Spring 2019
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BLE is moving, save the date!
Thank you for helping to make this year’s BLE a success, why not save the date now for next year’s show? Join us 1-3 October 2019 at ExCeL London, the new home of Brand Licensing Europe. We hope to see you there!
FIND OUT MORE AT BRANDLICENSING.EU/EXCEL
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Leader 2
All of this, of course, puts the onus onto licensees 018 has officially left the building and it’s fair to react swiftly to the changes which retailers are to say that it was a challenging year, for making. But they know this – when we spoke to licensors, licensees and retailers. them about the main challenges they are facing this The latter group were just starting to announce year, ‘remaining agile’, making ‘bold decisions’ and Christmas trading results as LSB went to press, but ‘doing things differently’ all came to the fore. there was already a clear divide between the Some changes that retail makes will, of course, not winners and the losers. The British Retail sit well with licensees – especially when it comes to Consortium reported that it was the worst rising costs and static retail prices, however, as one Christmas for retailers in ten years, but of course licensee told us, Brexit will ultimately mean that we there were pockets of festive cheer. all have a new set of rules to work within and we will Admittedly, HMV calling in the administrators was need to adapt accordingly. not the late Christmas present licensees were All of this means that the upcoming run of trade expecting, while the M&S, Debenhams and fairs will have even more importance placed on them. Mothercare performances were not quite the royal LSB will be at Toy Fair, Nuremberg and Spring Fair, icing on the Christmas cake. However, there were and we’re looking forward to catching up with also positives - Aldi, Lidl, John Lewis, B&M, our readers. We also have a lot planned for With this Morrisons, Selfridges and Tesco all did well, issue: The 2019 – beginning with the Brand & Lifestyle providing a source of cautious optimism. Gruffalo at 20 Special Publication. Licensing Awards on Thursday April 25 Crucially, from our industry’s point of Peppa Pig (don’t forget to get your nominations in by view, retailers polled by LSB as part of our 15th Anniversary Wednesday February 27). annual Retail Barometer (pages 16-17) are Special Publication. First stop, Olympia. approaching 2019 with a sense that there is still growth to be had… they just need to think Samantha Loveday, Jakki Brown, Ian Hyder, Rob slightly differently. Many of those we spoke to are Willis, Fiona Pavely, Keith Pashley, Jacqui Parr, already beginning to enjoy success with new Sarah Welsh and Katie Roberts-Mason. categories, working with new partners, online The LSB Team expansion and exclusivity in licences and ranges. PUBLISHERS OF
Ian Hyder - Joint Managing Director Jakki Brown -Joint Managing Director and Editorial Director Rob Willis - Publishing Director Samantha Loveday - Editor Fiona Pavely, Katie Roberts-Mason, Keith Pashley, Sarah Welsh - Wordsmiths Extraordinaire Mark Grayson – Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.licensingsource.net Copyright 2019. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text. The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP
www.licensingsource.net
@licensingsource ISSN 1234 567. LICENSING SOURCE BOOK EUROPE 2019
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Contents
What’s Inside? 8-13
State of the Nation: Corporate Happenings
16-17
Retail Barometer 2018
20-21
Retailers to Watch in 2019
24-25
Movers & Shakers
26-29
Licensee Feedback: 2019 Challenges
30-31
52-55
Downes & Out by Start
& Preschool
Licensing’s Ian Downes 32-33
State of the Nation: Nursery
56-59
Milestones and Anniversaries
The Insights People:
60-61
Future Forecasting
62-64 State of the Nation:
The Light Fund Update
34-37
At The Movies
38-41
Retail Round-up
65-67
State of the Nation: Gaming
44-45
Focus on… Literary
68-69
Brand Focus: Fortnite
Properties
72-75
State of the Nation: Brands
The Changing Face
78-79
In Conversation With…
46-47
Schoolers
of the Children’s
Style Library
TV Landscape 48-51
82-83
Trade Fair Focus
In Conversation With… Hearst
84-85
Trend Focus: Brands with Purpose
86-87
In Conversation With… Clarks & National Geographic
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g
88-89
State of the Nation: Art & Design
90-91
State of the Nation: Sports
93
Focus on… The Lionesses
96
The Open’s Growing Licensing Programme
97
The Road to Tokyo 2020 for Team GB
98-99
Brand Focus: NFLPA
102-159
The Licensed Properties Section
162-197
The Licensees’ Showcase
199-209 Want To Find Out Who Represents Which Brands and Properties? (Licensor Listings of Advertisers in This Edition)
LICENSING SOURCE BOOK EUROPE 2019
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S M L S THE SPORTS MERCHANDISE & LICENSING SHOW 2019
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MONDAY 18 NOVEMBER 2019 Stamford Bridge
Why you should exhibit: Showcase your products and services to representatives from a variety of worldwide sports organisations Discuss business opportunities with target customers, whether you are a well-established or start-up company Catch up with existing industry contacts and meet many new ones too Enjoy the iconic backdrop of Stamford Bridge, the home of Chelsea Football Club Make the most of your trip and take advantage of discounted room rates at either of the two onsite hotels
To book a stand or find out more, visit:
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STATE OF THE NATION: CORPORATE
Business matters It’s the start of a new year and the UK licensing industry is already forging new deals and partnerships, with some high profile promotions and brand returns also in the mix. LSB rounds up some of the most recent news.
Top level changes for CPLG A number of key management changes have taken place at CPLG. John Taylor has been promoted to UK md having been with the agency for over eight years, most recently as commercial director. In addition, Slawomir Ekiert has become md for Central Eastern Europe (CEE) & Nordic. Above: John Taylor has been The promotions follow the news that with CPLG for over eight years. Maarten Weck has been named evp and md of CPLG, with Peter Byrne leaving his role as ceo. In addition, Stacy Scimia has been promoted to retail and category director UK and will head up the UK retail team, as well as oversee the softlines categories. Laura Rowland has joined the agency as category manager for softlines, arriving from French Connection where she held the role of licensing manager. Meanwhile, Emily French Ullah has been promoted to category director hardlines and publishing. Reporting into Emily is Deborah Skeffington who recently joined as sales executive for hardlines and publishing.
Above: EA’s FIFA 19 was the UK’s biggest selling console game in 2018.
Games now bigger than music and video, says ERA The gaming market is now bigger than music and video combined, with new figures from the ERA (Entertainment Retailers Association) showing that it now accounts for more than half of the entire UK entertainment market. Total sales for the games market reached £3.863m in 2018, compared with £1.334.9m for music and £2.337m for video. The figures means that the games market – boosted by digital sales – has more than doubled in value since 2007. ERA ceo Kim Bayley said: “The games industry has been incredibly effective in taking advantage of the potential of digital technology to offer new and compelling forms of entertainment. Despite being the youngest of our three sectors, it is now by far the biggest.” FIFA 19 was the UK’s biggest selling console game of 2018, with a number of other games which are recognised as licensed IP also making the top 20. These include Call of Duty: Black Ops 4, Marvel’s SpiderMan, Mario Kart 8 Deluxe, Far Cry 5, Crash Bandicoot N.Sane Trilogy, Pokémon: Let’s Go, Pikachu and Shadow of the Tomb Raider. Meanwhile, within the video sector, the best selling film was The Greatest Showman, which sold 2.69 million units (71.3% of them on DVD or Blu-ray). It was followed by Avengers: Infinity War, Mamma Mia: Here We Go Again, Star Wars The Last Jedi, Paddington 2 and Peter Rabbit.
TRU eyes Asia for 60 store openings to happen this year Toys R Us Asia is apparently planning to open 60 new stores in 2019, according to internet reports. Jo Hall, chief commercial officer for Greater China and Southeast Asia, told the South China Morning Post in an interview during Hong Kong International Toy Fair that the stores will mostly open
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in China, which is its biggest growth market. It is also looking at expansion in Indonesia, Cambodia and Vietnam. TRU’s Asian operation was sold to a group of investment companies and Fung Retailing last year. It currently has 550 stores in the region and 182 in China.
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STATE OF THE NATION: CORPORATE
B&LLAs 2019 open for entries The Brand & Lifestyle Licensing Awards will be returning for the fourth year in 2019 – and are now open for entries. The entry and nomination process for all categories is free and via online submission – all the forms can be accessed from the dedicated B&LLAs website, www.brandlicensingawards.co.uk The deadline for entering is Wednesday, February 27. Brand Licensing Europe was quick to re-commit as the headline sponsor of the Brand & Lifestyle Licensing Awards, while trade body LIMA is also lending its support once again. “Brand Licensing Europe is proud to be returning as headline sponsor of the B&LLAs 2019,” said Anna Knight,
brand director. “This is such an important part of the licensing industry and these awards are integral to shining a spotlight on the innovation and creativity that these companies bring to the table time and time again. We’re really looking forward to seeing who gets shortlisted.” The winners of the Brand & Lifestyle Licensing Awards 2019 will be unveiled at a lavish afternoon event held at The Dorchester, Park Lane, London on Thursday April 25, which will be attended by over 425 retailers, licensees, brand owners and licensing representatives.
Moshi Monsters returns to retail
Above: Farmageddon, starring Aardman’s Shaun the Sheep, is due to invade cinemas this year.
Aardman becomes an employeeowned business The co-founders of Aardman – Peter Lord and David Sproxton – are making the Bristol-based studio an employee-owned business. A stake of over 75% in the business will be handed to its 140 employees in a bid to protect the independence of the company. Employees will own the majority stake in the business via a newly established Trust, which David described as “the best solution we have found for keeping Aardman doing what it does best”. Oscar winning director Nick Park will continue to have an active role in the studio’s feature film and shorts productions. Nick will be part of the new Executive Board of Directors, which reports to the Board of Trustees. Sean Clarke (executive director, rights and brand management), will also take his place on the Executive Board of Directors.
Mind Candy is bringing the Moshi Monsters brand back to retail. The brand – which first launched as an online world in 2008 and went on to dominate the licensing space for the next few years – has been enjoying success with mobile game, Moshi Monsters Egg Hunt, with Flair now launching collectables. In addition, Mind Candy is looking to develop Moshi Twilight further in the consumer products space, with Posh Paws signing a global deal. A partnership with Calm – founded by Moshi Monsters’ creator, Michael Acton Smith – Moshi Twilight is a series of original, melodic stories to help children drift off to sleep. “Even though Moshi has been absent from the high street we have been growing strongly in other areas,” said Ian Chambers, ceo at Mind Candy. “We have millions of kids enjoying the world of Moshi in our new apps, and after all these years we still have hundreds of thousands of kids playing the original Moshi Monsters web game. We’re now ready to bring Moshi back to retail through these new partnerships.” Inset: Posh Paws is the first licensee on board for Moshi Twilight.
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STATE OF THE NATION: CORPORATE Below: Louisa, Tasmyn and Alexandra (pictured left to right) are all on the new committee. Inset: Fanatics has inked a five-year deal with The FA.
Further growth for LIMA UK Young Professionals Fanatics scores with The FA Licensed sports merchandise specialist Fanatics has scored a major partnership with The FA. The five-year deal – which began in December 2018 – will extend the range of merchandise available to England fans. It will also enhance the international availability of products. The agreement covers official merchandise and partner products across a range of categories. In addition, Fanatics will also operate the official online England store and run all physical retail sites at Wembley Stadium. Using Fanatics’ ‘vertical commerce’ model, The FA will have the flexibility to align and tailor its retail offering in line with on pitch action and results.
Above: Over 200 products will be made from BDP.
LIMA UK is continuing to grow its Young Professionals Network, with a new committee appointed for 2019. The committee – which will be chaired by LIMA UK’s Ryan Beaird – is made up of three young professionals: Tasmyn Knight, licensing associate at Turner, Louisa Skevington, licensing coordinator at Rocket Licensing and Alexandra Salisbury, retail licensing manager at Nickelodeon UK CP. The aim of the committee is to help grow LIMA’s young professionals educational output, in addition to building up the community and bringing together junior licensing people through events specially curated for their needs.
Above: Mattel picked up the Licensee of the Year accolade.
Paladone to launch new BDP products this year
Universal Brand Development honours UK partners
Following the successful introduction of biodegradable plastic (BDP) egg cups into Paladone’s supply chain in May 2018, the company has announced that it will be widening its reach further still by producing over 200 products made from BDP plastic. The products are naturally decomposable in landfill, as well as being recyclable, with Paladone looking to increase its biodegradable plastics offering on the company’s bestselling plastic lines in 2019, covering over 80% of its plastic gifting. “Our aim is to bring sustainable and naturally decomposable products to the global gift market, with the lowest carbon footprint possible,” said Paladone’s marketing manager, Alex Ryan.
Universal Brand Development has honoured the work of a number of its partners at a special event. Nine accolades were presented at the licensor’s bi-annual UK Key Partners Day, held at London Film Museum in November. Hannah Mungo, UK and Ireland country director, commented: “Key Partners Day is always a fantastic opportunity to celebrate the hard work and dedication of our licensing and retail partners. The winners were as follows: BEST RETAIL EXECUTION – Smyths BEST RETAIL MARKETING CAMPAIGN – Primark PRODUCT RANGE OF THE YEAR – BB Designs BEST SOFTLINES LICENSEE – Aykroyds & TDP Licensing BEST HARDLINES LICENSEE – Danilo BEST CONSUMABLES – Finsbury Foods BEST LICENSEE MARKETING CAMPAIGN – LEGO RETAILER OF THE YEAR – The Entertainer LICENSEE OF THE YEAR – Mattel
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STATE OF THE NATION: CORPORATE
David Beckham plays a Blinder Fashion label Kent & Curwen – which is co-owned by David Beckham – has collaborated with Endemol Shine Group on a capsule collection inspired by Peaky Blinders. Garrison Tailors by Order of the Peaky Blinders consists of wardrobe essentials inspired by the hit series. Classic three-piece tweed suits, signature collarless shirts, peg-leg wool trousers and flat caps – all in autumnal tones – aim to evoke the sartorial atmosphere of the era. Illustrated ‘new rose’ canvas patches draw inspiration from Victorian photographic plates, further adding to the capsule’s British style. Right: Brooklyn, Victoria and David Beckham at the Kent & Curwen show.
Vivid Toy Group acquired by games specialist, Goliath Vivid Toy Group has been acquired by international games specialist, Goliath, from Privet Capital for an undisclosed sum. Vivid has a rich history in the licensing industry having worked with successful brands including Moshi Monsters, Thunderbirds and, most recently, Nella the Princess Knight. The company also recently confirmed a partnership with Corus Nelvana as part of its innovation pipeline into 2019 and beyond.
Oars at the ready
Below: The Light Fund finds its sea legs.
The Light Fund London to Paris Row 2019 is swiftly taking shape, with the fundraising event due LO N D N TO to kick off on Saturday, O PA RIS R OW 2019 April 27 at London’s Tower Bridge. The aim is to cover seven consecutive days of rowing, with the plan to arrive in Paris on May 4 (although this is weather dependent). The trip will be broken down into three sections: Tower Bridge to Ramsgate (around 16 hours of continual rowing); Ramsgate to Le Havre (two days); and Le Havre to the Eiffel Tower (four days). There will be seven people in the boat at any one time – six rowers and one cox – with five on the support boat, with the plan to switch crews around every two hours. The event is being organised by Rob Corney, group md of Bulldog Licensing, who told LSB that crew numbers are looking healthy, although there are a couple of remaining spaces for would-be crew members. If you are interested in taking part, please contact Rob for full details on robc@bulldog-licensing.com or call 020 8325 5455.
Inset: Love Island was a hit on eBay in the summer.
eBay highlights 2018 trends eBay.co.uk has revealed some of the top shopping trends for Britain in 2018. LEGO remained top of the toy box with one search for ‘LEGO’ every 30 seconds. Films inspired sales, too, and with Fantastic Beasts being a hit at the box office, Harry Potter also proved that he still had purchasing power for brick builders. The online marketplace saw nearly one LEGO Harry Potter related items flying off the virtual shelves every ten seconds. Meanwhile, inspired by Love Island, eight bean bags and seven sun loungers were sold every half hour in June. Indeed, there were almost 40,000 ‘Love Island’ listings on eBay.co.uk, with items ranging from Prosecco glasses to the famous water bottles. The World Cup also had fans bringing home a waistcoat a minute in July due to Gareth Southgate fever and filling Panini sticker albums at a record pace.
Pyramid drinks up Pyramid International is gearing up for the unveiling of new licensed drinkware at Spring Fair. The metal drinking bottles and travel mugs focus on durability and re-usability, while the majority of the product can be recycled. The eco-friendly travel mugs are made from rice husks and are hardwearing and biodegradable. In addition to this, Pyramid will also be presenting a number of other new products including luggage tags, tech stickers and magnet sets. The ranges will be showcased across its licensed portfolio including Marvel, Harry Potter, Friends, Nintendo, Disney, Activision, Stranger Things and Game of Thrones. Above: Pyramid’s new launches will include eco-friendly products. LICENSING SOURCE BOOK EUROPE 2019
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Below: Pam Lifford and Michael Stone will both be honoured during Licensing Expo.
STATE OF THE NATION: CORPORATE
LIMA reveals Hall of Fame 2019 inductees LIMA has announced the two 2019 inductees to the LIMA Licensing Hall of Fame. Michael Stone, chairman and co-founder of Beanstalk, and Pam Lifford, president of Warner Bros. Global Brands & Experiences, will both be honoured as part of the LIMA International Licensing Awards ceremony on June 4 during Licensing Expo in Las Vegas. “LIMA is proud to celebrate these two widely respected licensing veterans who have dedicated their careers to driving the success of licensing among the broader business community,” said Maura Regan, president of LIMA. “Michael has been instrumental in the evolution of brand extension licensing as a highly effective corporate strategy and Pam is responsible for the domestic and international licensing of some of the most highly regarded entertainment franchises in the world. “Their recognition in the Licensing Hall of Fame is well-deserved.”
Molang charms Tiny Pop viewers Molang is heading into 2019 on a high, charming audiences on Tiny Pop and also securing a renewal with TOMY as its master toy partner. The brand – handled by Licensing Link Europe in the UK on behalf of Millimages – launched on the free to air channel in September 2018. Ratings for the 15-minute show have been well above the channel average, positioning it within the top ten on Tiny Pop (Source: BARB / Tiny Pop / Kids 4-15 / All Platforms / Average audience 000s / 29th Sep-30 Nov’18 / 06:00-23:59). Meanwhile, the three-year renewal of TOMY’s master toy deal for covers EMEA and Australia.
Studio By Gemma adds trio Above: We’re Going on a Bear Hunt, A trio of new licences Watership Down and Sophie la Girafe have been introduced by are new for Gemma. Studio by Gemma. As well as the Simon’s Cat range, the company has welcomed We’re Going on a Bear Hunt, Sophie la Girafe and Watership Down to its roster. A range of 13 cards will launch for We’re Going on a Bear Hunt, aimed at preschool and nursery age groups, while eight cards will be introduced for Sophie la Girafe. The Watership Down collection includes eight adult open birthday and occasions captions, while eight humorous cards are available featuring Simon’s Cat.
Pokémon on the catwalk
Below: Pokémon added a splash of colour to the catwalk.
Leading menswear fashion designer Bobby Abley unveiled his autumn/winter 2019 collection earlier in January, with part of the range inspired by Pokémon. Colours inspired by the characters – including the fiery orange of Charmander, soft lilac of Mewtwo, powdery blues of Squirtle and the yellow of Pikachu – featured on a range of designs, along with the characters themselves as repeat motifs. The Poké Ball, meanwhile, was interpreted as a technical poncho, oversized polo shirt, backpack and cross-body bag, while Pokémon-inspired football kits saw a return to acid neon.
Macmillan heads for Moominvalley Macmillan Children’s Books has secured a new publishing deal to be master publisher for the Moominvalley books, based on the upcoming TV animation. The deal is an extension of Macmillan’s publishing partnership with Rights & Brands, agent for Moomin Characters. The deal was brokered by Stephanie Barton, publisher of Macmillan’s 0-6 division, Hanna Pajunen-Walsh of Rights & Brands and Moomin Characters’ UK agent, Caroline Mickler. Macmillan will launch its Moominvalley books this year and will publish globally across a range of formats. The line will be based on the new Moominvalley TV series, which will premiere in the UK in Spring 2019 on Sky One and available on-demand via Sky Kids. The series will air on public broadcaster YLE in Finland. In a separate but co-ordinated publishing initiative, Macmillan will also publish a range of newly illustrated picture books and storybooks, drawn from Tove Jansson’s original classic stories. Above: The new TV series will air in the spring in the UK. LICENSING SOURCE BOOK EUROPE 2019
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RETAIL BAROMETER
As we await what 2019 holds in store, the place of licensed merchandise on the high street remains secure but is, of course, not without its challenges. LSB asked a selection of retailers for their honest (anonymous) feedback on the state of the UK licensing industry, trends, how they are looking to achieve growth through the year and their hopes going forward.
A year of change A
new year is always a time for optimism. This year, perhaps more than ever, there seems to be a sense of ‘hope for the best, but prepare for the worst’ from the UK licensing community, with licensors, licensees and retailers cautiously optimistic, but under no illusions that there will be challenges as we move through 2019. ‘Tough’, ‘changing’ and ‘saturated’ were all words used by retailers to describe the licensing industry currently when LSB polled for opinions at the end of last year. However, ‘creative’, ‘exciting’ and ‘opportunity’ were also used and many of the retailers we asked actually expected to see growth in their licensed business this year. So far so encouraging, as were some of the factors which have had a positive effect on their businesses. These included increased product ranges, international expansion, taking on new partners, Inset: Video games was named as one of the sectors with the potential for most growth in licensing.
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Below (centre): TRAP continues its work in the fight against counterfeit goods.
growth online, success in new categories and exclusivity in licences and ranges. Notably, one retailer told us that all the new licensed areas they had developed into have been well received by consumers. Then there’s the growth from certain categories – while children’s TV and movies remain strong performers, video games licences are a fast growing area for a lot of retailers, while heritage and lifestyle brands aren’t far behind. Literary properties too have been enjoying a moment. Brands such as Peter Rabbit, That’s Not My…, Elmer, The Very Hungry Caterpillar and Roald Dahl to name just a few showed that the power of a classic story is something which cannot be denied. And with World Book Day now a major event in the calendar each year, properties originating from the publishing space are benefitting other areas such as dress-up, too. (You can check out our dedicated look at the sector on pages 44 and 45). Notably, gaming, heritage and lifestyle are the three areas where most retailers we spoke to saw the most potential for growth going forward. When it comes to gaming, recent figures released by the Entertainment Retailers Association back this up – the games market has more than doubled in value since 2007 to reach £3.863m in 2018, with the sector having benefited hugely from digital sales.
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RETAIL BAROMETER
The more games in people’s hands, the more awareness of the franchises and the more fans will demand related product. The presence of publishers such as Activision, Ubisoft, Sony PlayStation, Bandai Namco, Capcom and SEGA at Licensing Expo and Brand Licensing Europe show that licensing is certainly being taken very seriously by them, too. Social media influencers are also having an impact on retail. Indeed a number of them have burgeoning licensing programmes or high profile brand collaborations – think Joe Wicks The Body Coach, Ryan’s World, Tiana and Alice Liveing to name just a few – and this is one area that also looks set to grow as we move through the year. On the flip side of the coin, despite the positivity gifted by growing categories and new opportunities, the looming spectre of Brexit cannot be avoided. Brexit worries, uncertainty in the market, dropping footfall and low consumer confidence, price deflation in certain categories, falling exchange rates and competing on price were all high on our retailers’ lists of factors which are having a detrimental effect on their businesses. Speed to market has always been a sticking point, however it is more crucial than ever nowadays to be able to give consumers what they want, when they want it. With a new generation of online consumers who want things immediately to contend with, the length of some licensing approvals remains a bone of contention. Unfortunately, dealing with counterfeit goods remains an issue, with one respondent feeling that there was a lack of effective marketplace policing and another annoyed that counterfeiters don’t have to adhere to the design limitations that are placed on others. The fight in this area certainly continues. Hopes for this year are pretty straightforward, and this is one area where everyone is on the same page. Key comments from our retailers included “a successful slate of new properties and continued growth”, “a good Brexit deal leading to increased consumer confidence” and “an upturn in the economy and consumer confidence post Brexit”. Less discounting, an improved retail landscape and
more quality licensed products and collaborations were also highlighted. Retailers of licensed products certainly don’t seem to be resting on their laurels. Those we spoke to know that heavy reliance on certain categories won’t see them through in today’s landscape, and they are actively seeking out new opportunities - in terms of products, brands and how they can work with licensors. And this is certainly cause for optimism. Left: Roald Dahl is among the literary properties enjoying success across licensed categories at retail. Below: Joe Wicks has a growing licensing programme and uses his social media to highlight his brand collaborations.
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We believe in delivering creative solutions for our clients that not only let their partners apply the brand, but also sell the brand to both retailers and consumers alike. We have delivered strategic and creative solutions for our clients that have resulted in their brands being listed at key retailers,
days a year.
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RETAIL BAROMETER
Ones to watch T
hey are the gatekeepers to the success of any licensed product, and retail has probably never been more aware of the impact that clever licensing can have, on both their footfall and their sales. 2018 saw some great initiatives, promotions and activity across the board – from the grocers to fashion chains, and stationery specialists through to the value stores. However, it also saw some high profile casualties from all sectors – Toys R Us, Grainger Games and Maplins all disappeared from the high street, while House of Fraser, M&S and Mothercare all closed stores. And just after Christmas, HMV fell into administration for the second time. But despite the gloom, there are some retailers who are thriving. Based on some of the news stories and activities we’ve witnessed recently, we’ve rounded up just some of the retailers that LSB thinks could see some significant licensing gains in 2019.
While it seems to be a constantly changing landscape for retail at the moment, the use of licensed products – entertainment or lifestyle – has continued to help boost sales and create bright spots on the high street. LSB takes a look at some of the retailers pushing on in 2019.
JoJo Maman Bébé Maternity and babywear brand and retailer JoJo Maman Bébé was one of the names to defy the downwards turn on the high street last year – with several big name licences playing a part in its success. The company has been enjoying success with brands including Beatrix Potter – including Peter Rabbit – and Elmer, while it also stocks healthy ranges for Paddington and The Very Hungry Caterpillar. Last year also saw it become the new destination for The Snowman infant apparel. Fronted by Laura Tennison – who spoke at last year’s Brand & Lifestyle Licensing Awards about her journey building the brand – the retailer knows which licences work well with its consumers and how to present them in-store.
Home Bargains A nominee for The Radar Award in The Licensing Awards last year, licensing and range manager at Home Bargains, Helen Lynch, told LSB that licensing is a way of “connecting the generations”. The retailer is certainly well placed to do so – founded in 1976 by Tom Morris, the business has grown to become one of the largest privately owned companies in the UK. It sells a variety of household items – including food, clothing, toys and games – across up to 4,000 product lines and had 481 stores in 2017. Its vast offering means that it isn’t limited to just one ‘type’ of licence, with possibilities for character, entertainment and lifestyle properties alike.
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RETAIL BAROMETER
Aldi and Lidl The discounters aren’t going anywhere – in fact, the firepower of this brace of value retailers is only going to ramp up going forward. Aldi kicked off 2019 by announcing it had enjoyed record Christmas sales – selling almost £1bn of goods in the UK during December. Its licensed activity has also significantly increased over the past year with notable highlights including 90th anniversary ranges for Mickey Mouse, as well as stocking Barbie for the first time ever. Lidl, meanwhile, has seen success with its high profile tie-up with German supermodel Heidi Klum, while also scoring a hit with its official England products during the World Cup.
Inset: Lidl has a high profile tie-up with Heidi Klum.
Inset: Aldi’s Christmas campaign starring Kevin the Carrot was a hit with consumers.
Left: Uniqlo’s UT collection is regularly refreshed with new licences and designs. Below: Site takeovers with brands such as Peppa Pig has helped put Character.com firmly on the map.
Uniqlo Uniqlo certainly knows how to work a licensed collaboration. Its recent tie-up with KAWS and Sesame Street (which also featured toys as well as apparel) could be seen everywhere – thanks to keen shoppers showing off the eye-catching graphics on specially created shopping bags on high streets far and wide. Its UT collections are regularly refreshed with new licences and designs, with its partnerships as wide ranging as LEGO and Minions all the way through to a graphic print collection highlighting the work of artist Katsushika Hokusai and interior design brand Sanderson (for which it created womenswear and childrenswear). Expect further collaborations in 2019 across the board.
