 for the Sunshine Coast.

This was a really proud moment and a wonderful achievement for all of their team who are based both here at the Sunshine Coast and further afield. Emma adds, “We have worked tirelessly to keep the vision alive and are progressing positively. We aim to inspire the love of animals by treating them brilliantly and strive to be continually innovative and creative in all parts of the business.”

If you are interested, take a look at the website for more info and support Australian made and owned. www.hudsandtoke.com.au

One of a kind office brings Hollywood to the Sunshine Coast Century 21 Grant Smith Property launches designer office.

With lavish chandeliers and specially designed Century 21 Grant Smith Property wallpaper, it is only fitting that red carpet was rolled out in true Hollywood style for the grand opening of the most talked about real estate office in Australia.

On 28 November, Century 21 Grant Smith Property officially opened the doors to their brand new ‘1920s Hollywood Regency’ inspired office on King Street in Buderim.

The event gave the Sunshine Coast a little taste of 1920s Hollywood glamour with renowned musical theatre songstress Patrice Tipoki entertaining a guest list of over 200 of the Coast’s most influential.

A Sunshine Coast local, Patrice signed a contract with Sony BMG Australia as a member of ‘Girlband’, who on top of hit singles had their own television show on Channel 10 and toured Australia with the Rogue Traders and TV Rock.

Outside of ‘Girlband’, Patrice has been leading Australian theatre stages, playing the role of Nala in Disney’s Lion King at the Regent Theatre in Melbourne, has toured Australia and Japan in We Will Rock You and played the lead role of Elphaba in the hit musical Wicked.

In true ‘local supporting local’ fashion, Patrice will grace the stage to celebrate the success of Century 21 Grant Smith Property Director, Grant Smith, and his team of award-winning real estate agents.

In 2013, Grant Smith achieved the highest accolade within Century 21, placing in the top one per cent of Century 21 agents world-wide.

Grant celebrated this success with over 250 Sunshine Coast locals. p 5445 8505 www.century21.com.au/buderim

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BUSINESS MATTERS 49

socialbusiness

Business Boardroom Our speaker for lunch this issue of Boardroom Business was Bill Darby from Rumba Beach Resort. We chose Bill for our celebration and relaxation issue because I believe that he is definitely a person who likes to celebrate and the Rumba Resort is an amazing place to relax. The resort is set right on the water at Bulcock Beach Esplanade in beautiful Caloundra, within 90 metres of beachfront. It is one of the few five star rated hotels in Caloundra. Bill shared his story of moving from Melbourne to the Sunshine Coast some twenty-five years ago. He told how the biggest difference Scan here to he found on the Sunshine Coast was view video

how community-driven people here are.

Rasoi specialises in making asked Bill and our other guests eventsWeamazing to share their celebration and Bollywood fun themed dinner. relaxation tips with our readers.

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Bill Darby, Rumba Beach Resort: Celebration - Smart people celebrate each success, rather than let the milestones we reach go unrecognised.

I’m guilty of that, but I’m not smart.

Relaxation - You will never be more relaxed than on a good cruise. Your hotel room travels with you so you’re not living out of a suitcase. I like my stuff ironed!

Cathy Jones, Mission Australia: Take the time to celebrate! Make a genuine plan for your work/ life balance and stick to it.

Amanda Davis, Mission Australia: Take that micro holiday in our own beautiful region, the Sunshine Coast.

Lyn Eddy, Life Assets Wealth Management: Celebrate a healthy life with family and friends and relax doing whatever makes you feel good.

Robert Fulton, Inspire Aviation: Relaxing is doing what you want to do, be that work, family or play. Live life every day like there is no tomorrow. Challenge yourself and celebrate your own success; you deserve it!

Leigh Rorke, Lead on Purpose: Take time out to have a ‘self date’ just for you, every week or fortnight. This will help you stay relaxed, and step into work and family with renewed energy.

Troy Derwin, Ord Minnett: Everyone needs to celebrate and relax; both are essential for the soul. The critical thing is to diarise and do it!

Nikki Williamson, SJP Law/Mediation Solutions: On the Sunshine Coast, relaxation and celebration overlap.

How could it not, surrounded by loved ones and the most beautiful beaches in the world every day!

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0 727 644) www.rasoi.com.au

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Marie-Helene Blackmore (Savons d’ailleurs), Rosie Chapman (House Of Lingerie), Margaret Fairhurst (Oreval)

Brett Jankowiak (Impact Insurance), Barry Schefe (Tint A Car), Ben Amos (Innovate Media)

David Hallett (Photo Reaction), Marco Appelfeller (Val Sparks Florist)

landsBorough sippy downs New Issue Launch 2/40 Cribb St 3/1 Scholars Dr Thanks Shivam to you 9233 and 5439 9885 5476 your team for the fabulous food and top notch service for our BM issue 56 launch.

Ann Graham and Tiffany Mouy (Barter Card)

Annette Lasek & Leigh Lasek (Laserzone)

50 ISSUE 57

Sandra Olah (Ron Hill Automatics), John Pickering (Pickering Bookeeping & Accounting), Jen Forest (Why Fitness)

Dean Kent (Credit Consultants QLD), David Billsborough (Business Matters)

Jason Hay (Aspire Housing Group)

Emma Baldwin and Thomas McLean (Unwin Dental Group)

Michael Perez (The Hypnotic Approach), David Reading (Team Sunshine)

Leigh Rorke (Lead On Purpose), Sue Battistin (Visa & Immigration Solutions Australia)

socialbusiness

Melanie Jacobson, MJJ Accounting and Business Solutions: I like to ensure that I take time out daily for me, whether it is reading a book or exercise. Annually, I like to have a holiday where I travel overseas and discover a new country for three or more weeks. Celebration is time with friends and family.

Nantha Lingam, Bartercard Sunshine Coast: Celebration - Being with family and friends you love and great wines you love. Relaxation - Being with family and friends you love and with great wines that you love!

Cath Molloy, Target Training: To celebrate with family, work colleagues and friends is relaxation.

So celebrate at every opportunity!

Bianca Frankling, Beedazzled Events: Celebration - It’s my life, my business and my passion. I love, more than anything in the world, to create the perfect celebration for people.

Relaxation - I love to CRUISE! Cruising with a bunch of friends, sitting by the pool and having a cheeky cocktail or three, basking in the Pacific sun, is the ultimate relaxation to me.

Steve Bailey, Emergent Knowledge Enterprise: Celebration - Enjoying a nice meal and wine with my wife.

Relaxation - Spending time with the family relaxing by the pool or beach.

Vickie Magic, Business Matters Magazine: I love to celebrate with people. I just love people, and I love wine. Relaxation to me is cruising with people and wine.

M @ Mooloolaba is a steak and seafood restaurant overlooking the stunning views of Mooloolaba Esplanade. The menu offers a range of gourmet seafood and steak options alongside the choice of chips or a healthy salad, with great prices. Indulge in top quality wines with your meal for an even more pleasurable experience. Using only the best local Australian seafood and produce, your experience here is bound to be great. Relax and enjoy your meal any day of the week in the outdoor dining area overlooking Mooloolaba, or enjoy an elegant dining experience inside with air-conditioning and finish it all off with a scrumptious dessert!

