Progressive Party Europe January/February 2024

Jan/Feb 2024

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IN NÜRNBERG Huge and colourful. Full of new highlights.

For your business. And your inspiration.

NEW:

Tuesday – Saturday 30 Jan – 3 Feb 2024

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MAX PUBLISHING THE HOME OF MARKET LEADING TRADE MAGAZINES

LIGHTS, CAMERA, ACTION -

March/April 2013

2024

I

t seems a little late in the day now to say happy New Year, but welcome to our first issue of 2024.

As always, it’s a busy start to the year as the party industry readies for Spielwarenmesse in Nuremberg, and Spring Fair in Birmingham, both of which are previewed in this issue, so that you can see what the plans are ahead of show season.

We also chatted to industry execs about how 2023 was for them, and what their hopes and expectations are for the year ahead. It’s fair to say that the last 12 months have been a challenge, but as always, the party industry has approached the difficulties with positivity and strength. Many have diversified their product ranges, some are reducing their prices for the year ahead to help their customers, and all seem quietly confident that 2024 will be a better year.

Early reports from the Christmas trading period are positive too, with footfall creeping up, and some of the larger retailers and grocers reporting strong sales, putting us in perhaps a better situation than we expected to be in at this point.

2024 holds a wide range of events which are set to boost the party

industry. After Valentine’s Day and Carnival, we welcome in World Book Day. Some of the key players in the dress up sector have been sharing their plans for the event later in this issue.

As we move into the summer, there are some major sporting events that the party industry can use to bring in shoppers, including Euro 2024 in Germany – the ideal opportunity for retailers to deck shop floors out with flags and bunting - and then the Olympics, which are this year being hosted in Paris.

With inflation falling and the pressure on consumer budgets easing somewhat, there will hopefully be a little extra in the pot over the coming 12 months, to celebrate these and other occasions.

We hope to see many of you in Nuremberg and Birmingham over the next few weeks. In the meantime, keep in touch with all of your news, views and opinions. We love hearing from you.

THE HOME OF EXHIBITIONS

THE HOME OF MARKET LEADING TRADE AWARDS

EDITOR

@Prog_Party_Eu www.partyworldwide.net

MEET THE TEAM

editor KATIE ROBERTS-MASON

katierm@max-publishing.co.uk

publishing director ROB WILLIS

robw@max-publishing.co.uk

Max Publishing Ltd, United House, North Road, London N7 9DP • T: 020 7700 6740 www.max-publishing.co.uk • hello@max-publishing.co.uk JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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WHAT’S

INSIDE 09

37

happening in the world of party.

Nuremberg.

News: What’s

17

Letter from America: Ed Avis

Spielwarenmesse 2024: Heading to

47

Spring Fair 2024:

What’s in store for the party sector in Biron the strength of the mingham this year. costuming industry.

21

Industry roundtable: Your

hopes and dreams for the year ahead.

55

Executive profile: Unique’s Jim Cairns.

27

World Book Day:

Let us tell you a story.

27

Copyright © 2023. Whilst every effort has been made to ensure the information in this magazine was correct at the time of publication, the publishers cannot accept legal liability for any errors or ommissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text. Views of contributors do not necessarily reflect those of the publishers.

ISSN 2058 797X

21

37

47

If you’re a party supplier and not included in these pages – how will you increase sales? Progressive Party magazine is sent to buyers in almost every territory around the world – don’t miss out on your opportunity for growth.

Contact Rob Willis robw@max-publishing.co.uk JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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THE GLOBAL GREETING CARD GATHERING OF PUBLISHERS, RETAILERS, DISTRIBUTORS AND SUPPLIERS

PG Live has lots of great retailer fans…

“PG Live was SO very good and we came away completely inspired.

Everyone we saw brought their A game to the show. There was lots of inspiration, newness and clear points of difference between the stands. We came on mass as it’s such a great show and we see it as important for everyone to come along to see the publishers and all the new product they have been developing and are on working on.”

Sam Ody, lead buying manager of everyday cards for Tesco

“I really feel that PG Live is absolutely the heart of our industry. It’s our absolute favourite show from both a publisher and retailer perspective. There’s everyone there that I love and want to talk to. We really feel looked after the free tea and coffee, the free lunch, the drinks in the evening, all of these really make it stand out as a show. This kind of connection and community is absolutely priceless.”

Heidi Early, co-owner of Earlybird Designs in Stoke Newington

SAVE THE DATE Don’t miss PG Live 2024

Tuesday 4 June – Wednesday 5 June Business Design Centre, London +44 (0) 7734 111633 www.progressivegreetingslive.com @PGLiveLondon #pglive2024

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“What a show! We love visiting PG Live, as it always has such a great atmosphere – and this year’s event felt particularly inspiring and there really seemed to be excitement in the air! It was lovely to see so many card publishers under one roof, existing suppliers, as well as discovering some new ones. We came away excited and inspired, with a very long list of highlights – the product standard was so high!”

Hazel Walker, senior buyer of Waterstones

A fabulous exhibitor line-up from brand new start-ups to well-loved brands An upbeat vibe, newness galore - and free refreshments, lunch and opening night party

CELEBRATING THE BEST IN OUR INDUSTRY – THE PRODUCTS AND THE PEOPLE

www.progressivegreetingslive.com

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PARTY

NOVEMBER/DECEMBER 2023

TOP STORY

Anagram exits bankruptcy Anagram has successfully completed its sale and emerged from Chapter 11 as an independent company.

Anagram International and its affiliated debtors, have confirmed the sales of its assets in accordance with Section 363 of the Bankruptcy Code to Celebration Bidco at the end of 2023.

Celebration Bidco’s bid was selected following a competitive sale process.

A key component of the sale was the assumption of trade payables and the retention of all Anagram employees.

Celebration Bidco comprises a group of Anagram’s pre-bankruptcy investors, including funds managed by

Barings, JP Morgan, Neuberger Berman Investment Advisors and Littlejohn & Co. Anagram emerges from the sale well capitalised for the future with additional capital contribution and access to expanded borrowing capacity.

Jim Plutt, president of Anagram International, commented: “I am grateful for the dedication and commitment of all of our employees as we navigated this process and for the continued support of our vendors and customers.

“As we embark on this fresh start with a stronger balance sheet and new capital, we are focused on further investing in our team and our industry-leading innovation in the years to come and delivering even greater value to our stakeholders.”

“We have long admired Anagram and

Party Pieces collapse leaves suppliers £450,000 down It has been reported that a number of suppliers to Party Pieces won’t receive the money they were owed before the firm collapsed into administration last year.

The Mail on Sunday has communicated that a report has shown administrators, Interpath Advisory, do not expect small businesses which supplied Party Pieces to get any of their money back.

It was also reported that an unpaid VAT bill of £613,000 is unlikely to be repaid.

Administrators warned at the time of the firm’s collapse that unsecured creditors, which are collectively owed over £2 million, were unlikely to be paid.

The latest report confirmed these fears, stating: “Based on current estimates, we do not expect there to be a dividend to unsecured creditors.”

James Sinclair, who bought the company for £180,000 without its debts, commented: “Where we can we have retained as many suppliers as possible.”

Left: Administrators do not expect small businesses which supplied Party Pieces to get any of their money back following the firm’s collapse.

Above: Celebration Bidco has bought Anagram, following a competitive sale process.

Henbrandt readies for spring events Henbrandt has launched new ranges ahead of St Patrick’s Day and Easter.

Prepare to party in honour of St Patrick on Sunday 17 March, 2024, with paraphernalia including leprechaun hats and beards (pot of gold not included), novelty eye wear and bouncing boppers to keep the party popping.

Just a few weeks later, get your eggs in a row for Easter on Sunday 31 March, 2024. With bunny ears and bonnets for everyone, Henbrandt also has bags, balloons and more to craft an egg hut to have little ones bouncing for joy.

Above: Henbrandt has a range of products for events this spring.

UK Big Balloon Build brings joy to Surrey The Big Balloon Build headed to Surrey in December 2023, to create a Christmas wonderland, raising money for five local charities.

Supported by Gemar and PremiumConwin, the event was hosted by Peanut Balloons and bought together 75 international balloon artists, who used over 120,000 balloons to create a Christmas extravaganza in Charterhouse Club in Godalming.

The event was attended by the Chancellor, Jeremy Hunt, local mayors, as well as Santa himself, and all profits went to five local charities across Surrey, including Challengers, The Meath Epilepsy Charity, Phyllis Tuckwell Hospice Care, Action for Children and Farnham Youth Choir.