Character.com A year of growing influence within the licensing space, topped off with inclusion in the Sunday Times Fast Track 100 supplement (at number 50) for the second year running, meant 2018 was something of a stellar 12 months for Character.com. Initiatives with brands including Peppa Pig, Miraculous and Tatty Teddy among others also saw the online retailer nominated in two categories at The Licensing Awards. And expect more of the same in 2019, with md Stephen Hewitt saying: “We are not resting on our laurels and are already hard at work with our suppliers and partners to drive for growth to make sure we are one of the fastest growing companies in 2019, too.” LICENSING SOURCE BOOK EUROPE 2019
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CONTACT info@thoselicensingpeople.com
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// © 2019 A&Btv Ltd. // © KidsCast 2019 // © Magic Rights Ltd. 2019 M. Danot all rights reserved // // Olobob Top © Beakus 2019 // © Spargo Sisters // SootyShow ® Cadells Ltd. / Enternainment Ltd. 2019 //
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People Matters
&
Movers Shakers
LSB rounds up some of the latest appointments and promotions across all sectors of the licensing industry. l Marianne James has taken on an expanded role at Viacom Nickelodeon Consumer Products, leading the business across UK and Ireland, Nordics, Central and Eastern Europe and Russia. Above: Marianne James. Marianne previously led consumer products and commercial partnerships in the UK. She will continue her commercial partnerships role for Nickelodeon UK in addition to her new cluster responsibilities, reporting into Mark Kingston, svp, international, VNCP and Alison Bakunowich, svp, Nickelodeon, UK, Northern and Eastern Europe. l Hasbro has promoted Sally
Carnota to the role of director, UK and EMEA, retail development for consumer products. Sally will now be responsible for managing the UK Above: Sally Carnota. consumer products business and will lead the retail development team across EMEA. She was previously head of retail development for EMEA at the company, having joined from Paramount Home Media in 2015. l Dawn Lavalette has joined Wow Stuff as commercial director, overseeing global sales and major UK and international customers. She was previously head of buying at Tesco for toys, UK and Above: Dawn Lavalette. Central Europe. In her new role, Dawn will implement systems to help Wow Stuff’s products reach more retailers and distributors internationally.
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In addition, sales director and shareholder Jon Birch has been promoted to md of the newly created Demonstration Division at the company. l Acamar Films has added to its senior
management team. The Bing brand owner has welcomed Jodie Morris as executive director, content. Joining from Beano Studios, Jodie is charged with leading the global expansion of Bing across digital and social platforms. Alister Morgan joins as director of strategy following previous roles at BBC TV/BBC iPlayer, A+E Networks, AOL Europe, Huffington Post UK and Bebo. Finally, Kirsty Southgate joins Acamar’s commercial division as director of promotions and partnerships. Previously at 20th Century Above: Kirsty Southgate. Fox, Kirsty will report to chief commercial officer, Sandra Vauthier-Cellier, and will lead on global strategy delivering long-term revenue growth and marketing exposure for Bing. She will also lead Acamar’s location-based ‘experiential’ entertainment portfolio. l Funko has further strengthened its team, welcoming Rich Smith to the Above: Rich Smith. role of softlines sales manager EMEA, incorporating its Loungefly range, based at its London office. l Goliath has appointed Nick
Thomas as general manager for Vivid UK. Nick has enjoyed a number of senior management positions
Above: Nick Thomas.
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People Matters
during his career at Vivid, most recently as commercial director. l The Point.1888 is continuing to strengthen its team with new hires and promotions. First up, Gabbi Langdorf has joined as senior brand manager. Previously senior Above: Gabbi Langdorf. licensing manager at Global Merchandising Solutions, Gabbi will head up the hard goods division. Meanwhile, Anita Mir joins to head up the finance and legal team, arriving from MSP Account Management. In addition, Hannah Stevens has been promoted to senior retail and brand manager, having joined the Above: Hannah Stevens. agency in May. She will be heading up the soft lines division while also leading the retail team. George Birtchnell, meanwhile, has been promoted to head of business development, focusing on brand recruitment, international expansion and special projects. He will also head up the consultancy division. l Spring Fair and Autumn Fair have had a change of senior leadership, with md Louise Young having left her position in January. Julie Driscoll - previously managing director of the fashion portfolio – has taken Above: Julie Driscoll. over the management of both shows, becoming the UK regional director for ITE Group. l Beano Studios has made a
brace of changes – promoting Angeles Blanco to the role of director of global licensing and also welcoming Rocket Licensing as its new UK Above: Angeles Blanco. licensing agency. Angeles’ promotion follows two years with Beano Studios as part of the team that spearheaded the new licensing strategy across the brand.
l Disney has set out its international leadership team for when its deal for 21st Century Fox closes. Rebecca Campbell – who is based in the London office - will run the Europe, Middle East and Rebecca Campbell. Africa team, while also adding Russia and the CIS region to her portfolio. Meanwhile, Diego Lerner will continue to run the Latin America region, while Uday Shankar – currently president of Fox Asia – will take the reins as president of Disney Asia Pacific. All three will report in to Kevin Mayer, chairman of The Walt Disney Company’s direct to consumer and international division. l Allison Watkins has
joined Coolabi Group as director of consumer Above: Allison Watkins. products and TV distribution. Allison – who was previously at Beano Studios – will focus on global distribution and consumer products growth for Coolabi’s portfolio which includes Clangers, Beast Quest, Poppy Cat and Scream Street.
Above: Jessica Campbell.
l Jessica Campbell has joined the National Football League as its new consumer products executive. Jessica was previously part of the Unilever licensing team for four years.
l Licensed giftware company Groovy UK has welcomed a brace of new hires to its team. Tony Lewis has joined the company as sales director, joining from Character World where Above: Tony Lewis. he held the same role. Meanwhile, Mike McGillion joins the company as international development director. Mike also joins from Character World where he held the role of commercial director for the crafting division. LICENSING SOURCE BOOK EUROPE 2019
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26-27-29 Licensee Feedback_muk.qxp_NEW LSB 2008 GRID 14/01/2019 13:24 Page 26
LICENSEE FEEDBACK
It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry. LSB got the lowdown from some licensees as to what they think will be their main challenges in 2019 and why.
Testing times Darran Garnham, ceo, MTW Toys “I think the key challenge – and fantastic opportunity – is getting a voice into young customers. The days of only a TV spend to reach kids is long gone. Looking at the success of channels such as EvanTube and Ryan’s World reaching kids gives great potential. This will be an interesting space to watch.”
Rob Broadhurst, sales and licensing, Aykroyd & Sons “I would say our key challenges for 2019 can be grouped under one heading – remaining agile. Continuing evolution of the retail market in the UK mean current partners evolve and new players develop as consumer buying habits are rapidly evolving themselves; our challenge is to maintain our ability to react to Above: Rob believes that 2019 is all about these changes. This attitude applies to licensing as well, remaining agile. as consumer/fashion trends, methods of media delivery and so on mean that many new brands are being created outside of the traditional channels. We must work hard to maintain pace with these developments and meet consumer demand. However, it’s just as important that licensors develop programmes to capitalise on fast moving trends; at the moment the whole licensed CP supply chain – from licensor to licensee to retail isn’t able to react quick enough.”
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LICENSING SOURCE BOOK EUROPE 2019
Below left: The success of YouTube stars such as Ryan – who now has a toy range – should be considered, says Darran. Below: Fluctuations in exchange rates and free flow of goods into the UK will be challenges, says Matthew.
Matthew Reynolds, md, Little Brother Books “The obvious answer to this must start with the effect of Brexit on the supply of goods. Our two main challenges will be the fluctuations in exchange rates when buying products or paying royalties to international suppliers/licensors, and also the free flow of goods into the UK (delays at borders, new duties, etc). Both of these could present serious challenges to our business model, but where there are challenges, there are opportunities, such as exploring UK manufacturing instead of foreign, which is a possibility in publishing. These domestic suppliers might be even more keen to work with UK companies going forward, so competition could drive cost efficiencies. The spin-off effect will be our cost prices to our retailers and in turn their customers and how these are accepted and absorbed.”
Emily Aldridge, head of licensing, GB eye “The sheer volume of IP that is coming through and the rise in non-traditional licensing opportunities mean that there is so much to review, research and consider in order to remain ahead of the game. I can only see this volume increasing so it’ll be a busy year with lots of potential. From a sales point of view, the key challenge is to continuously develop and evolve to meet the changing demands of retail and consumers.” Left: Emily says 2019 is going to be a busy year with lots of potential.
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LICENSEE FEEDBACK
Dan Grant, licensing director, Danilo “I think like most people in the UK, we are all waiting to know what Brexit will bring. There will certainly be some challenges from a trading perspective, especially for Danilo as a global licensee across many licences. At the same time, with the UK being independent of Europe, it may help to reduce the amount of grey imports that appear in our retail stores. So there could be some pros and cons for everyone involved. Ultimately we will have a new set of rules to work within and will need to adapt accordingly to maximise the opportunities that come along.” Above: We are all waiting to know what Brexit will bring, says Dan. Right: We are at a cross roads which requires bold decisions, says Martin.
Ruth Posey, head of sales, Burgon and Ball “Our biggest challenge in the year ahead is the ever changing nature of the marketplace. We offer both tools and gifts, available in outlets from garden centres to department stores, and it’s recognized that this is a very Above: Burgon and challenging period for the retail Ball’s Ruth says the company places great sector generally and the high emphasis on street in particular. identifying trends and on innovation. Our role is to ensure that we help our trade customers thrive in this demanding environment, bringing our licensors’ brands to shoppers’ attention. Of course, our best opportunities also come from this ever changing environment. We place great emphasis on identifying trends and on innovation, and this is a major strength in meeting these challenges.”
Rachel Wyatt, licensing director, Kinnerton “We need a turnaround … licensing/toys seem to be struggling in a world where the core consumer gets younger and where their world gets bigger – more digital, more screen choice, gaming, collectables - while traditional routes to market outside of preschool are becoming ever more difficult to predict. Within our confectionery space, a fair share of space will be our challenge against the power house brands so the licences we support need to punch strongly above their weight mixed with retail’s drive to buy safe or known hot properties.
Martin Lowe, md, Roy Lowe & Sons “The licensing market’s revenue significantly dropped in 2018 and one of the main causes is self inflicted, by increasing royalty rates. We are at a cross roads which does require bold decisions. As last year showed, a smaller percentage of something puts more money in the till than a larger percentage of nothing.”
Mike Coles, director, Cooneen “Retail is receiving a lot of bad press at the moment and we are seeing a significant change in the shopping habits of the consumer. We are fortunate to have a very strong licence portfolio for 2019. This will help us to counter the current challenges we all face this year, with rising costs and static retail prices.” Above: Cooneen’s Mike highlights rising costs and static retail prices. Below: We must change along with our customers, says Rachel.
In confectionery we are lucky we have two seasons Easter and Christmas – but even in these, consumers are demanding more and more value for money, retail are requiring greater returns on shelf space and licensors still require guarantees in the traditional way of trading when the needle has shifted somewhat. So the big challenge in 2019 is change, doing things differently and taking a collective view on commercially winning - our consumer has changed so we must all change along with them.”
LICENSING SOURCE BOOK EUROPE 2019
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LICENSEE FEEDBACK
Alex Bloom, md, Spearmark “Our key challenges for 2019 will all stem from dealing with the repercussions of Brexit. Despite the current economic uncertainty, we know that kids still want products that feature their favourite characters, so our job is to work even more closely with our suppliers, licensors and customers to ensure that we can provide them with great looking product at prices that make sense for everyone involved in the chain.”
Tim Kilby, brand director, Character World “Convincing retailers to make space in stores/catalogues and online for all the amazing properties in 2019 across movies, gaming, preschool, evergreen classics and new emerging licences. While this is a challenge, 2019 is also an exciting time in the world of licensing after a flat 2018.” Above: Convincing retail to make space on their shelves is key for Tim.
Holly Humphreys, licensing and marketing manager, H&A “Our main focus going into 2019 is ensuring we’re maximising all of the opportunities on H&A’s Holly says entertainment brands. There is a Above: maximising opportunities on entertainment really exciting film slate packed brands is key. with huge releases such as Frozen 2, Toy Story 4 and Aladdin to name a few.”
Phil King, md, Trademark Products “Moving from a year that has not been the easiest at retail, with the high street struggling and uncertainty about Brexit hitting the exchange rate means more challenges with prices as cost of goods increase. One of the key challenges this year will be to Above: More challenges with prices are ahead, manage business with these says Phil. fluctuating exchange rates, coupled with the tough high street marketplace, where we are seeing less commitment as uncertainty effects customer spend. Another key factor moving into 2109 is the expansion of DTR licences specifically in the apparel sector, where we are losing key retailers who deliver volume sales. More and more we seeing properties becoming successful, only for DTRs to be granted and we lose retail sales opportunities. This creates the challenge to make deals work when you lose the volume retailers and royalty they can generate.”
Right: Gemma has been investing in more internet-based properties such as Simon’s Cat, says Tim.
Tim Rudd-Clarke, licensing director, Gemma International “Brexit will become messier in 2019… for all of us in licensing, the rules and laws are about to change, but nobody knows how they will change. From licensee’s perspective it's a very difficult time, and of course where importation of stock is involved, raw materials and the pound’s value, against the Dollar and the Euro are a big issue. Retailers and consumers will have to sooner rather than later expect inflation caused by currency flotations and raw material price increases in the Far East, to push prices upwards. With so many platforms to view programming and with so much new content, it's been a tough time for retailers to invest in shelf space on new brands. I also think brand dilution is a big issue, buyers often playing safe. While here at Gemma we have many great classic brands, we have been investing in licences that are more internet-based like Simon’s Cat, Flossy and Jim, we think it’s time to be a little more daring in 2019… it’s a case of nothing ventured nothing gained.”
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DOWNES & OUT
Start Licensing md, Ian Downes, offers a few examples of embracing new ways of selling to help our industry beat the ‘we are all doomed’ mindset. Left: Aardman has worked with Ideal Home Shopping on a new Wallace & Gromit Create and Craft range. Below: The Create and Craft range is presented in a set made to look like Wallace’s workshop.
Embracing the new A
was interested in Richard Hollis' article in the last edition of Licensing Source Book. It was a positive rallying call for licensing, with Richard focusing on the UK retail market and the shopping experience. He pointed out retail success stories such as The Entertainer. Rather like licensing's Corporal Jones Richard was advocating a ‘Don't Panic’ approach. He quite rightly emphasised that 'we' should be looking to restore confidence in licensing. In tough times it is easy to follow the lead of another Dad's Army character and become a licensing version of Fraser wringing your hands and proclaiming that 'We are all doomed'. Lack of pick up by licensees or retailers can be dispiriting. But I think that as individuals and as an industry we should look beyond this. The Sunday Times publishes a Fast Track List identifying 100 companies that have grown the quickest in 2017/2018 - the companies are drawn from a range of industries, but two of those listed caught my eye as they are both built around licensing. Firstly, online retailer Character.com is a company that has embraced licensing and worked
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hard at becoming part of the industry. It focuses on the apparel category and has built up great momentum through licensing. The other entrant that caught my eye was Fizz Creations. A gifting business that has had success with well chosen licensed products, most notably a very successful partnership with Slush Puppie including Slush Puppie machines for the domestic market. Both are success stories built around licensing and licensed products. These are good news stories and also stories that are based on facts not hype. In the case of Fizz Creations, carefully chosen licences coupled with innovative NPD has created a point of difference for it in a competitive market. Returning to the retail market, I do think we need to re-double our efforts of finding new places and ways of selling licensed products. The retailers that were the bedrock of licensing will still be important, but as the licensing industry grows so must routes to market and ways of selling. With this in mind I had a quick flick through my diary – yes, I still have a paper diary to refresh my memory of some of my recent
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DOWNES & OUT
meetings and Inset: Wallace & Food, glorious food Gromit Middle Aged trips with Spread Chutney was Composite food and drink gifting is also a category that a hit in Tesco. retailing gives cause for optimism. The Christmas 2018 market was dominated by licensed ranges featuring the likes of in mind. Kellogg's, Costa Coffee and Nando's to name a few. One good Product formats were created to fit the opportunity. example I found This is an example of a category that requires a was my recent bespoke approach to NPD. Characters feature in it but they need a hook to succeed. We developed a Wallace trip to the & Gromit Middle Aged Spread Chutney coupled with a broadcast HQ of cheese knife that was sold in Tesco. This is a good Ideal Home example of character and product fitting well together. Shopping to see the launch of a range of bespoke crafting products featuring Wallace & Gromit on the Craft and Create channel. The Left: Costa was one of the food and channel - which is a direct drink brands taking over the gifting response shopping channel - is aisles at Christmas. Bottom: The Bradford Exchange has focused on crafting with an developed The Spirit of Concorde watches. emphasis on papercrafts such documentary film that will be as card making. Aardman has released to mark the 50th worked with it to develop a anniversary of Concorde's bespoke and exclusive range maiden commercial flight. of products featuring This opportunity is one Wallace & Gromit. Aardman that is well suited to direct and Ideal Home had shared marketing companies. The their expertise to develop a business is built around well unique set of products that managed databases and are tailor made for the creating exclusive products. audience. The products are presented by Over the years companies such as The product experts and are showcased on a Westminster Collection, MBI/Danbury Mint and dedicated set that has been designed to resemble The Bradford Exchange have built up consumer Wallace's workshop. Aardman supported the databases that can be segmented by a range launch with carefully chosen film clips of subjects, topics and interests. We are and a social media driven competition. working with The Bradford Exchange on a This is a really good example of global basis with The Spirit of Concorde. retail distribution that licensing is It has a track record of selling aviationwell suited to feature in, but also related products. It has developed a one that needs a different business number of special edition products mindset. This is a long-term featuring The Spirit of Concorde opportunity and one that is forged including watches. Again, we have had on a partnership. Concessions to to amend and alter some of the 'normal' business models have to standard licensing deal points, but the be made on both sides and from result has been creating a partnership Aardman's point of view it has that has allowed us to launch products had to understand some deal into the consumer market effectively. points that are unique to this There is no need to panic nor to think business model. licensing is doomed - rather it is time to A further example is also be a bit like that other Dad's Army provided in the direct response field. favourite, Private Walker, and embrace new We are working with The Spirit of ways of selling. Concorde brand. This is based on a LICENSING SOURCE BOOK EUROPE 2019
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TREND FORECASTING
The future is…?
Inset: Minecraft is the favourite video game of choice for one in 5 kids aged 10-12.
When it comes to identifying trends, The Insights People usually gets it pretty much spot on with its annual Future Forecast, with nine out of its ten predictions turning out to be accurate in 2018. Here, the company lets LSB into its thoughts for 2019.
A
rom Fortnite and Fortnite YouTubers, including Ninja and Ali-A, coming to dominate the platform, through to the popularity of Slime and the greater arts and crafts trend, driven by the evolution of how children interact with the screen, The Insights People has the inside track on the trends to watch. So, what does the company’s Future Forecast for 2019 highlight? Read on for five wider trends that the licensing industry should be aware of…
Alexa. Amazon has also made the platform particularly accessible to creators and brands with the Alexa Skills Kit. This makes it simple and cheap for even relatively small brands to create Alexa-friendly content, securing Amazon’s position as the go-to platform for brands and children alike.
Voice is making waves
We are seeing that the platforms, tools and products that enable children to co-create are among those most successful in engaging children. Children are no longer just passive consumers of content or products, but instead want to co-create, learn, build and even code their own creations or experiences. Minecraft (the favourite video game of choice for one in 5 kids aged 10-12) is an example of one of the most popular digital tools that empowers children to use their own imaginations to build and create a landscape, building or an entire world. Recent trends such as Slime (the second most talked about thing in the playground at the moment with tween girls, according to our data) also do well because of the creative DIY element involved. Slime can be made with household ingredients
Any brands currently creating content need to be on board with voice interaction technology. It’s likely that the younger generations will be the fastest to uptake the technology, so brands need to be able to experiment now to be ahead of the curve. Many of the younger generation are already using smart speakers to listen to content, play games, shop and even help with homework. The number of children with access to a smart speaker has increased by 63% since the beginning of 2018, with 18% of young people aged four to 18 now having access to a smart speaker with a digital AI assistant. These include Amazon’s Alexa, Google’s Home Assistant and Apple’s Siri. Amazon is the dominant player in the space with a 78% market share thanks to its Virtual Assistant
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Gamification and co-creation of content
Above: The number of children with access to a smart speaker – such as Amazon’s Alexa - has increased by 63% since the beginning of 2018. LICENSING SOURCE BOOK EUROPE 2019
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TREND FORECASTING
Social media offers a new shopping experience
Left: Social media could bring significant opportunities for brands and retailers to add a new dimension to the shopping experience.
such as baking soda and shaving cream and children often get inspired by creations they find on YouTube from other young people. YouTube itself – watched regularly by 60% of teenagers - is another example of a tool that enables co-creation, as YouTube even entered the top ten hobbies for boys this year. Whether the next generation of consumers are interacting with a brand, watching content or visiting a shopping centre, they expect to be able to contribute and shape the experiences.
The next generation of consumers One key trend that emerged with the Millennial generation of consumers is that they look to acquire more experiences, and not necessarily products. With 73% of new parents now Millennials, their children are growing up with similar values. When recently asked what children are collecting at the moment, one of the most popular responses was in fact ‘memories’. We also ask children what they would do for their dream day and the answers paint a clear picture - they want
Right: Slime taps into the DIY creative element for youngsters.
Our latest data shows that 30% of teenage girls keep up to date with their favourite shops on Instagram. With social media and brands increasingly integrating ecommerce directly into their services, we expect this to create big changes for brands selling to younger audiences over the next year. Nike has experimented with selling trainers on Facebook Messenger via chatbots. Likewise, Topshop is experimenting with Instagram shoppable content. Snapchat is again using its AR technology to enable users to virtually play or try a product on before purchasing and has partnered with a ticketing company, enabling athletes to sell tickets directly to their fans. ASOS has commented that Instagram commerce could either "turbo charge" its own sales or be a major threat. Social e-commerce could mean in theory that the entire customer journey, from discovery to purchase, can now happen without the user ever leaving a single platform. With 57% of teens using Instagram and 53% on Snapchat, there could be significant opportunities for brands and retailers to bring a new dimension to the shopping experience. As the lines blur between online shopping and social media, this once again highlights how today’s customer is tomorrow’s influencer.
experiences. This can be as simple as a movie night with their family, or extravagant as a trip to Disneyland with their favourite YouTuber.
Awareness and consciousness of environmental issues continues to increase Climate change and the environment was at the forefront of the news in 2018 and our data shows that over a quarter of all 16 to 18s consider this to be an issue which concerns them. In terms of sustainability, companies are now realising that a clear and transparent environmental strategy can put them at a competitive advantage. Businesses not only have the power to influence the next generation, but they can strategically benefit from the awareness of serious issues that is building in younger age groups. The Insights People: Need to know
Founded by ceo Nick Richardson in 2017, The Insights People is a market intelligence company which specialises in kids, parents and family market research and insights. It currently operates in the UK and US, with plans to expand into Europe and Asia in 2019. It surveys 400 different UK kids and 400 different US kids every week (a combined 40,000 a year), and, by surveying 5,000 kids a quarter, it can produce four insight-led reports every 12 weeks. It also has Parents Insights UK, which surveys 200 expecting and new parents (with children up to the age of four) every week. Head to www.kidsinsights.co.uk/lsb or call +44 (0) 330 159 6631 for more info.
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AT THE MOVIES
Film 2019
Above: Woody, Buzz and the gang will return in June.
Toy Story 4 (June)
From Peter Rabbit through to Jurassic World: Fallen Kingdom, 2018 delivered a number of big box office hits. LSB takes a look at some of the movies hitting cinemas in 2019 which are likely to cause a stir in the licensing world.
Above: The LEGO Movie 2 picks up five years after the original film.
The LEGO Movie 2: The Second Part (February) It’s been five years since the events of Taco Tuesday and everything is still awesome in Bricksburg… well, until LEGO Duplo invaders from outer space arrive that is. Emmet, Lucy, LEGO Batman and Unikitty all return, and are also joined by some new characters – with such fabulous names as Sweet Mayhem, Ice Cream Cone and Queen Watevra Wa’Nabi. According to Box Office Mojo, the original movie – released in February 2014 – notched up over $469 million at the global box office, so it’s no wonder that the sequel has been so eagerly awaited.
The original Toy Story was released back in 1995, but the franchise is one of the most enduring of modern times. The third instalment – released in 2010 - scored over £1 billion at the worldwide box office and, for a while, fans thought the story was complete. It was confirmed in 2014 that a fourth film would happen, originally slated for 2017 but pushed back for a variety of reasons. When the first teaser trailers dropped last November, they set social media alight – not least because of the introduction of a new character, Forky – and it’s looking very likely that summer will belong to Woody, Buzz and co.
Captain Marvel (March) Marvel Studios’ first female-led superhero film, Captain Marvel is based on the comic book character, Carol Danvers, with Oscar winner Brie Larson taking on the lead role. The story sees Carol – a former US Air Force fighter pilot – transformed into one of the galaxy’s mightiest heroes, joining Starforce before returning home and getting caught in the middle of a galactic conflict between two alien worlds. So far, so Marvel, but the success of DC’s Wonder Woman proved that fans are just as invested in the female superheroes, so this is certainly one to watch. Above: Captain Marvel is the first female-led superhero film from Marvel.
How to Train Your Dragon: The Hidden World (February) DreamWorks Animation’s How to Train Your Dragon has clocked up a massive $1 billion in global box office sales over the first two movies, with hopes high for the third instalment. Universal Brand Development has put together a comprehensive licensing programme, lead by the toy category and Spin Master (master toy) and Playmobil. Meanwhile, other partners include Pyramid International, Ravensburger, Winning Moves, Whitehouse Leisure and Mondo. Publishing is also a key category with Hachette Book Group having released four books based on the TV series (Dragons: Race to the Edge) and additional new titles coming in support of the film.
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Right: UBD has put a comprehensive licensing push together for The Hidden World. LICENSING SOURCE BOOK EUROPE 2019
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AT THE MOVIES
Dumbo (March) Another eagerly awaited film which set the internet alight when the first trailers appeared, Dumbo is directed by Tim Burton and is part of Disney’s plan to re-launch some of its classic animations as live action. The all-star cast includes Colin Farrell, Michael Keaton, Danny DeVito and Eva Green and, from early views, the story has lost none of its hearttugging, feel good vibes. Already one of Disney’s most popular characters when it comes to CP, expect Dumbo to continue to fly. Right: The live action Dumbo is directed by Tim Burton.
Pokémon: Detective Pikachu (May)
Spies in Disguise (September)
The first US live action film set in the Pokémon universe, Detective Pikachu stars Ryan Reynolds as the voice and facial motion capture of the popular character. The story sees Tim Goodman – a former Pokémon trainer – teaming up with Detective Pikachu after his father, who was Pikachu’s partner, disappears in a car crash. Together, they uncover a devious plot that poses a threat to the Pokémon universe. The Pokémon brand has been enjoying some bumper years of late, so this is certainly one to watch. Above: Ryan Reynolds takes on the role of Detective Pikachu.
20th Century Fox is returning to the kids animation licensing space with upcoming buddy action comedy Spies in Disguise. The film features the voice talents of Will Smith and Tom Holland, and is from Blue Sky Studios - the team behind Rio and the Ice Age franchise. Fox has already revealed a number of licensing partners across key categories – including toys and publishing – with more to come.
Right: Fans just can’t let Elsa, Anna and the gang go.
Frozen 2 (November) Quite possibly one of the most eagerly awaited movie sequels, Frozen 2 finally arrives in cinemas in November, after the run away success of the 2013 original. Fans just couldn’t let it go, with Frozen notching up $1.276 billion in worldwide box office revenue, ranking as the highest grossing animated film of all time. In 2014, it achieved over 18 million home media sales, becoming the bestselling film of the year in the US. It also won a host of awards including two Oscars, a Golden Globe, a BAFTA and two Grammys. The CP programme is still going strong – helped by Disney creating fresh content in the form of shorts to keep fans engaged. The arrival of the sequel could well be the event of the winter.
Above: Spies in Disguise features the voice talents of Will Smith and Tom Holland.
The Secret Life of Pets 2 (May) The Secret Life of Pets was one of the top ten movies at the UK box office in 2016, taking in £45 million and $875 million globally. It also broke the record for Above: UBD has high hopes the best US opening for The Secret Life of Pets 2. weekend for an original film ever, with earnings of $104.3 million. Universal’s global programme in support of the sequel will include promotional events, outdoor and cinema takeovers, bespoke retailer promotions and digital activity on social media and YouTube. In terms of CP, Just Play/Flair is the master toy and will be focusing on plush, collectables, play-sets and blind bags.
