PH Fenklemann Brands 4pgs Sue v4_muk.qxp_Grid 03/06/2021 14:12 Page 24
FACKELMANN BRANDS: Advertorial
Family owned Fackelmann Brands, founded over 100 years ago in Bavaria, Germany, is among the world’s leading global manufacturers of kitchen tools, gadgets and bakeware, best known for iconic brands which include Fackelmann, Zenker, Furi, Stanley Rogers and Wiltshire. Progressive Housewares caught up with Simon Rees, Fackelmann Brands’ head of UK sales, to discover more about his plans for taking the UK arm of Fackelmann onwards and upwards this year.
Investing in the
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Right: A Furi magentic hexagonal knife block. Far right: Fackelmann UK’s head of sales Simon Rees.
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ackelmann Brands, founded in Bavaria in 1919 by Heinrich Fackelmann, has enjoyed an exciting period of growth, acquisition and investment over the past few years, “and we are now in an exciting stage of development in the UK for Fackelmann,” confirms head of UK sales Simon Rees, who joined the company four years ago, having worked with some of the biggest
brands in the housewares industry for over 20 years. “We have excellent stock availability – a 96% fulfilment rate across the business - as well as exciting new product ranges and brands to offer UK customers,” he continues. “As always, excellent customer service is vital to building strong relationships with retailers, and this is something we will be building on as we grow the business in the UK.” Far from being affected by the pandemic over the past 15 months, Fackelmann - whose president is third generation Alexander Fackelmann - enjoyed a turnover of 450m euros last year, with growth up by 14% on 2019. “With baking one of the biggest trends during Left: Wiltshire perforated baking trays. Right: FSC Woodware is manufactured at Fackelmann’s factory in Poland. PROGRESSIVE
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HOUSEWARES
the pandemic, it really helped to push sales upwards,” highlights Simon. On a global stage, Fackelmann supplies most major retailers, while in the UK, Simon reels off leading retailer partners to include Tesco, Asda, Dunelm, TK Maxx, John Lewis and Lakeland, with private label helping to drive business. “In Europe,” he continues, “we supply 19 out of the 20 top retailers - with the exception being the
