Licensing Source Book Europe - Autumn 2019 - Nickelodeon Supplement

EVERY

AGE.

EVERY

AISLE.

© 2019 Viacom International Inc. All Rights Reserved. © 2019 Spin Master. Viacom International Inc. All Rights Reserved. © 2019 Paramount Pictures. All Rights Reserved. © 2019 Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg. TM & © RTR-PW

FOR LICENSING AND RETAIL OPPORTUNITIES CONTACT:

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Nick suppliment ad 2019.pdf

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NEW

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party, balloons

M

Y

& costumes

CM

MY

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CMY

TOP SELLING

K

party & balloon range

NEW costume Š 2018 Spin Master PAW Productions Inc. All Rights Reserved. Paw Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

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Š 2019 Viacom International Inc. All Rights Reserved.

19/09/2019 10:00

WELCOME At Viacom we are specialists in creating content and brands that are relevant for preschoolers through to adults.

Our wide range of properties and on channel activations saw Nickelodeon once again claim the number one kidsʼ network on pay TV homes with a 8.3% network share. Our strength in the market is unsurprising as humour, innovation and authenticity continue to pulse across our diverse portfolio.

Milkshake, our free to air platform is currently the number one destination for kids during Milkshake hours enabling us to reach more preschoolers than ever before.

Today, our portfolio continues to expand with a multitude of amazing brands such as Ryan’s World, Garfield and the return of Blue’s Clues. Abby

Hatcher, which launched this past May, has performed exceedingly well for a new property, with an average monthly reach of 196K kids on Nick Jr. PAW Patrol, now in its sixth year, maintains its number one preschool position for the fourth year in a row, dominating on channel, digital and retail aisles.

Aside from channel we continue to stay abreast with the changing media landscape; recognising the importance of influencers and increasing the footprint of our live attractions.

This November we welcome our second permanent attraction to the UK, Nickelodeon Adventure at intu Lakeside. This huge new indoor space sees PAW Patrol,

Rise of the Teenage Mutant Ninja Turtles, SpongeBob SquarePants and many more Nickelodeon brands brought to life through rides, activities and character meet and greets.

As we look to 2020, we’re excited to invest and simultaneously extend our offering across our brands to remain the number one entertainment partner of choice.

MARIANNE JAMES Vice President, Consumer Products & Commercial Partnerships UK & Ireland, Northern & Eastern Europe

CONTENTS 04 PAW Patrol 07 Top Wing and Sunny Day 09 Shimmer & Shine, Blaze and the Monster Machines, Butterbean’s Cafe, Blue’s Clues 11 Ryan’s World 13 SpongeBob SquarePants 15 Rise of the Teenage Mutant Ninja Turtles and JoJo Siwa 17 Slime and Nick 90s

19 Rumble 21 Top Gun: Maverick 23 Paramount Back Catalogue 25 South Park and MTV 27 Meet the Team

This special Nickelodeon publication was produced by Max Publishing. Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled

by Ian Hyder and Rob Willis. The designer was Gary Freeman. Copyright 2019: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers cannot accept legal liability for any errors, omissions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.

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PAW PATROL READY FOR ACTION! PAW Patrol is now in its sixth year and with its steadfast fan base, evolving content and ever-growing retail offering, it’s been the number one preschool property in the UK since 2016. It’s clear this franchise shows no signs of slowing down, achieving close to $1B in retail sales globally each year for the past four years!

PAW Patrol is a global phenomenon, with 91% brand awareness. It THE PAWS HAVE IT! dominates on air May, surpassed the across Nick Jr. and box office sales target Milkshake, with reaching over £1.5M. Preschool Ratings driver exciting stunts and The Mighty Pups theme property on Nick Jr. themes enchanting since 2016 and Milkshake continues with the new kids around the season of PAW Patrol world. PAW Patrol Mighty Pups Super Paws has evolved with which launched on Nick Global brand Retail sales the changing media Jr. this past September. awareness per annum landscape, as content The final instalment of is now available to the Mighty Pups theme, children wherever Charged Up will launch they are; this includes in April 2020. PAW YouTube (1.6B views), SVOD platforms such as Amazon will also be racing into 2020 with a new theme as the and Netflix, websites and apps. second theatrical, Ready Race Rescue will be showing It’s been a PAW-SOME year for PAW Patrol as the BELOW: Mighty Pups Super Paws Mighty Jet from Spin Master.