For the latest news visit PartyWorldwide.net

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its team as the company has continued to lead the foil balloon industry in innovation and quality for decades,” said Gentry Klein, managing director at Littlejohn & Co. “We are excited to partner with Jim and the Anagram team for this next chapter as an independent company and support them as they capitalise on new growth opportunities and expand their market position globally.”

Left: The event created a Christmas wonderland from 120,000 balloons.

JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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PARTY NEWS

TOP STORY

Spring Fair announces Inspiring Retail Stage programme Spring Fair has revealed a series of sessions and awards on its Inspiring Retail Stage including keynote speakers Theo Paphitis and ESG pioneer, Paul Wright from PDS. The Inspiring Retail Stage will welcome industry icons and experts to share experiences, stories, and advocacy from 4 – 7 February at NEC Birmingham.

Opening the stage at 11am on Sunday 4 February, join Spring Fair’s portfolio director of retail at Hyve Group, Jackson Szabo, for the Spring Fair 2024 grand opening Springing into Success. This welcome address provides an overview of the current state of UK retail, its challenges and resilience and why Spring Fair has been indispensable at connecting creators and curators for over seven decades.

Spring Fair’s Happy Hour

Above: Theo Paphitis will join Spring Fair’s Inspiring Retail stage on Tuesday 6 February.

takes place at the Inspiring Retail Stage from 4.30 – 5.30pm. Relax, chat and enjoy complimentary drinks.

Sip & Shop takes place at 4.30-5.30pm on Sunday, Monday and Tuesday.

On Monday 5 February, Kris

Hamer, director of insight at the British Retail Consortium will deliver a talk on Retail Landscape 2024: Insights from the British Retail Consortium at 12.30. This overview of the UK retail market will offer buyers insights into economic health, growth indicators, emerging opportunities and evolving consumer spending habits.

Get into the festive spirit at the GTN Greatest Christmas Awards from 5pm. The awards bring the industry together to showcase the work of garden centres over the festive period.

On Tuesday 6 February, explore sustainable retail with ESG pioneer, Paul Wright of PDS as he unveils the industry’s latest resources and eco-creativity in Retail Futures – Eco-Innovations from Source to Sale…. and Back Again at 12.30.

At 14.30, join Theo Paphitis for his Perspective on Business

Max Publishing has acquired London Stationery Show Max Publishing, known for its strong roster of B2B retail trade media and awards, as well as its Progressive Greetings Live trade show, has acquired London Stationery Show from Ocean Media Group. London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector. The acquisition also includes Stationery Matters magazine/online and National Stationery Week.

Founded in 1990, Max Publishing is an independent media business, wholly owned and run by its four directors, Warren Lomax, Jakki Brown, Ian Hyder and Rob Willis.

“We are absolutely delighted to welcome London Stationery Show into the Max Publishing family and look forward to really getting to know the stationery community.

Ocean Media Group has done an outstanding job in the last few years, elevating London Stationery Show as the most important event in the stationery industry’s calendar. I would like to thank Ocean’s ceo Robert Brighouse, and cfo Declan Cassidy, for their cooperation throughout the transaction,” commented Rob Willis, coo of Max Publishing, who concluded

the acquisition with Ocean Media Group.

“Every market has its own nuances, but with us at Max Publishing being so entrenched in affiliated retail sectors through our magazines, awards and PG Live, notably greeting cards, gifts and licensing, this wonderful synergetic opportunity to extend into the wider stationery field was too good to miss. We are already overflowing with ideas and can’t wait to get deeply involved in this fascinating and fast-moving retail sector,” added Jakki Brown, co-founder of the company.

London Stationery Show 2024 will take place, as planned, 14-15 May at London’s Business Design Centre and Chantelle White has joined the Max Publishing team from Ocean Media to continue as its event manager.

“I love the stationery industry and am so happy to be continuing in my role,” said Chantelle. “Max Publishing is the perfect home for London Stationery Show, Stationery Matters and National Stationery Week.”

As well as further developing London Stationery Show, Max Publishing is committed to expanding Stationery Matters as a magazine and digital news platform as well as further elevating National Stationery Week.

Sarah Laker, owner of Stationery Supplies, is to continue to head up the promotional and PR activities for this celebratory week.

London Stationery Show 2024 already has an impressive line-up of exhibitors. To find out more about stands and sponsorship opportunities contact Chantelle White on chantellew@max-publishing.co.uk or +44 (0) 7795 951244.

Left: Max Publishing’s Warren Lomax, Rob Willis, Jakki Brown, and Ian Hyder with LSS event manager Chantelle White (centre)

For the latest news visit PartyWorldwide.net

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and Retail in 2024. TV dragon, retail entrepreneur and small business champion, Theo, lifts the lid on 2024’s opportunities and challenges for businesses. Theo will share his insights, successes and learnings from his 40-year retail career while looking ahead to the latest twists and turns of the industry.

Soraya Gadelrab, event director, Spring Fair said: “As part of our vision for our Spring Fair community, we have created a new content programme to help guide and inspire our audience.

We can’t wait to open the stage and enjoy the buzz of the catwalk and the insights of our speakers. With more announcements to come on our extensive Masterclass Studios and Trend Talks programmes, I feel confident that Spring Fair will deliver its best content ever.”

The Party People scoops retail award The Magic Mirror Project won the Best In-store Innovation category at Australia’s National Online Retailers Association Solution Partner Awards.

The Party People collaborated with ShopExp – Retail AR/VR Solutions, stockinstore, Starshipit, Uber and Shopify to create the AR Mirror which allows customers to virtually try on costumes before they buy.

A pilot activation was run during October, allowing consumers to try on and buy costumes in a new retail experience, while avoiding queues and changing rooms. The Australian retailer plans to roll out a set of mirrors in every shopping mall in Australia this year, and then hopes to scale it around the world.

Chief party dude, Dean Salakas, said: “With great partners like these guys, anything is possible. These guys went above and beyond in the face of constant road blocks and set backs to get us to launch on time and with a great outcome.”

Right: Dean Salakas, centre, picking up the award last month.

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PARTY NEWS

TOP STORY

Creative Party commences liquidation proceedings Creative Party, which also trades under its Anniversary House brand, has written to creditors on 8 December 2023, to inform them that the company has decided to commence liquidation proceedings in order that the company be wound up voluntarily. Quantuma has been appointed as liquidator.

The firm, incorporated officially in 1986 under its cake decorating brand Anniversary House, was under the stewardship of Michael Forder since September 2007 and has been popular with own brand and licensed ranges

across cake decoration, partyware and balloons.

The company’s last publicly available accounts, for the year ending 31 December 2022, showed total equity at £494,168, whilst creditors including bank loans and taxation at

the time of account filing was published at £1,055,358.

Creative Party has also announced it will end its distribution agreement with Creative Converting, and will set up a new trading entity Special Products for Special Cakes, which began trading on 18 December and will focus on its Anniversary House Cake Decorations and proprietary party products.

The firm wants to assure customers that while Creative Party will cease to exist, the legacy of the celebration will

BAPIA’s GOSH Christmas Décor Day is a huge success The annual Great Ormond Street Hospital Christmas Party Décor Day, run by BAPIA, took place on Monday 18 December.

This year, the event ran in The Royal National Hotel in London and was an incredibly successful, enjoyable and memorable day.

With support from Amscan, BOC, Clik-Clik, Grabo, Oaktree UK, PremiumConwin, Qualatex, Tuftex and Takar Kosan, the team of BAPIA members were able to create an amazing display and for the first time, also installed décor in the hospital reception and organised balloon bouquets to be delivered to the wards for children who weren’t able to attend the parties.

With a restriction of non-latex balloons, the BAPIA team, drawn from over 90 applicants, transformed the room from a ballroom to a magical Christmas party room, complete with Santa’s sleigh, and reindeer flying across the ceiling, along with an army of nutcrackers in the entrance.

Due to a van breaking down, the pre-inflated balloons were transported by the team by foot through the streets of London from the hotel to the hospital, where they were then installed.

Greg and the team from BMTV were able to capture the action to be broadcast on their channel.

John Bowler, BAPIA chief executive, commented: “This day would not be possible without the unquestioned support of the manufacturers and of course the creativity of the designers. However, the support and desire of our members to be a part this day along with their enthusiasm to put smiles on the faces of the children are an absolutely critical feature of this event, and I would like to say a huge thank you to everybody who has been involved.”