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scene @ Boardroom Business Lunch Thank you to the team at M @ Mooloolaba. What a pleasant way to spring a Friday afternoon overlooking Mooloolaba Beach, we didn’t want to go back to work, great food, great service, great views.

Amanda Davis and Cathy Jones (Mission Australia)

Bianca Franklig (Beedazzled Events), Vickie Magic (Business Matters), Cath Molloy (Target Training)

Melenie Jacobson (MJJ Accounting), Robert Fulton (Inspire Aviation)

Steve Bailey (Emergent Knowledge Enterprise), Nantha Kanagalingam (BarterCard)

Lyn Eddy (Life Assets Wealth Management), Leigh Rorke (Lead on Purpose), Nikki Williamson (SJP Law/Mediation Solutions)

Troy Derwin (Ord Minnett), Bill Darby (Rumba Resort)

BUSINESS MATTERS 51

SUNSHINE COAST BUSINESS AWARDS FEATURE

The annual Sunshine Coast Business Awards are designed to recognise and celebrate the efforts and achievements of the diverse and dedicated Sunshine Coast business community.

Congratulations to the winners and also a special mention to every finalist of these awards; getting that far is fantastic also.

In line with this issue’s theme we asked each of the winners to share with us what work/life balance means to them in just three words. See the end of each winner for their three words.

Small Business of the Year: Business Matters Magazine MAGIC, Humbled, Grateful

Professional/Business Services Small Business Award 2013: Enhanced Health and Fitness

Building/Manufacturing Large Business Award 2013: QuikCorp and Innovation Award 2013: Quick Corp

Creative/Training/Knowledge/ Development Industries Small Business Award 2013: Sole Studio Dance School

Environmental Industries Large Business Awards 2013: Perfect Earth Proud, honoured, enthustiastic

Proud, excited, grateful

Honored, empowered, grateful

Achievement, reward, motivation

Food and Beverage Production Small Business Award 2013: Hinterland Feijoas Pride, partnership, passion

Building/Manufacturing Small Business Award 2013: Draftech Developments

Professional/Business Services Large Business Award: Sunshine Coast Radiology

Shocked, overwhelmed, excited

Excited, proud, honoured

Creative/Training/Knowledge/ Development Industries Large Business Award 2013: Huds & Toke Proud, encouraged, motivated

Lifestyle Services Large Business Awards 2013: New Leaf Early Learning Centre Honour and a privilege

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Visit our website to download our test application to view your publication online Publish your magazines 52 ISSUE 57

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newsletters

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company brochures • pr materials • event programs

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training materials

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manuals

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SUNSHINE COAST BUSINESS AWARDS FEATURE

Food and Beverage Production Large Business Award 2013: Maleny Cheese

Retail/Specialist Services/ Home Based Vendors Large Business Awards 2013: Flannerys Maroochydore Overwhelmed, excited, successful

Honoured, appreciated, motivating.

Hall of Fame 2013: Dazes & Nites Lingerie,

Outstanding Employee of the Year: Irene Kay, Dental Solutions

Honoured, proud, excited

Honoured, surprised, excited Tourism Award 2013 Attractions: Aussie World

Recognition, grateful, humble

Hospitality Large Business Awards 2013: North Coast Smallgoods

Excited, honoured, proud Enterprise of the Year: Optii Solutions

Achievement, celebration, persitence

Lifestyle Services Small Business Awards 2013: Family Wellness Chiropractic

Export Award 2013: Advanced Aquarium Technologies

Proud, euphoric, inspired Hall of Fame 2013: Sunshine Coast Private Hospital

Outstanding Business Person of the Year: Ian Pratt, Lexis English

Proud and delighted

Proud, pleased, recognized

Recognised, rewarded, recharged Retail/Specialist Services/ Home Based Vendors Small Business Awards 2013: Ab Fab The Stress Free Movers

Tourism Award 2013 Accmmodation: Bli Bli House

Tourism Award 2013 Experiences: O Boat Hire

Encouragement Award Enchaned Fairy Houses - Samara Wellbourne

What a night!!!

Honoured and grateful

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IRT expansion at Buderim rolls on

Part of that was the acquisition of three Oasis retirement resorts at Buderim, Bracken Ridge and Currimundi, plus a further site at Kawana Forest where IRT is planning a 60-bed care centre, and 111 lifestyle community villas.

Over the past six months a massive expansion has been taking place at IRT The Palms in Buderim.

IRT Group is one of Australia’s largest community based seniors lifestyle and care providers. We have been providing seniors lifestyle and care solutions for over 40 years.

The multi-award winning IRT Group manages communities in more than 30 locations across NSW, ACT and QLD, providing care solutions to over 9000 customers.

IRT providing new services to the Sunshine Coast

The lifestyle community is fast becoming one of the most popular in south-eastern Queensland due to its close proximity to the Mooloolaba coastline, and the Bruce Highway.

IRT Residents raise funds for Flying Doctors

In November IRT began a new chapter in the organisation’s 44 year history by officially launching In-Home Care services on the Sunshine Coast.

IRT In-Home Care provides wellness and care solutions for clients within the comfort of their own home, while allowing them to be a part of the greater IRT Lifestyle and Care family.

The great news for the Sunshine Coast community as a whole is that not only do residents now have the opportunity to access IRT’s In-Home Care services, but new jobs are being created to cater for the growing needs of the local population.

Our first In-Home Care employee joined our team in mid-November just two days before we began working with our first client, and the IRT team will expand to meet growing demands.

If you or someone you know may be interested in accessing IRT’s In-Home

This community at Kawana Forest will be known as IRT Woodlands and construction is due to begin there in 2014.

Last month IRT The Palms hosted an art exhibition to raise funds for the Royal Flying Doctors Service of Australia.

Residents are already starting to move into the villas constructed during Stage 1 of constructions, with Stages 2, 3 and 4 nearing completion.

All of the expansion work has been undertaken by local firm Gauld Project Services, providing much needed work for local sub-contractors.

In total 84 new villas are being constructed at IRT The Palms, taking the total amount of villas to 139 by the end of June 2014.

A new community on its way Last August IRT announced its intention to spend $75 million

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The event was a huge success with more than $8000 raised through silent auctions.

In September more than one hundred and twenty people attended a fashion parade in The Palms’ community hall which helped raise over $2000 for the Sunshine Coast Private Hospital Auxiliary.

IRT is very proud of its staff and residents who help to organise these events that support organisations and community groups on the Sunshine Coast.

If you are interested in hosting an event at IRT The Palms Community Hall contact the team on 07 5456 174.

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magicmoments

MAGIC MOMENTS magazine would not be what it is today if it weren’t for you. That’s right, you, the readers, advertisers, contributors and everyone who has supported us.

with Dranko Magic Wow, is it that time already? Has the year really gone by so quickly?

Yes it has, and I must say what a year it was. For us here at Business Matters, we set out a few milestones this year and after a lot of hard work I think we got there. The one thing we did not expect was to win the Small Business of the Year at the recent Sunshine Coast Business Awards.