Mighty Pups theatrical, released in cinemas this past

#1

#1

91%

$1B

Hero toys

Spin Master’s PAW Patrol toys have been selling in the UK for five years and current performance proves that the property has achieved evergreen status. Phil Hooper, Commercial Director UK says: “PAW Patrol is a firm favourite for kids and parents which is kept fresh with an incredibly strong line up of content and innovate toys. In 2019 our Ultimate Rescue and Mighty Pups ranges have been particularly strong sellers and as we move into the autumn season there’s no shortage of toys being launched and supported with heavyweight marketing. The new Mighty Pups Super Paws range and True Metal vehicles are two of the themes tipped to be major sellers for Christmas 2019”.

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RIGHT: PAW Patrol characters came to life in brick-form with Bricklive.

MIDDLE: PAW Patrol Mighty Pups took over £1.5M in Box Office sales.

FAR RIGHT: Dairy Crest with Cathedral City’s PAW Patrol Nibbles won Best Hardlines Partner at the inaugural Nickelodeon/ Spin Master PAW Patrol Summit in May this year.

Consumer products for PAW touch nearly all imaginable aisles of retail. Spin Master’s toy lines pave the way as do the additional 150 licensees for PAW in the UK. All categories are covered; from apparel, publishing, stationery, in UK cinemas health, beauty and in February 2020.

FMCG. “It’s a really Ready Race Rescue exciting time for the will be supported brand as we delve into with an innovative new CPG categories toy line and racing NEW WAYS TO EXPERIENCE PAW PATROL: such as fresh foods and style guide which is collaborations including sure to drive success Cathedral City’s Nibbles and shelf-space.

From August 2019 November 2019 range which has proven Marianne James, to be a great success,” Vice President, states Marianne.

Consumer Products Apparel is another & Commercial category experiencing Partnerships UK & strong growth, Ireland, Northern Coming soon Summer 2020 particularly girls’ & Eastern Europe, apparel. “PAW Patrol emphasises the ranks as the number six importance of favourite brand for UK themes for content preschool girls, but when girls are asked to name their strategy, “Thematic keeps fans in the franchise for top three favourite characters across all brands, PAW longer. It deepens engagement and affinity, ensuring Patrol characters are the second most mentioned,” says PAW stays relevant with audiences. These themes are Marianne. “Girls appear to have a strong rapport to equally crucial in driving incremental shelf space as particular characters, not necessarily the girl characters. they create a fresh look and feel.” The stats speak for Our consumer research shows that clothing, including themselves; in 2018 sales of Spin Master’s vehicles accessories is the number one category for girls.” grew by 12%, with the themed vehicles growing Marianne says: “PAW Patrol is on track to be an exponentially at a rate of 37%. evergreen powerhouse in the preschool market and BELOW: A swimsuit from George at Asda’s SS19 collection. with our continued partnership with Spin Master, we’re BELOW RIGHT: PAW Patrol is Character excited to see our favourite pups continue to soar both World’s number one preschool property. on air and at retail.”

Licensee’s viewpoint PAW Patrol has been Character Worldʼs number one preschool property for the past few years, with amazing reach within the retail space. Danny Schweiger, joint MD of Character World says: “Nickelodeon have some amazing new content launching over the next 12 months and we have some brilliant designs launching to coincide with these. PAW Patrol is such a loved preschool property and we are incredibly proud to work with Nickelodeon to develop the best ranges for retailers.”

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NEW!

SUPER PAWS EPISODES ON NICK JR. FROM OCTOBER!

POWERED UP VEHICLES

DELUXE LIGHTS & SOUNDS VEHICLES

JET AND COMMAND CENTRE

MIGHTY LOOKOUT PLAY SET

HERO PUPS

TM Spin Master Ltd. All rights reserved. © 2019 Spin Master PAW productions Inc.

