DHX Brands Supplement Spring 2016

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DHX Brands Introduction

Welcome W

e are really proud of our achievements here at DHX Brands. Less than 18 months since our inception, the brand management and consumer products division of DHX Media has firmly established itself as one of the most pragmatic, innovative and forward-thinking licensors in the industry.

We’ve quickly built a first class global team from a UK head office base, covering all the key areas of licensing, brand management and creative services, supported by the strength of DHX Media, one of the fastest growing companies in the kids and family business.

The DHX Brands approach is exemplified by the speed in which Teletubbies has developed from a strategy concept, through to a greenlit production with numerous best-in-class licensees on board to bring the

Contents 4-5 7-9 11-13 15 17-19

DHX Brands Overview Teletubbies Overview Teletubbies Licensing Programme Teletubbies Licensee Feedback In the Night Garden Overview

much loved property back to the forefront of the licensing stage.

New Twirlywoos demonstrated similar agility in coming to the market as we quickly built a significant licensing programme for this brand new innovative series from Anne Wood, and the older-skewed high-energy high school musical brand Make it Pop which is gaining real traction. We have also injected considerable momentum into the well-loved, globally-recognised brand In the Night Garden, including broadening the brand to include In the Night Garden Nursery to appeal to parents to be, gifters and families with newborns.

But we’re not reflecting too much on the past, we’re too busy looking forward and planning for much more to come.

Say eh-oh to 2016!

Peter Byrne, executive vice president, DHX Brands

21 23 25-27 29 31-33 34

This special DHX publication was produced by Max Publishing.

Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled by Ian Hyder and Rob Willis.

The creative director was Mark Grayson.

Copyright 2016: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.

In the Night Garden Marketing Strategy In the Night Garden Licensee Feedback Twirlywoos Overview Twirlywoos Licensee Feedback Make it Pop Overview Airmageddon Overview

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DHX Brands Overview

Going places In just 18 months DHX Brands has firmly put itself on the licensing map, ramping up activity on all its brands. Its core stable of preschool properties – Teletubbies, In the Night Garden and Twirlywoos - are having a phenomenal time in the market, and the recent addition of Make It Pop and Airmageddon sees DHX Brands expanding into whole new demographics.

I

n the middle of 2014, DHX Media brought all its licensing and merchandising activity together under a new dedicated brand management and consumer products arm: DHX Brands. The new division is able to focus on DHX Media’s core slate of high-profile licensed properties under the DHX Brands banner, bringing together licensing, brand management and creative services teams.

Peter Byrne heads up DHX Brands as executive vice president and explains the rationale behind the creation of this division: “DHX Media is a key player in production, distribution, broadcast and licensing of children’s programming. It owns the world's largest independent library of kids' and family content, at more than 11,000 half-hours. DHX Media had been involved in licensing, but it wasn’t a key focus.

With the creation of DHX Brands we’ve been able to streamline and bolster our licensing activities and maximise the strength of selected DHX Media properties in core markets.”

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Left: Peter Byrne executive vice president for DHX Brands.

Below centre: A new generation of children have fallen in love with the Teletubbies.

The key areas for growth for DHX Brands have come from its three main preschool properties: In the Night Garden, Teletubbies and Twirlywoos. “We have some of the most iconic preschool properties from recent times and with the backing of DHX Media, have been able to develop these children’s properties in exciting new ways,” says Peter.

Speaking about In the Night Garden Peter says: "I knew we had an evergreen on our hands, but it had been lacking in attention and activity had stalled. We’ve put a lot of effort into it and are very pleased with its positioning now.” In the Night Garden has been boosted through new branding, a new website, a year-long integrated social media and marketing plan, high profile events and a brand new style guide.

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DHX Brands Overview

Inset: Fearne Cotton at the Teletubbies launch.

Right: A Pinky Ponk toy from China.

Working with CPLG DHX Brands has appointed CPLG to represent its properties in the territories where it has offices. CPLG is one of the world’s leading entertainment, sport and brand licensing agencies with offices in the UK, Benelux, France, Germany, Italy, Spain, Sweden, Poland, Middle East, Greece, Turkey and the US.

The much-anticipated return of Teletubbies in November has been a huge success for everyone involved. “The initial ratings have been superb, we’ve got the top broadcasters on board and an exceptional range of toys from Character Options on the market,” says Peter. “It was a global phenomenon in its heyday, and it will be this time round too.”

Twirlywoos is the newest preschool property for DHX Brands and is showing a lot of promise as Peter explains: “The preschool market is incredibly crowded, but we’re thrilled with how well Twirlywoos has been received. Golden Bear launched the toy line in June and we’ve got a whole raft of licensees working with us across key categories.”

While DHX Brands may have cut its teeth on preschool properties, it is expanding into new demographics with two new brands from DHX Media:

The global view “We’re building the global footprint of DHX Brands, with hubs in London, Los Angeles and Toronto,” says Peter. “We work with a handful of key properties and for some we focus on selected territories only, while we have a worldwide focus for others. Where CPLG has a presence, we work with those teams, but outside of Europe and North America we work with external agents, such as Haven in Australia. China –in fact Asia in general - presents a huge opportunity for many of our brands. We’re in discussions with a number of partners about bringing our brands to this market.”

Make It Pop and Airmageddon. Make It Pop targets girls aged 6 to 12 years and is a musical-comedy series following the antics of a high school band. Airmageddon is aimed at boys 6 to 12 years, Left: The brand new Twirlywoos website is whereby kid-contestants now live. create a drone, then do battle Below: Make It Pop debuted on head-to-head in an arena.

Nickelodeon in the “Make It Pop and US in April and went straight to the Airmageddon put DHX Brands number 1 spot for girls 6 to 11 years. into a whole different sphere,” says Peter. “We’re not just about preschool brands anymore. Make It Pop debuted on Nickelodeon in the US in April and went straight to the number 1 spot for girls 6 to 11 years. Airmageddon launches on CBBC in the spring and has a lot of potential for consumer product.”

There is plenty more on the horizon for the business in different sectors and new content opportunities. “We’ll be rolling out and expanding our current portfolio and looking for new developments in 2016/17,” says Peter. “The next 18 months are sure to bring a few surprises to the market. Watch this space!”

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THEY’RE BACK AND BIGGER THAN EVER! Discover our full product range available from September 2016. Our product range will include Single Panel Duvet, Junior Panel Duvet, Polar Panel Fleece, Square Cushion, Poncho and Towel.

