Progressive Party Europe: March/April 2022 by Max Publishing: Print, Digital Media + Events (London)

Mar/ Apr 2022

MEET THE TEAM!

Disney license launches with Disguise: April 2022!

PAGE 20

Progressive Party A4 Front Cover - DisneyPixar - March 2022.indd 1

27/03/2022 17:15

A TYB

LLO

W W W. C L U B G R E E N . C O M | E M A I L S A L E S @ C L U B G R E E N . C O M | C A L L 0 1 4 8 3 2 8 1 3 1 3 IFC_PPE_March April 2022.indd 1

28/03/2022 17:51

ss uu mm mm ee rr pp ii cc nn ii cc ss aa nn dd bb bb qq ss aa rr ee nn oo tt tt oo oo ff aa rr aa ww aa yy nn oo ww !!

@ H O O T Y B A L L O O | W W W. H O O T Y B A L L O O. C O M | W W W. C L U B G R E E N . C O M @ H O O T Y B A L L O O | W W W. H O O T Y B A L L O O. C O M | W W W. C L U B G R E E N . C O M 00_PPE_March April 2022.indd 1

28/03/2022 17:48

celebrate the queen’s platinum jubilee in style!

LU . COOMM | | EEM MAAIILL SS A A LL E S @ C LL U 1 41 8 WW WW WW . C. LCU BB GG RR E EE ENN. C U BBGGRREEEENN. C . COOMM | |CCAAL L L0 0 4 38 32 8218311331 3 00_PPE_March April 2022.indd 1

28/03/2022 17:43

13 03_PPE_March April 2022.indd 1

28/03/2022 10:50

04_PPE_March April 2022.indd 1

28/03/2022 09:58

CONTENTS

What’s inside: MARCH/APRIL 2022 NEWS

What’s happening… a lot of moving and shaking, it turns out...

LETTER FROM AMERICA

Ed Avis talks normal. Or not normal.

FEEDBACK

World Book Day 2022 in review.

DISGUISE

Unveiling the big plan.

JUBILEE 2022

We may as well all get involved with this one...

HALLOWEEN 2022 Early trends and hopes.

BALLOON INNOVATIONS We’re suddenly craving coffee...

08 17 18 20 23 31 35

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

05_Contents.indd 5

28/03/2022 12:19

It's finally here! Check out our Halloween 2022 available online now!

00_PPE_March April 2022.indd 1

19/03/2022 16:37

WELCOME The home of market leading trade magazines

The home of market leading trade magazines max-publishing.co.uk The home of market leading trade magazines The home of market leading trade magazines March/April 2013

Welcome to the Party A platinum party

The home of exhibitions The home of exhibitions The home of exhibitions The home of exhibitions

The home of market leading trade awards The home of market leading trade awards The home of market leading trade awards The home of market leading trade awards

Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk hello@max-publishing.co.uk

The first few months of the year played out slightly differently to usual for the party industry with Spielwarenmesse being cancelled at the 11th hour. But many enjoyed a successful Halloween & Party Expo in Las Vegas and Spring Fair in Birmingham. And ever the resilient industry, many of you who were expecting to meet potential customers in Nuremberg, have since embarked on tours, virtual showcases and many other means of presenting new ranges. From a consumer perspective, we have seen Above: Progressive Party Europe’s a number of events returning to normality and Katie Roberts-Mason. providing a welcome boost to the party industry. Valentine’s Day saw couples going out and celebrating and World Book Day went better than expected as it returned to schools, with retailers telling us that if they’d had more stock, they’d have sold more, and some stand out successes with licensed characters. Turn to page 18 to read the industry’s feedback about the day. While the first quarter was still suffering slightly from the effects of the pandemic, it seems that we have a summer of celebrations to look forward to, particularly in the UK. As I write this leader, the sun is shining and there’s a real feeling of spring emerging. It’s been two years since Boris Johnson announced the very first lockdown and we’re seeing light at the end of the tunnel of restrictions. 2022 marks an incredible 70 years since Queen Elizabeth was crowned, and the Royal Family has planned a long Bank Holiday weekend of celebrations in June from street parties, to concerts, to trooping of the colour. There is huge excitement among retailers and suppliers about the events, with most expecting this to be the biggest celebration we’ve seen in our lifetimes. Product orders are already pouring in, with some expecting sell-out ranges early on. Turn to page 23 to read more and find out what products are on offer to ensure you are making the most of the Platinum Jubilee. Planning for the second half of the year is also well under way with suppliers looking forward to Halloween. Following last year’s sell out success, hopes are high for 2022 and you can find out what the plans are and what products are already in the pipeline on page 31. April is an important month for Disguise as the EMEA team launches its new Disney licensed range from the 1st. We caught up with the growing team about their plans for the coming months and how they are growing their business in the region, read more on page 20. It’s a wholly positive issue for April, which is great to see. It seems we are getting back on track to party like we used to (or perhaps like we never have before). So enjoy the sunshine and this moment of calm in the industry.

@Prog_Party_Eu

Katie Roberts-Mason - Editor Rob Willis - Publishing Director

ISSN 2058 797X

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

07_Leader.indd 7

28/03/2022 10:59

NEWS PAGE

NEWS UPDATE Disguise launches European tour The global costume company has kicked off a tour of Europe with shows in Benidorm, Spain and Warsaw, Poland. Disguise is exhibiting a wide range of licences and properties on its European tour, from Mario, Minecraft, My Little Pony and Power Ranger costumes, to Funko Collectable masks, to the all-new Disney portfolio. Having been a North America costume partner for over 30 years, this is the first time Disguise has held Disney costume rights in EMEA, which will launch on 1 April this year. Tony Lewis, sales director, Disguise, commented: “These shows are really important to introduce our European team to the wider European market. We are going all out with great locations and displays to really demonstrate the fantastic

range of styles Disguise has to offer. “Nuremberg would have been the first time Disguise had a dedicated stand and the European shows have happened in reaction to our dedication to get in front of consumers.” The Spanish show was held at the Gran Bali and a wide variety of retailers attended including Juguettos, Toy Planet, Juguetilandia, Jugatoys, Panre, Juguetes y Baratijas, as well as El Corte Ingles