Shaun the Sheep Movie: Farmageddon (October)
Below: It’s close encounters of the ‘herd’ kind for Shaun and friends.
It’s close encounters of the ‘herd’ kind for Shaun the Sheep and friends in the latest film in the production partnership with Aardman and StudioCanal. It follows on from Shaun the Sheep Movie, which grossed $106 million worldwide, and last year’s prehistoric comedy adventure, Early Man. Farmageddon sees an alien crash land near Mossy Bottom Farm, with Shaun setting off on a mission to shepherd the intergalactic visitor home before a sinister organisation can capture her. LICENSING SOURCE BOOK EUROPE 2019
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What‘s on the playground? Stay on the ball and experience the multifaceted world of play in one place: the right products for your business model, inspiring special areas, interesting presentations and an exciting festival specially for visitors to celebrate our 70th anniversary.
www.spielwarenmesse.de/uk
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AT THE MOVIES
Your guide to some of the big movies hitting cinema screens throughout the year.
Film title
Studio
Release Date
How to Train Your Dragon: The Hidden World
Universal/DreamWorks
February 2019
The LEGO Movie 2: The Second Part
Warner Bros.
February 2019
Captain Marvel
Marvel/Disney
March 2019
Dumbo
Disney
March 2019
Shazam!
Warner Bros.
April 2019
Avengers: End Game
Marvel
April 2019
Hellboy
Dark House Entertainment
April 2019
PokĂŠmon: Detective Pikachu
Legendary Entertainment
May 2019
Aladdin
Disney
May 2019
Rocketman
Paramount Pictures
May 2019
Godzilla: King of the Monsters
Warner Bros.
May 2019
The Secret Life of Pets 2
Universal/Illumination
May 2019
X-Men: Dark Phoenix
Marvel
June 2019
Men in Black: International
Sony Pictures
June 2019
Toy Story 4
Disney-Pixar
June 2019
Ford v Ferrari
20th Century Fox
June 2019
The Lion King
Disney
July 2019
Artemis Fowl
Disney
August 2019
Playmobil: The Movie
StudioCanal
August 2019
Asterix: The Secret of the Magic Potion
Kaleidoscope Film Distribution August 2019
Dora the Explorer
Nickelodeon/Paramount
August 2019
UglyDolls
STX Entertainment
August 2019
Downton Abbey
Universal Pictures International September 2019
Spies in Disguise
20th Century Fox
It: Chapter 2
New Line Cinema
September 2019
Shaun the Sheep Movie: Farmageddon
Aardman/StudioCanal
October 2019
The Addams Family
MGM
October 2019
Untitled Terminator Reboot
20th Century Fox
November 2019
Kingsmen 3
20th Century Fox
November 2019
Frozen 2
Disney
November 2019
Untitled Jumanji: Welcome to the Jungle Sequel
Sony Pictures Entertainment
December 2019
Masters of the Universe
Columbia Pictures
December 2019
September 2019
Cats
Working Title Films
December 2019
Sonic the Hedgehog
Paramount/SEGA
December 2019
LICENSING SOURCE BOOK EUROPE 2019
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RETAIL ROUND-UP Inset: HMV sold 31% of all physical music in the UK in 2018 and 23% of all DVDs and Blu-rays.
Till points There’s no doubt that 2018 was a testing time to be in retail, and 2019 has already started on shaky ground for some. However, the number of licensed promotions and collaborations continues apace and LSB rounds up some of the latest activity.
HMV enters administration for second time HMV has called in the administrators for the second time in six years, with owner Hilco citing a ‘tsunami’ of retail challenges including business rate levels and the move to digital. KPMG has been called in is to act as administrator, with the move involving 2,200 staff and 125 stores. The stores will continue to trade while negotiations are held with major suppliers and potential buyers are sought. “Even an exceptionally well-run and much-loved business such as HMV cannot withstand the tsunami of challenges facing UK retailers over the last 12 months on top of such a dramatic change in consumer behaviour in the entertainment market,” said Paul McGowan, executive chairman of HMV and Hilco. HMV had undergone a turnaround since being saved by Hilco in 2013. The retailer sold 31% of all physical music in the UK in 2018 and 23% of all DVDs and Blu-Rays. Its market share grew month by month throughout the year.
Written in the stars for Oasis
Above: The LEGO minifigures get comfortable with DFS.
The LEGO Movie 2 takes starring role for DFS DFS has once again joined forces with the cast of an eagerly awaited film to promote its winter sale. The furniture retailer’s latest campaign stars the cast of minifigures from The Lego Movie 2: The Second Part. The ad opens with characters including Emmet, Lucy, LEGO Batman, Unikitty, Benny and Sweet Mayhem squashed onto a rickety two-tiered sofa, which ultimately collapses beneath them as they fight for space. Led by Emmet, they embark on a mission to “save our butts” which brings them to their nearest DFS store. The campaign was created by Krow – the company behind the Early Man promotion. “As brands, DFS and LEGO share the same commitment to bringing families together,” said Nick Ashworth, marketing director at DFS. “For us, it’s about bringing them the ‘joy of comfort’, for LEGO it’s about the ‘joy of building’.” Inset: The new collection features eight pieces.
Fashion retailer Oasis has teamed with The Royal Observatory Greenwich for a ‘stellar’ capsule collection. Inspired by the archives of the world renowned Royal Observatory Greenwich, the exclusive eight-piece line features rich jewel tones of the night sky, dramatic ombre sequins, celestial angel sleeves and dazzling star-dust sparkle. Oasis design director, Clive Reeve, said: “We are delighted to be collaborating with the celebrated Royal Observatory Greenwich. The collection is inspired by early historical plates for delicate prints.”
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RETAIL ROUND-UP
Alice Liveing back in Primark with latest collaboration Fitness blogger Alice Liveing has once again teamed up with Primark after the success of their first collaboration. Alice released her first health and fitness collection with the retailer in December 2017, notching up significant success with her designs. Now, the Instagram star has launched a new 44-piece collection which covers workout gear, athleisure, trainers and sustainable workout pieces. The range includes some gym bag favourites recoloured and brought to life in pastel shades and bold brights. Products include sculpted leggings, cycling shorts, breathable knitted trainers, crop tops, sports bras and vests. In addition, the athleisure lines include slogan track sets, hoodies and zip throughs. There is also a marble print top and leggings set which is made from recycled polyester, plus two biodegradable water bottles that have been made from renewable plant-based materials. Right: Stephen and Karen Hewitt.
Character.com gets Sunday Times Fast Track 100 nod Character.com has been listed in the Sunday Times Fast Track 100 supplement for the second year running. The company featured in position 50 in the listing, with md Stephen Hewitt telling LSB that it was “great recognition for the fantastic team of people at Character.com”. “It’s been hugely satisfying for Karen [Hewitt, cofounder and buying director] and I to see Character.com grow from a tiny operation to where we are today,” Stephen commented. “We have managed to grow by over 50% a year since we launched and it’s a massive challenge for a family business to maintain that growth over a long period of time. “It’s great recognition for the fantastic team of people at Character.com. The commitment and drive that they show from our warehouse and fulfilment teams to buying and marketing, right through to customer service – each and every one is willing to go the extra mile to make Character.com the best it can be, and deliver a fantastic experience for our customers.” Stephen continued: “But we are not resting on our laurels and are already hard at work with our suppliers and partners to drive for growth to make sure we are one of the fastest growing companies in 2019, too.”
Amazon enjoys ‘record breaking’ holiday season Amazon customers ordered more items worldwide than ever before for Christmas 2018, giving the retailer a record breaking holiday season. Prime membership also continued to grow, with the retailer saying that in the US alone, more than one billion items shipped for free during the holiday. And the last Prime Now delivery on Christmas Eve included a licensed product – the 11.30pm delivery in Berkeley, California included a LEGO Super Heroes Captain America Building Kit. Meanwhile, the bestselling toys in the US and worldwide included the L.O.L. Surprise Glam Glitter Series Doll with seven surprises and NERF N-Strike Elite Strongarm Blaster.
Above: Alice is back with a new collection in Primark.
Below: Ten different print designs are available across three product styles.
Liberty London unveils tech21 tie-up Phone and tablet case specialist tech21 has revealed an exclusive collaboration with Liberty London. The partnership will see the launch of ten different print designs available across three product styles: Evo Luxe, Pure Print and Pure Design. Some of the iconic Liberty prints used on the cases include Elysian Paradise; Francis – which is influenced by the Renaissance movement – French paisley print, Marham; Iphis – which is a nine flower stylised silhouette which acts as a signature motif across the Liberty London accessories collection – Azelia; and Persian-style paisley, Margot among others.
LICENSING SOURCE BOOK EUROPE 2019
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Exposé Travel is the official UK travel partner for many of the exhibitions listed below. We provide you hotels where the rates have been specially negotiated for exhibitors and attendees. We offer extremely competitive air fares, available in all classes of travel and can save you up to 60% on the regular fares offered by the airlines themselves, depending
on your dates of travel. Special reductions are available for members of Trade Associations, such as BHETA and LIMA. On many of the exhibitions abroad we offer special delegation leader rates as well as other. If you are considering exhibiting at or attending any of the following exhibitions call us and we will offer you some great rates for flights and hotels.
NUREMBERG INTERNATIONAL TOY FAIR – 30th January to 3rd February 2019 Hotel rooms closest to the Messe
2019
INTERNATIONAL HOME & HOUSEWARES SHOW, CHICAGO – 2nd to 5th March 2019 Immediate confirmation at the Show Hotels and flights with major airlines out of the UK. HONG KONG HOUSEWARES FAIR – 20th to 23rd April 2019 We offer great flight and hotel rates to Hong Kong. CANTON FAIR, PHASE 1 & 2, GUANGZHOU – 23rd to 27th April & 1st to 5th May 2019 and 23rd to 27th October & 31st October to 4th November 2019 Why not combine the trip with the Hong Kong Fair. NATIONAL HARDWARE SHOW, LAS VEGAS – 7th to 9th May 2019 Excellent flight fares savings and specially negotiated hotel rates. LICENCING EXPO, LAS VEGAS – 4th to 6th June 2019 – Mandalay Bay Convention Centre Save up to 60% on cheapest regular fares on direct flights from London and Manchester to Las Vegas. Excellent hotel rates. BRAND LICENSING EUROPE – 1st to 3rd October 2019 – Excel Books rooms at the hotels located next to Excel at specially negotiated rates for attendees and exhibitors.
For these and many more, please contact us at ExposéTravel 82 Whyteleafe Road, Caterham, Surrey CR3 5EF Tel: 01883 349576 or email your request to paul@exposetravel.uk 000_Expose_2018.indd 1
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RETAIL ROUND-UP
Factory Rights launches Pets at Home partnership Factory Rights and the UK’s leading pet retailer, Pets at Home, have launched a content marketing partnership for Rupert Fawcett’s animal cartoon properties, Off The Leash and On The Prowl. As part of the deal, Factory will create a series of bespoke animated videos for Pets at Home’s social channels, to help raise awareness of pet-related issues and to celebrate having pets as part of the family. The partnership was developed following the strong response to one of Rupert Fawcett’s Off The Leash animated episodes – The Weigh In – which Pets at Home shared on its Facebook page earlier this year, and reached over 12 million views in ten days. Pets at Home will also run a series of competitions, as well as sharing Off The Leash and On The Prowl content regularly across all social and print platforms, including the pet retailer’s VIP Newsletter and VIP Magazine, which has already featured an interview with Rupert Fawcett in its summer edition. The marketing partnership runs until May 2019. Above: Pets at Home will run competitions, content and videos.
Aldi marks Mickey Mouse at 90 with new ranges
Uniqlo reveals KAWS x Sesame Street collab
Aldi celebrated the 90th birthday of Mickey Mouse with a new collection of products. The ‘Happy Birthday Mickey’ collection covered a raft of categories including homewares, publishing and plush. The range included two different themed pyjama designs, plus Mickey and Minnie single duvet sets. There were also three different designs of backpacks including 3D glitter ears, all-over print or vintage Mickey print. Mickey Mouse books came with ears, while there was also a range of stationery, plush, a breakfast set, mug assortment, crochet and cross stitch kits and slippers.
Uniqlo has unveiled the eagerly awaited collaboration between contemporary artist KAWS and Sesame Street. The New York-based artist and designer has redrawn the classic Sesame Street monsters and muppets in his own signature style, creating Above: The KAWS x Sesame Street a unique collaboration. collab was heavily promoted. The range includes tshirts, sweatshirts, hoodies and plush toys of Big Bird, Elmo, Cookie Monster, Ernie and Bert. It was heavily promoted by Uniqlo, taking over windows of key stores as well as being featured on its shopping bags.
The Entertainer acquires Spanish toy retailer, Poly The Entertainer has confirmed the acquisition of Poly, a chain of 57 toy shops in Spain. Poly was acquired through a competitive bid managed by an administrator, which will result in all 57 of its stores remaining open and the saving of more than 350 jobs. The acquisition will add to The Entertainer’s growing international footprint, with the aim to regain the 5% Spanish market share that Poly previously had. Gary Grant, founder and executive chairman of The Entertainer, said: “The Poly brand will be retained but aligned with The Entertainer’s core values, which put our people and our customers at the very heart of our business.”
Gap unveils new GQ designer collaboration Gap has launched its latest limit edition collaboration with GQ magazine. The new collection is part of its ‘coolest designers on the planet’ initiative and features Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead showcasing their take on the classic Gap sweatshirt. The GQ for Gap collection features eight sweatshirts, one crewneck and seven hoodies, created by the eight designers, reported Fashion United. Designed to their brand aesthetic, each designer incorporated their own logo alongside the Gap logo with custom colour palette, graphics and silhouette.
Above: The Entertainer has further expanded its international footprint. LICENSING SOURCE BOOK EUROPE 2019
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LITERARY PROPERTIES FOCUS
Literary properties are providers of a rich vein of content for the licensing industry, with brands being further strengthened with moves into new and innovative categories. LSB caught up with some of the key licensors to find out more.
Happily ever after F
ollowing a surge in sales in 2016, the UK children’s book market has been steadily increasing ever since. The Bookseller reported the market grew by 0.7% in the year to August 2018, with picture book sales rising by 2% YOY. Those figures are unsurprising when we look at the importance placed on reading for children. A recent Childwise report showed the average parent spends £7 a month on books for their preschooler (up from £6 last year). A solid foundation for young readers. So the love of reading is strong among UK families and provides the perfect backdrop for books to become successful licensed brands. A handful of publishing properties have been long established in licensing. Thomas Merrington, creative director at Penguin Ventures, works with the Beatrix Potter books: “Our licensing programme really began back in 1902 with Beatrix Potter herself. She realised the potential of her Peter Rabbit creation right from the start, making him one of the first licensed literary characters in the world.” But not all books progress into fruitful licensing properties, so what’s the secret to success?
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LICENSING SOURCE BOOK EUROPE 2019
Above: World Book Day has helped to strengthen literary brands as licensed properties. Left: Malory Towers is set for a resurgence this year as New Class at Malory Towers is published in June. Right: Rocket Licensing expects The Very Hungry Caterpillar's impressive growth in 2018 to be superseded when the brand turns 50 next year. Bottom: Penguin believes the strength in literary brands is down to the stories which have lived through generations.
Vicky Hill, licensing director, Bulldog Licensing tells us her key attributes: “Literary titles that have moved into licensing are well-established in the market with very high recognition – making product instantly recognisable to consumers. Illustrations are unique, attractive and easily translate onto products across a number of categories.” Simple, timeless stories are part of the recipe for The Very Hungry Caterpillar’s success, as Rob Wijeratna, joint md of Rocket Licensing explains: “The attributes of an identifiable demographic, longevity and high awareness, are often important when it comes to creating a licensing success. The simplicity of Eric Carle’s tale of nature and growth gives it a timeless and classic appeal that goes beyond national boundaries, that is renewed with every generation of preschoolers.”
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LITERARY PROPERTIES FOCUS
An inter-generational readership is key for Stephanie Griggs, licensing and design director, The Roald Dahl Story Company. “In the case of Roald Dahl, we’re fortunate to be viewed as an evergreen brand, which brings a level of consumer trust,” she tells LSB. “We’re loved by parents and grandparents, but our core audience – children – feel like the stories are theirs, and they’re discovering them for the first time. This multigenerational audience creates a number of purchase touchpoints for both the books and the licensed product.” Thomas echoes this: “The heritage of our IP is key. Our youngest brand is over 30 years old, so these stories and characters resonate with multiple generations – each of which have experienced the stories together as a family – which is incredibly powerful in terms of making lasting memories and securing affection for these literary creations.” But as Alex Antscherl, editorial director for Enid Blyton, Hachette Children’s Group explains, it’s key to ensure licensees are true to brand heritage: “Many fans will have a sense of ownership over a book or character and may feel quite protective of their favourites. Licensed products need to be consistent with the values and the feel of the original property, while still appealing to today’s consumers and newer fans.” With those attributes in place, licensors are now exploring innovative ways to engage their audience to further grow their brands. Literary properties are pushing boundaries and licensing into a wider range of categories and media. Isobel Richardson, head of brand management at Penguin Ventures, explains: “With the increasing consumer appetite for classic and iconic characters, it’s enabling us to tell the story of these characters in new ways, and take them beyond the books, into areas we might
never have thought possible. For example for the 40th anniversary of The Snowman, we have a partnership with Backyard Cinema where visitors can experience the film in an immersive
environment at Winter Wonderland.” A perspective shared by Hachette Children’s Group if its Malory Top right: 2018 was a great year for That's Not My... with Towers news is anything to record book sales, strong go by. The company has sold results on babywear and new partners being added TV adaptation rights for the to the programme. books to King Bert Above: 30th birthday celebrations are set to productions, as well as continue this year for Matilda. extending to the original left: Last year was strong for Penguin’s preschool brands. stories with four new books. Spot is ramping it up for its As well as more ambitious 40th year in 2020. Bottom: The Snowman’s licensing programmes, Backyard Cinema there is one particular partnership builds the brand in a relevant way. initiative helping to grow publishing properties. “Events such as World Book Day, where children are organically engaged with their favourite books and characters, are really putting literary properties front and centre of mind,” says Stephanie. And, of course, there are wide ranging benefits for licensees when working with publishing properties. Alex comments: “Heritage literary brands, especially in children’s publishing, are linked to happy childhood memories. Evoking that nostalgia can be a powerful sales incentive.” LICENSING SOURCE BOOK EUROPE 2019
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CHILDREN’S TV
While children have more ways to consume content than ever before, the support of a well-known traditional TV channel is hugely beneficial for the growth of an IP. LSB catches up with some of the channels to discuss why linear TV is still so important.
Inset: PAW Patrol remains a key show for Nickelodeon. Above: Traditional TV remains the gateway point for kids seeking out and discovering new content and licensed brands, says Graham.
Channel hopping T
It’s also possible to measure and he TV industry has seen a massive shift over capture reliable data, which is the last few years. There is a multitude of crucial to brand building.” platforms and the sheer breadth of content Graham Saltmarsh, director of that exists on them means that children have more licensing, Northern Europe at choice than ever before. Cartoon Network Enterprises, There has been much written about audiences agrees. “Traditional television turning away from linear TV, but the fact is that it remains the gateway entry point remains key to building strong children’s IP. One of for kids seeking and discovering the big success stories of recent times has been new content and licensed Sony Pictures Television Networks’ Tiny Pop. brands,” he says. “Our “Modern children have a lot of choice and channels are most viewing habits are changing,” Sarah often still the launch Muller, vp of children’s and youth pad for our series, programming, tells LSB. “It’s about but we don’t stop making sure that the Pop portfolio there – we’re building has the best new content worlds for kids to immerse to compete with the themselves in; and that of emerging platforms, course includes great while retaining what licensed product alongside the makes us special, and we Left: Linear TV many other ways to live and breathe our continue to utilise our remains the simplest way to showcase brands and characters.” own platforms including brands, says Tiny Ben 10 and Teen Titans Go were among the POP FUN app and Pop’s Sarah Muller. the top performers for Cartoon Network Sony PlayStation.” in 2018, and Graham highlights Bakugan as a brand Sarah continues: “It’s to watch in 2019 with a new series due to air. about discoverability – in a crowded marketplace, Graham is also keen to point out that the linear remains the simplest way to showcase brands.
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CHILDREN’S TV
The brand owner’s view “Although online TV channels are growing rapidly, we believe traditional TV channels are still the first point of call for the preschool audience and their parents,” says Adrian Wilkins, ceo of CHF and founding shareholder of CHF Pip. “Having the safety and support of a well-known traditional TV channel is hugely beneficial for the growth of an IP. It comes down to having the security that a huge number of viewers will be watching, day in day out.” Adrian continues: “Traditional TV gives you the control over what time it is aired and being able to get accurate viewings figures in response, which is something that not all digital platforms can offer.” The company’s Pip Ahoy! started its life on Milkshake in 2014 and, following success on the channel, seasons one and two also launched on Cartoonito. Last September, season three launched on ITV’s dedicated new preschool block, littleBe. “Any additional opportunities to have arisen from each of the partnerships has helped to build brand awareness and engage further with the audience,” Adrian says. “From a licensing and merchandising perspective, having a presence on a traditional TV network gives you the platform to really go out there and get the deals, all of which is bolstered further by digital and social engagement.”
company’s key franchises benefit from a 360degree treatment, with YouTube views and VOD downloads all complementing the traditional programming. Marianne James, vp of Viacom Nickelodeon Consumer Products UK, Northern and Eastern Europe, also advocates an approach of being everywhere kids are and having multiple touchpoints. But again, it all stems from that linear platform. “We offer a wealth of engaging programming on our linear channels including fantastic stunts, brand new content and events, eg the KCAs – all of which give our viewers the chance to see their favourite stars on the channels,” says Marianne. Above: Ben 10 “We have a strong social presence was strategically relaunched in 2017. on Facebook, Instagram, Twitter and YouTube and offer bespoke long and short form content that is suitable for each platform. We take the time to understand kids’ multiplatform consumption habits - for example, YouTube extends the linear experience, and we roll out content in line with linear to drive reach and deliver on our ‘Nickelodeon is everywhere’ promise.” Marianne continues: “The landscape is becoming increasingly competitive but the key to staying relevant remains the same - great characters, great storylines, great partnerships and great research to create outstanding franchises that have the power to excite and engage kids everywhere.” David Levine, general manager of Disney Channels
UK, Ireland and Nordics, agrees that what remains key for all of its audiences is the desire for great content. “Linear TV is still at the heart of our channel ecosystem, and remains the number one destination for children watching content,” he says. “However, we do recognise that our audience is consuming content on different platforms so our ecosystem consists of mobile apps, including our Disney Channel app, YouTube, Instagram and Facebook channels to ensure that kids and parents can be entertained wherever they are. “We are also using these platforms to complement the shows. For example, using short form content on digital platforms to introduce our audience to new shows and characters,” David continues. Our final word goes to Cartoon Network’s Graham: “Children’s programming is stronger than ever and while TV may not always be as we know it today, it will always have a place in the ever evolving and rich content landscape.” Below: Mickey and the Roadster Racers is a popular franchise show for Disney Junior.
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EVENT FOCUS
Show and tell
Above: eOne is just one of the licensors which finds benefits from attending Bologna Licensing Trade Fair.
The UK licensing trade is getting ready to pack its collective bags for the spring trade fairs – with many execs set to take in London, Germany, Birmingham, New York, Italy and France over the next few months. LSB checks in with the show organisers and some attendees and exhibitors.
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t’s a new year and that can only mean one thing – it’s trade show season. And, with the looming shadow that is Brexit, this year’s run of events could be more important than ever when it comes to deciding on the big new brands and products, as well as sharing knowledge and gaining feedback from retail. While a number of the UK licensing trade will have already visited Hong Kong by the time you read this, the official kick off on home soil is UK Toy Fair, which runs at London’s Olympia from January 22-24. The show sold out its exhibition space back in October, and over 250 companies will be on the showfloor.
Licensed toys will, of course, play a major part, as Majen Immink, director of fairs and special events at the BTHA, explains: “Since our first show in 1954, Toy Fair is all about showcasing the talent and ingenuity of the UK toy industry. Licensed toys are always an important part of that, and we’re delighted to have so many influential exhibiting companies that specialise in this sector. “Some of the hottest brands will be featured by our exhibiting companies including Marvel, Fortnite, Disney, DC, Overwatch and Rick & Morty. Funko is a great example, as they will have all of these brands as Inset: Spielwarenmesse has become a must attend show for the licensing industry. Centre: Kazachok is looking to broaden its array of exhibitors in 2019.
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Above: Global Licensing’s appar
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Inset: Licensed products represented nearly 30% of all toys sold in the US in 2017. Below: Danilo has exhibited at Spielwarenmesse for the past two years.
The New York hot list Last year’s Toy Fair New York saw exhibition space the equivalent of about seven football fields filled with toys, with over 26,200 attendees and a 26% increase in international trade guests. If you think that’s big, then The Toy Association – the organiser of the show – has said that 2019 will see the show (which runs from February 16-19) use every inch of available space at the Jacob K Javits Convention Center in New York, making it the largest it has ever been. Licensed products are a huge contributor to US toy sales, representing nearly 30% of all toys sold in the US in 2017, and this will be reflected at the show. As well as licensed toys being on display across the showfloor, an entire track of the educational programming has been dedicated to licensing. Seminars under the
well as many more pop culture favourites.” Majen continues: “Licensed toys are also influencing the biggest trends at Toy Fair. Slime is as popular as ever, and this year Zimpli Kids is partnering with emoji to create the emoji Gelli Baff, which transforms bath water into yellow emoji goo and back again. Disney products will also have a strong showing at this year’s show. Along with The Very Hungry Caterpillar celebrations, Rainbow Designs will be showcasing its latest line of Disney collections, including Winnie-the-Pooh and Dumbo. I can’t wait to see what other brands will be on offer.” For licensors and agents, Toy Fair affords them a strong understanding as to where toy suppliers
‘Licensing Content Connection’ series cover topics including licensing fundamentals, how to negotiate a deal, the latest global trends in licensing and how to evaluate whether a property is ready for licensing. “In 2019, the entertainment industry will offer a multitude of family-friendly movies, from live-action remakes such as The Lion King and Aladdin, to Toy Story 4 to the next Star Wars and Avengers instalments, not to mention the hugely popular Frozen is finally getting a sequel in 2019, so it should be a busy year on the big screen,” says Marian Bossard, evp of global market events at The Toy Association. “In addition, while toys based on entertainment properties have been doing well for several decades, toy companies are eyeing licensing opportunities across social and digital media, mobile games, and becoming increasingly focused on licensing their own brands.”
will be focusing their attentions for the upcoming key fourth quarter trading in the UK, as Ian Wickham, director of Licensing Link Europe, explains. “This is the place to see exactly where the landscape buttons out and how Christmas is starting to really look,” he says. “This is key for agents and licensors to see trends, technology and where the focus is being directed across that key toy category in the children’s entertainment space." Spielwarenmesse, too, has become a must visit for licensing companies – and not just those with an interest in the toy space, either. Calendar and greeting card specialist Danilo has exhibited for two years, with sales director Brett Smith telling LSB that it has LICENSING SOURCE BOOK EUROPE 2019
’s apparel lines have been flying
Right: Rubie’s focused on three key characters for its initial dress-up launch last year
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Inset: Licensed toys are an important part of UK Toy Fair.
been a great experience. “We have found it the perfect place to meet up with existing European distributors, but have also made some excellent contacts for new opportunities,” Brett says. “These include customers, distributors, suppliers and partners in some interesting joint ventures. We have found working with the venue organisers to be very easy also, which is so important when planning a show so far from home.” Staying in Europe, and the Bologna Children’s Book Fair and Bologna Licensing Trade Fair have been steadily growing in importance to UK companies year on year. “Bologna Children’s Book Fair is key for us since it’s the largest and one of the most important international trade shows dedicated to children’s books,” says Luca Bonecchi, eOne’s vp licensing, EMEA Family & Brands. “Not only does it give us the opportunity to meet with our key publishing partners, it’s also a show that is packed with
LIMA in Nuremberg
meetings, award ceremonies, panel discussions and numerous opportunities to network with industry colleagues. “The market for children’s books continues to grow and we’re seeing this across our publishing programmes for both Peppa Pig and PJ Masks. In addition to children’s publishing, we find Bologna is a great opportunity for the Italian licensing industry to come together.”
Above: LIMA will once again be collaborating with Spielwarenmesse.
