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BRAND FOCUS: ENGLISH HERITAGE
One of the UK’s best known and most respected heritage brands, it’s clear that English Heritage has huge potential within the licensing space. Licensees are able to take inspiration from a wealth of historic sites, properties and gardens, as well as curated artefacts, plus an expanding patterns and design archive and a 25,000+ photographic library. LSB finds out more.
English pride B
y March 2020, English Heritage was welcoming 10million+ visitors per year, its website was being visited by 20 million web users per year, it had a 1 million+ membership and it was organising 800+ events per year. All further supported by a growing social media following. All of which adds up to a strong brand profile platform for licensees, believes Helen Webster, who joined Golden Goose earlier this year to help develop the English Heritage and Tusk Trust licensing programmes. “English Heritage wants people to experience the story of England where it actually happened so their sites and properties offer an imaginative, true to the story,
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LICENSING SOURCE BOOK EUROPE 2021
Above: Stonehenge is the best known prehistoric monument in Europe. Center: Helen Webster joined Golden Goose earlier this year to help develop the English Heritage licensing programme. Bottom: The palatial former holiday home of Queen Victoria and Prince Albert, Osborne House is located on the Isle of Wight.
carefully curated hands-on experience aimed at inspiring people of all ages,” Helen tells LSB. “Alongside this, English Heritage works to ensure their sites and properties - which include Stonehenge, Osborne House, Kenwood House and Dover Castle - and their thousands of historic artefacts are conserved and expertly cared for so as to be enjoyed by future generations. “English Heritage is a brand with true relevance and purpose and that is what makes the licensing programme a very attractive proposition for retailers and consumers alike.” Helen believes that the pandemic has defined a new category of goods and activities – new essentials - and that consumers of all ages and demographics are increasingly looking for real authenticity, purpose and intrinsic value in the things they do, buy and the brands they support.