Thank you to everyone who voted for us, and all the support we have received throughout the year. This

This is your business magazine, Sunshine Coast. What we have put into each issue is what you have asked for. So from the whole Business Matters team we would like to say thank you so much. The more we all work together and help each other out, the stronger we become.

Please be safe over the festive season; enjoy family and friends, the joy of Christmas and give yourself a good pat on the back for a job well done this year.

Just before I go, I want to say a big thank you to the surf lifesavers at Kawana SLSC. Our dogs went missing and a lovely couple found them on the beach having a ball and took them

to the lifeguards. They had tags with their names and mobile number but the number was a bit faded. By the time they got the correct number they had made four or five calls. Thank you Kawana SLSC of once again going beyond the call for duty. You all do such a great job on our beaches and still take the time to find the owners of some very loved dogs.

Happy holidays, everybody.

Until next time, stay happy, don’t sweat the small stuff, and keep smiling.

Don’t worry, be happy.

Dranko Magic is the other half of Business Matters Magazine. He is our Operations Manager; this role includes professional photography, looking after all the invoicing, accounts, debt collection and also the delivery of the magazine.

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BUSINESS MATTERS 55

It is usually about this time of year, Christmas, when we tell ourselves we’ve done well. And there’s nothing wrong with giving yourself a pat on the back. If indeed you have done well you should reward yourself. But I would like to encourage you to also reward those who work with you and have helped your success come to pass, remembering that it is rarely just one person who makes things happen in our businesses.

Kick back.

Relax.

Enjoy life.

by Paul Barrs There comes a time when we’ve done our hard work, put in maximum effort and done the best we possibly can. Then we have the opportunity to kick back, relax, enjoy life, celebrate and have fun.

That being said, I want you to also remember that Christmas is a good time for new opportunities. It’s a great time to look for new customers, new business and new sales.

Not Just Christmas

First things first: remember that Christmas isn’t the only holiday in the year! You should not just have a Christmas marketing plan but an overall holiday marketing plan for every major holiday each year.

Whilst it’s probably too late to do anything about it now, the ideal holiday marketing plan has a 90- to 120-day lead-up time. You need to prepare for

promotions, put policies and procedures in place, write advertisements, create ad accounts and so on. These things take time and must be done well in advance so that you have at least two to three months of getting your customers ready to buy from you.

Here’s a good thought though: don’t only think of making money this holiday season. Think also of spreading joy and doing good. Recently I posted to my Facebook page, “Respect for those businesses who each year give a percentage of their income to their favourite cause.” Perhaps you could consider doing the same, or at least have one cause that you commit to each year – not just a five dollar pen but a $500 or more donation.

Would you like fries with that?

As you mark out your Christmas promotions, I want you to keep this one thing in mind: don’t only sell what you have normally sold. Instead, look to target the season with musthave holiday items that are somehow

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56 ISSUE 57

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related to your business. This could require some creative thinking, and that’s okay. Get the staff together, grab the family, ask them for ideas.

Look at things you can do in your business with products and/or services that are above and beyond what you might normally do. Add-on sales is what I’m talking about. Your customers will buy what your customers will buy. The way to increase profitability is to addon, “Would you like fries with that?”

For those of you who have a shop, something in the real world (not just virtual), here’s my best suggestion for you. Keep your festive music balanced. I can promise you now that I and many people I know will not be happy shopping somewhere where Christmas carols and nothing else are playing. Don’t get me wrong, I like Christmas carols, but not as much as I like the current popular music. So, if you do have the opportunity to play music in your store, mix it up, make it fun - don’t scare the customers away. Don’t send your staff spare and make them wish they’d rather claw

their eyeballs out than turn up to work and listen to Christmas carols 24/7.

Happy staff, happy customers.

stuffers. This of course depends on

Here’s another good one

not just the big things that make a

your product or service, but often it’s

If you can, in your area/in your business, why not offer some nice holiday treats with each sale or even to those who just stop by – “Here’s something for you.”

It doesn’t have to be a food item, but something small and cheery, something festive. If you sell products that people buy and then walk out with, offer free gift wrapping. Yes, free. What a wonderful way to make someone’s day. Here’s a tip of what not to do: it’s tip number 15 of 101 Ways to Upset Your Customers: sell them a product and make them pay you to wrap it. Not such a good idea.

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to your bottom-line. Or perhaps you can package these up into gift baskets and sell them as a package; a series of small items all in one. I call these ‘Easy to do, easy to sell’.

Lastly, my best suggestion is that you celebrate your successes this year with your customers. If you have an email list or a newsletter list, send a digital Christmas card, perhaps with some local store coupons, maybe for the customer,

competing business and send a coupon for each other to your customers? Don’t send it out the week before Christmas though; send it out a month in advance!

Get your message out. The message is, “Thank you. Thank you for being

Another quick tip is to offer things that your customers can use as stocking

Come out from behind the keyboard and let us share you with the world.

as add-ons can do wonderful things

joint venture with a related but non-

Celebrate Your Success

Do you want to get noticed?

solid bottom line. The smaller things

maybe for their friend. Why not do a

If you can, it’s great to offer childfriendly activities. Keep the kids happy and Mum and Dad are more likely to stick around and spend more money with you. It’s worthwhile considering, wouldn’t you agree?

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58 ISSUE 57

What’s stopping you from having millions?

It might not be what you think.

Are you like many Australians who have accumulated debt and are wondering how you will ever climb out of it and be financially stable or beyond? Using some powerful questions and tools, I have climbed out of $187,000 worth of debt and have gone on to help businesses all over the world reach their full potential. Are you looking to improve your money situation?

3. How many beliefs have you

What if you could change your business and income flows around to work for you? Below I have laid out the top questions you should ask yourself if you want to improve your relationship with money.

5. Have you decided that the only way

1. Have you decided you can’t earn more than your family does?

brought from your parents and friends rather than creating your own reality with money?

4. Have you decided that the only way to earn money is the amount of hours you put in?

What if there were other revenue streams you could create?

to earn money is to work hard?

If you want to find out more, join me at Making the Impossible Possible with Joy of Business at Mantra Mooloolaba, 12 and 13 December.

For more information and your free gifts, visit www.accessjoyofbusiness.com/free-gifts

6. Are you holding on to your money tightly, instead of allowing it to create more for you?

7. Have you decided you are only allowed to do one thing? Or are you actually capable of creating

2. Is it more comfortable for you to be in debt?

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numberbusiness

NUMBER BUSINESS We also have to accept that the Coast economy is only as good as the Queensland economy. Since the barmy days of the early 2000s when everybody wanted to live (or holiday) here, there have been struggles. The population growth that was a key business driver for a wide range of retail, building activity and personal and professional services fell sharply.

with Ted Fitzgerald

Sunshine Coast’s Numbers Expert

THE PAST IS IMPORTANT...

But the future is crucial!

Big picture numbers: As 2013 draws to a close, more and more ‘numbers’ from a wide range of sources suggest the difficulties Sunshine Coast business has had to cope with over the past five years are starting to recede and better times are coming. So if you have been feeling challenged... think of it like trying to surf on a flat day. No matter what you do, you end up looking a dill because the waves aren’t there to ride.

