Licensing Source Book Europe Spring 2016

Š 2016 Viacom International Inc. All Rights Reserved.

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Huge thanks ir to everyone for the nch support in our lau e.net, of LicensingSourc r. our daily enewslette Tell us your news!

Leader

Above: Some of the LSB team (left-right Jakki Brown, Sam Loveday, Ian Hyder and Rob Willis) at the recent Light Fund Quiz night, held at Emirates stadium, home to Arsenal FC with the Gunnersaurus (he is the green furry one).

This time last year we were all still in Frozen mode, rejoicing

experienced golfers and complete novices) which is taking

how movie licensing had fared so well. This continued over

place in Warwickshire on May 12 – and the dates are soon to be

the last 12 months with Minions and, of course, there has been

confirmed for the London Karaoke and the Treasure Hunt.

the phenomenal box office success of Star Wars, the Force

Another big date in the industry diary is April 20, when the

Awakens. So what’s next? Is it time for a big new force,

inaugural Brand & Lifestyle Licensing Awards will take place at

maybe from the TV world (in all its guises) or from the

The Dorchester Hotel (see pages 26-32). There is still time to

digital/gaming arena.

enter these special awards (closing date is February 3), with

There certainly seems to be some high hopes out there, knowing which one will reign supreme time will tell.

This is a big year for The Light Fund charity and no mistake. In 2015 we raised an astonishing £150,000, meaning we have been able to fund 30 different charity projects for this year (see

entering being entirely online (www.brandlicensingawards.co.uk).

We are also working on the entry forms for The UK Licensing Awards 2016, which will go live in mid February.

But we don’t want to wish your life away, and look forward to

pages 20-23). It is incredible that, thanks to the generosity of

meeting up with you at any of imminent

those in the licensing industry (not just in monetary terms, but

trade shows.

in time, passion and hard work) that we are able to make a difference to thousands and thousands of people’s lives all over the world.

This year, 2016 with a fair wind we will reach our £1 million fundraising milestone (since we started The Light Fund in 2004). We have some great events for you to put in your diary.

Firstly there is the Northern Event (taking place in Manchester on March 17) and then there’s the Golf Day (for with

Happy 2016 Jakki Brown, Ian Hyder, Rob Willis, Sam Loveday, Fiona Pavely, Michelle Broad and Keith Pashley The LSB team PS. With this issue - enjoy the special DHX publication.

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Samantha Loveday, Michelle Broard and Keith Pashley - Wordsmiths Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2016. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.thelicensingsourcebook.co.uk

Publishers of

From baby to toddler to starting school

LICENSING SOURCE BOOK EUROPE 2016

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THE ORIGINAL

SPORTS MERCHANDISE & LICENSING SHOW IS BACK AT THE BRIDGE

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Chelsea FC are hosting the Sports Merchandise & Licensing Show, to be held on Monday 14 November 2016 at Stamford Bridge.

Book a stand with us and in return we can offer you: Low and super competitive prices, email now for a quote: merchandiseshow@ChelseaFC.com On site facilities: two modern and stylish hotels with preferential room rates, plus two top class restaurants, Marco Grill and Frankie’s Sports Bar & Diner Easy transport links

To book a stand or to register free of charge as a visitor, visit:

SPORTSMERCHANDISEANDLICENSINGSHOW.COM 005 00251

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11–13 October Olympia, London

WHERE BRANDS

BLE is the largest and most prestigious licensing event in Europe where the leading owners of the hottest brands, characters and images come to meet with retailers, licensees and sales promotion professionals to build strategic partnerships.

If licensing is part of your business, can you afford not to be involved in Brand Licensing Europe 2016?

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Official publication:

Provider of:

Sponsored by:

& T R EN TE M AC AIN AR RT CH NTE E

Organisers of:

& DS LE AN STY BR IFE L

Organised by:

www.brandlicensing.eu

T, IGN E AR ES AG D IM &

For more information about exhibiting or visiting please visit:

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What’s Inside?

8-9 Downes & Out

70-71 Nurturing

12-15 State Of Nation:

Celebrity Seeding

Corporate Happenings

72-75 Chapter & Verse From David Riley

18-19 Movers & Shakers

76-81 State Of Nation: Schoolers

20-23 The Light Fund

84-87 Licensees Share Their Predictions

Beneficiaries

90-91 Corsair’s Sweet Smell Of Success

24-25 Statistical Evidence 26-27 The Lowdown On The

92-93 The Wacky World Of Adventure Time

Brand & Lifestyle Licensing

96-97 State Of Nation: Adult

Awards 2016 (B&LLAs)

98-101 The Catwalk Of Licensed

28-29 The B&LLAs Categories

Fashion Collaborations

30-32 Views From the

102-103 Insight Into Forever Collectibles

B&LLAs’ Sponsors

104-106 Joining The Gaming Community

33 Wow Stuff’s Gifted Move

108-109 Fighting The Copycats

34-37 The Licensing Fairy

112-114 State Of Nation: Brands

Grants Wishes

115 Picture This: National Gallery

40-43 The Movie Business

118-119 State Of Nation: Sports

44-45 State Of Nation: Nursery

121 The FA Prepares For Euro 2016

48-51 Marking

122-123 Team GB Flies The Flag

Milestones

126-127 State Of Nation: Art & Design

52-55 State Of Nation: Preschoolers 56-57 Licensed Merchandise Shows

130-211 Licensed Properties Fanfare 212-257 Licensees Showcase 260-271 Listing of Licensed Properties (of LSB advertisers in this issue).

Off At Spring Fair 60-61 Toy Store Opens Its UK Doors 62-65 Retailer Round-Up 66-69 Treats At The Toy Fair LICENSING SOURCE BOOK EUROPE 2016

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Downes & Out

Naked Truth A recent article with the headline ‘Star Bucks’ in the Sun on Sunday piqued the interest of Start Licensing's founder Ian Downes. His expectations of reading another positive editorial on the (at the time, impending) Star Wars blockbuster were scuppered and it set him thinking about what this means for the wider licensing industry.

T

maybe extending this formal process to a more he Sunday Sun ‘Star Bucks’ article wasn't informal instinct for thinking through campaigns positive; it was quite the reverse and was and campaign positioning. the newspaper equivalent of the little boy A simple step to consider would be to maintain who blew the whistle on the Emperor's some presence in the market for products that are New Clothes. available at lower price points for consumers on The theme of the article was that a lot of the restricted budgets. This is particularly true I think merchandise being produced was, to quote the in the case of 'hot' article, a "rip off". While it is easy to dismiss it as properties - it is a being ill informed it did stop me in my tracks and good thing to do but encouraged me to reflect on the fact that we, as also makes an industry shouldn't be complacent. It is easy to commercial sense. gallop on our horse in the buff and ignore the As an industry we little boy's comments while hearing only the should try to take a cheers of the crowd. more long-term view We are right to and take leadership in celebrate and certain issues. Another enjoy success, topic we should be but I think there mindful of is around is also the need issues such as for us as an Above: Successful packaging and recycling. Again I am industry to be consumer mindful of products such as a not arguing we should be pioneers, Jackie CD have led but developing a mindfulness consumers and to testing Jackie the Musical. about issues would reflect well think about on the industry. things like Above: This article in the Sunday Sun set Ian Downes on a train of thought With the all encompassing licensing product pricing, availability and about the licensing industry.

Below: Ian Downes (left) with Danilo’s programme that is associated with a creating a balanced range of Trevor Jones at the recent Character top class property like Star Wars it is products. I think the industry does Exchange event. easy to think that licensing is a narrow business take a considered view on things and in dominated by toys, apparel, accessories and gifts. most cases licensing programmes are Clearly market segments like these built in a balanced and measured way, are high yield and are the public but we have to recognise collectively face of licensing - hence The Sun that we have a 'social responsibility'. focusing on these kinds of Indeed in certain product categories, products. But this is not such as apparel and toys, the sense the whole picture and of responsibility is inbuilt with indeed as the 'high regards to issues such as street' and 'grocery' sourcing and labour. It is

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Downes & Out

Different Strokes

Ian Downes highlights his top creative licensing picks of late: l THABTO's Subbuteo range, which includes a bottle opener and a cruet set using the iconic Subbuteo footballer figure. I have spotted the products in a diverse range of retailers.

Above: The theatrical production of Hetty Feather from Jacqueline Wilson's book has breathed new life into the property.

retail channels get more competitive it is important that the industry looks to other channels. As businesses such as Disney become more efficient at retail management, partnerships opportunities for competitive brands will be reduced. If you are hot you are hot and retail space will open up, but if you are an evergreen or a new property without a fully formed retail marketing programme doors may not be so readily opened to you.

A really good example of a licensing 'success story' that goes under the wire is that of theatre productions. In my own experience we have seen the great success of Hetty Feather - a theatrical production based on Jacqueline Wilson's successful book of the same name. The theatre production has allowed the story to be enhanced and developed. It also dovetails with the BBC television programme and an exhibition at the Foundling Museum. Putting all these elements together creates a solid 'media' platform for the brand and adds momentum to the programme.

The additional benefit of activities like stage shows are merchandising sales at venues, links to create competitions and PR. Theatre productions can also provide properties with a new focal point and way of interacting with consumers. Based on recent consumer product development it was felt that Jackie (the publishing brand owned by DC Thomson) had the potential to be developed as a musical, targetting primarily a female audience focusing on music from the 1960s and 1970s, but interwoven with a

Right: THABTO's Subbuteo range includes a bottle opener.

Below: Biscuiteers The Snowman and The Snowdog biscuits have delicious appeal.

l The Biscuiteers’ range of The Snowman and The Snowdog hand decorated biscuits. Not only is this a very apt use of this classic license, but the licensee has recognised that the licence can be used to create retail theatre. l Marmite and other brands such as London A-Z being used by Foska to create cyclewear. This is a really good example of how a specialist business sector has recognised that cleverly selected licences and good design can create interest in their product and develop new reasons to purchase. And, the addition of a ‘Hate Jams’ Above: Brands have tied up with slogan on the shirt back cyclewear supplier Foska to adds a touch of humour. create impact and cut-through.

narrative storyline. The concept has been tested successfully regionally, meaning there is more confidence for a national tour. The musical will be a catalyst for other licensing activities and is breathing new life into a classic brand.

Maybe the time has come for us to act in a more mature way as an industry recognising our position in the consumer marketplace and the influence we can have for good. I also think we should be proud of our accomplishments and celebrate the creativity within our industry - The UK Licensing Awards help us do this, but I also think as individuals we should be more confident in our industry and be confident about being ranged alongside other marketing disciplines as a legitimate and meaningful business. The industry has grown up but don't worry, grown-ups can still have fun!

LICENSING SOURCE BOOK EUROPE 2016

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State Of The Nation: Corporate

Business matters From industry show newcomers, company restructures, big name exec moves and marathon plans, 2016 certainly hasn’t got off to a quiet start. LSB takes a look at some of the big corporate news.

Mind Candy restructures

Some key names have left Mind Candy as part of a restructure at the company, although it insists that it is still committed to licensing.

Darran Garnham, formerly Mind Candy’s chief commercial officer & president of entertainment has joined Universal as EMEA international consumer products at NBC Universal (see page 18-19). Sam Ferguson, former director of licensing and retail, has taken up a new role with Jazwares, becoming the company’s senior director of licensing and retail. He joined Mind Candy in 2012, working his way up from senior consumer products manager.

Meanwhile, Dave Tovey has joined DHX as business development manager EMEA – he had been at Mind Candy since 2011, most recently as licensing and retail manager.

In a statement, the company said: “Mind Candy is currently restructuring the business and bringing all of its team back under one roof in London. As part of the process some teams may be reduced in size, including licensing.

“However, Mind Candy are committed to their partners and will continue to support the World of Warriors licensing programme.”

In November, Mind Candy confirmed it was closing its Brighton studio, Candy Labs, where World of Warriors was developed.

The company’s latest financial report to

Companies House revealed a 57% fall in revenues from £30.6m to £13.24m in 2014, with the licensing arm seeing merchandise sales falling from £12.8 million in 2013 to under £3 million in 2014. Reports also appeared in the national media earlier in January of Mind Candy entering negotiations to extend the terms of a £6.5 million longterm loan with Triplepoint which it took out in 2014.

Above: Mind Candy remains committed to World of Warriors and its partners.

Marathon heroes Five brave licensing executives will be tackling the 26.2-mile London Marathon course in April – Above: Global Licensing’s and will be looking to raise as Colette Smyth is ready for the 26.2-mile London much as possible for The Light Marathon challenge.

Fund in the process.

Simon Foulkes, sales and marketing director at Rainbow Productions; Simon Gresswell, vp Europe at IMG Worldwide Licensing & Consumer Products; Graham Saltmarsh, licensing director at Cartoon Network; Colette Smyth, director at Global Licensing; and Ian Wickham, director of Licensing Link will all be lacing up their trainers, stretching their hamstrings and packing in the practice miles between now and Sunday April 24.

All five are running for The Children’s Trust – one of the charities supported by The Light Fund.

You can follow their progress online at LicensingSource.net through a series of training dairies.

Universal beefs up licensing team NBC Universal has started 2016 with a bang, showing the licensing industry it means business by appointing former Mind Candy executive Darran Garnham to its consumer products team.

In his new role as vp of consumer products EMEA, Darran will oversee all aspects of business strategy and development for Universal’s Minions and Jurassic World franchises.

He will also develop nascent IPs, such as the hotly tipped The Secret Life of Pets.

Universal starts 2016 having enjoyed a stellar period at the box office in 2015. The studio had the third and fifth biggest films of the year in Jurassic World and Minions, while Fast & Furious 7 and Fifty Shades of Grey were also in the top ten.

This helped it to gain a 21% share of the overall UK market and gross $497.9m for the year.

The Secret Life of Pets has been tipped by a number of licensees as one to watch this year (see pages 84-87), while 2017 will see the launch of Despicable Me 3.

Darran joins the company after six years at Mind Candy, where he helped to grow Moshi Monsters into a $1 billion brand across film, music, retail, digital and live events.

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Above: As well as the Minions, Darran will be handling Universal brands including Jurassic World and The Secret Life of Pets.

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State Of The Nation: Corporate

DHX and Mattel join forces

DHX Media and Mattel have teamed up to develop a range of new, multi-platform content inspired by the Bob the Builder, Fireman Sam, Little People and Polly Pocket properties.

The two companies will jointly fund, co-develop and co-produce new episodic, short-form and long-form content for the Mattel properties, designed for a variety of traditional and digital platforms. Above: New content for Bob the Builder will be created.

DHX Distribution will manage global sales of existing and new content for the four brands. DHX Studios will collaborate with Mattel to develop and produce multiple new seasons, while Mattel will oversee global brand management and all other lines of business.

“The partnership plays extremely well to our complementary strengths – global content creation and distribution for DHX, and brand management and development for Mattel – and creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world,” said Dana Landry, ceo of DHX Media.

TLP bolsters portfolio

Those Licensing People has added a clutch of new additions to its portfolio.

The company – headed up by Russell Dever – is currently experiencing a period of strong growth. The agent will be expanding into new premises in January, and is also seeing healthy interest in the production side of its business.

The four new brands joining its portfolio this Above: Anglo/Indian chocolatier year are Om Nom from Duke of Delhi is just one of the new Cut the Rope, upscale Anglo/Indian chocolatier brands in TLP’s portfolio.

Duke of Delhi, kids clothing brand Zuma the Dog and craft-based property, Button Girl.

“2016 will be our fourth year as a licensing agency and we are now representing a diverse and exciting portfolio of properties and brands,” said Russell.

“We are expanding into new premises this month [January], fortunately at the same site so minimal disruption to our principals – but we have to create space in anticipation of new staff joining the business in the first quarter of the year and an expansion of our on-site studio work.”

Russell continued: “We are experiencing a period of dynamic growth with both our own shows in production and with further third party rights to come early in January.”

Raydar Media opens its doors Former Target Entertainment co- Above: From left, Raydar founder, Alison Rayson, is back Media’s svp global licensing, Pindy O’Brien, in the licensing business – founder Alison Rayson and officially launching Raydar Carmel Travers, executive Media at the end of last year. producer at Essential Alison has been involved in the Media, the company behind TV business for over 20 years, Sydney the Sailboat. and founded Target in 1998.

She has set up Raydar Media with her brother, Chris Rayson, while Pindy O’Brien – formerly of FremantleMedia – has taken on the role of svp of global licensing.

Shane Lowe is head of TV sales, while former Hasbro exec Richard Bickersteth is also a shareholder.

The company – which is open to co-production, executive production and licensing – showcased new launch Sydney the Sailboat at BLE, which is made by Essential Media.

Other properties on the roster include Teacup Travels, Olive the Ostrich and Mouse and Mole, which has been adapted as a one off animation from a successful book series.

“We’re delighted to be able to use our extensive TV, licensing and commercial expertise to co-produce, distribute, licence and secure finance for programmes,” Alison commented.

IFL Science reveals licensing ambitions

Below: Global Merchandise believes there is a wide range of opportunities for licensees with IFL Science.

IFL Science is aiming to further expand its brand in the licensing space – appointing Global Merchandise as its exclusive licensing and retail agent for UK and Eire markets.

Global’s remit is to bring IFL to the masses, and the company will be targeting product categories including apparel, homewares accessories, soft line accessories, stationery, toys and games and electronic goods.

“We are so thrilled to be working with such an amazing company and to be taking the IFL Science brand to the UK market,” Michele Kuprewicz, IFL’s merchandise manager, told LSB. Jackie Philimore, head of retail, Global Merchandise added: “IFL Science's values of humour, education and entertainment along with their engaging style lends itself to a wide range of opportunities for licensees and promotional partners and we are excited to be building a fun and innovative licensing and retail programme for this brand.”

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State Of The Nation: Corporate

Inset: A new layout and opening times have been confirmed for this year’s Brand Licensing Europe.

BLE Time Changes

UBM Advanstar has confirmed changes to the opening times for this year’s Brand Licensing Europe.

The changes have been made due to the conflict in 2016 with the dates of Yom Kippur.

On Tuesday October 11 – the first day of the show – doors will open to visitors one hour earlier at 8am, while exhibitors will have access from 7am. It will close at the usual time of 5pm. Show hours will remain the same as usual on Wednesday October 12 – opening at 9am (8am access for exhibitors) and closing at 5pm.

On Thursday October 13, the show will open to visitors at 9am and will close one hour later than normal, at 5pm.

The organisers hope that by extending BLE’s opening hours on Tuesday and Thursday, it will allow those individuals unable to attend on Wednesday, due to Yom Kippur, to still fully participate in the 2016 event.

In addition, the event will now feature two central aisles to encourage a free flow of visitors across the Character & Entertainment zone on the ground floor.

Two central staircases will also be built up to the Art, Design and Image and Brands & Lifestyle areas, easing congestion and enabling additional access to these sections of the show.

Some stands in the Character & Entertainment area will also undergo dramatic increases in size.

Nickelodeon & Viacom Consumer Products, Sony Computer Entertainment Europe, Warner Bros. Consumer Products, Turner Cartoon Network, Mattel Brands Consumer Products and Hasbro Brand Licensing & Publishing have all significantly increased their stand sizes, in some cases by as much as 150% – creating the largest stands the show has ever seen. www.brandlicensing.eu

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Above: Join The Light Fund on St Patrick’s Day for an evening of Irish themed entertainment.

The Light Fund diary dates

The first 2016 events in aid of industry charity The Light Fund have been confirmed, kicking off in March with the Northern half of the committee taking charge.

The industry is being invited to join the Northern Light Fund for an evening of Irish entertainment on Thursday March 17 – which is, rather fittingly, St Patrick’s Day. While the annual Northern Light Fund charity event will not include a quiz this year, there will still be plenty of jollity to keep revellers entertained, and chances to raise money for the industry charity.

The event will take place at Bierkeller, Manchester Printworks from 7pm.

Tickets are £50 per person (inc. VAT) for trestle table seating (maximum of eight per team), £300 for a private booth seating five or £600 for a private booth seating ten.

Each booth – rather dangerously – has its own beer tap and credit card swipe system. Pricing includes food.

Contact Martin Lowe on martin@roylowe.co.uk for further details.

Meanwhile, for those who prefer to get their entertainment in a slightly more genteel way, the annual Golf Day in aid of The Light Fund will take place on May 12 at the Warwickshire Golf & Country Club. Contact Patrick Bailey on Patrick.Bailey@Blues1.co.uk for further details.

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State Of The Nation: Corporate

2016 exhibition update

News from the licensing industry event space has been coming thick and fast so far this year. LSB offers an update of some of the key happenings and dates for your diary.

Above: License Global’s Tony Lisanti (right) and Steven Ekstract with Advanstar’s Jessica Blue at BLE when news broke about the Summit.

Below: In 2015, over 70,000 visitors attended Nuremberg Toy Fair.

Nuremberg Toy Fair nears The industry is gearing up for the annual trip to the Nuremberg Toy Fair, which offers a good chance to view how licensed properties are performing across Europe and internationally within the sector.

Running from Wednesday January 27 to Monday February 1, Spielwarenmesse will boast over 2,800 exhibitors and last year attracted more than 70,000 visitors from 126 countries across its five days.

A new matchmaking tool has been introduced for 2016, aiming to match up exhibitors with potential business partners before the show kicks off, increasing the efficiency of their trip. Licensed products are also likely to feature within the Trend Gallery and at the ToyAwards.

“Nuremberg's Spielwarenmesse is THE venue for the toy industry – companies from all product groups will find what they're looking for here,” said Christian Ulrich, marketing director at Spielwarenmesse.

“Nowhere else will you find so many decisionmakers, experts and toy fans in the one place.”

Check out www.spielwarenmesse.de for more information.

The inaugural NYC Summit: The Business of Brand Licensing is gathering support from the industry, with the first wave of speakers announced.

The event – developed by License Global magazine in partnership with UBM Advanstar and LIMA – will take place on March 1-2, 2016 at the New York Marriott Downtown.

So far confirmed to speak at the two-day event are Dow Famulak, president and coo, Global Brands Group; Jim Fielding, global head of consumer products and retail, DreamWorks Animation and AwesomenessTV; Pam Kaufman, chief marketing officer and president of consumer products, Nickelodeon; and Jamie Salter, chairman and ceo, Authentic Brands Group.

In addition, Yehuda Shmidman, ceo, Sequential Brands Group; Michael Stone, chairman of Beanstalk; and Henry Stupp, ceo of Cherokee Global Brands Group are also confirmed as speakers.

“This event brings insight, analysis and business acumen to attendees in a casual networking setting, which promotes conversation and the sharing of knowledge,” commented Tony Lisanti, global editorial director, License Global.

“Each of our speakers is from a brand licensing company that represents significant market share of the licensing business from leading licensors such as Cherokee Global Brands Group, DreamWorks Animation and Nickelodeon, to brand management firms that are paving growth in the sector yearover-year such as Global Brands Group, Sequential Brands Group, Beanstalk and Authentic Brands Group.

“This new conference will also feature topics such as sports licensing, entertainment, as well as a full morning on the retail perspective.” www.licensemag.com/nyc-summit l This year’s Licensing Expo will run from June 21-23 at the Mandalay Bay Convention Center, Las Vegas. In 2015, 16,150 licensing professionals attended the show, representing a 3% increase from 2014. This figure includes a 6.6% uptick in international attendance with one in three attendees coming from outside the US. The countries with the greatest number of attendees were Canada, Japan, Mexico and the UK with significant increases from Australia (+31%), Brazil (+30%) and China (+12%). www.licensingexpo.com l Progressive Greetings Live will take place on May 10 and 11 at the Business Design Centre in Islington. The show will bring together the largest collection of greeting card publishers, many of which licence designs. www.progressivegreetingslive.com l Emerald Expositions is to hold an additional standalone exclusive Brand Licensing Media Preview on May 16 in New York, just ahead of art and design show, Surtex. The event will showcase the brands’ focus on products being launched to the consumer market, as well as to highlight brand successes at retail.

Invitation-only show Brand Licensing Select will take place from September 27-29 in New York. Emerald will match up brands in advance with retailers based on requests.

In addition, Brand Licensing Select will also stage in mid May 2017, with a primary focus on brands and sports. It will have a similar format to the initial show being held this year. www.emeraldexpositions.com

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&

People Matters

Who's moved where and who's climbed the ladder in the licensing world. l BBC Worldwide has restructured its in-house licensing team, with Rikesh Desai heading up the new-look department in the role of licensing director. Since joining BBC Worldwide in 2012 Rikesh has helped transform the gaming business, implementing a new licensing strategy and key Above: Rikesh Desai. partnerships including the collaboration with Warner Bros. and LEGO for LEGO Dimensions.

With the current merchandising and gaming teams combining as one, Clare Piggott remains as head of merchandise, reporting to Rikesh.

Kati Levoranta is the new ceo of Rovio, following the decision by Pekka Rantala to step down. Kati was formerly the chief legal officer at Rovio and has also been head of saled for the EMEA region since spring 2015. That’s not the only change at the top for Rovio, as Mikael Hed takes care of media business and Wilhelm That heads up the games unit.

Above: Kati Levoranta.

The move has been made as part of an ongoing strategy to drive the consumer products brand footprint at retail in an increasingly tough market. l Elizabeth Weinreb Fishman has joined nonprofit educational organisation Sesame Workshop as vice president of strategic communications.

Elizabeth will oversee media relations and messaging for Sesame Workshop’s businesses, philanthropic projects and executive team. l Bulldog Licensing promoted Sole Puerto to the position of creative services manager. This is as a reflection of the great work Sole has Above: Sole Puerto.

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LICENSING SOURCE BOOK EUROPE 2016

been doing for the last two years as the company's creative services executive. l The ever spopular Dave Tovey, formerly Mind Candy’s licensing and retail manager, has joined DHX as business development manager, EMEA. Another appointment at DHX is that Danielle Tanton has joined as a live events and attractions manager (global). Danielle was previously at Mattel where she was senior project manager and Above: Dave Tovey. associate manager of live events & attractions, licensing (UK and EMEA). l Well known licensing exec, Sam Ferguson has joined leading toy company Jazwares as its senior director of licensing and retail.

Previous to this Sam worked at Above: Sam Ferguson.

Mind Candy (since July 2012), latterly as its head of licensing and retail. Prior to this he was part of the Beanstalk licensing tea. l Five new executives have joined the ranks at Saban Brands in order to help strengthen the company’s business and global operations across multiple departments.

Tori Cook has joined Saban Brands Above: Tori Cook. as senior vice president of global retail business development, to lead its expanding global retail team.

Marcy George has been named vice Above: Marcy George. president of Global Consumer Products, with responsibility for developing a unified worldwide licensing strategy across the company’s entertainment brands, Jennifer Wexler

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People Matters

Megan Wain has joined Rocket Licensing as licensing coordinator. In her new post Megan will provide marketing support and co-ordination across Rocket’s growing portfolio of brands. Taking up her first full-time role in Above: Megan Wain. licensing, Megan joins Rocket following extensive work experience in the trade with Cartoon Network, LIMA, the British Film Institute, IntoFilm and Sheffield’s Showroom Workstation independent cinema and creative business centre. She graduated from Sheffield Hallam University in 2015 with a degree in Film Studies.

has moved into the full-time role as senior vice president of marketing at Saban Brands, after consulting for Saban Brands Lifestyle Group (SBLG) in the Above: Jennifer Wexler. company’s New York office. Stan Wan, creative director of SBLG, has been appointed to manage Above: Stan Wan. the company’s lifestyle business on all aspects of the brands’ visual communication, including brand ethos and product authenticity.

Scott Rosenbaum has been appointed to the role of senior vice president of business and legal affairs.

Above: Scott Rosenbaum.

Character World has appointed Gavin Thomson as sourcing director, based in Shanghai.

Gavin joins Character World after roles in sourcing and operations at several Hong Kong based firms including Li & Fung fashion, LF Asia, The Just Group as well as Woolworths. At Character World he will be Above: Gavin Thomson. responsible for developing relationships with suppliers worldwide.

The appointment comes at a key time for the business as it has secured a number of PanEuropean contracts with global licensors over the last two years, including Disney, Marvel and LEGO.

l At the end of last year, Nickelodeon Consumer Products’ Ashley Holman and Ursula Morgan were both promoted. Ashley Holman, who has worked for Nickelodeon for 10 years, has been promoted to senior director of hardlines and business development. He has recently started

Sad Losses

One of its real forward thinkers, Renee Cooper (nee Deutsch) has sadly passed away. Renee, a well known licensing consultant who ran a Licensee group for many years advising them on licensing etc. As well having held high profile roles in her career, including head of Disney licensing in the UK, she also spearheaded a licensing syndicate which brought together licensees with licensors, which was a fore runner of the Character Exchange.

The industry recently mourned the loss of licensing pioneer Robert Postal who passed away at his home in New York City. Robert, known to friends and colleagues as Bob, was co-founder of CopCorp Licensing and executive vice president of Knockout Licensing. Bob set up CopCorp with his wife Carole in 1991. The company soon became a full-service licensing agency with clients including It’s Happy Bunny, Thomas & Friends, Ringling Bros and Barnum & Bailey, among others. In 2012, social media led Bob to get “LinkedIn” with fellow licensing agent Tamra Knepfer, eventually leading to Tamra and Carole joining forces as Knockout Licensing.

Robert also served as ceo and vice chairman of licensing powerhouse Apparel America.

managing the company’s third party CP partnership, including Lily’s Driftwood Bay and Digby Dragon.

Meanwhile, Ursula Morgan has been promoted to Above: Ashley Holman. the role of director for retail UK and Europe, having headed up the Above: Ursula Morgan. company’s UK retail team for the past two years. l DreamWorks Animation (DWA) has appointed Katie O’Connell Marsh as head of global liveaction television. Based at the company’s Glendale HQ, Katie will oversee the expansion of DWA’s television business into the live-action genre. Katie joins DWA from Gaumont International Television where she was CEO. Prior to this Katie worked for Above: Katie O'Connell. NBC and Imagine Television. l Former Silvergate Media executive Thomas Merrington has joined Penguin Ventures in the newly created role of Peter Rabbit brand manager and head of product development. Thomas will help develop new looks for brands including The Snowman, Vintage Ladybird, Flower Fairies and Spot.

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The Light Fund

The £1Million Push The generosity, passion, tenacity and fellowship of those in the licensing industry saw The Light Fund charity raise a record £146,182 in 2015, enabling an incredible 30 different charity projects to go ahead.

With the sights now set on reaching the £1million fundraising milestone this year (the accumulative total since The Light Fund began in 2004), LSB shares how last year’s funds are now being put to very good use in a diversity of ways all over the UK and overseas.

S

chools are now being built in Kenya and Lebanon, premature babies are being kept warm, disabled children are able to be more mobile, the deprived, sick and sad are being given hope and happiness, plus research galore is going on the fruits of the record fundraising efforts of The Light Fund, the licensing industry’s own registered charity.

Thanks to the pedal power of 45 individuals (who cycled 400 miles from London to Utrecht), the foot pounding of LSB’s Sam Loveday (who ran the London Marathon for the charity), a host of golf club swingers, treasure hunters and quiz teamsters, cupboard clearers and all those who bought raffle tickets at various Max Publishing awards events, an astonishing 30 charity projects have been funded (all listed below and overleaf), are now underway,

making a difference to thousands and thousands of people’s lives all over the world.

All registered charities were able to submit projects for consideration. At the end of last year, The Light Fund Committee and some additional supporters then voted individually on which of the 50+ projects they would like to see funded.

Summing up, David Scott, treasurer of The Light Fund (and md of Rainbow Productions) said: "Thanks to an outstanding effort from the licensing community, The Light Fund raised a record amount in 2015, meaning we have been able to fund more charity projects than ever before. 2016 will be a significant year for The Light Fund as we aim, with the help of those in our industry, to reach our £1 million fundraising milestone."

l Bowel Cancer UK £5,000 To fund an online patient information hub on Bowel Cancer UK’s website and to produce 10 audio-visual information films.

Left: A trio of Alzheimer’s Society Summer Bursaries into research will go ahead in 2016 thanks to The Light Fund.

l Alzheimer’s Society £5,000 To fund three Alzheimer’s Society’s Summer Bursaries research projects into dementia. l Avon Riding Centre for the Disabled £5,000 To fund the resurfacing of the outdoor disability riding arena at the Centre in Bristol. l Berkshire MS Therapy Centre £5,000 To fund the rental of the charity’s oxygen tank which will provide over 3,000 sessions.

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l The Brain Tumour Charity £5,000 To fund Sam’s Project which gives a ‘The Brainy Bag’ to children with brain tumours while they are in hospital.

l Bungoma Calling £3800 To fund a milking cow for the St. Dorca’s Orphanage in Kipcheria, Kenya. This covers the cost of a cow plus all related feed costs for a year, a shelter for the animal as well as veterinary support for the first six months. l Catholic Blind Institute £4,700 The funds enable the charity to engage blind children and war veterans in inter-generational learning involving ceramics and jewellery making.

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The Light Fund

l CCHF All About Kids £2,448 The funding will enable six vulnerable children (aged 7-11) from London boroughs to enjoy a residential activity and respite break from their difficult lives.

Left: The CCHF project will provide some respite and fun for kids with very challenging and deprived home lives.

l Challenge Africa £5,000 To create a girl’s school in a village in Kenya to make sure rural girls aged 7- Below: Challenge’s Africa’s 13 receive a good education. work will start in February on a girl’s school in a Kenyan village to build on the work it has already done on the education front.

l Cystic Fibrosis Trust £5,000 To provide Welfare Grants for 15 individuals with CF for equipment or services. l Dogs for Good £5,000 To fund the training of an assistance dog for a child with a physical disability.

Right: The Light Fund will be able to pay for training for an assistance dog for a disabled child.

l Children on the Edge £4,250 To create, staff, equip and heat an informal tent school in the Beeka Valley, Lebanon for 100 Syrian refugee children for a year. l Children with Cancer UK £5,000 To part-fund the charity’s Brain Tumour Initiative to develop more effective, less damaging treatments for paediatric brain tumours. l Children’s Brain Tumor Foundation £5,000 To contribute to LIMA's spring campaign for the consortium (of five hospitals) to analyse brain tumour tissue, test treatments, and find a cure. l The Children’s Trust £7,000* To fund a part-time health play specialist for six months, benefiting 135 children. (This is part funded by a £2,000 donation for Children’s Trust from Home Counties retail group, House of Cards)

l Epilepsy Lifestyle £4,375 To fund the Night Time Monitoring Project with 10 Emfit Tonic/Clonic Mattress Epilepsy Monitors and five digital video cameras, benefiting 15 people with an epilepsy diagnosis. l Francis House Children’s Hospice £5,000 To part-fund an additional nurse at the Francis House Children’s Hospice, which helps over 370 families from all over the North West of England. l The Honeypot Children’s Charity £4,650 This project will involve a first time respite break for 12 children aged 5-12 years (which have difficult home lives) to the Honeypot House in the New Forest.

Left: A dozen needy children will have the chance to have some fun in the New Forest with The Honeypot Trust.

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June 21-23, 2016

Mandalay Bay Convention Center, nter, Las Vegas

Join more than 5,000 brands showcased on over 480 booths. Licensing Expo is your once-a-year opportunity to meet with 16,150 retailers, licensees and sales professionals looking for the newest brands, characters, and artwork available for license.

WWW.LICENSINGEXPO.COM ORGANIZED BY

022_LSB_Spring_2016.indd 22

OFFICIAL PUBLICATION

EVENT SPONSOR

ORGANIZERS OF

PROVIDER OF

08/01/2016 10:12

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The Light Fund

l Kidscape £5,000 To fund six free information sessions for parents to show how they can help their child if they are experiencing bullying, whether at school or online. l Medical Detection Dogs £4,650 To support the costs of an assistance dog for a child with brittle Type 1 diabetes, who’s hypoglycaemic instability would definitely result in hospital admission otherwise. l MERU £5,000 To part fund the Bugzi Loan Scheme. The Bugzi is a powered indoor wheelchair for children aged 1-6 years with multiple complex disabilities like cerebral palsy or spinal muscular atrophy.

l Parkinson’s UK £5,000 To part-fund a new motivational and inspiring film (both online and DVDs) for those with Parkinson’s. It will include exercises for people of all ages, genders, exercise capabilities and different stages of Parkinson’s. l Sparks £4,142 With premature birth the leading killer of infants under the age of five years old worldwide, this project will fund vital metabonomic consumables to allow researchers find ways to identify and prevent pre-term birth. l Star Bereavement & Support Service £4,992 To run three therapeutic support groups in West Yorkshire in 2016. Each group will help eight children or young people come to terms with their loss, and prepare them for life without a parent they loved.

Above: The Bugzi Loan Scheme from MERU will see disabled children be more mobile.

l MS-UK £5,000 To create an information pack for the newly diagnosed with MSenabling a more positive journey with choice, control and independence.

l New Life £6,200 To fund a specialist incubator (aka a ‘hot cot’) and associated equipment for Hull hospital’s special care babies unit. l Orchid Cancer Appeal £5,000 To fund Awareness Roadshows in target areas of Liverpool as part of the Go-Nuts for Testicular Cancer Awareness Month.

l Tommy’s £4,975 To fund Tommy’s PregnancyLine for one month.

This PregnancyLine is a midwife-led service that provides free expert advice on pregnancy issues via telephone, email and social media. l Whizz-Kidz £5,000 To provide a bespoke powered wheelchair for a young disabled person and enable them to lead a fun and active childhood just like any other child. l Willow Foundation £5,000 To fund the salary of a Willow Day Maker, a day a week for a whole year. The Day Maker would organise every aspect of 40 Special Days, meeting the unique wishes of seriously ill 16-40 year olds.

Below: Have wheels, will travel, thanks to Whizz-Kidz!

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Statistical Evidence

Summing up Wish List Licensed toys held their own in the 2015 DreamToys list. Decided by a panel of UK toy retailers, The Toy Retailers Association’s DreamToys list is broken down into six categories and 12 Top Toys.

Among the licensed toys making it on to the list were Care Bears, Thunderbirds, Peppa Pig, In the Night Garden, Teenage Mutant Ninja Turtles, Marvel’s Avengers and Barbie. There were two

Toy Story

Sales of movie-related toys increased by 28% in 2015, compared to the same period the year before, according to the latest data from The NPD Group. The last 12 months were positive for the toy market overall, with sales growing by 5%, with nine out of NPD’s 11 super categories witnessing year-on-year growth across all age groups. The most significant growth was seen in action figures (+27%), youth electronics (+15%) and building sets (+13%).

