Progressive Housewares July/August 2023

Get ready for an enjoyable baking experience with our kitchenware picks

CRISP

ROAST

REHEAT

WELCOME

Since I wrote my last leader, I’ve attended my inaugural Exclusively Housewares show – and what a show it was. Exhibition space sold out earlier than ever before and attendance levels were up on last year, and even on pre-Covid levels in 2019. And it’s easy to see why. Exclusively was a triumph for organisers, BHETA, and bought together all of the key suppliers and buyers from across the UK and further afield – a truly not-to-be-missed event for the housewares sector. Fantastic organisation, great content and a friendly, welcoming and fun atmosphere which I’ve quickly realised is the norm for the housewares industry.

As well as a plethora of innovative new products and brands, we were graced with the presence of Dame Mary Berry herself, who was launching her latest line on the Captivate Brands stand, and was just as delightful in the flesh as she comes across on TV. Other celebrities at the show included TV chef, Jeremy Pang, This Morning’s Queen of Clean, Lynsey Crombie, designer Yvonne Ellen and author Jane Dunn of Jane’s Patisserie.

Donations to The Rainy Day Fund at the end of the show totalled £13,000, proving again what wonderful people you all are. Exhibitors’ feedback has been overwhelmingly positive too, as you’ll see in this issue’s review, and the show dates are already set for next year, so get them in your diary early – 11 and 12 June, 2024 at the Business Design Centre, Islington.

This positivity extends outside the walls of the exhibition centre as it’s been encouraging to see some strong results coming through over recent weeks for both retailers and suppliers throughout the industry, suggesting that the economic climate may be slowly improving again after a shaky start to the year. Next has upgraded its profit forecast following strong sales for the beginning of Q2; Ultimate Products’ endof-year debt is expected to be significantly better than current market expectations; and Dunelm has finished off FY23 with strong volume and sales growth.

Elsewhere in this issue, we sat down with some key distributors, agents and commercial managers, to chat about the highs and lows of their businesses, the factors for successful relationships with brands and more. Meanwhile, our market focuses look at the enduring success of bakeware, and the current trends in licensed products.

As I write this, the summer holidays have just begun, so I’m hoping for a little more sunshine and hopefully a bit of a break for all. Enjoy the summer, whatever the weather might bring, and we’ll see you on the other side, as we ready for the Excellence in Housewares awards.

Max Publishing Ltd, United House North Road, London N7 9DP

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editor KATIE ROBERTS-MASON katierm@max-publishing.co.uk

group editor SAMANTHA LOVEDAY saml@max-publishing.co.uk

editorial director JAKKI BROWN jakkib@max-publishing.co.uk

publishing director ROB WILLIS robw@max-publishing.co.uk

creative director MARK GRAYSON markg@max-publishing.co.uk

advertising manager JOHN BARRY johnb@max-publishing.co.uk

editorial contributor SUE MARKS sue@suemarks.co.uk

nwarepicks baking hen experience with our kitc able b y Get ready for an enjo are pic

German premium household electricals manufacturer

GASTROBACK is gearing up for its next trade show in September, the global consumer electronics event IFA in Berlin

j y j its 4th year in the UK market, it is celebrating growing recognition among retail buyers and consumer media for its quality manufacture, product innovation, aspirational design and professional performance.

This innovative premium brand launched in its native Germany over 30 years ago and sells products in most SDA sectors including coffee makers, kettles, toasters, grills, BBQs, ice makers and food prep Latest products include the 62527 Design Multicook Pro and the 62626 Design Espresso Advanced Duo

Marcus Lux, Head of GASTROBACK UK, Export & Business Development, is looking forward to welcoming UK buyers to the stand at the IFA this September. “This prestigious show is a must for SDA buyers and will give them an opportunity to see the full breadth of product on offer from GASTROBACK. We have great demo stations and of course serve brilliant coffee, so see you there!”

Visit

Sip. Stack. Play.

At 295ml, the Klean Kanteen Kid’s Cup is easy for small hands to hold, fits in most pram and car seat cup holders, and comes with a splash- and spill-proof Straw Lid with matching reusable straw. Both the cup and straw are made with certified 90% post-consumer recycled steel. Pop on the compatible Sippy Lid (available separately) to create a convenient sippy cup.

Their nontoxic, extra durable Klean Coat® finish keeps Kid’s Cup colours bright and scratch free. These stackable cups stack up to a whole lot of fun at home and on the go!

Distributed in the UK and Ireland by Whitby & Co (UK) Ltd

Tel: +44 (0)1539 721032

Email: sales@whitbyandco.co.uk

David Cowan passes away

We are sad to report that David Cowan passed away after a short illness on 13 June, aged 91. David’s family has written the following obituary.

David was the chairman of Cole & Mason and David Mason Design.

In 1954, when in his early 20s, David took over Cole & Mason, founded by his father Julian in 1919. Throughout David’s long career he spearheaded continual innovation in housewares, kitchenware, and tableware.

In the 1950s, David introduced the first wood spice racks with jars filled with culinary herbs and spices. In the 1970s he designed the world’s first acrylic clear peppermill – the ‘505’ – which has gone on to sell well over 15 million units. In the 1980s he pioneered the outdoor living category with its outdoor tableware dining ranges and held a Disney licence for children’s melamine and drinkware.

A landmark moment in David’s career was recognition for international success in 1986, when Cole & Mason was awarded the Queen’s Award for Export. David recalled mentioning on his visit to the Palace that the company had supplied the royal family with mills and that Prince Philip had enthusiastically picked one up when they were talking. David said he was a great character, during their long conversation.

David Cowan received the Queen’s Award for Export from The Lord Lieutenant of Hampshire Sir James Scott, with his son Nicholas Cowan.

David and the Cowan Family sold Cole & Mason in 1995. In the past 28 years, David was involved in the growth of David Mason Design with his two sons Nicholas and Richard. Designing ceramics and tableware, which also included the development of company’s renowned brand ‘The English Tableware Company’.

IFA Berlin to welcome new md

From 1 October 2023, Leif-Erik Lindner will join as the new managing director, to continue IFA Berlin's course of creating new impulses in the trade show business.

Lisa Hannant, ceo at Clarion, commented: “We are delighted that Leif-Erik Lindner will be joining our management team. His industry knowledge, sales experience and approach to large-scale projects will make a valuable contribution to further strengthening our position as the leading global trade show in our industry.”

Leif-Erik will succeed current managing director, Oliver Merlin, who has been leading IFA Management on an interim basis since November 2022 alongside co-managing director

Dunelm reports continued robust sales in FY update

During Q4, Dunelm customers were able to take advantage of offers in the summer sale and prices were reduced on over 1,000 lines and Dunelm saw particularly strong volume growth.

For the full year, total sales were £1,639m, 6% higher than FY22 on a comparable basis. Compared to FY19, total sales are almost 50% higher and digital sales now make up 36% of total sales, compared to 20% in 2019. Gross margin for the full year is expected to be in line with the guidance of c.50%. Dunelm expects profit before tax for the full year to be slightly ahead of current analysts’ consensus of £188m. This performance reflects continued robust sales performance, strong commercial disciplines and tight operational grip on costs.

Looking ahead, Dunelm says it sees very significant headroom to deliver further profitable growth, seizing the opportunity to raise the bar further on its customer offer. The company will continue to invest in digitalising and developing the business. Its next new store in South East London – the 180th – will open soon.

Nick Wilkinson, ceo, commented: “The breadth and relevance of our product offer has continued to resonate with our home-loving customers over the last quarter of the year. This has been reflected in our strong financial performance despite the challenging broader consumer backdrop.

“Against this backdrop, our commitment to value is stronger than ever. During the quarter we lowered prices on over 1,000 lines, and our customers were also able to take advantage of great offers in our summer sale.”

Jorg Arntz, who is responsible for HR, operations and finance.

Oliver has been in charge of building a team at IFA Management, while also being responsible for the existing business and the change of management of the entire IFA project. Together with Jorg, Oliver will oversee the planning and execution of the 2023 edition. Leif-Erik will join the company on 1 July and following an induction period, will take responsibility for the planning and implementation of IFA Berlin 2024. Oliver will move into a strategy role, leading on future

strategy and transformation of the IFA brand.

Leif-Erik has worked for Samsung Electronics Germany for over 15 years, most recently as vp for consumer electronics. He brings industry expertise of over 25 years, as well as leadership experience.

Dr Sara Warneke, md of GFU Consumer and Home Electronics, owner of the IFA brand, said: “Oliver Merlin is doing a great job to set the course for the future direction of IFA. His motto ‘evolution not revolution’ gives the team and now also Leif-Erik Lindner, the space to sustainably shape our event for the long-term.

“Leif has an excellent network both nationally and internationally in this industry, which will be of great value to the IFA project.”

Above: Total sales for the year were 6% higher than 2022, and 50% higher than 2019.

Left: The new md will take over from current interim md, Oliver Merlin, who will step into a strategy role.

Above: David was the designer of the iconic 505 mill for Cole & Mason.

TOP STORY HORL 1993 launches in the UK

Following success in Germany, HORL 1993 has announced the launch of its collection of sharpeners and accessories to the UK market.

The HORL system makes it possible to sharpen knives easily and precisely for professional level results in everyday use. The system works in two parts; a Magnetic Angle Support sharpening block holds the knife in place, then with a rolling action with a diamond grinder, creates the perfect angle.

On the other side of the grinder, sits a ceramic honing disc which, after a few movements, significantly refines the grinding and results in a smooth and clean sharpened knife edge.

Timo Horl, founder of HORL 1993, commented: “We want to make it possible for everyone to sharpen their knives so that cutting is a real pleasure. To achieve this, we develop easy-to-use, stylish products that always feel great to use.”

HORL is located in Freiburg in southern Germany, and many of the processes, from selection of the wood, to final assembly, are done by hand by a family-like collaboration with local suppliers.

AI robot designs housewares range

Ai-Da Robot has made history as the first humanoid AI robot to design housewares. The range was exhibited as part of London Design Biennale 2023, where designs and 3D prototypes of everyday housewares items including plates, bowls, jugs, cups, a teapot, cutlery and a vase were on display. Each object was designed by Ai-Da Robot using its highly advanced AI technology, and printed using a 3D printer.

With the intention of shining a light on the disruption AI technologies will bring to the world’s creative and design industries, the exhibition, named AI Mind Home, took place at Somerset House as part of the London Design Biennale in June.

The exhibition follows the success of Ai-Da Robot’s previous exhibitions at the Design Museum in 2021 and Venice Binnale in 2022, and its maiden speech at the House of Lords in 2022 on the impact of AI on the creative industries.

On closer inspection of what appear to be functional designs, it emerges that each object is flawed to a degree that renders it useless. In this way, Ai-Da Robot encourages us to consider whether AI will serve our lives in the intended way.

Ai-Da Robot said: “It is imperative that as a society we consider the implications of increasingly powerful new technologies. I hope my designs stimulate this discussion in the viewer.”

Aidan Meller, who devised Ai-Da in Oxford, added: “Ai-Da’s design aims to generate discussion over AI. Her work draws on historic design movements, such as the Bauhaus, where design was an important focus during times of societal upheaval. As advances in AI development accelerate at a concerning pace, AiDa’s designs encourage us to think about what impacts we want AI to have in our daily lives.”

ProCook appoints new ceo

Lee Tappenden has joined the D2C kitchenware brand, as founder Daniel O’Neill steps back from the role.

Lee brings extensive leadership, retail and consumer experience, with over 25 years working for Walmart Stores and Asda, where he held a range of senior management roles, including merchandising and operations positions, before becoming coo and then president of Walmart Canada.

Currently the president at Amyris international, Lee has driven the international expansion of the brand through developing strategic retail partnerships, and direct to consumer ecommerce and brand marketing.

Daniel will remain in the role until Lee joins the group in early October, and will be available to support an orderly transition. Having founded ProCook 27 years ago, the group will continue to benefit from Daniel’s knowledge of the business. He will remain on the board, transitioning to a nonexecutive director role, supporting the group’s continued development, with a focus on his passion for continually improving the range.

Greg Hodder, chairman, commented: “I would like to extend a very warm welcome to Lee as our new ceo. With his extensive leadership, retail and consumer background, his experience will be invaluable in leading ProCook through its next stage of development as we grow the business.

“I would also like to take this opportunity to recognise everything Daniel has done as the founder and leader of this business over the last 27 years, most recently culminating in the Group’s IPO in 2021 and subsequently navigating the challenging market conditions over the last 18 months. He is responsible for creating ProCook and is an outstanding entrepreneur. He will continue to add value to ProCook through his passion for the business and its products, and I look forward to our continued work together over the years ahead.”

Daniel O’Neill, ceo, said: “I am extremely proud of what we have accomplished with the business over the last 27 years, now is the right time for me to hand over the reins to a new ceo. Lee brings with him a passion for what we have already created and is excited about the opportunity to lead ProCook on the next stage of its journey.

“His extensive experience in retailing, specifically in a direct to consumer environment and in delivering growth, made Lee the perfect choice. I very much look forward to working with him and remain fully committed to supporting ProCook’s continued growth and performance.”

Lee Tappenden, ceo designate, added: “I am very excited to be joining the business at this stage; still in its infancy as a listed company and with considerable potential for sustainable, long-term growth. Whilst we are operating in difficult macroeconomic conditions, substantial work has been done by the existing team to ensure ProCook emerges stronger, and I look forward to building on this excellent platform.”

Above: Lee joins ProCook from Amyris international, where he has driven the international expansion of the brand.

Above: Ai-Da Robot is the latest designer to join the housewares industry

sharpeners and accessories to the UK market.

Denise Van Outen says Britain has gone ‘air fryer mad’

A new Channel 4 show ‘Air Fryers: Are they Worth it?’ has investigated why so many people have opted to switch to air fryers.

The show, fronted by Denise Van Outen, looks at the health, financial and time benefits and compares RKW’s Tower T17100 Dual Basket Vizion Air Fryer with similar appliances, showing that air fryers have earned their place as a staple of the modern kitchen.

