Progressive Housewares March/April 2024

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WELCOME

As always, the year has started with a bang in the housewares industry. While undoubtedly making it a busy return after the festivities, Ambiente is well worth the effort and proves a really positive, inspiring beginning to the year, and 2024’s show did not disappoint.

With Covid firmly behind us, the show was vibrant and busy, with a great attendance from the major housewares buyers and some wonderful innovation on display from across Europe and the world. Train strikes in Germany hit domestic visitors a little, but across the board, the feedback from exhibitors was incredibly positive.

It was then quickly onto Birmingham for Spring Fair, where a more domestic audience turned out to find out the latest in the world of housewares, and also discovered some new sourcing supplies at sister show, Source Home & Gift, before indies turned their attention to INDX Homewares.

As I write, many are readying their passports to head to Chicago for The Inspired Home Show to round off the trade show season. This year’s show has a new, improved layout, an exciting content programme and keynote speakers and a strong exhibitor line-up. Look out for news of the show on HousewaresNews.net, including the exciting gia winner announcements and more.

There’s then a break for a few months until we head back to London for the Exclusively show, which sold out its exhibitor space in record time this year, showing the huge appetite for the UK show.

This issue sees the return of the annual Progressive Housewares Retail Barometer, providing the industry with a clear picture of the independent housewares retail sector. Indies shared with us how the last year was for their business, their hopes and expectations for the coming year and the future, while also telling us what their biggest challenges and opportunities were in 2023, what’s impacting their businesses, their best sellers and much, much more.

Encouragingly the survey showed that indies have a largely positive outlook for the coming months, which is likely bolstered by the recent spring budget, where the Chancellor announced a reduction in National Insurance, easing the pressure on budgets, hopefully further benefitting the high street and independent retailers.

By the time you read this, the Progressive Housewares team will be stepping towards the second half of the Mad March Million challenge in aid of The Rainy Day Trust. We are pounding the pavements, (admittedly some more than others, as one of us is training for the London Marathon) to raise some much needed cash for our wonderful industry charity and to collectively take one million steps in the month of March. We would be so grateful if you could spare a few pounds to sponsor us and in return, we promise to take even more steps. https://rainydaytrust.enthuse.com/pf/ progressive-housewares

Kaie Robes-Mas Editor

Below: Ambiente was a vibrant busy show with great footfall.

Horwood Homewares appoints new sales director

Horwood Homewares has appointed Tom Morley, formerly the group sales director at Trutex, as its sales director.

Tom played a key role at Trutex, where he was responsible for building and delivering sales strategy across all channels. He will join Horwood at the beginning of April.

Tom commented: “I’m really pleased to be joining Horwood Homewares to take up the sales director role. Going through the interview process, I just had the feeling that it is the right place for me and I am really excited about the opportunity there is, particularly challenging myself in a new industry.

“The opportunity to work with the existing sales team at Horwood to further develop and grow our UK retail business is hugely exciting, and having spent a large amount of my career overseas and exporting British brands globally, I’m looking forward to applying this knowledge to grow the Judge, Stellar and Smidge brands around the world too.

“I love to cook, so I’m really looking forward to understanding the product development process and testing out a few samples in the kitchen.”

Rob Jones, Horwood Homewares managing director, said: “We're delighted to be welcoming Tom to the business at a really exciting time. We've got great plans and foundations in place for rapid business growth across all our brands and having a strong and experienced sales director in place alongside a growing sales development team will be instrumental to this.”

Curateology launches in Heal’s

The new tableware brand designed for curation, crafted by tradition and made to last, has officially launched at Heal’s.

With a legacy spanning over two centuries, Heal’s remains at the forefront of design, continuously evolving to showcase both established and emerging designers.

Curateology’s partnership with Heal’s marks a significant milestone for the brand as it continues to grow and expand in the UK tabletop market.

Alistair Neil, founder of Curateology, commented: “Partnering with Heal’s, an institution synonymous with design excellence, is a tremendous opportunity to showcase Curateology’s timeless bold colour palette with unique reactive glaze.”

Tefal sponsors Jamie Oliver Good School Food Awards

Jamie Oliver has officially opened nominations for the Good School Food Awards 2024 on BBC 1’s The One Show. Following the success of last year’s inaugural awards, the awards, sponsored by Tefal, celebrate those who go the extra mile to make sure Britain’s school children are well nourished.

A panel of 26 expert judges will shortlist the awards and a stellar line-up of celebrity judges will have the final say, joining Jamie to decide the winners across eight categories. A new category for 2024 is Joe Wicks’ Food for Fuel Award.

Jamie Oliver commented: “We launched the awards last year and the response was overwhelming. We had thousands of entries across the country but more importantly than that, the positive effect winning had on last year’s winners is what really made the difference.

“We wanted to show love and appreciation to the food educators, teachers and catering teams that work so hard 190 days a year to feed our kids and teach them about the joy of food. I truly believe schools are our secret weapon. From the food they serve to the cooking skills they teach kids, they lay the foundation for children’s health and wellbeing, as well as their academic success and future productivity.”

Tefal is the headline sponsor of the awards as well as donating many prizes.

Christophe Leblan, managing director UK & Ireland, Tefal, said: “We’re delighted to be the lead sponsor of the Jamie Oliver Good Food School Awards. We know how important it is that children have access to healthy and nutritious school dinners so we are keen to take our 20 year partnership with Jamie that one step further in supporting and providing cookware products to the very worthy winners.”

Above: Tom Morley joins Horwood Homewares from Trutex.

Right: The Curateology ceramics range is crafted by artisans in Portugal.

Above: Expert celeb judges include Dame Mary Berry, Prue Leith, Jermaine Jenas, Niamh McGrady, Jessica Ennis-Hill, and many more.

TOP STORY

Thermos partners with Disney

Thermos has announced a new collaboration with Disney, which will see it launch a children’s range of character licensed FUNtainers.

The collection will blend Thermos’ 120year commitment to quality and innovation with Disney’s timeless characters and stories. The range launched in March, with more characters to be added in the future.

The designs feature some of the most iconic Disney characters including Frozen, Encanto, Disney Princess, Little Mermaid, Pixar Cars, Mickey & Friends and Minnie & Daisy.

The 355ml Thermos FUNtainer Bottle is made with vacuum insulated stainless steel to keep drinks cold for up to 12 hours. Specifically designed to be hard-wearing, the flasks include an integrated carry handle and a covered silicone straw, which is removable for easy cleaning.

The 290ml Thermos FUNtainer Food Flask keeps hot foods hot for up to five hours and cold foods cold for up to seven hours. Made from sturdy vacuum insulated stainless steel, the flask is light weight and comes with adhesive name labels.

Nick Kime, managing director at Thermos, commented: “We are over the moon to be working with Disney. Our shared commitment to quality and creativity and our long-standing heritage, makes this collaboration a perfect match. Families and Disney enthusiasts alike can now enjoy their favourite characters while staying in control of their food and drink wherever they go.”

Lifetime Brands expands KitchenAid offering

A new colour has been introduced to the KitchenAid tools range, while the brand is also entering a new category with sinkware.

A first for KitchenAid in the UK and Europe and bolstered by 20 years of sales performance in global markets, Lifetime Brands has introduced a brand new category – KitchenAid sinkware.

Gary Porter, UK sales director, commented: “Starting with the launch of the first in-home dishwasher in 1949, KitchenAid has helped to make clean up in the kitchen easier, so it made perfect sense to expand design in this area.

“Because not all kitchen tools can be placed in the dishwasher, and to further assist consumers in the complete cooking process, our sinkware launch covers everything from dish and drying racks to cleaning brushes and caddieseverything a cook needs for clean-up - with the design, durability and performance one expects from KitchenAid.”

Furthermore, and in response to consumer demand, Lifetime Brands has also added Charcoal Grey to the KitchenAid tools range.

Gary continued: “Innovation in line with consumer needs and trends is at the heart of what we do and we have recently introduced a new colour, Charcoal Grey, into our flagship KitchenAid tools range.

“Colour is synonymous with KitchenAid and with Charcoal Grey already being a huge success in KitchenAid electricals, there is a real opportunity for our partners to tell a premium brand colour story. A new soft grip silicone handle also serves to enhance functionality and goes perfectly with the overall design aesthetic.” Marketing support is available for retailers stocking the KitchenAid offering. Gary explained: “To help customers showcase the KitchenAid range, we have a variety of in-store solutions to suit different store sizes and profiles from seasonal opportunity FSDUs - perfect for baking season and Christmas - to more permanent options which instantly create a KitchenAid shopping zone.”

Emma Bridgewater partners with Peppa Pig

A new collection is celebrating Peppa Pig’s 20th anniversary with signature Emma Bridgewater style.

Hasbro has announced a new Peppa Pig collaboration with Emma Bridgewater in recognition of the infamous pig’s 20th anniversary. The collection celebrates 20 years of Peppa inspiring children’s confidence and combines recognisable characters and phrases with signature Emma Bridgewater style.

The new collection includes Peppa-themed mugs and plates which can be personalised with a name or message for loved ones – all hand painted in the Emma Bridgewater factory.

Above: The new KitchenAid sinkware collection covers everything a cook needs for cleaning up.

Above: The new range features some of the most iconic Disney characters.

Above: The new collaboration is in recognition of Peppa’s 20th anniversary.

Andrew Gossage appointed ceo of Ultimate Products

Andrew takes over from Simon Showman, Ultimate Products’ founder, who will remain on the board as chief commercial officer.

Andrew joined Ultimate Products in 2005, initially as finance director, before being promoted to managing director in 2014. Since then, he has been responsible for the group’s strategy as well as overseeing its operational functions and online business.

Andrew is a chartered accountant and started his career with Arthur Andersen, after which he was the finance director and general manager of Mersey Television.

Simon founded Ultimate Products in 1997 and has led the group ever since. As cco, he will continue to oversee the group’s commercial functions, including sales, buying and product development.

Simon commented: “I am delighted that Andrew has agreed to step into the role of ceo and, having run the business with him for nearly 20 years, I am confident that he will do an exceptional job in leading Ultimate Products in the next phase of its growth journey.

“For my own part, I am very excited to be taking on the new role of chief commercial officer, which will allow me to focus on the elements of the job that I relish the most, including business development, product development and managing key retailer relationships. I am particularly looking forward to spending more time with our customers in the UK and internationally, building the longstanding and strategic partnerships necessary to drive Ultimate Products’ future growth.”

Andrew added: “It is a huge honour to take on the role of ceo. I am looking forward to continuing to work with Simon and the rest of our excellent team to build on our current capabilities with the ambition of making Ultimate Products the world’s best branded consumer goods business. Our strategy remains unchanged, which is to create beautiful and more sustainable products for every home and pursue growth via the online, supermarket and discount channels, both here in the UK and internationally.”

To read more about Ultimate Products’ plans for 2024, turn to page 21 to read an interview with the team.

Autumn Fair launches new campaign

Following dialogue with key partners, buyers and brands, Autumn Fair returns from 1-4 September at NEC Birmingham, with a renewed focus on independent retailers. Placing the buying experience at the forefront, the show revamps as the destination for buyers to explore a wealth of new products.

Autumn Fair will curate a selection of over 500 suppliers primed to deliver on smaller minimums, to establish the event as the goto for independents seeking efficient sourcing.

Autumn Fair 2024 will host the retail market’s bellwether brands in every major sector across home, gift and fashion, with over 30% of brands exclusive to the show.

Entry-level exhibitor packages and pavilions are also available to satisfy the desire for newness and provide new businesses with fresh ideas the opportunity to meet customers.

Jackson Szabo, portfolio director, Autumn Fair said: “We’ve listened to all the constructive feedback from our community, and we’re excited to bring a new energy and focus to Autumn Fair. From the show floor to the shop window, every retailer wants to be inspired with original products that they believe will bring their stores to life.

“Autumn Fair is where buyers come to shop. Where products discovered at the show are of such exceptional quality that they deserve a prime spot in shop windows.

“We will be putting buying at the forefront of everything we do. We’ll be revamping the way buyers shop the show with improvements to the onsite experience, website, registration and more to help them best prepare and get the most out of the show. We’ll be creating more trails and buyer experiences to enable them to find the right brands.”

Vinod Cookware scales up operations

Indian cookware manufacturer, Vinod, has recently opened a manufacturing unit in Gundale village, Palghar district, Maharashtra. The expansion is a strategic move to address the increasing demand for Vinod Cookware products in domestic and global markets.

Covering 250,000 sq ft, the plant is Vinod’s largest production unit. The expansion aligns with the brand’s existing operational setup, as all factories are currently located in Palghar, enhancing logistical efficiency and managerial cohesion.

Technological advancements at the new facility are expected to include larger capacity production machinery and advanced management technology. While initially handling base and supplementary production processes, the plant will contribute to scaling Vinod’s existing operations.

The new unit will use sustainable materials and a focus on waste reduction in the production processes. A 60% boost in production capacity is expected, showcasing Vinod Cookware’s dedication to meeting increased market demands while upholding sustainable and efficient manufacturing practices.

Sunil Agarwal, director, Vinod Cookware, commented: “We are pleased to announce the opening of our new manufacturing plant. This strategic expansion marks a significant milestone for Vinod Cookware as we strive to meet the surging demand for our high-quality products with enhanced efficiency and scale.

“Our new facility stands as a testament to our unwavering commitment to operational growth and, above all, customer satisfaction. As we embark on this exciting journey, we look forward to setting new benchmarks in the cookware industry while ensuring a positive impact on the local community through job creation and economic development.”

Above: Autumn Fair will focus on providing efficient sourcing for independents.

Above: The campaign ran throughout November and will air again in February.

Above: Andrew Gossage (left) with Simon Showman.

Above: The new plant covers 250,000 sq ft.

Touch makes waste separation easy, thanks to its clever interlocking design. To discover our full range of bestsellers and new products, contact us at sales@ekohome.co.uk or 01525 611001.

Excellence In Housewares Awards 2024 now open for entry

The Oscars of the housewares industry – the Excellence in Housewares Awards 2024 – are now open for product and retail entries.

As always, entry to the awards is totally free of charge and there is no limit on the number of submissions. All entries are via the online entry portal on The Excellence in Housewares Awards website which is simple to use and has plenty of support for those who need it.

Katie Roberts-Mason, editor at Progressive Housewares and co-organiser of the event said: “In terms of product, these awards remain as the ones you want to win, the ones that matter, and with it being totally free of charge and simple to do – this is a real no-brainer for marketing managers out there.

“On the retail side, shops can enter themselves and also suppliers can enter their top retailers – so do canvass for nominations and enter yourselves, too, do wave that flag.”

Products must have been launched or significantly updated from June 2023 to June 2024, while the retail categories are for both ongoing achievement as well as campaigns in the last year.

Winners will be revealed at The Excellence in Housewares Awards night on Wednesday 2 October at The Royal Lancaster London.

Tickets and tables for the big night can be booked online at Max-Tickets.net, or you can do this via a human being by contacting our ticket office, Createvents, on 0118 334 0085 / clare@createvents.co.uk

Bluestem Group partners with De’longhi, Kenwood and Braun

Bluestem Group has agreed a distribution partnership with De’Longhi, Kenwood and Braun.

A brochure will be created to showcase the ranges and Bluestem featured a selection of the products at recent trade shows.

Rebecca Batchelor, group manager, commented: “De’Longhi, Kenwood and Braun are highly respected brands in our industry, with innovative products known for their style, design, quality and functionality. We are extremely pleased to partner with such a prestigious group to expand our portfolio of brands to our customers.”

De’Longhi was established in 1974 and today offers innovative appliances for the kitchen with coffee machines representing the heart of the brand.

Kenwood has over 70 years’ experience in manufacturing, baking and food preparation products, and has built a reputation for quality, durability and exceptional performance.

Braun is a premium German brand, specialising in household kitchen appliances. Combining technical innovation, sustainable development and outstanding design, Braun has become a leader in SDA.

Lifetime Brands hosts indie focused soiree with Michel Roux Jr

Following its spring showroom event, Lifetime Brands welcomed independent customers to its showroom soiree, hosted in conjunction with world famous chef, Michel Roux Jr and the AIS INDX show.

Matthew Canwell, managing director of Lifetime Brands, commented: “What a truly unforgettable evening. A very special event for our muchloved independent customers, with a very special guest appearance.”

Customers enjoyed cooking demos and tips and tricks, personalised cookbook signings and a three-course meal cooked in the Lifetime Brands showroom.

Matthew continued: “We are a business that always has and always will continue to support our independent partners and being able to host and thank our customers in our showroom in this way was and is simply brilliant. It was fantastic to see customers so delighted. With a meet and greet for all of our staff earlier in the day too, it’s safe to say that our Birmingham HQ was buzzing from day to night.

“A special thanks to AIS and INDX Home for helping us put together such a fantastic evening for our partners and their members.”

Eddingtons recognises Stock Design’s 50th anniversary

Eddingtons’ sales manager for Ireland, David Mercer, was delighted to recognise a special milestone for Brendan Fagan and his unique Dublin cookshop and housewares store.

Stock Design celebrates 50 years in business in 2024, and to mark the occasion, David presented owner Brendan with a Tuftop worktop protector featuring a montage of the retailer’s historic ads.

Founded in 1973, Stock Design has become a retail destination in Dublin for cooks and home makers alike. The shop moved to a new premises in South King Street in 1975, which was previously an old factory and abattoir. The setting has provided the store with an interesting and unusual layout.

Stock Design has been recognised twice by the International Housewares Association’s Global Innovation Award in 2014, and again in 2020.

Below: Stock Design owner Brendan Fagan with his personalised Tuftop worktop protector.

Above: De’Longhi is one of the three brands recently signed up to Bluestem’s distribution portfolio.