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EARN YOUR WINGS Top Wing is bursting with action and adventure, as a team of daredevil young birds train at the Top Wing Academy to earn their wings as full-fledged rescue birds.

This series flew onto Nick Jr. in the UK in May 2018 and onto Milkshake January 2019. It’s been a standout preschool series since its launch, currently

Nick Jr. and Milkshake 1.2M average quarterly reach. #1 in Milkshake time slot.

ranked as a top five show on Nick Jr. among 2- 5 year olds. Season two launched on Nick Jr. this past September – with fresh themes, eye-catching cadet outfits and an above the line marketing campaign.

Master toy partner, Hasbro launch the Top Wing toy line in March 2019.

Egmont Publishing launched a Top Wing magazine in April 2019 and September 2019.

ABOVE: Top Wing vehicles.

Amscan International Ltd launched dress-up costumes, partyware and balloons in September 2019.

POSITIVELY SUNNY

ABOVE: Mattel’s Sunny Day toys came to retail in July this year.

From fearless self-expression, creativity and friendship, Sunny Day is a winning formula which has enchanted UK fans since its inception on Nick Jr. in March 2018. The show follows the adventures of Sunny Day, a talented 10 year old who runs her own hair salon in Friendly Falls.

What truly sets this show apart is the live action hair tutorial at the end of each episode, teaching children how to re-create an array of fabulous hairstyles. These tutorials are repurposed on YouTube in the form of style videos, which have proven to be a huge success as videos frequently receive over 3M views. Season two will start airing on Nick Jr. from April 2020, with an exciting new story arc.

Master Toy Partner: Mattel.

Launched: July 2019.

Key categories: Toys, games & dolls, soft lines and beauty products.

Other categories: arts & crafts, stationary, party & dress up, apparel & accessories, puzzles, publishing and DVD.

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NIGHTWEAR FULL OF CHARACTER

™

© 2017 Viacom International Inc. All Rights Reserved. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. JoJo Siwa is a trademark of JoJo Siwa Entertainment, LLC.

TM & © RTR-PW

©2019 Viacom International Inc. All Rights Reserved.

CHARACTER CLOTHING SPECIALISTS www.cooneenbydesign.com

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Blaze and the Monster Machines

4-color process + PMS 021

« A ratings winner with an average quarterly reach of 1.4M across Nick Jr. and Milkshake. « On YouTube, Shimmer and Shine is one of the top three highest performing Nick Jr. properties.

« Blaze is a roaring success on air, currently ranked as the number 3 property on Nick Jr. « Globally, Blaze receives 70M average quarterly views. « Season five will be launching on Nick Jr. in the UK in January 2020.

« The global master toy partner is Mattel. « Key categories include toys, media, publishing, home and social expression.

« The global master toy partner is Mattel. « Key categories include toys, publishing, apparel and DVD.

« Shimmer & Shine is the number 2 licensed doll property in the UK toy market.

« Key attributes: Speed, transformation and STEM curriculum.

« Key attributes: Resilience, persistence and teamwork.

RIGHT: Mattel’s toy line supports the seasonal themes in the show.

RIGHT: Mattel’s Shimmer and Shine dolls.

« Blue’s Clues is the number 1 preschool series of all time.

« Butterbean’s Cafe launched on Nick Jr. in February 2019, and is coming to Milkshake this October.

« It’s Nickelodeon’s first billion-dollar consumer products franchise.

« It reaches an average quarterly audience of 477k.

« A new series of Blue’s Clues is coming to Nick Jr.

« The global master toy partner is Fisher Price with toys launching in AW 2020 and secondary categories rolling out SS21.

« The global master toy partner is Just Play. « Key attributes: Interactive, educational and unique.

«B utterbean’s Cafe lends itself to a large range of categories with its strong themes of friendship, cooking and magic.

«K ey attributes: Entrepreneurship, friendship, cooking and fairy magic.

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INSIDE RYAN’S WORLD with a second season already in the pipeline”.

