Licensing Source Book Europe Autumn 2020

Autumn 2020

Š2020 Hasbro. All Rights Reserved.

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Leader

I

never thought I’d be quoting Ronan Keating, but he got it spot on when he sang about life being a rollercoaster… and never has that been more perfectly illustrated than in 2020.

As LSB went to press, a number of new restrictions had been announced to help slow the spread of the coronavirus, although the government had stopped short of the full scale lockdown which saw nonessential retail closed down for three months earlier in the year.

Some silver lining at least, in that bricks and mortar stores can continue trading as we approach the key Christmas period.

But, as Ronan said, you’ve ‘just gotta ride it’ and the licensing industry has been busy doing just that, with licensors, licensees and agents working hard throughout the summer to adapt their businesses and take advantage of any new opportunities.

One of these has undoubtedly been the surge in demand for face coverings and you can read on pages 46-47 about how canny licensees have been getting involved with character, entertainment and heritage designs to help meet demand.

Another positive, plans for Festival of Licensing are continuing apace, with the virtual four-week celebration of the global industry garnering

Inset: (Left to right) LSB’s Jakki Brown, Rob Willis, Samantha Loveday and Ian Hyder.

support from all corners of the business and companies embracing the new digital elements to really make the most of their portfolios. And speaking of those portfolios, while Q4 will be different from what we’re used to, there are certainly still plenty of new products and deals hitting retail, as LSB discovers on pages 58-73.

Plans for the first part of 2021 are also being thrashed out, with the industry being proactive and meeting the dual challenges of the ongoing pandemic and the unknown of Brexit (you hadn’t forgotten about Brexit, right?).

Here at LSB, we’ll continue to celebrate the industry we love at the B&LLAs and The Licensing Awards, which will be going ahead as evening events, albeit digitally this year.

Congratulations to all the finalists WITH THIS (check out page 32-35 and page 90ISSUE: The Point.1888 93 for the full shortlists) and rest Special Publication assured that plans are being put in place to ensure you receive the plaudits you deserve.

Samantha Loveday, Jakki Brown, Ian Hyder, Rob Willis and Keith Pashley.

The LSB Team

Samantha Loveday - Editor Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Rob Willis - Publishing Director Keith Pashley - Wordsmiths Extraordinaire Tel: 020 7700 6740 E-mail: hello@max-publishing.co.uk Copyright 2020. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

ISSN 1234 567.

@licensingsource

PUBLISHERS OF

A VIRTUAL CELEBRATION OF THE GLOBAL LICENSING INDUSTRY 6-29 OCTOBER 2020 The Festival of Licensing is a 4-week large-scale digital gathering that will bring together the global brand licensing industry to connect, learn, strike deals and do business on an international stage.

Get your free ticket today and meet with Hasbro, Natural History Museum, Penguin, NBA and many more.

POWERED BY

LEARN MORE BY VISITING

www.festivaloflicensing.com

ORGANIZED BY:

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OFFICIAL PUBLICATION:

EVENT SPONSOR:

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CONTENTS

What’s Inside?

10-15

State of the Nation: Corporate Happenings

18-19

Kids Insights

20-25

Licensee Feedback

27-29

Retail Round-up

32-35

The Licensing Awards 2020: The Finalists

36-37

Downes & Out by Start Licensing’s Ian Downes

38-39

State of the Nation: Preschool & Nursery

41

In Conversation With… Silvergate Media

42-43

Early Learning Centre’s licensing ambitions

46-47

Industry Trend: Face coverings

49

IP Surgery with Wynne-Jones

50-51

State of the Nation: Publishing

54-57

Your Guide to Festival of Licensing

58-73

Quarter 4 Highlights

75

Lisle Licensing Celebrates 10 Years

76-79

State of the Nation: Gaming

80-81

The Smiley Brand at 50

83

Introduction to Brands & Lifestyle

104-105

State of the Nation: Art & Design

Licensing

106-107

State of the Nation: Sports

84-87

State of the Nation: Brands

108

Rugby League World Cup 2021

88-89

The Bass Line: Adam Bass from

109

Formula 1 Revs Up

Golden Goose

110 – 165 The Licensed Properties Section

90-93

Brand & Lifestyle Licensing Awards 2020: The Finalists

96-97

Face to Face With… Good Housekeeping

98-101

Museums, Galleries & Heritage Feedback

166 – 199 The Licensees’ Showcase 200 -210 Listings 211 – 266 Guide To Services & Suppliers Section

LICENSING SOURCE BOOK EUROPE 2020

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STATE OF THE NATION: CORPORATE

Business heads From major new appointments and anniversary plans through to podcast launches and growth ambitions for 2021, the licensing industry is taking Q4 by the horns. LSB takes a look at just some of the latest activity.

Right: Sonic the Hedgehog turns 30 in 2021.

Graham Saltmarsh to lead Licensing International UK Licensing International has appointed Graham Saltmarsh Above: “It’s more important than ever to bring all the different to head up the UK division of elements of this industry the trade body. together” says Graham.

A popular figure in the UK licensing sector, Graham was most recently director of licensing and retail for the UK & Nordics at Turner Broadcasting.

“In these trying times it’s more important than ever to bring all the different elements of this amazing industry together to share knowledge and expertise,” commented Graham. “I am looking forward to working with Licensing International and to connecting people who are passionate about licensing and retail to drive the business forward.”

Maura Regan, president of Licensing International, added: “We are thrilled to have Graham on board, leading the charge in the UK for Licensing International.

His deep understanding of the UK licensing community, combined with a fantastic ‘can do’ attitude is a wonderful addition to the Licensing International team.”

SEGA Europe readies for Festival of Licensing SEGA Europe is looking forward to sharing its upcoming plans to mark the 30th anniversary of Sonic the Hedgehog in 2021 during October’s Festival of Licensing.

The company is planning a year of celebration including some major announcements, digital content, partnerships and a tailored licensing programme. In addition, Paramount has recently confirmed a sequel to the Sonic movie - the original hit cinemas earlier this year and has grossed over $300 million to date, making it one of the most successful video games movies of all time.

SEGA Europe will be showcasing its full portfolio of IP during the Festival - from its long-established retro licensing programme through to a roster of new gaming IP. This includes a ground-breaking new first person shooter IP which comes from SEGA’s award winning studio, Creative Assembly - the team behind Alien: Isolation and Halo Wars 2.

B&LLAs and The Licensing Awards to go digital for 2020 This year’s Brand & Lifestyle Licensing Awards and The Licensing Awards will now take place as digital events.

Both will retain their original dates and will be evening events, with the winners of the B&LLAs 2020 being crowned on Monday November 9, followed by The Licensing Awards on Wednesday December 16.

“While we had hoped with all our hearts to be able to meet and celebrate the achievements of the brand and lifestyle and character and entertainment licensing sectors in person, the ongoing situation means we are unable to do this safely at the moment,” commented Ian Hyder, joint md of Max Publishing. “This has been an extraordinary year, and we are determined to honour the work of the industry and we promise these special virtual ceremonies will do just that. We’d like to thank our sponsors and the licensing industry in general for their continued support, and we look forward to sharing more on how you can get involved over the coming weeks."

You can find out the finalists in The Licensing Awards on pages 32-35 and the B&LLAs on pages 90-93.

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STATE OF THE NATION: CORPORATE Below: Simon is initially working with cricket, rugby union and football.

New role for Sarah Jester

SGLP opens its doors

Bioworld International has boosted its headcount with the appointment of former Primark executive, Sarah Jester.

Sarah has joined the apparel and accessories licensee as key account development manager.

She will work alongside both Martyn Harrison, head of sales, and Richard Radford, head of licensing, to manage and develop Above: Sarah is key retail partnerships. “thrilled” to join Sarah brings with her over nine years Bioworld at such a of experience with fast fashion retailer key time.

Primark, having held a number of roles within the buying team and most recently as licensing coordinator.

Sarah told LSB that she is “thrilled” to have joined Bioworld International at such an exciting time for the business. “With such a wide portfolio of licences and diverse range of product categories, there are huge opportunities for growth and I’m looking forward to working with the amazing team to further strengthen our retail partnerships and drive the business forward,” she said.

Simon Gresswell has officially launched his sports licensing consultancy, SGLP. The consultancy will look to deliver strategic development of new and existing licensing, merchandising, retail, promotions and partners programmes and new business opportunities to national and international sports events, federations, leagues, associations, brands and retailers.

Simon – who spent 11 years at IMG where he was vp EMEA and international licensing, working with sports brands such as the R&A and The Open, UEFA Euro 2016 and Royal Ascot among others – is initially working within cricket, rugby union and football. He is also working with selected retailers and initiating specific charity and sport partnerships, including Prostate Cancer UK, to increase awareness and raise funds through ‘a variety of sports events and personalitydriven initiatives’.

Below: The Point.1888 is marking eight months of achievements.

The Point.1888 marks a strong 2020 The Point.1888 is marking eight months of achievements in a special publication with this edition of LSB. With an office move, the recruitment of two new team members – Becky Langer as senior commercial manager and Emma Cox as client marketing manager – and award recognition for both the agency and its head of retail Hannah Stevens, the Point.1888 certainly has cause for celebration.

In addition, The Point.1888 has made multiple announcements since the start of the year unveiling eight new clients including Moonbug, The British & Irish Lions, Moomin and Tom Gates. During the height of lockdown, its launch of a new ice cream range with its client Barratt Sweets, flew of the shelves, selling 1.3 million in the first 10 weeks.

Buoyed by this success and the launch of a new division, Story.1888, which is the agency’s creative arm, founder, Will Stewart, has further plans for growth: “We’ve just finished our new five-year plan and I can’t wait to see the results it generates for our agency, our clients and our partners.”

Black Lives Matter licensing action grows London Entertainment Inc is continuing to drive the Black Lives Matter movement licensing programme forward.

A style guide has been created, with key designs focusing on the BLM fist symbol as well as the central movement message of Black Lives Matter. A marketing plan is also being built which will combine ambassadors, content producers and high fashion producers.

When it comes to consumer products, ongoing dialogues are Above: Key designs taking place with key licensees and focus on the industry charity The Light Fund, while will BLM fist symbol. opportunities have been identified at retail with specific categories. Following on from Sephora announcing that 15% of its shelf space will be dedicated to black-owned brands, Saphia Maxamed, founder of London Entertainment Inc has pledged to “follow every opportunity with retailers and help licensees secure listings”. Saphia urged: “We are at the beginning of the programme and we need the industry’s support to move forward. We are putting together a strong foundation that could lead to a real positive change.”

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Right: Kelvyn spotted a gap in the market for a licensing podcast.

STATE OF THE NATION: CORPORATE

Strong growth for Brands In Brands In has enjoyed unprecedented growth in its retail partnerships during the first seven months of 2020 – at a time when it had initially anticipated fluctuation in its business due to the pandemic.

The company has secured new jersey apparel licensed partnerships with BooHoo, Pretty Little Thing, Nasty Girl and Shop Direct, all of which Above: Brands In’s vertical had not previously worked operation and local sourcing is an attractive strategy for retailers. with the licensee.

In addition, it has seen growing interest in Disney’s Mickey Mouse, Warner Bros.’ teen hit Space Jam and a continued resurgence in the Friends licence. Notably, at a time when all bricks and mortar stores were closed in late March, Brands In was able to maximise upon the online opportunity created by consumers as they changed their shopping habits.

Brands In’s strategy of providing both a vertical operation and local sourcing was a key factor in the new retail partnerships. Amazon is currently its largest retail partner with it boasting thousands of live skus on its online store.

Industry trio join forces A new venture with ‘storytelling at its core’ has been co-founded by a trio of industry experts.

ARTiSTORY has been co-founded by Dave Collins (co-founder and commercial director), Tamara Dixon (co-founder and creative director) and Natasha Dyson (co-founder and licensing director) to provide retailers, licensees and IP owners an innovative solution to licensing.

The new company is focused on developing content in the art, culture and science sectors, translating objects into usable assets for consumers of today.

There will be three key areas of business – IP asset development, IP licensing and content development.

The design studio will be based in London, while the sales office will be based out of Barcelona. Dave and Tamara will also continue in their roles at PowerStation Studios, while Natasha will maintain the current clients and projects at her agency, Blonde Sheep Licensing.

Above: From left Natasha Dyson, Tamara Dixon and Dave Collins.

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Living with Licensing debuts Asgard Media md, Kelvyn Gardner, has launched a new licensing-themed podcast after spotting a gap in the market.

Episode one of ‘Living with Licensing’ features IP creator, Keith Chapman. Further episodes have been recorded with other well-known industry names including bRAND-WARD’s Trudi Hayward and David Scott, treasurer of The Light Fund and recently retired md of Rainbow Productions.

Kelvyn is planning to release new episodes twice each month.

“I listen to many podcasts, and while I expect to be informed, I also want to be entertained,” Kelvyn explained. “So, the style of Living with Licensing will be to interview prominent figures from the business about their lives and careers, and how each has affected the other.

“This editorial angle produces content that includes anecdotes and case histories from the contributors which will enhance listeners’ licensing knowledge but also put a smile on their faces,” he added.

Ragdoll taps BWI Ragdoll Productions has appointed Brands with Influence to manage the licensing for its new animated series, B.O.T. and the Beasties – which is due to air on CBeebies in early 2021.

Developed by Anne Wood and the team at Ragdoll’s studios in Stratford upon Avon, the series follows the trials and tribulations of a loveable robot called B.O.T. (Beastie Above: B.O.T. and the Beasties Observation Transmitter) as he will air on CBeebies in 2021. discovers new worlds and all manner of new Beasties which inhabit them.

The BBC has acquired 50 episodes of the new series. Ragdoll’s research and development process saw all the characters tested with the target demographic for appeal and comedic value.

“We have been working with Ragdoll for the last 18 months through the development phase of this exciting new series and it’s fabulous that we are now able to share this great show with the licensing industry,” said Martin Lowde, md of Brands with Influence.

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STATE OF THE NATION: CORPORATE

Princely apparel for Zara Those Licensing People is continuing to build the consumer products programme around The Little Prince by Antoine de Saint-Exupery.

A global launch of apparel has hit Zara stores and online, with the long-sleeve sweatshirt already proving a hit with fans. Other new signings for the French-based classic IP include The Little Prince Star Registry with personalised books based on the original Above: The Zara work; plus a partnership with Unrooted sweatshirt is proving Drinks for a new health drink made from to be a hit. the juice of the Baobab Tree.

In addition, September saw the launch of The Little Prince online shop which will offer 80 skus across apparel, accessories, gifting, stationery and prints.

Leah Dever, licensing manager at Those Licensing People, said: “Zara is fabulous PR for this delightful and enigmatic brand which is now being supported in the UK very strongly. The timing into the fourth quarter gift season is perfect for us and the start of an expansion into our direct to consumer activity through TLPGlobal.”

Gulliver’s ups licensing game Gulliver’s Theme Parks & Resorts opened the gates to its fourth venue as lockdown restrictions eased in early July.

Gulliver’s Valley Resort is located in South Yorkshire and is the business’ largest and most ambitious resort to date. The company has increasingly ventured into licensing Above: Bing and Flop have partnerships in recent years, been resident at the Milton alongside its own mascot, Gully Keynes resort this year. the mouse.

This year there are resident characters on-site for the season at three of the resorts – Bing and Flop (Milton Keynes), 44 Cats’ Lampo and Milady (Warrington) and The Clangers (Sheffield).

In addition, Gulliver’s has a long-term partnership

Monster mania

Inset: Proceeds will be donated directly to The Light Fund.

The Light Fund covers up FOCO has launched a three-pack of dedicated face coverings to raise money for The Light Fund.

All proceeds raised from the sale of the masks will be donated directly to the industry charity.

The coverings – which utilise The Light Fund colours and logo – are priced at £15 per pack.

“Innovative, functional and fun, The Light Fund face masks are an essential item in the fight against COVID,” commented Trevor Jones, chairman of The Light Fund. “Like all charities, The Light Fund has struggled to raise money this year, so the masks are a great initiative to generate cash for the charity. So, please buy them today!”

with JCB activity zones, which has been extended into 2021. It also offers shorter experiences and bespoke activities year-round and in the past 12 months has hosted SEGA with Sonic, Thunderbirds Are Go, The Uglydolls movie and Ranger Rob across its sites.

Heading into 2021, Gulliver’s is looking to extend some of existing partnerships, while discussions are on-going with regards to new full-season characters.

Right: Retail Monster is eyeing further growth for its portfolio.

Ambitious Retail Monster has made a firm imprint in the UK market, and is eyeing up further growth for its portfolio of gaming, digital entertainment and lifestyle clients.

The agency – which has offices in the US and in London – aims to provide ‘one stop service management’. The European arm of the company is headed up by Gemma Witts, supported by Liesa Dornan as licensing director.

In the digital space, Retail Monster has seen significant growth in engagement for its brands in 2020. For example, Oddbods saw its viewership on YouTube grow by 2 billion in June and July, with a targeted retail launch being planned for SS21. In August, Subway Surfers exceeded 3 billion downloads, making it the most downloaded mobile game in the world. Alpha Group has recently launched the Subway Surfers toy range into Wal-Mart, Tesco, Asda, TRU Canada and Amazon. In addition, the company has also successfully tapped the global fan base for Borderlands from Gearbox. Away from the gaming category, it has delivered fashion ranges for Cottonwood’s Find Me in Paris, the Shelby automotive brand and Chuggington.

LICENSING SOURCE BOOK EUROPE 2020

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STATE OF THE NATION: CORPORATE

Emily Aldridge takes on new Abysse role Popular former GB eye executive, Emily Aldridge has taken on a new role as head of global licensing at Abysse.

Emily - who was at GB eye for 13 years, most recently holding the position of head of licensing - will be working closely with the product and sales teams at Abysse to manage the licensing portfolio. She will also be ensuring the company is “front and foremost” for licensors looking for a pan European or global partner within the fast growing ‘geek culture’ sector.

Abysse - which has its head office in Rouen, Normandy and ten offices around the globe - specialises in pop culture and fan-focused products including apparel, key rings, drinkware, figurines and in-world replicas to name a few.

Above: Emily will be ensuring Abysse is “front and foremost” for licensors.

Below right: Smiffys is ready for the next phase in its business with the promotion of Sharon and arrival of Chris.

Below: Protecting workers through the pandemic and recovery period is at the forefront for TDP, says Lorraine.

TDP’s ethical approach Apparel specialist TDP is continuing to put a heavy emphasis on sustainability and its ethical approach to business as it heads into Q4 and 2021.

The company – which has a number of new products due to launch in Q4 – hasn’t let the pandemic affect its efforts in sustainability. Its office in India is now 100% powered by solar energy and the water used is processed through its own water filtration plant, while TDP’s card point of sale on its own brand product, is now entirely FSC sourced.

In addition, disposable packaging is considered from the design stage with an agenda to simply reduce, use recyclable components or consider a recyclable alternative.

The office in India has been a vital benefit for TDP with office space of over 14,000 square feet, once the lockdown restrictions were lifted, the team there was able to return to the office quickly with precautionary measures taken and sufficient space for all employees to work safely in a COVID free environment.

“Protecting workers throughout the pandemic and the recovery period is at the forefront of TDP’s strategy,” said director of corporate social responsibility, Lorraine Westbury.

“There are many positives to focus on” Licensing Link Europe is looking ahead to Q4 and beyond with major plans for two of its new signings, Above: Monty & Co has got off to a plus the continued growth strong start on CBeebies and iPlayer. of a Kawaii favourite.

The agency signed up new preschool property Monty & Co earlier this summer, with the show having started well on both CBeebies and iPlayer since airing in July. A number of categories are already in negotiation, with director Ian Wickham telling LSB that reaction to the show has been “very positive”.

The show – scripted by a team of Coronation Street, Brookside and Disney writers – features a family of puppet characters led by Monty the Wallaby, set in a mend, recycle and upcycle shop.

Meanwhile, the Molang brand continues to build in the Gen Z space. GIF views now stand at over eight billion on Giphy alone, and seasons five and six of the show have been given the greenlight. Kawaii is also set to come further to the fore thanks to the upcoming focus on the Tokyo Olympics and Japan in 2021.

Finally, the development of the Phat Kandi licensing programme is continuing apace. Licensing Link Europe is anticipating strong growth in the UK in 2021, following on from US retailers beginning to engage with the property and interest in key categories.

Smiffys boosts licensing team Major dress-up licensee Smiffys has confirmed some key personnel changes, as Sharon Poulter has been promoted to the role of licensing and marketing manager and Chris Isitt is welcomed onboard as an independent consultant.

In her three years as Smiffys’ marketing manager, Sharon worked closely with the licensing team and licensors, developing marketing plans, including promotions and advertising.

In her new role, Sharon’s extra responsibilities will extend to the day-to-day management of the licence team and development of the portfolio, supporting Dominique Peckett, director of product and marketing.

In addition, Smiffys has engaged Chris Isitt to consult on various aspects of its growing licence portfolio and business for EMEA. Smiffys’ director Elliott Peckett commented: “We are delighted to be working with Chris, who has over 21 years of senior management experience in the costume industry and is universally respected. We look forward to his input in this exciting phase for the business in what is already a different industry landscape.”

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For more information or to discuss licensing opportunities please contact us at: penguin.ventures@penguinrandomhouse.co.uk or go to www.festivaloflicensing.com and register for the Festival of Licensing to make an appointment 17

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KIDS INSIGHTS RESEARCH

Inset: Fall Guys sold two million copies on Steam in its first week.

What kids want

Kids Insights takes a look at the new normal within the kids’ ecosystem and how this is impacting on the licensing space.

T

he coronavirus pandemic has fundamentally altered all aspects of our daily lives. Lockdown measures have impacted bricks and mortar retail across the world, putting greater pressure on e-commerce. With the high street’s influence ever-scrutinised postlockdown, physical stores must offer more than just a place to purchase. A focus on experience will be pivotal in the adaptation of retailers in the aftermath of the virus and businesses must work harder to grab attention in order to drive footfall.

A significant number of kids’ favourite toys are branded or licensed products. Parents of preschool children state that Peppa Pig and LEGO toys are the favourites, while Barbie, PAW Patrol and L.O.L. Surprise dolls also rank highly. A shift towards ecommerce means that licensed products have to be readily available at online retailers in order to compete in a saturated market.

The lockdown has given many people the chance to think about their impact on the earth – sustainability has become a more important factor to consider for kids when making a purchase. In the UK, kids who are strongly concerned about the environment are 40% more likely to shop online.

35.8% of parents consider taking care of the

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environment an important value to instill, making them less likely to purchase unsustainable products for their kids. With an abundance of information, in addition to more sustainable brands available in an instant, physical stores will have trouble appealing to a sustainable shopper.

This generation of kids don’t expect to passively consume - they want to co-create and develop content to achieve personalised experiences.

According to our data in the UK, TikTok is the second favourite app for girls aged 6-12, while simultaneously being the most popular newly downloaded app for these kids in the last six months. Other apps with co-creative elements, such as Minecraft and Roblox, are also popular with both boys and girls at this age.

While this is the case of the digital world, the same can be said about offline experiences. LEGO’s fundamental offering is that of a creative and unique experience to the user - its licensed sets range from Minecraft, the most popular game for kids aged 3-12, to Harry Potter, the demographic’s favourite character. 41% of parents want their preschool kids to value experiences over products. To be kids’ number one choice, brands need to develop an ecosystem which is agile – which not only attracts but continues to evolve with their audience to build engagement and experiences.

An immensely popular game throughout lockdown has been Nintendo’s Animal Crossing:

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KIDS INSIGHTS RESEARCH Right: YouTube was the most popular app used by children between March and May. Below: LEGO’s fundamental offering is that of a creative and unique experience to the user.

New Horizons. Since launching on March 20, the game sold 13.41 million copies in its first six weeks. The core experience is centred around encouraging players to create and share. The game’s art style featuring colourful animal characters has prompted users to call for licensed products, such as requests from Build-A-Bear to create soft toys. In response to a viral tweet requesting a collaboration, the stuffed animal company hinted that licensed products could be around the corner. Licensed collectables based on video game characters stand to grow in popularity with the gaming industry. As we move into Q4, there is a new viral sensation. Fall Guys, a game in which players attempt obstacle courses as colourful, customisable blobs, sold two million copies on Steam in its first week – representing a licensing opportunity in downloadable cosmetics.

Kids in the UK are spending more than half a billion pounds (£581m) on apps and in-app purchases every year, presenting an opportunity for licensed digital content in a post-COVID world in the form of skins and cosmetic add-ons for popular games. Fortnite, the second most popular game with kids in the UK, has already licensed imagery

from Disney properties Marvel and Star Wars, Warner Bros’ DC universe and rapper Travis Scott.

Creating content which allows users to express their individuality and interests online creates a deeper connection between kids and their favourite brands or characters.

Masks are something kids are considering to be the ‘next big thing’ following lockdown restrictions easing. Kids want a way to express themselves - branded masks with licensed recognisable imagery on them provide a simple way of doing so as they become an everyday outfit staple this upcoming quarter.

The new normal will force change and innovation in all areas of retail, as we see substantial shifts in how products are marketed and sold.

Direct to consumer models have already grown in prevalence, but following a further decline in high street prominence, it is likely that this sales model will continue to become more popular with companies in the future.

Kids Insights, the global leader in kids’ market intelligence, surveys more than 4,000 children every week, across five continents and 11 countries, and more than 200,000 children a year. It is working with clients to help them define and understand their audiences, plan their Christmas product and media campaigns, as well as tracking, measuring, and evaluating their campaigns through its Brand Uplift solution. To download a complementary Kids Insights report and get access to the demo version of the awardwinning portal, visit kidsinsights.com/lsb.

LICENSING SOURCE BOOK EUROPE 2020

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LICENSEE FEEDBACK

As we move into Q4 and planning continues apace for 2021, LSB catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Left: Mark has seen licensors being open to a lot more opportunities and being more flexible.

Mark Lindsay, licensing sales manager, Park Agencies “The biggest challenge for us as we head towards Q4 and into 2021 is the uncertainty on the high street and what impact this has on the customer. No one knows what restrictions or guidelines will be put into place next, and we know this can change on a daily basis. Q4 is a big quarter for all of us in the industry.

The biggest positives we can take from this year is we have seen licensors being open to a lot more opportunities and being more flexible in the way we work together. Online retail has really thrived in this period and the rise of the older generation becoming an online shopper and changing shopping habits.”

Mel Beer, licensing director EMEA, Amscan “Our key challenges are currently how Halloween will fare now that Boris has banned groups from trick or treating (on top of the restrictions already in place on social gatherings); the potential threat of a further outbreak/lockdown caused by COVID-19; and the unknown factors and anticipated challenges surrounding Brexit.

The biggest positive from this year is the support we’ve seen from our industry colleagues and re-connecting with each other on a human level. There is a real sense of ‘we are all in this together’ as we jointly navigate our way through the challenges that COVID has brought us all.”

Above: Halloween is one of the issues uppermost in Mel’s mind.

Anthony Duckworth, md, Dreamtex

Above: Anthony (pictured left with Andy Downie and Jo Duckworth) celebrating Dreamtex’s Licensing International award win.

LICENSING SOURCE BOOK EUROPE 2020

“The challenges this year have been many - from managing the constantly changing delivery schedules from China as COVID-19 hit, to understanding and working with the individual needs of our customers when the pandemic reached us here in the UK. The high street retailers have undoubtedly suffered the most, while those with a strong online presence have seen sharp increases in turnover. We are all waiting to see how the traditional high street stores will bounce back.

During lockdown and throughout summer, however, we have remained busy and we have been able to win several new licensing contracts, the majority of which will be available for Q4.

All the team have played their part in remaining positive about 2020. A major highlight and positive experience for us was winning a Licensing International Excellence Award in August for our Recycled National Geographic Collection, one of several ethical projects we are working on as we head into 2021.”

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LICENSEE FEEDBACK

Martin Withers, sales director, Pyramid International “The biggest challenge facing our business is uncertainty from the COVID situation in relation to what may happen from a lockdown rules point of view, and what could happen to movie release dates as a consequence.

We are constantly adjusting our plans, but equally we are adapting our products and designs to reflect the changing face of retail. We have a strong and varied portfolio which means we can manage that risk well. Innovation on how we interact with licensors, retailers and consumers is key and we are constantly evolving our strategy.

The biggest positive has been how the Pyramid team has responded to the crisis; productivity and commitment has been really high and we have also moved into new product areas that have seen great success. We have made some brave decisions that will put us in a strong position for Q4 and we will take that momentum forwards into 2021.”

Elliot Peckett, director, Smiffys “The biggest challenge for our business and the wider industry has undoubtedly been the lack of celebrations and events that are able to take place which normally create the demand for our products: festivals, hen and stags, fancy dress parties, sporting events, etc. The entire industry is desperate for a bumper Halloween to maximise the opportunity of it falling on a weekend for the first time in a while. Despite the recent ‘rule of 6’, retailers are remaining positive as there is enormous pent up demand to celebrate Halloween at home. Our retailers have preordered almost the same value of forward order as they did this time last year, so they are still gearing up to maximise a weekend Halloween sales opportunity.

In terms of the biggest positives to take from the year, we made a conscious decision early on in lockdown to say that all the sales team and senior management needed to ring customers and ask “how are you?”. It wasn’t about asking for orders or for bills to be paid, it was just to be there for them and say “we’re all in this together”.

We were the first company to have reps visit stores when lockdown ended and stores re-opened; the goodwill and gratitude we have had back from this has been phenomenal. We’re in our 126th year and you don’t get there by merely being transactional.

It’s about the rapport and relationships that we have managed to build up over the years and that shouldn’t falter because there’s a pandemic. In fact, it has cemented those relationships – we’re a family business and that extends to our customers, as well as our staff.”

Above: Rapport and relationships shouldn’t falter because there’s a pandemic, says Elliot.

Lisa Shand, md, Blueprint Collections

Above: Pyramid’s Stranger Things VHS notebook was a winner at this year’s Stationery Awards. Martin believes the company is in a strong position for Q4.

“Our biggest challenge is anticipating the level of sales on the high street and being able to predict what the growth of footfall will be and, therefore, managing stock holdings to reflect this.

A positive take from the year is that where shopping is convenient - the grocery sector and online for example consumers are still willing to spend. Sales to customers with a strong online presence have been good, and this has shown us more quickly which lines are suitable for this and we have been able to include more of these types of products into our 2021 developments.”

Above: Lisa says a key challenge is anticipating the level of sales on the high street and managing stock holdings. Right: An appetite for consumer products has remained throughout the crisis, says Ben.

Ben Woodman, commercial manager, GB eye “As a company, being able to quickly adapt to the changing consumer habit of online retail has been a huge positive for us. It’s great to see that there has still been the appetite for consumer products even through such difficult times; it’s actually meant that our Q3 turnover for 2020 is well up on 2019.

Our development of in-house and UK manufactured products has ensured we have avoided any stock ordering issues, which puts us in a great position to fulfil demand from retailers through Q4. The pandemic has accelerated the development of our eco products and we are really excited to be launching these later in 2020 and into 2021. The last few months have really highlighted the importance of strong, sustainable relationships with all our partners in the industry.

We look forward to strengthening these as we go into the New Year.”

LICENSING SOURCE BOOK EUROPE 2020

Light Fund 3-Pack Face Covers

Available now at uk. .com

All proceeds raised from the sale of these face coverings will be donated directly to The Light Fund, registered charity no 1145596, which raises much needed monies to fund various worthwhile charity projects that help children, women and men.

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find your fandom

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20-21-23-25 Licensee Feedback.qxp_NEW LSB 2008 GRID 23/09/2020 18:28 Page 3

LICENSEE FEEDBACK

Simon Foulkes, md, Rainbow Productions

Emma Weber, marketing and licensing director, Vivid “The biggest challenge for Vivid was forecasting, learning to navigate new consumer behaviours and be agile enough to adjust marketing campaigns that captivated families at the right time to influence purchase decisions for Christmas.

The positive to take from the past few months is that toys and games remain very much at the forefront of parents’ minds, and sales as we move into the final few weeks of the year have shown that great products, strong licences and enduring brands like Crayola can continue to perform well, even in these continued uncertain times.

We are looking forward to launching Pocketwatch’s Love Diana range to fans of her YouTube channel in S/S21, as well as new innovations in Crayola and building on the successful launch of Vet Squad this A/W.” Above: Emma says Vivid is looking forward to the launch of the Love Diana range in SS21.

“Having now cleared the backlog of costume manufactures, the workshops are now up and running and the whirr of the sewing machines and buzz of the lathes is a Above: Rainbow has adapted its ACE programme for Q4, very welcome return to a says Simon. sort of familiarity.

During lockdown we invested in staff training and redesigned our workshop spaces with two goals - the first being to create COVID protected pods and secondly to increase our productive capacity. Complementing the new space we have also acquired new technology with a view to giving us a long-term global competitive edges. Now the challenge is to capitalise on these investments and create the need in the costume character creation market.

The programme of Adapted Character Engagements (ACE) we introduced in the summer was transformative and put children and their families at the heart of the experiences. Historically Q4 has always been a very busy time for character appearances, but this year with reduced capacities at venues we have had to devise new styles of experiences which maintain integrity and have a quicker customer flow. For this winter we have evolved the ACEs and will be launching a series of character events featuring 4m and 5m inflatable snow globes with the costume characters inside, augmented by the Rainbow Magic Makers who will enhance the activations even further.”

Gilbert Kalani, ceo, Difuzed “The biggest challenge we have faced this year is, of course, to adapt to the constantly changing market which tries to reinvent itself. Market dynamics have been changing rapidly and we have to accommodate that.

Retail environment and the interaction with the consumers had started changing already. Online shopping had started to pick up and the consumers had started demanding more direct interaction with the suppliers. Digitalisation had already been an inevitable fact – COVID-19 has accelerated the process. It has also forced companies to be more effective, creative and adaptive. It also restarted the spark of being an entrepreneur as we have to keep our creative and innovative mind-set.”

Left: The pandemic has restarted the spark of being an entrepreneur, says Gilbert.

new for 2020

new for 2020

© Animaccord, 2008 - 2020 www.mashabear. com

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20-21-23-25 Licensee Feedback.qxp_NEW LSB 2008 GRID 23/09/2020 18:28 Page 4

LICENSEE FEEDBACK

Holly Orton, licensing and marketing manager, H&A “As we plan forward for 2021, price pressure and economic uncertainty must not inhibit our progress on the war against plastics. We will resist the temptation to stay with what is familiar and ‘play it safe’, now is the time to invest in innovation to achieve creative solutions.

Our all-new plastic-free gifts hitting the shelves this September are a huge source of pride and positivity for us. Undeterred by the challenges of the national lockdown earlier this year, the H&A product development team have landed a showstopping range of impactful gifts. The removal of plastic tags, vac trays and acetate windows has provided us with an opportunity to reinvent our packaging approach.

As market leaders in the children’s beauty and bathing category, we know from experience how important it is for shoppers to see product at the point of purchase. For that reason, we have side stepped the use of closed boxes, introducing instead innovative card platforms and folding display trays making our products visible yet secure. With less plastic and more design surface area our gifts are more eye-catching than ever before.”

Above: The progress on the war against plastics must not be inhibited, says Holly.

Andy Oddie, md, Funko EMEA “The biggest challenge for Funko has been managing the COVID-19 impact in a commercially opportunistic way.

But to that end, the biggest positive has Above: Funko has plenty to take forward into the future, been creating new says Andy. demand channels through less affected customers, which we can take forward into the future.”

Danny Schweiger, joint md, Character World “There have been many challenges so far in 2020 and I don’t see them ending any time soon. The biggest concern is, of course, a second wave of COVID with many serious implications to the economy and to the licensing industry in Q4 2020 and 2021.

There is then the implications of Brexit, the recession and the ending of government furloughing support. It’s fair to say that never has there been a Above: “Surprisingly excellent currevulnerability of future more difficult period to predict. challenges, says Danny.

Surprisingly excellent current trading, especially online, is softening the vulnerability of future challenges and is a big positive to build 2021 plans around. The key is to remain nimble and dynamic in the ever-changing entertainment space, while ensuring overheads are under control and to align closely with key licensors and retailers.”

Dan Grant, licensing director, Danilo “I don’t think anyone has enjoyed the past few months, but what it has shown is that we can adapt to change as businesses and as consumers.

While there have been a lot of negatives over the past few months, as a business Danilo has seen many positives with lots of Above: The situation will only growth through online sales and make the licensing community stronger, says Dan. this experience can now be used for the future. The loss of many major movies has had an obvious impact on sales and listings, but the growth of digital TV networks, plus the film slate for 2021 and 2022 should be richer as a result, so we are excited about the future and will work with our licensor and retail partners to deliver great product ranges going forward.

I do believe the whole situation has brought the licensing community even closer together and this will only make us all stronger. And once this situation is all out of the way, we need to have a big party to celebrate getting through it.

Outside of business, the biggest positive has been the quality time spent with my family… situations like this help you to focus on what’s important.”

LICENSING SOURCE BOOK EUROPE 2020

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RETAIL ROUND-UP

Inset: RS No.9 Carnaby is a new permanent outlet.

Word on the street The summer saw a raft of activity, deals and promotions as the retail sector started to get back up and running. LSB takes a look at some of the latest news.

Inset: Sales at Primark are “reassuring and encouraging”.

The Stones hit Carnaby St The world-first Rolling Stones flagship store on London’s Carnaby Street opened in mid September to mass media coverage, with music fans being promised an exclusive mix of collections and collaborations.

The new store – created in partnership with Bravado – includes exclusive new fashion label ‘RS No. 9 Carnaby’.

The band’s albums and single releases are at the heart of the shop’s pulse, while the store’s windows feature a world first soundwave installation. The audio of the beginning of the 1966 hit track Paint It Black is visualised as a soundwave and reinterpreted into a striking red metal sculpture.