The collaboration between the licensing trade body and Spielwarenmesse has been in place for the past three years and this year’s show – which runs from January 30 to February 3 – will once again see LIMA provide licensors and licensees with a central point of contact in the foyer of Hall 12.0. In addition, LIMA’s members will have the opportunity to present their licences to selected business contacts in the LicensePreview setting with the likes of Nickelodeon and NBC Universal signed up. Licensing experts will also speak on the current themes and global trends as part of the Toy Business Forum on the first three days of the fair. Ernst Kick, ceo of Spielwarenmesse eG, comments: “Licences are closely entwined with the Spielwarenmesse, which is why we’re happy to give them a sufficiently wide stage and disseminate information and expertise in this field.”
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Inset: Spring Fair has seen licensed products grow across all sectors of the show.
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2019 will see the Bologna Licensing Trade Fair – running from April 1-3 - expand across two halls, while there will also be special trends sections introduced for the first time. These will include a Licensed Fashion Product Showcase and an Illustration and Design Area, while there Fair facts will also be a Licensing For Spring Fair, the growth in the Retail Lounge, an licensing industry is certainly reflected in international lounge for what is being showcased at Birmingham’s NEC from February 3-7. overseas licensors and “The impact of licensed products is agencies, plus a licensee telling in all show sectors,” says the fair’s lounge. licensing specialist, Alison Graham. “In Marco Momoli, commercial contemporary gift and living for example, licence-led gifts are the biggest growth director at BolognaFiere area. And Children’s Gifts and Party are Spa, says that the show is expecting lots of new licences in 2019. the “bridge to South Superheroes and celebrity continue to be huge trends in licensing and they will both Europe” and the ideal link be showcased heavily by our exhibitors. with the international We are also seeing licensed products take licensed publishing industry. hold in our show sectors of Home, and The 2018 show had over 80 Fashion, Jewellery and Luggage, too.” Spring Fair’s new theatre and workshop “Kazachok wants to broaden its exhibitors, 800 brands, 40 spaces this year are likely to be another array of exhibitors to include retail companies and more place licensed products will be talked innovating, emerging or legacy than 4,100 visitors (a 20% about, while all relevant exhibitors will have tagged themselves as offering brands,” she says. “In this new increase on the previous licensed products on the fair’s app, so version of the KLF we'll be year). Marco says that that retailers will easily be able to track promoting a Brands Pavilion, a almost 30% of visitors to the them down. Gaming Corner and a Heritage show are from overseas. Alison continues: “Our goal is to facilitate and increase the deals being Brands Corner. Our goal is to “From the UK, we welcome done on licensed products at Spring Fair, introduce brands with 'strong licensees looking for retail across all our show sectors. It’s a huge licensing potential' to chosen and opportunities in Italy, from market and licensed products continue to grow in popularity, so it will always be a relevant manufacturers that can one side, and fundamental part of the Spring Fair eventually provide growth licensors/licensing agencies marketplace. engines and create value, looking for licensees,” he “As retailers continue to find new ways to notwithstanding respecting the tells LSB. “The conjunction diversify, licensed products represent a potential new revenue stream, too. There’s values and DNA of the brands. with the Bologna Children's a need to refresh and reinvent product “We are also focusing on Book Fair allows to the show ranges currently, and licensed products attracting large-scale distributors, to optimise the attendance enable retailers to make big plays and deliver increased revenues, too.” and particularly chain stores that of international professionals cater to young people, as well and to go in deep with book as adults in the area of personal apparel and based IPs and their licensing potential home equipment.” and development.” Nathalie concludes: “While brands, licensees and Another European show which is looking to retail are facing numerous challenges, Kazachok continue its expansion is Kazachok Licensing firmly believes that licensing still has a rosy future. Forum, held in Paris on April 3-4. The show first Licensing needs to be re-enchanted by a real took place in 2004 with nine exhibitors, and in diversification strategy, by providing real meaning 2018, it marked its 15th anniversary with 65 and meeting consumer expectations. That's why exhibitors and 1,500 visitors. the 2019 KLF is repositioning to follow all Kazachok’s director, Nathalie Chouraqui, explains those transformations.” that 2019 will see further growth for the show. LICENSING SOURCE BOOK EUROPE 2019
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STATE OF THE NATION: PRESCHOOL & Nursery
Tot Stars Posh Paws sets sail
Inset: Posh Paws’ range will launch from autumn.
The licensed preschool space continues to go from strength to strength, and 2019 should be another bumper year. LSB checks out some of the recent activity.
Posh Paws has strengthened its preschool line-up for 2019, signing up as the official plush partner for the fast growing Pirata & Capitano. The deal – which was brokered by Licensing Link Europe on behalf of brand owner, Millimages – spans EMEA, Australia and New Zealand. Product will be available from autumn 2019 and will include plush, feature plush and baby and nursery lines. Pirata & Capitano airs on Channel 5’s Milkshake block and follows Pirata and her best friend Capitano as they embark on adventures sailing ‘The Great Sea’. “Pirata and Capitano will be a fun preschool range that will appeal to the already loyal fan based of the new show,” said Laura Bull, marketing manager at Posh Paws. “The programme and its stunning CGI characters are colourful and cute and lend themselves perfectly to a premium plush collection.”
Wonderful deal for Sarah & Duck BBC Studios has secured a deal with 8th Wonder to create wooden and plush toy ranges for CBeebies show, Sarah & Duck. The deal marks the first Left: 8th Wonder wooden toy range for will create wooden and plush lines for Sarah & Duck, and the brand. will include wooden dominos, blocks, sound puzzles, a skittles set and a train set. The range will join those currently being created by 8th Wonder for Hey Duggee and Something Special, both due to hit the shelves later this year. The talking plush toys, meanwhile, will be the first to launch for the brand since 2014. Gary Tyrer from 8th Wonder, said: “We are delighted to work with BBC Studios on the classic Sarah & Duck brand. We feel the licence is a perfect fit for our wooden and plush toys.”
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New launch from Kennedy Publishing Kennedy Publishing has launched a new magazine for preschoolers. Called Everything, each issue is uniquely designed with preschoolers in mind and will feature a different popular character or theme – from Fireman Sam and Super Wings, to wild animals and dinosaurs. Children will be able to read, count, trace, write and match with their favourite characters. Exclusive branded gifts and stickers are also included with every issue. In the first issue, readers can join Fireman Sam in a number of stories, colouring, puzzles, crafts and recipes. “Everything magazine is a fantastic new addition to our preschool portfolio,” said Sophie Rowlands, licensing manager at Kennedy Publishing. EVERYTHING1_001 .indd 1
Above: The first issue of Everything stars Fireman Sam.
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STATE OF THE NATION: preschool & nursery
Below: New Pip Ahoy! nightwear will launch from summer onwards.
Apparel growth for Pip
Smiffys adds preschool lines R H Smith and Sons, the owner of the Smiffys costume brand, has announced new licensed costume ranges for a selection of classic children’s television series from Boat Rocker Rights. The new lines will include costumes, masks and associated accessories for the iconic and nostalgic preschool series Rainbow, Cosgrove Hall’s timeless stop-frame animated series Wind in the Willows and the world’s greatest secret agent Danger Mouse.
CHF Pip! and Branded Clothing International (BCI) are extending the apparel licence for preschool property, Pip Ahoy! A range of nightwear, swimwear and underwear will launch at retail from summer 2019 onwards. The news follows on from the company’s renewed toy partnership with John Adams. “We are thrilled that BCI has chosen to extend its licence for Pip Ahoy,” said Jean Hawkins, director at CHF Pip. “With the ITVBe broadcast acquisition and the renewal of the John Adams master toy, apparel is key in the development of this licensing programme. “BCI has some very exciting retail extension plans and we are very much looking forward to having new products in-store in 2019.”
Fun to Learn Favourites hits 20 Redan Publishing is celebrating 20 years of popular multi-character preschool magazine, Fun to Learn Favourites. The title – which recorded an ABC of 35,674 for the January to June 2018 period – continues to thrive in the competitive preschool space through a combination of ‘top quality editorial content and production values, an ever changing mix of preschool characters and value for money offering’, said Redan. “Fun To Learn Favourites was the first independent multi-character magazine for preschoolers in the UK and it’s a testament to our award winning editorial team and the power and creativity of the preschool licensing industry, that it continues to go from strength to strength,” said Julie Jones, md of Redan Publishing. “We’d like to take this opportunity to thank all our licensing partners who’ve come on board over the years – here’s to another 20.”
BabyRiki a hit in China Fun Union’s BabyRiki brand is enjoying a spate of success in the Chinese market. The news bodes well for further international consumer products roll outs going forward, with Licensing Link Europe on board to manage the property in the UK and Ireland. Six types of BabyRiki-themed dairy products have launched on Tmall and in other retailers. There are 16 skus in total including cheese, yoghurts, milkbased puddings and nutritionally enhanced milk from licensee Lakto. Meanwhile, the KingBee BabyRiki toy line has launched in Hamleys’ Beijing flagship store, with over 30 skus available. The toys will launch in the new Hamleys HangZhou store shortly. Finally, the end of 2018 saw the opening of the first BabyRikithemed restaurant in Wuhan, China. Above: BabyRiki has charmed Chinese audiences.
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STATE OF THE NATION: PRESCHOOL & Nursery
Masha clicks with Samsung in Italy Masha and the Bear has teamed with Samsung for a four-month campaign in the Italian market. Brokered by Maurizio Distefano Licensing, the campaign will offer free downloads of Masha and the Bear episodes, games, ebooks and more. With the purchase of any model of Samsung tablet, the consumer will be able to access and download – completely free – a wide range of Masha and the Bear digital assets including fulllength episodes from the first three seasons, games, ebooks and more. Samsung has been running a major marketing campaign to support the initiative including online and TV ads, plus in-store and POS material. Above: The campaign is running for four months.
In the Night Garden toy success Golden Bear is enjoying a purple patch with its In the Night Garden toy range – the line has jumped into the top five preschool licences once again, according to data from NPD. Following the success of its Playtime, Bath-time, Bedtime range, In the Night Garden stood as the fifth largest preschool licence in NPD for YTD October 2018 across all toys, and has remained within the top seven consistently since Golden Bear became master toy partner in 2013. The hero lines of the new collection include Press and Go Above: The toy line is enjoying consistent sales. Igglepiggle and
Press and Go Upsy Daisy, Igglepiggle’s Bath-time Boat and Sleepy-time Igglepiggle. The company’s plush range was refreshed in 2017 with bigger eyes and softer fabrics designed to appeal to the youngest In the Night Garden fans.
Character Options launches Peppa competition Character Options is once again running its Collectors Competition with an extended selection of 500 new prizes to win, which will coincide with Peppa Pig’s 15th anniversary celebrations. Tickets have been located inside every Character Options’ Peppa Pig Figure and Accessory pack that carries the special promotional logo, distributed across multiple retailers throughout the year. Once found, the unique code on each ticket can be checked on the Above: The competition coincides with prize website, where Peppa Pig’s 15th anniversary celebrations. it will be instantly revealed whether it is one of the 500 prizes from a list of Peppa Pig merchandise. Those that do not win will be able to take advantage of free downloads, too. Working alongside eOne, and other Peppa Pig licensees, the prizes include a wide variety from the current Character Options Peppa Pig collection plus a host of other toys and accessories including bicycle helmets, DVDs, books, posters and family tickets to Paulton’s Park.
Thomas & Friends magazine steams ahead
Above: Thomas & Friends magazine marks 30 years.
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Egmont Publishing has celebrated the 30th birthday of Thomas & Friends magazine with licensing partner Mattel. Thomas & Friends magazine is the oldest single character title in the UK market – and it continues to sell one copy every minute in the UK, according to Egmont. ABC results for the January to June 2018 period showed 3% growth for the title, period on period. “Thomas & Friends magazine is a joy to work on,” said Kiran Vara, publisher of Thomas & Friends magazine at Egmont. “The introduction of new characters and locations keeps our young readers engaged and devoted to the magazine. “The fun and interactive magazine content deepens their love for the brand and the free toy train covermounted with every issue adds to their delight.” Maribel Rivas Le Gelebart, senior licensing manager across UK & EMEA at Mattel, added: “To have a children’s magazine celebrating 30 years of existence before a 75th birthday is super exciting.”
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STATE OF THE NATION: preschool & nursery Below: The Twirlywoos tour will visit over 30 venues.
Average spend on preschool books rises A new report from Childwise has found that the average spend on books for preschoolers is now £7 a month, up from £6 last year. Children are also making more regular trips to the library, while The Gruffalo is the favourite book for preschoolers. Above: The Very Hungry Caterpillar is a “Spending popular read for preschoolers. on books has been boosted by parents of undertwos with the average spend among this group increasing by a pound to £7. Spending peaks early before dropping back for all other age categories,” said Jenny Ehren, research manager at Childwise. “Two out of five parents continue to spend less than £10 a month while around a third pay out more than this on books.” Julia Donaldson tops the list of favourite preschool authors, while Eric Carle, author of The Very Hungry Caterpillar, is also held in high regard. Other favourite books include anything Peppa Pig related, Disney branded books, We’re Going on a Bear Hunt and Thomas the Tank Engine.
Bing bedtime stories launch with JB Gill Acamar Films and HarperCollins recently teamed up with celebrity parent and television presenter JB Gill to celebrate the launch of Goodnight Bing. Bing bedtime stories with JB Gill launched on November 1 on Facebook and is now available across the Bing YouTube Above: JB Gill reads four Bing stories. and Instagram channels. The former JLS star reads four Bing stories including Smoothie and Ducks from Bing’s Bedtime Stories compilation and the standalone title, Hello Doggy. The activity forms part of a wider Bath and Bedtime themed campaign which has been running since the beginning of October, supported by a press partnership between Acamar and Mother & Baby. The Bath and Bedtime theme is part of the overarching Big Stories, Little Moments campaign.
Twirlywoos hits the road The world of Twirlywoos is to come alive on stage after DHX Brands revealed the first ever live show for the preschool property. Working with MEI Theatrical, the tour is scheduled to visit over 30 venues across the UK, starting from February 12, 2019 at Churchill Theatre in Bromley. The show will star Toodloo, Great BigHoo, Chickedy, Chick and Peekaboo as they embark on a new adventure onboard their Big Red Boat and will feature inventive puppetry.
Olobob Top eyes product CBeebies series Olobob Top is to make the move into consumer products. UK animation studio Beakus has appointed Those Licensing People to represent the preschool property. The show – which is narrated by Stephen Mangan – launched in July 2017 and focuses on nurturing children’s creative talents while following the adventures of Tib, Lalloo and Bobble as they build new characters from the shapes that make up their Olobob world. The second series is currently in production and is due to air on CBeebies in spring 2019. Olobob Top has already secured a publishing deal with Bloomsbury and Those Licensing People will be looking to extend the brand into plush, toy, arts and crafts and paper goods. Above: Olobob is to grow into consumer products.
Hey Duggee heads to the big screen BBC Studios and Studio AKA have teamed up with Vue Cinemas to bring Hey Duggee to cinemas across the UK. Hey Duggee at the Cinema will feature seven favourite episodes from series one and two, along with additional content for fans to dance along to. “We’re delighted to be teaming up with Vue Cinemas,” said Sue Goffe, head of production at Studio AKA. “The screenings promise to be great fun for all ages and a lovely opportunity for families with young children to see Duggee and the Squirrels in some of their favourite episodes. Left: Seven episodes are included.
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ANNIVERSARY ACTION
Milestone Inset: Sesame Street will enjoy a return to free to air TV as part of its 50th anniversary celebrations.
2019 is likely to see a multitude of cake and candles, with many brands celebrating significant anniversaries. LSB found out what the plans are for some of the properties reaching their big birthdays, and took a look at just what makes a brand evergreen.
moments Below: Clangers is one of the few brands to have been passed from grandparents to parents and onto children.
A golden year for Sesame Street
A return to free to air TV will launch Sesame Street’s 50th anniversary celebrations in the UK, along with a rumoured visit from a furry friend. Rob Corney, group managing director, Bulldog Licensing explains: “The brand will have a very significant programme with celebrity support from the worlds of stage and screen, amplified through Sesame Street’s very significant social media presence.” In the UK Puma and H&M will develop anniversary lines, and retailers will offer significantly increased ranges. Adult apparel is also set to grow with new lines from Fashion UK, Cooneen, Misirli, Blues and Somerbond, while an increased focus on children’s product has seen ranges selected across retail. A major focus on the hardlines sector is building a wider base of products in the UK. Further afield, location-based entertainment partners will be joining the celebrations, and Port Aventura, Spain and SeaWorld Florida will develop realistic recreations of the Street. First airing on November 10, 1969, Sesame Street has grown into a global phenomenon. “In recognition of the huge esteem in which the brand is held by both children and adults, a year-long celebration is planned,” furthers Rob. “For adult fans, it is a chance to remind everyone of the difference Sesame Street has made in the world as they continue to make children everywhere smarter, stronger and kinder.” Rob concludes: “The key to ensuring the brand’s growth over the next 50 years is to continually ensure the media content is available to children to help the brand expand on its mission to educate kids everywhere. Bringing the broadcast material back to free to air TV in the UK is a major part of the continued growth.”
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The Clangers whistle into 50th year
Clangers first aired on November 16, 1969 and the brand’s 50th anniversary year will see series three launch on CBeebies. 26 new episodes take the total to 104, and forms part of a year-long campaign. The original 1969 episode, featuring the little blue planet landing has also been restored to be shown at special screenings, featuring Q&As. 50 years ago, Clangers captured the nation’s imagination with recognisable characters and creative tales from Peter Firmin and Oliver Postgate. “The story telling was filled with joy and encouraged us to be respectful and kind to each other. These are principles parents still value today,” Michael Dee, director of content at Coolabi Group explains.
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ANNIVERSARY ACTION
Wallace & Gromit celebrate the big 3-0
On November 4, 1989, Nick Park’s first Oscar-nominated short, A Grand Day Out was premiered at the Amolfini in Bristol. 30 years later and the stars of that short are still going strong. “Wallace & Gromit are national treasures,” smiles Rob Goodchild, head of licensing at Aardman. “It’s a brand that has evolved out of a genuine love for the characters, and a never-ending pun collection.” Aardman has many marketing, promotional and live event partnerships lined up for 2019, targeted across generations. A premiere of the Carrot Productions tour of Wallace & Gromit’s Musical Marvels in May will kick off celebrations. The live orchestral event will then be performed at venues nationwide throughout summer. There are several licensing partners lined up, existing and new, including a recent partnership with Create and Craft for crafting products, along with other new partners, including celebration products from Signature Gifts and Danilo, collections from Half Moon Bay and Artland, and a board game from Fragor Games. Aardman also plans to work with retailers to build presence in the high street and specialist retailers. “Wallace & Gromit are Aardman’s most loved and iconic duo. We aim to work with creative partners who understand the brand and naturally align with their brand values: to be quirky, authentic, inventive and funny,” says Rob. “The anniversary is a celebration of all those Above: A wide range of licensees will be launching celebration products for classic moments and a chance to introduce the characters to a new generation.” Wallace & Gromit's 30th.
The new series will pay tribute to these themes and the classic series, while appealing to a new generation. “The show is one of the few beloved family brands that has been passed down from grandparents to parents, and now from parents to their children,” says Michael. Last year, Coolabi announced a partnership with Star Editions to create the first online Clangers shop. Throughout 2019, new products will mark the anniversary, from Little Clangers – bespoke gifts for children, to Clangers – gifts for all the family, to the Heritage range – tapping into the nostalgia of the brand. There will also be a range of new partners. “We are absolutely thrilled to be marking 50 years of Clangers. Since the new series whistled hello on CBeebies in 2015, it has been enjoyed by millions of families,” enthuses Michael. “The recurring themes will always be central to our brand activity and the 50th anniversary campaign is no different – we will be celebrating love, kindness and whistles.”
Below: Peppa Pig is set for a busy year in 2019.
Peppa is fabulous at 15
It’s 15 years since Peppa Pig originally aired in the UK and Australia, first showing in the UK on May 31, 2004. It’s now broadcast in 180+ territories, translated into 60+ languages, with licensing programmes launched in 85 territories. A theatrical release in both territories will anchor the anniversary celebrations. Ten new episodes and live action musical content will make up an hour of entertainment – Peppa Pig Festival of Fun – shown in cinemas from April. There will also be new partnerships, licensed products, live events, fresh content, retail activations, charity campaigns with Tommy’s and Save the Children, and children’s festival tie-ins. Partnerships and product tied to the theme of ‘Family Celebrations’, will include party themed plush and figures from Character Options, an Ultimate Collection of 50 books from Penguin, anniversary specials from Redan, figurines from Enesco, partyware from Gemma and Fashion UK party-themed apparel, with more to be announced. Rebecca Harvey, EVP global brand management at eOne reflects on the last 15 years: “Peppa Pig has had a huge impact on family life and popular culture and we’re proud to have nurtured the property into a true evergreen.” But what has kept Peppa at the heart of family life? Rebecca believes it’s the content: 117 new episodes currently in production bring the total to 381. “The ongoing content pipeline has given us the unique opportunity to reflect the times we’re living in, which is important as Peppa is a show about day to day family life.” Furthermore eOne has responded quickly to how kids want to interact with brands. Peppa was one of the first preschool brands to enjoy success on video game and app platforms and was a trailblazer for preschool stage shows, while Peppa Pig World’s success played a major role in engaging children with the brand.
Above: Peppa's 15th birthday celebrations will kick off with a nationwide theatrical release in the UK and Australia. LICENSING SOURCE BOOK EUROPE 2019
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Right: The Gruffalo’s five-year relationship with the Forestry Commission will be extended with special events.
ANNIVERSARY ACTION
Why didn’t you know? The Gruffalo is 20
March 23 marks 20 years since The Gruffalo was published. A special 20th anniversary logo with new artwork from Axel Scheffler and accompanying style guide, along with a series of anniversary events and souvenirs are in place for the anniversary. The Royal Mint will produce a commemoratory collectors’ 50p coin, while The Forestry Commission is planning parties and picnics and a character tour among other activity. Luna Kids Cinema is rolling out its open-air cinema to more sites for summer with some Gruffalo mini festival days, supported with costume characters. An increased presence at Chessington World of Adventures will include summer-long activities featuring a character parade, an anniversary ride photo opportunity and bespoke merchandise, plus the Gruffalo Arena entertainment. Daryl Shute, brand director, Magic Light Pictures, comments: “There will be special retail activity at major stores including Sainsbury’s and the John Lewis Partnership, with the latter featuring a costume character tour at key locations. There will also be various highprofile live events across the year including film screenings with a live orchestra and Julia Donaldson stories and songs on stage.” On the consumer products front, licensees are planning anniversary products including Star Editions at gruffaloshop.com, Aurora, Merlin, Sainsbury's and M&S. Daryl puts the brand’s longevity down to ageless stories: “The Gruffalo’s themes of exploring the outdoors are timeless, and we have a number of experiential opportunities for children to engage with the brand first-hand.” And continuing the careful management is key to The Gruffalo’s continued success and extending its international reach, building on the presence already growing in the US and Germany. Daryl concludes: “Because the brand has been wisely nurtured to see slow and careful growth, it has become a trusted character with strong associations of quality, meaning that successive generations are turning to it as an enchanting, entertaining yet safe choice for their children.” Above: A number of the licensees are planning anniversary branded products.
Elmer is thriving at 30
Below: David McKee has written and illustrated 27 books since Elmer was first published 30 years ago.
Andersen Press is planning a whole year of celebrations for Elmer the Patchwork Elephant. The brand will turn 30 officially on May 25 and plans include the first ever retrospective of David McKee’s illustration at Seven Stories, The National Centre for Children’s Books; Elmer family sculpture trails in partnership with Wild in Art across the country, partnerships with anti-bullying charity Kidscape on ‘Friendship Friday’ and Empathy Lab on ‘Empathy Day’. The publisher is also making its annual Elmer Day celebration on May 25 the biggest ever - working with over 2000 retailers, libraries and schools on running Elmer-themed events. The licensing plans for the anniversary are also wide ranging with new baby clothing ranges in Tu at Sainsbury’s and Jojo Maman Bebe, new products from Moonlite, brand
new publishing, plus new retail ranges and more partnerships to be revealed throughout the year. So why has the patchwork elephant prospered for three decades? Paul Black, PR and brand director at Andersen Press, explains: “At the heart of Elmer is an incredible message, that we should love and embrace our own true colours, and accept and celebrate everyone else’s – it’s a message of acceptance and friendship, which sadly, 30 years on is still needed.” Paul also credits Elmer’s creator, David McKee, as key to the brand’s success. David has written and illustrated 27 Elmer books since 1989, including this year’s, Elmer’s Birthday, which provides the publisher with new messages and creative to bring to the fore. 2019 will see the beginning of the biggest investment ever in Elmer. Plans are in place, not only for the 30th celebrations, but also to support retailers and partnerships, which will continue far beyond 2019.
Above: 2019 marks the beginning of new investment by Andersen Press in the Elmer brand. LICENSING SOURCE BOOK EUROPE 2016
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The Light Fund
A Shining Light Inset: YoungMinds’ Emma Thomas (3rd right) and Jo Hardy (3rd left) were delighted to be presented with the cheque from The Light Fund committee members (right-left) Ian Hyder, Jakki Brown, Trevor Jones and Kelvyn Gardner.
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he Light Fund starts the new year with refreshed branding, a brand new website and with the fruits of last year’s record-breaking fundraising - an astonishing £325,000 - being put to very good use helping men, women and children all over the world. From providing equipment for disabled children, funding research into dementia, the building of a sand dam in Kenya to provide drinking water, to putting incubators for premature babies into hospitals and even a cow and chickens for an African orphanage, the charity projects The Light Fund is funding this year are certainly diverse. Having raised significantly more money last year than ever before - largely due to the mega Bristol to Dublin cycle challenge - it was decided by The Light Fund committee to commit to a sizeable ‘legacy project’, collectively agreeing that this should be with a charity concerned with mental health.
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Thanks to a record breaking fundraising year, The Light Fund has just donated over £325,000 to 45 different charities, enabling some amazing projects to now go ahead. These include a significant two-year partnership The Light Fund has forged with YoungMinds, the UK’s leading charity fighting for children and young people’s mental health. LSB explains more about what could be a lifeline to those within the industry. A perfect fit was found with YoungMinds, the UK’s leading charity fighting for children and young people’s mental health. The Light Fund’s donation of £100,000 is to fund a Helpline Adviser and training and support for two volunteers (for one day a week) for the next two years as part of the YoungMinds Parents Helpline. The YoungMinds Parents Helpline is a national service, the only one of its kind, that offers a free and confidential service, which provides support and advice to parents and carers who are worried about the mental health, emotional wellbeing or behaviour of a child or young person aged 0-25 years. It is estimated that through the partnership, over
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The Light Fund
Above: The YoungMinds and The Light Fund logos appear side by side to promote the partnership project. Below centre: The Light Fund is able to pay for another two incubators via New Life this year.
the next two years (to the end of 2020), The Light Fund will have helped support some 30,000 families through the Helpline. Commenting, Emma Thomas, chief executive of YoungMinds, says: “We are delighted to form this two-year partnership with The Light Fund that will enable us to deliver a life-changing service that will empower families across the country to address their children’s mental health problems.” Trevor Jones, chairman of The Light Fund, urges those working within the licensing industry, allied trades as well as on the retail side, “to make use of this invaluable service should they find themselves in a situation concerning a child or young person suffering mental health issues.” A special logo has been devised incorporating both the YoungMinds and The Light Fund branding with a view to it being used on email signoffs to help spread the word about the service.
The beneficiaries The charities who have been given the greenlight for their projects to be funded in 2019 as a result of The Light Fund’s 2018 fundraising activities are as follows: Addenbrooke’s Charitable Trust, Alzheimer’s & Dementia Support, Alzheimer’s Society, Ark-T Centre, Backup, Bliss, Bloodwise, Bluebell Wood Children’s Hospice, Bowel Cancer UK, The Brain Tumour Charity, Breast Cancer Haven, Cancer Support UK, Caudwell Children, Children with Cancer UK, The Children’s Trust, Down’s Syndrome Association, Excellent Development, Francis House Children’s Hospice, Haven House Children’s Hospice, The Kusasa Project, The Listening Place, Look Good Feel Better, The Lowde Music Trust, Maggie’s, Mind, Motor Neurone Disease Association, Multiple Sclerosis UK, New Life, Orchid Cancer Appeal, Pancreatic Cancer UK, Papyrus, Ray of Sunshine Children’s Charity, Reuben’s Retreat, St. Dorcas Orphanage, Samaritans of Portsmouth and East Hampshire, The Sick Children’s Trust, Tommy’s, Young Minds, War Child and Whizz-Kidz.