The team at Great Ormond Street Hospital added: “The decorations are amazing, so beautiful, magical. Thank you so much for helping make this time of the year special for the kids in GOSH.” Right: The BAPIA team transformed the ballroom into a magical Christmas party room for GOSH patients.

For the latest news visit PartyWorldwide.net

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Above: Creative Party has appointed Quantuma as liquidator.

continue as the restructure brings a shift in focus back to the company’s roots.

In a statement, Creative Party said: “While we bid farewell to one aspect of our business and our old company identity, we’re thrilled to channel our energy into elevating Anniversary House Cake and Bake. We’re confident that our customers will embrace this new chapter with the same warmth and enthusiasm they’ve shown us over the years.”

Gemar features at the Balloon Museum London Gemar has supplied the balloons for the Balloon Museum in London.

The Balloon Museum, which has run in a range of cities including Rome, Paris, Milan, Naples and New York, and is now open in Old Bilingsgate in London until 18 February, 2024.

The theme of the event is EmotionAIR – a unique exhibition which explores the relationship between art and emotions through the medium of inflatable art. The multisensory exposition path balances the lightness of inflatable works, with the complexity of human emotions.

Featuring installations created by 19 renowned international artists, the museum immerses visitors into a world of contemporary art, which is designed to be touched, moved and felt.

Gemar’s Gloria Veta, commented: “Each journey through the awe-inspiring ‘Hyperstellar’ experience at the Balloon Museum goes beyond an ordinary art exhibit and is a leap towards a more sustainable planet and a symbol of the excellence of Made in Italy.”

Above: The interactive Balloon Museum London is open until February

Fancy Dress Ball enters administration Industry commentators were surprised at the news that Yorkshire-based Above: Industry commentators were surprised at supplier, Fancy the news of Fancy Dress Ball’s administration.

Dress Ball, entered administration on 8 December, 2023.

The prolific online retailer, which began trading in 2008, has appointed Cowgill Holloway Business Recovery as administrators.

The company’s annual report for the year ended 31 March, 2022, shows Fancy Dress Ball owed creditors over £550,000.

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To discuss exhibiting, please contact Chantelle White: chantellew@max-publishing.co.uk

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PARTY NEWS

TOP STORY

Spielwarenmesse plans packed content programme The latest market knowledge and ideas for the future will be available at the presentation area of the show in Hall 3A from Tuesday 30 January to Saturday 3 February.

In the Toy Business Forum, speakers from a diverse range of fields will discuss trends in toys and retail. Key topics include digitalisation, influencer marketing and artificial intelligence. Visitors can also expect to hear more on the highlight topic – Life’s a Playground – Toys for Kidsters, Kidults and co.

Under the new schedule for Spielwarenmesse, the programme will run from Tuesday to Saturday between 1 and 4pm. Following this, in

the Live on Stage sessions, exhibitors will be presenting their product portfolios and new introductions in 20-minute slots.

In his keynote speech on Wednesday, Toan Nguyen, founder of Jung von Matt Nerd, will speak about the kidults target group and offer an introduction to the pop culture of a new generation.

On Friday, a presentation by Below: The Toy Business Forum will feature content on AI, influencers, trends and more.

Axel Dammler, md of icon kids & youth in Munich, highlights the target group in the German toy market, exploring the interests, motivations and needs of this cohort.

On Tuesday, Stefan Milsson from Stockholm will demonstrating the link between a feeling of happiness and the act of buying things in his presentation – Happy is the new black – trends for 2024/2025.

US toy expert Reyne Rice will be talking about the latest trends and technologies for the forthcoming season on Tuesday and Friday, while on Wednesday, Nick Sohnemann from Hamburg, founder of innovation agency Future

Candy, ventures a glimpse into the future of the toy trade with the aid of business models and innovation methods.

A quick tour of Google Business Profile, focusing on regional businesses with retail stores, is presented on Wednesday by Beatrice Kohler, md of Kampagnenreiter. On Thursday, Benjamin Bruser of BR-AIN Bruser Architektur & Innovation provides the answers to many questions concerning multi-channel opportunities and digital tools. Influencer marketing is the focus of Philipp Hagl, md of InfluenceME. Finally, on Thursday, Marilyn Repp of MittelstandDigital Zentrum Handel in Berlin presents various examples of applications of AI from the retail SME sector, while Christian Kromer, ceo of Toysino and md of Spielwaren Kromer, offers insights into how it relates to his daily business. On Friday, AI marketing is the topic for digital architect Patrick Klingberg.

Gemar launches three new colours With the introduction of a new range of Shell, Vino and Navy balloons, Gemar has created a palette of colours to add depth and emotion to designs and decorations.

With a hint of pink and faint echoes of the sea, Shell (#100) is gently luminescent, evoking a sense of serenity. Vino (#101) has plush velvet tones, suggesting elegance and opulence. And Navy (#102) has a deep and mysterious allure, inviting calm contemplation.

Individually, the soft colours can enhance any creation, adding new depth and together, they complement each other to create a sense of peace and tranquillity. All three colours are now in stock and available in four sizes – 13cm, 30cm, 33cm and 48cm.

In addition, Gemar has announced two new product ranges – Funky Neons and printed balloons. The Funky Neons are available in solid colours in 13cm, 28/30cm, 33cm and 48cm versions, as well as a new garland set.

Gloria Veta, global brand and sales director, commented: “These new products demonstrate how Gemar is constantly looking to bring fresh ideas and products to customers, helping them explore new design possibilities.”

Left: The new colours are Shell, Vino and Navy.

Party City introduces digital party planning service Party+ Marketplace is a new digital party planning experience which offers Party City products with local third party services.

Available in the Las Vegas area, the platform offers unique items and services that go far beyond traditional party categories, ranging from bubble domes, bumper cars and glamping parties, to life-sized garden games, mobile cocktail campers and photo booths.

Shannon Symalla, svp, head of marketing and digital at Party City, commented: “Today’s customers need to shop across many different service providers in order to bring their parties and celebrations to life.

“Party+ Marketplace is truly disrupting the party planning experience by bringing together everything party planners need for their celebrations in one place.”.

Above: Party+ Marketplace offers Party City products with third party services.

For the latest news visit PartyWorldwide.net

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COLUMNIST

We in the costuming business live in a world filled with imagination, even if it’s a business for most of us.

But sometimes reality bursts in, and that happened to an NCA member last week.

Above: Ed Avis is the executive director of the National Costumers Association Contact him at executivedirector@costumers.org.

Reality rushes into the imaginary world T he owner of Gene’s Costumes, a popular costume shop in Maryland, was going about her normal routine on 2 January, when she heard her smoke alarm go off. She didn’t see anything unusual until she opened the door to the basement and was hit with smoke. An electrical fire destroyed her basement and seriously damaged 30 years’ worth of accumulated costumes.

Fortunately nobody was injured, but the fire caused about $100,000 in damage to the building, and unknown damage to the costumes. The worst part, the owner reported, was that her

electrical and gas power were turned off, so she can’t even begin cleaning up.

So much for living in an imaginary world.

When we learned about the fire at the NCA, we wrote an article about it for our website and newsletter and invited members to donate to the GoFundMe site set up to help Gene’s Costumes overcome the disaster. As of mid-January, 178 people had made donations. I don’t know how many are NCA members, of course, but I expect at least a few of

our members stepped up to help.

Working together, whether it’s after a disaster, or just when we’re running our businesses, is a hallmark of association members. Another great example is our recently completed Bundle Purchase Programme. This initiative is designed to help our members – many of whom are small shops – overcome the disadvantages of size by combining our purchases. By doing that, we can reach the minimum order requirements and get better discounts from vendors.

The Bundle Programme is a big undertaking. It involves hours and hours of organisation, recruitment of vendors, and database programming.

And when the products come into the warehouse one of our very generous members has made available, another giant task presents itself: sorting out the orders and sending all the stuff to our members.

Despite the work, it’s totally worth it. In addition to the cash savings, the programme introduces products to our members that they may not have been exposed to otherwise. And our vendor members love it, too, because it gives them a way to sell to smaller stores that might not have the wherewithal to buy by themselves.

Both of these events – the members’ response to the fire and the cooperative purchasing programme – reinforce something we all know about the costuming business: We are stronger when we work together.

Let’s do more of that in 2024.