Gemar travels the world in 2022

Above: The Gemar team has travelled 981km on its tour so far this year

Gemar has been sharing its balloons on both sides of the Atlantic at a range of events during Q1 of 2022. Float was a highlight in America where Gemar was represented by Alisson Vasconcelos and Gemar Ambassadors Irina Loanova and Lia Leottau. Following workshops so popular that people had to be turned away, participants danced the night away at the Gemar Float Beach Party. Next was Florida Super Jam, where Gemar sponsored the Awesome Austin and enjoyed lots of twisting fun at the Gemar balloon banquet. Across the Atlantic, the Gemar team flew to the UK for the first time in two years. Last time the company exhibited at Spring Fair, it was a tentative step into a new market. This time the company made a splash with a stand decorated by Elari Events, workshops with NABAS, and demos by Gemar Master Vincenzo. Next was the Blackpool Balloon Bash where the company hosted workshops with Gergö and Vincenzo. The team then embarked on its UK Roadshow, when they visited distributors and held balloon art workshops. Clara Vaugelade-Tafani, marketing manager, commented: “After 981km, hundreds of participants and nearly 100,000 balloons, we are ready to return to Italy for a well-earned rest. One thing is very clear, no matter which side of the Atlantic you are on, the party industry is back on its feet, with the passion and dedication for balloon art growing stronger every day.”

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

08-09_11_13_15_News Pages.indd 8

and independent distributor Liragram. The team then headed to Warsaw to showcase both the Jakks toy line and Disguise. Shows will also take place across the Nordics throughout March, and the France exhibition takes place week commencing 28 March, with a further show in Italy planned for the spring. Above left: The European tour will cover Spain, Poland, the Nordics, France and Italy.

Licensing Expo returns to Las Vegas in May 2022 Licensing Expo will open its doors from 24 – 26 May to reconnect the global licensing industry at Mandalay Bay Convention Center. Organised by Informa Markets, in partnership with licensing trade association, Licensing International, Licensing Expo is back after a twoyear break to celebrate its 40th live edition, with safety at the heart of the experience. Anna Knight, vp of licensing, Informa Markets, commented: “While we are still living and working during a pandemic, the health and safety of everyone attending Licensing Expo will remain our number one priority, and this year’s event has been specifically designed to account

for varying levels of attendee comfort with a range of options to suit, whether that’s a preference for one-on-one interaction or to maintain physical distance.” Licensing International president, Maura Regan, added: “Bringing licensing professionals from around the world back together in person affords us all opportunities for new partnerships, networking, and learning – and a critical chance to move businesses forward. We’re confident Licensing Expo 2022 will bring the industry back together for a long-awaited reunion.” Below: All participants will be required to wear a face mask indoors and present proof of vaccination or a negative Covid test.

For the latest news visit PartyWorldwide.net

28/03/2022 11:00

PARTY NEWS

Amscan International announces new ceo and first exec chairman

Chief executive officer, Gary Panons, will become the company’s first executive chairman and be succeeded by current chief financial officer and chief operating officer, Joe Hennigan on 1 April 2022. Milton Keynes-based Amscan has revealed the change as it prepares for further national and international growth. The company has a turnover of over £250m and employs around 2,500 people worldwide, 350 of which are based in the UK. Gary, who joined the business in 2011, commented: “There are hugely exciting times ahead for Amscan International with further organic growth and acquisitions. We have incredibly supportive investors and partners in Endless,

a great leadership team and a wealth of experience and energy across all areas of our business. “Part of any evolution is growing, developing and harnessing positive change. These changes to our board structure are entirely right for the stage and future success of our business, and I am delighted that Joe will be my successor as ceo. His strategic insight, deep experience of the industry and relentless pursuit of success will be instrumental to further growth.” Joe, who has been working at Amscan since 2016, added: “We have an exceptional team at Amscan International and we are all excited for what the future holds as we further expand the business. We have a clear strategic growth plan

and the funds available to make additional investments to accelerate the plan. “These are exciting times and I look forward to continuing to work closely with Gary and the senior management team as we

progress our strategic plan.” Also from 1 April, current group finance director, Rob Sidell, will become chief financial officer. He joined the business last October. Above: Amscan’s Gary Panons (left) and Joe Hennigan (right).

Hootyballoo unveils latest brochure

Qualatex introduces new education courses

The Complete Hootyballoo Collection by Club Green includes 150 pages of partyware. To download the latest brochure from Hootyballoo, simply scan the QR code and discover a wide range of party products including tableware, décor, balloons and more in on-trend collections such as Rose Gold; Peace, Love, Party; Tropic Like it’s Hot; Dotty Dalmatian and more. There’s even cake recipes to add the finishing touch to any party. Those who would like further information on any of the products featured can contact the customer services team on 01483 281313.

The supplier’s 2022 training programme offers some exciting new updates. Qualatex’s Fundamentals course for beginners is available to delegates in both face to face and virtual formats. Fully updated in autumn 2021, the course offers essential advice and guidance on all aspects of working with balloons and running a successful balloon business. New for this year is the updated Retail Essentials class. Designed with retailers and online sellers in mind, this handson course is specifically designed to aid multi-channel selling of on-trend products. The course features hints and tips from experienced instructors, as well as a package of exclusive images featuring designs and trends covered in the course. Simply Organics features demos and hands-on group work to create themed décor in styles and colours which are trending now. Sue Bowler CBA shares tips and techniques and exclusive images are included. Finally, the What’s Hot Air-Filled Fun classes are packed with profitable instaworthy ideas and even free templates for balloon mosaics as well as professional imagery. Join Luc Bertrand CBA to add new designs to your portfolio. For details of all courses, and to book a place, head to www. qualatexeurope. com and click on the Education tab.

Below: The new brochure features the vibrant new Peace, Love, Party collection on the cover.

Right: The updated Retail Essentials course is new for 2022.

For the latest news visit PartyWorldwide.net

08-09_11_13_15_News Pages.indd 9

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

28/03/2022 11:00

10_PPE_March April 2022.indd 1

27/03/2022 17:52

PARTY NEWS

Smiffys announces Universal Monsters collection for Halloween 2022 The costume supplier will launch a brand new collection based on the Universal Monsters brand. Featuring some of the most iconic characters from classic horror films of the last century, the Universal Monsters creatures have stood the test of time and continue to haunt us. Smiffys’ first collection of costumes, accessories and cosmetics will feature timeless characters from Dracula, Frankenstein, Creature from the Black Lagoon, The Mummy and more. The range will offer costumes for the whole

family with accessories to complete the look, and will be available in the UK and IE, EU, EEA, AUS and NZ, Bahrain, Brazil, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, San Morino, Saudi Arabia, UAE Vatican City and Yemen. Dominique Peckett, director at Smiffys, said: “We can’t wait to launch the Universal Monsters collection for this Halloween season. Nostalgia remains a strong trend and these iconic, instantly recognisable monsters appeal to all generations.” Right: The Universal Monsters brand encompasses some of the most iconic characters from classic horror films of the last century.