Jointly curated by the Rolling Stones and Bravado, the shopfit follows the brand colours of red and black. The glass floor features many of the band’s lyrics, and the fitting rooms are adorned with iconic album artwork.

Inside, there is an exclusive and curated mix of collections and collaborations. The store also introduces ‘Stones Red,’ the official colour from Pantone.

Mat Vlasic, ceo of Bravado said: “RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognised brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

Primark beats sales expectations Sales at Primark since it re-opened have beaten expectations, with parent company AB Foods describing them as “reassuring and encouraging”.

In a pre-closing update for the year ending September 12, AB Foods said that Primark’s cumulative sales since re-opening to the year-end are expected to be £2 billion.

Its adjusted operating profit is now expected to be at least at the top end of the £300-350 million range which was previously advised.

“Since reopening we have seen increasing numbers of transactions driven by footfall,” the statement from AB Foods said. “The average basket size was initially significantly higher than last year, reflecting some pentup demand, and while this outperformance has reduced in recent weeks it remains higher than a year ago.”

Sales at stores in retail parks are higher than a year ago, with shopping centre and regional high street stores broadly in line with last year. However, Primark’s 16 largest destination city centre stores have suffered “significant” decline in footfall, contributing 8% of total sales since lockdown. This compares with 13% pre-COVID.

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Inset: THG’s founder, ceo and chairman, Matthew Moulding.

RETAIL ROUND-UP

The Hut Group floats

Freemans relaunches as digital department store Home shopping retailer Freemans has undergone a rebrand – repositioning itself as a ‘vibrant digital department store’.

A new website and app launched on September 9, with a primetime TV advertising campaign, plus social media activity to follow.

A number of new fashion brands have been added to its line-up – including Quiz, Miss Selfridge and Dorothy Perkins – while licensed and children’s brands on offer include Disney, PAW Patrol and Nintendo.

An exclusive partnership with British designer Julien Macdonald will launch later in 2020 with a spring 2021 collection. Product categories currently covered by Freemans include fashion, beauty, home and garden furniture, Christmas decorations, toys and technology.

“We think there’s never been a better time for launching a vibrant digital department store backed by new product offer and a refreshed credit proposition,” commented Richard Cristofoli, chief customer officer at Freemans.

Online retailer The Hut Group has confirmed its £4.5 billion stock market flotation.

The group – which owns beauty brands such as ESPA, Illamasqua and Glossy Box, plus Myprotein among others – is planning to raise £920m through the sale.

Shares began trading on September 16.

The retailer will use the listing to help fund rapid growth of the business.

“Our intention to float THG on the London Stock Exchange reflects the achievements of the past but also our strong belief in the significant potential for THG in the future,” commented Matthew Moulding, founder, ceo and chairman of THG. “THG has enjoyed strong growth since being founded in 2004, employing more than 7,000 people and establishing a track record of consistent delivery for our customers.

“The brands we own today give us leading strategic positions in prestige beauty and nutrition, powered by Ingenuity, our differentiated proprietary direct-to-consumer e-commerce solution.”

H&M’s star collaboration H&M has revealed a new collection with streetwear brand, Kangol, with BRIT award winning artist Mabel featuring as a co-collaborator.

The 31-piece collection is inspired by Mabel’s style and features both classic and new Kangol pieces, including two co-designed by the singer herself.

Mabel – who won the award for Best British Female Solo Artist at this year’s BRITs – will feature with her crew in the campaign.

Emily Björkeheim, head of design at H&M, said: “Kangol x H&M feat Mabel is a dream collaboration for us at H&M, uniting an iconic streetwear brand with one of the most authentic and genuine young music artists around.

“It’s about that 90s streetwear attitude updated for today, a style that Mabel has made her own.”

Above: The collaboration includes both classic and new Kangol pieces.

IKEA clicks with LEGO

Inset: The new storage solution is called BYGGLEK.

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LICENSING SOURCE BOOK EUROPE 2020

IKEA and The LEGO Group have taken the wraps off their eagerly awaited collaboration – with the two brands joining forces to create a playful storage solution called BYGGLEK. Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe (except Russia) and North America from October 1. A full global roll out is planned for 2020.

There will be four different products in the range – one set of three small boxes, two sets of bigger boxes and one set of LEGO bricks to kick start the experience. BYGGLEK can also be used with any existing and future LEGO elements, as the studs used on the lid and front are part of the LEGO System in Play (which enables children to build and rebuild their own stories).

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RETAIL ROUND-UP

Argos eyes Christmas Argos – which revealed earlier in the summer it would stop publishing its catalogue after almost 50 years - has unveiled its list of top toy predictions for Christmas 2020.

An animatronic doll of The Child from The Mandalorian – affectionately known as Baby Yoda, the diminutive star of the popular Star Wars spin off on Disney+ – is expected to be one of this Christmas’ biggest hits.

Meanwhile, the collaboration between Nintendo and LEGO on the Super Mario Starter Course has also made the list, giving fans the chance to recreate the iconic platform games in physical form, collecting Above: Argos has revealed its top toy picks for Christmas 2020. coins and squashing enemies.

Other licensed brands making the list include L.O.L. Surprise and PAW Patrol.

“With so much time spent inside during lockdown, the nation has rekindled its love for toys, turning to them now more than ever to keep themselves entertained during what has been a difficult time for many,” said Juliet Ward, head of toy buying at Argos. “When we craft the list of our top toy predictions for the year, we always try to accurately gauge the ‘toy crazes’ that are set to make thousands of wish lists. This year it’s heartening to see so many toys that will encourage families to spend time together.”

Below: The Matalan launch was supported with an influencer campaign.

Mothercare’s sustainable model

Matalan’s Elmer success

Maternity and nursery retailer, Mothercare has unveiled its new ‘more sustainable’ business model, which is due to launch later this year.

The new model has been created as part of a plan to ‘modernise and improve’ its commercial relationships, as a result of ‘constructive discussions’ with international franchise and manufacturing partners.

The new ‘more sustainable and less capital-intensive’ business model aims to improve pricing and quality for franchise partners, while reducing financial and operational risk for manufacturing partners.

The new set-up will see franchise partners paying suppliers directly for products and in doing so removing any ‘timing mismatch’ and improving Mothercare’s working capital requirements.

Expected benefits of the new arrangement include improved pricing for franchise partners, which in turn should ‘better incentivise retail sales growth and assist manufacturing partners in reinstating credit insurance for future seasons’.

The update also revealed the contracts had been finalised for the ten-year appointment of Boots UK as Mothercare’s UK and Republic of Ireland franchise partner..

Elmer the Patchwork Elephant‘s licensing agent, Metrostar and licensee, Paul Dennicci have delivered a new first for Elmer with the launch of the classic character’s latest babywear range at Matalan.

The range comprises four pieces including a bodysuit, vest set, dress and bib and features stylish on trend monotone graphics alongside Elmer’s signature colourful patchwork.

Andersen Press, through partner License to PR, supported the launch with a coordinated campaign, inviting a select group of influencers to post pictures of their little ones wearing the range.

Plush from Rainbow Designs, cards from Hype and a puzzle from Ravensburger also featured. The campaign reached over 324,000 people.

Claire Potter, md at Metrostar, added: “Elmer’s messages of friendship and inclusivity are more important and relevant than ever. They mandate us to ensure he is accessible to all, while delivering high quality consumer products. The range at Matalan is an important step in that endeavour.”

Amazon sales soar Amazon continues to be one of the companies prospering during the COVID-19 pandemic, with the retailer reporting its Q2 sales soared by 40%.

The retailer saw sales for the second quarter ending June 30 grow by 40% to $88.9 billion – analysts’ estimates had been $81.24 billion. Meanwhile, net profits for the period doubled to $5.2 billion.

The company also confirmed that it spent over $4 billion on incremental COVID-19-related costs during the quarter.

These included adding additional safety measures at its numerous warehouses and facilities, buying personal protective equipment for its workers and paying a $500 million ‘thank you bonus’ to logistics and delivery drivers.

In a statement, Jeff Bezo, ceo and founder of Amazon, also said that the company created over 175,000 new jobs since March. It is looking to bring 125,000 of those employees into regular, full time positions.

LICENSING SOURCE BOOK EUROPE 2020

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CONNECTING CONSUMERS GLOBALLY FOR OVER 20 YEARS CONNECTING CONSUMERS GLOBALLY FOR OVER 20 YEARS

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The COMPLETE COMPLETE Pop-Culture Pop-Culture Product ProductSolution.

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23/09/2020 12:41

Licensing Awards Vecrorized.qxp_NEW LSB 2008 GRID 24/09/2020 12:08 Page 1

LICENSING AWARDS 2020

Primark Sainsbury’s Argos

BEST RETAILER OF ADULT LICENSED PRODUCTS Amazon Forbidden Planet Game HMV Primark Selfridges

THE RADAR AWARD Wednesday December 16 will see the industry come together virtually for a very special digital ceremony to honour its achievements. And while we cannot celebrate in person this year, as well as the awards’ announcement, the event will include plenty of opportunities to network and have some fun.

“Despite the inherent challenges the on-going period has presented, the brand and entertainment licensing industry has done itself proud on the product, retailing and promotional front and as such it is imperative that we honour this excellence – and this virtual extravaganza provides a safe way of bringing everyone together in celebration,” added Jakki Brown, joint md of Max Publishing.

Ladies and gentlemen, we present to you The Licensing Awards finalists for 2020.

THE UK RISING STAR AWARD This is a Licensing International UK award. The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35.

Archie Harris-Eva, licensing executive of TSBA Group Lauren Hilliard, licensing executive of Warner Bros Anna McArdle, licensing executive of Historic Royal Palaces Jessica Nioncel, licensing manager of The Pokémon Company International Naomi Smith, licensing associate of Mattel UK Sarah Sullivan, retail development coordinator of Forbidden Planet

LICENSING SOURCE BOOK EUROPE 2020

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5) Character.com The Entertainer George@Asda John Lewis Sainsbury’s Argos Smyths

For retailers who have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year

B&M Card Factory F&F Stores The Hut Menkind Nutmeg at Morrisons The Range

BEST OVERSEAS RETAILER For retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK.

H&M Lidl Pull & Bear Uniqlo Urban Outfitters Zara

BEST LICENSED RETAIL MARKETING INITIATIVE This award is for the most creative and effective marketing campaign run in a UK retailer to support a licensed brand or range of licensed products or individual product.

Friends Central Perk Cafe Launch at Primark Manchester

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

Natural History Museum Colour by Nature Campaign at Farrow & Ball

Aldi Amazon Character.com Next

Raymond Briggs’ Father Christmas Thanks Mrs C Campaign at Barbour

Licensing Awards Vecrorized.qxp_NEW LSB 2008 GRID 24/09/2020 12:08 Page 2

LICENSING AWARDS 2020

The Roald Dahl Story Company x Natural History Museum Extraordinary Explorers Campaign at M&S Stranger Things x Primark Wallace & Gromit ‘Christmas at the Click of a Button’ Campaign at Joules

BEST LICENSED PROMOTIONS CAMPAIGN This award is for a creative and effective use of a licence in the promotion of another brand or service.

Paddington On Ice from Hyde Park Winter Wonderland Peaky Blinders The Live Escape Game Experience from Escape Live

Peter Rabbit Afternoon Tea at Le Méridien Hotel (Agency: Penguin Ventures) Roald Dahl’s Splendiferous Summer Campaign with Mr Kipling The Very Hungry Caterpillar RHS Summer Partnership (Agency: Rocket Licensing) 'We're On It' Advertising Campaign with Direct Line (Agency: Born Licensing)

BEST LICENSED LIVE EVENT This award is for a licensed live event where the public needs to pay to participate, either by paying to enter a venue where the licensed event takes place or to participate directly in the licensed event itself. Free-toconsumer experiential marketing events are covered by the Licensed Promotions Campaign award.

FriendsFest and FriendsFestive UK Tour from Comedy Central and Luna Cinema Mr. Men & Little Miss On Stage Theatre Show from Rockefeller Productions

Harry Potter Party Range for Primark from Amscan

The Next Step Themed Workshops from Pineapple Studios London

The Joker Suit from OppoSuits

Shaun the Sheep Farmageddon Glow Trails Events from Forestry England

Peter Rabbit TV Dress-up Range for George@Asda from RH Smith & Son

Wallace & Gromit’s Musical Marvels Show from Carrot Productions

Trolls 2 Dress-up from Amscan International

Beano Time Travellers! exhibition at Mottisfont (Agency: Rocket Licensing) Emoji Kindness Takes the Crown Anti-bullying Campaign with Burger King (Agency: The Emoji Company)

Disney Princesses Dress-up for George@Asda from Christys

By Design

Miraculous Dress-up from Rubies

The Very Hungry Caterpillar – Butterfly Dress-up for George@Asda from Christys

By Design The World of David Walliams Dress-up from RH Smith & Son

BEST LICENSED TOYS OR GAMES RANGE Formula E Panasonic Jaguar Racing GEN@ Car and eTrophy from LEGO System

BEST LICENSED PRESCHOOL APPAREL RANGE (0-5 YEARS) Gruffalo Collection from Cribstar

Friends Central Perk LEGO Ideas from LEGO

Miffy Collection for Next from Dennicci

Horrible Science Kits and Board Game from James Galt & Co

Mr. Men Little Miss Collection from Lil Cubs

How To Train Your Dragon Interactive Hatching Toothless from Spin Master

Paddington Collection for Nutmeg from Dennicci Peanuts Collection from Cribstar

Hey Duggee Wooden Toys Range from 8th Wonder

SpongeBob Collection from H&M

Peppa Pig Playsets from Character Options

Toy Story Baby Sleepsuit Range for Character.com from TDP Textiles

Star Wars The Child Pop! From Funko That’s Not My… Soft Toys and Comforters from Rainbow Designs Trolls World Tour Role Play Range from Flair Just Play

BEST LICENSED DRESS-UP OR PARTYWARE The Addams Family Dress-up from RH Smith & Son

The Very Hungry Caterpillar Range for TU Clothing from Dennicci Winnie the Pooh Baby Range from Tesco

BEST LICENSED CHILDREN’S APPAREL RANGE Barbie Girls’ Apparel from River Island

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LICENSING AWARDS 2020

Frozen 2 Range from Marks & Spencer Harry Potter Mini Boden Collection from Boden Hello Kitty x Liverpool FC from Liverpool FC Peanuts Girls Collection for Next from BM Fashion

Build-a-Bear How We First Met Personalised Book from Signature Gifts

The Elf on the Shelf Food Gifting Range from Kimm & Miller

Hey Duggee Electronic Learning Toys from Trends UK

Friends Toiletries Collection from Mad Beauty

Mr. Men Little Miss At Work from Egmont

May The Thoughts Be With You Giftware Range from Half Moon Bay

Peanuts Nightwear from Aykroyd & Sons

Paddington - The Adventure Series from HarperCollins Children’s Books

PlayStation Collection for Next from Global Licensing

Peppa Pig Range from Penguin Random House

Snail and the Whale from FatFace

Rainbow Hand Puppet Fun from Sweet Cherry Publishing

Toy Story 4 Range from Primark

BEST LICENSED ADULT APPAREL RANGE Barbie Collection from Somerbond Coca-Cola The (Re)Collection from Diesel Friends Collection from Primark The Grinch Collection from Primark Harry Potter Jewellery from Pandora Looney Tunes Space Jam Collection for PrettyLittleThing from Brands In Natural History Museum Collection from Finisterre Peanuts Collection from Lazy Oaf Stranger Things Collection from Primark

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE Aardman Colouring Heaven Range from Anthem Publishing Baby Shark My First Calendar from Danilo Promotions Baby Shark Range from Centum Books

LICENSING SOURCE BOOK EUROPE 2020

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE BBC Earth Calendar and Diary Range from Danilo Promotions Emma Bridgewater Greeting Card Range from Woodmansterne Publications Friends Collection from Danilo Promotions Harry Potter Collection from Moleskin Harry Potter Pop-Up Cards from Cardology Mickey Mouse Disney Pride from Moonpig Peter Rabbit Wrap and Gift Bags from UK Greetings The Tiger Who Came To Tea Range from Museums & Galleries Trolls World Tour Colour Burst Collection from Pyramid International

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE BBC Earth Bottle Collection from S’well Disney Desert Rose Home Textiles Range for Primark from Character World

Natural History Museum Colour by Nature Paints Range from Farrow & Ball Peaky Blinders Drinkware from GB eye Peter Rabbit Signature Collection from Rainbow Designs

BEST LICENSED FOOD OR DRINK RANGE Barratt Dip Dab Ice Lollies from Icefresh Foods Coca-Cola Tic Tacs from The Ferrero Group Downtown Abbey Gin and Whiskey from Harrogate Tipple Gruffalo Snack Range from Organix Original Stormtrooper Chocolate Helmet from Kinnerton Peanuts Confectionery from Asvina Peter Rabbit Chocolate Advent Calendar from Charbonnel & Walker Pokémon Pikachu Party Cake from Finsbury Foods Scooby-Doo Pet Snacks from Fred & Ginger

THE INNOVATION AWARD Aardman Armatures Kit and Accessories from Animation Tool Kit Doctor Who Range Build a Bear from Build-A-Bear Workshop Harry Potter Funkoverse from Funko

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LICENSING AWARDS 2020

Harry Potter Wizarding World Lumos Book Lamp from BB Designs Jena Frumes Loves PS Vegan Cosmetics for Primark from Bravado IT Liquid-reactive Umbrella from Bioworld International Peaky Blinders Premium Men’s Grooming Range from Murdock London Peppa Pig Pancake Day Bundle from Groupe Seb Toy Story Interactive Range from Thinkway Toys

BEST SUSTAINABLE LICENSED PRODUCT This special new product award is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front.

BBC Earth T Shirt Collection from Teemill Gruffalo Organic Clothing Collection from MORI National Geographic Repreve Recycled Bedding Collection from Dreamtex Natural History Museum Clothing Range from Finisterre Rebel Girls Jigsaws from Gibsons WWF Baby and Kids Clothing from F&F Tesco

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5) Baby Shark Bing The Gruffalo Hey Duggee Mr. Men Little Miss

PAW Patrol Peppa Pig Ryan’s World Thomas and Friends The Very Hungry Caterpillar

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12) Barbie Elf on the Shelf L.O.L Surprise!

Miraculous Peanuts Pokémon Pusheen Wizarding World The World of David Walliams

BEST TEEN OR ADULT LICENSED PROPERTY Barbie Emoji Friends Line Friends The Mandalorian Marvel Universe Peaky Blinders Rick and Morty Smiley Originals Stranger Things Wizarding World

BEST GAMING LICENSED PROPERTY Animal Crossing Call of Duty Crash Bandicoot Destiny Fortnite Minecraft Pokémon Roblox Warhammer

BEST FILM LICENSED PROPERTY Frozen 2 IT 2 The Lion King Shaun The Sheep Farmageddon Trolls World Tour

BEST MUSIC OR CELEBRITY LICENSED PROPERTY The Beatles Billie Eilish BTS Hearts by Tiana Little Mix Queen The Rolling Stones

BEST SPORTS LICENSED PROPERTY Arsenal Football Club Chelsea Football Club England Rugby Liverpool Football Club Manchester City Football Club Manchester United Football Club NFL NFL Players Association Rugby World Cup 2019 Tottenham Hotspur Football Club

THE CLASSIC LICENSED PROPERTY AWARD This award is for properties that have stood the test of time (with at least a decade of licensing activity).

The winner joins previous winners in The Licensing Classics Hall of Fame.

Previous year’s winners are Barbie, The Beano, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, The Snowman, Star Wars and Thomas & Friends.

This year’s finalists are: Batman Fireman Sam In the Night Garden Me to You Miffy Paddington Roald Dahl Sesame Street SpongeBob SquarePants Wallace & Gromit

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DOWNES & OUT Inset: John Lewis & Partners is dropping its ‘Never knowingly undersold’ tagline.

Tearing up Right: Start Licensing’s Ian Downes.

Below: Primus is one of the licensees which has adapted well to the current trading conditions.

the playbook

We are entering a new phase in the business of licensing and we have to adjust our thinking, believes Start Licensing’s Ian Downes. The pace, rhythm and calendar of licensing has changed, but let’s embrace new ways of working.

R

eading the Sunday Times recently I was surprised to read that it was reporting that John Lewis was planning to ditch the 'Never knowingly undersold' price promise.

This promise has been running for 95 years and the policy sees the retailer match prices with other bricks and mortar retailers. It has become part of the fabric of John Lewis and its offer. The fact that the retailer is moving away from the promise is explained by the growth in online sales and shopping during lockdown. The promise has become outmoded. In changing times things have to change. Even things that you have taken for granted and have become second nature in business. John Lewis' chairman Dame Sharon White has had to tear up the John Lewis playbook and start again.

This thought process ties in with my own thinking and reflections on the licensing business. I

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think we are entering a new phase in the business of licensing and as such we have to adjust our thinking. The pace, rhythm and calendar of business has changed - one clear example of this is the fact that Brand Licensing Europe has morphed into a virtual event, Festival of Licensing. Start Licensing is participating in the Festival. We may face a steep learning curve about how to exhibit virtually, but we need to be open-minded and to embrace new ways of working.

Some adjustments made during lockdown, many of which were forced on us, have cast a light on new opportunities for licensing. The first of these is the recognition of the value of building and nurturing your own consumer audience and following. Broadly speaking licensing has tended to rely on others, notably broadcasters, to bring an audience and in some respects manage those relationships. The advent of social media and growth in platforms like YouTube has created new opportunities for rights owners to build relationships and to communicate with consumers.

My client Aardman has long focused on community management. It has in-house teams that manage its social media platforms, create bespoke content and develop marketing campaigns.

We have worked with a range of licensees to create campaigns that have either been focused on direct

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DOWNES & OUT

Right: The Roald Dahl, Natural History Museum and M&S collaboration fuses the strengths of all three.

selling from licensee's websites or campaigns linked with ecommerce retailers. This sort of cooperative approach and outreach programme seems to have worked in challenging times, so there is no reason it shouldn't flourish in better times. But it will need management from the rights owner side, but also licensees will have to play their part to make the most of it.

There is a new generation of licensees that are more savvy and agile when it comes to digital marketing. A great example is Moonpig - we have worked with it and Aardman on a number of campaigns and also adapted product offering to reflect current trading conditions. More traditional licensees have started to adapt as well. Licensee Primus, which develops garden statues of Shaun, Timmy and Gromit, worked with a garden centre that remained open online to develop a promotional campaign around the Aardman products during lockdown which resulted in good sell through.

Primus has learnt a lot from this activation and it is a skillset that it can move forward with - arguably a year ago it wouldn't have been looking to broker this kind of retail promotion.

Another area that I think has a lot of potential for licensing to develop further success with is the area of 'collabs'. At the moment I think a lot of these partnerships tend to start and end in apparel.

Some of them seem quite fleeting and to me are about grabbing some headlines. However the principle of working in partnership is a good one and in the 'modern' licensing world there may be a value in nurturing long-term licensing partnerships.

Here a good example of this seemingly working is the partnership between Roald Dahl, the Natural History Museum and Marks & Spencer. Together they have created a children's apparel range which

fuses their strengths and delivers a range that seems to be thriving. It is easy to dismiss partnerships on the grounds you are 'giving up' income, but maybe the time has come to look at them as a way of 'adding value'. But to do this there has to be a gear change in how partnerships are created and managed. One key thing is looking long-term and working to each other’s strengths.

Times are without question tough and challenging, but there will be new opportunities to pursue. I think to succeed in pursuing these we all have to adjust our thinking, be open-minded and be prepared to work in new ways. It is not a time to be complacent or stick to tradition. I would also say it is a time to think of our colleagues who find themselves out of work.

Licensing is a great business to be in when you are in it. Sadly a few people are not currently 'in it' - if you can, reach out and support those people. As well as a time for fresh thinking, it is a time for kindness and consideration.

Above: Moonpig has worked with Aardman on a number of campaigns.

Right: Artist Julie Dodsworth has developed a new floral alphabet which can be used for personalisation.

Design of the times I also think we could and should make more effort on design in licensing. During lockdown we have been working with our clients to develop some new design themes and to revisit assets that we think can work for us going forward. A key point here is thinking about design in the context of product development, but also retail placement coupled with consumer appeal. It sounds simple but it is a good moment to think about where product will be sold and who will buy it. Focused and inspirational design can help sell licensed products.

With Aardman, we have revisited some artwork developed a few years ago for a Visit England campaign and have adapted it to use in licensing focusing naturally on tourist and gift outlets. An immediate win is a new licence with Dean's of Huntly, a biscuit firm which has great distribution in the gift market and which was looking for new designs to spread its net.

Another one of our clients, artist Julie Dodsworth has used lockdown to develop more artwork with an eye on the end user licensee, retailer and consumer. For example she has developed a new floral alphabet that we can then target to personalised product companies particularly those which sell and market online.

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Below: Baby Shark dives from YouTube onto Nick Jr. in 2021.

STATE OF THE NATION: PRESCHOOL & NURSERY

Tot Stars The preschool category has seen a raft of innovation and key reveals over the summer months – from toy success and new signings, through to apparel collaborations. LSB rounds up some of what’s been happening.

Wow Stuff revs up Wow Stuff has turned its attention to the preschool space, gearing up for the launch of its Peppa Pig Clever Car. Arriving in Europe in October – followed by a US launch in spring 2021 – the product includes obstacle avoidance technology which it employs when it detects anything in front of it (such as a cushion, chair leg or other household fixtures), causing it to veer around it, while beeping its horn.

Before setting off the child is challenged with matching the colour of the characters to the colour of the car seats, as well as ensuring Mummy or Daddy Pig is in the driving seat. It also comes with Peppa and George characters.

“We’re thrilled to be working on the toddler-tech category and bringing real innovation to preschoolers in one of the most iconic Peppa Pig play activities,” said Kenny McAndrew, co-founder and head of licensing at Wow Stuff.

Above: The Peppa Pig Clever Car arrives in Europe this October.

Sambro swims with Baby Shark Sambro has secured a deal with ViacomCBS Consumer Products and Pinkfong to create a new range of arts and crafts, novelty and outdoor products for the Baby Shark brand.

The range will include painting sets, doughs and inflatable play products and will hit retail shelves in spring 2021.

“We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark,” said Tony Hicks, ceo at Sambro.

Venetia Davie, vp consumer products UK at ViacomCBS Consumer Products, added: “In 2021 Baby Shark dives from YouTube onto Nick Jr. with Baby Shark’s Big Show, a new animated series featuring an array of new characters, a humorous script and songs that are just as catchy as the original.

“We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”

Jazwares adds CoComelon Moonbug and Jazwares have teamed up for the launch of a toy line inspired by the musical and educational 3D animated video series, CoComelon.

Available on Netflix and YouTube, CoComelon is the number one mostwatched channel on YouTube with over 3.5 billion monthly views. Due to high demand, Jazwares is working with retailers to replenish stock so more parents can access the products.

The line includes a wide array of categories such as plush, vehicles, figurines and role-play.

Key items include the Musical Yellow School Bus (which comes with a JJ figure), Musical Bedtime JJ Doll, Musical Doctor Checkup Set and Family and Friends Six Pack of characters.

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Above: The Musical Yellow School Bus is a key item in the Jazwares range.

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Below: The successful Bing toy line has been further bolstered by 8th Wonder and MV Sports.

STATE OF THE NATION: PRESCHOOL & NURSERY

Bing’s toy bonanza Acamar Films’ hit preschool show Bing is proving to be just as popular at retail as on screen, with recent NPD data listing it in the top ten fastest growing toy licences from January to June 2020 in the UK. Golden Bear’s initial toy line for autumn/winter 2019 proved to be the company’s fastest selling range in years. This has resulted in Golden Bear doubling the number of lines, while key retailers have doubled their listings going into autumn/winter 2020. New lines will include a Bing Lights and Sounds Train, new mini play-sets, plush, figurines and role-play items.

In addition, 8th Wonder’s first range has 11 lines including games, puzzles, shape sorters and pull-along stacking toys. A soft launch with Very and Next proved very positive, while all three lines included in Aldi’s special buy toy event in March sold out. Expanding again for autumn/winter, lines will be available from Amazon, Asda, Argos, Very, Aldi and B&M. MV Sports will launch with three lines in autumn/winter 2020. A Bing Balance Bike, Tri Scooter and 12’ Bike will be available from B&M, Very and Aldi.

Frugi teams with National Trust National Trust has joined forces with ethical and organic children’s clothing company, Frugi, for a new range of outdoor clothing and accessories.

Inspired by the National Trust’s ‘50 things to do before you’re 11¾’ activities and the many woodlands in the charity’s care, the exclusive range includes everything a little explorer needs, according to Frugi – whether they’re building dens, on a welly wander or going on a scavenger hunt.

Designs have been inspired by classic woodland creatures and the iconic symbols of the National Trust including the acorn and oak leaf. The organic and recycled clothing and accessories is aimed at children from 0-10.

“After such a disruptive year for many children, spending time in nature in their garden or parks has proved how important it is for children to engage in nature and the environment around them,” commented Hugo Adams, ceo of Frugi.

“Frugi is proud to support Above: The Frugi designs have the National Trust in been inspired by classic inspiring children to love the woodland creatures and National Trust symbols. great outdoors.

Paddington perfection Rainbow Designs has revealed a new range of preschool toys based on the new TV series, The Adventures of Paddington.

The new range – developed by Phat Mojo and distributed in the UK by Rainbow Designs – has been designed to engage a new generation of fans discovering Paddington for the first time thanks to the TV show.

Arriving in October, the range will feature a deluxe Paddington plush, standing at 33cm tall and wearing his famous red hat and Above: Rainbow Designs is aiming to duffle coat with real inspire preschoolers with the new range. toggles, which can be removed for extra play value.

The range will also feature collectable 22cm soft toys of Paddington wearing his coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series, and a Double Decker Play Bus set.

Zara Grindrod, sales director at Rainbow Designs, said: “The new Adventures of Paddington toy range is all about inspiring preschoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures, as well as creating their own escapades with Paddington.”

Tonies welcomes Peppa Pig Children’s audio system creator, tonies, has teased several big launches ahead of the festive season, with the first being preschool favourite, Peppa Pig. Launching on October 22, the Peppa Pig Tonie aims to engage children in the world of the characters with over an hour of audio. This includes nine stories – such as Peppa Goes on Holiday and George and the Noisy Baby – with a full cast of voices, music and special effects from the TV series.

“We are delighted to announce this latest addition to the Tonie Family, which is sure to excite children and fill their homes with even more audio joy this Christmas,” said Manon Sel, tonies’ UK gm.

“The characters of this hit series join our evergrowing line up of both licensed and Tonie-owned figures and bolster our range of audio content.”

Over 14 million Tonies and 1.5 million Tonieboxes have been sold across Europe since the launch. The brand also has plans to expand into the US. Above: The Peppa Pig Tonie is the first of several big launches for the company.

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With a re-imagining of the hit Octonauts preschool brand, plus new content for Hilda and growing awareness around Chico Bon Bon: Monkey With A Tool Belt, 2021 is shaping up to be a year of further growth for Silvergate Media.

LSB finds out more.

Silver

linings

S

ince it first began airing in the UK in 2010, preschool hit Octonauts has been based in the sea. However, 2021 will see Silvergate Media grow the brand onto the land with a new spin-off – Above & Beyond – and the new series will lead the way into what the company is anticipating will be a busy period of growth.

New characters, a fleet of land-based vehicles - the Terragups - new locations and a totally refreshed style guide will reflect the adventures on land for the first time, Lisa Macdonald, svp content sales and consumer products for North America, EMEA, Australia and New Zealand at Silvergate explains.

“As of now, six seasons have been commissioned that will run right through to spring 2024,” Lisa tells LSB. “The fresh content and brand relaunch will reinvigorate the Octonauts global licensing programme, while continuing to take advantage of the brand heritage and loyal consumer fanbase.

“The land-based missions are the engine for a new consumer products approach as they introduce new play patterns and offer opportunities for creative toy development. I can’t reveal too much, but a new master toy partner will be on board next year.”

At the same time, Silvergate has been building the programme behind Hilda. “The creativity of the series has really struck a chord so it’s up to us to give her growing fanbase more of what they want,” says Lisa.

Season two launches on Netflix later this year, while a 70-minute movie special is in production for 2021.

GUND is the master partner for plush, accessories

FACE TO FACE WITH… SILVERGATE MEDIA

Inset: Chico Bon Bon: Monkey With A Tool Belt has clear toyetic potential.

Bottom: Above & Beyond will see the Octonauts undertake land-based adventures for the first time.

Left: Lisa Macdonald, svp content sales and consumer products, North America, EMEA, Australia and New Zealand at Silvergate Media.

and giftware products aimed at girls and teens, while Spin Master is on board to develop games and Hot Topic is due to release an exclusive Hilda collection online.

The attention grabbing Chico Bon Bon: Monkey With A Tool Belt is also currently assembling partners for a consumer products programme, following its May 2020 global launch on Netflix. Lisa explains: “The show balances strong educational STEM narrative content with really amazing entertainment value. The visuals, the characters, gadgets and animation all have clear toyetic potential.”

It’s certainly been a busy period for Silvergate, with its production teams continuing to keep development of the new shows on track despite the challenges being faced due to the pandemic. On the CP side, Lisa says the company is “really focused” on creating the right momentum for the re-imagining of Octonauts and that it sees “the rest of 2020 as a great runway for our big launch next year”.

“The aim for our CP side is, as always, to make sure each extension and partnership reflects the true core DNA of each brand. We are always searching out partners who share that philosophy. Our goal is to nurture our brands and to constantly consider the long-term implications of each extension,” Lisa concludes. “Of course, it all stems from the content and fantastic story-telling. Everything flows from the creation of unique and innovative shows that both inspire and entertain; all credit to our brilliant production teams. That has always been Silvergate’s first priority and will continue to drive our successes.”

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EARLY LEARNING CENTRE

It was a powerhouse of the high street in the 1980s and 1990s and, following its acquisition by The Entertainer last year, the retail group is now looking to reinvigorate the Early Learning Centre brand, returning it to former glories.

A key part of this will be a licensing programme which is being handled by Riverside Brands. LSB finds out more.

Centre

of attention W

hen The Entertainer revealed that it had acquired Early Learning Centre in March 2019, you could tell that the brand had found its forever home. Gary Grant, founder and executive chairman of The Entertainer, spoke fondly of the heritage of the much-loved British brand and how he, and the team, were looking forward to reinvigorating it for generations to come.

Earlier this year, we got an idea of how that reinvigoration would begin to take shape when the retailer confirmed it had appointed Ashley Holman and his agency, Riverside Brands, to work on a brand extension programme for Early Learning Centre.

“Stuart [Grant] and I had worked previously together for a number of years on a number of key projects, but specifically on developing and building the Nickelodeon and Nick Jr. branded range of toys at The Entertainer into a great success story for both companies,” Ashley tells LSB. “This was the foundation for the conversation and it showed that a strong enough brand name and identity can really resonate on product and with consumers.”

Ashley says that both he and Stuart could instantly see licensing potential for Early Learning Centre: “It is such a recognised brand and with the plans The Entertainer has for it over the coming

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Inset: An Early Learning Centre shop-in-shop recently opened in The Entertainer’s Bullring store.

Below: The Happyland characters will be as important as the Early Learning Centre brand itself in the licensed space, says Ashley.

years, we could instantly see a long-term and scalable opportunity for partners. The style guide is currently in development and as well as bringing the brand and characters to life with fantastic creative, they will also benefit from strong back stories to add to the connection children will have to the brand.”

Advanced discussions are underway on publishing, outerwear, accessories and nightwear, while Ashley sees further scope in bedding, bedroom furniture, stationery and back to school, as well as experiential activity once that area begins to return to normal.

For Stuart Grant, group sourcing director at The Entertainer, the opportunity with Early Learning Centre is “monumental” and he is keen to work with partners which will “love and cherish the brand”.

“The brand is having a huge resonance with young mums now – they were Early Learning Centre children and there is a huge amount of trust there,” Stuart explains to LSB. “People want good value for money, but they are also conscious of the social and environmental cost, while also encouraging their child in their development in the early years.

We’re asking what categories will create awareness and are relevant for Early Learning Centre and how we put the brand at the forefront of mums’ minds.”

Ashley says that it will be “very important” that

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EARLY LEARNING CENTRE

Inset: The brand is performing well online.

Bottom: The Entertainer’s Stuart Grant (left) and Riverside Brands’ Ashley Holman (right) have a history of working together on successful preschool brands.

products are reflective of Early Learning Centre’s core brand values.

“Every category and product format we are looking at will adhere to the Early Learning Centre’s core brand values and brand positioning in terms of quality and customer experience, as well as a creating a fun learning experience wherever relevant,” he says. “There is already a lot of data that has been compiled, so we have clear guidelines and strategy to ensure going into licensed categories enhances the overall Early Learning Centre offer.”

And the brand’s heritage will really help products to stand out on shelf, Ashley believes: “Virtually no other brand in this space has the heritage at its core with multi-generational customers. Overlaid with The Entertainer’s ambitious plans for the brand over the coming years and scope of retail opportunity that already exists and will be developed, we feel this is an exceptional opportunity for partners to build a long-term evergreen licensed proposition.

Early Learning Centre product will always be that little bit different and that little bit better.”

Stuart agrees: “We see huge potential; the shop-in-shop in the Bullring looks phenomenal and is trading well, plus the brand is really big online. There is a huge resurgence back to it and the same love, care and attention goes back into the product. That’s why consumers are responding. There is a huge opportunity in selected categories in licensing that touch on the values of the brand.”

Early Learning Centre: Need to know The Early Learning Centre brand was established in 1972

by John Beale and became a powerhouse of the high street during the 1980s and 1990s, supporting children’s early years development through play.

It was acquired by Mothercare in 2007 for £85 million (when it had more than 200 stores) before The Entertainer made it part of its portfolio in 2019, acquiring it in a £13.5 million deal.