What’s up next? The Light Fund 2019 calendar is shaping up nicely… • The Northern Light Fund Quiz returns to Hotel Football in March 2019. The stylish football-themed venue, built in the shadow of Manchester United FC’s ground and owned by former players Ryan Giggs, Paul Scholes, Nicky Butt and the Neville Brothers, is the location for a night of fun, questions and food. Early booking is recommended. The booking form is on the website in the Events section. Contact Dreamtex’s Jo Duckworth on Jo@dreamtexltd.com * The Light Fund London to Paris Row 2019. The plan is that on Saturday 27 April a crew of
hardy oarsmen and women will leave London’s Tower Bridge and row for seven consecutive days to arrive in Paris on May 4. Contact Rob Corney of Bulldog on robc@bulldog-licensing.com or call 020 8325 5455. * The Licensing LOLZ. Back by popular demand, The Light Fund is hosting its second comedy night on 7 May 2019 at Hoopla Improv Comedy Club by London Bridge. What a better way to spend your night than a handful of comedians keeping you entertained plus networking with your industry colleagues. Tickets: £35 (including food) Contact Sabrina Segalov on ssegalov@sanriolicense.com LICENSING SOURCE BOOK EUROPE 2019
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STATE OF THE NATION: SCHOOLERS
Playground Antics
Inset: Transformers collection from PUMA.
From schoolers right up to tween and teens, there’s been plenty of activity in this sector.
Transforming powers PUMA and Hasbro have unveiled an exclusive Transformers-themed collection celebrating the two iconic Autobots, Bumblebee and Optimus Prime. With its bulky design, bold colour palette and material mixes, RS-X Transformers explores collectibles in and beyond the sneaker culture. The RS-X Transformers Bumblebee in Quiet Shade – Cyber Yellow and the RS-X Transformers Optimus Prime in Dazzling Blue – High Risk Red are nods to the signature colours of the two protagonists. For the ultimate head-to-toe Transformers look, the collection also features apparel and accessories.
Fresh-faced at 90 To kick off Popeye’s 90th anniversary celebration in 2019, King Features has debuted Popeye’s Island Adventures. The original animated short series will introduce comic icon Popeye and his friends to today’s digitally native children on the Popeye and Friends Official YouTube Channel. Developed with children in mind, Popeye’s Island Adventures introduces the spinach-loving sailor man to the younger generation by combining the original squash and stretch animation style with a fresh update on the original characters and storyline. The new Popeye has a youthful appearance and more eco-friendly position, growing spinach on the roof of his dieselpunk style houseboat and collecting rainwater in barrels and complements the sailor man’s growing online presence; the character currently has close to 10 million followers on Facebook.
Wizard washing Retailer Boots has launched the first official Harry Potter cosmetic and toiletries collection, themed to capture the ‘unique spirit’ of the characters, props and symbols from the Wizarding World. The range includes specially designed hand creams, nail sets and eye palettes in Slytherin, Gryffindor, Hufflepuff and Ravenclaw house colours, as well as brush sets, lip balms and eye masks in the form of magical creatures such as Hedwig, Scabbers and Crookshanks. Colour changing lipsticks, plus fizzer bath bombs in Golden Snitch and Cauldron packaging are also included.
Above: Popeye looks good at 90.
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STATE OF THE NATION: SCHOOLERS
Above: Roy Lowe & Sons signs for Baby Shark.
Baby Shark, doo doo doo Licensee Roy Lowe & Sons reacted to the phenomenal demand for Baby Shark merchandise with the launch of a new range of socks. Featuring Baby, Mummy, Daddy, Grandma and Grandpa Shark designs, the range takes its inspiration from the original Pinkfong Baby Shark dance video has received over two billion views on YouTube.
Harry’s number one
Below: Harry Potter topped the Christmas list at Hawkin’s Bazaar.
Harry Potter topped the gifts and gadgets charts in 2018, according to retailer Hawkin’s Bazaar. Based on searches on its website, Harry Potter was the most searched for product pre-Christmas, with Fortnite also in the top three. Drones, retro consoles and stocking fillers completed the top five. “While the popularity of Fortnite shows no signs of stopping, kids and parents alike are still coming back to their old favourites,” said David Mordecai, ceo of Hawkin’s Bazaar.
Barbie gets in training As it celebrates its 50th anniversary, trainer brand PUMA has teamed up with Barbie to launch a special shoe, apparel and accessory collection featuring an exclusive trainer pack that includes the PUMA Barbie doll. Two Barbie dolls are available, styled in the PUMA x Barbie racerback crop top, oversized PUMA x Barbie T7 fleece hoodie and leggings with the trainers. The PUMA x Barbie Suede 50 capsule collection also features an all-black Suede with a black and pink Barbie logo pattern on the Formstrip and finished off with a black and pink satin bow on the heel.
BotBots Go Shopping Hasbro has announced a new line of Transformers collectables, in the form of the BotBots, mischievous little robots who came to life from everyday objects inside a shopping centre. Each BotBots character belongs to a themed team based on what kind of store they belong in. There are 61 unique one-inch characters to collect in the first series of BotBots, each with their own individual personality. Like all Transformers, the characters change from an ordinary object into a little robot in a few easy steps.
Hatching a Plan Maurizio Distefano Licensing has agreed a new Hatchlings licence on behalf of brand owner Rovio Entertainment Corporation. Leading Italian publisher De Agostini Editore is marketing a series of Angry Birds Hatchlings ‘Hatchies’ – colourful collectable figurines sold in flowpacks attached to the kids’ publication & Co Magazine – in all kiosks across Italy. Hatchies are based on the Hatchlings, the hilarious baby birds who rose to success with The Angry Birds Movie. Hatchies bring together the soft and bouncy Hatchlings characters with coloured casings that open up. The casings are interchangeable, so children can switch the characters round to invent new combinations.
Above: Hatchlings collectables launch. LICENSING SOURCE BOOK EUROPE 2019
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STATE OF THE NATION: SCHOOLERS
Left: Shaun the Sheep partners with British Olympic Association. Below: Pokémon has fashion firmly in its sights.
Pokémon on the catwalk
Shaun goes to the Olympics Aardman has partnered with the British Olympic Association, owner of the Team GB brand, in a joint licensing programme starring family favourite Shaun the Sheep. The licensing initiative will include a new style guide, featuring Shaun and the flock in their very own Team GB kit. The partnership will see Shaun the Sheep and his flock become official supporters of the team ahead of the Tokyo 2020 Olympic Games, creating an exclusive, fun joint merchandise programme for UK partners across sports and character merchandising.
The Pokémon Company has collaborated with Parisian fashion house Maison Labiche on new capsule collections of apparel and accessories for men and children. The exclusive collections consist of French classics such as marinières (sailor shirts) along with t-shirts and baseball caps that use Maison Labiche’s signature delicate embroidery to pay homage to the most emblematic characters that began the Pokémon phenomenon: Bulbasaur, Charmander, Squirtle and Pikachu. Meanwhile, The Pokémon Company is also set to expand its successful collaboration with leading global fashion retailer H&M and has collaborated with leading contemporary designer Jeremy Scott on several garments for both men and women in Scott’s new spring 2019 ready-to-wear collection.
Emojis everywhere
Asda has The X Factor
In a deal penned by Bravado, the emoji company has teamed up with CBBC travelogue series, All Over the Place for a partnership that will see the emoji brand assets used throughout the next season, airing in early 2019. emoji icons will feature throughout the new series as supporting assets which will aim to help bring the show to life.
Fremantle has teamed up with Smith & Brooks for the launch of a new The X Factor apparel line in George at Asda. The new collection is aimed at 5 to 14 year-olds and comprises six pieces, including slogan tees and sweatshirts, joggers and leggings.
Fashionista vlogger Kitty heels Following the success of the first collaboration in 2018, Converse and Hello Kitty have teamed up again, with the launch of a new collection of kawaii footwear, apparel and accessories. Featuring bold colourways, classic graphics and some special playful Hello Kitty elements, the collection also includes an assortment of apparel and accessories such as a hoodie, joggers, tees and hats.
Following the sell-out success of the first range, Primark has launched a second collection with teen vlogging star Saffron Barker, known as Saffy B on YouTube. The 18 year old has over 839,000 subscribers on YouTube and 974,000 followers on Instagram, where Saffron has been heavily promoting the new launch. The second collection includes duvet covers, cushions, eye masks, a love heart diffuser, shaker frame, badge mug, peg lights, water bottles, hot water bottles, suitcase, travel pillow and a luggage tag among others, all with a red and pink theme.
Left: Bulldog to represent Treasure X.
Unboxing a Treasure Bulldog Licensing has signed an agreement to represent Treasure X – the latest collectable sensation from Moose Toys, which has sparked a playground craze and brought a new level of innovation to the collectable category through a hyper unboxing process. Kids rip into the box and then dig their way past multiple layers using the plastic excavating tool to uncover one of 24 high quality, collectable action figures, each with their own distinctive weapon, which they assemble and add to their collection. Each character is guarding a chest, which reveals its hidden treasure when you pour water into it. And some lucky collectors will even find the ultra-rare gold-plated treasure.
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STATE OF THE NATION: GAMING
From esports merchandise and the growth in pin badges and coins through to crypto collectables and harnessing audience passion to grow game brands, LSB takes a look at some of the latest developments in the sector.
Game stations Jägermeister’s new gaming initiative Drinks brand Jägermeister has launched a new initiative in the video games space. The brand has teamed up with cinematic bass duo Koven for the ‘Track and Build’ competition, which will search for a games studio to work with the group on an exclusive track for one of its games. Indie studios with a game ready for release in 2019 are invited to enter the competition for free. Submissions are being taken via www.trackandbuild.io with the entry period closing on February 15, when the shortlist of games will be revealed. The winning studio will be announced at the end of February and will have the unique opportunity to have a game track produced by Koven. “We’re incredibly excited about the Track and Build competition, as it represents our first steps into the games sector,” said Jägermeister’s music manager, Tom Carson. “Thanks to our friends at Koven, we can offer a games studio the unique opportunity to have a track created for them by artists who have already made a name for themselves in the genre through their work on Rocket League.” Right: The Koyo Store has enjoyed a strong start.
Inset: Jägermeister has teamed with cinematic bass duo, Koven.
Who dares… pins A focus on leading video game licences has proved to be a winning formula for new merchandise specialist The Koyo Store, which has already successfully capitalised on the growing market for pin badges and collectable coins. The company was founded by Lee Townsend late last year. A hardcore fan of Wargaming’s World of Tanks and World of Warships, he had an idea to translate virtual ‘awards’ in the games to physical trophies. The result was a range of pin badges and collectable achievement coins for both games, with the company then snapping up the licence for Ubisoft’s top-selling Rainbow Six Siege. A video games streamer himself on Twitch, Lee has also successfully tapped into the influencer space, providing YouTubers and streamers with pin badges and coins. Similarly, The Koyo Store has made a smart move into the booming esports arena, most recently providing badges for the Pro Evolution Soccer League. The success of the Rainbow Six Siege pins, in particular, has meant that additional products are on the way, with The Koyo Store’s relationship with Ubisoft stepping up a notch. And additional licences are due to be announced imminently. The deals are under wraps for now, but for starters, think one of the games industry’s biggest beat ‘em up brands… “It’s been an incredible start for The Koyo Store – beyond anything we could have expected,” said Lee. “2019 looks set to be a huge year for us as we line up new licences, new retail agreements and new partnerships in the esports space.”
LICENSING SOURCE BOOK EUROPE 2019
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STATE OF THE NATION: GAMING
Inset: Players can trade in-game weapons in Reality Clash.
Crypto collectables will take games to the next level Tony Pearce, co-founder of Reality Gaming Group explains how the model could be used for brand partnerships. If I told you that people have been trading collectable virtual items between themselves for real money to the tune of $1.5 billion last year, you’d probably raise an eyebrow. If I added that the advent of the blockchain means that the same business model in games will be worth infinitely more in terms of revenue for games publishers in just a few years, you might even let out a titter. However, there’s a gamechanger on the horizon, and its name is the Non-Fungible ERC-20 or ERC 721 Token, or NFT for short. Unless you’re into cryptocurrency and the blockchain, you’ve probably never heard of one. It even sounds a bit, well, boring. But it’s important. The market for virtual items and DLC is pretty much driving growth in the video games industry – the segment was worth upwards of $80 billion in 2017 according to IDG.
However, this ‘traditional’ market for in-game virtual items (we’ll call them Collectable Digital Assets, or DAs), such as weapons or clothes for a character, is very restrictive for end-users, with publishers and platform holders retaining ownership of the IP and keeping all monies generated by people buying or trading those DAs. The blockchain, and the aforementioned NFT, turns the model on its head. DAs created using ERC-20/721 are by their very nature rare (and therefore inherently valuable), transparently ownable (via so-called smart contracts), incorruptable (ditto) and they exist regardless of whether the game they were bought in/for is still available. Importantly, these blockchain-enabled ‘crypto collectables’ can be traded directly between players, independent of the game itself. Players get to keep any profits from the sale of their DA and, potentially, can use the item in other compatible games or even loan it to a friend. Our mobile AR combat game, Reality Clash, has already deployed an NFT marketplace where players can trade ingame weapons - the day the store opened the value of our RCC Gold cryptocurrency increased by 380% and we’ve passed the 4,000 weapons sold milestone. The important next step for us – and the wider industry – is to transition to this new crypto collectables model in a way that doesn’t compromise the core product. Probably the worst thing would be to try and ‘sideload’ the functionality into games in the hope of making a quick buck. Perhaps the biggest potential is in the brand partnership possibilities. Wouldn’t it be amazing if the excitement and demand for limited edition trainers in the real world could be replicated virtually? We’re exploring the possibilities with brands and can’t wait to see where it takes us. Inset: Fanatics will create merchandise for the Overwatch League.
Fanatics makes esports move Fanatics is making the move into the burgeoning esports space – securing a multi-year deal to create merchandise for the Overwatch League. The deal – which is a first of its kind partnership between a major retailer and an official esports league – begins ahead of the 2019 Overwatch League season, which starts on February 14. It will produce Overwatch League jerseys, fan gear, headwear and hard goods. It is also aiming to establish new global ecommerce and mobile shopping platforms, as well as operate on-site retail for all league events.
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“Our collaboration with Fanatics – the first between a major esports league and a global sports merchandising company – allows us to reach even more fans and to provide them with high-quality merchandise and a best-in-class retail experience where they can shop for all our great Overwatch League gear,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “Fanatics has a proven track record of success with major sports brands and we’re excited to work with them in expanding this part of our business.”
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Video game brands can score points with fan obsession Tom Winbow, md of Ralph London, on harnessing audience passions to help build a brand. Social media is a core channel for marketing streamed TV shows, where the core objective is nearly always to build a longer-term relationship with fans and to immerse them in the world of the show itself. Strangely, this approach is very rarely taken with video games, but is a real missed opportunity. This is doubly puzzling when you consider that video games are arguably the most immersive storytelling medium there is. Historically, there has been a tendency to focus on trailers as the focal point of both major (and minor) video game release campaigns, which can often result in a ‘blink and you’ll miss it’ one time hit for the target audience – once that release window has passed, it’s on to the next one. But as the video games industry moves towards a subscription-based, on-demand content streaming model akin to the likes of Spotify and Netflix, there’s also a huge opportunity to transform its approach to marketing towards longer-term, ‘always-on’ engagement, which in turn will help to drive repeat playing. An early adopter of this technique is Square Enix. For its Life Is Strange 2 release last year, the publisher shunned traditional video games marketing strategy to create an emotive promo video that used real people, real stories and real emotions. No in-game footage at all. We helped them build on that approach with a
Inset & bottom: Life is Strange 2 boasted a more immersive, storyled trailer, bringing the game into the real world. Left: Ralph London’s Tom Winbow.
more immersive, story-led trailer for this year’s Life Is Strange 2 – Episode 2. Importantly, this brings the game into the real world, providing continuity from the first campaign, reflecting the game’s themes of friendship, loyalty and devotion. It’s been interesting to see people’s reactions, with commenters on YouTube going so far as to suggest the Life Is Strange ‘brand’ should have its own live action series or movie, based on fans seeing the trailer and wanting more. As such, Life Is Strange is a great example of a publisher looking to embrace and reflect their audience’s passion for its game and then using those connections to create a bigger community outside of brand-owned channels. Ultimately, long-term engagement, rather than just release window marketing, is crucial in the subscription-based content world we live in. The key is to harness audience passions in order to keep them immersed in the brand and coming back for more. LICENSING SOURCE BOOK EUROPE 2019
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Inset: First released in 2017, Epic Games continually refreshes content for Fortnite. Below centre: Monopoly: Fortnite Edition was selected as one of the top toys for Christmas across many gift guides.
BRAND FOCUS… FORTNITE
Nite watch It’s been described as a cultural phenomenon, a new icon in entertainment and the buzzword of 2018, and the growth of Epic Games’ Fortnite is showing no signs of slowing any time soon. With a burgeoning licensing programme being handled by IMG, LSB caught up with some of the licensees to find out more about the IP that everyone is talking about.
A
quick Google of ‘Fortnite’ brings up around 385,000,000 results – among the links, tips, conversation pieces and YouTube videos, are articles from the likes of The Guardian, The New Yorker and Forbes on how Fortnite conquered the world. The online video game first released in 2017 and developed by Epic Games – has certainly captured the attention of the licensing community, too. And, having appeared in a raft of most wanted lists in the lead up to Christmas, this should be no surprise. Seen by some as a natural successor for the original Minecraft generation who have now grown up, consumer demand shows no sign of slowing, with retailers reporting high requests for more and more product. Growth is also something of which Fortnite’s licensees are confident. The licensing programme is being handled by IMG and partners on board include Jazwares, Funko, Fashion UK & Global Licensing, Character World, Moose Toys, Rubie’s and Hasbro. Jazwares’ vp of global
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licensing, Sam Ferguson, tells LSB that the chance to bring a property like Fortnite to life was “an opportunity we couldn’t miss”. He says: “The range is on fire. It has been incredibly well received by retailers and consumers. From outfits to loot featuring game-replica weapons, pickaxes and more there is so much to collect and it’s all on a rarity scale so there’s even legendary stuff to chase.” The company’s autumn 2018 line features true to game 4” action figures, Domez, loot chests, building sets and environments, game-replica weapons and tools, plush and piñatas. Further new launches are being planned, although Sam explains that it’s under wraps for now. Staying with the toys and games category, Hasbro’s senior marketing director, Craig Wilkins, says that Fortnite has quickly become a “cultural phenomenon”. He says: “We’ve seen really positive feedback from retailers and consumers so far, with the Monopoly: Fortnite Edition game being selected as Left: Moose Toys & Worlds Apart collectables launched in Smyths last year.
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BRAND FOCUS… FORTNITE
coming back for more.” one of the top toys for Christmas across many gift Inset: Jazwares’ master toy line Tania explains that guides, and we’re really excited to see the NERF includes building sets Rubie’s focused its Fortnite line launch in 2019.” and environments. efforts on three main Meanwhile, Worlds Apart and Moose Toys characters – Skull launched Fortnite collectables with Smyths Toys in Trooper, Black Knight time for Christmas. The range included 20 and Brite Bomber – poseable 5cm for its initial launch figures in the first for Halloween wave featuring fan last year, with a range favourites such as of full costumes and Skull Trooper, costume tops in a Omega and Cuddle variety of sizes. Team Leader. “In the same The success of way that Fortnite continues players use visual customisation to express into other themselves in the game, dress-up lends itself categories, with Above: Character World launched bedding and cushions into the perfectly as an extension of the brand,” Tania says. Jayne Wadsworth, market in time for Christmas. “Bringing this online world into reality and enabling commercial fans to become their desired character – there is manager at Global Licensing, telling LSB the something very magical about this and creating company has shipped over 2.2 million units across emotive appeal is what we are all about at Rubie’s. t-shirts, sweatshirts, beanies, pyjamas and boxer The extensive library of characters also means that briefs to date (at time of writing). A capsule the opportunities are endless.” collection will also be launching in key retailers Character World’s brand director, Tim Kilby, throughout 2019. believes that Fortnite has the potential to Jayne says: “With the rise of the gaming genre in become an evergreen game franchise. “It’s such licensed consumer products, Fortnite is the a social game and Epic Games is updating the biggest talked about game on the market. Sales game every two to three months with a new [of our lines] have been amazing; it has been season where the entire map difficult to keep product in stock.” changes, plus there’s always new Jayne believes that the fact Epic Games is downloadable content,” he says. continually refreshing content - ensuring there is Bedding and cushions were the key always something new for players to explore – is a launch products for big factor in Fortnite’s popularity and its the licensee – continued growth. hitting the UK Something which and some European Tania Hrycko, countries in licensing December – while manager towels and EMEA at blankets among Rubie’s, other lines are due to agrees with: launch in 2019. “The release on Back to Jazwares’ multiple Sam for the final word: platforms has “Jazwares is convinced certainly that Fortnite will continue to grow. boosted the broad appeal Above: Global Licensing’s apparel lines have been flying. Epic Games has some mindof the game, however I blowing plans ahead and millions of think that it is the continued work that the Epic enthusiastic players, so I’m confident in the team has done in evolving the game, keeping it long-term popularity of the game. It is a new very relevant, as well as marketing it to players icon in entertainment, not just gaming.” which ensures that fans remain engaged and keep Right: Rubie’s focused on three key characters for its initial dress-up launch last year. LICENSING SOURCE BOOK EUROPE 2019
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BOOKING FORM The Brand & Lifestyle Licensing Awards 2019 These annual awards reward excellence in product innovation, brand licensing management as well as retail execution. The 2019 awards will take place during a lunch time ceremony at the luxurious Dorchester Hotel, Park Lane, London. The awards afternoon takes place on Thursday 25 April 2019 where the winners will be announced at a spectacular awards lunch that includes a cocktail reception, lunch, the awards ceremony and entertainment. To confirm your attendance, please carefully complete this booking form and return to Createvents. Allocation of tables are made on a first come first served basis. For table bookings & event logistics: Contact: Clare Davies, 01183 340 085 Email: clare@createvents.co.uk
Please reserve the following:
For entry nominations & sponsorship enquiries: Contact: Ian Hyder, +44 (0) 207 700 6740 Email: ian@max-publishing.co.uk Visit: http://www.thebrandlicensingawards.co.uk Please note that tickets will not be sent out Until payment has been received.
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Table/s of TWELVE (12)
£2,604.00
£3,124.80
Table/s of TEN (10)
£2,170.00
£2,604.00
Single Places
£217.00
£260.40
Please note: price includes drinks reception, three course lunch and celebrity hosted awards ceremony. All other beverages including table wines are additional which are ordered with and charged by the venue directly. Full details in your confirmation email which will be provided following receipt of a signed booking form.
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The only awards totally dedicated to award brand and lifestyle licensing The awards are now open for entries. They are free to enter and done so entirely online - deadline for entry is 27th Feb. The 2019 winners will be unveiled on Thursday 25 April 2019 A lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.
For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085.
For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 ianh@max-publishing.co.uk These awards are free to enter. The entering process is online (accessed via the website) and will close 27 Feb 2019
www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk
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STATE OF THE NATION: BRANDS
Beer brands seem to be creating a real stir in the world of brand licensing (hic!), but there’s plenty of other deals taking shape including a Concorde licensing programme which is set to take off.
Brands new A lot of lolly
International lifestyle retailer Urban Outfitters will be putting colour and fun into autumn with Chupa Chups t-shirts to mark the brand’s 60th anniversary, featuring the iconic logo on the chest or popular Chupa Chups flavour on the back.
Inset: adidas Originals has released its second collection with TfL.
Inset: Chupa Chups is celebrating its 60th anniversary.
Rock star status
LA-based fashion label Libertine is teaming with Authentic Hendrix on the launch of a range of luxury apparel inspired by the rock guitarist’s legendary style. The partnership will see the creation of men’s and women’s apparel, mixing the style of Jimi Hendrix with the interpretation and design of Libertine’s founder, Johnson Hartig. The deal was secured by Epic Rights and Perryscope Productions, the exclusive retail branding partners for Authentic Hendrix, with the collection due to debut in spring 2019. An event has already been held to kick-start the new collaboration – and to celebrate the 50th anniversary of Jimi’s seminal album, Electric Ladyland – with a limited edition, unisex Jimi Hendrix shirt unveiled.
Step in line adidas Originals and Transport for London have released a second wave of new products as part of its collaboration. A further ten lines have been introduced, all inspired by the London Underground network, old and new. The second pack of four new products is inspired by the female pioneers who are helping create London’s new Elizabeth line. Stan Smith, Samba Rose, Falcon and Gazelle have been redefined with eye-catching gold detailing and premium purple colour blocking – identical to the colourway that will be the identity for the Elizabeth line when it opens. The third release is a special collection of six Continental 80s, designed in recognition of the Underground network. Every pair features two of the 12 different underground roundels debossed in the heel tabs, with their distinctive colour identities hidden in design details.
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You beauty
Above: Cosmopolitan is extending its reach.
Hearst Magazines has sealed a licensing agreement with Tempaper to develop four boldly feminine removable wallpaper designs as part of the CosmoLiving by Cosmopolitan collection, which offers pieces for small-space living. Available in blush, gold, and black and white colourways, the CosmoLiving removable wallpaper collection dramatically embodies glam noir aesthetics. With striking metallic details, romantic, whimsical florals, and bold, playful shapes, the patterns integrate seamlessly with the furniture and home decor pieces in the CosmoLiving collection. Meanwhile, Cosmopolitan has also announced new partnerships with consumer product designers MPL Home and AROVO to launch a range of new Cosmopolitan products across Europe.
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STATE OF THE NATION: BRANDS
Denim-wearing Queen
US denim company Wrangler has collaborated with music lifestyle brand Lyric Culture on a new limited edition Freddie Mercury and Queen-inspired collection. Printed with the lyrics from some of the band’s biggest hits including Don’t Stop Me Now, Killer Queen and We Are The Champions, the range includes jeans, t-shirts and jackets.
For pets sake High street fashion retailer Oasis has teamed up with animal charity Blue Cross, hoping to raise awareness of pets in need. The charity has been keeping pets happy for over 120 years and Oasis has taken inspiration from some of its former residents to put together the collection. Cats and dogs – including Harvey the dalmatian, dachshund William, Flora and cats Rupert, Victoria and Prince – are featured across jumpers, shirt and skater dresses, shirts and scarves.
Inset: Sofie Dossi LoveHandle phone grips to launch. Left: Oasis has teamed up with Blue Cross for an exclusive collection.
Embrace those love handles
DMD Products, manufacturers of the popular Love Handle phone grips, has launched an exclusive collection of LoveHandle phone grips designed by social influencer Sofie Dossi. The deal was secured by The Brand Liaison, which is the licensing agent for Sofie Dossi who is globally renowned for her YouTube channel that garners over 25 million monthly viewers and 3 million overall subscribers. DMD Products is partnering with Dossi to offer her exclusive line of American-made LoveHandle phone grips that are flexible and strong. LoveHandle smartphone grips feature a proprietary 3M adhesive, soft elastic band and ultra-slim profile that is pocket-friendly.
Space walk
Vans has teamed with NASA for the launch of a new ‘space age’ collection, focusing around Vans silhouettes Old Skool, Sk8-Hi MTE and Slip-On and showcasing the NASA logo, over the wording ‘John F. Kennedy Space Center’. The collaboration is the latest in a line for Vans, which has also recently partnered with Van Gogh Museum, as well as Disney to mark the 90th anniversary of Mickey Mouse.
Smelling of roses
Above: Heathcote & Ivory launch RHS toiletries.
The Royal Horticultural Society has appointed creator of beauty products and related gifts Heathcote & Ivory as its new licensee for the toiletries category. The first output from the partnership will be two bespoke bath and body collections, launching in spring 2019. The design of the first range, Flower Blooms Daisy Garland, is traditional with a contemporary spin, combining RHS design details with botanically themed formulations with floral extracts of daisy flower and marigold. The second range, Tender Palm, is inspired by the famous Glasshouse at RHS Garden Wisley. The RHS name and logo will appear prominently on all products and packaging alongside the Heathcote & Ivory logo. LICENSING SOURCE BOOK EUROPE 2019
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STATE OF THE NATION: BRANDS Right: Start Licensing is to create a licensing programme around Concorde’s 50th anniversary.