Amscan grows licensed partnerships Encanto, Blues Clues and Bluey have joined the supplier’s party, balloon and costume portfolio. The Family Madrigal will join Amscan’s licensed line-up with new standard and Supershape foil balloons available now, featuring all three key characters – Luisa, Mirabel and Isabella. Also new to the range and expanding Amscan’s Nickelodeon portfolio, is Blues Clues. A range of costumes and balloons are available to pre-order now and party ranges will join the offering in Q3 this year. In addition to this, Amscan has also extended its Paw Patrol ranges, with new seasonal Halloween styles available to preorder online now, as

well as a new Paw Patrol party range coming for 2023. Bluey, Bingo and the gang will also be welcomed to Amscan’s licensed category, with Bluey due to be available later this year, covering all celebration categories including a sustainable party range. Mel Beer, licensing director, commented: “We’re really pleased to announce new licences joining our party, balloon and costume portfolio.”

Left and above: The Family Madrigal is joining Amscan’s licensed offering, with balloons available to pre-order now.

Premium partners with Conwin Balloon inflator suppliers, Conwin and Premium Balloon Accessories, have joined forces to develop a partnership that will bring the two companies together in offering a comprehensive inflator product line. Working together, Conwin and Premium Balloon Accessories will refine their existing offerings, bring an exciting new product offering to the industry, and push the boundaries of the possibilities in balloon décor. The partnership will allow for better service to the global market, and together, the companies

will focus on building a comprehensive and industry advancing inflator line-up. The new collaboration will allow product line consolidation, removing redundancy, and offering best-in-class product for

For the latest news visit PartyWorldwide.net

08-09_11_13_15_News Pages.indd 11

each unique inflation need. Combining their resources creates an opportunity to deliver new and exciting products faster and more economically, while the combined locations and global reach will make purchasing

and support easier. David Nelson, Premium Balloon Accessories president, commented: “Our new partnership combines two of the oldest and best in our industry, so together we can provide even better innovation and service to our worldwide customer base.” Brad Kamph, Conwin president, added: “This is an exciting opportunity to bring together two companies that represent our combined industry to work together on bringing new innovation to our users.” Below: Premium Conwin - The new collaboration will refine the companies’ existing ranges.

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

28/03/2022 11:00

Febbraio.pdf 1 07/02/2022 13:43:29

CMY

00_PPE_March April 2022.indd 1

19/03/2022 16:39

PARTY NEWS

Club Green celebrates 40th anniversary The supplier is focused on fun and sustainability as it celebrates its 40th year. Since Club Green launched Hootyballoo in 2018, its ambition has been to create an exciting range of products which are great for both its customers and the environment. The company is continually working to reduce singleuse plastics and is currently upgrading its display packaging, using card display pouches instead of plastic bags. 2022 will see a new eco-friendly

range incorporating a coating which allows items to be wiped clean and recycled after use, and hopes to apply this across all ranges in the future. During its 40 years in business, Club Green has partnered with customers across Europe, the US, Australia and South Africa. A spokesperson said: “We are proud to have established ourselves as market leaders, and our customers have confidence in our ability to deliver high quality on-trend products that will boost their bottom line.”

Rasta Imposta plans European expansion Costume and accessory supplier, Rasta Imposta, is looking to expand the distribution of its ranges into European markets, following its success in the US and Australia. The company, which specialises in Halloween costumes, is looking to partner with distributors in key European territories to expand its business. Robert Berman, ceo and founder, commented: “Rasta Imposta is enjoying strong sales in the US, and we’re now in a great position to expand into European markets. We have some exciting new product launches planned over the coming months and the team is looking forward to working with key distributors throughout Europe to bring our collection to their retailers.” To discuss distribution of Rasta Imposta’s ranges in Europe, please contact Robert Berman on Robert@rastaimposta.com or 1-800-21-RASTA (800-217-2782) Below: Rasta Imposta is looking to expand distribution into European markets.

Inset:The Eco Rainbow range features 100% recyclable products and packaging with no hot foiling and eco-friendly coating on all the food safe tableware.

Rubies appoints country manager and head of sales for Germany team

Palmer Agencies launches new 2022 catalogue After 2021's Halloween 'sales explosion', Palmer Agencies has introduced its new 2022 catalogue, catering for the Halloween and party markets. The latest catalogue welcomes new animated skeletons, a comprehensive range of Halloween and fun masks, and a wide selection of children's and adult costumes and accessories to suit most needs and budgets. Palmer Agencies' 2022 Above: The new catalogue has over 240 pages of items including costumes, catalogue has over 240 pages accessories, décor and more. of items with special attention to quality, innovation and a very special Halloween selection. Sergio Battaner, sales and marketing director, said: "It is our best to date. We're back with bigger, better, cooler and more awesome and on-trend products than ever, including a very, very special Halloween selection that makes us the go-to company when it comes to celebrating the spookiest of dates in the party calendar." If you would like to receive a catalogue, get in touch on social media - @palmeragencies - or via email - sales@palmeragencies.com.

For the latest news visit PartyWorldwide.net

08-09_11_13_15_News Pages.indd 13

Alexandra Knack has joined Rubies as country manager and Stefan Brandenburger as head of sales. As Rubies rejuvenates its European operation and continues to expand across the continent, its German division has welcomed two new experienced personnel to spearhead its sales operation. The company says its ever-evolving 365 business approach will now be embodied in Germany by Alexandra Knack and Stefan Brandenburger. As country manager for Germany, Alexandra has a decade of experience in the toy and entertainment industry. Her position will be directly responsible for developing Rubies’ business model in Germany, Austria and Switzerland, ensuring objectives are met within the territory, as well as implementing visionary sales and marketing tactics to ensure Rubies drives growth. Responsible for driving business, Stefan’s role as head of sales will be to oversee the implementation of both new business plans and strategies for various retail channels and executing new product launches and promotions. Mike O’Connell, coo, commented: “Both Stefan and Alexandra’s reputation precedes them as two of the best minds in the German toy and party market and I am excited to see what they can bring to the table, both in executing our pre-existing business plans and in creating unprecedented growth for our German business. “Our German team has a strong driving force behind it with innovative ideas which will enable us to evolve as a company in our multinational directive and I am proud to welcome both Alexandra and Stefan to the team to pave the way for a Rubies in Germany, the likes of which have never been seen before.”