F PROULL R DUCT AVAANGE SEPTILABLE 2016

CONTACT OUR SALES TEAM TODAY +44 (0)845 004 9217 www.characterworld.com info@characterworld.com www. © Copyright Character World Ltd Teletubbies (R) & (C) DHX Worldwide

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eh-oh

Teletubbies overview

S ay to the new

Below: Po, Laa-Laa, Dipsy and Tinky Winky are back to enthral and entertain a new generation of youngsters.

Bottom: Victoria Bushell.

Teletubbies is one of the most successful global children’s brands of all time. It has been seen by over a billion children worldwide and the original episodes aired in more than 120 territories, in 45 languages. So it’s no wonder that the first new episodes in over 14 years have propelled the Teletubbies back into the spotlight.

O

riginally created in 1997, Teletubbies captivated an entire generation of preschoolers, following the adventures of the main characters: Tinky Winky, Dipsy, Laa-Laa and Po. It achieved critical acclaim, winning multiple awards, including a BAFTA in 1998 for best preschool programme. Its enduring resonance is highlighted by the brand’s YouTube channel, which averages more than 91 million views per month.

It was against this backdrop that DHX Media decided to update the Teletubbies, bringing a refreshed look to the brand in 60 new episodes for CBeebies.

The new series - which launched in

the UK in November - features the same well-loved characters and styling, but has been brought into the 21st century with CGI effects and modern storylines for today’s preschoolers.

“When DHX Media acquired Ragdoll Productions in 2013 we had a clear opportunity to do something fantastic with Teletubbies,” explains Victoria Bushell, DHX’s vice president of global brand management. “The classic Teletubbies continued to captivate audiences around the world, even though no new episodes had been made for 14 years. It seemed like the right time to bring it back.”

But it wasn’t just a case of ‘right place,

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Teletubbies overview

The Teletubbies takeover The Teletubbies media machine kicked into action at the beginning of summer 2015, with a series of experiential events and PR activities to support the launch of the new series. “We worked with a high-profile PR agency on some amazing stunts, including the takeover of Good Morning Britain for a whole morning, a dance for Strictly Come Dancing and hugs from the characters on London’s South Bank. We created such a buzz around Teletubbies and the overall campaign received 2.2 trillion OTS (opportunities to see). We even had #Teletubbies trending on Twitter," says Victoria.

right time’ for Teletubbies, there was something much more fundamental, as Victoria explains: “The original “It was very important that we didn’t deviate from the episodes of Teletubbies had been made nearly 20 original concept too much,” says Victoria. “Andrew years ago and were in danger of fading off-screen Davenport and Anne Wood put so much into the forever, such is the pace of technology. The classic Teletubbies and the brand had such a connection episodes are still shown on TV around the world, but with its young audience. It’s a case of evolution with the change in television formats there will rather than revolution.” become a time when the This gentle approach to original Teletubbies modernising the brand has paid will not be of good off for DHX with Teletubbies enough quality to be achieving a 66% share of the shown on TV. We HWCH 0-3 audience (housewives felt it would be a with children 0-3 years) in its first real shame if week. It was also the top ranking this happened.” series of all preschool DHX engaged UK programming in its first month production company (Mediaocean/BARB November Darrall Macqueen to 2015). “We’re now very focused on maintaining the produce the new momentum and building on the excitement moving episodes, and although at first glance the Teletubbies into 2016. There’s consumer product coming to market look the same as they did nearly 20 years ago, there now, the international roll out this spring and we’re have been some major changes. “The biggest change is already planning for the 20th anniversary in 2017. The that the original show was filmed outdoors on a farm in Teletubbies are well and truly back!”

Warwickshire. The new show is filmed on blue screen and then the characters are superimposed on a model in a studio overlaid with CGI effects. It means Above: The Tiddlytubbies smaller Teletubbies - are a we’ve got a much richer, more vibrant world, and new addition to the show. even though it is a model it actually feels more Right: The TeletubMe app has been very popular, real than the old one,” says Victoria. allowing people to upload The Teletubbies themselves have not changed their own faces to the Teletubbies. much; they are still the loveable and huggable live action costume characters from the original show except they now have touchscreen tummies. Humour Going digital and movement are still very central to the show and the Digital opens up a whole world of possibilities and fun with the Teletubbies allow children to learn through laughter Teletubbies and is something that DHX is fully embracing. A brand new Teletubbies website will launch in January, including games, and play. activities and new content designed for a young audience to use Many of the favourite elements from the original show on mobile devices. A TeletubMe web app, released in October, allows people to upload their own faces replacing those of the are still there: the Tubby Toaster, Po’s Scooter, the NooTeletubbies and Sun Baby. “We are aware that children have access noo and the Voice Trumpets. And of course there are a to content across multiple devices and platforms, and the few new surprises for young fans including the Tubby competition is fierce,” says Victoria. “We’ve got to make sure that we engage with children away from the TV programme as well.”

Custard Ride and Tiddlytubbies – smaller Teletubbies.

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Consumer Products

Time to

y a l p

Inset: The Teletubbies’ world is brighter and richer than ever before.

Below: Tom Roe.

The first consumer products for Teletubbies hit the shelves in January, with toys and publishing leading the way, followed by a full raft of products across all categories in autumn/winter, from over 65 market-leading licensees internationally. The fact that Teletubbies has attracted so much interest from consumer and trade levels is testament to the enduring popularity and love for the brand.

T

he success of the Teletubbies in the late 1990s was phenomenal and going by the initial reaction of the public and industry this time, the brand is going to be just as popular. “The reaction to Teletubbies coming back has been unbelievable,” confirms Tom Roe, commercial director for DHX Brands. “I’ve never seen anything like it. People have such faith in the brand and we’ve been inundated by calls from licensees, retailers and agents internationally, all wanting to be involved. It demonstrates the power and heritage of the brand.”

The gentle approach that DHX has taken with modernising the brand has gone down well with potential licensees and partners, according to Tom. “We’ve very

gently brought the brand into the 21st century, evolving it rather than changing it. Our licensees have very much bought into our vision of the brand and it’s great to be working with so many best-in-class partners.”

DHX works closely with its licensees to create products that meet the consumer’s need as well as respecting the values of Teletubbies. The rich landscape of the Teletubbies’ world, as well as elements in the show - such as Po’s Scooter, the Tubby Phone and the Tubby Custard Ride - all lend themselves perfectly to consumer products.

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Consumer Products

Above: The Tubby Custard Ride from Character Options.

“The product line from Character Options is amazing,” says Tom. “The plush is absolutely superb and the plastics line is fantastic as well. Character Options really understand the brand and has lots of fresh ideas that incorporate the essence of the show into the line.