Team spirit With 2019 marking the 50th anniversary of the first commercial flight of Concorde, Start Licensing is working with the makers of a celebratory documentary, Ode to Concorde, to develop a licensing programme using the trademarked Spirit of Below: Nadiya Hussain has Concorde designs. Linking launched a kitchenware range. up with direct marketing specialists The Bradford Exchange, Start has developed a range of products featuring the Spirit of Concorde design devices including a number of collectable watches, models and jackets. Meanwhile, Start Licensing is also working with Rhino Rugby to develop a targeted licensing programme around leisure apparel and working with TV personality, author and chef Nadiya Hussain who has launched a kitchenware range with BlissHome. Right: New Vineyard Vines Shark Week t-shirt.
Shark attack Discovery and Vineyard Vines have expanded their partnership with a new Shark Week holiday collection, which includes t-shirts, longsleeved shirts and hats with playful holiday-themed imagery.
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Above: Wychwood signs Poetic Brands for clothing.
Poetic licence
Apparel specialist Poetic Brands has signed a new deal with Wychwood Brewery to develop a clothing range based around its beer brands, including the famed Hobgoblin brand. The brewery is known for the artwork that adorns its bottles and pump clips, much of which is inspired by the myths and legends surrounding the ancient Wychwood Forest that once dominated the area near the brewery’s Oxfordshire base. The deal will see Poetic Brands using classic Wychwood imagery to create an adult clothing range. In addition, Poetic Brands is also working with brewer AB InBev on the Becks, Budweiser, Bass and Boddingtons properties. It will use classic imagery based on each beer to create an adult clothing range available through ASOS, Jack & Jones, Next and George.
Musical notes
Miles Davis Properties has penned an exclusive partnership with global licensing and merchandising company Perryscope Productions, as official merchandiser of record for music icon Miles Davis. A comprehensive, high-end Miles Davis online shop is scheduled to launch spring/summer 2019 featuring clothing, jewellery, watches, wall art, original art and coffee table books, among other items. Perryscope will develop a licensing programme of wearables and collectibles that pays homage to the life, art and legacy of Davis, while expanding and enhancing the globally recognised musician’s likeness worldwide.
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STATE OF THE NATION: BRANDS Below: Scoop loves V&A.
Life in colour
Above: Brand Alliance signs for Route 66.
Long road ahead Bulldog Licensing has announced a major new deal for lifestyle property ROUTE 66, with Brand Alliance coming on board. The brand ROUTE 66 is based on the legendary highway that once linked Chicago to the American West. ROUTE 66 has since entered the global lexicon as a byword for adventure and a love of the open road, making the name instantly recognisable and giving the property huge appeal. ROUTE 66 is backed by a host of resources, a comprehensive style guide with theme-focused chapters (such as bikes, cars, flags and other) that include more than 350 original artworks and 125 highres photos. The new agreement will see Brand Alliance develop a major new ROUTE 66 apparel range to hit stores in Spring 2019.
Contemporary womenswear show Scoop, which takes place at London’s Saatchi Gallery in February, has revealed its AW19 collaboration with the world’s leading museum of art, design and performance, the V&A, placing the spotlight on the opulent floral designs of William Kilburn. Irish-born William Kilburn (1745–1818) was the most famous designer of block-printed cottons in the 18th century and his work was admired and imitated during his lifetime. Inspired by its intricacy, pattern and colour, Scoop will celebrate the V&A’s bountiful archive of Kilburn’s pattern throughout the show and across all show material. Cult British brand Pyrus London will be using the print to create designs for Scoop staff to wear onsite and Ratti Spa will be producing co-ordinating silk scarves and British stationery brand Papier will be providing notebooks featuring the beautiful print.
Coining it in
Historic Royal Palaces has partnered with The Royal Mint for the first time to produce a collection of coins themed around the Tower of London. The first coin in the series features one of the Tower’s famous ravens with a further three to be released in 2019 depicting the Crown Jewels, the Yeoman Warders (or ‘Beefeaters’) and the historic Ceremony of the Keys. Each coin design is available in seven specifications, ranging from a brilliant uncirculated £5 denomination through to silver and gold Proof varieties.
Right: Historic Royal Palaces has teamed with The Royal Mint for the first time. LICENSING SOURCE BOOK EUROPE 2019
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IN CONVERSATION WITH… STYLE LIBRARY
In Style
Inset: Scion’s Mr Fox is one of the company’s top selling designs featuring across a raft of product.
It’s something of a well kept secret in the licensing industry, but Style Library has been steadily building a strong foundation of partners and is now ready to expand into new categories and territories. LSB takes a trip up to Loughborough to find out about the plans in store for the British brands at its heart.
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tyle Library is one of those ‘under the radar’ licensing success stories. It has an impressive collection of both UK and international licensees across its four key brands – Morris & Co, Scion, Harlequin and Sanderson – not to mention a number of successful retailer collaborations which helped make the luxury interiors properties become some of the most talked about on the high street in 2018. For Helen Webster, who arrived from Blueprint Collections last June to take on the role of licensing director, this is just the beginning. “We’ve done a really great job in establishing a really solid licensing business, but it’s been done very much under the radar,” she tells LSB when we visit the company’s Loughborough wallpaper and fabric factory and offices. “We’re growing big double digits every year – with a relatively unknown portfolio of brands in the licensing space - and I’m really keen to engage with the licensing community. “The team started with the categories that were
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Above: Sanderson’s collaboration with Radley was a key talking point in 2018. Left: Helen Webster (left) and Liz Bonnert (right) have big plans to grow licensing at Style Library.
most natural for the brands – which are those related to our core product categories of wallpaper and cut length fabric, such as home and home accessories – but we are increasingly looking outwards.” The biggest area across the UK, US and Japan for all of the brands is bedding, while other current categories include blinds, rugs, ceramics, kitchen accessories and textiles such as tea towels, curtains, towelling, tabletop, toiletries and stationery. Existing licensees include Heathcote & Ivory, Portmeirion, Turtle Mat, Bedeck, Churchill, Bliss Home, Make International, Blueprint
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IN CONVERSATION WITH… STYLE LIBRARY
Inset: Bedding is a top selling category for all four of the brands. Below: Morris & Co’s H&M collaboration was given a prominent position in store windows.
Style Library at a glance Style Library is a portfolio of premium to luxury interior brands, with a core business of wallpaper and fabrics which is now being successfully extended with a licensing programme into other categories. The portfolio includes Morris & Co – which produces authentic versions of the original designs of William Morris, alongside new interpretations to create up to date fabrics, wallpapers and home accessories – plus soft furnishings brand Sanderson; the fashion forward Harlequin brand; and Scandi-inspired design brand, Scion. Helen arrived as licensing director in June 2018, joining Liz Bonnert who became licensing executive in April, moving over from TVM Fashion Lab where she had been managing the licensed approvals team.
Collections and Ace Tea to name just a few. Going forward, potential new product categories being eyed up include menswear, ladieswear, food gifting, confectionery gifting and more paper products, such as calendars. More retail collaborations are also part of the plan, with Morris & Co and Sanderson having both enjoyed successful tie-ups over the past year. Morris & Co’s eight-week collaboration with H&M saw the brand highlighted in the retailer’s windows – as well as on the video screen in Times Square – while Sanderson’s work with Uniqlo saw womenswear and kidswear launch to great acclaim. This will be followed up in March with a third collaboration with the retailer. Helen hints that further collaborations will be coming up with other retailers, too. Helen is also keen to point out that Style Library can work with retailers to create a ‘home lifestyle story’ across stores, highlighting the work being done with John Lewis. “They are such an important retailer for us on the core side of the business and we have a great relationship with them on the licensing side as well, across all four of the brands,” she says. “What we want to do is try and pull all of that together in proper lifestyle concepts across the store.”
The growth plans aren’t just for the UK either, with Helen and the team looking to expand on the success already achieved in Japan and the US with Morris & Co and Sanderson. “I’d like to properly establish a programme in the US across all of our brands, as well as doing more in Continental Europe,” Helen continues. “China is also a big growth area as they like British heritage. We have a presence there through our core product offering, but we don’t have much presence in terms of licensing.” Growth can also come from the company’s substantial design archive – which is housed in Denham – with Helen explaining that Style Library can talk to people about unbranded design if they have gaps in their portfolio. A number of the company’s licensees will also have stands at Spring Fair, while Style Library will have a stand for the first time at Brand Licensing Europe in October. “Because we have British brands with a British manufacturing base, I do really see us wanting to partner with British brands,” says Helen. “I think that’s a really strong story for our company as a whole. We look for a keen sense of design and product in a partner; people who are passionate about their product category and their products and designs and where they are selling it. We’re open to new types of product because we feel that’s how one should be. “It’s a really exciting time,” Helen concludes. “We’ve got a great base – and a growing base – but the licensing team is now able to take it to the next level by engaging with a wider audience.”
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To enter the 2019 Licensing Awards go to www.thelicensingawards.co.uk Tuesday September 10 2019
The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!
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The Awards 2019 Categories l l l l l l
The Retail Award Categories Best Pre-School Retailer of Licensed Products (0-5) Best Kids Retailer of Licensed Products (5-16) Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Best Licensed Retail Execution Top Retailer Award
For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk Supported by Specialist Communication & PR Consultancy
Charity
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The Product Award Categories
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Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award
The Licensed Property Categories
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Best Pre-School Licensed Property (age group 0-5) Best Children’s or Tween Licensed Property (age group 5-12) Best Teen or Adult Licensed Property (age group 12 or above) Best Film Licensed Property Best Music or Celebrity Licensed Property Best Sports Licensed Property Best Classic Licensed Property Best Gaming Licensed property
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Other Awards
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creating essentials with flair
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BRAND FOCUS: HEARST & COUNTRY LIVING HOTELS Inset: The Country Living hotel epitomises rural chic. Bottom: Bathstore has partnered with Elle Decoration for a range of bathrooms.
Where the heart is Publishing house Hearst has been busy further expanding its licensing programme to encompass Country Living Hotels, bringing the pages of its magazine to life for consumers. LSB caught up with licensing co-ordinator Chelsea Ellis to find out more about the success the company is enjoying.
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quick leisurely browse through the latest home interest magazine leaves many of us wishing we could jump into the pages and live the lifestyle depicted in the beautiful imagery. Publishing house Hearst has successfully bought into this with the launch of its Country Living Hotels. Further making its mark in licensing, Hearst partnered with Coast & Country to celebrate the best of British, providing its readers with the unique experience of bringing the interiors magazine to life. “We were able to hand pick every part of the hotel from the staff uniforms to the font of the menu, each detail has had an immense amount of thought involved,” explains Hearst UK licensing co-ordinator Chelsea Ellis. “The beautiful period buildings offer a balance of modern services and luxury with country charm and comfort”.
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Chelsea has been with Hearst for nine years, focusing among other things on licensing related to the Hearst lifestyle titles which include Good Housekeeping, Country Living, House Beautiful, Red and Elle Decoration. It has been during her tenure that the publishing house has made big leaps in working on licensed products, with its partnership with sofa company DFS in 2012 marking a cornerstone. “While we have been working on licensed products such as gifting and bakeware for years, we moved onto our larger deals such as our partnership with DFS in 2012 when they approached us in an effort to leverage our brand to increase their profile,” Chelsea explains. “We launched with both Country Living and House Beautiful brands and still work with these brands today. The success of this partnership led to other brands seeing the value of the titles and the ability to
LICENSING SOURCE BOOK EUROPE 2019
Above: Global Licensing’s appar
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BRAND FOCUS: HEARST & COUNTRY LIVING HOTELS
transcend the page, which led to new partnerships in areas we hadn’t previously explored.” This was the moment Hearst realised there were opportunities to move into different types of licensing partnerships and, six years later, the number of licensees is well intodouble figures. “Across our lifestyle titles we currently have a wide variety of licensing partners, including our Country Living hotels with Coast & Country which launched this year in Bath and Harrogate and our wide selection of flooring with Carpetright with Country Living and House Beautiful,” comments Chelsea. “Then there is our range of sofas with DFS and even two TV series with Fremantle based on a dating column featured in Country Living about finding love in the countryside.” According to Chelsea, much of its licensing success so far can be put down to pushing boundaries, stretching its reach and being open to exploring new areas that may not necessarily be interiors-related. “We aim to work to identify areas that will resonate with our readers and beyond, whether that is core to the brand, such as bakeware with Good Housekeeping, or launching completely new ventures such as an experience at the Country Living Hotel. Our TV shows are a great example of this, as they have immense reach outside of the UK with international versions premiering each year.” While there are no doubt financial advantages to be had, Hearst is adamant that licensing helps to raise the profile of its core magazines, giving them the opportunity to take them off the page with a variety of brand extensions. “It gives our readers the chance to engage with us in their home, on their TV and in experiences that strengthen the brand with each new endeavour. Ultimately, we aim to offer the full package to consumers who wish to engage with our brand and convert them into life-long fans.” So with a busy year behind it and licensing clearly paying off for the publishing house, what are its plans for the next few years and aspirations for the longer term future? “In the medium term we hope to continue to expand our portfolio
How Hearst titles and licensing partners marry up Red Magazine Ethos: Serotonin for the soul. Smart, stylish – but most importantly spirit-lifting. Licensing partners: Flowers with Interflora, beautiful bouquets curated with Red editors.
Good Housekeeping Ethos: The trusted consumer champion offering everything readers need to run their homes well, cook fabulously, spend their money wisely and make the most of life. Licensing partners: Bakeware range with Sainsbury’s, diaries with Letts, cookbooks with HarperCollins UK, flowers with Flying Flowers.
House Beautiful Ethos: Offering stylish inspiration and practical, expert advice. Licensing partners:: Sofas with DFS, flooring with Carpetright, blinds with Hillarys.
Country Living Ethos: Offers escapism from everyday life, transporting its audience to a world where the sun shines and the grass is always greener. Licensing partners: Wood stoves with Charnwood, Country Living Hotels with Coast & Country, flooring with Carpetright, sofas with DFS, TV series with Fremantle, calendars and diaries with Carousel Calendars, door mats with TurtleMat, flowers with Interflora and a dating website.
Prima Ethos: A woman’s savvy best friend. The one who lives like you, talks like you, puts a smile on your face and always comes up with brilliant new advice. Licensing partners: Flowers with Flying Flowers .
Elle Decoration Ethos: Elle Decoration, the style brand for your home: inspiration to information, to help you live beautifully. Licensing partners: Bathrooms with Bathstore.
and further our brand extensions. Following on from our first two hotels, for example, we are looking at new sites to continue to bring the Country Living experience across the UK. And while we continue to grow our existing relationships and expand the ranges, we would love to be able to outfit a home,” Chelsea concludes. Inset: DFS has a range of sofas from both House Beautiful and Country Living.
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’s apparel lines have been flying
Right: Rubie’s focused on three key characters for its initial dress-up launch last year
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BRANDS WITH PURPOSE
Inset: North Coast 500 is a route through Scotland’s North Highlands which is focused on delivering a stable economy all year round.
Giving back
‘Partnerships with purpose’ is one of the emerging trends within the UK licensing space – from the museum and heritage sector using consumer products to help fund their work through to organisations like TfL and the Metropolitan Police appointing brand extension agents, there’s lots of activity taking place this year. LSB finds out more.
Below (centre): Ian Wickham, director of Licensing Link Europe, is working on expansion programmes for Football’s Coming Home and North Coast 500.
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ith consumers more socially and environmentally aware than ever before, ‘partnerships with a purpose’ has become a message that the UK licensing industry is thinking about more and more. Last year saw both TfL and the Metropolitan Police appoint agents to help expand the brands, with an amount of the revenue from consumer products being channelled back into the organisations. And the message is also reaching into areas such as providing support for grass roots football and helping to build the Scottish economy. Oliver Stanton, manager of licensing and brand partnerships at TSBA Group, tells LSB: “TSBA is a London based agency and most of us use TfL services every day and we are proud that the profits generated from the Inset: TSBA Group has secured a of TfL deals including a high licensing programme will number profile partnership with adidas. enable it to reinvest in the transport network to keep the city moving.” Since coming on board, TSBA has secured a raft of collaborations including a high profile tie-up with adidas, through to apparel with Vetements, interior fabrics, solid gold pendants and publishing deals. It has also worked with brands like Made.com to create a range of furniture and there
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are a number of plans in the works for the next financial year. Oliver adds: “The element of giving back can be both commercially beneficial and genuinely impactful.” Impact is something that Will Stewart, md of The Point.1888, is also looking to make with the brand extension programme for the Metropolitan Police – with the news having already garnered significant press attention. “The Metropolitan Police Service is here to support us and protect us,” Will says. “To generate income through licensing the brand to reinvest in front-line police services, train existing staff and build greater affiliation with, and support for the service, to inspire future generations to join is an incredible feat to achieve. “We are looking for innovative, ambitious companies that realise that they can truly make a difference to the safety of all of us on the streets.” Will hints that the first creative look book covers all aspects of apparel, with a likely first launch in kidswear. In addition, a partner for toys and games has been signed, while The Point.1888 has begun initial development across all core areas of homeware. Giftware is also a possibility, while conversations with 11 partners in FMCG are taking
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BRANDS WITH PURPOSE
Inset: Profits generated from the licensing programme will enable TfL to reinvest in the transport network. Below: Will Stewart and The Point.1888 are considering a number of categories for the Metropolitan Police. Bottom: The British Museum’s licensing programme enjoyed a strong 2018, says Craig Bendle.
place and limited edition fashion accessories should launch pre-Christmas. From bobbies on the beat, to players on the pitch, and the aim is to develop Football’s Coming Home 1848 into a brand that can genuinely benefit the grass roots of the game. Alfred Hoffman, md of Macfarlan Group, says: “There is a multi-strand strategy in place which is being led by a streaming service that will bring lower league and amateur football to the screen. This is about truly delivering a platform to view grass roots football to support your local clubs, supported by advertising revenues.” Ian Wickham, director of Licensing Link Europe – the agency handling the brand in the UK – continues: “A proportion of these advertising revenues will be ploughed back into the clubs who’s games are screened, helping them to fund and build out their grass roots programmes, facilities, training etc and elevate the awareness and commercial support of these tiers here in the UK. It is really important that we have the partners who share our vision to deliver a grass roots programme back to the true football fan.” Licensing Link Europe is also working with North Coast 500 – a route through Scotland’s North Highlands which has been reviewed as the
number one touring route in the world, with global reach numbers standing at 7bn+ after just three and a half years. Tom Campbell, md of North Coast 500, explains the company ethos: “We are focused on delivering a stable economy all year round rather than just for certain months of the year. This is about creating jobs, business development, sustainability and improving facilities for the region.” Core categories will include the likes of tabletop publishing, outdoor apparel, accessories, luggage – products and brands that you associate with the exploration and adventure. So what else can the UK licensing industry do in terms of ‘giving back’ and should we be more aware in general? Ian concludes: “The industry should be conscious of profit with purpose and use that as a means of empowering others to be profitable, sustainable and create opportunities.”
Best of British One of the most well known examples of ‘brands giving back’ is the museum sector. Craig Bendle, manager of merchandise licensing at the British Museum, explains: “Being a living and working museum, funds are required to ensure that the collection is well looked after through its curatorial services and that it is able to share the collection with the world, as well as to continue to build it so that it remains relevant and up to date.” The British Museum enjoyed a strong year in 2018 for its licensing programme, with rapid developments seen in the China market in particular. Craig expands: “The estimated retail sales value of British Museum licensed products sold in China in 2018 is on its path to reach US$35m and nearly 500 skus of licensed products have already been developed and launched in China.” And Craig believes that they are only scratching the surface of the Museum’s potential in licensing, with plans including growing the licensee base across categories and territories. LICENSING SOURCE BOOK EUROPE 2019
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CLARKS & NATIONAL GEOGRAPHIC
Clarks is taking great strides in the world of licensing thanks to a recent tie-up with National Geographic, which brings eco-credentials, new materials and pure animal magnetism to a wider audience. LSB finds out more.
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Above: An advert fanfaring Clarks’ new range.
Best foot forward W
hen it came to exploring how to tap into new audiences and how to reach customers on a different level, there could be few organisations that had so much in common as National Geographic and Clarks. “The appeal for us is less around licensing per se and more around the power of global brands when they work together,” explains Clarks’ category director, Rosie McKissock. “How does that allow you to talk to new audiences, create new products, drive innovation. I think often the most powerful relationships are when there is genuine collaboration between brands - and licensing is Above: The first collection to launch is inspired by The Photo Ark, says National Geographic’s Helena. Inset: An adult Tiger Desert boot.
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just one mechanism for making that possible.” National Geographic’s director of UK licensing, Helena Mansell-Stopher outlines that the first collection to launch is inspired by The Photo Ark – a collection of beautiful photography of animals by photographer Joel Saltore, who takes pictures of endangered species in zoos from bugs to big cats. But how does this photography translate into shoes? The 26 styles of shoes are inspired by species in the Ark that use biomimicry to blend with their surroundings and reveal themselves in different lighting and environments, from the original National Geographic desert boot in Jaguar and Tiger finish, through to kids first walkers inspired by the Poison Dart Frog and Golden Pheasant. They also have a strong eco-stance, which is why the official consumer launch is on April 22 - World Earth Day. The benefits of the partnership operate on two levels according to Rosie: “It has inspired some incredible products we might never have made alone, but it also offers some great USPs in terms
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CLARKS & NATIONAL GEOGRAPHIC
Left: Vivid blue colourings adorn this shoe inspired by the Spotted Filefish. Below centre: Clarks’ Rosie McKissock.
of messaging. On the one hand it gives us permission to talk about topics like sustainability with real authenticity, but it also acts as an amplifier for some of the messages that position the Clarks Kids brand around curiosity, hope and discovery.” With that in mind, of the 26 styles, 16 are made from 100% recycled plastic bottles and all of the packaging is made using 95% recycled materials and printed with soya bean ink. In addition, the messaging about the wider environment is incredibly strong. The National Geographic Photo Ark uses the power of photography to inspire people to help save species at risk before it’s too late and each pair of shoes bears Joel’s hashtag #savetogether. The packaging and swing tags will bear photography and ‘did you know’ facts about the animals, but this will also be replicated at point of sale. “The shoe plinths will tell stories about the animals and each one will have a QR code which you can scan to learn more about the animal,” adds Helena. “There will even be an app which you can download for free with animal related games where, for example, as you hover a tablet over the player’s feet, they turn into the feet of the animal as you play the game.” Rosie is incredibly proud of how so much of the innovation work on this project is connected to materials. “We’ve used it as a platform to introduce canvases that use recycled plastic content, as well as exploring materials that
respond to light - inspired by biomimicry and the way animals survive in their environments,” she says. “It’s all underpinned by the idea of discovery - so every product has a bit of a story and secret features that the consumer will discover.” As for the launch, Rosie promises that it will also have a twist: “We’ve been working closely with the National Geographic team to build a plan that optimises both Clarks and National Geographic channels. Using the Photo Ark as the backdrop allows our message to be quite focused and clear. Along with traditional assets we’re keen to find ways to engage consumers with the brands and the Photo Ark mission so we’ve been exploring games and more interactive tools too.” The team are already in planning for the 2020 launch with details still firmly under wraps, although Helena reveals that it will look at children and explorers. Right: Based on the African Leopard, this high top is very on-trend.
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STATE OF THE NATION: ART & DESIGN
Image conscious
Inset: The new-look Surtex show is expected to be a hive of activity as always when it opens in New York in early February.
The art and design licensing arena is growing bigger with a broader range of product opportunities than ever before. LSB rounds up some of the latest news from the sector.
All change at Surtex Things are shaping up for the ‘revamped and reenergised’ Surtex show, taking place at New York City’s Javits Centre. Surtex, which will run from February 3-6, is now located alongside the National Stationery Show and the NY Now winter market, with the idea behind this major layout change being that visitors can now access hundreds of exhibitors across all three events with just one trade show badge.
The future’s Bright for Courtney 2019 is shaping up to be another exciting year for The Bright Agency with the recent launch of its in-house Film and TV division. Heading up the new venture is senior creative executive Courtney Arumugam, who will work alongside Bright’s board member Richard Scrivener, and who comes to the role having previously worked at Mattel Creations. The idea is to work with broadcasters on projects ranging from one-off seasonal specials to episodic series, inspired by titles from Bright’s library of bestselling authors and illustrators. “Bright’s collection of books is incredible, I’m so lucky to be able to work with them,” Courtney told LSB. “The strength of their portfolio is such that they needed a dedicated person to build links between the books and the broadcasters and get them translated onto the big and small screen. “Since launching the division my first major job has been to go through our physical library of works to see what characters and worlds could live
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Surtex, which has been running for 33 years, is one of the primary sourcing events in the art and design licensing calendar for potential retailers, manufacturers and licensees looking to collaborate with artists and creatives on everything from home textiles to beauty product ranges and ‘trend services.’ “This is a very exciting time for Surtex exhibitors whose original designs and illustrations will be seen by attendees earlier in the production cycle with the new February show dates,” Sandra Kehoe, exhibitor marketing manager for organisers Emerald Expositions told LSB. “Co-locating the show with NY Now will provide Surtex artists and designers the opportunity to showcase their work to an even broader audience of design and licensing industry professionals – including fashion industry attendees in the city for fashion week and seeking to source original patterns and designs.” elsewhere off the page. The screen licensing opportunities we could be branching into are huge. “And such is the current demand for quality content in this field that the sky really is the limit for Bright – with everything from popular character led pieces to beautiful hand-drawn illustrations. “Plus we’re also thinking about associated licensed product tie-ins but in a way that’s very high quality and maintains the integrity of the works.” Courtney says she is already in the process of signing Bright’s Film and TV Division’s first deals. “I’ve been particularly focused on David Litchfield’s beautiful book, The Bear and the Piano, the second in the series, The Bear, the Piano, the Dog and the Fiddle, and a third book that’s in the pipeline. These could easily make a great package and a wonderful seasonal standalone special for television, in the same vein as The Snowman.”
www.thebrightagency.com/uk Above: The Bear and the Piano by David Litchfield is just one of the children’s books that The Bright Agency is looking to licence for broadcast, says Courtney.
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STATE OF THE NATION: ART & DESIGN
New exhibitors at the show will include the AGO art gallery of Ontario, Oak Print Design and Inspire Art Licensing. Noted ‘veterans’ returning to Surtex will include Design Works International, World Art Group and MHS Licensing. Marty Segelbaum, president of MHS, said: “We’re expecting big things from the revamped and reenergised show and are thrilled to be featuring new artwork from our already successful artists as well new artists now earlier in the year and to a broader audience.” www.surtex.com
V&A is all about the experience
Things are blooming at Iris It’s been a hectic few months at licensing agency This is Iris, where the agents’ motto is being passionate about all things creative. First up is a new partnership with the Wiseartwork Collection. Alfred John Wise, who died in 1985, was a prolific artist in his lifetime, producing more than a thousand watercolour paintings of plants and flowers while living at Surrey’s RHS Wisley. Wiseartwork was set up in 2014 by his sole surviving great niece, and This is Iris is now looking to develop product ranges showcasing his stunning botanical collection with licensing partners. New deals are expected to be announced in time for Spring Fair. Another late artist Beryl Cook is having her work reproduced as a range of lightweight security cards. New licensee Myne Cards is behind the range which blocks credit card fraud by customers simply popping one into their purse or wallet. Irish Linen company Samuel Lamont & Sons is also working with Beryl’s portfolio, alongside the work of another of Iris’ artists, Ailsa Black, and is set to launch a range of home items including bags, oven gloves, towels and aprons. Plus Scottish painter Alisa’s bold and humorous art has also seen her scoop Best Charity Calendar at the UK Calendar Awards with her RSPB family planner. www.thisisiris.uk
The V&A has branched out in a new direction with the opening of its first experience-based stores in China. Working alongside Museums & Galleries, the V&A’s licensing partner in Greater China, and the lifestyle and retail brand Alfilo Brands, the world-famous creative institution now has a physical presence in Shanghai’s Grand Town and Xintiandi Plaza, two of the city’s most popular destinations for shopping and leisure. The glamorous grand opening for both was held during the 1920s and 1930s. Art Deco runs through on December 7, and was attended by Lisa Zhang, three main categories in the stores – promotion co-founder and senior partner of Alfilo Brands, posters, furniture and fashion Lauren Sizeland, head of illustrations, and there are business development and also licensed products licensing at the V&A and available inspired by the Matthew Knowles, area V&A’s extensive archive of director of East China at the Art Deco artefacts. British Council. “One of the founding The theme for both pop-up missions of the V&A was to stores is Art Deco, drawing Inset: The theme for both V&A pop-up stores is Art Deco. make art available to all,” said inspiration from the museum’s Lauren Sizeland. “These stores will make our recent exhibition Ocean Liners: Speed & Style, collection accessible to a new audience.” which celebrated the ‘golden age of ocean travel’
Triple the success for Jehane Artists’ agency Jehane is celebrating huge licensing success with its latest three signings. First up is illustrator Katherine Quinn who has grown her Instagram following to an impressive 30,000 and is currently working on two children’s books. Katherine has exhibited her work in galleries across her native New Zealand and works in both traditional and digital illustration. One of her pieces will also be going into Waterstones as a diary for 2020. Another new signing causing excitement at the agency is illustrator Helen Ahpornsiri who creates highly unusual images using only real flowers, petals, stems and leaves. “These are pressed as part of a six-week process but look as if they have been created digitally,” said artist and agent Jehane Boden Spiers. “There is a huge amount of interest in Helen’s work and her book A Year in the World has to date been translated into 15 languages. Helen also has an amazing 70,000 followers on Instagram.” Finally illustrator and surface pattern artist Tracey English is also doing big licensing business after signing a three-year calendar deal for a line called Sweet Treats with American company Sellers Publishing, as well as another deal with Above: Tracey English and Katherine Quinn are two of art licensing agency Jehane’s most recent signings. Clothworks quilting company. LICENSING SOURCE BOOK EUROPE 2019
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STATE OF THE NATION: SPORTS
Another sporting year has flown by and the successes on the pitch are too numerous to mention. Things bode well off the pitch as well, with a record number of sporting exhibitors at Brand Licensing Europe and a host of new sports and manufacturers entering the licensing arena. LSB picks out some of those to watch out for. Inset: Officially Spurs.