There are now around 600 franchised Early Learning Centre stores around the world including established footprints in the likes of Russia (over 100 stores), the Middle East, Malta, Cyprus, Indonesia, China and Singapore. Notably, it is the biggest toy retailer in the UAE region. A selection of its toys has also launched on Amazon.com in the US. A shop-in-shop in The Entertainer in Birmingham’s Bullring recently opened, while the range is available in over 170 of The Entertainer’s outlets.

“There is a huge amount of awareness across the globe for the Early Learning Centre brand,” Stuart comments.

What is key now, adds Stuart, is getting the right partners, with the right product into the right retail location.

Ashley admits that the preschool market in general in the UK is a crowded one, but both he and Stuart feel that Early Learning Centre is relatively risk free and is “a long-term opportunity that should be around in another 50+ years”.

“We think Early Learning Centre has resonated with a lot of people, is an evergreen brand and attractive because it’s stable,” Stuart concludes.

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MOTLEY CRÜE ARE BACK!!!

LONDON’S CALLING

P U N K

R E T U R N S

A N D

Following the huge success of their NETFLIX biopic THE DIRT, overwhelming demand will see them return to the live stage for the first time since 2015. Never content with doing things by halves, the Hollywood Bad Boys have already sold more than one million tickets for their upcoming stadium tour.

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Since their bio-pic caused a meteoric 350% increase in streams of Mötley Crüe’s music across all platforms, they have gained a legion of new fans, with the 18-44 demographic now representing 64% of the band’s fanbase. The band is ready to deliver on the big stage yet again..

Formed in West London in 1976, The Clash, have influenced countless music artists since their debut single, ‘White Riot’ was released.

Known for their politicized lyrics, musical experimentation, and rebellious attitude, they continue to influence popular culture today.

Highly prolific between ’79 and ’82, they went on to release five albums, The Clash (’77), Give ‘Em Enough Rope (’79), London Calling (double album ’79), Sandinista (triple album ’80) and Combat Rock (’82).

24/09/2020 16:19

For Enquiries: Jens Drinkwater

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Jens@globalmerchservices.com

+44 (0) 207 384 6467

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INDUSTRY TREND: FACE COVERINGS

Cover stars

Inset: MaskClub boasts a vast offering of licensed designs across its US and European ecommerce sites.

Below left: Robert Ling, marketing executive, Pyramid International.

Bottom: MaskClub founder Trevor George, with his wife Morgan and their son, Hudson.

It’s the new must-have accessory that no one saw coming and, while the pandemic has caused much devastation and uncertainty, face coverings are helping to provide licensees with an incremental revenue stream at a much-needed time. LSB covers up to find out more.

I

t’s maybe not the industry trend that we expected to be talking about in 2020, but face coverings have become the epitome of the ‘must-have’ accessory.

With pretty much every country across the globe mandating their use, consumers have quickly moved on from the plain, throwaway coverings, to reusable ones, adorned with various patterns, characters and artwork in a bid to help express their personalities and inject some colour.

US-based wholesale licensed apparel specialist, Trevco was first off the blocks, with ceo Trevor George establishing MaskClub in April solely to provide protective facial wear following the global pandemic. Following success in the US – a million visitors headed to the site in the first four weeks – MaskClub launched in Europe, with the UK being the first port of call, in June.

The company donates 10% of sales to frontline workers in each country a mask is sold, with NHS Charities Together being the beneficiary in the UK. As

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well as individual masks, the company also offers a mask subscription model, where customers receive a new mask every month from their favourite brand.

“It was my wife, Morgan, who first said to me that we should be doing face coverings while we were at home during the first few weeks of quarantine,” Trevor tells Source. “We launched on April 10 in the US and on April 11 we went viral… we had something like two billion media impressions in two months including being on national TV.” MaskClub has licences from Warner Bros.

Consumer Products, DC, Nickelodeon, Universal, WWE and emoji, plus brands such as Hello Kitty, Peanuts, Angry Birds and Crayola among others.

“We reached out to our existing licensors first, so we could take pre-existing art which was already approved for apparel and put it on face masks,” Trevor explains. “Since then, we’ve taken on some new licences and we’re also working with 35 colleges in the US right now.

We wanted to be a destination for licensed face coverings, and we’ve certainly done that.”

In the UK, Pyramid

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INDUSTRY TREND: FACE COVERINGS

International was one of the licensees which quickly pivoted on recognising the increasing need. “We identified early that there was a growing demand for face coverings and wanted to do our part to keep people safe…

Inset: Museums & Galleries has been inspired by key but that didn’t mean they had to be boring,” artworks, while Bravado is supporting the music says marketing community with its executive, Robert Ling. face coverings.

“Many of the face masks available were fairly plain, so we wanted to introduce a face covering that would be both recognisable and eye catching, allowing them to really stand out in-store or online thus providing a chance for selfexpression while staying safe for State of the art those wearing them.”

It’s not just character and entertainment brands which are appearing on face The company is currently working coverings – lifestyle, music, heritage and museum brands are also proving popular thanks to the variety of eye-catching artwork available. with Warner Bros. across its Museums & Galleries, for example, has developed a range showcasing major portfolio, including Batman, works of art and design. The range offers 12 different designs: William Morris’ Superman, Wonder Woman, Strawberry Thief, Edward Lear’s Birds and Owen Jones’ Moresque from the V&A; mineral designs and dinosaurs from the Natural History Museum; Turner, Friends, Rick and Morty, ScoobyMondrian and Norman Adam’s Rainbow Painting from the Tate Gallery; and The Doo, Looney Tunes and Harry Great Wave and Cranes by Hokusai from the British Museum.

Potter. It has also added face Meanwhile, Bravado launched its ‘We’ve Got You Covered’ ecommerce site in April, offerings fans reusable, washable, cloth face masks, made in partnership coverings for the Steven Rhodes with artists across the Universal Music Group family. All net proceeds are licence, plus Pac Man and remains supporting the music community through various charity partners. open to future opportunities.

TruffleShuffle has been working with Pyramid – as well as BWI and welcome when you can’t express it in a smile.”

Difuzed – across a range of licences on reusable Just like any trend, no one knows how long-term face coverings. “Initially the masks went crazy when business will be in the category. For MaskClub, face the regulations were first imposed,” Lucy Cornish, covering designs will continue to be refreshed, just like buyer at TruffleShuffle, tells LSB. “Sales have any other apparel range. “We move with the times,” continued to be pretty strong. I think keeping the says Trevor. “We’re working on packs of five masks, so offering refreshed with new designs is key as people one for every day in terms of school or work, plus may have stocked up early on out of necessity. coverings that go with Halloween costumes and Wearing a mask can look a little intimidating to holiday masks for example. It’s now others and isn’t necessarily just business as usual. something most of the “I don’t think next year is population are used to seeing. going to be any different “I think incorporating fun from right now, there elements such as slogans and will be ebbs and flows wacky or nostalgic designs [in demand] sure, but I on face coverings definitely think there’s at least eases this a little. The Friends’ another 18 months,” he ‘How you Doin’?’ mask was concludes. genius as it kind of gives a warm (and funny) Inset: Pyramid is working with WBCP across its portfolio including Scooby-Doo and Friends.

LICENSING SOURCE BOOK EUROPE 2020

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IP SURGERY

At times, the Brexit Battle Bus seems to have been careering along, out of control and driverless. With so many back stops, back ups and back downs, it’s been a bumpy ride. But, while the brakes may have been on for most of this year, come January 1, 2021, the UK will not be in the EU. Victor Caddy, director at IP specialist Wynne-Jones, outlines what our industry needs to know.

Driving blind?

W

hile the world has been fighting a pandemic, the clock has been relentlessly ticking down on Brexit. The UK has already left the European Union, and we are currently in a Transition Period that will end on December 31, 2020.

After that, we are free-wheeling and, if you are involved in licensing, now is the time to dust off your Brexit driving licence and hone your off-road skills.

A licence agreement is an intellectual property agreement – a partnership between a brand owner and a manufacturer. We know how Brexit is going to affect IP generally, but how it’s going to affect IP agreements is much more of a blind bend in the road.

On the grid, things seem clear enough. The UK Intellectual Property Office has adopted an underlying principle throughout its approach to Brexit, which is that no one should lose any rights after Brexit that they had before Brexit. A licence is a right. It is a right to do something that otherwise would be an infringement. So, the UK IPO has said that existing licences of EU trademarks and designs will continue to have effect in the UK after Brexit.

But, the problem with black ice is that you don’t see it until you are on it.

Say you have a licence agreement that refers to an EU registered trademark. After December 31, 2020, that EU trademark will cover the 27 remaining member states of the EU, but not the UK. Instead, there will be a new, proudly independent UK trademark.

But the UK trademark will not be mentioned anywhere in the licence.

What’s more, the UK trademark can be cancelled, assigned, licensed or renewed separately from the original EU one. This is a slippery slope for licensors.

Every merchandise licensing deal is based on the understanding that

Inset: As the end of the Brexit transition period approaches, it’s time to hone your off-road skills for what’s to come.

Below: Victor Caddy, director, Wynne-Jones

the licensee’s use of the licensed trademark will not subject the licensee to any claims of trademark infringement, or to any claims that the rights in question belong to, or have already been licensed to, someone else. The licensor will usually be required to make representations and give warranties to this effect in the licence agreement, and to indemnify (i.e., insure) the licensee against any financial liabilities it may incur should someone bring a claim against it for its use of the licensor’s rights. Brexit means the wheels could come off and fly in different directions.

And then there’s the worry of the dodgy sat-nav. Do you really know where you are? Lawyers and trademark attorneys in the EU never envisaged a country like the UK leaving the EU (Greenland left in 1985, but only when it was granted home rule by Denmark). However, in modern times they did see eastern European countries join - in 2004, 2007 and 2013. Since then, in case other countries join, EU lawyers have often tried to future-proof licence agreements by using wording like “the territory of this agreement shall be the EU as constituted from time to time". But think for a moment what those words mean if a country leaves the EU. The EU as constituted on January 1, 2021 will NOT include the UK. We anticipate many a whiteknuckle ride in the months ahead. But, at WynneJones we all have our Brexit Advanced Driving Licences so, if you need a steer, we’d be happy to jump in the driving seat.

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STATE OF THE NATION: PUBLISHING

By the book With books making up a significant part of Christmas gift giving, the licensed publishing category is optimistic of a strong end to the year. LSB looks at some of the latest activity.

Funding success for NSPCC The NSPCC has confirmed the success of its crowdfunding campaign which has raised funds to create a Pantosaurus story book to help schools and families have simple, yet vital, conversations that can help keep children safe.

Pantosaurus is a bright yellow friendly dinosaur that helps parents, carers and teachers #TalkPANTS to help support children to recognise what abuse is and how Above: Pantosaurus will be they can speak up. appearing in his first story book.

The new story book will be a huge boost for the dynamic, pants-wearing dinosaur’s mission to share his important message. The first Pantosaurus story book will be a fun, visual way to help guide schools and families though difficult conversations in a simple and child-friendly way.

The ambition is to get the Pantosaurus story

Above & below: Little Brother Books is confident of retaining its position as the UK’s number one annuals publisher.

Little Brother Books looks ahead Little Brother Books is heading into its key Christmas selling season in “good shape to retain our position as the UK’s number one annuals publisher for the third consecutive year,” md Matthew Reynolds has told LSB. This year’s offering of 13 titles includes the addition of three exclusive new brands, best-selling gaming annuals, plus properties from the world of sport, toys and children’s entertainment.

Matthew also stated that he is “very optimistic” about 2021 “although we appreciate it needs to be a year of recovery and consolidation for suppliers and retailers alike.”

He continued: “We are already expecting the popularity of our gaming annuals, as well as World of Dinosaurs by The Natural History Museum to continue, with the number of retailers supporting these titles growing year on year.

Similarly, we are delighted to see that O.M.G. and Kindi Kids are building momentum and we are confident that 2021 will be a big year for these brands with our retailers, as well as the launch of 44 Cats into our category.”

The company has also been working on various new formats to build on its market offering and “further disrupt other areas of licensed publishing”, Matthew promised.

book into every primary that they visit, providing an essential resource.

The licensing programme for Pantosaurus is launching with Edutainment Licensing at next month’s Festival Of Licensing.

PRH adds Bluey BBC Studios has named Penguin Random House as the master publishing partner for its hit preschool series, Bluey.

PRH now holds global rights in all languages (excluding China and Chinese language) to the titles for the Ludo Studiocreated Bluey.

The first three titles – two storybooks and one activity book – will arrive in the US on October 20.

In the UK, Bluey books are expected to hit retail in the second half of 2021, following the show’s roll out on Disney+ in the region. Other regions will then follow on afterwards.

“We are thrilled to be publishing Bluey and bringing a bit of the Australian sunshine to the UK,” said Francesca Dow, md at Penguin Random House Children’s. “Bluey has a unique charm that appeals to children and adults alike. Her stories are full of boundless energy, brilliant adventures and fun and, most important, are rooted in family experience, which is why they’ve been such a hit with viewers so far.

“We are excited by the unparalleled success in Australia and look forward to creating the same sensation here in the UK. Our wish is for all young children and families to fall in love with Bluey, as we have done.”

Left: The books will launch in the US in October and in the UK in 2021.

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STATE OF THE NATION: PUBLISHING

Macmillan steams ahead Hornby has joined forces with Macmillan Children’s Books for a new official partnership.

The tie up is celebrating the launch of the second book in Macmillan’s Adventures of Trains series – Kidnap on the California Comet.

As part of the partnership, a special Hornby/Macmillan webpage is now live at hornby.com, with visitors being able to meet the authors (M.G Leonard and Sam Sedgman), read about the two Adventures on Trains stories, listen to extracts from the series, download activity sheets and enter a competition to win the books.

A special event with the two authors is also being planned for later in the autumn.

Both companies are also working with ten UK independent book stores, which are stocking the book and also have a special Hornby window display in place featuring its Industrial Freight train set.

The partnership will continue in the lead up to Christmas and into 2021 to celebrate the launch of Murder on the Safari Star, the third book in the series.

Below: Axel Scheffler is among the artists who have contributed to the auction.

Charitable monsters Some 40 illustrators have channelled their inner monsters to take part in a charity auction celebrating 40 years of David McKee’s Not Now, Bernard.

Publisher Andersen Press has partnered with Action for Children on the auction, which has seen artists including Rob Biddulph, Posy Simmonds, Chris Riddell, Lydia Monks, Axel Scheffler, Marion Deuchars and Tony Ross bringing their inner monsters to life.

In addition, the auction also includes art from mentees from Pop-Up Pathways Into Children’s Publishing, a two-year programme for illustrators from backgrounds which are underrepresented in children’s publishing.

Discover Children’s Story Centre in East London is sharing the artwork with its visitors in an exclusive exhibition of 35 pieces.

The exhibition will run until November 2, with the artwork then being sent on to the winning online bidders.

Above: The Hornby tie-up is celebrating the launch of the second book in the Adventures of Trains series.

Bing unboxed Kennedy Publishing has teamed up with Acamar Films for the launch of a new concept for its preschool brand, Bing.

Box of Bing is priced at £3.99 and packaged in a branded carry case. The six-weekly title is aiming to appeal to consumers looking for reduced plastic, value for money, educational support and creative content.

The fully branded carry box packaging features a 16-page craft magazine, a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and lots of creative gifts, from paint pots and crayons to cookie cutters and craft supplies.

Bing will also feature on arty and educational activity spreads as part of Kennedy Publishing’s compilation titles, Busy Time and Get Busy.

Sophie Rowlands, licensing director at Kennedy Publishing, said: “We are delighted to be partnering with Acamar on a brand new magazine product that has really excited retailers.”

Below: Box of Bing is aiming to appeal to consumers looking for reduced plastic.

LICENSING SOURCE BOOK EUROPE 2020

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FESTIVAL OF LICENSING

Access all

Inset: Festival of Licensing is a four-week celebration of the global industry.

areas

October 6 sees the kick off to Festival of Licensing, the four-week celebration of the global licensing industry organised by Informa Markets. And, while a virtual event can’t replace face to face contact, vp licensing Anna Knight tells LSB why it’s an alternative that can deliver results right now.

C

atching up with Anna Knight, vp licensing, four weeks out from Festival of Licensing she tells LSB that “it’s been 100 miles an hour for everyone involved” at Informa Markets.

And it’s no wonder – back then, the team was about to hit the 100 exhibitors mark (as LSB went to press this figure had been surpassed), with around a third of those taking part in all three regional events and Anna was expecting the majority of exhibitors visitors usually see at Brand Licensing Europe to be at Festival of Licensing.

“The feedback from the industry has been amazing,” Anna tells LSB. “Everyone has been really positive and supportive. My hope when we transitioned to virtual was that exhibitors would consider the benefits of this new platform and create some truly immersive and creative experiences that simply wouldn’t have been possible offline. I’m delighted to say, that’s exactly what they’ve done, and I couldn’t be more

Inset: Anna Knight, vp licensing, Informa Markets.

Right & far right & above right: BBC Studios, Penguin Ventures and Acamar Films are among the companies embracing the virtual booths.

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excited to see it all come together.”

As well as Europe, the event also includes specific weeks targeting Asia and the Americas, meaning it is certainly an ambitious project.

Anna continues: “When we organised Licensing Week Virtual in June, we quickly realised that it wasn’t possible to host a global event on one time zone, yet our brands have global coverage and resonance so we wanted to organise an event that would serve all our markets with amazing content and networking opportunities.

“By launching Festival of Licensing, we will have regional-specific events that really work for those markets and the customers they serve, and it means we can host live content specific to each market’s time zone, which is much more convenient for our attendees. So, BLE is about doing deals within the European licensing industry, in the same way that our Asian events are about licensing in China, or licensing in Japan. They’re very market specific.”

Anna and her team are targeting 15,000 visitors in total over the course of the Festival – which runs from October 6-29, beginning with Europe (6-8),

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FESTIVAL OF LICENSING

then Asia (14-15) and the Americas (20-22), and culminating with the Licensing Leadership Summit Csuite conference (28-29). The visitor split is expected to be around 40% licensee, 33% brand owner/agent, 15% retailer, 8% professional services and 4% advertising, creative or marketing.

Following on from the success at Licensing Week Virtual in June - where almost 3,000 meetings were pre-booked - the popular Matchmaking service will be replicated for the Festival.

“At Festival, attendees will have thousands of opportunities to meet, do business and strike deals in the Festival Matchmaking Service, enabling both pre-planned online video meetings and impromptu drop-ins within exhibitor booths,” explains Anna.

“Retailers and licensees will be able to request an unlimited number of meetings with exhibitors. IP owners, agents, consultants who choose to attend, but not exhibit will be charged a nominal fee to request meetings using the service. There is also a drop-in video meetings function during the event to catch those that they may have missed.

“It’s important to mention that Matchmaking is event-specific, and attendees will only gain access to exhibitors exhibiting within that territory event.”

Anna is hopeful that both exhibitors and attendees will really maximise the Festival platform and what’s on offer.

“The big lesson we learnt [from Licensing Week Virtual] is how much time we need to spend

educating customers so they can maximise the potential of the virtual environment: how exhibitors can make the most of their online presence, and how attendees can use the platform to make connections,” she says. “We’ve made huge improvements to this for Festival, including holding a series of webinars for exhibitors and visitors. Our customer services team is also reaching out to all exhibitors to lend a hand.”

Ultimately, of course, Anna wants the Festival to deliver ROI to exhibitors and attendees most of all: “I’d like them to be able to have productive conversations using the matchmaking meetings service; I’d like them to be able to access the content both ‘live’ and at a time that suits them and gain something from those sessions; I’d like them to have some fun through our evening events and take a break with Community & Wellbeing.”

Anna concludes: “Most importantly, I’d like everyone to embrace virtual and realise that although it can never replace face to face contact, it’s an alternative that can deliver results right now.”

License to Move Sponsored by ViacomCBS Consumer Products, License to Move is a global charity fundraiser designed to get the industry moving forward and giving back.

Individuals and teams from within the industry are invited to make a donation and pledge to move a combined distance of 19,663km. This equates to almost halfway round the world (that’s 40,075 km, by the way) and the distance from London to Shanghai then on to Las Vegas – the locations of Brand Licensing Europe, Licensing Expo Shanghai and Licensing Expo, the three regional events powering the first three weeks of Festival of Licensing.

Donations will be split equally between three charities - The Light Fund, Magic Wheelchair and the Licensing International Small Business Global Grants Fund. The team is encouraging everyone to tag photos and videos of their ‘moves’ with #licensetomove on social media as soon as they have pledged.

Highlights will then be posted on the Community & Wellbeing page on www.festivaloflicensing.com.

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Your

Below: Trend Bible has created a mini-series aiming to teach retailers how to use trends to spot the early signs of change.

Festival line-up

LSB takes you backstage to rub shoulders with some of the stars topping the bill across the four-week Festival of Licensing… and not a muddy field in sight.

A

s part of its aim to be the most inclusive global licensing event to date, Festival of Licensing has put together a healthy mix of keynotes, conference sessions, exclusive retail content and even some workout sessions for the industry to get involved with.

The Smiley brand, the world’s biggest retailer Alibaba, plus brand management, brand owner and marketing company Authentic Brands Group have been revealed as the first keynotes for the Live Stage agenda.

Smiley founder and ceo, Nicolas Loufrani, will open the Festival and kick off the event’s Europe content; Alex Tsai from Alibaba/Alifish will take the centre stage for the first day of the Asia week; while ABG’s Jarrod Weber will headline Day One of the Americas week.

In addition, John Leonhardt from Crunchyroll (the Live Stage

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sponsor) will keynote the America’s second day of content with a lively discussion around anime, while Joan Carrera Lopez from F1 and Team GB’s Tim Ellerton will take part in a sports industry keynote panel on Europe’s second day.

In addition, Festival will also include educational content from event sponsor Licensing International and a host of on-demand regional sessions.

Those already confirmed as speakers or panellists at time of press for Europe include Dan Amos, Difuzed; Nikki Samuels, Factory; Ashley Holman, Below: As well as having an exhibitor presence, Pink Key Licensing’s Richard Pink will also be moderating an on-demand panel session on building a long-term programme and what licensors need to do.

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Left: Some familiar faces from ViacomCBS Consumer Products will be popping up in the Community & Wellbeing area.

The Retail Stage Riverside Brands; Gabrielle Sims, FatFace; and Richard Pink, Pink Key Licensing.

“To have businesses of this stature, who are globally known and respected throughout licensing and beyond, headlining on the Festival of Licensing Live Stage is phenomenal,” enthuses Anna Knight, vp licensing at Informa Markets. “We couldn’t have asked for more. It’s going to be an incredible line-up with some truly inspirational sessions and can’t-miss educational content.”

License This - The Finalists Six brand designers have been shortlisted for this year’s License This! final – due to take place live online during Festival of Licensing at 10am (BST) on Thursday October 8.

Three brands have been shortlisted in each of the Character & Animation and Brand & Design award categories.

Character & Animation finalists: George Mackay, eejits (Creature Aided Design) Anthony Williams, WhamBlam! (Taoa Studio) Siobhan Harrison, Foxglove Fairies (Siobhan at April Rose)

Brand & Design finalists: Louise Bell, Louise Bell Art Danelle van Eeden, Kos-Kos Tracey Colliston, Owls Nest (Ginger Betty) This year’s two License This! winners will receive a free exhibition stand at BLE 2021, one year’s Licensing International membership, PR support, plus invaluable advice from the panel of industry experts.

In addition, all finalists will receive legal consultation from competition sponsor Wynne-Jones. Previous entrants – both winners and finalists – have successfully signed lucrative agent and licensing deals.

A key component of BLE is the retail element, and the Informa Markets team has worked hard to ensure that this is replicated at the Festival.

Three partners will deliver on demand, never-before-seen content including: a Trend Bible mini-series aiming to teach retailers how to use trends to spot the early signs of change and ensure they are in the best position possible to engage future customers; advice from Julia Redman at Buyers Eye on how retailers can enter the world of licensing and make it work for them; plus five short minidocumentaries featuring usable insights from Kids Industries which will also unveil primary research specifically undertaken for the Festival, exploring consumer attitudes to the new retail landscape from France, Germany, Spain, Italy and the UK. “The changes to the retail landscape are seismic and families are feeling the pinch,” says Gary Pope, md of Kids Industries. “But entertainment is the thing that, in times of difficulty, keeps a family together so there are reasons to be cheerful, it’s just a case of knowing where to look for them. The Kids Industries’ series will share never-beforeseen fresh data and insights that are applicable and usable in the ever-changing world of retail and licensed product.”

In addition, live ‘Ask Me Anything’ sessions will be running, giving retailers the chance to ask a panel of experts anything they need to know about brand licensing and retail. European experts include: Julia Redman, Buyers Eye; Ruth Golightly, Asda; licensing executive Angeles Blanco; Dave Collins, PowerStation Studios; and Bethan Garton.

Retailers already registered to attend Festival of Licensing include Asda, Zara, Target, C&A, Selfridges, Tesco, Walmart, Forbidden Planet, Pottery Barn, Calzedonia, Oasis, Cath Kidston, Hamleys, Moonpig, Next and The Entertainer.

Meanwhile, the 2020 Retail Mentoring Programme is welcoming those from many retail brands, including Ann Summers, Asda George, Bubblegum, character.com, Dreamland, El Corte Ingles, Halfords, Joanie Clothing, John Lewis, Marks & Spencer, Morrisons Nutmeg, Sainsbury’s Argos, Sainsbury’s Tu, Selfridges, Tesco, The Entertainer, The Very Group and Vendula London.

The Community & Wellbeing Stage “Surviving through COVID has been incredibly challenging for many - whether financially, physically or emotionally - and it’s important that Festival both acknowledges this and provides meaningful support where we can,” explains Anna.

To this end, the Community & Wellbeing programme – of which charity initiative License to Move is part (see pages 54-55) – is being sponsored by ViacomCBS Consumer Products and will aim to provide complementary elements to the business strands.

The online programme will include exclusive wellbeing sessions brought to you by ViacomCBS Consumer Products. Family friendly dance and yoga will draw from popular Nick Jr. exercise videos, with festival goers being encouraged to take a break to have fun and exercise with their kids. Meanwhile, a retro workout class will feature iconic MTV products with a soundtrack that celebrates the classic MTV of the 1980s and 1990s, while also showcasing the MTV Move pro-social initiative.

A self-care expert from the ViacomCBS Wellness studio will also share easy tips on nutrition, sleep and exercise, as well as showcasing some funny moments from characters ‘practicing’ the same habits. The session will end with a guided meditation and a chance to unwind.

On top of this, festival goers will be able to take advantage of business mentoring and clinics offering legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.

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Q4 HIGHLIGHTS

It may not be the final quarter of 2020 that we all envisaged, but there is a raft of activity which is still being planned by licensors and agents as we head towards the end of this extraordinary year. LSB takes a look at some of what’s on the cards for the remainder of 2020 and into early 2021.

Quarter

masters

Above: Festival of Licensing marks the first showcase since Hasbro acquired eOne and properties including PJ Masks.

Major milestones

year, with Power Rangers: Dino Fury journeying back to the core roots of the brand. A new global Hasbro will be taking full advantage of October’s brand theme for Peppa Pig – Peppa’s Adventures – Festival of Licensing. will be kicking off in 2021.

Plans for milestone anniversaries – including New series premieres will be rolling out for Ricky the 35th anniversary of Transformers in 2021 and the Zoom throughout the 85th for Monopoly, beginning Friends united year, with the consumer in Q4 2020 – will be high on As 2020 moves into 2021, products programme the agenda, while it will also friendship will be even also being mark the first showcase since more at the core of Sanrio’s strengthened across Hasbro acquired eOne. activities. Sanrio will give the spotlight to more of its the region. This will NERF will lead the characters beyond Hello follow the phased presentation slate. The Kitty. The Mr. Men and Little rollout of toys in all key franchise will benefit from Misses are turning 50 in markets in 2020, as significant above the line 2021, with a fun filled secondary categories investment in 2021, with soon year full of marketing Above: The Mr Men and Little activities, celebrations and will be available from to be revealed experiential collaborations. The brand will Miss brand is turning 50 in 2021.

SS21. marketing initiatives also be introducing two new characters to the 90+ Finally, a robust plan is promising to bring the brand strong cast and - for the first time ever - asking the public to vote for their favourites. in place for PJ Masks to life ‘like never before’. which will be boosted The My Little Pony world of by series four (launching in Q4), the Disney+ roll out Equestria will be expanding to introduce a new in multiple territories and the series five global launch generation of ponies to a new generation of fans, coming in 2021. In a first for the company, Hasbro will with an all-new computer-animated theatrical be launching its first toy range for the brand with a release arrives in September 2021. core range of new products hitting retail for AW21.

Season 28 of Power Rangers will also debut next

Classic characters

Below: A Shaun the Sheep festive special is going into production for 2021.

Aardman’s Shaun the Sheep brand continues to flourish, with the new season enjoying a strong launch on Netflix. A new festive half hour special is also due to go into production for Christmas 2021.

Brand teams continue to focus on licensing programmes for Shaun the Sheep and for Wallace & Gromit, now embarking on a whole new tech driven interactive story in The Big Fix Up. Preschool favourite Timmy Time and Aardman’s original clay hero Morph also returns with a brand new longer format production for Sky Kids - The Epic Adventures of Morph - later this year.

Recent and renewing partners include Vivid and Aurora for toy; Anthem and Ladybird Education for publishing; Fila and TruffleShuffle for apparel; Funko and Moonpig for gift; Vice Press and Pin Box Limited for art and collectables; Yeo Valley and Dean’s of Huntley for food and beverage; and Playpress models for craft.

In addition, the eagerly awaited Chicken Run sequel, plus new IP, Robin Robin are also on the slate.

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Preschool perfection

Right on Time Time Lord Victorious marks the first time that BBC Studios has brought together licensees to tell a new Doctor Who story on multiple platforms. Penguin Random House, Doctor Who Magazine, Titan Comics, Escape Above: A host of licensees are Hunt, Big Finish Productions, involved with Time Lord Victorious.

Eaglemoss Hero Collector, Immersive Everywhere, Escape Hunt, Maze Theory, BBC Books and BBC Audio all unite to tell an epic adventure.

Hey Duggee was the most watched children’s show on iPlayer during lockdown, while toy sales are up 148%. Existing partner TDP and Aykroyd recently signed daywear rights and Amscan International partnered for dress up and partyware. A new deal was inked with Fiddes Payne for cake mixes, and Finsbury is launching a new Hey Duggee cake in Q4.

A carbon neutral BBC Earth bathroom range, inspired by Blue Planet II, will debut in Boots this Q4.

BBC Earth: Animals, an interactive family board game that features clips from the TV Series’ narrated by Sir David Attenborough, also launches at retail in Q4.

Magic moments

Acamar Films’ Bing is now broadcast in 130 territories worldwide and the property also continues to build on its CP success.

Master toy licensee Golden Bear enjoyed a sell-out success last year Above: Bing is in the top in all launch markets (including ten fastest growing toy the UK, Italy, Poland and Benelux). licences according to UK NPD data.

Bing is in the top ten fastest growing toy licences according to UK NPD data (YTD June 2020 vs 2019) and key toy retailers have doubled their listing support for AW20.

With seven new UK partners in 2020, category expansions include both wooden and wheeled toys from 8th Wonder and MV Sports respectively – and within home, The Beautiful Game with stickers for children’s bedrooms. This autumn will see the introduction of playsets to the Golden Bear toy range and apparel partners will continue to widen Bing’s retail footprint across both toddler boys and girls.

Bing was the only licensed character selected by the World Book Day organisation for 2020, driving Bing’s Splashy Story to number three in the overall UK Book Chart in March. Recently released publishing has benefited, including musical book and new monthly magazine from Redan.

Right: Pip and Posy is based on the million-selling books from Axel Scheffler.

Since bringing its licensing operation in-house last year, Magic Light Pictures has secured a raft of new deals for The Gruffalo. Wow Stuff has signed as master toy partner, with an imaginative range of figures and play-sets due in January. Other new licensees include Micro-Scooters (scooters/helmets); Asmodee (a Gruffalo version of Dobble, the UK’s best-selling card game); Visage (craft printed fabrics), Robert Fredrick (stationery, gifts and games); and Playpress (buildable eco friendly playsets).

There have also been renewals for two of the Gruffalo’s biggest, longest-established partners, Aurora and Sainsbury’s and multiple licensees in Italy, Germany and Australia.

The pandemic also inspired a large push to social, with the company refocusing attention online, creating new activities to engage fans at home via @MagicLightPics – resulting in a 30% increase in its following to date.

Zog and the Flying Doctors will premiere on BBC One this Christmas, while Pip and Posy – a new 52 x sevenminute series based on the million-selling books from Axel Scheffler – is in production for summer 2021.

On the River

Above: ZURU Rainbocorns has gone from

strength to strength.

Busy Riverside Brands has spent much of 2020 steadily building its portfolio.

ZURU Rainbocorns has gone from strength to strength in recent months, with the core toy offer supported across all major mass market retailers and initial licensed product sales being positive. Over ten licensees in EMEA will bring product to market this autumn/winter.

Cyber Studios’ Gigantosaurus is already a hit at retail with books and video games, while master toy partner Jakks is due to launch trade wide in spring/summer 2021, supported by key categories such as apparel. Brand awareness will also rise by the end of this year thanks to a broadcast platform across Disney Jr, Tiny Pop, Disney+, Netflix and YouTube.

Hurrah for Gin also continues to make parents laugh during these turbulent times, with products in the gift category due to launch in 2021.

In addition, Riverside Brands is also busy building programmes for Rugby League World Cup 2021 (see page 108) and the Early Learning Centre (see pages 42-43).

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Pups, fashion and music Heading into the key Christmas period, several retail marketing campaigns are in place to drive sales both online and in-store across ViacomCBS Consumer Products’ portfolio. One key multi-brand campaign - Winter-Funderland - includes watch and win on-air activity, amplification across the Nick Jr fan club, plus social channels to support PAW Patrol, Ryan’s World and Baby Shark.

After a successful launch on channel and at retail this year, PAW Patrol Dino Rescue will continue its race into Q1 2021, with the release of Moto Pups, a new PAW Patrol thematic launching in March 2021 on Nick Jr. alongside a line of Spin Master toys before the summer Above: Moto Pups is theatrical release of PAW Patrol the Movie by Paramount. the new PAW Patrol Early 2021 will see the culmination of the MTV and British Fashion Councils ‘Music Meets Fashion’ theme launching in competition at London Fashion Week. MTV is also partnering with artist Johnny Orlando for March 2021. merchandise that will range from fashion and accessories and more, while Nickelodeon has entered an overall partnership with teen sensation That Girl Lay Lay. 2021 will also be the year for new plans to drive iconic properties Garfield, Star Trek and launch the current US preschool hit Blue’s Clues & You. ViacomCBS Consumer Products is a Platinum sponsor at Festival of Licensing and will be involved in the Community & Wellbeing section of the event.

Below: Boat Rocker has plans to grow Love Monster even more into 2021.

A modern classic

Spreading the love Based on the bestselling books by Rachel Bright, Love Monster has amassed over seven million iPlayer requests since launching on CBeebies in January.

Master toy partner Golden Bear is launching its initial range in October, while new licensees include Cooneen (nightwear/underwear); Dreamtex (bedding/home textiles); Blues (daywear/swimwear); and Amscan International (dress-up clothing/accessories). Nightwear is set to launch from AW20, with the additional categories following from spring 2021.

Fresh from celebrating its 200th episode, tween reality-style dance drama The Next Step has extended its successful partnership with London’s iconic Pineapple Dance Studio, which is now hosting sell-out themed workshops online. The equally popular co-brand Pineapple x The Next Step apparel collection is now also available online at Next where it is enjoying buoyant sales.

Finally, ‘pre-westoric’ preschool animation Dino Ranch is due to premiere on Disney Junior US in 2021, with Jazwares (global master toy) and Scholastic (publishing) already on board.

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Approaching its 25th anniversary next year, Pokémon’s status as an iconic classic brand has never been more apparent. This year has seen a range of activity across its multiple touch points.

Pokémon Sword and Pokémon Shield launched a new expansion pass, while new games announced include New Pokémon Snap for Nintendo Switch, a contemporary follow-up to the hit 1999 game; puzzle game Pokémon Café Mix, also on Switch plus mobile devices; and Pokémon UNITE, the first strategic Pokémon team battle game. The recently announced Pokémon Trading Card Game Battle Academy, meanwhile, reimagines the TCG as an easy to learn and fun to play family board game. In addition, mobile app Pokémon Smile is taking the brand in a new direction, aiming to make brushing teeth fun for kids.

The licensing programme has seen a number of new products and collaborations with companies including Wicked Cool Toys, Mattel, Ravensburger, Build-a-Bear and OTL Technologies among others. Fashion continues to be a booming sector for Pokémon, with diverse direct to retail partners including H&M, Zara, Bershka, Pull&Bear, Undiz and Celio, while special collections from Adidas, Original Stitch and UNIQLO – with the Daniel Arsham x Pokémon tshirt collection launching as part of a unique art project – attracted much attention. New partnerships included the FA to support futsal and Cadbury.

Above: Pokémon is approaching its 25th anniversary next year.

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Publishing winners

Right: Guess How Much I Love You has sold over 50 million books in 57 different languages.

Walker Books is currently marking its 40th anniversary with the focus for Q4 being on Guess How Much I Love You, We’re Going On A Bear Hunt and Maisy.

Guess How Much I Love You has now sold over 50 million books in 57 different languages, with the licensing programme also continuing to grow. Rainbow Designs will be launching a range of wooden toys in the UK in Q4, while Next will be ranging product for the first time including apparel (Paul Dennicci), bedding (Character World), greeting cards (Danilo) and toys.