Driven by the launch of new products throughout 2015, Disney Frozen toy merchandise more than doubled in sales year-to-date compared to 2014. Sales of Star Wars branded toys tripled in anticipation of the new movie Star Wars: Episode VII - The Force Awakens. The iconic Sphero BB-8, an app-enabled droid, was the best-selling item in the UK during September, with the LEGO Star Wars advent calendar taking the lead in early October.

“Frozen and Star Wars aside, there are a number of brands performing well, including Shopkins, Little Life Pets, Paw Patrol, Toot Toot, LEGO, Nerf, Play Doh and Thunderbirds,” said Frederique Tutt, toys global industry analyst for The NPD Group.

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Above: LEGO is building on its ever growing brand presence.

Bottom: Sing-along Care Bears and the Interactive Tracy Island made it on to the 2015 DreamToys list.

From the must-have toys for the festive season, to the most popular grocery stores with those seeking a bargain, LSB has the latest all-important statistics affecting the licensing industry.

Top Of The Pops New names and some familiar faces combine on the list of top 100 Best Global Brands from Interbrand. While Apple and Google took the top two slots for the third year running, there was some movement a little further down the list. Amazon made its debut in the top ten, coming in at number 10, with Disney up to number 13, Nike up to 17th and Adidas in at number 62. The rankings are based on a combination of factors that contribute to a brand’s cumulative value, including financial performance and consumer influence.

LEGO was the highest new entry on the list, coming in at number 82, with licensing activity including The LEGO Movie, and LEGO Dimensions helping to increase its brand value.

stand-out properties for 2015 though, with Frozen and Star Wars dominating the top spots.

Jakks Pacific's Sing-aLong Elsa made the DreamToys list. Perhaps even more impressive for Frozen though were the figures from NPD – Frozen toy merchandise has more than doubled in sales year to date compared to last year.

Three Star Wars toys were also among the top 12 musthave toys for 2015, two from Hasbro and one from LEGO.

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Statistical Evidence

From Russia With Love

Toy sales in smaller countries, including Mexico and Poland are growing faster than sales in more developed countries, according to the latest figures from The NPD Group. Despite the country’s high inflation, Russia is showing the fastest growth among those that NPD tracks globally, with a 7% increase in unit sales during the first nine months of 2015.

The largest super-category in Russia is building sets, which has been growing 50 % faster than the rest of the toy market. The top three bestselling toys by country are: Right: LEGO Minifigures are the top selling toys in the UK.

United Kingdom 1) 2) 3)

LEGO - LEGO Minifigures Flair Preziosi – Shopkins 2 Pack Mookie Toys – Smart Trike 4-in-1 Trike Assortment

1) 2) 3)

Mattel – Hot Wheels Car Basic Assortment Mattel – Minecraft Mini Figures Assortment Spin Master – Paw Patrol Basic Vehicle with Puppy Assortment

1) 2) 3)

LEGO - LEGO Minifigures Mattel – Hot Wheels Car Basic Assortment LEGO – City Great Vehicles

1) 2) 3)

Mattel – Hot Wheels Car Basic Assortment Hasbro – Furby Boom Hasbro – Furby Sunny

1) 2) 3)

Mattel – Hot Wheels Car Basic Assortment Mattel – Hot Wheels 5 Cars Giftpack Assortment Mattel – Superman & Batman Articulated Figures

1) 2) 3)

Hasbro – Furby Boom Mattel – Hot Wheels Car Basic Assortment Mattel - CARS 2 Single Car Assortment

United States

Canada Russia

Mexico Poland

Right & below: The discount stores won big time at Christmas.

Shopping Around

Almost 70% of shoppers visited Aldi or Lidl for cheaper Christmas groceries in 2015, according to figures from IGD. While these stores have not historically been strong on licensed merchandise, the prominence on this front is growing and likely to continue to do so.

“Besides saving money, consumers also cite quality of products, availability of new products and the opportunity to buy items unavailable anywhere else as reasons for shopping at discount stores,” commented Joanne Denney-Finch, chief executive of IGD. The figures also revealed a shift in shopper loyalty too, with 56% of consumers purchasing their Christmas groceries from more than one store.

“Well over half of shoppers told us they would visit two or more stores on the same trip to buy their food and groceries at Christmas,” continued Joanne. “Supermarkets remain the most popular destination but discounters, specialist stores and convenience stores are also favoured by many.

People are shopping around and spreading their spending across a growing number of formats.”

Below: Paw Patrol was the top new toy brand in the UK.

Brit Pop

The top new toy brand in the UK in 2015 was Paw Patrol according to NPD data, in a market that was worth £3.1 billion and saw a total of 382 million toys sold. This spend makes Great Britain the largest toy market in Europe, with an average of £300 being spent per child aged 11 and under each year. Online sales for the toy market are also the highest in Europe, at 37%, with £1billion being spent on toys during the Christmas season alone.

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The B&LLAs

The Countdown With the closing date for entries just days away, a stellar line-up of sponsors pledging their support, a stunning trophy revealed and a UK’s leading illustrators creating the official ticket, the anticipation and excitement is definitely building for the inaugural Brand & Lifestyle Licensing Awards, which culminate in a lunchtime awards event to be held in the Ballroom of The Dorchester Hotel, London Wednesday April 20.

LSB finds out more about these significant new awards.

F

or industry awards to establish themselves relies on some key elements – strong entries, a judging process with integrity as well as trade support and awareness. Add to this, a prestigious awards ceremony that befits the audience, committed sponsors and media backing to spread the news and you have a comprehensive ‘tick box list’.

So, with less than three months to go before the first ever Brand & Lifestyle Licensing Awards make their debut – with the inaugural winners being announced at an exclusive lunchtime event at The Dorchester Hotel on Wednesday April 20 – how is the ‘box ticking’ going?

As Ian Hyder, joint managing director of Max Publishing, owners and organiser of the B&LLAs (aka the B&LLAS, referred to as ‘the Bellas’) admitted: “Yes, we have a few ticks in boxes, but there is plenty still to do as you can imagine with this being such a major launch.”

The awards break new ground in recognising the dynamism and growth of brand licensing, with the awards programme including categories to reward excellence in brand licensed merchandise, IP management as well as retail execution.

Ian admits that there has been some inevitable confusion between the B&LLAs and The Licensing Awards (which are also owned and organised by Max Publishing).

“It is wonderful how The Licensing Awards have grown in size and stature and while brand licensing does feature within

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Right: The B&LLAs trophy, which will have a shiny pewter finish, has been designed and created in the UK specifically for the awards.

Far right: The sumptuous Dorchester Hotel will host the inaugural B&LLA event on April 20 2016.

The Triumphant Trophy

The design of the B&LLAs’ trophy can now be revealed.

Exuding the elegance of the Art Deco era, with the strong stylised lines and pewter finish, the trophy was commissioned by Max Publishing, owners of the B&LLAs, working closely with Mick Worwood, owner of Conceptual Creations to arrive at the final stunning design.

The trophies are being sculpted by Garry Goodman, a highly respected British sculptor and model maker, before being cast and then the pewter finish being polished in Conceptual Creations’ UK studio.

“The trophies are all individually handmade and finished. The way we apply the metal is our secret, but once applied the trophy goes through six different polishing processes and lacquering to achieve the end result” reveals Mick, who is no stranger to licensing, having been very active in the music licensing scene when it was still in its infancy.

“My first licensing deal was with Rolling Stones in 1973!” he admits. Mick also now owns Compulsion Gallery, which produces pewter sculptures with Conceptual Creations being the trophy arm of the business (also producing the awards for The Licensing Awards, the Progressive Preschool Awards and the LIMA International Licensing Awards).

Far right: Ernest Hemmingway at his desk at The Dorchester, the venue of the B&LLAs, the inspiration behind the ticket design for the event, that is being created by illustrator Heather Flynn .

Right: Heather Flynn, who co-created Happy Jackson with Giles Andreae, which is a sponsor of the B&LLAs.

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The B&LLAs

these, they are mainly focused on entertainment and sports licensing activities,” he sums up. “The introduction of the B&LLAs, which are totally dedicated to brand and lifestyle licensing activity means we are able to do justice to this rapidly evolving sophisticated arena. You only need to consider how the ‘upstairs’ area of BLE has grown, which is precisely the sector these awards cover.”

The entry process for the B&LLA categories, whether for the product, property or retailing awards, is completely online (www.brandlicensingawards.co.uk), the dedicated site being easy to navigate, but is so designed to make it as simple as possible to upload imagery and information.

“We have taken all the industry feedback into consideration to ensure that entrants can include important background information which puts their entry and the respective brands into context for the judges,” assures Ian. The closing date for entries is February 3 2016, with entering free of charge for all.

Different judging panels will judge the different categories by individually considering the online submissions. For example, select retailers will judge the product categories, while licensors and brand owners as well as licensees will form the retailer judging panel.

Although the finalists in each category will be announced in early March, the winners will not be unveiled until the awards ceremony on April 20. “The B&LLAs will bring

The Awards Event

The winners of the B&LLAs will be unveiled at an exclusive awards event to be held at The Dorchester Hotel on Wednesday April 20 2016 that will be attended by retailers, licensors/brand owners, licensees and trade supporters. There are only 450 tickets available. The event will commence with a champagne reception before a gourmet lunch in The Dorchester Ballroom with the official awards ceremony following this, concluding proceedings at 4.30pm (the networking will continue nearby after this).

Tickets cost £195 each. You can order individual tickets or book a whole table (which seat ten people).

To book tickets contact: Clare Davies of Createvents (on 01183 340085).

together retailers, licensees and brand owners for an afternoon of networking and celebration in fabulous surroundings – but we couldn’t have done it without the fantastic support of the those from the brand and lifestyle sector,” concludes Ian.

Invitation To Treat?

In keeping with the prestige of the B&LLAs as well as the venue (The Dorchester Hotel) in which the awards event will take place, the official tickets will be very special.

Leading British illustrator Heather Flynn (whose many claims to fame include being the creator of the Alice Scott brand as well as co-creator of Happy Jackson) is putting the finishing touches to the inaugural B&LLAs invitation, which are certain to become keepsakes.

Revealing her inspiration for the ticket, Heather told LSB: “The inspiration for the design is one of my favourite authors (and former Dorchester resident), Ernest Hemingway. Of course, the hotel has played host to an illustrious line of artists, authors and film stars in its history, but my memories of reading Hemingway as a travelling teenager and his rich accounts made me dig out my old sketchbooks from those trips. I'm enjoying revisiting the colours, patterns and moods, reinterpreting them to create a gorgeous invitation featuring contemporary patterns, interesting architectural folds and finishes, all on gorgeous board, of course!” * Further reinforcing a commitment to the B&LLAs, Happy Jackson is a sponsor of the Best Department Store or Mixed Retailer Licensed Brand Retailer Execution.

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LSB B&LLA DPS_Layout 1 12/01/2016 10:06 Page 1

FROM THE

ORGANISERS OF

THE LICENSING

AWARDS

Wednesday 20 April 2016, Afternoon at The Dorchester Hotel, Park Lane, London

Breaking new ground in recognising the dynamism and growth of brand and lifestyle licensing...

The new awards are for non-entertainment based properties (think upstairs at BLE!), The entry process is online and is free to enter (Entries close Feb 3 2016) To enter the 2016 Brand & Lifestyle Licensing Awards go to www.brandlicensingawards.co.uk For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085. www.brandlicensingawards.co.uk SPONSORS INCLUDE

HEADLINE SPONSOR

SUPPORTED BY

MEDIA PARTNER

LSB B&LLA DPS_Layout 1 12/01/2016 10:06 Page 2

Brand and Lifestyle Licensed Property Award Categories • • • • •

Licensed FMCG Food and Beverage Brand of the Year Licensed Lifestyle Brand of the Year (includes automotive, non-food FMCG brands, publishing or toys brands) Licensed Heritage or Institution Brand of the Year (includes heritage, museum, gallery, charity or visitor attraction brands) Licensed Talent Brand of the Year (includes celebrities and ‘name’ brand in sport, music, art & design and icons) Licensed Fashion Brand of the Year (includes fashion designer marks or retail fashion brands)

Brand and Lifestyle Licensed Product Awards 1. Best Licensed Brand Food & Beverage Product or Range 2. Best Licensed Brand Consumer Electronics or Electricals Product or Range (includes consumer electronics, SDAs, personal care, household and garden electricals) 3. Best Licensed Brand Gifting Product or Range (including toys & games) 4. Best Licensed Brand Children’s Apparel Product or Range (includes ranges of children’s clothing, fashion or sportswear for ages) 5. Best Licensed Brand Adult Apparel Product or Range (includes ranges of adult clothing, fashion or sportswear) 6. Best Licensed Lifestyle or Fashion Accessories Product or Range (includes eyewear, watches, luggage, footwear, headwear and fashion accessories) 7. Best Licensed Brand Health & Beauty Product or Range (includes fragrance, personal care and cosmetics) 8. Best Licensed Brand Home and Garden Product or Range (includes non-electrical furniture, furnishings, soft furnishings, wall art, garden furniture, non-electrical housewares, bedding and home textiles)

The Retailer Awards Categories • • • •

Best Grocer/Supermarket Licensed Brand Retailer Execution Best High Street Fashion Licensed Brand Retailer Execution Best Department Store or Mixed Retailer Licensed Brand Retailer Execution Best Specialist Licensed Brand Retailer Execution

Special Award •

The Brand Licensing Ambassador Of The Year

www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk

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Sponsors Sayings

Words From The Wise!

Having a good idea is one thing; turning that idea into a reality is quite another. Crucial to making the Brand & Lifestyle Licensing Awards a much wanted reality is the support and commitment from sponsors who share the vision.

LSB asked a selection to share their views on how the brand licensing sector’s evolution and the importance of the B&LLAs.

Darren Brechin (left), event director of Brand Licensing Europe, headline sponsor the B&LLAs as well as sponsor of the Licensed Heritage or Institution Brand of the Year category: “We are in a very unique position to observe the trends in the brand licensing arena which are mirrored at the show. The success of BLE 2015, the biggest in its 17-year history, is a good indication of the strength of the industry. We saw incredible growth in 2015 year across a number of categories in our Brands & Lifestyle zone, including automotive, sport, food and beverage, beauty, music, publishing and heritage and these are all areas we would expect to develop further in 2016. Charity licensing is another area where we have witnessed growth, as many organisations realise the potential of licensing not only for increased revenue, but for brand awareness too. We hope to encourage more charities to BLE 2016 to explore these possibilities. It will also be interesting to see more online brands move into licensing.

The 2015 event attracted a considerable amount of national press interest this year, more so than ever before. Channel 4 chose to film at the show for its ‘Supershoppers’ series to explain to consumers how the licensing Above: Automotive brands, industry works. All of this points such as Volkswagen exhibited towards one thing; the licensing at BLE in 2015 as well as countless other fashion, industry is booming – from heritage and FMCG brands. bringing vintage brands back to life to propelling online brands onto retailers’ radars – licensing is a crucial element of any brand strategy, and we’re proud to be part of this fast paced industry.”

Supporting the B&LLAs: “We are delighted to be supporting the awards, as we feel it is crucial to recognise and reward innovation, talent and best practice in the industry.”

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Rob Kimm, managing director of KImm & Miller, sponsor of the Licensed FMCG Food and Beverage Brand of the Year category: “The licensed gift arena has grown in prominence over the last six years, Kimm & Miller have been privileged to be involved in this, and we’d also like to think have played a part in its success.”

Supporting the B&LLAs: “Having attended the UK Licensing Awards since 2010, (and been fortunate enough to pick up a couple of awards along the way), we’re hugely excited to now be involved with the Brand & Lifestyle Licensing Awards.”

Ian Downes, md of Start Licensing, sponsor of the Best Licensed Brand Food & Beverage Product or Range category: “I think brand licensing has always been an important part of the licensing mix, however in recent years the UK has caught up with the US in recognition terms. Licensing professionals recognise that there is commercial value in licensing brands and in turn brand owners feel more comfortable about engaging with licensing. Brands offer licensees and retailers well-defined opportunities with a planned and strategic development path.”

Supporting the B&LLAs: “We were glad to support these Awards as we are keen that the brand sector flourishes in the UK. It is an exciting market sector to work in and places a great emphasis on innovation.”

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Sponsors Sayings

Wendy Hallett MBE (left), founder and managing director of Hallett Retail - The Concessions People, sponsor of the Licensed Fashion Brand of the Year category: “There is no denying that brands are real heroes in the consumer's eyes – and this is set to increase further, right across the retail and product landscape. This is very much reflected in the evolution of our company, Hallett Retail, over the last 17 years, since its inception. We operate a completely unique concessions concept bringing together a portfolio of brands under one concession umbrella. We now work with over 100 fashion, jewellery and accessory brands, matching them with leading high street retail names to create tailored concession collections which chime with their customer tastes.”

Supporting the B&LLAs: “It is a privilege to sponsor the Brand & Lifestyle Licensing Awards as they celebrate the vibrancy of brand activity."

Lisa Reiner, managing director Europe & Asia Pacific of Beanstalk, sponsor of the Best High Street Fashion Licensed Brand Retailer Execution category: “Licensing as an industry continues to flourish and there has been an upsurge in the market outlook, with retailers expressing positive views on growth and consumer spending. Licensing of corporate trademarks is an important, growing part of the industry; for example, food and restaurant licensing is currently very strong in the UK market while fashion maintains its position as the most prolific sector for licensing worldwide. Corporate licensing is a strategic business model that offers many benefits to a brand owner; it strengthens the relationship with consumers, increases brand awareness, protects the trademark and generates new revenue streams.“ Supporting the B&LLAs: “Beanstalk has been at the forefront of corporate brand licensing for 20+ years, and we are pleased to see that this specialist, growing sector of the industry is being recognised with awards.”

Michele Kuprewicz, marketing manager of Sam Johnson (right), general IFLScience, sponsor of the Best Grocer/Supermarket manager of worldwide licensing Licensed Brand Retailer Execution category: “Over for JCB Consumer Products, the last few years there has been an enormous surge sponsor of the Best Licensed in the number of brands entering the Brand Health & Beauty Product or licensing world, as testified by BLE’s Range category: “We are growth each year.” supporting the inaugural B&LLAs Supporting the B&LLAs: “These to help throw the spotlight on an awards are of significant importance, increasingly diverse and important not only to already established brands, but also those part of the licensing industry. It is up and coming. It's always important to recognise a sector that more and more Inset: Some brands all the hard work licensors, licensees and retailers really do go places! people and organisations are do behind the closed doors. Licensing is all about interested in as a way of creativity and innovation.” extending their brand reach, to engage deeper with consumers Saul Leese (below), head of retail brand and to build incremental revenue marketing at i2i Group, organiser of Spring Fair, streams. JCB have been active sponsor of the Best Licensed Brand Children’s within this sector for the best part of two decades Apparel Product or Range now and we are proud of our licensing programme, category: “Spring Fair has made it which extends well beyond our home UK territory.” easier for tens of thousands of retailers throughout the UK and beyond to source licensed Dom Wheeler (right), director of products. A new licensed products Brands With Influence, sponsor of the page on our website features the Best Licensed Brand Gifting Product very latest products and where to or Range category: “The brand discover them on the show floor.” licensing category has been growing Supporting the B&LLAs: “As the UK’s leading rapidly in recent years and the power retail event for showcasing products across gift, of brands to drive consumer action is housewares, home textiles, bedding, furnishing bigger than ever. It’s therefore really and wall art, Spring important that the industry comes together to review Fair is proud to and share some of the really excellent work that has support this award.” been done. (Continued overleaf) LICENSING SOURCE BOOK EUROPE 2016

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Sponsors Sayings

Here at Brands with Influence (BWI) we have built the agency on the back of a true belief in the importance of brands and branding. Whether in the world of entertainment, sport, charity or corporate, a brand with influence will have a greater chance of success.”

Supporting the B&LLAs: “It’s fantastic that Max Publishing has created this new platform to celebrate the best in brand licensing and we look forward to celebrating at The Dorchester - now there is an under utilised brand!”

Richard Pink (below), md of Pink Key Consulting, which represents Pringles, sponsor of the Best Licensed Brand Home and Garden Product or Range category: “I’ve been in the licensing industry long enough to know that consumers are a fickle lot! Brand licensing puts some stability into what could otherwise be an extremely volatile and unpredictable industry.

When a property that is high-flying right now has disappeared, the brands they will still be there, generating long-term allegiance and long term income.”

Supporting the B&LLAs: “I’m supporting these awards because I would like to see others doing the same, and not to neglect these brands even when the temptation is to throw everything at the latest hottest thing.

Brands are for life, even if other things might just be for Christmas!”

Nicolas Bonard (right), SVP of Discovery Global Enterprises, sponsor of the Best Specialist Licensed Brand Retailer Execution category: “Brand licensing is becoming increasingly important because of the longevity associated with the term ‘brand’. Rather than being focused on an individual character or series property with potentially limited life expectancy, there is a focus on a sustainable entity that can stand alone at retail for a prolonged period of time.”

Supporting the B&LLAs: “We are excited to participate in the launch of the inaugural Brand & Lifestyle Licensing Awards which truly celebrates the achievements of those licensors, licensees and retailers who are incredibly passionate about what they do.”

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Liz Crawford, licensing group VP and show director of Brand Select sponsor of the Licensed Lifestyle Brand of the Year category: “Brand licensing provides brands the opportunity to extend the overall life of the brand and generate new revenue streams. The business of licensing is perfect for current and emerging brands in their efforts increase revenue while increasing customer loyalty and affinity for the brand. For heritage and evergreen brands licensing provides a platform that engages new customers, while strengthening the brand image and reputation with core partners and customers.”

Denise Penn, director, business development EMEA Octane 5 International, sponsor of the Brand Licensing Ambassador Of The Year award: “Licensed product has a massive voice in the marketplace. For a brand, licensed product delivers millions of consumer touch points, and more importantly, ongoing brand impressions. It is vital that brands elevate the importance of licensing within their own organisations as not only a vital branding component, but also as a critical compliance function. This strategy must be supported through leading edge enterprise technology tools and data analytics.”

Supporting the B&LLAs: “We at Octane5 are passionate about brand licensing, and feel strongly that the industry should celebrate the hard work undertaken in developing excellent consumer products which deliver a unique brand extension experience.”

Adam Bass, founder and md of Golden Goose, which is sponsoring the Best Licensed Brand Consumer Electronics or Electricals Product or Range category: “When Golden Goose started working in corporate brand licensing in 2002 we knew it would take time for brands to embrace licensing as a valuable tool in their marketing mix. Now, however, we are regularly being approached by established corporate brands looking to increase their brand equity in a cash positive way. When big brands jump categories, consumers take notice – so licensing is a great way to increase market share and brand penetration in a fragmented media universe.”

Supporting the B&LLAs: “When we started out, the corporate side of licensing was an unacknowledged ‘little brother’ to the entertainment side. With white papers for various marketing publications and on www.brandlicensing.co.uk, Golden Goose have long been campaigning for recognition for licensing as a marketing discipline. That’s why we’re happy to support this important initiative to have separate awards for licensing success for the corporate side of the industry.”

00-00 WOW Stuff 1pg_v8_NEW LSB 2008 GRID 05/01/2016 14:38 Page 33

Right: Richard North.

Centre: GBBO is the jewel in Wow! Stuff's brand crown.

Bottom: Wow! Stuff introduces its Mr. Men and Little Miss range.

The

CEO and founder of Wow! Stuff, Richard North, describes his company's return to its heartland of gifts as "like coming home". Indeed with 200 new lines created under eight brands he is certainly not making his homeward journey empty-handed!

W

hen Wow! Stuff first began 10 years ago it kicked off with the Science Museum licence. Back then the company’s founder Richard North recalls the company was initially seen as “just another licensee in a packed roster” but he truly believed the company could innovate and fill a niche with innovative gifts. "Over the next three or four years we became the master licensee [for the Science Museum] almost by default because we kept innovating and the products kept selling," Richard recalls. Other early licences Wow! Stuff signed included the Natural History Museum and Mensa, with the relationships still ongoing to this day. In true entrepreneurial style, three years ago the company decided to enter the competitive toy arena. "We thought we could apply the same successful formula to toys, but the toy industry relies on you having scale to start with," explains Richard. Despite some huge successes in toys, including the introduction of Dave the Monkey (which sold 250,000 pieces in just six weeks) and the creation of Giant Air Swimmers, Richard admits that the mechanics of the toy industry and lengthier development time for toys prompted a rethink and led Richard to completely re-structure the business. The company bought back the large chunk of the business it had sold to private equity when Wow! Stuff diversified into toys and effectively divided

In Conversation With…

Factor the company in half two years ago. Wow! Labs is now the company's toy division which acts as the inventors and creators of innovative toys, but handing over the process of manufacturing and marketing under licence to leading toy manufacturers. Meanwhile, Wow! Stuff is refocusing on its goal to become the number one gifting brand in its sector.

A little over eight months ago the company signed the Mr. Men and Little Miss licence with some 30 lines. Undoubtedly though the jewel in the company's brand crown at the moment is The Great British Bake Off for which it recently signed as a master licensee. "It's such a colossus," Richard of GBBO says, "15 million people tuned in for the finals - that's more than the World Cup finals!"

Lines will include everything from tote bags through to cake slicers, stands and cake forks, but all done with what Richard describes as "real thought".

Other licensed brands include new lines from the Natural History Museum, MENSA, Doctor Who (for men's gifting) and Danger Mouse which sit alongside its own trademark brands.

While Richard promises there will be more brands to come into 2017, “We're doing lots of work on trending and looking way ahead now so you can expect more inventions and some surprises along the way!”

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Faces That Fit

Magical Moments The licensing industry is never backwards in coming forwards when a networking event is on the cards – especially one like the annual Character Exchange end of year bash, which is a potent gathering of leading licensees (the members of the Character Exchange who organise and fund it) and key licensors.

Immersing itself in this veritable melting pot of personalities LSB asked the savvy bunch what wish they would like the Licensing Fairy to grant them in 2016.

Hannah Mungo, head of UK licensing, Entertainment One UK:

“I’d like The Light Fund to hit the £1m fundraising target in 2016 and change more lives.

If I was granted another wish it would be the fairy to sprinkle her magic dust and allow me to meet Steven Spielberg when he’s over in London promoting The BFG release in July 2016!”

Trudi Hayward, SVP, head of global merchandise of ITV Studios Global Entertainment:

Right: Danilo’s Trevor Jones, chairman of Character Exchange in fairy mode!

Stephen Gould, managing director of CPLG UK: “I would like the Fairy to grant the wish for the licensing world to adopt the CPLG mantra of ‘Expert Common Sense’… and may there be retail shelfspace in abundance!”

Sam Johnson, senior licensing manager of JCB Consumer Products:

“Here's my two penneth for the Fairy…a ticket to Vegas, the end of #selfies and for mud/yellow to be on trend this year!"

“I would like the Licensing Fairy to bring me a nice big fat cheque the size of Disney’s marketing budget, so at least some of the smaller IP owners can compete against the big boys! If they want to throw Star Wars in there too for good measure, all the merrier!”

Helena Mansell-Stopher, retail director of Bulldog Licensing:

“I would love the Licensing Fairy to grant me some more time in the day as well as give me a superpower so everyone would say “yes” to me.”

Above: (left-right) Hannah Mungo (eOne), Tina-Louise Foster (MGA) and Trudi Hayward (ITV GE).

Right: (left-right) Helena Mansell-Stopher (Bulldog), Marianne James (Nickelodeon) and Ian Hyder (LSB).

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Martin Withers, commercial director of Spearmark:

Above: Stephen Gould (CPLG) and Alicia Davenport (Dri).

Left: (left) Sam Johnson (JCB), Christine Nichols (Golden Bear) and Matt French (Amscan).

Below: Martin Withers (Spearmark) and Libby Grant (Bloom).

“I wish the Licensing Fairy could make the colour grey disappear so the market can remain the right colour forever.”

Marianne James, vp consumer products UK & Ireland at Nickelodeon Viacom:

“I would love to be a granted a life-sized Blaze car so I’s have no trouble getting to meetings on time.”

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Faces That Fit

Mel Beer, licensing director EMEA of Amscan: “My wish is that every licence we sign can be as successful as Minions has been for us in 2015!”

Right: Preston Kevin Lewis (Warner Bros) flanked by Egmont duo Siobhan Galvin (left) and Anna Reyburn.

Left (right-left) Mel Beer (Amscan), Lisa Shand (Blueprint) and Rachel Wyatt (Kinnerton).

Ian Downes, managing director of Start Licensing: “I would wish for the industry to remain committed to challenging itself to create innovative and original products. Oh…and promotion for Millwall!”

Right: Ian Downes has wishes for his beloved Millwall.

Below: (left-right) Warren Brenner (WWE), Trevor Jones (Danilo) and Rob Wijeratna (Rocket).

Trevor Jones, licensing director of Danilo: “I would ask the Licensing Fairy to ensure that we reach our milestone £1 million goal for The Light Fund this year.”

Vickie O’Malley, managing director of Rockpool Licensing:

“If I had a wish for the Licensing Fairy it would be that receipts could magically file themselves, in date order, with legible notes as to where, what and why. That would literally change my life!”

Alex Bloom, managing director of Spearmark:

“Given that we are such a sociable bunch, I would wish that the whole industry would suffer no hangovers at all in 2016!”

Right: Alex Bloom (Spearmark) with Katherine Buckland (Hasbro).

Below: (right) Graham Saltmarsh (Cartoon Network) and Richard Hollis (DreamWorks).

Graham Saltmarsh, director of licensing at Turner Broadcasting/ Cartoon Network: “No more Wars (Star)!”

Right: Talented charicaturists were at the event to capture amazing likenesses, such as this of Dan Amos (Tinderbox).

Below: (right) Dom Wheeler (BWI) with Charlie Donaldson (Rocket).

Dom Wheeler, director of Brands With Influence: “Please Licensing Fairy, sprinkle a little fairy dust for world peace, happiness and success.”

Ashley Holman, senior director hardlines and business development, Nickelodeon: Inset: (left-right) James Redfern (Blueprint), Sam Ferguson (previously of Mind Candy). Ben Lowe (Lowe & Son) and Jason Hall (Ubisoft).

"I wish that all the Star Wars stock that's been sold in sells through equally well so that retailers remain confident for licensing as an industry going into AW16 selections. That and a nice bottle of gin."

LICENSING SOURCE BOOK EUROPE 2016

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Source A5 Ad_v8_NEW LSB 2008 GRID 25/09/2015 14:34 Page 56

LicensingSource.net is the new go-to resource for finding out what's happening in the global licensing industry.

Including news, interviews and analysis, as well as an event diary, the latest jobs and more, The Source will be the central hub of information for the worldwide licensing community.

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34-35-37_v8_NEW LSB 2008 GRID 08/01/2016 12:51 Page 37

Faces That Fit

Lisa Shapiro, managing director of TLC’s entertainment division:

Rob Corney, managing director of Bulldog Licensing:

“I would like the Licensing Fairy to grant me the wish of another Vegas pool party!”

“What would I wish for?

To push myself and team to dizzier heights as we [TLC] celebrate 20 years in business!”

Left: (left) Lisa Shapiro (TLC) with Caroline Mickler (Caroline Mickler Associates).

Right: (left) Rob Corney (Bulldog) with John McInnerny (Allsorts).

Question Time

The Light Fund events provide a great excuse for the licensing community to get together - and raise impressive sums for charity in the process.

Rounding off the fundraising for last year was the sell out Southern Quiz, which took place for the first time at the Emirates Stadium, home to Arsenal FC - and raised over £15,000 for the charity.

LSB was there to ensure there was no cheating!

Above: The Light Fund Committee and supporters in team colours for the Quiz.

Left: The ever memorable Big Pants award (magnificently created by Rainbow Productions) went to a Global Merchandising team for coming ‘bottom’.

Below: Co-quizmaster Ian Downes (Start) with Arsenal FC mascot Gunnersaurus.

Above: The Copyrights team was ‘top of the league’ on the night, taking home the winner’s trophy.

Below: The Dick Rattlers team was created in memory of Richard Latter of Guide To The Licensing World.

Left: (left-right) Stephen Gould (CPLG), James Marsh (b3 creative), Darren Brechin (BLE).

Below right: Mothercare’s Barbara Robinson with LIMA’s Kelvyn Gardner (right) and Charlie Donaldson (Rocket).

Left: Co-quizmaster Danilo’s Trevor Jones (right) with colleague Martin Carter and the FA Cup that Arsenal won in 2015, that was on show at the quiz.

Right (left to right): Cooneen’s Mike Coles, Jo Thomas and Sarah Austin with Centum’s Richard Radford and Fiona Macmillan.

LICENSING SOURCE BOOK EUROPE 2016

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Caught On Film

g y t

Movie Mayhem Film fascination continues unabated and licensing can only benefit as film franchises grown in scale and stature. LSB gives a roundup of the latest movie activity.

Film title

Studio

Release Date

Zootropolis

Disney

March 2016

Kung Fu Panda 3

20th Century Fox

March 2016

Clifford the Big Red Dog

Universal

March 2016

Batman v Superman

Warner Bros

March 2016

Monster Trucks

Paramount

April 2016

The Jungle Book 3D

Disney

April 2016

Captain America Civil War

Disney

April 2016

Angry Birds

Sony Pictures

May 2016

Alice Through the Looking Glass

Disney

May 2016

X-Men - Apocalypse

20th Century Fox

May 2016

Teenage Mutant Ninja Turtles

Paramount

June 2016

The Secret Life of Pets

Universal

June 2016

Star Trek 3

Paramount

July 2016

Tarzan

Warner Bros

July 2016

Ghostbusters

Sony

July 2016

Ice Age 5

20th Century Fox

July 2016

BFG

EOne

July 2016

Finding Dory

Disney

July 2016

Suicide Squad

Warner Bros

August 2016

Pete's Dragon

Disney

August 2016

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40-41 Film_v8_NEW LSB 2008 GRID 05/01/2016 14:42 Page 41

Caught On Film

Film title

Studio

Release Date

Monster High

Universal

Oct 2016

Dr Strange

Disney

Oct 2016

Trolls

20th Century Fox

Nov 2016

Fantastic Beasts and Where to Find Them

Warner Bros

Nov 2016

Moana

Disney

Dec 2016

Assassin’s Creed

20th Century Fox

Dec 2016

Star Wars Rogue One

Disney

Dec 2016

Ross Baby

Dreamworks

Jan 2017

The Greatest Snowman on Earth

20th Century Fox

Jan 2017

Power Rangers

Lionsgate/Saban

Jan 2017

50 Shades Darker

Universal

Feb 2017

King Arthur

Warner Bros

Feb 2017

Smurfs 3

Sony

March 2017

Beauty & The Beast

Disney

March 2017

Guardians of the Galaxy 2

Disney

April 2017

Lego Movie 2

Warner Bros

May 2017

Star Wars VIII

Disney

May 2017

Fantastic Four 2

20th Century Fox

June 2017

Despicable Me 3

Universal

June 2017

Pirates of the Caribbean: Dead Men Tell No Tales

Disney

July 2017

Toy Story 4

Disney

July 2017

Wonder Woman

Warner Bros

July 2017

Doctor Who Deep Breath

Picturehouse Entertainment

August 2017

Justice League

Warner Bros

Nov 2107

Dr Seuss How the Grinch Stole Christmas

Universal

Nov 2017

Croods 2

20th Century Fox

Dec 2017

Thor - Ragnarok

Disney

2017

Captain Underpants

DreamWorks

2017

Power Rangers

Lionsgate

2017

How To Train Your Dragon 3

DreamWorks

August 2018

Madagascar 4

20th Century Fox

2018

Puss in Boots 2

20th Century Fox

2018

LICENSING SOURCE BOOK EUROPE 2016

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GB

gary barlow

Specialists in working with clients across the globe, in the following sectors: Music / Brands / Sports Technology / Pharmaceutical

Contact 360 Audit: T +44 (0) 161 763 0380 M +44 (0) 7850 377 864 E henna@360royaltyaudit.com

042_LSB_Spring_2016.indd 42

Services include: Royalty Audits Contract Reviews Settlement Negotiations Onsite Reviews Due Diligence

www.360royaltyaudit.com

06/01/2016 14:37

00-00 Movies 1pg_v8_NEW LSB 2008 GRID 05/01/2016 14:49 Page 43

Caught On Film Below: Aardman continues its tradition of a movie for the BBC over Christmas.

Billions For Bond

Llamas Behaving Baa-dly Aardman’s ever-popular sheep made a welcome return to BBC One over the festive period, with the first ever Shaun the Sheep 30-minute special.

Shaun the Sheep: The Farmer’s Llamas is a stopframe special chronicling another of family favourite Shaun the Sheep’s adventures, introducing hilarious new characters to the Aardman family, including a pack of mischievous llamas: Hector, Fernando and Raul.

Created by Richard Starzak and directed by Jay Grace, The Farmer’s Llamas proved popular with The Duke and Duchess of Cambridge and Prince Harry when they attended the world premiere in London back in October. As well as watching the new half hour special, their Royal Highnesses joined in with model making and craft activities alongside children from the charities they support.

One For The Road

Entertainment One (eOne) has secured the worldwide licensing rights to the upcoming feature film David Brent: Life on the Road.

Directed, written by and starring Ricky Gervais, the film sees a documentary crew catching up with Brent – former star of hit series The Office and now working as a travelling salesman - as he chases his dream of rock stardom by self-financing a UK tour with his band, “Foregone Conclusion”. eOne handles international sales on the film and is also directly distributing the film in the UK, Australia/New Zealand, Canada, Spain and Benelux. Co-produced by eOne and BBC Films, David Brent: Life on the Road is due to hit cinemas in August.

The licensor is looking to sign partners across apparel and accessories, home and giftware, stationery, greetings and novelty toys whilst utilising the fully integrated marketing support for the film’s release.

Right: David Brent shows what life is like when he's 'Out of Office'.

With Spectre, the 24th Bond movie, taking £millions at the box office, experts estimate that the total value of ‘Brand Bond’ now stands at a massive £13 billion.

Specialists at the London School of Marketing have compiled data on the world famous movie franchise and the actors who have played the lead role. Of the £13 billion generated by the brand, £9 billion was from box office sales, with the remaining £2 billion in DVD and equivalent sales and £2 billion in merchandising and co-marketing.

The current 007, Daniel Craig is the highest earning Bond, being paid £25 million for the latest movie. Skyfall is the most successful Bond movie ever, taking £750 million closely followed

by Goldfinger and Thunderball, which if adjusted for inflation, each took in around £675 million.