Denise declared that ‘Britain has gone air fryer wild’ and took part in a 30-day trial of an air fryer diet, attempting to recreate a takeaway curry and examining recipes to test the versatility and capabilities of a number of models.

A key benefit highlighted by the show was the ease of use. One family cooked a full roast dinner in an hour. The difference in calories was also featured. Using baked aubergine as an example, the end result showed the air fryer variant was 65% healthier than its over counterpart. Chips were 22% healthier, compared to deep fat fried chips.

The show concluded that the air fryer is here to stay as the health and financial benefits ensure the appliance will always have a home in UK kitchens. One fifth of the population says it is likely to invest in an air fryer within the next 12 months, so the air fryer revolution looks set to continue.

Ray Spencer passes away

Industry stalwart, Ray Spencer, passed away on Tuesday 6 June, 2023. Ray’s family has issued the following obituary.

Ray Spencer, one of the very last of the post war traders, has passed away aged 95. Ray started Jeray’s with his mother in 1947 and then formed Original Products in 1952, remaining at the helm for an extraordinary 70 years. He saw huge changes in that period, starting out in the souvenir business and buying from the London wholesalers, before specialising in barware and visiting Hong Kong and even China in the late 60s and 70s when few others dared.

Via his German roots he imported from Germany for decades and, thanks to his Italian wife, was also among the first importers of Italian barware for the home, sourcing from one factory continuously for around 40 years.

Aside from selling millions of corkscrews, Ray created the iconic pineapple ice bucket and pink elephant drink cooler of which almost 60 million pieces have been sold across the world in various designs. He even had time to dabble in skateboards, plastic flowers and a heap load of wing mirrors for the luxury car market in typical trader fashion back in the day.

After 40 years apprenticeship, Paul Spencer continues the family business on a strong footing using his father’s remarkable work ethic, meticulous detail and business acumen or ‘tuning your pen and sniffing a good deal’ as Mr Spencer would say.

UP year-end debt expected to be significantly better than market expectations

Ultimate Products has announced that it expects it financial year-end net debt to be in the region of £15m, significantly ahead of current market expectations of around £21m.

Current trading remains in line with market expectations, which due to the improved net debt position, is expected to result in a substantially improved net bank debt/adjusted EBITDA ratio of 0.7x as at 31 July 2023.

The improved net debt performance is due to ongoing improvements in working capital management and the phasing of trading during the second half of the year.

The group is pleased that the lower net debt helps to mitigate the current finance cost increases, caused by interest rates. The group also holds a suite of hedging instruments composed of a number of interest rate caps and swaps, greatly reducing the effect of rising interest rates on its income statement.

Lower net debt and hedged interest rates will continue to result in financing charges being in line with current market expectations of £1.2m for the current year, and £0.9m for 2024.

Exclusively raises thousands for The Rainy Day Trust

BHETA’s Exclusively show, which took place on 13 and 14 June, 2023, raised over £13,000 for industry charity, The Rainy Day Trust. Exhibitors were asked to donate products from their stands at the end of the show for the charity to pass on to families in need, or sell to raise money. Five pallet loads of stock with a retail value of £13,000 were donated.

BHETA’s coo and show chair, Will Jones, said: “It was a pleasure to help RDT with the very good and much needed work it does for people in our industry. It was brilliant to see a steady stream of people dropping off boxes of stock –and the total raised is a tribute to all the companies and brands involved.”

Rainy Day Trust ceo, Bryan Clover, added: “The Exclusively Show is a tremendous event and to be chosen as the charity being supported this year was amazing. We are so grateful. The generosity of exhibitors and the support of show owner, BHETA was overwhelming. Much of the proceeds will be used to help families that are setting up home after a separation. We are also assisting Ukrainian refugees whose time with UK hosts is coming to an end after a year in the UK.”

Exclusively returns to The Business Design Centre, Islington on 11 and 12 June, 2024 and more information can be found on the website –www.exclusivelyshows.co.uk.

Left: Five pallet loads of stock with a retail value of £13,000 were donated at Exclusively.

TOP STORY

Above: The Channel 4 show investigates why so many people have switched to air fryers.

Above: The group expects net debt to be £15m, compared to current market expectations of around £21m.

Above: Ray was the creator of the iconic pineapple ice bucket and pink elephant drink cooler.

17-19 MARCH 2024

CHICAGO, USA

TheInspiredHomeShow.com

WHERE THE INDUSTRY CONNECTS AROUND INNOVATION AND INSPIRATION

“The Inspired Home Show® 2023 was an incredible step forward in the post-pandemic recovery of face-to-face events for the home + housewares industry. The enthusiasm and positive feedback demonstrate how important it is to gather together in-person every year.

Planning is well underway for the 2024 Show—the IHA board of directors has listened closely to the needs of the industry and has made several changes to create the most productive experience possible. The Show will be three full days, and the three main expos—Dine + Décor, Clean + Contain, and Wired + Well—will be located within the two main halls of McCormick Place. This new format will create a trade show experience that is more productive, highly e icient and tremendously successful for the industry.

We look forward to The Inspired Home Show 2024, which will showcase all of the newness and innovation that this industry o ers on an annual basis.”

— DEREK MILLER, President & CEO, International Housewares Association

For more information and to register for your FREE entrance badge, please visit TheInspiredHomeShow.com.

With any questions, please contact the IHA UK O ice: PR Direct Limited, Mark Chapman, Tel: +44 7915 063255, ihauk@prdirect.net

© 2023 International Housewares Association.

Rights Reserved.

Connect @ Autumn Fair attracts thousands of buyers

Thousands of leading retailers have already registered for the new way for the retail community to connect and collaborate.

Retailers including Harvey Nichols, John Lewis, Marks & Spencer, Harrods, Fortnum & Mason, Blue Diamond, Hillier Garden Centres, Robert Dyas, Sterling Home and many more, have already signed up for Connect @ Autumn Fair, which launches at Autumn Fair 2023, taking place from 3 – 6 September at NEC Birmingham.

Autumn Fair launched Connect @ Autumn Fair to transform the buying experience making if more efficient and effective. For the first time, exhibitors can view the profiles of 3,000+ buyers prior to Autumn Fair and see the types of products they are searching for via the platform.

Buyers who register by 9 August, 2023 at https://www.autumnfair.com/connect-autumn-fair-buyers receive a host of benefits including being able to easily browse and filter based on their specific criteria over 600 exhibitor profiles from product categories to minimum orders and show offers. Pre-show connections and prescheduled meetings are available via Connect @ Autumn Fair, as well as the opportunity to see special offers, discounts or announcements ahead of arriving at the show.

Over 150 new exhibitors will be launching products and collections at the show, alongside leading names.

Nicola Meadows, divisional managing director, Hyve Group, commented: “When we launched Connect @ Autumn Fair we knew it was the obvious and much-needed next step to revolutionise the trade show experience, and we’re delighted to see that so many retailers agree. Save time, skip the queues, plan ahead, and enjoy the convenience of scheduled meetings rather than waiting around for representatives to become available, get the exclusive benefits. It has never been easier to find your next best-seller.”

Next upgrades profit forecast

Warm weather and pay rises have led to an ‘overperformance’ in sales at homeware and clothing retailer, Next.

Full price sales for the first seven weeks of Q2 were up 9.3% vs last year, compared to Next’s previous guidance of -5%, meaning that in the period, the retailer has beaten its full price sales estimates by £93 million.

As a result, Next has upgraded its full price sales guidance for the full year by £137 million and its full year profit guidance by £40 million to £835 million.

The statement said: “If recent pay rises and the sudden change in weather have indeed contributed to the current over-performance, then it is reasonable to expect that the effect will diminish over time because ongoing inflation will slowly erode the positive effect of annual pay increases. This is why we are not anticipating the current performance to continue at the same level going forward, albeit we have moderately improved our guidance for the rest of the year.”

Gastroback ramps up UK media campaign

With just four years history in the UK, Gastroback has built up quite a presence in the UK consumer media, appearing in everything from appliance reviews to shopping features and Christmas gift guides.

Marcus Lux, head of Gastroback UK, export and business development, said the breadth of product offer has helped secure coverage: “We have products in most SDA categories and some of those are perhaps a little more specialist which not all brands offer.

“So far this year we have had products featured across digital platforms including IndyBest, bbcgoodfood.com and realhomes.com as well as print titles like BBC Good Food, Olive, Preneur and the London Life portfolio.”

The company has now started working with influencers, initially with its Breadmaker, which it says has been really well-received.

Above: Next has upgraded its full price sales guidance for the full year by £137 million.

Below: Retailers including John Lewis, Harrods, Fortnum & Mason, Harvey Nichols and many more are already registered for the show.

Right: The Design Automatic Breadmaker has been the subject of an influencer campaign.

Treacle George to distribute Muurla Design

Previous UK agent, Treacle George, is now the UK distributor of Muurla Designs, thus eliminating border issues for customers.

Muurla is a Finnish design brand, which originated in 1974 in a glass factory located near the town of Muurla. In recent years, the brand has shifted emphasis, evolving into a modern design house, where Finnish nature and functionality form the core of its design philosophy.

The Muurla range comprises glassware, enamelware, and Finnish birch, as well as a licensed Moomin range, which is a huge driver of sales in Scandinavia and around the world.

Laurence White, owner of Treacle George, commented: “I am delighted to offer Muurla Design’s full range of products in 2023, with stock located in our Cirencester warehouse to avoid UK border issues for our customers.

“I’ve seen a considerable increase in demand for this brand across different distribution sectors (from Moomin Shops to garden centres), and I’m excited to continue widening our retail and catering connections throughout the UK.”

Visitor numbers exceed pre-Covid figures at Exclusively

Marks Electrical posts record full-year sales

Revenue for the full year, ended 31 March 2023, was £97.8 million, an increase of 21.5% year-on-year. The retailer recorded a full year adjusted EBITDA of £7.5 million, representing a free cash flow margin of 7.3%. Success for the year was attributed to a strong performance across all categories, but particularly A-rated energy efficient MDAs and SDAs including air fryers and coffee machines.

Mark Smithson, ceo, commented: “We delivered another strong performance over the year, with revenue growth of 21.5%, which was particularly pleasing when compared to a prior year comparative of 44% and a difficult economic backdrop in which both the major domestic appliances and consumer electronics markets have declined year-on-year.

“During the year we were laser-focused on customer service excellence and maintained our market-leading 4.8 Trustpilot score.

“As we look to FY24, we believe that our current market share continues to provide significant scope and opportunity for growth, regardless of the economic backdrop. We have been pleased to see continued growth of over 30% in April and May and a very strong start to June. We are focused on maintaining our performance management discipline on revenue, profit and cash in order continue to demonstrate our superior proposition and become the UK’s leading premium electrical retailer.”

Below: Success for the year was attributed to strong performance in all categories, particularly air fryers and coffee machines in the SDA sector.

Exclusively has reported that visitor numbers smashed the show’s pre-Covid attendance. Numbers were 10% higher than last year, and 8% above 2019 figures.

Visitor statistics combine buyers from independents, multiples, international export buyers, consumer and trade media and influencers.

The event featured established favourites such as the product development, the Scarlet Opus tours and talks on trends, the Brand Showcase for media and influencers, and the Launchpad for small and start up exhibitors.

This year’s show also included a new level of theatre in terms of product demos, such as Denby’s live pot-throwing event, and an increased number of celebrity visitors, including industry icon, Mary Berry.

Exclusively’s Seema Grantham, commented: “The figures speak for themselves, and I’m delighted, but not surprised. Exclusively visitors, multiple, independent, UK and overseas, had the opportunity to see the very best that the housewares, small domestic electricals and gift sectors have to offer.”

Exclusively regularly has over 140 companies and 300 brands participating and attracts all the leading UK buyers in the categories it represents. It also targets international buyers, journalists, bloggers, and influencers, so the opportunities for exhibitors are extensive.

Will Jones, chair of Exclusively, commented: “This is fantastic news and an absolute endorsement of the show. The whole team did a fantastic job and the content put in by organisers and exhibitors alike was superlative. Make no mistake we’ll be bringing yet another exciting line-up of established and new favourites to the 2024 event.”

Above: Treacle George will offer the full Muurla range in the UK, including the Moomins collection.

Amazon webinar scheduled for September

BHETA will hold a retailer networking webinar with Amazon on Thursday 28 September.

The online event kicks off at 10.30am and Dhawal Vora and Catherine Moses from Amazon’s home category team will be presenting and answering delegate questions after the presentation. BHETA is welcoming pre-event questions from registered delegates ahead of the event, so it is vital for any supplier dealing with, or hoping to deal with Amazon to register soon and submit questions for discussion.

More details will be publicised soon, but in the meantime BHETA urges companies to get the date in the diary and to register online.

While this is a BHETA member-only event, non-members who are interested in joining BHETA can register on the website. They will then have a membership chat with Seema Grantham, BHETA’s sector manager for housewares and small domestic appliances, or Keeley Vernon, BHETA’s sector manager for DIY and garden, ahead of the session.

BHETA sector manager, Seema Grantham said: “The chance to hear directly from the Amazon teams is not to be missed, so I urge all suppliers to diarise this event now.”

BHETA advises on hybrid working

The association is working with WorkNest to advise members on the legal and HR issues occasioned by current hybrid working practices.

WorkNest is a leading provider of outsourced employment law, HR and health and safety services for business, and supports over 40,000 UK employers from SMEs to companies employing thousands at multiple sites. Able to assist with all aspects of hybrid working from the employer’s perspective, WorkNest can help BHETA members get the best results from the model and overcome common challenges and pitfalls of this ever more popular practice, including:

• Achieving effective communication

• Setting expectations, monitoring, and managing performance

• Keeping employees motivated

• Maximising a sense of belonging to a team

• How to ensure fair treatment and avoid discrimination

• Supporting wellbeing

BHETA marketing director, Steve Richardson, commented: “This is a hugely topical subject affecting most businesses today. It’s going to be a great help – particularly to SME businesses – to have leading experts to consult, courtesy of BHETA.”