This sporting life MotoGP makes time for Tissot MotoGP has announced a new collection of watches from its Official Timekeeper, Tissot. The 2019 Collection will pay tribute to the aesthetic and technical detailing of the motorbikes themselves, incorporating design characteristics that evoke all the excitement of race day. The Tissot T-Race MotoGP Automatic 2019 Limited Edition has some pieces made of carbon fibre and is Above: Tissot bringing race as robust and appealing as the bikes day excitement to its watches. themselves. The Tissot T-Race MotoGP Quartz 2019 Limited Edition also nods to the powerful motorbikes with its features incorporating the belt of an engine and resistant rubber. Other watches reflect the style of the riders they are named after, including the Tissot TRace MotoGP Jorge Lorenzo 2019 Limited Edition crafted from the five time world champions favourite colours - steel and PVD black. François Thiébaud, Tissot president, said: “Tissot is proud of its partnership with MotoGP. The sport matches perfectly with the brand’s values such as
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New Era for Tottenham Hotspur Tottenham Hotspur has announced a multi-year agreement with international headwear brand, New Era. The deal sees New Era become the club’s official headwear licensee producing dual-branded headwear for its global fanbase, across online and in-store retail channels, as well as Spurs retail outlets including the retail store within the Tottenham Experience at the new stadium. The collection will also be available through New Era online and in-store. The collection will feature a number of headwear silhouettes including the 9FIFTY snapback, 9FORTY adjustable and knits. Gary Jacobson, brand licensing manager at Tottenham Hotspur, said: “We are delighted to welcome New Era to our global licensing programme. Working with such a well-respected and recognised brand allows Spurs fans around the world access to New Era’s fantastic range of headwear.” Paul Gils, vice president EMEA at New Era, added: “Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the club.”
precision, technology and innovation.” Carmelo Ezpeleta, Dorna Sports chief executive officer, added: “Tissot is one of our most valued partners and we're proud to now be enjoying our second decade working with them. Timing is the heartbeat of MotoGP - where mere thousandths can separate rivals at the line - and Tissot mirror our commitment to excellence and precision to perfection. We're delighted to reveal another new collection together celebrating our shared passion."
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STATE OF THE NATION: SPORTS
Ascot continues at a gallop Building on the success of its licensing programme since its launch with IMG in June 2017, Ascot Racecourse is further expanding its licensee portfolio with several new partners signed to launch in 2019. British brand T.M. Lewin will be debuting a co-branded collection of men’s formalwear, joining Karen Millen and Links of London, which will be continuing their highly successful partnerships with the renowned racecourse. All inspired by the flagship race meeting Royal Ascot, the collections will be available from partners’ online and standalone stores and select pieces will be sold on-site at the Ascot Shop store, managed by IMG. The 305 year old racecourse’s existing licensing programme also includes Christy towels, Christys’ Hats, Tisserand Aromatherapy wellbeing products and more.
Inset: New partners for Ascot. Bottom: Illustrious history.
ß
Inset: Serving an Italian passion.
NBA open in Milan The National Basketball Association and Milanbased EPI opened the first NBA Store in Europe during the 2018-19 NBA season. Located in Milan, the store will provide fans in Italy and visitors from across Europe access to an extensive range of official NBA merchandise and memorabilia including exclusive NBA products, apparel, jerseys, footwear, sporting goods, toys and collectables. The NBA opened its newest flagship NBA Store in New York in December 2015 and recently opened an NBA Store in Doha, marking the first of its kind in the Middle East. The Milan store adds to the 300+ international NBA branded retail stores and attractions, serving as the league’s official experiences for fans around the world.
Signature marks sporting triumphs As the sporting year reached its conclusion, Signature Gifts was busy updating its Mirror licensed sports newspaper books to include new chapters. In Formula One, Lewis Hamilton became the joint second most successful driver of all time when he claimed his fifth world title at the Mexican Grand Prix; Anthony Joshua continued his impressive world title reign with a convincing victory over Alexander Povetkin in late September; and in Rugby League, another exhilarating season ended with Wigan Warriors overcoming Wakefield to win the Grand Final. All of the highlights can be found inside their respective newspaper book, which will appear alongside momentous occasions from throughout history. Fans of the big sports across the pond will have something to cheer about, too, with Signature’s updated Major League Baseball and NFL newspaper books which will include the highlights from 2018 seasons. The newspaper books are A3 in size and can be embossed with the recipient’s name on the front cover and include a personalised greeting on the opening page.
LICENSING SOURCE BOOK EUROPE 2019
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THE LIONESSES LICENSING PLANS
Ready to roar Summer 2018, that blisteringly hot summer, resplendent with Kieran Trippier free-kicks, Harry Maguire riding an inflatable unicorn and England ‘finally’ winning a penalty shoot-out. But, time moves quickly in the world of football and that was then, but this is now. The FA is readying itself for FIFA Women’s World Cup 2019 in France, where the Lionesses head into the tournament as one of the favourites under the stewardship of Phil Neville. LSB sat in the dugout with The FA’s Damian Treece to talk licensing tactics. lLeft: Bespoke Lionesses hub from Fanatics.
F
urther to the ambition for consistent success on a global stage, the growth of the Women’s and Girl’s game is a central theme of The FA’s strategy of doubling both participation and fan base. “Alongside these respective growth pillars, The FA is developing and activating a number of key strategic partnerships and licensing deals to build visibility and engagement around the Lionesses,” says Damian Treece, licensing partnerships manager at The FA. For the first time, The FA is launching a Lionesses Supporters Club, giving fans early access to Lionesses news, ticket information, exclusive competitions and player content. Allied to this, and in collaboration with the new FA retailer
The FA FRANCE AN WWC 2019
This sketch not to be reproduced without the pe ermission of Brecrest Fashion, Aquatite House, Mab bgate, Leeds LS9 7DR
fa s hio n
Designed
by Lee M age
partner Fanatics, the England online store now has a Lionesses bespoke hub where player kits are available for the current squad. Brecrest will be producing a range of Lionesses babywear that will be landing in retail in time for World Cup kick-off. Damian notes the importance of this, saying: “Babywear and infant apparel is a key target category for us to build, allowing it to engage with the key gifting market and broaden its reach across demographics and the family unit.” In the toy world, a Lionesses liveried version of Subbuteo will also be in market, courtesy of Eleven Force. Lastly, The FA will also be working closely with the team at Panini to deliver thousands of stickers and collectables into the hands of young football fans across the UK. “As a partner, Panini forms a key part of The FA’s engagement strategy and their event sampling and roadshows are perfect touchpoints with both the team and young fans,” observes Damian. Looking a little further ahead, Damian teases that there is more. “We’re currently deep in negotiations with another number of other potential partners who we will be announcing closer to the start of the tournament, but from behind the curtain of embargoes there are some truly exciting developments to come.” Left: A key category for the FA. LICENSING SOURCE BOOK EUROPE 2019
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THE OPEN & TSBA Inset: The most international of championships. Right: The R&A’s Jenny Brown. Below: Vintage Lyle and Scott. Below right: Hugo Boss, outfitter to The Open.
Teeing off The Open is golf’s original and most international major championship and organiser, The R&A, has announced a partnership with brand agency TSBA to develop a licensing programme around the tournament. With the 148th Open set for Portrush in Northern Ireland in the summer, LSB chatted to Jenny Brown at The R&A to see what clubs are in the licensing golf bag. “Licensing is seen as a key vehicle to attract new fans to the sport through brand partnerships, as well as a means of re-affirming the core values of The Open brand with existing fans, on a global platform, 365 days a year,” says Jenny Brown, head of retail, merchandise and licensing at The R&A. Jenny explains that TSBA has been appointed as The R&A’s licensing agent, looking after the bulk of business globally, apart from Japan and Korea, which will continue to be represented by IMG. The R&A is looking to work in a much more dynamic, aligned way on its licensing programme. “TSBA understand what the licensing market wants and has the know-how to bridge the gap with the Millennials and Gen X. With their guidance, we hope to make golf more accessible, appealing and inclusive to new audiences,” says Jenny. The licensing agreement covers The Open, Golf’s Original Championship which has qualifying events all year round leading up to the event in July. The R&A is very much looking to the longer term benefits of licensing, with the 150th Open Championship taking place at The Home of Golf, in St Andrews in 2021. It is working on a business plan with TSBA which will be complete by the end of March 2019, focusing on having product in the market place ahead of the 150th anniversary in 2021. Within this, the key territories are UK, China and the US with a focus on digital, experiential and strategic brand collaborations across multiple
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product categories. Underpinning the licensing programme is The R&A’s purpose to make golf more accessible, appealing and inclusive. “We would like potential partners to work with us collaboratively on innovative product for The Open to ensure we can inspire people through golf,” explains Jenny. TSBA will be helped by the fact that The Open already has a number of core licensing partners in place. Hugo Boss is official outfitter of The Open and has done a great job in promoting specific Open product across its global retail channels. Lyle and Scott is a licensee which has focused on a knitwear capsule inspired by The Open - many Champion Golfers wore Lyle and Scott back in the day and these vintage designs have inspired a modern twist on today’s product. Footjoy is the official golf shoe licensee and, in Korea, Beanpole has developed a lifestyle collection inspired by The Open which is sold in the best department stores across South Korea. “Digital, gaming, collaborations, as well as toys and games, gifts and collectables are all categories which we are targeting,” says Jenny. It’s going to be a truly memorable 150th Open from a licensing perspective.
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THE ROAD TO TOKYO 2020
Team games
Inset: Heart of the success. Below: Excitement is growing.
London 2012 and Rio 2016 showed the success of Team GB. Not only on the field of play, but off it as well. With the next Olympics set for Tokyo in 2020, LSB chatted to Team GB’s Paul Ellis about his plans to build on this success and the appointment of The Point.1888 to help deliver it. “The Olympic Games continues to be a huge proposition. The largest sporting spectacle in the world. It really has no rival,” admits head of licensing and retail at Team GB, Paul Ellis. “Recent research shows that we are the most popular sports team in the country and the most loved entity behind only the NHS and that’s something we’re incredibly proud of.” Attention is firmly set on Tokyo 2020. Team GB expects to be one of the biggest teams and, having finished second at Rio 2016 behind only Team USA, expectations will undoubtedly be high. “The ability for us to continue competing as part of the world’s elite means we need a commercial programme to match and that includes our licensing and retail programme,” continues Paul. Team GB is a privately funded organisation and all the money earned is reinvested to take teams to Olympic Games and Olympic Winter Games. Paul adds: “As such, our partners play a critical role in our journey to a Games and without them we would simply not to be able to deliver the same quality to the athletes.” At the heart of the success are the fans who follow Team GB. Research shows a very even split of male/female, across all four home nations and ages, too, which gives a great audience to talk to. “This matches the diverse array of athletes that represent Team GB but we also want to ensure from a licensing/retail point of view, we have an offering
that matches our demographic,” says Paul. “This audience is undoubtedly an appeal to our partners and you find that we share a philosophy of what we hope to deliver to our customers: more choice and more opportunities to engage with us.” Fans want to engage with and Team GB want to respond, have a dialogue. “Not just during peak times, but all year round and our ambitious licensing programme allows us to do this.” Paul continues: “What Games time always does show is that there is a desire for Team GB product, but we also see that this doesn’t diminish outside Games time and if the product is there people remain interested.” An important step in building this offer was the re-launch of the Team GB shop. “Categories such as sports equipment, FMCG, gifting and health and fitness present good examples of new opportunities, as well as opportunities to grow areas such as character development with Pride the Lion remaining a firm favourite.” Team GB is working closely with The Point.1888. “As an organisation, we always strive to be innovative and at the forefront of whatever we do, and that shared ambition was certainly something that appealed to us about The Point.1888 team,” explains Paul. “As we look ahead to Tokyo 2020, we know the excitement and anticipation is going to start growing among fans, and that’s certainly replicated among us as a team as we look to deliver an exciting vision for our new Team GB licensing range.” LICENSING SOURCE BOOK EUROPE 2019
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BRAND FOCUS: NFLPA
As the NFL continues to grow its reach across an increasing fan base here in the UK, the official body that represents all 2,000+ active NFL players across the League, The NFL Players Association is looking to extend the group player licensing programme. LSB chatted to Sophie Booth, manager of new business at NFLPA’s European licensing agent Brandgenuity, about the plans.
Inset: Play the game with Madden.
Playing to win T
he NFLPA and the NFL are tied together by the bond of the players. Both entities have the players at their heart and, of course, the game would not exist without them. Sophie is keen to point out that the PA is multi-faceted, taking on numerous roles, from acting as the players’ union to leading the charge on all group player licensing and marketing deal negotiations, including many player Above: Brandgenuity’s activations and Sophie Booth. Below: Nike is the endorsements. on-field kit provider for the NFL. “Through a licensing lens, there are a variety of global deals that fuse the League and the Players Association together,” says Sophie. Nike, the on-field kit provider for the NFL, bears both sets of IP by way of the club logos and NFL shield (via the league licence), as well as the full set of player names and numbers (via the NFLPA licence). In addition, Electronic
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Arts - which produces and distributes the Madden franchise - utilises a huge proportion of player IP to engineer the game from the name, number and likeness, to player data stats that inform the strengths and capabilities for each individual player. Each of these players are also depicted in the kit for the team to whom they belong, thus utilising the NFL IP set as well. On such a strong base, Sophie recognises the opportunity for NFL players outside of America. “The growth of popularity in the NFL over the past five years has been phenomenal with the real country-specific hotspots being the UK and Germany.” Players have become household names in their own right, with many seizing the opportunity to build their own personal brands in this territory outside of the London Games platform in a 365day, year-round capacity. “The London Games are a fantastic buzz point in the UK calendar which allows thousands of European fans to engage with the sport personally each year,” continues Sophie. Since 2007, over 1,500 NFL athletes have played in this territory with many having played more than once, so educating the local fanbase and
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BRAND FOCUS: NFLPA
Left: Melvin Gordon backpack. Below: Marshawn Lynch showcased his fashion brand, Beastmode, in a popup shop in Selfridges last year.
building presence and awareness for the players. Sophie thinks that with so much growth in fan engagement, interest and excitement around the NFL, the players are the next step for many new fans getting involved with the sport. “The players are socially and digitally savvy, with huge personal followings on their multiple social media platforms allowing them to connect personally with their audience, so creating a unique connection between fan and athlete.” In addition to Nike and EA, there are a number of core partners for NFLPA including Fanatics, the master apparel and hardlines licensee and official NFL Store Europe provider. Completing the team sheet are Outerstuff (children’s apparel and onfield partner), Panini (trading card), Sprayground (backpack), Funko (vinyl collectables), Forever Collectibles (hardlines and novelty apparel) and its direct to consumer website, www.foco.com, providing player product available for the true fan. New for this year, Winning Moves has been signed as a licensee and will be launching a player card game in autumn/winter 2019, while a new lifestyle apparel licensee is expected to be signed imminently with products launching in the GAS region as soon as spring/summer 2019. Sophie is quick to point out that part of the success of the PA is the willingness of players to take part in an array of activations across the various markets. “Player activations in the UK
generally derive from two different routes: player driven, and licensee-partner activation,” she says. For example, in October last year, Marshawn Lynch showcased his fashion brand Beastmode in a pop-up shop in Selfridges. In addition, the hottest Rookie in the league right now, Saquon Barkley, met with leading UK sports content YouTube vloggers XO, to discuss what it’s like to play in the NFL, his journey so far and how he uses Madden to improve his game on field. Reiterating the point, Sophie emphasises the opportunity for the UK market: “We select our licensing partners very carefully. Longevity and a willingness to try something new is key and a base understanding of the sport is an added bonus, although of course, we are more than happy to help educate you along the way.” In this respect, Sophie sees gaps in a number of product categories. “There is a big opportunity in the headwear space for one and we’re always looking for new collaboration partners with global potential,” she explains. Toy partners for plush and plastics will be key, as will be a flag football licensee to own the business both on the equipment and apparel side globally. Lastly, and tapping into the growth of the brand experience category, the NFLPA is actively prospecting camp providers which would leverage real life NFL player experiences and knowledge into their curriculums. LICENSING SOURCE BOOK EUROPE 2019
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Northern Light Fund 2019 Charity Quiz Night Tickets Thursday 21st March 2019 at 7pm Hotel Football, Old Trafford
Hotel Football has lots of areas for meetings and a discounted room rate of £105 B&B(single occupancy) or £115 B&B (double occupancy) available on a first come first served basis Please quote code: THEL2103 Other suggested accommodation: Premier Inn, Old Trafford (premierinn.com) The Copthorne (milleniumhotels.com) The Lowry (enquiries@thelowryhotel.com) Hilton Garden Inn, Emirates, Old Trafford Tickets are £55 per person, includes food (menu to follow on booking)
Your name (Maximum 10 people per team)
Team name Company name Address Telephone
Signature
Date
Number of teams Number of tickets £55 each Signature
Date
I enclose a cheque made to The Light Fund for £ We also accept BACS payment, please when sending the remittance put your name and company details and ‘NORTHERN QUIZ’ as a reference. Please email jo@dreamtexltd.com to confirm numbers. BACS details as follows: Account name: The Light Fund
Account number: 50068357
Sort code: 20 96 89
Please send or email the form to: Jo Duckworth, Dreamtex Ltd, The Wap Building, Dark Lane Whittle-le-Woods, Chorley, PR6 8AE Email: Jo@dreamtexltd.com Tel: 0844 499 8465
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LICENSORS
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Licensors
LICENSING SOURCE BOOK EUROPE 2019
LICENSORS
Licensors are the owners or the owners’ agents of intellectual property rights and as such, might be film companies, broadcasters, publishers, TV production houses, sporting bodies, fashion houses, fmcg manufacturers, licensing agencies etc. In the following pages, licensors have showcased some of their properties with some relevant information to help you research existing offerings and to look at what’s coming up in the near future. The licensors are hoping to attract licensees, retailers and promotional partners who can contribute to the effort surrounding a licensing campaign and, hopefully, also benefit from it.
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• Cartoon Network was the #1 Kids Pay TV channel of 2018 • Season 3 launching in January 2019 • The Rustbucket Playset was the No 1 product within the Action Figures sub category of Playsets & Accessories (Nov 18 YTD) • 3 Ben 10 Role Play products feature within the top 10 Action Figure sub category of Role Play (Nov 18!8 YTD) •
IT’S HERO TIME ! 107
etwork.
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English language book from Rizzoli available worldwide New puzzles launch in the US with partner Cobble Hill for 2019, through US agent Spotlight Existing products include dated stationery, calendars, greeting cards, a colouring book from Penguin and social stationery, with further categories in discussion Marks and Spencer continues to be a long term partner of 32 years, with the range consistently featuring in the top sellers across licensed and nonlicensed ranges Ongoing deliveries of new creative assets
www.countrydiary.co.uk Floor 6, 4 Pancras Square, London, NC1 4AG Tel: +44 (0)203 878 4352 UK licensing enquiries contact - rachel.clarke@copyrights.co.uk The Country Diary of an Edwardian Lady™ Š Rowena Stott (Designs) Ltd and Lilytig Ltd 2019
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Property: Licensor:
Discovery Adventures Discovery Consumer Products
™
Helen Panayiotou, Manager, EMEA m: +44 (0) 7741 148 307 e: helen_panayiotou@discovery.com Ian Woods, SVP International Consumer Products m: +44 (0) 7771 377 248 e: ian_woods@discovery.com
FOUR WORDS. ENDLESS POSSIBILITIES.
© 2019 DCL
Inspired by over 30 years of storytelling, at Discovery we think there’s always more to know, explore and experience: life is about collecting moments, not things. Because every moment, insight and experience makes us grow.
Follow us:
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Property: Licensor:
Eurosport Discovery Consumer Products Charlotte Payne, Senior Sales & Marketing Manager m: +44 (0) 7769 143 233 e: charlotte_payne@discovery.com
Follow us:
Ian Woods, SVP International Consumer Products m: +44 (0) 7771 377 248 e: ian_woods@discovery.com
Reaching 236M homes across 94 countries, Eurosport remains the No.1 Sport Destination in Europe, connecting fans & families with the greatest sports events on the planet. Now home to the Olympic Games for the next decade, Eurosport continues to push boundaries and bring fans closer to their local heroes through year-long storytelling. With over 56M unique users a month online, fans can now watch anytime, anywhere & on any device. Check out our new shop www.eurosportshop.com
Š 2019 DCL
Eurosport News
Eurosport Player
Eurosport Livescore
Eurosport VR
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emojiŽ is a registered trademark of the emoji company GmbH. Š 2015-2019 emoji company GmbH.
e motional. m ulticultural. o fficial. j oyful. i conic. Welcome to the emoji company. We are the creator of one of the most expressive and influential lifestyle brands in the world. We are the exclusive rights owner of the registered emoji® trademark in up to 30 classes and in more than 100 countries around the globe. Our company developed and owns the world’s largest library of icons protected under applicable copyright laws and available for licensing, merchandising, for promotions, events, for marketing and advertisement campaigns. You can learn more about us on our Corporate Site or get in touch with us or one of our representing regional agents. • emoji® is a globally protected and registered trademark (100+ countries) • Successful established campaigns with over 700 noteworthy licensees • 17.000+ copyrighted emoji® brand icons available for worldwide licensing • emoji company is amongst the Top 150 Licensors worldwide (Pos. 71 in 2017) • Individual emoji® brand icon design upon customer inquiry
For licensing please contact:
For more information visit:
licensing@emoji.com
www.emoji.com
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2019
Celebrating
years of
Recognising the 20th year of this modern classic, written by Julia Donaldson and illustrated by Axel Scheffler, we will be launching a range of limited edition product and brand activations.
www.magiclightpictures.com
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NEW!
For BBC One Christmas 2019 Get in touch with Magic Light for licensing opportunities licensing@magiclightpictures.com
Š 2003 J Donaldson/A Scheffler. Licensed by Magic Light Pictures Ltd. 000-000_LSB_Spring_2019.indd 101
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Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: licensing@walker.co.uk • t: 020 7396 0909 • www.walker.co.uk
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Be inspired by the past to create product for today Historic Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. Famous around the globe, these palaces attract over 4 million visitors a year and include a UNESCO world heritage site. Our licensees have access to Britain’s rich royal history with inspiration taken from the best designers, craftsmen and architects of their day; Peter Paul Rubens, Jean Tijou, Christopher Wren and William Kent to name but a few‌
To find out more about how your licensing programme can benefit from the scope of inspiration our palaces have to offer please contact: Email: Licensing.hrp.org.uk Tel: 0203 166 6844
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Celebrating 55 years in October 2019, The Magic Roundabout is the must have retro property for 2019. Officially ranked by the BBC in the Top 20 children’s properties of all time, the Magic Roundabout’s enduring characters are as compelling today as they were when they were first created by Serge Danot and the eponymous Ivor Wood.
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For licensing enquiries please contact Leah Dever at Those Licensing People Ltd. leah@thoselicensingpeople.com 07540079190 Those Licensing People Ltd.
TM
Š Magic Rights Limited 2019. M. Danot all rights reserved.
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! s e i r e S
©P&Co.Ltd
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Movi
es
Theme Parks
Ice Show
tel: +44 (0)203 880 0134 Floor 6, 4 Pancras Square, London, N1C 4AG
UK Licensing Enquiries: rachel.clarke@copyrights.co.uk International Licensing Enquiries: polly.emery@copyrights.co.uk
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• Broadcast in over 180 territories and 40 languages • Over 1,000 licencees across 85 countries • Over 61m official apps downloaded globally • New Peppa Pig World of Play openings in 2019 • New partnership activity throughout 2019 • Fresh pipeline of content until 2023 Property: Peppa Pig Licensor: Entertainment One Contact: UK Sales Katie Rollings International Sales Ami Dieckman North America Sales Joan Grasso
Peppa Pig: Festival Of Fun
UK & AUS CIN EMA RELEASE
SPRING 2019
Email: eOneLicensing@entonegroup.com Website: www.entertainmentone.com
www.peppapig.com OfficialPeppaPig
PeppaPig
theofficialpeppa
OfficialPeppa
Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. All Rights Reserved.
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Based on the popular book series ‘Les Pyjamasques’ by Romuald Racioppo
• Hit success on Disney Junior internationally, now in over 150 territories worldwide • Over 765 licensees globally • Over 52m downloads of the PJ Masks web and gaming apps internationally
Property PJ Masks Licensor Entertainment One Contact : UK Sales - Katie Rollings : International Sales - Ami Dieckman
SERIES
3
: North America Sales - Joan Grasso
HING LAUNC 2019 SPRING
Email : eOneLicensing@entonegroup.com Website : www.eonelicensing.com
www.pjmasks.com OfficialPJMasks
@PJMasks
PJ Masks Official
PJMasks
PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014.
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release of l a b lo g e h ft he start o t s e live-action ring e s r e 9 v 1 e 0 t 2 s y r a M ated fi u, featu h ip c ic a t n ik a P e ly Smith, etectiv D e the eager N ic t O s M u É J K , s film, PO an Reynold nd Bill Nighy. y R g Pokémon in d lu cast inc tanabe a an all-star ewton, with Ken Wa yn N and Kathr
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IN THEATRES MAY 2019
M L m
©2019 ©2019Pokémon Pokémon © ©2019 2019Legendary Legendaryand andWarner WarnerBros. Bros.Entertainment EntertainmentInc. Inc.All AllRights RightsReserved. Reserved.
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Stories have always been at the heart of Penguin. For many years, these stories and characters have lived mainly in books, but now they’re providing magic and wonder for all kinds of different consumer and digital products, TV series, films and live events.
Penguin Ventures was created to explore this brave new world and to bring together our licensing and consumer products business, TV and film production, retail and live event strategies in new ways to tell the world’s favourite stories. Keen to know more about how we can help you tell the complete story? Contact us at penguin.ventures@penguinrandomhouse.co.uk Penguin Ventures Penguin Random House 80 Strand, London WC2R 0RL
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the Fromcers of u prod
• Brand new 52 x 11’ CGI
action comedy adventure
• Target audience: core boys 3-4; broad boys and girls 2-5
• Launching internationally from spring 2019 • In retail from autumn 2019 Property : Licensor :
Ricky Zoom Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email :
eOneLicensing@entonegroup.com
Website : www.entertainmentone.com
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Ricky Zoom © Frog Box & Ent. One UK Ltd 2018
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BEST LITERARY OR DESIGN/ILLUSTRATION LICENSED PROPERTY BEST LICENSED MARKETING COMMUNICATION BEST LICENSED DRESS-UP OR PARTYWARE
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Dreamtopia Episodes are now available on Amazon Prime & Tiny Pop
Dreamhouse Adventures is now available on POP
© 2019 Mattel, Inc.
New for SS2019: Career Dolls
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© 2019 Gullane (Thomas) Limited.© 2019 Mattel, Inc.
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Property Licensing Agent
Treasure X Bulldog licensing Ltd Unit 335, Metal Box Factory, 30 Great Guildford street, SE1 0HS London info@bulldog-licencing.com 020 8325 5455
Treasure X is the hot new boys property from Moose, distributed by Character Options Targeting Boys 5-8 Every Treasure X brick contains 10 levels of adventure and the chance to find real gold! Top Toy for Christmas for Argos, Smyths, Tesco, Dream Toys - Stocking Fillers The range is supported by a 360 degree marketing campaign from Character Options Now available across all major toy retailers Almost 20 million views on the YouTube channel and counting Rolling content of webisodes featuring the hero characters 2019 Toy of the Year Nominee (Action Figure category) Š2018 Moose. All rights reserved.
