1.BRIEF AND CONCEPT Matthew Chatfield OUDG203
Hypercolour is a record label which specialises in House, Electro and Underground music. The Label is very much about giving maximum freedom to their artists among the label which has grown over the years and is now at a total of 32 signed producers. Each artist is very different in the style, the audience and the design. This made it very had to make a house style so I have had to make their logo adaptable to all styles and colours. The company has nice design as it is but I am wanting to push it further creating a wider knowledge of the record label as well as their artists. I will be doing this by creating a product range and pushing their advertisement further.
FUTURA MEDIUM I have chosen Futura Medium as the house font for Hypercolour. The font been very popular with the sub culture independent clothing labels which are becoming ever more popular. It is also a very adaptable font working with many different styles and artwork so it suited the ever changing Hypercolour very well.
1.EXPANDING HYPERCOLOUR Matthew Chatfield OUDG203
I have expanded Hypercolour in many different ways, Youtube Artwork for the songs. hoping to make a grater impact on the audience and Illustration for prints and clothing therefor getting more attention from listeners of the A clothing range. certain genres.
3. THE ARTISTS Matthew Chatfield OUDG203
Been a record label pursuing the freedom of the artist, I chose 3 very different Hypercolour producers to look at and design the next album range. In each range there is a 12x12 vinyl, a CD, 2 prints, 2 T-shirts and a sticker.
4. THE CLOTHING Matthew Chatfield OUDG203
A range of clothing produced for both the artists and The designs could be applied to jumpers, hats and Hypercolour themselves. A huge amount of variation vest in a wide range of colours and sizes. in the design which I feel is good and helps appeal to a wider audience.
5. THE MERCHANDISE Matthew Chatfield OUDG203
The range extends to a range of media such as. Heat relative mug Huge rage of prints Hypercolour stickers Vinyl and CD range
The range of products will be distributed on the hypercolour website and helped to promte via youtube and podcasts towards fans.