A line of toys - branded Ryan’s World – launched in the UK at the end of 2018. Marianne recounts the remarkable stats from the initial toy release: “Vivid Toys launched the Giant Mystery Egg with Smyths on 10 December 2018 and it saw a 95% sell through within days. Tesco launched its toy lines in January this year and it sold as many blind bag figures in a day then they would normally forecast to sell in a week.”

Ryan is a retail powerhouse and given his popularity, it is unsurprising that existing partners on Ryan’s World are due to deliver over $150M worth of retail sales globally in 2019. The new television series Ryan’s Mystery Playdate will only add to this. “Content builds relationships and with Ryan’s Mystery Playdate it will deepen engagement, enabling us to gain share and shelf space which is purely incremental to Ryan’s World product. From SS20 we’ll be adding Ryan’s Mystery Playdate into the consumer product mix, adding additional categories across the board and we can’t wait to see where this IP will flourish,” says Marianne.

Since 7 year old Ryan’s YouTube channel, Ryan ToysReview launched in 2015, it has become one of the platform’s most popular channels, amassing over 31B views! Ryan ToysReview features a whole raft of exciting content for kids to digest from fun science experiments, educational content, toy reviews and much more.

In the kid’s entertainment space Ryan is a force to be reckoned with as he currently stands as the number two UK influencer.

Nickelodeon and pocket.watch are combining forces to take Ryan to the next level with a new preschool show on Nick Jr. – Ryan’s Mystery Playdate. “We’re expanding Ryan’s reach by bringing him into our diverse ecosystem, amplifying his presence across linear as well as digital,” says Marianne James, Vice President, Consumer Products & Commercial Partnerships UK & Ireland, Northern & Eastern Europe. “Ryan’s Mystery Playdate already airs in the US and is highly successful having brought in 25% of new viewers to Nickelodeon. In the UK it launched on Nick Jr. on 7 September 2019 LEFT: Gobsmax from USM. BELOW: Vivid Toys’ range of Ryan’s World vehicles have been popular.

Retailer’s viewpoint Character.com was the first to market in the UK with Ryan’s World nightwear and the range has been extremely successful, as Karen Hewitt, Cofounder of character.com explains: “We have to always be looking for the biggest opportunities at character.com and spotting great licensing partnerships like Ryan’s World as early as possible is key for us. The sell through of our product has been very successful.

Consumers today demand more from retailers, and with content available on so many platfoms, huge opportunities like Ryan’s World can be easily missed. We are really looking forward to the launch of the new TV show and will be bringing in new product ranges to support this.”

RIGHT: Nightwear from character.com has sold well at retail.

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AWARD-WINNING

CHILDREN’S MAGAZINES

Fun-packed activity pages with your favourite

characters

www.redan.co.uk

Tel: +44 (0)1743 364433 | Email: info@redan.com ©2019 Viacom International Inc. All Rights Reserved.

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©2019 Spin Master PAW Productions Inc. All Rights Reserved.

19/09/2019 09:40

20 YEARS OF SPONGEBOB Ahoy there reader! Bikini Bottom’s favourite resident, SpongeBob SquarePants continues to be an evergreen icon, with the fun-loving comedic style capturing the hearts of children and adults alike.

SpongeBob is a true social phenomenon, boasting over 121M social media fans and is mentioned on social media every four seconds. Series 12 launched on Nicktoons in March and has proved to be a hit, sustaining its position as number two property on Nicktoons.

Throughout 2019, Nickelodeon has been celebrating 20 years of SpongeBob with new content, a new global toy partner, retail activations, high-end fashion collaborations and immersive live experiences.

All celebrations for SpongeBob will culminate on May 22 2020 when the third feature-length film, ‘It’s a Wonderful Sponge’ from Paramount Animation bubbles onto cinema screens. The film will introduce a number of firsts for the franchise, including the origins of how the beloved Bikini Bottom characters first met. An all-star celebrity lineup will excite fans, this includes the one and only… Snoop Dogg!

New global toy partner, Alpha Group has reinvigorated the consumer products programme and offering. Toy lines include plush, stretchies, slime, blasters and collectibles.

