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Exclusively 2021
Coming together Above: Outdoor living will become even more popular: imagery from Scarlet Opus. Left: Quirky cocktails will be popular over the next few years, says Scarlet Opus.
Visitors to Exclusively will be able to explore key housewares trends, with the help of leading futureforecaster Scarlet Opus.
T
hree of the biggest trends to influence housewares over the next three to five years will be showcased and explained at the live Exclusively Show (August 24-25 at Islington’s Business Design Centre). The three themes are Reset, Neo Luxe and Togetherness: each will be highlighted in displays with products from the show, along with a series of seminars and trend tours by trend forecaster Scarlet Opus. As well as being prevalent in the aisles of Exclusively, the themes will be among show highlights in the Brand Showcase, the media-friendly edit of the main show where some 250 press members, bloggers and influencers will look for stories to use in their future content. Phil Pond, director of Scarlet
Reset: green living
Opus explains that Togetherness is “an immensely upbeat trend” that “is all about positivity and collective wellbeing.” It will be significant from spring/summer 2022. Togetherness reflects permanent changes in society and is about people putting other people first. Sharing and collaboration are key, with colours that are joyful and vintage, including peach, cardboard brown and bubblegum pink. African and Caribbean cuisine will be on trend, and quirky cocktails will be in vogue. We will see a continuing rise in outdoor eating and cooking, with new products to reflect this. Portable products for picnics and alfresco dining will be hugely popular. Below: Foliage patterns in homemade pasta: one of Scarlet Opus’ illustrations of the Reset theme.
A theme which is already manifesting in global design as sustainability moves towards becoming the norm, Reset is all about “preserve, conserve, protect,” explains Scarlet Opus’ Phil Pond. It acknowledges the establishment of green cities, urban farms, rooftop and vertical gardens. This is about the circular economy and the key mantra of “do no harm”. Priorities include designing out waste, repairing and reusing, and creating products that are not disposable. Blues and greens, muted patterns which reflect foliage, herbs, fruit, and vegetables are among the style influences, as well as a “mix and match palette,” which will look particularly good on glass. Key words include nature, recovery, local, waste, protect and reuse.
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HOUSEWARES
Scarlet Opus’ Trend Talks take place at 10.30am on both days at Exclusively – no need to book but claim your seat early. Trend Tours are at 10am and 3pm each day; book in advance at www.exclusivelyshows.co.uk
Neo Luxe: gloss and glamour “The Neo Luxe trend will start to be significant from this autumn/winter, so will be perfectly placed for buyers in the run-up to Christmas, as well as long term,” says Phil Pond, director at Scarlet Opus. Neo Luxe embraces sophistication and dark romance from earlier centuries. It combines rich luxurious colours with high drama and an almost punk quality in its provocative glamour. The trend is all about learning from the past and appreciating the sensuous style of bygone times – utilising rich colours and dark luxuriance and recognising “tension between male and female” while being grounded with natural elements. It is a “provocative meeting of the historic with contemporary,” states Phil, and key colours are blue, black and shades of green with textures such as velvet, walnut, gloss and gold and brass. Florals and foliage patterns are also associated with the trend. Inset: Neo Luxe embraces dark romanticism.
