CaseStudy_Advertising_Timoleon_MatthewFairweather

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Case Study. Advertising Campaign. T I M O L E O N

EXETER

We worked closely with Timoleon to develop a product orientated advertising suite aimed at architects, specifiers and heating installers.


The Brief.

Matthew Fairweather created this successful campaign based on straightforward thinking. Our customer is interested in the product and the service we offer. Our conservative industry responded well to the easy to grasp concepts and well presented imagery. The tried, tested, trusted campaign has been a major success along with the accompanying ads. Darren Trivett, Managing Director, Timoleon

What we delivered. Photography Copywriting Art Direction

The brief was to create an advertising suite to champion their unique underfloor heating products. The advertising needed to be simple, effective and design led in order to appeal to the end user which is typically architects and specifiers. The Timoleon brand was very much in its beginnings at this stage, so a strong consistent brand approach was required on all communications.


At Timóleon we design, manufacture, supply and service highly energy efficient underfloor heating and surface cooling systems. They can integrate seamlessly with traditional or renewable technologies and are tried and tested to work with all flooring constructions. We also offer technical support and expertise so that when you install our products, and the systems they are integrated with, they will work as efficiently as possible throughout their lifetime. Guaranteed. And trusted, of course.

At Timóleon we design, manufacture, supply and service highly energy efficient underfloor heating and surface cooling systems. They can integrate seamlessly with traditional or renewable technologies and are tried and tested to work with all flooring constructions. We also offer technical support and expertise so that when you install our products, and the systems they are integrated with, they will work as efficiently as possible throughout their lifetime. Guaranteed. And trusted, of course.

At Timóleon we design, manufacture, supply and service highly energy efficient underfloor heating and surface cooling systems. They can integrate seamlessly with traditional or renewable technologies and are tried and tested to work with all flooring constructions. We also offer technical support and expertise so that when you install our products, and the systems they are integrated with, they will work as efficiently as possible throughout their lifetime. Guaranteed. And trusted, of course.

At Timóleon we design, manufacture, supply and service highly energy efficient underfloor heating and surface cooling systems. They can integrate seamlessly with traditional or renewable technologies and are tried and tested to work with all flooring constructions. We also offer technical support and expertise so that when you install our products, and the systems they are integrated with, they will work as efficiently as possible throughout their lifetime. Guaranteed. And trusted, of course.

For more information on our tried, tested and trusted underfloor heating systems, please call us on 01392 363 605 or visit us online at www.timoleon.ltd.uk.

For more information on our tried, tested and trusted underfloor heating systems, please call us on 01392 363 605 or visit us online at www.timoleon.ltd.uk.

For more information on our tried, tested and trusted underfloor heating systems, please call us on 01392 363 605 or visit us online at www.timoleon.ltd.uk.

For more information on our tried, tested and trusted underfloor heating systems, please call us on 01392 363 605 or visit us online at www.timoleon.ltd.uk.

Timóleon Ltd. Suppliers of Surface Heating & Cooling Systems. Unit 18 Apple Lane, Sidmouth Road, Exeter, Devon, EX2 5GL. The Timóleon Logo and Timóleon Laurel Device are tademarks of Timóleon Ltd. All rights reserved.

Timóleon draws on many years experience in the industry to design and supply underfloor heating and surface cooling systems for all types of constructions and building services. We take a holistic approach to projects and ensure that the components of the construction and system being brought together work together.

Timóleon Ltd. Suppliers of Surface Heating & Cooling Systems. Unit 18 Apple Lane, Sidmouth Road, Exeter, Devon, EX2 5GL. The Timóleon Logo and Timóleon Laurel Device are tademarks of Timóleon Ltd. All rights reserved.

Timóleon Ltd. Suppliers of Surface Heating & Cooling Systems. Unit 18 Apple Lane, Sidmouth Road, Exeter, Devon, EX2 5GL. The Timóleon Logo and Timóleon Laurel Device are tademarks of Timóleon Ltd. All rights reserved.

Timóleon Ltd. Suppliers of Surface Heating & Cooling Systems. Unit 18 Apple Lane, Sidmouth Road, Exeter, Devon, EX2 5GL. The Timóleon Logo and Timóleon Laurel Device are tademarks of Timóleon Ltd. All rights reserved.

Timoleon Ltd. Suppliers of Surface Heating & Cooling Systems. Unit 18 Apple Lane, Sidmouth Road, Exeter, Devon, EX2 5GL. The Timoleon Logo and Timoleon Laurel Device are tademarks of Timoleon Ltd. All rights reserved.


Spend. Creative Media Planning

<£5,000 <£15,000

Market. With the UK looking to reach ambitious energy reduction targets by 2050, a gap in the market appeared for a company to provide bespoke, considered and well engineered solutions to the renewables sector. Timoleon products and services are aimed at architects, specifiers, installers, ambitious self builders and those interested in saving energy. Independently tested by BSRIA, their products are a proven 60% more efficient at transferring energy than other systems.

The Idea.

The Result.

Our approach was to use simple imagery that showcased Timoleon products in a stylish and effective way. The idea was to make a thing of beauty about Timoleon’s products with the bespoke photography and art direction.

Our programme was actively measured against an ambitious Return on Investment objective, of which we have delivered with a 85% increase in sales with year on year increases of over 180%. Timoleon are now aggressively established within the marketplace and have attracted investment from Polypipe {a major supplier of plumbing & heating systems} to become their Indoor Environmental Systems Partner.

The concept for creating Tri-messaging was to communicate simple messaging that described the product quality and characteristics. Therefore, ‘Tried, tested, trusted’ was perfect for describing Timoleon’s products because not only does it add value but it is equally memorable too.

Onwards. See how we can transform your advertising by producing a holistic suite that champions a range products, services and messages to your desired audience.

Call Oliver on 0117 9118878 oliver@matthewfairweather.co.uk www.matthewfairweather.co.uk MATTHEW FAIRWEATHER - DESIGN CONSULTANTS | 1.14 PAINTWORKS, BATH ROAD, BRISTOL, BS4 3EH BRISTOL 01179 118878 | EXETER 01392 248995 | www.matthewfairweather.co.uk | hello@matthewfairweather.co.uk MATTHEW FAIRWEATHER LIMITED. A company registered in England & Wales number 06920485. Registered Office: 14 Hanover Street, Hanover Square, London, United Kingdom, W1S 1YH


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