In addition, the eagerly anticipated sequel is due to launch globally in September, introducing a new friend for Big Nutbrown Hare and Little Nutbrown Hare in the shape of snow hare, Tipps. The launch will be backed with a global marketing PR campaign including media coverage, press ads, social media activity, digital marketing, a schools and libraries advertising drive and display material for retail.

Meanwhile, We’re Going On A Bear Hunt inspired children across the world during lockdown to place teddy bears in their street facing windows, allowing children to ‘hunt’ for bears in their neighbourhoods. Babywear is also due to launch in Asda for Q4.

The animation has been aired during key holiday periods on Channel 4 every year since it launched in 2016 and is regularly seen in the Christmas schedule.

Finally, Walker Books is celebrating 30 years of Maisy, having sold over 38 million copies across hundreds of titles.

The company has partnered with Uniqlo and will be releasing apparel lines globally in Q4.

Below: Warhammer has a swathe of product launches across categories this autumn.

War games The first Warhammer Marvel Comic series will be launching in October.

The series is about the iconic Space Marine hero, Marneus Calgar and delves into his never before told back story and origins.

Warhammer will also be launching its first range of action figures with McFarlane Toys, while it has partnered with The Koyo Store on a line of collectable pin badges. It will also launch a Paint Your Own Space Marine pin which ties closely with the ‘Paint’ aspect at the foundations of the Warhammer hobby.

New partner Abysse will launch a range of housewares and accessories, while Warhammer 40,000 will come together with family strategy game Risk, launching with The OP in the US and Canada.

The brand’s first action figure with Bandai sold out in two days in 2019, and the second wave is due to launch this autumn, while online geek merchandise retailer Merchoid.com will have Christmas jumpers and faux leather jackets for fans. The brand’s first escape room with Escapologic is also opening at the end of September.

Finally, in the video games space, Warhammer: Chaosbane is coming to Xbox Series X and PS5, while Necromunda: Underhive Wars is available on PC and console. The company will be talking about all the above and more at Festival of Licensing.

An eclectic offer Start Licensing was among the first raft of companies to confirm involvement with Festival of Licensing and will be showcasing its eclectic mix of properties.

There are over 50 licensees in the UK for Aardman with newcomers including Anthem Publishing (colouring magazines) and Dean’s of Huntly (shortbread biscuits in gift tins).

New initiatives for the brands include the launch of an Augmented Reality trail, The Big Fix Up featuring Wallace & Gromit. Funko will also be launching Wallace, Gromit and Shaun Pop! vinyl figures this autumn.

The agency has also created a range of new design assets for Above: Kendra Dandy’s Bouffants and the Ashmolean Museum Brokenhearts brand is continuing to which feature key works grow with Start Licensing. from the world’s oldest public museum. Meanwhile Britvic soft drinks across brands such as Tango, Fruit Shoot, Robinson’s and R Whites remain key for the agency. Licensees Rose Marketing and Brand of Brothers have seen strong sales across the summer with products including R Whites ice lollies and Fruit Shoot freeze pops.

Within the art space, Kendra Dandy and her Bouffants and Brokenhearts brand recently launched a line of personalised cards with Moonpig, while British artisan designer Julie Dodsworth has a strong collection of art inspired by the British countryside. Finally, gift company Puckator is now on board with Asterix and is developing a full gift range using classic comic art from the albums.

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The Right stuff Right: Buddi launched exclusively on Netflix this year.

On the Raydar Raydar Media has three key strategic CP aims for the coming year.

It wants to continue to develop and acquire a strong portfolio of content for TV distribution; work with toy companies and inventors to develop IP for both linear and digital broadcast; and work with established authors to bring evergreen stories to life on screen and shelf.

Buddi launched exclusively on Netflix in 2020, with broader distribution discussions in progress. The show targets the early preschool market and explores the natural world and celebrating friendships. A toy company is in talks to develop the brand for launch in 2022, which will be supported with publishing and apparel.

Camp Furly – developed by Keith Chapman – encourages confidence in preschoolers through discovery, exploration and outdoor play. Raydar is working with Alpha Group on the project, with the first broadcast partners due to be announced pre-Christmas.

Finally, MixMups was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign.

The CP programme will focus on the five senses and bring the brand to life for all children in a sensory immersive way.

Following the launch of The Adventures of Paddington TV series in the UK, a range of dedicated tie-in A raft of new product products will be rolled out from isAbove: due to arrive for The October, in line with the series Adventures of Paddington. launch on Milkshake. The range includes new books from HarperCollins, plush and toys from Rainbow Designs, puzzles from Ravensburger, ELAs from Trends and magazines from Redan. Additional tie-in product categories are set to arrive from spring 2021 in the UK, with new product launches internationally in line with the broadcast.

Mush-Mush and the Mushables – a new CGI animation for 4-7s – launches this autumn across markets on Boomerang, with a licensing programme due to begin rolling out from the end of 2021.

Meanwhile, new to The Copyrights Group portfolio is A Boy Called Christmas – a live action movie due for Christmas 2021 and based on the popular books written by Matt Haig. Copyrights will be handling the licensing in the UK and Germany, where the film will be distributed by Studiocanal.

Also in the portfolio, the Country Diary of an Edwardian Lady has new social channels, plus a new website launching this autumn, while seasonal classic Raymond Briggs’ Father Christmas received a boost from a high profile collaboration with Barbour last year.

Hamsta logic

Kraft works

Above: Metrostar is introducing the Kraft Heinz flagship brands to the UK licensing community.

Metrostar is introducing the Kraft Heinz flagship brands to UK licensing for the first time. These include Heinz Beanz, Heinz Tomato Ketchup, Heinz Cream of Tomato Soup, Heinz Pasta and Heinz Salad Cream.

Elmer has new lines in development for launch later this year. These include the new Elmer Tonie from Boxine and the 2021 calendar from Flame Tree Publishing. Lines for spring 2021 include Rainbow Designs’ new Elmer Unfold and Discover, Amscan dress-up for World Book Day and a new Elmer collection from JoJo Maman Bébe. Further apparel lines are in development for major retailers with Paul Dennicci. Call of the Midwife marks its tenth anniversary in 2021. New lines include the costume from Smiffys, plus a 2021 calendar from Rizzoli, while The Wisdom of Call the Midwife will be published in the UK in October by Weidenfeld & Nicolson.

Finally, The Only Way is Essex returns in October in preparation for its tenth birthday celebrations.

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Da Hamstas of Hamsta World are back with new original content to help brighten 2020 – and this time they’re in 3D. AMGI Studios in Los Angeles is working closely with Hamsta World creator, Above: Da Hamstas are back…

Saskia Keiser of Happy Ink to and this time they’re in 3D. bring the new adventures to WildBrain channels and other sources this autumn.

The release of music video, Da LaLaLa Song on August 1 was the official kick off to the new 3D Hamsta animations developed by AMGI. Starting from October 1, there will be a new series of DIY videos, Hamsta style. In one minute, weekly videos starring the characters will see them share tips, hacks and tricks, complete with ‘sassy action and crazy crafts’.

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Bear necessities

Right: Tikiboo’s Care Bears range has proved a hit.

A carefully selected portfolio of properties makes up Bulldog Licensing’s focus for Q4.

Bandai kicks off in October distributing the new Miraculous: Tales of Ladybug and Cat Noir master toy line from Playmates. The series has continued to be a strong performer over lockdown, featuring consistently as a top rating show for both Pop and Disney Channel.

Softlines for the brand also continue to sell in good numbers in the UK. Basic Fun’s Care Bears toy line recently launched in the UK to a strong reception, mirroring the stellar US performance, where product hit stores a few weeks earlier. The classic property continues to show significant growth for adults and children, with the Tikiboo athleisure range proving a huge hit in 2020. Bulldog has more high-profile fashion collaborations lined up.

Posh Paws will be launching its new toy line for Sesame Street in 2021 including feature and basic plush ranges, while – following the launch of apparel lines in 2019 – ROUTE 66 has continued to build with strong sales across a range of retailers. Bulldog has partnered with a diverse range of licensees which will be launching products from accessories to car cleaning fluids.

Finally, Kindi Kids has cemented its position as one of the top new preschool properties this year. The licensing programme is also rapidly growing to include categories from publishing to toy, stationery and home. Most will launch next year, with major retailers predicting the brand will be in their top three for preschool in 2021.

Street smarts As UK and Eire agent for Sesame Workshop, Bulldog Licensing will include the mega entertainment brand on its virtual booth at Festival of Licensing.

Above: Sesame Workshop As well as Posh Paws having pancreated a global initiative European rights to new plush, called Caring for Each Other Whitehouse also has amusement as the pandemic unfolded. plush rights. In addition, new product launches through 2021 include dress-up and new homewares.

On broadcast kids will see Sesame Street spin-offs on Tiny Pop this September. Cookie’s Crumby Pictures features Cookie Monster in various film parodies where he uses executive functioning skills - patience, focusing and memorisation - to solve problems. In Super Grover 2.0, the resident superhero uses his powers of investigating, observing and reporting to solve problems and help others.

Earlier this year, Sesame Workshop created a global initiative called Caring for Each Other, producing critical public health messages for kids and their families. The initiative included animated PSAs that Tiny Pop ran on broadcast, via social media and on its website. Elmo’s Playdate also debuted, keying off the ubiquity of video conferencing and using it to help friends stay connected.

With the Brand

Below: The G2 Esports brands has made the move into apparel.

Another sponsor of Festival of Licensing, Brandgenuity has partnered with Unilever, to represent the Heartbrand ice cream portfolio. Licensed product will feature assets from the portfolio including favourites Cornetto, Twister, Calippo and more.

Bro Licensing will develop apparel ranges for young adults to launch in 2021, while Sabor will focus on Algida branded apparel and nightwear for the high

street in the Italian market.

Meanwhile, G2 Esports has welcomed two new licensees. Difuzed has signed up for a line of apparel which will have multiple design drops, while The Koyo Store is on board for a range of collectable logo and player cards, pins, keychains and coins.

The NFL Players Association in Europe has also welcomed two new partners. Dein Design will produce mobile phone cases, while Butterfly Effected has launched mobile themes across all Android mobile theme stores. Panini has released the 2020 NFL/NFLPA sticker book collection at Asda, Sainsbury’s and WH Smith stores across the UK. Below: 2021 marks the 70th anniversary of Dennis.

Menace magic This October, just in time for Halloween, kids can become their favourite mischief-maker with a new Dennis and Gnasher: Unleashed nightwear range from Aykroyds. Plus, new episodes of the TV show will premiere on CBBC in the UK this winter.

For Christmas, H&A’s creative range of Beano products – which includes everyday essentials, play cosmetics, health and beauty and hair care – will launch exclusively in Boots. In addition, Rachel Lowe’s collection of puzzles, board games and card games, plus Park Agencies’ range of adult and kids tees and sweats will also launch.

Looking ahead, Beano has signed a number of new licensing deals for 2021 and the 70th anniversary of Dennis. Arthouse Limited is creating a collection of wall coverings and home décor items including wall clocks, paper-based lampshades and cushions. Signature Gifts has renewed its deal to create personalised Beano annuals and gift items, while Book Week is set for another bumper year with Rubie’s launching a range of dress-up at retail. Full details on Dennis’ 70th celebrations and more partners will be announced soon.

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Here comes Peter

Behind the mask Hit reality show, The Masked Singer is Caroline Mickler’s latest signing and will be launching at Festival of Licensing. The reaction to the first series was phenomenal, with 8.4 viewers tuning in to see Girls Aloud’s Nicola Roberts crowned the winner. The second series is in Caroline Mickler sees development for next year. Above: plenty of opportunity for The Masked Singer.

The Beatles & Yellow Submarine LEGO Art was the latest collaboration with The Beatles and showcased in Harrods.

Meanwhile, Horrid Henry continued to pick up viewers throughout lockdown.

Another new addition to the stable of brands, Norman Parkinson is one of the most important and celebrated fashion photographers of the Twentieth Century. His career spanned the 1950s to 1980s including a long collaboration with Vogue magazine. The agency believes that Norman’s photographs would translate well to categories including stationery, ceramics, apparel and gifting.

Finally, Hey Grandude! is Paul McCartney’s first picture book and was published by Penguin in September 2019. The story offers opportunities across categories such as toys, games, apparel and gifts.

Having brought the management of the classic Peter Rabbit brand back in-house at the end of 2019, Penguin Ventures is now growing the baby and infant property in key categories.

As Peter heads towards a milestone 120th birthday in 2022, the focus is on securing licensees and partners in the nursery sector, including travel systems and infant feeding. Eco-friendly and sustainable toys are also of interest to the team.

The company is looking ahead to 2021 with new opportunities for The Snowman in secondary toy, stationery and food sectors, as well as growing the apparel offering into nightwear, underwear and socks.

Following on from the 40th anniversary of Where’s Spot? and the launch of successful clothing ranges in Sainsbury’s and Tesco, Above: Peter Rabbit Penguin Ventures is now seeking is heading towards partners for toddler bedding and his 120th birthday broader toy categories, as well as in 2022. partyware, stationery and crafting.

A lifestyle licensing programme around Cecily Mary Barker’s Flower Fairies illustrations is being built.

The team is seeking partners in the female apparel, accessories and jewellery sectors. Picnic and partyware is another area of interest, capitalising on the botanically accurate original illustrations.

Penguin Ventures is also supporting Festival of Licensing.

Call of the Wild WildBrain CPLG will showcase Netflix Kids and Family brands, which it represents across EMEA, including Go Go Cory Carson, preschool musical series The StoryBots, and Julie and the Phantoms. The agency will also feature fast-growing YouTube kidfluencers Vlad & Niki, which it represents in EMEA and Russia; Supercell’s mobile game phenomenon Brawl Stars; and Magic Box’s collectable toy SuperZings.

These join a strong entertainment line-up including Sony Pictures’ franchise Ghostbusters, with new movie – Ghostbusters: Afterlife – due in March 2021, plus hit series Breaking Bad and Outlander.

Above: Go Go Cory Carson is Updates will also be shared on Miramax’s Pulp Fiction, Kill Bill, Hellraiser and Scream; one of the Netflix Kids and Lionsgate’s portfolio including Dirty Dancing and John Wick; SpinMaster’s Bakugan and Toca Family brands that WildBrain Life; WildBrain’s Teletubbies and In the Night Garden; ViacomCBS’s PAW Patrol, SpongeBob CPLG handles across EMEA. SquarePants and MTV; Hasbro’s Consumer Products, newly represented across CEE, Turkey, Nordics and Benelux; eOne’s Peppa Pig, PJ Masks and Ricky Zoom, also new for Benelux; and emoji.

WildBrain CPLG Lifestyle will showcase new partnerships including The Metropolitan Museum of Art, Kikkoman, Harvard University, Kärcher, Revolution Beauty, Osprey London, Smint, 80s fitness icon Richard Simmons, plus Authentic Brand Group’s Elvis Presley, Marilyn Monroe and Muhammad Ali. Classic characters include Peanuts, plus new developments for Dr. Seuss, MGM’s Pink Panther, and LINE FRIENDS properties BT21 and BROWN & FRIENDS. In sports, WildBrain CPLG will bring England Rugby to Festival of Licensing, plus football clubs FC Barcelona and Liverpool, which it represents in MENA. The agency will also hold territory showcases in October to provide further local insights and brand updates from its international offices.

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Q4 HIGHLIGHTS Right: Season five of Super Wings is due to take off this autumn.

Taking flight

Super Wings continues its worldwide success with season four broadcast in over 180 countries with partners like Tiny Pop, Cartoonito, Super RTL and TF1. Season five will be released in the autumn and will introduce new characters including the Super Pets. Additionally, the ‘Beat the Virus’ campaign was launched globally where Jett and his partners teach kids how to be safe from COVID-19.

Alpha Group’s long-term strategy for Super Wings includes more seasons and a movie to release by summer 2022. New toy lines are being launched to follow each of the TV seasons, while the CP programme continues its growth with over 200 partners across the world including brands like Panini, Revell, and PEZ. A live show has been produced with Lemon in Iberia and a partnership with Plopsa theme parks has been inked.

Meanwhile, new preschool show Rev and Roll is growing, enjoying solid ratings with partners TF1 in France, Cartoonito in Italy, Karusel in Russia and Canal Panda in Portugal. Launches are also planned for Q3/Q4 with Tiny Pop in the UK, Super RTL in Germany and Spacetoon in MENA.

In tune

Below: A number of Bravado’s acts will be marking anniversaries in 2021.

Bravado continues to represent some of the biggest music artists in the world. In addition, it represents character and entertainment brands including emoji, Monty Python, NFLPA and Peaky Blinders.

For the artists that Bravado represents, Q4 will bring major plans and see further opportunities put in motion. These include a continued drive supporting online fashion accounts with on-trend and relevant artists.

Q4 will also bring key licensing releases across music and emoji. In addition, the world’s first Rolling Stones store has opened on Carnaby Street, London, showcasing the best the brand has to offer.

Moving into 2021, and iconic artists such as Queen and Tupac both have anniversary years.

Charity moves

Below: Pantosaurus stars in the annual #TalkPANTS campaign.

Edutainment Licensing has been appointed as the licensing agent for the NSPCC’s brands, Pantosaurus and Buddy, and will be launching both at Festival of Licensing.

The NSPCC’s Pantosaurus is a bright yellow friendly dinosaur known by millions that encourages parents, carers and teachers to #TalkPANTS and help to keep children safe from abuse. #TalkPANTS is an annual campaign created by the NSPCC that gives parents, carers and teachers the support they need to explain the Underwear Rule to young children aged 4-8 in a simple and ageappropriate way, without using any scary words or even mentioning sex.

Each letter of PANTS provides a simple but valuable rule, highlighting that their body belongs to them, that they have a right to say no and that they should tell an adult they trust if they’re worried or upset.

Meanwhile, Buddy is the mascot of the national children’s charity and is a bright green ‘speech bubble’ used to communicate the ‘Speak Out. Stay Safe’ campaign, which has so far reached 90% of primary schools nationwide.

Sweet deals Blonde Sheep Licensing has been busy building the licensing around Swizzels’ confectionery products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Drops.

Recent successes include the plush line from Posh Paws, while the latest licensee to partner with Swizzels is Infinity brands which will be producing a range of biscuits, launching later this year.

With positivity becoming increasingly important over the past months, the messaging of the Love Hearts brand in particular offers key opportunities for licensees. Blonde Sheep is continuing to investigate further opportunities for Swizzels in categories including home, food, Right: The Swizzels plush line from Posh Paws has proved popular. stationery and social greetings.

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Below: The successful partnership with M&S on kidswear will continue for autumn/winter.

Splendiferous times Following the successful launch of the Roald Dahl x Natural History Museum ‘Extraordinary Explorers’ kidswear collection at M&S, a new collection will land in stores for autumn/winter.

The range includes cosy knitwear and PJs, matching tops and jogger sets, shirts, dresses, plus essential socks and underwear. Also new for the season will be bedding and homeware. In the toiletries category, the partnership with Bloom & Blossom has evolved further with The Enormous Crocodile. Roald Dahl has also recently welcomed Wild & Wolf’s children’s brand, Petit Collage, to its licensee base, with games and puzzles launching in time for the Christmas season.

The company’s partnership with Mr Kipling continues into its fourth year and, for the first time, there is a national roll out of some terrifying treats with The Witches for Halloween. 2020 will conclude with new gifting lines from Kimm & Miller.

Books, of course, remain at the heart of the business and Q4 sees expansion of the preschool publishing range with two novelty titles – The Enormous Crocodile Finger Puppet Book and Revolting Things to Touch and Feel. There will also be The World of Roald Dahl publishing in October, including quizzes, puzzles and fun fact files.

For 2021, Roald Dahl will be introducing The Twits to its licensing programme, with a year-long programme of activity that begins with the publication of two new book titles.

An Odd world One Animation will be heading to Festival of Licensing with global preschool comedy brand, Oddbods. Having added half a billion monthly YouTube views to its 20 billion global views to date, Oddbods captures 42% of its targeted demographic (2-6 year olds) in the UK each month, which equates to four million unique children. Average watch time has also soared to 29 minutes per child.

The brand has been providing support and resources to families through the pandemic. This has included a partnership with Google’s Rivet for Oddbods books to help build child literacy levels, alongside its collaboration with Weyo for the ‘Oddbods Oddlife’ app which helps kids develop healthy routines.

The merchandise offering, meanwhile, spans toys, apparel, dress-up, back to school and arts and crafts. A new partnership with Redan Publishing will also see Oddbods launch in Fun to Learn Favourites and Friends publications in Q4.

New seasonal content will see the launch of an extended Halloween episode – Oddbeards Curse – which will debut on YouTube Kids.

Above: Oddbeards Curse is due to debut on YouTube in time for Halloween.

French fancies French animation studio Xilam Animation will be highlighting a number of properties at Festival of Licensing.

Lupin’s Tales is a new comedy series for upper preschoolers which is due to be delivered in Easter 2021. The series follows a young wolf who experiences adventures against the backdrop of well-known international fairy tales. Xilam is looking for publishing, toy and plush partners.

Non-dialogue comedy series Where’s Chicky? is targeted at a cross demographic audience and see a little chick turn up in a new environment every episode. The series has a strong digital presence including four billion lifetime views on YouTube. Xilam is looking to build a lifestyle-focused merchandising programme for millennials, alongside a cross-category offering for kids.

Following the 20th anniversary of Oggy and the Cockroaches, Xilam is now launching a rebooted version of the series. Scheduled for autumn 2021, Oggy and the Cockroaches - Next Gen sees Oggy take on the responsibility of parenthood.

Left: Lupin’s Tales Xilam will launch two further brands based on Cube Creative series and is a new comedy targeted at upper preschoolers: Pfffirates which is full of action and visual series for upper comedy, alongside comedy adventure series Tangranimals which takes a age preschoolers. playful approach to geometry.

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Q4 HIGHLIGHTS Right: The Miffy NHS Heroes t-shirts proved a big hit.

Classic charm

2020 has seen Dick Bruna’s much-loved timeless white bunny, Miffy, celebrate her landmark 65th birthday.

Over the last 65 years, Miffy has become a global entertainment brand with multiple book formats that are now published in 50 languages, a TV series broadcast in over 70 countries, an award-winning film, musicals, apps, digital games and exhibitions.

Some of the key products launched in this commemorative year include the Strathberry high-end, limited edition collection of Miffy bags and purses; a range of jewellery from Licensed to Charm; and craft kits from Stitch and Story. The Miffy NHS Heroes t-shirts have also proved a big hit.

Summer saw the arrival of a new collection from high-end childrenswear company, Tobias and the Bear, with new styles being added in the autumn. There will also be baby and girlswear lines launching in Next and M&S. In publishing, a new treasury of four classic stories will arrive from Simon & Schuster in October, while Museums & Galleries has a Miffy calendar for 2021.

Educating and uplifting Larkshead Licensing’s portfolio includes preschool fun learning animation shows, Numberjacks and Alphablocks. Both have become favourite go-to home learning brands this year, while new apps, toys, clothing, publishing and bedding ranges will be launching from Q4 onwards.

The uplifting thoughts and illustrations to support positive mental health from May The Thoughts Be With You have also struck a chord this year. Creator Charlotte Reed is also an ambassador for the Samaritans. A new toiletries range is arriving in Q1 2021.

1980’s favourite Terrahawks will be celebrating a special anniversary in October, while also watch out for some special record retail and fashion activity coming in Q4.

Within the art space, popular Upfest street artist Sophie Long is known for her exuberant animal portraits and murals, while London-based photographer and sculptress Kate Cledwyn’s work is highly suited to gifting and home ranges.

Purr-fect deals

Game shows, food and more Banijay will be showing an extensive slate at Festival of Licensing following its recent acquisition of Endemol Shine Group.

With the largest international content catalogue, comprising 88,000+ hours, Banijay holds brand licensing rights working in a number of categories including consumer products, gaming and Above: Simon’s Cat has enjoyed a gambling initiatives. raft of activity so far this year.

The portfolio includes the world’s most successful cookery TV format, MasterChef (which airs in over 200 territories and is watched by more than 300 million people globally); plus couples reality show Temptation Island; reality adventure show Survivor; Deal or No Deal; Eat Well For Less; Wipeout; Crystal Maze; Ready Steady Cook; Tipping Point; and The Biggest Loser.

Peaky Blinders, Big Brother, Mr Bean, Black Mirror and Simon’s Cat will also be a key part of the event for the company. It also has a number of international offerings including Spanish multiplatform entertainment success Operation Triunfo; US breakout game show, Don’t; and local French beauty series Miss France.

Right: Kid-E-Cats now boasts over 90 licensees around the world.

The Kid-E-Cats brand continues to grow globally for APC Kids, with over 90 licensees and 17 licensing agents on board around the world.

This autumn, global master toy partner Toy Plus will release its product line in Italy through distribution partner, Lena; in Poland through Orbico; in Slovenia and Croatia through Menart; and in Peru through Basa.

Additionally, puzzles from Ravensburger are hitting the shelves this September in Germany, Italy, Spain, Benelux and CEE; and Grisi is launching personal care products in Mexico. In China, there have been over 30 skus developed specifically for the market, which are now available in supermarkets across the region.

The TV show is available in over 150 countries on Nick Jr, while it also has 30 free to air broadcast partners, as well as being available on platforms including Netflix, HBO and Tencent. The brand’s YouTube presence also continues to grow - its Russian channel has received 3.6 billion lifetime views and its English channel has notched up 41 million views. It has also released 18 educational apps worldwide which have accumulated 30 million downloads.

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Q4 HIGHLIGHTS

Mighty brands

Right: Mighty Little Bheem is the first Indian animation to air on Netflix.

Sagoo will continue to strengthen the presence of the relaxed Kawaii bear cub, Rilakkuma throughout Europe thanks to new partnerships with Difuzed for apparel, Graine Créative for arts and crafts, plus Pioupiou & Merveilles (Shokid) for toys and gifts.

Sagoo has recently been named as the French agent for three properties from Endemol Shine Group: MasterChef, Peaky Blinders and Simon’s Cat. Meanwhile, the agency will be working with Miffy to relaunch the French publishing programme, while a collaboration with Keith Haring and luggage and bag company Kipling has been secured.

Finally, Mighty Little Bheem is a Netflix Original and the first Indian animation to be aired on the platform. The non-verbal preschool show has been created by Green Gold Animations, with the publishing rights managed throughout Europe by Sagoo.

Revving up

There are two style guides available covering the archive and also one which covers the brand as it appears now, with Pink Key interested in talking to licensees to cover both of these eras.

The British Motor Heritage brand – handled by LMI – including Austin, AustinHealy Morris and MG, will feature in Microsoft’s new Woodstock video game, while Lusso is on board for a range of metal signs.

BSA will continue its partnership with Poetic Brands, while the 50th anniversary of That’s the Way It Is has sparked new interest in Elvisly Yours.

Above: Licensing As sales grow for Dobble – the UK’s opportunities are number one game from Asmodee – so growing for Dobble. do licensing opportunities, while International Space Archives has seen a spate of renewals and new interest in the brand.

Catsline and Highclere Castle also continue to expand with new deals in categories including backpacks, perfumes and diffusers. Other IP in the LMI roster include Hobgoblin, Mayflower 400 and Odd Squad among others.

In the Pink Pink Key Licensing will be exhibiting during the European leg of Festival of Licensing.

The agency is seeking partnerships across Europe for brands including Kellogg’s, Pringles, Slush Puppie, Pan Am, The Laughing Cow, Babybel, Colman’s Vintage and PG Tips Vintage. The evergreen brands have enjoyed strong success over the last year, expanding into new product categories, retail channels and territories.

In addition, Pink Key has been appointed as the non-food licensing agency for Vimto. The British brand has a rich history and archive, with art from every decade since it was first manufactured in Manchester in 1908.

Left: Vimto has art from every decade since it was first manufactured in 1908.

All about Mike Mighty Mike – the world’s most licensable pug – is packing his bags for Festival of Licensing and is looking to add a few new agents to his global kennel.

TeamTO has set up solid foundations, with the 52x11minute TV show landing on platforms in the US, UK, Canada, France, Australia, Germany, China and EMEA, Asia Pacific and Latam among others. It also has a strong social media presence at @mightymikeofficial and @mightymike_pug.

Licensing agents already on board include Surge Licensing (US), This is Iris (UK), France Télévisions Distribution, UYoung (China) and Play Press (Italy).

The brand offers a wide range of licensing opportunities thanks to the appeal of the animation including across activity books, comics, apparel, accessories, toys, novelty gifts, plush, publishing, promotions and pet products.

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Come and see us at the 6-8 October

licensing@acamarfilms.com acamarfilms.com

/BingBunny BingBunny.com

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Q4 HIGHLIGHTS

Elf service

Right: Rocket believes this year will be the Right: Tikiboo’s Care range hasthe proved biggest to dateBears for The Elf on Shelf.a hit.

Rocket Licensing believes that this year will be the biggest to date for The Elf on the Shelf. There will be product available from 18 licensees and new categories launching across a broad retail footprint. These include games and puzzles with Rachel Lowe and Winning Moves; health and beauty with H&A; confectionery with Thornycroft; and celebration cakes from Bright Blue Foods.

Godzilla vs Kong, the next chapter in the Monsterverse saga, is set for release on May 21, 2021 and licensees include Playmates as master toy, Park Agencies for apparel and Whitehouse Leisure for entertainment plush.

Experiential collaborations with Action for Children and Bluewater for The Very Hungry Caterpillar will continue into 2021, joined by new partnerships including with London Zoo. New to the portfolio, preschool stop motion animation from New Zealand, Kiri and Lou, has had a flying start on CBeebies. Rocket is securing initial deals across key categories including publishing and toy.

There is also plenty of news to come from new representations Yakka Dee and Bob Ross, plus existing brands Rebel Girls, Horrible Histories, Fuzzballs, Dune, Rocky, Vikings and Legally Blonde, while Beano’s much-loved Dennis is 70 in 2021.

Cool for cats

Below: Pusheen is marking ten years.

Pusheen is celebrating its tenth anniversary this year and is continuing to grow at a rapid pace.

Over the course of the last year, the official YouTube channel has seen significant growth and now has over 452,000 subscribers. Fans have also been using Pusheen gifs to connect and these have been shared 14.9 billion times since 2018. In 2020 alone, they have been used over 3.5 billion times to date.

Fluid World has also been busy brokering new deals - Stitch and Story has launched a range of knitting kits; Licensed to Charm has Pusheen’s first ever sterling silver jewellery collection; Loungefly has a number of exclusive collections; and Freedom Marshmallows has a Pusheen Sassy Strawberry Gummi bar.

The fashion category also continues to grow in Europe, with the LPP group reporting strong growth despite COVID-19 lockdowns, citing Pusheen as its number one licensed brand outside of Christmas.

EMP continues to grow its collection by offering a wide range of exclusive ladies daywear and nightwear including a 10th anniversary range.

Italian flair Italy’s Maurizio Distefano Licensing has opportunities in five main areas: cartoons, brands, music, fashion and sports.

The agent’s cartoon roster has been bolstered recently by Gigantosaurus

Right: Me to You has a major presence across babywear, nightwear and gifting.

Sentiment success This year marked the 25th anniversary of Me to You and, despite reaching a quarter of a century, the brand remains as relevant as ever and continues to gain traction worldwide, with the added strength of nursery brand Tiny Tatty Teddy.

Me to You brand owner Carte Blanche has refreshed its core brands and continues to invest in new creative content for its licensees and, despite the challenges 2020 has brought, it continues to remain very positive.

A new DTR look is due to launch this season, as well as having its biggest presence across retail in AW20 with babywear, nightwear and gifting, which continues to grow as we move into 2021.

With the shift towards online channels, Carte Blanche has not only focused on its social media platforms and influencer outreach, but has also launched a new website which offers a digital space to support its key partners. Its online print on demand business has also seen significant growth, with plans in place to continue supporting this in 2021. Next year will also see new product categories launching into the market, starting with toiletries, bedding, confectionery and baby accessories.

and Leo and Tig, while the brands area is growing fast thanks in particular to its work with Diageo brands, Baileys and Guinness.

The company is also working International Space Archives in the territory, while photography brand, LIFE, is also now available to Italian companies.

In sports, meanwhile, La Gazzetta dello Sport – the most widely read sports newspaper in Italy – gives licensees the opportunity to create extensive collections for consumers.

Left: Gigantosaurus is a new addition to the MDL roster.

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Community Spring and Autumn Fair is your gateway to the home and gift retail industry. Join us as we refuel retail in 2021.

Discover more at springfair.com autumnfair.com

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Lisle Licensing is celebrating ten years in business in 2020, having forged its niche within the children’s and lifestyle space over the past decade. LSB catches up with the father-daughter team of Colin and Francesca Lisle to find out more.

TEN YEARS OF LISLE LICENSING

Family

Inset: Frankie became md of Lisle Licensing earlier this year, while her father Colin remains on hand to support the business.

fortunes

T

Frankie says that she and Colin always envisage that here are many successful family-run children’s brands will be an “important element” companies across the toy and licensing within the business, but they will continue to seek out industries. One such father-daughter team is new opportunities in other brand categories such as currently marking ten years in business in 2020 and, lifestyle, gaming and sport. as far as they’re concerned, this is just the beginning.

Frankie believes that having a diverse portfolio has Ten years ago, Francesca Lisle had just left her role certainly helped it through the years – as sales executive at Santoro Graphics, while her especially in 2020 as the licensing industry father Colin was managing international sales and has been navigating the pandemic – and there marketing agency, Intertoy. “We were both Right: Nitro Circus has helped the are some announcements coming up on new very cautious to start with,” Frankie tells agency expand into properties which means she is “optimistic for LSB. “I purposely had gone to do my own extreme sports.

The agency the future”. thing after I graduated so to not just follow Below: has a reach in the “The UK has a number of very successful in my father’s footsteps. We were both also gaming and lifestyle space thanks to the licensing agencies many of which have their very conscious that what happens at work Tetris brand. own USPs, so it is a very competitive market had to stay at work and home life stayed place,” Frankie continues. “We always try to be personal, so if there were any disagreements it alert and watch how our competitors’ never turned into anything major and luckily it position different brands. It is a very fasthasn’t. I feel super honoured to work with my dad.” moving industry and Lisle as a business has Colin – who has enjoyed an illustrious career always been very agile, which we believe has within the toy business, having started working been an important factor in our evolution.” with Denys Fisher back in 1969 – continues: The past ten years has certainly seen a fair “Frankie has always been very hands on with bit of change – not least the number of TV licensees, and in the early years I spent more channels available and the rising importance time with the brand owners. Earlier this year, of digital media. Offers Frankie: “In a way it’s we announced that Frankie was to become much harder to predict what the next trend the md and now has the full responsibility will be, but that’s also part of the exciting across all aspects of the business. My role is changing landscape.” to support Frankie and the business on She continues: “We have certainly come a long way individual projects and I also naturally take a in ten years, and I would like to think we use the next particular interest in the children’s brands and the ten to grow on that. Part of our DNA is the hands-on toy/games partners we work with.” approach I still have with our licensors and I wouldn’t With a family background in toys, it’s perhaps not want that to change, as I believe this gives trust and surprising that Lisle Licensing has always boasted a comfort to the respective brand owners who know strong line-up of children’s brands. Its first licence was their licence is in safe hands. for toy brand ZhuZhu Pets, while its current portfolio “I would like to think that in the next ten years, Lisle includes the likes of Animaccord’s Masha and the truly earns its stripes as one of the UK’s best Bear, Rainbow’s 44 Cats, Superthings from Magic recognised independent licensing agencies,” Box, lifestyle brand Tetris and extreme sports brand Frankie concludes.

Nitro Circus.

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STATE OF THE NATION: GAMING

The

Inset: Interest in the Call of Duty and Crash Bandicoot franchises has surged, with multiple new categories expected to be at retail in 2021.

big game

The video games sector has thrived during lockdown, with the large number of players – both existing and new – also translating into demand for consumer products. LSB powers up to find out more.

Growth for major franchises Activision and its European agent, Tinderbox, have revealed new partnerships across Europe for its core video game franchises, Call of Duty and Crash Bandicoot.

Following the success of Call of Duty Mobile (with more than 150m installs since launch) and the free-to play console title Call of Duty: Warzone - which achieved 75m downloads since March - the brand is now truly established as an all yearround property at retail with apparel & gifting placement across specialist, mass and fashion.

To coincide with the next main release, Call of Duty: Black Ops Cold War, new partnerships have

been secured with FCSI and Dixons for gaming chairs; Nacon for a gaming controller; and Halantex for homeware, with existing partners developing bespoke product for launch this year across multiple retailers.

Crash Bandicoot 4: It’s About Time launches in October on PS4 and Xbox and is the first original game in the franchise for over a decade.

Following the recent success of the remastered Crash Bandicoot games - which enjoyed strong sales in consumer product across multiple categories - the licensee base has been expanded, with new ranges based on the game launching to retail from AW20 which includes Nano Blocks construction, YouTooz vinyl figures, Abysse for homeware and high-end fashion from Bricktown.

Strong collections from existing partners will also be continued.

PlayStation 5 details revealed

Left: Two versions of the PS5 will launch in the UK on November 19.

Sony has revealed details on the eagerly anticipated PlayStation 5 console.

There will be two versions of the new hardware – a top end machine (£449) and a digital edition (£360) – with both launching on November 19 in the UK and November 12 in the US, Japan and Australia.

Key titles teased during a special virtual event in September included Final Fantasy XVI, Marvel’s Spider-Man: Miles Morales and a sequel to God of War, Ragnarok. In addition, there was a first look at the much tipped Harry Potter spin-off, Hogwarts Legacy. The role-playing game will be a cross platform release in 2021.

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STATE OF THE NATION: GAMING

Left: League of Legends is the most played PC game in the world.

Right: There will be four special trading cards launching in GAME.

A Legendary deal Spin Master has secured a multi-year agreement to become the global master toy licensee for Riot Games’ League of Legends.