Character Options’ distribution is second-to-none in the UK and we’re also delighted to be working with Spin Master and Giochi Preziosi for distribution in Europe and North America.”

Publishing is integral to the brand, with Egmont’s books and magazines coming to market in summer 2016. The range will include story books, colouring, sticker and activity books, annuals, novelty books and sound books, and a standalone Teletubbies magazine.

And come autumn/winter, another wave of Teletubbies products will come to the market across apparel, outdoor toys, electronic toys, accessories, stationery, gifting, party, homeware and health and beauty.

In terms of developing the consumer products programme, DHX is working with its own in-house licensing agent, CPLG to build the brand in the UK, Europe, the Middle

Teletubbies style One of the biggest challenges the DHX creative team had to face was living up to everyone’s expectations of the brand. Paul Keech, DHX’s vice president of creative services explains: “When you work on a completely new brand you can put your own stamp on it. But when you work on a brand such as Teletubbies, you need to be respectful. Everyone knows what the Teletubbies should look like.

Everyone has an opinion. We’ve remained very true to the original look and feel of the brand, refreshing the characters and setting, not creating a whole new show. We’ve updated the style guides with new graphics, new fonts and new art work.

And we’ve created a style guide that is just that – a guide. A core part of Teletubbies is about having fun and licensees should be able to do that with our style guides.”

Right: Paul Keech.

East and North America. DHX has appointed Haven Licensing as the agent in Australia and New Zealand.

International markets will soon be coming on stream with broadcast deals in place in major markets as Tom explains: “We’re working with some top broadcasting platforms and Teletubbies will be rolling out in early 2016 in the USA (Nick Jr), Canada (Family Jr), Australia (ABC 4 Kids), France (Gulli) and Italy (Rai YoYo). We hope to be on air in most major territories by the middle of 2016.”

The company has also set its sights set on the lucrative Above: New Asian market, especially China. graphics and Teletubbies already has an existing fan artwork from the style guide. base in China - it was the first Western preschool property to air in China, on CCTV reaching an audience of 300 million children.

“There is a huge buzz around Teletubbies at Above: The plush line from Character the moment,” sums up Tom. “Live events and Options is cuddly and vibrant.

Highly sought after attractions are something we’ll be looking at for Today’s licensees have every belief that Teletubbies will be a hit 2017 and we’re also exploring some major tiewith the public just as it was when it launched in 1997. Such was the popularity of the Teletubbies back then that some stores limited ups in the FMCG category. And on the the number of dolls that customers could purchase and others sold international scene, once we’ve got the out within hours of delivery. Between September and December broadcasting deals in place, we expect those 1997, more than one million Tinky Winky, Laa Laa, Dipsy and Po dolls were sold. Some reports from the time say that Teletubbies markets to really take off.” merchandise was so popular in the Christmas of 1997 that it outsold all other toys twice over.

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TELETUBBIES and all related titles, logos and characters are trademarks of DHX Worldwide Limited. © 2016 DHX Worldwide Limited. All Rights Reserved.

Time for tubby sales!

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Licensees

Licensee Feedback

talukbbies

Teletubbie

Teletubbies has impressed licensees across a wide range of categories and 2016 will see some truly innovative product launches.

Jon Diver, managing director, Character Options: “It has been over 12 months since we started working on the new Teletubbies toy collection and we are delighted to see the range finally go on shelf this month. The experience with the team at DHX has been incredibly supportive and positive, especially owing to the great material we have been given to work with. In terms of the product range, we have the World of Teletubbies small play collection, small super soft collectables, talking 8” soft toys and a Top: Teletubbies line-up of novelties, such as the new Tubby playset from Phone and a fun Drive and Steer Noo-noo.”

Character Options

Sten Jorgensen, head of global brand management & international sales, Egmont Publishing: “Teletubbies is one of the most successful and iconic children’s brands of recent times, so we’re thrilled to be partnering with DHX. We have the international rights for Teletubbies to produce a range of children’s books and magazines and will be launching in the UK in July 2016 with a mini pocket library and four board books.

A standalone magazine will launch in autumn. This will be followed by a broader range of books including story books, colouring, sticker and activity books, annuals, novelty books and sound books.”

Sarah Stevens, product manager, Ravensburger: “Ravensburger and DHX’s partnership goes from strength to strength, as we work together on three exceptional preschool properties – In the Night Garden, Twirlywoos and Teletubbies.

Ravensburger first developed and manufactured Teletubbies products almost 20 years ago – launching a range of preschool puzzles at Toy Fair 1997. We are delighted to be working again on this remarkable property, and will launch our range of high quality puzzles in AW2016.”

Andrew Barrett, director of product developement, VTech: “We are excited to be working with DHX on launching a range of Teletubbies licensed products. Remembering the hype from 20 years ago, the team at DHX have done a fantastic job with the PR, raising awareness to get Teletubbies back at the forefront of consumers’ minds.

Products such as a Roly Poly Po and Teletubbies Musical Book, demonstrate how VTech develops high-quality and innovative electronic products. The VTech Teletubbies range has had a positive response from retailers and will be on shelves in summer 2016.”

Phil Ratcliffe, sales and marketing director, MV Sports: “Teletubbies was a massive hit for MV Sports licensees first time round and it looks set to achieve similar heights with the new series. In particular Po’s Scooter was one of the ‘must have’ toys from the original series and we expect, our Po’s Scooter will be a sector leading toy for Christmas 2016. We are also launching a broader range of wheeled and outdoor toys to include ride-on toys, trikes, scooters and skates.”

Tim Kilby, brand director, Character World: “Teletubbies has been a phenomenal global success in the preschool arena since 1997. It is arguably one of the most iconic and influential children’s brands of the last 20 years, and we are excited to be working with the property. The fun, brightly coloured characters lend themselves perfectly to a whole host of merchandise and work particularly well on bedroom accessories. Our Pan-European Teletubbies bedding range, including duvet covers and cushions, will be rolled out to retailers in September 2016.”

Emily Howarth, license account manager, Bon Bon Buddies: “We’re thrilled to be working with DHX on Teletubbies. It’s exciting to develop products for a new generation of fans. Our Teletubbies product range is launching for Easter and Christmas 2016 with small ranges of seasonal chocolate products, followed by a full roll out in 2017 across seasonal products and everyday confectionery.”

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In the Night Garden Overview

Isn T that

A pip?

INset: watChiNg in The NIght GArdEn Is a BedTime rItuAl For mAny pre-sChoOleRs.

