Business Matters Magazine Issue 68

ISSUE

68

Publication date 26 January Next issue 02 March

w w w. busi nessm at t ersm ag az i ne.com .au

2015

IT’S CROWDED OUT THERE. HOW WILL YOU STAND OUT IN

2015?

CHECK OUT

PAGE 33 FOR OUR 4­-PAGE LIFT-OUT ON...

THINKING BIG & SETTING UP YOUR YEAR FOR SUCCESS.

See Page 11 for our brand new ‘Be the Change Conversations’ with local change maker Claire de Lune.

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editor’s

editor’snotes

2015 is here!

notes

What plans do you have in place to make this year better than last year?

with VICKIE

Business Matters Magazine is so excited to share a few of our plans for this coming year with you.

MAGIC

We hope you have noticed we have a new design team. We believe it is important to keep things fresh and keep innovating, giving you something new to look at and something new to read. But most importantly, keeping you thinking about what you can do within your business to stay fresh, and be different, too.

We are a content-driven magazine, which means our content is important, we want to motivate you, educate you, connect you, and help you celebrate success.

I like thinking big. If you’re going to be thinking anything, you might as well think big.

Donald Trump

We hope you love our new ‘Be the Change’ conversations in the magazine. These conversations are aimed to inspire you to ‘Be the Change’ within your industry. You can read these inspiring articles in the magazine and afterwards watch the video on our website.

How are you going to stand out? As our ‘Be the Change’ innovator from this issue Claire de Lune said in her interview: “I want to be the purple cow among the black and white cows.”

CHARITY OF THE MONTH

I agree with Claire, I absolutely believe it is the purple cow, which will stand out,

BEACON FOUNDATION

be chosen, be loved and be successful.

By actively engaging with young people while they’re still at school, business can be part of the solution to youth unemployment, making education relevant, while creating a skilled, engaged and productive future workforce.

Beacon Foundation www.beaconfoundation.com.au

We are absolutely beside ourselves with excitement about this new section. If you know of someone who is ‘Being the Change’ within their industry locally, nationally or globally, we need to know.

Check out our THINKING BIG four-page centre lift-out. We plan to have more of these this year, too. Giving you some incentive to get your team together, to work together to complete the work sheets, to help you work out what you need to do, what you can do to take your business to its next level. It really doesn’t matter where you are now, you have to take the next step.

Come on the ride of your life with us this year, to assure that you are not left behind.

Join us to make 2015 your best year ever!

Scan here to hear Vickie’s FREE OFFER for your business.

(Please put forward your favourite Charity for our ‘Charity of the Month’ by emailing admin@bmmag.com.au)

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Contents

16

Small Business of the Year: Business Matters Magazine

Published by Matters Magazine ABN: 95 131 837 833 P. 5444 4456 Noel Burns House 18/21 Nicklin Way, Minyama Editor/Advertising Enquiries Vickie Magic 5444 4456 or 0433 198 868 vmagic@bmmag.com.au Photographer/Distribution Operations Manager Dranko Magic, 0408 751 863 magic@bmmag.com.au Personal Assistant Jasmine Sharpe, admin@bmmag.com.au Design EMS Creative Writers, Columnists and Sub-editors this issue: Dranko Magic, Greg Powers, Jan Watman, Kimberley Lynch, Mark Jamieson, Mandy Napier, Michael Shadforth, Paul Wilson, Peter Gjersoe, Rod Richards, Ron Hill, Steve Goodman, Ted Fitzgerald, Vickie Magic Online, www.bmmag.com.au Distributed from Beerwah to Noosa.

Readership approximately 34,500.

Proudly printed on the Sunshine Coast by The Ink Spot Commercial Printers, Maroochydore | 5443 5431

6 HOW TO JUMP START YOUR YEAR by Steve Goodman.

8 Put on your BIG thinking hat and create yourself an amazing 2015.

MINDSET FOR BUSINESS

by Mandy Napier.

9 DIGITAL BUSINESS – THE FIFTH PILLAR by Greg Searle Anypoint.

10 WE ARE SO EXCITED TO LAUNCH OUR NEW ‘BE THE CHANGE’ SECTION IN THE MAGAZINE. EACH ISSUE, WE WILL FEATURE ONE LOCAL, AND ONE INTERNATIONAL PERSON MAKING A POSITIVE CHANGE IN THE WORLD. For the first local change-maker, we have Claire de Lune the face behind many local businesses including Bespoke Habitats (see our back cover this issue).

12 New Year, New Career. GREAT BUSINESS SOLUTIONS

by Paul Wilson.

15 Set yourself up for the year and give yourself a fresh start in MAGIC MOMENTS. 16 2015 – BEGIN WITH THE END IN MIND by Chris Childs.

18 New Year, New Team, New Centre in 2015 for ADVANCED WELLNESS AND BEHAVIOURAL CENTRE in Health and Wellness Business.

19 Welcome to our new column FRESH FINANCE BUSINESS PACKED WITH FINANCE INFORMATION FOR SMALL BUSINESSES BY JAN WATMAN FROM START FRESH FINANCE. The first column we kick-off is Finance Options available to small business owners.

22 Think Big Feature - We asked four businesses for their tips on HOW TO THINK BIG AND START FRESH IN 2015.

24 The Sunshine Coast Council is taking centre stage and now, more than ever, we are in the national spotlight for all the right reasons. Find out more in MAYORAL BUSINESS by Mayor Mark Jamieson.

13 Think Big, Plan Even Bigger.

BUSINESS MENTORING by Rod Richards BEC Sunshine Coast.

25 VEHICLE MAINTENANCE BUSINESS by Ron Hill Auto Service and Transmissions.

14 LATIN AMERICA GROUP TOURS Can Help Your Dreams Come True In 2015.

28 Kimberley Lynch from CCIQ shares ONLINE SHOPPING PLATFORM NINEPENCE KICKS GOALS

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4 ISSUE 68

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IN FIRST WEEK in Powering Business Potential.

33-36 THINKING BIG LIFT-OUT – Business and Personal Development Activities for you and your team!

29 - 48 MATTERS PAGES – Our Matters pages are filled with educational information written by someone with hands-on knowledge from within their specific industry. These pages are not self promotional, they are intended for inspiration and education – 49 Find out what’s happening on the Sunshine Coast in our CALENDAR. 50 Were You Snapped At Our Business Matters Christmas Party/ Launch Of Issue 67? Check out our SOCIAL PICS. 52 Is demography destiny? Ted says, “It is for forward-looking businesses!” NUMBERS BUSINESS by Ted Fitzgerald.

54 Have you got something to share with the Sunshine Coast?

SPEND 30 MINUTES WITH A BM TEAM MEMBER AND RECEIVE A FREE MINI WRITE UP IN THE MAGAZINE.

56 BE THE CHANGE – The Empowerment Plan employs and trains homeless women to become fulltime seamstresses, who manufacture a garment, which serves as both a coat and a sleeping bag.

58 BM speaks to Greg Power, Operations Manager at LOCAL SECURITY COMPANY, IMPERIAL PROTECTION SERVICES, Greg gives us the inside scoop on the security world on the Sunshine Coast.

59 Local training company Target Training is offering you a unique opportunity to participate in the BALI SALES CONGRESS THIS SEPTEMBER 2015 and work with the professional team at Target Training.

60 LOCAL COMPANY CREATIVE CONCEPTS SCORES GLOBAL RECOGNITION. 62 Michael Shadforth from Ray White Commercial North Coast Central gives an update on LOCAL BUSINESS. 64 WHY SET GOALS IN THE FIRST PLACE? By Peter Gjersoe.

66 A list of OUR ADVERTISERS.

10

Advertorial Column Column Advertorial Editorial Scan here to hear Business Matters Free Write Up Offer

Feature Story Matters

Matters Pages 29 - 48 not advertorial but educational information from inside specific industries.

29 TRAINING MATTERS Target Training 30 MEDICAL PRACTICE MATTERS Wealthmed 31 BROKERAGE MATTERS Savvy Business Sales 32 INSOLVENCY MATTERS Debt Relief Hotline 37 LENDING MATTERS Top Ten Home Loans 38 LIFE AND DEATH MATTERS Dying To Understand 39 EDUCATION MATTERS Sunshine Coast Grammar School 40 EYEBROW MATTERS Allure Medi Spa and Beauty Lounge 41 SMILE MATTERS Ocean Orthodontics 42 COMMERCIAL REAL ESTATE MATTERS Ray White North Coast Central 43 WEBSITE MATTERS Web-sta Affordable Web Design 44 ADVERTISING MATTERS NEW Creative Concepts 45 MONEY MATTERS UAS Financial 46 HR MATTERS Haycroft Workplace Solutions NEW 47 INSURANCE MATTERS Austwide Insurance Brokers

To view all videos in the magazine, download a QR scanner with your smartphone (the app we have found to be the best so far is i-nigma. Just go to your applications and search for it, then download the free application).

48 CUSTOMER ENGAGEMENT MATTERS Express Print and Mail

THINK DIFFERENTLY THINK FRESH THINK START FRESH FINANCE Why use the services of Jan Watman and the team at Start Fresh Finance? “Quality service and a desire to make things happen. Our customers are kept informed throughout the process and they treat our clients as if their own.”

Jon Gillingham, CEO, JPG Business Solutions Pty Ltd.

Contact Jan on 0468 371 449 jan@startfreshfinance.com.au www.startfreshfinance.com.au

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business matters 5

feature

How to . r a e Y w e N r u yo

By Steve Goodman

It’s that time of year again!

The partying is over, the decorations are down and placed lovingly back in the attic. It’s time to get a fresh start and attempt to keep all those well-intentioned New Year’s Resolutions.

However, you know that old saying about the road to hell and the best of intentions?

Did you know that surveys have found that only about 12 per cent of people accomplish their New Year’s Resolutions?

get straightened out. If your desk or

Get SMART - The key to keeping

workspace is filled with last year’s

life-changing resolutions, is to know

clutter, get it all sorted, cleaned, and

how to set realistic goals. A great way

filed away. Refill any supplies you are

to do that is to use and remember

out of, maybe shake the space up a

the acronym SMART. When it comes

little, to make it look and feel different

to goal-setting, regardless if it is for

to last year’s environment. Add some

your physical, emotional or spiritual

new photos, plants, or artwork.

well-being, SMART stands for goals

Now once you have a nice, new environment to work in, take the time to reflect on the past year. What did

specific. Instead of “I will lose weight,” make it I will lose five

wanted to try, or people you wanted to

kilos in the next 30 days.

motivations, or even their willpower – it is

chance to? Asking yourself these kinds

them. Someone once said the definition of insanity is doing the same thing over and over again, and expecting a different result. You cannot hope to make changes in your life, your career, your business, if you go about doing the same thing this year, as you did last year. While in the grand reality of things, 1 January 2015, is nothing more than another flip of the calendar page, why not use the symbolic transition to take stock, and begin anew?

• Specific – Make your goal

do better? Were there new things you connect with that you did not have a

and the way they start out approaching

Based, Realistic, and Timely.

you do well? What would you like to

The problem is not their intentions, their likely the kind of resolutions they make,

that are: Specific, Measurable, Action-

• Measurable – You wellness

of questions, about where you are, and/

goals need to not only be

or where you want to be, are exactly

specific, but measurable, with a

what you need to keep your perspective

way to track your progress.

fresh, and can give you the jump-start you need to make this your best year yet!

Now, for those pesky resolutions.

Setting Goals and Making Resolutions You Can Keep Start At The End - The great Yogi Berra once said, “If you don’t know where you are going, you might wind up someplace else.” The best place to start, is at your

• Action-Based – SMART goals are “Action-based.” In other words, instead of “I will drink less soda this year,” the SMART version would be, “I will drink four glasses of water at work, and four at home, instead of soda this year.”

• Realistic – Obviously, setting unrealistic or unattainable goals is the reason why most

A Fresh Start

end-game. You need to decide what

Whether you are looking to truly do

– but in detail, the job you want to be in,

• Timely – SMART goals have a time

something new and different this year,

the house you want to live in, the person

line. Breaking down the ‘race’ to a

or merely trying again to reach goals

you want to be with – and visualise that in

happier, healthier, more successful

you have yet to achieve, there is a lot

vivid, living detail. Hold fast to that image,

you, from a marathon to a series of

to be said for starting with a ‘Clean

and visualise it every time you feel

short sprints, will make it that much

slate.’ That means get organised and

yourself wavering from your path.

easier to get to the finish line!

6 ISSUE 67

you want, not just “I want to be happy,”

resolutions are not kept.

Start Slowly – I know that may sound a bit counter-intuitive, but I tell my clients instead of jumping in and hitting the ground running – start slow with baby steps. Life-changing goals take time to reach. Resolve to lose 10 kilos by the end of March, and you are unlikely to succeed, make it two kilos, and you can.

Each small victory builds confidence, and helps you move to those bigger goals.

Make the Time – Like money, the other thing you may need, and find in very short supply to accomplish your resolutions, is time. But you need to make the time. Give your resolutions the same respect as you would a client, or important appointments, and set aside a little time each day, or each week specifically to work on a task towards accomplishing your goal.

Don’t be Afraid to Fail – I know you have heard this time and time again, but it bears repeating. You cannot be afraid to fail, failure is the surest path to success, so long as you learn from the experience.

Tell a Friend – Don’t keep your agemanagement goals and wellness resolutions to yourself, tell your friends and family about it. Use social media. This will help you build a support system of people to help you achieve your goals, and stick to your resolutions on and off-line.

You can shrug your shoulders and say, “I meant well, but…” and live another year that much further away from your ultimate goals.

Reward Yourself – Don’t forget to reward yourself for resolutions kept and goals accomplished. Now that doesn’t mean to go binge on a huge pepperoni pizza, after losing a few kilos, but reward

Or, you can follow these tips and seriously decide that this is “My year,” the year, I keep my promises, to my friends, my family, my co-workers, and most importantly – to myself!

Dealing With Finances - Let’s face it, particularly when it comes to jump-starting your career or business, major resolutions could require financial investment. But, do not let money be an obstacle. Think in small increments, invest, or save slowly over time, each little bit you put toward you goal, brings you that much closer.

yourself with something you enjoy that does not conflict with your goals and resolutions.

We all know the problem with keeping New Year’s Resolutions. But it really is your choice.

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business matters 7

mindset

mindsetforbusiness

for business with MANDY NAPIER

Put on your BIG thinking hat and create yourself an amazing 2015!

2015 has arrived, and no doubt you have set yourself some New Year Resolutions? The bad news is that most people don’t achieve them, in fact a whopping 92 per cent fail. So, let’s see how to turn your resolutions into REVOLUTIONS for your business.

In the words of the late Joe Cocker “You can leave your hat on.” In this instance, it’s time to put your thinking hat back on after the break, and create your 2015 from a future perspective.

Propel yourself forward to Thursday 31 December 2015. You are standing at the end of what has been your most successful year yet. Your business results have surpassed all expectations, and your health, wellbeing and personal life are also awesome!

What does your life look like?

Tap into your powerful imagination,

8 ISSUE 68

Thinking Hats On! stretch your thinking and push the boundaries of what is possible. Think big! If the mind can conceive it, you can achieve it! The clearer you make the picture of what you want, and the more frequently you connect with your vision, the greater your chances of success.

Make sure you write it down too!

From this position in 2015, as you look back towards the present, answer the following questions: • What five major goals did you achieve along the way, which helped create your phenomenal success?

• Who were the four most influential people, who helped you achieve your results?

• What three things did you do less of this year?

• What two values did you embrace this year?

• What one thing did you do radically different, which skyrocketed your results?

As you consider all of this, come back to the present day, noting the steps you took, and write down five action steps that you commit to doing this week so you CAN step purposefully into your most successful year yet!

In the words of Lao Tzu,

“The journey of a thousand miles begins with one step.”

So let the journey begin, as you step forward into 2015!

Mandy Napier BSC is a Mindset & Performance Coach. She is passionate about helping people harness the power of their minds for optimal performance in business, life and sports. To download your free success resources, click on www.mindsetforsuccess. com.au/getting-things-done/

Digital Business

The Fifth Pillar

By Greg Searle

In the December issue of BM, I mentioned there is an emerging technology, which will change the way we market our products and services.

It has been talked about for a long time, and only recently has both the consumer been educated and the technology been developed to realise its far-reaching potential.

Business landscape. However, every business exists because of its client base.

You must protect what you have to retain your business, and we all need to develop new clients to grow our businesses.

This is at a time when competitors are reaching existing clients directly and enticing them away through alternative channels, and our traditional methods of reaching new clients are underperforming.

• Core Business system > oursys.something

In a recent presentation I attended, a report published by STW Communications (2013 Full Year results), highlighted that 25 per cent of advertising spending is still on print media, but only seven per cent of consumers’ time is spent reading print media. At the other end of the spectrum, 10 per cent of consumer time is spent on mobile devices, but only one per cent of advertising spending is for this media.

No doubt these ratios are rapidly changing, but where are you, and what does your current year marketing/ advertising spend look like?

Each of these pillars has a specific function and underlying technology for your Digital

Furthermore, what are you looking at in the upcoming 2015 – 2016 Financial

Direct one-on-one marketing personalised to the likes and desires of the consumer is the domain of the Social Networking Application, known as SNA. To recap, in the last issue four pillars of Digital Business were identified: • Corporate Website > www.something • Online Store > store.something • Mobile App > m.something and

Year, the same old same old SEO, or have you got an SNA in the pipeline?

What’s on the Horizon - SNA? What does a Social Networking Application do? The SNA will connect to existing social networks and retrieve information, which you can use to interpret trends in your market sector. With this knowledge, you can then target specific products or services to consumers, who have either commented about or expressed an interest in something that your company can supply.