Left: Rubies is welcoming two new experienced personnel to its German team.

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

28/03/2022 11:00

21-262A Progressive Party Ad (Oct 21)_Elton_210mmW x 297mmH.indd 1 14_PPE_March April 2022.indd.indd 1

11/01/2022 15:35:17 27/03/2022 17:55

PARTY NEWS

Party City sales up 7.7% in Q4

Inest: Full year sales for the retailer increased by 17.3% on the previous year.

US retailer, Party City, has reported its fourth quarter and full year results, showing an increase in sales of 17.3% in 2021 versus the prior year. Fourth quarter net sales were $698.3 million, an increase of 7.7% year on year. Comparable sales for the quarter

increased by 17.8% versus the previous year, driven by strength in core categories. For the full year 2021, total net sales were $2,171.1 million, an increase of 17.3% from 2020. Total gross profit margin increased 940 basis points to 35.4% of net sales. The

reported GAAP net loss was $6.5 million or loss of $0.06 per share. Brad Weston, chief executive officer of Party City, commented: “We are pleased with our fourth quarter and full year results that were in line with our expectations as we closed out another successful year. “To that end, 2021 was an important year of transformation for the company as we advanced the fundamental building blocks of our strategy across product innovation, in-store experience, being celebration occasion obsessed and focusing on our North American vertical model, which have yielded important benefits. “We are so proud of the entire PCHI team and all that they accomplished across our manufacturing operations, stores and supply chain, while

navigating a truly uncertain and dynamic environment.” The total number of corporate Party City stores was 759 on December 31st, 2021, compared to 746 a year ago. Looking forward to the coming year, Brad added: “In 2022 we will build on our progress with a focus on customer engagement enhancements, and investments in IT, supply chain and infrastructure. “While we expect inflation and supply chain headwinds to persist in 2022, we remain committed to delivering an improved customer experience as well as appropriately exercising our pricing power. We are confident these efforts, combined with the capabilities that we have put in place over the course of the last two years of the pandemic, will serve us well in 2022 and beyond.”

Balloon Market teams up with Kalisan The Kalisan line of latex balloons is now available from the Balloon Market website – www.balloonmarket.co.uk. As Kalisan latex balloons gain popularity in the UK market with many established event planners and balloon artists adopting the Turkish brand as their balloon of choice, Balloon Market has announced it is now offering the full range on its website.

Greg Brown, director, Balloon Market, commented: “We are really happy to now be partnering with Kalisan, the newest latex balloon brand to hit UK shores. We have seen an increased demand for the Turkish brand from our customers over the last 12 months, mainly due to their amazing range of colours. “Popularised by well known people like Katherine Lyndon from Dress Your Daydream, Michelle Lemmer from Events Clique, Rebecca Phelps from Blow It With Bex and Chantel Lord from Balloon Occasions, we knew the brand would be popular – this was evident as soon as the range was put live on the Balloon Market website, with sales of Kalisan going through the roof in the first few hours.” Richard Aylett from Kalisan UK added: “I am thrilled that Kalisan is now available to many more balloon decorators.” Ozkan Erden, Kalisan, said: “Kalisan has brought to the market a new spectrum of colours to enhance celebrations across a number of sectors and we are excited to have this partnership with Balloon Market.” Left: Greg Brown, director of Balloon Market (left) with Ozkan Erden, Kalisan (right).

For the latest news visit PartyWorldwide.net

08-09_11_13_15_News Pages.indd 15

Above: Mark joins Pioneer Europe from luxury goods brand, Tiffany & Co.

Pioneer Europe hires new head of operations Mark Webber has joined the Bishop's Stortford based balloon and party supplier as head of operations. The new recruit joined Pioneer Europe, which manufactures and distributes Qualatex and Northstar balloons and Pioneer Party ranges, from luxury goods brand Tiffany & Co, where he managed the UK and European distribution division for many years. Marie Gransbury, managing director at Pioneer Europe, commented: "I am very pleased to welcome Mark to the Pioneer family. His extensive experience in distribution is sure to be a real asset to the business." Mark added: "I'm delighted to join the Pioneer team and look forward to learning more about the balloon and party industry." MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

28/03/2022 11:01

16_PPE_March April 2022.indd 1

27/03/2022 17:53

COLUMNIST

Below left: Ed Avis is the executive director of the National Costumers Association. Contact him at executivedirector@costumers.org.

When most people think about your costume store, they probably envision kids choosing costumes and couples picking out party outfits. And those might be the majority of your customers. But you know – probably – that your customer base is much wider than that, and it perhaps could be even wider. Don’t overlook customers who don’t fit your traditional idea of who a customer should be.

Serving markets beyond the norm

recently interviewed an NCA member shop owner who serves a large drag community, both drag queens and drag kings. This is an important market for her store, and she knows that a key success factor with these customers is a welcoming atmosphere. Here are some pointers I learned by speaking with this shop owner: “First, learn about the community. Drag refers to dressing and using makeup to highlight a gender identity, usually of the opposite sex. Drag is often associated with the LGBTQ community, but there are some drag performers who are straight. Drag queens wear clothing and makeup that exaggerate female characteristics, and drag kings dress to exaggerate male characteristics. In most cases,

queens are men and kings are women, though some are transgender. “It’s easy to research drag culture online, but it would be more worthwhile to reach out to the community itself. You can make connections through a gay bar or community center, and/or get in touch with local drag queens or kings and look on their social media to see what looks they have and what products they may need. WHAT PRODUCTS SHOULD YOU CARRY? “A key aspect of a drag identity is makeup that highlights gender. Most basic makeup kits contain the elements someone dressing in drag requires, but there are specific elements they may need more of.

“The drag community buys more than makeup, however. Drag kings – that is, women dressing as men – often want chest binders that reduce the size of their breasts and packers, which make it look like they have a penis. Drag queens, on the other hand, often want breastplates – silicone upper chest forms with breasts – or foam breasts. “Artificial hair – also known as crepe hair - sells well in the drag community. Both drag queens and kings use wigs to emulate the opposite sex, and many drag kings use fake moustaches, stubble or beards. Giant false eyelashes are popular among some drag queens. Similarly, hair dye is important to many drag performers to allow them to vary their look. “And of course many drag performers buy costumes. Naturally, it’s important to stock plus sizes – men wearing clothing designed for women often need larger sizes. The same goes for hosiery. OFFER EDUCATION “Key to fostering sales of drag products in-store – and to create the welcoming atmosphere – is to teach courses on the topic. If you are not able to do that yourself, you may be able to find someone in the community who is. “The shop owner I interviewed offers a class called Drag 101 which includes information about the history of drag, etiquette in the dressing room and with the audience, and makeup and hair basics. “A final thought: Members of the drag community may already be shopping in your store. If you make them feel welcome and offer products they need, you could discover an important new customer segment and start serving a part of your community that you previously overlooked.”