IN The niGht gaRdeN iS oNE OF The FasTesT gRowIng prEscHooL ProPerTieS iN tHE UK, thAnkS tO dHX BraNds’ cOmmItmEnt to deLivEriNG InnOvaTivE pRodUctS aND ExpEriEncES TO TodAY’S cHilDreN. IT Has heLD The CovEteD bEdtIme slOT ON CbeEbiES SinCE IT LauNchED IN 2007 aND IS WelL Set to maIntAin thIS AT LeaST UntIL 2021, UndErpInnED BY A dEal thAT Dhx Has wiTH CbeEbiES.

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he BAFTA award-winning In the Night Garden first launched in March 2007, offering up a magical world which revolutionised the way a whole generation of parents and children approached bedtime television.

Created by Anne Wood and Andrew Davenport of Ragdoll Productions, the live-action show was designed to relax and entertain very young children (aimed at children from one to four years old) and features a mix of costume characters, puppetry and computer animation.

The show has aired every week night on CBeebies since its launch, except for a five month period in 2008

Baby love

LEft: the brAnd geTs a nEw SofTer, gEntLy lOok wiTh Its nuRseRy And baBy StyLe GuiDe.

At BLE last year DHX announced its plans to extend In the Night Garden into the baby and nursery market. “It seemed like a natural progression to take the brand down this avenue,” reveals Paul Keech, DHX’s vice president of creative services. “We’re giving the brand a completely new look with softer, gentler colours in a muted palette. The graphics are soft and sketchy, quite traditional-looking.” The range will launch in spring 2017 and will be mainly targeted at expectant parents who already have children, as they will be familiar with the brand, but it will appeal to new parents, grandparents and gift givers as well.

when it was removed from CBeebies’ bedtime hour, only to be re-instated due to a petition from parents.

“What is remarkable about In the Night Garden is that although there have been no new episodes made since 2007, it was still the top series for HWCH (housewives with children) 0-3 years for the first half of 2015 on CBeebies,” reveals Victoria Bushell, DHX’s vice president of global brand management. “This is testament to the A SPECIAL DHX BRANDS SUPPLEMENT

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In the Night Garden Overview

power of the brand. It has become an integral part of the bedtime routine for children and parents.”

The fact that there is no new content doesn’t cause any issues for DHX, as Victoria explains: “In the Night Garden is timeless, the stories and characters don’t date.

It still looks as fresh as it did when it first came out. The preschool licensing market is well-known for being competitive, but In the Night Garden remains at the top of its game and is still growing according to Tom Roe, commercial director for DHX Brands. “It is the 4th biggest preschool licence according to November NPD data. It’s firmly in evergreen territory now.

Golden Bear’s toy collection continues to do well at retail, with four lines in the range being included within the top 25 selling preschool licensed items (NPD YTD Nov 2015). The In the Night Garden magazine from Immediate Media is the most successful preschool magazine ever. And Penguin Random House, our publishing partner, has sold over 12 million books.”

Tom continues: “The licensing programme has gone from strength to strength and we have quality partners on board and have witnessed a real appetite for products from our loyal fans. A new core guide and seasonal guides launched in 2015 enable licensees to create stand-out products.”

On the international scene the brand is gaining momentum particularly in Australia and China as Tom explains: “We’ve got a growing programme of licensees in Australia, including Jasnor as master toy, Penguin Children’s Books and Showtime Attractions for meet and greets. China has massive potential and we have a broad deal with UYoung Media Group for a licensing and merchandising campaign for In the Night Garden.”

This commitment to the brand from DHX bodes well for the future. Innovative marketing initiatives and a strong licensing programme will keep this evergreen brand in the forefront of everyone’s mind for years to come.

ABove: THe ninKy nonk MUsiCal ACtiVity TRain fRom goLden BEar was tHe 3rd beSt SelLing pResChoOl Toy ytd (Npd, nOveMber 2015)..

LEft and bOttOm Left: in The NIght GArdEn live tOurs With a puRpoSe-BuiLt inFlaTabLe VenUe. BElow cEntRe: andRew coLliEr fRom miNor enTerTaiNmeNt.

In the Night Garden Live The popular In the Garden Night live show has been seen by over half a million visitors since 2010 and there was a 12% increase in attendance year-on-year in 2015. Andrew Collier, the creative director of Minor Entertainment, comments: “We launched In the Night Garden Live in 2010, and the show has toured the UK every year since. I don’t know of any other preschool property in the UK that sustains an annual tour, and remarkably we’ve seen audiences increase each year - our sixth tour in 2015 saw the highest attendance figures yet! Rather than take a show into local theatres, we tour a purpose-built inflatable venue that’s designed to meet the needs of very young families. It means we can deliver a consistent customer experience that’s on-brand and exceeds expectations. It’s a real pleasure to be part of something that’s so important to so many families.”

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In the Night Garden Marketing INset: celEbrAtiNg The fIrst aNniVerSary of In tHe nigHt garDen MAgiCal boAt ride at CbeeBies LAnd at ALton TOweRs In may.

Keeping the

Night Garden growing

HIgh-prOfiLe MarKetIng caMpaIgns aCroSs All plAtfOrms eNsuRe in tHe nigHt garDen reMaiNs FreSh aNd RelEvaNt Year aFter yEar.

I

n the Night Garden has reigned supreme at the top of the preschool charts for almost 10 years now. DHX Brands has been investing in a number of initiatives, as Victoria Bushell, DHX’s vice ABove: jo jinGles president of global brand management explains: bOugHt in the NIght GArdEn “We have created more consumer touchpoints, tHemEd SesSioNs to iTs ClaSses such as a brand new immersive website, a lAst yeAr. pioneering web app and new social media platforms such as Twitter and YouTube.”

DHX ramped up the marketing activity on In the Night Garden last year and one of the most successful events was the birthday celebrations at CBeebies Land at Alton Towers. “To celebrate the first anniversary of the In the Night Garden Magical Boat Ride at CBeebies Land we had a big party in May for competition winners, bloggers, journalists, retail buyers and licensees,” says Victoria. “We had face painting, balloon modelling, dancing and we set a Guinness World Record for the ABove: iggLepIggLe’s 98.8 sq.m BlaNket biggest ever polar fleece blanket, as mAde by drEamTex has guInnEss woRld unfurled by Igglepiggle at 98.8 sq.m.” aREcoRd For the bIggEst eVer poLar flEece Another successful campaign last bLanKet. year focused on bedtime rituals with

sleep expert Mandy Gurney from Millpond Children’s Sleep Clinic giving her top tips on helping children sleep away from home. The aims of this long term partnership are to strengthen In the Night Garden as part of the bedtime ritual, as well as increasing brand awareness and engaging with fans on social media.

