Rational

BA (Hons.) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1 Name

LEVEL

Module Code

Module Title

OUGD303

Final Major Project

06

Date

REVISED POSITION STATEMENT AND RATIONALE My focus is on branding and identity with an investigation into print, packaging and promotion with the intention to develop my skills in type, layout and screen based design.

To do this I will choose briefs that will translate onto both print and screen. With an emphasis on professional printing techniques and looking into how to integrate screen with printed material by researching into new technology’s.

The subjects of design I would like to concentrate on, are events and exhibitions, technology, competitions and branding and identity for live clients.

THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.

GENERAL THEMES: Technology is one of my main themes as new technology is moving so quickly with the development in 3D printers and Augmented Reality. As a designer I feel it is necessary to keep up and embrace new technology and educate myself on them to get me ahead of the competition.

Other themes that I have interest in are subjects like science, film and music. I hope to incorporate these themes into my briefs as I get a lot of enjoyment and enthusiasm into educating myself and designing for these subjects.

SPECIFIC SUBJECTS: New technology Old technology Film and cinema Astronomy Biology Understanding how people think and how the brain works Colour Theory

DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce.

This should include specific designer’s, studios, practitioner’s and products as well as broader creative

DESIGNERS/STUDIOS: Berg Red Urban XYLO B&W Studio Socket Evoke Purple Haze Sorted Media Sed Lester

disciplines and methods of Production / Distribution.

Sagmister Jared Erickson Kreiselberg GRDD AUDIENCE/CONTEXTS: Promotion and Branding Screen Design Augmented reality Music Type design/ illustrated type Logo and identify Web and screen design PRODUCTION /DISTRIBUTION METHODS:

Web and screen Packaging Promotion Mail-­‐outs Booklets, catalogs Printed material Edition Prints DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs

DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop.

I plan to work with Branding and Identity. But I want to explore a range of areas to broaden my skills range such as type looking at both illustrative and typeface design with the intention on developing my skills in application and production of type.

Layout is something I want to carry on investigating from my research last year. I will look at printed material and screen applications.

My main focus is on branding and identity and although probably my strongest skill I would really like to push it further and created professional informed logo design.

Packaging and Bookbinding skills. I enjoy making things and feel like it is a useful skill to understand how things are constructed to educate your design knowledge.

Web design isn’t my favorite thing to produce and nor is design for screen. But I am hoping that researching into new technology and web design it might help my motivation to design for this sector.

Also develop my knowledge of print processes and printing methods so I can be as informed as possible about techniques costs and processes.

PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and

Leeds International Film Festival.

This would develop my skills for a range of media and it will help project management skills and working to a real brief so considering costs and print methods.

Code Breaker Exhibition Working to a real exhibition and also having to work and design for a strict audience.

development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods

Augmented Reality Taking the competition brief UK greetings cards and pushing it into a new era of AR. Develop my skill and understanding into new technology.

2 Live logo briefs Helps with creating professional logos and working and communicating with real clients.

Cross Course collaboration Helps with creating contacts with other courses and broaden my knowledge of other disciplines. Also I will have to work to a budget.

Lego Brief Competition brief to help with problem solving and working to set criteria.

KEY TEXTS. List a selected number of books, articles and texts that are central o your proposed area of practice.

These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.

ADDITIONAL COMMENTS

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Type matters Design Assembly Business Graphics