How to Craft a Value-driven Telemarketing Script to Close Deal? 1. Confirmation of the Company You are Calling “Good afternoon, is this YES Broadband?
2. Self Introduction & Briefly Introduce our Event “I am Mr. Lee calling from First Residential College, University of Malaya. Our college is going to host a Gala Dinner on 21st April 2012, at Palace of the Golden Horses. This event is going to be attended by at least 800 undergraduates, alumni, staffs, VIPs & University Chancellors.
3. Tell the Company What They Can Get -Identify and understand what the product/service is selling by the company -Relate the students’ demand to the product/service offered by the company “I understand your company is selling broadband” “I would like to share with you our students’ dissatisfaction towards wi-fi service available in our campus. I see this is an opportunity for your company to create necessary presence in our college.”
4. Persuade the Company with Features/Benefits of the Packages Found in the Marketing Proposal -Relate the features of our sponsorship packages “I think the students would be happy having your company to set up booth here to sell the product/service which would solve their daily problem.” “Or even join this event as an advertiser would give you the advantages in the long run.”
5. Conclusion & Thank You -You can either secure an appointment with the company OR secure the sponsorship on the phone. “So, would it be appropriate for me to come over to your company at your convenience, to present the materials to you in person? I assure that you would get a much clearer picture from the face-to-face discussion. Thank you.” This script is authored by Max Lee, a young entrepreneur who is keen on social issues. Find out more about him on his LinkedIn page: http://www.linkedin.com/pub/max-lee/6/615/390