“We’ve recently collaborated with Jo Jingles, bringing themed In the Night Garden musical activity sessions to preschoolers who go to Jo Jingles music and movement classes in the UK. They’re just another way that we can connect with our fans beyond the screen,” says Victoria.

An enduringly popular show, innovative marketing initiatives like these will ensure that In the Night Garden continues to entertain and enthral new audiences for years to come.

Retail bites: Andrea Gornall, Senior Buyer, Shop Direct In The Night Garden is Shop Direct’s 4th biggest licence within preschool toys and has seen consistent growth over the last few years.

Last year we launched a digital campaign to bring In The Night Garden to the forefront of our shop during our key baby and toddler campaign. This included a brand store, sponsorship of the toys landing page as well as social media competitions. This was a highly successful campaign for us and has helped boost the range throughout AW15.

RIght: SHop diRect's in the NIght GArdEn DigItal cAmpAign wAs Very sUccEssFul. A SPECIAL DHX BRANDS SUPPLEMENT

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As seen on TV

Coming soon

RRP: £5.99

RRP: £4.99

RRP: £5.99

RRP: £4.99

RRP: £5.99

RRP: £5.99

TWIRLYWOOS and all related titles, logos and characters are trademarks of DHX Worldwide Ltd. © (2016) Ragdoll Productions Limited/DHX Worldwide Ltd. All Rights Reserved.

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07/01/2016 13:07 10:18 09/01/2016

23 ITNG Licensee Feedback_Art & Design LSB 11/01/2016 10:42 Page 23

Licensee Feedback

the WAY TO Garden of

the Night THanKs To RecEnt inVesTmeNt By dhX brAnds, Many lIceNseEs Are haVing a grEat tIme wiTh in The niGht gaRden.

Barry Hughes, general manager, Golden Bear: “Golden Bear Toys has been a partner with DHX for almost three years. Our toy collection continues to do well at retail, with four lines in the range being included within the Top 20 Selling Preschool Licensed items (NPD YTD Oct 2015); including hero products the Talking Plush at number two and the hugely popular (and multi-award winning!) Ninky-Nonk Musical Activity Train at number six. The range continues to expand in 2016, with larger items being released later in the year ahead of the festive period.

We're delighted and proud to have this hugely popular brand within our portfolio and we look forward to working closely with DHX to continue the brand's success.”

ABove: talKing UPsy daIsy and IGglEpiGgle fRom goLden BEar.

LEft: PYjaMas frOm aykRoyd aNd sons.

BelOW: new cuShiOns frOm dreAmtEx.

Anthony Duckworth, managing director, Dreamtex: “Dreamtex has been a licensee for In the Night Garden since 2013. We love the brand, not only because of the amount of viewing available to the consumer, but also because of the quality of the licensees that are working on it too. We’ve had a tremendous reaction to our range through retail and mail order channels and are increasing our product mix for 2016.

New items include some fantastic head-shaped cushions, beanbags, new towelling products and a range of co-ordinating wall décor.”

David Aykroyd, joint managing director, Aykroyd and Sons: “Aykroyd and Sons are delighted to have been working on In the Night Garden since its inception. In the Night Garden has consistently been a best seller wherever listed.

We will be listing pyjamas, robes and walking sleepers in 2016 and we are looking forward to a superb year with this well-known and impactful preschool brand.”

Trevor Jones, licensing director, Danilo: “We have worked with In the Night Garden brand since 2008, not long after the programme launched In the Night Garden has proven to be an evergreen brand for Danilo. We will continue to update some of our great card designs to keep our In the Night Garden card range looking new and refreshed.”

Juliet Matthews, publishing director for media & entertainment, Penguin Random House Children s: “We have been publishing In the Night Garden books for nine years and in that time we’ve sold more than twelve million Night Garden titles. It’s been amazing to see the brand transition from an initial runaway success into an evergreen brand. Our aim now is to complete the brand’s transition into a classic. The first step in this strategy was committing to our beautiful illustrated art style and moving away from using photographic assets in our books. Our second key decision has been to emphasise bedtime, which for us is the brand’s unique selling point in the preschool market.”

LEft: danIlo’s Age-raNge caRds.

ABove: IGglEpiGgle’s loSt blaNket is oNe Of tHe Most pOpuLar tiTles fRom peNguIn. A SPECIAL DHX BRANDS SUPPLEMENT

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25-27 Twirlywoos Overview_Art & Design LSB 09/01/2016 10:17 Page 25

Twirlywoos Overview Inset: Twirlywoos is a laugh-out-loud treat for youngsters.

Bottom right: The art work for the Twirlywoos concentrates on the characters, allowing them to shine.

SIlLy fUn,

fUlL Of sUrPrIsEs

T

wirlywoos is the latest creation from that master of children’s programming; Anne Wood of Ragdoll Productions. With input from early-years expert Professor Cathy Nutbrown, the series uses slapstick humour to explore educational concepts such as ‘through’, ‘underneath’ and ‘over’. It’s a real laugh-out-loud treat for preschoolers, encouraging them to gain confidence in their own perceptions of the world and reinforce their understanding as they grow and develop.

“The whole premise is that the characters know less than the young children watching, so that gives the audience a confidence in their own learning. It plays back their interests to them,” says Victoria Bushell, DHX’s vice president of global brand management.

“There’s also something in it for slightly older children in terms of the comedy and that they can predict what happens next, again giving them confidence.

Anne Wood has come up with another show that is truly connected with children.”

Twirlywoos began airing on CBeebies in February 2015 and has been incredibly well received, with average TVRs for HWCH 0-3 (housewives with

The silly antics of Great BigHoo, Toodloo, Chickedy and Chick have young audiences laughing out loud across the UK. Meet the Twirlywoos, the latest IP from Ragdoll Productions, and one that is proving extremely popular for DHX Brands.

children 0-3 years) increasing a staggering 24% month on month. Twirlywoos has consistently been in the top 10 most watched programmes across all children’s programming (BARB data, HWCH 0-3, Nov 2015). The brand is developing a

GEtTiNg tHe lOoK “The Twirlywoos style guide was quite a challenge because the show itself is so clean and simple,” says Paul Keech, DHX’s vice president of creative services. “The characters don’t speak and much of the humour is about timing and the way the characters look at the camera. We’ve concentrated on the characters and making them shine. The feedback from licensees has been positive and it’s great to see the way they’ve interpreted the style and put their own twist on it.”