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

17_Letter From America.indd 23

28/03/2022 11:01

WORLD BOOK DAY: FEEDBACK

FEEDBACK

GET UP, DRESS UP! How did the 25th year anniversary of World Book Day serve the party trade? In 2021, World Book Day took place while most children were home schooling. But this year, it was back, and it was the event’s 25th anniversary, offering an exciting chance to re-engage with kids dress-up post-Covid.

orld Book Day was created by UNESCO on 23 April, 1995, as a worldwide celebration of books and reading, which is marked in over 100 countries worldwide. The first time the event hit the UK was 1997, to encourage young people to discover the pleasure of reading. This year marked the 25th year there’s been a World Book Day and on 3 March 2022, children of all ages came together to share the joy of reading for pleasure. Many of those children were encouraged to dress up as their favourite characters at school and explore new books and stories. This year, more than ever, World Book Day was an important date in the calendar, as recent studies show that

Clockwise from top left: Fran Hales, Emma Angel, Sam reading for pleasure Taylor, Elliott Peckett, Claire Grasby and Sergio Battaner. is at an all-time low. Cassie Chadderton, chief executive of World Book Day, told PP: “Reading for pleasure is the biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income – but it is in decline and at its lowest level since 2005. “This demonstrates the importance of improving access to reading for all, and encourage everyone to see themselves as readers, no matter what their ability is or interests are.” So how did it fare for us lot?

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

18-19_Feedback.indd 18

28/03/2022 11:02

WORLD BOOK DAY: FEEDBACK

participate this year; from children in their favourite book week characters, together with group outfits and even in some cases the entire educational establishment wearing the same theme. We’ve loved being tagged in plenty of images too, showing just how much of a success the return to Book Week was. Here’s to planning for next year…”

PALMER AGENCIES Sergio Battaner, sales & marketing director

RUBIES Fran Hales, head of content & digital “At Rubies, we knew World Book Day this year would storm back in a similar fashion to Halloween and we were delighted to see that once again it was fully embraced across the nation, exceeding our expectations. “As the official corporate partner of World Book Day, we worked alongside the team behind it all to ensure the 25th anniversary year was celebrated by children around the country, by promoting a love of reading and an understanding of the untold benefits it can bring as our mutual goal. “We’re incredibly proud to bring some of the biggest book licences of all time to life for young readers on the big day including Horrid Henry, Beano, The Wizarding World of Harry Potter, Willy Wonka and The Chocolate Factory, Marvel and DC to name a few. At the core of our campaign, the slogan ‘Read. Wear. Share.’ has been a success promoting the fact that a costume isn’t just for one day, it’s a fun product which can be re-worn and re-loved.”

ANGELS Emma Angel, director “If I’d have had more, I’d have sold more. Demand was certainly there but given the differing stock availability I felt it was it was a case of selling what we could get and what we had. Accordingly, it was hard to spot any real trends but perhaps that was the case from supply through to retail and we may see a more plotted trail next year.”

AMSCAN INTERNATIONAL Sam Taylor, category manager for dress-up “It was amazing to see World Book Day finally being celebrated back in the classrooms after a long two-year absence. Children definitely deserved the opportunity to celebrate the fantastic charity in the right way, in school and between class friends and teachers. “Amscan was really thrilled to see so many pupils and teaching staff alike

THE PROGRESSIVE PARTY FAMILY EFFORT TOP: Violet and Spencer Willis as Sara Crewe from A Little Princess and Postman Bear. MIDDLE: Frankie Roberts-Mason as The Sugar Plum Fairy. BOTTOM: Maisie Grayson as Tabby McTat’s wife.

“The day was more popular than anticipated and it would be fair to say that some retailers did good business in the run up to World Book Day. The usual suspects were again on the most wanted products list including modern day authors and comedians and, of course, cartoon characters topped the polls. It’s an event that doesn’t show any signs of slowing down which is of great benefit to the party sector, for sure.”

PARTY DELIGHTS Claire Grasby, managing director “Party Delights had a record-breaking World Book Day this year, which saw the highest sales in its 20-year history. We had 100% growth on 2021 and 40% growth on 2020. “Harry Potter saw the biggest year-on-year growth, with sales up 1,419% on last year. It topped the best sellers for every category, with Harry Potter and Hermione our bestselling boys and girls costume, and Professor McGonagall our bestselling adult costume. Other consistently popular themes were Alice in Wonderland, Roald Dahl and animal costumes. We were delighted to have such a successful season.”

SMIFFYS Elliott Peckett, director “2022 saw World Book Day return in full force for the 25th anniversary as schools and nurseries embraced the event after a year off. This year our licensed costume collection was the stand-out seller for Smiffys. Our Julia Donaldson range is new for us this season, but children have loved the stories for years. “The range exceeded all expectations with every character selling out including favourites such as The Gruffalo, Zog and Stick Man. Classic Book Day licences Where’s Wally, Mog the Cat and Bing also came out top of the class. “On our direct-to-consumer site, we spotted that kids animal costumes and make up kits were amongst the top sellers this year, as customers create their own character costumes. Fairy tales remain a strong theme with Robin Hood and Little Red Riding Hood featuring as key characters. The overwhelming response from retailers is that it was a success with strong sell through of Smiffys products and reaffirms everyone’s confidence that the costume and dress up industry is back.” MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

18-19_Feedback.indd 19

28/03/2022 11:02

IN FOCUS: DISGUISE INC.