Above: Michel Roux Jr offered cooking demos, book signings and a three course meal to indies during the evening.

Le Creuset aiming to show ‘everyday versatility’

Le Creuset has unveiled a new positioning for its stainless steel and non-stick cookware categories, aiming to show their everyday versatility.

The brand is communicating to customers that they can ‘make memories that will last a lifetime in cookware that will too’, transforming their cooking today, tomorrow and everyday with Le Creuset’s 3-ply stainless steel and toughened nonstick cookware, giving them the confidence to ‘make everyday moments extraodinary’.

Le Creuset’s cookware is crafted with premium materials and is built to last.

The 3-ply stainless steel is a beloved multi-ply range, with its entire base-to-rim aluminium core ensuring superior heat conduction to deliver a faster boil and a deep sear for maximum flavour. The collection includes laser-etched capacity markings, stay-cool handles and dripless pouring rims to speed up prep and cooking, while products are scratch resistant and crafted for durability.

Dunelm reports strong first half

Meanwhile, the toughened non-stick range – which comes in a wide variety of shapes and sizes - features Le Creuset’s ‘best ever’ non-stick coating that effortlessly releases food. It is effortless to clean, and its durable 6-layer construction ensures heat efficiency while being perfectly weighted for everyday use.

Early bird tickets now available for SiLC

Early bird tickets for the Products of Change Sustainability Conference (SiLC) 2024 are now available for a limited time only.

Hailed the “most inspiring and engaging industry event ever attended” by audience members from across the global brand licensing and consumer products industries, the Sustainability Conference will be making its return to the Royal Geographical Society in London on Wednesday, 6 November 2024.

Tickets are available to all past attendees and members of the global brand and licensing consumer products industries with an early bird rate of 10% off the full day-ticket price. Members of the Products of Change community will also receive a further 20% discount.

Both in-person and digital-only tickets are available.

This year will see the Products of Change Conference deliver a line-up of inspiring talks, panel sessions, and a showcase of an industry evolving and transitioning towards a more responsible and sustainable way of operating. Featuring some of the biggest names in brands and retail, including the LEGO Group; Mattel EMEA; The Walt Disney Company; Asda; Tesco; and Primark, last year’s conference delivered a day filled with informative and inspiring discussions, educational sessions and a glimpse at the future of industry.

Dunelm’s total sales for the 26 weeks to 30 December 2023, were £872.5m, up 4.5% yearon-year. Profit before tax was up 4.8% over the previous year, to £123m. Gross margin was up 160bps through promotional discipline, while continuing to offer outstanding value.

Market share increased in both homewares and furniture markets, with a combined gain of 50bps. Active customers grew by 4.2% in the period, alongside increased transaction frequency.

Digital sales continued to grow with 36% of sales generated through digital channels, compared to 34% in the same period last year.

Dunelm opened four new stores in H1, taking the total to 183 and the company is continuing to invest for the long term with brand marketing, store openings, and digitalising the business.

Nick Wilkinson, ceo, commented: “In the past six months we have kept our customers front of mind, ensuring our broad offer has value at its core whilst also expanding our ranges, introducing new styles, and improving the experience across our store and digital channels.

“This has been particularly important in a more difficult trading environment and has resulted in another strong sales performance combined with market share gains. Despite ongoing pressures on consumers, we are encouraged by the wide variety of new customers shopping with Dunelm, and existing shoppers also coming back more frequently. Alongside the positive sales performance we have delivered a very strong gross margin, which is testament to our tight operational control and the inherent strength of our business model.”

“SiLC 2023 exceeded all our expectations. The energy both in the room and from those who joined digitally from around the globe was phenomenal and our wonderful brand licensing and retail industries met in ways like never before,” said Helena Mansell-Stopher, ceo and founder of Products of Change.

Early bird tickets are available via the Sustainability in Licensing websitewww.sustainabilityinlicensing.com. Don’t miss your chance for a fantastic saving on the industry’s only dedicated and business-critical event.

Chef Jozef Youssef reveals research results at Ambiente

Award-winning celebrity chef, Jozef Youssef demonstrated the power of colours to influence the sense of taste at Ambiente.

On Hotelier’s Day, Jozef presented the results of his exclusive survey on the topic. With the help of six coloured plates, three desserts and several hundred tasters, Jozef, gained valuable insights into multisensory taste experiences.

Under the title ‘The power of colour: How coloured tableware influences the perception of food‘, he conducted an online survey exclusively for Ambiente to investigate how the colour of plates affects the perception of taste.

Jozef concluded that the colour of the plate can influence taste expectations and aroma and enables catering to be tailored to the target group by serving different requirements and creating individual taste experiences. It also strengthens brand identity and can be used by restauranteurs and hoteliers to meet the expectations of guests, optimise marketing strategies and create unique taste experiences.

Ambiente will take place from 7 to 11 February, 2025.

crafted with premium materials.

sessions and more planned for the 2024 event.

Above: H1 sales were up 4.5% year-on-year at Dunelm.

BHETA to host meet the buyer event with JLP

Robert Winstanley joins BHETA export committee

Sales director of Gleener, Robert Winstanley, has joined the BHETA Export Committee. The Committee encourages and enables BHETA members to start exporting, or to build their existing export business. Gleener specialises in sustainable fabric care and cleaning products.

Originating in Canada, the company has created a network of new markets throughout Europe and the UK. Robert’s knowledge, experience, and connections with most major worldwide retailers has helped the brand to increase its global market share.

Before joining Gleener, Robert was sales director at Minky Homecare for 13 years, responsible for ensuring that it remained the number one laundry brand with listings in most major retailers.

BHETA’s marketing director, Steve Richardson, commented: “Robert has a wealth of experience and contacts and the BHETA team is looking forward to working with him to enhance member sales outside the UK.”

BHETA is to hold a meet the buyer event with the John Lewis Partnership on Thursday 2 May, 2024.

JLP’s objective is to meet new suppliers, see innovative brands, and be shown sustainable materials and eco stories. Buyers want to meet cookshop and utility suppliers in the following categories:

Utility – Focus on branded products, own brand suppliers are not currently relevant.

• Home storage

• Bath accessories

• Towels

Cookshop - Mainly brand but happy to consider own brand specialism.

• Cook & bakeware

• Picnic

• Food prep & gadgets

• Barware including wine racks

• Kitchen textiles

• Food on the go including back to school

• Food storage including freezer and fridge storage

All ranges need to be scalable. Brands with less than five skus are considered too small, but can be considered if from an existing supplier.

Buyers representing the product categories listed above will be in attendance. Each supplier can bring two people and will be allocated a 20-minute appointment with their relevant buyer. Suppliers can book additional appointments if they have products relevant for other categories.

John Lewis will give preference to suppliers who come prepared with a range of products, rather than just single items and any new supplier would need to generate enough turnover to warrant delisting a current supplier, given the retailers one in one out policy.

All new suppliers will also be required to sign up to a contractual agreement consisting of a turnover rebate, payment terms, marketing rebate as a percentage of turnover.

Venue and further details are yet to be confirmed, but suppliers are urged to save the date.

BHETA’s housewares sector manager, Seema Grantham, commented: “The chance to pitch directly to John Lewis is obviously a great opportunity and we are expecting an excellent turn out, so do book early. More details will be available very shortly.”

Cello Electronics joins BHETA

Cello Electronics, the small domestic appliance and electronics brand based in Bishop Auckland, County Durham, has joined BHETA.

Cello will launch the Cello Overture SDA range at the forthcoming Exclusively Housewares show in June. Commercial director, John Rourke said: “We welcome the opportunity to join the prestigious BHETA family and we’re tremendously excited to be launching the Cello Overture range across the UK and Europe at the show in June.”

Museums & Galleries becomes BHETA member

Museums & Galleries, the UK's leading producer of art cards, stationery, and design-led gifts, has joined BHETA.

Based in Corby, Northamptonshire, Museums & Galleries produces a wide range of licensed everyday and Christmas greeting cards and notecards, as well as a comprehensive collection of licensed gift stationery including insulated bottles and mugs, travel mugs, kitchen textiles, paper napkins and more.

Working with some of the most highly regarded heritage and arts brands in Britain and overseas, including V&A, Tate, The British Museum, Natural History Museum and many more, it also partners with contemporary independent artists and emerging creative talent. Seema Grantham, BHETA’s sector manager for housewares, said: “Museums & Galleries is the leader in its field, and I am delighted to welcome the company to BHETA.”

Above: Suppliers are urged to save the date – Thursday 2 May – for the John Lewis meet the buyer day.

Above: Gleener’s sales director, Robert Winstanley, brings a wealth of experience to the BHETA Export Committee.

Above: Cello will launch the Overture SDA range at Exclusively 2024.

Below: V&A is one of the brands represented by Museums & Galleries.

Empowering the high street

In this column, Andrew Goodacre shares his thoughts on the impact the spring budget announcements will have on independent retailers.

The recent spring budget announcements from the Chancellor mark a pivotal moment for the retail sector, one that carries the promise of reigniting consumer confidence on our beloved high streets.

As the head of a trade association which looks to support independent retailers across the country, I want to express our optimism about the potential positive impact of the National Insurance (NI) rate cuts on consumer spending and, consequently, the high street.

In his announcement, the Chancellor outlined a noteworthy cut in the main rate of class 1 National Insurance, set to take effect from 6 April 2024. This reduction, following a previous cut in January, and the parallel decrease in the class 4 self-employed NICs rate, paints a hopeful picture for both employees and the self-employed. The Treasury's estimates indicate substantial savings for individuals across various income brackets, providing a much-needed financial breather for hardworking citizens.

For instance, those earning £20,000 will witness a yearly saving of £148.60, while their counterparts earning £50,000 can expect a saving of £748.60. The average worker on £35,400 will pocket over £900 annually, and teachers, with an average salary of £44,300, stand to gain £1,250 per year. Even our self-employed comrades, with an average income of £28,000, are projected to save approximately £650 annually.

I am encouraged by these fiscal measures and believe they hold the key to rejuvenating consumer confidence – a critical ingredient for the resurgence of our high streets. With the burden of National Insurance eased, consumers will find themselves with extra disposable income, and we anticipate this financial relief will translate into increased spending on our local high streets.

In the wake of these positive developments, it is important to acknowledge that, while the reduction in NI rates is a commendable step, there remains a missed opportunity to address the planned 7% increase in business rates. This aspect is crucial for the sustainability of the retail sector and should be considered in tandem with other measures.

Looking ahead, BIRA acknowledges the vital role consumer confidence plays in the health of our high streets. The connection between financial well-being and spending habits is undeniable. The more confident consumers feel about their financial standing, the more likely they are to contribute to the vibrancy of our local retail environments.

We, at BIRA, remain cautiously optimistic about the longterm economic growth. While the NI rate cuts are a welcomed boost, we understand the need for comprehensive measures that foster employment and production. The sustained growth of businesses, particularly independent retailers, relies on a holistic approach that goes beyond short-term fiscal adjustments.

As we navigate these economic waters, we will continue advocating for policies that not only benefit independent retailers, but also contribute to the broader economic growth of our nation. We look forward to witnessing the positive impact of the Chancellor's announcements on consumer confidence and a thriving high street.

Andrew Goodacre, ceo, BIRA (British Independent Retailers' Association)

Inflation figures offer further good news

BIRA has said recent figures from the BRC-Nielsen Shop Price Index are encouraging for retailers and show that retailers are ‘doing their bit’ to grow consumer confidence.

The latest report showed that shop price annual inflation eased to 2.5% in February, down from 2.9% in January, which is below the three-month average of 3.3% and the lowest growth since March 2022.

Non-food inflation was unchanged at 1.3% in February, below the three-month average of 2%. Inflation is at its lowest since January 2022. Meanwhile food inflation decelerated to 5% in February, down from 6.1% in January and fresh food inflation slowed further in February to 3.4%, down from 4.9% in January.

Andrew commented: “It is encouraging to see further rates of decline in inflation across food and non-food. I believe this reflects retailers continuing to discount in order to maintain consumer spending.”

Having made a strong start to 2024, Ultimate Products has an exciting year ahead with product launches, brand campaigns, and more, all under the guidance of a newly appointed cco and ceo. PH catches up with the team to find out more.

UP

UP, AND AWAY

With a huge range of brands and products in its portfolio, one of Ultimate Products’ many strengths is keeping a finger on the pulse of interior trends and ensuring its product development builds both beautiful and more sustainable offerings for every home.

Currently there is a big focus on coordination across kitchen electrical, countertop and housewares. Duncan Singleton, trading director, tells us: “Consumers are looking for a fully matching kitchen offering, and Salter is perfect for delivering that. Our current Marino and Kuro ranges are both trend-led, while remaining neutral enough to match most décor.

“In 2024, we will launch two new collections –Toronto and Pebble – which both play into the coordination trend, and make it easier to shop a full kitchen update at the same time”

A comprehensive marketing programme is also in place. Tracy Carroll, brand director, continues: “The recent rebrand is more than a logo and packaging refresh. Our marketing assets have undergone an overhaul, providing valuable support for retailers.

“We are delivering a consistent brand for consumers to recognise and align with, and we know elevating our content will help us re-engage with our existing audience, while opening up new markets.”

Following its rebrand in 2023, there is a raft of activity planned for Salter. Katie Maxwell, trading director, explains: “From our roots to now, we’re focussing on delivering a fully branded Salter experience for retailers and consumers. The brand goes far beyond beautiful packaging and extends to quality, stylish, innovative product and a first-class experience across all touch points.”

The recent DuoWave launch highlighted how Salter can create stand-out campaigns. Tracy enthuses: “With a full, exciting marketing calendar already in action with more plans underway for AW24, it’s an exciting time to be part of team Salter.”

The UP team is dedicated to providing best-in-class customer service. Ceo Andrew Gossage explains: “Underpinning our entire business is a focus on our record-beating, timely service and delivering an A* experience. We’re consistently striving for new ways to work with retailers and improve

experiences and will continue to focus on this throughout everything we do.”

Looking ahead, Ultimate Products has European expansion firmly in its sights. The company opened a new state of the art showroom in Paris in 2023, which acts as a hub for European meetings.

Cco Simon Showman concludes: “A huge part of our focus for the future is to enter new EU markets and grow our existing relationships. Our new Paris showroom is the perfect centre for us to do this, providing a strong opportunity for growth.”

For the chance to see UP’s new products and campaigns for yourself, take a visit to their recently updated showroom where visitors will always receive a warm welcome. Email sales@upplc.com to arrange.

Inset: The new RapidCook from Salter. Below left: The Marino range is trend-led, while remaining neutral enough to match most decor. Below: Andrew Gossage (left) with Simon Showman (right).

Bottom: Salter’s Toronto range is available in black and white options with wood accents.

TALKING SHOP

A BETTER YEAR

2021 still reigns as the year reported as the best by retailers in the history of the PH Retail Barometer, when 62% said trade had been better than the previous year.

But despite a challenging macro environment, 2023 showed an improvement on 2022, as 55% said their business fared better in 2023 than 2022. Aside from in 2021, those citing 2023 as a better year were the highest in the last six years.

How has your business fared over the past year?

2023

Unfortunately more also reported business was worse in 2023, with 36% reporting businesses fared worse than in 2022, compared to 33% last year, while 9% said business stayed the same.

Those who reported an improved year in 2023, saw an average increase in sales of 11% over the year. Meanwhile, the retailers who saw

PH looks back at five years of Retail Barometer data:

2022 vs 2021

2021 vs 2020

2020 vs

2019 vs

Better

a downturn in trade, reported an average decrease of 15%.

Although consumer budgets are still under pressure, 55% of retailers told PH that the average spend per customer in 2023 had increased slightly. 18% said the average basket had stayed around the same during the year, while 27% saw a slight decline. For 2023, nobody reported either significant increases or significant declines.

Basket values

How did the average spend per customer in 2023 compare to 2022?

18% Remained the same

27% Declined slightly

55% Increased slightly

Inset: 55% of indies said 2023 was a better year than 2022.

Inset: An innovative window display from Divertimenti.

THE 2023 RETAIL BAROMETER

It seems that most retailers are expecting the cost-of-living crisis to neutralise, if not reduce, over the coming 12 months. 54% of those surveyed said they expected the impact to remain about the same on spending in 2024 as it was in 2023. 9% were more cautious, expecting a significant decline, and 18% expect a slight decline,

54%

Squeezed budgets

Independent view: “Fingers crossed for a return of customer confidence with hopefully an easing of interest rates, but with the ongoing issues in the Middle East and Ukraine, it sadly feels like any good news will be tempered by the dreadful news that we read and watch every day.”

The increased energy bills still being experienced had a significant impact on the day-to-day running of 64% of retailers’ businesses. 27% said they were having a slight impact, while only 9% said there was no impact felt by the increasing costs.

The energy support scheme for businesses, which offered a discount on wholesale prices, ends this month (March 2024), but retailers remain optimistic. Looking ahead, the prognosis for 2024 is slightly better, as 55% expect increased energy bills will have a slight impact, while 36% think they will have a significant impact and again, 9% said they aren’t expecting increased bills to impact the day-to-day running of their business in 2024.

ECOMMERCE

55%

There’s been a big increase in those retailers offering an online shop in 2023, as 91% have an ecommerce arm to their business, and only 9% are bricks and mortar only. On average, the split between online and shop sales was 42% online vs 58% shop, with some retailers reporting that online sales made up as much as 80% of their sales. This was a marked increase on 2022 when retailers reported an average of 29% of their sales were occurring online.

Above:

THE POSITIVES: WEBSITES

Retailers chose their website as the most positive influence on their business in 2023.