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i p r s e . n i . . o t s d n a r B ities galore!

Activ

Extensive Summer TV campaign

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CA

Lots of fun sounds, lights and stories

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3 shape sorting figurines

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TALKING SOFT TOYS

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With sounds, songs & flashing lights Features 10 fun activities

G

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Newly styled

LE

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Spin the Quacky Birds

Lights flash!

VI

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F I G U RIN

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Pull B B IIGG cord T RR ED SE ED Y B OB A ET AT OPALTAYPSL

RUN -AL ONG FUN S OUNDS T WIRLYWOOS

Extensive Spring TV campaign

TALKING TWIRLYWOOS

TWIRLYWOOS and all related titles, logos and characters are trademarks of DHX Worldwide Ltd. © 2016 Ragdoll Productions Ltd/DHX Worldwide Ltd. All Rights Reserved. © 2016 DHX Worldwide Limited. In the Night Garden and all related characters, titles and logos are trademarks of DHX Worldwide Limited. All Rights Reserved.

For more information please contact your sales agent.

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25-27 Twirlywoos Overview_Art & Design LSB 09/01/2016 10:18 Page 27

REtAiL BiTeS: BArBaRa RObInSoN, hEaD Of lIcEnSiNg AnD ChArAcTeR At MOtHeRcArE grOuP “Since ELC Toys launched Twirlywoos last year we have seen sales growing. They have been featured on our core character fixture in top stores and have also been selling well online. We’ll certainly be continuing to list them in our SS16 offer.

With this toy success under our belts, we are also looking to extend into apparel during 2016, primarily within the sleepwear and underwear area, with a view to opening out into outerwear and accessories towards the back end of the year and into SS17.”

loyal and very engaged following, with parents full of praise for the show on Facebook and Twitter. A social media campaign after an appearance by the costume characters in June at Britmums Live (the UK’s biggest blogging conference for parenting and lifestyle bloggers) reached two million people. And launching in April is a partnership to reach 1,000 nurseries across the UK. “The nursery campaign is expected to reach 50,000 children with Twirlywoos curriculum-based activities,” says Victoria. “Nurseries will receive Twirlywoos branded lesson plans, take-home booklets and posters. This partnership takes full advantage of the educational quality of the Twirlywoos as well as driving engagement with the brand.”

Twirlywoos has certainly made a big impact digitally in a short space of time. The Twirlywoos brand page on the CBeebies website has clips and games, with the Stop-Go Car game being one of the most popular pieces of content on the whole website. A dedicated Twirlywoos website launched in October with games, activities and competitions as well as events and product information.

On the licensing side Golden Bear has come on board as master toy partner for the brand, launching the first toys in June 2015, including the

Twirlywoos Overview Left: Barbara Robinson, Mothercare Group.

Below: A meet and greet at Britmums in June engaged with two million people on social media.

Centre: Home furnishings from Dreamtex will be coming to the market spring/summer 2016.

Below centre: The talking plush range from Golden Bear won Best New Toy at the London Toy Fair in 2015.

Bottom left: Fashion UK’s apparel range uses 3D tactile elements.

Talking Twirlywoos Plush, which won Best New Toy at the London Toy Fair.

“The toys have been a huge hit and are already the 9th biggest preschool licence according to NPD data despite only being on sale since June (NPD Nov 2015). The toys came to the market extremely quickly. It was about nine months in total from our unveiling of the brand at BLE in 2014 to the toy launch in June,” says Tom Roe, commercial director for DHX Brands.

“The publishing programme from Harper Collins launched in October and has had a great response and we’re expecting the standalone magazine coming in February from DC Thompson to be a top seller as well. We’ve built a strong consumer programme with about 20 licensees already on board,” continues Tom. Twirlywoos apparel, wheeled toys, partyware, home furnishings and mobile apps will all be coming to the market from the beginning of the year.

“The style guide is particularly strong for Twirlywoos and there’ll be some beautiful products hitting the shelves over 2016, including some stand-out apparel lines. Licensees have really embraced the fun and humour of the Twirlywoos,” says Tom. On the international scene, DHX Brands has broadcast deals in place with Canada (Family Jr), France (Gulli and Tiji), Finland (YLE), Sweden (SVT), Norway (NRK) and Israel (Hop!). Australia, USA and other territories will follow over the course of 2016.

“There is a lot of activity this year around Twirlywoos, including new episodes, meet and greet events, retail initiatives and of course, the roll out of the consumer products programme,” says Victoria. “We’ll be maximising all our touch points so fans can enjoy the brand anywhere and anytime.”

A SPECIAL DHX BRANDS SUPPLEMENT

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29 Twirlywoos Feedback_Art & Design LSB 11/01/2016 09:07 Page 29

Licensee Feedback

IN A WhIrL OvEr

TWiRlYwOoS

The licensee line up for Twirlywoos is incredibly strong and 2016 promises to deliver some exceptional products to the market.

Barry Hughes, general manager, Golden Bear: “The Twirlywoos licence joined Golden Bear’s portfolio this year and despite only launching in June it's already a top 10 preschool licence and is destined for even greater things in 2016. The toy range launch was led by hero product the Big Red Boat Playset, which was selected as part of the top toys at the Dream Toys event in November as well as being highly commended in the Practical Preschool Awards. The range also includes a plush collection, headed up by the Twirlytop Toodloo, which won a gold award in the popular lovedbyparents.com awards earlier in the year. We've seen a strong Above: Big Red Boat Playset demand for the toy range this year so from Golden Bear we're looking forward to another exciting year in 2016!.”

Rachel Denwood, publishing & creative director, HarperCollins: “HarperCollins is proud to be the publishing partner for Twirlywoos, and we have extremely ambitious plans for the brand. With its exceptional pedigree, joyful characters, strong learning element and sheer silliness and sense of fun, Twirylwoos lends itself perfectly to the creation of standout books for pre-schoolers. In October 2015 we launched two board books and a little library and from early 2016, we’ll roll out a robust multi-format annual publishing plan which will feature concept books, novelty titles, activity and sticker books.”

Above: The Twirlywoos Little Library

Jon Law, sales manager, Fashion UK: “Twirlywoos is a new licence for Fashion UK and it looks very promising. We’re launching a very nice range of daywear in the next few months based around the fun and colour of the characters. We’ve translated the fun and curiosity of the characters in 3D tactile products, using overlays and other interesting elements. The product range looks and feels really interesting.”