Marianne James, Vice President, Consumer Products & Commercial Partnerships UK & Ireland, Northern & Eastern Europe says: “Building upon two decades of incredible SpongeBob content and fandom, the toys have evolved from the conventional preschool toy range and are now certain to excite a multi-generation fan base – kids, tweens, teens and millennials.”

Brand new style guides in 2019 have updated the look and given the 700+ global licensees something new to work with. There’s also been a number of high-end fashion collaborations, including the most recent with Nike and American professional basketball player Kyrie Irving. This original collaboration features five trainers inspired by the franchise SpongeBob, Patrick Star, Squidward Tentacles, Mr. Krabs and Sandy Cheeks.

An exciting development for the brand is a new spin-off, Kamp Koral. This show will follow the story of SpongeBob and Patrick meeting for the first time when they were kids. Unlike the original 2D SpongeBob series, Kamp Koral will be CG-animated, in-keeping with the ever-evolving modern technology available in animation. “The spin-off is in production now and will launch on NickToons in the UK August 2020,” says Marianne.

2019 has been a great year for SpongeBob with all partners embracing celebrations for the fun brand. Marianne teases that the best is yet to come, “All eyes are on 2020 which is set to be SpongeBob’s greatest year yet.”

RIGHT: SpongeBob is now on Channel 5 weekends at 10am. BELOW: Nike’s limited edition Kyrie 5 Spongebob trainers.

Toys for everyone!

The Alpha Group toy line has something for kids, teenagers and adult millennials, as Reg Sookee, Brand Manager for Alpha Group comments: “From our gross disgusting SpongeBalls, to our Slimeez Blind Cube, with real Nickelodeon Slime, or, my personal favourite, MasterPiece Memes, we have something for all SpongeBob fans. We also have a great SpongeBob plush line too. With his optimistic view on life and his infectious smile, this is a great brand to work on.”

ABOVE: Rainbow SpongeBob from Alpha Group’s MasterPiece Memes collection.

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out for these great new title h c t a s W from Centum in 2019

Publishing for a new generation

Š 2019 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Š 2019 Nickelodeon. All related titles, logos and characters are trademarks of Spin Master Ltd & Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

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TURTLE POWER Nickelodeon’s reimagined Turtles franchise, Rise of the Teenage Mutant Ninja Turtles landed in the UK in September 2018. The new series airs on Nicktoons and Channel 5 and is loaded with adventure, humour and sensational ninja moves. Yet equally the show adopts a lighter tone than previous iterations, which has opened the doors to a younger demographic. Digital content feeds fans’ appetite which is why an array of branded games and apps are available. Likewise, a new YouTube series will launch this autumn which greatly complements the TV series. The show is proving to be a great success on Channel 5 reaching an average quarterly reach of 776k, it’s therefore unsurprising that season two is officially greenlit and will launch in the UK in 2020.

Rise of the Teenage Mutant Ninja Turtles world has been amplified through experiences and collaborations. A partnership with UK YouTube sensation Tekkerz Kid this past June saw the influencer learn the turtles ninja moves.

This video was a great success and has been

viewed by over 230k people, with PR coverage from Mail Online, Soccer AM and Sporf.

The Turtles have been busy themselves, appearing at the hugely popular MCM London Comic Con this past May. Flair is the global Master Toy Partner with toys launching October 2018. The consumer product lines have been supported by on-air, digital and in-store marketing at all major retailers.

Rise of the Toys Iulia Nica-Toader, Marketing Manager for Flair comments on the new toy line: “The new series has proved incredibly popular and has opened many opportunities including multi-featured action figures, vehicles, play-sets and roleplay, all of which are supported through TV, digital and influencer activity.”

RIGHT: Flair’s new toys have proven popular with young fans

JOJO’S DREAM

force to be reckoned with; her products span multiple categories such as toys, accessories and apparel.

The big news for the UK market is JoJo is coming to town this month. JoJo’s D.R.E.A.M tour will make stops in Glasgow, Manchester, Birmingham, London, Cardiff and Dublin from October 30 to November 3.