For the first time in three years, the trend for shopping local was knocked off the top spot for the most positive influences on housewares retailers’ businesses. This year, 63% of retailers surveyed put their website in the top three most positive influences on their business in 2023, showing that ecommerce is growing in the housewares sector.

54% said that new customers were in their top three, putting it into the second position. Growing customer bases is key for those hoping to increase sales.

Joint third place, with 36% of votes, was the trend for shopping local, showing that although ecommerce has increased this year, consumers still value independents and face-to-face shopping experiences.

Also voted for by 36% as a positive impact was staff, showing that customer service and a strong team is an important factor for success. In joint third place new products and social media

Joint seventh place with 27% of retailers placing it in their top three positive influences, was online and in-store events, such as demonstrations or cookery classes, proving that creating a community of like-minded customers has a positive impact on retail

Also taking 27% of the promotional perhaps reflecting consumers’ desire for a bargain during difficult economic times. Window displays and shopfits were also in seventh place, along with a shift to giftable

Above: Retailers chose their website as the most positive influence on their business in 2023.

Above: Over half of retailers are still expecting increased energy bills to impact their business in 2024.

THE NEGATIVES: COST-OF-LIVING

Far and away the most negative impact on housewares retailers in 2023, was the cost-of-living crisis, with almost three quarters (72%) citing it in their top three. This moved it from second place in 2022 to the top spot in 2023.

Stock shortages and supply chain issues were still causing issues too, with 63% of retailers including this as one of their top three negative influences, but it moved down to second place from joint first last year. In joint second place was supplier websites selling direct to consumers Competitor retailer websites came in at fourth place with 54% placing it in the top three, while price increases and competition from multiples took joint fifth place.

As the cost of parking continues to increase, we saw a new negative influence enter the charts this year, with 18% placing parking in their top three negative influences.

Housewares products in discount/deep value retailers was also seen as a major threat, with 18% of the vote. A lack of visits from reps/agents also crept into the list as a negative impact, showing that customer service from suppliers is important to retailers, too.

DIVERSIFICATION

When asked what new products they had diversified into in 2023, the top answer was gifting lines such as candles, with 38% of retailers who had diversified, moving into this sector. Other areas retailers had expanded into included food gifting and ambient deli items, air cooling, SDA, utility and laundry, and air cooling.

BEING SOCIAL

The effective marketing channels used by retailers in 2023 reduced dramatically from 2022. Social media again came out top for most effective advertising campaigns for the year, with 36% of the vote. The top spot was shared with web advertising, also with 36% of the vote.

Also deemed effective were discount promotions, leaflets and cookery events and demos. No other campaigns were highlighted, suggesting that efforts were more concentrated last year.

Having overtaken Facebook last year, Instagram remained the most used social media platform in 2023, with 60% of retailers utilising it to promote their businesses. In joint second place were Facebook and Twitter.

WHAT MAIN FACTORS HAD A POSITIVE EFFECT ON YOUR BUSINESS IN 2023?

1 Website

2 New customers

3= Staff

3= New products

3= Shop local

3= Social media

7= Promotional activity

7= Shop fit

7= Window displays

7= Events in-store

7= Events online

7= Shift to giftable housewares products

Independent

view: “We

WHAT MAIN FACTORS HAD A NEGATIVE IMPACT ON YOUR BUSINESS IN 2023?

1 Cost-of-living crisis

2= Stock shortage and supply chain issues

2= Suppliers websites selling directly to consumers

4 Competitive retailers’ websites

5= Price increases

5= Competition from multiples

7= Housewares products in discount/deep value retailers

7= Parking

7= Lack of visits from reps/agents

have

fewer and fewer suppliers physically visiting us and fewer suppliers

exhibiting

at

shows, so it is becoming more and more difficult to find new ranges and new suppliers. Either suppliers have become complacent since Covid or just don't realise how important it is to have a relationship with their customers.”

RISE IN CRIME

With so much in the news about the increase in shoplifting, and the police’s increased efforts to crack down on the crime, PH asked retailers for their experiences for the first time in 2023.

A huge 73% said they had experienced an increase in shoplifting during 2023, with only 23% saying they didn’t, showing an extra challenge being faced by the housewares indie sector.

Shoplifting shift

Have you experienced an increase in shoplifting in 2023?

ECO WARRIORS

THE 2023 RETAIL

Sustainability is now a way of life, rather than just a trend, and that is being reflected in sales at housewares retailers. 64% of respondents said that environmental concerns affected consumer buying marginally in 2023, while 9% felt it affected choices significantly. 18% didn’t see an impact, and 9% were unsure.

64% Yes, marginally

9% Yes, significantly

9% Unsure

18 No

Green choices

Do you think environmental concerns affected consumer buying in 2023?

SIZING UP THE COMPETITION

Similarly to the past two years of PH Retail Barometers, the threat of competition was felt keenly by housewares independents. 72% of respondents this year said that they see major online operators like Amazon as either a threat or a serious threat. This was a reduction from 2022, when 90% felt the same way. 27% felt neutral about the sector. Of all the competition, housewares retailers felt that suppliers selling online direct to consumers was the biggest issue, with a huge 91% citing it as a threat (64%) or serious threat (27%).

Above: 72% saw online operators like Amazon as a threat or serious threat to independent housewares retailers.

This year, 64% saw supermarkets’ expansion into housewares as either a threat or serious threat to their business, again down from 80% last year. The view of garden centres’ growth in housewares was more varied. 27% felt it was a serious threat, 18% saw it as a threat, 45% were neutral, and 9% saw it as a bonus.

Others outlined concerns about garden centres and farm shops taking people away from the high street; bricks and mortar retailers undermining retail prices online when there’s no need to do so; and online discounters.

MAGIC WANDS AT THE READY

If retailers were able to wave a magic wand and change one thing about the housewares industry, the top thing they would wish for is the removal of suppliers selling directly to consumers and selling via their own sites. Also popular is the wish that the industry is a level playing field, with suppliers offering the same discount to everyone. Other retailers wished for more premium, locally sourced products; increased product advertising from manufacturers; and the removal of online discounters.

BY CATEGORY

Despite the increase in retailers reporting that sustainability was a key factor in consumer purchasing decisions, the eco-friendly products category fell from the top spot in 2023, with only 20% seeing an increase in sales in the sector, while 50% did see sales remain stable and 30% saw a decrease.

2023’s clear winner was glassware, as 73% of retailers said they’d seen an increase in sales in the sector. Perhaps an indicator of the cost-of-living crisis, as people go out less, and spend a little more on staying at home and entertaining.

Cake decorating saw the biggest decline for the second year running, with half of the retailers surveyed saying sales in the sector had declined. 45% also saw a decrease in sales of preserving – likely as a result of the increase in sales during lockdowns. Bakeware sales also settled after the lockdown spike, with 64% saying sales were stable and 36% seeing an increase, but none seeing a decrease. An increased interest in cooking from scratch seems evident, as 70% saw an increase in the sales of tools and gadgets, while 30% reported stable sales. And 55% reported an increase in the sales of knives, with only 9% seeing a decrease.

SDAs performed well, with 45% seeing an increase in sales, up from 25% in 2022. A further 46% saw sales in the sector remain stable.

Below: The top selling sector for indies was glassware in 2023.

Above: Dexam’s Forest & Forge wooden handled knives are handmade in Sheffield.

Inset: The Zyliss utensils from DKB feature handles made from a wheat straw material, reducing the use of virgin plastics by up to 50%.

MY HERO

The top selling product for retailers in 2023 was MasterClass Casserole dishes. Coffee related products also performed well, perhaps reflecting the increased number of people working from home, and also looking to save on café bought coffees. Also mentioned were, unsurprisingly, and the same as in 2022 – all air fryers - showing that the SDA craze is continuing. Le Creuset mugs, Kilner jars and knife sharpeners were also highlighted as best sellers.

Independent view: “Stop online retailers selling at unrealistic low margins, which has an impact on everyone else, as the consumer with the touch of a button can price check - margins aren't being eroded by the consumer, this margin battle is retailer led and hurts everyone.”

THE 2023 RETAIL BAROMETER READINGS

Category performance in 2023

The year ahead

CHALLENGES AND OPPORTUNITIES

Bakeware

Cast

Casual dining

Ceramic coated cookware

Children’s products

Eco-friendly products

Glassware

Knives

Mugs

Non-stick cookware

On-the-go food storage/

bottles etc

Oven-to-tableware

Small electricals

Stainless steel cookware 40%60%0%

Textiles 40%60%0%

Tools and gadgets 70%30%0%

Waste management 20%50%30%

When asked what the biggest opportunity had been for their business in 2023, the top answer, with 36% of the vote, was exclusive product listings, showing that those able to offer something different to the rest reaped the benefits. 27% said instore events provided the biggest opportunity, and 18% valued new product launches

However, when PH asked retailers if they felt there had been enough newness in the market over 2023, only 9% said there had been plenty, while 18% said they hadn’t seen enough new product launches, and 73% said there had been some, but they would like to see more.

In terms of challenges, unsurprisingly the cost-of-living crisis and increased running costs took joint first place, with 27% of the vote each. Competitor sales were seen as the biggest challenge by 18% of retailers, while online retailers, supermarkets and suppliers selling direct to consumers were in joint third.

THE CRYSTAL BALL

With a still uncertain economy as we begin 2024, retailers are cautious with their expectations for business over this year. 55% expect to see marginal growth, while 36% said they anticipate business to remain much the same, and 9% expect to see significant growth. Encouragingly, no retailers said they expected to see any decline in their business in 2024. When asked how they view the future of their sector in the next three to five years, housewares indies were overwhelmingly positive, with 64% seeing the future as positive. Equal numbers (18%) viewed the future as neutral or weak.

The future

How do you view the future of independent cookshops and housewares retailers in the next three to five years?

SUPPLIER SUPPORT

When it came to what the most supportive suppliers have done to help retailers’ businesses in 2023, the most valued support was new product launches, with 36% of the vote. Joint second was exclusive products and good communication. Other support that was highlighted by retailers was training, in-store events, and allowing retailers to pricematch and refunding the difference.

Captivate Brands designs attractive and practical products for around the home. Its talented in-house team brings flair and imagination to products which are proudly designed in Britain. This includes the licensed collections Mary Berry, Cath Kidston, Yvonne Ellen and new for 2024, Australian brand, Maxwell & Williams

ICONIC COLLABORATIONS

Yvonne Ellen – tabletop, serveware and gifts

Founded in 2013, the Yvonne Ellen brand has built on her success for beautifully designed tableware ever since. Carefully illustrated animals with on trend colours and subtle hints of gold give an elegant aesthetic and the collaboration with Captivate Brands combines this unique style with a twist of nostalgia.

Mary Berry – cookware, kitchenware and tabletop

The Mary Berry licensed portfolio from Captivate Brands now includes the truly classic kitchenware and tabletop Signature Collection; the clean and classic shapes of English Garden Collection and At Home cookware, bakeware and kitchenware. Simply everything you need to cook and bake along with Mary at home.

New for 2024 - Maxwell & Williams

The exceptional quality and beautiful collections of this leading Australian brand now has a new home with Captivate Brands. From the kitchen to the table and beyond, this globally-recognised brand has a piece for every occasion, using high end materials and ensuring whether it’s a casual afternoon tea or a dinner party banquet, Maxwell & Williams has the perfect combination.

Inset: Mary Berry with her Signature Collection tableware.

Left: The Yvonne Ellen collection features an instantly recognisable design with animals and on-trend colours.

Inset: Maxwell & Williams offers a piece for every occasion.

Cath Kidston – tabletop, kitchenware and textiles

The Joy Makers since 1993, Cath Kidston is now one of the key licences in the Captivate Brands portfolio. This quintessentially British brand covers practical kitchen items, ovenware and tabletop, all with a real collectability. From 50s-inspired London and festive Christmas designs, to a host of new spring collections.

Just two years ago, Captivate Brands was a team of 10. Now with 45 and celebrating another year of excellent growth across licences, in-house retail brands and private label, managing director, Kevin McKay, tells PH what’s in store for the business this year.

GROWTH AND

The year is only a few months old, but already Captivate Brands has exhibited at Ambiente and Spring Fair, launched 500 lines including its new 2024 licence, Maxwell & Williams, appointed an HR manager and a new rep for the southeast and is in the process of appointing managers to the roles of finance and export.

The business is budgeting for 2024 business to be double the previous year and is reaping the benefits of its move last May to an 80,000sq ft warehouse near its headquarters in Worcester. Managing director, Kevin McKay, says Captivate Brands is bucking the trend but is moving cautiously. “We think that’s the key. We’ve had incredible growth in the few short years since we launched Captivate Brands – it’s only been seven years – and I never dreamed we’d be the size where we needed an HR manager.

“We’re approaching this development in an organic way and putting the resources behind it for future growth. When we

started, it was very much let’s get the business and then let’s get the people. Now we’re putting people in place to get the business.”

In the early days of Captivate Brands, private label was the core sales driver and while that is still a growing areas of the business, it is now the stock side - the licences and in-house brands - which are growing at a greater and faster rate.

“We’re not pulling resources from any one

area of the business to work in another,” says Kevin. “We have dedicated teams for private label, licences and in-house. That way each area can continue to reach its full potential.”

The Captivate Brands story in terms of licensing started with Mary Berry, which is still a major part of the licensing business and has just seen both parties sign a new two-year contract. “Mary is a delight to work with,” Kevin comments. “She’s so engaged with everything we’re trying to do.”

Two of the other major licences are Cath Kidston and Yvonne Ellen – both a focus of great interest at recent trade shows. The Captivate Brands licensing line-up doesn’t stop there, with the latest licence, Australian tabletop brand Maxwell & Williams, unveiled at the spring shows.

Kevin explains: “We had been talking to Maxwell & Williams for a while. My background is in retail and when I was a buyer, it was a really big brand in the UK. For whatever reason it hasn’t been that for a while, but we really see the value in it as a licence.”

Inset: Captivate Brands recently signed a new two-year licensing deal with Mary Berry.

Below right: Kevin McKay, managing director, Captivate Brands.

Captivate Brands moved quicker than it normally would when taking on a licence, as the products were available to them.

So Maxwell & Williams was launched at the spring shows. Kevin enthuses: “It had an amazing reaction –so many people were pleased to see it back.”

Maxwell & Williams will be in-store from May onwards and Captivate is already seeing repeat orders, just from pre-sale.

The company’s inhouse brands are doing well too, like Artisan St and the latest kitchenware collection, Just The Thing. “That got a really great reaction at the shows, including from the export side,” says Kevin.

There is always a big push on new product at Captivate Brands and this year is no different – in fact, it’s a two-fold increased investment in design and product development over the last year.

The result is 500 products launched for spring 2024, with around another 200 for autumn/winter.

Export is a key focus for 2024, with the appointment of an export manager. Kevin is heading to The Inspired Home Show in Chicago this month with a view to booking a stand for the 2025 show.

Captivate Brands is looking at opening a dedicated office for the branded licence products in the US. He explains: “We’re working with franchise partners overseas and we know the value our brands and designs have outside of the UK too.”

Kevin is a great believer in trade shows: “They’ve been good for us. We’ve had really exciting feedback from the recent round of shows but we’re not naïve to think it’s always going to be like this. Our feet are firmly on the ground about how we approach the future.

“We’re analysing trends every week for changes in the market and looking for opportunities, but we’ve also turned down good opportunities because at that moment we didn’t feel we could do them justice.”

One of Kevin’s big regrets is the way the industry is currently so fragmented.

“Look at Spring Fair this year and how many suppliers weren’t exhibiting. I know it’s tough at the moment but it’s a real shame.

www.captivatebrands.com info@captivatebrands.co.uk

It’s still a really nice industry with some good people and it would be great if we didn’t see each other as competitors, but all pulled together more.

“As a business, we’ve had challenges thrown at us like everyone else, and we’ve overcome them in a positive way.”

Above: The Yvonne Ellen collection garnered great interest at the spring trade shows.

Holly Wilson’s From The Frontline

I’m just back from a rather bracing swim in my local reservoir. Over the last year or so it’s become my place of calm where I take stock of what needs to be done that day. Those of you who know me, know I need that. I can’t say that it’s making me as efficient as I wish I was though, but it helps.

It’s been a mixed start to the year. At PREP we have started slow. Last year was crazy with lots of change. Staff turnover was high and a lot of time was spent recruiting and training, rather than focusing on product and selling. The team is settled for now, we’ve done the stock take and we are building our stock back up, as we were cleared out over Christmas. It has left us light on stock though, which of course has had an effect on sales, but we are getting there. I am also trying to be more thoughtful in what I am stocking, rather than just loading the same old stock in, so it’s taking more time, but I’m happy with how it’s going.

Richard Dare on the other hand, is laden with stock and it has paid off with great sales to start the year. Fatima, as always, is more organised and had stockpiled enough to get her through a busy Christmas and has delayed her stock take until March, so was happy to restock quickly postChristmas. Again though, we are looking at our product mix and what is working and tweaking the stock accordingly.

Some positive news on the shoplifter, almost. He was finally arrested and charged with the multiple thefts from Richard Dare. He appeared in court to hear the charges

Takg ock

and then the case was adjourned for judgement. He was given a court date and we were advised. However, he didn’t turn up to his judgement, as suspected by the officer I spoke to. So now there is a warrant out for his arrest for skipping bail. This is frowned upon more than the original theft, so I’m told, so they are looking for him, but he has gone to ground.

Apparently this is a good thing for us, as he is ‘an opportunist crack head’ and now he’s been caught, he will move on to somewhere else. So I’m hoping we won’t see him again, but we are keeping the door locked for the foreseeable. We don’t want to risk the safety of the team and our regulars have become quite accustomed to the new norm.

