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Spotlight On... Home Fragrancing
Scents Of
Spring “For Spring 2022, we are introducing more positive vibrant shades to the colourful palette of our Life In Bloom collection,” highlights Ashleigh & Burwood’s PR manager Deborah Bettinson. “With these refreshed colours come new uplifting fragrances. Lotus Flower & Watermelon is teamed with shocking pink, while Wisteria & White Woods is complemented by sky blue and Orange Blossom & Mandarin is coupled with zesty orange, with the colours and scents designed to bring a burst of positive energy to the home.” Meanwhile, balancing the vivacity of the new Life In Bloom additions, the company has also designed new fragrances for The Scented Home reed diffusers and lamp fragrances that cater to the trend for escapism, with the relaxing Every Cloud and Tropical Escape fragrances embracing escapism for Spring/Summer.
Best Kept Secrets has embraced Spring with colourful candles and tea lights. “With yellow the colour of happiness, optimism, creativity and sunshine, we have a redesigned freesia, fizzy sherbet lemon sugar You Are My Sunshine candle tin, as well as a golden, star scattered ‘congratulations’ candle,” highlights Best Kept Secrets’ managing director Vanessa Curry. “In addition, complementing our Just Because occasion range are tea light ‘threes’ and tea light boxes in colourful designs.” Also putting an emphasis on Spring colours and fragrances is Candlelight. “Light, home fragrance for Above left: You Are My Sunshine from Best Kept Secrets. Above right: Candlelight’s wellbeing home fragrancing range for Spring/Summer. Above right: JustBe from Wax Lyrical is new for Spring. Left: Ashleigh & Burwood’s Life In Bloom Orange Blossom & Mandarin.
Spring is a time of green shoots and renewal, and that’s certainly true of the Springtime fragrances that will be wafting our way in the next few months. Wellbeing and escapism are two of the biggest trends as are bright Spring colours that reflect the season.
Spring/Summer contrasts with the earthy, warm tones of winter with our wellbeing and Bauhaus ranges ideal to lift the mood and create tranquillity across the home,” comments marketing manager Kate Winch. “Overtones of lemon, herbs and rosehip will fill the home helping to sharpen the mind and the soul.” Staying with wellbeing, Wax Lyrical is launching three brand new collections for Spring, plus new fragrances and designs in Progressive Gifts & Home Worldwide
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