Above: The Gofundme site says that Gene’s Costumes owner, Ginger Ager, ‘is an amazingly wonderful woman who has dedicated her heart and soul to the community’.

Left: The fire destroyed the basement of Gene’s Costumes, and much of its stock.

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FEEDBACK 2023 was the year of the continued costof-living crisis, where accessories stood out in the party industry, as consumers continued to celebrate while cutting as many costs as possible.

Progressive Party looks back at a challenging year, and ahead to 2024 and what the new year is likely to hold, with key industry execs.

THE YEAR AHEAD MICHELE GAUDELLI commercial director, Club Green

“We are looking back at 2023 with gratitude. There is no doubt that 2023 has been a challenging year for many businesses, who will have all been impacted by compelling issues across the world, including the continued hike in interest rates, wars and many other factors that are outside most business owners’ control.

“Despite this, 2023 was another good year for our business. We continued to expand our customer portfolio, introduced many more exciting new ranges, and increased our members of staff to support our exciting growth plans.

“I was very proud to see how our teams pulled together (during a tough climate) to deliver many exciting new projects (some with challenging timeframes – but we did it), new ranges and continuing to provide our customers with the very best customer service. Our Club Green motto is ‘without customers, you are not a business’, so it is paramount that we provide our customers with the very best products and services.

“Our fantastic design/product development team have produced 23 beautiful new ranges within our Hootyballoo brand, which have been very successful. The business has also

launched our exciting new distribution partner programme, which has proven to be very successful. We now have brand ambassadors distributing the Hootyballoo party brand across the world. We also started our journey in the US market by attending the NY NOW show, where Hootyballoo was well received by retailers and potential partners. As a result of this, we are now working on some very exciting projects that will launch in 2024.

“We are very excited about what 2024 will bring. We will continue to build on the hard work in previous years to execute our growth plans, which may also include some strategic acquisitions.

We are working on a new ecommerce project, utilising leading technologies, which will make it fun and exciting for our customers to engage with us online.

We will be kick starting the year by attending the Atlanta Show in the US, shortly followed by Spring Fair, where we will showcase our new ranges for 2024 and introduce our comprehensive range of foiled balloons as part of our Hootyballoo portfolio.

“As a business we feel privileged to be able to continue to invest in new projects, enabling us to continue to design and produce new, fun, and exciting on-trend party products for all our customers.”

ELLIOTT PECKETT director, Smiffys

“2024 has started with a bang for Smiffys – our jaw-dropping trade price reductions of up to 30% across 5,000 items has invigorated our customers and this has been seen most markedly in Europe where Carnival is well underway.

With Halloween falling on a Thursday in 2024, we are getting closer to that all-important weekend Halloween, so we are positive, and we are looking forward to a busy season.

“In the past, we have seen trends of customers continuing to party when times get tough, although spending habits may alter slightly; however, with the massive reductions in price and hundreds more special offers on a monthly basis from Smiffys, we’re confident we’ll see the partying continue into 2024. Look out for our brand-new catalogues and price lists landing on your doorstep from February with hundreds of fabulous new products and superb licences.”

Right: In Europe Carnival season is well under way says Elliot Smith, director of Smiffys.

JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE 21

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NEW!

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FEEDBACK

LISA NORRIS commercial director, Amscan

MARIE GRANSBURY managing director, Pioneer Europe “2023 was undoubtedly a challenging year for many businesses. Across the globe, economic uncertainty led to challenges at retail, as consumers had less disposable income. But challenges always bring opportunities - opportunities to reorganise our businesses, opportunities to implement new efficiencies, and play to our strengths – so we very much look forward to 2024 with optimism and enthusiasm, eager to build upon our partnerships and achieve shared success with exciting new product and business announcements to come.”

“We’re really looking forward to 2024. Whilst 2023 had its challenges, and we do expect these to continue with the current economic climate, it did allow us to really think about the evolving patterns of our customers and the end consumer, which allowed us to make changes where possible to accommodate these. Examples including our pricing structures, reducing our minimum order values and so on, both effective from January 2024, so we’re hoping this demonstrates a new level of support for our customers.

“Looking forward to the year ahead; now with our state of the art logistics centre, we are eagerly anticipating assisting our customers further on the key seasons of Halloween and Book Week, especially as partners of the World Book Day charity. In addition, we have a huge summer of sport ahead of us, with both the bunting led Euros and Olympics, as well as a super season of festivals and music tours and with our ever-evolving categories, we certainly have something for everyone.

“Amscan is also proud to continue to lead the industry in our sustainability developments throughout our entire portfolio, with some both interesting and Above: Amscan is looking forward to to key exciting milestones landing soon.”

seasons in 2024, including Halloween.

MARK BRETT sole UK agent, Boland “Probably 2023 could be best summed up by saying ‘lets see what normal looks like again’. I don’t think anyone can say it was an amazing year. Despite that, Boland did have a very successful year bolstered by a constant flow of new product and a great stock position.

“There were, however, throughout the world some very significant changes occurring at the top of the supply chain. The ramifications of which are yet to have been completely felt. I think there is more to come.

“2024 carries a lot of European positives with the events that are on the horizon, such as the European Cup in Germany and The Olympics in Paris.

There are some fairly positive economic markers, with inflation and interest rates potentially reducing, suggesting there may be the odd pound or Euro in the consumer’s pocket to spend. If it is the case we have to make sure they spend some of it on party product.

“Boland is very positive about 2024 with a brand new catalogue in March 2024, with even more new product.

The key to success in 2024 is going to be innovation, creativity and financial strength.”

Inset: The 2024 Olympics in Paris will be a positive to Mark Brett, agent at Bolands.

ANEESA BEASLEY vice president of commercial trading EMEA, Disguise “As part of the JAKKS Pacific family, Disguise has the scale and backing of one of the leading licensed toy businesses globally, but whilst still expanding into the EMEA markets, we are able to adapt quickly to the rapidly changing retail markets and provide our retail and licence partners with innovative solutions to meet changing demands.

“Despite the challenging market, 2023 was an exciting year for Disguise. We successfully grew our teams in local markets, with industry experts, to support our expansion into new and existing retail partners. Our infrastructure and footprint continue to grow across Europe within territory sales and marketing experts, together with opening new showrooms and warehouses.

“2024 will undoubtably present a lot of the same challenges, with economic pressures and consumers’ limited spending, however we are feeling extremely positive about the year ahead with so much to be excited about. We have lots of new products, such as our Disney Dress Up Accessory ranges, with new licensed properties being added to our global portfolio, and expansion of our gaming licensed category with new additions such as Poppy’s Playtime, Bendy and Rainbow Friends.”

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IT’S POP

EXCLUSIVELY DISTRIBUTED IN EUROPE BY UNIQUE.

EVENTS BY BLOONS

EXCITING NEWS FROM UNIQUE PARTY! We are thrilled to share some fantastic news with all our valued customers and partners: Unique Party is delighted to announce our partnership with the renowned industry leader and innovators in the decorator balloon market, TUFTEX Balloons!

TUFTEX is known for having the highest quality latex balloons on the market, as well as being the color trendsetters in the industry.

Our Vice President, Jim Cairns, is eagerly looking forward to collaborating with the entire TUFTEX team, including the owner, Allison, her sons Gage and Dominic, and daughter-in-law Meg. This partnership is set to be a game-changer in the decorator balloon category, with both companies aligning to build a strong, lasting and highly collaborative partnership.

COME SEE US AT:

SPRING FAIR – HALL 3 STAND 3J30 | NUREMBERG – HALL 9 STAND C-05

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EXTENSIVE COLOR AND SIZE SELECTION: At Unique Party, we understand that variety

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EXCLUSIVE DISTRIBUTION: Unique Party is thrilled to be the exclusive distributor

for TUFTEX products within the UK and Europe to our retailors and wholesalers. It's our commitment to bringing you the most unique and high-quality party essentials.

We believe that this partnership will not only elevate our product offerings but also enhance your party planning experience. Together, we'll take celebrations to a whole new level!

Stay tuned for exciting updates, new arrivals, and exclusive offers as we embark on this incredible journey with TUFTEX Balloons. At Unique Party, we're dedicated to making every moment memorable, and this partnership is just one more way we're fulfilling that promise.

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FOCUS ON: WORLD BOOK DAY

STORY TIME

L

ast year, World Book Day worked with over 4,000 booksellers, who bought two million of the £1 books from publishers to gift to children for free in exchange for their £1 book tokens.

