Augmented Greeting Cards
Concept
The Augmented Reality Range has brought a new life back to greeting cards to try and reconnect with a young technology driven male audience. You can now personalise, interact and share your cards with your friends and family with a touch of a button.
Chris van Niekerk, Daniel Holroyd, Matthew Chatfield 1/5
Range
The range consists of eight birthday cards and a fully functional tablet and smart phone interface aimed at a male audience of 13 - 25 year olds who are interested in technology and games.
Sharing
The Augmented range is ideal for sharing with your friends, the cards have a multiple viewing application and do not have to be printed on a physical format but can be send as an E-Card or an e-mail.
Augmented Greeting Cards
Cards
#1 Image Card #2 Globe #3 Present #4 Space Invaders #5 Birthday Bank #6 3D objects #7 Technology #8 Video Message
Chris van Niekerk, Daniel Holroyd, Matthew Chatfield 2/5
Instructions
Each card has a simple set of instructions guiding you to the application download. You can view the augmented content through a webcam, smart phone or tablet.
#1
The above card is the Image card, this card can either be one of the selected stock images or the buyer can pick a personalised image. The Augmented software then strips out a range of colourful layers from that card to produce an engaging image driven birthday card.
Augmented Greeting Cards
Cards
Globe Happy Birthday
Chris van Niekerk, Daniel Holroyd, Matthew Chatfield 3/5
#2
The above Card is a interactive Globe which can be viewed from any angle and you can even view inside the globe itself which could even contain a hidden message.
#3
The above card is an unconventional birthday card with a 3D gift popping up from it which can be personalised to have a message inside of the gift
Augmented Greeting Cards
Cards
Retro Games Birthday Bank
Chris van Niekerk, Daniel Holroyd, Matthew Chatfield 4/5
#4
The above Card is aimed at retro and indie gamers, where we have recreated some scenes from classic games.
#5
The above card will appear to be a birthday bank but when scanned the augmented app acts like an X-ray scanner and shows an image of money being on the inside.
Tablet & Smart Phone User interface
Chris van Niekerk, Daniel Holroyd, Matthew Chatfield 5/5
Sharing Capabilities
Tablet App.
iOS & Android
Instructions
#1 Go to the App store or Google Place Store #2 Download ‘AR Card App’ #3 Scan Card
Sharing
The App has a build in twitter and facebook feed which allows you to post your Augmented experience on social media to share with your friends and family.