BHETA welcomes Beurer

Whitby & Co becomes a BHETA member

Hand tools business, Whitby & Co has joined BHETA. The company is well known for its multitools, for professional, DIY, and leisure use, but it also offers a number of housewares ranges including the Opinel brand of kitchen knives. Originally created in 1890 in the Savoie region of France by Joseph Opinel as a ‘working man’s’ knife, Whitby & Co’s Opinel range combines simplicity and robustness. Whitby & Co also supplies products for leisure and camping, field sports, gift, and agricultural. Located in Kendal, Cumbria, the company was founded in 1961.

Seema commented: “Whitby & Co is a great company and I’m delighted that it is joining BHETA to promote its housewares range.”

Arix joins BHETA

Cleaning products brand, Arix, has joined BHETA. The company specialises in everyday cleaning for home and garden, cars, and personal care, including brands such as Bettina, Tonkita and Stirokay.

Products include cloths, mops, and dusting tools as well as laundry and ironing accessories.

Seema Grantham, BHETA’s sector manager for housewares, said: “Arix has a comprehensive household cleaning offer and some great brands within the sector. I look forward to welcoming the team to BHETA.”

Wellbeing and lifestyle brand, Beurer, has joined BHETA. From flexible heating, weight and diagnosis products, air and aroma, sleep and rest and wake up lights to light therapy, the company has a range of over 500 items.

Founded in 1919, Beurer supplies everything from entry-level to high-end diagnostic and therapy solutions, extending across wellbeing, active lifestyle, medical, beauty and baby care.

Seema commented: “Wellbeing is such a big area for consumers today and we are seeing more and more household products that address issues like air quality and comfort. Beurer is a leader in this field with a ‘one stop shop’ range. It will be great to work with the brand going forward.”

CKS signs up to BHETA

Country Kitchenware Supplies (CKS) is the latest housewares company to join BHETA. Launched in 1975, CKS has long been associated with kitchenware and cookware, and offers a wide range of products. The company’s brands, which include Zeal, W M Bartlett & Sons, Kilo and Laguiole cover kitchen tools, utensils, food prep, fabrics and traditional ceramics. All are based on the concept of making life in and around the kitchen easier, smarter, and more enjoyable.

Seema said: “CKS is a classic housewares brand and I am delighted that the company has joined BHETA.”

Left: Arix is the home to brands including Bettina, Tonkita an Stirokay.

Below: The webinar will be hosted by Amazon’s home category team.

Above: WorkNest can help BHETA members get the best results from the hybrid working model. Top right: The Opinel brand of kitchen knives is among Whitby & Co’s product offering. Right: CKS is the home of the Laguiole brand.

The emergence of AI

Everybody seems to be talking about Artificial Intelligence (AI). I recently attended a series of seminars and there is no doubt that AI has emerged as a game-changer in various industries. At first it may seem that it is only something for the big businesses, but I can assure you that it will make a difference to independent retailers. A year ago, very few of us knew about AI. Now it is at the forefront of technological developments, and it will develop at an even faster pace.

Most of the focus has been on ‘generative AI’ with the likes of ChatGPT. This is a piece of technology that will answer questions in detail, in a style and using the number of words as requested by the user. It was in the headlines because students are using it to complete homework projects. It is clever – no doubt. From a retailing point of view, it is being used to create content for marketing and social media channels, enabling retailers to better engage with existing and potential customers by providing creative content. The more it is used, the smarter it becomes.

But it is not just in terms of generating content that AI can make a difference. AI is already being used in so many ways. One of the key areas where AI can benefit independent retailers is inventory management. Keeping track of stock levels, predicting demand, and optimising inventory can be challenging for small retailers. However, AI-powered inventory management systems can analyse historical data and market trends to provide accurate demand forecasts. This enables retailers to optimise their inventory levels, reduce waste, and improve profitability.

AI can also revolutionise customer service. Chatbots and virtual assistants powered by AI can handle customer queries and provide personalised recommendations. These intelligent systems can understand natural language and engage in meaningful conversations, offering customers a seamless and efficient shopping experience – they are like ‘talking’ to a real person. Retailers can leverage AI to provide 24/7 support, address customer concerns promptly, and enhance customer satisfaction.

An increasingly important business skill is the management of data, and AI can make a tangible difference in this respect. AI has the power to collect, analyse and draw conclusions from much more data, much more quickly. Understanding customer/business data will allow the business owner to make better decisions based on consumer behaviour, preferences, and buying patterns. These insights can be used to tailor marketing campaigns, develop pricing strategies, and offer personalised recommendations to customers.

In conclusion, AI has the potential to revolutionise the world of retail, and not just for the large chains. From inventory management and customer service, to data analysis and automation, AI technologies can empower independent retailers to compete with larger players and deliver exceptional customer experiences.

It is not a subject that can be ignored, and indie retailers cannot afford to say that AI is not for them. It is already in widescale use without us knowing. In fact, 90% of this article has been written by generative AI – it may even replace ceos.

Andrew Goodacre, ceo, Bira (British Independent Retailers' Association)

BIRA says consumer demand remains fragile

The Association has said that June’s Retail Sales Monitor shows that consumer demand remains fragile, but that the good weather is helping.

BIRA said that the report shows an interesting snapshot into the current retail landscape. The report revealed that UK total retail sales increased by 4.9% in June, compared to a decline of 1% in June 2022. UK like-for-like retail sales increased by 4.2% in June, against a decline of 1.3% the previous year.

Food sales over the three months to June increased 9.8% on a total basis and 10.1% on a like-for-like basis over the three months to June, while in-store non-food sales increased 2% on a total basis and 0.6% on a like-for-like basis.

Online non-food sales decreased by 1% in June, compared to a decline of 9.1% in June 2022. The proportion of non-food items bought online decreased to 35.3% in June from 35.9% in June 2022.

BIRA commercial director, Jeff Moody, commented: “The latest BRC-KPMG Retail Sales Monitor for June 2023 provides an interesting snapshot of the current retail landscape. While the headline rate of retail sales shows a positive increase of 4.9% compared to last year, it's important to note that non-food sales only saw a modest increase of 0.6% on a like-for-like basis over the last three months.

"This data suggests that consumer demand remains fragile, with online sales continuing to decline year on year. However, the good weather has enticed consumers back to the high street, resulting in an overall boost in retail sales.

"As we look ahead, it is crucial for the government to exercise caution in introducing further tax reforms, such as changes to the packaging levy. Additionally, the upcoming April rates review should bring positive news for the retail sector if we want to sustain and build upon the recent increases in retail sales.

"It's essential that we nurture and support the retail industry to foster growth and resilience. By creating an environment that encourages consumer confidence and providing favourable conditions for retailers, we can pave the way for continued success in the months to come.”

Above: BIRA’s ceo, Andrew Goodacre.

Above: The good weather in June has helped to entice customers back to the high street.

THE SECRET OF BAKING

RL manufactures bakeware & cookware for global brands and retailers and owns Baker's Secret, an American Bakeware brand with over 50 years of heritage. This combination of expertise and reach allows RL to provide high-quality products and services.

Post-pandemic, the interest in baking is still strong and people are enjoying spending time in the kitchen. Daniel Aharon, ceo and founder, explains: “As people return to hosting events, there may be an increased need for bakeware. Baker's Secret is likely to continue seeing steady demand in the coming months and years, as baking remains a popular hobby and a way to bring people together.”

Some clear trends are emerging to drive sales. Firstly, sustainability: “People are becoming more conscious about the environmental impact of purchases. At Baker’s Secret we produce eco-friendly packaging from 100% recyclable materials.”

A focus on health is also

important, says Daniel: “We are committed to providing bakeware that is safe. All our products are PFOA, PTFE, BPA, and cadmium-free, ensuring harmful chemicals are not leaching into your food.”

Multi-functional products are popular.

Daniel furthers: “Bakeware that can be used for baking, cooking, serving, and storing is increasingly popular. We offer a range of sets that are easy to, offering customers the opportunity for a smooth and easy baking experience at

Daniel furthers: “People are looking for bakeware that is easy to clean. Non-stick coated surfaces are increasingly popular and at Baker’s Secret we provide our

DEVOTION TO FLAVOUR

Deep in the heart of the Black Country, Stellar Cast is formed. Through fire and flame, each piece is made from recycled cast iron to last another lifetime. Meticulously designed, carefully hand finished, naturally seasoned – Cast is crafted to elevate every dish. Ignite the flavour in food with bronzed, pure cast iron cookware.

The Story of Cast

A Stellar Cast pan begins in the heart of the Black Country at an historic British foundry. Here, skilled craftsmen have honed their expertise in iron castings for over 130 years.

Each piece of cookware is formed from 100% recycled cast iron. Cast iron scrap, car parts and remnants of previous pans are melted down to be made into hardwearing, high-quality cookware. Using the time-honoured technique of casting in traditional sand moulds, each pan is formed as a single piece from molten cast iron. The handles, base and everything else that makes the shape of the pan are cast together, creating an exceptionally strong pan. The raw form retains its naturally bronzed patina and is hand finished and designed for comfort, balance and perfect heat diffusion.

Each cast iron pan has its surface transformed to non-stick by double seasoning with vegetable oil. There are no toxic chemicals involved, resulting in a natural surface that performs wonderfully over heat.

customers with high quality non-stick coating on our pans that make them easy to clean.”

Baker’s Secret has over 600 products with ranges for novices all the way to professionals in different materials and qualities. Daniel concludes: “We are now in the process of launching a new production line of recycled carbon steel pans and as far as we know, we are the first in the world to do so.”

The oil seals and protects the pan to prevent rust. And yet Cast performs better with use. Every time the cookware is used, it builds layers of seasoning to both improve the non-stick and add flavour.

Key features

• Extra thick base and pure cast iron construction provides efficient and uniform heat diffusion and retention.

• Each pan is formed from a single mould, and is resistant to scratches, warping and chipping.

• Every Cast piece can be used on the hob, in the oven, pizza oven, BBQ or even over open fire.

• Chemical-free surface is double seasoned for a non-stick finish that’s rust-resistant.

• Ridged handle provides grip, comfort and control while being cool to the touch.

• Easy to clean with hot water. Stellar Cast is available from this autumn.

Inset: RL provides high quality non-stick coating on all its pans.

Above: The Stellar Cast range includes a 25cm Casserole, a 25cm Skillet, and a 30cm Skillet.

Inset: Horwood’s Stellar Cast range is designed to improve the flavour of food and can be used in the oven, on the BBQ, or even over open fire.

Holly Wilson’s From The Frontline

drive

Here we are in the middle of the summer. How did we get here? The kids are about to finish school for the summer and I have got a staffing crisis at Prep. Sod’s law. I’m on holiday at the beginning of August and my current two members of staff are both on holiday at the same time - how has this happened you may ask, and I can’t tell you. And Emily leaves mid-August, so we have created the perfect storm.

This has led to a mad recruitment drive, which has terrified me as there are wanted signs in almost every business on the street. Everyone is looking for staff. But happily I have had a good influx of CVs and have spent the week interviewing and there is potential. Everyone seems to be having a career change and looking for new challenges or a better work life balance.

I think this is still the fallout from Covid. People want more from their lives than just going into an office job to earn the most money they can. They want their work to sit with their passions and I am here to help out. So I think we are going to be okay - I say touching all the wood and crossing all the fingers. Hopefully I will be able to finalise things soon and get someone trained up before I go on holiday.

Exclusively was good. It’s always nice to see lots of familiar faces. There was some good new product and existing brands bringing stock in in new ways - different distributors etc. This means we will probably revisit some brands that we had discontinued as it has been made easier for us to stock again. We placed a few orders and found some new lines, so it was a successful day and it’s always a lovely manageable show to spend time at.

We are also planning and placing orders to have newness throughout the summer to drive sales and ready to have stock for September and hopefully a decent final quarter.

Sales in June were tough though. The hot weather meant people weren’t shopping and the cost of living and inflation are definitely halting spending. Houses in Stoke Newington are always in short supply and get snapped up quickly, but currently there are a lot on the market and they are sitting around. It’s a good indicator of a tough market and all the businesses on the street are feeling the pinch. As tough as that is, it’s always nice to know it’s not just you.

We are also experiencing a lot of theft in both locations. The more desperate people get, the higher the rate of shoplifters and with everyone having their doors open during the hot weather, it makes it all the easier for them. I have spent the morning at our local Town Hall in Stokey visiting our CCTV team who work in a war time bunker two floors underground. We have a walkie talkie system that is linked to them where we can call in any trouble and get help. It was fascinating and I felt like I should have been on an episode of 24. I loved it and totally geeked out on all the facts.

Our Stoke Newington Business Association is still working hard with Hackney Council to try and improve footfall and increase spending, but we are also still fighting them trying to close our road every

Sunday for a market. Their feeling is it will drive footfall. Our feeling is that we would prefer support in running our businesses, rather than adding cheaper competition to our street for us rate payers to compete with. But it’s a Mayor of London mandate and we feel like we are fighting a losing battle. So to lift our spirits we are having a social night - some business bonding. We have a lovely core of businesses who have been trading for a while and it’s great to all get together for something a bit fun and light hearted. So pizza, wine and gossip is on the agenda.

And then finally, I know you all want to know how the puppy has settled in. Higgins is well and truly settled in. Famous in the parks now for being the biggest fluff ball around. People reach out to touch him as they pass because they can’t resist his fluff. He’s gorgeous and pretty good so far apart from the 5am wake ups which are getting old now. It’s manageable now while it’s sunny and lovely to be out in the garden with a coffee, but come the winter he’d better be sleeping in.

Holly Wilson is the owner of two North London cookshops: PREP in Stoke Newington and Richard Dare in Primrose Hill.

Below: Holly placed some orders and discovered new lines for the stores at Exclusively.

Below left: Holly’s new puppy, Higgins, is partial to an early morning.

BAKING UP A StORM

down a little now, the industry is still seeing strong sales for bakeware products.

