LOGO
“Vital Tea is 100% organic fair trade Indian green tea. VT provides the body with antioxidants leaving you feeling refreshed and revitalised. Lemon, Berry and Jamsine Green Tea is available.
GREEN
100 GRAMS
LEMON
100 GRAMS
“Vital Tea is 100% organic fair trade Indian green tea. VT provides the body with antioxidants leaving you feeling refreshed and revitalised. Lemon, Berry and Jamsine Green Tea is available.
PACKAGING NETS
“Vital Tea is 100% organic fair trade Indian green tea. VT provides the body with antioxidants leaving you feeling refreshed and revitalised. Lemon, Berry and Jamsine Green Tea is available.
JASMINE
100 GRAMS
BERRY
100 GRAMS
“Vital Tea is 100% organic fair trade Indian green tea. VT provides the body with antioxidants leaving you feeling refreshed and revitalised. Lemon, Berry and Jamsine Green Tea is available.
LID STICKERS
MOCKUPS
PACKAGING NETS
PACKAGING NETS
MOCKUPS
RATIONALE Vital Tea is an organic green tea with natural health benefits. The overall concept of the design was to incorporate organic elements into the packing of the product. The recent increased interest in health conscious products has seen many organic products hit the shelves. After researching the market I have created a response to the packaging I have seen on shelves: a product incorporating the old elements and benefits from tea into modern organic packaging. The intended audience is for the health conscious, and for those seeking to benefit from the products available on the supermarket shelf. The colour palate incorporates the colour identities from each flavour to convey the mix between a health product and a morning tea ritual pulling both ideas such as organic and exotic, to full of flavour and beneficial to each day. These include red for Berry, yellow for Lemon, white for Jasmine, and Green for the original Green tea flavour. Each flavour corresponds to a particular colour identity, which allows the audience to return and choose their flavour by simply looking at the colour of the pattern on the side of the box. The patterns utilise the ideals of a fresh modern approach with referencing to the hipster trend.
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