44-45_PH On the go.qxp_Grid 28/05/2021 16:25 Page 44
Lifestyle focus
Moving along
Inset: Kalorik’s T-Mug means that consumers can refuse takeaway drinks cups. Bottom left: Grunwerg has introduced metallic colours to its DrinkPod range.
Ditching single-use plastic and getting out of the house are two huge reasons why ‘on the go’ products are in demand for the rest of 2021. PH looks at some news and views surrounding a category that’s moving up.
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he UK is reopening once again, and we’re hitting the road, heading back into the office, to shops, entertainment venues and the gym. We are also appreciating the great outdoors with renewed vigour on our walks, runs, and trips to the park or coast. What is more, consumers’ concern for the environment continues to escalate as sustainability and climate crisis continue to hit the headlines. But of course, the housewares industry
Power to the people makes it easier for consumers to switch to reusables, with a plethora of options that fuse functionality with good looks. “Consumers are taking ‘on the go’ to a higher level, demanding products with innovation, efficiency and style,” acknowledges Kirstie Pendry, marketing manager for Auteur. With more consumers getting out and about as lockdown restrictions ease and the reopening of nonessential shops, Kirstie confirms that the company is “seeing an uplift in sales of our high-end reusables.” Auteur’s new introductions include the Hip Clutch. “It comes with everything you need for lunch on the go, including a cutlery set, a sauce or dressing pot and a space for a napkin,” explains Kirstie. “She also points out that, thanks to a “handy carry handle you can show this off and carry it with ease.” While swapping packaged, bought lunches for homemade takeouts is a bonus for the environments, the Hip Clutch is made from Recycled Ocean Bound Plastic, meaning that the product helps to divert plastic waste from the sea. For on the go (and store cupboard) space saving, Kirstie highlights Auteur’s recently introduced Stojo Bowl, which is “only 3.5cm high when it is collapsed, and when open holds 1.1L of food, and is also leak-proof, so you can put it in your bags with confidence.” The need for worry-free transport is also addressed by Klean Kanteen’s new Food Boxes from Whitby & Co. “While all three sizes come with leakproof, press-fit lids, with a flexible PROGRESSIVE
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HOUSEWARES
James Rourke, director at Kalorik highlights the launch of the brand’s innovative new Electric T- Mug, which is powered by a UK kettle controller. He states: “Portable mugs, travel bottles, commuter cups, and takeaway vessels are ubiquitous in today’s society and this mug does the whole lot.” He elaborates: “As well as saving the planet one takeaway mug at a time, consumers also save water, save electricity, save time, and by only boiling only the water they need, save money. There’s also a variable temperature control, and a ‘keep warm’ function for those working from home with multiple Zoom meetings, so your tea or coffee doesn’t go cold at any point in the day. There’s also a temperature gauge built into the lid to ensure scald free sipping.” Continuing, James points out: “As we return to the office, shared kitchens are becoming a thing of the past so portable mugs like this that heat the water directly in the vessel will only gain in popularity. Add to that the skyrocketing popularity of staycations, caravanning, exploring the countryside and local city breaks, the Electric Mug can be used at home, away, and even abroad, once permitted.” Meanwhile, as consumers get back to work, gyms and sports venues, Duncan Singleton, trading director at Salter electrical (from UPGS) anticipates rising demand for convenient, home-made, nutrient packed drinks. He states: “As lockdown restrictions ease, and there is simultaneously a renewed interest in nutrition and healthy eating, we see more people looking for healthy ways to prepare food and drinks on the go. The Salter NutriPro is perfect for creating nutritious and vitamin-packed smoothies quickly, and it can fit into even the most hectic of morning routines.”
corner for easy venting, the lunch and meal size boxes features snap-and-lock tabs for extra protection against leaks and spills,” notes Phil Ellwood, managing director of Whitby & Co. Portability is an important design feature for Grunwerg when introducing additions to the Pioneer range. New metallic bottles