The company will develop products including action figures, play-sets and role-play items, hitting retail from autumn 2021.

The deal was brokered by CAA-GBG, the global licensing representative for Riot Games.

“Spin Master is the perfect partner for the League of Legends franchise and together we have the opportunity to enhance our champions and their stories giving players the opportunity to go even deeper into the League of Legends universe,” said Christian Bayley, director, brand management for consumer products at Riot Games.

Now entering its second decade, League of Legends is a team-based, multiplayer online strategy game where two teams of five champions face off to conquer the other’s base.

Players can choose from over 150 champions to make epic plays and take down towers as they battle to victory.

GB eye marks gaming success

GAME’s Pokémon exclusives Video games retailer GAME has launched a global Pokémon exclusive across its stores in England.

Four special Pokémon England Futsal trading cards have launched alongside free Futsal-themed promo card holders. The first card available is a special Eevee England Futsal card.

In addition, fans also have the chance to get their hands on a fifth special card – the Pikachu England Futsal Promo Card – by registering their club for The FA Pokémon Youth Futsal Programme.

The five special Pokémon England Futsal trading cards mark the brand’s partnership with the England Football Association to promote Youth Futsal and encourage participation in the version of football.

Fans will be able to pick up the super rare cards exclusively online with selected bundles and throughout English stores when they spend £15 on a Pokémon Trading Card Game product.

Below: The Pokémon Eevee gift box has strong retailer listings secured for Q4.

GB eye has enjoyed strong sales of its video games properties across the summer, as the high number of people turning to gaming during lockdown also translated into demand for consumer products.

The licensee represents key brands including Fortnite, Pokémon, PlayStation, Minecraft, Fallout and Apex Legends. It enjoyed good demand across The Last of Us II – which launched in June – while it believes its portfolio promises to be more prominent than ever at retail in Q4 thanks to highly anticipated releases for Assassin’s Creed and Cyberpunk in November, as well as a new Pokémon app.

“Being one of the first to market with related products many years ago, we have witnessed the rapid growth of gaming merchandise first hand,” Ben Woodman, commercial manager at GB eye, told LSB. “As this industry has grown so has the appetite for brands across our range of posters, wall art, drinkware and gifting.

“This year, our unique Q4 gift box range will include more gaming skus than ever before, providing the perfect gift for the new generation of gamers.”

Looking to 2021, GB eye will also be supporting the 25th anniversary of Pokémon with a specific range of #25 products.

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FOR LICENSING OPPORTUNITIES CONTACT: Jason Rice

Toby Rayfield

Director of Brand Licensing Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568

Senior Licensing Manager Email: toby.rayfield@sega.co.uk Tel: +44 (0) 208 996 4494

© Copyright Games Workshop Limited 2018. Warhammer, the Warhammer logo, GW, Games Workshop, The Game of Fantasy Battles, the twin-tailed comet logo, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likeness thereof, are either ® or TM, and/or © Games Workshop Limited, variably registered around the world, and used under licence. Developed by Creative Assembly and published by SEGA. Creative Assembly, the Creative Assembly logo, Total War and the Total War logo are either registered trademarks or trademarks of The Creative Assembly Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. All other trademarks, logos and copyrights are property of their respective owners.

©SEGA

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STATE OF THE NATION: GAMING

Exient Publishing emerges Exient has rebranded its Sad Puppy and Donut labels under a new Exient Publishing banner, as it seeks to position itself as the go-to mobile games partner for IP owners in games and entertainment.

The company has experienced huge success over the last 12 months with the self-published Lemmings Puzzle Adventure, having previously built its business providing work-for-hire services on IP including FIFA, Angry Birds, F1 and more.

Earlier this year, the company unveiled a new corporate brand identity and is now expanding its headcount across offices in the UK and Malta to support the development and publishing of self-funded mobile games based on IPs from the worlds of games, TV and entertainment.

Several titles are already lined up for 2021.

Nusrat Shah, coo at Exient, said: “We have a pipeline of self-funded projects for 2021 based on really exciting IPs and we’re keen to work with IP holders and brands interested in taking their properties to mobile platforms.”

Right: Exient is keen to work with IP owners on mobile games.

Doctor Who goes digital Reality Gaming Group has secured an exclusive global licence from BBC Studios to develop and publish a digital trading card game based on Doctor Who. Above: The digital trading card The partnership will enable game will feature fan-favourite fans to collect and trade Doctor Who characters. digital versions of their favourite characters for the first time, before adventuring through the Doctor Who: Worlds Apart game as the Doctor, battling friends in turnbased contests.

Each trading card a player collects will be tokenised into a non-fungible token (NFT) secured and protected on the blockchain, which means there can be no copies or disputes about ownership. Doctor Who: Worlds Apart players will own unique digital collectable items which can be used in the game or traded with other players.

As with physical trading cards, some will be rarer than others, and all will feature Doctors, companions, allies and enemies from across Doctor Who’s expansive history. Limited edition

packs containing five digital cards will be available for fans to buy from October.

The accompanying Doctor Who: Worlds Apart trading card game will be released for PC in 2021 with mobile to follow. More cards will also be made available at launch.

Gaming benefits mental health Video games helped to promote personal wellbeing, while also alleviating feelings of isolation during the COVID-19 pandemic and lockdown, according to new research.

A survey of some 3,000 individuals has revealed that almost all (97%) say that playing video games benefits their mental health.

And at a time when people have felt intense loneliness during lockdown, almost two thirds (64%) said that connecting with others via online or multiplayer games had helped alleviate feelings of isolation.

The research has been carried out by pop culture marketing agency Experience 12 which gathered the data from 3,000 people pop culture fans in the UK. 80% of the respondents were aged between 18 and 34 (48% were in the 25-34 year old category; 32% in the 18-24 category). Meanwhile, 58% were male, 38% female, 2% non-conforming and 1% transgender.

33% of respondents say that during lockdown they have been playing games for more than 20 hours a week; before lockdown, just 14% said they spent that time playing games.

Gaming as art Illustration agency, Jehane is collaborating with independent game studio Borderleap and Apple Arcade.

Four of the agency’s leading artists - Tracey English, Jade Mosinski, Katherine Quinn, and Natalie Pedetti-Prack - have been commissioned to create new work for the puzzle game, Patterned. Over the next 12 months, 60 carefully researched designs by Jehane artists will be being released into the game, focused on the theme of travel.

Patterned aims to immerse players in the joy of seamless, repeating patterns. Each pattern begins as a sketch and players must use visual clues to reassemble its scrambled pieces. It will kick off in October, starting with regions in the US, Canada and the Caribbean.

Jehane’s owner, Jehane Boden Spiers, also has designs featured in the Apple Arcade games app. Bonuses within the game include being able to download a free wallpaper once the pattern has been solved.

Above: Katherine Quinn is one of the artists commissioned to create new work for Patterned.

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THE SMILEY BRAND AT 50

50 years of Smiles Inset: 50 hero collectors’ edition products will feature in Smiley concept shops in some of the world’s leading department stores.

What started in 1972 with the message of ‘Take The Time To Smile’ has evolved into a major licensed lifestyle IP with a raison d'être that has perhaps never been more relevant.

And as it approaches its milestone 50-year anniversary in 2022, Smiley is working on a raft of activity and initiatives to further underline its message of positivity, optimism and creativity, as LSB discovers.

T

he world has certainly needed a healthy dose of positivity this year, and if there’s ever been a brand more suited to this, it’s Smiley.

And as it approaches its 50-year anniversary in 2022, the company has never been more focused on its purpose and brand mission – to make the world a happier place and promoting the importance of positivity.

“For us, it’s more about looking at how we can positively impact the world for the next 50 years than looking back at what we’ve done for the last 50,” Matt Winton, global head of brand partnerships, Smiley50, explains to LSB. “That said, our whole campaign is about reintroducing our original message from 1972 ‘Take The Time To Smile’ because we think that’s important in the world we live today.

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“What’s interesting is that our original incarnation at that time was to highlight feel-good news in a host of Europe’s leading newspapers and this message remains more relevant than ever today, as we have seen a surge in dedicated good news publications, including the launch of our own Smiley News site in 2018.”

The anniversary campaign will aim to bring communities together through arts education and culture, explains Matt, building in Smiley’s EQ (emotional intelligence) legacy. It will also have an emphasis on enhancing social regeneration of areas, working with charities and directly impacting schools and local communities.

Key to this will be a public art trail which will see giant Smiley spheroid sculptures appearing at major Inset: A public art trail will global landmarks on see giant Smileys appearing World Emoji Day 2022. at major global landmarks.

Each will feature an individual state of emotion selected by a significant contributing artist who will create an artistic interpretation on the reverse side.

Smiley will also launch a Happier Schools Programme, aiming to upskill children with vital EQ life tools by inspiring and engaging in-school art workshops and a learning pack that utilises Smiley’s range assets. This will also be rolled out on some scale through an Online

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THE SMILEY BRAND AT 50

powerful programme of activity. Matt continues: “I Schools Programme and App – this will be a personally think it’s amazing that, nearly 50 years on, research-based programme for teaching EQ online our original good news message is more important to adults and children, in partnership with the than ever. This enduring Greater Good Science legacy remains Center. completely relevant today Adding a more playful and for the future.” element, the Science of And speaking on why he Happiness Experience will believes the brand has allow people to transport stood the test of time, he Smileys around a track adds: “I think for me what within a framework of rails. stands Smiley out from There will be space to learn, Inset: The vibrant the licensing industry play and explore emotions collaboration with Loewe was an norm is that over the last through a variety of invitation to look together to brighter decade we have evolved science-based interactive days ahead. the first licensed IP that is experiences. In addition, not based on an entertainment property or a The Feelgood Institute will also allow fans to journey branded manufacturing product. We are the through an installation of 12 curated and specially industry’s first licensed lifestyle IP that is solely based commissioned artists’ rooms, aimed at stimulating on co-creation with like-minded partners who share each sense through a range of creative therapies our passion for creativity and positivity.” which will enhance wellbeing and connectivity.

Matt concludes: “Smiley has ultimately proven that Finally, Smiley will launch 50 hero collectors’ edition you can succeed in licensing without doing what products from some of the world’s most iconic everyone else is doing.” brands and designers. These will feature in Smiley concept shops in the world’s Right: Mike Tyson Inset: The Feelgood Institute will feature helped to launch 12 rooms created by commissioned leading department stores and a collaboration artists aimed at stimulating each sense a coffee table book due to be with Chinatown through a range of creative therapies.

Market which published by Maison Assouline. included Smiley boxing gloves.

Matt says: “This campaign will pay homage to the groundbreaking brand collaborations that Smiley has been pioneering in the licensing space for decades.”

3– It’s certainly an ambitious and

2020 so far “It’s impossible to talk about everything we have done because there has been so much,” Matt begins. “Still, the real highlights were the charity initiatives we launched during lockdown to help those most affected by COVID-19, including patients, healthcare workers and people who had lost their sources of income.”

Outside of the charity work – which has included support for KVN Foundation’s FeedMyCity initiative, United We Stream, CéKeDuBonheur and To Write Love On Her Arms – Smiley has teamed with a number of creative and likeminded partners.

These include a capsule with luxury fashion house Loewe, major global lines with Bershka and Pull & Bear and local retail launches with America Today in Benelux, Jennyfer in France and Herring in Brazil.

“What’s been really noticeable for us this year is, while before our partners were mostly using Smiley on products, now they are creating integrated 360 campaigns with us that are harnessing Smiley’s powerful message at the heart of their in-store and content strategies,” Matt adds. “A final project worth a mention was our three-way collaboration with Chinatown Market and Mike Tyson. For me, Tyson is one of the most iconic sports personalities of my era and to see him launching a line that included Smiley boxing gloves was a seminal moment.”

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FOR LICENSING OPPORTUNITIES CONTACT: EUROPE, MIDDLE EAST & AFRICA:

US, CANADA & LATIN AMERICA:

REST OF THE WORLD:

Jason Rice

Alex Gomez

Shigefumi Tanzawa

Email: jason.rice@sega.co.uk

Email: alex.gomez@segaamerica.com

Email: s_tanzawa@home.segasammy.co.jp

Tel: +44 (0) 208 996 4568

Tel: +1 (747) 400 2410, ext.203

Tel: +81 3 6864 4828

www.SEGA.co.uk

/SEGA

@SEGA

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/SEGAEurope ©SEGA

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Welcome to

W

hile protected from the ebb and flow of TV schedules, the seemingly constant change of movie release dates and the whims of those always looking for the ‘next big thing’ in character and entertainment licensing, the brand and lifestyle sector has had to endure its own particular challenges in 2020.

For museums, galleries and heritage institutions, this meant closing physical spaces for some four months and, once they could open again, operating with strict social distancing measures which drastically limited the amount of people they could safely welcome back.

However, speaking to V&A, Natural History Museum, National Trust, National Gallery, Van Gogh Museum, Science Museum, RHS, The Ashmolean, Eden Project and Historic Royal Palaces (pages 98101) all have positive takeaways from the experience and, crucially, feel it hasn’t impacted on the development of their licensing programmes.

Notably, many secured new deals during lockdown across numerous categories and interest in the sector remains high heading into 2021.

Elsewhere, we catch up with Hearst as it gears up to celebrate 100 years of Good Housekeeping (page 96-97). We find out the secret to the magazine’s unstoppable success and the licensing opportunities that lie ahead.

Many of the brands featured in this section are also lining up for glory at the Brand & Lifestyle Licensing Awards 2020 – originally due to take place in April, the event was moved to November in the hope that the COVID-19 situation would have significantly improved. However, due to the ongoing restrictions on social gatherings, this year’s B&LLAs will now be taking place as a virtual extravaganza on the evening of Monday 9 November, meaning the sector’s achievements can still be rightfully honoured. You can check out the superb list of finalists on pages 90-93 and we really hope you can join us for what promises to be a true 2020 style celebration of the sector.

Samantha Loveday Editor, Licensing Source Book

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Fiona Pavely, Keith Pashley, Samantha Loveday and Michelle Board - Wordsmiths Extraordinaire Rob Willis - Publishing Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: hello@max-publishing.co.uk Web: www.licensingsource.net Copyright 2020. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.licensingsource.net

PUBLISHERS OF

@licensingsource ISSN 1234 567.

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Brand Names

The latter part of 2020 continues to be a busy one within the brands and lifestyle sector – with activity ranging from new product launches and agency signings, through to a fashion brand moving into real estate and media properties growing in eclectic new areas. LSB checks out some of the latest goings on.

HRP makes a date Historic Royal Palaces’ licensee Flame Tree Publishing has launched two new calendars for 2021.

Palace Prints brings to life the charity’s six palaces through a range of historic prints, paintings and details maps.

Meanwhile, Hampton Court Palace Masterpieces focuses on the palace’s multitude of ‘baroque’ wall murals by artist, Antonio Verrio.

Following the Above: Palace Prints is one of a brace of COVID-19 calendar offerings from Flame Tree. pandemic and a four-month closure of all sites, it has been a challenging start to the financial year for Historic Royal Palaces – the charity that cares for six historic palaces, including the Tower of London, Hampton Court Palace and Kensington Palace.

This means that the support of revenue from licensed products has never been more vital to help the charity continue to maintain the buildings in its care.

“The calendars are a wonderful showcase of our palaces,” said Jenny Smyth, licensing manager at Historic Royal Palaces. “Now more than ever we rely on public support, the sale of these calendars will contribute towards the upkeep of these historic sites enabling them to stir the spirit of many generations to come.”

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Right: The licensed product range is central to the collaboration.

Wild ones The National Trust has collaborated with CJ Wildlife to help encourage individuals and communities to share the love of nature and play their part in protecting and caring for the environment.

Initially a five-year agreement, CJ Wildlife has pledged a minimum of £775,000 support over the term starting at £75,000 per year and rising to a minimum of £240,000 in year five.

Central to the collaboration is a licensed range of products to help people care for the wildlife visiting their gardens. Every purchase made from CJ Wildlife’s National Trust range over the course of the collaboration will contribute to National Trust projects and directly benefits wildlife.

Developed by experts, the collection includes bird and wildlife foods, bird feeders, nest boxes and accessories, mammal and insect habitats and educational charts.

The items in the range have been selected based on several key criteria including material quality, effective and attractive design and sustainability. All the wood products are manufactured using FSCcertified timber and several products made from recycled materials are also included.

Emoji steps out with PUMA Emoji has teamed up with sports brand PUMA for a new collection of footwear, apparel and accessories.

Designed through the lens of instant messaging, the collection pairs popular emoji icons with bright colour combinations, with items available for both children and adults.

The RS-2K X emoji features a hook and loop piece on the heel where detachable fire, laughing/crying and peace sign emojis can be added. The shoe also includes a hidden ‘What’s up?’ message printed on the vamp. Meanwhile, the RS-X3 X emoji includes the same detachable emoji feature, using the thumbs up, angry and thunder emojis. ‘What’s up?’ also appears in the quarter overlay.

Meanwhile, the apparel collection includes an emoji hoodie in black, grey and yellow, each featuring an array of emoji icons on the front and back. There is also PUMA x emoji sweatpants in grey and black, again featuring the emoji icons.

Right: emoji icons have been paired with bright colour combinations.

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Delicious deal for National Gallery The National Gallery has launched a new Delicious Art gifting collection, exclusively in Boots.

Now in its fourth consecutive year, and following on from the success of previous collections, the new food and drink composite sets are available in over 400 stores nationwide, in-store and online.

The sets will also be part of the retailer’s popular ‘3 for 2’ gift promotion.

The range includes new designs of favourites including jam preserves, tea mug and biscuit tin, as well as a new ‘Tea for Two’ biscuit tray, tea tidy and spoon set and ceramic measuring cups.

All designs include images of well-known paintings from the National Gallery, such as Van Gogh’s A Wheatfield with Cypresses and Sunflowers, Monet’s The Water-Lily Pond and Bosschaert’s A Still Life of Flowers in a Wan-Li Vase.

“We have developed a great relationship with the IG Design Group and Boots and, as a result, have been able to evolve and expand the ranges based on the fantastic customer responses we have seen year after year, during the key gifting season,” said Judith Mather, buying and licensing director at National Gallery Company.

Below: The collaboration with Boots is now in its fourth year.

Left: The Ben Sherman brand is expanding.

Ben’s brand ambitions British brand Ben Sherman looks set to expand into branded real estate developments.

A tie-up with Brands Lab International could see Ben Sherman opening branded gastropubs, boutique hotel lounges and barbershops around the world.

Brands Lab International will be targeting several global cities for the venture, which could roll out as early as autumn 2021, with sustainability and responsibly sourced materials playing a key role in project build and décor.

“The notion of turning traditional commercial enterprise on its head to create a broader sphere of environments for our audience feels like a natural progression,” said Talbot Logan, svp brand management at Ben Sherman. “As a brand that has close ties with youth culture for decades, where they live, socialise, dine, watch a movie or a live gig, it is equally as significant as where they choose to shop.”

Next adds Scion to roster Style Library has teamed up the Scion brand with retailer Next for an exclusive home and nursery collection.

Launched in midAugust in-store and Above: The home and nursery collection has launched exclusively with Next. online, the collection includes statement curtains, blinds and rugs, cushions, contemporary wall art, lighting, nightwear and fashion accessories in four different design themes: Parwa, Ranni, Aikyo and Padukka.

In addition, the range includes two nursery collections featuring Scion’s popular Mr Fox and the stylised bird, Lintu.

Fashion and kids’ collections are due to follow from September.

Growth for Jewel Jewel Branding & Licensing will be taking part in Festival of Licensing, showcasing a number of new clients and partnerships.

Newest client to the portfolio is Alja Horvat, a Slovenian artist and influencer who has collaborated with brands including Anthropologie and Urban Outfitters among others.

The Rachael Hale brand has expanded with licensee Bjorna for home textiles, apparel and accessories, due to launch in Denmark, Sweden, Norway and Finland in Q4. Akowest continues to expand Rachael Hale in back to school categories in Finland, while Vivat developed new BTS concepts based on the latest trends in Russia and Ukraine.

Bouffants & Broken Hearts by Kendra Dandy welcomes Retail Tribes, which will Above: Stationery ranges introduce children’s apparel in January 2021 and Stationery Team Europe, which has are growing for Bouffants & refreshed its 2021 BBH collection with new designs. Both partnerships are in Benelux and Broken Hearts are via subagent License Connection.

Jewel also represents travelling artist CatCog, New York Botanical Garden, National Wildlife Federation and Williamsburg.

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STATE OF THE NATION: BRANDS Below: Danilo is among the licensees with new RHS product.

The initial launch will include tea towels, aprons, oven gloves and a tea cozy with the Rose Garden print. With over 1,000 botanical paintings and illustrations to choose from Samuel Lamont will develop further lines from the Wise artwork archive over the coming months.

This is Iris has previously worked with Samuel Lamont on its Ailsa Black and Beryl Cook portfolios.

Glorious gardens RHS is due to see a diversification in its licensing portfolio, with a number of children’s products being developed and licensed following on from the debut of its first-ever children’s style guide last year.

The brand has also seen some exceptional increases in royalties for companies in the gardening products sector, one of the few to really benefit from the lockdown. These include Melcourt (mulches, growing media, soil improvers, biofiltration media and more), Burgon and Ball (gardening gifts and tools) and Turtle Mats (dirttrapping cotton doormats).

A deal with a major grocer is imminent, while RHS will also be announcing a new partner in the gardening product category in what may be its biggest ever licensing deal financially.

Coming up roses This is Iris has extended its partnership with Irish linen licensee, Samuel Lamont, with the company signing up the botanical illustrations of 1950’s RHS artist in residence, Alfred Wise.

Alfred created over 1,000 watercolour paintings of plants and flowers while engaged at RHS Wisley.

Smiley in the pink Retail group Bershka has revealed its latest collaboration with Smiley, giving the brand a unique pink makeover.

The mostly unisex capsule collection has a 90s, oversized feel, according to the retailer. Highlights include a white set with an overall pink smiley print, plus a matching denim jacket and jeans set, with pink smiley printed all over.

Other unisex pieces include a bomber jacket, 90s’ fit denim with a graffiti-style print Smiley and a black oversized hoodie with matching black joggers.

Key accessories include a reversible bucket hat and matching face covering, plus there are also chunky white trainers with bold Smiley logo plays and matching logo socks.

Global kicks back with Triumph Global Icons is now representing motorcycle brand, Triumph.

The agency’s goal is to build on existing licensing agreements, as well as broadening the programme into new product categories. This will be developed through new targeted partnerships, products and experiences which complement the Triumph brand values and current core product range. Merchandise will reflect the superior quality and innovation of the Triumph brand, while celebrating the spirit of adventure and bold design.

“Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the success and the quality of the brand,” said David Williams, md at Global Icons Europe. “It will be our priority to target prospective licensees able to develop products that reflect Triumph’s brand values of innovation and high-quality engineering.”

Above: Triumph product will celebrate the ‘spirit of adventure and bold design’.

Above: The Rose Garden print will feature on a number of items.

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Media moguls

Above: Bershka has given the Smiley brand a pink makeover.

“It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever,” commented Michaela Fass, svp fashion at The Smiley Company. “By partnering with Smiley, Bershka has created a capsule that not only spreads some love, optimism and positivity when needed, but does it with the creative swagger that has kept Smiley at the forefront of artistic culture for nearly five decades.”

The world’s biggest female-focused millennial media brand, Cosmopolitan has a number of new licensed products launching this autumn.

Deals brokered by IMG will see Cosmopolitan release a new eyewear collection in France and Italy, through retailers including Optic2000; electrical hair tools, consumer technology and accessories in UK retailers including Boots, Argos and Missguided; bags, consumer technology and accessories across Europe; and a collection of rugs as part of its CosmoLiving by Cosmopolitan range on Wayfair.co.uk and Otto.DE. Meanwhile, the third edition of the Esquire Edit is launching on October 15. The collection includes apparel, shoes and accessories from Oliver Spencer, Mackintosh, Cubitts, Bennett Winch, Universal Works, Sunspel, The Workers Club, Spoke, and C. QP. The edit will be displayed on the Esquire website and available in brands' online and brick and mortar stores.

IMG has also renewed its representation with Family Trademark to continue expanding Brigitte Bardot’s licensed product offering.

Below: IMG has grown the Cosmopolitan brand.

Sweet Dreams for Hearst brand Specialist bed retailer, Dreams has launched an exclusive collection of bedroom furniture with home interiors magazine brand, House Beautiful.

Created in collaboration with the interior stylists and editorial team at House Beautiful, the collection includes three stylish and contemporary quilted bed frames, headboards, bedside chests, benches and blanket boxes.

This marks the first partnership for Dreams with a media brand, plus House Beautiful’s first licensing partnership with a bedding retailer.

“At Dreams, we’re constantly looking to offer our customers the most innovative and stylish products, and we knew that by working with the experts at House Beautiful we would be able to deliver interior trend-led solutions,” said Jonathan Hirst, coo at Dreams.

Sharon Douglas, chief brand officer at Hearst Lifestyle, added: “By blending Dreams’ highly specialist retailing expertise with the content and styling credentials of House Beautiful, then promoting the results through our respective vast audience networks we are creating a powerful collaboration driving awareness, consideration and purchase.”

Right: This is the first partnership for Dreams with a media brand.

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THE BASS LINE

Inset: If you’re unsure what to do, digging for victory is Adam’s advice.

Bottom: Work calls and meetings have switched from in-person to via Zoom or Teams for the majority.

Below: Golden Goose’s Adam Bass.

History has proven that humans adapt well to change, and the COVID-19 pandemic has given us the chance for a complete global reset. Adam Bass, md of agency Golden Goose, offers some positives to take from the last six months and how the licensing industry can start digging towards the light.

Dig for victory C

OVID-19 bought us a spectacular shake up of the events and service industry, with the Olympics, Glastonbury, football, cricket, music festivals, live theatre, live music, restaurants, cafés and business conferences, all grinding to a shuddering halt. The implications of this global hiatus are going to be revolutionary. Never before in peacetime has humanity had the opportunity for a complete, global reset as a species, as a nation and as an industry.

This reset will be tough financially but, for most of us, that was the norm anyway. If we as a species of supremely intelligent tool-making monkeys have

proven one thing time and time again, it’s that we adapt well to change. Here, then, are some positives from The Day the Earth Stood Still.

Entrepreneurial advantage

Entrepreneurs are essentially risk-taking decision-making machines. They decide the vision and focus of a business and set off in a direction, taking as many people as possible with them. Given the status of economic and social uncertainty, it’s no surprise that many businesses are in partial paralysis, unsure if they should Meetings overhaul wait for normality to return or Remember the time when you adapt to what may be a set up a speculative introductory meeting, schlepping out to the transient transition. middle of nowhere, signing in to a As licensing people it’s our job desolate reception area and to trigger new business, being served nothing more than a milky tea for your troubles? All whether that’s with new to explore a vague opportunity branded product, new that turned out to be, at best, a marketing channels or new long shot and, at worst, a non-starter? Well, fortunately for you those days are distribution channels. This puts probably over. The chances are that introductory meetings will happen first and foremost via teams/video conference call. While the current rationale may be the licensing industry as a whole about avoiding infection, the time will come when no rationale is needed. at a significant competitive Gathering multiple people in the same place at the same time to discuss advantage over other industries something uncertain is going to be so overwhelmingly inconvenient that it’s not going to be the way things happen again, unless it’s absolutely necessary and the with a more static business opportunity is real. model. Licensing is never Sure, you’re going to want to actually meet people, but not until there is a real relationship. So, the days of the two-hour road trip to Leeds to discuss something ‘business as normal’ so the postCOVID world is just more of the that may never happen may actually be over. Having said that, I’m going to Liverpool next month for a meeting with three people I’ve never met! same for this unusual, dealmaking sector.

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THE BASS LINE

Right: Ben & Jerry’s and Nike are among the unexpected major brand mash ups which emerged during lockdown.

The swinging 60s?

Mad brews In the past few weeks alone we’ve seen Marmite and Lynx collaborate on a social distancing deodorant, Ben & Jerry’s and Nike on freaky trainers, and Kellogg’s Crunchy Nut Peanut Butter.

Brands aren’t standing still and watching the world change, they’re trying to dominate the news agenda with disruptive products that make you stop, stand and stare, even if it’s only online. Viral posts on social media depend on instant likeability and shareability. If you can make a product that makes people look twice and ask themselves “am I seeing what I think I’m seeing?” before asking their friends “did you see this?”, then you have a winner.

But the search for the social spike is much harder than trying to turn heads in a store, which means brands are trying weirder collabs than ever before, just to move the needle. At least in a store someone is actually browsing. If you’re deep dive online shopping for something specific like a camera then there’s no way you will buy cookware – unlike shopping in John Lewis where you always end up in the cookware department no matter what.

Just as the encyclopaedia is dead because browsing alphabetically for knowledge is very last century, so department stores are going to need to massively up their game to survive. This means that when experiential comes back, it’s coming back with a vengeance, and exclusive mad brews are going to be the norm.

Post-war, ration book Britain was not a particularly pleasant time to be young. However, in just ten years a new vibrant young generation were leading a counter-culture and establishing new brands that, even today, still generate significant licensing revenue.

Post-COVID Britain is likely to be similarly austere – thousands of lost jobs and impending tax increases don’t exactly bode for a celebration of life.

However, the structural changes of this shutdown will allow new freedoms for those prepared to adapt. Freedom to work more from home, to achieve a life/work balance, to succeed in a meritocracy rather than a privileged elite, to speak truth to power. We have undergone a revolution and those people sitting on their hands waiting for normality to return are going to miss out. As a famous voice once said “you better start swimming or you’ll sink like a stone, cos the times they are a changing…"

Inset: Structural changes of the lockdown will allow new freedoms for those who adapt, such as work/life balance.

Permission to change In the spirit of hard and true talking, if you or your business were furloughed then it’s time to rethink your life or business plan. There is no disgrace or indignity in this. Unlike the trauma and stigma of bankruptcy, you have a completely free hit to find your new niche in life. This needs to be seen as an opportunity to find something you love, that you’re good at and that you can be paid to do. The career change opportunity is real and exciting and has to be embraced if it’s going to happen, but it may just be the best thing that ever happened to us.

In the past few months it has felt at times like a tunnel has collapsed and many of us can’t see the light. Well, the best way to survive a tunnel collapse is to dig towards the light. My advice, if you’re not sure what to do… dig for victory.

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BRAND & LIFESTYLE LICENSING AWARDS 2020

the

finalists The finalists in the 2020 Brand & Lifestyle Licensing Awards certainly reflect the huge diversity of brands and products – and the retailers which sell them - that have resonated with the industry and the consumers. The winners were originally due to be crowned in April, but due to the COVID-19 pandemic and the ongoing restrictions on social gatherings, this year the B&LLAs will be held as a virtual ceremony, taking place on the evening of Monday November 9. Most importantly, there will still be winners!’ Over the next three pages, LSB highlights the finalists in the Product, Retail and Property categories for this year’s B&LLAs.

The finalists in the Product categories at the B&LLAs 2020 are: Best Brand Licensed Fashion Accessories or Lifestyle Product or Range • DeWalt Footwear from Work-In-Progress • HEAD Prestige Watch from Aion Time • Hype Luggage Collection from Global Brands Group • Joules Timepieces from ICG • NASA Accessories Range from Bioworld International • Royal Ascot Collection from Radley London • Smiley X Eastpak Collection from Eastpak • Sara Miller London Luggage Collection from Pelham Leather Goods

Best Brand Licensed Health & Beauty Product or Range • Crayola Beauty Collection from Crea • FatFace Men’s Health and Beauty Range from SLG Brands • The Illustrated Nail Faux Nail Collection from H&A • Jena Frumes Loves PS… Beauty Collection for Primark from Bravado • Love Hearts Cosmetic Brushes from Corsair Toiletries • Morris & Co Bath & Body Advent Calendar from Heathcote & Ivory • RHS Electric Rhubarb Eau de Parfum from Floral Street Fragrances • Sara Miller London Tahiti Collection from Heathcote & Ivory

Best Brand Licensed Food or Beverage Product or Range

Best Brand Licensed Adult Apparel Product or Range

• Guinness Chocolate Cake from Finsbury Food Group • The Happy News Confectionery Collection from Crème D’Or • Historic Royal Palaces Victorian London Fog Tea from Harney & Sons • Joules Apple & Pear Gin from Warner’s Distillery • Paul Hollywood’s Flatbreads from St Pierre Groupe • Pimm’s Preserves from Duerr’s • Reese’s Peanut Butter Ice Cream Cups from Unilever • Tango Treats from Rose Marketing

• Budweiser Streetwear from Hype • Coca-Cola Collection from Tommy Hilfiger • Motown Collection from Carhartt WIP • National Trust Collection x Barbour for John Lewis & Partners from Barbour • PENN Apparel Collection from Wilson Imports • Playboy Motorcross Collection from Missguided • Royal Ascot Menswear from TM Lewin • V&A AW19 Collection from People Tree

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BRAND & LIFESTYLE LICENSING AWARDS 2020

Best Brand Licensed Gifting Product or Range • The Happy News Greeting Cards from Moonpig • Historic Royal Palaces’ Tower of London 2019 Coin Collection from The Royal Mint • London Underground Johnstone 100 Collection from LU Collections • Oasis Home Fragranced Gift Sets from Bahoma London • PlayStation Gift Range from GB eye • Monopoly Collection from IWOOT • Morris & Co Bouquets from Bloom & Wild • Vintage Kellogg’s Socks from Roy Lowe & Sons

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range • Fairy Non-Bio Delicate Wash from Star Brands • Field and Fur by Jane Bannon Homewares from Pyramid International • I Like Birds x Marie Curie Homewares from My Gifts Trade • Monsoon Champagne Mirage Cutlery Collection from Arthur Price • Morris & Co Mugs, Ceramics and Tableware from Spode • Sara Miller London Tahiti Tableware Collection from Portmeirion • V&A X Built Collection from KitchenCraft • Yvonne Ellen Ceramics Range from 51Percent

Best Brand Licensed Children’s Product or Range • Discovery Kids x Scouts UK Collection from Scouts UK • Hello Kitty Collection for Primark from Paul Dennicci • London Underground Train Set from Trainyard • National Trust Nature Hideaway Kit from The Den Kit Company • NERF Clothing Range for George@Asda from Smith & Brooks • NINJA Fashion Range for Primark from Fashion UK • Science Museum TechnoLogic Range from Clementoni • Scion Baby Collection from UNIQLO

Best Brand Licensed Electrical & DIY Products or Range • Emma Bridgewater Collection from Russell Hobbs • Emma Bridgewater Hepburn Voice from VQ

• Goodyear Car Accessories from Avron • Joules Mobile Accessories from VQ • PlayStation Icons Light from Paladone • Sophie Conran Garden Tools from Burgon & Ball • VO5 Electricals Range from Conair

Best Brand Licensed Home Décor Product or Range • Laura Ashley Carpet Collection from Brintons Carpets • London Underground Vol. 11 Range from Kirkby Design • Morris & Co Rug Collection from Brink & Campman • National Geographic Sustainable Home Textile Collection from Dreamtex • Natural History Museum Colour by Nature Paint Range from Farrow & Ball • Natural History Museum Wallpaper Collection from Divine Savages • Oasis Home Bedding Collection AW19 from Clarke & Clarke • V&A Archive Views Range from Surface View

Inspired Innovation Brand Licensed Product or Range Award • Albert Einstein Leather Jacket from Levi’s • Ed Stafford Shelter Kit from The Den Kit Company • Goodyear Pet Tyre Chew from Tzumi • I Like Birds Bird Strike Prevention Window Film from Stickers4 • Joules Pet Collection from Rosewood • Liberty London Beeswax Wraps from Beeswax Wrap Co • Marmite Personalised Jars from Custom Getaway • Van Gogh Museum Skateboard Art from The Skateroom

The finalists in the Retail categories at the B&LLAs 2020 are: Best High Street Fashion Retailer Brand Licensed Execution • ASOS • FatFace • Missguided • Next • Primark • Pull&Bear • Uniqlo • Zara LICENSING SOURCE BOOK EUROPE 2020

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BRAND & LIFESTYLE LICENSING AWARDS 2020

Best Department Store Or Mixed Retailer Brand Licensed Execution • Argos • B&M • Home Bargains • Fenwick • John Lewis & Partners • WHSmith

Best Supermarket Brand Licensed Execution • Aldi • Asda • Morrisons • Sainsbury’s • Tesco • Waitrose

Best Specialist Retailer Brand Licensed Execution • Boots • DFS • Dunelm • Game UK • Specsavers • Superdrug • Vision Express

The finalists in the Property categories at the B&LLAs 2020 are: Best Licensed Heritage Or Institution Brand (Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that executed licensing activity (including in the UK) in the period 1 January 2019 to 31 December 2019.)

• Historic Royal Palaces • Morris & Co • The National Gallery • National Trust • Natural History Museum • Royal Ascot • Royal Horticultural Society (RHS) • Science Museum • Victoria and Albert Museum (V&A)

Best Licensed Lifestyle Brand (Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports

goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2019 to 31 December 2019.)

• Crayola • Discovery • Goodyear • Hawaiian Tropic • HEAD • House Beautiful • London Underground • PlayStation

Best Licensed Design-led Lifestyle Brand (Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2019 to 31 December 2019.)

• Emoji • The Happy News • Hello Kitty • I Like Birds • Laura Ashley • Scion • Smiley

Best Licensed Food Or Beverage Brand (Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2019 to 31 December 2019.)

• Baileys • Budweiser • Coca-Cola • Guinness • Tango • Vintage Kellogg’s • Reese’s • Wall’s

Best Licensed Fashion or Talent Brand (Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2019 to 31 December 2019.)

