Design boards

Page 1

1.BRIEF AND CONCEPT Matthew Chatfield OUDG203

Hypercolour is a record label which specialises in House, Electro and Underground music. The Label is very much about giving maximum freedom to their artists among the label which has grown over the years and is now at a total of 32 signed producers. Each artist is very different in the style, the audience and the design. This made it very had to make a house style so I have had to make their logo adaptable to all styles and colours. The company has nice design as it is but I am wanting to push it further creating a wider knowledge of the record label as well as their artists. I will be doing this by creating a product range and pushing their advertisement further.

FUTURA MEDIUM I have chosen Futura Medium as the house font for Hypercolour. The font been very popular with the sub culture independent clothing labels which are becoming ever more popular. It is also a very adaptable font working with many different styles and artwork so it suited the ever changing Hypercolour very well.


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