BELOW LEFT: Even Bowbow, JoJo’s pooch, is getting in on the licensing action with this backpack from Claire’s.

From big bows to big business, the global phenomenon JoJo Siwa continues to delight fans. With chart topping singles, viral YouTube videos and an extensive consumer product offering is there anything this influencer can’t do? Social media stars are the new A-listers and Nickelodeon has been leading in this space with JoJo since 2017. Since coming into Nickelodeon’s diverse portfolio, JoJo has truly become a

A POWERHOUSE 37M social media followers.

2.2B video views.

50M bows sold globally.

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INSET: SLIMEFEST 2018 was a sell-out at Blackpool.

Nickelodeon is known as the master of Slime. It symbolises the free-spirited and playfulness of the brand whilst putting kids in the centre of the action. Consumers can now enjoy Nickelodeon slime through the ABOVE: Sambro’s Slime fun, creative and multi-category consumer has been a big success. product offering brought to market with master toy partner Sambro. Sambro is extending its range with expansion on arts and crafts in addition to new categories outdoor and sporting goods.

Slime comes to life at the annual SLIMEFEST event which is a slime filled, multi-platform music and entertainment event. This October SLIMEFEST returns for its fourth year at Blackpool Pleasure Beach, with 12k people set to attend the six sold out shows. SLIMEFEST 2018 was not only a hugely successful live event, but also attracted over 230k viewers on channel and reached over 2M on social, 25% higher than 2017.

Nickelodeon Slime has doubled in sales (+102%) in YTD 2019 vs. YTD 2018.

A PASSION FOR THE 90S

Nickelodeon is taking on some of the most powerful spenders in the market – millennials. They wield a whopping $200B in direct purchasing power.

Millennials were the first generation raised on Nickelodeon. From the beloved toon babies in Rugrats to the many adventures from Hey Arnold! Nick 90s is imprinted on their childhoods. They are as passionate about 90s Nick as they were when they were kids, which is why Nick 90s provides the perfect opportunity to explore consumer product opportunities. Nick 90s

figures will be on the market for millennials to enjoy from this winter. « Throughout August, Nickelodeon UK’s Facebook page posted purely nostalgic content reaching 6.3M users, which is a staggering increase of 1870% compared to previous months. « A new era of Rugrats will be enjoyed by many as a Rugrats film is slated for 2021.

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GET READY TO RUMBLE! compete across the world in massive battle arenas. The arenas are a giant undertaking that reflect the towns the monsters come from. Each arena is going to have its own personality and flavour and is going to be this incredible ring that you can fight the monsters in,” Hamish comments.

When monsters and wrestlers collide, the possibilities are endless. “The little kid in me is having so much fun,” says Hamish. “I can’t wait to see them come to life in the movie but I also can’t wait to see them come to life as toys.”

Marianne James, Vice President, Consumer Products & Commercial Partnerships UK & Ireland, Northern & Eastern Europe comments: “This monstrous film is bursting with a wealth of consumer product opportunities. The core demographic is older kids aged 6 to 11 years old with Rumble a natural fit with older kids likely to relate to the training and competition aspect of wrestling that they see on their TVs. Winnie, the strong-willed heroine provides the obvious entrance for young girls with her can-do attitude, while Rayburn, the underdog, is a character all children can identify with.”

Playmates has been appointed master toy partner and with the strong creative, the IP will work within categories such as apparel, home, accessories, publishing and interactive games.

Let’s get ready to Rumble with the new Paramount animated feature film. Rumble is set in a world where monsters peacefully co-exist with humans and everyone is obsessed with wrestling. These grandiose monsters will be slamming onto UK screens from August 2020.

From Paramount Animation comes an original animated adventure directed by Hamish Grieve. He comments: “This movie is going to be big in every sense. It’s about giant monsters wrestling each other. Huge creatures pounding on each other, jumping, slamming, doing suplexes and pile drivers. Wrestling on a scale you’ve never seen before.”