Masters of disguise A powerhouse in the US dress up category, Disguise Inc has been building a strong EMEA team over recent months. Having been a North America costume partner with Disney for over 30 years, the EMEA division has recently gained the costume rights for the brand and has been readying the launch of the all-new Disney portfolio in the territory on 1 April, 2022, set to bolster its presence.

isguise already boasts a robust portfolio of licences in the EMEA region, including Mario, Minecraft, My Little Pony and Power Rangers, to name a few. The addition of the Disney rights to the offering, alongside an experienced and knowledgeable team both in EMEA and North America, provides a strong foundation for growth. And that’s exactly the plan. Tony Lewis, sales director, explains: “We hope to continue the growth

pattern in EMEA and build a sustainable business servicing the dress up market both directly and via key distribution partners, whilst becoming a best-in-class supplier.” The US experience will support the emerging markets, as Kim Lucas, business development UK and Ireland, explains: “As relative newcomers to the European/ UK costume market, we will use the full support and expertise of our US colleagues to create quality licensed costume opportunities

Match made in heaven Parent company, Jakks, will offer a key partner in the EMEA growth of Disguise, as Kim outlines: “Disguise in partnership with Jakks on toys are able to offer costumes that compliment popular toy brands. Leveraging well-established toy customer relationships, we have been able to jointly offer costumes with our toys. The history of Jakks relationships means our customers are confident we will provide a quality product and service.”

through all distribution channels, whether that is key multiples, value, toy or independent retailers, offering a fabulous depth of ranges in both Disney and non-Disney licences.” Lianne Barber, marketing manager EMEA believes the US strength is part of what sets Disguise apart from its competitors: “Disguise benefits from decades of experience as the largest US costume supplier, Disguise has worked with licensed product for 32 years and treats every brand as its own. The quality of the Disguise costumes shines through in comparison to competitors. “The variety of costumes, the ranges, the licences and the innovation mean Disguise can stand out from the competition.” Lynda Morris, design lead EMEA, agrees: ”Innovation is such a key strength within the Disguise DNA and in order to continue this legacy a handpicked, hugely creative and technical team with a wealth of dress up industry knowledge has been gathered together. By doing this, the UK team works closely in partnership with our US counterparts to continue to deliver the newness and innovation our customers want and expect.” The EMEA business has been building steadily, as Tony outlines: “We have already appointed new partners in the UK, France, Benelux, Spain, Portugal, Germany and CEE to complement our existing distributors in the toy and apparel sectors. “Our retail partnerships have grown during the last two years, but of course, Disney will help and add to our profile and offers. We’ve already seen doors open and this

MARCH/APRIL PROGRESSIVE PARTY EUROPE

20-21_Disguise.indd 20

28/03/2022 19:22

IN FOCUS: DISGUISE INC.

The French approach As the second most important market in the EU, France is key for Disguise. Nathalie Ferrier, business development manager France and Benelux, says: “For the France and Benelux markets, the idea is to go step by step. This first year is a year of construction. We are laying the foundations to attack the second year at full speed. We expect 35% growth over the next 12 months in France and Benelux.” That growth will be achieved through distribution via the existing Jakks partnerships and a distribution partner; market-specific product offerings; and careful communications and marketing. will culminate in the penetration of a mixture of properties and licences across the territories.” Licensing is central to the plans, as Mike McGillion, EMEA business development, explains: “Licences are key to our growth in EMEA – whilst there are many local properties in each market, we have focused on key multi-national properties that have universal appeal.” The EMEA response to the Disney portfolio has been strong so far. Disguise has a multitude of orders both from its domestic stock in the UK and Rotterdam and FOB for when the licence begins. Mike continues: “We have an expansive range of Disney product in the US that has been slightly adjusted for European styles and tastes. Disney remains the most popular licence across EMEA and with the retail and distribution network that has now been put in place, we are confident this range will reach the consumer.” Lynda expands: “We are incredibly fortunate to be able to draw on the wealth of designs available to us from Disguise US. The only changes we needed to make in order to adapt the costumes to the EMEA market were tweaks to the sewn finish of the garments and to ensure all testing meets EU requirements, thus enabling customers to select from a comprehensive and exciting catalogue of costumes across multiple licences. “It’s incredibly important to be able to offer various price points across all licensed characters in order to supply every retail channel throughout EMEA. It is paramount when designing, the essential essence and integrity of each character is retained ensuring the

costume is instantly recognisable.” The Disney partnership has also bolstered the marketing efforts, as Lianne describes: “We have been lucky enough to benefit from Disney’s tent pole campaigns this year and you may see a couple of our costumes feature.” Lianne tells us about the marketing plans for Disney: “We will lean into digital and social media campaigns, getting costumes into the hands of fans of the brands. We also benefit from working closely with the Jakks toys teams and opportunities to be included in toy TV and digital campaigns.” The team will also be working on global campaigns, as Lianne explains: “We will work closely with our US colleagues, learning from their marketing campaigns and partnerships and anything we can be involved in from a global level.

Top left: Kim Lucas, business development UK and Ireland. Top right: Lianne Barber, marketing manager EMEA. Middle left: Mike McGillion, EMEA business development. Middle right: Lynda Morris, design lead EMEA. Bottom left: Nathalie Ferrier, business development manager France and Benelux. Bottom left: Tony Lewis, sales director.

Any of our digital or influencer campaigns will be featured across Europe based on the popularity of the costumes in each region. “We also hope to build relationships with the local EMEA licensor contacts on joint marketing efforts across Europe.” Once the Disney range launches, it seems Disguise will hit the ground running with strong foundations in place to support future growth. One to watch in the EMEA dress up space. MARCH/APRIL 2021 PROGRESSIVE PARTY EUROPE

20-21_Disguise.indd 21

28/03/2022 19:22

22_PPE_March April 2022.indd 1

27/03/2022 17:49

THE QUEEN’S JUBILEE 2022 Below: Amscan is offering new sustainably packaged large foil numbers to mark the big 7-0

While HRH The Queen officially became the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service, on February 7th, the palace has announced a year-long calendar of celebrations, culminating in a four-day Bank Holiday weekend from Thursday 2 to Sunday 5 June. Progressive Party found out what the industry’s hopes and expectations are, as well as what products they will have on offer.

he June Bank Holiday will provide an opportunity for communities and people throughout the UK to come together to celebrate the historic milestone of The Queen’s Platinum Jubilee. The four-day event is set to feature public events, community activities and national moments of reflection, including The Queen’s Birthday Parade (Trooping the Colour); Platinum Jubilee Beacons; a Service of Thanksgiving; The Platinum Party at the Palace; The Big Jubilee Lunch; The Platinum Jubilee Pageant; as well as a myriad of local parties.

Above: Rubies’ extended range of accessories from

Mask-arade face masks to wigs to flags and more are the ideal addition to any celebration. Far left: The long float time on Qualatex’s Union Jack Microfoil balloons mean they are ideal for retail window displays too. Left: Qualatex has a range of crown design balloons perfect for the celebrations.