The second part of the application is to communicate with this community, either by broadcasting to them all, or sending private messages about how you can help.

By a long way, globally, Facebook is the leader and Twitter is second. There are regional aberrations but leveraging these two applications, in the next application you build, will give you access to about 20 per cent of the world’s population online.

For more information about how SNA can help your business please contact Greg Searle @Anypoint® on 1300 WEBAPP.

Not all agencies are created equal.

www.ems.com.au

Because we’ve cut our teeth on big name brands in cities around the country - and around the world ems creative can offer you our unique expertise to help you achieve outstanding outcomes.

We now call the Sunshine Coast home and offer design, marketing and advertising services that come with a wealth of experience and a bit of creative muscle.

If you’ve had enough of the ‘pretenders’ call 07 5479 5179 to find out what we can do for you.

business matters 9

bethechange

be the

Conversations WITH

purple cow

in your industry!

Claire de Lune

Welcome to our new section of the magazine, ‘Be the Change Conversations’, this exciting new section is to inspire you to think outside the square, to inspire you to be the change within your industry. Feel free to put forward someone either locally, nationally or internationally that you think is being the change in their world.

Y

oung Sunshine Coast entrepreneur Claire de Lune is in tune with what makes her heart sing!

While pushing boundaries as a business pathfinder, Claire has learnt from experience that following her heart’s desire and working with passion leads to success. In fact, one of her many enterprises The Velo Project had a massive turnover in its ‘heyday, before it was sold to finance her next business endeavour.

This successful visionary has transformed her creative ideas into a stylish reality through diverse businesses such as creative agency Sage Creations, Factory The Project (a Maroochydore nightclub) and Bespoke Habitats (container accommodation) to name a few. Her creative foundations came from a successful career working for The Moon Group in Sydney and London and a Bachelor of Business Communications from Queensland University of Technology.

Somehow her business authenticity, sincerity, and passion strike a chord with most people!

Claire’s organic and innovative process of setting up magnetic hubs are in tune with the community’s needs, attracting people from all walks of life to exchange ideas and share a common space.

This year Claire intends to create more passion projects in the hospitality and music industries. This versatile creative is constantly growing and up-skilling her abilities, with a view in 2015 to perform and write music for the piano, as well as singing and storytelling activities.

Claire walks the talk of Indian leader Mahatma Gandhi: “You must be the change you want to see in the world.”

10 ISSUE 67

QUESTION AND ANSWER TIME WITH CLAIRE DE LUNE What is your background?

I was born to conservative, yet creative and entrepreneurial parents, Sally and Tony Elliott. The early chapter of my life was spent fossicking in forests, taming wild kittens, riding horses bareback and helping my mum make a beautiful home on our large country property. I am the eldest of four children. Mum’s happiness was everything to me, so I would help her as much as I could with cooking, gardening and family-orientated activities.

My first business was Sage Creations, a graphic design, marketing and branding company that I started in Sydney. After working in the design/advertising industry in Sydney and London for the previous 10 years, I felt I had the knowledge to go out on my own. I believed my skill set could be quite valuable to a number of businesses on a consultancy basis. That way I could structure my life to suit my needs. When the company was thriving, I had three contract staff and 50 job numbers open. For a small design agency this was a huge accomplishment.

Where are you from?

I grew up on a large property west of Toowoomba. I went to a little co-educational boarding school in Toowoomba and an all-girls boarding school on the Gold Coast.

At school, I excelled in the creative industries, being captain of drama in my final year.

Do you have any children?

I have two beautiful children with my husband Zeke. Our children are son Orlando and daughter Daisy. In the past,

Zeke was an aeronautical engineer, who designed simulator programs for Boeing fighter jets.

What was your first business?

My first business was Sage Creations.

What businesses have you had since?

When Sage Creations was successful, I sought larger premises, which was the beginning of The Velo Project in Careela St, Mooloolaba. It was a side business, which enabled me to indulge in delicious, healthy food and drink the best coffee at work.

The Velo Project was also an opportunity to entertain my clients in a visually-inspiring space, which I shared with like-minded creatives, who were seeking connection and stimulation. This business thrived because it was the first of its kind and met the community’s needs.

Tell us about Factory: the Project?

Factory: the Project is a restaurant, bar, amphitheatre for live entertainment and a nightclub positioned in busy Maroochydore.

Has it always been your intention to be different?

I have always believed in the purple cow theory, which focuses on the need in business to be original, unique and different.

It makes sense to do things in a way which opens up new opportunities for people and challenges people’s perceptions of what ‘normal’ is.

How did Bespoke Habitats start?

Bespoke Habitats is a solution for modern-day people who want flexibility, self-sufficiency and freedom to explore, work and play.

The Australian market has responded very warmly to our new container product, as people realise it is innovative, practical and affordable. We simply can’t keep up with the demand, because it’s the most affordable by thousands of dollars yet designed and hand-crafted on the Sunshine Coast.

Scan here to watch the full ‘Be the change conversation’ with Claire.

Who do you think might buy the containers?

What part do you play?

Our containers are purchased by people across a range of industries from agriculture to the mining industry.

The containers’ flexibility, ease of transportation and self-sufficiency, make them perfect living quarters for farm hands, contract workers, and ‘fly-in and fly-out’ labour force in regional Australia.

I consistently managed the design process for my clients from initial brief through to design delivery. I was also involved in the marketing and design strategy. For larger-budget clients, I coordinated their team of agencies (advertising, digital, design and PR agencies across Australia) to ensure consistent and quality rollout of communications and design.

What advice would you give someone looking to step outside of the square?

My biggest advice to people is to follow your heart. Don’t take the job that has the higher pay cheque. Take the job that interests you the most, makes you feel alive, challenges you and makes you want to learn more. Analyse your versions of ‘successful people’ and take notes on how they got there. Ask lots of questions and put yourself in lots of vulnerable challenging environments where you learn the most, and push further toward your dreams.

Where did you get the inspiration for your ideas like The Velo Project?

I think my ideas come from the heart.

The objects that really move me are usually upcycled - that have history and an interesting story. I love travelling and seeing how other people create spaces.

Image by Studio Republic

What is your design background?

My design foundation comes from advertising and design agency The Moon Group. I worked for Moon in Sydney and London as an Account Executive and Account Director on accounts from Seafolly Swimwear to Sydney Theatre Company, and Sydney Symphony Orchestra.

What’s next for you?

I am always looking to challenge myself.

The most important lesson I learnt in the past year is not to chase the dollar, but instead to pursue your passion. It is your passions that lead you to a life of success.

This year I intend to create more passion projects in the hospitality and music industries. For me, music is one of the most powerful creative outlets.

I am inspired to perform, write music and move people with my storytelling abilities.

I play the piano, am a strong public speaker and write. Singing is something I love to do.

I know that if there is authenticity, sincerity, and passion behind the voice and the story - with practise and dedication - anything is possible.

How would someone contact you about any of your businesses?

Call me on 0424 444 205. I enjoy meeting people and would love to discuss any opportunities for new business. www.iamclairedelune.com

great business solutions with PAUL WILSON

greatbusinesssolutions

New Year, New Career

Welcome back and Happy New Year! I hope your Christmas break gave you a chance to recharge and refresh for what will be a year full of opportunities and challenges.

families, friends, and communities

national awards and competitions

at these special occasions.

in 2014, from furniture building to

TAFE Queensland East Coast

business, hospitality, health and

celebrated a significant finish to

sport and community services.

2014, with graduation ceremonies

Employers see TAFE Queensland

running between Mooloolaba and

East Coast as a number one choice

Bundaberg. These celebrations mark

too, with industry engagement and

the whole reason we are here: to provide life-changing opportunities to

TAFE is about much more than trades, with 60 per cent of our courses covering non-trades areas.

This year we are expecting peak enrolment numbers in a range of courses for creative industries,

real work experiences a key part of how our courses are structured.

our students through the provision of

I am positive about the future for

high-quality training. It was fantastic

TAFE Queensland East Coast

to see the genuine delight for these

and our region. Our students

graduating students from their

have won a broad range of

12 ISSUE 68

graphic design and hospitality.

We look forward to hearing more success stories this year, as we welcome the next generation of TAFE students.

Now is the time to make the right choice, select a quality TAFE education before classes commence in late January and early February. Enrol today. Call us on 1300 656 188.

For course information visit us at tafeeastcoast.edu.au

business mentoring with ROD RICHARDS

businessmentoring

Think Big Plan Even Bigger 3Gs of acceleration. I sat soaking it all in - the feel and the smell.

Big better best - never let it rest.

Sitting in an F-14 fighter cockpit on the tarmac, at the US Naval Base Norfolk Virginia, was a privileged unforgettable experience. A unique empowering feeling holding the controls, while absorbing instrumentation, lines of toggle and push-button switches and accompanying warning-signs.

Adrenaline without fear, ignited a momentary left foot tap-dance on the cockpit floor. The seat harness felt like a familiar, heavy, leather jacket littered with titanium buckles and adjusters waiting to strap secure its cargo.

Aside from the feel there was heady smell. A mix of exotic materials in a confined space, an electrical odour, jet fuel and blended fabric weaves on the upholstered pilot ejection seat. Ejection seats that blast the pilot clear of a stricken aircraft, with spine-crushing

A confidence that this machine was planned, built to specific tolerance, with defined capability and intended outcome. I had read sections of the Classified Operations Manual, the document that articulated performance settings, operations, tactics and emergency procedures. I identified the orange levers to activate pilot-seat ejection. This attack aircraft was a proven package with formidable competitive advantage performance.

deciding to return home and pass-by doing college here, before starting business in Australia……”

“You gotta do what you see from the inside,” Henri said.

“You gotta think big and not get buried by the fears that will come…. or the study commitment and planning it will take to master whatever you choose to do in life ….

“You need your plan to land upright at midnight – you know what I’m saying here son.”

Start switch off-on, fuel pumps on, hydraulic pump check, instrument calibration. Ready-for-action!

Henri gave me precise advice, for both life and business. Thinking is just the beginning, you need to plan and take action.

“What do you think of my office Rod?” inquired my uncle, US Naval Commander and fighter-pilot Henri Bertram Chase 111.

As for Uncle Henri, he was promoted from Commander Air Group (CAG) to US Navy Rear Admiral and later spent time at the Pentagon.

Henri is a decorated ‘real-life’ Top Gun. His steely, eye-to-eye stare and beaming smile appeared atop the cockpit boarding ladder.

“You have got to think big if you want to land this baby onto an aircraft carrier at midnight!” he charmed.

Rod has 27 years’ experience as a company owner, director and entrepreneur, and 10 years as a Business Mentor and educator. He is a founding Director of the Business Enterprise Centre Sunshine Coast and Queensland Director of BEC Australia (non-profit Network).

Henri paused, refocused with precision accuracy adding: “I appreciate you-all

Free resources: www.BusinessEnterprise CentreSunshineCoast.org.au

business matters 13

When you think about Latin America,

5 big destinations come to mind: 1.

2.

3.

4.

5.

The biggest falls on earth: Iguazu Falls on the Argentina – Brazil border The biggest glaciers: El Calafate – Patagonia – Argentina The biggest lost city in the world: Machu Picchu – Peru The biggest statue on a mountain side: Christ the Redeemer – Rio de Janeiro - Brazil The biggest archaeological sites: Mayas and Aztecs – Mexico and Guatemala

We offer two ways to discover the magic of Latin America.

1 2

Latin America Group Tours Escorted tours with a difference: WE go with you!

Latin America Destinations – We help you create your itinerary based on your time schedule and preferences

Next fully escorted small group tour available: Wonders of the South departing October 2nd. – 29 nights visiting Peru, Argentina and Brazil Information sessions during February at: Toowoomba, Caloundra, Maroochydore, Bribie Island and Brisbane. Contact us for details.

This year why not consider a visit to Latin America?

You will be surprised with what these two continents have to offer: scenery, architecture, archaeological sites, great food and wines, music and dancing. It’s all there at your fingertips and it’s not as far away as you think.

Let us help make your dream come true in 2015.

Office: 5492 5274 Mobile: 0400 193 040 Email: latinamericagrouptours@gmail.com Facebook: www.facebook.com/ Latinamericagrouptours www.latinamericagrouptours.com

magic

magicmoments

Sort Yourself Out in 2015

moments with DRANKO MAGIC

We went through every room and every cupboard, throwing out everything we no longer need. Things we had been hanging onto, which one day we might need. Well, that one day hasn’t come yet, and we decided not to keep any more ‘One day’ junk. We had been avoiding this clean out all of last year, saying we will do it one day….

Happy New Year! I hope you have all had the best Christmas and New Year ever!

Let’s all make this year even better. Probably for most the holidays are over and the kids are back at school (Yay!).

We are all glad, we didn’t over do it for Australia day (well some of us anyway).

I know what you’re thinking, “Why is he telling us this?” The important thing was, I spent the whole time with Vickie (my wife). We worked together as a team and we got the whole lot done. I can almost say it was fun, but don’t tell her that!

We didn’t go away, or really do anything too much this Christmas. We decided to spend the whole time cleaning and sorting out our home and the office.

How many times were you looking for something last year, and came across stuff you just didn’t need. We did, just about every week.

google

optimisation

search results

usability results

testing

07 54 777 990 www.kook.com.au Suite 202 La Balsa 45 Brisbane Rd Mooloolaba, QLD, 4557

So now that we are back at work, it is a great feeling to have a fresh start.

Yes we decided to clean out the office too. Setting yourself up for the year, giving yourself a ‘Fresh Start,’ really does give you a feeling of great satisfaction.

My New Year’s tip is:

‘Sort yourself out.’

You’ll be surprised how much easier it will make your life.

I know this isn’t something new, but it is something we forget to do and need a little reminder once in a while.

So I wish you all, the very best year ever!

Let’s make everything count and achieve those goals we set for ourselves, at the stroke of midnight just recently.

Until next time, don’t sweat the small stuff.

Don’t worry, be happy!

Dranko Magic is the other half of Business Matters Magazine. He is our Operations Manager; this role includes professional photography, looking after all the invoicing, accounts, debt collection and also the delivery of the magazine.

ROI

+

mobile seo

You don’t have to know web. You just need to know your web team.

Speak to Kook today about our new Web Mastering Service.

Make 2015 the year your website gets a health check.

business matters 15

successfulhabits

By Chris Childs

“Begin with the end in mind.”

If you recognise this as Habit 2 from Steven Covey’s best-selling ‘7 Habits of Highly Successful People’ you are correct. The ability to create a vision in your own mind of what you want to achieve today, this week, this month or this year means you are able to share this vision and empower yourself and others (your staff and your customers) to get what you want.

The importance of taking the time to set a vision and set goals, can never be understated. And the great thing is, there are many, many tools available to help you do this. While I have chosen Steven Covey’s work to highlight this, it’s important to find the right tools that work best for you.

Personally, my life changed a few years ago after reading a book called ‘The Passion Test.’ It enabled me to work out the passions in my life. I quickly realised, I wasn’t finished yet, with what I wanted for my business. I then set about describing in very specific detail, what my ideal business would look like.

And WOW did it work! With the right vision, I recognised I didn’t have the right people in my business. Having the right people is vital and will accelerate you like nothing else!

Once I employed the right people and worked diligently for 12 months on my website, branding and focus, this transformed my business from ordinary to extraordinary. Now just three years later, we run nine successful businesses simultaneously. What’s amazing is that when I look back, at when I first did the Passion Test and wrote my vision of how I saw my business to be, this is exactly what my businesses have become.

So, as a Business Owner, I think it is critical to clearly see (in your mind) what you want your business to be. Take the time to invest in your vision and goals, then ensure you re-visit them regularly to make sure you are on track. Having the right mindset (and maintaining it) is so important to help you stay focused, when obstacles get put in your way.

...it is critical to clearly see...what you want your business to be.

16 ISSUE 68

RESTAURANT Absolute Waterfront dining Under the Tower at the Mooloolaba Wharf Here are three steps you could take today to have the Right Mindset to grow your business.

1. Look at your current beliefs Examine your mindset by looking at your current belief system.

Are your beliefs about your business success supporting you?

Or do you have self-limiting beliefs, which are holding you back from what you want? You have to identify those possible blocks and turn them around. Whether you know about limiting beliefs or not, they are working in your subconscious mind to prevent you from moving forward. They will work to negatively affect your decision-making.

2. Shape your mindset with Vision and Goals A proactive approach to build your mindset is to clearly see where you want to go. Seeing a vision and images describing your end result clearly in your mind’s eye, will create a strong pull towards this end result. Take the time to find the right tool to help you with creating your vision. It is well worth the time invested.

Then go on and break your vision into goals. It will shape your mindset to conform to your vision. And again there are many goal-setting tools such as Goal Mapping and Smart Goals.

3. Protect your mindset One thing you have to do is to protect your mindset against the ‘Naysayers’ and ‘Dream stealers’, people who want to drag you down. There are plenty of people who are happy to tell you what you can’t do. So keeping your confidence is a big thing. Stay on the right path with your vision, look to improve yourself at every opportunity and seek to help others along the way.

Come and try our famous Seafood Platter and the best modern Australian/ Chilian cuisine

Lunch special with dessert & a glass of wine from $29.50 123 Parkyn Pde “The Wharf” Mooloolaba Tuesday to Saturday from 10 til late Sundays 10 til 5

Find your passion, get these three steps right and there is every chance your business will achieve everything you want for it in 2015.

Chris Childs is the CEO of Think Business Development and Think Money Wealth Through Property and seven other successful Sunshine Coast businesses. www.chrischilds.com.au

Ph: 07 5444 5044 www.seerestaurant.com.au business matters 17

healthandwellnessbusiness

New Year, New Team New Centre in 2015

By Jodi Chapman

What is it about the New Year that’s synonymous with new beginnings?