Although the mining boom helped some (but not all) through recent years, the combined effect of the GFC on bank lending and property, the rising Aussie dollar on tourism and a series of natural disasters have all conspired to hammer local business.

But the good news is that population growth appears to be ‘heading north’ again, with strong natural increase and more overseas settlers. Queensland GSP and Retail figures confirm this. Also important will be the rise in southern housing prices. This difference in prices can trigger a return to days when people in Sydney and Melbourne could sell there, buy here AND put money in the bank.

Local numbers: Looking ahead, perhaps the most important local numbers are the tourism figures. Average length of stay increased strongly despite a fall in visitor numbers. Intrastate visitor nights increased three per cent including a 16 per cent increase in intrastate visitor nights, lifting the average length of stay to 3.5 nights. The number of visitor nights from Brisbane increased five per cent including an 11 per cent increase in holiday visitor nights.

Additionally, the building figures are again growing strongly with ‘attached’ dwelling approvals almost doubling.

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60 ISSUE 57

numberbusiness

Key national indicators - 2012 to 2013 Gross State Product (GSP) NSW 1.3% Victoria 0.1% Queensland 1.8%

Median House prices NSW 11.4% Victoria 6.8% Queensland 4.1%

Key Sunshine Coast indicators 2012 to 2013 Holiday visitors up 6% Day trip visitors up 15%

Retail spending NSW 3.1% Victoria 2.9% Queensland 4.2%

Detached housing approvals up from $140 million to $190.7 million

Summary: So as we celebrate and relax over the Christmas holiday period, it will be useful to think about what 2014 might bring, how you might handle it and what information would be helpful in planning for the coming year. Let me know what ‘numbers’ I can gather and report to help you plan how to grow your business.

Approvals for units, flats, townhouses up from $3.9 million to $7.4 million

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Q: Can you give me some tips on how to get into the property market?

Six manageable steps to successful property ownership Often the decision to purchase your first property, whether it is a home or an investment, involves equal measures of excitement and anxiety, and the magnitude of the process can be daunting. For those considering buying property, it may help to break the process down into six manageable steps.

with a fine tooth comb and ensure that there is enough time built in for pest and building inspections. If making an offer on a property as opposed to buying at auction, check to see if the contract includes a cooling off period and/or subject to finance clause, and the settlement period suits you and your current living arrangements. Your solicitor or conveyancer can help with this step and may request changes on your behalf.

5) Finalise your finance by having current information on hand

1) Start the savings habit early Most lenders require a deposit of at least five per cent of the property’s value, but bigger is even better and may help you avoid costly Lenders’ Mortgage Insurance. The discipline of budgeting and saving regularly is also great preparation for managing the ongoing costs of property ownership.

After making an offer/placing a bid on a property, it is time to

2) Explore your home loan options A home loan is likely to be the key to your property purchase.

Potential property owners should have a good grasp on their ability to borrow money before they start the property search.

There is a range of home loan options on offer. That’s why it is crucial to set aside time with a professional mortgage broker to explore the loan types available to you, including how much you can borrow and the deposit size needed. This will help you to set realistic savings targets and timeframes.

provide a list of all the documentation you will need to have

finalise your finance. For final loan approval you will need all your up-to-date financial details. This includes verifying your current income, savings and assets as well as liabilities, including any outstanding debts, loans, etc. In preparation for unconditional loan approval, a mortgage broker, such as ourselves, can ready so that the application proceeds as quickly as possible.

6) Before settlement, gather useful information from the agent and seller To help you plan your new budget as a property owner, find out information about the property such as electricity and gas suppliers, when the strata and/or council rates are due, priority repairs or maintenance and any other costs associated with the property

3) Get ahead of the pack by having your finance pre-approved Property sellers may be attracted to buyers who have pre-approved finance over those who don’t. Loan pre-approval lets you head into the purchase process knowing the maximum amount you have to spend on the property, giving you confidence to buy at auction or negotiate on price and saving you time looking at places that aren’t in your price range. Keep in mind pre-approved finance is typically a limited time offer and it does not lock you into a loan.

so that you can start to shop around for the savviest deals.

4) Look carefully at the contract, the devil can be in the detail Once you have found a suitable property, go through the contract

Would you like to ask Linda a question? Email your question to Linda.ireland@mortgagechoice.com.au

There will always be eventualities that can’t be planned for, but if property buyers start with the aspects of the property purchase process that are within their control, then the sale will typically run smoothly. I would also suggest that buyers-to-be keep in touch with their mortgage broker after the purchase to make sure they are always receiving the most competitive, well-suited loan possible.

Invite: Property Business Know your numbers

Invite: Property Business For women

WHEN

WHEN

COST WHERE RSVP

Saturday, 25 January 2014, 10am-11.30am FREE 4th Floor Restaurant, Mooloolaba Esplanade Linda on 5476 9333 or email linda.ireland@mortgagechoice.com.au

COST WHERE RSVP

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Join Linda Ireland for an informative session on investing in property.

peoplebusiness

PEOPLE BUSINESS

with Ken Wright

Know who I mean? Good, because now I want you to put yourself in the shoes of your competitors. You want this account really badly, and you know exactly who’s currently got the business.

Here are four critical questions to stop your competition from stealing your key clients (or to steal theirs):

CELEBRATE YOUR SUCCESSFUL YEAR

1. Do you see any weaknesses you could potentially exploit?

It’s great at this time of year to reflect on

2. Are there any industry or market trends that could create an opening?

your year and celebrate your success.

Then it’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customers - the ones you love working with and who contribute a fair share to your income.

3. Is your rival addressing all the client’s needs or just some?

Could that be a way in?

4. How has the client changed? Does she/he need help in new areas?

Think of these as you relax over the holiday break and you can come up

Kings Mountain Detox is a nutrition consultancy specialising in health education and healthy weight loss run by nutritional therapist Lynn Preece. Lynn has been helping clients achieve their ideal weight, and adopt healthy new habits – for life.

with your own. But do you see where I’m going with this? By looking at your best account from your competitors’ perspectives you can do two things: 1. Find out where you’re vulnerable so you can prevent poaching.

2. Identify areas where you can create new opportunities.

Adapted from Snap Selling, an article by Jill Konrath.

If you would like a free chapter on customer service from my award winning book The People Pill, email me at Ken@Engage4Results.com

www.Engage4Results.com www.ThePeoplePill.com

Are you a manager or business leader who wants to dramatically enhance your ability to lead others, and your organisation?

Then the ‘LEADING WITH PERSONALITY’ one day workshop series is for you. You can expect to learn: • • • • • •

Healthy Weight Healthy Eating Healthy Lifestyle Karen D, Mum of 3, Buderim “I lost 8kg on the program and have maintained my new weight within a few grams of my f inishing weight. Before the program, I felt depressed and unhappy. I now feel great and my menopause symptoms have alleviated.”

Book your consultation 0411 237 357 info@kingsmountain.com.au www.kingsmountain.com.au

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How to communicate with influence by understanding self and others.