The 2023 Impact Report showed that 95.4% of children and young people and 86% of UK adults have heard of the event. Of those adults, 78% agreed World Book Day is a fun event.

In 2023, 77.2% of children took part in a World Book Day event or activity, rising to 81.5% for key stage 2 children.

52.1% of teachers reported that World Book Day is extremely or very effective for children who are not interested in reading.

Last year, the organisation published a strategy for 2023-2027, which outlined a focus on partnerships, which it says ‘are essential to realising our mission’. One of the first of these partnerships is with the Wonder Group. Sophie Greenbank, costume product manager at Amscan, comments: “As proud partners of World Book Day for 2024, we are exceptionally passionate for this year’s event.

“With educational establishments celebrating the whole week long, there are certainly going to be numerous occasions throughout March, to promote the wonder of changing lives through books and reading. With our wide selection of costumes for this event, we have plenty to continue to support the growth of children’s imaginations through dress up and role play activities.

“Our Amscan character wardrobe is also larger than ever, with additions to our portfolio this year across various favourite themes. We’re expecting classic styles such as Elmer, Peter Rabbit, The Very Hungry

Caterpillar, Paddington and Dr. Seuss to be as popular as ever for this occasion, as well as our Roald Dahl portfolio. There are new additions to our successful Harry Potter range too, with Luna Lovegood adding to our existing wide range of characters from these beloved stories.

“Our Diary of a Wimpy Kid and Tom Gates tabards are also new for 2024 and already in high demand. Amscan has also developed six styles for the World Book Day charity, where a portion of each sale is donated towards this fantastic cause. These are clearly marked with the licensed logo throughout our sales materials, and include styles such as Alice, Goldilocks and Little Red Riding Hood.”

Disguise saw a quieter World Book Day in 2023, but Aneesa Beasley, vice president of commercial trading EMEA is hoping for better demand this year. “Trading during the 2023 event was soft,” she explains.

“We are hopeful that participation in the event starts to increase back to pre-pandemic levels this year, as dress up plays an important part of World Book Day engagement, inspiring children to immerse themselves into in their favourite books and characters.”

In terms of trends, Disguise expects

World Book Day returns on Thursday 7 March, 2024, for its 29th year. Founded

by UNESCO in 1995 as a worldwide celebration of books and reading, the event is now celebrated in schools and homes throughout the UK and the world, with children dressing up as their favourite characters.

Costume suppliers tell PPE what their hopes and expectations are for the event this year, and their latest launches.

Left: Smiffys offers a range of Julia Donaldson character costumes, including this Room on the Broom outfit.

costumes to be selected on the merit of being suitable for multiple occasions.

Aneesa furthers: “We expect to see continued growth into traditional licensed favourite characters such as Disney Princess and Super Mario, as parents look to invest in costumes that can be worn after the event. Demand for sustainable costumes increased and Disguise has a full collection of our best-selling characters available, designed with sustainable materials.

“Finally, we will be helping our retail partners to boost sales with supported promotional and marketing campaigns to really maximise the event.”

Smiffys has seen robust sales ahead of the event. Dominique Peckett, director, tells PPE: “At Smiffys, we’re expecting another successful World Book Day for 2024 with strong sales in the lead up to the event. This year sees the 25th anniversary of The Gruffalo, and we’re expecting the classic character, and other Julia Donaldson styles such as Room on the Broom and Zog, to be amongst the most popular styles for us this World Book Day.” The economic pressures may change Far left: Amscan’s World Book Day offering features classics such as The Very Hungry Caterpillar.

Left: Rubies holds The World of David Walliams licence, which includes characters such as Billionaire Boy. JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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TM & © 2024 Nintendo | ©SEGA | ©2024 Hasbro. ©2024 Paramount Pictures | © 2024 Microsoft Corporation. All Rights Reserved.

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FOCUS ON: WORLD BOOK DAY

Right: Henbrandt has a range of generic costumes which can be used for World Book Day, including this Pirate Boy dress up.

how some consumers shop for the event this year, says Dominique: “As we have seen across the board, we are also expecting to see an increase in sales on accessories as customers continue to be conscious of costs.

That being said, sales of our licensed costume ranges continue to increase and Book Day sales have been no exception. We’re launching new licensed characters this Book Day including The Gruffalo’s Child, The Little Prince and Pinocchio & Friends.”

Mark Brett, sole UK agent, Boland has some concerns over the title of the event, but can’t deny its impact on the dress up sector. He explains: “Despite its title, World Book Day is primarily a UK-based event, therefore Boland is not always considered a first port of a call for product. The title is slightly disingenuous, both in terms of the word Book and World. Yet it still remains one

of the UK’s key fancy dress up events.

“There is no reason to think that 2024 will be much different from 2023. Unlike Halloween where the days of the week are key, the whole point of the event is about kids at school.

Weather can have a big impact especially if there are significant snowfalls, which happened about six years ago, when a number of towns in the north were shut for a couple of days. I know I was in one.”

Mark also expects the cost-of-living crisis to affect costume choices this year.

He says: “Apart from that, economics always has an impact, consequently I suspect many parents will be looking more at accessorising, as opposed to full costumes and this is where Boland comes into its own, having a huge range of accessories, especially for kids which encompass a large range of book type themes ie Western, pirates, kings and queens, soldiers, knights, police, animals and even ninjas – No I don’t know a children’s book about Ninjas, but that’s the beauty of World Book Day. It should be renamed World Story day.”

Widmann is new to the celebration.

Paul Lewis, sales agent UK&I, explains: “Widmann will be adding a World Book Day category to the B2B site for 2024.

This is something new to the company as this event is not celebrated in Italy at this time. Widmann brought the joy of Halloween to Europe and intends to do the same with this fantastic event.

“With a fantastic range of outfits covering everything from career costumes like army and police, to historical outfits covering the Egyptians and medieval ranges, there is something for everyone in our range.”

Henbrandt also has a wide range of outfits suitable for the event. Caitlin Coxon, content creator, says: “Bookworms rejoice. Book Day is back, a beloved favourite on the class calendar. From dashing princes to boys who never grew up, fairy tale princesses to adventurous daydreamers, friendly giants to pint-sized home invaders (and disgruntled bears), here at Henbrandt our wide range of fancy dress outfits has something to capture every child’s imagination this World Book Day.” To discover the new products available for World Book Day this year, simply read on.

Blast off to infinity and beyond in this Buzz Lightyear Classic Child Costume from Disguise. Costume includes a jumpsuit with character-accurate print and a fabric hood.

Boland has just launched a new Kids Knights accessory kit including a shield and sword.

Your little fairy will look sweet and sassy in this Disney – Tinker Bell Classic costume from Disguise – a shimmery dress with leaf edged hemline and sheer fabric underlay.

There are a range of fairytale characters from Henbrandt ideal for World Book Day inspiration.

Smiffys has added to its The Gruffalo costume collection with Gruffalo’s Mouse and Gruffalo’s Child costumes. The plush onesies feature character hoods and embroidery details. With the 25th anniversary of the much loved book falling in March, the range is set to be a hit for this World Book Day.

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Amscan is proud to be celebrating with PART OF Amscan International UK

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World Book Day®, 7th March 2024 Amscan are proud to be working with the charity, World Book Day, who are helping to change children’s lives through a love of books and reading.

5% of the sales of World Book Day costumes goes directly to supporting the charity’s work.

Find out more at worldbookday.com.

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FOCUS ON: WORLD BOOK DAY

WORLD BOOK

DAY

Embrace your inner cowgirl and join Woody’s Round-up in this cute Jessie Costume from Disguise.

Costume includes a jumpsuit with characteraccurate print and Jessie’s signature cowgirl hat.

Become the most powerful queen in Wonderland in this Queen Of Hearts costume from Disney’s Alice In Wonderland. The costume from Disguise features fabric which is shiny and eye-catching, but also very soft. The dress features the Queen’s signature red and black, with an image of the Queen Of Hearts on a cameo at the waist. A headband with a heartthemed crown is included to complete the look.

Sea-based characters are covered with Boland’s new Shark Kids Costume, and Kids Sea Horse costume. There’s also a Butterfly set for little ones.

Howdy Partner. Your little one can be everyone’s favourite toy and cowboy this World Book Day in this Woody deluxe child costume from Disguise. The costume features a jumpsuit with sublimated art on front and back, two white marble buttons at centre bodice, plastic sheriff badge, dimensional belt buckle, boot covers, bandana and a hat.