• Emma Bridgewater • FatFace • Joules • Julie Dodsworth • Katie Alice • Oasis • Nadiya Hussain • Sara Miller London LICENSING SOURCE BOOK EUROPE 2020

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FACE TO FACE WITH… GOOD HOUSEKEEPING

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If there was ever an award for being a national treasure, Good Housekeeping would be a top contender. Some 18 GH DEALS! months shy of its 100th year anniversary, Good Housekeeping is still the UK’s biggest selling women’s 25 25 lifestyle magazine brand. It boasts a loyal readership of £2 over 3m people every month, and each year over 250,000 licensed products are sold alongside 2,500 products tested at the Good Housekeeping Institute (GHI). In fact, it is the only magazine brand ever to be awarded the trademark ‘Tried, Tested & Trusted’.

So, what’s the secret of the brand’s unstoppable success, and what licensing opportunities lie ahead?

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aunched in March 1922 - in a decade when the stove was first introduced, along with dishwashers, toasters, percolators and irons – Good Housekeeping has continued to be a trusted friend to its readers who today embrace, two, even three generations.

“Life has never been more uncertain,” comments Good Housekeeping’s editor-inchief Gaby Huddart. “People need a trusted source of answers to the everyday challenges they face. Underpinned by our expert testers at the Good

Housekeeping Institute, our magazine and website both give readers trusted solutions, delivered with simplicity at the time they need it most.

We are read by everyone who wants to search less, make good decisions and buy with confidence.”

As chief brand officer Sharon Douglas adds: “Good Housekeeping has been influencing the customer purchasing journey since the day we launched and our 100th anniversary plans offer potential licensees the chance to be part of an entire year of

Gaby Huddart: The Lowdown

Inset: Good Housekeeping’s editor-in-chief Gaby Huddart.

96

l Gaby started her career in journalism 30 years ago, moving on from trade magazines to consumer women’s lifestyle magazines in 2005. l She joined publishing house Hearst seven years ago and was appointed editor-in-chief of Good Housekeeping in 2017. (“It’s my dream job, the greatest privilege in journalism.”) l Home is a ‘60s townhouse in SE London, where she lives with her husband and two teenage daughters. (“I’m hoping to give it a more contemporary look and will definitely be asking the style editor for advice this year!”).

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FACE TO FACE WITH… GOOD HOUSEKEEPING

Inset: The Good Housekeeping Institute.

Below: Preserving Without Sugar front cover. (Price: Three pence).

Below right: Good Housekeeping’s chief brand officer Sharon Douglas.

celebrations starting in time for Christmas in October 2021. We are looking for brands and partners that share our values of trust, quality and design.”

Sharon explains that there are “three angles potential partners can get involved with” as part of the brand’s licensing plans. “First, there is the nostalgia opportunity celebrating the last 100 years, and to support this we are releasing previously unseen artwork from the early covers and features that will look stunning on gifting, stationery, homeware and toiletries.”

The second is food.

“Food is by far the biggest reason readers come to Good Housekeeping and that’s not just mum,” reveals Sharon. “Our readers include men and younger audiences leaving home and searching our huge database of recipes that have been triple tested and are guaranteed to work every time,” she explains.

The third angle is future facing and relates to what Good

Hearst Fact File

Housekeeping stands for, which is practical, trusted home solutions. “We are looking to partner with top innovators and design-led brands to create Good Housekeeping branded products that have a fabulous design or a practical application with an extra useful twist,” states Sharon.

Partners can also benefit from Good Housekeeping’s Approved or Reader Recommended certification. As Sharon explains, “we can test product before or after launch at the Good Housekeeping Institute. This is powerful brand endorsement. In surveys, 87% of people say they are more likely to buy a product with Good Housekeeping endorsement and four out of five readers say they take action after reading Good Housekeeping.”

Enthuses Gaby: “I am incredibly honoured to be at the helm as we take this great British institution through its 100 year celebrations and, of course, the

l Good Housekeeping is part of Hearst UK, one of the UK’s biggest lifestyle publishing houses where licensing has already proven to be hugely successful. l Hearst has partnered House Beautiful, Country Living and Elle Decoration with major high street retailers and brands such as DFS, Carpetright, Sainsbury’s, Hillary’s and Crown, selling over £200m in RSV last year. l The Country Living Coast to Coast Hotels won the B&LLAs 2019 Inspired Innovation Brand Licensed Product Award. l Alongside these well-known lifestyle magazines, Hearst UK also publishes global brands including Cosmopolitan, Harper’s Bazaar, Esquire, Elle, Men’s Health, Women’s Health, Red and Prima.

unique opportunity for partners is that once we know what licensed product is planned my editorial team can get millions of readers very excited about it.”

Sharon Douglas: The Lowdown l Sharon Douglas is chief brand officer for Hearst Lifestyle and oversees revenue brand strategy and diversification for Good Housekeeping, Country Living, House Beautiful, Prima & Red. l She has held positions in daily newspaper and magazine publishing for over 30 years and leads the licensing programme at Hearst UK. l Home is Lyndhurst in the New Forest with her husband and two dogs Baxter and Layla.

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MUSEUM & HERITAGE FEEDBACK

National

treasures The museum, heritage and institutions sector has endured its own challenges throughout this year’s lockdown including venue closures, key exhibitions put on hold and social distancing measures to incorporate. All of this means the importance of licensed products is higher than ever. LSB catches up with some key names in the sector to find out their views on the year to date.

Maxine Lister, head of licensing, Natural History Museum “We were extremely lucky that our planned launches for spring were not affected by the lockdown and we have seen our collections with The Royal Mint, Finisterre and Uniqlo go ahead as planned.

We were very fortunate that the licensing team was able to continue working throughout lockdown, which has allowed us to continue to plan and develop the upcoming launches we have for this year and also into 2021.

The Museum was closed to the public for almost five months, the longest period since the Second World War, so this was of course incredibly challenging for many reasons.

Even as we start to reopen our doors, there is limited capacity and new measures in place to ensure staff and visitors can have a safe and enjoyable

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Inset: Lockdown allowed time for Eden Project to consider how it wants its brand to develop and grow.

Tracey Smith, commercial manager, Eden Project “We started the year with a robust portfolio of products, each with strong environmental credentials through supply chain, materials, manufacture and packaging. Our licensees also have a strong presence with both traditional high street retailers and through online sales.

The programme has remained steady throughout lockdown with some strong growth in certain areas.

Particularly strong have been the Eden range of seeds as consumers have been spending considerable time at home and the trend of ‘grow your own’ has boomed during lockdown. With the emphasis on outdoor living, all home and garden products have continued to perform well including garden furniture and associated products. Coffee pods have also seen steady growth through online sales channels.

Lockdown has also allowed time for Eden to really consider how we want our brand to develop and grow.

Our focus for 2020 is to grow our current ranges with our licensees offering a wider portfolio of products for launch in spring 2021.

We are also very keen to add new products to our portfolio that sit in line with our strict sourcing criteria.

We are not restricting ourselves to specific categories as we welcome approaches from a wide range of companies where our values are aligned and we both believe we can add value through working together.”

experience. With regards to licensing, we are very lucky that our products are sold at wider retail and continued to be available during this time despite the Museum itself being closed.

Our focus for the rest of the year is to support our existing licensees, as well as to continue the ongoing discussions we are currently having with various licensees and retailers.

We have several launches coming up, particularly in early 2021 that we are very excited about.”

Left: NHM was closed to the public for the longest period since the Second World War.

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MUSEUM & HERITAGE FEEDBACK

Emma Saunders, head of brand licensing and business development, Historic Royal Palaces “At the start of the year, we were meeting new potential licensees, then when COVID-19 hit, most of these discussions initially went on hold, but we are now picking up on these again. We are also looking at different types of licensing opportunities and collaborations, including digital, character and entertainment brands.

Lockdown initially affected our ways of working, but we have adapted well and have maintained continuous contact with all our licensees and have still sought new business conversations where possible. We have been able to continue to develop licensed ranges with our existing partners and are gradually moving forward again with negotiations on new deals.

Following the success of the first Tower of London coin series with The Royal Mint, we are launching a Above: A collection of wallpapers is among the second series of collectable coins new launches for Historic Royal Palaces. this year. This partnership has been one of our fastest growing licences to date. We are also about to launch a new collection of wallpapers with Cole & Son, while Flame Tree Publishing launches two new calendars for 2021 in August.

In Q1 2021 we will be launching a

Rebecca Stanford, brand licensing manager, National Trust “In spite of the challenging circumstances 2020 has presented to every organisation and individual, we are really proud to be moving forwards with some exciting collaborations across our core licensing categories.

Most recently, we have launched our first childrenswear collection for autumn/winter 2020 with Frugi, a UK leading ethical and organic children’s Above: National Trust clothing company. We are also delighted to be moving into the wildlife has moved forward on a number of care space through a new collaboration collaborations, says with CJ Wildlife.

Rebecca Lockdown certainly brought its challenges across the organisation and our licensing programme was not exempt. We had to quickly adapt to managing our portfolio of licensees (which is fairly sizeable, at just over 30 accounts) with a heavily reduced team (due to furlough arrangements). Our priority was to support our licensees through these extreme trading conditions, yet also be mindful of our new working relationships and support them with product development and marketing launches to ensure we didn’t miss opportunities later in the year and into 2021.”

range of fine jewellery with our licensee Clogau. As a key licensee that’s been especially profitable for us over the years and although they have also been hit by the pandemic, they still see our licensed ranges as key to invest in and the new collections will be one of their first launches in the new year.

We have also started to work on a completely new collection of coins to launch in AW 2021 and are about to start working on a number of new homeware collections to launch in SS 2022.”

Lauren Sizeland, head of licensing and business development, V&A “The whole brand licensing team has worked throughout the lockdown period. The first thing we focused on was contacting our licensees to understand how the shutdown affected each of their businesses and to identify how best we could support them. Of course many have had to adapt their plans, changing ranges and routes to market, altering production and launch schedules as demand has shifted and we are supporting them throughout.

The global closure of many factories, shops and businesses provided obstacles but we found there was a natural expansion in certain product categories as a result of the changing market. We saw a particular increase for home décor and crafting as people spent more time at home. Our crafting licensees DMC and Ehrman Tapestries saw an unprecedented surge in demand for their Above: Lauren says embroidery and needlepoint products, and we worked closely with several of our home interior licensees to create inspirational marketing and social media promotions. The success of these has led the V&A found there was a natural to the development of additional ranges due to be released this autumn. Stationery products expansion in certain remained popular as people switched to work from home and chose home office supplies with moreproduct categories. personality. There are new product types we could have never anticipated a few months ago for items such as face masks and we are responding to that with some highly decorative designs, both for the UK and markets in South East Asia. Hopefully they will put a smile on everybody’s faces, even if we can’t see them!

We are currently working on 17 forthcoming launches due to take place between AW20 to early 2021. There will be some exciting debut ranges, including a manufacturer of bespoke decorative glass for interior wall décor and crafting fabrics with Visage Textiles. We also have a lot of online activity planned in the coming months, particularly in China, including live streaming to promote our licensed products. We launched our first video platform account on Kuaishou in August and have more activities planned with Tmall later this year, with a focus on 11/11, one of the key shopping events in China.”

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MUSEUM & HERITAGE FEEDBACK

Declan McCarthy, head of publishing and licensing, The Ashmolean “The single most significant event was signing up Start Licensing as our exclusive agency partner at the start of 2020. We also launched a very high-end box set of facsimile Raphael drawings with one of our Italian partners, exclusively for their domestic market.

Lockdown was extraordinarily challenging. We

Above: A high-end box set of facsimile Raphael drawings was a key launch in Italy for The Ashmolean.

Above: The Science Museum brand continues to do well in a very challenging market, says Zuzi.

Zuzi Wojciechowska, senior account manager, brand licensing, Science Museum “Science Museum started off very strong in 2020, with exciting plans for retailer promos and new launches in the categories of stationery and confectionery.

Unfortunately, COVID-19 has really changed some of our plans and several launches have been postponed to 2021, as well as any retailer events. Having said that, there is still a lot going on and our brand continues to do well in a very challenging market.

For Flying Scotsman, 2020 was all about planning for the centenary of the locomotive, which takes place in 2023. We have actually had quite a lot of interest already from high profile partners, and luckily as this is a long-term opportunity the pandemic hasn't affected those conversations.

What came as a big surprise was that our licensed products seemed to perform well in the past months, and our key licensees, such as Clementoni and Hornby have reported strong sales, some even up on last year.

Another interesting effect has been the popularity of certain categories that we are now developing with our current partners. These include puzzles, games and craft kits. Hopefully these will be available from the beginning of 2021.

Unfortunately, we did lose a couple of deals and some have been postponed, which was a massive shame. But we have been able to progress with our confectionery deal with Kinnerton for M&S, as well as several renewals for calendars, posters and wall art. Again, homewares have seemingly outperformed expectations.”

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had just opened our major spring show - Young Rembrandt - two weeks before we had to close the doors. This has had a major impact on our income in retail, catering, events and ticketing.

We reopened to the public on August 10, with social distancing measures in place and mandatory mask-wearing.

I think all our licensees were affected to one degree or another, and for some we have agreed deferred royalties. One of our partners produces an Ashmolean Gin (The Oxford Artisan Distillery), and with restaurants and bars closed, their ability to sell significant quantities was severely impacted. In a nice twist however, they turned to making hand sanitiser for the NHS and local hospitals.

We are talking to as many people as possible, in as wide a market as we think would be relevant.

We know we are not as big a name in the heritage licensing sector, so it felt futile to try standing ‘toe to toe’ with the bigger names. We are looking for some of the less obvious options, but we also have a huge plus in that we are largely an untapped source at present so there are a huge number of possibilities for licensees to consider. This was always going to be the approach with Start, so we see no reason to adjust significantly. We are also nurturing our existing licensees and promoting their products wherever we can.”

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MUSEUM & HERITAGE FEEDBACK

Cathy Snow, licensing manager, RHS “Retail business at our gardens, both in the gift shops and plant centres, has been brisk – especially for all things garden-related. We have seen real growth across the majority of our gardening product licensees, too. The only licensees that have not returned higher royalties are those that were unable to import product because of the closure of factories in the Far East.

However, luckily for the RHS licensing programme we have always worked with UK manufacturing licensees, as well as those who import products.

Because of this the programme was well protected and the first two quarters’ revenue has barely been affected.

As for the new partners we were talking to before lockdown, some went on working and we were able to continue negotiations, so we will have plenty of new deals and new products launching next spring. A few other new deals were delayed, but are still going ahead.

We have even seen a number of new opportunities and approaches in the last few weeks.

As LSB goes to press I can hint at a deal with a major grocer, which is hugely significant for the licensing programme.

There is also one in the gardening Above: Gardening and growing enjoyed a huge boost in lockdown, benefitting product category, the RHS.

Marijn Veraart, licensing manager, Van Gogh Museum “The UK is a key market for us and we have been growing the licensing programme with Licensing Link Europe over the last 12 months. This year it has signed a number of licensees including Blueprint Collections (which has secured some great retail partners in the UK and Europe including John Lewis), Danilo, Floral Street Fragrances, Bespoke 77 and AC Jade. The Collective has also continued production development with ranges launching with Asos.

The museum itself had to shut its doors in March, once mass gatherings were restricted in Holland. In addition, our live event partners had to close down including the Experience that was located on London’s South Bank.

Despite the limitations, we can still continue to inspire people from a distance with the work and life of Van Gogh through our online channels. Even now that people can travel less easily, we keep in touch with millions of online followers. On social media, the Van Gogh Museum is the world's most engaging art museum.

The museum re-opened in July, but we’ve reduced the numbers to 2,000 visitors per day, ensuring social distancing rules can be implemented.

Our goals over the next few months are to secure retail listings with our partners, a focus on digital, particularly in the apparel space, plus we have Above: Blueprint Collections a drinks partner which we are has secured some strong retail excited about for next year.” partners for its new range.

which again is huge – probably our biggest ever licensing deal financially for the RHS – and then several smaller ones that strengthen our gift and homeware licensed product categories. And there may be a really interesting deal for wine lovers, too.”

Judith Mather, buying and brand licensing director, National Gallery Company “Demand for our licensed jigsaws (from Ravensburger and Flame Tree) soared during lockdown, which in turn boosted our digital sales of this category. Crafting activities (from DMC) were also popular, seeing YOY sales up 125%.

New licensees Poetic Brands, Pure Jewels (fine jewellery), MLP (apparel) and Ecell (phone cases) have continued to develop product through the crisis. A DTR was secured with Pull & Bear, while the contract to supply our Delicious Art range to Boots and other retailers was extended for a further two years.

Our international agent, Pepperbrands in Brazil, secured a new deal for hats in Mexico, while Alfilo, our master licensee in China, has developed 101 new skus over multiple designs and products.

The National Gallery has an online booking system for free entry and paid for entry for the current Titian: Love, Desire, Death exhibition. This is aiding the social distancing in the Gallery. Capacity is greatly reduced and we can only currently trade on-site in one permanent store and the Titian exhibition shop.

As to our focus in the Far East and going forward into Q1 2021, we would like to secure more fashion collaborations.”

Right: Securing more fashion collaborations is one of the focuses for Judith.

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STATE OF THE NATION: ART & DESIGN Inset: The new art print collection has been inspired by MissPrint’s wallpaper designs.

Below: Lemon Ribbon’s messages are “enchanting and uplifting” says Glue Creative Thinking’s Carla.

Art of

the

matter Art and design-led brands continue to provide solid business for licensees and retailers alike.

Many designs have also received an extra boost from the increase in homewares sales as consumers looked to do up their homes during lockdown. LSB takes a look at some of the latest activity.

Lemon Ribbon eyes UK growth

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A new line of hand drawn art prints from the leading British wallpaper design brand, MissPrint, is to be stocked online at Fy, thanks to a deal secured by The Point.1888.

Fy – which is known as key platform for emerging homewares, wall art, furniture and accessory brands – is showcasing 39 of MissPrint’s hand drawn art prints.

To date, MissPrint has enjoyed success with brand licensing collaborations such as John Lewis, Dunelm, Quaker Oats and others.

“MissPrint is no stranger to brand licensing and yet this is the first time we have worked on creating an art print collection inspired by our wallpaper designs,” said cofounder, Rebecca Drury. “It makes perfect sense to create such a product range to attract new customers and I’ve found the whole design process really exciting. We’re so grateful to The Point.1888 for giving us this opportunity and cannot wait to unveil our other plans.”

calendar

Children’s design-led lifestyle brand, Lemon Ribbon, has appointed Glue Creative Thinking as its UK licensing and brand collaborations agent.

Lemon Ribbon’s playfully bright and bold style aims to captivate children’s imaginations with what it describes as ‘refreshing, inclusive and joyous’ characters including Lion, Panda, Cat, Bunny, Monster and Croc.

Licensed products are already available across 11 countries – including the US, Russia and China – with licensees including K Stationary and NICI among others.

“Though it’s certainly been an unnerving couple of months for all, we’re ready and excited to welcome the wider UK market to the world of Lemon Ribbon,” said Edward Weale, director of Lemon Ribbon. “We hope our inclusive, cheerful messaging will enlighten and educate both parent and child.”

Carla Bowden, founder and director of Glue Creative Thinking, added: “It’s an incredibly relevant brand right now, their creative, cheerful and educational messages are enchanting and uplifting, we can’t wait to see it come to life through product.”

Off the wall

2021

All at sea Now in her fourth year of working with Carousel Calendars, Thea Cutting is continuing to provide supporters of the RNLI with her whimsical seaside designs.

For 2021, the popular RNLI branded range will include a slim-line calendar, organiser and A5 diary. The ‘Seaside’ designs also feature on a range of ceramics and textiles alongside Thea’s ‘Floral’ designs, which are inspired by coastal flowers.

The products are all created under licence by My Gifts Trade under the Gallery Thea brand.

Above: The popular RNLI range is back with 2021 designs.

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STATE OF THE NATION: ART & DESIGN

Health and Whale-being Busy Jehane is celebrating a plethora of new licences for Katherine Quinn.

New title, The Art of Whale-being has launched from Ice House Books and includes over 60 pages of the artist’s bestselling marine life and whale illustrations, alongside calming messages.

In addition, Whale Tales is a recently launched collection of quilting fabrics from US licensee Windham Fabrics. Katherine’s signature collection of animal characters is also arriving for Christmas with publisher Roger la Borde including pop-up slot advent calendars, greeting cards, giftwrap and more.

Meanwhile, TeNeues has been inspired by the Pets and their Famous Humans title by Zahori Books and has created a 2021 calendar, which shows 12 pets taking centre stage to famous owners such as Andy Warhol and Frida Kahlo.

“Katherine’s illustrations tell stories with depth and beauty, with the rare and magic touch of attracting both children and adult audiences in a single swoop,” said Jehane Boden Spiers, owner of Jehane.

Inset: The MoMA collection spans footwear and apparel.

MoMA steps up Vans has unveiled its latest brand collaboration, teaming up with the Museum of Modern Art on new footwear and apparel.

The special collection aims to celebrate the New York museum’s collection and prominent artists.

Artists have been selected to reflect the diversity of MoMA’s collection, with two drops featuring Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lyubov Popova and Faith Ringgold.

The first release of footwear, apparel and accessories includes products featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet. This will be followed by a second artist release in November.

In addition to the artists, the initial release will also include a ten-piece assortment of MoMA-branded footwear, apparel and accessories.

There will also be an exclusive toddlers and kids range which will focus on colour and interactivity.

Inset: A host of new licensees have been signed for Katherine Quinn’s whale illustrations and marine life art.

Art on film British artisan designer, Julie Dodsworth has created a promotional video to act as a tour of her new products and designs, in lieu of not being able to attend physical trade shows.

The film has been widely distributed and has resulted in a number of orders from retailers. In addition to this, several new licensees have come on board including Deva Designs (giftwrap and gift bags), while My Gifts Trade has added new designs to its existing collection. Julie has also recently worked with Kew Gardens and The Woodland Trust to create bespoke designs which feature on products sold exclusively in their retail outlets.

With Start Licensing handling the CP programme in the UK, Jewel Branding has been appointed to look after the US and Canada. Ian Downes commented: "Julie really knows her audience well as she has a direct dialogue with retail buyers. Investing in a bespoke promotional film was a smart move from Julie that has been rewarded with Above: Julie Dodsworth has seen increased orders.” increased orders for her lines.

Slotting into place

Below: The jigsaw has proved a hit with retailers.

Ailsa Black’s artwork is proving a popular draw on a 1,000-piece jigsaw puzzle from Ravensburger.

The puzzle – which is based on the No Ball Games artwork was named as part of the top ten run down of puzzles to attempt during lockdown by The Independent. This has prompted agency This is Iris to develop a number of new images for Ravensburger including a new piece of artwork from Ailsa.

“Ailsa’s style is very distinctive, with her beautiful use of colour, interesting shapes and quirky details all make this puzzle such fun to put together,” said Sarah Stevens, adult puzzle development manager at Ravensburger.

“Her joyful art complements our portfolio perfectly and No Ball Games has been extremely well received by retailers.”

LICENSING SOURCE BOOK EUROPE 2020

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STATE OF THE NATION: SPORTS

From rugby to racing, football to mixed martial arts, the sporting world is getting back into the swing of things, with this reflected in consumer products and licensing plans. LSB rounds up some of the recent key activity.

This

sporting life Ascot Racecourse renews IMG Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with Right: IMG in the saddle.

IMG through to 2025.

A New Era at England Rugby New Era has secured a four-year headwear agreement with England Rugby (RFU). The debut collection features the iconic red rose emblem in a number of headwear styles and a seasonal offering of knitwear.

In a separate move, WildBrain CPLG - which represents the England Rugby brand in the UK - has confirmed a number of new licensing deals. Taxi Game has launched an RFU-themed taxi board game, featuring 300 trivia questions on rugby’s past, while Topps is developing an England Rugby online sticker collection launching at the end of the year. Away from games, Titleist is collaborating with England Rugby on golf balls and Creative Apparel will create a line of England Rugby nightwear, facemasks and socks.

Looking a little further ahead, England Rugby is gearing up for its 150th anniversary in 2021. Helping to celebrate is luxury leather goods brand OSPREY London, which is creating a range of co-branded accessories.

Motson signs for Subbuteo

Below: Back on our screens.

University Games has revealed that broadcasting legend, John Motson, will be heard on TV screens across the nation as the voice of the new Subbuteo commercial. The campaign across TV, online and product started in the summer and runs through to the end of the year. It supports the release of the updated version of the Subbuteo main game alongside an official England Subbuteo game and player set.

UFC collectables launch

Jazwares and mixed martial arts brand UFC are teaming up for the launch of a new line of UFC action figures and role-play collectables. The range features current and former UFC champions.

The UFC Ultimate Series limited-edition figures A Signature signing

by Jazwares are In addition to its annual update of the popular detailed, realistic, and football newspaper books - this year featuring 61 football teams season highlights - Signature sophisticated Gifts’ has used its licence with the Mirror representations of Above: The Group to create a special Champions edition UFC athletes. most realistic. of the Liverpool newspaper book.

Left: Signature commemorates Liverpool.

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STATE OF THE NATION: SPORTS

Below: Over 95,000 entries.

Panini kicks off the new season

Virtually Open Justin Rose and Graeme McDowell swapped their clubs for their keyboards as they faced off in an all-star live exhibition match in August as part of the e-Open. The tournament saw 95,000 entries in the first three weeks of qualifying stages, with the exhibition match further adding to the excitement and drama of the inaugural event.

BBC Sports’ Andrew Cotter commentated on the play over the back nine holes of Royal St George’s and made available to fans around the world using an innovate livestream broadcast on The Open’s Official YouTube channel.

Made for Superfans

Below: Keeping the love of the game alive.

The NBA Superfan Collection is the latest partnership from Herschel Supply and the NBA. The collection features iconic logos, team colours and everyday features on signature Herschel Supply styles designed for each of the league’s 30 teams.

The collection is available at NBAStore.eu throughout Europe, as well as selected retailers in Germany, Italy and Spain.

On the starting blocks

Below: Raring to go.

Team GB is raring to go for next year’s Olympic Games in Tokyo. Since the postponement announcement, it has been focusing on making retail activations, creative, collaborations and marketing better than ever before.

“Our licensees and agency, The Point.1888, have been incredible since the postponement, which we are hugely thankful for and the retail response has been brilliant with everyone getting behind Team GB in preparation for next summer’s Games,” said Paul Ellis, head of licensing and retail at Team GB. With this in mind, Team GB is working on a new style guide update to launch this month, plus an ecommerce store update.

The Official Premier League Adrenalyn XL Trading Cards from Panini are back for the 2020/21 season with a new look and new categories.

Available in the UK and Republic of Ireland from August 20, Premier League Adrenalyn XL 2020/21 is the only trading card collection to include all 20 Premier League clubs. The collection features 468 trading cards, plus 30 limited edition cards available across a new look Above: It’s back. range of SKUs including Multipacks, Pocket and Classic Tins and Countdown Calendar.

The launch was supported by a multichannel marketing campaign, extending into cross-promotional activations with other Premier League partners and included TV, radio, VOD and digital campaigns. The launch was also backed by football influencers and a new sampling mechanic in place with the UK’s top-selling newspaper.

Panini has also forged new football magazine cover mount partnerships which, alongside Panini’s own football magazine Strike-It!, facilitated the sampling of millions of packets to football-loving kids across the British Isles.

Right: PBR in a can.

Safety first at PBR With the implementation of safety protocols for merchandise sales, Professional Bull Riders (PBR) and Legends became the first major professional sport to welcome fans back to the arena earlier in the summer.

Merchandise was only available in the venue and sales focused on bestsellers and touchless technology, including increasing authorisation limits so customers don’t have to sign. On the back of this, PBR has a range of new consumer products launching in the final quarter of 2020 including calendars with RSVP, a kids bull ride bouncy house with Bestway, a tequila based hard seltzer with Pure Azul Beverage Company and Bluetooth boom boxes with Bumpboxx.

Below: Magnetic attraction for Danilo.

Brand new from Danilo Danilo has released a raft of new products for 2021.

Following the success last year, official musical keepsake boxes for Liverpool FC and Manchester United will once again be available. In addition, a brand new addition to the range is the official Liverpool FC musical advent calendar featuring scenery, stickers and players behind each door. If fans land on a day with a magnetic based character behind the door, they can watch them glide and interact with others on the magnetic moving football pitch base to the anthem You’ll Never Walk Alone.

LICENSING SOURCE BOOK EUROPE 2020

Above: Ashley H l ’ Ri id

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COUNTDOWN TO RLWC 2021

Inset: Coming together on the one stage.

League of their own The Rugby League World Cup will kick off in autumn 2021 in England and, for the first time, the men’s, women’s and wheelchair games will come together on the sport’s biggest stage. Riverside Brands has been appointed as the exclusive licensing agent of the tournament and LSB caught up with its founder, Ashley Holman, about the licensing opportunity off the pitch.

fan, as well as those followers who will support it due to the occasion of a World Cup being held here in England. The style guide is being developed through these two strands so we are able to cater for both fully.”

The Rugby League World Cup is a natural fit with categories such as apparel, nightwear, homewares, bedding, accessories, footwear, bags and stationery, but also some more tournament specific commemorative, collectable and memorabilia based opportunities. Retail wise, some of the more he Rugby League World Cup 2021 specific tournament-based merchandise will sit is Riverside Brands first foray into within the 21 host venues, sports retailers and the world of sports licensing and online, whereas with others Riverside is aiming its founder, Ashley Holman, is clear as to Above: Riverside to partner with leading mass market retailers. why: “It has been an ambition of ours from Brand’s Ashley Holman.

Of course, the tournament extends beyond inception to work across a multitude of the host nation and, tapping into this, Riverside has licensing areas, sports being very much a key one.” plans to build around its global representation.

“Once we heard their vision and plans, we knew “With the tournament taking place in England and we wanted to be involved particularly as it will be with there being such a large and loyal following of the biggest and best Rugby League World Cup the sport here, there will naturally be a huge ever, as well as the most inclusive with the men’s, opportunity ‘at home’ in England,” says Ashley. In women’s and wheelchair tournaments all taking addition, there are 21 unique nations taking part in place at the same time,” says Ashley. the tournament and 150 million viewers are set to Rugby League fans, of which there are over 14 watch it around the world, including via the BBC million in the UK, are also dedicated followers so there which will show every one of the 61 matches live in will be a demand for merchandise. To this end, the UK. “We know places like Australia and New Riverside is currently busy working behind the scenes Zealand have very large Rugby League fan bases, on the plans including style guides, retail point of sale and we also have multiple teams making their first and the overarching strategy, aiming to officially appearance such as Brazil, Jamaica and Norway, so launch the opportunity for October this year. there are a range of great opportunities for us,” Ashley explains: “Everything is looking really Ashley concludes. strong and it will cater for the core Rugby League

T

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FORMULA 1’S LICENSING PLANS

On the

starting

grid

Formula 1 celebrates its 70th anniversary this year and, with a new owner and new focus, licensing is playing an increasingly important role commercially for the sport. LSB sat in the driving seat with F1’s Joan Carrera Lopez to see what action race fans can expect to see off the track as well on.

Inset: Formula 1 is marking its 70th anniversary in 2020.

Below centre: F1’s Joan Carrera Lopez.

Bottom: New logo and outlook.

“To be completely honest, licensing was not a focus in the old era, but since Liberty Media acquired the business in 2017, the licensing team was properly established and it started to build a strategic programme,” observes Joan Carrera Lopez, senior manager, retail and CPG licensing at Formula 1. Now, the licensing team sits within the digital content and licensing department under Frank Arthofer’s leadership, and within this, there are four verticals: CPG, retail, gaming and experiential.

“In 2019, we had a double-digit growth over 2018, and despite the COVID-19 situation we are still forecasting to keep growing our programme in 2020,” says Joan.

Licensees and partners have access to the new and modern F1 logo, as well as the majority of Event Title Graphic lock-ups for the Grands Prix. An ever-evolving licensing style guide now includes generic imagery, a 3D customisable F1 2022 car, patterns and icons.

While each F1 team owns its IP and has its own licensing programme, the sport and its teams see a joint opportunity and will soon announce its first physical product together. “We have started working on new products in the collectables category, where we definitely are stronger together,” says Joan. Supporting this, Joan points out that F1 does have rights from the teams in the digital space and has successful video games across various platforms, including the F1 2020 console game from Codemasters.

COVID-19 has had an impact on most industries, including sport and entertainment, but most importantly on people’s lives. “F1 has been able to adapt to the situation very rapidly, launching our F1 Esports Virtual Grand Prix Series where F1 drivers and celebrities kept the sport alive while we all were in lockdown and could not race in real life,” adds Joan. F1 returned to the track in July and, from a retail perspective, started the season behind closed doors and so the trackside retail business has obviously been impacted. However, the online store has been growing in line with the global trends.

Joan also points to the future. “2020 is our 70th anniversary season and we have already launched a fair number of products including fanwear, face coverings, high-end prints, fashion collaborations and phone cases.” F1 is currently targeting six priority categories: apparel, accessories, toys and collectables, publishing, retail and experiential, but will also be looking into travel, automotive, personal care, gift and novelties and consumer electronics.

In the last couple of months, F1 has signed new licensing agreements for a streetwear collaboration with Anti-Social Social Club and UNDEFEATED, eyewear, perfume, an official history book and luxury writing instruments. “Most of these products will launch between Q3 2020 and the beginning of 2021. There will obviously be more to come in 2021, so stay tuned,” Joan concludes.

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DCL LSB Animal Planet A5 DPS Advert SEPT20.indd 2-3 110-111_LSB_Autumn_2020.indd 110

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Property: Licensor:

Follow us:

Animal Planet Discovery Consumer Products Ian Woods, SVP International Consumer Products m: +44 (0) 7771 377 248 e: ian_woods@discovery.com

Animals have the unique, universal ability to connect with us on a deep, purposeful level. Their environment may change, but they are a familiar constant; welcoming in new generations every day.

Animal Planet brings people up close in every way to the joy and wonder of animals.

Š 2020 DCL

Available in 360M homes and more than 205 countries and territories, as well as reaching families through a universal variety of platforms, Animal Planet is poised to become a loved, family brand leader.

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New licensing opportunities New style guide Significant partnerships New product launches Year-long marketing support New season of Dennis & Gnasher: Unleashed! airs weekdays on CBBC, 52x11min

For UK and international licensing opportunities please contact Vanessa Andreis: | T: 020 7400 1079 | E: vanessa.andreis @beano.com

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Gary Leadston

Tatty Teddy Classic, evergreen heritage brand known by all ages • 96% brand awareness

•

• In-house studio creates bespoke artwork for brand opportunities and diverse range of style guides available • Available in 12 product categories and 110

global markets • Working with over 90 licensees, 40 distributors and 9 agents across the globe • Over 1 million pieces of plush sold each year • Brand found in over 9000 retailer rooftops in

the UK alone!

• MetoYou.com launched in July 2020 – new home for all Blue Nose brands

Get in touch

Email talia.tester@cbg.co.uk Call +44 (0)1243 792600

@CarteBlancheGrp

@carteblanchegrp

MTY LSB Ad Sep 20.indd 11/09/2020 15:25 - All Pages 000-000_LSB_Autumn_2020.indd 100

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Sharing the moments that matter for 25 years

Tiny Tatty Teddy The perfect nursery and pre-school gifting solution • Over half a million units of babywear in the UK alone in 2019, with YOY growth planned for 2020 due to large increase in listings and skus • Listed in ma jor grocers, high street and budget channels • Categories include apparel & accessories, baby essentials & disposables, toiletries, feeding, personalised & gifting

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Strong s new m ales of a s ter line fr om Ba toy sic launch ed Aut Fun u 2020 mn

New digital content pipeline anno unced with partner Moonbug New TV show agic Unlock The M h delivering hig ratings on .5% Tiny Pop (48 l above channe average)

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90 YEARS OF LOONEY LAUGHS! 1000+ SHORTS, 16 ANIMATED SERIES AND 9 FEATURE FILMS 2 ACADEMY AWARDS TOP 5 BRAND TO SHARE WITH THE NEXT GENERATION

PROPERTY: LOONEY TUNES LICENSOR: WARNER BROS. CONSUMER PRODUCTS Contact: Retail - Anita Serradimigni Category - Nick Stratton

Email: Anita.Serradimigni@WarnerBros.com Nick.Stratton@WarnerBros.com

WWW.WBKIDSGO.COM @LooneyTunes

@LooneyTunes

WB Kids

@WBLooneyTunes

LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s20)

TWICE THE MISCHIEF, TWICE THE FUN! 7 ACADEMY AWARDS 42M+ REACH ON FACEBOOK #1 DRIVER ON WB KIDS (21 BILLION+ CONTENT VIEWS)

PROPERTY: TOM AND JERRY LICENSOR: WARNER BROS. CONSUMER PRODUCTS Contact: Retail - Anita Serradimigni Category - Nick Stratton

Email: Anita.Serradimigni@WarnerBros.com Nick.Stratton@WarnerBros.com

WWW.WBKIDSGO.COM @TomandJerry

@TomandJerry

WB Kids 121

TOM AND JERRY and all related characters and elements © & ™ Turner Entertainment Co. (s20)

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THE MOST RECOGNISABLE SUPER HERO ON THE PLANET! Batman and the Bat Symbol have 98% global awareness.

40+ ANIMATED FILMS 400 TV EPISODES FROM 8 SHOWS 6M+ ACTION FIGURES SOLD PER YEAR

PROPERTY: BATMAN LICENSOR: WARNER BROS. CONSUMER PRODUCTS Contact: Retail - Anita Serradimigni Category - Nick Stratton Email: Anita.Serradimigni@WarnerBros.com Nick.Stratton@WarnerBros.com

WWW.DCKIDS.COM WWW.DCCOMICS.COM @Batman

@DCUKComics

DC Kids

@DCBatman

BATMAN and all related characters and elements © & ™ DC Comics. (s20)

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emoji® is a registered trademark of the emoji company GmbH. © 2015-2019 emoji company GmbH.

