Case Study. Advertising S L AT E S C A P E
AC C R I N G TO N
Advertising suite for specialist slate distributors and importers based in the North West.
The Brief.
Our new ads are great and they appeal perfectly to our target audience. We like how simple and impactive they are by using clear images and clever copy lines. We’ll be rolling out this advertising suite across 2011 to accompany our brand new website. We’re hoping merchant’s will stand up and take notice of us now because of our ads! Lee Hill, Sales Director, SlateScape
What we delivered. Advertising suite Copywriting Art Direction
SlateScape approached Matthew Fairweather to enhance their communication to merchants, specifiers and architects by innovating their brand through a new advertising suite. The outputs would have to refresh the current brand and engage users with a series of messaging and communications that could be applied across a range of printed publications and the web too.
Brazil.
Brazil.
China.
Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture.
Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture.
Thanks to established alliances with operators of some of the finest slate quarries in the world, SlateScape offers consistently high quality products at extremely competitive prices.
Thanks to established alliances with operators of some of the finest slate quarries in the world, SlateScape offers consistently high quality products at extremely competitive prices.
www.slatescape.co.uk
www.slatescape.co.uk
Great at football, even better for slate.
Great for takeaways, even better for slate.
Great for carnivals, even better for slate.
Spain. Great for tans, even better for slate. Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture. Thanks to established alliances with operators of some of the finest slate quarries in the world, SlateScape offers consistently high quality products at extremely competitive prices.
www.slatescape.co.uk
Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture. Thanks to established alliances with operators of some of the finest slate quarries in the world, SlateScape offers consistently high quality products at extremely competitive prices.
www.slatescape.co.uk
Spend. Creative
<£4,000
Media Planning
<£5,000
The Background SlateScape, based in Accrington, Lancashire, specialise in the import and distribution of premium quality slate products direct from leading producers around the world. The slate specialists boast impressive alliances with operators of some of the finest slate quarries around the world. SlateScape offers consistently high quality products at extremely competitive prices for the UK market.
The Approach.
The Result.
Our vision for the Advertising was to create simple but engaging communication that would inform, appeal and delight end users such as merchants. We wanted to deliver an effective suite that would enable users to learn about SlateScape and raise their profile as one of the leading suppliers of slate in the UK market.
Since SlateScape’s advertising suite has launched, they have further established themselves in the market place as a specialist distributor with a range of communication in their armoury to support this. As a direct result, there has been a significant increase in enquiries from the website and positive references from merchants, specifiers and architects alike.
We devised an approach that would include strong copy-writing and daring imagery that would please and delight merhcants. We also wanted a far more orientated approach towards a specialism and international supply contacts. Therefore, the advertising focused on their key suppliers and imagery to contrast the common values that are associated with the locations.
SlateScape form part of the WoodScape Family of companies which also include Artisan Interiors and WoodScape.
Onwards. See how we can transform your advertising by producing a holistic suite that champions a range products, services and messages to your desired audience.
Call Oliver on 0117 9118878 oliver@matthewfairweather.co.uk www.matthewfairweather.co.uk MATTHEW FAIRWEATHER - DESIGN CONSULTANTS | 1.14 PAINTWORKS, BATH ROAD, BRISTOL, BS4 3EH BRISTOL 01179 118878 | EXETER 01392 248995 | www.matthewfairweather.co.uk | hello@matthewfairweather.co.uk MATTHEW FAIRWEATHER LIMITED. A company registered in England & Wales number 06920485. Registered Office: 14 Hanover Street, Hanover Square, London, United Kingdom, W1S 1YH