To be totally ‘present’ in every conversation The power of the NLP / Temperament combined model of communication Your own preferred communication style, and the styles of others How to establish a powerful rapport with the people around you, and be a better negotiator How to establish group goals where everyone takes ownership

Tuesday 28th January, Mooloolaba Surf Club 8.30am – 4.00pm $385pp including workbook, lunch morning and afternoon tea. Group rates available.

SPECIAL OFFER! Use the code BMM to receive 20% off the cost of both the one-day workshop series, and any in-house program for all Business Matters readers. www.eventbrite.com.au/e/leading-with-personality-tickets-2482956590

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Phone 0422 278 281 www.yourleadershipunleashed.com/about/ BUSINESS MATTERS 63

Conquering

9 hills for charity

If you’re looking for a great way to justify that extra serve of Christmas pudding while supporting a great cause, the Buderim 9 Challenge will once again push cyclists of all skill levels when they take on the hills of Buderim on Sunday, 22 December.

The ride, which will raise muchneeded funds for the Cerebral Palsy League, has built a reputation as an iconic fitness event as riders tackle the 75-kilometre track over Buderim’s toughest hills within the three-hour timeframe.

Event organiser Greg Paix, from the Sunshine Coast Cycling Club, said the event raised over $15,000 last year and attracted competitors from far and wide.

from as far as Melbourne and Sydney to participate.”

John Gallagher, director at Argon Law and principal partner of the Buderim 9 Challenge, said it was great to support such a worthwhile cause while encouraging people to get fit in the lead-up to Christmas, even if it means only taking on part of the route.

“We are once again thrilled with the number of registrations coming in and we hope to achieve record numbers when registrations close on 16 December,” Greg said.

“While we have a great field of riders tackling all nine hills many, including myself, are opting to ride just one or two legs to participate in what has fast become a local Christmas tradition,” said Mr Gallagher.

“This event has become increasingly popular over the past four years and we now have people travelling

“There is such a great cycling community on the Sunshine Coast and we are expecting that over 300

64 ISSUE 57

riders will participate this year, helping to reach a target of $30,000 for local Sunshine Coasters with cerebral palsy and related physical disabilities.”

The ride will start at 5am and finish with a ceremony and sausage sizzle at 8am at the Buderim Lions Park.

In addition to Argon Law the event has attracted key sponsors and supporters in the Sunshine Coast Council, Hall Contracting, Accumul8, Ord Minnett, Pacific Radiology, Next Property Group, Mick’s Meats, Buderim Lions Club, Fenwick’s Fruit Barn and Ignite Digital Marketing.

Visit www.buderim9.com.au for more information. www.argonlaw.com.au

creatingbusiness

CREATING BUSINESS with Darren Blake

WHEN IS IT TIME TO REBRAND YOUR BUSINESS? Your brand is the public face of your business. A strong and coherent brand speaks volumes about your business’s core ethos, products, services and internal culture.

The term ‘rebranding’ is open to a wide range of interpretations. Rebranding is an involved process that requires much more thought and process than first meets the eye, extending far beyond simply creating a new logo.

3. Your business has grown and evolved Some businesses grow, develop and reach a level where they look nothing like what they started out as. When this happens their old brand becomes superseded and can no longer accurately reflect who they are. If your business reaches this stage, you risk alienating your customer base and potentially reducing your revenue stream.

Brand giants such as Nike, Apple, Shell and Woolworths continually evolve, adapting their public image and visual identity to meet the ongoing changing tastes and expectations of their customers.

4. Times have changed With each wave of a new generation comes a new group of expectations, priorities and beliefs. What was hip ten or 15 years ago may be seen as tired and unexciting today.

Effective branding creates ‘brand equity’ which in turn increases the amount your customers are prepared to pay for your product or service. In the long term, this creates a more valuable company.

Typically, rebranding involves the following key areas: 1. Brand identity: changes can be a simple refresh of your existing visual identity or the development of a complete new logo.

REASONS WHY YOU MAY NEED TO REBRAND 1. Your current brand doesn’t truly portray your business Establishing a new business involves a myriad of expenses and the creation of a new logo is often seen as a luxury spend. A strong, professional and memorable brand will give you a competitive edge and help you stand out in the marketplace.

2. Brand strategy: if you don’t already have a brand strategy in place, this should be your primary objective as it forms the cornerstone of establishing who you are, what you stand for, what you offer and promise, and how you intend to disseminate this to the market place.

2. Your products or services have changed If your business has expanded and now offers new products or services, or has shifted its direction in operation, then your logo may no longer accurately promote your business.

5. Business merge or split When businesses merge, the underlying core operational structure, beliefs, products and services of the involved parties must strategically merge together in order to communicate a united front to the marketplace.

Jumping in the deep end The process of rebranding may at first seem complex and daunting, however the rewards of undertaking this exercise far outweigh any initial doubts. Positive outcomes for your business can provide you with a greater competitive edge, increase in market share, improved and reinvigorated customer relations, happier staff and opportunities for long term market expansion.

If any of these scenarios ring true with you, then maybe it is time you considered rebranding.

Chilli, ‘Creating Business’ on the Sunshine Coast since 1993.

P. 5437 7788 www.chilligroup.com.au

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BUSINESS MATTERS 65

PEOPLE ENGAGE WITH RADIO Reach your audience, and have the Sunshine Coast covered from Gympie to Caboolture. Talk to Sally to ďŹ nd out how radio advertising can beneďŹ t your business.

Sally Marler Retail Sales Manager P: (07) 5475 1967 M: 0427 204 527 E: sally.marler@primeradio.com.au

66 ISSUE 57

businessimprovementstrategies

BUSINESS IMPROVEMENT STRATEGIES with

Kylie Anderson

HELPING YOU MOVE YOUR BUSINESS FROM GOOD TO GREAT! We have all heard the saying, ‘If you don’t know where you are going, how are you going to get there?’ and the same is also true for business.

Having a clear direction, a map and a plan is paramount in moving your business forward to achieve whatever it is you dream of. So why do so few small to medium enterprises engage in dedicated strategising for their business?

I believe there are two main reasons: the first, lack of time and/or available staff. The second, often business owners feel the future is an uncertain

and unpredictable quality, and may lack the specialised skills and/or knowledge about how to proceed with the process.

up-to-minute financial information to show exactly how your business is performing, to assist in predicting the future.

Here are five steps to help you along the way.

Analysis of the Business Environment This needs to take into account external and internal analysis, core business and staff competencies, competitive advantage along with traditional SWOT analysis.

Vision Statement Meant for the external audience, this paints a picture that is reflective of the organisation and gives confidence to those who deal with it.

Mission Statement Encompasses the organisation’s values and helps to provide strategic direction to those within the business.

The emphasis for both of these vital statements is on culture, culture, culture. This is another area that many business owners leave to foster itself and then wonder why their business doesn’t reflect their own values.

Goal Setting It’s important to determine what your business’s key performance indicators (KPIs) are, and then measure them regularly! In this information age, there is no excuse for not reviewing and measuring KPIs at least monthly, using

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Risk Assessment Once risks are identified, strategies can be implemented to minimise them and the affect they have on your business, and therefore your life.