Many suppliers said they are seeing anticipation mounting already for the weekend. George Morgan, manager of graphic design and illustration supply chain at Henbrandt, says: “We have been seeing the

excitement building for the Platinum Jubilee since January with many of our Union Jack items going out the door on huge pallets. Numerous items have been re-ordered and are being rushed in.” Left: There are Jubilee costumes for the whole family from Smiffys, with tracksuits, vintage style skirts, waistcoats, dresses, aprons and more. MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

23_25_27_29_Jubilee.indd 23

28/03/2022 11:06

24_PPE_March April 2022.indd 1

27/03/2022 17:50

THE QUEEN’S JUBILEE 2022

Above: Amscan’s vintage inspired range with hints of the coronation day 70 years ago, includes mix and match tableware in rich regal tones with modern patterns and hero products comprising vintage rosette, paper sash and a jingle wand noise maker. Below: Smiffys has a wide range of Union Jack products to get the party started. Above right: Club Green’s new Royally British range completes the collection and includes cake stands, plates, cups, balloons, tablecloth and novelty glasses and hats.

Julie Dommett, head of marketing at Pioneer Europe, agrees: “We are seeing a lot of interest in Jubilee products. We are all expecting there to be plenty of street parties during the official celebration weekend so it’s

the perfect opportunity to decorate and celebrate with balloons.” Many ranges have been in the making for some time. Jen Wilson, head of product, design and marketing, Amscan, tells us: “We’ve been working on our jubilee range since last summer and already there are some firm sell out favourites – which means people are most certainly looking to celebrate. After the community relationships which have formed these past two years, we’re expecting to see this more than the extravaganzas of 2012.” UK streets are set to be filled as consumers are able to party without restrictions, as Sergio Battaner, sales and marketing director at Palmer Agencies explains: “What a remarkable time we live in. 70 years of steady leadership by example and dedication. With the disappearance of all restrictions after a couple of years, we expect a deluge of house parties, with plenty of red, white and blue bunting and family-oriented events. Community groups, street parties and let’s not forget this will be celebrated in care homes across the country.” Many expect the celebrations to be bigger than previous occasions, as Elliott Peckett, director of Smiffys, says: “The last Jubilee brings back memories of street parties, BBQs and a sense of community across the country. In 2012, the nation celebrated by decking their houses and streets out in red, white and blue and party shops reaped the rewards. “This year’s Jubilee celebrations are set to be above and beyond the

previous anniversary. In preparation for the event, Smiffys has launched over 40 new lines. We love any excuse to party at Smiffys, and this event is no exception. We can’t wait to see the whole country decked out in Union Jack flags and we will be raising many a glass to the Queen.” Mark Brett, sole UK agent of ITI(UK) Ltd and Boland, concurs: “Having experienced a number of Queen’s Jubilees, I can confidently say this will be the mother of Jubilees. This Jubilee will, unquestionably, be the biggest of all Jubilee parties and is unlikely to be matched for many a year. Royalist or Republican, everybody will relish the chance to celebrate life without the travails of the last two years.” Fran Hales, head of content and digital at Rubies, furthers: “We are looking forward to public gatherings, street parties and celebrations the size and scale we have rarely, if ever, seen before. People will be wanting to represent the Royal Family and Union Jack flag with pride and joy.” Mark goes on to warn retailers to get orders in soon: “The problem lies in inaction. This year is not a year to have galloping demand as there are still many difficulties in gaining supply. That said ITI(UK) Ltd have been investing heavily in stock and some customers have responded by purchasing significant quantities. Yet many have yet to put metaphoric pen to paper.” Turn the page to discover the plethora of red, white, blue and regal products on offer to ensure jubilee sales go with a bang. MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

23_25_27_29_Jubilee.indd 25

28/03/2022 11:07

Get ready for the Queen's Platinum Jubilee! With our fantastic range of partyware, wearables & coordinating balloons! There's something for however you're choosing to celebrate this milestone!

00_PPE_March April 2022.indd 1

19/03/2022 16:37

THE QUEEN’S JUBILEE 2022

JUBILEE PRODUCTS To celebrate the Jubilee, Qualatex has launched a new Crown Print 11” latex balloon, available in 25ct and 6ct retail bags, it was very well received at Spring Fair this year. Amscan has foils to really call out that 7-0 in the new sustainably packaged large numbers, as well as a new ombre Orbz, ideal for personalisation.

Amscan’s vintage inspired range with hints of the coronation day 70 years ago, includes mix and match tableware in rich regal tones with modern patterns and hero products comprising vintage rosette, paper sash and a jingle wand noise maker.

The Great Britain range from Amscan includes classic tableware and décor along with wearables such as Union Flag funshades, the printed bowler hat and the infamous flag boppers.

The Union Jack Bubble Balloon from Qualatex has special pricing for 2022.

Amongst many other products, Palmer Agencies will be offering a tricolour giant 10 metre bunting in red, white and blue, that will help create the festive atmosphere.

Boland’s strength is in Royal Dress up and the range is littered with crowns, tiaras, capes and various Royal paraphernalia for all ages, in a range of over 6,000 products.

Smiffys’ range features everything you need to throw a Union Jack themed party including tableware, bunting, headwear and cosmetics.

Club Green has been busy with the launch of new partyware for the Jubilee. The silver foiled items such as the Platinum Foiled Stamp Garland, Queen’s Silhouette Garland, Foiled Flag Bunting and paper flags will make any street or garden party pop

There are Jubilee costumes for the whole family from Smiffys, with tracksuits, vintage style skirts, waistcoats, dresses, aprons and more.

Red, white and blue balloons from Qualatex can create impactful designs for the Jubilee

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

23_25_27_29_Jubilee.indd 27

28/03/2022 11:07

Progressive Party March 2022 ad.indd 1 28_PPE_March April 2022.indd 1

23/03/2022 15:39 28/03/2022 09:59

THE QUEEN’S JUBILEE 2022

JUBILEE PRODUCTS Retailers report that the Qualatex Golden Crown Microfoil shape is a great investment, since as well as using for Jubilee celebrations, it works all year round for princess parties and bouquets. There is a wide range of different Union Jack items available from Henbrandt this year, including bunting, flags and bowler hats.

For smaller events, Amscan has introduced a new DIY Balloon Garland Kit, perfect for framing a table or making into a table runner.

The Qualatex Union Jack Microfoil balloons are perfect for street party décor, either in helium-filled bouquets or air-filled designs

Celebrate the Queen’s Jubilee in style with Gemar’s new balloons, fit for royalty. In blue, white and red, with patriotic flags and crowns, they’re perfect for garden parties. The Platinum Jubilee range proved so popular at the recent Spring Fair, that Club Green has placed additional production orders. The huge silver crown balloons can be air or helium-filled.