All throughout the Sunshine Coast there is change, growth and the faint echoes of New Year resolutions. The Advanced Wellness and Behavioural Centre has acquired a steady momentum of success in Maroochydore since 2006, with a focus on optimal mental and physical health for our community.

2015 looks to be an incredible year, with expansion into brand new premises soon to be the focus of many more exciting avenues for locals to improve their health and wellness.

Already bursting at the seams at their current location, the clinic has had a recent addition of not one, but two brilliant practitioners, bringing with them their own unique skills and expertise to add to the already talented pool of qualified staff.

An in-house Exercise Physiologist and Homeopath can be added to the impressive bill of practitioners, alongside a choice of Naturopaths and Nutritionists.

The new premises, also in Maroochydore, will boast two levels, including a conference

area anticipated to host an array of guest speakers and workshops catering to topics including fertility, anti-aging and sports nutrition, cooking courses and much more.

Mental health has been at the forefront of the clinic’s focus, treating depression, anxiety, ADHD, Asperger’s and autism successfully, with individualised and comprehensive treatment protocols that incorporate holistic naturopathic principles alongside advanced diagnostic medical assessment tools. 2015 sees the clinic branch out into additional areas of health and wellness, combining the staff’s strengths and expertise - the team of practitioners leave no stone unturned when it comes to addressing your health issues.

Do you think 2015 is the time for you to address your quality of health and wellness? Tired of feeling, fatigued and anxious, not to mention overwhelmed and inundated by fad diets circulating in the media? You have a choice. Make 2015 your year to change the future path of your health.

Jodi Chapman BHSc is a qualified Nutritionist and Naturopath specialising in the field of optimal performance for mental and physical energy, particularly recovery from depression, anxiety and ADHD. Contact us on 07 5443 1987 for a free half hour consultation or view our free webinars at www.advancedwellness.com.au

You’ll have an Even Better 2015 With the Right Bookkeeper!

Give your business the best opportunity for a Fresh Start for 2015 and make sure your Bookkeeping activity has control of your financial systems & processes so they’ll be an asset of the business and not a liability in 2015!

Business Fundamentals “Your Partner in Developing a Better Business”

You know Bookkeeping is much more than just entering numbers into the ledger. Having the Right Bookkeeper means having someone capable of managing the day to day input of information, the outflow and inflow of cash, & preventing problems happening rather than just helping you solve them.

More importantly, you’ll want them to have a thoughtful understanding of the business too.

For example, here at Business Fundamentals with well over 25 years real bookkeeping expertise and business experience behind us, we are able to

focus specifically on how you can make your Financial Management System and Business Processes easier for Yourself to Do - Your Staff to use, and most importantly of all - Everyone to Understand so 2015 will be great for you!

We’ve also included an OFFER for you to help you get that fresh start!

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By the way, if you’d like to know more about how to tailor the right solution for your business, you can reserve your … Complimentary 18 ISSUE 68

Business Review Session just by calling us today on: 1800 RAYLEE

business finance tips with JAN WATMAN

As we plan for 2015, it is good to be aware of all Finance Options available to small business owners.

Small business owners face a mountain of decisions every day.

Not least of these is whether to rent or buy that vehicle or new equipment.

The number of finance options can be a ‘mine-field,’ so let’s see if we can simplify the options.

As a business owner you should consider the amount required, new or used, tax effectiveness of loan, is it long-term investment or something required for a specific project/contract.

I will explain the different finance options.

Hire – is when you hire the piece of equipment for the period of time you need it. A bond may be required and this option is better for short-term use.

Hire Purchase – is similar to a hire, except you own the equipment at the

businessfinancetips

Know Your

Financial Options end of your agreement. The lender owns the equipment, with repayments tailored to suit your business needs. You can choose to purchase the equipment outright at any time, but can only claim the interest component of repayments and the depreciation on assets.

Lease – An operating lease is similar to equipment rental, although the contracts are generally between two and five years.

Repayments are fixed, so can be beneficial to customers knowing they will need a piece of equipment for up to five years.

Chattel Mortgage – is where a customer borrows funds to purchase a piece of equipment. The lender registers their interest in the equipment with the PPSR and takes a ‘mortgage’ over the equipment as security.

Contracts can range from one to five years in length, with the interest payments able to be claimed on tax.

Rental (Rent To Own) – An equipment rental agreement generally runs for a set period of time, such as 12 months.

The fixed repayments are often fully tax deductible and in some cases, rebates are given to customers when purchasing equipment outright. Along with the ownership option, equipment rentals may be returned to the financier after the initial term, and in some cases, with no penalties, but always check these details, as rental options from one

provider to another may differ. These options are perfect for customers who may want flexibility, or need a newer model each year. You are not stuck with the same equipment for years.

I am sure you have heard of the traditional products such as Leases, Hire Purchases and Chattel Mortgage, but have you heard of Rent-To-Own? If you are a Start Up or growing business you will require flexibility.

Start Fresh Finance can find the best solution for you, with more than 20 different lenders to choose from, some require no financials, just an ABN. As the old saying goes ‘a New Year brings a new beginning,’ or a ‘fresh start,’ so talk to an expert at Start Fresh Finance to analyse which is best for your business, for that new car, van, truck, trailer or other piece of equipment. You don’t want any hidden expenses at the end of the loan term.

Jan who has 25+ years in the finance industry, helps high net worth clients and businesses to obtain finance. Her passion is educating, planning and working with her clients to achieve their dreams.

For more information on finance visit: www.startfreshfinance.com.au/

business matters 19

20 ISSUE 67

business matters 21

Some local businesses share their THINKING BIG tips for 2015

Jan Watman

Michele Purvis

start fresh finance

UAS Financial

About Start Fresh Finance was founded by Jan Watman after 25 years in the Corporate World assisting personal high-net worth and business owners with finance. Jan has managed national businesses and assisted industries with their business goals.

Her passion is about educating, planning and helping clients achieve their dreams. Start Fresh Finance – motor vehicle, boat, bike and equipment loan specialists.

Start Fresh in 2015 Each year, we write down New Year’s Resolutions and goals we want to achieve personally and professionally.

If you are considering buying a new car, upgrading or starting a new business, call Jan to discuss different finance options – there is more than the traditional Lease or Chattel Mortgage, why not consider Rent-To-Own Finance.

Call Jan to discuss flexible finance options.

About At UAS Financial, we provide the support and education for peace of mind that ‘things are taken care of.’ Whether you’re gearing up for retirement, purchasing your first home, or wanting to make the most out of your superannuation, we cover off on all key aspects to help you win the Game of Money™.

When you get to the end of 2015, what is it that you want to say you spent your year doing?

We all have personal goals in life; good health, building relationships, careers, travelling, financial freedom.

We all have the option to delegate our financial goals, although, many of us choose not to. But by doing so, it allows you to spend your most precious time focusing on the more important things in life; exciting life – boring money.

www.startfreshfinance.com.au 0468 371 449

www.uasfinancial.com.au 5444 0506

The Team

Austin Parry

EXPRESS PRINT and mail

BUSINESS EXCUTIVE COACH

About Impress with Express. The team at Express Print & Mail are here to help. We are a family-owned business, which has grown from humble beginnings to be the only company on the Sunshine Coast that delivers a full-service commercial print and mail house solution under one roof, offering both short-run digital and off-set print capabilities. This growth has been on the back of a reputation for quality, service and a ‘Whatever it takes’ attitude, which keeps our loyal client-base returning.

About Austin Parry is a Business and Executive coach who helps his clients go to the next level of their business or career. He is passionate about assisting them to identify what they truly aspire to in their business and then identifying the action needed to achieve this. Whilst helping them stay focused on achieving that desire.

2015 Action Plan For 2015, we are in the process of actioning many of our Thinking BIG plans, which were ‘hatched’ in 2014. This includes centralising all of our operations into an impressive and significantly expanded space, at our Wises Road facility, adding more key experienced and skilled staff members to our team, and expanding our printing and finishing capabilities. The latter plan includes a new market leading HP Indigo printer and binding machine (perfect for those who want to publish hard cover / bound books). We look forward to helping all our valued clients make a Fresh Impression in 2015!

expressprintandmail.com.au 5479 1659 22 ISSUE 68

The Challenge to Thinking Big Identify what you wish to be famous for, what you truly aspire to be.

Aim for it. Learn how to stack everything in your favour. What may have seemed so far unachievable, is actually within close reach.

Think Big and make the big decision to turn your dream into reality. I offer two complimentary coaching sessions that will identify the key areas that can make you truly successful. This is your chance to do it.

austin@austinparry.com 0419 701 608

business matters 23

mayoral business with MARK JAMIESON

Sunshine Coast Council is taking centre stage and now, more than ever, we are in the national spotlight for all the right reasons.

Shaping Our Future It is our responsibility to build on their contributions and achievements and we are doing just that with our gamechanging projects which will build a strong future for the region - the Maroochydore City Centre, the Valdora Solar Farm, the Sunshine Coast Airport expansion and Sunshine Coast Light Rail.

On the eve of the State Government elections, we have called on all candidates to develop a coherent plan to address the long-standing infrastructure funding deficit by providing clear timing and funding commitments.

This includes:

I am determined we will remain there.

•

Our economy is on the move, with business confidence continuing to grow to now be at its highest point since 2008.

he North Coast Railway Line T duplication from Beerburrum to Nambour;

•

I nclusion of the Caboolture to Caloundra Road six-lane upgrade to Bruce Highway in the State Government’s Bruce Highway Action Plan;

•

pgrade of the Sunshine Coast U Motorway, Nicklin Way and Mooloolah River interchange;

•

roviding a high quality bus P corridor between Caloundra and Maroochydore;

We generated close to 20 per cent of all new employment opportunities in Queensland – more than any other region.

We have outstanding environmental credentials and manage some of the most innovative environmental programs in the country.

Importantly, we have a community that is passionate about maintaining and celebrating our values and lifestyle so we remain one of the best places on earth to live, work, visit and invest.

Our successes have not come about purely through good fortune, rather, they’ve come about thanks to the foresight of many who came before us.

•

•

contribution up to $100 million A towards an entertainment, convention and exhibition centre in the Maroochydore City Centre.

Policy decisions to help stabilise the region, build community and investor

mayoralbusiness

confidence and enable the Sunshine Coast to maintain the lifestyle and environment that is highly valued by our residents are also sought: •

etaining the Sunshine Coast local R government boundaries;

•

tatutory preservation and protection S of the regional inter-urban break between Sunshine Coast and Moreton Bay;

•

etaining the Beerwah East site – not R Halls Creek – in the SEQ Regional Plan are the top three policy commitments we seek;

•

fair outcome on the infrastructure A agreements for Caloundra South to minimise flow-on costs to all ratepayers; and

•

pproval of the Sunshine Coast A Airport Expansion Environmental Impact Statement and support for Federal Government approvals and financing strategy.

The next State Government has an opportunity to help us shape our future as we become Australia’s most sustainable region – vibrant, green, diverse.

I look forward to working with the next State Government to achieve this vision.

Sunshine Coast Mayor Mark Jamieson keeps BM readers up-to-date on what’s happening on the Coast.

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24 ISSUE 68

vehicle

vehiclemaintenancebusiness

maintenance business

Out of Factory Warranty?

with RON HILL

And the day quickly comes round, when your new vehicle has come out of warranty and you are not ready to trade it in for another new vehicle, just yet.

You may want to invest your dollars in property or maybe a well-deserved holiday. The vehicle suits your needs and you still want to maintain the car for reliability’s sake, and to get the best out of it economically.

What about establishing a relationship with Ron Hill Auto and Transmissions - an independent vehicle repair shop? One of the benefits is a personal interest in helping you achieve your goal of vehicle longevity.

Consider introducing a six-monthly service interval. Things like automatic transmission fluid changes, power steering fluid changes, brake fluid flushing, four-wheel-drive transfer case and differential oil changes, and coolant changes are likely service items, which are needed when the end of the factory warranty has arrived.

The stretched-out minimal fixed price service structure has purposely left these items out, which is good for short-term ownership, but does not help for long-term ownership. These items can be managed or budgeted for, in an order of priority to spread

You can expect to find a clean, organised workshop, supported with our team, who are warm, friendly and genuinely interested in helping you find the best solution for your out-of-factory warranty maintenance needs.

For more information: Please contact Ron Hill Auto on 5443 4444

out the cost.

WINNERS

Queensland Training Awards Small Training Provider of the Year

Executive Small Business Management & Entrepreneur’s Program The course is centered on a CERT IV in Small Business Management and will be flexibly delivered with 4 x workshops featuring guest speakers and local successful entrepreneurs.

Workshops will focus on issues and processes that will improve Businesses such as: 1.

2.

3.

4.

Legislation & HR (workforce capability) Planning development (Finance, Marketing etc) Technology (Website & Social Media) Marketing (Plan, Social Media & Direct Marketing)

The program will commence in March, will be supported with mentoring and access to information repositories. Government funding may be available.

Contact us with your expression of interest now.

Contact your training advisor now on 07 5334 9922, or email training@looknowtraining.com.au and Look Now to your future business matters 25

1.

2.

3.

26 ISSUE 68

THINK BUSINESS DEVELOPMENT

business matters 27

powering business potential with KIMBERLEY LYNCH

poweringbusinesspotential

Online shopping platform Ninepence

kicks goals in first week proved to be second-to-none with its e-Commerce solution – an online shopping platform, which would enable small businesses to quickly, easily and cheaply set up their own online shop.

Ninepence, the new Chamber of Commerce and Industry Queensland’s (CCIQ) online shopping platform, kicked goals immediately, with more than 100 businesses registering and making sales in its first week of operations!

Ninepence, the FREE way to set up online shopping fast, was developed at the end of 2014, specifically for small to medium-sized enterprises (SMEs), to go from sign-up to selling in under an hour.

This e-Commerce platform’s registered businesses to date range from fashion items, to photography, baked goods, jewellery and auto accessories, thanks to the suggestion of Brisbane-based digital creative agency Studio None.

When the CCIQ put a call out to businesses on the Internet, as part of its marketing brainstorming session at the end of last year, Studio None

Kimberley Lynch, the Regional Manager for the Sunshine Coast & Wide Bay Area for CCIQ, said the CCIQ marketing and communications staff chose the name of the new platform after research revealed when Queensland became a state more than 150 years ago, the then Governor started our Treasury, with just nine pence in the bank.

“Now that is starting small, but thinking big!” Kimberley said.

“The CCIQ knew there were plenty of innovative, smart and savvy businesses out there who would be in a position to help small businesses if only they had the chance and Ninepence offers them a solution.”

She said a recent CCIQ Digital Readiness Study found companies had wide scope for enhancing their online retail and e-Commerce capabilities.

“Results revealed that 60 per cent of Queensland businesses receive less than 10 per cent of their revenues through online sales,” she said.

“Our study found, there was a massive need in the market for an efficient and cost-effective

solution to help start-ups bring their products and services to the table.

“They have great ideas, products and solutions, but not the connections to flourish. That’s where we at CCIQ step in with our ongoing Small Business Challenges program.”

Kimberley said normally, it costs thousands of dollars to set up an online store.

With Ninepence, businesses will pay a small commission on sales from ninepence - but sell nothing, pay nothing.

And it is free hosting, free support and no upfront fees.

For more information on ninepence, go to https://www.cciq.com.au/products/ ninepence/ or https://ninepence.com.au/ Kimberley Lynch is the Regional Manager for the Sunshine Coast & Wide Bay Area for CCIQ, the peak industry body for businesses in Queensland. We exist to provide a powerful voice for small business and to power our members’ potential through providing access to essential tools, services, information & advice. www.cciq.com.au; klynch@cciq.com.au.

Not a member?

Join now.

What we do: We can expertly guide you in the following areas of law: Commercial Law Small Business Franchising Family Law Development Residential and Commercial Conveyancing Commercial Leasing Body Corporate and Building Unit Management Rights Elder Law, Aged Care, Succession Planning – Probate, Estates and Wills

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28 ISSUE 68

training

catherine molloy

matters

Target Training

2015…. Let’s make it BIGGER and Better I have one word for you for 2015... ‘MOVE’ Move your mind, move your body, move your thought processes, move and take control of your plans and life.

Move and choose healthier food and the lifestyle you want.

The body and mind is engineered and geared to move.

I am definitely taking my own advice and have locked in ‘the move’.

I am walking home from work, and when swimming laps in the pool I say ‘Move’, when I want to stop.

When at work and procrastination starts to set in, what do you do?

Move…move your focus, move your attention and get going.

The best way to move the heart, is bending down and lifting others up.

A great way to stop the procrastination process and ideas being killed, before they have even had a chance to grow - is to use the six hats thinking process by Edward De Bono. www.debonoforschools.com/ asp/six_hats.asp

Get moving… Put on your green hat and get creative! Move to the yellow hat and think of all the positive benefits this new idea brings.

Try on the white hat… let’s get some facts and figures happening.

Now move to the red hat and see how you are feeling about this?

If okay, let’s go to the black hat and check out our risks.

Back to the green to find solutions, then pop on the blue hat, time to create our plan for action.

What a top hat idea! Of course these hats can be used in any order, according to whether you are creating, solving problems, on fact finding missions or managing teams etc.

2015 its just getting bigger and better every day…

If it’s meant to be it’s up to me :)

Blue Hat Thinking - Process • Thinking about thinking • What thinking is needed?

• Organising the thinking • Planning for action

Yellow Hat Thinking - Benefits • Positives, plus points • Logical reasons are given • Why an idea is useful

White Hat Thinking - Facts • Information and data • Neutral and objective • What do I know?

• What do I need to find out?

• How will I get the information I need?