It’s the story of a girl who decides to train a monster to win the ultimate prize in monster wrestling, The Big Belt. “We see giant monsters BELOW: Rumble opens up some great consumer product opportunities across multiple categories.RIGHT: WWE is advising on the wrestling moves in the new film.

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THE NEED FOR SPEED

Top Gun: Maverick is one of the most eagerly anticipated sequels ever. Tom Cruise will once again be behind the controls as he reprises his role as Maverick and will team up with the original producer and cast member Val Kilmer to create a flying success at the box office.

The trailer was released this past July and quickly took flight, amassing over 22M views in just over a week. Fans across the world set social media ablaze after viewing the trailer as many were delighted to see the return of this adrenaline-fuelled movie. The marketing campaign behind Top Gun Maverick will continue to build until the film lands in UK cinemas on 17 July 2020.

Marianne James, Vice President, Consumer Products & Commercial Partnerships UK & Ireland, Northern & Eastern Europe says: “It’s truly exciting to be bringing

Nostalgic opportunities The original thrill-seeking 80s film starring Tom Cruise defined a generation; with gripping stunts, a hot-shot pilot and an abundant theme of bravery threaded throughout. Top Gun creates a wealth of nostalgic product opportunities and with Top Gun: Maverick landing it provides the perfect moment to explore consumer product potential for this classic.

INSET: Apparel is one of the key categories for the new film.

Top Gun back to life and working with the creative to come up with ideas for fans of all ages. This is a property which appeals to audiences across the board.”

The film will tap into a mass nostalgic appeal, with a modern tech twist, carving a clear on-brand consumer products plan. The fighter jet theme is a winning formula and fits nicely into the toy categories for the younger demographic. Aside from toys, the core adult softlines will tap into the classic Top Gun look, with an emphasis on male products. For teens, the focus will be on trend-led fashion. “Top Gun: Maverick has all the ingredients to be a hit in theatres and retail aisles alike and we can’t wait to see this IP take flight”, says Marianne.

Mattel has secured the rights to toys for the sequel across multiple categories. These include die-cast vehicles and aircraft, play-sets, games and other toys. The new line will be available globally ahead of the film’s US premiere and will bring to life moments from both the classic film and the sequel.

LEFT: Top Gun Fighter Jets are expected to sell well.

Top Gun consumer product landing 2020 Janet Hsu, chief franchise management officer at Mattel says: “We are thrilled to bring Top Gun to life for both kids and their parents who undoubtedly fell in love with the franchise over 30 years ago. Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages.”

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BLOCKBUSTER CLASSICS Paramount Pictures is bursting with iconic hits which truly stand the test of time, transcending culture and spanning generations. The current trend for nostalgic films from the 80s, 90s and 2000s means there’s no better time to explore this treasure trove of consumer product opportunities!

On Wednesdays they wear pink and this year our favourite pop-cultural phenomena, Mean Girls celebrated its 15th Anniversary. This cult classic has a bevy of new fans thanks in part to Ariana Grande’s music video, ‘Thank U, Next’ and the successful Broadway production.

CP target: Gen X & Millennial Women

CP target: Teens and Women 16-35

CP target: Multigenerational “AS IF” it’s the 25th anniversary of this classic 90s film in 2020! To celebrate, we will be launching a new range of exciting fashion collaborations next year. With a resurgence in 90s fashion, this 2020 range is sure to be a huge success amongst fashion lovers everywhere.

From the cool t-birds to the no-nonsense pink ladies, Grease has entertained fans for generations.

It’s one of the biggest musicals of all times with iconic catchphrases such as, “tell me about it, stud” imprinting on popular culture. Fans will now have more to sing about with an exciting line of consumer products.

ADDITIONAL CONSUMER PRODUCT REPRESENTATION

CP target: Classic film fans and women of all ages CP target: Adult men and iconic film fans

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CONTACT: SYE AUSTIN

©2019 Spin Master PAW Productions Inc. All Rights Reserved.

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SYEAUSTIN@GLOBALBRANDSGROUP.COM

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+447896992735

©2019 Viacom International Inc. All Rights Reserved.