Emma Sutton, B2B marketing manager at RKW, explains: “The baking sector remains popular. Consumers have sustained their newfound love for baking, recognising it as a way to de-stress and achieve a better work-life balance. Moreover, individuals are increasingly cooking from scratch to save money amidst the current cost-of-living crisis.

“The enduring popularity of The Great British Bake Off and the success of other cooking shows contribute to the sector’s ongoing growth and consumer engagement. We often see a huge spike in sales when popular cooking shows are aired.”

The ongoing demand has altered in terms of the type of products for some suppliers, however. Richard Sharp, head of marketing at Horwood, expands: “Demand for core, everyday items – baking and roasting trays which are more multipurpose in particularremains very strong. And no doubt The Great British Bake Off will again give the category a boost of interest both from consumers and the brands who are adept on social media channels.”

Horwood is introducing a new Eclipse bakeware range this autumn. Richard outlines: “It’s an extremely resilient product crafted from aluminised steel, so it has

The Covid trend for home baking is one of the more welcome things that has stuck around since life has returned to normal. Consumers are becoming more adventurous with their baking and are regularly on the lookout for new products. PH finds out what the latest trends are and what new products are hitting the sector.

Inset: The new Salter Bakes products are designed to complement the SDA items in the Salter Bakes range, with the oatmeal and champagne finishes pairing perfectly with the matt black.

Bottom: There are 10 new lines in the GreenPan bakeware range, including spring form tins, loaf tins, muffin trays, Bundt tins and more.

exceptional heat conductivity and is also rustproof, but still dishwasher safe. It ticks all the boxes for baking enthusiasts and home chefs so baking is definitely an area where we’ll be focusing later this year.”

Consumers are now also increasingly looking for product that lasts. Emma continues: “We have seen a huge trend in consumers seeking durable products that provide long-term value for money from a brand they trust. Our Tower bakeware pieces offer a remarkable 20year guarantee, reassuring customers of their longevity and our superior 7x stronger Black Diamond non-stick coating further enhances the value proposition.

“With a product that is designed to last longer, consumers also desire more versatility and adaptability in both its use and its care. Tower’s bakeware is designed to be suitable for fridge, freezer, and dishwasher use, simplifying the cleaning and storage process for busy lives.”

Tower introduced the Precision Plus range of Bakeware in June 2022, and the company continues to support the range through a variety of marketing channels. The brand is now working on new launches for phase two.

Safety is also key, says Emma: “A rising concern among consumers is the use of

harmful substances in the manufacturing process such as BPA and PFOA. All Tower bakeware products are free from toxins for a safe baking experience.”

sustainability is high on the list of requirements.

managing director

outlines: “At Tala, in addition to giving unparalleled quality that you have come to expect, we have been working with our

product that is produced is the possible.

“Our non-stick coating has been tested to the highest standard both in liquid and in finished form; is PFAS-free and continues to perform time after time. Our factory has the highest environmental credentials, for every one drop of water used in the factory, it is recycled five times. They have reduced the

amount of water from 2.6 litres to 0.25 litres used to produce per piece. All energy used in the manufacture is from renewable sources, wind and solar.”

Neil McIntosh, country manager UK and Ireland at The Cookware Company, echoes this: “In September, GreenPan will continue the extension of PFAS-free innovation beyond cookware and SDAs with the introduction of a new GreenPan PFAS-free non-stick bakeware range. This innovation will ensure the complete cooking and baking experience for your consumers is safe, healthy and enjoyable.”

Looks are also important. Katie Maxwell, trading director of UPGS, tells us: “Across the housewares industry, matt black continues to dominate trend-led collections, with many consumers embracing the colour palette as a new neutral. While offering a clean, striking look, matt black also complements a variety of other colour palettes, making it a versatile choice for any room in the home.

“In line with this trend, at Salter, we have developed a brand new Salter Bakes collection. Featuring a range of matt black bakeware, including non-stick carbon steel baking trays, loaf tins and utensils, the collection makes for a contemporary addition to any kitchen, allowing effortless coordination with matt black hardware and accessories.”

Inset: Horwood will launch its Eclipse Plus bakeware range from Stellar this autumn.

Below centre: Tower is working on phase two of its popular Precision Plus range of bakeware.

Bottom: Tala has been working to ensure its products are crafted in the most environmentally friendly way possible.

1: Winnington Artisan series

Designed to create the perfect angel food, bundt, chiffon, and sponge cakes, achieve light and delicate confections with ease, using the SAVEUR Selects angel food cake tin. The Artisan Series boasts a premium Whitford Eclipse non-stick coating that guarantees an effortless release every time. Crafted from durable, heavy-gauge carbon steel, the collection conducts heat rapidly and evenly, resulting in gorgeous, golden-brown bakes, while retaining their shape even after years of use.

Winnington

E: william@winningtonhousewares.co.uk

W: winningtonhousewares.co.uk

2: Chef Aid bakeware

Chef Aid bakeware offers a versatile and reliable solution for home cooking, roasting, and baking. Made from durable, non-toxic, carbon steel with a PFAS-free, nonstick, coating. Designed to withstand everyday use, ensuring longevity and consistent performance. The nonstick coating ensures easy release of baked goods. The range offers a variety of pieces from roasting pans, baking trays, cake tins, and pizza tray. All ChefAid Bakeware is fridge, freezer, and dishwasher safe.

Dayes

T: +44 (0) 1225 851457

W: dayesuk.com

W: talacooking.com

3: OXO Everyday Glass Food Scale

Whether you’re cooking, baking or portioning out meals, measuring ingredients is made easy and accurate with the new OXO 5kg Everyday Glass Food Scale. The slim design takes up less work space, and the tare function makes zeroing ingredients quick and easy. Offers measurements in lb, fl, oz, g and ml. Four AA batteries included. Available from October 2023.

OXO

W: oxouk.com

4: OXO Steel 11” Balloon Whisk

The new OXO Steel 11-in Whisk offers a helping hand when it comes to whipping cream, scrambling eggs or mixing a waffle batter. The brushed stainless steel handle has an innovative design that fits in the palm of your hand for comfort, and the wires help to blend ingredients together efficiently. For smaller kitchen jobs like whipping up salad dressing or beating one egg at a time, use the new Mini Whisk. The compact size makes it ideal for reaching into narrow or shallow jars and bowls. Dishwasher safe.

OXO

W: oxouk.com

5: Tower Precision Plus Divided Crisper Tray

Save time in the kitchen using the Precision Plus by Tower’s Divided 2-in-1 Crisp and Sear tray. The ingenious design sees the baking tray split into two separate sections, a ridged side that's ideal for meat, poultry and fish while the aerated surface is for crisping pizza slices, chips and potato wedges. Featuring a heavy-duty construction of aluminised steel, its robust properties are strong, hardwearing and even warp-resistant under high temperatures. Internally reinforced with a Black Diamond non-stick coating, food is prevented from sticking, making for an easy food release and exceptional clean. Suitable for use in the oven withstanding temperatures of up to 260C/500F, this tray can also be used in the fridge, freezer and dishwasher.

RKW

T: +44 (0)333 220 6070

E: sales@rkwltd.com

W: rkwltd.com

6: Tower Precision Plus 23cm Loose Base Sandwich Tin

Develop your baking repertoire and experience using the Precision Plus by Tower’s innovative loose base 23cm sandwich cake tin. Its heavy-duty construction is strong, hard wearing and resistant to warping under high temperatures, meaning this tin is built to last. Internally reinforced with a superior Black Diamond non-stick coating, it’s highly effective at preventing bakes from sticking to the tin, making for an effortless release and exceptional clean. The intuitive loose base is easy to usesimply push the cake from the base and your delicious bake pops out in one perfect piece. Suitable for use in the oven withstanding temperatures of up to 260C/500F, this sandwich cake tin can also be used in the fridge, freezer and dishwasher.

RKW

T: +44 (0)333 220 6070

E: sales@rkwltd.com

W: rkwltd.com

Bakeware

1: Smart Flex Bakeware

Smart Flex bakeware is designed with a durable and flexible silicone base, allowing for easy cake removal. Its non-stick and stain-resistant surface ensures effortless cake release. The rigid carbon steel handles and frames provide protection against bending and folding. This bakeware is safe to use in the dishwasher, freezer and oven.

Ekau Home

T: 07771 502811

E: howard.parker@wts2020limited.uk

W: www.ekauworld.com

2: Crispy Bread series

The Ekau Bread Bakeware series features individual loaf trays made of durable carbon steel mesh. It offers easy food release with a PFOA-free non-stick coating. The rigid handles provide a firm grip for better control. With an oven-safe temperature of up to 230°C, it is also dishwasher and freezer safe, ensuring effortless cleaning and convenient storage.

Ekau Home

T: 07771 502811

E: howard.parker@wts2020limited.uk

W: www.ekauworld.com

3: A baker’s and cake decorator’s delight

Demand is satisfied when it comes to the nozzle collection from French brand Debuyer. Customers who desire perfection for their bakes use exacting tools to ensure they get the results that they want. 128 nozzles in 12 different styles.

All presented in a neat and compact CDU, an easy addition to complete any decorative story.

HAUS

E: Info@inthehaus.co.uk

T: +44(0)1782 572910

W: www.hauswares.co.uk

4: Bakers' Best

Baker's Best is a premium bakeware collection which offers a range of 0.8mm thickness bakeware with flat edges and diamond-shaped patterned bottoms. This unique design feature makes it easier to release baked goods without sticking, resulting in perfectly baked goods every time. With its high-quality construction, even heat distribution, and non-stick coating, Baker's Best is a top choice for any home baker.

RL Industry

W: www.bakerssecret.com

E: sales@rlindustry.com

W: www.rlindustry.com

5: Cream Superb Collection

The Cream Superb Collection is a top-of-the-line bakeware range that boasts exceptional quality and unique selling points. It features a cream coating finish that adds a touch of sophistication to any kitchen. The heavy-duty construction ensures even heat distribution and prevents warping, while the non-stick coating ensures baked goods come out effortlessly. With a range of versatile bakeware, it is the perfect choice for bakers of all levels.

RL Industry

W: www.bakerssecret.com

E: sales@rlindustry.com

W: www.rlindustry.com

6: Superb Collection

The Superb Collection offers exceptional quality and unique selling points. Made from 0.6mm thick aluminised steel, it provides even heat distribution and prevents warping. The Premium Double Layered High End Coating ensures easy release of your bakes and easy cleaning. The collection is PFOA, PTFE, BPA, and Cadmium Free, ensuring safety and health. With a variety of pan shapes and sizes, this versatile line offers durability, ease of use, and affordability.

RL Industry

W: www.bakerssecret.com

E: sales@rlindustry.com

W: www.rlindustry.com

7: Salter Bakes

Featuring a range of matt black bakeware including nonstick carbon steel baking trays, loaf tins and utensils, the new Salter Bakes collection makes for a contemporary addition to any kitchen, allowing effortless co-ordination with matt black hardware and accessories. The bakeware has been designed to perfectly complement the SDA items in the Salter Bakes range, whose oatmeal and champagne finishes pair perfectly with the matt black to truly encompass a neutral colour palette.

Salter

E: Sales@upgs.com

W: www.salter.com

RAISING THE BAR

Barware had a huge resurgence during lockdown, as many lost their regular visits to pubs and bars, and looked to recreate that experience at home. Now that the cost-of-living crisis is limiting how much many people are able to go out, that trend for home entertaining is continuing.

Maria Spagnuolo, EMEA brand manager at OXO comments: “The pandemic and the current economic climate have both driven demand for barware. Since the pandemic more consumers are spending increased time at home with family and friends and are now looking for ways to save money enjoying a night in, rather than going out. These consumers are looking for high quality premium tools that will last them for years to come, which is a key driver for expanding our range.

“We have also seen base interest is higher than it was pre-pandemic, showing the market continues to be there.”

OXO’s latest barware collection not only

Inset: The raised lip of the Steel Cocktail Strainer forces liquid to strain through the springs, while a handy soft finger rest offers comfort while straining.

OXO’s new range of barware aims, as all the brand’s products do, to offer consumers a stylish collection, but one which is also functional, and solves consumer issues. PH finds out about the new lines, and the process behind the range.

looks great, but is designed to really work too. Maria explains: “Barware for the home is often stylish but lacks functionality which means many consumers don’t use it as regularly as they should. While good looks are key, barware needs to do its job, whether that’s shaking ingredients for a cocktail or opening a bottle.

“That’s why we designed the new OXO Barware collection to address common consumer pain points, making the full range as easy as possible for anyone to use. All of the items in the range have the signature OXO non-slip grip to ensure it’s comfortable in the hand, and are made from elevated materials like stainless steel, going from kitchen to table with ease.”

The new collection offers a range of practical tools, as well as premium cocktail making equipment, offering all the drinks accessories needed for the perfect party night or an ideal Christmas gift. Cocktails or mocktails, beer or wine, there’s a tool for every occasion.

Max Viale-Sole, sales manager UK and Ireland, adds: “With its elevated design, the barware collection is the perfect gift

for birthdays, Christmas and other special days like Father’s Day or Valentine’s Day for example. It’s also ideal for those who love entertaining at home and are searching for premium tools that will help them entertain in style.

“We know that when people fall in love with our products, they normally gift them to family or friends, so will often pass a product on, particularly if they know it helps solve a particular problem or feels comfortable to use. We have also seen a big trend in non-alcoholic drinks, with searches and demand for mocktail recipes growing, this will help reduce seasonality as sales of non-alcoholic spirits keep growing month over month.”

All products in the Steel Barware collection are available to buy from John Lewis, Harrods and a range of

independent stores across the UK. From October, OXO will be showcasing the range with an impressive Cookstable at John Lewis.

Inset: Shake, strain & serve cocktails in style with the new OXO Steel Barware collection.

Inset: All items in the new barware range feature the signature OXO non-slip grip.

HOT PROPERTY

Recipe for success

Many brands have emotional connotations, whether that be nostalgia from heritage and retro properties, laughter and fun from entertainment brands, or even gratitude and a sense of wellbeing with charitable licences. Bringing these brands and their associated feelings into homes, therefore, is often a no-brainer. But the brand must fit with the licensee’s values and products in order to create a successful licensed partnership.