Black Hat Thinking - Cautions • Difficulties, weaknesses, dangers • Logical reasons are given • Spotting the risks

Green Hat Thinking - Creativity • Ideas, alternative, possibilities • Provocation - ‘PO’ • Solutions to black hat problems

Red Hat Thinking - Feelings • Intuition, hunches, gut instinct • My feelings right now • Feelings can change • No reasons are given

‘MOVE’ and start your personal development training for 2015.

Call us today!

about the author

Scan here to view video

Catherine Molloy is the owner of Target Training Nth Brisbane/ Sunshine Coast/ Wide bay. Catherine leads the experienced Target Training Team who work together to motivate, innovate and educate you and your team.

THINK BIG IN 2015 WITH TARGET TRAINING UPCOMING WORKSHOPS Hospitality, Retail and Business Workshops available for school leavers in January and February.

Kickstart your future today…

Fund your gap year or support yourself through Uni: School Leavers – Apply for a free hospitality course.

ENROL TODAY AND GET MOVING Courses available Cert IV TAE Cert IV Small Business Management Diploma of Business and Management

Call us for your very own customised workshop – Phone 5452 7722 today for your eligibility www.facebook.com/ targettrainingsunshinecoastwidebay

Servicing all of Qld and Australia.

We TARGET your training needs.

NATIONALLY RECOGNISED COURSES AVAILABLE business matters 29

medical practice

ALBERT BORZILLO

matters

Wealthmed Australia

A new year, a new set of goals!

It may be expanding your practice, taking on new staff, purchasing new equipment, buying a new car or doing some home renovations. All of these things have multiple steps, and where do you start?

We want to share with you an excellent tool to free your mind, storing all of your thoughts, ideas, tasks and goals and actually put your plans into action.

Most of us have never been properly taught how to set goals. So we

We love technology at Wealthmed!

Especially when it gives us the ability to invest more time with our friends and family, and do the things we most enjoy.

all have 50 things we want or need to do, and we can’t get to most of it.

about the author

In reality, we can only manage seven or eight things at a time, so we sometimes store our ideas for months or even years, before they come to fruition.

Let me introduce you to Evernote. This is an app, which you can download onto any home or work personal computer, as well as tablets and smartphones. Evernote is used to: Capture (collect what has your attention), Clarity (process what it means), Organise (put it where it belongs), Reflect (review frequently), Engage – JUST DO IT!

Albert has over 30 years’ experience as a practising accountant and is dedicated to achieving excellent outcomes for Wealthmed clients. He is a member of CPA Australia and has wide experience in both industry and public practice. If you’re reading this, pick up the phone and say hi!

Hey Look, it’s my ‘to do’ list! I haven’t been able to find this for months... to d

o list

get m buy ilk from e go on xpensiv shop e renov a holid car a becomate hou y e a se real boy

Get things done in 2015!

Free your mind, stop trying to remember everything.

Use your brain’s space for being successful at getting things done and be more productive every day.

I can help you with a complimentary planning meeting for 2015 (I am a CPA and this session is valued at $330)

Call us on 1300 887 137 info@wealthmed.com.au | www.wealthmed.com.au

See what all the fuss is about! view this video using the QR code or visit: ed.ted.com/on/VCGCEMcj 30 ISSUE 68

brokerage

Rod Russell

matters

Savvy Business Sales

THINK BIG! While chatting with old friends recently they mentioned being bored with their jobs in middle management, due to the lack of opportunity to better themselves and the insecurity of being employed.

They are at a cross roads and mentioned how wonderful it would be to own a business.

Trying not to get too personal, I asked if they had done any research on buying a business and if they were aware of what was necessary. They assumed that financially they would not qualify to purchase an enterprise capable of replacing their combined income ($120,000) and servicing a loan required to fund it.

I then learned, they have $500,000 equity in their home and a very small mortgage. I suggested if they unlocked this equity, they could finance a well-established business capable of returning profits of up to $300,000 per annum. After loan repayments and interest they would have around $200,000 left, or close to double their current earnings.

The conversation quickly ended and it was clear despite their dream of business ownership, it won’t happen, as they are not confident enough to leave their ‘comfort zone’ and take a risk. The chances are they will remain

unhappy earning average wages and continue to dream about something that is within their reach.

To own a business, you have to take an ‘educated risk’ and to succeed in business, you have to ‘think big.’ The majority of the world’s wealthiest business operators start out small and work towards their dreams of grandeur, always with a plan in place.

If you are a ‘big thinker’ and looking for a fresh start, be proactive and research your options to take control of your own destiny. Business ownership offers excitement, security, financial rewards and opportunities simply not available as an employee.

about the author

Scan here to view video

Rod’s unrivalled professionalism and years of experience have earned him the reputation as the Sunshine Coast’s most successful business broker. He continues to raise the standards in business sales.

The Ultimate Motorsport Business Specialising in signed/unsigned diecast models, merchandise and memorabilia from the biggest names in Motorsport, this well established online business is a one of a kind in Australia.

Long standing relationships ensure the business has access to some of the biggest names in Motorsport such as Daniel Riccardio, Mark Webber, Valentino Rosso, Casey Stoner and Stirling Moss to name just a few.

All the latest car and bike models from various manufacturers are available in addition to memorabilia, posters, helmets and so much more. Signed models are verified with dated photos ensuring authenticity.

The business is 100% online and not solely reliant on eBay like many online businesses. If you can spare approx 25 hours a week and are looking for a profitable and flexible home based business (can be anywhere in Australia) you must look at this opportunity.

SOLD by SOLD

$45,000 +SAV, ROD RUSSELL - 0409 931 600

$25,000 per month - 5 ½ days per week

SOLD

Here is a simple business making BIG BUCKS….This amazing business grew by 43% last year and is currently making $6000 per week for a working owner. It’s been established for over 20 years, opens just 5 ½ days per week and services a huge number of small and large businesses across the Sunshine Coast.

It’s part of Nationwide buying group ensuring you get the best buy prices and marketing support going around and there are trained staff in place, many who have been with the business long term. There is still so much room for growth left for this business with huge amounts of construction occurring on the coast over the next decade...get into this highly profitable business now and reap the rewards.

SOLD

$499,000 +SAV, MICHAEL YARED - 0431 172 889

SOLD

Wray Organic - Toowoomba Wray Organic Toowoomba is a thriving organic grocery store offering quality fresh fruit and vegetables and a range of products from the organic café that are to die for.

Perfectly located in a central position and backed up with an award winning franchise system, this delightful business has the back up and proven systems in place to ensure success. The rent on the building is very fair and there is a great lease with options to 2027.

Toowoomba is unquestionably one of Australia’s top growth regions and is enjoying massive infrastructure resulting in a population boom. Combine this with everyone’s desire for healthy lifestyles and this business is in good stead for future growth. With average sales of approximately $50 000 per week, the foundations have been laid for a new owner to make serious profits.

$550,000 +SAV, ROD RUSSELL - 0409 931 600

SOLD

SELLING? CALL US TODAY

WE URGENTLY NEED BUSINESSES!

BUSINESS SAVVY. YES WE ARE!

T 5444 3300 www.savvybusiness.com.au business matters 31

insolvency

RILEY JACKSON

matters

Debt Relief Hotline

Make a Fresh Start in 2015 In the last issue, the basis of my message was for our readers to enjoy a fabulous Christmas, but to ensure that the festive season spending didn’t cause a spiral into debt issues in the New Year.

So now we are here, and I hope you managed to maintain some financial control, which has allowed for a more comfortable start to the year.

For those of you (or clients/family/friends) who didn’t and are feeling under financial stress right now, please contact a firm like ours to assist you in managing your debts. We have a variety of debt management solutions to help you get out of the pickle you have placed yourself in.

The key is to ACT NOW, so it doesn’t get out of hand.

But let’s assume that my words were incredibly inspiring and as a result, you’re feeling happy and comfortable with your finances and the year ahead.

If you did make some changes to your spending in the last month, you can see that it actually doesn’t take a terrible amount of effort to make a big change to your financial situation. You’re likely to be feeling lower levels of stress and it’s empowering to feel at ease with your financial situation.

My message now is simple – KEEP DOING IT! There are many analogies which apply here: • Small changes today, make big changes tomorrow • You have to eat an elephant, one bite at a time • The longest journey starts with a single step • And the list goes on.

I think you know what I’m saying here, keep an eye on your spending, do your best to cut unnecessary purchases and avoid impulse buying.

It will all make a significant difference to your life. And like anything in life,

these behaviours can become habits and therefore become easier to maintain. Your vigilance is only required early in the piece.

Then, you can think BIG. You’ll create yourself an opportunity to INVEST your surplus money into far more tangible items like property, shares, term deposits etc. You may even have a reason to visit accountants and financial planners to help grow your hard-earned money and savings via smarter controlled investments and proper assets.

But its not all ‘Boring Stuff’ I’m referring to, you will be able to travel to that exotic location you always dreamed of, or buy that sweet car, bike or boat. These are the things that will bring truly joyful experiences to your life, something you won’t experience from a counter purchase, at a retail outlet.

So, here’s to your Fresh Start, in 2015 and setting yourself some goals to achieve attainable levels of income and/or savings this year.

Why not take the advice of the highly successful Donald Trump who says “If you’re going to be thinking anything, you might as well think big.” And then think like Nike and ‘Just Do It!’

about the author Riley Jackson has over 20 years’ experience in assisting and developing strategies for individuals and small businesses on ways to improve their financial circumstances.

Based locally with Affiliates located across Australia, we are able to assist clients all over the nation.

Looking for debt relief?

Debt Relief Hotline offers a range of positive solutions to your debt. Whether you are only just starting to feel the pinch or if your debts are spinning out of control, we have a solution for you.

Debt Relief Hotline can help with: Budgeting Debt Refinancing Debt Agreements Bankruptcy

Contact Us Now For Your Free Consultation

Debt Relief Hotline is an authorised online representative of Insolvency Administration Services Pty Ltd (RDAA 1337).

Insolvency Administration Services Pty Ltd is a Corporate Credit Representative of Positive Solutions Finance Pty Ltd (ACL 41872).

32 ISSUE 68

1300 658 117 www.debtreliefhotline.com.au

feature

Thinking big is something that we must all do if we want to succeed.

Over the next few pages I hope I can encourage you to step ‘Outside your comfort zone,’ think big and set yourself up for 2015, to be your absolute best year ever! One of the best tools for success has to be persistence. If you persevere and continue to believe in yourself, and continue to think big, you can overcome any obstacle.

Thomas Edison is credited with being one of the most persistent scientists and inventors of all time. He conducted thousands of experiments, before he perfected the electric light bulb. Edison combined persistence with experimentation. He persisted in his goals to develop the electric light, but the reason he succeeded at the end of the day was that he kept on experimenting, kept on thinking ‘Outside of the square.” When one idea failed to bear fruit he backed off, examined his setback and tried again with something different. Persistence blended with experimentation guarantees success.

Stay with your goals whatever they are. Persistence doesn’t mean keep on doing the same thing over and over again until it works. Persistence means keep on doing different experimental innovative things. Try a new approach and keep on trying new approaches until one of them works.

Let me say that again, persistence doesn’t mean keep on doing the same thing over and over again until it works, persistence means DO DIFFERENT THINGS, try new approaches and keep on trying new approaches until one of them works. If you keep banging your head against a wall, chances are you are going to get a headache. So stop banging your head against the wall and expect different results.

If you actually think that you can, then you can! But if you personally don’t believe it’s possible, then it’s not. That is for sure.

business matters 33

feature

hat are three things we Q: W

absolutely should continue to do?

1.

cise Team Exer

3.

hat are we doing that is Q: W

hat are we doing that really Q: W

A:

A:

working well?

isn’t working for us right now?

hat are we doing right now Q: W

hat else could we do that Q: W

A:

A:

hat are three things we should Q: W

hat are three things we should Q: W

1.

1.

2.

2.

3.

3.

that is innovative?

stop doing right now?

34 ISSUE 68

2.

is innovative?

start doing right now?

feature

How about you?

S

o that’s great for the business. How about you personally! There are a few steps that could help with your forward planning, setting your intention, setting your goals for 2015. The fact is, you can’t just get in your car and drive and at each corner decide whether to go left or right, you have to get in your car with an intention and know exactly where you should turn. We all know when we try to get somewhere just winging it, unless we have been there a million times before, the likelihood of us reaching our

destination is pretty low, if not impossible. Sure we could be lucky, but if we really want to reach our destination we all know we need a plan, a goal, and a map.

Visualise your future in terms of three departments – work, home, and social life.

Take a look at the whole picture.

Ask and answer these questions?

hat do I want to accomplish Q: W

hat standard of living do I want to Q: W

A:

A:

provide for myself and my family?

with my life?

Q: D o I want to travel?

hat do I want to be and what does Q: W it take to satisfy me?

A:

here to?

Q: W A:

A:

hat kind of friends would Q: W I like to have?

Q: H ow much money do I want to earn?

A:

hat groups do I want to be part of?

Q: W

hat kind of house do I want Q: W to live in?

A:

A: A:

hat could I do to help my Q: W community?

A:

business matters 35

feature

W

e hear people all the time talk about what they really want to be and then give the reasons why they can’t.

Maybe you are one of those people. We succumb to ‘Excuse-itis,’ the disease of failure.

Your mind doesn’t know the difference between real and

We say: ‘I’m not smart enough’

and over, then eventually you will actually believe it. You just

fake. If you tell your mind you can’t then your mind is going to believe you. It has to. If on the other hand, you tell yourself you can, and you keep on telling yourself that over and over have to keep practicing. START TODAY - remember that it

‘I don’t have the time’ ‘I am too this…… or too that…..’

‘I just don’t have what it takes’

takes 21 days to create a habit.

Write five things you know you always say on the left-handside of these two columns, then rewrite them on the right.

‘I’ve tried and I just can’t’

Now for the next 21 days, any time you catch yourself saying

Destroying our goals, before we even really have time to set them. The only way to really be successful is to start practising a ‘Winning attitude.’

any of the ones on the left, make sure you change them to

Change from

Change to

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

the ones on the right. It’s a good idea here to do this with an accountability buddy, so you can pull each other up.

What you focus on grows

W

hat are you focusing on, whatever it is, expect more of it. So of course this means if you are focusing on success, achievements, goals, intentions, happiness, love, etc etc etc, then you should expect more of that. This is why gratitude works. Being thankful for things, gets you more things. If on the other hand you are focusing on what’s wrong, your failures, the things around you that are going wrong, blah blah blah, then you better get used to those thing being more and more part of your life.

You are going to receive more of them. Fact is that you can snap your fingers right now this second and you can decide to stop focusing on the negative and start focussing on the good stuff. Either one will grow into more and more and more and more. So which do you want?

Every day for the next week, write down here things that

36 ISSUE 68

are absolutely fantastic. It may start out being difficult, especially if you have been stuck in the ‘What’s wrong’ for a while. You can’t write any of the what’s wrong here, only the good things, the things you love around you, or things that are happening in your life or the world that you like. Try writing as many as you possibly can each day for seven days. Again, if it helps do this as a team.

What’s going on around me right now that is great?

One last thing before we go.

Is what you are doing right now leading you towards where you want to go? Ask yourself this question. ‘Will this help take me where I want to go?’

If the answer is no, stop doing it, if it’s yes, then keep doing it.

lending

richard west

matters

Top Ten Home Loans

Thinking “Big” with conviction is essential to achieving successful outcomes “As a man thinketh in his heart, so is he.”

These powerful words written by the prophet David and echoed by many brilliant minds, tell us that what we think, and the intensity of that thought, influences the results we achieve.

As we start 2015, most people begin the year with New Year’s resolutions.

These resolutions often include ‘Big ideas’ and ‘Fresh starts.’ That’s great.

But often we get stuck. That’s normal. We don’t always have all the knowledge to achieve successful outcomes. Strategies to achieve that ‘Big idea’ or ‘Fresh start’ may require external knowledge and support.

So what do we do? Start a training/education program, source the information we need or engage specialists? Such decisions will have to give consideration to the time, cost and practicalities of our decisions.

The ideas for the new house makeover, might require an architect to shape your concepts into a dream home. You may engage a personal trainer to advise and motivate the reconstruction of your new physical self. Perhaps enrol in a creative writing course to support that novel you have always wanted to write. The list is endless.

But the big ideas are yours. ‘Big ideas’ that need financing will require specialist support. Engaging a credit advisor is a natural step to

determine the options available to support your fresh starts and big ideas.

A call to your local mortgage broker may be the first important step to achieving your goal. And it is a free service.

Mortgage brokers normally deal with residential, investment and commercial loans, as well as plant and equipment needs. If your project needs financing, or you need to release equity from your property, give your local mortgage broker a call. Good luck and believe in that ‘Big idea.’ Make it happen!

about the author Richard West is the owner of Top Ten Home Loans, mortgage brokers on the Sunshine Coast. He has over 25 years’ experience in the domestic and international banking and finance industry. Richard is a graduate of the University of the Sunshine Coast and holds a Diploma in finance/ mortgage broking management.

business matters 37

life & death

colin dickS

matters

Dying to Understand

86 400 Wouldn’t it be fantastic if we could start the New Year, NEW!

dying does not mean that death is going to stalk you. You may

Imagine if there was nothing from the past to hinder you? Imagine

find out, our irrational fear about death is mostly unfounded.

being able to start 2015, with a fresh sheet of paper to redesign your

There is more to dying than meets the eye. Why not look into it?

life. How would you do it? What would your priority be? Would your

What do you have to lose?

be surprised about how ‘Everyday’ death is and how easy we actually accept dying in our daily lives. You may be relieved to

big thought for the year, be a desire for fame or wealth or greatness?

Change your thinking about dying, so that you can define your real priorities in your life.

You have been given a gift of 86400. It is never too late to make a fresh start, but it starts now, with the next second.