Ambiente and Maison & Objet passed us by in a January blur, but we did attend Top Drawer, where we found a new supplier, which I’m pleased with. We also left the big smoke and headed to INDX for the first time. It is a lovely little show, with lots of our suppliers exhibiting. We got to see some friendly faces and some new launches in the flesh, which was nice. I was hoping to maybe find some new brands, but no luck there.

While it’s quiet, I am training up my new PREP supervisor to take the day to day jobs back from me, so that I can focus on new product and the website and getting organised. I’ve already spent more time this year reviewing the website than I did all last year, so I’m hoping I can actually make a difference to how it performs. It really is a wasted opportunity at the moment.

As a community in Stoke Newington, we are looking at ways to finance our

community activities this year. We are looking to have a huge raffle where customers buy tickets to try and win prizes from the local businesses. The money raised will go towards our Halloween and Christmas events and also be shared with our local food bank, which we regularly support. We are hoping it will be a success. Two longstanding local businesses have announced they are closing this week. A restaurant of 10 years and a clothes shop of 22 years. Times are hard and they just didn’t want to carry on any more. It’s very sad but understandable.

The cost of living is hitting us all and this year’s challenge is to navigate our way through it as best we can. I’ve just celebrated nine years at PREP this month, so that feels like an achievement and I’m already thinking about the party we will have next year to celebrate 10 years.

Holly Wilson is the owner of two North London cookshops: PREP in Stoke Newington and Richard Dare in Primrose Hill.

Inset: Holly has been swimming in her local reservoir to prepare herself for the day ahead.

As the housewares industry continues to slowly recover from a turbulent few years, Horwood is investing in building for a brighter future. PH catches up with managing director, Rob Jones, to find out more.

PERFORMANCE STELLAR

Cbrand relevance, and innovative product development are the key focus areas for Horwood, as it heads into what is likely to be another challenging period. Rob Jones, managing director, is positive about the future: “We move forwards with the confidence that the work we’ve been undertaking over recent years has created a platform for growth.

“We firmly believe that creating stronger links with our retail partners is vital and to support this, we are investing in our commercial team with the introduction of a new sales director, business development managers and sales support team.”

There has also been advancements elsewhere. Rob explains: “We’re also continuing to invest in commercial technology, enabling our customers to engage with Horwood at a time and place that is convenient for them, through our trade portal, designed to work in tandem with our field sales team.

“To support consumer demands, we believe it’s essential to support our retail partners with better availability and more immediate dispatch. To this end, we’re investing in warehouse automation

with the ambition of achieving next day delivery by the end of the year.

“Further investments in stock holding capability and planning are also underway, futureproofing the business for the expected changes in consumer behaviour.”

In the last few years, Horwood has focused more on its brands and marketing. Rob furthers: “We’ve already seen success and growth with Stellar, where better execution has driven better brand awareness and ultimately, more conversion at point of sale.

“The opportunity for Judge is arguably even greater and we’re excited to celebrate 125 years with some great activity, a new

Rob feels the foundations are in place to elevate the brands: “We know our customers demand excellent quality, with our team of experienced specialists, and a stable supplier base, including our parent company TTK Prestige in India, we can source with versatility, reliability and quality.

“With an objective to reduce shipping from the far east, as part of a commitment to lower our carbon footprint, we expect our supply chain to be more robust, creative and efficient as we move forward.”

Rob concludes: “The last few years has highlighted how resilient our industry can be, and while the consumer landscape evolves, the fundamentals of great product, service and support remain, and I’m delighted that Horwood can be at the forefront of delivering this.”

Left: The team is excited to be celebrating 125 years of Judge.

Inset: Stellar customers demand excellent quality.

Inset: Managing director, Rob Jones (left) with head of marketing, Richard Sharp.

YOU BE THE

Judge is one of the most trusted kitchenware brands in the UK, launched in 1899, with the explicit aim of becoming a ‘faithful supplier of quality homewares’. Head of marketing, Richard Sharp, tells PH more about the brand.

Inset: Judge launched the Evertough collection at Ambiente this year, the beginning of a major focus on NPD.

Much has changed at Judge over the years, but the ethos of quality, value and service remains the same. As the company celebrates its 125th year, it is taking the opportunity to refresh the brand, giving Judge a more contemporary and engaging identity which will invigorate retail and engage with new customers.

Richard Sharp, head of marketing explains:

“We know from research that the brand has always been popular with a family audience, which is familiar with our core lines such as Judge Vista – in many cases, having had cookware passed down through the generations.

relevant and recognisable to a broader range of consumers and more visible and disruptive in-store.”

The focus now is on Judge’s core ethos, clearly communicating and considering everything it does, whether it is product development, retail activation, or customer support.

‘‘ ’’

“It’s fair to say that there’s probably a Judge tool or gadget in most British kitchens. What we aim to do now is maintain that loyalty while making the brand more

Richard says: “We want consumers to recognise Judge, so we’ve worked hard to make its identity much clearer. For every task, in every kitchen, Judge aims to offer the perfect solution to get the job done.

“Whether you’re a seasoned cook or someone who treats the kitchen as a necessary evil, we’re here to help.”

Behind this aim there are four primary pillars that define Judge:

Essential - The range has everything a consumer needs, and nothing they don’t. Judge focuses on the important things and explains them well.

Straightforward - The tone of voice, packaging, instructions and POS will all make it simple to understand Judge

Below: The branding across all touchpoints will have a consistent look to allow consumers to identify Judge products easily.

BRAND PROFILE: JUDGE

products and choose whichever is the right one for you.

Fuss Free – Judge aims to be easy to deal with. Whether you’re a retailer or a consumer, you can always reach the team.

Judge will fix problems quickly and without fuss. The guarantee policy is tangible evidence of this.

Long lasting – Judge has been doing this since 1899 and is not going anywhere. The brand wants lasting relationships with its retailers and customers and sells products that will stand the test of time as well.

All touchpoints – Packaging, POS, product and sales support will be updated as the brand heads into the next 125 years. Richard says: “Going forward, you will see we have a consistent look that helps shoppers identify our products easily so we’ll be addressing that with in-store POS investment, as well as with the products we launch.”

Judge is also aiming to simplify its ranging to help shoppers navigate and find the

sub brands like ‘Everyday, Essentials and Just Cook’ instead making Judge a much more single-minded proposition, where consumers can come to the brand knowing that we’ll have the right solution at the right price.”

The team is already planning to mark the 125th anniversary of Judge with a retail campaign throughout peak period, and also hopes to mark occasion with a consumer press advertising campaign and other above the line marketing activity later in the year.

Richard tells us: “We think that Judge has a lot of potential to resonate with consumers

and we’re excited to make investment which will really accelerate brand awareness.”

Outside of the brand work, there’s more in planning. Richard says: “Beyond the look and feel of the brand, the other major focus is to enhance the product range and deliver the NPD and innovation that we want Judge to become synonymous with in the future.

“We’re already making a start on this with the launch of ‘Evertough’ cookware at Ambiente, which really encapsulates what

we want the brand to be – A high performance, resilient and sensibly priced product which cooks of all abilities will enjoy using.”

Beyond that there are exciting plans in a number of categories and a much stronger focus on range and innovation. Richard expands: “We’re looking to address the trends and demands of modern kitchens and families, where practicality, style and environmental considerations are all a major focus.

“We’re really looking forward to sharing our brand plans and some of the new products we already have in the pipeline with retailers, for example, the Exclusively show later in the year is a great opportunity to engage with the trade – It promises to

Left: Judge is aiming to simplify its ranging to help shoppers navigate and find product that’s right for them.

Inset: Packaging, POS, product and sales support will be updated as the brand heads into the next 125 years.

Below: Evertough is a high performance, resilient and sensibly priced product.

HORWOOD HOT FROM

The team at Horwood has been working hard on product plans. PH finds out more about what’s in the pipeline.

2024 has started strong for Horwood and already this year the company has seen the launch of Judge Evertough, a resilient and hard-wearing aluminium cookware range, which also offers a hard anodised exterior, at an incredibly competitive price point.

In the wake of the recent Evertough launch, Horwood also has plans to imminently introduce a range of cookware which combines vibrant colours with some superb performance and technical features. The focus has been to deliver a product which offers exceptional usability at an extremely competitive price point.

Head of marketing, Richard Sharp expands: “As we start to turn our attention towards Exclusively later in the year, we also have some exciting plans for our flagship Judge Vista range which has been so popular with both retailers and consumers for decades. We can’t give too much away, but it should be a great launch and help to re-energise the category and also support the updates we are making to the Judge brand. We know

retailers have been loyal advocates for Vista over many years and we can’t wait to share the new developments with them.”

Away from its core of cookware, Horwood has been busy in other categories too – a new range of Judge Sabatier tools will soon be joined by a range of chopping boards, plus some stylish Beech Wood chopping boards for Judge and a range of Red Oak boards for Stellar, which offer a kitchen to table solution.

previous years. There are plans to further grow the Judge Electricals range, as well as improving certain products.

Pressure cooking is another area of focus.

Richard furthers: “We also have new Olive Wood tools launching in the Stellar range, as we look to focus more on stylish products which are aligned to our consumers and can complement the core product offering. A full range of new linens for Stellar and Judge are a further example of this.”

Judge Electricals is also set for some exciting developments. Richard explains: “Our approach on electricals is simple: sensibly priced, straightforward products which just get the job done – exactly what the Judge consumer is looking for.”

To support this approach, new launches in the range include a four litre Air fryer and two new, improved design rice cookers launching now, which have been incredibly popular in

Richard says: “Through our close relationship with TTK, one of the biggest pressure cooker manufacturers in the world, we have some really innovative products in the pipeline, which will bring the great benefits of pressure cooking to a new audience, while improving usability, simplicity and versatility. We think retailers will be really enthusiastic when they see them and we hope to energise the category with some modernity and clever consumer focused design.”

Inset: There are new Olive Wood tools launching in the Stellar range.

Inset: The new Stellar Chef Cloth in Sand.

Inset: Judge Evertough is a resilient and hard-wearing aluminium cookware range.

Inset: A full range of new linens will launch imminently for Stellar and Judge.

Cookware has become more of a considered purchase since the cost-of-living crisis hit, with consumers looking for durable, quality pieces, which are also sustainably sourced. Entertaining at home is continuing in popularity, so style is also of the essence. PH looks at the latest trends and innovation in the sector.

With purse strings still tight, decisions on cookware purchases have become not about the cheapest possible, but instead, the best value. Consumers are looking for pieces that will last, both for their own value for money, and also for the sustainable element of less going to landfill.

Richard Walker, managing director of Eddingtons, comments: “We are seeing consumers continuing to invest in brands that are versatile and last, for example heirloom pieces from Lodge Cast Iron USA, can be handed down from generation to generation. Initial investment pays back the consumer over a lifetime of use – the buy once ethos prevails.”

James Burgess, sales and marketing manager at Pendeford, furthers: “The cost-ofliving crisis experience seems to have heightened consumers’ senses,

FRY HIGH

looking for true value – a good quality product for a fair price. The market is extremely competitive and the consumer is more savvy than ever, with information at their fingertips.”

Also emerging as a trend is versatile cookware products. Chloe Evans, head of marketing, Meyer, tells us: “We’re seeing a lot of multi-functional cookware that is both space saving and offers value for money with practical and intuitive designs, helping the user to save time and space in the kitchen, e.g. our Prestige 2-in-1 tools.

“One-pot and space-saving solutions, such as cast iron and oven-to-table pieces, are also prominent now off the back of the cost-ofliving crisis and consumer behaviour has changed in terms of people looking to save money and energy whilst cooking, i.e. the

Prestige Nadiya Hussein collection.”

Paul Marchant, business development manager, Kuhn Rikon concurs: “If a consumer can get multiple functions out of a piece of equipment, that’s a major positive in terms of value for money and storage space. Our twohandled serving/sauteuse pans are key sellers in all ranges because they can be used for frying, sealing, risotto, paella, stews and casseroles and of course, are smart enough to go straight to the table for serving. Three tiered steamers are also a great example of versatility – fish, potatoes and vegetables: all healthy and all in one pan at the same time.”

Hand in hand with value, is style. Cookware

International influences

Influences from other cuisines are shaping choices too. Bryony Dyer, managing director of Dexam, says: “Global fusion seems to be the buzzword for 2024. This means celebrating the intermingling of flavours, textures and techniques from different parts of the world. We therefore expect to see a convergence of traditional recipes with a modern, international twist. This will have a bearing on what cookware consumers use in the kitchen.

“We expect our Chasseur tagines and School of Wok by Dexam Asian cookware and accessories to be particularly popular in 2024. In addition, our Dexam Supreme chefs pans are ideal for this cooking trend, as they combine the benefits and versatility of a wok with the advantages of a frying pan.”

Inset: Le Creuset has added two new colours this year – Rhône (pictured) and Chambray. Rhône is a luxurious red-plum, with tones of cherry and red wine, complete with a gold knob.

Below: Fissler’s new Phi Downdraft collection is made from over 90% recycled, dishwasher-safe stainless steel, and come with the Fissler 15-year warranty.

Inset: New to the School of Wok by Dexam range is a wok set, including a 12” Carbon Steel Pre-Seasoned Wok, chop sticks, spatula and 10 recipes by Jeremy Pang. There will also be a larger 16” pre-seasoned wok added to the collection.

must look good in the kitchen and on the table. Marianna Spiliotopoulos, head of marketing, UK, Le Creuset explains: “This year, we launched our first trends report, revealing what is set to take the interiors and foodie spaces by storm in 2024. When it comes to cookware and key trends, we found that this year, Brits will be focusing on finding value in bold choices.

“With the report revealing that Brits will be making more meaningful purchases this year, as we are set to see a shift towards shopping which emphasises durability and functionality, especially when it comes to cookware.

“As a company that believes in creating products that last a lifetime and those that can be handed down through generations, we’re very pleased to see this shift in purchasing habits.”

MARKET FOCUS: COOKWARE

Katie Maxwell, trading director at Salter, is seeing a clear trend: in aesthetic choices: “We have recognised a higher demand for coordinated ranges amidst the cost-of-living crisis, as hosting at home continues to be popular. This has been a driving factor in inspiring consumers to take pride in their kitchens and add style and personality through coordinated countertop items, cookware and SDA.

“To align with this trend, the Salter Marino collection offers cookware in a contemporary steely blue colour palette, that effortlessly sits alongside coordinating SDA lines.”

The Cookware Company has seen a split in preference between more traditional metal finishes and coloured options. Nathalie Bruneel, head of the Green Brands, expands:

“Both stainless steel and aluminium cookware continues to appeal to consumers and remains the mainstay in the everyday cookware market.

“Kitchens have become social and entertainment hubs and therefore consumers

are decorating that environment to present a warm space that allows for entertaining friends and everyday use. As a result, more design led considerations, such as use of colour in functional cookware is also growing in demand.” Meyer is noticing a trend towards neutrals. Chloe comments: “We’re seeing a few different cookware trends in-store now, such as natural materials with tactile finishings, to give a sense of nature and craftsmanship and provide a sensorial user experience. The calming nature trend is also one we see a lot of now, which focuses on the calming power of nature. Organic shape and designs are supported by soft colours.”

A mixture of all these factors is the true recipe for success. Claire Budgen, commercial director, Lifetime Brands offers: “Cookware needs to look great and perform.

Our MasterClass Cast Aluminium Casserole dishes are a real crowdpleaser – performing both physically and aesthetically. Offering the best of both worlds, they cook like cast iron, but are super lightweight and undisputedly non-stick. We’ve added colour as the final ingredient.”

In this vein, the move towards sustainability continues to be key too. Jon Brennan, commercial director at Benross, says: “Consumers are increasingly drawn to ecofriendly and sustainable cookware options, showcasing

growing interest in materials that are responsibly sourced, recycled, or recyclable. In response to this demand, Benross has actively explored innovative ways to minimise environmental impact throughout the entire process.”

As part of that movement, the country of manufacture is being bought into focus.

Richard outlines: “We are seeing a move away from manufacture in the far east, particularly with Lodge, which has just opened its USA enamel plant. This guarantees quality and importantly, the safety of product when producing for North America and Europe.

“Fissler, made in Germany, exudes this trend with its state-of-the-art manufacturing plant

Left: Meyer’s Circulon A1 Series with ScratchDefense Technology is an ‘extreme nonstick’ collection, which withstands 350,000 lab-conducted heavy metal scrapes without scratching.

Right: The Salter Marino cookshop range includes a selection of fry pans, stockpots and woks, alongside a bread bin and three-piece canister set.

Above left: Blackmoor has recently introduced the Nuevo pan collection –available from Benross. The body of each pan is made from 100% recycled aluminium and features a five-layer design to conduct heat faster and retain it for longer.

Inset: The Cookware Company recently launched a minimalist designed KitchenAid Enamelled Cast Iron, in empire red, onyx black and almond cream; and a Stoneware collection in empire red, almond cream and pistachio.

Store support

Le Creuset recognises the importance of supporting retailers in selling their products. John explains: “It’s not enough to just produce excellent product that we know will delight the consumer, it must be backed up with marketing support and consumer motivational tools, such as social media links, online imagery and evergreen point of sale, for both online and in-store application.

“We know we’re actually pretty good at this and remain committed to constant improvement, so that when retailers think about where they will dedicate space to brand X and brand Le Creuset, we remain front and centre. In turn this helps our retail partners to make the best choice when it comes to how they choose to invest in stock and consequently support our mutual efforts to grow the market.”

MARKET FOCUS: COOKWARE

in Idar Oberstein in the Rhinepfalz region of Germany.”

Health is also a key concern. Jon continues: “A surge in the demand for non-toxic options has encouraged us to explore ceramic coatings, cast iron and stainless steel materials. These are favoured for their ability to avoid leaching harmful chemicals into food, aligning with the healthconscious preferences of our customers.