Tanith Sellicks, founder and director of Pure Table Top explains: “At Pure, we choose to collaborate with brands who share the same values as us, who are truly passionate about the design, quality, sustainability credentials and people. The Royal Botanic Gardens Kew are

one of the beautiful brands that have allowed us to develop product we are really proud of, and they share our vision to use business as a force for good. Every purchase of a Kew product donates a proportion of the sale to support their vital work to save the world’s plant and fungi population.”

Ensuring staying power is another consideration when choosing brands. Richard Walker, managing director of Eddingtons, furthers: “Making a selection of licensor is actually straightforward. We require that the licence fits firstly with our

There’s a clear recipe for a successful licensed range, says Bryony: “Fundamentally, any purchase is based on the desire to own something that works as it should, looks good and lasts. The added bonus of licensed products is that they incorporate iconic brands that carry a level of authenticity and trustworthiness. Many are also complemented by other products around the home; we try to work with fellow licensees to build designs and colours that link throughout the home and garden.”

Below left: For over 25 years, Saveur has been an established community with a demographic that appreciates exploring the world through food. Inset: Winningtons applied its Nitri-Black technology to the Saveur collection, extending the range with an essential wok and two frying pans.

customer base and is likely to suit areas of our product development expertise.

“Ultimately, we work with licences that have longevity, so these might be a heritage brand such as Peter Rabbit. This brand fits well with our typical Stow Green customer. Brands should be evergreen, i.e. they will never go out of fashion or will

Extra zazz

Sometimes a brand collaboration is a case of bringing together different values which complement one another. Will James, marketing and sales manager at Winningtons, says: “I often describe Saveur recipes as ‘like BBC Good Food but with extra zazz’ because they publish recipes worth the trip for speciality ingredients.

“Winnington Metal specialises in high quality cookware, producing as a trusted partner for internationally recognised brands. Our years of experience and production capabilities enable us to project that zazz onto the design and into the performance of our Saveur Selects cookware.

“Saveur’s research suggested it was time to explore the opportunity and engage with his audience offline, providing quality, great value cookware to bring culinary explorations to life.”

Licences are a growing part of the housewares industry and brands from entertainment, lifestyle, charities and many more, have become the subject of a wide range of successful product designs. PH finds out what the current trends are and the top tips for successful collaborations, from some of the key licensees in the sector.

Inset: Dexam has added a range of Asian cleavers, a microwave steamer and a Wok Clock to its School of Wok collection.

always be around such as The National Trust or The Snowman.”

In some cases, the brands find the licensee. Bryony Dyer, md of Dexam, says: “Having started our first licensing relationship over seven years ago, we are recognised as a great licensee and people seek us out. I don’t think a week passes when I am not approached by a brand or licensing agent wanting us to work with them. Unfortunately, there is not enough time or resource to say yes to all of them, so it does come down to ethos and a passion for their brand. For all of our licences, there has to be a good fit and a genuine belief that kitchenwares would be suitable.

“We have built very strong relationships with our oldest licences and they do become part of the Dexam family. It is great to sit down and discuss new developments and new products. It is a true collaboration at every level.”

Licensees also have to fully understand their audience in order to select the right brands for their portfolio. Valentin Ortiz, ceo of Stor, tells us: “We select by category. Being specialist on tableware in three categories: baby, kids and adults, we need to select licences depending on each one as rarely we have one for all of them.

“Based on that we try to select those licences that have a high recognition at retail, no matter if these are international or country specific. There are some local licences that work very well only in a specific country.”

For many, a licensed range also carries a sense of endorsement from relevant

MARKET FOCUS: LICENSING

parties. John Knight, managing director of Eurosonic Group (ESG) comments: “We understand that consumers are increasingly looking to create a collection of cook and bakeware that looks as insta-worthy as it is functional. We look to work with licences that are not only well-known but that are also backed by chefs and baking experts

that can show people how to make the most of the products.”

Will James, marketing and sales manager at Winningtons, adds: “When developing the Saveur Selects cookware, we had the perfect triangulation of expertise. We worked with Prime Studios’ Stuart Harvey Lee, a former judge for the 2019 Housewares Design Award, and Saveur’s meticulous food editors testing in their studio kitchen.

“Samples bounced between the factory and New York offices, perfecting the details as if tweaking a recipe. The result is a collection designed with multiple features to elevate the cooking experience.”

When the correct brand has been chosen, there are still plenty of tips for ensuring the process is smooth. Jon Brennan, commercial director at Benross, says: “We

Inset: On the back of the launch of the Kellogg’s vintage tea towels, Dexam has added aprons and tote bags to match.

Inset: Benross will continue to develop its Black + Decker range as it has resonated with consumers and gained traction in the market.

Inset: Eddingtons is in the process of launching phase two of the National Trust collection, inspired by Delft tiles found at the Dryham Dairy.

Standing the test of time

At Eddingtons, the team understands the reason for purchase is important to understand when selecting the correct licences. Richard expands: “We are interested in quick wins as we want our products to stand the test of time with their design and brand application. Often these are ‘buy once’ gift purchases, so getting the application right, means we can run collections for a few seasons without the need to refresh, but also lends itself to careful initial curation of the ranges.”

will always do a comprehensive review of the active brands in the marketplace on any respective category to ensure that any prospective brand we are wishing to engage with will add value, as well as be relevant for the consumer. We will never introduce brands without these key points being established.

“In addition to the due diligence we conduct, brand owners will often have a very defined brand identity and strategy. Once we combine these two factors, we will discuss how we would be able to add value to the consumer offer as well as how it can be delivered in store and online from product mapping to artwork. Only once we

of Captivate Brands, expands: “If consumers are buying into the licence from a favourite designer or celebrity cook, they will have the same expectations from Captivate to deliver quality and trust in their licensed products. This is the same for retailers too –they want to work with a business with a proven track record in quality and design. If it chimes with a key trend and at the right price too, then all the better.”

Tanith agrees: “At Pure, we never compromise on quality and our purpose is to bring joy to the table. We work with our licence partners as one team to capture their identity with tableware ranges to cherish. Made to last for years to come, we feel lucky to be able to deliver our brands’ unique personalities with style.”

MARKET FOCUS: LICENSING

are clear and confident that all elements align, would we look to continue.”

It's also important to look at potential new ranges from a consumer perspective. Valentin outlines: “A huge part of the housewares tableware market is led by children and young adults. This demographic identifies and loves character licensed products. Fashion, trends, TV and movies are all relevant within licensed homewares offering.

“Licensed homewares can become the spearhead for new colours or design trends. For the markets consumer licences provide a unique offering for retailers to market, helping to make their product stand out from the rest.”

Expectations for quality are important to consider. Kevin McKay, managing director

Consumer expectations also fluctuate depending on the wider environment. Jon continues: “Some considerations are continuous and some will change depending on the constraints consumers are operating under in regard to disposable income. Some of the constraints are quality and value for money. We never confuse price with value for money. Ultimately it is our job to provide the consumer with a suite of products at varying price points with varying features so that they are able to select based on specifications they attach value to at price points that meet their needs. Irrespective of the price point, they can be assured they are getting both quality and value for money.”

John agrees that it’s a balance between value and functionality: “Ranges such as Jane’s Patisserie inspire home chefs and bakers to experiment at home. Consumers are looking for products that are of course stylish and look great in the kitchen, but also are extremely functional. They want to build up their cooking tools and our licensed ranges let them do

that with quality, but cost effective lines.” Being stylish, but also useful is key for Pure Table Top’s consumers. Tanith explains: “We don’t want our products to be locked away in a cabinet and never used. Instead we create licensed ranges for consumers who are looking for products to be held and shared, passed between friends around the table and to bring happiness every time they are used.

“We want to design mugs to become customers’ favourites. We want to curate the perfect collection, designing every last detail to make sure it’s the very best experience for our customers. Every piece which leaves the factory not only looks beautiful, but is a joy to use and made to last.”

Inset: The Peter Rabbit licence is the perfect example of a brand which retains its appeal.

Left: A bakeware and baking utensil collection with Jane’s Patisserie is the latest launch by ESG.

Inset: Benross recently partnered with Spear & Jackson across air treatment, heating and cooling.

1: SAVEUR Selects

Indulge in culinary adventures with SAVEUR Selects. Developed and tested with SAVEUR magazine's food writers, the licensed Voyage Series offers stylish and professional performance cookware for exploring inspiring recipes at home. The collection features tri-ply stainless steel, enamelled cast iron, non-stick bakeware, and rust-resistant carbon steel cookware, elevating the culinary experience with multiple signature features designed to maximise flavour across various cuisines.

Winnington

E: william@winningtonhousewares.co.uk

W: www.winningtonhousewares.co.uk

2: Heston Blumenthal Precision Thermometer

Part of Salter’s Heston Blumenthal Precision Collection, the Indoor/Outdoor Meat Thermometer elevates your culinary experience and brings a professional touch to at-home cooking. Perfect for monitoring the temperature of BBQ meats, jams, confectionary and more, the thermometer measures temperature to a maximum of 200°C and a minimum of -45°C with ultimate precision. Expertly designed, it is durable and water-resistant making it suitable for indoor and outdoor use. Salter

E: sales@upgs.com www.salter.com

3: SLUSH PUPPiE – Zero Sugar Syrups

Fizz Creations, is thrilled to announce the launch of its Zero Sugar SLUSH PUPPiE Syrups. This exciting addition to the SLUSH PUPPiE range offers a guilt-free slushie experience without compromising on taste. The new Zero Sugar syrups are specially formulated to work seamlessly with all SLUSH PUPPiE machines and the ideal solution in an environment where high sugar products are becoming increasingly difficult to promote.

Fizz Creations

T: +44(0)1903 327006

W: www.fizzcreations.com

4: Yvonne Ellen

Captivate Brands designs attractive and practical products for around the home. Its in-house team brings flair and imagination to products which are proudly designed in Britain. One of the latest licensed designs to join the portfolio this year is Yvonne Ellen. Founded in 2013, the Yvonne Ellen brand has built on her success for beautifully designed tableware ever since.

Carefully illustrated animals with on-trend colours and subtle hints of gold give an elegant aesthetic and the collaboration with Captivate Brands combines this unique style with a twist of nostalgia.

Captivate Brands

T: 01386 421622

E: info@captivatebrands.co.uk

W: www.captivatebrands.com

5: Cath Kidston

Captivate Brands’ homeware offering includes licensed collections such as Mary Berry’s Signature, English Garden and At Home kitchenware and tabletop; beautifully-designed tableware and glassware from Yvonne Ellen featuring carefullyillustrated animals with on-trend colours and subtle hints of gold and the latest to join the portfolio, Cath Kidston. Look out for Cath Kidston’s London, Wisteria, Painted Table and Christmas (pictured) collections.

Captivate Brands

T: +44 (0)1386421622

E: info@captivatebrands.co.uk

W: www.captivatebrands.com

6: The Snowman Chocolate

Coin Mould

The Snowman Chocolate Coin Mould is an innovative Christmas gift for children and adults alike and contains all the tools needed to make festive chocolate coins at home.

The set includes a 12-coin silicone mould with a snowman illustration, edible gold glitter and brush, four gift tags and bags. The set reduces the need for single use aluminium.

The Snowman by Raymond Briggs is celebrating its 40th anniversary.

Eddingtons

E: sales@eddingtons.co.uk

T: +44 (0)1488 686572

W: www.eddingtons.co.uk

7: Peter Rabbit

The Peter Rabbit Classic Range offers a variety of contemporary kitchen textiles, lap trays, melamine trays and napkins in four pastel tones. Along with baking accessories, a ceramic cake stand and salad serving bowl with complimentary mango wood salad servers, each adorned with a pretty Peter Rabbit design. Finally, there is the popular Peter Rabbit Gardeners Egg Cups and Spoons and the set of four Gardeners Cutlery which looks just like Mr McGregor’s gardening shovel and fork.

Eddingtons

E: sales@eddingtons.co.uk

T: +44 (0)1488 686572

W: www.eddingtons.co.uk

Products New

THE TOP

THE SHOP’S CURRENT BESTSELLERS:

SHELF PORTRAIT

BROADWAY COOKSHOP

Throughout its 30-year history, Broadway Cookshop has moved three times within its namesake village, Broadway. The shop opens seven days a week and only closes on Christmas Day, and the staff offer a wealth of knowledge and passion for all things cookshop.

ON THE WAY UP

“We are seeing more and more of the caravan and camping community looking for ideas for their caravans and motorhomes from lightweight frying pans to covered bladed knives.”

The best thing

Manager Tracey Kimber, tells us: “We are located in one of the prettiest villages in the Cotswolds and attract a wide variety of customers from all over the world, but also have a loyal local community too.”

Facts and stats

l The size of the shop is difficult to gauge as it’s full of nooks and crannies, but it’s around 1,000 sq ft.

l “We stock around 2,500 SKUs, which is a lot to cram in the size of our shop, although we have customers joke by saying they can see a little bit of wall that isn't covered.”

l The shop is promoted on Facebook and Instagram.

l “We have Ali who does two days a week for us so that we can have two days off, although you're never really switched off from it.”

Recent changes

“We installed a new epos system and upgraded our website over the last couple of years.”

Tourist trade

“There’s a lot of tourists, holiday makers and coaches about during the summer months which brings more sales, but these tend to be smaller purchases and larger

purchases have dropped down, possibly due to the cost-ofliving rise and people are considering their larger expenses more carefully.”

New supplier

Broadway’s newest supplier is Ulster Weavers - a new range of Dog Days, Feline Cats and Wolly Sheep textiles, which are selling well.

UPS AND DOWNS

“Cookware and electricals have dropped off for the summer.”

Big spender

Broadway’s best recent customer bought a Wusthof knife block at £699.

Future events

“We have just had the Arts Festival which brings a lot of people to the village and we have the food and horticultural show coming in September. Also the two late night shopping events are always the last Friday of November and first Friday of December and are always very popular and well supported.”