Right: Bond takes billions to the bank.

Masha At The Movies

Above: Masha and the Bear hit movie screens this Christmas.

TV animation Masha and the Bear made its big screen debut across Italy at Christmas, following a joint agreement between Warner Bros., Animaccord and Ink Global.

The theatrical release was screened in selected cinemas across the country, distributed by Warner Bros. Entertainment Italy, introducing audiences to eight episodes never seen before on Italian TV. Produced by Russian animation studio Animaccord, Masha and the Bear was named best animation in the Creative Talent category at the 2015 Kidscreen Awards and is shown in almost every country in the world.

Ink Global director Claus Tømming commented: “Success in Italy shows the strength and potential of Masha and the Bear. It is a show that stands out as something original and innovative in a crowded market and audiences everywhere are responding to that.”

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00-00 Nursery 2016_v8_NEW LSB 2008 GRID 05/01/2016 15:02 Page 44

State of the Nation: Nursery

Right: New Miffy plush to launch from Rainbow Designs.

Baby Talk From supped up strollers to cuter-than-cute plush, apparel and toys, the action in the infant sector is growing apace.

Wear it Well Double awards winner (The Licensing Awards Best Children’s or Adult Apparel and Progressive Preschool Award apparel range) was Paul Dennicci for its range of baby Star Wars apparel. As md Andrew Farrow explains, Above: Paul Dennicci scooped licensing in the infant and apparel awards at the 2015 nursery sector is important as Licensing Awards and Progressive Preschool Awards. it gives a point of difference against retailers' own label product.

"Yes brands are looking at this huge market, however not all brands are an obvious fit," he adds. "Star Wars filters down from adult, to toddler and baby as it resonates with the parent who purchases this product."

He continues: “We need to ensure that the licence is fit for purpose on this brand and Below: The Snowman end product, from the baby's and and the Snowdog new plush from parent's perspective.”

Rainbow Designs.

The Snowman Builds For Infants A new ‘My First Christmas’ range for The Snowman and The Snowdog brand is to be unveiled at Toy Fair in January and will be available to consumers for Christmas 2016.

The range will include an endearing plush collection from Rainbow Designs, featuring My First Snowman and the Snowdog comfort blankets, ring rattles and jingle bell booties.

There will also be a gifting range from Widdop Bingham and wooden preschool toys from Milly & Flynn. Development is also underway with an infant apparel collection and a range of book

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Nothing Sniffy About Miffy

2016 is looking good for DRi’s nursery brands. Miffy is set for yet another good year with brand new episodes of the new TV series Miffy’s Adventures Big and Small launching on TinyPop on January 25.

Licensee, Rainbow Designs, will launch a brand new Miffy for Baby plush collection for the spring aimed specifically at the infant and nursery market. The new collection features Miffy in pink and denim blue tones and includes a variety of developmental products such as plush toys, comfort blankets, ring rattles and an activity cube.

Dennicci will also launch a new collection of its cute Miffy Babywear in 2016 and new licensee Coochy Coo will be bring a new range of Miffy Nappy Cakes to the nursery sector.

Already a strong brand in the baby marketplace, Boofle is set for even greater expansion this year. Xpressions is on course to see continued growth in its baby plush and gifting range and off the back of a fantastic 2015, Brecrest will launch a brand new babywear collection for spring/summer.

formats including a buggy book will be available from Penguin Children’s Books.

The exciting new range, designed specifically for the baby and nursery sector, utilises artwork from a specially created style guide and features a softer colour palette and design treatments for infants.

Damian Treece, brand manager for Snowman Enterprises at Penguin Ventures said: “The infant sector shows encouraging signs of growth and is a key demographic for The Snowman brand. The design treatment in ‘My First’ style guide is fresh and has a contemporary feel which lends itself to development across a wide range of product. We look forward to seeing families celebrating their child’s first Christmas with The Snowman and the Snowdog.”

00-00 Nursery 2016_v8_NEW LSB 2008 GRID 05/01/2016 15:02 Page 45

State of the Nation: Nursery

Baby's Got Wheels

German licensee Knorr Baby has launched a VW Golf GTI Stroller in celebration of the 40th anniversary of the iconic car. The stroller boasts replica wheels, the fabric design from the original Golf GTI upholstery, a carbon body and iconic stitching.

Also from the VW stable is a ride on toy in the design of the retro VW Camper Van from licensee Good Baby.

Right: Knorr Baby's Golf GTI Stroller.

Below: Paddington push-along wooden toy from Orange Tree Toys.

Paddington Infant Line Launches

Paddington may be used to having a marmalade sandwich under his hat, but he also has a new trick up his sleeve too as a new Paddington for Baby style guide has been launched (represented by Copyrights). Specifically aimed at the baby and nursery market this extension to the licensing programme features special baby-focused design elements and beautiful soft colour tones.

The Paddington for Baby collection has been exclusively developed to appeal to parents with newborns and infants, offering a unique but complementary creative style to the existing licensing programme.

Product in the new Paddington for Baby range, which arrives in stores this Spring, features new infant plush from Rainbow Designs, including a comfort blanket, activity cube and ring rattle, to sit alongside its refreshed My First plush.

The infant collection will also see new wooden toys from Orange Tree Toys and a new range of cotton wool and wipes from UP Global. Other refreshed products in the collection include a buggy book from HarperCollins, an infant travel seat from Totseat, as well as infant apparel.

Polly Emery, brand and marketing director for The Copyrights Group says: “We are looking forward to introducing more infant focused products to the nursery sector in the future."

Inset: knorr Baby’s Golf GTI Stroller.

Below: eOne has developed new looks for Peppa the nursery and adult sector.

Peppa Pig Finds New Fans A slew of new partners for the Peppa Pig brand have strengthened Peppa's hold on the nursery market with a raft of new product introductions in 2016 in tandem with growth in the adult gifting sector too.

Rainbow Designs’ first infant lines included a selection of teethers, rattles, comforters and activity toys.

These products were incredibly successful encouraging Rainbow to add to the collection. Long term Peppa apparel licensee, Blues, is bolstering the brand’s baby range with the first collection of Peppa Pig baby layette apparel, including bodysuits, booties, hats, jumpsuits and t-shirts set to launch at retail in 2016.

Hannah Mungo, head of UK licensing at Entertainment One Licensing says, “Broadening the consumer product offering of Peppa Pig to include baby and adult gifting sectors has been a phenomenal success that has increased Peppa’s retail footprint in the UK.” LICENSING SOURCE BOOK EUROPE 2016

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Exciting ranges for all the family...big and small!

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08/01/2016 11:18

LEADING SUPPLIER OF LICENSED JEWELLERY | HAIR | NOVELTY AND SEASONAL ACCESSORIES & GIFTS

Brand new licences launching in 2016

Just signed for Autumn 2016... © Disney, © MOOSE ENTERPRISE (INT) PTY LTD, 2013. © & ™ Lucusfilm Ltd. Minions is a trademark and copyrights of Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved. © MARVEL HASBRO and its logo, MY LITTLE PONY, and all related characters are trademarks of Hasbro and are used with permission. © 2015 Hasbro. All Rights Reserved.

DreamWorks Trolls © 2016 DreamWorks Animation LLC. All Rights Reserved. © Disney/Pixar. © ABD Ltd/Ent. One UK Ltd 2003. © 2017 Pusheen corp.

LICENSING Warren Traeger warren.traeger@iconlive.com

SALES ENQUIRIES salesteam@iconlive.com Tel: 01444 240000

ICON LIVE LIMITED | ICON HOUSE | 2 YORK ROAD | BURGESS HILL | WEST SUSSEX | RH15 9TT | UK T: +44 (0) 1444 240000 | F: +44 (0) 1444 240001 | W: iconlive.com | E: info@iconlive.com

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Marking Milestones

A year of celebration This year a number of high profile properties mark significant milestones in their history. From Tatty Teddy reaching 21 through to 150 years since the birth of Beatrix Potter, there’s a lot going on to excite both licensees and retailers, not to mention consumers. LSB picks up its invitations to the parties to find out more.

T

his year we’re being properly spoilt for choice on the celebration front.

A number of big name brands will be marking key milestones, from 21 years all the way up to 150 years, which means there will be a plethora of special product coming out from licensees across various categories. LSB picked out four to focus on here, giving retailers an idea of some of the products heading their way.

Beginning with the youngster of the group, Carte Blanche is celebrating 21 years of Me to You. This has sparked a complete relaunch of the homegrown plush and gift collection, anchoring a new segmented approach (including a premium Signature Collection) and full blown marketing campaign.

“2016 will be the year we anticipate fans to fall in love with Me to You all over again,” Ruth Leonard, director marketing and new business development at Carte Blanche Group, tells LSB. “It has been several years since Tatty Teddy went on tour and released special editions available at exclusive

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events – there will be a lot to look forward to.

“The anniversary times perfectly with the relaunch of the brand, so whether a licensee, shopper or retailer, there will be a lot to get involved in and many positive changes impacting the year ahead.”

All eyes will be on Spring Fair in February, where Carte Blanche will showcase its complete new brand gift and plush look. Further plans for the year will be revealed at the NEC, although Ruth has let a few snippets slip to whet appetites.

A special edition of the Me to You story – A Bear with a Blue Nose? – will be available throughout the year at key events; there will be a national tour in conjunction with a high street retailer in the spring, while the company is also looking at a Guinness World Record attempt and a 10,000 bear giveaway.

Social media will also be important, and details of a special anniversary event in the summer involving key retailers is currently being finalised; it will include a special edition 21st Tatty Teddy bear for a national retailer, which will be hosting an event for the first time.

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Inset: Gromit was one of the characters who starred in a special animation during the BBC1 documentary.

Bottom: Aardman’s Rob Goodchild is confident there is a collectors market for the company’s brands and these kind of products will be a key focus for the 40th.)

Marking Milestones

Aardman’s Grand Plan

Aardman kicked off its 40th anniversary celebrations with special BBC1 documentary, A Grand Night In: The Story of Aardman.

Broadcast on Boxing Day, the programme was narrated by Julie Walters and looked at the company’s multi award winning work across film, TV and advertising, including characters such as Wallace & Gromit, Shaun the Sheep, Morph and Creature Comforts.

Bespoke animation of Wallace & Gromit and Morph was created as part of the documentary, while a host of A-list Aardman fans shared their best moments and experiences of working with the studio. These included Martin Freeman, Jane Horrocks, David Tennant, Bill Nighy, Terry Gilliam, Omid Djalili, Justin Fletcher, Anne Reid, Matt Groening, John Lasseter, Timothy Spall and Hugh Grant.

Meanwhile, celebrations for Aardman’s 40th anniversary began at Christmas with a BBC1 documentary (see above) and will continue through 2016 with a raft of activity.

Aardman will be looking to bring some collectable items to market in its special anniversary year, working with existing partners such as Rainbow Designs, Danilo and Robert Harrop, alongside new partnerships with Steiff Bears (for a special edition Gromit) and Isle of Man stamps for an Aardman-themed collection.

A 40th anniversary style guide has been created, bringing the studio’s stable of characters together, and focusing on the best

Aardman on-screen moments from the past four decades. The attention will be on collectables, publishing, exhibitions and art programmes, along with high quality giftware, with the Aardman team looking to explore opportunities with new licensees early in the year.

“The success of our Gromit Unleashed and Shaun in the City figurine collections have shown that there’s a collectors market for our brands and people like what we do,” Rob Goodchild, Aardman’s head of licensing, explains to LSB. “It’s a year-long celebration, but really it’s a good excuse to get out there, talk to the fans and develop new product categories outside of mass market.

“However, we don’t want the celebrations to just be a nostalgia-fest, but also highlight the studio as a contemporary global business supported by strong IP and the best creative talent.”

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Marking Milestones

Left: 2016 will be “a year filled with gloriumptious treats for everyone” according to brand marketing director, John Collins.

100 years of Roald Dahl

There’s plenty of creativity for The Roald Dahl Literary Estate, too, with 2016 marking the author’s centenary year.

“Roald Dahl 100 has given us a fantastic opportunity to develop a more focused, contemporary and creative licensing programme,” says John Collins, brand marketing director at The Roald Dahl Literary Estate. “There will not be centenary products, but instead, through our licensing agent DRi, licensees will begin rolling out a completely new look across Roald Dahl licensing, concentrating not on his vast canon of (continued overleaf) children’s

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A raft of consumer marketing activity is planned to celebrate Roald Dahl 100 throughout the year. Or as John Collins, brand marketing director at The Roald Dahl Literary Estate, describes it: “a year filled with gloriumptious treats for everyone”.

It will kick off with an exhibition called The Wondercrump World of Roald Dahl, which will display rare Roald Dahl archive material. It will run at London’s Southbank Centre from February to July, before transferring to Cardiff (the city of the author’s birth) from August. Also at the Southbank, Roald Dahl is a key theme of its Imagine Children’s Festival, with Dahlinspired events running for two weeks in February.

The Great Mouse Plot is one of the World Book Day titles for March, while the Hay Literary Festival will have a strong Roald Dahl theme through the children’s activities in May. As well as re-jacketed Roald Dahl paperbacks from Penguin Random House, there will also be a new book from Oxford University Press: The Roald Dahl Dictionary aims to celebrate the way he both used language and created his own additions to it.

The BBC will be a key partner in the centenary year, featuring Roald Dahl as a centrepiece to the children’s element of the year-long Get Reading season.

One of the biggest moments of the year will be the release of Steven Spielberg’s adaptation of The BFG. The company will be working with eOne – which is handling the licensing and marketing for the movie – on various opportunities.

On September 13, Roald Dahl’s birthday will be marked with the biggest celebrations for the author ever seen, with schools’ parties, retail events and other activity. “The following weekend also sees Cardiff utterly transformed into ‘The City of the Unexpected’, so watch this space,” teases John. “The year culminates with a brand new Christmas TV highlight – the adaptation of Roald Dahl’s Revolting Rhymes by master animation studio, Magic Light.

“On top of all this, our west end stage shows Charlie and the Chocolate Factory and Matilda, continue to entertain packed houses, with the latter celebrating its fifth anniversary in 2016,” reveals John

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Marking Milestones

books, but on three core titles – Charlie and the Chocolate Factory, Matilda and The BFG.” Three new style guides have been created, further strengthening the iconic imagery of Quentin Blake and adding new colour palettes, placements, icons and other assets to invigorate the licensing programme.

As John elaborates: “This fresh focus on building three programmes under the Roald Dahl brand umbrella will help licensees and retailers to have a much clearer sense of our licensing vision, and help them to give consumers a bolder and more streamlined brand experience in-store.”

The Roald Dahl brand itself has also been completely reworked

Left: Peter Rabbit was the first licensed literary character in the world.

creatively over the last year, and the new author branding has been rolled out in consumer promotions with Persil and McDonald’s.

“This new look will play a major part in helping achieve standout and consistency on our new licensed products for the three focus titles – as well as featuring on the brand new re-jacketed Roald Dahl paperbacks from Penguin Random House, hitting shelves from March.

“Roald Dahl 100 is an opportunity for children and adults alike to celebrate the incredible and unmatched legacy of this most influential of authors. His stories and characters have entered public consciousness like no other author.”

Penguin and Silvergate gear up for Beatrix Potters 150th Anniversary.

From one classic brand to another, and there is none more classic than Beatrix Potter, and 2016 marks 150 years since her birth. Peter Rabbit was the first licensed literary character in the world and, after the success of the books with publisher Frederick Warne & Co, Beatrix Potter herself initiated the development of Peter Rabbit merchandise by registering a patent for a doll in 1903. Her goal was to create high quality merchandise which was true to the original stories and she was fiercely protective of her characters.

The Frederick Warne archive at the V&A showcases a range of early licensed products including gems, such as Beatrix’s original sketches of a board game, embroidered cotton handkerchiefs, bronze figurines, rubber dolls, biscuit tins, a jigsaw puzzle and ceramic tiles.

“Even by today’s standards, Beatrix developed a huge range of licensed product,” says Susan Bolsover, head of licensing and consumer products at Penguin Ventures. “She was a pioneer and a very astute businesswoman and thanks to her early efforts, Peter Rabbit has appeared in books and on licensed product in more than 110 countries throughout the world.”

Penguin Ventures and Silvergate Media will be celebrating the legacy of Beatrix Potter in 2016 with some exciting new partnerships and products - not just focusing on Peter Rabbit, but also Beatrix’s work as a conservationist, botanist, businesswoman and artist.

Some of the highlights of the Beatrix Potter 150th anniversary include new commemorative coins and stamps from the Royal Mint and Royal Mail, two new Peter Rabbit attractions opening in the UK and a high profile campaign from the National Trust to promote Beatrix’s conservation work at Hill Top, her property in the Lake District.

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State Of The Nation: Preschool

Tiny Treats It seems that nothing ever stands still within the licensed preschool arena, and with new launches – both in terms of products and companies – planned for spring onwards, 2016 looks like it will be another bumper year. LSB rounds up some of the key happenings.

Strong start for Teletubbies

DHX Media is confident of a busy year in 2016 with Teletubbies, as the new series gains momentum, both in the UK and internationally.

The revamped series hit CBeebies on Monday November 9, and after the first week on air it had won a 66% share of the homemakers with children aged 0-3 audience.

In addition, it increased CBeebies’ share among the same category by 27%.

Tom Roe, commercial director at DHX Brands, said: “2016 is gearing up to be a really big one for Teletubbies, with the international roll-out of the series gaining momentum and the first new consumer products launching early in the year. We are looking forward to a very busy 2016.”

Based on average figures for the first five episodes (using BARB data), Teletubbies also won a 33% share of the children aged 4-6 audience.

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Inset: Teletubbies has been an early hit with the preschool audience.

Below: PJ Masks will launch in the UK on Disney Junior in Q1.

eOne kick starts PJ Masks

Entertainment One has appointed Just Play as global master toy partner for its new preschool series, PJ Masks.

A range of action figures, play-sets, vehicles, plush, dressup and role-play will launch in the US in the autumn, before being rolled out internationally in 2017.

“Toys are the backbone of any successful kids licensing programme and Just Play has both the expertise and enthusiasm to create a toy line that will fuel the imaginations of young children around the world, and build PJ Masks into an enduring children’s brand for generations to come,” said Andrew Carley, head of global licensing at eOne. PJ Masks launched on Disney Channel and Disney Junior in the US in September 2015, quickly becoming one of the channels top rated shows. It launched on France 5 in December to strong ratings and is due to roll out on Disney Junior channels around the world from 2016 including the UK, Italy, Spain and Germany in the first quarter.

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State Of The Nation: Preschool

Little Baby Bum targets licensing

The company handling the consumer products programme for preschool YouTube brand, Little Baby Bum, believes it could be the next revolution in children’s entertainment.

Mark Freedman, president of Surge Licensing, said that when he first saw Little Baby Bum “the whole thing blew my mind”. Mark has a history of being able to spot brands with potential – he was the man who originally brought Teenage Mutant Ninja Turtles to the licensing world.

The Little Baby Bum English language YouTube channel has five billion global views in total, while this goes up to over six billion once foreign channels are included. Its Wheels on the Bus episode has passed the one billion views mark. As well as the UK and US, it has just launched in Germany and Russia, with a number of other foreign language channels planned.

Combined, there are over 460 videos, mostly single episodes although themed compilation videos are available.

Two new episodes are launched every week, with an average of 15 million views on a daily basis around the world.

Toys will be the first consumer products category to launch, with six favourite characters being released in the spring in the UK and US simultaneously by Commonwealth. Each toy will come with four nursery rhymes, sound and music chips. Publishing will also be an important category.

“My goal is to build the first major preschool franchise on YouTube with Little Baby Bum,” he told PPS. Mark is working with Licensing Link in the UK and Ireland to build the brands.

The Furchester Hotel notches up licensees

Sesame Workshop has announced several new licensees for The Furchester Hotel for 2016.

Alfred Franks & Bartlett (eyewear), PMS (amusement plush, clocks, balls, pillows) and Zak Designs (melamine) will all launch product in 2016.

In addition to this, the latest additions to Hasbro’s toy line include talking Phoebe and Elmo plush and a suitcase play-set, while publishing is performing well through Penguin and Immediate Media. DVDs are available from Abbey Home Media.

Other licensees with product for The Furchester Hotel arriving this year include Aykroyds & TDP Licensing (nightwear/underwear), Fashion UK (outerwear), Gund (gift plush), Jumbo (games and puzzles), Kokomo (toiletries), Posh Paws (bags) and Roy Lowe (socks).

“We’re continuing to have loads of fun with The Furchester Hotel,” said Maura Regan, svp and general manager, international media business, Sesame Workshop.

Tractor Ted steams in

Tractor Ted is looking to further develop in the world of licensing, appointing Rockpool Licensing as its agent.

The company – headed up by Vickie O’Malley – will be exploring opportunities across all categories from publishing to toys, apparel, homewares, stationery, food and promotion.

The deal follows on from the commercial partnership with Nickelodeon UK, which sees Tractor Ted clips aired on Nick Jr and Nick Jr Too, as well as featured on nickjr.co.uk.

Demand from preschool fans and their parents has resulted in a strong range of Tractor Ted products including apparel, toys, lunch bags and bottles, stationery, partyware and bedding.

All have been developed in-house and are sold through non-traditional distribution including county shows, garden centres and via the Tractor Ted website.

Alexandra Heard, creative and sales director for Tractor Ted, added: “We feel the time is absolutely right to explore opportunities for licensing product across all categories of product and promotion.”

Top: Little Baby Bum could be the first major preschool franchise from YouTube.

Above left: New licensees have joined the licensing push for The Furchester Hotel.

Left: All licensing categories are being explored for Tractor Ted.

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State Of The Nation: Preschool

Ty signs for The Clangers

Inset: Ty UK will create gift plush for The Clangers.

Below left: Bladez Iain Morgan believes the possibilities are endless for the company in the preschool space.

Above: The app features a raft of games and activities.

Bladez Toys makes preschool move RC inflatable specialist Bladez Toyz is moving into the preschool category, having already signed up a number of high profile licences.

The ambitious company – which has enjoyed considerable success with big name brands including Minions – has secured three licences for the range launch: Peppa Pig, Thomas and Teletubbies. Bladez says it has already seen strong demand for the first two, following initial concept presentations back in October.

There will be a selection of products available including night lights, RC inflatable characters, furniture, educational toys and more.

“Preschool is an area that we have the innovation and skill to cater to,” Iain Morgan, ceo of Bladez Toyz, explained. “Now we have the backing of the right licences, we felt now was the time to put our ideas into action.

“The possibilities are endless, and we are looking to become a market leader in the design, manufacture and distribution of preschool toys.”

Deer Little Forest unveils app

Coolabi has added to the licensing drive for The Clangers, with Ty UK signing up for a new range of gift plush.

The collection will launch in selected retailers in the UK and Ireland from spring.

“We are immensely proud to partner with Coolabi on this already hugely successful property on CBeebies,” said Steve Gomez, business development director at Ty UK. “We are honoured to be working on the brand and rolling out an impressive new product range for 2016.”

Masha is a sell out

Toy licensee Simba is reporting ‘exceptional’ sales for its line of Masha and the Bear products.

The collection launched exclusively at The Entertainer in October and has become one of the retailer’s best selling preschool ranges.

Masha and the Bear airs everyday on Cartoonito in the UK and is something of a YouTube sensation – with over 70,000 views a day it has taken one of the top spots on the newly launched YouTube Kids app.

2016 will see Masha and the Bear expand onto Boomerang. As well as a growing platform in the UK, the property already has a healthy fan base in Russia, South East Asia, Eastern and Southern Europe.

Lisle International handles the UK licensing for the property.

The Simba range includes plush, dolls, play-sets and construction lines, with further products due for release in 2016.

Above: The Simba range

includes dolls and play-sets The first Deer Little Forest app for iOS and among other lines.

Android has been launched by US preschool Right: The app features a raft of games and activities. specialist Playrific.

The app features the distinctive artwork of the popular brand, with content including match 3 games, puzzles, colouring pages, drag and drop, memory cards, maker games and more. It also contains an entire digital book, a trailer of the TV show in development and a one of a kind card making game based on the greeting cards by creator Jo Rose. Licensing is being handled by Koko.

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State Of The Nation: Preschool

Peppa helps boost Character

Peppa Pig is just one of the preschool licences that helped Character Options to record profits in its last financial year.

Profits before tax (for the year ending August 31) surged by 73% to reach £12.27m, compared to £7.11 million for the previous year on revenues of £99.05 million (2014: £97.89m).

The company – which has licences such as Peppa Pig, Minecraft, Fireman Sam, Scooby-Doo and Doctor Who among others in its portfolio – said that the domestic market traded ahead of expectations, although international sales were hampered by currency and the generally difficult economic climate.

One of the new licences arriving in 2016 is Teletubbies, for which Character Options is the global master toy partner. The company’s range will be launched and marketed in early 2016.

Mothercare wins big at PPS Awards

The Star Wars baby range for Mothercare from Paul Dennicci added another award to the mantlepiece at the Progressive Preschool Awards, which took place the end of last year.

The collection received the Best Preschool Apparel or Accessories Range at the event, which was held in The Dorchester, Park Lane, London, hosted by comedian Sean Collins.

In addition, Mothercare also picked up the Best Multiple Retailer of Preschool Products accolade, while Barbara Robinson, its head of licensing and character, was honoured with the Outstanding Achievement Award.

Sambro was also celebrating after picking up the Best Preschool Toy or Games Range for its Play-Doh Creative Workshop.

Other winners included Sainsbury’s (Best Supermarket Retailer of Preschool Products), Boots (Best Mixed Retailer of Preschool Products), Bentalls of Kingston (Best Department Store Retailer of Preschool Products) and Little Tikes for the Little Trikers campaign (The Marketing Award).

Above: Princess Rose Peppa is a key line for Character Options.

Below left: Barbara Robinson collects her trophy to rapturous audience applause from Harrison Palmer, director of Global Solutions for Clothing, sponsor of the award category.

Below: Dear Zoo has been a hit with M&S.

Dear Zoo stars for M&S

Rod Campbell’s best selling picture book, Dear Zoo, has inspired a new babywear collection in Marks & Spencer.

Following a direct to retail deal brokered by Metrostar, the range has been launched in 50 stores and online.

It features ten lines including a sleeping bag, blanket, sleep suits, bodysuit sets, bib sets, plus a corduroy dungaree set for boys and a pinafore set for girls.

“The DTR with Marks & Spencer is a very significant coup for Dear Zoo,” said Claire Potter, md of Metrostar. “It stands alone among the other direct to retail licences at Marks & Spencer which are based on major film franchises and global brands, and is a testimony to the consumer appeal of this classic preschool brand.”

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Spring Fair Focus

Left: Half Moon Bay's Harry Potter giftware collection.

Springing Into Gifts Spring Fair is the UK’s largest trade show and licensed products will percolate this year’s exhibition (February 7-11, NEC). LSB takes a peek into the giftware halls at some of the products that are going to be on show.

I

A Magic Touch

Also looking to children's literature is Half Moon Bay. "Following on the back of the success of the Harry Potter apparel, Half Moon Bay has recognised Harry Potter as the ideal new licence to add to its collection," says marketing manager Ben Craddock. "The licence closely mirrors the success of our key licences from Disney, Warner Brothers and the BBC, whose appeal has grown, rather than diminished, over time. Harry Potter, like Star Wars, Batman, Superman and Doctor Who, stands the test of time, with new fans discovering the books and films each year and old fans staying loyal to the series."

The company has developed an extensive range of gift and housewares to include favourites such as boxed mugs, retro bags, tin storage and glassware. "The caped towel and marauders map novelty puzzle are sure to be big hits within the range," predicts Ben. "We envisage wide appeal for the product range, and the timing of the three new films from the Harry Potter universe further cement the licence as an ideal new partner." (Fantastic Beasts and Where to Find Them will be released in 2016).

n the world of gifts, several major suppliers have tapped into the wealth of talent offered by greeting card designers, with award winning card publisher Pigment Design Studio Widdop's has invested heavily in a gift collection, one of major gift company which includes stationery, ladies Widdop Bingham's gifts and home accessories. newest licensing signings "This is an exciting partnership for 2016. The company has with an industry leading design licensed four Pigment studio that is recognised for its brands, to include By cutting edge designs," says Appointment, which adds Stephen Illingworth, head of to its portfolio of brands, product development and particularly within the national account sales.

Above: Widdop Bingham's new By Appointment sentiment category.

Collection is a collaboration with Pigment Design Studio.

Looking For The Elite In Tinware?

Licensing has long held an allure for Elite, one of the largest selection of tins in the UK. The company will be launching a range featuring the designs of Heather Flynn, the creator and co-creator respectively of Alice Scott and Happy Jackson - two brands that are continuing to make their presence felt in both the gift and greeting card arena. "I’d been following Heather Flynn’s brand Alice Scott for some time and snapped it up when Heather offered us tin," confirms James Brierley, owner of Elite.

"Heather’s work on Happy Jackson and many other Elite products means the look and feel are just right," he confirms.

Left: An Alice Scott tinware design from Elite.

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Spring Fair Focus

Right: The new Hallmark home fragrance range from History & Heraldry.

History & Heraldry has been appointed as Hallmark's UK licensee in the home fragrance category.

Drawing on artistic inspiration from the sentiment and design style of two of Hallmark's successful card ranges, Lucy Cromwell and Belissima, the range will be launching at Spring Fair.

"History & Heraldry's ability to appeal to the consumer's emotions through beautifully sourced and designed impulse gifting means we couldn't have chosen a better partner for this fast growing gift category," comments Julie Michell, European licensing manager at Hallmark.

On the children's book front, Rainbow Designs is among the companies that is tie-ing in with the centenary of Roald Dahl which will be commemorated in 2016. "We are delighted to be launching a new plush collection featuring Matilda, The BFG and Willy Wonka as well as a Whizzpopping BFG," confirms Anthony Temple, md of Rainbow Designs. (The collection will be available in time for World Book Day on March 3).

Nothing To Be Sheepish About

Still with children in mind, Puckator recently confirmed a new collaboration with Aardman Animations which is celebrating its 40th anniversary this year. "The Shaun the Sheep brand fits very well with Puckator’s expanding portfolio of licensed gift ware items," comments the company's exhibition co-ordinator Mary Overmeer. "In 2016 we will be launching brand new Solar Pal characters of Shaun the Sheep and Wallace & Gromit."

And finally, for those that can't resist a wedding, and wedding dresses in particular, Camal Enterprises has teamed up with wedding dressmaker Thelma Madine, star of TVB's , to create a line of fine bone china figurines with new lines launching at Spring Fair. "Our collaboration with Thelma is bringing our figurines to a new audience and also celebrates the extravagance of Thelma's flamboyant designs," says marketing director Malini Pashley.

Righ: Fairytale Gypsy Bride Brunette from Camal Enterprises.

As licensed product grows apace for gift companies, Spring Fair is certain to reveal more licenses than ever that will be ringing up sales this year.

Left: Rainbow Designs' BFG produces eight different whizzpopping sounds.

Show Essentials * DATES:

February 7-11, 2016 (Volume halls open one day early on Saturday February 6) * VENUE: NEC, Birmingham * TEL: +44 (0)203 033 2500 (visitor enquiries) * E-MAIL: visitor.help@i2iassist.com * WEB: www.springfair.com * VISITOR REGISTRATION: Register for free via the website. * Resorts World Birmingham, a new ÂŁ150 million leisure and entertainment destination on site at the NEC, will be enhancing the visitor/exhibitor experience at Spring Fair this February.

The first of its kind in Europe, the complex features a host of major retailers - to include JOY and the Gift Company - 18 bars and restaurants, plus an 11screen Cineworld.

Visitors can also stay at the four star Genting Hotel, the first to open in Europe, which includes the Genting International Casino.

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S P P F P D C

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Property Licensing Agent

The Snowman™ and The Snowdog The Copyrights Group Suite 2 29-30 Horse Fair Banbury Oxon, OX16 0BW Tel: 01295 724420 Contact: rachelclarke@copyrights.co.uk

Raymond Briggs’ The Snowman™ has been a much-loved character for over 30 years The sequel, The Snowman™ and The Snowdog, launched in the UK during Christmas 2012 with strong repeat ratings and a 25 year broadcast commitment from Channel 4 International partners include Penguin for Publishing, Universal for home entertainment and Aardman for broadcast rights. Agents are in place for Japan, Korea, Australia/NZ, Benelux and France Over 8.5 million books sold worldwide, in 15 different languages and 1.6 million DVDs sold worldwide date with The Snowman™ stage show playing to over 1.25m people in 5 countries with an extended UK programme secured in 2015

Major partnerships in the UK during 2015 included Thorntons, Thomas Cook and The British Red Cross Major Japanese exhibition at Matsuya Ginza launched December 2015 featuring original artwork and associated materials

New UK products for 2015 included apparel, food gifting, arts and crafts, personalised cards and wrap and additional toys and games

Further new UK product development for 2016 includes footwear, bedroom textiles and accessories, gifting ranges and additional crafting ranges

The Snowman™ and The Snowdog © Snowdog Enterprises Ltd. 2016

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Face To Face: The Toy Store

Toy Stories The launch of The Toy Store’s first outlet in the UK last year garnered a raft of positive coverage and now the retailer is looking to build on this even further throughout 2016. With around 75% of its offering made up of licensed product, the retailer is on a mission to show licensors just how it can offer a longer term solution for brands on the high street. LSB finds out more.

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ast year, London’s Oxford Street welcomed a new face in toy retail. Indeed, The Toy Store came bounding into the west end of the capital like an excited child at Christmas, such was its enthusiasm to bring its own particular brand of toy retailing to the UK market.

Created in 2004, the first Toy Store opened in Muscat, Oman and since then it has built up a healthy number of outlets across the Middle East.

Oxford Street was its first foray into the UK and it was well aware that, as a newcomer to the market, it would have a lot of work to do.

Geoff Sheffield, director of procurement and licensing at RM Group (the parent company of The Toy Store), explains to LSB: “I think we always went into this project with a healthy degree of respect for the arena we Top: The Toy Store’s layout of having zones developed around characters and licences has already proved a hit with the industry and consumers.

Above right: The Oxford Street outlet is the first in the UK for The Toy Store.

Right: “The consumer response has genuinely been fantastic to the new look and feel,” says Geoff Sheffield, director of procurement and licensing at the retailer.

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were entering. Although the footfall is there, we have to work hard on telling people we exist and making sure their experience in the store is one they will remember for the right reasons and tell their social circle about.”

There are currently 100 people employed in the UK team and the store has received a huge amount of interest since it opened its doors. For the licensing industry in particular, the store layout is a huge bonus.

“The principle was that the consumer should enter zones developed around the most relevant characters and licences, different perhaps to the traditional zoning of categories,” says Geoff. “We spent a lot of time working with the brand principals on developing how that experience should look and which characters were key in their future plans.

“Striking the balance between experience and commerciality was the next consideration and making sure we could house a cross variety of merchandise to enhance the area. A lot of time was

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Face To Face: The Toy Store

spent trying to see the store through the eyes of the child and working out where those emotional touch points needed to be. Whether that was digital interaction/personalisation, a life-size sculpt or a well dressed fixture, we wanted there to be plenty of ‘wow’ moments.”

New fixtures set at a height that would give a child a clearer panoramic view of the store were also created, while partners have also been very supportive in terms of helping to bring the store to life. As well as The Toy Store’s own Mr Fun and Blue and Red stormtrooper characters, there have been visits from Scooby-Doo, the Playmobil mascot, Cody the VTech mascot, Peppa Pig, Teenage Mutant Ninja Turtles and Sheamus from WWE. In addition, Warner Bros. provided some original Batman movie props to give the store that extra edge.

In terms of best performers, the preschool category is strong, with Thomas, Peppa Pig and Mr. Men all indexing well. Minions and Star Wars are also, unsurprisingly, healthy sellers – the store’s Star Wars Shepperton Design Studio offering has provided it with a point of difference for the real Star Wars fan, too. On top of this, Marvel, Disney Princess, plus franchises from Hasbro and Mattel are all consistent performers.

For Geoff and the team, the aim now is to further build on The Toy Store’s relationship with the UK licensing community.

“We firmly believe in this concept and will now work with many of the same partners to replicate as best we can some of the features here in the Middle East,” Geoff continues. “The benefits are that they can really showcase their portfolio and if the investment in-store is right and refreshed regularly, they have a permanent showcase for their licences - this will enable all their licensee partners to showcase their product in a surrounding which cries out to the consumer.”

Following a “positive, encouraging and supportive” reception to The Toy Store concept at Brand Licensing Europe last year, Geoff would now like the industry as a whole to engage with the company Above: The retailer’s Star Wars Shepperton Design Studio going forward. offering has been a big hit with fans of the franchise.

Below: Areas have been created through the store to show off branded merchandise across a variety of categories, such as this one for Paddington.

“We would like The Toy Store to be seen as a solid partner for licensors to make an investment with us to bring their characters alive,” he says.

“We are offering a longer term solution for them to showcase the power of their brands versus a short-term pop up or a mall activation. I would hope that by the end of 2016, we are working on unique retail activations and product developed to support them.”

Need to know: The Toy Store With the beauty of the licensing The Toy Store brand was created by ceo Peter Bracken in 2004, with industry being that there is always the first outlet opening in Muscat, Oman. The vision was to bring the fun back to toy retail, inspired by Peter’s own experience growing up innovation and new properties to with the likes of Hamleys and FAO Schwarz. play with, The Toy Store’s residence Today, there are 15 stores covering UAE, Oman, Qatar, Bahrain, the on Oxford Street is likely to be a UK, Azerbaijan and Saudi Arabia – the last two being owned by franchise partners. The retailer has a further seven new stores of its successful one – and it will be no own signed up for the GCC and 11 more planned through its surprise if its UK footprint grows franchise partners. even further.

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Retail Round-Up

Streets Ahead Christmas and New Year was unsurprisingly a period of bumper activity at retail, and heading into the spring this is set to continue, with a number of new initiatives, promotions and deals. LSB rounds up some of the latest news.

Santoro expands into retail

As also reported in the Art & Design section of LSB, Santoro has opened its first retail standalone outlet, but has ambitious plans for a raft of further stores, both in the UK and overseas.

The first Santoro store is located on Milsom Street in Bath and closely resembles a high-end boutique stocking a collection of the company’s own produced products as well as those from its international licensees.

It was officially opened by Santoro’s founder Meera Santoro at the end of last year, coinciding with the company’s 30th anniversary.