“As health and wellness continue to be focal points for many, cookware with features that promote healthier cooking methods has gained traction. This includes designs aimed at reducing oil usage, draining excess fats, or facilitating steaming – a reflection of the growing emphasis on mindful and nutritious cooking practices.”

Nathalie furthers: “We expect the demand for healthy sustainable cookware to become a key driver for consumers in 2024 that will influence consumers’ cookware choices away from traditional PTFE (PFAS) non-stick cookware.”

Despite this shift, ease of use continues to be an important factor to consider in the design process. Jon explains: “Consumers are looking for specific functional advantages, for example, anti-scratch and non-stick coatings and pans that are suitable for use on induction hobs as the installation of induction technology grows.

“For those juggling busy lifestyles, easy-toclean cookware becomes not just a preference, but a necessity.”

Pendeford has seen some unexpected trends. James explains: “The demand for single portion cooking has surprised us. There is an increase in demand for smaller

sizes of cookware, particularly small fry pans and saucepans. Having spoken to a number of retailers, it seems like those people who are working at home are pushing the norm on lunches, driving this demand.

“Microwave cooking and lunch to-go also seem to be growing categories for us, as lunch prepping for the week is becoming an increasingly popular trend.”

Getting the key features across at retail is key, says Paul. “Information at point of display, be it informative packaging and/or POS material will be an important factor and make it easier for the consumer to feel like they have made an informed decision.”

Overall, consensus is that the cookware sector has fared relatively well over the last year. John Grayson, commercial director at Le Creuset, explains: “Our sector isn’t

product management at RKW, tells us: “While the sector has generally performed well, the cost-of-living crisis has had an impact on consumer spending, as mindsets shift to more considered purchases. When disposable income is restricted, consumers search for products with more functionality, that are long-lasting, durable and provide exceptional value for money.”

immune to the domestic cost-of-living pressures or global gravity topics that we can do nothing about. The impact is universal and consequently it’s incumbent upon us here at Le Creuset, to constantly reinforce our messaging around why consumers should consider that an investment in our brand remains a wise decision.

“Undoubtedly, the market will have been suppressed event since the pandemic, but at Le Creuset, we continue to grow which is testament to the effort and tenacity of not just our own business, but also that of our valued, strategically aligned retail partners.”

Rachel Daniels, head of

Bryony furthers: “Quality cookware is a considered purchase and this has undoubtedly been affected by the costof-living crisis. However, discerning consumers are making choices to purchase cookware that lasts and all of the Dexam ranges fit this bill. Whether is it Supreme, School of Wok by Dexam, or Chasseur, all are developed with longevity in mind and this helps support the sustainability message.

“We back this up with guarantees – for example, we offer a lifetime guarantee on Chasseur casseroles. Additionally, when people are feeling the pinch, home cooking becomes more important and our experience over the last year has been favourable for the cookware items we offer.”

Inset: Kuhn Rikon recently launched Culinary Fiveply. The Fiveply construction provides optimum heat transfer while taking the ferocity out of high heat for faster, yet gentler cooking.

Right: MasterClass Cast Aluminium dishes from Lifetime Brands are dishwasher and all-hob friendly and feature double layer, non-stick, self-basting lids, and each comes with a Lifetime guarantee.

Below: Pendeford’s new Laura Ashley cookware range features some classic Laura Ashley pastel colours in a matt finish. The forged aluminium range features a solid induction base, with bespoke handles featuring a debossed logo.

Inset: Tower’s SmartStart collection has been expanded to include five-piece cookware sets, grill pans, woks and multi-pans.

Skottsberg is a new cookware brand from Dutch homewares business, Wegter, firmly targeting the male demographic. The Skottsberg brand story is one of adventure and durability: a pan that will grow old with you.

Named after Johan Carl Skottsberg, a twentieth-century Swedish scientist who explored the farthest corners of the world, Skottsberg pans are so robust that it makes no difference whether you go exploring the South Pole or on an expedition in your own kitchen.

Guy Wegter, the managing director of Wegter, highlights a gap in the market for kitchen products tailored to men who enjoy cooking as a hobby. “While there has been an acknowledgment of men's willingness to invest in high-quality chef's knives and cooking accessories, there hasn't been as much focus on catering to men as hobby cooks, whether they're cooking for friends or family,” says Guy. With the Skottsberg brand, Wegter has developed a range of cookware specifically designed to appeal to the male demographic. “We have a strong narrative around travelling, exercising, eating, drinking and spending quality time with family and friends,” says Guy.

“At Skottsberg, we believe that a pan is not a disposable item, but a friend with whom you will experience new adventures and enjoy life. We want your Skottsberg to fit you like your favourite worn-out trainers.”

Whether you're an expert or a firsttime baker, there's a Skottsberg for every cook, with three distinct ranges tailored to different cooking occasions and preferences.

The cast iron range is designed for simple yet hearty meals, ideal for outdoor cooking or rustic dishes. Cast

Carbon steel pans

Skottsberg carbon steel pans are real workhorses. They can withstand very high temperatures and the metal is extremely strong, resisting rust and scratches better than any other pan. It's no coincidence that chefs in top restaurants love this type of cookware because it's so versatile. These pans are suitable for every type of cooker, especially induction cookers.

Above: Skottsberg is a brand that targets the male lifestyle.

Below: The cast iron range also includes a griddle.

Left: The Skottsberg range also includes high quality chef’s knives.

iron pans are known for their durability and

versatility, making them suitable for various cooking methods. Carbon steel pans are targeted towards more sophisticated cooks who appreciate precision and finesse in their cooking. And the stainless steel range offers a balance between durability and elegance. These pans are versatile enough for everyday cooking tasks, and can be washed in the dishwasher.

Buying a Skottsberg means choosing a sustainable product. Skottsberg pans have no synthetic non-stick coating. Instead, the pans are pre-seasoned in advance with a natural oil. “In our eyes, sustainability also means that a product should last a long time," says Guy. "And a Skottsberg does just that. If you take good care of your pan, it will grow older than you. A Skottsberg is like an oldtimer. The more you use it, the better it gets.”

Skottsberg's approach to building a loyal customer base involves more than just appealing to their initial interest; it's about establishing a lasting connection with the brand. Guy elaborates: “We collaborate with influencers who can authentically share their experiences with the brand, resonating with their audience

COMPANY PROFILE: SKOTTSBERG

and fostering trust. The Skottsberg website serves as a hub of information, with blogs and videos, not only about the pans themselves but also about our accessories. By cultivating this sense of community and providing ongoing support and engagement, we hope to encourage repeat purchases and word-ofmouth referrals, essential for long-term

Cast iron pans

Skottsberg cast-iron pans are about getting back to basics. They're strong enough to be used on open fires, but can also be used in a less adventurous setting on a gas or induction cooker. Once cast iron reaches temperature, it retains the heat very well and for a long time. And their robust finish makes them some of the most durable pans on the market.

brand success in a competitive market.”

In addition to its signature pans, Skottsberg also offers knives, serving and cutting boards and accessories, ensuring customers have everything they need to embark on culinary adventures with confidence and style.

Skottsberg's story isn't just about selling pans; it's about drawing customers in with a narrative that they can identify with. “Skottsberg isn't just another brand on the shelf,” says Guy. “It’s about the lifestyle and it’s about the durability. By adding Skottsberg products to their lineup, retailers can offer something truly special to their customers.”

Stainless steel pans

Skottsberg stainless steel pans are tri-ply pans. They are made of three different layers of metal. Sandwiched between two layers of high-quality stainless steel is a layer of aluminium, a metal that conducts heat extremely well. As a result, the pan not only heats up very quickly, but the heat is also evenly distributed on all sides of the pan. And because the three layers are together no less than 2.5 millimetres thick, it will not warp.

Above: The stainless steel range is for everyday use.

Left: The cast iron range also includes a griddle.

Below left: Skottsberg pans have no synthetic non-stick coating, so no nasty smells when cooking.

Below: Skottsberg stainless steel pans are durable and heat up very quickly.

1: Nuevo cookware

The Neuvo cookware range from Blackmoor is an innovative collection of frying pans, saucepans and casserole dishes, finished with a matt black premium non-stick coating. The Neuvo pans are suitable to be used on all hob types, including induction, and are made exclusively from 100% recycled aluminium and devoid of PFOAs. The pans are finished with ergonomic, soft touch rubberised handles for functional and comfortable grip.

Blackmoor

E: marketing@blackmoorhome.co.uk

W: www.blackmoorhome.co.uk

2: Pre-seasoned Wok Set from Dexam

From the School of Wok by Dexam brand, this is the ultimate wok set for the budding wok star. The set features an award-winning 12” Carbon Steel Pre-Seasoned Wok, which holds all the benefits of uncoated carbon steel. It is pre- seasoned with edible sunflower oil and acts like a non-stick but without a chemical coating. In addition, the set includes two pairs of chopsticks, a bamboo spatula and a booklet with 10 of celebrity chef, Jeremy Pang’s, best Asian recipes. All neatly contained in a giftable box.

Dexam

E: sales@dexam.co.uk

W: trade.dexam.co.uk

3: Blackmoor Classic range

The Classic range from Blackmoor is a timeless collection of affordable, high performance cookware and kitchenware. The range features a collection of non-stick pans, (frying pans, saucepans, griddle, wok and more) as well as complementary knife sets and utensil sets. All the products are finished in a marble effect coating, and are available in both black and grey.

Blackmoor

E: marketing@blackmoorhome.co.uk

W: www.blackmoorhome.co.uk

4: Culinary Fiveply 18cm Saucepan

Using the newest multiply technology, Kuhn Rikon has created Culinary Fiveply. The three interior layers of aluminium give the ultimate in heat transfer performance and even cooking. Stainless steel capped rims ensure the range is fully dishwasher proof. Culinary Fiveply is suitable for all hobs including solid fuel stoves.

Kuhn Rikon

T: 01902 458410

E: sales@kuhnrikon.co.uk

W: www.kuhnrikon.co.uk

5: Culinary Fiveply 28cm Wok

With superb conductivity giving heat all the way up the sides of the pan, the Culinary Fiveply Wok is ideal for fast stir fries along with a host of other uses. Solid five ply construction means that non-stick coating is not necessary, as foods will not catch and the pan will wash easily after use. A lid makes the pan highly versatile. Stainless steel capped rims ensure the range is fully dishwasher proof. Culinary Fiveply is suitable for all hobs including solid fuel stoves.

Kuhn Rikon

Products New

Cookware

T: 01902 458410

E: sales@kuhnrikon.co.uk

W: www.kuhnrikon.co.uk

6: Emile Henry Cedar Green

Emile Henry has been a much-loved and collectible brand of ceramics since 1850. For 2024 the company has introduced a new colourway Cedar Green. Inspired by the trees bearing the same name, the deep and subtle green is modelled on the changing hues of this evergreen. Equally at home in both classic and contemporary kitchen settings, Cedar Green complements Flour, Burgundy, Belle-Ile, Toscane and Clay in-store. Available across nine essential items in the collection, including baking dishes, ramekins and tart dishes.

Haus

T: 01782 572910

E: info@inthehaus.co.uk

W: www.hauswares.co.uk

CLASSIC GRADE

EXCEPTIONALLY HIGH-QUALITY 18/10 STAINLESS STEEL SUPERIOR PERFORMANCE

THICK IMPACT BONDED BASE FOR EVEN HEAT DISTRIBUTION CAN BE USED AT HIGH TEMPERATURES AND RETAINS HEAT TO COOK FOOD EVENLY

OVEN SAFE TO 210C AND DISHWASHER SAFE INDUCTION RADIANT GAS ELECTRIC CERAMIC

www.dayesuk.com

MADE IN PORTUGAL

1: Mary Berry from Captivate Brands

The Mary Berry licensed portfolio from Captivate Brands now includes the classic kitchenware and tabletop Signature collection; the clean and classic shapes of English Garden collection and (pictured) At Home, everything you need to cook and bake along with Mary at home. The At Home range includes superior easyrelease, non-stick bakeware to create show stoppers every time, as well as baking accessories, utensils and cast aluminium and stainless steel casseroles. These are available in a sage green ombre finish and four versions –shallow 28cm (pictured) and three sizes of round (20cm, 24cm and 32cm).

Captivate Brands

T: 01386 421622

E: info@captivatebrands.co.uk

W: www.captivatebrands.com

2: Fissler Phi collection

The Phi collection is a distinctive, innovative and multifunctional cookware set made in Germany. The combination of stackability and contemporary design with clear glass lids makes this ‘Phi’ collection unique. This new range integrates important features such as a downdraft function, which allows for controlled evaporation of both condensation and grease on stovetops, with downdraft extractors. There is a pouring function to strain off excess water, a 360◦ hook-in function for the lid and the exclusive, energy efficient, Cookstar base ensures optimal heat distribution, suitable for all heat sources and oven safe too.

Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

3: Yvonne Ellen from Captivate Brands

Captivate Brands designs attractive and practical products for around the home. Its talented in-house team brings flair and imagination to products which are proudly designed in Britain. One of the best-selling licensed designs in the Captivate Brands portfolio is Yvonne Ellen. Founded in 2013, the Yvonne Ellen brand has built on the designer’s success for beautifully designed tableware ever since. Carefully illustrated animals with on-trend colours and subtle hints of gold give an elegant aesthetic and the collaboration with Captivate Brands combines this unique style with a twist of nostalgia. Pictured is one of the new ovenware pieces for spring 2024, the Cheetah small rectangular dish.

Captivate Brands

T: 01386 421622

E: info@captivatebrands.co.uk

W: www.captivatebrands.com

4: Scanpan Carbonized Ash Kitchen Tools

Pioneers of non-stick cookware since 1956, Scanpan has now launched the perfect tool assortment for everyday kitchen use. Carbonized ash handles provide resistance to both heat and moisture, while adapting quickly to hand temperatures for optimum comfort. Matt silicone heads on the tools are heat-resistant to 230 degrees celsius. Steel cores provide ultimate strength during use, while hanging holes allow easy storage when not in use.

Haus

T: 01782 572910

E: info@inthehaus.co.uk

W: www.hauswares.co.uk

5: Salter Marino Cookware

Products New

Cookware

Form meets function with Salter’s Marino Cookware collection. The elegant steely shade of dark blue paired with metallic champagne accents, compliments any kitchen and can be coordinated with the Salter Marino range of countertop and electrical too. Crafted with a softtouch handle and non-stick coating, cooking is made both stylish and effortless. The full range includes 24cm, 28cm, and 30cm fry pans, along with a stockpot and wok, ensuring there’s a Marino pan for every cooking task.

Salter

E: sales@upplc.com

W: www.salter.com

6: Salter Megastone Cookware

The Salter Megastone range is crafted from corrosionresistant forged aluminium for reliability in the kitchen. Cooking healthier meals for the family is made easier with the non-stick coating, requiring little to no oil. Perfect for everyday cooking, the durable Megastone collection is designed to be compatible with all hob types and available in a wide range of frying and saucepans.

Salter

E: sales@upplc.com

W: www.salter.com

a pan for life

At Skottsberg, we believe that a pan is not a disposable item, but a friend with whom you will experience new adventures and enjoy life. We want your Skottsberg to fit you like your favorite worn-out trainers. A Skottsberg is personal, a pan for what a pan is meant to be: cooking your favorite dishes. Whether you use it on an open fire, in the oven or on a cooker. And whether you're an expert or a first-time baker, there's a Skottsberg for every cook.

1: Stellar Eclipse Bakeware

Stellar Eclipse is premium non-stick bakeware crafted from aluminised steel for exceptional heat conduction and longevity. The range includes rust-resistant and dishwasher safe cake tins, baking trays, roasting trays and more. All pieces come with a lifetime guarantee.

Horwood

T: 0117 940 0000

E: sales@horwood.co.uk

W: www.stellar.co.uk

2: Cast Iron CookwareCasserole

With the indestructible casserole from Skottsberg, consumers can put the tastiest, toughest and healthiest meals on the table. Tasty and healthy because this pan does not have a synthetic, but a natural non-stick coating. The cast iron casserole is suitable for cooking adventures on induction and can go in the oven and can also be used over an open fire.

Skottsberg

T: +31 (0)541 581 690

E: guy@skottsberg.com

W: www.skottsberg.com

3: Stellar Cast Cookware

British made in the heart of the Black Country from 100% recycled iron, Stellar Cast is a meticulously designed range of casseroles and skillets, carefully hand finished and naturally seasoned twice before they leave the foundry meaning they perform first time, with no further prep required. Use on the hob, in the oven, on the barbeque or even open fire.  Guaranteed for life.

Horwood

T: 0117 940 0000

E: sales@horwood.co.uk

W: www.stellar.co.uk

4: Judge Essentials Stir Fry

Judge Essentials Stir Fry is a new range of woks, made from carbon steel with flat bottoms in both PFOA non-stick and traditional uncoated finishes. Suitable for all hob types, with wooden or steel handles and hanging loops. All pieces come with a five-year guarantee.

Horwood

T: 0117 940 0000

E: sales@horwood.co.uk

W: www.judge.co.uk

5: Laura Ashley Bakeware

Pendeford Housewares is introducing a range of Laura Ashley Bakeware. Launching at Ambiente 2024, the company will present the collection of high quality, non-stick, heavy duty bakeware, featuring easy grip, stain free, silicone handles. The products carry a 10-year guarantee.

Pendeford Housewares

E: j.burgess@pendeford.co.uk

W: www.pendeford.co.uk

6: Judge Electricals

4L Air Fryer

Products New

Cookware

Introducing the latest addition to the Judge Electricals family, this four litre air fryer is completely fuss free and designed for simple and quick cooking. 'Out of the box' ease of use with temperature (80-200°C) and time (60 min) controls, function lights and automatic shut off. Guaranteed for two years.