Below: Customers joke if there is any part of a wall not covered in product. Inset: Ulster Weavers is the shop’s newest supplier

l Kitchen Craft Colour works

l Robert Welch Knives

l Ulster Weavers textiles

l Kitchen Aid utensils

l Chilly bottles

Below: Chilly bottles are one of the current top five bestsellers.

1919

THE ORIGINS OF THE COLE & MASON BRAND

Cole & Mason was founded in London as a giftware company and soon expanded into general home goods.

1946

THE CAPSTAN MILL

A wooden mill artfully turned by hand, the Capstan mill was an instant hit and is still in production today, having had only a few small modifications made to the original design.

1975

THE WORLD’S FIRST ACRYLIC MILL

Cole & Mason launches the world’s first acrylic mill, the 505, inspired by novel acrylic doorknobs spotted by David Cowan, son of Julian Cowan, at a dinner party.

1981

THE DUO MILL

Cole & Mason patent the first mill mechanism to store both salt and pepper together, pairing classic innovation with timeless style.

1986

THE QUEEN’S AWARD

Achieving great success on both a national and international level, Cole & Mason are presented with the Queen’s award for Export Achievement after having become the UK number one brand for salt and pepper mills in the early eighties.

2001

COLE & MASON’S FIRST ELECTRONIC MILL

The Manhattan Mill is introduced to make cooking a breeze. Using the automatic button at the top, it allows the chef to use one hand to grind and the other to stir or pour.

2010

THE DERWENT MILL

Cole & Mason’s premium range of grind select mills give the cook complete control with 6 preset grind levels for pepper and 3 preset grind levels for salt, to provide precise adjustment of the grind from fine to coarse.

2019

CELEBRATING 100 YEARS

Cole & Mason celebrated a century making award-winning mills and kitchen accessories by creating a limited edition mill, the Knightsbridge.

2023

BRINGING BRITISH ICONS INTO THE 21ST CENTURY

The 2023 collection builds on a century long status as ‘Experts in Seasoning’.

Bringing British Icons into the 21st Century

The 2023 collection builds on a century long status as Experts in Seasoning, and is an ode to the City of London, the birthplace of Cole & Mason. Inspired by its Art Deco and Industrial British architecture, this year sees them bringing some of their most beloved British design icons into the 21st Century.

The ultimate fusion of heritage design and contemporary aesthetic play out to provide a collection that is unrivalled in innovation and materials.

The origins of the Cole & Mason brand date back to 1919 when they were founded as a giftware company in the historic heart of the City of London. The company soon expanded into general home goods and in 1946 they launched their first wooden mill for seasoning.

A passion for flavour was ignited: inspiring us to develop made-to-last products to bring out the best in everyday food using the latest technologies and materials. This quest for quality and innovation are at the heart of the Cole & Mason story to this day.

The Cole & Mason 2023 mill collection builds on its centurylong status as experts in seasoning. Its contemporary aesthetic and product quality make it the perfect kitchen accessory for customers looking for a high quality mill.

THE LONDON COLLECTION

The new London mill takes its name from the historic heart of the city of London, where the Cole & Mason brand was founded back in 1919.

They have created a mill that both honours their heritage as well as looks to the future with a classic, yet contemporary aesthetic which will prove a stylish addition to both traditional and modern settings.

The shape of the mill has been inspired by the beautiful Art Deco and industrial British architecture that can be found throughout the city.

The London mills are available in five sizes across salt mills, pepper mills and gift sets:

130mm / 5 inches

180mm / 7 inches

220mm / 8.6 inches

300mm / 11.8 inches

400mm / 15.7 inches.

All are made from high grade beech wood. Pepper mills are fitted with the Cole & Mason design registered Precision+ carbon steel mechanism, salt mills are fitted with an ultra-sharp, anti-corrosion ceramic mechanism.

ABOVE RIGHT: The new London mill is available in five sizes. All are made from high grade beech wood.

BELOW: The new London mill is available in 5 finishes: Natural Beech, Chocolate Wood, White Gloss, Black Gloss and Red Gloss

605 & 675

In 1975 Cole & Mason launched the world’s first acrylic mill, the iconic 505. Conceived by David Cowan, son of founder Julian Cowan, and has proven to be a popular and timeless classic which is still carried in their range today.

The new 605 and 675 mills take inspiration from Cole & Mason’s iconic counterparts whilst the squaring off of the edges, the new knob and the addition of the stainless steel collar provide a contemporary and premium feel.

Pepper mills are fitted with the Cole & Mason design-registered Precision+ carbon steel mechanism, salt mills are fitted with an ultra-sharp, anti-corrosion ceramic mechanism.

THE HOXTON

As with the London mill, the Hoxton was inspired by the beautiful Art Deco and industrial British architecture that can be found throughout the city of London.

At 104mm / 4 inches it has been designed for customers who are looking for space-saving solutions but still value quality and high end design.

Available either as a single mill or in a set, they are made from high quality beechwood.

The pepper mills are fitted with Cole & Mason’s Precision+ carbon steel mechanism, and the salt mills are fitted with a quality, anti-corrosion ceramic mechanism.

BELOW: These easy-clean and durable mills are an update on Cole & Mason’s iconic 505 and 575, the world’s first acrylic mills, produced in 1975 and proven to be a timeless classic

RIGHT: The Hoxton mill is available in one size and seven finishes. All are made from high grade beech wood, with the coloured versions having three layers of lacquer for easy cleaning and reassuring durability.

Buy with confidence: all Cole & Mason salt and pepper mechanisms are covered by a lifetime mechanism guarantee

BRAND

Inset: Eddingtons is set to launch the second phase of its successful National Trust range in the spring.

CUSTODIANS

PH discusses the life and times of distributors, sales agents and commercial managers in the housewares industry with Paul Shelley, md of HAUS; Richard Walker, md and Roger Murphy, executive chairman, of Eddingtons; Michelle Dickinson, md of Burton McCall; Chris Hoyle, md, ESA Sales; and Steve Platt, md of EP Brands.

What’s the best thing about being a distributor/agent in the housewares sector?

Paul: The industry is full of character, the people are great to talk to and some have become good friends. Housewares has a wonderful feel. Who doesn’t love food, talking about it, prepping it and using the things your brands offer as tools to create more enthusiasm? I cannot reaffirm how important the support from ‘friends’

And the worst?

in the industry has been, this last 12 months for me, it has been especially strong and without it, the business would not be able to do what we do to the same level.

Chris: The opportunity to work with some of the world’s most creative and inspirational manufacturers who are every day looking to innovate and bring newness to the market. Networking with different nationalities and cultures in a collaborative way to help deliver an exciting portfolio to UK consumers.

Steve: Put simply ‘the business model’.

Roger: There isn't much we don't like and any issues that may arise between ourselves and brand owners, we have doubtless contributed to. Where a partnership doesn't work, it is often that expectations and objectives were not clarified.

Paul: The most frustrating aspect of this industry is delusional brands. This industry is not understood by a lot from over the water and what seems to be a ‘great divide’ has brands estimating delusional figures for what is a tough but characteristic market. Many brands don’t understand there are minimal opportunities in the UK and this little island packed with its passionate and opiniated consumer, is a tough, competitive market.

Understanding the market is where a good distributor comes in. Other factors are the lack of enthusiasm from some consumers to be more environmentally aware. There is also the continuous flood of cheap product into the UK.

Steve: Having to sacrifice date night with my girlfriend on Wednesdays due to increased workload. This is a nice problem to have, the amount of enquiries and projects EP Brands is working on is prominent, but one we embrace. In 2016 when I started the company there was me. Now there is eight further account managers to manage the growth plan.

Chris: Often the effort involved trying to open new accounts with many UK retailers who have little time and resource to facilitate change. I suspect a lot of innovation fails to find its way to the market.

Michelle: If the brand decides to take a different direction with distribution.

Inset: Burton McCall works with world-class brands in multiple categories and helps them achieve their potential in the UK.

Right: Chris Hoyle.

Commercial management is the most costeffective supply method of manufactured products to retailers in the UK. You buy direct from manufacture with no additional margins in the supply chain.

Roger: Being at the absolute heart of interaction between brand owner and retailer in housewares is a fun, challenging and hugely rewarding place to operate. Being able to influence the profile and presence of brands is very satisfying. It also allows us as a medium-sized company to benefit from the marketing support, investment and advertising a large global brand can provide.

Offering a strong international brand a full distribution service and becoming their surrogate sales and marketing team allows them to invest in the development of their brands. A principle established early in the development of Eddingtons was only to work with brand owners where we felt the chemistry was going to produce the right results.

Michelle: Working with world-class brands in multiple categories and helping them achieve their potential in the UK.

How has the last year been for your business?

Steve: June 2022 – Dec 2022 we had the uncertainty due to ramifications of the Russia/Ukraine war on raw material costs. Jan 2023 – June 2023 the market has recalibrated itself and stabilised. As a result the commercial managers model (no additional supply margins), means we have become even more in demand to national group retailers.

Chris: We experienced a terrific few years of trade throughout the pandemic, specifically for food prep products. However, once people were free to get out and about, we saw a correction in behaviour. 2022/2023 has been challenging but now we are seeing a strong return to normal sales. The consumer is proving more discerning, and you need to offer a more focused, valued range providing good profitability for retailers.

Paul: 2022 was a good year, better than anticipated, I get this was the same for a lot of us, although I understand that not everyone had a

great time. We tried to put as many supportive opportunities together for our customers and hacked a little at our margin to ensure sales and support were in line with our expectations. Our business reverted a little more to tactical efforts than strategic, we are in the process of switching this back.

Michelle: We were extremely happy to achieve our plan for 2022. Times are tough, but I’m convinced our portfolio of brands and multichannel approach, together with strong customer relationships, both independent and national, will deliver again for 2023.

Richard: We have had a tough year as the market has evolved post Covid. The opportunity to work with some new brands from PHA, Cidex candles, Graupera terracotta and Vaello paella equipment, has enhanced our portfolio. The easing of freight rates from the Far East certainly softened the inflationary pressures.

What are your plans for the coming year?

Michelle: We’ve launched two new great brands into our portfolio for 2023, NoStik and Greenpan, together

with continuing to gain depth at retail for our current portfolio and reviewing channel possibilities. We always agree objectives with our brand partners, so it’s about putting in place the tactics to deliver against the expectation.

Roger: Our objective for the year is to consolidate our increased branded portfolio and quickly develop the business of all our partners. That’s easy to write but the challenge is in delivering it. However as everyone at Eddingtons knows we ‘never say never’.

If there is another great

Below: Roger Murphy.

Inset: EP Brands is excited about a new range that Stolzle Lausitz is launching for end 2023/2024.

Left: Michelle Dickinson.

housewares brand available for UK and Irish markets we’re always open for discussion.

Chris: I plan to focus on quality value for money products, when there is inflation and cost-of-living increases, the market tends to become polarised.

Strong brands, with good quality products and innovation will be resilient to these pressures. Brand partnerships through testing times will win out.

Paul: I feel this year will be tougher than last. The UK media, financial institutions and government are doing their best to cripple our efforts and to quash consumer confidence. We have plans to December and are always looking at more supportive journeys for customers, this comes in the form of two new agents and a revised marketing role. We added De Buyer, Lion Sabatier and TreBonn to our family and these will support our cooking enthusiasm for the year.

Steve: We are working on a lot of private label projects for national chains. So embracing the UK market demand with these national groups gives us a great feel for current UK market trends.

What are the key elements in a successful distributor/brand partnership?

Chris: Trust, honesty and respect. If you have these three elements anything is possible.

Roger: Transparency, good communication, a shared understanding of roles and

responsibilities and joint expectations, a long-term strategic approach and good chemistry between the teams involved that can withstand any bumps along the way. And importantly there's no law that says you can't have fun and deliver great results at the same time.

Steve: Trust, support, hard work and proactive view of the market (AKA Steve Platt.)

Michelle: Our partnerships are based on strong relationships, an open book approach and realistic expectations. We have belief in the products we sell and take pride in our presentation.

Paul: Brand visibility (it is a lot tougher to launch the unknown), the passion from the brand and ourselves (can help allay the previous comment), the margin, the price points and the ever evolving relationship between distributor, brand and retailer.

Is there anything else you’d like to add?

Michelle: At the heart of our success is we are nice people to do business with and work hard to deliver on what we promise.

Richard: I’d like to finally mention our wider team from the ops guys working weekends and extra hours to ship orders. Our sales

What do you look for when taking on a new brand as a distributor/agent?

Paul: Taking on a product has to fit with our criteria. We have to like the brand. We try to choose ‘European’ brands, because there is a strong connection with their cuisine and great product. I am a huge lover of cooking so I test products to make sure they fit our brand.

The final comment is the relationship. Selling a brand is like adding value to my family, the brand becomes part of our DNA and we invest time and enthusiasm. We are the customer and we are charged to make a difference as marketeers and sales specialists. We should proudly promote and inspire the story and concept each brand offers.

Richard: We have a core ethos of world class partnerships. Brands should add excellence in their core competencies like Lodge cast iron, If You Care sustainable solutions, or brands like the certified B Corp, Full Circle. Stelton adds classic design from a Scandinavian angle, whilst Guzzini brings flare and excellence in plastic materials.

Chris: Firstly, I look at the people and the history of the company as this will be the foundation for any successful collaboration. Next the assortment and product story must be strong and offer significant benefits to retailers and consumers. Lastly, I look for flexibility to ensure we can work together to adapt to the many pressures that can be thrown at you when launching brands in the UK.

Steve: Four things: 1) I have to love the glass offering. 2) Company stability. All of EP Brands principal manufacturers are built on rock solid foundations. 3) Professional personal relationships. Having that support from genuine, trusting business people is key. 4) Point of difference. If a product can turn my head, I can turn a buyer’s head, who in turn can turn a consumer’s head.

Michelle: If there is a ‘gap’ in our portfolio or the market, is it the right fit both for the brand and Burton McCall, will it add value to us and ensuring it doesn’t conflict with a current brand.

and customer service team who eagerly pick up and adapt dynamically to each new challenge. Thank you Edd’s team.