What do you choose to do?

‘What happens when people’s New Year turns out to be their last year!’ From this perspective, big thinking changes. Priorities change, when time is limited. It soon becomes apparent, that the greatest gift we have is the gift of time. This gift is presented as 86400 seconds for each one of us every day. What are you doing with your 86400?

One way you can make good use of your time, is to have the conversation about death and dying. It is not as crazy as it seems, because once you have dealt with dying you can get on with living, in a more deliberate and determined way. With the bitterness of death in perspective, life becomes sweeter. A perspective on dying, adds great value to the 86400.

about the author

We know that the conversation about dying is challenging, but it should be no more challenging than having a discussion about any other important topic in life. A discussion cannot hurt, but NOT having the discussion can be very painful.

A discussion about dying does not only have to happen when you

Doctor Colin has worked with cancer patients for more than 20 years. He encourages an open discussion about death in order to get on with life. He has created Dying to Understand to facilitate this goal.

are facing death. For the superstitious, be assured that talking about

ond c e s a e t s Don’t wa

e f i l r u o y of

Did you know that in today’s society people are more likely to know when they are going to die? At Dying to Understand, we don’t want you to waste a second of your life worrying about death.

‘About Dying’ is a book written by Doctor Colin Dicks to help people who are aware they’re dying obtain a fresh perspective on the normality of death so they can be inspired to get on with living.

Doctor Colin will also be running workshops throughout 2015 that are designed for patients, carers, family and friends to learn how to have open discussions about death and dying.

IF YOU ARE FACING A TERMINAL ILLNESS OR KNOW SOMEONE WHO IS, PLEASE VISIT:

WWW.DYINGTOUNDERSTAND.COM

38 ISSUE 68

education

Maria woods

matters

Sunshine Coast Grammar School

A Vision For Change Leading schools have a vision for change in the form of 21st century learning, where the spirit of innovation creates a mindset for the future.

capabilities include; literacy, numeracy, information and communication technology competence, critical and creative thinking, personal and social competence, ethical behavior and intercultural understanding.

Education was modeled on the needs and interests of an Industrial age.

In this model, the ability to memorise facts and the mastery of the three Rs was a bench mark of success. Many went to school, then to college or university, where they graduated with a degree, then secured a good job where they stayed for the rest of their career.

In this century, teachers have transitioned from being dispensers of facts to conductors of learning. Through relevant learning experiences, teachers should aim to inspire a culture of inquiry, where students collaborate, innovate and think when applying their acquired knowledge to new situations.

That era has gone, as we now live in an increasingly diverse, globalised, complex and media-saturated society. A degree today doesn’t mean a guarantee of a job and students are faced with the potential of numerous occupations throughout their career. The teacher is no longer the ‘fountain of all facts,’ as Google has now replaced this role. Mastery of the basics - reading, writing and arithmetic are still crucial, however in isolation won’t prepare students to thrive in the 21st century. Schools are preparing students for jobs that do not exist, to solve problems we don’t recognise and use digital technology which hasn’t been invented.

Knowledge is not the memorisation of facts and figures, but is constructed through research and application, and connected to previous knowledge, personal experience, interests, talents and passions.

Students require complex skills to direct their learning, to think critically and adapt to a rapidly-changing global society.

Teachers are working with students, whose entire lives have been immersed in a digital media culture. They literally take in the world via the filter of digital devices: smart phones, handheld gaming devices, or notebooks. Students highly value connectivity and instant messaging.

Education faces some critical gaps, between the world young people experience outside the classroom and the world within the classroom.

Also between the skills students learn in school and those they will need later in life.

Living and learning in the 21st century requires new thinking and a strategically-engineered vision. In this century, work on a global level requires thinking, creativity, problem solving, synthesising, communicating, designing and developing new products.

The recently released Australian curriculum promotes seven general capabilities, which will assist students to thrive in the 21st Century. These

Twenty-first century learning should aim to teach students to select appropriate digital tools to transform their learning, engage and energise students and inspire deep thinking. It should also develop digital citizenship and students to be informed consumers in our media-rich environment.

Innovation is flourishing in the world around us and innovative schools need to have a vision for powerful learning, to prepare our students for their future, not our past.

about the author Maria Woods is the Principal of Sunshine Coast Grammar School, an independent, Christian P-12 co-educational school located at Forest Glen. She is passionate about partnering with families to ensure their students have every opportunity to achieve and pursue their individual interests.

business matters 39

eyebrow

Sarah chapman

matters

Allure

Looking towards a new you!

Whether your New Year’s resolution is aimed towards losing weight, living a healthier lifestyle or being more ‘zen,’ looking great is the best place to kick-start 2015!

Whether you need a strong business look, or something more friendly and approachable, a great designer will be able achieve these results and work with you, your needs and your current hair growth! Invest time to find a good quality therapist, to insure an outstanding result and make 2015 your ‘feel good’ year!

Something as simple as a ‘Fresh’ look can make all the difference

Life is too short, to spend hoping that the last of those hairs will grow in, or your normal therapist will get the shape perfect ‘this time.’ Invest in a professional specialist and receive ‘specialist results,’ with a perfectly arched eyebrow to suit your face shape and needs.

to the way you hold yourself, and how others perceive you.

A simple change - a slightly raised arch or a full ‘strong’ brow, can not only give you a whole new look, but also take years off your eye area.

With eye brows being a major focal point, women as early as 750BC knew just how important a shaped brow could be. The Ancient Greek in 800BC sought the look of ‘purity,’ through shaping and lifting their brows - with the help of kohl to darken and enhance, they felt they could achieve a pure, fresh look, which would be appealing to not only to men, but also to their peers and associates.

Even earlier in 753BC, Roman women felt they could achieve the look of intelligence with a full strong, yet maintained brow - something I believe all women still strive to achieve today.

When the 1920s brought in the first commercial eye brow products,

about the author

it became apparent just how important this facial feature really was.

Sarah Chapman is the owner

Luckily today we have the choice of brow shapes, with many forms

of Allure Medi Spa and Beauty Lounge, Sarah is passionate about

of treatments, products and procedures available.

the difference that perfect eyebrows

No matter what your News Year’s resolution is for 2015 - make it start with feeling good about yourself. Consultations are readily available with

can make for both men and women.

professional eye brows artists to discuss your needs and options.

Define your look

Friendly staff and amazing service. They always go above and beyond for you. I travel all the way from Yeppoon to get my eyebrows shaped. They are fantastic!!

Ruth Horell—September 24, 2014 Amazing place. Friendly staff and lovely atmosphere. Anyone after amazing eye brows I would highly recommend. The best place on the coast! - Gemmy Reibelt April 28, 2014 Love this place. And I loveeee my eye brow and lip tattoo - Lorraine Chainey October 29, 2014

Medi Spa & Beauty Lounge

Creating the best brows on the coast...

Business matters readers can receive a complimentary Baieme Organics brow kit when booking an Allure Arch Angel Appointment ($45) before the 28.02.15

www.allurebeauty.com.au 40 ISSUE 68

Thank you Sarah for my eye brows! I highly recommend to everyone to try this beauty salon! Very professional, friendly and passionate about their job! -Zsofia Popplewell November 5,2014 Amazing, amazing, amazing!! What a lovely bunch of ladies, all under the one roof! Sarah with her brilliant brow work and Ashley with those magical hands!! HIGHLY RECOMMENDED for all the beauty needs! Amanda Poole January 16, 2014 Would NEVER go anywhere else for my eyebrow shaping :) Sarah is amazing! - Brooke Tierney September 9, 2014 Friendly and professional service. Fantastic eyebrows. Thank you Sarah!!- Amanda O’Neil September 10, 2014 Sarah does a fantastic job of my eye brows every time!!- Jodie Maree Huitema October 18, 2014.

1/22 Beach Road, Maroochydore

(07) 5443 1011

smile

Dr paul dever

matters

Ocean Orthodontics

TEAM SUPPORT HELPS ACHIEVE GOALS It is always exciting embarking on a new year, with renewed energy from the holidays and the anticipation of bigger and better things to come in the year ahead.

I recently saw some statistics, which stated 69 per cent of us will make

started group circuit training after work. Just this week, Dr Pat and I started jogging and running together. As a team, who support each other every day in a work environment, it is easy to extend this teamwork beyond work hours and to challenge each other to better ourselves personally.

at least one New Year’s resolution. The statistics also showed, less than

My work resolution is to become more proficient and experienced

a quarter of the 69 per cent will stick with the resolution or goals, set at

with the new technology we implemented in the practice last year –

the beginning of the year.

Suresmile. It is a very powerful piece of technology, which allows us to

This year, to keep things simple and to maximise my chances of success I have limited my goals to a grand total of two – one personal goal and one work-related goal. I have announced my goals to my work team and family, who have come on board to help me achieve my goals.

I believe having the support of the people around you is helpful, especially if they know what your goals are, and what you want to achieve.

My personal goal, like so many others is to lose weight and become healthier. However, what is going to be so different this year? Why do I have a better chance of succeeding where I have failed in the past?

This year, I have the support and encouragement of my work colleagues.

Before Christmas, our oral health therapist and several of our nurses

provide more precise outcomes for our patients. With such advanced technology, the software is complex to use and takes time to learn.

My goal this year is to learn as much as I can about the Suresmile software, especially its tips and tricks, as well as becoming quicker at using it. The important thing for me is to provide optimal treatment outcomes for my patients.

With the support of my work team and family, I know I am in a better place to achieve my New Year’s goals, not only for myself, but for my patients as well. It’s a win-win situation!

about the author Dr Paul M Dever BSc BDent(Hons) DClinDent (Orthodontics) MRACDS (Orth). Paul joined Ocean Orthodontics in 2012, and lives locally at Bli Bli with his wife and three children.

Faster Results with Robotic Orthodontics The ONLY Sunshine Coast orthodontists with

We use digital, three-dimensional (3D) models of teeth and the latest in robotic technology for accurate, fast results using Suresmile.

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Embrace the Experience

Based in Warana Servicing the Sunshine Coast and Gympie Phone 5493 3200 www.oceanorthodontics.com.au

Dr Pat Hannan

Dr Paul Dever

business matters 41

commercial real estate

MICHAEL SHADFORTH

matters

Ray White Commercial North Coast Central

Key projects drive the economic growth of our region Construction projects are driving the economic growth of the Sunshine Coast.

Developers are focused on attracting national and international service-based industries, particularly around the Kawana medical precinct, for those looking to locate with the Sunshine Coast Public and Private Hospitals. It is creating ‘green shoots’ of activity across the market and the level of enquiry is an encouraging glimpse into the future for the precinct.

Construction on Pratt Property’s two-tower Kon-Tiki project on Maroochy Boulevard is underway. The development will complement its ground floor retail spaces in each tower, with high-calibre office spaces starting from 70sqm to impressive suites, over six floors.

These suites are big enough to attract and accommodate larger floor plate users looking to expand or move to a regional area like the Sunshine Coast. Services and knowledge-based businesses are expected to take up this space, once construction is completed in 2016.

B and C Grade office space is still great value and easy to come by across the region, including hinterland towns like Nambour.

The town’s ongoing revitalisation is mapping well and rates are an average $200 per sqm. Activity and vacancies continue to be relatively

subdued across the Moreton Bay region, as industrial and bulky goods continues to preside over the market.

Maroochydore is on track to becoming the business hub of the Sunshine Coast as part of the State Government’s regional growth plans. It is predicted office spaces will be factored into development plans, in a bid to spark interest and attract businesses looking to locate in a regional market.

Already, Ocean Street’s rejuvenation has generated enquiries on available office space across the precinct. Occupancy rates are higher than they have been in years, although a number of first floor level vacancies are on the market from 40sqm.

about the author Michael Shadforth, Managing Director of Ray White Commercial North Coast Central, has a proven history in sales, leasing, commercial projects and developments, offering strategic marketing solutions to ensure clients success.

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Cnr. Maroochy Boulevard and Plaza Parade, Maroochydore, QLD • Due for completion 2016 • From 70sqm2 spaces to entire floors • Individually controlled air conditioning • Fibre optic broadband capability • Secure underground parking and bike storage • On site centre management • Showers and lockers on every level Lease Michael Shadforth 0488 981 076 raywhitecommercial.com

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42 ISSUE 68

Busy main street location opposite McDonalds Close to Nambour train/bus station Owner flexible on rent terms Good incentives available Rear roller door access New fit out including air conditioning Up to 6 off-street car parking spaces available at the rear

Lease Drew Westbrook 0488 980 684 raywhitecommercial.com Property ID 1136343

Fitted Out Office Approx. 57m2 on the first level $375 per sqm2 per annum net plus outgoings and GST Modern fit out – kitchenette 3 offices or front room could be converted Ramps and an internal elevator Ample shared parking Outgoings approx. $4,477.34 (includes Body Corp, Council Rates & Water Rates) Lease David C Smith 0412 712 680 raywhitecommercial.com Property ID 271796

Ray White Commercial North Coast Central

website

karen AHL

matters

Web-Sta Affordable Web Design

Starting Afresh ~ planning for a new website Often, our website is our first point of call for a potential customer.

6. Find or take photos to be included in your site. NOTE: taking images from Google can be in breach of copyright. Taking your own photos or purchasing royalty-free images is recommended.

It’s our first chance to make a good impression. As design trends and technology change, the need to freshen-up our websites is very important. Even our very own Business Matters Magazine just revamped its website ready for 2015.

7. If you have an existing website and plan to take your website to a new provider, collate all of your existing website logins including Domain name, hosting account and FTP details.

But where do you start? What happens next? Do you already have a site, or are you starting from scratch? Who do you talk to? There are so many things to consider, when starting afresh.

As they say, ‘A change is as good as a holiday!’ A fresh, new website will not only appeal to new customers, it will also strengthen relationships with existing ones.

Here is a quick step-by-step approach to help you freshen-up/plan for your new ‘You-beaut’ website: 1. Research other websites. Make a list of them. Note layout, font, feel, features you like (e.g. slide shows, image gallery, and shopping cart).

2. Identify colours you like and match your branding.

3. Save a high-resolution digital copy of your logo or get a logo designed.

4. Type up a list of the information to include. This will help determine page names and how many pages you will need.

about the author Owner of Web-Sta Affordable Web Design, Karen Ahl blends her passion for local business and creative flair.

The result is unique website designs that work for her customers. She has over a decade’s experience in Marketing, Advertising and Branding.

5. Sketch out your ideas, to communicate your ideas to a web designer.

business matters 43

advertising

andrew WATERS

matters

Creative Concepts Advertising & Marketing

What does your brand say about you?

A New Year is a great time for a fresh start! Looking at things with fresh eyes is always a good idea.

So here is your challenge for the New Year. Gather together everything that the public sees about your business or product.

Everything that is responsible for branding or communicating something about you. This includes business cards, uniforms, car/exterior signage, brochures, advertisements, packaging, invoices/quotes, website etc.

Now look at it from the perspective of someone who doesn’t know anything about your business. What is it telling people? Is there a consistent message across it all? Is it instantly recognisable as yours?

Everything I mentioned above comes under the banner of ‘Branding’ and a consistent branding message is essential to your business.

Let me tell you why.

There is an old advertising adage, which states a prospect needs to see or interact with your brand at least seven times, before they take action and buy from you. Now that is an old adage and in today’s fast-paced world that number may well be shrinking, but the principal stands.

When it is time for someone to buy, they will go with someone they recognise and are therefore more likely to trust. If they have seen your brand many times before, then that part of the battle is over.

So I ask you, even if they have seen your brand multiple times, is it recognisable as all belonging to the same business? Has your message been consistent enough, that when potential customers identify a need, they think of you? If not, you could be losing sales. Make 2015 the year you consolidate your brand, and get more out of one of your most valuable assets.

about the author Andrew “Muddie” Waters is a Creative Director who has more than 23 years’ experience in the advertising industry. Andrew recently won national and international awards for his design work.

Brighter ideas for your budget …it’s not what you spend, it’s how you spend it Spending wisely now can save you a lot in the future.

Advertising your product or service effectively is a difficult thing in today’s diverse market. It’s hard to know where your precious budget is best spent. Should you spread it across a range of traditional media or target new media exclusively? Which outlets or publications are going to be best for your target market? There are so many options that it is very hard to know what to do.

That is where Creative Concepts can help.

We examine all the options and develop an effective plan to help you move forward.

Talk to us now about how we can make your marketing budget go further and burn brighter…

07 5493 3366

your success is our business

Level 2, 12 Innovation Parkway Birtinya Q 4575 info@creativeconcepts.com.au | www.creativeconcepts.com.au

graphic design | web design & construction | corporate branding | media planning & placement | radio/tv commercials | printing | electronic media 44 ISSUE 68

money

Michele Purvis

matters

UAS Financial

“If you fail to plan, you are planning to fail!”

- Benjamin Franklin.

Take a look back over the year that was, did you meet your financial goals? Are you where you intended to be financially?

The start of a new year, invariably brings new goals. But unless you make those goals a PRIORITY and put a plan into place is it really a goal?

You can break the pathway to wealth into the following simple steps: 1. Spend less than what you earn - How many of us are good budgeters?

I know I’m not. So there are other ways, such as forced savings and committing to investments.

2. Invest the difference in good quality growth assets - Shares and property.

3. Owning your own home - It is still the foundation for wealth in Australia?

4. Manage your borrowings wisely - Smart debt is usually debt you are getting a tax deduction for, and it is used to buy an asset, which will grow or produce income. Bad debt offers no tax deduction, or it is buying assets, which diminish or are consumed.

5. Own an investment property.

6. Smart Super strategies.

7. Build a professionally managed share portfolio.

8. Protect your family - Most people insure their house and car.

But the biggest asset is you and the income you will earn – it needs to be protected through insurance.

