Augmented Greeting Cards
Concept
The Augmented Reality Range has brought a new life back to greeting cards to try and reconnect with a young technology driven male audience. You can now personalise, interact and share your cards with your friends and family with a touch of a button.
Chris van Niekerk, Daniel Holroyd, Matthew Chatfield 1/5
Range
The range consists of eight birthday cards and a fully functional tablet and smart phone interface aimed at a male audience of 13 - 25 year olds who are interested in technology and games.
Sharing
The Augmented range is ideal for sharing with your friends, the cards have a multiple viewing application and do not have to be printed on a physical format but can be send as an E-Card or an e-mail.