Matthews™ Spring/Summer 2022 Publication

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UP-AND-COMING RETAIL DEVELOPMENT TRENDS The retail industry is seeing several trends spike in popularity in 2022. From data-driven technology to redevelopment, here are the top trends in retail development.

1. REDEVELOPMENT The mega-mall and traditional shopping centers no longer reign supreme. Consumers are looking for a more localized shopping experience beyond a singular purchase. Retail developers are taking established shopping centers and creating modern, open-air, and sustainable mixed-use assets. These developments introduce multiple opportunities in one space and become a community staple, offering services and entertainment alongside favorite storefronts.

2. UTILIZING TECHNOLOGY Technology is top-of-mind for retail developers in today’s age. As physical stores begin to launch high-tech initiatives, designers and contractors need to ensure the building has the correct infrastructure. Augmented reality (AR), QR codes, and in-queue checkout are all different ways retailers are using technology in daily store operations.

“NIKE HOUSE OF INNOVATION 000” ALLOWS PATRONS TO RESERVE SHOES ONLINE, PICK UP IN SMART LOCKERS, AND TRY ON IN-STORE.

3. COLLABORATION Teamwork is the main objective when starting development. Construction, marketing, and IT are working as partners to design next-level locations and environments that keep customers coming back and interacting with the retailer’s brand before and after entering the doors.

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The future of retail development is bright but not without its challenges. Costs are predicted to heighten in the near term while the nation continues to battle with unbalanced supply and demand and historic inflation. The new generation of shoppers expects more and has revitalized brick-and-mortar retail, forcing a modern wave of design and technology in construction. As the retail landscape shifts, developers will need to pay close attention to the mix of vendors they engage and the overall experience they are offering patrons.

Tripp Brown tripp.brown@matthews.com (615) 667-0157 MATTHEWS™ | 47


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ALL THE NEWS, ALL THE DEALS Real estate is never just about real estate. It’s also government

policy, financial markets and new technologies that are changing the way we do business. At The Real Deal, we cover it all so you can stay one step ahead to make smarter decisions.

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BISNOW.COM/ASCENT


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March 2022 YOY Rent change for 10’x10’ units Source: Yardi Matrix

National Miami Atlanta Charleston (SC) Tampa Charlotte Phoenix Orlando Houston Las Vegas Inland Empire 0%

2%

4%

6%

8%

■ Non-Climate-Controlled

10%

12%

14%

16%

18%

■ Climate-Controlled

New Development Activity Over 3,300 self-storage properties have been built in the U.S. since 2010, with over half of them completed since 2018, according to CoStar. There are 3,992 self-storage facilities in various stages of development currently – 726 of which are under construction, 1,410 in planning, and 554 are prospective developments. However, given the rising material costs for construction, competition for labor, and slow municipal approval processes, development competition may be deterred. The total number of self-storage properties in the U.S. stands at over 50,000, according to Storage Cafe.

The self-storage market was valued at $48.02 billion in 2020 and is projected to reach $64.71 billion by 2026 with a compound annual growth rate of 5.45 percent. These metrics are impressive from any investment standpoint, and the concerns surrounding oversupply are less apparent as demand has largely absorbed new products. Emerging markets with considerable population growth, and large gateway cities, will continue to give new development opportunities.

buyer composition Source: RCA

2017-19

Medical Office 10%

58%

14%

77%

Mobile/Mfd. Housing R&D/Life Sciences

2021

16%

Self-Storage Student Housing

35%

Cold Storage 12% Tech/Data Center 13%

11%

31% 23%

76% 30% ■ User/Other

14%

11%

19%

■ Private

50% 11%

55%

26%

25%

76%

34%

61%

24%

34% ■ REITs

12% 35%

26% 30%

20%

51% 20%

14%

13%

82% 25%

23%

53% 39%

60%

10% 12%

65%

Age-Restricted

15%

■ Institutional

40%

17%

■ Cross-Border MATTHEWS™ | 81


Self-Storage Outlook The self-storage industry is less sensitive to economic shifts as demand for storage exists both during economic downturns (as people downsize in housing or move in with family) and when the economy is strong (more disposable income and heightened demand for commercial users). As such, self-storage facilities hold value better and recover quicker during weak periods. There is now more capital than ever chasing these deals, with institutional funds and private equity groups entering the space with hundreds of millions of dollars to place. Although interest rates are set to rise in 2022, cap rates should see little to no change in institutional quality investment opportunities. With exceptionally high occupancy rates in place, most operators will start spring leasing with pricing power to increase rates and bring current leases up to market rates. It’s unlikely rent growth will match that of 2021’s 8.5 percent, but Yardi Matrix analysts anticipate strong overall growth in 2022. Despite the difficulty of matching a year like 2021, the self-storage industry is poised to continue to outperform other asset classes and attract investors from every commercial real estate sector.

austin mcleod austin.mcleod@matthews.com (404) 445-1093

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GlobeSt. Real Estate Forum magazine GlobeSt. Real Estate Forum magazine is a must-read for the nation’s leading decision makers in all segments of the commercial property industry. Each issue delivers in-depth analysis of the latest market conditions, insightful case studies, company profiles, interviews with innovative thinkers, demographic trends – everything you need to know to make smart business decisions.

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THE

EXPLOSIVE GROWTH

IN APARTMENT RENTS

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