There is probably nothing new, in these simple steps, that you don’t already know, but over the coming months, we will look at some new ways of putting it all together.

about the author Michele Purvis is a Financial Planner and CPA who recognises that true financial advice needs to incorporate a plan to create and protect wealth, and that this advice needs to be considered in the context of an individual’s tax structure. This approach ensures that Michele’s clients receive complete financial care, whilst ongoing reviews enable her clients to remain on track in reaching their goals. Michele has an in depth knowledge of complex structures including SMSF’s, Family Trusts, Business Structures, Bare Trusts and Asset Protection.

uas financial

(07) 5444 0506

www.uasfinancial.com.au

building successful financial relationships with integrity and respect 2nd base

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La Balsa Business Centre Level 5/505 45 Brisbane Road, Mooloolaba QLD 4557 PO Box 5011, Maroochydore QLD 4558

UAS Financial Pty Ltd | ABN 98 163 578 523 A Corporate Authorised Representative (458 481) of GPS Wealth Ltd | ABN 17 005 482 726 Australian Credit Licence 254 544 | Australian Financial Service Licence 254 544

business matters 45

hr

Katharine Bogard

matters

Haycroft Workplace Solutions

Flexible Work Arrangements Imagine if your staff disappeared in 2015 - no receptionist to answer customer calls, or CFO to make tough financial decisions, it’s likely your business would cease to function. Employees, your greatest business asset are worthy of investment!

Generations X, Y and Z are now self-taught, savvy internet users, with adaptable skillsets. They think global, work all hours and make swift career transitions. The customary fulltime/ part-time/casual workforce has evolved. Secure these entrepreneurial workers, before a competitor does, by offering flexible work arrangements.

Your business should become flexible because: • Workers may experience pregnancy, illness, marriage, divorce or elderly parents might need care. People need flexibility when these issues arise.

• It prepares your business for unpredictable changes due to employee availability, minimising the impact on operations.

• It enhances job satisfaction, which can result in higher quality output and advocacy from employees.

• It makes retaining staff easy, even as their circumstances change, so you don’t waste time and money training or recruiting new employees.

• It improves productivity; as staff work longer hours from home in addition to managing their time more efficiently, in the office.

• It advances workplace gender-balance and successfully challenges gender-based stereotypes.

• The management team appears more approachable, so staff are more likely to request leave on a regular basis, as opposed to accruing leave for an extensive holiday period.

How to develop a flexible workplace in 2015: 1. Identify duties which must be conducted onsite, due to resource limitations, or completed during specific timeframes.

2. Ascertain what employees want to accomplish out of business hours, then establish a routine for these tasks, to be carried out externally. When you are comfortable with this timetable you can accept ad hoc requests.

46 ISSUE 68

3. Utilise laptops or smart devices, so your staff can work out of the office.

4. Contact your IT team to investigate the best cloud-based technology or online system to access computer networks and servers remotely.

5. Coordinate team projects by sharing calendars online.

6. Utilise automatic scheduling for digital applications such as Facebook posts.

7.

Encourage staff to download apps, such as Salesforce and Microsoft Office 365, on their smart devices to access data when mobile.

8. Explore alternative hours or locations for employees with additional commitments. For example, if parents need to pick up school kids, they could work from home in the evening.

9. Allow staff to work additional hours on specific days, and shorter hours on others to compensate for fluctuating workloads. Take supplementary work-related events into account.

10. Supervise your staff remotely via email, instant messaging or video/ phone conferences such as Skype.

Freshen your approach to employment in 2015. Offer flexible work arrangements, so your big business dreams can become a reality.

about the author Katharine’s qualifications in graphic design, journalism, advertising and creative writing enable her to implement comprehensive marketing solutions for businesses nationally and globally. The support of Haycroft Workplace Solutions’ professional team and flexible work arrangements, empower Katharine to focus on her health.

insurance

SARAH FISHER

matters

Austwide Insurance Brokers

Management Liability Insurance In 2015, there are some pretty big risks involved in being a Company Director, Partner or Trustee, with onerous duties and responsibilities. If someone thinks you have not lived up to them, rightly or wrongly, there can be serious legal action.

No matter what the business, its size or structure, Private Companies, Directors and Officers are exposed to the legal consequences of unintended errors arising from their actions. These range from shareholders who suspect mismanagement, investors who feel they have been misled, trade association investigations, industry regulatory bodies or perhaps a liquidator, if the company is thought to have traded while insolvent.

Potential penalties range from hefty fines through to disqualification and possible imprisonment. The need for an immediate and effective response to any threat is clear. Listed companies would not allow their decision makers to be exposed in any way.

The potential scope of Management Liability is shown by these scenarios based on actual claims: Directors and Officers Liability provides protection for any claim alleging a wrongful act (for example misrepresentation, negligence, breach of duty) by a Director or Officer. The scope of this policy can include cover for potential breaches such as, Insolvent trading, personal liability, fines, banning orders, environmental prosecution, fire safety regulations, defence to public inquiry and intellectual property breach.

Claims Example: A Plaintiff had been engaged by a company to perform work for it. He filed a complaint against the individual directors saying they had utilised his services knowing that the company was nearing insolvency and unlikely to be able to meet the payments required for the work. The directors denied knowing this to be the case. The claim settled for a total settlement and defence costs exceeding $100,000.

Statutory Liability: Provides cover for breach of a statutory regulation like an Occupational Health & Safety regulation or the Food Safety Act. The scope of this policy can include cover for potential breaches such as environmental prosecution, Occupational Health & Safety, breach of contract, unfair treatment of shareholders, identity fraud or accidental death.

Claims Example: Health and Safety – A company failed to take practical steps to ensure the safety of an employee. The firm breached an Occupational Health & Safety Regulation and the fine was more than $100,000. This was covered under the Statutory Liability cover, as part of the Management Liability package provides cover for fines and breaches like these up to the selected cover limit.

Employment Practices: Cover for claims alleging an employment breach such as discrimination, harassment or wrongful dismissal. Examples of claims, which would fall under this section of the policy, are wrongful dismissal, harassment and discrimination of third parties, unfair dismissal, duress, misconduct, discrimination and constructive dismissal.

Claims Example: An Employee of a restaurant claimed she was bullied by the Head Chef, who constantly verbally berated and belittled her. The restaurant eventually settled for $56,000. Management Liability can provide full cover for Employee Practice Liability claims like these, up to the selected cover limit. Other sections which can be included are Legal Liability and Tax Audit cover.

Please be aware that any advice offered is general advice only, which has been prepared without taking into consideration your objectives, financial situation or needs. Before deciding to acquire a financial product please consider the Product Disclosure Statement and whether this product is appropriate for your individual objectives, financial situation and needs.

about the author Sarah Fisher has over 21 years’ experience in General Insurance brokering. Sarah enjoys assisting small business owners with their business insurance portfolios to `ensure that they have the most appropriate cover available to cover their business assets.

Her business is based in Tewantin, but able to assist clients all over Australia.

LET US COVER THE RISK! Your Business Insurance Brokers • Business • Tradesman • Public Liability • Professional Indemnity • Commercial Motor • Landlords & Strata

Ph 07 5474 3040 Suite 9, The Atrium, 91 Poinciana Ave, Tewantin

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Suite 9, The Atrium, 91 Poinciana Ave, Tewantin www.austwideinsurancebrokers.com.au Austwide IBS Pty Ltd T/as Austwide Insurance Brokers | ABN 65 237 964 223 | Authorised Representative No. 343827 | Authorised Representative of Ausure Pty Ltd T/as Ausure Insurance Brokers | ABN 94 096 971 854 | Licence No. 238433

business matters 47

customer engagement

David chamberlain

matters

Express Mail & Print

Thinking Big, Fresh Start At the end of 2014, our team reviewed various marketing and engagement strategies we had employed for the past 12 months.

Some were great, yielding many new and happy customers and healthy Return On Investment (ROI). Some initiatives however, were not as effective as hoped. As a result, we committed to developing a refreshed vision and plan for customer engagement for 2015, which now includes some very BIG, ambitious and unique strategies to position our business, as the preferred expert resource for our customers.

“A Journey of 1000 miles begins with a single step.” - Lao Tse The next step for our team to achieve these BIG goals was to develop an action plan, including the allocation of resources (people, time, equipment), a budget and a set of chronological milestones for accountability and measurement. Being realists, we understood that BIG Thinking and goals not supported by an achievable plan are nothing more than wishful thinking.

As Benjamin Franklin said, “If you fail to plan, you are planning to fail.”

Now we have our BIG goals and our plan of execution, so it is imperative we take action.

As Sir Isaac Newton expressed it, “An object at rest will stay at rest unless acted upon by an external force.”

Our challenge now, and possibly yours too, is to ensure we act on a regular basis in the pursuit of our BIG thinking outcomes. And should we (or you) find after awhile, we are not achieving our goals, perhaps a good place to start our analysis is to question their importance. i.e. Are they really a priority?

After all, “Action expresses priorities.” - Mahatma Gandhi I hope your planned, priority actions support your BIG thinking in 2015.

about the author David has extensive experience as a consultant, helping businesses (from Micro to National) improve client engagement and develop effective direct communication solutions.

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48 ISSUE 68

david@expressprintandmail.com.au

BUSINESS MATTERS MAGAZINE

JAN / FEB MONDAY JAN

26

Australia Day

2

TUESDAY 27 Business Matters New Issue Launch

3

COMMUNITY EVENTS BUSINESS EVENTS

WEDNESDAY THURSDAY 28 Eumundi Markets, 80 Memorial Drive, Eumundi

4 Eumundi Markets, 80 Memorial Drive, Eumundi Ladies Only Road Ride, 122 Brisbane Road, Mooloolaba, Ph: 5444 3811

29

10 SCWBN Breakfast, Maroochy Surf Club, Ph: 0433 198 868

11 Eumundi Markets, 80 Memorial Drive, Eumundi

17 Food Handler Training Sessions, Nambour Show Ground Scout Hall, Bookings Ph: 5475 7272

23

24 Social Media Success, Beerwah Library

18 Eumundi Markets, 80 Memorial Drive, Eumundi

25 The Creative Collective, Facebook For Business Beginners Workshop, Ph: 5451 1315 Suzi Quatro at The Events Centre, Caloundra, Ph: 5491 4240 Eumundi Markets, 80 Memorial Drive, Eumundi

FRIDAY 30

SATURDAY

SUNDAY

31

FEB

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Noosa Summer Swim, Noosa Beach, Noosa Heads, For further info Ph: 0449 253 173

Cooroy Market, RSL Memorial Hall, Maple Street, Cooroy

Oztag Junior State Cup, Sunshine Coast Stadium, Bokarina

Eumundi Markets, 80 Memorial Drive, Eumundi

Bazaar Saturday Market, Corbould Park Racecourse, Caloundra

AOCRA National Sprint Titles, Lake Kawana, Bokarina

5 Footloose 1984, Arthouse Cinema Nambour, Nambour, Ph: 5475 7777 Cooroy Market, RSL Memorial Hall, Maple Street, Cooroy

12 Cooroy Market, RSL Memorial Hall, Maple Street, Cooroy

SCWBN Business Bootcamp, Maroochy Surf Club, 9am Start, Ph: 0433 198 868

16

Email us any events you have to magic@bmmag.com.au Phone 5444 4456 www.businessmattersmagazine.com.au

The Creative Collective, Linkedin for Professionals Workshop, Ph: 5154 1315

Spin City Cycles - Ladies Only Ride, 122 Brisbane Road Mooloolaba, Ph: 5444 3811

9

CALENDAR

19 Cooroy Market, RSL Memorial Hall, Maple Street, Cooroy

26

6 Terri Copper Networking Breakfast, Alex Surf Club, Alexandra headlands, Bookings www.terricopper.com.au Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Old Skool @ The Yacht Club, 33-45 Parkyn Pde, Mooloolaba

7

Caloundra Street Markets, Bulcock St Caloundra Oztag Junior State Cup, Sunshine Coast Stadium, Bokarina Caloundra Country & Farmers Market, Currimundi State School

8

Eumundi Markets, 80 Memorial Drive, Eumundi

Caloundra Street Markets, Bulcock St Caloundra

Bazaar Saturday Market, Corbould Park Racecourse, Caloundra

Kitty Flanagan - Seriously, The Events Centre, Caloundra, Ph: 5491 4240 Caloundra Country & Farmers Market, Currimundi State School

Twilight Markets, Bulcock Beach Esplanade

13

1

14

15

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Pomona Country Markets, Stan Topper Park, Pomona, Ph: 5485 2330

Twilight Markets, Bulcock Beach Esplanade

Eumundi Markets, 80 Memorial Drive, Eumundi

Peregian Beach Markets, Peregian Beach, Ph: 5448 1728

Montville Growers and Makers Market, Main Street, Montville

Woombye Community Markets, Woombye Pub, Woombye

20

21

22

The Pirates of Penzance, The J, Noosa Junction, Ph: 5329 6560

Mooloolaba Mile, Mooloolaba Beach, Mooloolaba, More Info Contract 0449 253 173

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Ball Park Music, Lake Kawana Community Centre, Bokarina, Ph: 5413 1400

Twilight Markets, Bulcock Beach Esplanade

Grape Stomp Flame Hill, Flame Hill Vineyard, Montville

27

Caloundra Street Markets, Bulcock St Caloundra

28

Caloundra Street Markets, Bulcock St Caloundra Caloundra Country & Farmers Market, Currimundi State School Fishermans Road Sunday Markets, cnr Fishermans Road and David Low Way, Maroochydore

MAR

The Creative Collective, Instagram Half Day Workshop, Ph: 5451 1315

GOLD – The Ultimate ABBA Show, The Events Centre, Caloundra, Ph: 5491 4240

GOLD – The Ultimate ABBA Show, The Events Centre, Caloundra, Ph: 5491 4240

Cooroy Market, RSL Memorial Hall, Maple Street, Cooroy

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Pomona Country Markets, Stan Topper Park, Pomona, Ph: 5485 2330

Twilight Markets, Bulcock Beach Esplanade

Eumundi Markets, 80 Memorial Drive, Eumundi

1

Caloundra Street Markets, Bulcock St Caloundra Peregian Beach Markets, Peregian Beach, Ph: 5448 1728 Caloundra Country & Farmers Market, Currimundi State School

business matters 49

social

scene @ BV Pizzeria and Wine Bar Kawana Island

Party Time

New Issue Launch Thanks to BV Pizzeria and Wine Bar Kawana Island for hosting our Launch Party of issue 67, we loved the picturesque views and great atmosphere of this venue.

Christmas Launch

Brad Davies (Lanyana Financial Group), Craig Blake (Haycroft Workplace Solutions)

Trevor Roy (Real View Image), Vicky Harford & Carolyn Wilkinson (Silvergrey Sportswear), Sarah Pye (Real View Image)

Christmas Angels Singing

Ross Forbes (Forbes Chatham Insurance), John Pickering (Pickering Bookkeeping & Accounting Services)

David Milgrom (Target Training), Jenni Parry (Packaging & More)

Bartercard: helping businesses grow on the Sunshine Coast for over 22 years Thanks Bartercard for the last four years.

I have bought so many fantastic things on Bartercard including tickets to motivational speakers, holidays, computers, even a pedigree kitten.

I pay rent on Bartercard and just recently purchased a property paying the deposit on Bartercard.

The more we investigate the opportunities in Bartercard the more doors open, especially within the hospitality sector.

Taking the time to better understand the Bartercard system has shown us how to access revenue previously lost in room nights that would otherwise have expired valueless.

I can honestly say it has been great for my business. Thanks again for your service and always smiling demeanour.

Bartercard for us simply means more business.

Vickie Magic Editor, Business Matters Magazine

Bill Darby Director, Rumba Beach Resort

50 ISSUE 68

To discuss how Bartercard can help your business, contact our friendly team

1300 BARTER bartercard.com.au

number business with TED FITZGERALD

Is demography

Destiny?

Sunshine Coast’s Numbers Expert

Financial Crisis (GFC) is receding, confidence is building and banks are less cautious about supporting well-researched business ideas.

•

It is…for forward looking businesses!

January is timely to reflect on where your business is heading. And the good news is there are three reasons for optimism this year. So get cracking on reviewing your action plan for 2015. But be sure it’s based on facts, as well as dreams and ambition. More on those facts later, but first the reasons for optimism on the Sunshine Coast.

•

•

First, there are increasing signals the worst of the economic and political trauma that followed the Global

Second, as the Australian dollar returns to a reasonable level against the American ‘Greenback,’ increasing numbers of local holiday makers will find the tempting overseas trip no longer affordable and stay home. The cheaper Aussie dollar will ensure big increases in overseas holiday makers coming to Australia.

Third, the large fall in the price of petrol will cut costs for business and put more spending money into the pockets of average Australians. It will also lower fuel costs for international airlines boosting international visitor numbers even further.

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Sunshine Coast Coffee Roastery - Bespoke / Contract Roasting - Fresh, Locally Roasted Coffee - Custom Blend Development - Quality Blends & Single Origin Varieties Call/Email us now for a list of our current coffees. Delivered direct to your business Address: 7 Page Street, Kunda Park, QLD 4556 Phone: (07) 5476 8400 W: www.sunshinecoastcoffeeroastery.com.au E: enquiries@sunshinecoastcoffeeroastery.com.au

52 ISSUE 68

And so to facts, demography and opportunities for 2015!

In 2006, the then Federal Treasurer Peter Costello famously said…..”Demography is destiny!”

He was spot on, because demographics defines and informs what economists call the ‘Demand side.’ When you know where people live, where they work, how many there are, what income levels, their age and education profiles and whether the area is growing or declining, you are not only spotting a potential for increased business…..you are identifying what risks you might face.