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South Park has dominated adult comedy animation for over 20 years with an incredible 22 seasons which span almost 300 episodes. It is now on Netflix for the first time, meaning a whole new audience can follow the many escapades of the South Park crew. New episodes continue to play across Comedy Central and the whole back catalogue is available through Amazon and YouTube.

The reignition of the comedy franchise provides a strong platform for the launch of new consumer products targeting the ever-growing loyal fan base. Key categories include apparel, collectables and gift ranges which bring to life the iconic characters and infamous catch phrases. « Over the years toy partner, Funko has produced many different Pop! vinyl figures from the South Park series. « Forbidden Planet is the Direct-to-Retail partner, selling a full range of South Park merch, including its own exclusive apparel lines.

EPISODIC MINI GUIDE

S22 E01

ABOVE: Pop! vinyl figure from Funko.

EPISODIC MINI GUIDE

S22 E02

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A BOY AND A PRIEST

DEAD KIDS

MTV is the most iconic music brand in the world. It stays on beat with its music charts, uncovers the worlds of the rich and famous through reality TV shows and stays on trend with its ever-evolving annual music award shows. The network offers a creative mix of exciting shows and new talent in conjunction with a nostalgic thread for those original MTV fans. This formula is proving to be a huge success for the network, as MTV UK is delivering consecutive growth in ratings and is currently performing +17% up YOY across MTV channels.

MTV seamlessly lends itself to fashion, which is evident through a variety of collaborations: « Jeremy Scott’s high fashion designer collab with MTV and H&M launched last Christmas and sold out within a few hours.

« Further collaborations with Puma launched in March, with new products coming in 2020.

KEY STATS:

• Number 1 music network in the UK • MTV UK performance is up 17% YOY • Fan base 16 – 34 year olds • Engagement on social streams increased 76% in 201

ABOVE: MTV trainers from Puma.

INSET: Jeremy Scott’s collab with H&M sold out within a few hours last Christmas.

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MEET THE TEAM

Meet the members of the UK Consumer Products team. These people are your first point of call for any licensing, retail and marketing needs.

MARIANNE JAMES Vice President, Consumer Products & Commercial Partnerships UK & Ireland, Northern & Eastern Europe Marianne.James@vimn.com

REBECCA JENKINS Director of Retail, UK & Ireland Rebecca.Jenkins@nickelodeon.co.uk

* KRIS MURRAY Director of Category, UK & Ireland Kris.Murray@vimnmix.com

ALEXANDRA SALISBURY Senior Category Manager, Toys & Games Alexandra.Salisbury@nickelodeon.co.uk

MILLIE TAYLOR Licensing Manager Millie.Taylor@nickelodeon.co.uk

KATIE BALL Senior European Retail Manager Katie.Ball@vimn.com

SARAH WOODS Commercial DTR Manager Sarah.Woods@nickelodeon.co.uk

ALLY GRIGGS Consumer Products Marketing Executive Alexandra.Griggs@vimn.com

FRANCESCA THOMAS Marketing Director Francesca.Thomas@nickelodeon.co.uk

RICHARD HAINES Senior Director Business Development Richard.Haines@vimn.com

* DANIEL THOMPSON Senior Marketing Manager Daniel.Thompson@nickelodeon.co.uk

AMELIA BEDFORD Director of International Publishing Amelia.Bedford@vimn.com

Also: Samuel Alexander, Licensing Manager, FMCG & Promotions, Samuel.Alexander@vimn.com * Kris Murray is maternity cover for Simta Sawhney and Daniel Thompson is maternity cover for Charlotte Hyson.

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EVERY AGE. EVERY AISLE.

© 2019 Viacom International Inc. All Rights Reserved. © 2019 Spin Master. Viacom International Inc. © 2019 Viacom Overseas Holdings C.V. © 2019 Viacom International Inc. All Rights Reserved. © 2019 Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg.

FOR LICENSING AND RETAIL OPPORTUNITIES CONTACT:

ViacomNickelodeonCP@Viacom.com FC_OBC_Nickelodeon 2019.indd 2

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