Horwood

T: 0117 940 0000

E: sales@horwood.co.uk

W: www.judge.co.uk

1: Lightweight Cast Iron

Cookware – Frying pan

This indestructible pan is made of a single piece of cast wear-resistant cast iron. The pan is crafted from special lightweight cast iron so consumers can cook without any worries. The cast iron frying pan is great for use on induction hobs but can also be used on the barbecue or open fire.

Skottsberg

T: +31 (0)541 581 690

E: guy@skottsberg.com

W: www.skottsberg.com

2: Petromax Cast Iron Range

Cast iron is the ultimate material to use when cooking outdoors. It’s robust, durable and the excellent heat conductivity of the fine-pored cast ensures consistent cooking results. Whether at home, on the grill, or directly in the fire, Petromax has all the cast iron products for your outdoor cooking needs. The versatility of these products means that they can also be used at home. Petromax is distributed in the UK and Ireland by Whitby & Co. Whitby & Co

T: 01539 721032

Products New

E: sales@whitbydistribution.com

W: www.whitbydistribution.com

3: Cerastone Pro

Cerastone Pro takes the Tower cookware collection to the next level as a high-quality upgrade on the best-selling Cerastone cooking range. Comprising of a four-layer non-stick coating that is 15x stronger than standard coatings. The innovative, energy efficient Inducto base ensures every pan in the Cerastone Pro range heats up 25% faster so you can start cooking in no time.

RKW

T: 0333 2206070

E: sales@rkwltd.com

W: www.rkwltd.com

4: Copper cook and bakeware

Samuel Groves is introducing a specially curated range of copper clad and 100% copper cook and bakeware products, which is targeted at filling the niches that may emerge in the kitchen.

Samuel Groves

T: 0121 7647393

E: sales@samuelgroves.com

5: Le Creuset Rhône Cookware

Since 1925, Le Creuset has been renowned as the colourful French companion in kitchens across the globe and this February, the company will launch its latest colourway, Rhône. The new red-plum colour is inspired by the lush wine-making region of the Côtes du Rhône in France. The latest colour is steeped in nuance and capped with a luxe gold knob. Discover Rhône in a selection of Enamelled Cast Iron Cookware, oven-to-table Stoneware, and various accessories from 1 February, 2024.

Le Creuset

T: 01264 343909

E: customerservices.uk@lecreuset.com

W: www.lecreuset.co.uk

6: A1 Scratch Defense Extreme Non-Stick

Featuring the most revolutionary Non-Stick cooking surface on the Cookware and Pan Set market, Circulon ScratchDefense Extreme NonStick lasts 130x longer than the competition with laboratory tests simulating 200+ years of daily wear and tear.

Say goodbye to scratched nonstick with our groundbreaking ScratchDefense™ technology, crafted with durable aerospace-grade materials to create a thicker and harder surface than ordinary nonstick cookware. Toughness Re-Engineered.

Circulon

W: www.circulon.uk.com

Cookware

Bottom: The On the Go range features a variety of different products to suit consumer needs, in an array of colours.

DUTCH COURAGE

Having successfully expanded its business into Europe, Dutch supplier, Mepal, is now focussed on establishing itself in the UK, under the leadership of industry stalwart, Joe Stalder. PH finds out more about the history of the company and its plans for the UK market.

Established in 1950 in Lochem in the Netherlands, Mepal specialises in injection moulded plastics. In 1976, the company launched its melamine outdoor tableware range, and since then has grown to cover four main categories in plastic products –lunch boxes, storage boxes, outdoor tableware and drink bottles and cups.

Well known and popular in the Dutch market, Mepal has since expanded into Germany and has started to enter other European markets, with the UK as a main focus.

At the end of 2023, Joe Stalder was appointed as country sales manager for the UK, with a wealth of experience in the housewares industry from previous roles including a stint at Joseph Joseph.

Joe tells us: “Following the success Mepal was experiencing in Germany, the team started to look at how the housewares market across Europe was faring, and the

‘‘

UK is probably the second largest in Europe.

“So it made sense to establish a presence in the UK. Mepal already did business directly from Holland with a few retailers including John Lewis, but essentially, there wasn’t a Mepal business in the UK, and as a brand, it’s not yet well known in the territory.”

To begin with, Joe is working closely with the Dutch team to introduce the brand to department stores and multiples. He continues: “The Mepal products span various markets. So for example, if you look at food storage, it’s definitely more housewares driven, but then for the on-the-go products, we are also looking at places like the outdoor stores and garden centres, so the scope for the product is vast.

“My personal experience is in the housewares sector, so that is where the initial focus will be, but I can see the brand fitting across many sectors of retail.”

Initially Mepal UK will be looking to partner with retailers who are able to meet minimum order values shipped from the Netherlands, but once established, the five-year plan features the introduction of UK distribution to enable the company to work closely with the independent sector.

Introducing the Mepal brand to the UK market gained traction at Ambiente, where the reception from buyers was overwhelmingly positive. Joe enthuses:

COMPANY PROFILE: MEPAL

“Once you begin getting the product in front of buyers, there’s a high appreciation of the quality and design, the way it looks and the way it feels. When people see the product in the flesh, the quality definitely comes across.”

The offering also has a strong sustainability message and is in the final stages of a B Corp certification. Although sustainability has come to the fore in recent years, it is woven into the fabric and DNA of Mepal’s company history.

Joe explains: “There are practices that the Mepal team take for granted as being normal and don’t even talk about, but in fact they are really impressive as a sustainability piece. For example, Mepal reuses cardboard boxes between retailers and has boxes which are now 20 years old. That’s just normal for the team.

“On a broader scale, the majority of Mepal products are recyclable. 80% of the product offering is made in the Netherlands, so there’s a very low carbon footprint. That’s especially attractive at the moment with the issues being experienced in the Red Sea and product coming out of China.”

Durability is also a key message for Mepal. Joe expands: “All plastic now tends to get tarred with the same brush to some degree, and we understand that there is something to be done with educating consumers on the sustainability aspect of our plastics. What’s really important from our perspective, is that our products have a huge range of uses.

What Mepal prides itself on is the quality of its plastic. None of it is single use, it’s all multi-use and will last for years and years.

“Even with our food storage products where you have a silicone seal, if the seal breaks, consumers can easily replace a separate component, to enable that product to keep being used. Retailers can offer those separate parts.”

Mepal products are also recyclable, feeding into the circular economy model. Joe says: “Consumers can buy Mepal products knowing that they never have to put it into landfill. It can go straight into the recycling.” Alongside the sustainability, is Mepal’s social responsibility. The core team in Holland consists of around 250 staff, but Mepal also uses social workplaces for a number of its assembly tasks.

Following the success Mepal was experiencing in the Netherlands and Germany, it made sense to establish a presence in the UK.

Joe explains: “The social workplaces are a workforce for people who have a distance from the market – that could be that they wouldn’t normally be able to hold down a job, or for whatever reason, have fallen out of the job market and are getting back on their feet. The social workplaces in Holland are places these groups can use to get themselves back onto a career ladder and provide an opportunity to work.”

The workplaces are used by Mepal for assembly and simpler tasks and all of the centres it uses are within an hour’s reach of the HQ, allowing the team to supervise the workers and help to train them. Joe says: “The workers get a sense of

pride from the work and they see the products afterwards in-store, which gives a huge sense of accomplishment. It’s a great way of involving people in the community.”

With such a strong story and heritage to bring to the UK market, Joe has an exciting year ahead as he builds the UK market alongside the Dutch team.

To find out more about Mepal’s product range, contact J.stalder@mepal.com or call 07834 317364.

Inset: Joe Stalder, UK country sales manager, Mepal (right) with Sander Louwers, sales manager at Final Plastics.

Inset: Mepal products are designed to be durable and long lasting and parts can be replaced to further help longevity.

Inset: Mepal utilises social workplaces for some of its assembly tasks, as part of its social responsibility ethos.

Jenny Stewart, commercial director, Ultimate Products

“Ambiente was a really successful show for Ultimate Products – we were able to catch up with lots of retailers including those we know well and some we met for the first time. Our wonderful teams worked really hard to deliver the best stands we’ve ever had – a brilliant opportunity to see our new Salter rebrand altogether across our product divisions and beautifully dressed tablescapes.

“Across all three of our stands we were very busy, engaging with key partners and showcasing our brand new product developments. Our Salter DuoWave launch was very well received by customers old and

AMAZING AMBIENTE

new, as well as our fully coordinated kitchen electrical and countertop range, Salter Toronto. This trend-led range, featuring acacia wooden accents was beautifully displayed in our kitchen scape, highlighting to consumers and retailers just how easy it is to shop a fully coordinated range from Salter. The new innovation on pinch pots, salt and pepper and other wooden cookware accessories proved really popular.

“We were able to make lots of appointments for future business within the European markets, supporting the opening of our recent Paris showroom. It was a great opportunity to build on our brand recognition and continue our exposure with European retailers and growth within the European markets.”

From 26 to 30 January, the housewares industry convened at Messe Frankfurt to take part in the annual Ambiente show. PH finds out how the show was for some of the key exhibitors.

Kevin Mckay, managing director, Captivate Brands

“We have grown our presence at Ambiente each year and this stand – and position –worked really well for us to showcase all our brands, in-house and licensed. We had several ‘stars of the show’ but probably the stand-outs were: Yvonne Ellen tabletop and giftware, Just the Thing tools and of course, the new Cath Kidston collections.

“The unveiling of Captivate as Maxwell & Williams’ new exclusive UK and Ireland distributor was received with great enthusiasm and relief that the brand is now in good hands.

“We always find there is a great buzz around shows, but Ambiente is good for us because we’re expanding internationally and want to see those key retailers around the world too. We were pleased with the numbers of visitors and especially the quality, but we will always want more.”

Claire Budgen, commercial and marketing director, Lifetime Brands

“Over the course of the five days, amazing Ambiente was the gift that kept on giving. 2024 had a lot to live up to after the unprecedented buzz of 2023, and it did so in buckets. The key word for us is quality and the profile of visitors to our stand delivered on this over and over.

“We had strong brand stories to tell, including new products and a new category in KitchenAid, new designer collaborations in Mikasa and new eco-friendly, on-the-go solutions in La Cafetière The show delivered on inspiration, orders and networking in a vibrant and impressive atmosphere. The highlight for us was the overwhelming positivity to our brands and new innovations.

“Being able to present and share our plans for 2024 and beyond to key retailers from across the world on our incredible stand, was simply brilliant. We are so so excited about what’s coming next, Ambiente has left us feeling unstoppable. So watch this space.”

Camilla Jackson, junior buyer, Sabichi

“Ambiente was an exceptional experience for Haden Appliances. The show provided a fantastic platform to showcase our latest designs and engage with industry professionals, retailers, and enthusiasts. We established valuable international connections, received positive feedback and left Ambiente with a strengthened commitment to deliver excellence in both design and functionality. The show provided an invaluable platform to connect with our audience and showcase our commitment to redefining the kitchen experience.”

Edward Margetts, managing director, Kuhn Rikon UK

Tom Basford, sales director, Grunwerg

“It was great to be back at the Ambiente Fair, the beating heart of our industry. It was a pleasure to welcome both existing and new customers at the new concept Kuhn Rikon stand, which was busy for the duration of the show. Ambiente is the ideal venue for showcasing new product; our new CULINARY FIVEPLY cookware and kitchen shear ranges were very well received by our many international visitors.”

Jane Mason, managing director, DKB

“Wow – what a show. This year was a huge success with non-stop meetings with our key buyers from the UK and across the world.

“Ambiente is a very important show for DKB, as it gives us the freedom to share new product development with key buyers and get their feedback on real samples, before we finalise the market specific launch plans.

“It is also perfect for demonstrating best-inclass examples of product displays and point-of-sale material to help inspire and educate their consumers.

“Ambiente gives us the opportunity to showcase all of our brands (Cole & Mason, Zyliss, Ken Hom, Culinare, Ad Hoc and Swissmar) on one stand. This year we were especially pleased with the feedback we received on the elegant designs of our premium Ad Hoc range and our Zyliss kitchen utensils, the production of which now uses up to 50% less virgin plastic.”

“We saw a lot of international buyers at Ambiente, but I feel that locals were affected by the train strike, as there seemed to be less footfall. Nevertheless, we had a good response from high end premium retailer and knife specialists to our Katana Saya Flame collection – currently exclusively in John Lewis - which features copper and brass layered into the knives, and come in individual gift boxes. We also had a very good response to Greenworks which has sustainability at its heart and features recycled plastic handles.”

Andrew Stocks, chief commercial officer, Joseph Joseph

“Ambiente was a really good show for us - it felt as if the industry was waking up again. For us, the show gives the opportunity to meet up with our German customers and our international customers too. We saw our international distributors and retailers, with a very strong attendance from UK retailers. We are also one of those brands who see existing customers at the show, plus we had a lot of enquiries. We’re definitely seeing that the high street is back alongside online which remains very strong. We are therefore investing heavily in physical retail to showcase the categories we offer and will be doing more ‘shop in shops’.

“As a company, we had a very strong year in 2023 with this year looking as if it’s going to be our strongest year yet. We’ve launched a lot of new products, especially in the laundry sector, all of which are doing very well.”

Valentin Ortiz, ceo, Stor

“Ambiente was very positive for us. We cannot compare with the assistance of last year as it was post-pandemic and a kind of over-exposure to this and many other trade shows held by then. So compared with the pre-pandemic shows, it was better than them. We have to be very satisfied. The negative points were the strikes in Germany and France that stopped many buyers from attending.

“In Ambiente we showed our new Drop Safe collection, a new innovative hydration kids and adult licensed concept, with a patented mechanism that makes drinkware pieces not fall. We had a great reaction and obtained positive feedback.”

Debbie Wann, marketing executive, Aydya

“ION8 and AnySharp showcased brilliance at the Ambiente Show, leaving a profound impact with their innovative products and stylish designs. AnySharp's newest addition, the EVO Sharpener, stole the limelight, earning rave reviews for its impressive sharpness and userfriendly features.

“A standout moment at the event was the introduction of ION8's latest spring collection, featuring a range of new prints and colours for their water bottles. Additionally, the debut of travel mugs showcased a sleek design coupled with advanced thermal technology. The mugs garnered significant attention from both industry professionals and consumers, marking a triumphant entry into the travel essentials category.

“In summary, the Ambiente Show 2024 showcased the prowess ION8 and AnySharp.

Lucy Williams, marketing manager, Scrub Daddy

"We had a fantastic few days at Ambiente 2024, and the positive response from attendees was truly energising. Our grabber machine was a hit, and it was wonderful to see everyone enjoying themselves, while learning more about our innovative cleaning solutions.

"We are genuinely grateful for the positive reception and the chance to engage with such a diverse and enthusiastic audience at Ambiente. Our team is already looking forward to returning in 2025 to build on the momentum generated at this year's show."

Karen Murray, national account manager, What More

“Ambiente has been a great show for us. We’ve got two stands and the staff have been run off their feet meeting buyers across both locations. There’s been ebbs and flows of traffic, of course, but it’s been really positive and busy for us.

“The new air fryers and redesigned push pans have been incredibly well-received by visitors to the stand. There’s a strong Made in Britain messaging with our products, which has been very popular.”

Brian Walmsley, EKO Europe, ceo and founder of Reborn.

AMBIENTE SHOW REVIEW

Reborn - which was launched into John Lewis in September 2023 - we have tried to re-invent the category. Our products are circular by design. Everything is recycled and recyclable. It’s all about what happens to a product at the end of its life. If you can make things circular, you can go round the loop again.”

James Gray, co-founder and sales director, Barista & Co

“Positive feedback on the EVO Sharpener, coupled with ION8's stylish prints and innovative accessories, solidifies their positions as industry leaders, setting new standards for innovation and sustainability in the consumer goods sector.”

a very good show for us. Our most important retailers were there, with certain segments of utility and storage having a moment. Working from home is still a massive consideration. People want to organise their home lives, with a big interest in problem solving products in kitchenware and bathrooms. Colour is extremely important to them too. They are looking for joy and self expression, with pastel pink and sage green the two colours that are getting everyone excited.

“Because things are not always as they seem, with

“Ambiente was a very strong show for us this year. We went with some key meetings booked and also target regions where we wanted distribution. Off the back of the show, it looks like we will be appointing new distribution partners in 11 new countries and expanding in some key regions. My understanding was that visitor numbers were down on last year, but the quality was definitely still there “Ambiente remains our most important show for both distribution and major retail. Of equal importance is the international feedback you get on products, which allows us to tailor our product strategy country by country. It was great to hear that buyers are actively looking for products with a USP and not just sourced product. They want a point of difference and that makes all the hard work worthwhile.”

1: MasterClass – Recycled Bakeware

The future of bakeware is here. MasterClass delivers ‘what’s next’ with a range of 100% recycled and recyclable bakeware. Made from certified recycled aluminium, which uses 95% less energy to produce than primary aluminium, MasterClass Recycled Bakeware is 100% toxin free, as well as rust and warp resistant. It’s bakeware that delivers on every level – from thoughtful design to superior performance. Available in eight bestselling shapes for everyday roasting and baking, as well as a space saving set, that is a firm consumer favourite.

Lifetime Brands Europe

E: saleseu@lifetimebrands.com

T: 01216 046000

W: www.lifetimebrandseurope.com

2: Chef Aid Jumbo Nylon Tools

The Chef Aid Jumbo Nylon Tool range is an essential for use in the kitchen and with the BBQ. The Turner and Slotted Turner can be used to flip steak, chicken, fish, and other grilled dishes and also include a textured surface perfect for grating garlic or ginger. The tools feature a non-slip grip handle, and a silicone edge, ideal for use with non-stick surfaces without scratching or damaging. Heat resistant up to 210˚C, BPA free and dishwasher safe.