I’ll guess you have heard of people, who have been talked into investing a lot of time, effort and resources in a particular area, only to slowly realise it was destined for slow growth, or was not really suited to their products or services.

numbersbusiness Table 1 - Projected Population Brisbane Outer South Logan City & Beaudesert Gold Coast Southern Corridor Brisbane Inner North Brisbane Outer North Moreton Bay Region Sunshine Coast Northern Corridor Brisbane Outer West Ipswich Brisbane Inner West Western Corridor Brisbane Inner East Brisbane Outer East & Redlands Eastern Corridor Brisbane CBD & Inner Suburbs

2016 352,108 330,799 593,209 1,276,116 89,824 213,416 448,065 353,060 1,014,541 187,515 287,631 59,371 475,145 42,168 239,190 281,358 72,563

I think the best way to ‘Grow the Sunshine Coast’ is to encourage LOCAL businesses to expand into larger nearby markets. Isn’t this costly? Not necessarily!

Not if the potential customers are as easy to get to as many of the far-flung areas, which make up the Sunshine Coast region.

2021 368,870 383,352 673,496 1,425,718 98,185 227,546 500,404 396,490 1,124,440 192,627 361,481 60,883 554,108 43,652 253,602 297,254 86,377

Chart 1 -­‐0Projected SEQ PopulaUon Growth -­‐ 2016 to 2021 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0%

1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Southern Corridor

Northern Corridor

Western Corridor

2021 PopulaUon

Eastern Brisbane CBD Corridor & Inner Suburbs Change 2016-­‐2021

Caboolture, North Lakes and Strathpine can be just as easy to get to, as most Noosa communities. And they are not only BIGGER, they are growing fast!

And although we hear a lot of excited

To test my concept I ran the numbers for population growth across South-East Queensland, for the next six to seven years. Sure enough, although the fastest population growth is in the Inner City and Western Corridor, the LARGEST growth is north and south of Brisbane. Just look at the population projections for the next six to seven years in Table 1.

So I wish you great success in 2015, and if you are ambitious to grow your business, just check what is happening within a 30 to 40 minute drive south of the Sunshine Coast and how you take a share of it.

THINK BIG IN 2015 – get a fresh start by putting your name everywhere: • Expo Giveaways • Mugs • Glassware • Gifts • Clothing • Hats • Confectionery • Pens • Pencils • Stationery Kits • Compendiums • Folders • Sports Bags • Satchels • USBs

media chatter, about the fast growth in the Ipswich area and Inner Brisbane suburbs, Chart 1 illustrates the real FACTS nicely.

Data Source: Queensland Government population projections, 2013 edition: Australian Bureau of Statistics (Cat no. 3235.0).

News Flash!

NEW MOBILE PHONE TRANSMISSIONS SWITCH ON ACROSS THE COAST, CAUSING DIGITAL TV RECEPTION PROBLEMS AND IT LOOKS LIKE IT IS GOING TO GET WORSE! New Telstra test transmissions on the old TV frequencies started last week and this has caused numerous interference problems with Digital TV reception across the coast.

Full transmission power from all Telstra mobile phone towers start on 15th January while Optus and Vodaphone follow later this year.

ANYTHING YOU CAN THINK OF!

If you experience TV transmission issues from this date then you will need a special filter fitted to your external antenna system.

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Reach your audience, and have the Sunshine Coast covered from Gympie to Caboolture.

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Talk to Neil to find out how radio advertising can benefit your business.

RADIO AND ONLINE – MOBILE AND IMMEDIATE Source: Commercial Radio Australia 54 ISSUE 68

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Stuart Garnett – Zoogarti Photography Zoogarti is a high-end professional photography company specialising in property and architectural photography and video. Zoogarti can increase exposure for sales, displays and development, by using the artistic approach, which has already captured the attention of so many.

Professional, fast-turn-around, and genuine personable service for agents and their clients. High-resolution, outstanding quality, vibrant and colourful photography to grab a buyer’s eye, when searching on the web or skimming through media.

At Equity Release Australia, we specialise in putting our ‘Left Field Thinking’ and investing expertise to work in your investing journey - helping our clients to attract the most out of their equity for investing into cash flow property, paying down their mortgage, and helping them get a better understanding or their financial future.

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Jan Watman – Start Fresh Finance

Andrew Waters – Creative Concepts

Owner/Founder of Start Fresh Finance – Finance Broking business specialising in Motor Vehicle and Equipment finance for individuals and small businesses. We offer the traditional finance options personal loans, lease, and chattel mortgages AND a very flexible, short term option for small business/sole traders – Rent To Own. Each client is unique, with their own specific requirements – We find the right solution!

Since Creative Concepts kicked off in 1996, as the largest accredited full-service advertising agency on the Sunshine Coast, they have adapted to the digital technology revolution, embracing new online social media and traditional media offline.

Creative Concepts were recently awarded one international and three national awards for outstanding packaging design.

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business matters 55

JACKETS THAT TURN INTO SLEEPING BAGS FOR THE HOMELESS You may have already read our ‘Be the Change’ Conversation on Claire de Lune in this issue of the magazine. We said that we were looking for local and national or international stories. The following is the type of article we would like to find from around the world. If you hear of something please let us know. Business Matters has found this amazing story, which we would like to share with you. It’s about a young lady in Detroit, who is absolutely being the change.

V

eronika Scott is the founder and CEO of ‘The Empowerment Plan.’ Veronika saw that over 20,000 homeless Detroiters bear the frigid Michigan winter each year. One in every 42 people in the city goes without a basic necessity, warmth. Because of this, shelters are often too overwhelmed and under-supported to help every individual in need. Each day, people in need of basic amenities have to fend for themselves on the streets, and in freezing temperatures – thus the difficulty to stay warm is only exacerbated.

The Empowerment Plan employs and trains homeless women to become full-time seamstresses, who manufacture a garment, which serves as both a coat and a sleeping bag. The coats the women make are then distributed back to homeless individuals, within the community at no cost to them.

56 ISSUE 68

Through training and steady employment, these women are able to elevate themselves from the cycle of poverty. Within the first few months of working with the program, they actively help these women and their families move off the streets, or out of shelters, by finding them secure, furnished housing.

These women have empowered themselves with the confidence and necessary skills for a more sustainable, financially stable and healthier life.

This organisation is the result of extensive research done by Veronika. Initially, a class assignment at The College for Creative Studies in Detroit. The project gained outside support due to its disruptive business model and humanitarian agenda. The coat she invented was simple, effective, and ready for production. The Empowerment Plan is unlike the typical non-profit model, because not

only does it run and function like a garment business, it also helps employees to advance themselves professionally, through learning and effectively utilising a unique trade skill.

The Empowerment Plan is predominantly supported by donations from private individuals, as well as large corporations and foundations. In the long-term, they hope to function as a one­-to-­one (buy-­to­ donate) distribution model, which will not only sustain The Empowerment Plan, but aid in the development of an entire garment district in the city of Detroit. They are continually working on remodelling and improving the production facility (a massive building, which was abandoned and neglected for years), to eventually evolve into a full-scale industrial sewing facility. This building, called ‘Ponyride,’ was bought and re­envisioned by Detroit entrepreneur Phillip

bethechange

Cooley, to serve as a space where local artists and organisations could work and share knowledge, resources and networks.

Along with the other organisations operating out of Ponyride, they are dedicated to the development and evolution of the city of Detroit.

The Empowerment Plan is already beginning to show signs of success, with a goal to produce 6,000 coats this year for orders throughout the country. They try to maintain open communication with the individuals, who receive their coats, and the outreach organisations who order and give them out. This enables them to learn how their coats are working for the people who actually use them on the street. Each of the mothers employed, once homeless, are now living in their own safe, and secure homes with their families. With the help of local organisations, such as Alternatives for Girls and The Coalition On Temporary Shelter (COTS). They are able to provide these women and their families, with the appropriate furnishings for their new homes, such as furniture and other amenities.

In the summer of 2013, they acquired a 3D printer and two computers to use for 3D modelling, on the printer. Their ongoing hope is to train their ladies to use the modelling software and printer, and use the printer to create customised buckles and clasps for coats. In the future, they also have a plan to offer these computers and the printers as educational resources for children in the Detroit Public School system.

They are working to implement a type of After School Program, where people can utilise their facility to learn about the new technology. They are currently working with interns and students from the College for Creative Studies, to train their staff in various tech programs and 3D printing.

This new arm of their organisation is still under development.

Scan here to watch the video on Veronika and The Empowerment Plan, or take a look on our website www.bmmag.com.au

Business Matters Magazine is absolutely thrilled to have found this kind of amazing business totally BEING THE CHANGE in such an awesome way. Congratulations to Veronkia Scott and The Empowerment Plan!

We take our hat off to you.

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security

securitybusiness

business with GREG POWER

Imperial

Protection Services BM speaks to Greg Power, Operations Manager at local security company, Imperial Protection Services. Greg gives us the inside scoop on the ‘security world,’ on the Sunshine Coast.

removal of uncompliant or aggressive

and having a clear definition of what

patrons from licensed venues.

is considered appropriate behaviour

Crowd control in 2015 is a world away

conflict resolution, incident reporting

from 2005, and an eternity away from

and compliance. Included in some of

1990, when I completed my first shift

the more complex techniques, policies

for The Doors. Today’s crowd controller

and procedures are still some effective

must still have an array of skills to be

basic ones including the three golden

effective in dealing with intoxicated,

rules in crowd control which are:

difficult or challenging people, while

• Never take things personally

remaining professional, courteous and respectful. On top of the list, would be communication skills. This means not

In 2015, the focus has changed dramatically. Our focus now is very much on effective communication, professionalism, de-escalation techniques, governing legislation,

• Never escalate situations • Never use excessive force

only being able to talk to people, but

The key here is the first point. If we don’t

being an effective listener, which I believe

allow ourselves to take the insults and

is the more important component of

threats personally, we don’t escalate

communication. A crowd controller

things and the likelihood of any physical

must also have genuine empathy

force having to be used is eliminated.

in their interactions with people.

The main point we try to get across to all

Preparing for a crowd control shift, means preparing for anything and everything! Being a crowd controller or ‘bouncer’ requires a swag of skills we are often not given credit for. We are usually expected to be everything

our guards is ‘Any night we don’t need to employ the use of physical force is a good one.’ Exhaust all forms of verbal communication first. Most incidents can be effectively dealt with, using verbal techniques, effective communication,

to everyone - social worker, counsellor,

and empathy, with no use of force.

mediator, psychologist, best friend, Mike

Our main focus as crowd controllers

Tyson and general ‘miracle worker.’

in 2015 evolves around providing a

About eight years ago, we introduced

safe environment for people to go out

in-house training for our employees.

and enjoy quality time, with friends and

This initiative was developed to

loved ones. This includes venue staff,

increase our guard’s skill base and

management and our fellow guards.

effectiveness, as crowd control

The most effective way to achieve this,

providers. In the early stages, our

is by employing responsible service

training primarily focused on the increase

of alcohol (RSA) initiatives and being

of physical fitness, as well as safe and

proactive with them. This involves

effective techniques for the physical

being strict with levels of intoxication,

58 ISSUE 68 67

by patrons entering venues under our control. The key I believe is levels of intoxication. There is a clear link between alcohol-related incidents and alcohol related-violence and levels of intoxication. This is reflected in everchanging government legislation like the Safe Night Out. The message needs to be, the days of going to your local pub or club and ‘writing yourself off’ (becoming highly inebriated) are gone!

Often, we only hear about the bouncer who bashed the innocent patron, but we don’t hear the other side of the story. Security work is a very difficult and thankless line of employment and along with other front line services, it has a high burnout rate, resulting in high staff turnover.

For more information: www.imperialprotectionservices.com.au P: 5444 6222 M: 0417 862 428

overseastraining

Target

Training Bali Local training company Target Training is offering you a unique opportunity to participate in the Bali sales Congress in 2015 and work with the professional team at Target Training. Share a full four days of Interactive Workshops, Field Sales Sessions and innovative and dynamic Key Note Speakers.

Our team will work collaboratively with you to build better relationships, increase service skills and profit and re-energise your business while having fun in the sales orientated location of Bali.

On return from previous Sales Congresses participants achieved fantastic results.

Call Target Training if you would like more information 5452 7722 - you won’t want to miss this exceptional opportunity.

Business Sales Training – Bali Testimonial from Patrick Hart – Pestecute Pty. Ltd. What CAN you teach an old warhorse? I have operated businesses in two continents and though that cultural differences can affect selling techniques; I was both wrong and right.

With the knowledge and training Catherine and her team displayed, I have developed a serious appreciation to empathise with my customers to create better repeat business and turn negative calls into jobs which means dollars in my invoice book. Package this seeling ‘know how’ into my intellectual balance sheet along with the Bali venue as a perfect training ground, you have an educational experience of a lifetime.

Great teamwork by all at Target Training for the course content, coordination and fellowship generated by your dedicated staff. Thank you.

Patrick Hart – Pestecute Pty Ltd.

We are the perfect venue to hold your next event The Institute of Professional Learning Centre at the Sunshine Coast University is perfect for small groups of 10, workshops for 20 or even conferences for 150.

See video here of our facilities, choose from small to large rooms with everything you need for your next event.

Scan here to watch video

IPL Centre, Level 3, Building J, The University of the Sunshine Coast

Phone: (07) 5459 4590 www.ipl.eq.edu.au Conferences - Workshops - Seminars - Mini Expos - Planning Days - Strategy Sessions • audio visual equipment • screens • flipcharts • internet access • video conferencing • use of up to 70 computers • whiteboards • projectors • anything you could need • all included in the price business matters 59

localsuccess

Creative Concepts

Score Global Recognition Not many people know the word for garlic in eight languages!

Sunshine Coast business Creative Concepts team is gaining recognition globally through their new Gourmet Garden Lightly Dried range!

They recently won one international and three national awards for outstanding packaging design.

Their four awards include: the WorldStar Packaging award to be officially presented in Milan, Italy in May 2015, two national gold awards for Consumer Experience and Emerging Technology, and Food categories, as well as a bronze award for the Accessibility category, at the 2014 Australian Packaging Design Awards.

Creative Concepts Creative Director Andrew ‘Muddie’ Waters said they competed in a field of 265 entries from 37 countries in the WorldStar Packaging award, so they were very proud of their achievement.

REPUTATION IN THE FOOD INDUSTRY In the past two decades, Creative Concepts has established quite a reputation for being the best agency on the Sunshine Coast for retail product packaging especially in the food industry. Some of their clients, apart from Gourmet Garden, include AvoFresh, Wimmers/Noosa Beverages, Partner Foods, Epicurean, Tropico, Baby Proof and AustChilli.

“We are currently preparing for a new product launch of Partner Foods healthy, roasted chickpeas and broad beans, in New Zealand in February and Australia midyear,” said Andrew.

60 ISSUE 67

Their top-notch team of seven staff also offer a wealth of creative experience in the property development, real estate, tourism, medical, education and retail sectors, on a national and international level.

WHAT IS BRANDING? “At Creative Concepts, we believe establishing a brand is more than just meeting a checklist of requirements,” said Andrew.

“Branding is a combination of beliefs, characteristics and qualities, working together to create a personality, eventuating in the product values being correctly recognised and accepted in the marketplace.

“We work with clients from strategy to execution to develop, implement, grow and protect what is one of their most valuable assets, their brand.”

EFFECTIVE PLANNING Since Creative Concepts kicked off in 1996, as the largest, accredited, full-service advertising agency on the Sunshine Coast, they have adapted to the digital technology revolution, embracing new online social media and traditional media offline. “We examine all the options for clients and develop an effective plan to help them move forward,” Andrew said.

“Our design team ensures a consistent and effective branding message across all mediums.

“With many years of advertising and marketing experience under our belts, the Creative Concepts team can devise an advertising strategy closely aligned to suit individual clients’ demographics.”

localsuccess

LIFE COMES FULL CIRCLE Life for Andrew has certainly come ‘full circle,’ since the recent food packaging awards.

Andrew reminisces fondly about the days before Photoshop and computer visualisation tools, when his first role as a Griffith University graduate was to design packaging for Logan Farm Frozen Vegetables, Golden Cob Bird Seed and Home Ice Cream.

“That was when I developed my passion for food packaging, which I still have burning inside me today – decades later,” Andrew said.

“I still get quite a buzz, when I walk down supermarket aisles in Australia and overseas and see products on the shelves that I designed at some stage of my career.” www.creativeconcepts.com.au

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local business with MICHAEL SHADFORTH

According to a research project by Deloitte Access Economics, it is estimated employment across the region will increase from more than 150,000 people to 246,000 in 2031-2032, representing a 59.1 per cent increase over the next couple of decades.

Government-funded projects like the Sunshine Coast Public University Hospital will continue to create jobs in the construction industry. Transport and Main Roads Minister, Scott Emerson announced

62 ISSUE 68

localbusiness

Employment Across Region to Grow plans in August 2014, for a $440 million road project to ease congestion, between Caloundra and Maroochydore. This project is expected to create an additional 2,500 jobs for the region. An injection of $7.1 million to update the Currimundi State Government Recreation Centre will generate about 100 construction jobs throughout 2015.

The Illawarra Retirement Trust (IRT) investment of $40 million will create hundreds of tradesmen jobs, during its initial construction phase. It is expected additional permanent positions will be created in the latter part of 2016. Major development projects like Palmview, Parklakes, Bells Reach and Brightwater have been significant contributors in job creation.

While new infrastructure is crucial to the region’s development, so is the development and growth of knowledge and professional services industries.

The Innovation Centre has supported the startup and growth of more than 100 businesses since its inception in 2002.

Located in the ‘Knowledge Precinct’,

investments have been made over the past few years to infrastructure, to help advance the precinct’s development and substantiate the creation of new jobs in new industries.