Amscan has added new styles to its Harry Potter range, introducing two new styles including Luna Lovegood and also Hogwarts house robes, complete with interchangeable badge.

Widmann is offering an Egyptian range. The costumes and accessories look like the real thing.

Fly down to Cherry Tree Lane in this Marry Poppins Blue Coat Deluxe child costume from Disguise. This costume is practically perfect in every way with its intricate details. It features a satin long sleeved dress, faux shirt front with a red bow, character cameo, and a sublimated skirt with Mary Poppins art on the front. It also comes with a headband with an attached hat to complete the full Mary Poppins look.

Amscan is offering a new Tom Gates tabard costume. What makes this style even more fun is that one side is a full colour print, and the other side is outlined ready to colour in with the supplied pens.

Henbrandt has a range of Egyptian costumes perfect for children who are looking to represent historical books.

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FOCUS ON: WORLD BOOK DAY

Arrive on Cherry Tree Lane in style with this Mary Poppins Blue Coat Classic Adult costume from Disguise. The polyester full-length dress features a printed shirt front, faux jacket, skirt peplum, and satin piping detailing throughout.

It also comes with a satin hat with a felt daisy to complete the full Mary Poppins look.

With costumes for Elmer, Peter Rabbit, Roald Dahl, Diary of A Wimpy Kid and The Very Hungry caterpillar, there is plenty to choose from at Amscan for this year’s celebrations.

As proud partner of World Book Day, Amscan has a selection of styles to choose from, where a percentage of the sale will be donated to the charity. These are featured online with the official World Book Day Logo, and these donations help children grow through a love of reading.

Following the hit movie, Smiffys has added to its children’s Top Gun range with a new Top Gun Maverick Bomber jacket. The unisex bomber jacket makes an easy costume, creating the iconic look from the movie when combined with basics found in everyone’s wardrobe.

The perfect costume for those fashion conscious kids who want to keep their cool whilst joining in the fancy dress fun.

Become the mischievous, freespirited Peter Pan in this costume from Disney’s Peter Pan and Disguise. It features an outfit in Peter Pan’s signature green theme with an image of Peter Pan on the shirt. Be prepared for adventure with the soft knife tucked away into the belt. The iconic green hat with a red feather is included to complete the look.

There is a wide range of characters to choose from in the Widmann portfolio, including pirates, witches, fairies, unicorns and more.

Smiffys is launching new licensed characters ahead of World Book Day, including Pinocchio and Friends.

The Greek Goddess and Viking Girl costumes from Henbrandt are ideal for World Book Day ideas.

Transform your little one into an intergalactic hero with the Spaceboy Child Costume from the beloved David Walliams book. The costume from Rubies includes a jumpsuit, a cape and a helmet, allowing children to truly bring the character to life.

JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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15/01/2024 20:57

FOCUS ON: SPIELWARENMESSE 2024

THE SPIRIT OF PLAY

R

unning from 30 January to 3 February at Nuremberg Exhibition Centre, Spielwarenmesse 2024 is poised to bring together over 2,100 exhibitors from 69 countries, including almost 400 new exhibitors, with an estimated 58,000 visitors from countries worldwide.

The show made a successful return in 2023, following an enforced break of three years, and hopes to build on that in 2024, its 73rd year. The event will follow a new daily schedule, with one more weekday than usual, and will feature a packed content programme (see news pages), as well as a huge variety of suppliers in the children’s sector, including a range of party suppliers, offering dress up, partyware, balloons and more.

An important date in Amscan Europe’s calendar, Spielwarenmesse offers the opportunity to showcase a wide product range, says Linda Gewinner, team lead marketing, Amscan Europe. “On 300 square meters, Amscan Europe has a lot of space to present all their 2024 newness during Toy Fair Nuremberg,” she explains. “Across all product categories – party, balloons and costumes – there are a lot of new developments to discover.

“Scary-good Halloween decorations and accessories for kids and Right: Opposuits has a sparkly new offering for children in 2024

adults, colourful new confetti cannons, sparkling fireworks, a big selection of licensed products and sustainable and stylish tableware, are just a few of the exciting collections to dive into. Balloon decorators can also look forward to the new trend colours of the Everts Decorator line.”

Linda continues: “Toy Fair Nuremberg is the most important event for our partners and customers to get to know our latest product developments, explore the possibilities to grow their business with us and of course engage with the Amscan team.

In getting together with visitors from more than 30 countries at our stand, we’re looking forward to countless productive meetings and inspiring discussions.”

Gloria Veta, chief brand and sales officer, Gemar, agrees: “Last year was a great success for Gemar, which had the opportunity to share inspiration and meet thousands of customers. We are planning many activities to educate, entertain and present many new products and services. Our company philosophy is to make

Top: Spielwarenmesse returns from 30 January to 3 February 2024.

Above: The show spans a huge 165,000m² area of the Nuremberg Exhibition Centre.

moments and there is no better place to start than at the best trade show.”

Smiffys is a long-term exhibitor at the show. Director Dominique Peckett, comments: “Smiffys has exhibited at Spielwarenmesse for decades and must be one of the longest serving exhibitors.

It is the number one trade show in the dress up calendar and gives us an opportunity to not just welcome new customers, but to strengthen relationships with existing customers and we have no doubt that will deliver again in 2024.”

The company has much to display.

Dominique adds: “We have new lines across all ranges and seasons and are looking forward to launching these at the show. Demand for accessories has been strong in recent seasons, and we have launched new products across the range in response to this.

“At Smiffys, we have also expanded our license portfolio once again for everyday and Halloween 2024, with new additions to top selling ranges and new properties debuting at the show. As JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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WE ARE BACK FOR GOOD

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WATCH WIDMANN’S LATEST PARTY FASHION CREATIONS

COME MEET US AT

CUSTOMERS IN THE UK AND IRELAND LOOKING TO TAKE ADVANTAGE OF THE FANTASTIC PRODUCTS ON OFFER, PLEASE CONTACT OUR UK&I REPRESENTATIVE PAUL LEWIS.

JANUARY 30 - FEBRUARY 3 HALL 9-E95/F-96

www.widmannsrl.com - paul@pl-consultant.com

NEC BIRMINGHAM 4-7 FEBRUARY HALL 5-5E32

NÜRNBERG

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FOCUS ON: SPIELWARENMESSE 2024

well as new lines, we also have incredible price reductions across the range this year which we’re excited to share with our existing and new customers for 2024.”

Pioneer Europe welcomes the chance to bring its customers together and has events on stand planned to entertain its guests. Michelle Comerford, head of sales, says: “Nuremberg Toy Fair is an important trade fair for our industry in Europe. This is a great place to meet with our existing partners to discuss plans for the year ahead, and also meet new partners. Customers will have the opportunity to see the Qualatex and Pioneer Party product ranges, various retail solutions and inspiring balloon creations.

“Visitors can watch on-stand demonstrations from Marvin Ohmstedt CBA (Germany) and Julie Dunham CBA (UK) and join us for a drink at the ‘Balloon Bar’. Pride of place in our décor will be our recently

design and product from the industry and meet with relevant peers.”

The location is a major draw for a number of the international exhibitors.

Edwin Klein, key account manager, Opposuits, tells PPE: “We are very excited to return to the Spielwarenmesse in Nuremberg. Its location is an almost perfect place in the centre of western Europe to meet with our customers and connect with them on a more personal level. We cannot wait to showcase our highly anticipated new licensed onesies as well as new things we have in store for upcoming year.”

Due to the nature of the show, there is also the opportunity to showcase both core party products and more toy-based lines for party retailers. Caitlin Coxon, content creator, Henbrandt, furthers: “The Henbrandt team looks forward to seeing you in Nuremberg this February as we kick off the year in high spirits.

“Visit us at B25 in Hall 9 to find the

launched Chartreuse latex, and in addition we will be showcasing new Seasonal and Everyday designs.”

For Disguise, the show offers the chance to present new licensed brands in a central location. Mike McGillion, vp sales EMEA, explains: “After the success of 2023 we will, once again, be exhibiting at this show as we have new properties, brands and designs to share with our broad EU customer base.

“This show works well for us as we’re able to meet with customers from all countries and retail channels in a single, central, location. It also gives our licensing partners to see their full ranges in one place and to be able to connect directly with some of our retail partners for feedback directly.