Dayes

W: www.dayesuk.com

3: Dish Daddy Refill Heads Pink

Introducing the Dish Daddy Pink Refill Heads. These scratch-free dish wand refills effortlessly attach to the Dish Daddy wand (sold separately). The FlexTexture foam scrubbing head adapts, being soft in warm water and firm in cool water, providing extra cleaning power.

Designed with a hook and loop backing, the Dish Daddy refill heads are committed to reducing plastic waste. Resistant to stains, odours, and mould, the convenient refills easily rinse clean under running water.

Upgrade the dishwashing experience with the eco-friendly and efficient Dish Daddy refill heads in a delightful pink colour.

Evo lifestyle Products

T: 0330 2200671 UK - +44(0)1884 254013 INT

W: www.evolifestyle.co.uk / www.scrubdaddy.uk

4: Dish Daddy Pink

Introducing the Dish Daddy Pink – a revolutionary way to make dishwashing a breeze. Experience unparalleled ease with the Scrub Daddy soap dispensing Dishwand, setting it apart from any other in the market.

Similar to the renowned Scrub Daddy sponges, the FlexTexture foam head adjusts its softness in warm water and becomes firm in cool water, delivering enhanced cleaning efficacy. Unlike traditional dish wands, the Dish Daddy boasts a dual-seal design to minimize product wastage by preventing leaks. And now, it's available in a stylish pink hue.

Evo lifestyle Products

T: 0330 2200671 UK - +44(0)1884 254013 INT

W: www.evolifestyle.co.uk / www.scrubdaddy.uk

5: Beldray Ironing Board collection

Introducing a new collection of ironing boards from Beldray. Building on its ironing heritage, Beldray has utilised its expertise to design a comprehensive range of boards, with a board to suit every household. The Overdoor Ironing Board maximises space by hooking over doors to be easily stored away after use, making it a great option for those short on space. Meanwhile, the Supreme Comfort board (pictured) offers a premium experience, with an integrated clothing rail and extra thick felt underlay, great for steam stations. Matching accessories make it a trendy option for those who take pride in their utility room.

Beldray

E: sales@upplc.com

W: www.beldray.com

6: KitchenAid – Charcoal Grey Tools

Products New

Boldly designed to unleash creativity and set ideas free, KitchenAid premium tools and gadgets cover everything from prep to stirring, straining, serving and sautéing. Lifetime Brands Europe is on a path of continual innovation, bringing new product to market each season and is introducing a brand new colour – Charcoal Grey - into the tools range. All of the well-loved, bestselling KitchenAid tools are now available in the new Charcoal Grey colour, with a new soft grip silicone handle. Delivering style, performance and innovation, KitchenAid tools and gadgets are designed for cooks, not kitchens.

Lifetime Brands Europe

T: 01216 046000

E: saleseu@lifetimebrands.com

W: www.lifetimebrandseurope.com

7: Hamilton Beach VisionCook

Dual Air Fryer 9L

Hamilton Beach unveils the VisionCook Dual Air Fryer, featuring a sleek design and powered by Vortex technology for rapid cooking. With a generous 9L capacity, it can accommodate a full family meal, divided into two zones for versatile cooking options.

With Match Cook and Smart Finish, both zones are ready and cooked to perfection at the same time. Plus, the window lets consumers have a peek at their food without opening the Air Fryer. The VisionCook Dual Air Fryer 9L is exclusively available from EPE International.

EPE International

E: sales@epeinternational.com

W: www.epeinternational.com

T: 0844 800 8055

Scrub Daddy is launching a wide range of new products in 2024, including product innovation and seasonal ranges to boost sales. PH finds out what’s in store for the year from marketing manager, Lucy Williams.

CLEAN SWEEP

“We are thrilled to announce that Scrub Daddy has an exciting lineup of new products set to launch this year, showcasing our commitment to innovation in household cleaning,” enthuses Lucy Williams, marketing manager for Scrub Daddy.

Among the highlights set for launch in 2024, is the Scrub Daddy PowErase Gel, a powerful addition to the product range designed to make cleaning even more effective and efficient.

Lucy continues:

“Additionally, we are introducing a variety of seasonal shapes that promise to bring a fresh and unique twist to the cleaning routine. These shapes are not only functional but also feature designs which are entirely new and unseen, adding a touch of creativity to the cleaning experience. We can't wait for our customers to discover and enjoy these latest additions to the Scrub Daddy family.”

includes furnishing retailers with essential digital assets, such as high-quality images and product descriptions, to elevate their online listings.

“Additionally, we are committed to assisting with digital marketing strategies aimed at driving online sales, thereby benefiting both the retailer and our brand.”

Furthermore, Scrub Daddy extends its collaboration to the physical retail space by offering customised point-of-sale displays tailored to showcase the unique features and advantages of the products.

Lucy tells us: “Our support encompasses the provision of topnotch marketing materials, including eyecatching displays and promotional materials. To enhance in-store merchandising, we can offer planograms and suggested shelf layouts to optimise the placement of our products.

Scrub Daddy is poised for an impactful year with comprehensive marketing strategies strategically mapped out to champion its upcoming product launches.

Lucy concludes: “With a commitment to innovation and consumer satisfaction, our extensive marketing plans are designed to create significant visibility and resonance in the market. From engaging digital campaigns to captivating in-store promotions, we aim to showcase the unique features and benefits of our new products.

To bolster the success of its product launches this year, Scrub Daddy is wellequipped to provide comprehensive support to housewares retailers. Lucy explains: “Our online presence support

“Moreover, we are open to crafting exclusive offerings for individual stores, fostering a collaborative and mutually beneficial relationship with our valued retail partners.”

“Leveraging various channels, we will ensure that our message resonates with our target audience, driving awareness and anticipation. The planning reflects our dedication to not only introduce groundbreaking products but also to create an enduring connection with our customers, setting the stage for a successful and memorable launch year.”

Inset: The Scrub Daddy offering is set to expand in 2024.

Inset: The PowErase Gel is the latest addition to the Scrub Daddy range.

Right: The PowErase Gel is designed to make cleaning more efficient and effective.

Below: The PowErase Gel can be used in conjunction with the Scrub Mommy sponge.

BUILDING FOR SUCCESS

Having made its mark on the toy market, DKB Toys & Distribution is now focused on building a presence in housewares. The company has a range of new licensed housewares products to bring to market with a dedicated, experienced and passionate team. PH sits down with managing director, Chris Lohmeyer, to find out about its plans.

Astrong player in the toy industry, DKB Toys & Distribution was set up to change the face of the distribution market. The company has a clear aim to provide leading brands and ranges in a simple, accessible, fast way, thus making its retail partners’ lives easier.

the process of providing our retail partners with great products and we are able to be accessible to all, and provide an excellent service. Distribution doesn’t need to be complicated any more, it should be fuss-free.

Having managed some hugely successful product ranges in the toy sphere, gaining distribution with key national retailers nationwide, as well as a strong base of independents, DKB Toys & Distribution offers a fully B2B website, where customers can easily find product details, order small quantities and secure

Chris Lohmeyer, managing director, explains:

“Our mission is very simple. We want to simplify

“We have a low minimum order of £300 (UK mainland) and £600 for Ireland and islands, allowing customers to try new ranges with little risk. Our website enables customers to order easily and we guarantee orders will be delivered within 2-3 working days. It couldn’t be easier.

“We are on a mission to bring distribution into the 21st century and remove the unnecessary time and effort involved in ordering. Our team are always on hand to help and support when needed, so while the system is online and automated, retailers can always speak to real people and access support whenever needed.”

Inset: Uncanny Brands’ Harry Potter Waffle Maker.

Bottom left: The Stor range offers a variety of licences.

Below right: Zoe Holder, new business account manager.

Below: Chris Lohmeyer, managing director.

COMPANY PROFILE: DKB TOYS & DISTRIBUTION

The model has worked exceptionally well in the toy business and DKB Toys & Distribution has bought many successful ranges into the UK in huge numbers, including Crazy Aaron’s Thinking Putty. The team now has a range of housewares products to offer.

To begin the charge into housewares, DKB Toys & Distribution has appointed Zoe Holder as its new business account manager. Zoe has a wealth of experience in the housewares sector and will be known to many retail customers from her role at Groupe Seb where she managed the Tefal brand.

is really a no-brainer and they create great impulse purchases and gifting lines for housewares stockists.”

The Sandwich Toasters and Waffle Makers have an innovative feature which imprints a brand-specific logo or image onto the food. Harry Potter lovers can eat toast with Harry’s glasses and the signature lightning bolt, while Pokemon fans can serve up toasties with Pikachu’s face smiling up at them. New licences are being added to the offering regularly, tapping into key trends for children and young adults. Hello Kitty is set to join the Uncanny range later in 2024, with a Waffle Maker, Mini Waffle Maker, Sandwich Toaster and a Cake Pop Maker, opening up the range to a new demographic.

Chris says: “Zoe’s appointment demonstrates our dedication to providing the housewares sector with a strong team to deliver quality products. We have proved our model and our fantastic team’s ability and we are ready to create change in the housewares market too. We will continue to invest in the team as the business grows to support our customers and grow our offering.”

There is already a strong product offering for housewares stockists in the DKB Toys & Distribution portfolio, which offer something a little different for the shelves.

Chris tells us: “Our Uncanny Brands lines are perfect to elevate housewares retailers’ offerings. We have a licensed range of waffle makers, toasters and sandwich toasters from leading brands including Harry Potter, Pokémon and DC Comics starting from just £24.99 RRP. Stocking the products

DKB Toys & Distribution is also the exclusive domestic importer for the UK for Stor products, offering a range of licensed lunchboxes and drinks bottles, as well as the hugely popular Insulated Stainless Steel XXL Rumbler mugs, from leading brands including Bluey, Minecraft, Disney characters, PAW Patrol, Wednesday and more.

Stor’s offering will also soon expand into licensed nursery products such as bottles, dummies and weaning products, which sit perfectly in the housewares remit

“The licensed ranges we offer in housewares will bring something different to retailers and offer new ranges for seasonal sales during Christmas and back to school periods, and many more.

“We can also bring our toy ranges to the table, such as Crazy Aaron’s Thinking Putty, and a wide range of licensed collectables, which are great impulse purchases for very low RRPs and great margins and would work well next to the till for customers shopping with children in tow to pick up.”

While offering a range of products for housewares at a competitive retail prices, DKB Toys & Distribution prides itself on offering quality, dependable products.

“Our offering comprises quality, reliable mid to high tier products at a low price and high margin. Our returns rate is incredibly low at less than 1%, allowing retailers to buy with confidence.”

DKB Toys & Distribution also invests in instore and online marketing support for its retail partners. Chris explains: “We have a range of support available for partners who invest in our brands. Our in-store support can be tailored to suit individual needs with FSDU’s, POS options and more. We also provide high quality assets for online stockists, and easy to access product information to make listings fuss-free.”

Chris concludes: “We’re set up and ready to go with great products, an amazing team and a customer friendly organisation, and we’re excited to continue our move into the housewares sector.”

To find out more about the DKB Toys & Distribution offering, email zoe.holder@dkbtoys.com

Inset: The Pokémon sandwich toaster.

Right: Stor licensed lunchboxes.

Above left: DKB is the exclusive domestic importer of Stor products.

Right: Stor now offers licensed Insulated Stainless Steel XXL Rumbler Mugs.

THE GREAT OUTDOORS

As budgets continue to be squeezed and entertaining at home is becoming more popular, the garden becomes a natural extension of the home, while on-the-go products play into health and budget concerns. Key suppliers share how the outdoor dining sector is faring and what the current trends and new products are.

Eating out is, for many, a luxury in the current cost-of-living crisis, so consumers are socialising more at home. As the trend continues, many are seeing strong sales in outdoor products due to the popularity of barbecues, garden parties and dining in the great outdoors.

Phil Ellwood, managing director, Whitby & Co, expands: “We have seen a surge in

consumers enjoying outdoor cooking and dining in recent years. This demand does not seem to be going away any time soon, with a large volume of products catering to helping people make the most of the summer.”

Many are looking to find ranges for indoors and out. Hayley Baddiley, global marketing director, Denby, says: “Being able to confidently use the same products inside and out makes good sense and constitutes good value. Reduced disposable income usually means more entertaining takes place in the home and garden, especially for larger gatherings and homeowners make an effort to elevate these occasions. As Denby is dishwasher safe, it allows consumers to ditch disposable products, but minimise the hard work. Whilst a cost-ofliving crisis can dampen

demand in some areas, demand remains for great value, versatile, well-made pieces.”

Dining outdoors now seems to be growing outside of summer, too. Claire Budgen, commercial director at Lifetime Brands Europe, tells us: “Post Covid, consumers have embraced spending more time outdoors despite the weather and we’re seeing investments in making the outdoors almost representative of living/dining rooms.

Inset: The new Kiln Blue range from Denby combines glazes which are applied by hand to achieve unique effects echoing the movement of the sea’s waves.

Below: Mepal’s Silueta range is made from PP & PET which are lightweight, robust materials - a sustainable and recyclable alternative to melamine and single use tableware.

Right: French Knife brand, Opinel, from Whitby & Co, has released a BBQ set which features detachable spatula that slots into the handle of an outdoor cooking knife.

“Tablescaping is a fundamental part of creating the finishing touches, so we’re seeing great demand in specific outdoor dining collections, including our Mikasa recycled plastic tableware, but also our mainstream Mikasa tableware, linens and cutlery.”

The uplift in sales has not been universal, however. Christopher Gee, md of Peugeot UK, says: “The cost-of-living crisis has hindered sales of outdoor dining products. The boost Covid gave has slowed, but the spend on outdoor kitchens in particular, is still growing.”

Luana Leticia Molon, marketing manager at Tramontina, agrees: “The cost of living has contributed to lowering the interest of the public in relation to some new ideas and projects, but also in terms of the activities themselves that we are all passionate about, like outside get-togethers, barbecues, or just investing more in better cooking equipment.

“In such economic circumstances, it is common that attention switches towards getting the essential living expenses covered and less on expanding into what might be considered areas of additional enjoyment.”

In the on-the-go sector, there has been strong sales, however. Joe Stalder, country sales manager UK, Mepal, comments: “We are delighted with the growth in our sales over recent years. More markets are expressing interest in our products, driven by ongoing demand for food storage solutions offering convenience and the trend of outdoor dining and entertaining. We are also seeing consumers making more deliberate buying choices, resulting in increased demand for our sustainable, durable products.”

Claire furthers: “We are finding that on-thego products are more considered. Consumers still want to treat themselves to their ‘bought’ coffee, but when it comes to lunch, they can

save money from maxing batch cooking and leftovers, compared to the cost of buying from lunch providers. As a result, our sales on lunch bags and boxes are doing well.”

In terms of trends, sustainability and durability still lead the way. Luana explains: “Multi-purpose items are always on trend, but what’s here to stay are products that are made to last and, what is potentially more important, made with sustainable materials.”

Using outdoor space to its full advantage is also increasingly important. Hayley says: “We are now investing in outdoor spaces in the way we would any other room, turning them into areas for living, dining and entertaining.

“Denby has long been used by consumers for indoor and outdoor entertaining thereby reducing the need for a second set, saving on storage space in the kitchen and providing a far more sustainable option.”

Claire concurs: “There is a real demand for variety – ranges at desirable prices that can work across seasons and together, with consumers purchasing across ranges to create their own tablescapes. Retailers will see success by stocking a dynamic range. Sales are spiking for porcelain, stoneware and fine china tableware as consumers purchase with both indoor and outdoor entertaining in mind.”

The focus on cooking is as important as dining, says Phil: “Products to get people cooking over open fire have been a big trend and we see many consumers with

extensive outdoor kitchens. Petromax has a great range of products to do this, as its cast iron skillets are perfect for sizzling steak, or you can get inventive. using the Dutch Ovens to cook a curry over fire or bake bread.”

Health is a key focus. Joe expands: “Compartmentalised lunchboxes have been trending, with the cost-of-living crisis and emphasis on healthy lifestyles generating increased interest in meal prepping, and taking meals and drinks wherever you go.”

Whether consumers are buying for indoors or out, the focus remains simple. Chris concludes: “The main considerations for retailers and consumers when making buying decisions for outdoor dining are quality, longevity, design and low maintenance.”

Inset: Mikasa Eco Conscious dinnerware from Lifestyle Brands is made from recycled plastic and features earthy tones.

Inset: Peugeot Saveurs’ new Ceramic Serve Dishes retain the heat for second helpings and meet the trend for colour with Forest Green, Yellow and Blue for a Mediterranean look.

Inset: The Portable BBQ Flat-packed Charcoal Grill from Tramontina is easy to set-up and compact, so can be taken anywhere easily.

The Guzzini Italian Look:

tables with good taste, colour and originality.

Distributed

T: +44 (0) 1488 686572 www.eddingtons.co.uk

Announcing Table Decor , an exclusive melamine collection that celebrates style, convenience and durability. Products are manufactured with care and attention to details, using choice quality materials and fresh, evocative details: ideal for both formal meals and more casual entertaining, indoors or in the open air. Designed by Pio&Tito Toso, the range of decorated melamine table accessories includes the place-setting of dinner, soup and side plates, offered together with 2 bowls of 30 and 22 cm and three serving-dishes, two (one extra-large and one medium) oval and one (smaller) rectangular.

The Blues decor, designed by Nikla Cingolani, gives these products all the vitality of the sea: its bright blue colours and curvy patterns remind us of summer, the fresh, cool water and the stunning views from a boat or a poolside.

