ABOUT LUMJI “We believe everyone & everything is equal. We stand for animal rights and the liberation of all species.” LUMJI Décor is a cruelty free company that produces intricate nature inspired décor for home, events and dining. Lumji specializes in ambience lighting and living decor that brings nature inside.
INSPIRATION
PRODUCT The CandleBox lantern by LUMJI is a safe, LED nightlight cut from natural products. The designs are sinpired by nature and man made patterns. 2 Sizes available.
PRODUCT DESIGNS
PRODUCT DESIGNS
PRODUCT DESIGNS
PRODUCT SHOTS
PRODUCT SHOTS
PHOTOGRAPHY
PHOTOGRAPHY
BRANDING The brand is bold, trendsetting and powerful. Stark contrasts coupled with natural elements are designed to replicate the world we live in - the natural and un-natural.
PRIMARY
COLOUR PALLETTE
SECONDARY
LOGOTYPE: Kefa
FONT
BRAND: Avenir Next
BODY: Baskerville Old Face
LOGO ICON
LOGOTYPE
WAX STAMP
INK STAMP
ENGRAVED LOGO
PUBLIC ADVERTISING
PROMOTIONAL BAG
STICKERS
BUSINESS CARDS
PRESS RELEASE
TAX INVOICE
BRAND PACKAGE
STAFF ID
STAFF T-SHIRTS
PACKAGING
CAUTION: DO NOT USE FLAME CANDLES. USE THE L.E.D ONLY.
FRONT
PACKAGING
REAR
BOTTOM
TOP
LED CANDLE PACKAGING
SWING TAGS
POSTAGE BOX
RETAIL CARRY BAGS
WEBSITE
WEBSITE
www.LUMJI.xyz
facebook.com/LUMJIDECOR
LUMJIDECOR.tumblr.com
@LUMJIDECOR
STORE ADVERTISING
GLASS WINDOW SIGNAGE
OUTDOOR STORE SIGNAGE
SHOPPING CENTRE SIGNAGE
CONCEPT STORE
CONCEPT STORE
CONCEPT STORE
CONCEPT STORE
LUMJI IS VERY PASSIONATE ABOUT EQUALITY. EVERY HUMAN. EVERY ANIMAL.
THIS IS THE REALITIES OF FACTORY FARMING
500 MILLION ANIMALS A YEAR DIE IN AUSTRALIA A YEAR FOR CONSUMPTION ALONE
64% OF CLIMATE CHANGE IS CAUSED BY ANIMAL AGRICULTURE.
A PLANT BASED DIET CAN REDUCE YOUR CARBON FOOTPRINT BY 50%
APRIL IS ‘PREVENTION OF ANIMAL CRUELTY MONTH’
LUMJI WILL GO ORANGE FOR APRIL & DONATE 100% OF THE PROFITS FROM EACH LIMITED EDITION SPECIES PRODUCT SOLD TO ANIMALS AUSTRALIA #ANIMALRIGHTS #ENDFACTORYFARMS
SPECIES PRODUCT
LUMJI will be joining Animals Australia going orange in April for Animal Abuse Awareness month! Did you know factory farming is the leader in animal abuse? Animals Australia is Australia’s leading animal protection organisation who investigate instances of animal abuse and campaign for species equality. We are showing our support for this charity by campaigning along side Animals Australia for social change and raising funds. This campaign will challenge the norm and ask people to abstain from factory farm products and eventually reduce their use of animal products long-term.
STORE SIGNAGE FOR APRIL
ORANGE LED CANDLES
INSTAGRAM CONTENT
IF YOU CAN’T LOOK AT IT... HOW CAN YOU EAT IT?
If you can’t watch an animal suffer for your food, should you really be paying someone else to do it for you?
CAMPAIGN IMAGERY
POSTERS
T-SHIRTS FOR CUSTOMERS
STAFF T-SHIRTS
PROMOTIONAL BAGS FOR APRIL
CAMPAIGN WEB PAGE
lumji.xyz/campaign
THANK YOU CARD