Having a clear direction – that the whole team is a part of – will ensure that you, as the owner, are able to leave the business for extended lengths of time to focus on yourself.

To celebrate and relax wherever/however you choose, stress-free, knowing your business will continue to thrive without your presence.

Kylie Anderson is the director at RjS Accounting. RjS are chartered accountants and smsf specialist.

P. 5449 9299 www.rjsaccounting.com.au

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Affordable solution to improve your branding Choose from the extensive catalogue of prints, textures, patterns, photos and images, or use your own image/photo.

Check out our range at www.wallvision.com.au Or select your own photo or image.

You’ll be amazed at the possibilities!

Special offer for Business Matters readers Free standard logo/image/text placement on your wall (valued in excess of $60) valid until end February 2014.

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BUSINESS MATTERS 67

businesswakeup

BUSINESS WAKE UP

What you think determines your instant emotion which creates a reaction.

Become aware of what you tell yourself about someone, a situation or an experience - it transforms your physiology.

What are you telling yourself about the upcoming Christmas celebrations?

find other things to do that recognise the small steps you have taken.

with Amanda Gore

WAKE UP TO THE THINGS YOUR BRAIN LOVES If you read my column on a regular basis you’ll know that I talk a lot about FARC-ing, which is the scientific formula for change. Seriously, it stands for focus, awareness, repetition and celebration!

Celebrate any small changes you make as it helps new behaviour become hard wired into your brain’s neurology. It’s the silly season so maybe limit your alcohol a little with celebration and

We hardly ever do ‘big bang’ changes in life unless we are forced to. It’s usually more successful to have a kaizen approach: small, gradual and consistent. So celebrating those small steps is a really important thing to do – and your brain loves it!

Make this year a real celebration and choose your thoughts wisely. Tell yourself a different story. Be a good finder – find good in everyone and think only kind thoughts. It’s not as easy as it sounds!

The other thing your brain loves is to relax. Our ability to be in a relaxed but focused state is called flow and there are books written on how much our performance improves when we are in flow.

So happy Christmas – by choice. Relax, celebrate and give your brain a great time.

WAKE UP AND WIN Think only kind thoughts this silly season – kind and positive.

It’s a choice and it will transform your holiday season! Happy Christmas!

How relaxed are you during this hectic and crazy Christmas period? It’s really up to you and your thinking. The only things that cause direct stress on our bodies are extreme weather conditions or famine or a lack of water. The rest of the physiological symptoms we describe as stress are caused by – wait for it – us and our thoughts!

amanda@amandagore.com www.amandagore.com www.thejoyproject.com

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Our services also include:  Drain jetting of blocked, slow and smelly drains  CCTV drain inspection for residential and commercial pipes from 1” to 1m in diameter  Pre purchase drain inspections  Electronic pipe location and tracing  No dig pipe repair  Plumbing and gas  Experienced plumbers  No hidden costs SPECialiSED PlumbiNg

THIS MONTH’S SPECIAL Mention this ad and you will receive an UPS and SUrge Protection for your telephone system at half Price (saving $110) on telephone systems ordered or installed before January 28th 2013

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All aspects of commercial & domestic communications cabling

www.burtech.com.au rob@burtech.com.au

P.O. Box 1255 Buderim Qld 4556

ACMA Licensed

Phone Darren on 0424 198 467

darren@drainskleen.com.au www.drainskleen.com.au

Your local Sunshine Coast Hybrex telephone system dealer

V.I.S.A. boasts a 99% success rate for our clients’ visa applications Talk to us about all Australian Migration visas including:

Professional advice explained in terms you will understand.

 Student visas  General Skilled Migration  Employer Sponsored Migration  Temporary Working visas  Business visas  Family visa stream

 Specialising in assisting employers who may require overseas workers for specialised projects  Fees are fixed with NO hidden additional costs  Priority processing for Employer related working visas

MENTION THIS ADVERTISEMENT AND RECEIVE A MIGRATION ASSESSMENT (45 mins) AT OUR DISCOUNTED RATE OF $88.00 (inc GST).

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Qualified accountant specialising in bookkeeping  Registered BAS agent  Payroll & PAYG  Xero Certified Partner MYOB & QuickBooks  Accounting software setups  Mobile service

Looking for something special for Christmas?

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We can also print personalised Christmas cards with your own images and design.Don’t leave it too long – Christmas is just around the corner!

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BUSINESS MATTERS 69

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BUSINESS MENTORING NOOSA Founded in late 2011, Business Mentoring Noosa (BMN) has mentored over 100 small businesses across the Sunshine Coast. BMN is comprised of volunteer mentors who are retired or semi-retired business leaders from a wide range of industries.

Mentors have a wealth of knowledge across all business disciplines.

Key benefits are that the program enables you to step out of the day to day and take an objective look at your business, the space to brainstorm ideas and plan for the future, and access to an independent sounding board.

BMN are affiliated with the Chambers of Commerce and Industry Queensland, Noosa.

For more details visit our website www.bmn.org.au or phone (07) 3173 1849.

The mentoring process primarily acts as a sounding board, identifying and discussing your particular business problems and helping you to solve issues and predict future business trends and opportunities. The most common areas that mentees need assistance with tend to be strategy formulation, marketing, sales, finance, administration and IT.

Protects best.

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Not sure where to start or what to do ?

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Cash Flow is critical to the success of any business Credit Consultants (Qld) specialises in Accounts Receivable Management and Business Debt Recovery Locally owned & operated for over 20 years.

Deal with a professional in the field who understands that local knowledge = local success

Credit Consultants (Qld) Dean Kent | Ph: 07 5478 3922 | Mob: 0412 773 606 e: dean@creditconsultantsqld.com.au www.creditconsultantsqld.com

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Donna and Gerry Morris, Hot Business Events

Photo courtesy of Profile Magazine

Who is The White Plan?

The White Plan is a strategic advice provider to businesses going through rapid growth and/or requiring an exit strategy.

The White Plan sources and project manages the right team of business professionals to achieve the client’s business goals.

What does The White Plan do?

By ‘unpacking’ a business through The White Plan process we can identify what is really going on in the business’s current ‘state of play’. Once a business can identify what is actually happening it can then plan properly. The White Plan 90 Day Action Plan is developed for the business, and the correct team of business professionals appointed to deliver the outcomes the business owners want to achieve. An ongoing Strategic Business Development Plan is implemented once the initial ‘to do’ task list in the 90 Day Action Plan is completed by the recommended team of business professionals. The White Plan’s point of difference is that we personally implement and manage our report recommendations and source the right professionals who best match our client’s needs.

It can sound like a lot of theory, however the difference in what we do at The White Plan is to apply a bit of ‘uncommon common sense’ to a business whilst making sure what we are hoping to achieve genuinely fulfils the business owner’s personal and professional aspirations. From time to time it can involve a bit of tough talking but sometimes we all need that as part of the journey to get to where we want to go.

The White Plan looks forward to sharing in Business Matters the progress of Sunshine Coast businesses we are working with. We are proud to introduce Gerry and Donna Morris of Hot Business Events, who have made some gutsy business decisions in the past six months and are a pleasure to work with.

Aim: To transition from a speakers bureau franchisee to their own events company.