All Table Decor programme products are closely matched with the main Guzzini table collections such as Dolcevita, constructing a complete offering with high visual impact to create a table decoration total look.

Feeling cutlery, a strictly Made in Italy collection, has always been a bestseller in the Guzzini catalogue. There are now 4 new colours for all the Feeling line table cutlery, including the dessert cutlery, steak knife and butter knife: amber, emerald, amethyst and turquoise, which now match the Feeling cutlery with all the rich Guzzini assortment of beverage ware.

And the range of Dolcevita, created for everyone who likes to add colour to their daily lives with products attractively

styled in good materials, is now extended with new articles. Like all Dolcevita items, the new entries are in bio-based plastic, concrete proof of Guzzini’s commitment to the environment; the company has fielded all its technological know-how to create a collection with an optimal blend of aesthetics, function and value. These principles are now embodied in a round, appealing Ballon pitcher with transparent handle on a clear coloured body, a low tumbler which reinforces the glamorous mood of a sit-down dinner or a cocktail buffet and, to finish, an elegant two-dish hors d’oeuvres set, perfect for crisps, pistachio nuts, peanuts, olives or small snacks. The dishes can be used singly or together. The Dolcevita collection is a fine blend of colour, design and Italian manufacturing, with a distinctive, elegant style that combines looks and function. Dolcevita springs from the creativity of Pio and Tito Toso.

Balloon pitcher

Feeling Collection

Dexam has been at the heart of many kitchens for over 65 years. One of the biggest success stories for the brand was the launch of its Sintra tableware collection in 2023. PH catches up with Bryony Dyer, Dexam’s managing director, to hear how the collection has been extended this year.

FOR ALL SEASONS TABLEWARE

Award-winning and highly coveted

Dexam’s Sintra collection reached the finals in the 2023 Excellence in Housewares Awards. Bryony explains how the recognition for the collection didn’t stop there: “Our Sintra collection has remained a consistent bestseller and not only caught consumers’ and retailers’ attention but is being picked up by national press. Products have appeared in Good Homes, Ideal Home and Bella magazines. The Independent also crowned our Sintra Wine Cooler a ‘Best Buy’ in its INDY Best review of the year.”

Seasonal home entertaining

The rise in popularity for Sintra ties in with the current retail landscape. Sales of homewares rose sharply in 2023 as people ate out less and entertained at home. It comes as the cost of living remains high – something Dexam was conscious of when looking at the collection’s future. Bryony explains: “For 2024 our product team wanted to widen the appeal. We decided to extend the collection and have launched two new colours and additional pieces to suit year-round entertaining.”

The first new colour is an earthy Stone. The natural shade makes it suitable for any room and can be updated with accessories to add pops of colour any time of year. The second colour, a Duck Egg blue, Bryony suggests: “is aptly named and marks the arrival of spring and Easter but also works for summer dining or creating a wintery feel at Christmas.”

Also new for 2024 are seven additional pieces to allow for entertaining on different occasions. “We have oil drizzlers, carafes, tumblers, olive dishes, bread baskets, napkin and placemat sets plus chip and dip bowls,” Bryony continues. “The chip and dip bowls are perfect for snacking and sharing food when guests are over. The olive dish is great for pre-meal appetisers and the carafe works with red and white wine, water or cordials.”

Sustainable at the heart

Dexam was keen to use sustainable materials and Sintra uses terracotta, recycled cotton and eco-friendly mango wood. A new material for 2024 is 100% recycled glass made in Spain. Bryony explains the process: “Used glass is collected and transported to a local recycling plant. Here the glass is treated and selected according to quality, then crushed into cullets. The cullets are then placed in ovens, without any additives, at 1460ºC, melted and poured into moulds. This process means reducing the space in landfill. It saves 25-32% more energy as recycled

glass cullets melt at a lower temperature compared to making glass from raw materials. It also results in less emissions of nitrogen oxide and carbon dioxide, reducing air pollution by 14-20%.”

Dexam’s full Sintra collection is available to order now and includes terracotta jugs, wine coolers, tapas dishes, oil drizzlers and olive dishes, recycled glass tumblers, carafes and oil drizzlers, mango wood salad bowls, salad servers and chip and dip bowls and recycled cotton bread baskets, napkin and placemat sets and bread baskets.

Above:

1: Thermacell Halo Mini Protector

Thermacell devices create a zone of protection. The Halo Mini targets mosquitos and midges with a minute dose of active ingredient that disrupts their sensors, irritates them, and drives them away without having the same effect on larger beneficial insects.

With no noise or scent, the compact, portable, and sleek device looks great on any patio. Designed to be easy to use, simply insert the heat-activated mat, a butane cartridge, and turn on. Great for the garden, park and even the beach, the Halo Mini comes with 12 hours of protection included (with refills available to buy separately).

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

2: Duralex glassware

As consumers gather for al fresco dining and entertaining, Duralex glassware emerges as the ideal companion for outdoor escapades. With its durable construction and vibrant colours, which withstand the rigors of outdoor use, Duralex glass effortlessly elevates any summer gathering. From refreshing cocktails to colourful salads, the glassware adds a touch of elegance to outdoor table settings.

So, whether it's a laid-back barbecue with friends, or a picnic in the park, trust Duralex to enhance outdoor living experiences with style and resilience.

Duralex

E: duralexukc@lmfv.fr

3: NoStik BBQ Liner

With the reusable BBQ Liner by NoStik, BBQs can be kept free of crumbs and grease and is specifically designed to prevent food from sticking to the grills and falling through the racks, all whilst maintaining authentic grill marks on food. The NoStik BBQ Liner is made for easy cleaning, and also enables fat-free cooking thanks to its non-stick properties which remove the need for lubricating oils.

The food-safe, non-stick coating not only withstands heat up to 260°C but is also long lasting, making the liners durable and reusable.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

4: Salter Precision Meat Thermometer

The Salter Heston Blumenthal Precision Meat Thermometer is a culinary essential when it comes to BBQ season. Ensuring meats are cooked to perfection every time, the digital meat thermometer provides accurate readings five times faster than a standard kitchen thermometer, making al fresco grilling as convenient as possible. Quick and easy to use, it has a response time of five seconds, with temperature measurements ranging from –45 to 200 °C, and can measure increments of 0.1°C for ultimate accuracy. Weather and water resistant, the durable temperature probe includes a silicone casing and probe case for safe, convenient storage.

Salter

E: sales@upplc.com

W: www.salter.com

5: Viners BBQ set

Elevate BBQ experiences with the Viners Three Piece BBQ set. The set includes a turner with a sharp edge, a carving fork and a pair of tongs. Each utensil has been designed with a polished finish on the ergonomic handle, ensuring users can grill like a master chef. Made from high quality stainless steel, the BBQ tools are designed to withstand outdoor cooking over fires and hot coals.

The Rayware Group

T: 0151 486 1888

E: trade@rayware.co.uk

W: www.rayware.co.uk

6: Salter Precision 3 in 1 Timer

Timing is everything when it comes to grilling up the perfect BBQ. Guaranteeing accurate results, the Salter Heston Blumenthal Precision Indoor/Outdoor 3-in-1 Kitchen Timer is the ideal accessory for cooking all kinds of foods on the BBQ and features a turn reminder for evenly-cooked steaks and burgers. The waterresistant timer is coated with a durable silicone cover for outdoor use – perfect for the great British weather.

Salter

E: sales@upplc.com

W: www.salter.com

7: Klean Kanteen Rise Wine Tumblers

Klean Kanteen’s Rise Wine Tumblers offer a sophisticated, reusable, stainless-steel wine tumbler for dinner parties or garden parties. Available in five elegant, nature inspired colours, add a splash of colour to the table with Rise. Crafted from 90% postconsumer recycled steel, Klean Kanteen is also the ultimate sustainable option. Distributed in the UK and Ireland by Whitby & Co.

Whitby & Co

T: 01539 721032

E: sales@whitbydistribution.com

W: www.whitbydistribution.com

Cast iron is the ultimate material to use when cooking outdoors. It’s robust, durable and the excellent heat conductivity of the finepored cast ensures consistent cooking results.

Whether at home, on the grill or directly in the fire, Petromax have all the cast iron products for your outdoor cooking needs. The versatility of these products means that they can also be used at home as well!

Distributed in the UK and Ireland by: Whitby & Co (UK) Ltd

sales@whitbydistribution.com

1: Brabantia introduces Refresh & Steam

Airing and steaming clothes saves washing and time compared to ironing – and this spring Brabantia has a solution to make refreshing and steaming clothes even easier, in style. Meet the new Brabantia Refresh & Steam collection: Laundry accessories that help put pressure on pesky creases, no ironing board needed. This new collection consists of innovative Steam Boards, Steam Clothes Hangers and a Door Steam Blanket, as well as a sleek compact clothes rack and Dressboy ladder to help refresh worn clothes.

Brabantia

E: sales.uk@brabantia.com

W: www.brabantia.com/uk

2: Brabantia’s trendy new colour palette

Colours can make a world of difference. And with Brabantia, consumers can add colour to their home with ease. For 2024, Brabantia has created a beautiful blend of new colours across all steel products; a luscious Jade Green, enticing Mellow Yellow, smooth Satin Taupe and Confident Grey. Brabantia has also extended its Mineral Infinite Grey and Soft Beige products. Made to mix, match, and suit your mood. These new hues are available on Brabantia NewIcon and Bo Pedal Bins, Touch Bins and Bread Bins from March 2024.

Brabantia

E: sales.uk@brabantia.com

W: www.brabantia.com/uk

3: Design Ice Cream Machine Advanced Control

Getting geared up for summer, Gastroback has launched a 2 in 1 ice cream and yoghurt maker, the Design Ice Cream Machine Advanced Control. Thanks to the efficient yet quiet 180W cooling compressor, the temperature can drop to -30°C in just a few minutes and is immediately ready for up to 1.5l of ice cream per hour. There is an XL touch-screen on the front of the stylish stainless steel product, with a transparent lid on the top and a refill flap for adding ingredients.

Gastroback

E: marcus.lux@gastroback.de

W: www.gastroback.co.uk

4: Make & Take Insulated

Lunch Pot

Brabantia’s finest lunch companion, for hot (or cold) food-the-go, the Make & Take Insulated

Lunch Pot (0.5L) is designed to keep food warm for up to eight hours, or cool for 12 hours. This is a 100% leak-proof, stylish travel thermos bowl, with a separate clear top compartment lid for dry additions. Made from stainless steel, and 97% recyclable after use.

Brabantia

E: sales.uk@brabantia.com

W: www.brabantia.com/uk

5: EasyClip

Products New

Click, seal and store. With only one click the EasyClip lid closes the container air and aroma tight. The innovative food storage box makes it easy to prepare meals, store them in the refrigerator or freezer and heat them up in the microwave or oven. The versatile kitchen staple is available in durable plastic and glass.

Mepal

T: +31 573 820800

E: Export@mepal.com | Joe Stalderj.stalder@mepal.com

W: www.mepal.com

6: Modula

No matter how demanding the needs are: Modula storage boxes are designed for it. The Modula series from Mepal consists of rectangular and square storage boxes and fridge boxes. With their transparent boxes and lids, they range offers an instant view of the contents, whether they are used in the kitchen drawer, the kitchen cabinet or in the refrigerator.

Mepal

T: +31 573 820800

E: Export@mepal.com | Joe Stalderj.stalder@mepal.com

W: www.mepal.com

Product Directory

Housewares | Electrical SDA | Scales

1: Design Ice Shaver

Consumers are looking for long-lasting quality appliances, where versatility is a key requirement, as is ease-of-use. Contemporary and timeless looks are also important decision-making factors and the new Design Ice Shaver from Gastroback ticks all the right boxes. The Design Ice Shaver enables the preparation of ice for slush drinks, shaved ice for cocktails and the popular Hawaiian trend of snow cones, plus refreshing desserts, quickly and easily. It will also process frozen fresh fruit, juice, coffee, milk and yoghurt.

Gastroback

E: marcus.lux@gastroback.de

W: www.gastroback.co.uk

2: Vacu Vin LOOP Wine Saver

Seal it, save it, enjoy it later. Inventor of the original wine saver, Vacu Vin, has now redesigned and reimagined its iconic accessory and offer LOOP for 2024. Remove air from opened wine bottles, slow down oxidation and preserve flavour and aroma. Available in four eyecatching unisex colours and made from 98% recycled plastic with 90% recycled cardboard packaging. Made in Netherlands.

Haus

T: 01782 572910

E: info@inthehaus.co.uk

W: www.hauswares.co.uk

3: KitchenAid Sinkware

Introducing KitchenAid Sinkware. A first for KitchenAid in the UK and Europe and bolstered by 20 years of product development and sales performance in other global markets. Because not all kitchen tools can be placed in the dishwasher, and to further assist consumers in the complete cooking process, the new sinkware launch covers everything from dish and drying racks, to cleaning brushes and caddieseverything a cook needs for clean-up - with the design, durability and performance one expects from KitchenAid. From the smallest of kitchens to the ones which make a statement, KitchenAid has a variety of items to ensure function and aesthetics are perfectly balanced.

Lifetime Brands Europe

T: 01216 046000

E: saleseu@lifetimebrands.com

W: www.lifetimebrandseurope.com

4: La Cafetière

Full of bestsellers and award-winning products, La Cafetière is a complete tea and coffee solution. Addressing the need for sustainable on the go hot beverage solutions, La Cafetière has introduced The Beanie - a brand new range designed for sustainability and made from 30% recycled coffee husks, a by-product of coffee production. BPA free, reusable and leak proof, this new range comes in three café ready sizes. Also available in the same recycled material is the La Cafetière Renew Knockbox Composter. Designed specifically for brewing waste including biodegradable tea bags, loose-leaf tea and coffee grounds –the composter is ideal for use in the garden. A drip tray retains excess moisture from the contents and can be easily removed for use in watering plants.

Lifetime Brands Europe

T: 01216 046000

E: saleseu@lifetimebrands.com

W: www.lifetimebrandseurope.com

5: Egg Choco Mould by Carambelle

With Easter just around the corner, stock these professional Egg Chocolate Moulds. Easy-to-use blister set for use with any type of chocolate to create egg gifts at home. You can even fill with sweeties or chocolate eggs to surprise friends and family. A personalised way to say Happy Easter. Contact Eddingtons for other unique spring baking ideas. Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

6: AnySharp Evo

Products New

Experience the sleek upgrade of AnySharp Evo with its modern aesthetic, matte finish, and tungsten carbide tools for unparalleled sharpening. The covered receptacle ensures clean surfaces, sharpening the entire blade. A 30% boost in suction power enhances reliability. The concealed handle adds to its neat design. Unleash precision with AnySharp Evo.

Aydya

E: clark@aydya.co.uk

W: www.aydya.co.uk

7: Hamilton Beach Ella Collection

Hamilton Beach is expanding with the Ella collection, a range of stylish designs comprising of a Kettle, two slice Toaster and a Filter Coffee Machine to integrate seamlessly into any modern kitchen. With its blend of contemporary design, practical features, and trendy colours, the Ella collection is sure to resonate with consumers seeking to enhance their kitchen aesthetics while prioritising convenience and performance.

Available in four matt finish colours - latte, white, black and mint The Hamilton Beach Ella collection is solely available from EPE International.

EPE International

E: sales@epeinternational.com

W: www.epeinternational.com

T: 0844 800 8055

SHELF PORTRAIT 6

THE SHOP’S CURRENT BESTSELLERS BY VOLUME:

THE TOP CILLA & CAMILLA

l Oxo Good Grips utensils

l Kilo Scrubbies

l Elite cake tins

l Thermometers - oven, fridge, meat, milk

l Small veg/prep knives

l Silicone bakeware/cake tin liners for use with Air fryers

The best thing

Richard Barker, owner, tells PH: “Its prime location in the centre of Bridport and the range and depth of stock across just over 1,000 sq ft of trading space are the best things about our shop.”

Recent changes

“We’ve recently increased the range of cookware we offer instore - pans, fry pans etc.”

Dorset Retail has been trading for 13 years and runs four Cilla & Camilla shops - two giftware/homeware stores and two cookshops. One of the cookshops - in Sherborne - was purchased as a trading entity in 2012, while the cookshop in Bridport opened in 2021. Owner Richard Barker tells us more about it.

Facts and stats

l The Bridport store is around 1,000 sq ft.

l The shop carries approximately 7,000 SKUs.

l “The shop is overseen by a manager Jane Gibson, who also has responsibility for our gift/homeware store in the town. She is supported by a team of five or six part-time staff.”

Trading status

“I’d describe trade at the moment as steady, unspectacular, but adequate.”

Best recent customer

“Our best recent customer had just moved into a new home locally. They bought a set of

ON THE WAY UP

“Cast Iron cookware Anything connected with bread making.”

UPS AND DOWNS

“Premium priced kitchen linen.”

Kuhn Rikon pans, a Le Creuset Casserole and Kettle, a Kuhn Rikon wok and sauté pan, silicone utensils and more.”

Marketing plans

“As part of the promotion of all four shops, we use social media (Instagram, Facebook), as well as the paper-based monthly West Dorset Gazette.”

Latest additions

Woll Cookware is the newest supplier to Cilla & Camilla. “Woll supplies non-stick pans with detachable handles. They have a number of ranges. We keep eco-lite and Diamond-lite.”

Events

“We do not run events in our shops. We do not find them a particularly worthwhile way to promote the business.”

Inset: Cilla & Camilla has a prime location in the centre of Bridport.

Inset: Bridport cookshop manager Jane Gibson with cookshop staff member Diana Segal.

Inset: The Bridport store is around 1,000 square feet.

Inset: Cilla & Camilla has recently increased its cookware offering in store.

Inset: The shop carries approximately 7,000 SKUs.