Above: Long-sleeved top from Fashion UK

Emma Evans, sales & acquisitions director, Abbey Home Media Group: “Twirlywoos has performed well since it was released in October 2015 and continues to be our top seller on Amazon for the second month running. We secured distribution for the Twirlywoos DVD in traditional and non-traditional markets. The success of the DVD is down to the strong broadcast platform from CBeebies and the key element of any successful preschool show - the humour.

Children laugh out loud to Twirlywoos and that gives it the repeat viewing attraction.

Our second release is due out in March 2016 in time for Easter.”

Thalia Clare, licensing executive, Gemma International:

Above: The first DVD from Abbey Home Media

“Gemma International is a relatively new licensee for DHX and we’re very excited to be partnering on its three brilliant preschool properties, Above: Greeting card from Gemma including Twirlywoos. For International Twirlywoos we have a bright and colourful age, no-age and relations greeting cards and wrap range, featuring the wonderful key characters with product available from the end of January 2016.

DHX are a delight to work with and we’re having very positive conversations with retailers on all our ranges for next year.”

Alison Downie, global licensing director, HTI: “Twirlywoos is another excellent brand from the DHX portfolio and we are thrilled to have been chosen to work with them again. The HTI product development and marketing team is looking forward to launching a successful range of Twirlywoos wheeled toys in 2016, supported by a multi-platform marketing campaign. The buzz about this brand within the trade and retail community, not to mention amongst consumers, is sure to secure some great retailer listings and sales.”

Right: Scooter from HTI A SPECIAL DHX BRANDS SUPPLEMENT

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We are proud to be working with

3 of the best

PRE SCHOOL PROPERTIES

www.misirli.co.uk ww twitter.com/MisirliUKLtd

Twirlywoos © 2016 Ragdoll DHX. In the Night Garden TM & © and Teletubbies ® & © 2016 DHX Worldwide.’

Please contact us for product development opportunities...

*** all designs are subject to approval comments ***

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11/01/2016 18:30

31-33 MAKE IT POP_Art & Design LSB 09/01/2016 11:15 Page 31

MAKING IT POP

Inset: Make It Pop centres around the girls and their band with DJ Caleb Davis; XO-IQ. Below centre: XO-IQ has released six albums all available to download online and based on the music in the series.

Bottom: Jodi Mappa, Sun-Hi Song and Corki Chang in Make It Pop, a new musical-comedy hitting the sweet spot for girls aged 6 to 12 years.

The new tween show – Make It Pop – is hitting the sweet spot with audiences around the world. And although it is still early days, DHX Brands has picked this as ‘one to watch’; ticking all the boxes for its target audience: music, dance, fashion and social media.

WHAT’S POPPING?! ake It Pop is a new musical-comedy set in a high school about three girls and a boy who come together to start their own K-pop-inspired band (Korean pop). The band, XO-IQ, becomes a school-wide sensation and they compete for a place in the upcoming school musical.

Produced by DHX Media in Canada, the series features original songs and performances in every episode.

Make It Pop premiered in April 2015 on Nickelodeon US, where it quickly ranked number one for kids and girls 6-11 years, and became the most-watched long-form content on Nick.com and on the Nick app. Season two was greenlit just two weeks after the first episode aired. It debuted on Nickelodeon in the UK in July, Australia in August and France in

M

October and will be rolled out in more international territories in 2016.

“There’s nothing like it in the market for girls aged 6 to 12 years,” says DHX’s vice president of global brand management, Victoria Bushell. “Make It Pop has really struck a chord with this demographic with its focus on dance, music, social media and fashion.

It has had exceptional ratings right from the start and has hit the sweet spot of this age group with its distinctive look and feel. We’ve even heard through our social media channels that children in m playgrounds are re-enacting the dances.”

And it seems that audiences can’t get enough of Make It Pop. There have been over 20 million views on YouTube since the launch in April and 13.7million people tuned into season one on Nickelodeon in the

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MAKING IT POP

Inset: Make It Pop on a billboard in Times Square in New York.

Meet the band US. A huge marketing campaign around the Thanksgiving and Christmas holiday saw Make It Pop on a billboard in New York’s Times Square and Twitter parties with the cast.

The band on Make It Pop - XO-IQ - has released six albums all available to download online and based on the music in the series. The band made its first live appearance at the pre-party for the 2015 Nickelodeon Kids' Choice Awards and has also performed at the 2015 YTV Summer Beach Bash in Toronto and featured at the Nickelodeon Halo Awards in November.

Not only is Make It Pop breaking new ground with its tween audience, it is also taking DHX Brands into a whole new demographic. “There is a lot of opportunity for consumer product on Make It Pop centred around music and fashion that are targeted at an older demographic than most of our other brands,” says Tom Roe, commercial director for DHX Brands. “Jakks Pacific is master toy licensee in all territories outside of Europe and will launch product in fashion dolls, plush, dress up, role play and girl’s electronic toys over 2016. This is a really exciting time for DHX Brands and we’re looking forward to working on some innovative products, particularly around apparel, accessories and lifestyle products.”

With the second season coming to the US in January and the launch of Jakks Pacific’s first toys soon after, this standout series with a beating musical heart has all the ingredients to be a success. It definitely is going to be ‘one to watch’.

Make It Pop follows three girls in boarding school - media star Sun-Hi Song, fashionista Jodi Mappa, and bookworm Corki Chang - who, with the help of Caleb Davis as DJ, form a high school K-Pop-inspired band called XO-IQ. Sun-Hi Song: a pop diva and social media guru, she is always ready for the spotlight and never far from her mobile phone to update the ‘Sun-Hi Nation’ on everything and everybody in her life.

Jodi Mappa: a total fashionista with a passion for dance, she creates the look for the band and choreographs their super dance moves.

Corki Chang: a talented violinist who loves to study and do well in school, Jodi is the good girl and the voice of reason in the band.

Caleb Davis: a talented DJ with the right beats for every song, he dreams big and his high-energy personality is the glue that keeps the band together.

Below: An example of one of the Make It Pop fashion packs.

Make it to play Make it fashionable DHX Brands has been working on a number of smaller fashion packs as well as a style guide for Make It Pop licensees, as Paul Keech, DHX’s vice president of creative services explains: “The fashion packs are bite-size brand guides, and contain a smaller number of graphics and patterns than the complete style guide. Make It Pop is fashion-led and fashion changes so fast, so we’ve got to be able to respond to this quickly. The fashion packs will be connected to the show, but in a much looser way than other brands. We’ll be able to provide different assets to different licensees segmented by age, retailer and design. There are certainly a lot of options.”