The White Plan 90 Day Action Plan: Structure and Strategy The White Plan team of professionals: Specialist Franchise Law Legal Practitioner Business Insurance Specialist Personal Risk Insurance Specialist Business Banking Specialist Online and Digital Marketing Specialists Branding and Communication Marketing Specialists Liaison with client’s existing Accountant and Bookkeeper Outcomes achieved: Successful sale of the client’s existing franchise business.

Implementation of new business structure that provides the client with comprehensive personal and business asset protection and the correct platform for future business growth.

Brand development and 12-month marketing strategy for the new events company.

Implementation of complete ‘back end’ event management systems and processes supported by their new online website, ticketing and payment platform. These systems integrated with the business’s new business banking solutions and existing bookkeeper’s processes.

Next goal: Scalable and Saleable The ultimate goal for Gerry and Donna is for Hot Business Events to become a business model that can be expanded to allow them to regularly travel overseas. Watch this space.

www.thewhiteplan.com.au 72 ISSUE 57

businessmindsherpa Improve your health by engaging the services of holistic health professionals to support healthy adrenal function.

BUSINESS MINDSHERPA with Macushla Montell BRINGING BACK THE BALANCE

4. Exercise regularly to allow your body to release stress hormone, increasing endorphins, and speed up the ability for your brain to process information.

SCAN HERE TO VIEW VIDEO

Five Ways to Avoid Burnout: 1. Pay attention to beginnings and endings. Be self-aware in the moment, and fully connect to each experience with gratitude. Whether it’s the beginning or ending of a project, or saying “hello” or “goodbye” to a friend BE THERE.Stop and smell the roses.

I’ve been working with high performing business owners for years, and it’s a common theme that they overwork themselves to the point of exhaustion, always chasing the next goal and forgetting to celebrate the successes they have achieved. This is the pattern of the overachiever. The positives of this pattern are that they are ambitious and driven, always striving for success.

The negatives are that they do not take time to rest, can neglect their health, often running on adrenaline, and do not focus enough energy on their personal relationships. This leads to exhaustion and frustration.

2. Take time each day to be still and conduct a full body scan. You can achieve this by sitting in a chair, breathing deeply and relaxing all of your muscles from your feet, into your legs, your lower back, shoulders, neck and head. Notice where you’re holding tension. Adjust your posture and relax.

3. Eat healthy and nutritious food, and take supplements where required.

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5. Surround yourself with friends that are happy to celebrate your victories with you. Take regular breaks and holidays, remembering that a rested field produces the best crop.

Engage an executive coach to support you on your journey to the top at rapid speed, while maintaining a healthy work-life balance.

The team at Mindsherpa offer expert executive business and personal coaching and training. If you seek results we will support you to fast track your success like so many of our clients.

To book your appointment phone 0420 364 944, or email adventure@minsherpa.com.au. or visit www.mindsherpa.com.au

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accessjoyofbusiness.com/free-gifts BUSINESS MATTERS 73

ADVERTISERS WHO MATTER TO US!

This list of our advertisers can help save you some valuable time when looking for one of these industry specialists.

BUSINESS

CONTACT

WHAT THEY DO

WEBSITE

4CP Promotional Products

5442 3341

Promotional Products

www.4cp.com.au

All Computer Services

5456 1184

IT Operations

www.allcomputerservices.com.au

AOK Risk Solutions

0409 342 552

Insurance

www.aokrisk.com.au

Audi Centre Sunshine Coast

5493 8000

Prestige Cars

www.audicentresunshinecoast.com.au

Aus Identities

0411 475 114

Personal Awareness Program

www.ausidentities.com.au

Austin Parry

0419 701 608

Business and Executive Coach

austin@austinparry.com

Bartercard

5493 6162

Extra Bankable Cash

www.bartercard.com

BBC Digital

1300 249 992

Document Assessment

www.bbcdigital.com.au

BBQ & Fireplace Centre Specialist

5443 7275 / 5473 0023

BBQ, Fireplace & Heating Retail Outlet

www.bbqandfireplace.com

Bellingham Maze

5445 2979

Family fun including new timber maze

www.bellmaze.com

Big Kart Track

5494 1613

Commercial go-kart track, Corporate events

www.bigkart.com.au

Burtech Pty Ltd

0407 911 228

Communications, infrastructure & telephone system specialists

www.burtech.com.au

ChemDry Suncoast

1300 793 544

Domestic & commercial upholstery & carpet cleaning

www.suncoast.chemdry.com.au

Chilli Fire Services

0412 961 872

Fire Safety Training

www.chillifire.com.au

Chilli Group

5437 7788

Marketing, Branding, Creative, Online

www.chilligroup.com.au

Clear Light International

0403 235603

Capital Raising, Corporate Advisory, Strategic Business Planning

www.clearlightcapital.com.au

Conservation Volunteers

0404 828 921

National wildlife conservation programs

www.conservationvolunteers.com.au

Copywizz

0414 811 407

Graphic Design, Printing and Copyshop

www.copywizz.com.au

Credit Consultants (Qld)