The company initially dipped its toes into the retail space with a Gorjuss pop up in Harrods a couple of years ago.

Meera Santoro, co-founder, has revealed there are now plans to open further outlets across the Middle East in the next year or so with a third party, while she would also like to open a store in London.

“The final clincher to open a store was when a father and daughter travelled from Sweden, knocked on our office door and asked where our shop was,” Meera said.

Alongside the retail plans, the company has been ramping up its licensing activity.

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Above: Santoro was overwhelmed by the reaction the opening of its first shop received.

Below: Scorch product will be in larger Asda stores throughout the UK ahead of the 6 Nations tournament.

Moonpig gets Zapped

Moonpig has partnered with augmented reality company Zappar on a range of personalised greetings cards and an app. Two ranges of cards will be available in several designs and will include a balloon popping game – featuring Peppa Pig – and a photo feature that allows users to take selfies with a selection of animals.

WRU scrums down with Asda

The Welsh Rugby Union brand has strengthened its relationship with Asda, with the grocer expanding the range of merchandise available in-store.

Asda will be stocking a new kids t-shirt featuring WRU brand ambassador, Scorch, in its larger stores throughout the UK. Product will be in-store from the end of January 2016 - just ahead of the 6 Nations

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Retail Round-Up

Amazon unveils 2015 best sellers

Amazon has revealed its best selling products for Christmas and across 2015, with several licensed names making the grade.

Among the top ten highest selling products for last Christmas were the Minions Movie DVD and Inside Out. Video games franchises Fallout, Call of Duty and Star Wars Battlefront also made the list, which was headed up by Adele’s new album 25.

The popularity of Disney’s Frozen also continued with character dolls, LEGO Elsa’s Sparkling Ice Castle and colouring books in many children’s stockings.

Some regional variations also made themselves noticeable. For example, town-branded versions of Monopoly were popular sellers in Brighton and Exeter, while in London, the Ladybird Book of the Hipster was a big seller in the East of the capital.

Losses narrow at Toys R Us

Toys R Us is continuing with its turnaround plan, with its third quarter results showing that domestic segment operating performance improved from a loss of $16 million to earnings of $9 million.

The retailer also reported that international performance continued its same store sales growth for the seventh consecutive quarter.

Consolidated net sales were $2,331 million for the period – a decrease of $128 million compared to the prior year period.

However, excluding a $127 million negative impact of foreign currency translation, net sales were in line with the prior year period.

Operating loss was $54 million, compared to $93 million in the prior year period. Domestic and international segment operating earnings improved by $25 million and $12 million respectively.

tournament - and will be in sizes ranging from five to 14.

The WRU has created a loyalty programme for retailers, while there will also be in-store activity, which is currently being finalised.

“Rugby within Wales is part of the national culture and The Welsh Rugby Union brand is very prominent within major retailers in Wales,” said Neil Latimer, licensing and retail manager for WRU. “We are really pleased that Asda has expanded their range of WRU licensed products to now include our brand ambassador, Scorch.

“We have worked hard over the last few years to introduce Scorch and he is a key part of the way we communicate with our young audience online, through our Junior Membership Club and in rugby camps.”

Above: Regional versions of Monopoly were among the top sellers on Amazon.

Left: International performance is healthy for TRU. Below: Argos concessions have already been trialed in some Sainsbury’s stores.

Sainsbury’s eyeing Argos

As LSB went to press supermarket giant Sainsbury’s was considering its options on a takeover of Argos parent company Home Retail Group.

It was revealed in the first week in January that an initial £1 billion bid back in November was rejected, with Home Retail Group saying it “undervalued Home Retail Group and its longterm prospects”.

If a deal does go ahead, it could have a major impact on the licensing sector.

The past year has seen Sainsbury’s trialing Argos concessions in some of its stores, with the grocer saying that the two companies have ‘complementary’ products.

It could also allow Sainsbury’s to grow its click and collect operations in suitable Argos stores.

Sainsbury’s has until February 2 to make a formal offer.

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MARY EVANS PICTURE LIBRARY

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Retail Round-Up

Topshop’s pop up potential In a move which could hold huge potential for the licensing business, fashion retailer Topshop has teamed up with Appear Here - a specialist in short-term retail space - to give small and large brands the chance to showcase ideas in its flagship Oxford Street store.

A number of pop-up concessions will launch in the outlet as part of Appear Here In Residence, a collection of exclusive spaces in the world’s best department stores and boutiques.

It aims to give small brands the opportunity to be in some of the world’s most desirable retail stores. Spaces to rent will include market stalls, concessions, brand experience areas and event spaces.

Spotify has used Appear Here to launch its first ever physical retail experience in Topshop.

Left: The licensing sector could benefit from Topshop’s pop up plans.

Below: Hamleys wants to bring theme park style experiences to its stores.

Hamleys eyes in-store revamp

New theme park style entertainment is coming to Hamleys stores, with the toy retailer signing a five-year deal with Paragon Entertainment.

Paragon is the company behind such projects as the Wallace and Gromit ride at Blackpool Pleasure Beach.

It will now work with Hamleys to help create attractions and interactive experiences across some of its 62 shops.

Mark Pyrah, chief executive of Paragon Entertainment, said: “This framework agreement is an important strategic step forward for Paragon because it secures a long-term relationship with Hamleys, an iconic international toy brand.

“This is a concept that we have been working towards with Hamleys for over three years and has an incredible and sizable future worldwide.”

Boost for Mothercare

Mothercare’s turnaround plan is beginning to have an impact, with the retailer revealing it has more than doubled its half year profit.

In fact, its recent half year pre-tax profits soared by 112% to £7 million, while UK like-for-likes rose by 3.8%. This was mainly attributed to a focus on full price products which had driven higher margins.

Losses from the UK business more than halved to £6.1 million for the 28 weeks to October 10 (£13.5 million for the comparable period last year).

Above: Mothercare’s Meanwhile, online turnaround plan is sales grew by 22%, with the retailer beginning to bear fruit.

Below: Halfords launched saying that it now accounts for 36% a range of new kids’ bikes of revenue in its UK business. just before Christmas, featuring licences However, internationally, the including Frozen. retailer blamed ‘currency and economic headwinds’ for a fall. Underlying profits for its international business dropped 14.2% and likefor-likes were down 2.3%.

Halfords up licensing commitment

Bike and outdoor retailer Halfords has introduced a number of new initiatives in the licensing space.

The retailer will be working with designer Orla Kiely creating products which reflect her ‘Olive and Orange’ range. The new collection will include bikes, accessories and camping equipment and will launch in spring 2016. The news follows on from a tie up with Tour de France winner and Olympian Sir Bradley Wiggins.

This comes on the back of Halfords recent launch of 34 new kids’ bikes for Christmas - the first major update of the category for three years.

It also has a new range of kids’ and junior accessories, as well as more licensed products such as Disney Frozen and Minions.

The retailer is also extending its range in-store and online of gifts and toys. This includes some licensed products - such as Disney Frozen roller skates and hover boards - as well as the likes of camera drones and gift versions of its popular tool products.

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UK Toy Fair Beckons

Hammersmith Calling It may seem like no time at all has passed since BLE, but this month the licensing industry will be returning to London’s Olympia for UK Toy Fair. 2015 was a bumper year for the UK toy industry, significantly buoyed by licensed properties such as Frozen, Minions and Star Wars. LSB speaks to show organisers, the BTHA, to find out about some of the treats for this year.

I

t’s January and that means the UK toy industry is packing its collective bags and heading to London’s Olympia for Toy Fair. The dates may be a little different this year – the show kicks off on Sunday January 24 and runs until Tuesday January 26 (see separate box out), the 2016 show (rather than the traditional could prove to be more important Tuesday to Thursday format than ever. due to a date clash with “The relationship between the two Nuremberg) – but all the signs Top: Movie licences and industries is symbiotic and toys are just point to it being another characters in particular played a major role in the 5% growth as important for the big licences,” Majen strong show for the UK market. in the UK toy industry last year. continues. “The licensing and toy “Toy Fair 2016 is going to be another Above left: Sphero’s appenabled BB-8 drone was a top industries work best when through busy and thriving show to kick off the seller last year. What toys will be ‘on the move’ this year? product development they are able to year ahead,” Majen Immink, head of Above: The relationship between the toy and licensing bring the experiences children see in Toy Fair operations and sales, tells industries is symbiotic, says screen to life through play.”

LSB. “We have more than 250 Majen Immink, head of Toy Fair operations and sales.

Majen admits that there has certainly exhibitors heading to Olympia, from been a major increase in the number of licensed large multinationals to small start up companies in toy products at the show in the last 20 years. the Green House. This year we also welcome 60 However, numbers year on year do tend to new exhibitors to the show.” fluctuate depending what is big in TV and With recent NPD figures underlining the major movies. In 2015, for example, the success and role that licences are having on the toy industry

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UK Toy Fair Beckons

high profile of brands such as Frozen, Minions, Why I go to Toy Fair Paddington and The Clangers meant Charlie Donaldson, joint md, that licensing was particularly Rocket Licensing evident on the show floor.

“Toy Fair is a great opportunity to And for this year? Well, expect a see the latest both in terms of new lot of Star Wars. “There was a brands and product development surge in sales of Star Wars from all the key toy players. The licensed products ahead of the toy sector is so important for film launch at the end of 2015 and licensing. Of course, it’s also a great forum in which to meet with this is a trend that is set to our existing partners and to meet continue well into 2016,” Majen potential new partners.” comments. “But there are also lots of other children’s (and adult) favourites returning in 2016 including Finding Dory, Teletubbies, Noddy, Angry Birds and Teenage Mutant Ninja Turtles, to name a few, which will undoubtedly have a huge impact on Above: Among Cartamundi’s licensed launches will be new the toy industry and the show itself.”

Disney property, Zootropolis.

Right: Toy Fair is a great place to In terms of actual product launches, as see the latest developments, we’ve already mentioned, Disney will be says Rocket’s Charlie Donaldson.

Below: “Toy Fair is three key prevalent, as will Marvel. Underground days in the kids/entertainment calendar,” says Licensing Link Toys will be launching its Talking Plush director, Ian Wickham.

Spider-man and Iron Man, along with the Star Wars Action Plush R2-D2, 12-inch Death Star Talking Plush and a new wave of Star Wars POP. Why I go to Toy Fair Meanwhile, Sakar will be unveiling the Frozen Ice Ian Wickham, director, Licensing Link Palace Karaoke, and Posh Paws will show plush “Fresh off the back of peak Q4 trading, with the for the upcoming Finding Dory movie. numbers in, analysed and a good understanding of Retro licences also continue to be popular, with how the Christmas period fared, UK Toy Fair is the Vivid unveiling its new Thunderbirds play-set and first real show of the year where the trade Gibsons displaying its Marmite and Mr. Men collectively gets to take stock of what is coming through for the forthcoming festive season under puzzle collections. Bandai will also be getting in one roof. on the Finding Dory action, as well as showing the For the licensing industry, these are three key days latest additions to its Power Rangers Dino in the kids/entertainment calendar. As we all know, Super Charge range, while Amerang will the toy category is a significant one in the launch reveal WriteEms, collectable minifigures and development of any kids-based property of popular superheroes and villains from searching for commercial success, as so many DC Comics – such as Batman, The Joker, other consumer product categories spin off from a Superman, The Flash, Green Lantern and successful toy launch.

Sinestro – which feature clip-on However, in licensing, this fair is not just about the forthcoming season. This is an opportunity to attachments so they can be used showcase new IP, new commissions and as key chains. new representation that will become the Meanwhile, Cartamundi will tangible product being discussed at be unveiling a host of Disney Toy Fair in 2017, 2018 and beyond. UK licensed cards and games.

Toy Fair is a key show for the These will include Shuffle present and key window to further Disney Monopoly and build the pipeline for the future.

Shuffle Disney Pixar’s Cars, One not to be missed.”

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Register now for the drinks party during Toy Fair Monday 25th January, 6:30pm until 9pm Upstairs area at The Hand & Flower, opposite Olympia Relax, Network and Have a Drink on Us!

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UK Toy Fair Beckons

as well as a 2-in-1 Finding Dory game box. This will offer a Pairs and Donkey game and four puzzles, which can be played with in the bath as all cards are waterproof. There is also a new Disney Princess game box and a Disney Pixar’s Cars game box. New launch Zootropolis – due to arrive on screens in March – will also be showcased.

Trudi Bishop, head of marketing and licensing, Cartamundi Group, says: “The continuing success of Shuffle and the launch of the Finding Dory game box are sure to attract a lot of attention at this important show - and we’re looking forward to introducing Above: Vivid used last year’s Toy them to visitors. But after a Fair to unveil its new Thunderbirds major acquisition and Are Go line, including the Tracy Island play-set. continued investment we’re Below: The British Museum is looking to develop a wide range of also looking forward to telling toys and sees the show as key. visitors about our growth and plans for the coming years across all our ranges.”

As well as on the stands, visitors will also get the

chance to potentially check out licensed product in the Demo Zone, on Toy Fair TV screen and in the Best New Toys selection. “We understand there’s a lot to get around at Toy Fair and we want to make sure visitors have every opportunity to view as many products as possible,” Majen concludes.

“Toy Fair is an exciting place to be with both exhibitors and visitors in high spirits about the year ahead.

“It’s the perfect place to kick off business, giving you the opportunity to meet with large retailers to independent buyers and the media all under one roof.”

Toy Fair Essentials

Where: Olympia, London When: Sunday January 24 to Tuesday January 26 Opening Times: Sunday - 8.30am to 6.30pm, Mon - 8.30am to 6.30pm, Tues - 8.30am to 4pm How to get there: Nearest train station-Kensington Olympia, served by the London Overground.

Olympia is a 10 mins walk from Hammersmith tube.

Why I go to Toy Fair

Craig Bendle, manager product licensing and wholesale merchandise, The British Museum “The British Museum is the UK’s most popular tourist attraction and is an educational institution of global renown. Toys is one of the top categories that we are exploring in our licensing programme.

We will look to develop a wide range of toys, educational toys, games and puzzles that not only reflect the vast collection of the British Museum, but that also tap into the history and mystery of the museum itself. While more traditional-style toys would seem to be a natural fit for us, we will also look at innovative products that reflect new ways of playing and learning.

The London Toy Fair is the most important show of its kind in the UK, so we are looking forward to it very much.”

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TALKING POINT: CELEBRITY SEEDING

From Tiny Seeds Who are the most influential people on this planet...great world leaders, scientists, lobbyists? Arguably not. We live in a culture where Katy Perry’s 68 million Twitter following eclipses Barack Obama by a full 10 million! ‘Celeb power’ is the only currency that counts and as LSB discovered, brand owners and licensees want a slice of that action.

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owever surreptitiously we cast a glance at the cover of OK magazine at the supermarket checkout it is almost impossible to avoid the cumulative clamour for nuggets of news about the celebrity scene. Music icons, TV celebs, fashionistas, actors and even simply the wealthy hold an increasing fascination over their fans, not least due to the rise in social media. Hero worship is not an invention of the current generation, but the fact that we can now get an insight into our hero’s home life, wardrobe, marriage and family with tweets, posts and well-timed selfies, all means the allure is being amplified.

With the rise of celebrity persona, a symbiotic industry has formed in tandem - a marketing machine that attempts to harness this power to influence. A quick Google search will affirm a whole wealth of agencies promising successful celebrity seeding campaigns - in other words getting products into the hands of celebs and ultimately seeking to get that ‘money shot’ of their products in the press or online thereby disseminating their brand message to the celeb’s adoring fans.

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Left: MiPR Global gave David Beckham a Centum Books Minions goodie bag when they saw him at Vue Westfield on the same day as they hosted a VIP screening; David went home and used one of GB Eye’s tattoos on his shoulder which Victoria tweeted about the following day.

Below: Jessica Ennis-Hill posted an adorable picture of her son Reggie reading the Beano annual and this was also then featured in The Telegraph Magazine.

“Consumers are fascinated with what their favourite celebrities are doing, wearing, eating and using and the affinity consumers have to these celebrities can greatly influence their purchase choices,” comments Charlotte Newcombe who is responsible for celebrity seeding at leading licensing public relations company, LicensetoPR (which counts eOne, Turner, 20th Century Fox and ITV among its clients). She elaborates that celebrities are recognised as powerful influencers and having them pictured with a licensed product or seeing it featured on their respective social media channels can serve as a potent endorsement for new, emerging and established brands. As Charlotte adds: “A celebrity endorsement can quickly take a relatively unknown brand into the mainstream and place it at the front of consumers’ minds as a

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TALKING POINT: CELEBRITY SEEDING

Smiley’s All Round According to Smiley World’s head honcho Nicolas Loufrani, getting its products worn and seen with celebrities doesn’t happen simply as a happy accident. He gives us a lowdown on how it gains those celeb column inches: Prestigious brand collaborations: “This year alone Smiley has had collaborations in the market with five of the most influential and relevant fashion and accessory luxury brands in the world today - Ami Paris, Anya Hindmarch, Fendi, Joshua Sanders and Moschino. Through these collaborations Smiley products were seeded onto world famous celebrities such as Katy Perry, Miley Cyrus, Rita Ora, Robert Downey Jnr, Nicki Minaj, Skrillex among many others.”

Seeding agencies: “At Smiley we work with six PR agencies based in London, Berlin, Milan, Paris, Madrid and Shanghai that all have celebrity seeding as part of their remit. This allows us to ensure that we cover off local artists as well, who on a micro level are as important as the global celebrities in ensuring we remain on point for all local markets.”

Left and below: Leading Organic seeding. “Our longstanding, deep rooted and credible links to music A-listers such as Robert ensures an emotional connection between Smiley and music artists and DJs Downey Junior and Pharrell Williams were throughout the world. Not only this, but as a brand that champions happiness ‘papped’ wearing Smiley and positivity these core values really create an organic demand for Smiley among celebrities Above: Smiley this year. the world over. This year alone, just by chance Pharrell Williams wore Smiley regularly, Chris created bespoke outfits for Katy Martin wears it all the time and we even had Lewis Hamilton Instagram a picture of the two of them backstage at Glastonbury with Chris wearing a Smiley hat, Idris Perry’s Prismatic World Tour.

Elba and Seth Troxler were spotted DJing at big shows in Ibiza rocking Smiley. In that way we are a completely unique brand for celebrity seeding.”

Bespoke outfitting. “We also create bespoke products for leading celebrities. This year we produced an exclusive outfit with Moschino for Katy Perry’s Prismatic World Tour and the outfitting extended to her entire dance crew, with the stage effectively became a walking Smiley X Moschino billboard for one of 2015s biggest grossing tours…this gave massive exposure and visibility. In previous years we created a dress made entirely of Swarovski crystals for Paris Hilton with partner Disaya.”

Our contact book. “Finally, we have an amazing network within the film, music and media industries, which we regularly leverage to send product out to celebrities, tastemakers and other leading industry figures.”

complimentary tweet or Instagram post from a celebrity generates instant credibility which is especially beneficial for smaller brands trying to cut through.”

Smiley is one brand that takes the power of celebrity seeding very seriously indeed. Why? “Because it gives brands massive global audience reach from some of the world’s most influential tastemakers,” says ceo Nicolas Loufrani. “It is also an endorsement that your brand is cool and credible in their eyes, which makes it more appealing to a mass consumer.”

Although the term celebrity seeding would suggest a scatter approach, according to licensing PR agency MiPR Global it is far more targeted than you might think. “We do our own research by brainstorming as a team and looking at who’s on trend, who’s in the news, who meets the product criteria so if it’s an ASOS Frozen range from Icon Live we want to

target both celeb mums and fashionistas,” director Kirsty Barr explains.

“We pull together our hit list and get direct contacts for the celebrities – doing our best to bypass agents or those who represent celebrities for product placement fees in return. We either send product direct to a radio station rather than an agent; if we have a private address we’ll send it there or we make contact via blogs or Twitter, reveals Kirsty.

While not all seeds will ultimately germinate in publicity, fortunately the licensing industry will continue to nurture this fertile ground. ‘A Listers’ (or even listers further on in the alphabet!) will no doubt be receiving more freebies from those in the trade.

Left: LicensetoPR’s seeding campaign saw Myleene Klass tweeting a picture of herself wearing The Very Hungry Caterpillar dress up for World Book Day. Below: Jasmine Harman blogged about a Teletubbies event in her blog in Hello.

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Riley’s Chapter & Verse

Right: 2015 was a good year in the children’s licensed book market.

Below: David Riley.

Perusing The Bookshelves 2015 was a good year in licensed character children’s books. At the time of writing, full year data was unavailable, but the picture is almost certainly showing volume being flat year on year with value up around 5%.

Licensing and publishing consultant David Riley introduces the ‘gatekeepers’ and interviewed key ‘buyers’ of licences to unearth what they look for in a licence, and what excited them about the marketplace at the moment.

The top publishers of 2015 were Penguin Random House, Egmont and Parragon – who together delivered over 70% of character book sales in the UK. Stand out brands were (you guessed it) Peppa Pig, Minecraft, Frozen and Lego – but a number of book-based brands also made it into the top 10: Mr. Men, The Gruffalo, Peter Rabbit, Thomas and The Very Hungry Caterpillar - all showing just how important publishing is to the development of sustainable licensed characters.

Centum: Centum’s main brands in 2015 have been Minions and Jurassic World. Acquisitions are led by publishing director Fiona Macmillan.

What do you look for in a licence Fiona?

“Rich stories and compelling characters with heart and humour.

It’s essential that children will want to engage with

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Above: Fiona Macmillan.

Below: The Angry Birds Movie is turning pages for Centum.

the books as part of their wider world. More prosaically a strong programme of supporting licensees in core categories, including toys and apparel to drive awareness for consumer take up…”

What are you excited about for 2016?

“2016 is a BIG Year for Centum and I am super excited about our programme of books for the whole year. Highlights include The Secret Life of Pets, Ghostbusters, The Angry Birds Movie and the beginning of our relationship with Nickelodeon in the UK.” Egmont: Egmont is the publisher of Mr. Men, Thomas and Minecraft. Emma CairnsSmith is head of global acquisitions, scouting and negotiating for global rights in books and magazines.

What do you look for in Above: Emma Cairns-Smith. a licence Emma?

“This is a complex mixture of factors: global possibilities; strong licensor/agent with a proven track record of being able to bring licensees on board; a brand that kids are talking about - which is all about consumer and market research;

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Riley’s Chapter & Verse

and perhaps most important of all the ‘magic fairy dust’ – that special something about a brand or character that makes it unique.”

What are you excited about for 2016?

IglooBooks: IglooBooks publishes a range of licences including DreamWorks, JCB, Mister Maker and Shopkins. The publisher at IglooBooks is Mike Phipps. He is responsible for the publishing programmes of each of Igloo’s licences and also oversees all creative material.

What do you look for in a licence Mike?

“Right now I’m excited about some of the incredible creative work coming out Above: Where’s Wookie? has been a big success for Egmont. of Egmont from our Star Wars book range (Where’s Wookie? – a particular favourite) to the awe-inspiring Halo Mythos which is a fully illustrated guide to the story universe of Halo. From a global book and magazine 2016 launch perspective: Bing magazine; Teletubbies book and magazines; Halo; CoderDojo – teaching kids to code range and much more. An incredible line-up of global launches and a very exciting 2016 for us on the publishing front.”

Hachette Book Group: Licensing is a growing area for Hachette and a real focus going forward. The licensing director is Katie Price.

What do you look for Katie?

“We approach each of our brands with individual attention and our current successes include My Little Pony, Monster and Ever After High, How to Train Your Dragon and we are the owners of the Enid Blyton Estate.

I look for a licence with longevity and love all the retro brands which are making a comeback.

I am excited about the opportunities for Enid Blyton and turning this into a successful global brand!”

Below: My Little Pony has been trotting along well for Hachette.

“When searching for a licence, I look for creativity, impact, appeal and that little bit of ‘something’ that raises it above the rest. I feel that the preschool market has reached saturation point with regards to new properties, so I’m really excited about upcoming licences that are targeting older age groups, such as The Next Step.”

Above: Mike Phipps.

Macmillan Children’s Books: Macmillan is the publisher of The Gruffalo and Rod Campbell.

Belinda Ioni Rasmussen heads up the business and is responsible for overseeing the overall direction of children’s publishing.

What do you look for in a licence Belinda?

Below: One of “We stand out compared to Chris Riddell’s others for our passion for claims to fame. illustrations, design and real book creation. We also have a strong foundation in our heritage publishing being the original publisher of Alice in Wonderland and The Jungle Book among other favourites.”

Excitement for 2016?

At the moment I am very excited by our recent growth, achieved thanks to our big author and illustrator brands as expected, but also achieved through surprise successes across the list. Moreover, we launched a new, highend picture book imprint this year, Two Hoots, and our author/illustrator Chris Riddell was chosen as the Children’s Laureate.”

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Parragon: Parragon’s global licence director is Vickie Voss who leads client liaison and strategic product and business development with its licensing partners, such as Disney, Mattel, Nickelodeon and The World of Above: Vickie Voss.

Parragon is doing Eric Carle. She also identifies and Left: well with its books with manages acquisitions of exciting added extras, such as stickers and activities. new licences globally.

What do you look for in a licence Vickie?

“Parragon’s strength is its worldwide presence in the marketplace, so the ideal licence for Parragon would have global appeal and opportunities for a wide variety of innovative publishing, toy and ‘kit & gift’ products. Parragon has an exciting 2016 planned, most notably the launch of our Disney Colouring, Sticker & Activity range in North America, followed by new partnerships with leading global brands, new-to-market product format launches, and much more.”

Penguin Random House: PRH is the publisher of Peppa Pig, Lego and Peter Rabbit. The publishing director of preschool and licensing is Juliet Matthews.

Above: Juliet Matthews.

What do you look for in a licence Juliet?

“A strong narrative, a rich contextual world and characters that children will relate to.”

What are you excited about for 2016?

“Clangers because they are warm and funny and mix nostalgia with amazingly witty contemporary scripts. Also, DC Super Hero Girls because they promise to be really strong disruptors of little girl stereotypes.”

Above: Penguin’s Clangers sales are ‘out of this world’.

Scholastic: Elizabeth Scoggins is publisher for licensing and non-fiction of Scholastic. Working with Maya Maraj, licensing scout, Elizabeth works on acquiring and publishing all Scholastic’s licensed books, which in 2015 included titles with LEGO, Star Wars, Disney, Peanuts and Shopkins.

What do you look for in a licence Elizabeth?

“When it’s a franchise that we own and manage for publishing and licensing like Horrible Histories, we look for originality, quality and the opportunity to strengthen the brand in the long term. Horrible Histories has been around for over 20 years, but continues to grow and attract new fans – from reading the books to watching the TV or visiting an Above: Horrible Histories continues exhibition.” to attract fans.

Excitement for 2016?

“We’re excited about our new range of Home Learning books with Disney (following our 2015’s launch), new titles for Shopkins as the brand goes from strength to strength, LEGO and new publishing for Horrible Histories.”

Copyright © David Riley, David Riley Consulting Limited David is an independent publishing and licensing consultant and agent specialising in book and magazine publishing. Contact him at Davidianriley16@gmail.com for independent advice or visit www.davidrileyconsulting.co.uk for further information.

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State Of The Nation: Schoolers

Growing Up A Bit From schoolers starting out at 'big school' for the very first time, to the tricky demographic of tweens and teens, there's a wealth of licensing activity going on targeting this diverse and broad demographic.

Toothless Stuck In Books

Word of Web has unveiled a new line of Zoobies DreamWorks Dragons Book Buddies. Based on DreamWorks Dragons: Race to the Edge, the new line stars cute and cheeky dragon Toothless in a plush version, however, there’s something extra with this Zoobies toy, as Toothless is part of the successful Zoobies Book Buddies range, opening up to reveal a charming 12-fabric-page feature story about Toothless and his pals.

The DreamWorks Dragon Book Buddy is sold exclusively at Costco in the UK, US and Canada and will be a hit with Zoobies lovers and How to Train Your Dragon fans alike.

Maya On Screen

With the first feature length CGI animated movie Maya the Bee premiering in UK cinemas last March (represented by BWI), Studio 100 is building the buzz around the world.

It has appointed Screening Agency in Finland and has also agreed partnerships with premium broadcast channels in Norway, Finland and Sweden, with NRK, MTV3 and SVT Barnkanalen all airing Maya, which has been successfully building a solid fan base across the Nordic region.

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Shaun Goes Stateside

Above: Shaun crosses the Atlantic.

Left: A Toothless Book Buddy.

Below: Pokémon turns 20 in 2016.

Bottom: Popeye flexing his muscles in Oz.

Following the success of the Shaun the Sheep Movie, which topped £67m at the global box office, Aardman has signed a deal with US home entertainment partner Lionsgate for the entire Shaun the Sheep catalogue for home entertainment. Fans in the US will also be able to watch all episodes from seasons 1-5 on Turner-owned channel Boomerang.

Pokémon Turns 20

This year looks set to be a landmark one for the Pokémon Company as it celebrates 20 years since its launch. This year will see milestones across the business, including the release of an anniversary edition of the famous Pokémon trading card game. Several new video game titles are slated for release, including Pokémon Tournament for Nintendo’s Wii U and Pokémon Rumble World and Pokémon Super Mystery Dungeon for Nintendo 3DS. Meanwhile, Pokémon fans can look forward to a programme of promotional stunts with broadcast and VOD platform partners screening the animated series to celebrate Pokémon’s 20th. Licensed products include the launch of a new Pokémon 20th range by master toy licensee TOMY.

Expansion Plans

Those Licensing People have inked deals to represent four new brands in 2016, including Om Nom from Cut The Rope, Duke of Delhi, the upscale Anglo/Indian chocolatier, Zuma the Dog, the Kids clothing brand and Button Girl, an exciting new craft based property.

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State Of The Nation: Schoolers

That’s Entertainment

MGA Entertainment has extended its licensing business to reach new markets across the region for brands including Bratz, Project MC2, Zapf Creation, Lalaloopsy and the multi-award winning, Little Tikes. Five newly appointed licensing partners in EMEA join existing agency partners in delivering a comprehensive programme across consumer products, publishing and promotions. These include The Brand Residence in Germany, Austria and Switerland, Partner Plus in Greece and Cyprus, J&M Brand B.V in Belgium, Luxembourg and The Netherlands and Plus Licens AB for the Nordic Baltic and CEE Regions.

Cartoons In Print

Cartoon Network Enterprises joined forces with Panini to launch a new Cartoon Network magazine in the UK last autumn and is now looking to expand it internationally this year. The four-weekly title, targeted at children aged 6-10 years, will roll out to further EMEA territories during 2016. As well as free gifts, the Cartoon Network Magazine features irreverent humour content and games about the channel’s favourite shows including Adventure Time, The Amazing World of Gumball, Uncle Grandpa, Ben 10, Regular Show, Clarence and Steven Universe.

Above: The Cartoon Network Magazine is to grow internationally.

Below right: Bah humbug The Grinch is a festive favourite.

Inset: Kong signs new apparel licensee ahead of Netflix launch.

Aping Around

With Kong - King of the Apes airing globally on Netflix in spring 2016, 41 Entertainment and Arad Animation have granted a licence to C-Life Group for tshirts, fashion tops and bottoms, fleece and swimwear for men, juniors, boys, girls and toddlers for the property in the States.

Denise Carranza, director of licensing at C-Life said: “We expect that this Kong project will be bigger than life!”

Inset: Fox World to launch in Dubai.

Running With A Theme

Twentieth Century Fox Consumer Products has paired with Al Ahli Holding Group (AAHG) on its build of a Foxbranded theme park and resort in Dubai.

This will be the second 20th Century Fox World theme park and the first Foxbranded resort. The deal allows for a rollout of up to three additional Fox-branded resorts in territories outside Dubai.

20th Century Fox World, Dubai, an immersive entertainment destination, will encompass themed lands featuring unique attractions, rides and retail outlets that will bring to life the studio’s iconic film and TV franchises. 20th Century Fox World Dubai is slated to open in 2018.

The Grinch Steals Christmas

The Grinch, the classic Dr Seuss character who hated Christmas so much that he tried to steal all the decorations and gifts of an entire town, is now growing on the licensing front. With the brand established as a Christmas perennial favourite, Rocket Licensing, in partnership with Dr. Seuss Enterprises, is in discussions to expand the licensing programme to include more apparel categories as well as seasonal non-clothing sectors such as gifting, novelty decorations, wrapping paper and cards.

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State Of The Nation: Schoolers

Who You Gonna Call?

Rocket Licensing has announced accelerated growth in UK licensee signings ahead of the release of a major new Ghostbusters movie in July 2016. Recent signings include Centum Books (publishing), Brand Alliance (children’s and adults’ t-shirts and sweatshirts), BC International and Poetic Gem (adult nightwear, underwear and loungewear), Danilo (calendars, cards and wrap), Branded Distribution (3D lights), Hancocks and Kinnerton (confectionery), and Finsbury Foods (celebration and seasonal cakes).

They join an already powerful UK licensee list that totals 23 companies and includes categories such as, entertainment plush, gifts, skateboards, babywear, socks, robes, gift and novelty items and posters, as well as global master licenses for toys (Mattel), plush (Underground Toys) and dress-up (Rubie’s Masquerade).

I’m Stick Man

Magic Light Pictures is looking to build on the strong start for its Stick Man property in 2016, following the success of its animated special on the BBC over Christmas. With the voices of Hugh Bonneville, Rob Brydon and Martin Freeman, the film tells the tale of a happy go lucky father’s epic journey to make it home in time for Christmas. A variety of licensing activity is planned for this year, including with Aurora for plush, Ravensburger for puzzles and Sainsbury’s for pyjamas.

Danger Mission

FremantleMedia Kids and Family Entertainment's super-secret agent Danger Mouse scaled new heights of daring when he was projected on to the side of the BBC in Hull as part of CBBC Live and Digital, a weekend of events, live shows and digital activity in the city.

The projection formed part of a special interactive game in which children used code to help Danger Mouse make his way 24 metres across the building, avoiding baddies to get to the top in time to escape with his jet pack.

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Jigsaw Says Hello To Kitty

Licensee and distributor Jigsaw International has welcomed a Hello Kitty collection into its health & beauty portfolio.

Scheduled for launch in spring 2016, the collaboration with Hello Kitty brand owner Sanrio will be the largest and most comprehensive beauty collection to date and will include some exclusive, never seen before product lines as well as bestselling customer favourites.

As part of the new collection, Jigsaw is looking to collaborate with its trade partners to develop exciting Hello Kitty marketing initiatives that tie in with the broader global brand activity, such as the #OneKindThing social media campaign, which encourages Hello Kitty fans to do one kind thing each day for family, friends and even strangers.

Jigsaw is also planning to incorporate exclusive Hello Kitty products for different trade sectors and will be working closely with the travel retail industry, department stores, grocers, fashion retailers and Top: Ghostbusters expects a reboot major online retailers in order to ahead of movie launch in July. maximise the visibility of its Hello Above: Jigsaw to launch an expansive Hello Kitty range.

Kitty collection to global fans.

Left: Danger Mouse scales new heights.

More Shoppers For Bulldog

Bulldog is well set to build on the successful licensing programme for Shopkins as more licensees firm up.

Shopkins are cute little characters that live in Shopville. There are over 140 characters to collect in each series, including a few ultra-rare characters, sold inside little shopping bags. More than 100 million characters have been sold Above: Shopkins signs to date, while over 36 million views have Blueprint and Danilo. been recorded on the brand’s YouTube channel.

Blueprint and Danilo both came on board towards the end of last year. Danilo is publishing calendars, greeting cards, gift wrap and gift bags, while Blueprint is producing an extensive stationery range that includes files, writing sets, pencils, art sets, scrapbooks, binders and accessories.

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State Of The Nation: Schoolers

Inset: Talking Tom hits the small screen.

Below left: SO SO Happy launches in Brazil.

Below right A league of llamas.

Tom Talks The Talk

Jetpack Distribution has inked a deal with Outfit7 for the global broadcast rights to the animated series based on the popular app brand Talking Tom and Friends.

Jetpack will have the exclusive global TV rights, excluding Asia, to distribute the 52 x 11-minute, CGI animated series. Featuring the popular characters from the popular app franchise of the same name, the series has a built-in audience thanks to its 3 billion worldwide downloads and the 250 million users returning to the apps every month.

Because They’re Happy

Entertainment One (eOne) has appointed Endemol Shine Brasil to manage the group’s teen lifestyle brand SO SO Happy in Brazil.

SO SO Happy, a design lifestyle brand for young adults, features a cast of influential characters whose antics and inspirational sayings reinforce a culture of kindness through acts of encouragement, thoughtfulness, compassion and community outreach.

Endemol Shine Brasil will be responsible for managing the property’s licensing, website and social media development in the country. To build brand awareness in the market, eOne and Endemol Shine recently launched SO SO Happy on social networks throughout Brazil including Facebook, Instagram, Twitter and Tumblr.

Something In The Air

DHX Media has been commissioned by CBBC to produce two seasons of Airmageddon, a new series heralded as the ultimate test of aerial skill, conflict and competition, featuring state-of-the-art radio controlled drones in a remote-controlled contest for supremacy. Created by Steve Carsey, whose previous format creations include Robot Wars, The Match and Techno Games, Airmageddon is a new concept in mechanised competition, comedy and entertainment for kids of all ages.

The show has also been picked up by DHX Television’s Family CHRGD channel for broadcast in Canada.

Out Of This League

Aardman has launched an official new Shaun the Sheep game, Llama League, free to download on iOS and Android. The game features unruly new additions to Mossy Bottom Farm in this hilarious two-player football game. Llama League features new characters the mischievous llamas: Hector, Fernando and Raul, stars of the first ever Shaun the Sheep half hour special, The Farmer’s Llamas, which aired on the BBC over Christmas.

Fans can play in two different modes, either against the flock in one-player mode or compete with friends in two-player mode over a range of crazy environments, from a lunar landscape to a Christmas-themed barn.

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11–13 October Olympia, London

WHERE BRANDS

BLE is the largest and most prestigious licensing event in Europe where the leading owners of the hottest brands, characters and images come to meet with retailers, licensees and sales promotion professionals to build strategic partnerships.

If licensing is part of your business, can you afford not to be involved in Brand Licensing Europe 2016?