Roger: The role played by distributors in the housewares market is critically important to enable the international brands to find their way onto retail fixtures in the UK. Without a distributor who can aggregate brands but send in one order, our retail partners could not possibly contemplate opening accounts with such a wide and diverse number of brands and offer them to customers.

Inset: ESA Sales will focus on quality, value for money products in the coming year.

Left: Steve Platt.

Inset: Paul Shelley.

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FULL RANGE IN STOCK

Fry bacon on the stove top, bake a cookie in the oven, sear steaks on the stove top or cook �ish over a camp-�ire, all in the same cast iron skillet.

Fry bacon on the stove top, bake a cookie in the oven, sear steaks on the stove top or cook �ish over a camp-�ire, all in the same cast iron skillet.

Easy-release Finish

Easy-release Finish

Food easily slides off the naturally non-stick cooking surface for cast iron.

Food easily slides off the naturally non-stick cooking surface for cast iron.

Pre seasoned with 100% vegetable oil, ready to sear.

Pre seasoned with 100% vegetable oil, ready to sear.

Excellent Heat Retention

Excellent Heat Retention

It's easy to get that perfect char on chicken or that coveted, �laky crust on your apple pie.

It's easy to get that perfect char on chicken or that coveted, �laky crust on your apple pie.

Simple Clean-up

Distributed in the UK and Ireland by Eddingtons Ltd.

Simple Clean-up

Distributed in the UK and Ireland by Eddingtons Ltd.

Caring for cast iron is easy. Simply wash, hand dry, and oil after every use. Build non-stick over a lifetime of use.

Caring for cast iron is easy. Simply wash, hand dry, and oil after every use. Build non-stick over a lifetime of use.

Eddingtons Ltd, The Reid Building, New Hayward Farm, Hungerford, Berks, RG17 0PZ, UK e: sales@eddingtons.co.uk t: +44 1488 686572 w: www.eddingtons.co.uk

Eddingtons Ltd, The Reid Building, New Hayward Farm, Hungerford, Berks, RG17 0PZ, UK e: sales@eddingtons.co.uk t: +44 1488 686572 w: www.eddingtons.co.uk

EXCLUSIVELY POSITIVE

June saw the return of the Exclusively Housewares show at the Business Design Centre, Islington. With visitor numbers exceeding pre-Covid levels, it was a busy and successful show – albeit rather a hot one. PH finds out how the show went for some key exhibitors.

Stand space sold out sooner than ever before ahead of this year’s Exclusively show, while attendance was 10% higher than the 2022 show, and 8% higher than the pre-Covid 2019 event. Feedback on the show floor was overwhelmingly positive from both buyer and supplier perspectives, so PH finds out what the official review of the show is now that everyone is back to their desks.

Matthew Dealtry, Strix sales director EMEA

“The Exclusively Show 2023 was a success for us. The organisation of the event is very impressive, and there was definitely an increased interest and footfall to our stand this year as we showed our new innovation across our Aqua Optima and LAICA brands to our existing and new customers. The Brand Showcase area also worked well, with media representatives, influencers and bloggers coming along to learn more about our Aqua Optima and LAICA range of

opportunity to interact with them too.

“The innovation and sustainability of our product range went down very well, particularly appliances such as the Aurora Instant Hot & Cold Water Filter Dispenser, which fulfils more than one role in the kitchen and also delivers energy and water savings in the face of on-going cost of living pressures. We were also excited by the feedback to our innovative Aurora Coffee which dispenses gold standard filtered coffee on demand.

“There was lots of interest in our new LAICA Water Filter Kettle, which is an eco-

friendly, glass bodied kettle, featuring a LAICA BiFlux tea and coffee filter to help improve the taste of hot drinks and cut down on limescale in those areas with harder water.

“Finally, the refillable myLAICA on-the-go water filter cup and LAICA GlaSSmart glass filter bottle, that both help to reduce the amount of single-use plastic we use, were particularly popular.

“We enjoyed the show, and especially meeting our existing industry contacts and introducing more of our innovative products to new customers.”

Craig Sammells, country manager UK & Ireland, Orthex Group

“It was a great show for us, really well run and with quality attendance – we were looking particularly this time at the major supermarkets and DIY stores and we saw all of those. We were able to present NPD to buyers and meet some good quality influencers during the show, as well as get international buyer leads from the international ‘speed meeting’ on the Monday evening. Finally, at the end of the show, we had the opportunity to donate stock to the Rainy Day Trust, which was a brilliant idea and well received by them as the letter to us from the charity’s ceo, Bryan Clover, made clear.”

Inset: Combining the utility of a standard kettle with the energy-efficient one cup capability of a hot cup machine, LAICA’s Dual Flo kettle only boils the amount of water required.

Left: Orthex was targeting major supermarkets and DIY stores at the show with its storage and utility ranges.

Jamie Cooke, key account manager, Lloytron

“This was Lloytron’s second time showcasing the Kitchen Perfected and Health Kick brands at Exclusively and we’re pleased to report a significant increase in visitors to our stand compared to 2022. There seemed to be a higher volume of footfall overall this year and a great atmosphere was felt in all areas of the hall.

“We’re thrilled to have made several new connections with key buyers from the industry and look forward to developing these relationships further as the year progresses.

“Following the show, we’ve received orders that are a direct result of conversations we had on the stand which is always great to see.

“Whilst a decision hasn’t yet been made in regards to Exclusively 2024, the outlook is looking bright considering the positive outcomes mentioned above – watch this space.”

Rod Burrows, RKW marketing director

Ian Humm, head of brand sales, Pure Table Top

“This was our third time exhibiting at Exclusively Housewares and it was brilliant. “We had two full days of meetings both scheduled and impromptu, with buyers from longstanding relationships and new customers that were engaging and highly productive.

“Highlights were the inclusion of our KEW range in the Scarlet Opus trend area. The international evening, which had follow up meetings on the stand. Our stand itself, which thanks to the team, was outstanding and received a lot of compliments, and of course the drinks reception, a great way to end the day still networking but having fun.

“Exclusively is the premier show for housewares, so expertly run it allows you to focus on driving business and delivering return on investment. We signed for next year before we left.”

“We are happy to report RKW and Tower’s successful exhibition at Exclusively 2023. The positive response and enthusiastic feedback received reinforces our position as a leader in the SDA and housewares industry. We presented a diverse collection of functional products that epitomise our dedication to elevating everyday living experiences.

“We extend our gratitude to the organisers for hosting the show and to the attendees who visited our stands.

“Their valuable insights and support further inspire us to continue pushing boundaries and delivering unmatched housewares and SDA solutions.”

Claire Budgen, commercial and marketing director, Lifetime Brands

“Exclusively 2023 saw Lifetime Brands launch tabletop under global dinnerware brand, Mikasa. New gifting collections also launched under the Mikasa brand including ‘Wild at Heart’ and a new designer collaboration with UK based artists Tipperleyhill.

"The positive reaction at the show from buyers and trend forecasters was further bolstered as the entire range is omnichannel optimised packaged in recyclable, drop test ready packaging. Plus readymade planograms and in-store display solutions are available across the range, with additional support for online including videos, imagery and web banners

"The value of the face-to-face opportunities that Exclusively offers, continues to make it unmissable year after year. It's particularly interesting to see the show's trend area and how in tune it was with the changes in consumer tastes and demands that we are also seeing, and that formed the development basis for our new Mikasa tableware launches."

Nick Squire, managing director, Dayes

“The Sorbo Cleaning Stand was a great success which captured the attention of influencers, visitors, and industry professionals. We found our high-quality products, and bright, colourful display left visitors eager to learn more about the brand.

“The Sorbo stand stood out, in what can be a neutral category, with its vibrant pink packaging and giant cleaning heroes, which caught people’s attention. The booth was designed to highlight the diverse range of the Sorbo products in the selected categories of kitchen, bathroom, multi, dust, and window, which made it easy for visitors to explore the brand's offerings. We look forward to attending the show next year.”

1: Rural Roots Farmyard Animals Cork Placemats and Coasters

New to iStyle My Home’s Rural Roots collection are these cork placemats and coasters, both coming in sets of four assorted farmyard animal sketches - cow, pig, sheep and lamb, and hen and chicken.

As well as adding a rustic charm to the table, they also boast some fabulous eco credentials - not only is cork a sustainable material but it actually continues to absorb C02, even in the form of mats and coasters.

They are designed in a larger size, 25 x 25cm for the mats, 10cm x 10 cm for the coasters, both with a thickness of 1cm, which adds to their individuality and charm.

Tradestock

T: +44 (0) 1823 661717

F: +44 (0) 1823 666543

W: www.tradestockltd.co.uk

E: sales@tradestockltd.co.uk

2: New Silex Glassware by La Rochère

Exclusively Housewares saw the launch of something a little bit different from La Rochère in the form of Silex, a new 30cl tumbler and 42cl hiball, which are more like artifacts than glassware, but with added wow factor which provokes a visual and tactile experience.

The abstract, faceted cut on one hand radiates a sense of an industrial process, but on the other hand exudes the impression of an artistically hand-crafted creation.

Think of the fun these pieces will bring to the table, whether it be for a beer, whisky, cocktail, or soft drink.

Tradestock

T: +44 (0) 1823 661717

F: +44 (0) 1823 666543

W: www.tradestockltd.co.uk

E: sales@tradestockltd.co.uk

3: New Counter Top Composting

Bins by Pebbly

Composting has now become part of daily life for many and what better way to do it than with Pebbly’s stylish countertop compost bins. Two new lines were introduced at Exclusively Housewares – a new 7l bin in an on-trend slate colour and a new smaller 3.5l bin in cream. Made of natural materials - steel and bamboo - they are lightweight, durable, have a removable charcoal filter in the lid and have bamboo carry handle and knob.

Tradestock

T: +44 (0) 1823 661717

F: +44 (0) 1823 666543

W: www.tradestockltd.co.uk

E: sales@tradestockltd.co.uk

4:

Haus – Sabatier

Let your consumers discover their culinary prowess with Lion Sabatier’s legendary Carbon Steel range.

Crafted with the finest French expertise, these knives are the epitome of precision and durability. From dicing veggies to slicing through meats, their razor-sharp blades ensure effortless mastery in the kitchen.

Talk cooking experience and let your consumer experience the unmatched quality that professionals reply on.

HAUS

E: info@inthehaus.co.uk

T: +44(0)1782 572910

5: Add a splash of colour to servings with Trebonn

Pile are design-essential, lightweight trays – resistant and practical with a glossy finish, perfect for any occasion. Pile trays are stackable. The two sizes fit together perfectly, saving essential space in the kitchen, suitable for any occasion.

Practical handles to contain eventual spillage. An elegant pattern on the base gives a twist of originality and design.

HAUS

E: info@inthehaus.co.uk

T: +44(0)1782 572910

6: Zoku Hydration Bottles

A fresh take on hydration, Zoku’s stainless steel water bottle is vacuum insulated, keeping beverages cold for up to 40 hours and hot for up to 12 hours. Designed to take a hit, this double-walled bottle is made of heavy gauge 18/8 stainless steel and has a powder-coated finish for durability. The removable paracord makes for easy carrying and is simple to remove for cleaning. With 500ml capacity, the bottle features a Rapid Lock cap for quick opening and closing in less than 360˚ rotation.

Not only does the bottle eliminate single-use plastic water bottles, but for every Zoku Vacuum Insulated Stainless Steel Bottle and Tumbler purchased, Zoku will plant a tree on your behalf.

Burton McCall

T: +44 (0)116 234 4611

E: sales@burton-mccall.com

RKW is set for IFA 2023 with its latest product innovations ready to wow Europe and beyond. The company will be showcasing key products across small domestic appliances (SDA), housewares, personal care, audio, floorcare and more. RKW will present one of the market leading brands, Tower, renowned for its exceptional quality and value for money. Additionally, SDA products from Laura Ashley and the latest in baby tech from Hubble Connected will all be on display in Hall 6.1 Stand 106.

Retail Knows Why...

Tower kitchenware collections

Tower will be presenting new colourways from iconic SDA kitchenware collections at IFA 2023, including Scandi, Renaissance, Solitaire and Sera. For Scandi, a new Cool Grey

AVENUE

Tower Floorcare Collection

The Tower VL100 vacuum cleaner continuously detects dust particles, increasing suction power for higher dust levels.

The Tower VL Series floorcare collection launched in 2023, and will be in attendance at IFA. The new vacuum cleaner range is exhibiting, including the top of the range Tower VL100 Optimum vacuum cleaner. Complete with a stylish touch screen LED display, the model features four power modes - eco, medium, high, and auto. Dust sensor technology in the Tower VL100 vacuum cleaner continuously detects dust particles, automatically increasing suction power for higher dust levels. The ultra-efficient floorhead agitates dust and dirt, complete with anti-tangle technology, preventing hair build-up. Another exhibiting VL Series floorcare product is the VL80 Flexi Cordless vacuum cleaner (T513011PETS), with a 75cm Flexi pole for going under tables and other low down areas to provide powerful cleaning performance, also complete with anti-tangle technology.

colourway will exhibit at the trade show, complete with a Walnut coloured trim. The Scandi collection is exceptionally popular with retail buyers and end-users, due to its

minimalist design with Scandinavianinspired wooden accents, promoting a calming nature in the home. Scandi is available as slow cookers, microwaves, toasters, and kettles, as well as a range of housewares.

The Renaissance kitchenware collection includes SDA driven by the interest in past designs, themes, and styles. A new Forest Green colourway will be on the IFA 2023 stand, finished with a Chrome trim. This is accompanied by a sophisticated White variation.

Solitaire kitchenware will be identifiable on stand by its textured diamond design effect, seen on kettles and toasters. It

Inset:

Inset: The Solitaire range from Tower is instantly reconisable due to its distinctive diamond texture.

is guaranteed to add a level of texture to any kitchen layout, adding individuality and character. Solitaire is exhibiting at IFA 2023 in the existing elegant white and grey colourways.