0412 773606

Business Debt Recovery, Credit Consultants

www.creditconsultantsqld.com.au

Daisys Place

07 5494 5192

Restaurant, Bar, Café

www.daisysplace.com.au

dRAINSkLEEN

0424 198 467

Specialised Plumbing

www.drainskleen.com.au

EYEWITNESS Security Cameras

1800 030 904

Security cameras, Video Surveillance Systems

www.eyewitness.net.au

Element on Coolum Beach

0407 626 702

Holiday Accomodation

www.elementoncoolumbeach.com.au

Fresh PR & Marketing

07 5351 1010

PR and Marketing consultancy

www.freshprm.com.au

Fuji Xerox

5451 7333

Photocopiers Multi Function Printers

www.fxbcsc.com.au

Grant Goodrum CENTURY 21 Coastal

0413 282 274

Property Sales Consultant

www.century21.com.au/caloundra

Harlequin Blinds

5476 9888

Blind Suppliers

www.harlequinblindsandsecurity.com.au

Haycroft Workplace Solutions

1300 766 380

Workplace Solutions

www.haycroft.com.au

Helen O’Grady Drama Academy

1300 647239

International self-development drama academy

www.helenogrady.com.au

Hello Hampers Pty Ltd

1800 426685

Hampers, delivered for any occasion

www.hellohampers.com.au

HRM

5438 2299

Contracting and Consulting

www.hrmcc.com.au

Ikatan Spa

5471 1199

Luxury private destination Balinese day spa & garden

www.ikatanspa.com

Impact Insurance

5450 6174

General Insurance

www.impact-insurance.com.au

Inhale.com.au

1800 230 042

Great Websites

www.inhale.com.au

Innovate Media

0434 399 027

Video Production Solutions

www.innovatemedia.com.au

Innovation Renovations

0430 500 395

iphone/smartphone/tablet repairs

www.facebook.com/FixITphone

IRT

1800 024 915

Senior Lifestyle and Care Providers

www.irt.org.au

Jims PoolsCare

13 15 46

Pool Care Specialist

stephenc@jimspoolcare.com.au

Joyful Growth

0499 982 569

Occupational Therepist

www.joyfulgrowth.com.au

Joy of Business

0410 471724

Business Facilitator

www.accessjoyofbusiness.com/free-gifts

Kings Mountain Detox

0411 237 357

Nutrition Consultancy

www.kingsmountain.com.au

Kreshendo

5408 5100

Web Design

www.kreshendo.com

Laguna Bay Airconditioning

5455 6505

Airconditioning Sales & Maintenance

www.lagunabayair.com.au

Lateral Financial

5438 8630

Chartered Accountants

www.lateralgroup.com.au

Lead On Purpose

3103 3835

Coach, Speaker, Facilitator

www.leighrorke.com

Living Valley Springs

1800 644 733

Health Retreat

www.lvs.com.au

Loan Wize

5443 6522

Mortgage Brokers

www.loanwize.com.au

Maleny Cheese

07 5494 2207

Manufacturer of dairy goods

www.malenycheese.com.au

Maleny Cuisine

5448 7811

Natural Sauces

www.malenycuisine.com.au

Mindsherpa

0420 364 944

Business Advisor

www.mindsherpa.com.au

Montegos Restaurant

5493 2611

Restaurant and Functions

www.montegos.com.au

Mortgage Choice

5476 9333

Local Home Loan Expert

www.mortgagechoice.com.au/linda.ireland

Ocean Orthodontics

5493 3200

Orthodontic Specialist

www.oceanorthodontics.com.au

Optam Building Group

5443 3780

Property improvement & development

www.optam.com.au

Palmer Coolum Resort

5446 1234

Resort, Spa & Golf Course

www.palmercoolumresort.com.au

Perfect Coffee at Work

0428 721 299

Espresso Coffee Machines

www.perfectcoffeeatwork.com.au

Pickering Accounting (Bookkeeper)

5493 8232

Bookkeeping

www.pickeringaccountingservices.myob.net

POMO

5441 6605

Social Media/Online Strategies

www.liaharrison.com.au

Prime Radio Group

5475 1911

Radio Station

www.hot91.com.au

Rasoi Indian Cuisine

5444 8337

Indian Cuisine

www.rasoi.com.au

Rejuvenate Marketing

0410 584 537

New or Rejuvenated websites and services

www.rejuvenateweb.com.au

RjS Accounting

5449 9299

Accounting Services

www.rjsaccounting.com.au

Ron Hill Automatics

5443 4444

Professional Vehicle Maintenance

www.ronhillautomatics.com.au

Safe Asbestos

1300 425 433

Asbestos Removal, Demolition, Roofing

www.safeasbestos.com

Savvy Business Sales

5444 3300

Business Sales

www.savvybusiness.com.au

Shine Beauty

5491 7749

Beauty Salon

www.shinebeauty.com

Smarter Apps

1300 850 310

Apps

www.appic.com.au

Sunshine Coast Grammar School

5445 4345

Independent Co-educational School

www.scgs.qld.edu.au

Target Training

5452 7722

Fully funded training courses

www.targettraining.com.au

TayLAW

5491 9911

Professional Solicitors

www.taylawsolicitors.com.au

The Hypnotic Approach

0434 106 540

Hypnotherapist

www.thehypnoticapproach.com.au

The Pick Up Company

5450 7608

Tourist Attraction Shuttles

www.thepickupcompany.com.au

The White Plan

0400 074 023

Strategic Business Development Advice

www.thewhiteplan.com.au

Think Money

5430 4777 or 1800 RING ME

Property Investment and Wealth Creation

www.thinkmoney.com.au

Tint-a-Car Maroochydore

5443 6166

Car Tinting

www.tintacar.com.au

University of the Sunshine Coast

5430 1234

University

www.usc.edu.au

Unwin Dental

5444 2322

Dental practice

www.unwindentalgroup.com.au

Upper Cuts Wholesale Meats

5439 6393

Online Quality Meat

www.uppercuts.com.au

Val Sparks Florist

5491 4177

Artifical flowers/plants, gift lines & homewares

www.valsparks.com

Visa and Immigration Solutions Australia

0407 930929

Visa and Immigration Solutions Australia

www.visa.net.au

Wallvision

0488 809 255

Wall Murals

www.wallvision.com.au

Wealthmed Australia

1300 887 137

Integrated Financial Planning for Medical Practitioners

www.wealthmed.com.au

lisa harrison

Need help? > To better manage anxiety or depression? > To manage at home, get back into activities or return to work? > To learn strategies to relax and manage stress?

For yourself, or someone that you love.

Digital Marketing Corporate & Consulting

QLD FIRE COMPLIANCE

Education & Training Mentoring

Fire Training Warden Training Fire Safety Advisor Evacuation Diagrams Fire & Evacuation Plan & Procedures Manuals  Extinguisher Maintenance,  Emergency Lighting Testing     

I’m more about doing than talking...…

Belinda Bull > Occupational Therapist with 25 years experience in mental health

0499 982 569 www.joyfulgrowth.com.au Cheap!

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Phone Teresa Durie 0412 961 872 www.chillifire.com.au QBSA 1204585

5441 6605 lisa@pomo.com.au

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regazzi Coffee Pouring and selling award winning coffee

BUSINESS AND EXECUTIVE COACH

1 Free Coffee

*

Fridge Magnets Going Cheap Wayne or Lesli Knetter: 5442 3341

143 Brisbane Rd Mooloolaba 1300 13 66 90

Grow your business efficiently Create an enjoyable workplace Reduce work stress Leadership and Team Development SME Specialist SCAN HERE TO VIEW VIDEO

wayne@4cp.com.au

Phone Austin 0419 701 608 Email austin@austinparry.com

* Buy one coffee get one free on presentation of this voucher (one voucher per customer)

Dr Pat Hannan, 24 years orthodontic experience

DID YOU KNOW? After your initial consultation, if you or your child are not ready to commence orthodontic treatment, you will be placed on our continuing care program.

Ocean Orthodontics Continuing Care Program SCAN HERE

On the continuing care program you will continue to see the orthodontist to monitor your teeth and bite completely free of charge until you commence treatment.

For further information visit our website.

BAseD in WArAnA, servicing All OF tHe sunsHine cOAst

Phone 5493 3200 * www.oceanorthodontics.com.au

Embrace the Experience

Open Doors.

Open Negotiations.

The Audi Open Haus Sales Event

Let’s start the conversation with complimentary stamp duty, registration and CTP*.

We’re open and ready with an array of financial incentives across the entire Audi range on new and demonstrator models. Sound enticing? Get a head start on the new year and negotiate a new way forward with our most progressive offers ever.

Ends 31 December 2013 and only while stock lasts.

Visit Audi Centre Sunshine Coast to talk about your new Audi.

686-692 Nicklin Way, Currimundi | Tel. 5493 8000 | audicentresunshinecoast.com.au

*Complimentary stamp duty, registration and CTP offer applies to new Audi stock vehicles and Audi demonstrator vehicles purchased and delivered between 1 December 2013 and 31 December 2013. While stock lasts. Not available to fleet, government or rental buyers or with other offers. Audi Australia reserves the right to modify or extend this offer.