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Official publication:

Provider of:

Sponsored by:

& T R EN TE M AC AIN AR RT CH NTE E

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& DS LE AN STY BR IFE L

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For more information about exhibiting or visiting please visit:

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State Of The Nation: Schoolers

Big And Friendly

All That Glitters

Entertainment One (eOne) has secured a raft of licensing deals for The BFG movie ahead of Steven Spielberg’s highly anticipated big screen adaptation of Roald Dahl’s classic children’s book, slated for release in July 2016. New licensing partners have been signed across games, apparel, nightwear and confectionery.

New licensing partners include Blues for leisurewear, Above left: Rainbow has teamed with PubCoder.

Winning Moves for a Above: New BFG licensees signed.

Monopoly board game, C&M Licensing for nightwear, underwear and socks and Kinnerton for chocolate confectionery.

Horsing Around

Saban Brands has partnered with chart-topping pop music girl group, Blush, for its new Netflix original series for kids, Glitter Force. Blush, made up of five female members, has recorded the Glitter Force theme song and performed additional tracks to be featured in music videos throughout the series. The 20episode first season of Glitter Force premiered on December 18, 2015, and is available worldwide on Netflix, excluding Asia.

Glitter Force is an adapted version of Toei Animation’s successful Japanese anime television series, Pretty Cure. The series follows five preteen girls who learn that they are a legendary superhero squad known as the Glitter Force and must defend Earth from evil fairytale villains.

Right: The Ranch secures strong

Zodiak Kids has secured pre-sales for the second sales for its second season. season of its equestrian adventure The Ranch.

The new season will launch on TF1 and Kika in 2016 and has been pre-sold to Neovision (Poland), VRT (Flemish Belgium), TV3 (Spain), SVT (Sweden), YLE (Finland), NRK (Norway), Canal Panda (Portugal) & Just Bridge (DVD Germany). Continuing the story from the first series, series two of The Ranch follows a young girl named Lena and her struggles to hold onto Mistral, the black stallion she saved but doesn’t yet own.

NEWS IN BRIEF

l The Bratz property enjoyed a successful re-launch with the help of MGA Entertainment and the Bratz Selfie retail tour. Visiting toy retailers throughout the UK, the special Photo Booth encouraged participants to don props including pink moustachez and bunny earz, take a selfie and post it to social media sites as well as the Bratz app. l Mattel’s Monster High is joining forces with Lady Gaga’s Born This Way Foundation to highlight the subject of inclusion and acceptance via events, content, product and social media. l Universal Partnerships & Licensing has partnered with Imagine Exhibitions to reveal a touring exhibition of Jurassic World, which will visit destinations around the globe. Jurassic World: The Exhibition launched in Australia, where visitors to the attraction encounter life-size animatronic dinosaurs in themed environments which take their inspiration from the film. l Wild Pumpkin, the Australian licensing agency, is now to be known as WP Brands. The company says the new branding reflects the needs of a changing modern licensing industry.

l The new-look Danger Mouse (Fremantle) was the best performing new kids’ show 2015, according to data from industry ratings body BARB. The show, which began airing in September on CBBC, is also number one in its time slot for boys aged four to nine and number one for four to 15 year olds. l Inspired by the classic DC Thomson magazine, Jackie the Musical will begin its nationwide tour this spring.

Choreographed by former Strictly Come Dancing judge Arlene Phillips, the show will tell the story of a 50something divorcée who seeks advice from the pages of her old Jackie annuals in order to find herself a boyfriend, travelling back in time to meet herself as a teenager. l Platinum Films has appointed Cartoon Network as licensing agent for its hit boys’ adventure series Matt Hatter Chronicles in the Middle East and Turkey. Cartoon Network will implement a cross-category licensing programme across the Middle East to support the Simba Dickie toy range. l Danilo, is focusing on the craze for online celebrities with the launch of the first official calendar for YouTube and vlogger personalities Joe and Casper.

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David McKee

Rollo Rights Mr Benn - King Rollo - Victor & Maria - Towser - Watt The Devil Clive Juster & Associates The Cottage, Stoney House, Stoney Lane, Axminster Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com www.clivejuster.co.uk Images Š 2015 - David McKee/Andersen Press/Rollo Rights/Rupert Fawcett

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Rupert Fawcett Art - Fandango - Fred - Daddy - Off The Leash - On The Prowl ...where the business of licensing is an art 082-083_LSB_Spring_2016.indd 101

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Licensee Feedback

New Year, New Hopes If 2015 was a year crammed full of big performing licences, 2016 is set to be another cracker. From a summer packed with movie blockbusters, new preschool brands making their mark, the rise of digital celebrity licensing and, of course, more Star Wars, there’s plenty to look forward to. LSB gathered together some licensees to find out some of their big sellers and also to get their tips for the ‘next big thing’.

Andrew Storey, product and licensing executive, Pioneer Europe:

“Definitely Star Wars will be a big hit for 2016. We have a big selection of Bubble and latex balloons, including our very popular Death Star Double Bubble and new innovative 12” Air Bubbles, which are due to hit retailers at the beginning of the year.

Finding Dory is a big hope for us for 2016. We are investing in a Bubble and new latex designs for the movie.”

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Inset: Disney Pixar’s Finding Dory is due to hit cinemas in the summer and is one to watch for a number of licensees.

Below left: Trudi Bishop has a full deck of licensing hopes for 2016.

Below right: 2016 is a Euro tournament year and Cartamundi is making the most of it with its new Subbuteo Shuffle.

Bottom left: Pioneer has a number of Star Wars lines available through 2016.

Trudi Bishop, head of marketing and licensing, Cartamundi:

“Disney Pixar’s Finding Dory is expected to be a huge hit for us (and many other licensees) this summer. We have high hopes for our range - especially as we’ve added a rather clever extra dimension to our Finding Dory decks: we’ve made the cards waterproof. That means they’ll be perfect for the summer paddling pool - or the bath - for all the little ones.

We also expect Star Wars to continue to be a big hit for us. Among our planned Star Wars output we’re especially looking forward to the arrival of our Stormtrooper collectable helmet.

Cartamundi has also taken Subbuteo, the classic table football game, and adapted it into a fantastic fastpaced card game for all ages. Subbuteo is an iconic brand in the UK, and with Euro 2016 not far off it will be the perfect game for fans to take with them for their plane or train journey to (or through) France.”

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LiCenSee Feedback

Kim Bown, director, Misirli:

“We have a fantastic film year in 2016 with many opportunities for them to all excel. Starting off with Star Wars, and with the DVD following around Easter this will be an amazing time for all involved. We also have some other Disney films which are sure to do really well: Alice and Finding Dory. We are also hoping for continuing success with Peanuts with the DVD. Turtles is now a great evergreen brand and Batman vs Superman will have great licensing opportunities. Ghostbusters will have great nostalgic appeal. I think that The Secret Life of Pets has all the factors for a huge success as it has all the elements going for it – broad age appeal, very funny and for both genders. We have great expectations for this one.”

Katherine Pierce, senior licensing and marketing manager, Golden Bear:

Robyn Cowling, licensing director, Underground Toys:

“Star Wars, Ghostbusters and Marvel will be big. We have Star Wars: The Force Awakens talking plush in various sizes including BB-8, Kylo Ren and Stormtrooper, plus 12” Death Star talking plush and new 15” BB-8 premium talking plush. We also have a range of animatronic and talking plush in R2D2 and BB-8 in development. For Ghostbusters, highlighted a number of big there will be a new range of name films. talking plush, homewares items Top right: Misirli is one who will be calling Ghostbusters. plus electronic Above and left: Run-along Above: Star Wars will Twirlywoos is one of accessories like remain hugely important Katherine’s hot picks. chargers and USB for Underground Toys, Below: Copywrite has a full with a raft of new lines stationery range ready for sticks. For Marvel, we have being released.

The Secret Life of Pets.

Right: Yo Kai Watch is talking plush including Mega one to watch.

Posable Spider-man, as well as new lines to support the new Helen Webster, group licensing Civil War movie including Black director, International Greetings: Panther, Captain America the “There are some really exciting brand new Winter Soldier and Falcon. licensed offerings coming through for We also believe POP ranges 2016. First up is our stationery and for Star Wars: The Force sticker range for Marvel’s Captain Awakens, Marvel Civil War America: Civil War. Another sure-fire and Batman vs Superman will winner will be Copywrite’s fantastic stationery, creative play and sticker be big. display on The Secret Life of Pets. We are Our big hope is Yo Kai already getting a massively positive response to our Pets product offering Watch, with our range so this is definitely one to watch. The final two licences that stick out for me including a selection of for 2016 are our offerings for Finding Dory and The Trolls Movie. throws, talking pens and A big hope is our fabulous new range of emoji stationery. Everyone at drinkware among other gift Copywrite is very excited to be able to offer the UK the first and only and homeware items.” official emoji stationery range.”

“We have a great new product launching for Twirlywoos including the Run-along Twirlywoos, which we feel fans of the show will love. In the Night Garden continues to do well for us and we’ve got some fabulous new and innovative products launching in 2016 so we expect exciting things.

Following recent licence announcements for 2016, Oddbods and Messy Goes to Okido are sure to be new hits.”

Top left: Kim has

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LiCensee Feedback

Sandra Vanstan, head of licensing, William Lamb:

“Big hit is Star Wars without a doubt. It’s had a great start and we expect it to continue for this highly successful movie franchise. We also anticipate Shopkins to be a huge success; there is lots of demand at retail.

I hope the new ‘hunky’ Bob the Builder is as successful as the classic Bob some of us fondly remember. I also hope Pusheen is a big hit – it’s a genuinely lovely and funny property.”

Iain Morgan, ceo, Bladez Toys:

“Peppa Pig and Thomas are big focuses for the UK market. We have already seen huge demand for these licences since initial concept presentations in October. Our big focus for 2016/17 will be the preschool market. We have big ambitions for Teletubbies and we have signed a global contract for the licence.”

Trevor Jones, licensing director, Danilo

“There are so many great films coming through next year that will generate merchandise sales.

These include biggies like Batman vs Superman, Suicide Squad, Star Wars, Marvel, Trolls and The Secret Life of Pets. But we also shouldn’t forget established successful brands such as Minions, My Little Pony, Shopkins and Paw Patrol.

My big hope for 2016 is still a secret, but it could well come from a gaming or manga background.”

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Left and inset: Sandra has her eyes on the new look ‘hunky’ Bob the Builder

Matthew Reynolds, publishing and sales director, Pedigree:

“Our big hit of 2015 and we expect it to continue strongly into 2016 is Shopkins. This brand has performed in the top five/ten annuals in all retailers it has been listed in, competing with many of the leading brands on the market.

I am expecting the whole ‘digital celebrity’ phenomenon to continue for many years to come and expand into many new categories.”

Above: Matt Reynolds.

Right: Shopkins has been among the top selling annuals for Pedigree.

Elliott Matthews, executive director, Poetic Gem

“I think Trolls will be the big hit of 2016. With the 1990s so in vogue at the moment and retro Trolls products to be released and then the film released in October, it’s looking to be a great year for Trolls.

For the big hope - or something slightly left field - Pusheen. With 9 million Facebook fans and engagement off the scale, we’re slowing Above: Trolls and Pusheen get Elliott’s vote for big hits releasing products into the of 2016). market and initial signs Left: Trevor is tipping a big hope from the gaming or look very promising.” manga background to break through in 2016.

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Licensee Feedback

Emma Weber, international licensing director, Vivid:

“Thunderbirds had a blast of a launch in 2015 and Tracy Island became the number one in the boys’ action figure and play-set category in the lead up to Christmas (NPD Nov). Vivid is launching a strong new range of play-sets, action figures, puzzles and games for 2016, supported by new TV commercials, digital campaigns and a blogger outreach programme.

Meanwhile, Fungus Amungus is a Vivid in-house Above: Vivid’s new in-house developed brand, Fungus Amungus, is developed range of Emma’s one to watch. collectables Above right: Tim Kilby.

Right: Character World has Star Wars targeting four to themes appealing to fans of all ages. nine year olds. It includes over 100 icky, sticky, squishy figures to collect from launch. The brand has a rich backstory that will unfold through webisodes introducing fans to the world of the first seven strains of bacteria, germ and microbe characters.

A simultaneous launch internationally across 10+ markets will be supported by TV advertising, online, digital, webisodes and POS.”

Tim Kilby, brand director, Character World:

“Two words – Star Wars. It is an evergreen licence, with new generations enjoying the films and characters. We’re producing a full range of products including duvet covers, curtains, bean bags and many other items in a multitude of Star Wars themes including Episode VII, Classic Star Wars, Rebels and LEGO Star Wars, so there’s something for fans of all ages.

A licence out later this year that I’m very excited about is The Secret Life of Pets. Although the film isn’t out until June, a trailer released before Christmas has created huge anticipation and excitement. I think it will really capture the attention of both boys and girls, and the licensing opportunities around this brand could be huge.”

Mordy Benaiah, licensing director, Pyramid International

“This will be the year for DC Comics and coming out of the hurdles fast is Batman vs Superman.

Batman, Superman and bringing in for the first time Wonder Woman are some of the most iconic characters in licensing. This will translate well into toys, stationery and apparel.

We will also see the spill over from Star Wars: The Force Awakens. This one will run and run throughout 2016 and later in the year, Rogue One will yet again hit fever pitch. I think fans will be hunting trailers and early merch sales at Star Wars Live in the summer.

Personally I am very excited about Dr Strange – with Benedict Cumberbatch playing the key role in this film it will simply be amazing, and possibly target a more

Left: Mordy takes five with Hans adult audience which Solo. works for Pyramid well.

Above: DC Comics is in for an action packed year, not least due Outside of these huge to the Batman v Superman film. movies, Pyramid will be backing and working with other massive licensed properties such as Warcraft, The Secret Life of Pets, Finding Dory, Suicide Squad and Trolls.

Brand wise we are getting a lot of interest on Sanrio’s Mr. Men and Little Miss. There is a lot of new key art which is fresh and colourful, and we are developing personalised ranges using these into wall art and mugs which gives it a different dimension in sales.”

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Emerald Expositions Licensing Group

Emerald Expositions is a leading operator of business-to-business tradeshows in the United States, producing over 85 tradeshows and conference events per year.

The Licensing Group includes three annual events and a publication, all designed to connect brand owners, licensees, manufacturers and retailers.

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May 15-17, 2016 • New York City surtex.com The premiere event for sourcing original art & design. Thousands of manufacturers and retailers come to SURTEX to scout and source designs, patterns, prints and art they can use on their products. Original art from over 1,000 artists will be on display to shop and source.

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September 27-29, 2016 • New York City Brand Licensing Select is an exclusive, invitationonly event held for licensors, agents and brands to meet with key retailers to learn about upcoming licensing programs, retail programs and marketing initiatives in a private setting.

SportsFan Retailer magazine canvasses the sports licensed and tailgate product marketplace, and acts as a resource to educate a qualified audience of retail professionals on industry trends, innovative products, effective marketing and merchandising practices, and league licensing initiatives.

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Face To Face: Corsair

The Sweet Smell Of Success From its beginnings as a manufacturer of private label toiletries, Corsair International has grown into the number one producer and distributor of licensed health and beauty products in the UK. LSB caught up with the team at its head office in St Albans.

C

Above: The Minions Giggling Hand Wash sold a million units in 2015.

But it was signing with Disney in 2004 that really orsair International had a phenomenal changed the face of Corsair. “We started with 2015, with turnover reaching £20 million, fragrance ranges for Minnie Mouse, Princesses and 11% more than forecast and a huge 42% Fairies, but when we added Avengers to the increase on 2014. Business is certainly portfolio we moved into everyday booming for Corsair, thanks to toiletries, and that’s when we started its continual investment in getting into the major grocers. Disney innovative product took us into development and breaking into licensing and new markets. licensing took us Corsair now claims into mass retail,” to be the marketsays Terry. leading distributor Corsair now has of licensed Above: Avengers is a consistent performer for Corsair, boosted a presence in fragrances and by regular movie releases. grocers, health toiletries, but 40 Below: Corsair’s Terry Lamb and Hélène Lens. and beauty years ago when Corsair retailers, department stores, specialist was established, stores, discounters and online retailers it was a very different across the UK and into Europe. business model.

As far as top-performing properties for In the early 1970s Corsair; Minions, Avengers and Frozen Corsair’s business was make up the top three. “We’re having an based predominantly on amazing time with Minions,” says Hélène manufacturing private Lens, senior brand manager. “Our label fragrances with its giggling Minions hand wash was a million unit own factories in UK, Poland and Brazil. But as the seller in 2015. That is huge for our category and global markets changed, so did business and in says a lot about the product and the brand. the year 2000 Corsair signed its first licensing Minions could actually become an evergreen.” agreement with Umbro.

Avengers is a consistent performer for Corsair “Umbro opened our eyes to the world of with a range targeting teens and men and another licensing,” says Terry Lamb, product development for younger boys. Sales of Frozen have slightly director for Corsair. “It’s been an incredibly dipped in 2015, but it still makes the top three. successful partnership for us and continues to “We’re very movie-led,” says Hélène. “In the past rank in our top five licences every year.”

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Face To Face: Corsair

The Next Big Thing…

Above: The Audrey Hepburn fragrance range is particularly successful in Europe.

movies only offered short-term opportunities, but now we get 18-24 months out of a movie-led property, maybe even more if there are sequels.

This year is shaping up to be a big year in terms of movies with Batman vs Superman, Captain Below: Corsair America: Civil War, The Secret Life of signed its first licensing agreement Pets and Ice Age 5.” with Umbro in 2000.

Knowing which properties to run with remains one of the biggest challenges, according to Terry, as it is to everyone in the industry. “Some properties you know will be big, such as Star Wars, but a lot of the time, it is taking a gamble.

We’ve got great relationships with Disney, Universal and Warner Bros and can talk about films coming up in the next two or three years and plans for them. But we’re also looking at ways we can diversify the business so that we’re not so reliant on movies.”

Over the past year Corsair has been exploring ways of growing the fragrance side of the business. “Fragrance is our background, it’s our history and where our experience and expertise lie,” says Terry. “We don’t want to be a wholly children’s health and beauty business. At the moment our business is 70% children’s health and beauty and 30% fragrance. We want to balance that out more.”

Corsair already has a number of successful licensed fragrance ranges – namely its Audrey Hepburn and Marilyn Monroe ranges which are

Both Terry and Hélène pick The Secret Life of Pets from Universal as one to watch for 2016. Coming in summer 2016, the film is a fully-animated comedy about the lives our pets lead after we leave for work or school each day.

“From what we’ve seen, it’s going to be a very funny film,” says Hélène. “We’ve developed products along our normal lines, but Above: Coming in we’re particularly excited about our summer 2016, The cosmetic range. We’ve developed a Secret Life of Pets from Universal has very cute range of make-up purses, wide consumer appeal. lip balms, nail polishes and eyeshadows. We expect this range will have a wider appeal than just those who’ve seen the movie. We’ve already had interest from a number of retailers.”

mainly exported to Europe – and is in discussions with a number of high profile fashion brands.

Expanding its European presence is also on the agenda for 2016/17 for Corsair, and a more extensive fragrance range should help with this.

“Fragrance is big in southern European countries and we’ll be investing in resourcing our mainland European business. There’s a lot of potential over there,” says Terry.

But this focus on fragrance and Europe doesn’t mean Corsair is taking its eye off its children’s licensing programme. It’s anything but, with the company signing its first preschool property – The Clangers – and the first of many according to Terry: “We knew we had a gap in our children’s range and our customers have been asking for preschool properties.

This is a big area of growth for us.”

Corsair’s future not only looks rosy, it smells pretty good too.

Product Innovation

Corsair invests heavily in its properties, spending a lot of time and money on developing innovative products, and a lot of them. “It’s not unusual for us to have 30-40 SKUs per brand,” says Terry. “That is almost unheard of in our category. It allows us to offer exclusives to different retailers. We also spend a lot of money on tooling our products; something we know is appreciated by customers and licensors. Property owners come to us because they see the breadth of our product range and the coverage at retail.”

Right: Corsair invests a lot of time and money into innovative tooling of products.

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In Focus: Adventure Time

Inset: Adventure Time achieved its highest ever quarterly reach in Q3 2015, with over 51 million fans across EMEA tuning in.

Bottom left: Apparel is a key category for the brand, in the UK and overseas, with Russian retailer TVOE enjoying great success with its seasonal collections.

Time Team C

artoon Network has been nurturing the Adventure Time brand for five years now, taking it from an underground hit to multi-generational mass market brand.

Quirky, unconventional, non-conformist and admittedly quite random at times, but Adventure Time is undoubtedly one of the brands of the moment. Over 51 million fans across EMEA tuned in to watch the show in the third quarter of 2015, the show’s highest ever quarterly reach.

On top of this, a flourishing licensing programme has seen close to 100 partners sign up in the EMEA region. As well as the UK, the last 12 months has seen the launch of licensing and merchandising programmes in Russia, Poland, Hungary and Spain, while Italy and France, Germany and Benelux will kick off this year.

“As soon as I first saw the show I had the sense that we had a hit on our

It’s the brand whose quirky nature appeals to kids, teens, adults, licensees and retailers alike. It’s seen a ‘bounce mob’ take on Carnaby Street, graffiti artists use parts of Russia as a canvas and accompanied an Italian pop star on tour. So what can we expect from Adventure Time next? LSB listens in as Cartoon Network explains all. hands,” Johanne Broadfield, vice president, Cartoon Network Enterprises, Turner EMEA, tells LSB. “The brand’s quirky sensibility, unique style and expansive storyline quickly caught the eye of viewers.

“Since then, Adventure Time has developed an enthusiastic following among kids, teens and adults, it possesses a social currency that has enabled us to form a great and wide ranging roster of brand partnerships that we have to date.”

Its USP, says Johanne, is simply that it is unlike any other licensed entertainment property.

Adventure Time: Need To Know

Above: Dr Martens will be launching two new collections for spring/summer and autumn/winter 2016.

Left: “As soon as I first saw the show I had the sense that we had a hit on our hands,” says Johanne Broadfield, vp, Cartoon Network Enterprises, Turner EMEA.

Adventure Time – an original series by Cartoon Network about Finn the Human and Jake the shape-shifting dog, and their life in the Land of Ooo - launched in Europe in 2011 and immediately became an underground hit.

There are now close to 100 EMEA licensees for the brand and 51 million fans across the region tuned in to watch the show in Q3 2015 – the show’s highest ever quarterly reach.

Product has also made the leap into the mass market, with fashion leading the way and strong retail promotions, live events, toys, publishing and other categories all on stream.

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In Focus: Adventure Time Right: 100 fans bounced down London’s Carnaby Street in Finn onesies as part of one memorable stunt.

Elaborating on why Adventure Time is so popular, Joanne adds: Marketing Fun “In keeping with the show’s rather unconventional “It has a coolness and credibility ethos, we’ve taken a rather unconventional approach that connects organically with to brand marketing,” Johanne explains. “Working in fans. Kids really respond to the the kids space, we know that success doesn’t equate to the number of marketing dollars that you spend, iconic style, the imagination getting fans to talk about your brands in the social and the breadth and depth of space is intrinsically more valuable. the characters.”

“Peer to peer endorsement is vital and it is this Cartoon Network is certainly endorsement that has enabled us to secure brand and celebrity associations that other brands can’t having fun working with the quite get to.” brand in the licensing space, Recent stunts include the Adventure Time too. Consumer products Bounce Mob (finalist in the Best Marketing Communications award in The Licensing Awards) traction began in the apparel that saw 100 fans dressed in Finn onesies bounce category, and this remains key down London’s Carnaby Street on Jake space hoppers, wearing for Johanne and her team Adventure Time Dr Marten boots. In Italy, the Cartoon Network team partnered going forward. with pop star – and Adventure Time fan – Jovanotti to brand his tour of Italian stadiums, capitalise on his social media following and run competitions for Spanish retailer Desigual will tickets and CDs. be launching a new line of girls’ Graffiti walls have been created in Moscow and Belgium, while there were apparel globally this spring, activities at Eastern European and Scandinavian beaches and lakes last summer and an Ice King-themed winter park in Russia. while the relationship with Dr Martens will also be expanded books and Kidrobot’s line of collectable figures with new collections for spring/summer and will roll out in Europe. autumn/winter 2016, following the sell out success “The beauty of Adventure Time is that we’re of the first two ranges. working with a world of characters and, therefore, Further growth in the apparel category will also a world of potential when it comes to the come through working with local partners and development of consumer products retailers on country-specific collections, which will programmes,” says Johanne. “The development of complement what a character specific Cartoon Network is licensing programme doing on a regional and beyond Jake and Finn is global level. A good definitely an opportunity example is the for the brand, but only partnership with Russian when the time is right retailer TVOE, which and the brand has Cartoon Network is reached a certain level of working with on maturity in each seasonal collections for individual market.” men, women and Undoubtedly there is still children. Adventure more to come from Time is currently the Right: Adventure Time graffiti walls have been created in Moscow and Belgium. Adventure Time, in 2016 retailer’s fastest and beyond, with Cartoon Network looking to selling fashion licence ever. build on the strong foundations it has already laid While the brand has also been involved in some and the fiercely loyal relationships among fans, eye catching marketing activity (see separate licensees and retailers. story above), 2016 will see Adventure Time move Johanne continues: “Our aim for 2016 is to into the live events arena. It will feature in The reward this loyalty through an unwavering Cartoon Network Zone at the IMG Worlds of commitment to producing new content, excellent Adventure indoor theme park in Dubai when it consumer products that are completely on-brand opens later this year. and continued investment in retail and marketing Meanwhile, back with product, Adventure Time initiatives that are funny, random and unpredictable.” stationery will arrive, Titan will be releasing new LICENSING SOURCE BOOK EUROPE 2016

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To enter the 2016 Licensing Awards go to www.thelicensingawards.co.uk Tuesday September 13 2016

The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!

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The Awards 2016 Categories l l l l l

The Retail Award Categories Best Retailer of Pre-School Licensed Products Best Kids Retailer of Licensed Products Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Top Retailer Award

For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk Supported by Specialist Communication & PR Consultancy

Supported by Digital Communication Agency

Charity

The Product Award Categories Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award

The Licensed Property Categories

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Best Pre-School Licensed Property Best TV Licensed Property Best Film Licensed Property Best Sports Licensed Property Best Music or Celebrity Licensed Property Best Gaming or New Media Licensed Property Best Classic Licensed Property

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Other Awards

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Award sponsors include

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State Of The Nation: Adults

Adults Only

The lure of brands doesn't abate once you reach adulthood, but the brands - or at least the treatment of them - may be a little different. From unusual shoes to collector dolls, here's a roundup of all the adult activity.

Home & Away Turns 30

As Home & Away gears up for its 30th anniversary in the UK, the Seven Network Australia has appointed Licensing Link as its licensing agent in the UK & Eire. Licensing Link will focus on developing lifestyle products including clothing, giftware, stationery and beach products, based on a new style guide Inset: Homes & Away is to be represented by Licensing Link encapsulating the Aussie beach lifestyle of Summer Bay. Below: Star Wars is stepping out with Irregular Choice.

Bottom left: Antiques Road Trip moves into licensing.

On The Tiles

Lindsey Lang has launched a range of embossed three-dimensional cement wall and floor tiles for Transport for London. Inspiration for the two designs, Chevron and Roundel, came from the rich archives of Transport for London. Using materials typically used in The London Underground, as well as taking inspiration from two iconic designers, Enid Marx and Harold Stabler, who produced classic patterns for Transport for London during the 1930’s.

Trip Down Memory Lane

The popular BBC weekday show, Antiques Road Trip, is making a move into licensing. The show – which attracts audiences of up to 2.9 million – will be handled

by Hargreaves Entertainment Group, which is already talking to potential licensees in the gift, stationery, board game, digital games and live events categories.

History In The Making

ITV Studios Global Entertainment (ITVS GE) has signed Knockout Licensing as the agent for the popular historical drama, Poldark in the US and Canada.

Poldark made its US broadcast debut on leading drama channel PBS Masterpiece in June, attracting a strong average of 4 million viewers per episode.

Building on the growing popularity of the series, Knockout Licensing will seek partners sought in key categories including homewares, gifting, stationery and apparel.

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The Force Is Strong

The launch of quirky shoe designer Irregular Choice’s limited edition Star Wars platforms created a fan frenzy. The line of Star Wars shoes include characters from the famous franchise such as R2-D2, Yoda, Luke Skywalker and Darth Vader standing in for the traditional high heel.

The Skywalker stilettos feature the iconic blue lightsaber for the heel, which lights up, while the Death Star booties boast a Stormtrooper helmet for one heel and Darth Vader’s helmet for the other.

NEWS IN BRIEF l Bulls Licensing and Apple Corps have announced a collaboration between The Beatles and Efva Attling jewellery. Based on selected titles from The Beatles, the jewellery collection comes in silver and gold with sparkling stones from Herkimer, with pieces for men and women. l Games and puzzle specialist Paul Lamond has revealed a collection of murder mystery products based on BBC1 crime drama, Death in Paradise. l BIG Chief Studios has agreed a licensing deal with CBS Consumer Products to produce a range of highend collectables and gifts, based on the SHOWTIME series Penny Dreadful. Initial product offerings will include collector figures. l Extreme has penned a licensing deal with Otone Audio, to launch its Extreme Audio range, featuring a line-up of Bluetooth speakers and headphones.

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State Of The Nation: Adults

Prairie Patterns

Andover Fabrics has launched a Little House on the Prairie line of fabrics for quilting and sewing.

The line consists of three collections: Walnut Grove featuring authentic prints from the era, Prairie Flowers featuring bright bold prints as seen on the TV series, and Scenics and Icons inspired by the drawings and illustrations from the book series. Andover is also rolling out accompanying quilt patterns, projects, and ideas for quilt shops to host “Prairie Parties” in their stores.

Work Of Art

Lawless Entertainment has agreed a deal with MyLocker on behalf of Suzy’s Zoo, to develop a webstore where consumers can personalise apparel with Suzy’s Zoo art.

Customers can select the Suzy’s Zoo art of their choice, and place it on a variety of more than 500 products for men, women and children including apparel, blankets, mugs, bags, tablet and laptop sleeves, and more.

Sending Out An SOS

Rocket Licensing has been appointed to manage the worldwide licensing campaign for popular TV show DIY SOS. The show, in which a team of builders and designers get together to renovate homes for a family, an individual or a particular need, saw a recent peak viewing figure of 7.7 million and a highest minute-by-minute viewing figure to date of 8.3 million.

Rocket plans to build on the power of the DIY SOS name to develop a licensing campaign that reflects the DIY SOS brand values of teamwork, expertise, creativity, generosity and fun, aimed at not only home improvers and Top right: New card versions of classic Hasbro games gift buyers but all adults. launch from Cartamundi.

Above right: Transformers transforms into a ladies' fashion brand.

Above left: Suzy's Zoo webstore launches.

Below: Rocket signs to represent DIY SOS.

Classics With A Twist

Cartamundi has announced brand-new versions of the classic Hasbro games Shuffle Twister and Shuffle Subbuteo in card format. Like the table-top game, Shuffle Subbuteo allows players to pass, tackle and beat the goalie (or try to save the ball). The free app adds a digital twist, with a scoreboard timer and stadium sounds that bring the game to life. The Shuffle Twister card game invites players to move their hands and feet to various coloured dots - this time through choosing a card and following instructions. The free Shuffle Twister app, meanwhile, asks players to perform random actions or impressions.

Fashion Transformed

London based designers Fyodor Golan proved that Hasbro's Transformers is not just for boys when they debuted their SS16 ladies wear collection at London Fashion Week.

Inspired by the toys from the 80’s and given rare access to never seen before sketches from the archives, the designers created a beautiful collection of feminine dresses and sweats.

The designers also showed the collection in Paris and it will be sold through department stores and boutiques globally in SS16.

NEWS IN BRIEF l eOne’s seasonal adult Peppa Pig spin-off lines featuring Mummy and Daddy Pig giftware have been consistently strong performers at key retail periods such as Mother’s Day, Father’s Day and Christmas. The adult apparel is expanding into other key retailers for 2016. New licensee, BB Designs, will be adding a line of gift and novelty products for adult consumers including mugs, shopping lists and purses featuring Mummy and Daddy Pig which will be sold year long. l Fox is set to develop a new TV series based on the iconic film franchise, Rambo.

With Sylvester Stallone as executive producer, Rambo: New Blood from Entertainment One (eOne) and Millennium Films will focus on the relationship between Rambo and his son J.R, a former Navy Seal.

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Fashion Collaborations

Dress You Up The catwalks at London, New York and Milan fashion weeks have been adorned by a raft of licensed properties in recent years, as high end designers welcome the likes of SpongeBob Squarepants, The Powerpuff Girls and Star Wars into their collections. LSB gets front row ready and finds out more about the trend.

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he world of high-end designer fashion has long been associated with producing limited edition lines for select brands, but over the past few years we’ve seen an explosion of innovative collaborations between some of our best known properties and the world of fashion.

From Barbie to SpongeBob Squarepants, and Star Wars to Looney Tunes, it seems that any designer worth his or her salt wants the chance to show what they can do with a licence. So, what’s the attraction?

“Designers get the attention of fans of the property and media attention for taking on a recognisable brand,” explains Marianne James, vp consumer products UK & Ireland and European retail sales and marketing at Nickelodeon. “I also think there might be something very satisfying in the challenge of bringing a beloved character to cutting edge fashion.”

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Above: 10 London-based designers created Star Wars inspired garments on behalf of the Force For Change initiative.

SpongeBob Squarepants is one such beloved character that has been getting a lot of attention from the fashion world recently. These range from Jeremy Scott’s line for Moschino and Pharrell’s ICECREAM range in 2013, through to the recently launched collaborations with Beatrix Ong, Hype Clothing and YrStore.

“We met Beatrix through our Asian office and once we met [her], her love of SpongeBob was apparent and our partnership was formed,” Marianne continues. “Hype approached us earlier this year to collaborate on SpongeBob and it was a perfect union of our brands, given the popular culture and fashion credentials of SpongeBob.” Part of the attraction for designers can also be the nostalgia they hold for certain brands. This was the case for Sanrio and Olympia Le Tan – when the company got in touch with the designer because it thought the brands would be a perfect fit, she quickly let it be known that

Above: Nickelodeon’s SpongeBob Squarepants has worked with both Beatrix Ong and Hype recently.

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Fashion Collaborations

Living doll

Barbie has always partnered with dynamic fashion brands through its 56-year history, with 2015 seeing a number of innovative partnerships taking place.

One of these was an initiative with the Andy Warhol Foundation to release an Andy Warhol Barbie collector doll for autumn/winter 2015. The special edition doll blends Warhol’s legendary flair for pairing fine art with pop culture, with Barbie wearing her hair in Andy’s signature platinum shag with classic dark sunglasses and a Warhol-inspired outfit. The doll is accompanied by a limited edition lifestyle collection with US fashion retailer Ron Robinson.

Other collaborations with fashion designers for special edition dolls include Moschino, Sophia Webster – which saw Barbie wear flat shoes for the first time – and Japanese lifestyle brand, Tokidoki, to celebrate the company’s tenth anniversary. Available in the UK exclusively at Harrods, the collaboration followed on from the sold out 2011 Barbie Tokidoki doll.

Hello Kitty, Little Twin Stars and My Melody were her whole childhood and having them as part of her next collection would be a dream come true.

“By teaming up with a fashion designer, we are showing our audience that Hello Kitty and Sanrio characters are growing up with them and that our brands are for fashionable adults, not just children,” says Clara Wooller, director of sales and promotions at Sanrio.

The company is also working with Alice Vandy, who works primarily in Lycra, creating second skins for clubbers and who it came across at last year’s London Comic Con. “When you have the decades of awareness and love that Sanrio brands are so privileged to enjoy, people go nuts for fresh interpretations of well loved characters in playful or subversive new ways,” adds Camille Brochant de Villiers, Sanrio’s brand and sales coordinator.

“Collaborations and co-brandings are the norm in Japan where Sanrio originates and are becoming more so over here – we’re always happy to talk to people about how we could work together on projects or products.”

For Mattel and its fashion doll brand Barbie, working with designers has been a natural fit for a long time. Most recently, it expanded its apparel partnership with Mango Kids for a retro

Above: The limited edition Barbie Andy Warhol doll was accompanied by a lifestyle collection with US retailer Ron Robinson.

Left: Looney Tunes proved a hit with Moschino, with WBCP’s Paul Bufton calling the brand “a positive disruptive force in the apparel category”.

Below: Olympia Le Tan has been a lifelong fan of Sanrio’s brands.

pop art-inspired range including a t-shirt and sweater, celebrating the Barbie logo and doll.

Wendy Hill, brand activation director at Mattel, says: “Working with a selective range of high fashion and attainable brands in an organic way that is very true to Barbie’s brand, gives Barbie unparalleled influence in the fashion doll space, reaching audiences across an incredibly broad variety of media.

“For designers and brands when working with Barbie, the flexibility in imagining what she can be is instantly appealing.”

As Sanrio’s Camille pointed out, working with a designer can also help a well known children’s brand break into a whole new market, giving it the opportunity to be seen in a completely different light. Warner Bros’. Looney Tunes scored a huge hit when it teamed with Moschino for a collection, which was loved by critics, celebrity influencers and consumers alike, for example. Meanwhile, at the same time, the brand’s tie up with NBA and Nike has helped WBCP to expand on the sports credentials of the property.

“Looney Tunes is a rule maker and indeed rule breaker,” says Paul Bufton, vp of licensing and business LICENSING SOURCE BOOK EUROPE 2016

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Special reductions are available for members of TradeAssociations, such as BHETA and LIMA. On many of the exhibitions abroad we offer special delegation leader rates as well as other.

If you are considering exhibiting at or attending any of the following exhibitions call us and we will offer you some great rates for flights and hotels.

INTERNATIONAL HOME & HOUSEWARES SHOW CHICAGO – 5th to 8th March 2016 Immediate confirmation at the Show Hotels and flights with major airlines out of the UK.

HONG KONG HOUSEWARES FAIR – 20th to 23rd April 2016 We offer great flight and hotel rates to Hong Kong.

CANTON FAIR, Phase 1 & 2 15th to 19th April and 23rd to 27th April 2016 Why not combine the trip with the Hong Kong Fair.

NATIONAL HARDWARE SHOW, LAS VEGAS – 4th to 6th May 2016 Excellent flight fares savings and specially negotiated hotel rates.

LICENSING EXPO, LAS VEGAS, Mandalay Bay Convention Centre – 21st to 23rd June 2016 Save up to 60% on cheapest regular fares on direct flights from London and Manchester to Las Vegas. Excellent hotel rates.