SPREADING EMOTIONS AROUND THE WORLD!

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• emoji® is a registered and protected brand in 100+ countries!

• Successful established licensing partnerships with 950+ clients!

• Universal popularity! Unisex target group! Unlimited potential!

• 810 Million US$ global retail turnover in 2019!

• 125+ inspirational style guides available to official licensees!

• Personalized emoji® brand icon design upon customer inquiries!

• Globally awarded! Globally established! Globally beloved!

• Position #57 amongst Top 150 Global Licensors in 2019!

% OFFICIAL!

% EXPRESSION!

% Iconic!

IfIf you you are are interested interested in in obtaining obtaining more more information information ® ® brand family family please please contact: contact: or or to to join join the the emoji emoji brand licensing licensing@ emoji.com @emoji.com

www.emoji.com www.emoji.com e motional. m ulticultural. o fficial. j oyful. i conic.

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DCL LSB Eurosport A5 DPS Advert SEPT20.indd 2-3 126-127_LSB_Autumn_2020.indd 126

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Property: Licensor:

Follow us:

Eurosport Discovery Consumer Products Kim Rowles, Sales Manager, Consumer Products m: +44 7741 148261 e: Kim_Rowles@discovery.com

Reaching 242M homes across 75 countries, Eurosport remains the No.1 Sport Destination in Europe, connecting fans & families with the greatest sports events on the planet.

Now home to the Olympic Games for the next decade, Eurosport continues to push boundaries and bring fans closer to their local heroes through year-long storytelling. Whilst fuelling their passion for our sports across cycling, tennis and winter sports.

With over 42M unique users a month online, & home of the No.1 online sports news site, fans can now watch anytime, anywhere & on any device.

Explore more at www.eurosport.com

Š 2020 DCL

Eurosport News

Eurosport Player

Eurosport Livescore

Eurosport VR

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COULD IT

BE

ANY BIGGER? FRIENDS REMAINS ONE OF TELEVISION’S MOST BELOVED SERIES A SMASH HIT WORLDWIDE A FAVOURITE AMONG CRITICS AND FANS ALIKE THROUGHOUT ITS 10-SEASON RUN

PROPERTY: FRIENDS LICENSOR: WARNER BROS. CONSUMER PRODUCTS Contact: Retail - Anita Serradimigni Category - Nick Stratton Email: Anita.Serradimigni@WarnerBros.com Nick.Stratton@WarnerBros.com

@Friends.tv

@Friends

@FriendsTV 129

FRIENDS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s20)

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Be inspired by the past to create product for today Historic Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace, Hillsborough Castle and Gardens.

Famous around the globe, these palaces include a UNESCO World Heritage Site.

Our licensees have access to Britain’s rich royal history with inspiration taken from the best designers, craftsmen and architects of their day; Peter Paul Rubens, Jean Tijou, Christopher Wren, William Kent and Lancelot ‘Capability’ Brown to name but a few…

To find out more about our licensing programme and how you can benefit from the inspiration our palaces have to offer please contact: Email: Licensing@hrp.org.uk

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TM

For licensing enquiries please contact Leah Dever at Those Licensing People Ltd.

Those Licensing People Ltd.

leah@thoselicensingpeople.com 07540079190

TM

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400 million readers 300 official translations 200 million books sold worldwide 150 global licencees 30 million views of the Netflix movie Millions of visitors to parks, exhibitions, and productions each year

The Little Prince™/Le Petit Prince ® © POMASE 2020

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FOR LICENSING INQUIRIES CONTACT LICENSING.UK@MATTEL.COM

MC20-00251_LSB Advert A5 DPS_V3.indd All Pages 000-000_LSB_Autumn_2020.indd 100

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© 2020 Mattel.

© 2020 Mattel.

© 2020 Mattel.

© 2020 Gullane (Thomas) Limited. © 2020 HIT Entertainment Limited.

HIT and the HIT logo are trademarks of HIT Entertainment Limited.

© 2020 Prism Art & Design Limited. © 2020 HIT Entertainment Limited.

™ and © 2020 Mattel.

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celebrating 65 years

The collectable collection Ten different collectables available from October 2020 at retail partners such as De Bijenkorf, The Conran Shop and Homeless HK

info@mercis.nl Š Mercis bv

www.miffy.com

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51174-1 M

2020 15:59

of brand heritage

The Mercis Digital Catalogue The Mercis Digital Catalogue, B2B–only ordering platform, offers a vast range of Miffy products. For more information, including availability in your country, please contact mdc@mercis.nl. follow Miffy online: Illustrations Dick Bruna Š copyright Mercis bv, 1953-2020

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!D NEREIEW S AN

S

SPECIALS

Award-winning, high-quality CGI show with original catchy music and songs 4-7 years old and gender-neutral 48 x 11’ episodes and 2 x 22’ specials

Follows the comedy adventures of the Mushables community on a fun journey of self-discovery and exciting outdoor adventures!

First TV launch Q3 2020 and in 150 territories Q1 2021 Licensing: First product categories launch Q3 2021

UK Enquiries - Rachel Clarke rachel.clarke@copyrightsgroup.com

International Enquiries - Franca Bernatavicius franca.bernatavicius@copyrightsgroup.com

Toy Enquiries - Henry Foulds henry.foulds@copyrightsgroup.com

www.mushmushfun.com

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Mush-Mush & the Mushables © 2020 - La Cabane Productions - Thuristar - Cake Entertainment

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Brand Licensing at The National Gallery, London Our licensing programme, featuring images of some of the best-known paintings ever created, continues to grow from strength to strength. Our wide range of categories include apparel, stationery, homewares, food and drink and gifting. Our reach also continues to expand into markets across the UK and internationally – highlights include China, Japan and Brazil.

Design inspiration includes paintings by Cézanne, Monet and Van Gogh, images of which have appeared on a variety of clothing with our apparel partners. These have been sold in Urban Outfitters, ASOS, Zara Kids and Pull and Bear.

We have had continued success with our Delicious Art™ food gifting range in Boots, now in our fourth consecutive year.

Our new Licensees - Poetic Brands (apparel), Pure Jewels (fine jewellery), MLP (apparel) and Ecell (phone accessories) all have ranges in development.

The National Gallery has also collaborated with Zeesea (makeup), KFC, Ramen Talk and many other significant brands in the cosmetic, chain restaurant and food and beverage sectors. We recently launched our official Weibo and WeChat accounts, ahead of the International Museum Day in China earlier this year.

Join us as we continue to develop and expand into new sectors and regions with some of the world’s most recognisable paintings.

Images courtesy of Ramen Talk, Zeesea and Pull and Bear. © National Gallery and National Gallery Company.

PROPERTY

National Gallery Company Ltd, London LICENSING CONTACT

Judith Mather judith.mather@nationalgallery.co.uk +44 (0)207 747 5973 • nationalgallery.co.uk

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A future where both people and the planet thrive The Natural History Museum is a world-leading science research centre and the 4th most popular visitor attraction in the UK. It is uniquely positioned to be a powerful champion for balancing humanity’s needs with those of the natural world. Its mission to create advocates for the planet is mirrored in the licensing programme, which aims to inspire a love of the natural world through innovative, engaging product ranges.

•

Shortlisted for Best Heritage Brand and (twice) for Best Brand Licensed Home Décor Product or Range in 2020 B&LLAs

•

NHM x Royal Mint launch of first ever dinosaurs on legal tender in February 2020

•

Sustainable adult apparel collection launched with Finisterre in April 2020

•

Childrenswear collection launched with global Japanese retailer UNIQLO in March 2020

•

Two new style guides launched in 2020

•

Relaunching of Wildlife Photographer of the Year licensing programme

Divine Savages

Join us as we continue to grow this wonderfully diverse licensing programme into new categories and territories.

For more information contact: Maxine Lister Head of Licensing m.lister@nhm.ac.uk +44 (0) 7584 587 304

LSB double page advert_2020.indd 2-3 000-000_LSB_Autumn_2020.indd 100

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vages

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N EW TV tie - i n s pro d uct

2020:

FIRST CATEGORIES LAUNCH

plush, figures, playsets, vehicles, puzzles, ELAs, books, magazines and costume character!

2021: - FURTHER TV TIE-IN CATEGORIES LAUNCH (UK & US) - INTERNATIONAL PRODUCT ROLL-OUT

Tel: +44 (0)203 880 0134

I Floor 6, 4 Pancras Square, London, N1C 4AG

www.paddington.com

/Paddington Bear

UK Licensing Enquiries: rachel.clarke@copyrightsgroup.com International Licensing Enquiries: polly.emery@copyrightsgroup.com

© P&Co. Ltd./SC 2020

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Exceptional, Exquisite, Exotic Inspirational imagery from the RHS, exclusively available for extraordinary licensees.

Join us! Become an RHS Licensee, access our collections, be inspired to create amazing products everyone will love.

For more information contact: licensing@rhs.org.uk

stcudorp-desnecil/pohs/ku.gro.shr :tisiV 262830CS/978222 .oN ytirahC deretsigeR .yteicoS larutlucitroH layoR ehT ® a morF .sdrawdE tsaeT mahnedyS/snoitcelloC yeldniL SHR © egamI .seesneciL SHR rof elbaliava ylevisulcxe krowtra fo noitcelloc

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RHS S

HR 20 S15:43

Visit: rhs.org.uk/shop/licensed-products ® The Royal Horticultural Society. Registered Charity No. 222879/SC038262 Image © RHS Lindley Collections/Sydenham Teast Edwards. From a collection of artwork exclusively available for RHS Licensees.

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©2020 The Roald Dahl Story Company Ltd / Quentin Blake. www.roalddahl.com

© NASA/SSPL

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OPEN FOR ALL Tracing its origins from the Great Exhibition of 1851, the Science Museum has pioneered interactive science interpretation for more than eight decades. A leader in STEM outreach and an evergreen, trusted brand, we have now reopened all our sites. Our top-selling toys, kits, books and more have kept the nation entertained and engaged with science during lockdown.

•

•

Expanded ranges of construction toys, books, science kits and robotics have exceeded expectations in current climate.

New ranges for 2020/21 include confectionery, puzzles, craft kits and games.

•

Finalists at B&LLAs in the two categories: Best Brand Licensed Children’s Product or Range (Science Museum TechnoLogic Range from Clementoni) and Best Licensed Heritage or Institution Brand.

Talk to us at Festival of Licensing! licensing@sciencemuseum.ac.uk +44 (0)20 7942 4479

The world’s most famous locomotive is celebrating its centenary in 2023 with a host of activities planned. New style guide imagery coming soon, with exclusive product already in discussion and development.

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EURO

Jason R Email: Tel: +4

www.s

LIcensing Source Book - Sonic DPS_2020_with_bullets_NEW_2.indd 1 000-000_LSB_Autumn_2020.indd 100

21/09/2020 09:00

A Global Licensing Powerhouse Major category representation worldwide

Over $1B in Franchise Revenue to Date

Over 1.14B Games Sold

Sonic The Hedgehog Movie $300M+ box office worldwide to date 30th Anniversary, 2021 A year of celebration - games, digital content, events, major announcements and a tailored licensing programme FOR LICENSING OPPORTUNITIES CONTACT: EUROPE, MIDDLE EAST & AFRICA:

US, CANADA & LATIN AMERICA:

REST OF THE WORLD:

Jason Rice Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568

Alex Gomez Email: alex.gomez@segaamerica.com Tel: +1 (747) 400 2410, ext.203

Shigefumi Tanzawa Email: s_tanzawa@home.segasammy.co.jp Tel: +81 3 6871 7122

www.sonicthehedgehog.com

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@Sonic

@sonic_hedgehog

/sonicthehedgehog

/sonic

159 ©SEGA

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Licensing Source Book Sooty 2020.pdf

1

08/01/2020

10:19

TM

C

M

Y

CM

MY

CY

Now in a two year broadcast contract with ITV!

y. d a a c e i Tw Every a day!

CMY

K

40 venue national theatrical tour starts February 2020 to sell out audiences.

for licence licence enquiry enquiry please please contact: contact: for

Those Licensing People Ltd.

TM TM

info@thoselicensingpeople.com info@thoselicensingpeople.com

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10 million YouTub e views and countin g! n es in 2020 at Brea Confirmed residenc .

World Park and Cadbury

Sooty to to feature feature on on Children’s Children’s SVOD SVOD platforms platforms in in the the UK, UK, Canada, Canada, the the Sooty USA, Australia and New Zealand.

USA, Australia and New Zealand.

Sooty is the focal point of the world famous Blackpool illuminations with projections of The Sooty Show running continuously on the iconic tower.

Guinness World Record holder for the longest continuously running children’s TV series!

www.thesootyshow.co.uk

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There is only one TOTTENHAM HOTSPUR This Club represents style, passion and flair - traits that have been inherent throughout our history.

We continue to carry these values, playing attractive, exciting football and boasting world-renowned players.

Our unique approach is reflected in the way we work with licensees, both in the UK and internationally, constantly striving to take Tottenham Hotspur into new and exciting areas of retail.

Your Opportunity: • Work with a Club that is challenging at the top of the Premier League and European competitions • Access a global following in excess of 463 million • Capitalise on the global attention following the opening of our new world class stadium • Be part of a licensing programme that is expanding into new product areas and territories If you are interested in becoming a Tottenham Hotspur Licensee please contact: Gary Jacobson Brand Licensing Manager +44 (o) 208 365 5117 gary.jacobson@tottenhamhotspur.com

tottenhamhotspur.com

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UR

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Light Fund 3-Pack Face Covers

Available now at uk. .com

All proceeds raised from the sale of these face coverings will be donated directly to The Light Fund, registered charity no 1145596, which raises much needed monies to fund various worthwhile charity projects that help children, women and men.

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167_Licensees Section Break.qxp_NEW LSB 2008 GRID 23/09/2020 15:51 Page 167

LICENSEES

Ă“

Licensees

LICENSING SOURCE BOOK EUROPE 2020

LICENSEES

Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand.

The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing.

If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.

167

Annuals

THE UK’S NUMBER ONE

AN

RETAIL ER

PARTNE RSHIPS

NG STOCKI RS

Little B proud leading reta

FILLE

be rang distr b

* Based on Nielsen and non Nielsen retail sales.

Little Brother Books Ltd, Ground Floor, 23 Southernhay East, Exeter, Devon EX1 1QL

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+44 (

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NE

L

Annuals

ANNUALS PUBLISHER

*

TOP

S BRAND

A one-stop An nuals range for girls and boys fro m

preschool to young adult.

HING EYE-CATC

POS

s are Little Brother Book ith w proud to partner major leading brands and retailers to deliver

best-in-class il ranges, widest reta distribution and high brand visibility. +44 (0)1392 982082

books@littlebrotherbooks.co.uk

www.littlebrotherbooks.co.uk

169 03/09/2020 17: 17:08

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Apparel

170

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Apparel

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Dress Up

172

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Bedding

COMFORTING HUG

REDUCES ANXIETY

BETTER SLEEP

173

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Bedding

174

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Bedding

175

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Children’s Apparel

176

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Children’s Apparel

177

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Children’s Publishing

P

© 2019 Rovio Entertainment Corporation and Rovio Animation Ltd. Rovio, All Angry Birds logos and characters are trademarks of Rovio Entertainment Corporation and Rovio Animation Ltd. All Rights Reserved. Avengers © 2019 Marvel. Baby Shark © Smart Study Co., Ltd. All Rights Reserved. Pinkfong® Baby Shark™ is a licensed trademark of Smart Study Co., Ltd. Captain Marvel © 2019 Marvel. Dumbo © 2019 Disney Enterprises, Inc. Fingerlings® and all product names, designations and logos are trademarks of WowWee Group Limited. Copyright 2016-2019 WowWee Group Limited. All rights reserved. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2019 The LEGO Group. The Lion King © 2019 Disney Enterprises, Inc. © MGA Entertainment, Inc. L.O.L. SURPRISE! TM is a trademark of MGA in the U.S. and other Countries. All logos, names, characters, likenesses, images, slogans and packaging appearance are the property of MGA. Mary Poppins Returns © 2018 Disney Enterprises, Inc. Match Attax © TOPPS Europe Limited, 2019. All rights reserved. © 2019 Viacom International Inc. All Rights Reserved. NICKELODEON, NELLA THE PRINCESS KNIGHT are trademarks of Viacom International Inc. © 2019 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Shimmer and Shine © 2019 All Rights Reserved. Nickelodeon, trademark of Viacom International Inc. Spies in Disguise™ and © 2019 Twentieth Century Fox Film Corporation. All rights reserved. Property of Fox. Spider-Man Into The Spider-Verse © 2018 Marvel © 2018 SPA & CPII. © 2019 Super Wings™ All Rights Reserved. The Nutcracker And The Four Realms © 2018 Disney Enterprises, Inc. All Rights Reserved. The Secret Life of Pets is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All rights reserved. DreamWorks Trolls © 2018 DreamWorks Animation LLC. All Rights Reserved. TM & © 2019 Ugly Industries Holdings, LLC. All Rights Reserved. Wonder Park TM & © 2019 Paramount Pictures. All Rights Reserved.

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Shark © Smart rademarks of King © 2019 Mary Poppins tional Inc. mer and Shine 2018 SPA & icensing LLC.

Children’s Publishing

Publishing for a new generation

Centum Books 20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. Office: +44 (0)1626 337736 • Fax: +44 (0)1626 334580 • Books@centumbooksltd.co.uk

179

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NEW

FOR AW20

Draw your favourite Disney and Pixar characters - and each other!

- in this hilarious drawing game from Ridley’s Games!

Explore our full licensed games portfolio for AW20 on our website!

Disney Drawsome : ©Disney & ©Disney/Pixar

Games

sales@wildandwolf.com wildandwolf-tradeshop.co.uk

180

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Greeting Cards and Calendars published by

www.danilo.com published by

www.danilo.com published by

Calendars,, Calendars www.danilo.com

Diaries,

Cards, Wrap & Bags

SALES@DANILO.COM

01992 702900

WWW.DANILO.COM

Independent retailers contact: Words ‘n’ Wishes on 01942 233201

BBC logo © BBC 1996. BBC Earth logo © BBC 2014. Licensed by BBC Studios / © Big Hit Entertainment. All Rights Reserved / STRANGER THINGS : (TM)/(C) Netflix, Inc. 2019. Used with Permission / FRIENDS and all related characters and elements © & TM WBEI. (s20) / © James Perry Productions and Worldwide Theatrix Limited 2019. All Rights Reserved / TM & © 2020 Liverpool Football Club & Athletic Grounds Ltd / © Disney / © The Royal Horticultural Society Manufactured under licence granted to Danilo Promotions Ltd by the Royal Horticultural Society. / Peaky Blinders TM © 2013-2020 Caryn Mandabach Productions Ltd. Licensed by Endermol Shine Group / Mr. MenTM Little MissTM © 2020 THOIP / ©Universal City Studios LLC. All Rights Reserved / Guess How Much I Love You TM and © Sam McBratney and Anita Jeram (2020). Licensed by Walker Books Ltd.

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Dress Up

Officially licensed dress-up

AVAILABLE NOW

Role play weapons are not included

WWW.RUBIESUK.COM or email: customerservices@rubiesuk.com @Rubies_UK

@RubiesUK

@rubiesfamily_uk

@Rubies_EMEA

182

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Nightwear, Underwear, Babywear, Daywear

183

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Gifting

VIEW OUR FULL 2020 GIFTWARE RANGE

www.gbeye.com GET IN TOUCH tel: +44 (0) 114 276 7475 e-mail: enquiries@gbeye.com DRINKWARE | GIFTING | WALL ART

184 2019 12 10 LSB AD.indd

1

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Nightwear www.cooneenbydesign.com Cooneen Group

@cooneengroup

TM

185

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Nightwear www.cooneenbydesign.com

Cooneen Group @cooneengroup

186

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Nightwear

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Nightwear www.cooneenbydesign.com Cooneen Group @cooneengroup

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Nightwear

189

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Nightwear, Underwear & Socks/Hosiery “Delivering innovation, “Delivering innovation, qualityquality and value on time....every and value on time....every time.” time.”

NIGHTWEAR

SOCKS

UNDERWEAR

TIGHTS

BABYWEAR

GIFTING

misirliu

For license enquires contact: Faye Rashad Email: faye@misirli.co.uk T: +44(0) 116 2645 860

@MisirliU

www.m

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Nightwear, Underwear & Socks/Hosiery

quality ry time.” e.”

misirliukltd @MisirliUKLtd

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Party/Dress-Up

Have a Spooktacular Halloween with our Peppa Pig Costumes!

Check Out Our Peppa Pig Party Range & Foil Balloons Online Now!

©Amscan 2020, ©Anagram 2020. All Rights Reserved.

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LSB Advert WB Spring 2020.indd 1

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18/09/2020 15:38

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Bring the party to life with Amscan’s collection of some of the world’s most loved and in demand licenses.

Our ranges of party products, balloons and costumes create great excitement for all ages!

03/07/2020 10:46

193

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Posters/Wall Art/Stationery/Merchandise/Gifting

194

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Face Coverings

ADJUSTABLE TRIPLE-LAYERED WASHABLE

2x

COVERINGS PER PACK POPULAR DESIGNS & CHARACTERS

AVAILABLE NOW Sales Enquires? Contact us today! 0116 284 3640.

Discover the collection at www.pyramidinternational.com TM & © CARTOON NETWORK LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s20) WIZARDING WORLD and all related trademarks, characters, names and related indicia are © & TM WBEI. Publishing Rights © JKR. (s20)

JUSTICE LEAGUE and all related characters and elements © & ™ DC Comics. (s20) FRIENDS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (S20)

195

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Snood Scarves

CLUB SNOOD

SCARVES

Available at uk.

.com

find your fandom 196

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Toys/Puzzles

3D BRXLZ

PUZZLES Available at uk.

.com

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22/09/2020 09:40

Toiletries

198

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Toiletries

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200_Listings Section Break.qxp_NEW LSB 2008 GRID 23/09/2020 15:56 Page 200

LISTINGS

Ó

Listings LISTINGS

The following pages contain listings of contributors to The Licensing Source Book.

200

LICENSING SOURCE BOOK EUROPE 2020

Listings Autumn 2020.qxp_Layout 1 24/09/2020 09:31 Page 201

Licensor Listing (of contributors) Acamar Films Ground Floor The Rotunda 42-43 Gloucester Crescent London NW1 7DL Tel: 0203 675 7450 Email: licensing@acamarfilms.com Website: www.acamarfilms.com Contact: Louise Simmonds - UK Licensing and Merchandising Laura Clarke - International Licensing and Merchandising Kirsty Southgate - Experiential, Promotions and Partnerships Arsenal Football Club Emirates Stadium, Chapman House, Queensland Road, London, N7 7AJ Tel: 0207 704 4172 Email: mgilmore@arsenal.co.uk, Website: www.arsenal.com Contact: Matthew Gilmore Beano Studios 185 Fleet Street, London, EC4A 2HS Tel: 020 7400 1079 Email: vanessa.andreis@beano.com Website: www.beanostudios.com Contact: Vanessa Andreis, Franchise Planning & Partnerships Director Bravado International Group 4 Pancras Square London N1C 4AG N1C 4AG Tel: 0203 9326458 Email: Alex.Mitchell@bravado.com Website: www.bravado.com Contact: Alex Mitchell Bulldog Licensing Rowley Burnt Lodge Lane Ticehurst East Sussex TN5 7LE Tel: 0208 3255455 Email: info@bulldog-licensing.com Website: www.bulldog-licensing.com Contact: Ellie Monro-Smith Carte Blanche Greetings Unit 3 Chichester Business Park Tangmere Chichester West Sussex PO20 2FT Tel: 01243 792600 Email: talia.tester@cbg.co.uk merchandiseshow@chelseafc.com Website: www.carteblanchegreetings.co.uk Contact: Talia Tester, Licensing Manager

Discovery Inc Discovery House, Building 2, Chiswick Park, London, W4 5YB Tel: 0208 811 3000 E-mail: Ian_woods@discovery.com Contact: Ian Woods Hasbro Hasbro UK Stockley Park 4 The Square Uxbridge UB11 1ET Tel: 020 8569 1234 Email: HasbroConsumerProducts@Hasbro.co m Website: products.hasbro.com/en-gb Contact: Casey Collins - Global Licensing Marianne James - EMEA Joan Grasso - North America Victor Fonseca - LATAM Claire Gilchrist - AsiaPac Global Merchandising Services Matrix Studio Complex 91 Peterborough Road London SW6 3BU Tel: 020 7384 6467 Email: Jens@globalmerchservices.com Website: www.globalmerchservices.com Contact: Jens Drinkwater Golden Goose 239 Old St London EC1V 9EY Tel: 020 7256 1001 Email: info@goldengoose.uk.com Website: www.goldengoose.co.uk Contact: Adam Bass, Antonia HabdankToczyska, Martin Clark, Rebeckah Dalton, Virginie Sergent Hasbro UK Stockley Park 4 The Square Uxbridge UB11 1ET Tel: 020 8569 1234 Email: HasbroConsumerProducts@Hasbro.co m Website: roducts.hasbro.com/en-gb Contact: Casey Collins, Global Licensing Marianne James, EMEA Joan Grasso, North America Victor Fonseca, LATAM Claire Gilchrist, AsiaPac

Hearst UK House of Hearst 30 Panton St Leicester Square SW1Y 4AJ Tel: 07851 383361 Email: jbryant@channel4.co.uk Website: www.hearst.co.uk Contact: Jessica Bryant – Licensing and Business Development Manager Historic Royal Palaces Hampton Court Palace Apartment 28 East Molesey Surrey KT8 9AU Tel: 0203 166 6844 Email: licensing@hrp.org.uk Website: www.hrp.org.uk Contact: Jenny Smyth, Licensing Manager IFL Science Tel: 020 7395 1988 E-mail: zarnott@iflscience.com Website: www.iflscience.com Contact: Zoe Arnott - Licensing & Retail Manager Lisle Licensing 4100 Park Approach Thorpe Business Park Leeds LS15 8GB Tel: 01937 586 237 Email: sales@lislelicensing.com Website: www.lislelicensing.com Contact: Francesca Lisle Magic Light Pictures 4th Floor, 41-42 Foley Street, London, W1W 7TS Tel: 020 7631 1800 Email: licensing@magiclightpictures.com distribution@magiclightpictures.com Website: magiclightpictures.com Contact: Daryl Shute, Brand Director, Aidan Taylor-Goody, Licensing Manager Alex Sanson, Marketing Executive Bridie Gibbs, Product Development Executive Muriel Thomas, Head of Distribution Mattel UK 3rd Floor The Porter Building 1 Brunel Way Slough Berkshire SL1 1FQ Email: Licensing.UK@Mattel.com Web: www.mattel.com Contact: Helen Genia

LICENSING SOURCE BOOK EUROPE 2020

201

Listings Autumn 2020.qxp_Layout 1 24/09/2020 09:31 Page 202

Licensor Listing (of contributors) Natural History Museum Cromwell Road London SW7 5BD Tel: 07584 587304 Email: m.lister@nhm.ac.uk Web: www.nhm.ac.uk Contact: Maxine Lister - Head of Licensing

Science Museum Group Exhibition Road London SW7 2DD Tel: 020 79424479 Email: licensing@sciencemuseum.ac.uk Website: www.sciencemuseumgroup.org.uk Contacts: Zuzi Wojciechowska

Penguin Ventures Penguin Random House One Embassy Gardens 8 Viaduct Gardens London SW11 7BW Email: penguin.ventures@penguinrandomho use.co.uk Website: www.penguin.co.uk/company/workwith-us/licensing-and-consumerproducts.html

The Pokémon Company International 3rd Floor, Building 10, Chiswick Park 566 Chiswick High Road London W4 5XS Tel: 020 7381 7000 Email: m.galante@pokemon.com Website: www.pokemon.com Contact: Mathieu Galante

SEGA Europe 27 Great West Road Brentford TW8 9BW Tel: 0208 9953399 Email: Jason.rice@sega.co.uk Website: www.sega.com Contacts: Director of Licensing EMEA; Jason Rice, Senior Licensing Manager; Toby Rayfield, Retail & Trade Marketing Manager; Kay Ferneyhough

The Royal Horticultural Society (RHS) RHS Garden Wisley Woking Surrey GU23 6QB Tel: 01483 212360 E-mail: Licensing@rhs.org.uk cathysnow@rhs.org.uk Website: rhs.org.uk Contacts: Cathy Snow, Licensing Manager Liz Judson, Licensing Administrator

Pink Key Licensing 54 Salter’s Bishop’s Stortford Herts CM23 4NX Tel: 07859 362323 Email: richard@pinkkey.co.uk/nancy@pinkke y.co.uk Website: www.pinkkey.co.uk Contacts: Richard Pink md/Nancy Jones Business Development

Silvergate Media Fourth Floor York House 23 Kingsway London WC2B 6UJ Tel: 0207 151 0081 Email: contact@silvergatemedia.com Website: www.silvergatemedia.com Contacts: Lisa Macdonald - SVP, CP and Content Sales for EMEA, North America, Aus/NZ

Riverside Brands 10 Riverside Yard Riverside Road London SW17 0BB Tel: 07775 903 223 Email: ashley@riversidebrands.co.uk Website: www.riversidebrands.co.uk Contacts: Ashley Holman

Start Licensing Tel: 07776 228454 Email: ian@startlicensing.co.uk Contact: Ian Downes

Roald Dahl Story Company 5 Berkeley Mews London W1H 7PB Tel: 020 3696 6450 Email: Rebecca@roalddahl.com Website: www.roalddahl.com Contacts: Becs French Sanrio GmbH Piazza Fontana 6 20122 Milan Italy Tel: + 39 02 3652 9354 Email: info@sanriolicense.com Website: www.sanrio.eu www.mrmen.com Contacts: Silvia Figini - Chief Operating Officer

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The Copyrights Group 3 Pancras Square London, N1C 4AG, Tel: 0203 880 0134 Email: polly.emery@copyrights.co.uk rachel.clarke@copyrights.co.uk Website: www.copyrights.co.uk Contact: Polly Emery, Rachel Clarke The National Gallery St. Vincent House 30 Orange Street London WC2H 7HH Tel: 0207 747 5973 E-mail: licensing@nationalgallery.co.uk Judith.mather@nationalgallery.co.uk Website: www.nationalgallery.co.uk Contacts: Judith Mather Zoryana Mishchily

Those Licensing People No 1 St Peters Hall 41 The Calls Leeds LS2 7EY Tel: +44 (0)113 457 1669 Email: leah@thoselicensingpeople.com Website: www.thoselicensingpeople.com Contacts: Russell Dever. Leah Dever.

Beata Pejca. Bobbie Lloyd. Holly Kent.

Hamza Hussain. Christine Swift. Oliver Jones.

Tottenham Hotspur Lilywhite House 782 High Road London N17 0BX Tel: 0208 365 5117 E-mail: gary.jacobson@tottenhamhotspur.co m Website: www.tottenhamhotspur.com Contacts: Gary Jacobson – Brand Licensing Manager Walker Books 87 Vauxhall Walk London SE11 5HJ Tel: 0207 396 2410 - 07546 587778 Email: pindy.o’brien@walker.co.uk Website: www.walker.co.uk Contact: Pindy O’Brien Warner Bros Warner House 98 Theobalds Road London WC1X 8WB Tel: 020 7984 5000 Email: Rachel.Wakley@warnerbros.com Website: www.warnerbros.co.uk Contact: Rachel Wakley

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Property Listing (of contributors)

A

Aardman Animations - Start Licensing Adventure Time - Warner Bros Aerosmith - Bravado Aggretsuko - Sanrio GmbH Alice Cooper - Global Merchandising Annabelle (2014) - Warner Bros Annabelle: Creation (2017) - Warner Bros Annabelle Comes Home (2019) - Warner Bros Anderson Paak - Bravado Andy Capp - Lisle Licensing Animal Planet - Discovery Inc Animaniacs: Animated Series - Warner Bros Anthony Browne - Walker Books Anthrax - Global Merchandising A Perfect Circle - Global Merchandising Aqua Teen Hunger Force: Animated Series - Warner Bros Ariana Grande - Bravado Arrow: Television Series - Warner Bros Arsenal Football Club - Arsenal Football Club Art Ninja - Lisle Licensing Ashmolean Museum - Start Licensing Asterix - Start Licensing Avici - Bravado Aquaman (2018) - Warner Bros Aquaman Core - Warner Bros

B

Babybel - Pink Key Licensing Backstreet Boys - Global Merchandising Bad Badtz-Maru - Sanrio GmbH Bad Meets Evil - Bravado Bad Wolves - Global Merchandising Banks - Bravado Barbie - Mattel UK Barney - Mattel UK Barns Courtney - Global Merchandising Batman: Television Series (1966) Warner Bros Batman & Robin (1997) - Warner Bros Batman, The (2021) - Warner Bros Batman (1989) - Warner Bros Batman Forever (1995) - Warner Bros Batman Returns (1992) - Warner Bros Batman: Arkham Asylum: Video Game 1 - Warner Bros

Batman: Arkham City: Video Game 2 - Warner Bros Batman: Arkham Knight: Video Game 4- Warner Bros Batman: Arkham Origins: Video Game 3 - Warner Bros Batman - Warner Bros Batman v Superman: Dawn of Justice (2016) Warner Bros Batman, The: Animated Series - Warner Bros Beano - Beano Studios Beach Boys - Bravado Beastie Boys - Bravado Beetle Juice (1988) - Warner Bros Ben 10 Alien Force - Warner Bros Best - Hearst UK Betty Boop - Bulldog Licensing Big Bang Theory, The: Television Series - Warner Bros Billie Eilish - Bravado Bing - Acamar Films Birds of Prey (2020) - Warner Bros Bjork - Global Merchandising Black Crowes - Bravado Blackpink - Bravado Black Sabbath - Bravado Black Adam (2021) - Warner Bros Black Lightning: Television Series Warner Bros Black Veil Brides - Bravado Bleed From Within - Bravado Blossoms - Global Merchandising Blue Note - Bravado Bouffants & Broken Hearts - Start Licensing Boy Girl Dog Cat Mouse Cheese - Bulldog Licensing Boyzone - Bravado Brandon Flowers - Bravado Bring Me The Horizon - Global Merchandising Britvic Soft Drinks - Start Licensing Brockhampton - Bravado Bros - Bravado Bryson Tiller - Bravado Buckcherry - Bravado Bullet For My Valentine - Global Merchandising Bullseye - Bulldog Licensing Bush - Global Merchandising

LICENSING SOURCE BOOK EUROPE 2020

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Property Listing (of contributors)

C

Cabbage - Global Merchandising Caddyshack (1980) - Warner Bros Captain Planet and The Planeteers: Animated Series - Warner Bros Care Bears - Bulldog Licensing Cartoon Network Logo/Name - Warner Bros Casablanca (1942) - Warner Bros CatCoq - Start Licensing Chantel Jeffries - Bravado Charlie and the Chocolate Factory - Roald Dahl Story Company Cher Lloyd - Bravado Chico Bon Bon Monkey With a Toolbelt - Silvergate Media Children of Bodom - Bravado Chilling Adventures of Sabrina: Television Series - Warner Bros Chowder: Animated Series - Warner Bros Christmas Story, A (1983) - Warner Bros Cinnamoroll - Sanrio GmbH Ciry Morgue - Bravado City Girls - Bravado International Group Claude - Start Licensing Clifford the Big Red Dog - Bulldog Licensing Colman’s Vintage - Pink Key Licensing Company of Heroes - SEGA Europe Conan Gray - Bravado Conjuring, The (2013) - Warner Bros Conjuring 2, The (2016) - Warner Bros Conjuring 3: The Devil Made Me Do It, The (2020) Warner Bros Contradash - Bravado Corpse Bridge - Warner Bros Cosmo - Hearst UK Country Living - Hearst UK Courage the Cowardly Dog: Animated Series Warner Bros Courteeners - Global Merchandising Cow And Chicken: Animated Series - Warner Bros Craig David - Bravado Creature Cases - Silvergate Media Creature Comforts - Start Licensing Crossfaith - Bravado Cuphead - Bulldog Licensing Curse of La Llorona, The (2019) - Warner Bros Cyborg Core - Warner Bros

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D

Dallas: Television Series (1978) - Warner Bros Dangerkids - Bravado Danielle Bradbery - Bravado Dappy - Bravado Dark Knight Rises, The (2012) Warner Bros Dark Knight, The (2008) Warner Bros DC Super Friends Collection Comics - Warner Bros DC Super Hero Girls - Warner Bros DC Super Pets (2022) - Warner Bros DC Women Core - Warner Bros Def Leppard - Bravado Defender (1980): Video Game - Warner Bros Deliscious Art - The National Gallery Company Dermot Kennedy - Bravado Dennis & Gnasher: Unleashed - Beano Studios Desiigner - Bravado Dexter`s Laboratory: Animated Series - Warner Bros Dimmu Borgir - Bravado Dio - Global Merchandising Discovery - Discovery Inc Discovery #Mindblown - Discovery Inc Discovery Adventures - Discovery Inc DMAX - Discovery Inc Doctor Sleep (2019) - Warner Bros Doja Cat - Bravado Doves - Global Merchandising Down - Global Merchandising Dumb and Dumber (1994) - Warner Bros

E

EA - Bulldog Licensing Early Learning Centre - Riverside Brands Ed, Edd, n Eddy: Animated Series - Warner Bros Elbow - Bravado Elf (2003) - Warner Bros Elle - Hearst UK Elle Deco - Hearst UK Elton John - Bravado Emeli Sande - Bravado Eminem - Bravado Enchantimals - Mattel UK Enid Blyton - Bulldog Licensing Eric B. & Rakim - Bravado Esquire - Hearst UK

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Property Listing (of contributors) Etch-a-sketch - Mattel UK Eurosport - Discovery Inc Exorcist, The (1973) - Warner Bros