Mayor Mark Jamieson’s recent visit to Silicon Valley opened the doors to the Coast’s bid to becoming ‘Silicon Beach’: an information technology region. Technology industry entrepreneurs like Yvette Adams of The Creative Collective and Ben Duncan of Atmail have long advocated the benefits and growth opportunities, which an IT-rich industry could bring to the region’s economy.

Health and aged care, knowledge and professional services are expected to be highly sought after, with these industries becoming major players in employment growth and job creation for the future, across the region.

Michael Shadforth is President of the Sunshine Coast Chamber of Commerce and Innovation Queensland (CCIQ), President of the Caloundra Chamber of Commerce and Managing Director of Ray White Commercial North Coast Central.

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feature

Why

set goals in the first place?

By Peter Gjersoe

Most of us will have heard about the ‘SMART way’ of goal setting. You state

- For individuals One example: a young dyslexic kid, starting his first business in a crypt, spending his time in public phone booths, dialing businesses asking them to advertise in his unknown student paper.

your goals in writing, and formulate a plan to achieve them, keeping in mind the goals must be specific.

Further, they must be measurable, attainable, realistic and timely goals.

If that is really all it takes for the two ‘nobodies’ described above, to become

Second example: another kid, gap-toothed and barely able to speak English, got on his first plane trip. Landing in London he says about himself: “I was like this little puppy, you know, venturing out into the world.”

successful iconic role models, who proudly

Fast forward to 2015, and both kids described above - then starting out in their first ventures have today become part of our lives, irrespective

up ‘SMART’: Specific, Measurable,

of where you live in the world.

The first kid was Richard Branson, now a business magnate and investor and the second kid was Arnold Schwarzenegger, ex-Governor of California, action movie star, winner of Mr Universe

stride the global stage, why doesn’t everybody do it? Well, maybe there is a bit more to it, which is what this article is about.

Have another look at the words making Attainable, Realistic and Timely.

Do those words remind you of anything?

Answer: They are all Left Brain words.

and understood by a seven-year old who ‘gets it’ and can measure your progress.

Two examples to get you thinking: Diet - nobody gets motivated by dieting. Just look at the first three letters to understand why.

However, let’s look at it slightly differently.

Imagine for a moment, that for years you have been having trouble with rheumatoid arthritis, and instead of pumping pills, you decide to pump iron. You set a goal to invest your time in becoming a great bodybuilder proudly contesting championships around the world. You now have a clear visual goal, and by comparing yourself to others, you know what you need to do.

Along the way, you not only become a beacon, setting a whole new standard for rheumatoid arthritis sufferers, you also build

Think of big motivational speeches.

a loyal following. And in the process blow

Just to pick two among many great

away any possible body image issues.

speeches: President Abraham Lincoln’s ‘Gettysburg address,’ and Martin Luther King’s “I have a dream.”

Turnover - who can get excited about ‘increased turnover?’ Sounds a lot like ‘eat more turnips’ - equally as exciting.

What moves us? What makes us

However, let’s imagine you match your

want to get up and achieve things?

Considering where they started, you

turnover aspirations with being publicly

The answer is: Words which appeal

awarded a prize for winning a prestigious

may wonder: ‘How did they do that?’

to our Right Brain, words that create

competition, like ‘The country’s most envied

If you ask them, you will get similar

dreams and visions worth following.

company, in the xzy category.’ This means

answers - both are habitual goal-

Let me ask you a question: ‘What

setters and achievers.

would you do if you knew, absolutely

twice and seven times Mr Olympia.

You may wonder, is this a common trait amongst achievers? My research clearly

knew, that you could not fail - if only you knew what you wanted to do?’

you will need to understand how you will be measured and what hurdles you have to surpass. You now have a clear vision, and a plan to follow. By implementing that plan, you are setting new standards for others to

identifies the two most common traits

I suggest you start your goal setting with

follow. Other people, who until you blasted a

among achievers are: (1) Clear goals and

the end in mind, and work backwards ie

new uncommon way to build your business,

a detailed plan to achieve them and (2) A

start by creating an image of what you really

were following the ‘We will just try our best

relentless commitment to constant learning.

want. An image, which can be explained

and hope for the best’ methodology.

(Illustration: Thank you to Mr. Bryant Vegas @ www.cartoonaday.com/about-cartoon-a-day-com/)

64 ISSUE 68

feature I appreciate they were two very specific examples, and a more general rule-ofthumb for setting Right Brain GOALS would be beneficial. So here you are: G: Your goals must be Glorious. Goals that stand out and motivate you to take action.

O: Make your goals Outstanding. We are not talking about your average goals here.

We are talking about your Life: Your Legacy.

Be proud of what you want to achieve.

A: Make your goals Altruistic. There is an interesting quirk in the human psyche, we are often willing to do more for others, than we are for ourselves. Zig Ziglar got it right, when he said: “You can have everything in life you want, if you just help other people get what they want”.

L: Make your goals Loud! You should be excited and proud to scream

I hope I have given you some ideas and tools to go forth and achieve.

Before I finish, I have one recommendation and two suggestions: If all you want out of goal setting and achieving is to get more of what you already have, you are on the wrong track. Jim Rohn was so right when he said: “Choose a goal not for the goal itself, but for who you will become in the process of getting it.”

Along the lines of helping you become more, Roger Hamilton in his YouTube ‘The secret to grow your flow, Episode 11’ (https://www.youtube.com/ watch?v=Own1QH6cayQ) has a very interesting augmenting idea: You should continue to raise your standards, until you achieve your goals. This is an 11 minute YouTube video well worth looking at.

better when we have a schedule of

Lastly, have you ever thought about the difference between having a map and detailed description versus having a GPS, when you want to go from one place to another, and

events to follow.

there is a lot of distance to cover?

your goals from the rooftops.

S: Your goals must be associated with a daily Schedule. We all function much

Even with the best map and description you need to regularly pull over, find out where you are, check the directions and get back on track. With a GPS you sit back, relax and let the directions of the GPS guide you.

The difference is massive. Massive, in terms of time, energy and reduced stress level. How would you like a GPS for your goal achievement? The best I have come across is Harry Che’s GoalsOnTrack, excellent initiative. Why not try it out for yourself, by checking out website www.GoalsOnTrack.com That’s it folks. Hope there are some ideas, which will help you make 2015 your best year ever!

In my next business article, I will expand on how to tie-in corporate goals with recruitment and KPIs, in such a way that everybody is on the same bus, going to the same destination, and nobody is left behind.

To your success, Peter.

If there is anything you would like me to expand on, please do not hesitate to email me on: peter@dominateselling.com.au

KAIZEN

YOUR

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www.assistfirstaid.com.au

Health and Lifestyle Plans

Get a holistic plan specific to you

Stress Hormonal Testing

Find the real reasons behind your stress

Food Sensitivity Testing

Pinpoint specific foods that are harming your body

12 Week Programs

Individual, partner and group training

Kaizen Exercise Physiologists Address 2/47 Sixth Ave, Cotton Tree Tel.5641 1132 www.kaizenep.com.au

let us take care of the food, drinks and service for your next party!

Host a stress free party or function at home or at your venue of choice for clients, friends and family. Save $$$ and the hassle of a night out on the town while still enjoying high end service and beverages.

• Several great price per head options and packages available • All prices include bar staff, bar equipment, glassware, food, beverages, delivery • Cocktails: alcohol/non alcohol option • Mix and match packages to suit your needs and guest numbers

We do all the work, you just relax and enjoy your function/party Call Alison today on (07) 5994 9094 or email sunshinecoast@kubarz.com.au business matters 65

ADVERTISERS WHO MATTER TO US!

This list of our advertisers can help save you some valuable time when looking for one of these industry specialists

4CP Promotional Products

5442 3341

Promotional Products

www.4cp.com.au

Affordable Removals

5491 1078

Home and Office Removals

www.nodamageremovals.com

Allure Medi Spa and Beauty Lounge

5443 1011

Ultimate Beauty and Organic Cosmetic Treatments

www.allurebeauty.com.au

Any Point

5646 3000

Web Developer and Cloud Solutions

www.anypoint.com.au

Assist First Aid

5444 4171

First Aid Services, Training, Kits and Supplies

www.assistfirstaid.com.au

Austin Parry

0419 701 608

Business & Executive Coach

www.austinparry.com

Austwide Insurance Brokers

5474 3040

Full Service Insurance Broker

www.austwideinsurancebrokers.com.au

Bartercard

5493 6162

Extra Bankable Cash

www.bartercard.com.au

BBQ and Fire Place Centre

5493 3744

The Experts in BBQ and Fireplaces

www.bbqandfireplace.com

BEC Sunshine Coast

1300 133 058

Business Enterprise Centre

www.businessenterprisecentresunshinecoast.org.au

Bespoke Habitats

0424 444 205

Convert Shipping Containers Into Useful Multi-purpose Living Spaces

www.facebook.com/bespokehabitats

Business Fundamentals

0414 482 626

Bookkeeping Services

www.certbooks.com.au

BV Pizzeria and Wine Bar

5437 8866

High Quality Italian Restaurant and Lounge

www.bellav.com.au

CCIQ

1300 731 988

Chamber of Commerce & Industry Queensland

www.cciq.com.au

CNC Promotional Products

0412 711 519

For All Your Promotional Needs

www.cncpromo.com.au

Creative Concepts

5493 3366

Leading Advertising Agency & Web Design Specialists

www.creativeconcepts.com.au/

Danny's Desk and Chairs

1300 855 310

Office Furniture at Discounted Prices

www.dannysdesks.com.au

Dying To Understand

0427 413 818

Understand how to Live in the Face of Death

www.dyingtounderstand.com

EMS Design

5443 8984

Marketing, Website Development and Graphic design

www.ems.com.au

Expandasign Australia

1300 720 058

Banners, Flags & Marquees

www.expandasign.com

Express Print and Mail

5479 1659

Commercial Printing & Mailing

www.expressprintandmail.com.au

Felicity Jane

0427 046 918

Customer Webites and Search Engine Optimisations

www.felicityjane.com.au

Griffith Parry Law

5391 1400

Law Firm Specialising in Business, Family & Property Law

www.gplaw.com.au

Haycroft Workplace Solutions

1300 766 380

Workplace Solutions

www.haycroft.com.au

Henzells Agency

5491 2000

Full-Service Real Estate Agency

www.henzells.com.au

Homeleigh House Caloundra

0423 353 933

Homewares, Lifestyle, Gifts and Fashion

hhcaloundra@hotmail.com

HRM Contracting & Consulting

1300 962 258

Human Resource Management & Recruitment

www.hrmcc.com.au

Imperial Protective Services

5444 6222

Professional and Reliable Security Services

www.imperialprotect.com.au

Innovate Media

5450 2715

Video Production Solutions

www.vlogpod.com.au

Insolvency Administration Services

5343 1104

Administration Process for Debt Agreements

www.insolvencyadminservices.com.au

Institute of Professional Learning

5459 4590

Career Professional Development for Educators

www.ipl.eq.edu.au

Jim's Group

131 546

Lawn Mowing and Garden Services

www.jims.net/

Joyful Growth

0499 982 569

Occupational Therepist

www.joyfulgrowth.com.au

Kaizen Exercise Physiologists

5641 1132

Specialise In Developing Exercise And Lifestyle Plans.

www.kaizenep.com.au/

Katrina Clarke Painting Services

0410 514 823

Commercial and Residential Painting Services

www.katrinaclarkepainting.com.au

Kook Multimedia

5477 7990

Creative Digital Agency

www.kook.com.au

Kubarz

5449 9094

Beverage Catering with Professionalism, Style, & Functionality

www.kubarz.com.au

Living Valley Springs

1800 644 733

Health Retreat

www.lvs.com.au

Latin America Group Tours

0400 193 040

Fully Escorted Tours and Plan Your Own Itinerary For Latin America

www.latinamericadestinations.com/

Look Now Training

5334 9922

Registered Training Organisation

www.looknowtraining.com.au

Mindset for Success

1300 78 50 78

Mindset Coach

www.mindsetforsuccess.com.au

Noosa Web and Graphic

5474 3503

I WANT IT NOW Websites

www.noosawebandgraphic.com

Ocean Orthodontics

5493 3200

Orthodontic Specialist

www.oceanorthodontics.com.au

Pacific Office Solutions

5452 1250

Managed IT & Print Services

www.pacificos.com.au

Pickering Accounting (Bookkeeper)

0401 717 630

Bookkeeping

www.pickeringaccountingservices.myob.net

Prime Radio Group

5475 1911

Radio Station

www.hot91.com.au

Ray White North Coast Central

1300 25 50 75

Commercial, Industrial, Project Marketing &

www.raywhitecommercialnorthcoastcentral.com

Real View Image

0497 009 909

360 Degree Interactive Tour of Your Business

www.realviewimage.com.au

Rejuvenate Marketing

0410 584 537

New/Rejuvenated Websites & Services

www.rejuvenatemarketing.com.au

Ron Hill Auto Service and Transmission

5443 4444

Award Winning Vehicle Maintenance Workshop

www.ronhillautomatics.com.au

Savvy Business Sales

5444 3300

Business Sales

www.savvybusiness.com.au

See Restaurant & Bar

5444 5044

Absolute Waterfront Dining

www.seerestaurant.com.au

Start Fresh Finance

0468 371 449

Motor Vehicle, Cars, Boats, Bikes and Equipment Loan Specialists

www.startfreshfinance.com.au/

Sunshine Antenna Service

5479 1999

Home Theatre & TV Antenna Installation and Repair Services

www.sunshineantenna.com.au

Sunshine Coast Coffee Roastery

1300 729 343

Corporate Coffee Solutions

www.corporatecoffee.com.au

Sunshine Coast Grammar School

5445 4444

Independent Co-educational School

www.scgs.qld.edu.au

TAFE Queensland

1300 656 188

Education & Training

www.tafeeastcoast.edu.au

Target Training

5452 7722

Fully Funded Training Courses

www.facebook.com/targettrainingsunshinecoastwidebay

The Touch-Up Guys

0403 268

Mobile Paint & Bumper Repairs - On-site at Your Home or Office

www.touchupguys.com.au/

Think Money

5430 4777 or 1800 RING ME Property Investment & Wealth Creation

www.thinkmoney.com.au

Think Business Development

5430 4777

Business Development Tools & Strategies

www.thinkbusinessdevelopment.com.au

Think Speakers and Entertainers

5430 4714

Premier Speaks and Events

www.thinkspeakersandevents.com.au

Tonic Mobile Apps

07 5471 7811

Cost Effective Mobile Business Apps

www.tonicmobileapps.com.au

Top Ten Home Loans

5446 1499

Sunshine Coast Mortgage Brokers

www.toptenhomeloans.com.au

UAS Financial

5444 0506

Accounting Solutions, Taxation, Business Advice & Planning

www.universalaccountingsolutions.com.au

Visa and Immigration Solutions Australia

0407 930929

Visa & Immigration Solutions Australia

www.visa.net.au

Wealthmed

1300 887 137

Intergrated Financial Planning for Medical Practitioners

www.wealthmed.com.au

Web-sta Affordable Web Design

0415 142 178

Affordable Web Design

www.web-sta.com.au

66 ISSUE 68

Cheap!

Cheap!

Stickers On A Roll

Need help? > To better manage anxiety or depression? > To manage at home, get back into activities or return to work? > To learn strategies to relax and manage stress?

For yourself, or someone that you love.

Order online: 4CPstickers.com.au

I’m more about doing than talking...…

Belinda Bull > Occupational Therapist with 25 years experience in mental health

Promotional Products, Stickers & Design Wayne or Lesli Knetter: 5442 3341

0499 982 569 www.joyfulgrowth.com.au “Homeleigh House Caloundra is a true delight for shoppers seeking inspiration and confidence. This breathtaking store is bursting with home and fashion pieces that will tempt even the most discerning shopper.

Owner Emma has created a truly inviting space”

RIGHT www.rejuvenatemarketing.com.au megyn@rejuvenatemarketing.com.au Marketing Strategies Web Design and Website Rejuvenation Social Media Management Search Engine Optimisation Graphic Design and Print All-inclusive Online Marketing Packages

“We’ll give your business the edge”

PEOPLE.

RECRUITMENT. TRAINING. HR SERVICES.

RIGHT RIGHT

CAREERS.

CHOICE.

Find us on Facebook and Instagram

www.hrmcc.com.au

07 5436 1000 ask@hrmcc.com.au

A HOME IN 2015?

Let the luck of the Irish (AKA Carol Carr from Henzells Caloundra) help you!

Grow your business efficiently Create an enjoyable workplace

In order to receive valuable tips to prepare your home for sale please email ccarr@henzells.com.au

Homeleigh House Caloundra

Shop 6/38 Esplanade, Bulcock Beach, Caloundra

Optimize your Business Mindset

BUYING OR SELLING

BUSINESS AND EXECUTIVE COACH

Phone 0423 353 933

Carol Carr “Inspiring confidence and trust”

IF YOU: • Procrastinate • Get stressed • Worry too much • Get anxious • Feel overwhelmed OR • Never have enough time THEN you could benefit from MINDSET FOR SUCCESS’S FREE ‘SEVEN STEPS TO AVOIDING PROCRASTINATION’ PLUS BONUS ‘SEVEN STEPS TO HAPPINESS’

Reduce work stress Leadership and Team Development SME Specialist

Phone Austin 0419 701 608 Email austin@austinparry.com

Download your free Seven Steps ebook here www.mindsetforsuccess.com.au/inspiring-people-shine/

M. 0435 807 324 Tel. 07 5491 2000 www.henzells.com.au

Email Mandy Napier at mandy@mindsetforsuccess.com.au for more information

WWW.MINDSETFORSUCCESS.COM.AU OR scan here to download