For these and many more, please contact us at ExposéTravel 18 Croydon Road, Caterham, Surrey CR3 6QB Tel: 01883 349576 or email your request to paul@exposetravel.uk 00_Expose_NEW 02.indd 1

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Fashion Collaborations

development at WBCP EMEA. “From high end to high street, the Looney Tunes are proving to be a positive disruptive force in the apparel category.

“Brand collaborations are a fantastic endorsement and they are a proven way of extending the audience reach and retail footprint of our brands. Creatively it’s also a winning combination, new insight and an inspiring outside perspective has lead to the creation of some fantastic products.”

Johanne Broadfield, vp, Cartoon Network Enterprises, Turner EMEA – which has worked with Moschino and Desigual among others - points out that such tie ups are also about inspiring existing audiences too, and getting them deeper into the brands.

“The beauty of a successful collaboration is the benefit it brings to both brands in terms of media excitement and customer engagement,” she says.

Above: “For designers and brands when working with Barbie, the flexibility in imagining what she can be is instantly appealing,” says Mattel’s Wendy Hill.

Left: Desigual bought the Adventure Time brand to the catwalk last year.

“We received a great deal of media coverage globally for The Powerpuff Girls collection by Moschino because it surprised and excited both Moschino followers and a generation of fans of the original show. It’s not just about opening up new audiences or markets.”

There are further collaborations to come throughout 2016 from a variety of licensors and it will certainly be interesting to see who some of our most loved brands end up working with.

Fashion Feels the Force

It seems that everyone in the fashion world is being inspired by Star Wars this season, with a host of initiatives having taken place.

First up, 10 London-based designers created original Star Wars: The Force Awakens inspired garments, which will be sold in support of Great Ormond Street Hospital’s Charity on behalf of Star Wars: Force for Change. Each designer created a limited edition unisex sweatshirt and t-shirt, featuring a unique print inspired by the motifs and mood of Star Wars: The Force Awakens.

The tops launched on November 21 at Selfridges stores nationwide and online, with all proceeds donated to GOSH Children’s Charity. In addition, each designer created two catwalk looks inspired by the film, which were showcased at a Star Wars: Fashion Finds the Force presentation and then auctioned online.

Meanwhile, just some of the other collaborations include Matchless London – the world’s oldest British motorcycle brand – which has put together a 16-piece capsule collection for men, women and children; Emma J Shipley – the graphic artist specialising in pencil drawings, luxury scarves and interior textiles – has created a range of detailed Darth Vader scarves; while Above and right: Irregular Choice’s Star Wars shoe collection sold out Malaika Raiss has created two detailed necklaces in a dedicated within two weeks of its launch.

Star Wars collection, featuring Darth Vader and a Stormtrooper.

Probably the most attention grabbing tie up though came through quirky shoe company, Irregular Choice. Its Star Wars collection sold out within two weeks of its launch. The line of Star Wars shoes included characters from the famous franchise such as R2-D2, Yoda, Luke Skywalker and Darth Vader standing in for the traditional high heel.

The $323 Skywalker stilettos featured the iconic blue lightsaber for the heel, which actually lights up, while the $422 Death Star booties boasted a Stormtrooper helmet for one heel and Darth Vader’s helmet for the other.

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In Conversation With…Forever Collectibles

It may have kept a low profile up to now, but international sports specialist Forever Collectibles is finally revealing the true extent of what it has achieved over the past few years. LSB finds out about its plans in the football and American sports arenas – both in the UK and internationally - plus a rather interesting foray into apparel.

Sports stars Y

ou should have heard of Forever Collectibles – its US parent is a $100m organisation and the UK arm works with a raft of English and Scottish football clubs (across divisions), as well as select European clubs and American sports teams, such as the NFL and NBA. It supplies product across home textiles, tableware, back to school, plus gifts, novelty lines and souvenirs. But, for many, the company is still under the radar – a hidden gem, in fact.

“We’ve been through a huge amount of change and we’ve achieved great things, but I don’t think we’ve ever really shouted, we’ve actually kind of kept it to ourselves,” Paul Hodgson, md of Forever Collectibles tells LSB at the company’s impressive St Albans office.

“We are a hidden gem and we’re a lot bigger then people realise.”

Over the last five years – since its acquisition by the US parent company –

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Above: The company has licences for the England, Wales, Northern Ireland and Republic of Ireland national teams and is planning to take its products into supermarkets for the Euros.

Above: “We are a hidden gem and we’re a lot bigger then people realise,” says Forever Collectibles’ md, Paul Hodgson, pictured in the new showroom at the company’s St Albans office.

Forever Collectibles has gone from being a football licensing specialist to an international sports company.

For starters, last year the company signed a new multi-year deal with Manchester United for distribution in Europe and North America. The club no longer wanted a UK only partner and wanted to work with a company which could offer a global reach.

As well as the advantages that Forever Collectibles has in the US, it has also been building up its European presence. It is 12 months into building and developing a European sales force, and just short of 15% of its business is now in Europe. Paul confirms that last year (2015) the company notched up sales of just over €1.5 million in Europe.

“We’ve done it through the distributor model, going into these countries and setting up a hub. If over time it develops into meaningful business, we’ll open up our own office,” he explains.

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In Conversation With…Forever Collectibles

Paul and his team have benefitted Behind the scenes from the large fan bases for the In 2003, Paul Hodgson had formed a company called Homewin American team sports across Europe. with Clive Pollard and Tony Marks. For the next three years, they built up a £6 million business, supplying clubs direct with gifts, “We had the massive upside of NFL – novelty and souvenirs, tableware and mugs among other lines. right across Northern Europe, it is They sold Homewin in 2006 to a large organisation called the absolutely huge. There is a fanatical fan Morris Phillips Group, which at the time was the biggest importer base in Germany, stretching right into of home textiles in the UK. It was in 2011, when they got the biggest and best opportunity, Eastern Europe. Coming through when they were approached by US company Forever Collectibles, Southern Europe, you have a fanatical which was looking to expand and acquire a smaller organisation fan base for NBA. Culturally it is also to grow across Europe.

Since then, the company has doubled in size – it has gone from very important – if you go to Spain, for being 18 people to pushing 30 people and has grown office space example, you won’t walk down a from 4,000 square feet in 2011 to 16,000 square feet today, with street without seeing children its St Albans office also housing a showroom and design playing basketball.” development capabilities.

The company also took on brands “In the US, all you find in Walmart is sports such as Barcelona, AC Milan and Real Madrid, as product, but this doesn’t happen in the UK well as expanding its relationship with the English because the EPL doesn’t handle the licensing Premier League to cover pan-European rights. It is rights, the individual clubs also doing direct club supply do and there is also for European-based football fragmentation of licensees,” clubs – “for the first time in Paul explains. “In America, the last ten years, they want everything is done on a to buy our products direct league basis. What we’ve for their own club stores,” done over the last three says Paul. “Usually a club in years is accumulate all the Spain will buy from a rights and we have almost Spanish-based company, a replicated the American club in Italy will buy from an league model.

Italian company, but we’ve “If it works for the Euros, broken the mould.”

Above: Forever Collectibles will be introducing Christmas then we will look to roll it into the regional Back in the UK, Forever football jumpers to the UK team assortments. We feel strongly that we Collectibles is also breaking the market from October.

Below: The US business has mould. It already had the licence successfully built a $75m apparel can double the size of the business through expanding just UK channels by giving it the full for the England national football business in just two years. fan reach.” team, and it recently In addition, Forever Collectibles picked up Wales, Northern will be following in the footsteps Ireland and the Republic of of the US and growing an apparel Ireland, and this summer business across Europe. In the last will be working with Tesco two years, the US company has and Sainsbury’s with an built a $75 million apparel offering around all the business, mostly thanks to novelty teams for the Euro sweaters and from October these tournament. There are kind of products – including between 30 and 40 Christmas football jumpers - will products in the range, and be available in the UK, too.

60% of it is priced between For all that Forever Collectibles £2 and £5. This will mark has achieved over the past few the first time that this type years, it seems that there is even more to come of product will have sat in a supermarket with and, if one thing is certain, it should be at the mass footfall, and Paul is excited for what it could pinnacle of everyone’s radar. mean in the future.

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State Of The Nation: Gaming

Get Your Game On There’s a real buzz around the gaming industry at the moment with next-gen consoles reinvigorating the market and the first consumer-targeted virtual reality games expected in Q1 2016. LSB has a look at what’s been happening on the licensing scene.

Sonic Keeps On Running

Sega’s Sonic the Hedgehog celebrates his 25th birthday in 2016. Racing onto videogame screens in 1991, Sonic continues to evolve as an entertainment brand with the new CG animated TV series, Sonic Boom, being picked up by leading TV channels around the world. Sonic Boom airs on Cartoon Network in the US, Australia and New Zealand, Boomerang and Cartoon Network in UK, Gulli in France and Cartoon Network in the Middle East. Key markets such as Spain Turkey and Russia are set to launch on-air in the coming weeks and months. This year will be a celebration of Sonic’s 25th birthday with new style guides and new collaborations across toy, gift, apparel, branded events and bespoke retail initiatives.

Plush Toys For Successful App

Egmont Says Hello To Halo

Egmont Publishing has acquired the rights to publish two books based on the Halo Xbox video game franchise. The first book - Halo Mythos: A Guide to the Story of Halo - will come out in October 2016, and will be a comprehensive, authoritative guide to the story of the Halo universe. The book is written in collaboration with 343 Industries and incorporates the entirety of the Halo canon from games, books, comics, live action and animated entertainment. With over 50 pieces of commissioned artwork, these books will be a real treat for all fans of the Halo franchise.

Here For The Beer

Bethesda has joined forces with brewery giant, Carlsberg, launching Fallout Beer at the end of 2015 to coincide with the release of the eagerly anticipated post-apocalyptic RPG, Fallout 4. The collaboration between Carlsberg and Bethesda is thought by many in the gaming industry to be first official alcoholic beverage marketing tie-in with a video game, showing that games are being accepted by society as a serious form of adult entertainment. The beer is only available in the UK on Amazon, priced at £30 for 12 bottles.

Top: Gameplay from Halo 5.

Above left: Sonic Boom introduces New games are added to the App Store and Google Play on a Sonic the Hedgehog to a new daily basis, and one that has caught the imagination of the generation of fans.

Above right: Quench your thirst public is Crossy Road from Australian developers, Hipster with Fallout Beer from Carlsberg.

Whale. The name and concept of the game is a play on the Right: Crossy Road plush toys were launched before Christmas. joke - why did the chicken cross the road? It was released at the end of 2014 and in that time has amassed over 115 million downloads and a multitude of awards, including one of the 2015 Apple Design Awards. Hipster Whale is exploring merchandising opportunities and before Christmas launched a series of 6” plush toys which have sold very well.

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State Of The Nation: Gaming

Following A Killer Instinct

Leading collectables manufacturer, Ultimate Source will launch an exclusive range of action figures for Microsoft’s legendary fighting franchise, Killer Instinct in conjunction with the season 3 game release in March 2016. Based on authentic in-game 3D models, and featuring realistic custom articulation, each figure comes with an individual set of weapons and accessories and are carefully posed in their iconic stance or fighting move. They are also sold with a unique Killer Instinct redemption code, which unlocks a unique in-game colourway for chosen characters in the actual Season 3 game. Killer Instinct has also teamed with California-based apparel manufacturer, Eighty Sixed, for a collection of men’s t-shirts, featuring the game’s iconic logo as well as prints based on its spectacular visuals and distinguishable characters.

Angry Birds Takes To The Skies

Angry Birds’ Red Bird took to the skies of New York in the annual Macy’s Thanksgiving Day Parade last. Red Bird is only the fourth gaming character to appear in the parade’s 89 year history. The first was Sonic the Hedgehog in 1993 who was the only gaming character to make the grade until 2001 when Pokémon’s Pikachu made his first appearance. In 2014 Eruptor from Skylanders made the journey along the 2.5 mile route. And now it is Rovio’s Angry Birds that joins that very elite group of gaming characters to take to the streets of New York on Thanksgiving Day, watched by 3 million people on the streets Above: Red Bird prowls the streets of New York. (Image: Getty Images for Rovio) and a further 50 Below: Yo-Kai Watch has taken Japan by storm and is coming to the UK. million at home.

Right: Killer Instinct action figure from Ultimate Source.

Below: ReCore is due out in 2016.

Yo-Kai Watch Takes On UK

Viz Media Europe has appointed Bulldog Licensing to represent Yo-Kai Watch in the UK. Yo-Kai Watch has taken Japan by storm, starting out on Nintendo 3DS and crossing into comic books, a TV show and multiple films. Yo-Kai Watch features an imaginative plot, great characters and laughout-loud comedy and the anime series has already enjoyed huge success in Japan, where it dominates the television, merchandise, gaming and toy markets, generating retail sales of over €2 billion in just 20 months. Details of a UK broadcaster will be released soon, while two major licensees Hasbro (master toy) and Nintendo (video games) – are already on board.

Getting To The Core Of ReCore

Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk, has added soon-to-be-launched action adventure game, ReCore, to the roster of clients it represents under the Microsoft Studios Xbox umbrella. Tinderbox has been tasked with building the title’s global licensing programme across an array of categories including apparel, accessories, toys, collectables, publishing, gift and novelty. A collaborative effort between leading game creators Armature Studios, Comcept, and Microsoft Studios, ReCore marries exhilarating action platform gameplay with a deep and charming story all set in a mysterious, dynamic world. It is targeting an E10+ ESRB rating and is set to launch exclusively for Xbox One in 2016.

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State Of The Nation: Gaming

A Bubble Shooter For Talking Tom

Black Friday Winners Sales of consoles and

Outfit7 launched its next app from the Talking Tom games during Black character brand in December last year. Talking Tom Friday week soared.

Bubble Shooter is an immersive and innovative Hardware sales were bubble shooter game set in a vibrant theme park. Since up 8% on the same the first Talking Tom and week in 2014, with Friends app launched five PS4/Xbox One years ago, the suite of apps accounting for 86% has skyrocketed in of the sales. According to GfK Chart-Track 60% popularity worldwide. In more units sold in week 48 than the preceding addition to cinching a week. In terms of games, the top five sold in mobile milestone in the week 48 were: FIFA 16, Call of Duty: Black Ops family entertainment digital 3, Star Wars Battlefront, space when it crossed Above left: Talking Tom Bubble Shooter is 3 billion downloads in mid-October, the Fallout 4 and Uncharted: the 21st app in the Talking Tom franchise. franchise has also amassed over 4 billion views Above right: Shoppers keen to find a Nathan Drake Collection. bargain on Black Friday. of its various branded content on YouTube.

2016: The Year Virtual Becomes Reality!

By gaming fan Paul Bufton (putting his Warner Bros licensing hat to one side for a bit!)

Left: A Sony VR headset.

Below: Elite Dangerous.

Below left: The Martian VR experience.

Those of you old enough to remember ‘Virtual Reality’ the first time around will recall the heavy headsets and oddly Michael Jackson-esque single glove of the early nineties. At the time the tech was cutting edge and, despite the abysmal graphics and ruinously expensive cost, the experience was surprisingly immersive.

Over the years, the popularity of VR waned and, hampered by slow processing speeds, looked likely to be resigned to the annals of history alongside the Sinclair C5 and APT - all arguably ahead of their time!

Fast forward a couple of decades, and surprisingly the term VR starts popping up more and more. In 2014 Facebook made a bold move with the acquisition of Oculus - originally a Kickstarter-funded VR headset developer. The next thing we know, Sony, Samsung, Google and HTC all announced their own systems at varying levels of affordability and in 2016 VR becomes a reality with massive entertainment potential!

Clearly gaming will be the heartland of VR. Players will be able to experience completely immersive environments and scenarios. Virtual battlefields, racing games, flight simulators, even Minecraft will be this year’s new playgrounds.

But as always ‘convergence’ is the buzzword of the day and we can expect a significant play into this brave new world from the Hollywood giants. Already Fox has announced a partnership with Oculus to create a virtual cinema experience. This will allow viewers to sit in an auditorium and watch their favourite movies in glorious 4K. Additionally Fox has woven VR into its marketing campaigns most recently for The Martian. Tailored for the relatively low-cost Samsung headset, in conjunction with the Ridley Scott, users can experience all of the drama of the Martian landscape for themselves.

All of this begs the question: when will we see the first mainstream Virtual Movie? It’s easy to imagine a theatrical experience within which the audience is completely consumed as a part of the action and narrative. Well, the technology exists in the form of VR cameras and games developers are blazing the story-telling trail, so I think it’s just a question of watch this space...

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Source A5 Ad_v8_NEW LSB 2008 GRID 25/09/2015 14:34 Page 56

LicensingSource.net is the new go-to resource for finding out what's happening in the global licensing industry.

Including news, interviews and analysis, as well as an event diary, the latest jobs and more, The Source will be the central hub of information for the worldwide licensing community.

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108-109 Counterfeit_v8_NEW LSB 2008 GRID 10/01/2016 09:44 Page 2

INDUSTRY ISSUE Inset and centre: Santoro’s Gorjuss brand was a victim of counterfeiting last year, with the company seizing over 750,000 infringing items in Spain alone, worth an estimated €7 million at retail.

Bottom: Brand owners should ensure they register trademarks with the customs authorities, enabling them to seize and destroy infringing goods at the border, says Hendrik Bechem from IP specialists WynneJones IP.

Fighting the fakes It is often seen as a victimless crime, but IP infringement costs the licensing industry £millions each year. Now, brand owners and licensees across the UK and overseas are stepping up efforts to stop the fakers and also educate on the wider issues caused by counterfeiting. LSB follows up on some of the recent activity.

T

he approximate value of IP crime under investigation since 2013 is a staggering £28million, while in 2013/2014, UK Customs seized 21,494 shipments of infringing goods coming into the UK alone*.

These statistics are just two of the figures made public about the cost of counterfeit goods last year, as licensors and licensees became more vocal with their aims and success stories when it comes to fighting the fakers.

TRAP – the group of rights holders and merchandisers which works with the biggest names in music, film, TV, art and sport – significantly upped the ante in its campaign to stop the selling of unofficial product, reporting a number of successful operations both in the physical and online worlds.

Working on a host of websites, including Amazon, eBay, Facebook, Redbubble, Etsy,

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Allegro, Rautken and Zazzle, the group removed 250,000+ direct infringements and had 5,000 seller accounts permanently suspended. In all, over £3 million worth of bootleg product was removed.

Meanwhile, TRAP’s physical actions – carried out in high streets, live events and industrial complexes around the country – resulted in over 150,000 products being confiscated from the market, with a street value of £2.5 million. This included major operations in Camden and Oxford Street in London, plus others in Leicester, Stoke, Wrexham and Bournemouth to name a few.

Meanwhile, in Spain, Santoro took swift

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INDUSTRY ISSUE

What is TRAP?

For those in the industry who haven’t heard of TRAP, it stands for Traders and Rights holders Against Piracy and is a worldwide collective of rights holders and publishers working with the biggest names in music, film, TV, art and sport.

Through lobbying and direct action, TRAP protects the public from purchasing counterfeit products while enabling musicians, artists, actors and athletes to provide their fans with official merchandise.

Members include Bravado, CID, Danilo, Firebrand, GBeye, Global Merchandising Services, Live Nation, Pyramid, Rock Off and Sandbag.

Working with industry experts and local authorities, the group has already seized more than £10 million of counterfeit licensed goods. It also has links with global investigators and security consultants to ensure it can carry out undercover surveillance to identify and destroy bootleg product.

action against infringers for its brands, seizing over 750,000 items, worth an estimated €7 million at retail.

Lucio Santoro, ceo and chairman at the company, tells LSB: “It is part of our responsibility as a licensor and brand owner to take decisive action to stop infringers and to protect our fans.

The factories manufacturing fake goods have no care for the proper testing and product safety requirements, so not only do the products look awful, they could also be potentially dangerous.”

Commenting on the safety concern of counterfeits, Hendrik Bechem, European trademark attorney at IP specialists Wynne-Jones IP said. “Electric goods can ignite, toys have easily breakable parts and so on.

“This is concerning for the brand owner for two reasons: Right: Unlicensed Hello Kitty toys were among the haul recovered from ten tourist shops in London’s Trocadero.

Trocadero crackdown

Fake Minions clothing and unlicensed Hello Kitty toys were among a haul of counterfeit goods seized from ten tourist shops in London’s Trocadero in December.

More than £500,000 worth of counterfeit merchandise was recovered when Trading Standards, Westminster City Council, TRAP, police and UK border agency staff raided the stores in and around the Piccadilly Circus area.

A Westminster City Council spokesperson told the paper: “We will not stand by and allow traders to flog fake goods, which rip off both honest retailers and the public.

“Our operation with the Met police and partners shows that Westminster’s Trading Standards team is serious about tackling this problem in the heart of London.”

Above: TRAP raided numerous operations making counterfeit goods in 2015 including this one which was manufacturing music artists t-shirts for sale online.

firstly there is a financial damage, because customers did not buy originals in the first place.

Secondly, it will be associated with inferior goods, which damage reputations.”

Plus there is concern as to where the money paid for them actually goes. “The funding might go to terrorism or organised crime, and production could rely on child labour,” says Hendrik.

Lucio agrees that the fact copyright and IP infringement is often seen as a victimless crime needs to be addressed. “The tools and facilities to make, buy and sell fake goods are so readily accessible through the internet that there are new counterfeiters almost every day,” he points out.

While there are certainly ‘career infringers’ who know exactly what they are doing, there are also many smaller scale infringers who are unaware that what they are doing is illegal – they have a widely held misbelief that if they save an image from the internet then they own it and can make what they like from it, which of course is not the case.”

While activity against IP infringement has been significantly stepped up – and many gains are being made - Lucio believes that a cohesive industrywide effort is needed.

“Many of the infringers we have raided have previously or are continuing to infringe other brands as well,” he concludes. “If we were to address these issues in a coordinated fashion, I think it would be beneficial to all involved.” (* 2015 Situation Report on Counterfeiting in the EU by Europol and OHIM)

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07/01/2016 17:40

Property Licensing Agent

Beatrix Potter™ Silvergate Media Second Floor, Aldwych House, 81 Aldwych, London WC2B 4HN Email: info@silvergatemedia.com

2016 marks the 150th anniversary since the birth of Beatrix Potter, one of the world’s best-loved children’s authors, who has captured our imaginations for over 100 years with her beautifully illustrated tales.

Brand Highlights A world first publication of Kitty in Boots – the rediscovered Beatrix Potter tale – illustrated by Sir Quentin Blake New commemorative coins from the Royal Mint launched January 2016 A range of commemorative stamps from the Royal Mail will be issued to celebrate Potter’s birthday Major new Peter Rabbit farm attraction opening in the UK in 2016 Licensing and Consumer Product Highlights for 2016 Additional 150th bespoke products launching from Gund, Enesco, Charbonnel et Walker, Wedgwood, Millie and Flynn and Buiscuiteers Major UK retail partnership with Mothercare launching Spring 2016 Beatrix Potter™ © Frederick Warne & Co., 2016.

Frederick Warne & Co is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations.

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State Of The Nation: Brands

Right: PvM introduces new looks for Chupa Chups and Mentos.

Brand Awareness Established names line up with ‘new kids on the block’ as LSB takes a look at the hottest brands hoping to take the licensing arena by storm in 2016.

Inset: Men’s Health brand is expanding in Argos with women's fitness products.

Trend Setters

Aiming to bring colour and flavour to food and beverage shelves, Perfetti van Melle (PvM) has produced trendy boards and product inspirations in collaboration with specialised fashion designers for its Chupa Chups and Mentos brands.

With an edgy vibe the Mentos designs are a reflection of its fresh essence, with soft pop and retro artworks in fresh blue tones and delicate pastel shades. With Chupa Chups the fashion outlook promises to be sweet in 2016 with style chapters such as 'Ethnic chic', 'Fluor fruit', 'Crazy funk' and 'Black&White goes colour' to name a few.

Say Cheese Healthy Deal Following the successful launch of Men's Health vitamins in 2015 (represented by Golden Goose for licensing), Argos is adding to its Men's Health range with a selection of Women's Health fitness products.

In a deal brokered by licensing agency Golden Goose, the retailer will offer a range of small fitness equipment including barbells, a Swiss ball, weights, a yoga mat and a yoga ball.

In The Bag

In collaboration with leading fashion manufacturer Retouch Brands, Paris Hilton (represented by Beanstalk on licensing) is set to reveal her 24th collection of exclusive handbags.

These will be distributed through speciality retailers and department stores as well as through Retouch Brands’ 20+ mono-brand Paris Hilton shops in the Arab Emirates, Saudi Arabia and Egypt. The range, consisting of luxuriously fashionable handbags, purses and small leather items, will also be complemented by a capsule collection of shoes, scarves, belts and costume jewellery, to be sold exclusively in the mono-brand stores.

Right: Paris Hilton extends her footprint in the Middle East.

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The Bel Group has partnered with IMG to develop the licensing activity for its bestknown brand, The

Laughing Cow. A true icon, The Laughing Cow is sold in 137 countries and its values of conviviality, humour, innovation and accessibility are timeless. An exhaustive style guide has been developed around four key values of the brand – design & contemporary; fun & bold; retro & vintage and happy family – to inspire creative designs across a range of categories, including fashion apparel, decoration items, games, kitchen accessories and publishing. Above: IMG to represent The Laughing Cow.

Going To Hollywood Great British Bake Off star Paul Hollywood has partnered with Premier Foods to launch a range of home baking products. The initial range will include 12 bread, savoury and sweet mixes, launching in early 2016.

Right: Paul Hollywood is planning to front the new home baking range from Premier Foods.

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State Of The Nation: Brands

Travelling Light

In a deal brokered by IMG, iconic American brand is now on the move on a collection of Goodyear luggage and bags in the UK. The collection includes soft trolleys and hard case tough luggage for travellers who seek comfort and safety, as well as a collection of outdoor bags. Backpacks come with rubber details and racing inspired looks reminiscent of Goodyear’s motorsports and racing heritage - from the tracks of Formula 1 to Nascar Racing. The collection also includes shoulder bags and duffle bags, while a range of accessories including wallets and waist belt/hip packs complete the line-up.

Right: Goodyear has got a new licensee signing in the bag.

Below: Fowling in the marshes: fragment of wall painting from the tomb of Nebamun from the British Museum.

Adding Fizz

Cultural Signing

The British Museum has appointed TSBA Group to build a global licensing campaign on behalf of the Museum. The three-year partnership will establish a platform for realising the British Museum’s enormous licensing potential.

TSBA Group will develop a licensing campaign that will aim to communicate the Museum and its values to a wide audience, promote the Museum’s role as telling the story of cultural achievement throughout the world and raise awareness of the British Museum as a museum of the world and for the world. TSBA Group will be selecting licensees across a broad range of categories including toys, homewards, apparel, jewellery, giftware and accessories.

Snack Time

Below: Beams International has launched a range of Monty Bojangles good gifts.

Start Licensing has licensed Beams International to create a range of composite food gift items for the chocolate, truffle and confectionery brand Monty Bojangles. Ian Downes, md of Start Licensing, comments: "Monty Bojangles is a well established brand with an original identity and distinct brand attributed making it an ideal brand for licensing. We are hoping to develop more products in areas such as desserts and bakery."

In The Mood For Hemingway

Imperial War Museums (IWM) has signed Lagoon Games and We Love Cushions as the first licensees using the Wayne Hemingway Collection artwork, with several other licensees also lining up to be announced shortly.

Working with designers such as Hemingway has enabled IWM to re-imagine its collections and bring them to a new audience, with popular subjects such as ‘Make Do and Mend’ being interpreted in a fresh new series of moodboards.

Above: IWM's new Make Do and Mend mood board.

The Britvic licensing programme, (represented by Start Licensing) has received a boost with the addition of a number of new licensees and renewals of existing partners. East West has signed to develop a range of giftware using Above: Tango is the highly successful Tango brand, broadening its remit, not just in the can, while Yumsh Snacks has signed but also on the licensing front!

Tango to develop a range of popcorn that will be based on the Tango flavours and Brand of Brothers will be launching Tango ice cream.

Pedal Power Urban cycling brand Brick Lane Bikes (BLB), has penned a deal with Heritage Apparel to release a range of cycleinspired clothing under the BLB London brand.

The spring/summer 2016 collection will include t-shirts, sweats, hoodies, track pants and shorts, with outerwear and woven shorts following for autumn/winter.

Above: BLB is going through the gears.

Kitsch Kitchen Laura Ashley has partnered with furniture manufacturer Symphony to create a new Laura Ashley Kitchen Collection.

The partnership will see the launch of an exclusive collection of kitchen ranges to be sold through handpicked Symphony retailers in the UK. Featuring a mix of traditional and contemporary styles, the six ranges offer a variety of hand-printed finishes designed in the Laura Ashley tradition.

Above: Laura Ashley teams with Symphony kitchens.

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State Of The Nation: Brands

Raising A Glass

Guinness (represented by Beanstalk on licensing) has partnered with Irish home and giftware company Newbridge Silverware to develop an exclusive collection of giftware, jewellery and decorative items.

The Guinness by Newbridge Silverware Collection, including cookware, kitchen Above: Guinness teams with textiles, knives, stoneware, Newbridge Silverware. jewellery and decorative items, reflects the premium quality of the two brands. Products hit retail shelves across Ireland in early 2015 and Diageo is now looking to bring the range to the UK and US markets, working with its licensing agent, Beanstalk.

NEWS IN BRIEF

The iconic tube map of the London Underground features on a limited edition Stratocaster guitar.

The guitar features an engraved neck plate, TfL logo on the back of the headstock, three single coil pickups and a maple neck alongside the tube map design.

Above: No need to ‘fret’, TfL is a brand on the move.

Jamie Oliver has teamed with fresh food delivery service HelloFresh to offer a range of recipes to its customers in the UK Germany, Netherlands, US, Austria and Belgium.

Left: A ‘pukka’ move on the licensing front for Jamie O.

Royal Puzzle Historic Royal Palaces has signed two new licensees to further its growing licensing programme in 2016.

Ravensburger Puzzles Above: Ravensburger has created a range of has produced three puzzles; an puzzles for Historic adult and child puzzle featuring The Royal Palaces.

Tower of London and an adult puzzle taking elements from the 500 years of Hampton Court Palace.

Greeting card publisher Distinkt Cards will also work with Historic Royal Palaces to create a range of luxurious, unique designs.

Tough Stuff

Below: Tough Mudder now represented by

Popular obstacle Rockpool Licensing. challenge and endurance event brand Tough Mudder is moving into consumer products.

Rockpool Licensing has been appointed to explore licensing opportunities with sporting goods, apparel, publishing and health and fitness being top of the list.

Founded only 6 years ago, 2M people have already tackled Tough Mudder courses worldwide. Designed by British Special Forces, the obstacles along the 10-12 mile courses are designed to foster the ultimate in teamwork and camaraderie.

Vickie O’Malley, md of Rockpool commented: “The opportunities for licensees and promotional partners to tap into Tough Mudder’s values of teamwork, achievement, personal accomplishment and fun are very clear.

Opportunities across sporting goods, apparel, publishing, health & fitness are just the start.”

Michael Jackson tops the charts of highest earning dead celebrities in 2015, according to Forbes, netting around £76m. Peanuts creator, Charles Schulz came in at number three with £26 million.

Halfords has teamed with top cyclist Sir Bradley Wiggins to launch a new range of children’s bikes. Wiggins helped to design the range, which includes eight lightweight bikes aimed at the under 16s.

Right: Bradley Wiggins is to front a children’s bike launch at Halfords.

Beanstalk is now representing the UK’s number one olive oil brand, Filippo Berio, for licensing. The licensing programme will complement Filippo Berio’s existing selection of high-quality olive oils, vinegars and pesto.

Birdy Bakeware The Hummingbird Bakery (represented by Beanstalk on licensing) has launched a range of giftware, available exclusively through Amazon. Styled with a Above: Hummingbird is flapping vintage American feel, the its wings on the licensing front. new range includes cake forks, measuring spoons, cake slice, cake stand, cupcake starter kit, nesting cake tines and a flour shaker. An extended bakeware range is expected to launch during the early part of 2016.

Impressive Antics

Lisle International has been appointed to represent Nitro Circus in the UK on the licensing front, developing a full range of consumer products for the action sports entertainment brand. Key product categories will include home entertainment, video games, apps and mobile, toys, apparel and publishing.

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Right: Nitro Circus is set to launch into licensing.

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Master pieces

In Focus: National Gallery

It is the second most visited art museum in the UK and the third in the world, and now The National Gallery is considerably stepping up its licensing activity, working with JELC. By learning with an innovative batch of licensees, it is expanding the values of the gallery to a wider audience not just in the UK, but overseas too. LSB finds out more about the gallery’s licensing ambitions.

T

he National Gallery is a glorious place – elegant and refined. You feel calmed just walking around.

It’s only natural that the millions of visitors it receives each year want to take a small part of it home with them.

A fast growing licensing programme – 15 of its 20 licensees have come on board in the last 12 months, and it also appointed JELC has its licensing agent in 2014 – means the gallery can meet the desires of its visitors.

Licensees do have to meet certain criteria though, as Judith Mather, buying and merchandising director for The National Gallery, explains to LSB: “They need to produce ethical, good quality, well-designed products. We look for enthusiasm from a licensee partner and also passion for our brand.”

Products currently available include stationery, wall art prints and posters, ceramics, jigsaws, toiletries, pocket squares, food and drink gifts, walking sticks, tote bags, cushions, jewellery and kitchen textiles.

The gallery has also attracted interesting new partnerships, such as that with interior design specialist Andrew Martin, and newcomer to licensing, Devancer, which has created the iBeani and beanbags for resting tablet devices on. Judith also says that DMC’s cross-stitch kits have been an “outstanding licence.”

The next level of expansion will come in the form

Left: The National Gallery’s buying and merchandising director, Judith Mather, is looking to grow the licensing programme to be the “best in the art sector”.

of the gallery introducing its greeting cards into Western Europe, North America, South America and Australasia.

Judith explains: “We want to appoint licensees in those regions to develop products within our core categories. We also want to recruit agents in Japan, China and the Middle East.

“The priorities for 2016 are tabletop, jewellery, fashion accessories, apparel (a potential fashion collaboration), cosmetics, art materials, expansion of outdoor and Above, left & top: A wide garden and to expand our range of product is currently available Delicious Art range further.” featuring selected artists’ work from the gallery, such Reaction so far to the Van Gogh’s Sunflowers, gallery’s acceleration of its including products from Ravensburger, Klevering licensing programme has and Paul Bristow. been very strong, both from licensees and retailers. Judith’s aim is to now build relationships with a major high street retailer for the products, as well as independent retailers.

While one of the key aims for Judith for 2016 is to further expand its Delicious Art sub-brand, she is clear on her longer term goals too: “In five years’ time I would like to have an international and UK licensing programme that is the best in the art sector.” Just picture that!

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THE GREATEST RANGE OF LICENSED PRODUCTS IN EUROPE. From Star Wars to Disney and plenty in-between.

It’s all here for you at Spring Fair.

www.springfair.com Image: Darth Vader wall light - JWP Limited

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State Of The Nation: Sports

Lots Of Sporting Chances Scottish FA Sports Harris Tweed

The Scottish FA has teamed up with two awardwinning Scottish companies to create a bespoke range of clothing and accessories for players, fans and fashionistas alike, using the world-famous Harris Tweed fabric. Harris Tweed Hebrides of Shawbost and Edinburgh fashion house Walker Slater, were commissioned by the Scottish FA to produce a range of jackets and accessories.

The range is now available exclusively from Walker Slater and will be rolled out in response to demand.

Above: Gordon Strachan and Scott Brown model some Harris Tweed Walker Slater clothes .

Above right: Gola is stepping forward with IMG. Right: European clubs driving growth for Spot On. Far right: The Premier League in plush.

Harry Is Spot On

While 2015 was a very good year for sport on and off the pitch, 2016 is shaping up to be even better! Our home nations will be in France for UEFA Euro 2016 and the country will unite behind Team GB in Rio at the Summer Olympics. Not to mention F1 world champions, Davis Cup winners and, at last, a winning West Ham team!

LSB looks at the licensing team sheet for the coming year.

Gola Signs With IMG

IMG has announced that it has agreed to a multi-year deal with Gola to become the British sportswear brand’s worldwide licensing representative.

Founded in 1905, Gola’s place in British sporting history is renowned. Taking inspiration from this storied heritage, IMG will work alongside Gola to extend the brand outside of its core footwear category, developing an authentic lifestyle licensing programme driven primarily by fashion and fashion accessories.

With eight successful years of trading behind it, Spot On Gifts continues to see growth in its range of officially licensed football products. Initially working with the top six Premiership teams, distributing just under 1,000 product lines to independent retailers, Spot On Gifts now works with over 30 football clubs and 11,000 product lines!

Harry Rai, managing director of Spot On Gifts, advises much of the growth has come from adding a number of leading European clubs to the product mix. “Products for Barcelona, Real Madrid and Bayern Munich now feature in our top selling list and not just our Premier League clubs,” Harry reveals.

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Bleacher Creatures Arrive For Premier

Premier Licensing has announced an extension to its Bleacher Creatures range of plush figures to include the stars of Manchester City, Liverpool, Chelsea and Barcelona. Premier has been granted distribution rights for UK and Ireland and, aiming at the gift and collectables market, the range will include a host of top players including Sergio Aguero, Raheem Sterling, Diego Costa and Lionel Messi.

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State Of The Nation: Sports

Footysuit Expands

Footysuit continues to add to its European football roster adding Portuguese giants, Sporting Lisbon, to its portfolio recently.

Rainbow Brings UEFA To Life!

Rainbow Productions has continued its longstanding relationship with UEFA, bringing to life Super Victor, the official mascot of this summer’s UEFA Euro Championships.

UEFA has commissioned Rainbow Productions to produce every UEFA EURO mascot since Goaliath, who was the mascot for the 1996 tournament hosted

by England.

Rainbow is also working with Juventus, a giant Top: Footysuit looks to Portugal. of European football, Above: Super Victor knows where the goal is! developing, J, the Below: Brand new from Topps. official mascot.

Launched September last year, J plays an integral part in a new project called JKids for its junior supporters on its website.

A First For Topps

UK collectables company, Topps, has announced the launch of its first-ever UEFA Champions League official sticker collection.

Building on the success of their popular Merlin Premier League sticker collection, the brand new collection is the first time Topps has created an instalment for the UEFA Champions League.

In addition to the official sticker collection, Topps will be adding a Match Attax UEFA Champions League trading card game version to its worldwide Attax brand.

