25_27_GF.qxp_New Grid 11/01/2022 15:45 Page 1
Spotlight On... Spring Fair
Launching Into Spring
Returning to the NEC, Birmingham, after two years, Spring Fair 2022 is on course to be bigger and better than ever. Four exhibitors tell PG&H about their showstoppers and their stands at February’s Spring Fair.
Below: Among the new accessories on the Gallery Direct stand at Spring Fair.
Celebrating Milestones Helen Cottrill, marketing & product director, Enesco... Approach: “Enesco is in a brand new location right in the centre of Hall 4 (stands C40/D41 and C60/C61), with our artists celebrating several milestones in 2022. The overall stand will have a brand new layout to include a stunning welcome area, where we will be serving hot and cold drinks.” Celebrating anniversaries: “We have the 120th anniversary of Peter Rabbit, and having been a licensee for over 30 years this is of huge importance to us. There will be a striking feature display as the highlight of our stand, and we will also be hosting a celebratory event. However, we are waiting to hear the Covid guidelines before we can confirm the details. Our relationship with Jim Shore also celebrates its 20th anniversary in 2022. Although Jim will, unfortunately, not be joining us at the show, we will have a huge display of his collections and collaborations and hope to welcome him to the UK and Europe later in the year for some collectors’ events. We will be launching both Looney Tunes and Peanuts by Jim Shore at the show and the much anticipated new additions to Disney Traditions. “2022 is also the 20th anniversary of the launch of Lolita’s luxury hand painted glass collection. Covid allowing, we are hoping to welcome Lolita to the show. The 2022 collection features newly designed milestone birthday glasses as well as a collection of everyday designs for home entertaining or enjoying a drink at home.” Showstoppers: “Highlights are the Demdaco Portfolio Collection, our brand new Kalidou plush collection, Looney Tunes by not only Jim Shore but also Romero Britto, and Disney Baby, a collection of gifts for new babies and parents. We also have two brand new global licensed collections, Abby Diamond and Painted Peace, both of which are home gift and accessories.” Top tip for visitors: “Enjoy! Meet the people, view the product and enjoy being back to some level of normality.” Left: Abby Diamond from Enesco.
Doubled Our Stand Size Peter Delaney, managing director, Gallery Direct... Approach: “At Spring Fair 2022 we have doubled the size of our stand and relocated to the front of hall 7. As always, we are determined to put on the best show possible and need extra space to accommodate our significantly increased product ranges. Our catalogue now offers around 6,000 lines, and we want to be able to showcase a wide selection of these, especially our new SS22 collection. As always, visitors are invited to enjoy our legendary hospitality and can also claim a reusable water bottle filled with chilled water.” Showstoppers: “Our SS22 collection offers over 1,300 new lines, featuring accessories, including gifts, kitchen, tableware and bathroom products, textiles, outdoor, wall décor and furniture, with a huge selection featured at the show. We will be launching six exciting new trends: Shape of Colour; Inspired Luxe; Pastel Paradise; Refined Neutral; New Traditional and Design Project.” Top tip for visitors: “Plan your route around your favourite and new suppliers to ensure that you have plenty of quality time to make considered buying decisions.” Progressive Gifts & Home Worldwide
25