Jill Nordquist, senior vice president of marketing, girls' division for Jakks Pacific says: "We are thrilled to be the master toy licensee for Make It Pop in all territories outside of Europe. Girls will love seeing their favorite Make it Pop characters’ trendy fashion, catchy music and unique personalities represented in Jakks Pacific’s toy line.

We look forward to the launch of the fashion doll line this February exclusively with Toys R Us, followed by mass distribution rolling out in August.

As the year unfolds a variety of fashion dolls, plush, role play, and girl’s electronic toys will also hit the market."

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34 Airmageddon _Art & Design LSB 09/01/2016 12:28 Page 34

AIRMAGEDDON

Airmageddon, which launches on CBBC in February, combines excitement, creativity, and skill in a thrilling aerial contest with drones. DHX Brands is handling the brand management and licensing on this, targeting that lucrative market of boys aged 6 to 9 years.

A

In Airmageddon, four teams of two players customise irmageddon is a brand new show where their own drone to compete inside the ‘Airena’ in knockcontestants compete with remote controlled out challenges, including air assault courses, skill rounds drones in the ultimate test of aerial skill. The and head-to-head races. show has been commissioned by the CBBC and is Each team is made up of one child, plus his or her produced by DHX Media in association with Conceive ‘wing man’ - this can be a friend or relative of any age Media. It has been created by Steve Carsey, whose who will provide an extra pair of previous format creations Airmageddon on CBBC eyes and tactical support. The include Robot Wars, The Cheryl Taylor, controller of teams all start with a standard base Match and Techno Games.

CBBC says: "Airmageddon drone, which they customise “Airmageddon put DHX is going to be a high octane entertainment depending on the challenge. The Brands into a whole different extravaganza testing our teams compete against each other sphere,” says Peter Byrne, young contestants to the limit as while House Drones interfere and executive vice president for they battle to determine which team can claim block the contestants as they DHX Brands. “We’re very ultimate mastery of daring drone-control skills" attempt the challanges. excited about this new show The show revels in the fantastical, imaginative use of and we’re already talking to partners about how to whizzbang technology in a competitive, funny and bring the excitement and creativity of Airmageddon to spectacular environment. It empowers kids and puts consumer products. We’re looking at targeting boys 6 them in control of the action as they get to play a living to 9 years for consumer products. There’s a lot of breathing video game, which can only be mastered potential around toys and we’re exploring other through skill, strategic thinking and team work. categories as well.”

Airmageddon is set to premiere on CBBC with two seasons from February 2016 and in Canada on DHX Airmageddon on Family CHRGD “The entertaining, competitive and unpredictable nature of Television’s Family CHRGD in spring 2016.

Airmageddon makes it a natural fit for Family CHRGD – a network that takes everyday adventures and makes them extraordinary,” said Michael Serafini, vice president, programming, DHX Television. “With video games top of mind for a lot of kids, the integration of gaming technology into programming combined with the competition element positions Inset: Teams compete in the this show to be popular with viewers ‘Airena’ in a series and contestants alike.” of challenges.

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Listings_Art & Design LSB 11/01/2016 16:20 Page 35

Our Wonderfully Supportive Licensees!

TOYS Master toy - Character Options Outdoor toys - MV Sports & Leisure Puzzles and games - Ravensburger Electronic toys & learning aids - Vtech Novelty toys - HTI Group Amusement plush - Whitehouse Leisure Inflatables - Bladez APPAREL & ACCESSORIES Sunglasses and glasses cases - AFB Nightwear, underwear, swimwear - Aykroyds Outerwear - Blues Clothing Headwear, scarves, gloves - Drew Pearson Bags - Posh Paws Nightwear, underwear, swimwear - TDP Licensing Socks - Misirli Adult character dress-up - Rubies Masquerade

STATIONERY/GIFTING Posters and mugs - GB Eye Stationery, activity sets - International Greetings Stickers - Paper Projects PARTY/PAPERWARE Partyware, balloons - Amscan International Greeting cards, gift wrap - Gemma International HOMEWARE Bedding, blankets, towels - Character World Beds, furniture, night lights - Worlds Apart Lunchware, drinkware, mugs, tins - Zak! TOILETRIES/HEALTHCARE Toiletries - Kokomo FOOD/CONFECTIONERY Chocolate confectionery - Bon Bon Buddies

PUBLISHING Publishing - Egmont

NON-RETAIL Costume characters - Rainbow Productions

TOYS Master toy - Golden Bear Wheeled toys - MV Sports & Leisure Puzzles - Ravensburger

STATIONERY/GIFTING Greeting cards and calendars - Danilo Stickers - Fun Stickers Posters - GB Eye Money tins - More For Your Store

APPAREL Nightwear/underwear - Aykroyds Outerwear - Blues Clothing Footwear - Fashion UK Socks - Misirli Nightwear/underwear - TDP Licensing Bandana bibs - Zippy Suit PUBLISHING Book formats - Penguin Personalised publishing - Pen Wizard Magazines - Immediate Media DIGITAL PUBLISHING E-books and ELAs - Inspiration Works (Kidz Delight) FASHION ACCESSORIES Jewellery and hair accessories - The Carat Shop Bags, wallets - Trademark Collections

TOYS Master toy - Golden Bear Wheeled toys - HTI Group Puzzles and games - Ravensburger Amusement plush - Whitehouse Leisure APPAREL & ACCESSORIES Nightwear, underwear, socks - C & M Licensing Outerwear - Fashion UK Bags, purses, wallets - Trademark Collections PUBLISHING Book formats - Harper Collins Magazines - DC Thomson Compilation magazine - Immediate Media

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The Licensee Roster

PARTY Party and balloons - Gemma International HOUSEWARES Bedding and home furnishings - DreamTex LED lights - Ledlightszone Lunchware, tableware, drinkware - Spearmark Wall coverings - Stickerscape Home furnishings - Worlds Apart DIGITAL & HOME ENTERTAINMENT DVD - Abbey Home Media Gaming Application - P2 Entertainment LIVE ENTERTAINMENT/ATTRACTIONS Live entertainment - Minor Entertainment Attractions - Merlin Entertainment

STATIONERY/GIFTING Posters - GB Eye Greeting cards, partyware and balloons - Gemma International HOMEWARE Bedding, cushions, towels - DreamTex Lunchware, drinkware, tableware - Spearmark HOME ENTERTAINMENT DVD - Abbey Home Media NON-RETAIL Costume characters - Rainbow Productions

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