Rod Pearson, Topps marketing director, comments: “The UEFA Champions League is the world’s biggest club competition, so we’re extremely proud to be associated with such a high profile football League.”

An Extra Day For SMMEX

SMMEX - The Sports Merchandise and Marketing Exhibition, marks its 18th birthday with a move to become a two day event. Wembley Stadium will once again host SMMEX, which this year will take place on February 15 and 16, 2016. Building on the success of last year’s programme, SMMEX will once again provide a full seminar programme with speakers confirmed from the likes of The FA, Samsung, IMG, Sainsbury’s, Nottingham Forest, Warner Brothers, Imperial War Museum, WWF and The British Library.

Panini Adds Home Nations

Panini has marked the qualification of Wales and Northern Ireland for this summer’s UEFA Euro 2016 Championships with the launch of two brand new sticker collections. Available from December last year, the collections each comprise a 32 page album and 204 stickers to collect.

Above: Two days for SMMEX. Left: The Home Nations are Euro bound.

Below: Paul Lamond is growing its licensed football ranges.

Paul Lamond In The Game!

Paul Lamond Games has expanded its licensed football-based range, with new licensees and new products joining the games and puzzles league this season.

New to Paul Lamond's Subbuteo line up are limited edition sets, including club branded balls, from two of the Premier league’s highest profile teams, Arsenal and Liverpool. Paul Lamond is also adding Chelsea and Arsenal to its range of licensed 3D Football Puzzle Balls for the current season. The collectable 3D Puzzle Ball range also features other top Premier teams, Manchester United, Liverpool and Manchester City.

The company has also added the grounds of Tottenham Hotspur, West Ham and Wembley Stadium to its range of 3D football stadium puzzles.

These join a collection that includes the stadiums of Manchester United, Chelsea, Liverpool, Arsenal, Manchester City, Celtic, FC Barcelona and Real Madrid.

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Charity Fundraising Event For The Light Fund

Lightfund National Charity Golf Day The Warwickshire Golf & Country Club Leek Wootton, Warwick, Warwickshire, CV35 7QT

Thursday 12th May 2016 Registered Charity 1145596 www.lightfund.org

GOLF EVENT

Your Name...........................................................................................................

Company Name(s)..........................................................................................

Address.................................................................................................................. .................................................................................................................................... ....................................................................................................................................

Telephone ...........................................................................................................

Co ee/Tea and Bacon Rolls on Arrival Shot Gun Start Format; Teams of 4 – 18 hole Better Ball Stableford on the Earls course · Longest Drive Challenge · Nearest The Pin Par 3 Challenges · Beat The Pro Challenge

e-mail......................................................................................................................

GOLF EVENT Number of tickets @ £150 each

Where possible, entries for three or less players, will be made up to teams of 4 balls

Visa

Mastercard

Solo

Lunch Texas scramble game of golf on the 9 Hole beginners course a fun relaxed way to put your new skills to the test

BEGINNERS Number of tickets @ £150 each

I enclose a cheque made to The Light Fund for £..........................................................................................

Please debit my:

BEGINNERS

Co ee/Tea and Bacon Rolls on Arrival Golf lesson on driving range & putting green

Two Course Dinner followed by presentation to the successful teams & individuals

Signature.......................................................... Date......................................

GOLF EVENT Number of teams

ITINERARY:

Electron

Maestro

JCB

WE DO NOT ACCEPT AMERICAN EXPRESS

with the amount of £ .........................................................................................

IF YOU PAY BY CREDIT CARD, WE NEED THE NAME OF THE CARDHOLDER AND THE CARDHOLDER’S ADDRESS (IF IT IS DIFFERENT TO THE ADDRESS ABOVE)

Card No: Valid From: Security Code:

-

Expires:

-

NAME & ADDRESS OF CARDHOLDER Name Address

(The last three numbers on the back of your credit card)

Postcode Or remit directly to the Light Fund bank account as follows (clearly identifying yourself on the transfer so that golf places can be confirmed): * Please still send me this form so I can book your team.

Sort Code: 20-96-89 A/ C No: 50068357 A/ C Name: The Light Fund

There will be the opportunity to sponsor the various challenges on the day. If you would like to be involved in sponsorship please contact us discuss your involvement.

To send the form to us, post to: LIMA UK, attn: Ryan Beaird - Member Services Manager Suite 4, 500 Avebury Boulevard, Milton Keynes, MK9 2BE - Telephone bookings to 01908 802863.

(Please ensure cheques are made payable to The Light Fund and not to LIMA) Website & Graphic Design by Doodlebug Design - www.doodlebugdesign.co.uk

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FA On The Pitch

The FA Takes England Global An eventful 2015 at The FA saw the England Senior Women taking home a bronze medal from the World Cup, England captain Wayne Rooney topping the records with 50 goals for England, the England Men’s team 100% winning record in the UEFA Euro 2016 qualifiers and the emotional tribute paid at home to France game in November.

What next for the team off the pitch? LSB talked international aspirations with The FA’s Nicky Stanton and Matthew Glynn.

S

uch has been the success of The FA’s decision to bring its domestic licensing business in house, the international licensing programme has followed suit with the entire global programme now being managed solely by The FA’s licensing team. Our aim is to deliver what our England fans expect across the globe, while reinforcing the brand awareness and the positivity behind this move has been overwhelming.” commented Nicky Stanton, senior commercial acquisitions manager at The FA. Internationally, The FA has appointed best-inclass master licensees across various core markets including Japan (IMG), China (PPW), South Korea (SMG), Australia (Merchantwise), South East Asia (MAP) and USA (One Entertainment). The

Top: The FA is looking to grow its international presence.

Above: Matthew Glynn, commercial acquisitions manager of The FA . who won a LIMA Rising Star Award last Summer that was presented by Bettina Koeckler of Deal Factory.

Inset: A remarkable year on and off the pitch!

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FA also has international partnerships with Panini, Lidl, Budweiser and Emirates to name but a few.

Domestically, Aykroyds has re-joined the licensing programme, while long-standing partners EA Sports, Hy-pro, Forever Collectibles, Score Draw and Sporting ID were renewed to help deliver the strategic elevation of the England brand. As additional drivers of the new approach, The FA has appointed a number of high-calibre licensees including Flyers Group and Majestic for apparel, Panini to provide the highly sort after sticker collections and Emporium Eyewear.

With a keen focus on providing football opportunities for everyone, Nicky reveals, “As a not-for-profit organisation, The FA invests its profits back into grassroots football, contributing over £100m back into the game each year,” Nicky reveals.

This year is set to be an exciting one for The FA with UEFA EURO 2016! In addition, 2016 marks 50 years since The FA invited the world to England and share the 1966 World Cup! To commemorate this, The FA is building a calendar of events and exclusive product as it builds to the 1966 final anniversary on 30 July 2016.

For fans, licensees and retailers alike, this summer’s tournament looks set to be one of the biggest ever. Panini’s job of picking the England Squad for the Euro Collection has got harder than we ever thought it could!

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Going For Gold

Inset and below: Thomas Pink is dressed for success!

Below: Team GB’s Samuel Day is building for Rio 2016.

The eyes of the world will soon be turning to Brazil in anticipation of the 16th Summer Olympic Games, Rio 2016. Team GB enjoyed its best ever Olympics at London 2012 and The British Olympic Association has not rested on its laurels, targeting further success on and off the track for Rio. LSB caught up with Team GB’s licensing and retail manager Samuel Day to see what’s in the licensing locker.

Team GB Looks Ahead T he London 2012 licensing programme was an undoubted success, grossing £1 billion at retail. Team GB, the licensed property created originally for these Olympics, contributed approximately 50% through sales of licensed product. In terms of awareness and appeal of the Team GB brand, it could not have asked for a better licensing springboard as it looks to build for Rio 2016.

Managed externally since 2013, Team GB licensing programme was brought inhouse in early 2015 with the appointment of Samuel Day as licensing and retail manager. “Our Vison for Team GB licensing is to capitalise on Team GB’s unparalleled brand equity and fan base by growing a long term, sustainable licensing programme with a predictable revenue stream that continues to help grow our Brand

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and our fan base,” says Samuel.

Team GB is well on its way to achieving this. An IpsosMori Pole in 2013 asked respondents what makes us most proud to be British - Team GB ranked third behind only the NHS and the Armed Forces. “The challenge now is to use licensing as part of our overall strategy to help retain this support and ultimately grow it,” observes Samuel.

In the short term, the licensing programme is focusing on Rio 2016. Team GB wants to work with best in class licensees who are passionate, motivated, and share its vison for the long term. “This isn’t always the licensee prepared to part with the biggest minimum guarantee and who has the biggest licensor portfolio. Often it’s the smaller, more committed licensees who can devote more quality time and resource to a licence over a longer period of time,

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Going For Gold

the result being licensed product more aligned with our brand values and strategic direction,” says Samuel. Team GB aims to encourage licensees to work more collaboratively and create a multi-licensee, cross category product selection.

“We feel this approach is something retailers will warm to, given their reluctance to take on multiple new accounts,” thinks Samuel.

The licensing programme is growing and, at the end of 2015, it boasted 19 licensees, as Team GB looks to push past 500 product lines come Games time. “A healthy representation of direct to retail licensees has allowed the brand to bypass, in part, the traditional challenges of wholesale and work with motivated licensees that have the ability to use their established retail platforms to reach our ever growing customer base” comments Samuel.

Aldi is the official supermarket partner of Team GB, holding a direct to retail licence across a number of categories, including apparel, accessories, and back to school with product available April 27 2016, exactly 100 days to the opening of the games. Team GB has also partnered with Kitbag who will manage the new Team GB online store, which will be launching late January 2016. In addition, Kitbag holds a direct to retail licence for apparel which will be made available exclusively through the online store.

Team GB’s longest serving Partner and anchor licensee, adidas, has just renewed its agreement to 2024. Team GB is working with a number of new licensing partners in the build up to Rio 2016.

Thomas Pink, in addition to its own retail presence, will work through other retail partners including Selfridges, House of Fraser, Fenwick’s, and John Lewis, making the range of Team GB

Above: Three wishes for Team GB! Left: Tracey Emin for Counter Editions.

Below: Aldi is teaming up with Team GB in the run up to Rio. Bottom left: Samuel Day.

men’s casual, formal shirts and accessories available to a wider audience from February 2016. Counter Editions has seen the creation of high end art prints by artists such as Sir Howard Hodgkin and Tracy Emin. “This has allowed the brand to enter art retail via Counter Editions’ physical gallery in Shoreditch London and its online store which brings with it a whole new Team GB customer,” points out Samuel.

Team GB is also working with cobranded licences, such as The Royal Mint, Thomas Lyte, and Sistema.

Team GB also has domestic partnerships with BP, DFS, Fitness First, Kellogg’s, Muller and Nissan, all helping to maintain and build awareness by engaging the public.

A big initiative for Rio is the launch of Team GB’s official supporter item, the Team GB Bahia Band which will be available 27 April 2016.

Traditionally a Bahia Band is a Brazilian symbol of good fortune that have been worn and displayed for generations; the ribbons are tied with three knots to express three wishes, then worn on the wrist or hung in public places to create a powerful symbol of support. Once the ribbon falls off naturally the three wishes are believed to come true! “We are asking all Team GB fans to wear and display their Team GB Bahia Band as we build a nationwide wave of support for our athletes as they prepare to compete at the Rio 2016,” comments Samuel.

Team GB recognises that from a licensing specific perspective, solid retail distribution is the key. “For Team GB it boils down to staying relevant, engaging with the public, and inspiring the next generation of Team GB athletes and fans,” believes Samuel.

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FROM THE

ORGANISERS OF

THE LICENSING

AWARDS

Wednesday 20 April 2016, Afternoon at The Dorchester Hotel, Park Lane, London

Breaking new ground in recognising the dynamism and growth of brand and lifestyle licensing...

The new awards are for non-entertainment based properties (think upstairs at BLE!), The entry process is online and is free to enter (Entries close Feb 3 2016) To enter the 2016 Brand & Lifestyle Licensing Awards go to www.brandlicensingawards.co.uk For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085. www.brandlicensingawards.co.uk SPONSORS INCLUDE

HEADLINE SPONSOR

SUPPORTED BY

MEDIA PARTNER

LSB B&LLA DPS_Layout 1 12/01/2016 10:06 Page 2

Brand and Lifestyle Licensed Property Award Categories • • • • •

Licensed FMCG Food and Beverage Brand of the Year Licensed Lifestyle Brand of the Year (includes automotive, non-food FMCG brands, publishing or toys brands) Licensed Heritage or Institution Brand of the Year (includes heritage, museum, gallery, charity or visitor attraction brands) Licensed Talent Brand of the Year (includes celebrities and ‘name’ brand in sport, music, art & design and icons) Licensed Fashion Brand of the Year (includes fashion designer marks or retail fashion brands)

Brand and Lifestyle Licensed Product Awards 1. Best Licensed Brand Food & Beverage Product or Range 2. Best Licensed Brand Consumer Electronics or Electricals Product or Range (includes consumer electronics, SDAs, personal care, household and garden electricals) 3. Best Licensed Brand Gifting Product or Range (including toys & games) 4. Best Licensed Brand Children’s Apparel Product or Range (includes ranges of children’s clothing, fashion or sportswear for ages) 5. Best Licensed Brand Adult Apparel Product or Range (includes ranges of adult clothing, fashion or sportswear) 6. Best Licensed Lifestyle or Fashion Accessories Product or Range (includes eyewear, watches, luggage, footwear, headwear and fashion accessories) 7. Best Licensed Brand Health & Beauty Product or Range (includes fragrance, personal care and cosmetics) 8. Best Licensed Brand Home and Garden Product or Range (includes non-electrical furniture, furnishings, soft furnishings, wall art, garden furniture, non-electrical housewares, bedding and home textiles)

The Retailer Awards Categories • • • •

Best Grocer/Supermarket Licensed Brand Retailer Execution Best High Street Fashion Licensed Brand Retailer Execution Best Department Store or Mixed Retailer Licensed Brand Retailer Execution Best Specialist Licensed Brand Retailer Execution

Special Award •

The Brand Licensing Ambassador Of The Year

www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk

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State Of The Nation: Art & Design

Art Of The

Matter From equine artistry to apps and stationery the world of art and design licensing is hotting up.

Fashionable Gifts

Above: Museums & Galleries' new Matthew Williamson collection.

Museums & Galleries is launching a range of branded cards and gift stationery featuring the work of iconic British fashion designer Matthew Williamson (Beanstalk). World-renowned for his highly recognisable signature aesthetic and a master of print, embellishment and kaleidoscopic colour, Matthew Williamson’s collections encapsulate a bohemian spirit and a laid-back sense of glamour.

The range features a gold foil accent on many of the gift stationery products and branding, adding a premium look and feel to complement the vibrant colour of the original prints.

Showcasing patterns from Williamson’s current collections and extensive print archive, the range also includes one exciting new print from his forthcoming 2016 collection.

Colourful Aunty

Jewel Branding has partnered with Blue Star Coloring to tap into the trend for adult colouring books, with the creation of a new line featuring Aunty Acid, the sassy 60-something comic character (created by Ged Backland) who has an opinion on everything. Kiss My Sass: An Aunty Acid Adult Coloring Book is available from bookstores Above: The Aunty Acid and gift shops worldwide.

Coloring Book.

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Say Boo!

Mobile gamers across the world can now play with Boo, The World’s Cutest Dog thanks to his new app by Jabb Interactive and Games2Win. Boo & Friends - Spot the Difference, available on iTunes, Google Play Store, and Facebook sees players join Boo visiting his favourite places, enjoying holiday events, resting at home and other daily activities. The core gameplay requires the player to find differences between two images within a fixed time period to unlock new levels in Boo’s world. Fans can also become Boo’s BFF by achieving high scores on global leader boards.

Edwardian Tea Party

The Country Diary of an Edwardian Lady (Copyrights), based on a 1906 hand-illustrated diary by noted British illustrator Edith Holden, is to feature on a range of new products for 2016, including party paperware and cake decorations from Creative Party. It joins an existing raft of Above right: Boo & Friends licensees that includes dated new app launches.

Above: It's party time for stationery and calendars, The Edwardian Tea Party. puzzles, wrap and gift boxes, greeting cards, compacts and pill boxes, printed cushions, bedding, craft, and an ebook from Rosetta Books. Categories under consideration include toiletries, social stationery, craft publishing, kitchen textiles and food gifting and personalised gifting.

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State Of The Nation: Art & Design

Feline Capers

Rupert Fawcett, creator of the successful daily dog-based cartoons Off the Leash - his wry take on dogs and their owners - has come up with the perfect counterpoint, On the Prowl, destined to tickle the funny bone of cat-lovers the world over. Both of which are represented by Clive Juster Associates on licensing.

With nearly a million followers on Facebook, Off the Leash is already an established destination for dog-lovers and has spawned a growing line of publishing from Boxtree (books), Frances Lincoln (social stationery), Cardmix (greeting cards) and Carousel (calendars) supplying major retailers.

New kid on the block On the Prowl kicks off 2016 with a dedicated Facebook page featuring a new cat cartoon every day, with publishing from Boxtree and a string of modern greeting cards from Cardmix – all showcasing this great new vehicle for Rupert Fawcett’s unique brand of humour.

Right: Rupert Fawcett has turned his attentions to felines with his new On The Prowl brand.

Retail Therapy

Large queues gathered for the muchanticipated opening of the new Santoro shop in Bath’s historic Milsom Street in the autumn.

Above: Santoro’s first UK Design studio Santoro standalone store.

Below: Thelwell illustrations is responsible for creating are perfect for NAF. successful licensed art and design brands including Mirabelle, Gorjuss and Tutti Cuti.

After the cutting of the gold ribbon by founder Meera Santoro the shop’s first purchase was made by lifelong fan of the brand, Ettie Spence. She said: “I really wanted to make the very first purchase, and I had to join the queue so far down Milsom Street I was worried you would sell out of everything before I even got in the shop. In fact, I’m such a huge fan that I also dropped off my CV and have applied to work here!”

Kindred Spirit

MHS Licensing is launching a line of greeting cards, photo frames and albums in early 2016 featuring the ever-popular Kindred Lane artwork. Kindred Lane is a fun art brand, depicting the joys of relationships through the mixed media art of Carolyn Blaylock.

Thelwell Supplementing NAF The Estate of Norman Thelwell, represented by Karen Addison Associates, has signed a deal with NAF to use Thelwell illustrations across its nutritional products. NAF is one of the leading suppliers of equine supplements in the UK and is the official supplier to the British Equestrian Team.

Historical Status

New artwork has been produced by Mary Evans Picture Library to mark the 100th anniversary of the passing of Edith Cavell, the British nurse shot by the firing squad in German-occupied Belgium.

Born in Norfolk, Cavell had been living and working in Brussels since 1907 and established herself as a pioneer of modern nursing techniques.

Home Front For Finlayson

Licensing Link has been appointed to represent the design-led heritage brand Finlayson in the UK. Finlayson was established in 1820 when it began designing and manufacturing its own homewares ranges. Finlayson studio, founded in 1951, was a pioneer of the Scandinavian fabric design movement with its original, minimalist, colourful fresh approach. Finlayson is known throughout Scandinavia for its affordable, high quality product ranges. A successful licensing programme has also been established in Japan.

Left: Licensing Link adds Finlayson to its roster.

On With The Show

SURTEX,the show/event for the selling and licensing of original art and design, will welcome 300 exhibitors from around the globe to New York City’s Jacob K. Javits Convention Center May 15-17.

Exhibitors will cover three key sections: Art & Brand Licensing, Atelier and ReSource HuB, for technology and business resource providers.

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The LARGEST COLLECTION of Greeting Card Publishers IN THE WORLD “I thoroughly enjoyed the 2015 show. A really good mix of publishers - and a fantastic lunch!”

Zoe York, greeting card buyer, Fenwick of Newcastle.

Register Now! A focused, compact show, PG Live is the ideal place to source fresh product, with over 250 exhibitors showcasing their latest ranges. Put 10 -11 May in your diary and register online at www.progressivegreetingslive.com.

PG Live 2016 Tuesday 10 - Wednesday 11 May Business Design Centre, London

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Register Now! +44 (0) 1635 297070 @PGLiveLondon www.progressivegreetingslive.com

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LICENSORS

Ó

Licensors

LICENSING SOURCE BOOK EUROPE 2014

LICENSORS

Licensors are the owners or the owners’ agents of intellectual property rights and as such, might be film companies, broadcasters, publishers, TV production houses, sporting bodies, fashion houses, fmcg manufacturers, licensing agencies etc.

In the following pages, licensors have showcased some of their properties with some relevant information to help you research existing offerings and to look at what’s coming up in the near future.

The licensors are hoping to attract licensees, retailers and promotional partners who can contribute to the effort surrounding a licensing campaign and, hopefully, also benefit from it.

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GUMBALL’S WORLD IS GETTING EVEN MORE AMAZING! 2016 will see more products, more episodes, more stunts, more apps & more games

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• 48.2M viewers in Q3’15 - Highest ever quarterly reach!

• 3M+ downloads of Rainbow Ruckus app in EMEA • 2015 BAFTA Winner - Children’s Animation Award For further information please contact uklicensing@turner.com © 2016 Turner Broadcasting System Europe. A Time Warner Company. All Rights Reserved.

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For animals and people who love them, Animal Planet is the only consumer Lifestyle brand that brings the human/animal connection to life, through engaging content, inspiring products and innovative marketing.

•

81% Global Brand Awareness

•

Animal Planet reaches over 12 million households in the UK, over 400 million households worldwide

•

70% of Animal Planet viewers own a pet

•

Consumers trust the Animal Planet brand and feel it is an authority on pets

Core: Adults 18-54 and pet owners Secondary: Grandparents and Gifters

Ian Woods, Senior Regional Director UK, EMEA and LATAM o: +44 (0) 20 8811 4351 m: +44 (0) 7771 377 248 e: ian_woods@discovery.com www. discoveryconsumerproducts.com © 2016 & TM Discovery Communications, LLC. All rights reserved.

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With 33 million Facebook likes, 6 million Twitter followers, 2 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and a history of success including back to back FA Cup wins in 2014 and 2015, Arsenal are one of the biggest teams in world football. Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation and success. Be part of our future.

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For licensing opportunities with Arsenal, please contact: Matthew Gilmore Senior Global Licensing Manager mgilmore@arsenal.co.uk Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU 137

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OfficialLittleKingdom TheBenandHolly BenandHollyOfficial

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TheOfficialBenandHolly

thebenandholly

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The Adventure Continues...

Bafta Award Winner 2013 Top rated show in multiple territories Established brand in the UK International Roll out across Europe and Australia 2015 launch on Nick Jr in the US

Property Licensor

Ben and Holly’s Little Kingdom Entertainment One Contact : UK Sales - Hannah Mungo International Sales - Ami Dieckman North America Sales - Joan Grasso Email : eOneLicensing@entonegroup.com Website : www.eonelicensing.com

www.benandholly.tv Ben and Holly’s Little Kingdom © The Elf Factory Ltd / Entertainment One UK Ltd 2008.

All Rights Reserved.

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Property Licensor

The BFG Entertainment One Contact : Hannah Mungo Email

: eOneLicensing@entonegroup.com

Website : w w w.eonelicensing.com

EXTENSIVE LICENSING PROGRAMME IN PLACE FOR STEVEN SPIELBERG’S HIGHLY ANTICIPATED BIG SCREEN ADAPTATION OF THE BFG, WHICH IS SLATED FOR RELEASE IN JULY 2016.

• 13 licensees in place across all key categories including: apparel, accessories, toys, games, collectibles, gifting, stationery, greetings, homeware and confectionery.

• A 6 month commercial window for product, launching in all key retailers 6 weeks prior to film release • 2016 also coincides with the Roald Dahl centenary celebrations

The BFG is produced by AMBLIN ENTERTAINMENT and features a score from the legendary film composer JOHN WILLIAMS. A stellar cast includes acclaimed actor MARK RYLANCE as The BFG, British newcomer RUBY BARNHILL as Sophie, REBECCA HALL as the Queen’s maid and PENELOPE WILTON as The Queen.

www.eonelicensing.com The BFG © Storyteller Distribution Co., LLC. All Rights Reserved.

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New international publishing launched in China, Japan and Denmark in 2015 New U.S. publisher on board for English language books. Set to launch Worldwide Spring 2017 Existing U.S. products include ceramics, wooden chests, trays and tin planters from Burton + BURTON and an e-book by Rosetta Books Refreshed designs from German calendar partner for 2016 In the UK new ranges for 2016 include party paperware and cake decorations from Creative Party as well as refreshed designs from existing partners Existing UK ranges include dated stationery and calendars, puzzles, wrap and gift boxes, greeting cards, compacts and pill boxes, printed cushions, bedding and craft Categories under consideration include toiletries, social stationery, fabric, craft publishing, kitchen textiles, food gifting and personalised gifting Marks and Spencer continues to be a long term partner of 29 years.

The dated diary was the number 1 best selling product across licensed and non-licensed ranges for 2015 New brand website launched 2015 New design and inspiration boards regularly delivered.

www.countrydiary.co.uk 3 Cambridge Court, 210 Shepherd’s Bush Road, Hammersmith, London, W6 7NJ Tel: +44 (0)203 714 1181 Fax: +44 (0)203 714 1189 Licensing enquiries contact - rebeccalangston@copyrights.co.uk The Country Diary of an Edwardian Lady™ © Rowena Stott (Designs) Ltd and Lilytig Ltd 2016

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P

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Properties

England Rugby Team England World Rugby Museum Twickenham Stadium Ruckley – England Rugby Ambassador

Licensor

Rugby Football Union janebarron@rfu.com

FACTS: 12 million adults in England are supporters of rugby.

56% of those supporters have children.

69% of supporters are ABC1 (versus a national average of 50%).

78% of supporters think rugby demonstrates positive values.

Tel: +44(0)2088316685 englandrugby.com/licensing

Licensing Agent CPLG

Copyright Promotions Licensing Group Ltd 3 Shortlands, London, W6 8PP Tel: +44 (0)20 8563 6400 cplg.com dmcgeehan@cplg.com

England hosted Rugby World Cup 2015. Over six weeks 2,474,584 attended a match, more than a million visited a Fanzone and further million people engaged in rugby through Festival of Rugby events. The Final was watched by an estimated 120 million global audience and RWC15 became the most discussed sporting event of the year on social media.

The World Rugby Museum vision is to collect, document, interpret and exhibit the world’s largest and most comprehensive collection of rugby football memorabilia.

The museum based at Twickenham Stadium formerly opened as the ‘Museum of Rugby’ in 1996 and became the World Rugby Museum in 2007. Our collection of over 25,000 objects are displayed within our permanent galleries and supplement a regular programme of special exhibitions as well as formal and informal learning programmes.

Licensees/Partners regularly use the museum’s collection, library and curating team as a valuable resource and source of inspiration for product development. *Figures from quantitative research conducted by Flamingo and Brainjuicer on behalf of the RFU. January 2013 (field work October 2012)

englandrugby.com

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Rugby Football Union. The England Rose is an official registered trademark of the Rugby Football Union.

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Š2016 HIT Entertainment Limited. Š2016 Prism Art & Design Limited.

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Property: Fireman Sam Licensing Agent: Mattel Mattel, Mattel House, Vanwall Business Park Maidenhead, Berkshire SL6 4UB Tel: +44 1628 500180

E T A M I T L U E TH OOR HERO NEXT D

the ntinues to save Fireman Sam co the fourth fastest ns day as he remai ys. in pre-school to growing license content in 2016 ew With exciting n ate mains the ultim Fireman Sam re hero next door. se l Toys Boy Licen oo h Sc re P K U #1 UK under 5’s in the #2 Paid App for l Toys License #3 UK Preschoo ches SS16 • Series 10 laun at Sam experience • New Fireman in ft play center Mattel Play, a so 16 20 Liver pool in Feb ting products • New and exci AW16 launching SS &

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CICELY MARY BARKER

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Property Licensing Agent

Flower Fairies Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: penguinventures@ uk.penguingroup.com

Since their first publication in 1923, this perennial classic has been a constant favourite around the world through both books and merchandise.

Revitalised A/W, S/S style guides and brand assets now available Over 60 licensees worldwide and publishing translated into 20 languages High profile brand partnerships throughout 2015 included Taylors of Harrogate and TfL Year of the Bus sculpture trail Focus on growing key categories including apparel, accessories, outdoor furniture and accessories, gardening products, homewares and soft furnishings

FLOWER FAIRIES™ Š The Estate of Cicely Mary Barker 2016 Licensed by Penguin Ventures

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© 1999&2008J ul i aDo na l d s o n&Ax e lSc he f f l e r .

Li c e ns e db yMa g i cLi g htPi c t ur e sLt d .

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Magi cLi ghtPi ct ur esLt d 21GoodgeSt r eet LondonW1T2PJ +44( 0)2076311800 Dar ylShut e,Br andDi r ect or dar yl @magi cl i ght pi ct ur es . com www. magi cl i ght pi ct ur es . com

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Property Licensing Agent

Hairy Maclary and Friends Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: Penguinventures@ uk.penguingroup.com

Hairy Maclary is a literary classic with timeless appeal and an innocent and uncomplicated style of fun. Hairy Maclary is always ready for mischief – a cooler dog there has never been!

More than 10 million books sold worldwide of which Hairy Maclary from Donaldson’s Dairy has sold over 1.5 million copies Hairy Maclary features in the Book Trust top 100 best books for 0-5 year olds 20 stories in the series, each published across a variety of formats Hairy Maclary from Donaldson’s Dairy featured storybook in Book Trust’s 2015 ‘Booktime’ promotion sent to approximately 1 million four to five year olds Key categories include plush, games, stationery and paper products

© Lynley Dodd 2016 Licensed by Penguin Ventures

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H

istoric Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle.

Our palaces are famous across the world, they attract over 4 million visitors a year and includes a world heritage site.

Our licensees have access to Britain’s rich royal history with inspiration taken from the best designers, craftsmen and architects of the day; Peter Paul Rubens, Jean Tijou, Christopher Wren and William Kent to name but a few‌ With a current licensing programme covering home, garden, tabletop, fashion, jewellery and gifts, we are looking for more partners to embrace our cause and enrich their product range.

For licensing queries please contact: Emma Saunders Retail Business Development Manager Licensing@hrp.org.uk Tel: 020 3166 6844

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Be inspired by the past design and create for the future‌

Hobbs Verdure gloves

Gardens

Hobbs Feather brooch

Collections

Halcyon Days Chapel Royal china

Fashion

Interiors

Architecture Clogau Gold Tudor Rose ring

Distinkt Cards Rose Garden stationery

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Unknown User Name

Welcome to...

the 21 st anniversary of

@CarteBlancheGrp MTY_LSB Ad 16.indd 1 164-165_LSB_Spring_2016.indd 164

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y

More reasons than ever to get in touch...

• Worth over $250m at retail • Over 92% UK brand awareness • Over 25m greeting cards sold annually • 100% new plush & gift relaunch in Spring 2016 • YoY key category growth • New national retailer listings for 2016 • No. 1 Character brand, Christmas 2015 (specialist national retailers) • Consumer marketing programme to reach over 10m consumers • Over 700,000 social media fan base

licensing@cbg.co.uk

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+44(0)1243 792600

www.cbg.co.uk

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Images ©2016 David McKee.

MR BENN SOURCE BOOK 1-16_MR BENN SOURCE BOOK 1_13 07/01/2016 14:33 Page 1

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Property:

Licensor: Clive Juster & Associates The Cottage, Stoney House, Stoney Lane Axminster, Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com

MR BENN - still producing the goods! www.mrbenn.co.uk

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Property Licensing Agent

Nelly and Nora Brands with Influence Parkside, Basingstoke Road, Heckfield, Hampshire, RG27 0LN Tel: +44 (0)1189 326121 Email: info@brandswithinfluence.com www.brandswithinfluence.com

Nelly and Nora is a charming series with curious stories about the weather.

Launched on CBeebies August 2015

The show focuses on the core relationship between sisters Nelly and Nora and their experiences with the weather.

There are 52 x 7’ episodes and every episode happens because of something to do with the weather.

Woof

Peak episode viewing audience of over 500,000 with a 3.7% share for all individuals 4+.

Already the International programme distribution. top rated show on the Walker Books and Immediate channel Media already on board for books and

magazines.

For more information on the brand and licensing opportunities please contact info@brandswithinfluence.com 173

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Š2013 Temple Dance Productions Limited, All Rights Reserved.

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Property Licensing Agent

The Next Step Brands with Influence Parkside, Basingstoke Road, Heckfield, Hampshire, RG27 0LN Tel: +44 (0)1189 326121 Email: info@brandswithinfluence.com www.brandswithinfluence.com

Tween reality style scripted drama series following the lives of a group of dancers attempting to win the regional dance championships.

Produced in Canada and now a phenomenal worldwide success First broadcast in the UK on CBBC 2014, with 3 series now transmitted 2016 sees the launch of Taking The Next Step (CBBC), the Live Tour and Series 4 And licensed merchandise including Partworks, Book Publishing and Dated Stationery International broadcast platform Winner of the Children’s BAFTA 2015 voted for by kids @thenextstep

For more information on the brand and licensing opportunities please contact info@brandswithinfluence.com

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OfficialPeppaPig theofficialpeppa

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PeppaPigUK

OfficialPeppa

officialpeppauk

12/01/2016 12:22

Around The World with Peppa Brand new 15 minute special Around the World for Spring 2015 Tie in marketing, digital and product plans 52 further episodes in production for delivery from July 2016 30 Million toys sold worldwide Over 800 Licensees Licensing launched in over 70 countries Continual product refreshes and long term theming plan in place

Property Licensor

Peppa Pig Entertainment One Contact

: UK Sales - Hannah Mungo International Sales - Ami Dieckman North America Sales - Joan Grasso Email : eOneLicensing@entonegroup.com Website : www.eonelicensing.com

www.peppapig.com Peppa Pig Š Astley Baker Davies Ltd / Entertainment One UK Ltd 2003. All Rights Reserved.

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PIKACHU ELECTRIFIES 2016!

Get on board with the hottest kids’ brand for Pokémon’s biggest year ever.

Join Pikachu and friends in 2016 as we celebrate 20 years of success and a host of amazing new launches, events, and products: Pokémon Trading Card Game releases build upon 2015’s record-breaking sales 19th season of top-rated TV animation series airs in spring and summer Pokémon GO comes to smartphones Pokémon Super Mystery Dungeon arrives for the Nintendo 3DS family of systems Pokkén Tournament smashes its way onto the Wii U Exciting new spring/summer toy lineup from TOMY debuts New consumer goods appear on shelves throughout 2016 in many categories High-impact marketing campaigns commemorate Pokémon’s landmark year

For licensing opportunities, contact: Samantha Mortimore Market Development Manager—UK s.mortimore@pokemon.com

Mathieu Galante Senior Market Development Manager—Europe m.galante@pokemon.com

©2016 Pokémon. ©1995–2016 Nintendo/Creatures Inc./GAME FREAK inc.

TM, , and character names are trademarks of Nintendo.

®

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Furchester_Trade_Ad_2page.pdf

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“AN ALMOST WORLD-CLASS HOTEL!” With confirmed bookings in the UK, Australia, Germany, The Netherlands, and more!

500 reviews review by Barb

Ra

“Continues to be one of the best performing shows on CBeebies! It is channel-defining and no other preschool channel has anything quite like it. I’m pleased to say it is #1 in its timeslot across all competitive programs on all channels.”1

review by Bea

Appy

“I just love the Furchester game on the CBeebies Playtime app – my friends and I have played it nearly 20 million times since it launched this summer! There are so many different Furchester activities and games on the CBeebies website!

(CBeebies Interactive)” review by Ella

Vator

“My kids can’t wait to return! The lively, colorful staff at The Furchester Hotel kept them laughing and highly entertained throughout our entire visit. The lift-music was amazing!”2 review by Liza

Nsing

“The gift shop is the perfect stop for all your souvenir needs! I stocked up on all my favorite Furchester products and toys, and they tell me more are coming soon!”

1.Eurodata TV Worldwide / Barb/ Kantar / CBeebies – October 2015 2.Sesame Workshop Multi Country Reach Study – February 2015

For reservations please contact:

Risa Greenbaum Risa.Greenbaum@sesame.org

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© SEGA / OuiDo ! Productions.

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SB_LS

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SONIC STARS IN HIS FIRST EVER CG-ANIMATED TV SERIES, ADDING TO THE UNIVERSE OF VIDEOGAMES, TOYS AND MERCHANDISE. THE NEW TV SHOW FEATURES COMEDY, FRIENDSHIP, ROBOT BATTLES, AND SAVING THE WORLD AT THE SPEED OF SOUND. • More than 5.3 million Facebook fans.

• New CG TV series to continue roll out with major broadcasters across EMEA throughout 2016.

• Over 335 million Sonic video games sold or downloaded worldwide.

• Sonic has appeared in more than 70 games to date.

FOR LICENSING QUERIES, PLEASE CONTACT: EUROPE, MIDDLE EAST & AFRICA: Jason Rice Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568 www.sonicthehedgehog.com

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US, CANADA & LATIN AMERICA: René Flores Email: rene.flores@sega.com Tel: +1 415 701 3935 @sonic_hedgehog

REST OF WORLD: Yukari Takeuchi Email: yukari.takeuchi@sega.com Tel: +81 3 6871 7122 /sonic

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Property Licensing Agent

Spot Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: penguinventures@ uk.penguingroup.com

Eric Hill’s loveable puppy, Spot, has been an integral part of early childhood since he first appeared in the classic lift-the-flap storybook Where’s Spot? in 1980.

New baby, infant & toddler style guide available Translated into over 60 languages with over 60 million books sold worldwide ‘I Love Spot’ baby books range extended to include new ‘Touch and Feel’ playbook UK and international opportunities across new apparel, gifting, layette and toys © Eric Hill / Salspot, 2016 Licensed by Penguin Ventures

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As seen on

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A GLOBAL BRAND LIFTS OFF SERIES 2 COMING SOON A BIG HIT WITH BOYS ON TV AND IN STORE TOP CHOICE OF BROADCASTER SIGNED IN 40 COUNTRIES OVER 70 LICENSEES SIGNED THUNDERBIRDS.COM ITVSTUDIOSGE.COM/MERCHANDISE

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LADYBIRD BOOKS

0.9X

0.9X

0.5X

X

V I N TA G E C O L L E C T I O N 0.5X

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Property Licensing Agent

Ladybird Books Vintage Collection Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: penguinventures @uk.penguingroup.com

With an incredible treasure trove of over 7,000 illustrations covering topics varying in theme from transport and science, through to history, fairy tales and domesticity. Vintage Ladybird books look back with fond nostalgia to the golden days of childhood - learning to read, discovering the magic of books, and growing up.