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Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: licensing@walker.co.uk • t: 020 7396 0909 • www.walker.co.uk
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BOOKING FORM The Brand & Lifestyle Licensing Awards 2019 These annual awards reward excellence in product innovation, brand licensing management as well as retail execution. The 2019 awards will take place during a lunch time ceremony at the luxurious Dorchester Hotel, Park Lane, London. The awards afternoon takes place on Thursday 25 April 2019 where the winners will be announced at a spectacular awards lunch that includes a cocktail reception, lunch, the awards ceremony and entertainment. To confirm your attendance, please carefully complete this booking form and return to Createvents. Allocation of tables are made on a first come first served basis. For table bookings & event logistics: Contact: Clare Davies, 01183 340 085 Email: clare@createvents.co.uk
Please reserve the following:
For entry nominations & sponsorship enquiries: Contact: Ian Hyder, +44 (0) 207 700 6740 Email: ian@max-publishing.co.uk Visit: http://www.thebrandlicensingawards.co.uk Please note that tickets will not be sent out Until payment has been received.
Excl. VAT
Incl. VAT
Table/s of TWELVE (12)
£2,604.00
£3,124.80
Table/s of TEN (10)
£2,170.00
£2,604.00
Single Places
£217.00
£260.40
Please note: price includes drinks reception, three course lunch and celebrity hosted awards ceremony. All other beverages including table wines are additional which are ordered with and charged by the venue directly. Full details in your confirmation email which will be provided following receipt of a signed booking form.
PAYMENT OPTIONS INVOICE ME
Purchase Order #:
CHEQUE
CREDIT CARD
to the sum of £
Please note: ALL INVOICES MUST BE PAID BY RETURN, TICKETS WILL NOT BE SENT UNTIL PAYMENT IS RECEIVED. This means that we can only process bookings that require us to issue invoices until 15 March 2019. For bookings made after this date either a cheque or credit card is required.
Visa
Made payable (Including VAT) to: Max Publishing Ltd Please send to: The Brand & Lifestyle Licensing Awards 2019 c/o Createvents Ltd 450 Brook Drive, Green Park Reading. RG2 6UU
Card No: Valid From:
Cardholder Address: Cardholder Signature:
First Name:
Tel:
Surname:
Twitter:
Position:
Email:
Company:
Signature:
Address:
Date:
Postcode:
CVC: Valid To:
Cardholder:
BOOKING CONTACT INFORMATION
County:
MasterCard Maestro – Issue #
Bookings will be confirmed upon receipt of a completed booking form. By signing this form you authorise Createvents Ltd on behalf of Max Publishing Ltd to proceed with your booking, and you acknowledge and understand the cancellation policy as follows: • Notification of cancellation must be made in writing to: The B&LLA Awards, c/o Createvents Ltd, 450 Brook Drive, Green Park, Reading RG2 6UU • No refund will be made/full payment will be required for Cancellations received after 15 March 2019. • Cancellations received on or before the 15 March 2019 will be accepted and refunds will be given less a 15% administration charge.
Max Publishing Limited will use your information for administrative purposes and analysis. We may share your information with carefully selected third parties. We, or they, may send you details of other goods and services which may be of interest to you. The information may be provided by letter, telephone or other reasonable method of communication. [ ] Please tick this box if you do not want your details to be shared with carefully selected third parties. Max Publishing, United House, North Road, London N7 9DP
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The only awards totally dedicated to award brand and lifestyle licensing The awards are now open for entries. They are free to enter and done so entirely online - deadline for entry is 27th Feb. The 2019 winners will be unveiled on Thursday 25 April 2019 A lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.
For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085.
For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 ianh@max-publishing.co.uk These awards are free to enter. The entering process is online (accessed via the website) and will close 27 Feb 2019
www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk
Northern Light Fund 2019 Charity Quiz Night Tickets Thursday 21st March 2019 at 7pm Hotel Football, Old Trafford
Hotel Football has lots of areas for meetings and a discounted room rate of £105 B&B(single occupancy) or £115 B&B (double occupancy) available on a first come first served basis Please quote code: THEL2103 Other suggested accommodation: Premier Inn, Old Trafford (premierinn.com) The Copthorne (milleniumhotels.com) The Lowry (enquiries@thelowryhotel.com) Hilton Garden Inn, Emirates, Old Trafford Tickets are £55 per person, includes food (menu to follow on booking)
Your name (Maximum 10 people per team)
Team name Company name Address Telephone
Signature
Date
Number of teams Number of tickets £55 each Signature
Date
I enclose a cheque made to The Light Fund for £ We also accept BACS payment, please when sending the remittance put your name and company details and ‘NORTHERN QUIZ’ as a reference. Please email jo@dreamtexltd.com to confirm numbers. BACS details as follows: Account name: The Light Fund
Account number: 50068357
Sort code: 20 96 89
Please send or email the form to: Jo Duckworth, Dreamtex Ltd, The Wap Building, Dark Lane Whittle-le-Woods, Chorley, PR6 8AE Email: Jo@dreamtexltd.com Tel: 0844 499 8465
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LICENSEES
Ă“
Licensees
LICENSING SOURCE BOOK EUROPE 2019
LICENSEES
Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.
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Bags, Toys, Stationery & other licensed merchandise
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Books
P
© 2019 Rovio Entertainment Corporation and Rovio Animation Ltd. Rovio, All Angry Birds logos and characters are trademarks of Rovio Entertainment Corporation and Rovio Animation Ltd. All Rights Reserved. Avengers © 2019 Marvel. Baby Shark © Smart Study Co., Ltd. All Rights Reserved. Pinkfong® Baby Shark™ is a licensed trademark of Smart Study Co., Ltd. Captain Marvel © 2019 Marvel. Dumbo © 2019 Disney Enterprises, Inc. Fingerlings® and all product names, designations and logos are trademarks of WowWee Group Limited. Copyright 2016-2019 WowWee Group Limited. All rights reserved. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2019 The LEGO Group. The Lion King © 2019 Disney Enterprises, Inc. © MGA Entertainment, Inc. L.O.L. SURPRISE! TM is a trademark of MGA in the U.S. and other Countries. All logos, names, characters, likenesses, images, slogans and packaging appearance are the property of MGA. Mary Poppins Returns © 2018 Disney Enterprises, Inc. Match Attax © TOPPS Europe Limited, 2019. All rights reserved. © 2019 Viacom International Inc. All Rights Reserved. NICKELODEON, NELLA THE PRINCESS KNIGHT are trademarks of Viacom International Inc. © 2019 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Shimmer and Shine © 2019 All Rights Reserved. Nickelodeon, trademark of Viacom International Inc. Spies in Disguise™ and © 2019 Twentieth Century Fox Film Corporation. All rights reserved. Property of Fox. Spider-Man Into The Spider-Verse © 2018 Marvel © 2018 SPA & CPII. © 2019 Super Wings™ All Rights Reserved. The Nutcracker And The Four Realms © 2018 Disney Enterprises, Inc. All Rights Reserved. The Secret Life of Pets is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All rights reserved. DreamWorks Trolls © 2018 DreamWorks Animation LLC. All Rights Reserved. TM & © 2019 Ugly Industries Holdings, LLC. All Rights Reserved. Wonder Park TM & © 2019 Paramount Pictures. All Rights Reserved.
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Shark © Smart rademarks of King © 2019 Mary Poppins tional Inc. mer and Shine 2018 SPA & icensing LLC.
Books
Publishing for a new generation
Centum Books 20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. Office: +44 (0)1626 337736 • Fax: +44 (0)1626 334580 • Books@centumbooksltd.co.uk
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Collectable Figures
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Collectable Figures
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Dress-Up
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188 mm
Licensing Source Book January 2019 Fashion Accessories
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Licensing Source Advert DPS_Layout 1 12/01/2017 13:45 Page 1
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View our full range of products at
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198_Listings Section Break.qxp_NEW LSB 2008 GRID 12/01/2019 12:44 Page 198
LISTINGS
Ó
Listings LISTINGS
The following pages contain listings of contributors to The Licensing Source Book.
198
LICENSING SOURCE BOOK EUROPE 2019
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 199
Licensor Listing (of contributors)
Arsenal Football Club
Bulldog Licensing
Emirates Stadium, Chapman House, Queensland Road, London, N7 7AJ
Metal Box Factory, Unit 335, 30 Great Guildford Street, London, SE1 0HS
Tel: +44 207 704 4172 Email: mgilmore@arsenal.co.uk, ntantawy@arsenal.co.uk, lsimpson@arsenal.co.uk Website: www.arsenal.com Contact: Matthew Gilmore - Senior Global Licensing Manager, Nora Tantawy, Leigh Simpson
Tel: 020 8325 5455 Email: info@bulldog-licensing.com Website: www.bulldog-licensing.com Contact: Sophie Yates
Beano Studios
Tel: 0207 693 1124 Email: Tasmyn.knight@turner.com Website: www.cartoonnetwork.co.uk Contact: Tasmyn Knight
185 Fleet Street, London, EC4A 2HS Tel: 020 7400 1071 Email: angeles.blanco@beano.com Website: www.beano.com Contact: Angeles Blanco – Director of UK Licensing
Bravado International Group 4 Pancras Square, London, N1C 4AG Tel: 02039326458 Email: alex.mitchell@bravado.com Website: www.bravado.com Contact: Alex Mitchell
Cartoon Network 16 Great Marlborough Street, London, W1F 7HS
Chelsea FC Stamford Bridge, Fulham Road, London, SW6 1HS Tel: 0207 915 2212 Email: merchandiseshow@chelseafc.com Website: www.chelseafc.com / www.sportsmerchandiseandlicensing show.com Contact: Mark Bell, Grace Rota
LICENSING SOURCE BOOK EUROPE 2019
199
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 200
Licensor Listing (of contributors)
The Copyrights Group
emoji company GmbH
4 Pancras Square, London, N1C 4AG
Necklenbroicher Strasse 52-54, 40667 Meerbusch, Germany
Tel: 02038800134 Email: info@copyrights.co.uk Website: www.copyrights.co.uk Contact: Polly Emery, Rachel Clarke, Franca Bernatavicius
Tel: +49 (0)2132 – 671 99 87 E-mail: info@emoji-company.com Website: www.emoji.com Contact: Marco Hüsges
DHX Media
Entertainment One
One Queen Caroline Street, 2nd Floor, London, W6 9HQ
45 Warren Street, London W1T 6AG
Tel: 020 8563 6100 Email: licensing@dhxmedia.com Website: www.dhxmedia.com Contact: Tom Roe, Commercial Director
Tel: 020 3691 8509 Email: eonelicensing@entonegroup.com Website: www.entertainmentone.com Contact: Rebecca Harvey – SVPGlobal Brand and Marketing, Family & Brands Andrew Carley – EVP Global Licensing, Family & Friends
DRi Licensing 109 Hammersmith Road London W14 0QH Tel: 020 3757 2170 E-mail: info@drilicensing.com Website: www.drilicensing.com Contact: Alicia Davenport
Discovery Inc Discovery House, Building 2, Chiswick Park, London, W4 5YB Tel: 0208 811 3000 E-mail: Ian_woods@discovery.com Website: discoveryconsumerproducts.com Contact: Ian Woods, SVP International Consumer Products
200
LICENSING SOURCE BOOK EUROPE 2019
Historic Royal Palaces Historic Royal Palaces Enterprises Ltd, Retail Department, Apartment 28, Hampton Court Palace, London KT8 9AU Tel: 020 3166 6844 (licensing), 020 3166 6841 (Emma Saunders) Email: licensing@hrp.org.uk, emma.saunders@hrp.org.uk, anna.mcardle@hrp.org.uk Website: www.hrp.org.uk Contact: Emma Saunders – Head of Licensing and Business Development, Anna McArdle – Licensing Executive
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 201
Licensor Listing (of contributors)
IFL Science
Mattel
Kean House, 6 Kean Street, London, WC2B 4AS
Mattel House, Vanwall Business Park, Vanwall Road, Maidenhead, Berkshire, SL6 4UB
Tel: 020 7395 1988 E-mail: mkuprewicz@iflscience.com Website: www.iflscience.com Contact: Michele Kuprewicz
ITV Studios Global Entertainment
Tel no: 01628 500000 Email: licensing.uk@mattel.com Web: www.mattel.com/en-us Contact: Helen Genia
2 Waterhouse Square, 140 Holborn, London, EC1N 2AE
National Geographic
Tel: 02071573000 E-mail: global.kids@itv.com
Tel no: 07973849389 Email: helena.mansellstopher@nationalgeogra phic.com Web: www.nationalgeographic.co.uk – www.nationalgeographickids.com.uk Contact: Helena Mansell-Stopher Director UK Licensing
Website: www.itvstudios.com/merchandise Contact: Anna Viola, Maggy Harris, Steve Green, Christina Lima
10 Hammersmith Grove, London, W6 7AP
Magic Light Pictures 4th Floor, 41-42 Foley Street, London, W1W 7TS Tel: +44 (0)20 7631 1800 Email: licensing@magiclightpictures.com Website: magiclightpictures.com Contact: Daryl Shute - Brand Director Aidan Taylor-Gooby, Licensing Manager Alex Sanson, Marketing Executive Bridie Gibbs, Product Development Executive
Penguin Random House 80 Strand, London, WC2R 0RL Tel: 0207 139 3000 Email: penguin.ventures@penguinrandomhous e.co.uk Website: www.penguinlicensing.com Contact: Anna Metcalfe (Category Manager)
LICENSING SOURCE BOOK EUROPE 2019
201
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 202
Licensor Listing (of contributors)
The Pokemon Company International 3rd Floor Building 10, Chiswick Business Park, 566 Chiswick High Road, London W4 5XS Tel: 0207 381 7000 Email: m.galante@pokemon.com, h.mcqueen@pokemon.com Website: www.pokemon.com Contact: Mathieu Galante
Sutikki UK Club Admin, Heatherden Hall, Pinewood Studios, Iver Heath, Buckinghamshire, SL0 0N Tel: 01753 785777 Email: stephen.gould@sutikki.com Website: www.sutikki.com Contacts: Stephen Gould
Those Licensing People SmileyWorld The Leathermarket, Lafone House, Unit 4.1, 11/13 Weston Street, London SE1 3ER Tel: 020 7378 8231 Email: info@smiley.com (general sales), sales@smiley.com (sales) Website: www.smiley.com Tim Rotter - Deputy MD, Adam Spiniello - Marketing Co-ordinator
Start Licensing 42 Beverley Road, Worcester Park, Surrey, KT4 8LX Tel: 0208 337 7958 - 07776 228454 Website: www.startlicensing.co.uk http://twitter.com/StartLicensing Ian Downes
202
LICENSING SOURCE BOOK EUROPE 2019
The Old Brewery, High Court, Leeds, LS2 7ES Tel: 07540079190 Email: russell@thoselicensingpeople.com, leah@thoselicensingpeople.com, Website: www.thoselicensingpeople.com Contact: Leah Dever (Licensing Manager) Russell Dever (MD)
Walker Books 87 Vauxhall Walk, Lambeth, London SE11 5HJ Tel: 0207 793 0909 Email: Licensing@walker.co.uk Website: walker.co.uk Contact: Pindy O'Brien
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 203
Property Listing (of contributors)
Winning Moves UK
Beach Boys - Bravado International
7 Praed Street, London, W2 1NJ
Group
Tel: 0207 298 9507 Email: claire.simon@winningmoves.co.uk Website: www.winningmoves.co.uk Contact: Claire Simon
Entertainment One
Belly - Bravado International Group Ben & Holly’s Little Kingdom Ben 10 - Cartoon Network Bishop Briggs - Bravado International Group Black Sabbath - Bravado International Group
A
Black Veil Brides - Bravado International
Aardman Animations - Start Licensing
Bleed From Within - Bravado
Adult Swim - Cartoon Network
International Group
Adventure Time - Cartoon Network
Blue Note - Bravado International Group
Alex Aiono - Bravado International
Bob The Builder - Mattel
Group
Boofle - DRi Licensing
Amy Winehouse - Bravado International
Bouffants and Broken Hearts - Start
Group
Licensing
Angry Birds - Bulldog Licensing
Boyzone - Bravado International Group
Animal Planet - Discovery Inc
Brandon Flowers - Bravado International
Anthem - Bulldog Licensing
Group
Ariana Grande - Bravado International
Britvic Brands - Start Licensing
Group
Bros - Bravado
Arsenal Football Club - Arsenal Football
Bryson Tiller - Bravado International
Club
Group
Asterix - Start Licensing
Buckcherry - Bravado International
Avicii - Bravado International Group
Group
B
Group
Bullseye - Bulldog Licensing
Bad Meets Evil - Bravado International
C
Group
Caillou - DHX Media
Banqueting House - Historic Royal
Captain Scarlet - ITV Studios Global
Palaces
Entertainment
Barbarian - DRi Licensing
Care Bears - Bulldog Licensing
Barbie - Mattel
Catfish and the Bottlemen - Bravado LICENSING SOURCE BOOK EUROPE 2019
203
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 204
Property Listing (of contributors) Clarence - Cartoon Network
emoji® - emoji company
Claude - Start Licensing
Enchantimals - Mattel
Courage the Cowardly Dog - Cartoon
Enid Blyton - Bulldog Licensing
Network
Eric B. & Rakim - Bravado International
Cow and chicken - Cartoon Network
Group
Craig David - Bravado International Group
Eurosport - Discovery Inc
Crossfaith - Bravado International Group
Explorer Academy - National Geographic
Crystal Maze - Bulldog Licensing
D
F Fantastic Mr Fox - DRi Licensing
Dangerkids - Bravado International Group
Fast ‘n’ Loud - Discovery Inc
Danielle Bradbery - Bravado International
Father Christmas - Copyrights Group
Group
Final Space - Cartoon Network
Dappy - Bravado International Group
Fireman Sam - Mattel
Degrassi - DHX Media
Fisher-Price - Mattel
Dennis & Gnasher - Beano Studios
Five Seconds of Summer - Bravado
Desiigner - Bravado International Group
International Group
Dexters Laboratory - Cartoon Network
Flower Fairies - Penguin Random House
Dimmu Borgir - Bravado International
Florence & The Machine - Bravado
Group
International Group
Diplo - Bravado International Group
Freddie Mercury - Bravado International
Discovery - Discovery Inc
Group
Discovery #Mindblown - Discovery Inc
French Montana - Bravado International
Discovery Adventures - Discovery Inc
Group
Discovery Expedition - Discovery Inc
Fruit Shoot - Start Licensing
Discovery Kids - Discovery Inc
Fun with Spot - Penguin Random House
DMAX - Discovery Inc
Fungus - The Copyrights Group
E
G
Edward Monkton - DRi Licensing
Gallows - Bravado International Group
Elbow - Bravado International Group
Garfield - Bulldog Licensing
Elmer - Penguin Random House
Gary Barlow - Bravado International Group
Elton John - Bravado International Group
George Harrison - Bravado International
Emeli Sande - Bravado International Group
Group
Eminem - Bravado International Group
Gold Rush - Discovery Inc
204
LICENSING SOURCE BOOK EUROPE 2019
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 205
Property Listing (of contributors) Greenwich Polo Club - Copyrights Group
Jessie J - Bravado International Group
Greta Van Fleet - Bravado International
Jhene Aiko - Bravado International
Group
Group
Groovy Chick - DRi Licensing
Job For A Cowboy - Bravado
Guess How Much I Love You - Walker
International Group
Books
Johnny Bravo - Cartoon Network
Guns N' Roses - Bravado International
Justin Bieber - Bravado International
Group
Group
H
Justin Timberlake - Bravado International Group
Palaces
K
Hank Williams - Bravado
Kacy Hill - Bravado International Group
Happos - Cartoon Network
Kanye West - Bravado International
Hillsborough Castle - Historic Royal
Group
Palaces
Kasabian - Bravado International Group
Hot Wheels - Mattel
Kendra Dandy - Start Licensing
Hampton Court Palace - Historic Royal
I I am Weasel - Cartoon Network IFLScience - IFLScience Imagine Dragons - Bravado In the Night Garden - DHX Media
Kensington Palace - Historic Royal Palaces Kew Palace - Historic Royal Palaces Kid Cudi - Bravado International Group Killers - Bravado International Group Killswitch Engage - Bravado International Group
Inspector Gadget - DHX Media
J J20 - Start Licensing Jackie Evancho - Bravado International Group Jackie magazine - Beano Studios James and the Giant Peach - DRi Licensing Jamiroquai - Bravado International Group
L Ladybird Books: The Vintage Collection Penguin Random House Lady Gaga - Bravado International Group Land of Lost Content - Start Licensing LEVC - Bulldog Licensing Lexicon - Winning Moves UK Life - Bulldog Licensing Lil Wayne - Bravado International Group
Jeremih - Bravado International Group LICENSING SOURCE BOOK EUROPE 2019
205
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 206
Property Listing (of contributors) Lil Yachty - Bravado International Group
Geographic
Little Monsters - Those Licensing People
Nav - Bravado International Group
LMFAO - Bravado International Group
Nicki Minaj - Bravado International Group
M
O
Machine Gun Kelly - Bravado
Oddbods - ITV Studios Global
International Group
Entertainment
Magic! - Bravado International Group
Olobob Top - Those Licensing People
Maisy - Walker Books
OMG Girlz - Bravado International Group
Malcolm X - Bravado International Group
Orianthi - Bravado International Group
Manic Street Preachers - Bravado
Owl City - Bravado International Group
International Group Mary J. Blige - Bravado International
P
Paddington - Bravado International
Group Massive Monster Mayhem - DHX Match Attax - Bulldog Licensing Matilda - DRi Licensing Mega Man Fully Charged - DHX Microscopic Milton - Those Licensing People Miffy - DRi Licensing Migos - Bravado International Group Miraculous - Bulldog Licensing Monty Python - Bravado International
Group Paddington Bear - The Copyrights Group Pantera - Bravado International Group Pass the Pigs - Winning Moves UK Paul Weller - Bravado International Group Peanuts - DHX Media Peppa Pig - Entertainment One Pet Shop Boys - Bravado International Group Peter Rabbit™: Animated Series - Penguin
Group Moon and Me - Sutikki UK Morph - Start Licensing Mr Pickles - Cartoon Network Muse - Bravado International Group
Random House Peter Rabbit™ the Movie - Penguin Random House Pikmi Pops - Bulldog Licensing PIL - Bravado International Group
N
Pixie Lott - Bravado International Group
Nadiya Hussain - Start Licensing
Playboi Carti - Bravado International
National Geographic – Core - National
Group
Geographic
Pokémon - The Pokémon Company
National Geographic – Kids - National
International
206
PJ Masks - Entertainment One
LICENSING SOURCE BOOK EUROPE 2019
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 207
Property Listing (of contributors) Poldark - ITV Studios Global
Group
Entertainment
Ronan Keating - Bravado International
Polly Pocket - Mattel
Group
Post Malone - Bravado International
Ronnie Wood - Bravado International
Group
Group
Powerpuff Girls - Cartoon Network
Roobarb and Custard - Those Licensing
Primal Scream - Bravado International
People
Group
Room on the Broom - Magic Light
Prince - Bravado International Group
Pictures
Psy - Bravado International Group
Route 66 - Bulldog Licensing
Pusha T - Bravado International Group
Rubiks - SmileyWorld
Q
Run DMC - Bravado International Group Ruthless Records - Bravado International Group
Queen - Bravado International Group
R R Whites' Lemonade - Start Licensing Rachael Hale - Start Licensing Rae Sremmurd - Bravado International Group Razorlight - Bravado International Group Rhino Rugby - Start Licensing Rich The Kid - Bravado International Group Rick and Morty - Cartoon Network Ricky Zoom - Entertainment One Ringo Starr - Bravado International Group Rita Ora - Bravado International Group Roald Dahl - DRi Licensing Robbie Williams - Bravado Robinson's - Start Licensing Robozuna - ITV Studios Global Entertainment Rod Stewart - Bravado International
S Sabrina Claudio - Bravado International Group SafetySuit - Bravado International Group Sam Smith - Bravado International Group Samurai Jack - Cartoon Network Say Yes to the Dress - Discovery Inc Scrabble - Mattel Selena Gomez - Bravado International Group Sesame Street - Bulldog Licensing Sex Pistols - Bravado International Group Shaun the Sheep - Start Licensing Shawn Mendes - Bravado International Group Sheck Wes - Bravado International Group Shopkins - Bulldog Licensing Silversun Pickups - Bravado International Group Ski Mask The Slump God - Bravado LICENSING SOURCE BOOK EUROPE 2019
207
Listings Spring 2019.qxp_Layout 1 12/01/2019 11:28 Page 208
Property Listing (of contributors) International Group
Group
Skylar Grey - Bravado International
The BFG - DRi Licensing
Group
The Cavern Club - Start Licensing
Sleepwave - Bravado International Group
The Country Diary of an Edwardian Lady
Slipknot - Bravado International Group
- The Copyrights Group
Slugterra - DHX Media
The Cure - Bravado International Group
Smiley - SmileyWorld
The Enormous Crocodile - DRi Licensing
Space: 1999 - ITV Studios Global
The Gruffalo - Magic Light Pictures
Entertainment
The Gruffalo's Child - Magic Light Pictures
Spandau Ballet - Bravado International
The Happy News - DRi Licensing
Group
The Highway Rat - Magic Light Pictures
Sprit of Concorde - Start Licensing
The Jam - Bravado International Group
Steve Angello - Bravado International
The Magic Roundabout - Those Licensing
Group
People
Steven Universe - Cartoon Network
The Prisoner - ITV Studios Global
Stick Man - Magic Light Pictures
Entertainment
Stingray - ITV Studios Global
The Rolling Stones - Bravado
Entertainment
International Group
Stone Roses - Bravado International
The Rubbish World of Dave Spud - ITV
Groupo
Studios Global Entertainment
Strawberry Shortcake - DHX Media
The Snowman™ - Penguin Random
Style Council - Bravado International
House
Group
The Snowman™ and the Snowdog Penguin Random House
T
The Sooty Show - Those Licensing People
Take That - Bravado International Group Tango - Start Licensing Tekashi 69 - Bravado International Group Teletubbies - DHX Media That’s not my… - Bulldog Licensing The 1975 - Bravado International Group The Amazing World of Gumball - Cartoon Network The Beano and All Related Characters Beano Studios The Beatles - Bravado International
208
LICENSING SOURCE BOOK EUROPE 2019
The Struts - Bravado International Group The Tide - Bravado International Group The Tower of London - Historic Royal Palaces The Weeknd - Bravado International Group The Who - Bravado International Group The world of Beatrix Potter™: Peter Rabbit™ - Penguin Random House Thomas & Friends - Mattel Three Days Grace - Bravado International
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Property Listing (of contributors) Group Thunderbirds - ITV Studios Global Entertainment Thunderbirds Are Go - ITV Studios Global Entertainment Timmy Time - Start Licensing TLC - Discovery Inc Top Class - ITV Studios Global Entertainment Top Trumps - Winning Moves UK Travis Scott - Bravado International Group Treasure X - Bulldog Licensing Trippie Redd - Bravado International Group Tupac Shakur - Bravado International Group Twirlywoos - DHX Media Tyga - Bravado International Group
W Wallace & Gromit - Start Licensing Watership Down - ITV Studios Global Entertainment We Bare Bears - Cartoon Network We're Going On A Bear Hunt - Walker Books Westlife - Bravado International Group Wheeler Dealers - Discovery Inc While She Sleeps - Bravado International Group Whitney Houston - Bravado International Group WHOT! - Winning Moves UK Willie Nelson - Bravado International Group Willo the Wisp - Those Licensing People World of Sport Wrestling - ITV Studios
U UFO - ITV Studios Global Entertainment Uncle Grandpa - Cartoon Network Unleashed! - Beano Studios Usher - Bravado International Group
Global Entertainment
x
XXXTentacion - Bravado International Group
Y
V
Years and Years - Bravado International
Verve Records - Bravado
Yelawolf - Bravado International Group
Victoria - ITV Studios Global
Young Jeezy - Bravado International
Entertainment
Group
Village People - ITV Studios Global Entertainment Vince Staples - Bravado International Group
Group
Z Zog - Magic Light Pictures
Volbeat - Bravado International Group
LICENSING SOURCE BOOK EUROPE 2019
209
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