“This show gives our customers their first opportunity, in most cases, to preview and order what’s new for Halloween and Christmas 2024, Carnival and World Book Day for 2025. We are also able to discover new trends in

Above: The Nuremberg show is an important date in the party industry calendar.

Below: Gemar is returning to Spielwarenmesse following a successful 2023 show.

Above: Globos Payaso will demonstrate the huge scope of creativity possible with its balloon range.

answers to all your party planning needs: we’re packing our favourite costumes, hats, and accessories, and sprinkling in some glow sticks and inflatables too.

“Alternatively, if it’s pocket money toys you’re after, come and find us at D83 in Hall 4. We will be showcasing party bags and boxes, and everything you could want to fill them: from squeezies and slime, to pocket size playthings and puzzle games. And while you peruse our products, see if you can spot our new lines, making their debut appearance – or just ask one of our friendly representatives to point them out for you.”

For some, Spielwarenmesse offers the opportunity to come together as partners, to meet existing and prospective clients. Mark Brett, UK agent for ITI UK, explains: “Globos Payaso is exhibiting at Spielwarenmesse as it is such a huge opportunity to meet old and new clients from within Europe and indeed the wider world. Senior executives from Latex Occidental (manufacturer of Globos Payaso Balloons) will be in attendance alongside the team from Adic & Globos Luftballons.”

Rubies will be unveiling its new branding at the show. Fran Hales, head of portfolio and marketing, Rubies, comments: “Visit Rubies at Hall 9 D04 and Hall 12.2 P24 in Spielwarenmesse, for a fresh new look and approach to dressup for 2024. The Rubies team welcomes you to its stand to find out more on the focus of encouraging play value all year round through 365 role-play product, upcoming retail solutions, new product lines, and plenty more from the world leading costume and accessory company.

“For retail partners from national chains down to independent shops, Rubies will be presenting new and innovative POS solutions, for the first time you’ll be able to preview the plans and designs to take their retailers in-store offering to new heights. From FSDUs to new packaging, the design refresh is planned to enhance your product offering and elevate consumers’ shopping experience.”

Team PPE looks forward to seeing you in Nuremberg.

JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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WE ARE LAUNCHING 1000 NEW PRODUCTS! Visit us at our 200 m2 booth D09/E04 Spielwarenmesse 2024 January 30th – February 3th

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Rubies is excited to announce the showcase of its brand-new licences, including David Walliams and Young Jedi Adventures ranges for 2024.

On top of new licences, Rubies is showcasing its 365 and seasonal range product for 2024.

Animal Print, Game On and Dino Bash are examples of ITI UK’s plastic free garlands - A new range of latex balloons garlands, which are entirely plastic free throughout both the product and packaging.

Due to high demand, Opposuits is adding children’s sizes to its Sequins Gold/Silver designs.

Smiffys will showcase new licences including the new The Rocky Horror Show collection, featuring costumes and wigs for all the favourite characters, including Frank N Furter, Riff Raff and Magenta.

In response to the increasing popularity of the masks and accessories category, Smiffys will launch new products across its range.

Henbrandt will be showcasing its new range for Easter 2024, including masks, bags, decorations, props and more.

JANUARY/FEBRUARY 2024 PROGRESSIVE PARTY EUROPE

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Smiffys will introduce new accessories across all ranges, as well as new themes.

St Patrick’s Day is one of the new ranges launching at Spielwarenmesse for Henbrandt, featuring masks, accessories, decorations and more.

Chartreuse is the latest colour launch from Pioneer Europe – a vibrant blend of vivid green and electric yellow. Available in 5”, 11” and 260Q sizes.

Smiffys has expanded its licence portfolio across both Halloween and everyday collections for 2024.

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VISIT US: TOY FAIR 30 JAN – 3 FEB HALL 9, STAND C-05

SPRINGFAIR 4 – 7 FEB

HALL 3, STAND 3J30

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Above: Spring Fair’s theme for 2024 is the magic of discovery.

SPRING FORWARD Spring Fair returns to the NEC Birmingham from 4 – 7 February this year, with a wide range of products across a huge variety of sectors.

PPE chats to event director, Soraya Gadelrab and exhibitors in the Party & Celebrations sector about their plans for the show.

R

eturning to the NEC Birmingham with a host of new features and a focus on discovery, Spring Fair 2024 is preparing to bring the retail community together over four days in February. Newly appointed event director, Soraya Gadelrab enthuses: “2024 is all about the magic of discovery, putting the products and their creators at the heart of the show. We’re also upping the bar with our onsite experience

delivering more education, trends, inspiration, networking and fun.

“Buyers will be able to attend thought-provoking keynotes and panel discussions on the latest retail themes at the Inspiring Retail Stage, and we are launching a new Trend Talks stage exploring the future of retail with the latest retail trends and product innovations from future forecasters and creators.

“Plus a new Masterclass Studio with free business solution masterclasses

Left: Soraya Gadelrab, event director, Spring Fair.

dedicated to helping our audience (exhibitors and visitors) grow their retail business launches.”

She continues: “Our popular New Product Showcase returns presenting a curated edit championing new product. We’re excited to have the opportunity to bring the retail community together to let the products be the stars while also shining a light on the people behind them to find out what inspired them to create their designs.”

In the Party & Celebrations sector, there is plenty of newness to discover from around the world. Soraya continues: “The Party & Celebrations sector sparkles with exciting and bright new finds for every occasion.

From decorations and balloons to dress up, there’s an international flavour to the line-up with Grabo, Gemar, Procos and Kalisan exhibiting.

“Hailing from Greece, Procos which has won multiple awards for creativity and sustainability, cameos at Spring Fair Far left: The Party & Celebrations sector will host a wide range of exhibitors.

Left: Ginger Ray will return to Spring Fair this year.

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Right: Exhibitors at the show will cover a wide range of party themes for all ages.

Below: All occasions and events will be covered at Spring Fair.

’24 with a wide array of licensed products.

Award-winning supplier Unique Party is back and brings the party to life with the trendiest party patterns, popular birthday licences, and over 30 solid colour programmes.

“Get in the party mood with the go-to brands for trend-led party must-haves and unique products, Hootyballoo

by Club Green and Ginger Ray, who will showcase their latest designs, trends and colourways in table decoration and balloons.

“For everything you need to make parties spectacular, look out for Pioneer. With over 20 of the most popular licences, from favourite children’s characters to blockbuster movie franchises, and four core ranges of Style Partyware with ontrend designs and colours suitable for all of life’s special occasions.”

Pioneer Europe’s head of marketing, Julie Dommett, expands: “The Pioneer team are very much looking forward to being at Spring Fair again this February. It’s always great to meet with long-established customers and partners, to discuss new opportunities and ways to grow our businesses together. We also love meeting new customers and helping inspire different businesses to join the wonderful world of balloons and party.”

There will be theatre on the Pioneer stand too, as Julie outlines: “Our Qualatex trainers Lucy Hennessy CBA and Julie Dunham CBA will be demonstrating new and exciting designs for 2024, and will be on hand to answer design/technique questions. In addition to seeing new product ranges, this will also be the first opportunity for customers to pick up the 2024 Qualatex Everyday Catalogue.”

Globos Payaso is also exhibiting to take advantage of the opportunity to meet old and new clients from within Europe and further afield.

Mark Brett, UK agent for ITI UK, explains: “Senior executives from Latex Occidental (manufacturer of Globos Payaso Balloons) will be in attendance alongside the team from ITI (UK). They will be making major announcements about the introduction of their huge range of decorating balloons within the European market during 2024.”

The stand will have much to draw in visitors: “On the stand will be a worldrenowned balloon decorator who will

be demonstrating just how good Globos Payaso Balloons are. If that were not enough, a brand new range of Latex balloons garlands which are entirely plastic free will also launch. When we say entirely, we mean no plastic in the packaging and none in the product.”

Outside of balloons, new costumes will also be on display. Fran Hales, head of portfolio and marketing, tells PPE: “This year we are delighted to announce that you’ll be able to find a Below: Gemar is returning to Spring Fair with its range of bio-based balloons, among other launches.member benefits to visitors

selection of Rubies dressup range on Enesco’s stand in Hall 4, Stand B60 - C61 and C60 – D61 at Spring Fair.

“You’ll have the opportunity to learn more about our focus on fostering play value throughout the year with our extensive range of 365 role play products, upcoming retail solutions, and new product lines. As a leading costume and accessory company, Rubies is dedicated to providing endless possibilities for imaginative role play.”