F

44 Cats - Lisle Licensing 5 Seconds of Summer - Bravado Fantastic Beasts and Where To Find Them (2016) Warner Bros Fantastic Beasts: The Crimes of Grindelwald (2018) Warner Bros Fantastic Beasts 3 (2021) - Warner Bros Fantastic Mr Fox - Roald Dahl Story Company Fast ‘n’ Loud - Discovery Inc Father Christmas - The Copyrights Group Fireman Sam - Mattel UK Fisher-Price - Mattel UK Five Finger Death Punch - Global Merchandising Flash Gordon - Bulldog Licensing Flash Core, The - Warner Bros Flash, The: Television Series (2014) - Warner Bros Florence & The Machine - Bravado Flower Fairies - Penguin Ventures Flying Scotsman - Science Museum Group Football Manager - SEGA Europe Foster`s Home for Imaginary Friends: Animated Series - Warner Bros Freddie Mercury - Bravado Freddy vs. Jason (2003) - Warner Bros French Montana - Bravado Friday the 13th (1980) - Warner Bros Friday the 13th (2009) - Warner Bros Friday the 13th Part II (1981) - Warner Bros Friday the 13th Part III (1982) - Warner Bros Friday the 13th Part VI: Jason Lives (1986) - Warner Bros Friday the 13th Part VII: The New Blood (1988) Warner Bros Friday the 13th Part VIII: Jason Takes Manhattan (1989) - Warner Bros Friday the 13th: A New Beginning (1985) - Warner Bros Friday the 13th: Jason Goes to Hell (1993) - Warner Bros Friday the 13th: Jason X (2001) - Warner Bros Friday the 13th: The Final Chapter (1984) - Warner Bros Friends: Television Series - Warner Bros

Frosty The Snowman Art Program (1954) - Warner Bros Fruit Shoot - Start Licensing Fungus the Bogeyman - The Copyrights Group Fun With Spot - Penguin Ventures

G

Gallows - Bravado Garbage Pail Kids - Bulldog Licensing Game of Thrones: Television Series - Warner Bros Gary Barlow - Gallows - Bravado Gauntlet (1985): Video Game - Warner Bros George Ezra - Global Merchandising Ghost - Global Merchandising Gigantosaurus - Riverside Brands Gilmore Girls: Television Series - Warner Bros Gold Rush - Discovery Inc Goodfellas (1990) - Warner Bros Good Housekeeping - Hearst UK Goonies, The (1985) - Warner Bros Gordon Ramsey’s Hell’s Kitchen - Global Merchandising Gormiti - Lisle Licensing Gossip Girl: TV Series - Warner Bros Great Gatsby, The (2012) - Warner Bros Greenwich Polo Club - The Copyrights Group Green Lantern Core - Warner Bros Gremlins (1984) - Warner Bros Gremlins 2: The New Batch (1990) - Warner Bros Greta Van Fleet - Gallows - Bravado Grim Adventures of Billy & Mandy, The: Animated Series - Warner Bros Guess How Much I Love You - Walker Books Guns N’ Roses - Bravado Gudetama - Sanrio GmbH

H

Hank Williams - Bravado Harper’s Bazaar - Hearst UK Harry Potter and the Chamber of Secrets (2002) Warner Bros Harry Potter and the Deathly Hallows Part 1 (2010) Warner Bros Harry Potter and the Deathly Hallows Part 2 (2011) Warner Bros Harry Potter and the Goblet of Fire (2005) - Warner Bros LICENSING SOURCE BOOK EUROPE 2020

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Property Listing (of contributors) Harry Potter and the Half-Blood Prince (2009) Warner Bros Harry Potter and the Order of the Phoenix (2007) Warner Bros Harry Potter and the Prisoner of Azkaban (2004) Warner Bros Harry Potter and the Sorcerer`s Stone (2001) Warner Bros Harry Potter Literary Collection - Warner Bros Harry Potter: Magic Awakened - Warner Bros Harry Potter: Wizards Unite: Video Game - Warner Bros Hassle Free Gluten Free - Start Licensing Hello Kitty - Sanrio GmbH Hilda - Silvergate Media HIM - Global Merchandising Hobbit, The: The Battle of the Five Armies (2014) Warner Bros Hobbit: An Unexpected Journey, The (2012) Warner Bros Hobbit: Desolation of Smaug, The (2013) - Warner Bros Holly Hobbie - Bulldog Licensing Hollywood Vampires - Global Merchandising Hot Wheels - Mattel UK Hotchpotch - Carte Blanche Greetings Hot Wheels - Mattel UK House Beautiful - Hearst UK HRVY - Bravado Hurrah For GIn - Riverside Brands

I

I Am Weasel: Animated Series - Warner Bros IFLScience - IFLScience I don’t Know How They Found Me - Global Merchandising Imagine Dragons - Bravado Infinite Crisis: Video Game - Warner Bros Injustice 2: Every Battle Defines You: Video Game Warner Bros Injustice: Gods Among Us: Video Game - Warner Bros Innards - Silvergate Media Inside Soup - Hearst UK Iron Giant, The (1999) - Warner Bros Iron Maiden - Global Merchandising IT (2017) - Warner Bros IT Chapter 2 (2019) - Warner Bros IT: Television Miniseries (1990) - Warner Bros

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J

J20 - Start Licensing Jackie Evancho - Bravado Jamiroquai - Bravado James Arthur - Global Merchandising James Bay - Global Merchandising James Brown - Walker Books Jane Asher - Pink Key Licensing Jane Devonshire - Start Licensing Jazmine Bean - Bravado Jeremih - Bravado Jessie J - Bravado Jessie Reyez - Bravado Jhene Aiko - Bravado Job For A Cowboy - Bravado Johnny Bravo: Animated Series - Warner Bros Joust (1982): Video Game - Warner Bros Judas Priest - Global Merchandising Julie Dodsworth - Start Licensing Just Loud - Global Merchandising Justin Bieber - Bravado International Group Justin Timberlake - Bravado Justice League Action: Animated Series - Warner Bros Justice League, The (2017) - Warner Bros Justice League Core - Warner Bros

K

Kacy Hill - Bravado Kanye West - Bravado Kasabian - Bravado Kellog’s Vintage - Pink Key Licensing Keroppi - Sanrio GmbH KidsCast - Those Licensing People Kid Cudi - Bravado Killers - Bravado Killswitch Engage - Bravado Kindi Kids - Bulldog Licensing King Diamond - Bravado Kings of Leon - Global Merchandising Kiss - Bravado Kreator - Bravado Kylie Minogue - Global Merchandising

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Property Listing (of contributors)

L

Lady Gaga - Bravado Lamb of God - Global Merchandising Land of Lost Content - Start Licensing Larva - Riverside Brands LEGO Batman (2017) - Warner Bros LEGO Movie 2, The: The Second Part (2019) Warner Bros LEGO Batman Cross License - Warner Bros LEGO Ninjago Movie, The (2017) - Warner Bros Lemmy - Global Merchandising Lenny Kravitz - Global Merchandising LEVC - Bulldog Licensing Lewis Capaldi - Global Merchandising Life - Bulldog Licensing Lil Tecca - Bravado Lil Wayne - Bravado Lil Yachty - Bravado Lionel Ritchie - Global Merchandising Little Mix - Global Merchandising Little Monsters - Those Licensing People Little Twin Stars - Sanrio GmbH LMFAO - Bravado Looney Tunes - Warner Bros Lord of the Rings: The Fellowship of the Ring (2001) - Warner Bros Lord of the Rings: The Return of the King (2003) Warner Bros Lord of the Rings: The Two Towers (2002) - Warner Bros Lost Boys, The (1987) - Warner Bros Lou Reed - Bravado Lucy Cousins - Walker Books

M

Magic! - Maisy - Bravado Magic 8 Ball - Mattel UK Maisy - Walker Books Malcolm X - Bravado Manic Street Preachers - Bravado Mariah Carey - Global Merchandising Marilyn Manson - Global Merchandising Services Mary J Blige - Bravado Masha and the Bear - Lisle Licensing Masters of the Universe - Mattel UK Mastodon - Global Merchandising Matilda - Roald Dahl Story Company

Match Attax - Bulldog Licensing Match Box - Mattel UK Matrix, The (1999) - Warner Bros Matrix Reloaded, The (2003) - Warner Bros Matrix Revolutions, The (2003) - Warner Bros Matrix 4, The (2022) - Warner Bros Meg Donnelly - Bravado Men’s Health - Hearst UK Men’s Health - Golden Goose Me To You - Carte Blanche Greetings Mercyful Fate - Bravado Migos - Bravado Ministry - Global Merchandising Miraculous - Bulldog Licensing Monty Python - Bravado Morph - Start Licensing Mortal Kombat 9: Video Game Warner Bros Mortal Kombat Klassic: Video Game - Warner Bros Mortal Kombat X: Video Game Warner Bros Mortal Kombat XI: Video Game Warner Bros Mortal Kombat (2021) - Warner Bros Mother and Baby - Golden Goose Mötley Crüe - Global Merchandising Motörhead - Global Merchandising Mr. Men Little Miss - Sanrio GmbH Muse - Bravado Mush-Mush & the Mushables - The Copyrights Group My Blue Nose Friends - Carte Blanche Greetings My Little Pony - Hasbro My Dinky Bear - Carte Blanche Greetings My Melody - Sanrio GmbH

N

Nadiya Hussain - Start Licensing Nas - Bravado National Lampoon`s Christmas Vacation (1989) Warner Bros Nav - Bravado National Railway Museum - Science Museum Group Natural History Museum - Natural History Museum Niall Horan - Global Merchandising Nicki Minaj - Bravado Nightmare on Elm Street 2, A: Freddy`s Revenge (1985) - Warner Bros

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Property Listing (of contributors) Nightmare on Elm Street 3, A: Dream Warriors (1987) - Warner Bros Nightmare on Elm Street 4, A: The Dream Master (1988) - Warner Bros Nightmare on Elm Street, A (1984) - Warner Bros Nightmare on Elm Street, A (2010) - Warner Bros Nightmare on Elm Street, A: Freddy`s Dead (1991) Warner Bros Nightmare on Elm Street, A: New Nightmare (1994) - Warner Bros Nightmare on Elm Street, A: The Dream Child (1989) - Warner Bros Nitro Circus - Lisle Licensing Nun, The (2018) - Warner Bros

Popeye - Bulldog Licensing Power Players - Bulldog Licensing Powerpuff Girls - Warner Bros Power Rangers - Hasbro Pretty Little Liars: Television Series - Warner Bros Pretty Much - Global Merchandising Prima - Hearst UK Primal Scream - Bravado Pringles - Pink Key Licensing Psy - Bravado Public Enemy - Bravado Pusha T - Bravado

O

Queen - Bravado

Obelix - Start Licensing O.C., The: Television Series - Warner Bros Octonauts - Silvergate Media Olly Murs - Global Merchandising OMG Girlz - Bravado Orianthi - Bravado Original Storm Trooper - Golden Goose Owl City - Bravado Ozzy Osbourne - Global Merchandising

P

Paddington Bear - The Copyrights Group Pantera - Bravado Paul Weller - Bravado Peppa Pig - Hasbro Pet Shop Boys - Bravado Peter Andre - Global Merchandising Services Peter Andre - Global Merchandising Peter Rabbit - Penguin Ventures Peter Rabbit (TV Series) - Silvergate Media PG Tips Vintage - Pink Key Licensing PIL - Bravado Pingu - Mattel UK Pinky & The Brain: Animated Series - Warner Bros Pip & Posy - Magic Light Pictures Pixie Lott - Bravado Playboi Carti - Bravado PJ Masks - Hasbro Pokémon - The Pokémon Company International Polar Express, The (2004) - Warner Bros Polly Pocket - Mattel UK Pompompurin - Sanrio GmbH

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Q R

Rae Sremmund - Bravado Rampage (1986): Video Game - Warner Bros Razorlight - Bravado Ready Player One (2017) - Warner Bros Real Peope - Hearst UK Red - Hearst UK Rex Orange County - Bravado Rhino Rugby - Start Licensing Rich The Kid - Bravado Rick & Morty - Warner Bros Ricky Zoom - Hasbro Rita Ora - Bravado Riverdale: Television Series - Warner Bros Robinson's - Start Licensing Rob Zombie - Global Merchandising Robbie Williams - Bravado Robot Chicken: Animated Series - Warner Bros Rod Stewart - Bravado Roger Waters - Global Merchandising Rolling Stone - Bulldog Licensing Ronan Keating - Bravado Ronnie Wood - Bravado Roobarb and Custard - Those Licensing People Room on the Broom - Magic Light Pictures Route 66 - Bulldog Licensing R White’s - Start Licensing Rugby League World Cup 2021 - Riverside Brands Run DMC - Bravado Runner’s World - Hearst UK Ruthless Records - Bravado

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Property Listing (of contributors)

S

Sabrina Claudio - Bravado SafetySuit - Bravado Sam Smith - Bravado Samurai Jack: Animated Series - Warner Bros Say Yes to the Dress - Discovery Inc Scorpions - Global Merchandising SCOOB (2020) - Warner Bros Scooby Doo - Warner Bros Scrabble - Mattel UK Science Museum - Science Museum Group SEGA - SEGA Europe SEGA Retro Brands - SEGA Europe Sesame Street - Bulldog Licensing Seinfeld: Television Series - Warner Bros Selena Gomez - Bravado Sex Pistols - Bravado Shawn Mendes - Bravado Shaun the Sheep - Start Licensing Shazam (2019) - Warner Bros Sheck Wes - Bravado Shelby Tribble - Bravado Shopkins - Bulldog Licensing Shoot! - Lisle Licensing Sigrid - Bravado Sixx.AM - Global Merchandising Skepta - Bravado Ski Mask The Slump God - Bravado Skyler Grey - Bravado Slayer - Global Merchandising Sleepwave - Bravado Slipknot - Bravado SLUSH PUPPiE - Pink Key Licensing Sonic the Hedgehog - SEGA Europe Space Ghost Coast to Coast: Animated Series Warner Bros Space Jam (1996) - Warner Bros Space Jam (2021) - Warner Bros Spandau Ballet - Bravado Spice Girls - Global Merchandising Spy Hunter (1983): Video Game - Warner Bros Spy Hunter 2 (2003): Video Game - Warner Bros Status Quo - Global Merchandising Steflon Don - Bravado Steve Angello - Bravado Steven Universe - Warner Bros Stick Man - Magic Light Pictures Stone Temple Pilots - Global Merchandising Style Council - Bravado

Suicide Squad (2016) - Warner Bros Suicide Squad, The (2021) - Warner Bros Super Duper Molly Cooper - Silvergate Media Supergirl: Television Series (2015) - Warner Bros Superman Core - Warner Bros Supernatural: Television Series - Warner Bros Superzings - Lisle Licensing

T

10.k Cash - Bravado Take That - Bravado Tango - Start Licensing Tatty Teddy - Carte Blanche Greetings Teen Titans Go! To The Movies (2018) - Warner Bros Teen Titans Go!: Animated Series - Warner Bros Tetris - Lisle Licensing That’s not my… - Bulldog Licensing The 1975 - Bravado International Group The BFG - Roald Dahl Story Company The Country Diary of an Edwardian Lady - The Copyrights Group The Driver Era - Global Merchandising The Enormous Crocodile - Roald Dahl Story Company The Gruffalo - Magic Light Pictures The Gruffalo’s Child - Magic Light Pictures The Highway Rat - Magic Light Pictures The Hunna - Global Merchandising The Jam - Bravado The Jetsons: Animated Series - Warner Bros The Kate Smith Company - Lisle Licensing The Laughing Cow - Pink Key Licensing The Little Prince - Those Licensing People The Magic Roundabout - Those Licensing People The National Gallery - The National Gallery Company The Phantom - Bulldog Licensing The Rolling Stones - Bravado The Royal Horticultural Society (RHS) - The Royal Horticultural Society (RHS) The Snail and the Whale - Magic Light Pictures The Snowman - Penguin Ventures The Snowman and The Snowdog - Penguin Ventures The Sooty Show - Those Licensing People The Strokes - Bravado The Style Sisters - Lisle Licensing The Tide - Bravado The Tusk Trust - Golden Goose The Twits - Roald Dahl Story Company

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Property Listing (of contributors) The Weekend - Bravado The Who - Bravado The Witches - Roald Dahl Story Company Thomas & Friends - Mattel UK Thundercats (1985) - Warner Bros Timmy Time - Start Licensing Tiny Tatty Teddy - Carte Blanche Greetings TLC - Discovery Inc Tokyo’s Revenge - Bravado Tom Grennan - Global Merchandising Tom & Jerry - Warner Bros Tom and Jerry (2020) - Warner Bros Toni Braxton - Bravado Toonmani: Animated Series - Warner Bros Total War - SEGA Europe Tottenham Hotspur - Tottenham Hotspur Town and Country - Hearst UK Transformers - Hasbro Travis Scott - Bravado Tupac Shakur - Bravado Two Near the Bone - Those Licensing People Tyga - Bravado

U

UNO - Mattel UK Usher - Bravado

V

Veronica Mars: Television Series - Warner Bros Verve Records - Bravado VIMTO - Pink Key Licensing Vince Staples - Bravado Volbeat - Bravado

W

Wacky Races - Warner Bros Wacky Races (2016) - Warner Bros Wallace & Gromit - Start Licensing We Bare Bears - Warner Bros We're Going On A Bear Hunt - Walker Books Westlife - Bravado Westworld: Television Series - Warner Bros Where The Wild Things Are - Literary - Warner Bros Where The Wild Things Are (2009) - Warner Bros While She Sleeps - Bravado

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Wildlife Photographer of The Year - Natural History Museum Willie Nelson - Bravado Willo the Wisp - Those Licensing People Willy Wonka & the Chocolate Factory (1971) - Warner Bros Wizard of Oz, The (1939) - Warner Bros Women’s Health - Hearst UK Women’s Health - Golden Goose Wonder Woman (2017) - Warner Bros Wonder Woman 1984 (2020) - Warner Bros Wonder Woman, The New Adventures of (1975): Television Series - Warner Bros Wonder Woman Core - Warner Bros

X

XXXTentacion - Bravado

Y

Years and Years - Bravado Year Without Santa Claus, The (1974) - Warner Bros Yelawolf - Bravado Young Jeezy - Bravado Yungblud - Bravado

Z

Zafari - Bulldog Licensing Zaza Gang - Bravado Zog - Magic Light Pictures Zog and the Flying Doctors - Magic Light Pictures ZURU Mini Brands - Riverside Brands ZURU Rainbocorns - Riverside Brands

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Branding, creative marketing and packaging

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Branding, creative marketing and packaging

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Brand Extension and Licensing Agent

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“What sets Retail Monster apart is their tailored approach that each brand needs in terms of the correlation to where its authentic fans are at. Retail Monster can help not only breathe additional breadth to the IP but also, ensure it becomes an evergreen.�

Naz Amarchi-Cuevas, Chief Commercial Officer and Head of Marketing and Licensing, SYBO.

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Brand Licensing Agency

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Brand Licensing & Distribution Agency

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0 09:41

Buying and Sourcing for Retail

HELPING YOUR TEAMS TO ACHIEVE THEIR GOALS Julia Redman owns and manages retail buying and sourcing consultancy BuyersEye, empowering brands, retailers, suppliers and licensees to maximise their potential, as well as delivering education for fashion students.

Buying is a passion, but every retailer, large or small, needs buyers with the skills to make their passion work for the good of the business. From implementing new buying strategies to ultra-efficient work processes, and supporting the wellbeing of your teams through mentoring and coaching, BuyersEye is ready to tackle any challenge and put you on the path to success.

The pace of change in retail and its supply chain is relentless, and by sharing our knowledge and experience we can help ensure that your buying teams are well prepared to meet the future.

BuyersEye is helping clients by delivering services and training that transform the way they do business.

Contact: juliaredman@buyerseye.co.uk www.buyerseye.co.uk S13

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Business Multimedia Publishing & Events

MAX PUBLISHING The leading specialist publishing house for the licensing and consumer products sectors, offering high-quality, content-rich publications to an unrivalled database of over 100,000 licensors, suppliers, licensees, retailers and everyone inbetween. Our titles cover all core product areas, whilst our contract publishing business has seen specialist publications for companies including Universal Studios, Warner Bros,.

Disney, Entertainment One, Hasbro, Sanrio and many more.

MAX MEDIA VENTURES The digital studio within the Max group owns and operates numerous exciting digital news channels including LicensingSource. net. The studio also offers full-service digital development from websites to apps, social media programs, audio visual creation, company re-branding, 3D modelling, with clients including Licensing International, LDN Fashion and more.

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MAX LIVE EVENTS Not only does our award-winning production company organise the highlycoveted Licensing Awards, Progressive Preschool Awards and all others in the Max group, it also organises events for a myriad of third party clients from small conferencing and licensee days to major live events for names including Toni & Guy, Licensing International, The Negotiator Awards and hundreds more.

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Character Costumes and Sports Mascots

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Creative Agency

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Creative Consultancy

With clients across the globe and experience spanning three decades, we’ve built a reputation as the ‘go to’ creative and strategic partner for entertainment industry brand extension.

Graphic Design

3D Modelling

Packaging

Strategy

Brand Design

Product Design

Illustration

Style Guides

Research

Fashion Design

Motion Graphics

Presentations

100% Brand Licensing through and through!

NEW WEBSITE • WWW.REDCENTRAL.CO.UK Red_Central_Ad_296x210_DPS_aw.indd 1 000-000_LSB_Autumn_2020.indd 100

16/09/2020 17:51 18/09/2020 11:47

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Creative Consultancy

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Creative Services Agency

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Creative Services

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Creative Solutions and Design Agency

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Creative Solutions and Design Agency

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Design Agency – Product, Packaging & Style Guide

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Tango and the Tango device are trade marks of Britvic Soft Drinks Ltd. © Disney Licensed by Universal Studios Licensing LLC. All Rights Reserved. DreamWorks Trolls © 2019 DreamWorks Animation LLC. All Rights Reserved.

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Design, Design Reprographics and Print

‘Proud to be the graphic reproduction and printing company to The Licensing Awards, Licensing Source Book and Max Publishing’ Some of the great people we’ve worked with...

BASED IN LONDON, METHOD UK IS A BESPOKE DESIGN, REPROGRAPHICS AND PRINT COMPANY, SPECIALISING IN PRODUCING AND MANAGING ALL MANNER OF WONDERFUL PROJECTS 020 7691 0922 Method UK 2020.indd 1 S25_235_LSB_Autumn_2020.indd 235

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Digital Licensing News

LicensingSource.net is the go-to resource for finding out what’s happening in the global licensing industry.

Including news, interviews and analysis, as well as an event diary, a hugely successful jobs board and more, The Source is the central hub of information for the worldwide licensing community.

The team behind LicensingSource.net has over fifty years experience in the licensing industry, and also own and organise The Licensing Awards, publish The Licensing Source Book Europe and an array of other market leading trade titles.

With an e-subscriber database of over 9,500 key contacts, advertisers can expect to receive high visibility, not only on the website, but also on the trusted daily news flashes and social media boasting a strong following.

For the very best information...

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Global Kids Design & Branding

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Global Kids Design & Branding

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Intellectual Property Services

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Independent Licensing Agency

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Licensing Agent

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Licensing Consultant and Brand Strategy

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Licensing consultant and brand strategy

STRATEGIC BRAND LICENSING LTD HELEN WEBSTER

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Has worked as licensor and licensee with unique insight into each party’s priorities

Highly regarded for delivering profitable, practical results

Expertise in licensing strategy, business development, sales and contract negotiation

Specific knowledge of and success in brand and lifestyle, children’s licensing sectors BRANDS I HAVE WORKED ON AS LICENSOR OR LICENSEE INCLUDE:

★ The Original Morris & Co ★ Sanderson ★ Scion ★ Harlequin ★ MissPrint ★ Orla Kiely ★ Emma Bridgewater ★ Disney S34

★ Marvel ★ Pixar ★ Harry Potter ★ Minecraft ★ Angry Birds ★ Hello Kitty ★ The Gruffalo ★ Paw Patrol

Email: strategicbrandlicensing@gmail.com Mobile: +44 7309 260391

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09/09/2020 22/09/2020 16:06 17:43

Licensing and IP Consultant

At your service!

Fryday Brands develops, sells, negotiates, markets, and implements complete brand licensing strategies and programs including:

■ Brand Development & Positioning ■ Creative Development Guidance ■ Strategic Planning ■ Planning and Implementation of consumer products launch

■ Contract Negotiations ■ Product Management/ Approvals ■ Retailer Relationships ■ Marketing Strategy & Implementation ■ Industry advice and support

Headed up by Val Fry, a senior commercial, sales and licensing executive with over 25 years’ experience, gained working in the entertainment and television industry.

A proven track record in the strategic development and commercialisation of brands from the entertainment, digital, lifestyle, toy and publishing industries in the UK and international markets.

Launched & monetised some of the UK’s largest properties, including; Thomas the Tank Engine, Fifi & The Flowertots, Roary the Racing Car, Clangers, & Who Wants To Be A Millionaire, through licensing, brand partnerships, digital and live events.

For more information please contact: Val@frydaybrands.com +44 (0) 7973 783053

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Licensing Relationship Management For the collaborative creative Sending content as attachments and manually granting access to folders is so yesterday. The Flowhaven solution automates asset sharing (and un-sharing) fully based on agreement terms, alerts managers if a partner has not downloaded materials, and provides detailed analytics about your most downloaded assets. Our platform even sends automatic notifications to your partners anytime new assets or style guides become available.

For the data-driven leader Say goodbye to the days of fragmented views of your licensing business. Flowhaven’s customizable, data dashboards allow you to oversee the full scope of your licensing programs, monitor efficiencies, track sales, and drill down on details, allowing you to make more informed business decisions and continuously lead your teams towards greater success.

For the detailed deal-maker Successful licensing programs are built on solid agreements. Our intelligent solution gives you the power to upload and analyze existing contracts to measure deal performance, prevent inconsistent SKU development and ensure your partners are meeting deadlines. In the early stages of your licensing deal? Use one of our expert-tested agreement templates to build your team’s blueprint for success.

Find out why we’re adding new clients each day

Let’s talk

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Book a demo at flowhaven.com

22/09/2020 20:40

Licensing Relationship Management

Meet your new super-assistant

Hi, we’re Flowhaven, the licensing relationship management solution built by licensing experts for licensing professionals. We’ve spent years figuring out how to manage and scale complex licensing programs. Experience the all-in-one solution that helps you automate tasks to stay focused on the work that grows your business.

The #1 CRM for brand licensing

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22/09/2020 20:40

Licensing Industry Travel Expert

Exposé Travel – Your one-stop shop for all Licensing and related exhibitions worldwide.

EXPOSÉ TRAVEL specialises in travel to licensing and related shows worldwide. We have been offering some very special rates for flights and hotels to the many exhibitions that take place in different parts of the world and work with small boutique licensing agencies and retailers right up to the biggest companies on the show floor. We are also the exclusive travel partner to the Max Group of Companies, owners of The Licensing Awards and Licensing Source Book, and LicensingSource.net.

Dear Friends and Clients, First and foremost may I wish you a speedy recovery to the impacts of business from the COVID-19 Pandemic. I have every faith that this incredible industry will rise to the challenges and re-build in good fashion.

As the industry’s specialist travel agent, you may have used my services, you may not have doneso. Quite obviously, this advert isn’t designed to attract bookings from you right now, as much as I would love your custom… you can imagine I have had a rather quiet few months!

However I would like you to keep this advert on hand, because at some point soon you will want to make decisions and plan travel for 2021. At that point, your focus won’t be on that extra legroom seat or whether you can get an upgrade at your hotel. Your focus and priority will be on the cancellation terms, the insurance, basically the process if things do go awry once more.

And that is why now, more than ever, I encourage you to use my services as a licensing industry specialist.

S40_250__Exposé Travel.indd 250

I can be your one-stop-shop for flights and hotels (plus everything in-between) and you will know that you can speak to me at any time, any day.. If there are fresh travel problems - you won’t be on hold to a call centre to try and unravel bookings and fight for refunds for months on end.

You will speak to me, Paul, and I will be your personal point of contact.

Again, my best wishes for a speedy recovery and please do consider me your personal travel agent for the trips ahead. I deal with one-man companies right up to 100 person bookings for the biggest licensors. And if can keep Ian Hyder, Jakki Brown and Rob Willis happy with their demanding requirements, I’m sure I can help you!

Sincerely Paul Vasdev Licensing Industry Travel Expert +44 (0)1183 349 576 www.exposetravel.uk

24/09/2020 10:01

[Blank for print] Media Planning and buying agency/Research Specialists

The leading independent specialist in communication to children, young people and families globally.

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To see how effective media solutions can amplify your brand or license, get in touch with our award winning team: contact@generationmedia.co.uk

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+44 (0)207 307 7900

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Kids, Youth and Family specialist insight agency We deliver bespoke research to answer individual client needs and fill gaps in industry knowledge through our flagship studies studies:

Predict future purchase patterns

Unlock kids play behaviours

Track global licenses

To access the latest insights among kids, youth and family audiences globally get in touch with our specialist team at info@giraffeinsights.co.uk

+44 (0)207 637 9970

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giraffeinsights.co.uk

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Online Store and Pop Up Retailing

we are specialists in

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21/09/2020 17:21

Online Store and Pop Up Retailing

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eventmerch.com S43

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Product integrity Licensed Character Products Imagine8 specialise in Licensed Character Merchandise.

Promotional Merchandise

QA/QC Logistics Extension to our partners team

Retail cross category licensee across EMEA Accessory licensee

Preferred Promotional partner One stop solution from concept to delivery.

Creative Sourcing Manufacturing Licensed Character Products Imagine8 specialise in Licensed Character Merchandise.

Supply Chain Packaging Product integrity QA/QC

Retail cross category licensee across EMEA

Logistics

Accessory licensee

Extension to our partners team

Contact Information: Norman Thompson Imagine8 Ltd Unit 8, Palatine Ind. Est. Causeway Avenue Warrington Cheshire WA4 6QQ Tel: +44 (0) 1925 444 474 Mob: +44 (0) 7768 414304 Mail: norman@imagine8.com

Preferred Promotional partner One stop solution from concept to delivery.

Creative Sourcing Manufacturing Supply Chain Packaging Product integrity QA/QC Logistics Extension to our partners team

Contact Information: Norman Thompson Imagine8 Ltd Unit 8, Palatine Ind. Est. Causeway Avenue Warrington Cheshire WA4 6QQ Tel: +44 (0) 1925 444 474 Mob: +44 (0) 7768 414304 Mail: norman@imagine8.com

Contact Information: Norman Thompson Imagine8 Ltd Unit 8, Palatine Ind. Est. Causeway Avenue Warrington Cheshire WA4 6QQ Tel: +44 (0) 1925 444 474 Mob: +44 (0) 7768 414304 Mail: norman@imagine8.com

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23/09/2020 13:14

0 11:32

PR Agency

MEDIA COVERAGE. SOCIAL ACTIVATION. C O N T E N T C R E AT I O N . S T R AT E G I C C O N S U LTA N C Y

Well-connected and well-respected across licensing, gaming, retail and events, Charlie and her squad are hard-working, deliver brilliant results and are a vital part of my team.

Anna Knight, VP, Licensing, Informa Markets

W E

W O R K

W I T H

DROP US A LINE WITH CODE “LSB” TO BOOK A COMPLIMENTARY ONE HOUR CONSULTATION

Charlie Le Rougetel • +44 7736 330676 • hello@bigtop-pr.co.uk BIGTOP_LSB_SINGLEPAGE_AD_muk.indd 1 000_LSB_Autumn_2020.indd 101

15/09/2020 11:34 11:32 15/09/2020

PR Agency

...we create B2B & B2C PR strategy & delivery Marketing support I Event management Social campaigns

& creative THE NO-NONSENSE, INTELLIGENT FULL-SERVICE PR CONSULTANCY

Get in touch...

Kirsty Barr Director I Kirsty@grapevine-pr.co.uk I +44 (0)7375 110558

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@GVGlobalPR

22/09/2020 20:31

PR Agency

Check out our new showreel at licensetopr.co.uk @licensetopr

Contact: louise@licensetopr.co.uk 0207 637 4660 S47

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PR Agency

St fr an o d H m ou er th t d e !

S258

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PR Agency

The Licensing and Broadcast PR and Marketing Specialists TRADE PR CONSUMER PR WEBSITE COPY SOCIAL NETWORKING TALENT MANAGEMENT CHARACTER TOURS REGULAR COLUMNS PRODUCT PLACEMENT PLACED FEATURES SPEECH WRITING COPYWRITING COMPETITIONS

Tylers • 1 Mallows Green Road • Manuden • Herts • CM23 1DG T 44 (0) 1279 887 101 E jgarner@kgmpr.com • W www.kgmpr.com S49

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PR Agency

STAND OUT FROM THE CROWD Specialists in licensed characters and toys

Consumer PR Trade PR

Influencer Marketing

Social Media

Events E-marketing @highlightpr

01225 444268 www.highlightpr.co.uk

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Royalty Auditing

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14/09/2020 10:00

Sports Licensing SPORTS LICENSING, MERCHANDISE, RETAIL, PROMOTIONS & PARTNERSHIPS

Business built on sporting values WORKED WITH T 30+ Events & Federations T 15+ Football Associations T 50+ Sponsor Brands & Retailers FAVOURITE SPORTING MOMENT (TV) T Jonny’s drop goal FAVOURITE SPORTING MOMENT (LIVE) T Europe Ryder Cup win, 17th green, Celtic Manor FAVOURITE SPORTING EVENT (TV) T London2012 FAVOURITE SPORTING EVENT (LIVE) T RWC 2019 SUPPORT/SPONSOR T Wasps T Man Utd T RC Toulon T OHRFC T Wealdstone FC

TOP 10 SPORTING VENUES (NO ORDER): T Wimbledon T Lords T Principality Stadium T Stade Mayol T Croxdale Road, OHRFC T Old Trafford T Parc des Princes T The G T Nou Camp T GMLTC TOP 10 SPORTING HEROES (NO ORDER): T Serge Blanco T Bryan Robson T Mark Spitz T Franz Klammer T Daley Thompson (should be Sir) T Nadia Comaneci T Sir Ian Botham T Sir Steve Redgrave T Serena Williams T Roger Federer

Contact: Simon Gresswell simon@sglp.co.uk SGLP.indd 1 000_LSB_Autumn_2020.indd 100

www.sglp.co.uk 09/09/2020 21/09/2020 16:06 12:36

SGLP

SUSTAINABLE CONSUMPTION T NE O ZER

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0 14:42

Sustainable Licensing

Are you interested in ‘building back better’, but are not sure how?

Do you keep hearing jargon but don’t know what it means?

As the world evolves, so too is Nutmeg Licensing, with the focus firmly on sustainability within the licensing industry.

As a licensing agency, this means not only developing licensing programmes with sustainable brands, but also offering support to those companies looking to take their first steps towards a sustainable future.

To learn more, please contact: June Kirkwood Tel: 020 8992 3345 Email: june@nutmeglicensing.co.uk

www.nutmeglicensing.co.uk

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Technology Service Provider

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21/09/2020 19:06

Technology Service Provider

S55

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21/09/2020 19:06

Travel Expert For The Licensing Industry

Exposé Travel – Your one-stop shop for all Licensing and related exhibitions worldwide.

EXPOSÉ TRAVEL specialises in travel to licensing and related shows worldwide. We have been offering some very special rates for flights and hotels to the many exhibitions that take place in different parts of the world and work with small boutique licensing agencies and retailers right up to the biggest companies on the show floor. We are also the exclusive travel partner to the Max Group of Companies, owners of The Licensing Awards and Licensing Source Book, and LicensingSource.net.

Dear Friends and Clients, First and foremost may I wish you a speedy recovery to the impacts of business from the COVID-19 Pandemic. I have every faith that this incredible industry will rise to the challenges and re-build in good fashion.

As the industry’s specialist travel agent, you may have used my services, you may not have doneso. Quite obviously, this advert isn’t designed to attract bookings from you right now, as much as I would love your custom… you can imagine I have had a rather quiet few months!

However I would like you to keep this advert on hand, because at some point soon you will want to make decisions and plan travel for 2021. At that point, your focus won’t be on that extra legroom seat or whether you can get an upgrade at your hotel. Your focus and priority will be on the cancellation terms, the insurance, basically the process if things do go awry once more.

And that is why now, more than ever, I encourage you to use my services as a licensing industry specialist.

S56_266__Exposé Travel.indd 266

I can be your one-stop-shop for flights and hotels (plus everything in-between) and you will know that you can speak to me at any time, any day.. If there are fresh travel problems - you won’t be on hold to a call centre to try and unravel bookings and fight for refunds for months on end.

You will speak to me, Paul, and I will be your personal point of contact.

Again, my best wishes for a speedy recovery and please do consider me your personal travel agent for the trips ahead. I deal with one-man companies right up to 100 person bookings for the biggest licensors. And if can keep Ian Hyder, Jakki Brown and Rob Willis happy with their demanding requirements, I’m sure I can help you!

Sincerely Paul Vasdev Licensing Industry Travel Expert +44 (0)1183 349 576 www.exposetravel.uk

23/09/2020 14:52

A VIRTUAL CELEBRATION OF THE GLOBAL LICENSING INDUSTRY 6-29 OCTOBER 2020 The Festival of Licensing is a 4-week large-scale digital gathering that will bring together the global brand licensing industry to connect, learn, strike deals and do business on an international stage.

Get your free ticket today and meet with Hasbro, Natural History Museum, Penguin, NBA and many more.

POWERED BY

LEARN MORE BY VISITING

www.festivaloflicensing.com

ORGANIZED BY:

006_LSB_Autumn_2020.indd 6

OFFICIAL PUBLICATION:

EVENT SPONSOR:

14/09/2020 10:34

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