Comprehensive style guide and artwork archive featuring key capsules including British Heritage, Travel and History Major exhibition programme of original artwork throughout 2015 in partnership with the House of Illustration and De La Warr Pavillion.

2016 exhibitions to be announced soon.

Higher education collaboration with LCC (London College of Communication) culminating in the Ladybird Reimagined exhibition that launched during the London Design Festival, 2015 Licensed partners include King & McGaw (prints and canvases), Portico Designs (stationery and gifting), kissmekwik (greeting cards and wrap), The Lagoon Group (adult retro games and jigsaws), Designed in Colour (ceramic mugs and tea towels) and The Wooden Postcard Company (wooden postcards and magnets) Focus on key categories including stationery, gifting, collectibles, homewares and textiles and brand partnerships Copyright Š Ladybird Books Ltd, 2016 Licensed by Penguin Ventures 205

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For more information on licensing opportunities, please contact Warwick Brenner:

warwick.brenner@wwecorp.com / 020 7349 1749 ™ & Š 2015 WWE. All Rights Reserved.

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Property

YO-KAI WATCH

Licensing Agent (UK)

Bulldog Licensing Ltd 7th Floor South Tower 26 Elmfield Road Bromley Kent BR1 1WA Tel: +44 (0)20 8325 5455 Email: info@bulldog-licensing.com www.bulldog-licensing.com

THE NEXT BIG THING FROM JAPAN WE HAVE ALL BEEN WAITING FOR! Already a â‚Ź2 Billion franchise, Yo-kai Watch follows the everyday life of Nate, who was given a watch that allows him to see mischievious beings called Yo-kai.

The biggest social craze in Japan; it's the highest rated show for kids aged 4-12, selling over 200 million collectable medals to date and 100 million trading cards in just 8 months.

The brand launches in the UK this year with TV, a master toy range from Hasbro and the first in the series of games from Nintendo.

The first licensed product will hit the market in Autumn 2016, with a full cross-category programme launching in Spring 2017.

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LICENSEES

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LICENSEES

Licensees

212

Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand.

The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing.

If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.

LICENSING SOURCE BOOK EUROPE 2014

Apparel

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Back to School

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Back to School

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Bedding www.starwars.com © & ™ Lucasfilm Ltd.

®

Tel: +44(0)845 004 9217

Email: info@characterworld.com

© Copyright Character World Ltd

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Bedding .

rks Animation LLC

© 2016 DreamWo

Spring into a stylish new bedroom with our range of children’s bedding, cushions, curtains and much more from all the year’s biggest blockbusters!

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

OCTOBER

Tel: +44(0)845 004 9217

NOVEMBER

Email: info@characterworld.com

DECEMBER

© Copyright Character World Ltd

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Bedding

© & ™ DC Comics and Warner Bros.

© HIT Entertainment Limited

© 2016 Hasbro

©DISNEY

© 2016 Spin Master PAW Productions Inc.

© 2016 DreamWorks Animation LLC.

Tel: +44(0)845 004 9217

©MARVEL

© LEGO

Peppa Pig © Astley Baker Davie Ltd/Entertainment One UK Ltd 2003.

Email: info@characterworld.com

©DISNEY

© 2016 Viacom International Inc.

Teletubbies (R) & (C) DHX Worldwide

© Copyright Character World Ltd

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Bedding

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Bedding

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Books

Publishing for a new generation

Coming Soon New licenses for 2016 …

WATCH THIS SPACE!

Awarded

Universal Global Publishing Partner in 2015 For Minions

We have moved!

20 Devon Square Newton Abbot Devon TQ12 2HR Tel: 01626 337736 Fax: 01626 334580 Email: books@centumbooksltd.co.uk

Minions 2016 © Universal Studios Licensing LLC. Jurassic World 2016 © Universal Studios Licensing LLC. Secret Life of Pets 2016 © Universal Studios Licensing LLC. Angry Birds MOVIE © 2016 Columbia TriStar Marketing Group Inc. © 2016 Rovio Entertainment Ltd. Angry Birds and all related properties, titles, logos and characters are trademarks of Rovio Entertainment Ltd and Rovio Animation Ltd. All Rights Reserved. Teen Age Mutant Turtle and Half Shell Heroes © 2016 Viacom Overseas Holidays C.C. All Rights Reserved. Teenage Mutant Ninja Turtles and all related titles, logos, and characters are trademarks of Viacom Overseas Holdings C.V. © 2016 Viacom International Inc. All Rights Reserved. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc. Blaze © 2014 Viacom International Inc. All Rights Reserved. Nickelodeon, Blaze and the Monster Machines and all related titles, logos and characters are trademarks of Viacom International Inc. Lilyʼs Driftwood Bay 2016 © Sixteen South Limited 2015. Warner Brothers Copyright © 2016 DC Comics © 2016 DC Comics. BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © and TM DC Comics and Warner Bros. Entertainment Inc. Ghostbusters MOVIE © 2016 Columbia TriStar Marketing Group Inc and elements © & ™ DC Comics and Warmer Bros. Entertainment Inc.

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Food and Drink

TM

223

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Fashion Accessories

224

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Fashion Accessories

225

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Footwear

STEP OUT IN character

Expert Shoemakers Since 1887

William Lamb Group Ltd, Bottomboat Road, Wakefield, WF3 4AY 01924 820282 www.wlamb.co.uk

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Bags/Umbrellas & Accessories

BAGS FULL OF character

Leading supplier of licensed bags, umbrellas and related accessories.

Trade Mark Collections Ltd. The Grip Ind Est, Linton, Cambridgeshire, CB21 4XN. 01799 599899 www.trademarkcollections.com

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General Giftware

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Greeting Cards and Calendars

p

y

Award Winning Licensed Calendars, Diaries, Greetings Cards And Wrap follow us on facebook and twitter

/danilocalendarsuk

@calendarsuk

TM & © Universal Studios / © Disney / The Great British Bake Off © Love Productions 2015 Licensing By Metrostar Media Ltd / © 2015 Spin Master PAW Productions Inc. All Rights Reserved. / © 2015 Studio Lambert Limited. All Rights Reserved. / © P&Co Ltd / SC 2015. Licensed on behalf of Studiocanal S.A. by Copyrights Group./ © MOOSE Enterprise Pty Ltd, 2015./marvel/ The Beano ®© and associated characters TM ©DC Thomson & Co. Ltd. 2016 / Only Fools and Horses ©BBC / ©2016 Hasbro. All Rights reserved

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Home Textiles

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Home Textiles

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Nightwear

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Nightwear

Big brands for little dreamers.

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The LARGEST COLLECTION of Greeting Card Publishers IN THE WORLD “I thoroughly enjoyed the 2015 show. A really good mix of publishers - and a fantastic lunch!”

Zoe York, greeting card buyer, Fenwick of Newcastle.

Register Now! A focused, compact show, PG Live is the ideal place to source fresh product, with over 250 exhibitors showcasing their latest ranges. Put 10 -11 May in your diary and register online at www.progressivegreetingslive.com.

PG Live 2016 Tuesday 10 - Wednesday 11 May Business Design Centre, London

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Register Now! +44 (0) 1635 297070 @PGLiveLondon www.progressivegreetingslive.com

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Nightwear

CONTACT INFO: Sion Aykroyd sion.aykroyd@aykroyds.co.uk Aykroyd & Sons Character Building Atlantic Street Broadheath Altrincham WA14 5PP Tel: 0161 929 1122

Specialists in Children’s Character Nightwear & Swimwear

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Nightwear

Ladies Licensed Nightwear | Contact : Diane Brookes | Diane.Brookes@aykroyds.co.uk 237

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Nightwear/Underwear/General Apparel

R

It’s a

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Nightwear/Underwear/General Apparel

www.misirli.co.uk twitter.com/MisirliUKLtd

R

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LSB Ad 2016 Anagram Airwalkers SPREAD.pdf

Party Products

1

08/01/2016

14:24

Party

c

Anag Ball Air whole

Amsca from

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character y character

Party Products

with with

® ® Anagram makes Anagram the makes fun larger the fun thanlarger life with thanour lifeAirWalker with our AirWalker ® Balloons and Balloons Airwalker and ®Airwalker Balloon Buddies.

BalloonOur Buddies. innovative Our innovative ® ® AirwalkersAirwalkers appear to appear magically to magically “float” on “float” air, adding on air, a adding a whole newwhole dimension new dimension and play factor and play to our factor already to our extensive already extensive TEL: +44TEL: (0)1908 +44 (0)1908 288 500288 500 balloon collection. balloon collection.

E-MAIL: sales@amscan-uk.co.uk E-MAIL: sales@amscan-uk.co.uk Amscan’s One-Stop-Party Amscan’s One-Stop-Party solution hassolution 1000’shas of products 1000’s oftoproducts choose to choose from including frompartyware, including partyware, decorations, decorations, balloons and balloons costumes. and costumes.

WEB: www.amscan.co.uk WEB: www.amscan.co.uk

©Amscan 2015, ©Amscan ©Anagram 2015, 2016 ©Anagram All rights 2016 reserved All rights reserved

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Party Products

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Party Products

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Party Products

FREE DELIVERY ON ORDERS OVER £250

© ITV Studios Limited / Pukeko Pictures LP 2015 - All copyright in the original Thunderbirds™ series is owned by ITC Entertainment Group Limited.

OVER 700 CUT CUT-OUTS CU T-OUTS & TMASKS TO ORDER ONLINE

PPACKAGING ACKAGING & DISP DISPLAY LAY AVAILABLE SOLUTIONS AVAI A V LABLE VAI

NEWRB!IRDS! DE

THUN

NEW! NEW!

SHREK!

KUNG FOO PANDA!

0161 344 5839 ORDERS@STARCUTOUTS.COM

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Posters/Calendars/Giftware

POSTERS. MERCHANDISE. GIFTING. TM

CELEBRATING

View our full range of products please visit: www.gbeye.com

30 years SINCE

LSB advert 2016 Final.indd 1

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tel: +44 (0) 114 276 7454 e-mail: enquiries@gbeye.com

1986

07/01/2016 12:10

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Posters/Calendars/Stationery

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Posters/Calendars/Stationery

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Playing Cards

The admired innovator in playing cards and card games and trusted partner for promotional games — is now the world leader in games manufacturing. That’s right: we can now offer extensive private label and outsourced games manufacturing services — as well as our world-beating consumer and promotional products.

Visit Cartamundi at London Toy Fair Stand H1 and Nürnberg Toy Fair Stand C-11,B-06 to find out more. cartamundi.com Visbeekstraat 22 - 2300 Turnhout - Belgium info@cartamundi.com, facebook.com/CartamundiCards, @CartamundiCards

© Disney

facebook.com/CartamundiUK, @CartamundiUK

Since 1765

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Stickers

249

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Sports Merchandise

250

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Sports Merchandise

251

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Toiletries

252

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Toiletries

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1

Toiletries

A leading European manufacturer of branded Fragrances, Toiletries and Cosmetics Corsair specialises in the manufacture and distribution of licensed fragrances, toiletries, seasonal gifting and everyday health & beauty products. Working in close partnership with global licensors, we bring together innovative and exciting ranges which appeal to both children and adults alike.

We pay every attention to ensure Corsair’s licensed brands offer the right kind of value to meet the requirements of our retail customers at all levels.

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97

6

20

1

40

6

1

Toiletries

YEARS

Celebrating 40 years in business, in 2016, Corsair has grown to become one of Europe’s leading manufacturers and distributors of licensed health & beauty products.

NEW FOR 2016!

cs

nces, ing and Unit 1, Park Industrial Estate, Frogmore, St. Albans, Hertfordshire, AL2 2DR UK.

kind

Tel: +44 (0) 1727 874698 Fax: +44 (0) 1727 875541 sales@corsair.co.uk www.corsair.co.uk 255

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Toys

250+TVRS

Peppa Pig Š Astley Baker Davies Ltd /Entertainment One UK Ltd 2003.

256

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09/01/2016 16:02

The Licensing Sourcebook Book Ad - December 2015.pdf 1 14/12/2015 16:39:47

Toys MINI

(4” TALL)

TALKING PLUSH MEDIUM

(9” TALL)

SQUEEZE ME

I TALK

ROAR & RAGE (16” TALL)

C

M

Y

CM

DELUXE

(15” TALL)

MY

2224 POP! Marvel: Captain America

CY

CMY

3780 Pop! Marvel : Spider-Man

K

6227 Pop! Star Wars: Kylo Ren

6218 Pop! Star Wars: BB-8

6220 Pop! Star Wars: Rey 5858 Pop! Harry Potter - Harry Potter

6221 Pop! Star Wars: Finn

NUREMBERG - A-72 - HALL 5 • NEC SPRING FAIR - 5K49 - HALL 5 • LONDON TOY FAIR - E130

Underground Toys all rights reserved. The information contained within this advert is the property of Underground Toys and is not permitted to be shared or distributed without permission.

257

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LSB AWARDS A5 DPS Cats (NEW) 2016_Grid 12/01/2016 11:18 Page 258

To enter the 2016 Licensing Awards go to www.thelicensingawards.co.uk Tuesday September 13 2016

The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!

Ă“

The Awards 2016 Categories l l l l l

The Retail Award Categories Best Retailer of Pre-School Licensed Products Best Kids Retailer of Licensed Products Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Top Retailer Award

For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk Supported by Specialist Communication & PR Consultancy

Supported by Digital Communication Agency

Charity

The Product Award Categories Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award

The Licensed Property Categories

l l l l l l l

Best Pre-School Licensed Property Best TV Licensed Property Best Film Licensed Property Best Sports Licensed Property Best Music or Celebrity Licensed Property Best Gaming or New Media Licensed Property Best Classic Licensed Property

Ó

l l l l l l l l l l l

Ó

Ó

LSB AWARDS A5 DPS Cats (NEW) 2016_Grid 12/01/2016 11:18 Page 259

Other Awards

l Best Licensed Marketing Communication Award l Honorary Achievement award

Award sponsors include

260_Listings Section Break_v8_NEW LSB 2008 GRID 11/01/2016 08:29 Page 270

LISTINGS

Ă“

Listings LISTINGS

The following pages contain listings of contributors to The Licensing Source Book.

260

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Licensor Listing (of contributors)

Aardman Animations Gas Ferry Road, Bristol BS1 6UN Tel: +44 (0)117 984 8485 Fax: + 44 (0) 117 984 8900 Email: laura.daniel@aardman.com, rob.goodchild@ardman.com Website: www.aardman.com Contact: Laura Daniel – Licensing Manager, Robert Goodchild – Head of Licensing

Arsenal Football Club Highbury House 75 Drayton Park London N5 1BU Email: licensing@arsenal.co.uk Contact: Matthew Gilmore - Senior Global Licensing Manager

Brands With Influence BWI Studio, above The Hartley Wintney Traditional Butchers, High Street, Hartley Wintney, RG27 8NY Tel: +44(0) 7909975 891, Email: martin@brandswithinfluence.com, dom@brandswithinfluence.com Website: www.brandswithinfluence.com Contact: Martin Lowde, Dom Wheeler

Bulldog Licensing 7th Floor South Tower, 26 Elmfield Road, Bromley, Kent, BR1 1WA Tel: 020 8325 5455 Email:info@bulldog-licensing.com, Website: www.bulldoglicensing.com Contact: Sophie Yates

Carte Blanche Group Chichester Business Park City Fields Way Tangmere Chichester West Sussex PO20 2FT Tel: 0044 (0) 1243 792600 Email: ruth.leonard@cbg.co.uk, Sarah.quigley@cbg.co.uk Website: www.cbg.co.uk Contact: Head of Licensing: Sarah Quigley Director of Marketing & Business Development: Ruth Leonard

Cartoon Network 16 Great Marlborough Street, London, W1F 7HS Tel: 0207 693 1118 Email: graham.saltmarsh@turner.com, Victoria.saint@turner.com, annable.rochfort@turner.com, Leila.loumi@turner.com, mariarosaria.milone@turner.com Website: www.cartoonnetwork.co.uk Contact: Victoria Saint – Publishing, Annabel Rochfort – Live Events & Attractions, Leila Loumi – Apparel, Health & Beauty, MariaRosaria Milone Senior Director Category Management EMEA

Chelsea Football Club Stamford Bridge, Fulham Road, London, SW6 1HS Tel: 0207 975 1900 Email: Charlotte.wheeler@chelseafc.com, mark.bell@chelseafc.com, Website: www.chelseafc.com Contact: Charlotte Wheeler, Mark Bell

LICENSING SOURCE BOOK EUROPE 2016

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Licensor Listing (of contributors)

Clive Juster & Associates The Cottage Stoney House Stoney Lane Axminster EX13 5BU Tel: 01297 631 944 Email: rollo.rights@btconnect.com Website: www.clivejuster.co.uk Contact: Clive Juster

Copyrights Group 3 Cambridge Court, 210 Shepherd's Bush Road, Hammersmith, London, W6 7NJ Tel: 0203 714 1181 Email: Nicholas@copyrights.co.uk, Linda@copyrights.co.uk, Polly@copyrights.co.uk, Rachel@copyrights.co.uk, Rebecca@copyrights.co.uk, Lisa@copyrights.co.uk Website: www.copyrights.co.uk Contact: Nicholas Durbridge (Chairman), Linda Pooley (Creative Director), Polly Emery (Brand and Marketing Director), Rachel Clarke (UK Licensing Director), Rebecca Langston (Brand and Licensing Manager), Lisa Carroll (Head of Product Development)

DHX Brands 3 Shortlands, London W6 8PP Tel: 020 8563 6400 Email: licensing@dhxmedia.com Website: www.dhxmedia.com Contact: Tom Roe, Comercial Director

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Discovery Consumer Products Building 2, Chiswick Park 566 Chiswick High Road London W4 5YB Tel: +44 (0)208 811 3049 Email. ian_woods@discovery.com, charlotte_payne@discovery.com Website: www.discoveryconsumerproducts.com Contact: Ian Woods - Senior Regional Director Licensing UK, EMEA and LatAm, Charlotte Payne - Regional Manager Licensing UK, France and Emerging Business

DRi Licensing Lee House 109 Hammersmith Road London W14 0QH Tel: 020 3757 2170 Email: alicia@drilicensing.com Website: www.drilicensing.com Contact: Alicia Davenport

Enlicense 5 Johnstone Road Christchurch BH23 3NG Tel: 01202 388903 Fax: 07528806187 Email: rupert@enlicense.com Contact: Rupert Waters

Entertainment One 45 Warren Street, London W1T 6AG TeL: 020 3691 8600 Email: eonelicensing@entonegroup.com Website: www.eonelicensing.com Contact: Rebecca Harvey, Andrew Carley

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Licensor Listing (of contributors)

Historic Royal Palaces Enterprises Retail Department, Apartment 28, Hampton Court Palace, KT8 9AU Tel: 020 3166 6844 Email: licensing@hrp.org.uk Website: www.hrp.org.uk Contact: Emma Saunders – Retail Business Development Manager, Jenny Smyth – Licensing Executive

IFLScience

Magic Light Pictures 21 Goodge Street, London, W1T 2PJ Tel: +44 (0) 20 7631 1800 Email: daryl@magiclightpictures.com Website: www.magiclightpictures.com Contact: Daryl Shute - Brand Director

Mattel Vanwall Business Park Vanwall Road Maidenhead SL6 4UB

Kean House, 6 Kean Street, London, WC2B 4AS, Tel No +44 (0)20 7395 1991

Tel no: 01628 500000 Email: licensing.uk@mattel.com, Web: www.mattel.com Contact: Simon Price

Email: mkuprewicz@iflscience.com Website: www.iflscience.com, www.ilovesciencestore.com Contact: Michele Kuprewicz

Nickelodeon UK

ITV Studios Global Entertainment

Tel: 0203 580 3000 Email: consumerproducts@nickelodeon.co.uk Website: www.nickelodeon.co.uk, www.nickjr.co.uk Contact: Marianne James

Upper Ground London SE1 9LT

17-29 Hawley Crescent Camden London NW1 8TT

Tel: 0207 157 0000 Email: Global.Kids@itv.com Website: www.itvstudios.com Contact: Trudi Hayward - SVP Global Merchandising, Kids; Natalie Harvey, VP, Head of UK, Food and Promotions; Maggy Harris, VP, International, EMEA and Publishing

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Licensor Listing (of contributors)

Raydar Media Penguin Ventures 7th Floor Penguin Random House 80 Strand, London, WC2R 0RL Tel: 020 7010 3000 Email: Penguin.Ventures@uk.penguingroup.com Website: www.penguinrandomhouse.com Contact: Susan Bolsover - Head of Licensing and Consumer Products, Jennifer Greenway Licensing Executive, Thomas Merrington, Head of Product Development – Brand Manager, Nekisha Mendez - Licensing Assistant, Melissa Minty - Licensing Co-ordinator, Damian Treece - Brand Manager

The Pokémon Company International 1st Floor Building 4, Chiswick Park, 566 Chiswick High Road, London, W4 5YE Tel: 0207 381 7000 Email: s.mortimore@pokemon.coml, h.mcqueen@pokemon.com, f.blanchefort@pokemon.com, r.ialongo@pokemon.com, m.galante@pokemon.com Contact: Samantha Mortimore – Market Development Manager, Harris McQueen – Market Development Manager, For France: Fabrice Blanchefort – Market Development Manager, For Italy & Spain: Romina Ialongo – Market Development Manager For Europe: Mathieu Galante – Senior Market Development Manager

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LICENSING SOURCE BOOK 2016

34 Molton Street, London, W1K 5RG Tel: 0207 409 5191 Email: pindy@raydarmedia.com Website: www.raydarmedia.com Contact: Pindy O'Brien SVP Global Licensing

Rovio Entertainment Keilaranta 17, 02150 Espoo, Finland Tel: +358 207 888 300 Email: alex.lambeek@rovio.com Website: www.rovio.com Contact: Alex Lambeek

Rugby Football Union Rugby House Twickenham Stadium 200 Whitton Road Twickenham TW2 7BA Tel: + 44 20 8831 6685 Email: Janebarron@rfu.com Web: www.englandrugby.com Contact: Jane Barron

SEGA Europe 27 Great West Road, Brentford, TW8 9BW Tel: 020 8995 3399 Email: segalicensing@sega.co.uk, Website: www.sega.com Contact: Jason Rice, Director of Brand Licensing EMEA, Issy Neal-Hooke, Licensing Manager

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Licensor Listing (of contributors)

Sesame Workshop

Winning Moves UK

1900 Broadway, New York, NY 10023

7 Praed Street, London, W2 1NJ

Tel: (212) 595-3456 Email: Risa.greenbaum@sesame.org, Maura.regan@sesame.org Website: www.sesameworkshop.org, www.sesamestreet.org Contact: Risa Greenbaum, Maura Regan

Tel: 020 7298 9507 Fax: 020 7402 5126 Email:mark.hauser@winningmoves.co.uk Website: www.winningmoves.com Contact: Mark Hauser

Those Licensing People The Studio, The Grimston Park Estate, Tadcaster, North Yorkshire, LS24 9BX Tel: + 44 (0)845 901 1657 Email: info@thoselicensingpeople.com Website: www.thoselicensingpeople.com Contact: Russell Neale Anthony Dever Managing Director, Alasdair Dewar Commercial Director, Gareth Nicholls - Online Presence Management, Sarah Anne Camp Brand and Licensing Management, Steve Hanton - Director of Animation, James Dever - Those Music People

World Wrestling Entertainment (WWE) 5 Jubilee Place, London, SW3 3TD Tel: 020 7349 1750 Email: warwick.brenner@wwecorp.com, sophie.russell-brain@wwecorp.com, carl.lawrence@wwecorp.com Website: www.wwe.com Contact: Warwick Brenner, International, Sophie Russell-Brain, UK, Carl Lawrence, Europe

Warner Brothers 98 Theobald’s Road, London, WC1X 8WB Tel: 0207 984 5000 Email: WBCPCommunication@warnerbros.com Website: www.warnerbros.co.uk Contact: Shane Sweeney

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Property Listing (of contributors)

Adventure Time - Cartoon Network Air Puppy - DRi Alfie (Shirley Hughes) - Random House The Amazing World Of Gumball Cartoon Network Angry Birds - Rovio Entertainment / Bulldog Licensing Angry Birds Movie - Rovio Entaertainment Animal Planet - Discovery Consumer Products Animal Planet Pets - Discovery Consumer Products Animal Planet Too Cute Discovery Consumer Products Animaru - Enlicense Animate It! - Aardman Armageddon - DHX Arrow – DC - Warner Bros Arsenal Football Club - Arsenal Football Club Art - Clive Juster & Associates Back Street Boys - Global Merchandising Services Balderdash - Mattel Banagrams - Winning Moves UK Banqueting House - Historic Royal Palaces Barbie - Mattel Batman - DC - Warner Bros Ben 10 - Cartoon Network 266

LICENSING SOURCE BOOK 2016

Ben & Holly’s Little Kingdom Entertainment One The BFG (Europe) - Entertainment One Blaze and the Monster MachinesNickelodeon Bloodhound - Brands With Influence Bob The Builder - Mattel Boofle - DRi Boy and the Dinosaur - Those Licensing People Boys vs Girls - Those Licensing People Breakaway - SCMG Enterprises The Broons And Oor Wullie Bullseye - Bulldog Licensing Bunnies By The Bay - Copyrights Group Button Girl - Those Licensing People Caillou - DHX Celessence - Art + Science Chelsea FC - Chelsea Football Club Clarence - Cartoon Network Cluedo - Winning Moves The Country Diary of an Edwardian Lady - Copyrights Group Countryfile - Brands With Influence Courage The Cowardly Dog Cartoon Network

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Property Listing (of contributors)

Cow & Chicken - Cartoon Network Creature Comforts - Aardman Cut The Rope - ITV Studios GE Daddy - Clive Juster & Associates The Art Of David McKee - Clive Juster & Associates Dexters Laboatory - Cartoon Network Digby Dragon - Nickelodeon Discovery Adventures - Discovery Consumer Products Discovery Channel - Discovery Consumer Products Discovery Expedition - Discovery Consumer Products Discovery Kids - Discovery Consumer Products DMAX - Discovery Consumer Products Dora & Friends - Nickelodeon Dream Street - Platinum Films Dreamworks Animation - Bulldog Licensing Duke of Delhi - Those Licensing People Edward Monkton - DRi Electronic Arts - Bulldog Licensing England Rugby - Rugby Football Union Etch A Sketch - Mattel Eurosport - Discovery Consumer Products

Eve - Brands With Influence Ever After High - Mattel Explosion, the Museum of Naval Fandango - Clive Juster & Associates Father Christmas - Copyrights Group Fifteen To One - Brands With Influence Fireman Sam - Mattel Fisher Price - Mattel Five Oil - Those Licensing People Flash – DC - Warner Bros Flower Fairies - Penguin Ventures Flying Scotsman - SCMG Enterprises Football Manager - SEGA Fred - Clive Juster & Associates Fun With Spot - Penguin Ventures The Furchester Hotel - Sesame Workshop Fungus The Bogeyman Copyrights Group Garfield = Bulldog Licensing Gary Patterson - Enlicense The Gerry Anderson portfolio, including: Captain Scarlet, Joe 90, Fireball XL, Space 1999 - ITV Studios GE Get Sqiggling - Brands With Influence GR8 AS UR! - Enlicense Green Lantern – DC - Warner Bros LICENSING SOURCE BOOK EUROPE 2016

267

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Property Listing (of contributors)

Greenwich Polo Club - Copyrights Group The Gruffalo - Magic Light Pictures Guess Who - Winning Moves Hacker T Dog - Brands With Influence Hairy Maclary - Penguin Ventures Half Shell Heroes - Nickelodeon Hampton Court Palace - Historic Royal Palaces Enterprises Harry Potter - Warner Bros

Historic Royal Palaces - Historic Royal Palaces Enterprises Hobbit - Warner Bros Hot Wheels - Mattel How It’s Made - Discovery Consumer Products I Am Weasel - Cartoon Network Iconic Images - Bulldog Licensing IFLScience - IFLScience In The Night Garden - DHX Investigation Discovery - Discovery Consumer Products It’s A Wild Life - Bulldog Licensing Greenwich Polo Club - Copyrights Group Kate Humble - Brands With Influence JCKSCRWN - Those Licensing People Jits - Copyrights Group Johnny bravo - Cartoon Network 268

LICENSING SOURCE BOOK 2016

Johnny Smith Is Not Boring - Brands With Influence Justice League – DC - Warner Bros The Kennel Club - 4Kids Kensington Palace - Historic Royal Palaces Enterprises Kew Palace - Historic Royal Palaces Enterprises King Rollo - Clive Juster & Associates Ladybird Books Vintage Collection Penguin Ventures Lazy Town - Cartoon Network LIFE - Bulldog Licensing Lily’s Driftwood Bay - Nickelodeon Little Monsters - Those Licensing People Little Punk - Brands With Influence The London Taxi Company - Bulldog Brands Looney Tunes - Warner Bros Lord of the Rings - Warner Bros Lovemeez - Brands With Influence Mad Dog Energy Drink - Those Licensing People Madeleine Floyd - DRi Make It Pop - DHX Matt Hatter Chronicles - Platinum Films Matt Sewell’s Birds - Random House Maya The Bee - Brands With Influence

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Property Listing (of contributors)

Max Adventures - 4Kids Me To You - Carte Blanche Group Microscopic Milton - Those Licensing People Mike the Knight - Mattel Miffy - DRi Milkshake Monkey - Brands With Influence Mind The Gap - Transport For London Monkey - Bulldog Licensing Monopoly - Winning Moves Monster High - Mattel Morph - Aardman Animations Mortal Kombat - Warner Bros Mouse & Mole - Raydar Media Mr Benn - Clive Juster & Associates

Mr Blooms’s Nursery - Bulldog Licensing My Blue Nose Friends - Carte Blanche Group Nelly & Nora - Brands With Influence The Next Step - Brands With Influence Nightmare on Elm Street - Warner Bros Oddbods - ITV Studios GE Off The Leash - Clive Juster and Associates

Olive The Ostrich - Raydar Media On The Prowl - Clive Juster & Associates Operation - Winning Moves UK Paddington Bear - Copyrights Group Pass The Pigs - Winning Moves UK Paw Patrol - Nickelodeon Payday - Winning Moves UK Peter Rabbit Animation - Penguin Ventures Peter Rabbit Classic - Penguin Ventures Pets Rock - DRi Peppa Pig - Entertainment One Pictionary - Mattel Pingu - Mattel Planet Cook - Platinum Films Plants vs. Zombies - Bulldog Licensing Playmobil - ITV Studios GE Pokemon - Pokemon Company Poldark - ITV Studios GE Power Puff Girls - Cartoon Network Pudsey Thwe Dog - Carte Blanche Group Rastamouse - Enlicense Real Time - Discovery Enterprises Regular Show - Cartoon Network Risk - Winning Moves RNLI - Brands With Influence LICENSING SOURCE BOOK EUROPE 2016

269

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Property Listing (of contributors)

Roald Dahl - DRi Rollie and Friends - Those Licensing People Roobarb & Custard - Bulldog Licensing Room On The Broom - Magic Light Pictures RSPB - Brands With Influence Ruckeley - Rugby Football Union Samurai Jack - Cartoon Network Science Is Awesome - IFLScience Scooby-Doo - Warner Bros Scrabble - Mattel SEGA Retro Collection - SEGA Sesame Street - Sesame Workshop Sequence - Winning Moves UK Shaun the Sheep - Aardman Shark Week - Discovery Consumer Products Shimmer and Shine - Nickelodeon Shinzi Katoh - Copyrights Group Shoot - Bulldog Licensing Shopkins - Bulldog Licensing Sindy - Bulldog Licensing Slugterra - DHX The Snowman (Licensing via Copyrights Group) - Penguin Ventures The Snowman and The Snowdog (Licensing via Copyrights Group) Penguin Ventures Soccer Suckers - Art and Science International Ltd 270

LICENSING SOURCE BOOK 2016

Sonic Boom - SEGA Sonic the Hedgehog - SEGA SpongeBob Squarepants Nickelodeon Springwatch - Brands With Influence Steven Universe - Cartoon Network Stick Man - Magic Light Pictures Suicide Squad – DC - Warner Bros Super 4 - ITV Studios GE Supergirl – DC - Warner Bros Superhero Friends – DC - Warner Bros Superhero Girls – Dc - Warner Bros Superman – Dc - Warner Bros Swallows and Amazons - Random House Swashbuckle - Brands With Influence Sydney Sailboat - Raydar Media Teacup Travels - Raydar Media Team England - Rugby Football Union Teanage Mutant Ninja Turtles Nickelodeon Tedmund Ted - DRi Teen Titans Go! – DC - Warner Bros Teletubbies - DHX Thomas The Tank Engine - Mattel Classic Thunderbirds - ITV Studios GE Thunderbirds Are Go - ITV Studios GE

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Property Listing (of contributors)

Timmy Time - Aardman Tired Tedd - Bulldog Licensing TLC - Discovery Consumer Products Tom and Jerry - Warner Bros Top Cards - Winning Moves UK Top Trumps - Winning Moves UK Topsy and Tim - Penguin Ventures Total Divas - WWE Total War - SEGA Tower Of London - Historic Royal Palaces Enterprises Towser - Clive Juster & Associates Trivial Pursuit - Winning Moves The TV Trevor Show - Those Licensing People Twickenham Stadium - Rugby Football Union Twirlywoos - DHX Uncle Grandpa - Cartoon Network Underground Brand - Transport For London Underground Map - Transport For London Uno - Mattel Versace Abbigliamento Sportivo Those Licensing People Victor & Maria - Clive Juster & Associates Vintage Children’s Classics Random House Vintage Ladybird - Penguin Ventures

Wabbit - Warner Bros Waddingtons No.1 Playing Cards, Waddingtons Puzzles, Waddingtons Wooden Games Winning Moves Wanda And The Alien - Random House Wallace & Gromit - Aardman Watt The Devil - Clive Juster & Associates We Bare Bears - Cartoon Network Wizard of Oz - Warner Bros Wolfblood - Bulldog Licensing Wonder Woman – DC - Warner Bros Woolly & Tig - Brands With Influence World Rugby Museum - Rugby Football Union WWE - WWE Yo Gaba Gaba - DHX Yo Kai Watch - Bulldog Licensing Zuma The Dog - Those Licensing People

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Source A5 Ad_v8_NEW LSB 2008 GRID 25/09/2015 14:34 Page 56

LicensingSource.net is the new go-to resource for finding out what's happening in the global licensing industry.

Including news, interviews and analysis, as well as an event diary, the latest jobs and more, The Source will be the central hub of information for the worldwide licensing community.

Visit the site today and sign up online to receive daily news, job alerts, awards updates, exhibition information - and much more.

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www.brandlicensingawards.co.uk Wednesday April 20th 2016 Venue - Lunchtime at The Dorchester Hotel, Park Lane, London

BOOK NOW! To avoid disappointment IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2760 + VAT I would like _________ tables of 10 @ £1950 + VAT I would like _________ individual tickets @ £195 + VAT The price includes cocktail reception, gourmet lunch and entertainment.

I enclose a cheque for £________ made payable to Max Publishing Ltd Or please debit my Visa/Mastercard account £ ______________________________________ Card no: __________________________________________ Expiry date _________________

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Tel..........................................................................Fax...................................................................................................

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Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk

The Brand & Lifestyle Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E: ianh@max-publishing.co.uk

LSB B&LLA DPS_Layout 1 12/01/2016 10:06 Page 1

FROM THE

ORGANISERS OF

THE LICENSING

AWARDS

Wednesday 20 April 2016, Afternoon at The Dorchester Hotel, Park Lane, London

Breaking new ground in recognising the dynamism and growth of brand and lifestyle licensing...

The new awards are for non-entertainment based properties (think upstairs at BLE!), The entry process is online and is free to enter (Entries close Feb 3 2016) To enter the 2016 Brand & Lifestyle Licensing Awards go to www.brandlicensingawards.co.uk For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085. www.brandlicensingawards.co.uk SPONSORS INCLUDE

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SUPPORTED BY

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LSB B&LLA DPS_Layout 1 12/01/2016 10:06 Page 2

Brand and Lifestyle Licensed Property Award Categories • • • • •

Licensed FMCG Food and Beverage Brand of the Year Licensed Lifestyle Brand of the Year (includes automotive, non-food FMCG brands, publishing or toys brands) Licensed Heritage or Institution Brand of the Year (includes heritage, museum, gallery, charity or visitor attraction brands) Licensed Talent Brand of the Year (includes celebrities and ‘name’ brand in sport, music, art & design and icons) Licensed Fashion Brand of the Year (includes fashion designer marks or retail fashion brands)

Brand and Lifestyle Licensed Product Awards 1. Best Licensed Brand Food & Beverage Product or Range 2. Best Licensed Brand Consumer Electronics or Electricals Product or Range (includes consumer electronics, SDAs, personal care, household and garden electricals) 3. Best Licensed Brand Gifting Product or Range (including toys & games) 4. Best Licensed Brand Children’s Apparel Product or Range (includes ranges of children’s clothing, fashion or sportswear for ages) 5. Best Licensed Brand Adult Apparel Product or Range (includes ranges of adult clothing, fashion or sportswear) 6. Best Licensed Lifestyle or Fashion Accessories Product or Range (includes eyewear, watches, luggage, footwear, headwear and fashion accessories) 7. Best Licensed Brand Health & Beauty Product or Range (includes fragrance, personal care and cosmetics) 8. Best Licensed Brand Home and Garden Product or Range (includes non-electrical furniture, furnishings, soft furnishings, wall art, garden furniture, non-electrical housewares, bedding and home textiles)

The Retailer Awards Categories • • • •

Best Grocer/Supermarket Licensed Brand Retailer Execution Best High Street Fashion Licensed Brand Retailer Execution Best Department Store or Mixed Retailer Licensed Brand Retailer Execution Best Specialist Licensed Brand Retailer Execution

Special Award •

The Brand Licensing Ambassador Of The Year

www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk

OUR COPY OF IAL TO SEE A UCTS SPEC D O PR D E: LICENSE CLICK HER , N IO AT PUBLIC azine

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LICENSING CONTACT: Alex Lambeek, CCO, alex.lambeek@rovio.com

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