Widmann will be exhibiting for the first time at Spring Fair. Paul Lewis, sales agent UK&I, explains: “Widmann is extremely excited to be exhibiting at the Spring Fair for the first time.

With new UK&I representation and a robust route to market, we are in the UK more than ever.

“As the leading European retailer of Halloween outfits, we know that our products will be a perfect fit in the UK&I market. Our newest range of party fashion is something to be seen and will be a fantastic addition to any costume range.”

There will also be a huge range of new partyware on display from Club Green. Michele Gaudelli, commercial director, says: “Spring Fair is back for 2024 and we are busy putting the final touches to our stand. Here at Hootyballoo we have been having lots of fun designing new ranges alongside some fabulous additions to existing ranges for 2024.

“We have so much to share with you, we have brand new ranges for seasonal events such as Ramadam and Diwali, Mother’s Day and Father’s Day, plus new candle products and we are going balloon crazy too.”

Power of One

Italian balloon specialist, Gemar, is a supporter of Spring Fair’s Power of One campaign. Gloria Veta, chief brand and sales officer at Gemar, commented: “With our range of bio-based balloons, we are proud to be an active supporter of The Power of One campaign, a feature of Spring Fair designed to encourage retailers to take steps, big and small, to change the world. We want balloons to shape a more colourful, creative and sustainable environment for all.”

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The gold foiled congratulations range will be on the Hootyballoo stand, providing products to celebrate any occasion. Complete with bottle bags, selfie frames and banners.

Hall 3, stand P20-Q21

Hootyballoo will be introducing its new Giant Foil Number Balloons available in gold, silver, rose gold, rainbow, blue and pink.

Hall 3, stand P20-Q21 Rubies will debut brand-new licenses, including the David Walliams range, exclusively launching in 2024. In addition, the company will showcase its evergreen and seasonal range of products for the upcoming year.

Enesco stand - Hall 4, stand B60 - C61 and C60 – D61

The 31” Pretty Poppy foil balloon from Pioneer Europe is perfect for Mother’s Day and other spring occasions

BAPIA is the UK’s trade organisation for the balloon and party sector, with over 2,100 members nationwide, each backed by extensive industry expertise. Membership offers unparalleled perks, including complimentary insurance, training, and discounts on both wholesale purchases and everyday shopping. Beyond fostering business support, BAPIA presents substantial cost savings and the chance to join a vibrant industry community, making it an invaluable resource for anyone in the party business.

Hall 3, stand H16

Hootyballoo will showcase Ditsy Daisy - a pretty daisy range which co-ordinates with the Mother’s Day products, or can be used alone for any special occasion.

Hall 3, stand P20-Q21

The Mother’s Day Ditsy Flowers Microfoil is new to Pioneer Europe’s spring collection.

The new Ombre Number Candles from Hootyballoo are available in pink, blue, silver and gold.

Hall 3, stand P20-Q21

Romance is guaranteed with Hootyballoo’s set of heart shaped napkins and pretty banners.

Hall 3, stand P20-Q21

The Pretty Poppies 11” Round balloons from Pioneer Europe come in an assortment of red, coral and cranberry colours, printed with poppies.

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Get ready to cheer on England this summer with Hootyballoo’s new Come on England range including tableware, banner, balloons and flags.

Hall 3, stand P20-Q21

There is something for everyone in Widmann’s new party fashion sequin collection.

Widmann will showcase its range of shell suits, perfect for any 80s party.

Hall 5, stand E32

Celebrate Pride with Hootyballoo’s colourful rainbow products including window clings, Pride balloons and tableware.

Hall 3, stand P20-Q21

Hootyballoo’s new Ramadan range has everything to celebrate with family and friends. Beautifully crafted and styled in golds and deep blues.

Hall 3, stand P20-Q21

Pioneer Europe’s 21” Mother’s Day Envelope Microfoil balloon makes the ideal gift or décor item.

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See us at Spielwarenmesse Hall 9, Stand D75 – E68

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EXECUTIVE PROFILE

Jim Cairns, vice president and general manager of Unique UK, takes the hotseat this issue, to chat about resilience, customer relationships, and the strength of the Unique team.

Left: Jim Cairns

Stay Humble HOW LONG HAVE YOU BEEN AT THE COMPANY? 21 years – I started my career at Unique as operations manager.

WHAT IS YOUR GREATEST ACHIEVEMENT AT THE COMPANY? There have been many notable achievements over the years including cost saving initiatives, successful high-impact project launches, sales growth, streamlining work processes, and introducing innovative new products, however my greatest sense of accomplishment has been in contributing to an incredibly positive company culture that resonates throughout our entire high-performing team here at Unique. This culture permeates all the way down from the top of our organisation, which is why we love working here, and is why we have incredibly high staff retention rate.

FAVOURITE PART OF YOUR JOB? One of the favourite aspects of my job is most definitely working with customers.

Interacting with clients on a daily basis allows me to understand their needs, build relationships, and provide solutions that genuinely make a difference for them. I find it incredibly rewarding to help customers navigate challenges and witness the positive impact our products and services have on their businesses.

The variety of personalities and situations I encounter keeps things dynamic, and the opportunity to exceed their expectations and foster long-term partnerships is something I truly enjoy. It’s not just about selling a product or service; it’s about building trust and creating a positive experience for our customers, and that, to me, is one of the most fulfilling aspects of my role.

LEAST FAVOURITE PART OF YOUR JOB? While I thoroughly enjoy my role, if I were to highlight a challenging aspect, it would be anything that removes me away from the positive development of actual business – there are many such administrative

examples that require meticulous attention to detail and can sometimes be timeconsuming. However, I recognise their importance and I believe that even the less enjoyable aspects of a job contribute to personal and professional growth.

items and single-use decorations.

However, there has been a noteworthy shift towards more sustainable options.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN? The best piece of advice I’ve ever received is to ‘stay humble’. This simple yet powerful guidance has been a constant reminder to approach success with gratitude and a grounded mindset. It emphasises the importance of acknowledging that individual achievements are often the result of collaboration, learning from others, and being open to continuous growth. Staying humble encourages me to appreciate every opportunity, value the perspectives of those around me, and remain committed to ongoing self-improvement. It’s a guiding principle that not only influences my professional life but extends to personal interactions as well.

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE LAST YEAR?

The unsung hero/heroes at Unique are undoubtedly and unequivocally our entire team, in the UK and further afield. Their consistent dedication and hard work often operate behind the scenes but play a crucial role in the overall success of our company.

They consistently go above and beyond their responsibilities, and their contributions significantly impact the smooth functioning of their departments. Recognising their efforts is essential, as they embody the values and spirit that make Unique such a great place to work.

The biggest lesson I’ve taken away from the last year is the profound importance of resilience. The challenges and uncertainties we faced collectively reinforced the notion that adaptability and perseverance are key to navigating through any unforeseen circumstances. In a world that can be unpredictable, being resilient means not only bouncing back from setbacks but also adapting, learning, and growing stronger through adversity. This past year has shown me that embracing change and remaining steadfast in the face of difficulties not only allows for survival but also presents opportunities for innovation and personal development.

WHAT IS THE BIGGEST CHANGE WITHIN THE PARTY INDUSTRY THAT YOU HAVE SEEN SINCE YOU HAVE WORKED IN IT?

IF YOU COULD CHANGE ONE THING ABOUT THE PARTY INDUSTRY, WHAT WOULD IT BE AND WHY?

WHO IS THE UNSUNG HERO OF THE COMPANY?

Over the years, the party industry has undergone significant transformations, and the most notable change I’ve observed is the increasing emphasis on sustainability and eco-friendly practices.

Customers and businesses alike are now more conscious of the environmental impact of events and parties. Initially, there was a strong focus on disposable

It would be to eliminate counterfeiters.

The prevalence of counterfeit products and piracy in the industry not only compromises the integrity of brands, but also poses serious risks to consumers.

By addressing this issue, we can create a more trustworthy and reliable market for party-related products. This change would involve implementing stricter regulations, primarily at import, fostering collaboration among industry stakeholders to identify and eradicate counterfeit operations, and educating consumers about the risks associated with purchasing fake or unauthorised products.

IF YOU DIDN’T WORK IN THE PARTY INDUSTRY, WHAT INDUSTRY WOULD YOU WORK IN AND WHY? I would most likely pursue a career in property development/management. The realm of real estate and property investment has always intrigued me due to its potential for long-term growth and financial stability.

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