The brand-new Italian inspired Sera collection will be on display with its indulgent and luxurious designs and a sophisticated colour palette. The collection embraces smoked black trims with natural tones for elegant products that seek to enhance and complement both modern and traditional décor.

Tower air fryers

Attendees can expect to see a range of existing and brand new Tower air fryer models on display at IFA 2023.

Tower air fryers continue to be popular throughout 2023. Consumers are now looking to elevate their cooking capabilities by upgrading to more sophisticated models with added functionality, such as Tower’s largest Dual Basket air fryer to date, the Tower Elite 10.4L Dual Basket air fryer.

Created with stainless steel accents and enhanced features for the ultimate high-end air frying experience, the 1700W power model incorporates Tower Vortx technology that retail customers know and love, saving up to 70% on energy costs.

The air fryer models’ sync function allows consumers to cook two different meals in each 5.2L compartment, with staggered start times to ensure both finish cooking together, resulting in hot and fresh food every time.

The highly anticipated Tower Eco Saver range will also be on display at IFA 2023, combining the exceptional benefits of Tower air fryers, with a new space-saving design. The new models feature a smaller footprint

Inset: The Tower Elite

10.4L Dual Basket air fryer is a 1700W power model with Vortx technology to save up to 70% on energy costs.

than alternative air fryers, taking up 20% less space in the kitchen. There is an added space-saving benefit within shipping environmental impacts and

Tower Eco Saver air fryers retain the functionality of previous Tower air fryer models, featuring Vortx technology. Models with in-built Vizion technology also save consumers time and money, by allowing food monitoring without opening the doors. The Tower Eco Saver range will become available in 3L, 6L, and 7.5L sizes.

Other exhibiting RKW brands and ranges

Other Tower product ranges will be exhibited at the IFA RKW stand, showcasing the latest in seasonal technology, including air conditioning, dehumidifiers and fans. Additionally, a diverse selection of personal care products, ranging from hair dryers to straighteners and curlers, will be on display, along with audio products such as speakers and headphones. Linen care will feature a collection of irons and steam generators, including the Good Housekeeping Institute-approved Ceraglide Cordless Iron. Laura Ashley will have its own dedicated display area, showcasing the China Rose and Elveden designs across SDA and audio products. Lastly, Hubble Connected will present a collection of multi award-winning baby monitors, including the Hubble Nursery Pal Essentials and Hubble Nursery Pal Glow, recognised with Which? Best Buy’s. Searching for housewares innovations at IFA 2023? The RKW stand will exhibit innovative cookware including the temperature sensing Tower SmartStart cooking pans, and the new Tower Cerastone Pro cookware, with a non-stick coating that is 15x stronger than standard non-stick coatings.

Visit the RKW stand in Hall 6.1 at Stand 106 at IFA 2023, from the 1 – 5 September.

Side note: Looking for the latest products from lifestyle brand Barbary and Oak? Catch them in September at Maison & Objet in Hall 3 stand D81.

Below: The Ceraglide Cordless Iron from Tower is approved by the Good Housekeeping Institute.

1: Bring your own

Part of Brabantia’s stylish on-the-go collection ‘Make & Take’, this little Cutlery Set is the perfect companion. The reusable three-piece consists of a knife, fork and spoon made from high quality steel, in a compact case in Brabantia’s finest Dark Grey colorway. Single-use cutlery no more.

Brabantia

W: www.brabantia.com/uk

E: sales.uk@brabantia.com

2: Bo binnovation

Say hello to the handy 12L Bo Waste Bin – new to Brabantia’s Bo family. Its petite size means you can put it in almost any spot in your office, bathroom or nursery. Available in six colours, including platinum (pictured), Matt Steel Fingerprint Proof, Matt Black and Dreamy Blue. The Bo Waste bin collection is Cradle-to-Cradle certified at bronze level, and each bin comes with a sample pack of our PerfectFit matching liners.

Brabantia

W: www.brabantia.com/uk

E: sales.uk@brabantia.com

3: Design Multicook Pro

One of the latest products launching from German premium kitchen appliance brand Gastroback is the 8-in-1 62527 Design Multicook Pro, with a series of pre-set multi-function programs for rice, porridge, cook and keep warm one-pot dishes, soups, steaming vegetables and cake baking. Packed full of features, the intuitive and easy-to-use Design Multicook Pro has pre-set and adjustable timings; 3D heating system for brief and uniform cooking time; 15 hour delay start time and accessories including a steamer insert, measuring cup and rice spoon.

Gastroback

W: www.gastroback.co.uk

E: marcus.lux@gastroback.de

4: Sur La Table

–

Colour Me Happy

Bringing people together through their common love of sharing a table, the Colour Me Happy collection marries beautifully bold yet sophisticated hues of orange, yellow, blue and green. The brand new range for SS23 is married together with grounding tones of bamboo, creating a beautiful tablescaping opportunity through the kitchen and dining areas of the home.

Pure Table Top

W: www.puretabletop.com

E: sales@puretabletop.com

T: +44(0)1164 782928

5: MissPrint – Mug Gift Packs

Enhance your home and lift your mood with Pure Table Top’s modern hand-illustrated range of mug gift sets in collaboration with MissPrint. The new sets include two beautiful midcentury-inspired mugs, crafted from fine china and finished in a glossy glaze.

Pure Table Top

W: www.puretabletop.com

E: sales@puretabletop.com

T: +44(0)1164 782928

6: Kitchen Tools

This kitchen collection offers a variety of materials, from stainless steel, nylon, bamboo, acacia wood, and silicon to assist in all baking needs. Whether you're mixing, stirring, or flipping, these tools are designed to make the baking experience effortless. The durable construction ensures that these tools will last for years to come, making them a top choice for both professional bakers and home cooks alike.

RL Industry

W: www.bakerssecret.com

E: sales@rlindustry.com

W: www.rlindustry.com

7: ParisRama

Taking the iconic Paris Mill created by Peugeot back in 1987, Peugeot has gone for a trendy and energizing look with its awe-inspiring new ParisRama collection of highly colourful salt and pepper mills. The iconic mill for leading chefs has appeared in countless different versions over time and is now going for daring and original colour combinations to blend seamlessly into every home interior. This collection is living proof that flawless quality can go hand-in-hand with clearly cheerful designs. Peugeot has transformed the mill into a true work of art!

For precision and consistent grinding, Peugeot has equipped the ParisRama collection with its patented u'Select adjustment system. The collection has 10 colours - mixed across Salt and Pepper. Each Mill is £52.99 and is available in a compact carousel display system or individually.

Burton McCall

T: +44(0)1162344600

E: sales@burton-mccall.com

Products New

Established

LEADING THE FIELD

IIn the early days of its existence, Splatter’s clients were smaller video games publishers. As the team began to prove what it could do for brands its client roster began to expand quickly. Within two years, Splatter had partnered with Activision on Call of Duty and has worked on the brand ever since 2012, on every iteration Activision has ever done. The business model lent itself well to new categories. Jonathan Dunnett, director, explains: “In around 2014, we expanded into consumer electronics. We started working with Beats headphones in the UK and France for around five years.

“That opened our horizons and we started working in other spaces and naturally we progressed into a case of ‘wherever we can fit our services, we’ll go and talk to those clients’.” Since then, the team has worked in key retailers including Co Op and for brands including Coca Cola and Budweiser, as well as with non-tobacco companies, like vape products, nicotine pouches, etc, and even to the point of working with lock and door companies in outlets like Jewsons. “So it’s gone from a very niche business, to a wide ranging one,” Jonathan says. “And anything you want to do, we can do it. Because the same rules apply for each industry.

When Bud Light came to the UK, Splatter set up mini stands inside key convenience stores, giving away free mini cans to customers, helping the brand to establish itself in the UK. 50 stores were served in a single day, with 25,000 cans given away. Staff training has proved successful for Splatter, as Jonathan explains: “Beats are a perfect example of that – they had around 15-20 SKUs and were competing with the likes of Sennheiser and other big brands. So stores were saying ‘why should we stock Beats?’ We would go into stores and tell the story about how the brand came about with Dr Dre and explained all of the different USPs of each set of headphones, and just cut through the noise.”

The Beats by Dre field training team covered all of the UK and France territories, and helped Beats become the number one audio brand at retail. Stats show that on-entry knowledge for staff was around 35%, and on exit knowledge was 85%. Importantly retention visit knowledge was 72%, while long term retention knowledge was 96%.

“If we can convey that message to the retail guys,” Jonathan comments, “they can pass that on to consumers.”

In-store merchandising is another key pillar and was born from the video games model. A huge budget is put behind launch days, but often the activity isn’t implemented. Jonathan expands: “Splatter was born out of that situation, as it’s what I saw at retail, especially in the grocers, where brands want to get to 100% compliance on their activity – be that a

in 2010, field marketing agency, Splatter, cut its teeth in the video games market, with huge success. The business then expanded into new categories, helping to establish brands in a wide range of sectors. PH finds out more about the services offered.

Inset: POS campaigns help to increase sales in key retailers. Below: The business has worked with Activision on every iteration of Call of Duty since 2012.

pallet in store, an FSDU, or whatever it might be. If they hit 65% by relying on store staff to install it, they’re doing well. So our team go in and install that for brands and make sure it’s being implemented.”

Splatter can also provide staff for events to help out on stands and has recently started to offer more of a hybrid system.

Jonathan furthers: “We provide staff for all of the services I’ve mentioned, but we’re now also investing heavily in our own tech development. We’ve already got tech in terms of reporting live on our own system – the client can see what we’ve done, how it’s impacted things, pictures, data, etc. But

we’re now moving that on a level, to the point of QR codes in-store on POS, which allows us to track items remotely rather than sending people in, etc, but that’s an evolving piece.”

Splatter is now expanding into more new industries. Joseph Joseph is the first brand the team has worked with in the housewares industry and the team is keen to discuss opportunities with more brands. Jonathan concludes: “We are working with John Lewis and Dunelm on the Joseph Joseph project and it’s going really really well so far.”

Inset: Splatter’s compliance teams can ensure POS is rolled out in all stores to hit important dates.

Left: The services are being rolled out into a wide range of new industries.

Below right: Splatter began life working with video games publishers.

Below left: Staff can be provided for all types of events to support brand teams, including trade and consumer shows.

Product Directory

1: Kid Classic Reusable Bottles by Klean Kanteen

The Kid Classic water bottles from Klean Kanteen are the ideal backto-school companion for eco-conscious families. Made with durable stainless steel, the BPA-free bottles ensure a safe and sustainable hydration solution for children. With a capacity of 12oz (355ml), they’re designed to fit comfortably in backpack pockets and feature a spill-proof cap, making them ideal for active kids. Distributed in the UK and Ireland by Whitby & Co (UK).

Whitby & Co

T: 01539 721032

W: www.whitbyandco.co.uk

E: sales@whitbyandco.co.uk

2: Sad Daddy – Cranky Couple

Introducing the limited-edition Cranky Couple. Brace yourselves for a hilarious twist on the classic Scrub Daddy and Mommy sponges. These sponges are not your average happy-go-lucky cleaning companions. Nope, they’ve had enough of scrubbing dishes, surfaces, and everything else without a break. Can you blame them for being a little down?

Evo Lifestyle

T: +44(0)3302200671

W: www.evolifestyle.co.uk

W: www.scrubdaddy.co.uk

3: BBQ Daddy range

Get ready to revolutionise your BBQ cleaning routine with BBQ Daddy. Say goodbye to harmful bristles, and hello to the power of steam. Dip our high-tech scrubbing head into cold water, and like magic, it firms up with our unique FlexTexture core. As you start scrubbing, the heat from your BBQ transforms into a cleaning superhero, giving you that extra boost you need. The scrubbing head gradually softens, reaching deep into the grates and banishing stubborn grime.

Evo Lifestyle

T: +44(0)3302200671

W: www.evolifestyle.co.uk

W: www.scrubdaddy.co.uk

4: Uncoated Saute and Serving Pans

Kuhn Rikon’s Allround non-stick 24cm and 28cm Sauté/Serving pans are perennial best-sellers in this popular cookware range – and they’re now available as uncoated versions. The uncoated Sauté/Serving Pans are made from the same high quality 18/10 stainless steel, featuring riveted stainless steel handles, which remain cool on the hob. Thick encapsulated bases store and spread the heat efficiently.

Kuhn Rikon UK

E: sales@kuhnrikon.co.uk

T: 01902 458410

5: Essential Silicone Balloon Whisk

The latest product to join Kuhn Rikon’s iconic Essential tools collection is the Essential Silicone Balloon Whisk. Robust and well balanced, the Balloon Whisk provides excellent performance whilst protecting any non-stick surfaces. Available in two sizes, these products are an excellent add-on purchase with non-stick cookware.

Kuhn Rikon UK

E: sales@kuhnrikon.co.uk

T: 01902 458410

6: Celebrating 70 years of cookware

Fissler has been manufacturing in Germany since 1845 and is now celebrating 70 years manufacturing pressure cookers. To celebrate this anniversary Fissler is launching a limited-edition collection of its famous VitaVit and Vitaquick pressure cookers. The anniversary edition is designed with reference to the fashion and colours of modern art of the 50’s, with a colour blocking design characterising the era. Manufactured, decorated and finished by hand in Germany, the collection is raising the pressure bar for the next 70 years.

Fissler pressure cookers are made from over 90% recycled stainless steel, have a safety locking lid indicator, four cooking settings and a depressurising valve, making it safe and easy to create a one-pot meal. Shorter cooking times save up to 70% more energy than regular methods and each cooker is compatible with all stovetops including induction.

Eddingtons

T: +44 (0)1498 686572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

7: NoStik BBQ Liner

Designed for no mess, the liners also enable fat-free cooking thanks to non-stick properties which remove the need for lubricating oils. The food-safe, non-stick coating not only withstands heat up to 260°C but is also long lasting, making the liners durable and reusable. After use, they can easily be cleaned with warm, soapy water. Available in 40cm x 50cm (can be cut-to-size).

Burton McCall Ltd

T: 0116 234 4611

E: sales@burton-mccall.com

Products New