For the UK, Boland has introduced two new Union Jack bunting products to go alongside the rectangular bunting and flag – a giant triangular and a standard sized triangular 10m bunting. The company also has a sparkly Union Jack dress to wear to the party. The ITI(UK) Ltd range includes every combination of red, white and blue balloons in three sizes – 5”, 12” and 24”.

Amscan’s Sempertex Fashion tones in red, white and blue match the GB range, while the Reflex tones of Reflex Silver, Blue and Crystal Red are ideal for that vintage platinum affair

Become Queen for the day with Smiffys’ latex mask and photobooth props.

ITI(UK) Ltd’s most popular product is a 12” white balloon with a printed Union Jack. The demand for this product is threatening to exceed supply already at this early stage.

The Royally British tableware range from Club Green is perfect for a Jubilee celebration.

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

23_25_27_29_Jubilee.indd 29

28/03/2022 11:07

New catalogue out now encies Ltd Palmer Ag

das

Carnival •

ershire,

Halloween • Party

2022

n e e w o l l a H , l a v i Carn & Party gencies

gencies

/PalmerA

.com facebook

eragencie

.com/palm

instagram

@palmera

eragencie

30_PPE_March April 2022.indd 1

28/03/2022 12:18

HALLOWEEN 2022 Below: Rubies showrooms have been set up for virtual tour experiences.

Following a stonking Halloween in 2021, suppliers are getting prepared for October’s festivities early, so Progressive Preschool found out what the expectations are for this year’s event, and what products are in the pipeline.

alloween in 2021 was one of the first big gatherings since restrictions lifted in the UK. Coupled with it falling on a weekend, it was a recipe for success for suppliers and retailers alike, with many shops reporting sold out stock. That success has led a number of manufacturers to plan earlier than usual for 2022. Jen Wilson, head of product, design and marketing, Amscan, explains: “Planning has been in full motion at Amscan for Halloween 2022 for a while, across all categories in our portfolio: Costumes, party, latex and foil balloons.” Many have also decided to extend their offering. Elliott Peckett, director, Smiffys, says: “Following the massive success of the 2021 season, Smiffys has expanded its children’s Halloween range for 2022. Available to order now, the range includes costumes with something for all.” Right: The Airloonz range from Amscan has a variety of Halloween designs to make a great value big impact. Below: Amscan has introduced additional sustainable paper decorations for home décor and new super spooky props, ideal for setting the scene.

Julie Dommett, head of marketing at Pioneer Europe, expects another strong year: “Many customers reported that consumers definitely re-engaged with Halloween after a more difficult 2020, so thoughts are that 2022 should be a strong year again as people of all ages enjoy being out celebrating.” Some key trends were apparent last year and are guiding plans for October. Sergio Battaner, sales and marketing director, Palmer Agencies, tells us: “Halloween last year saw the blooming of décor as the most sought-after category and this trend is staying firm with some solid and outstanding growth in early orders for 2022. Home décor continues to bring more and more interest in animated props and larger statement pieces. Our selection for 2022 has doubled and we are already receiving strong commitments for Halloween 2022.” In costumes, Sergio sees a shift in buying habits: “Children’s

Above left: Pioneer has a range of cute and spooky Qualatex balloons, perfect for a Halloween party. Above right: Smiffy’s costumes cover classic characters from witches to zombies and everything in between.

costumes have probably taken the lead in sales over adult costumes with children dressing up both at school and family/friends’ parties. Adults seem to have curtailed their appetite for costumes and are now favouring more accessories like ponchos and masks.” Licences are key and Fran Hales, head of content and marketing at Rubies, explains: “Our latest range of products are set to fly off the shelves this year, featuring costumes for DC’s blockbuster hit The Batman as well as Marvel’s upcoming releases and recent record setting successes like Spider-Man: No Way Home. “We also expect to see another boost of classic Star Wars products with Disney+ showcasing the latest Lucasfilm’s masterpieces with the much-anticipated release of Obi-Wan Kenobi.” Fran also expects to see consumers getting creative for Halloween: “There is going to be the usual abundance of creativity once again with personalised costume creations or even upcycled, re-loved costumes paired with our wide range of accessories such as light-up masks, prop weapons and home decorations.” To find out what suppliers have in store for this October, turn the page. MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

31_33_Halloween First.indd 31

28/03/2022 11:09

22-135A Progressive Party Ad (MAR 22).indd 1 32_PPE_March April 2022.indd 1

22/03/2022 14:41:55 27/03/2022 17:54

HALLOWEEN 2022

HALLOWEEN PRODUCTS For toddlers, Smiffys has everything from cute fluffy onesies and cat dresses to witches and skeletons. The range combines classic characters with modern neon highlights to get little ones trick or treat ready. The new Colourful Character balloons from Amscan are vibrant and bright and can be teamed with the standard circle styles for the perfect Halloween party setting.

Suit up as Gotham’s Defender on the spookiest night of the year in Rubies; The Batman Deluxe Costume with deluxe features including a muscle chest padded suit and mask.

Amscan predicts its DC Warner Bros licensed film costumes will be a great trend for Halloween.

Amscan’s new Halloween Paw Patrol costumes will be available to pre order online from April. Neon, street art and gaming references have been a strong trend and this is reflected in Smiffys’ Gamer Zombie, Gamer Frankie and Neon Skeleton costumes.

New additions to the popular Airloonz range from Amscan include Halloween Haunted House and Fun and Spooky Witch styles. As they are air-filled they can be deflated and used again.

Classics also remain strong and Smiffys has expanded its range of witches, werewolves, zombies and grim reapers to meet demand.

Sure to be popular again this year are the large and small Spider Eyes Microfoil shapes from Qualatex. Ideal for bouquets, in stuffing balloons and in organic creations, they also work simply stuck on a wall or door as instant party décor.

Palmer Agencies’ home décor has seen some solid and outstanding growth in early orders, including this Sharp Dressed Skeleton prop

There’s a plethora of partyware in Amscan’s offering to mix and match with from family friendly to scream theme and for those more trend driven.

The biodegradable retail latex range from Amscan has new classic tones as well as the DIY Garland and similarly the decorator range from Sempertex has tones and finishes for every theme.

Amscan’s Warner Bros horror party ranges include Beetlejuice, Goonies and Freddie and Jason. There’s also a Stranger Things range complete with matching costumes in Eleven and Dustin.

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

31_33_Halloween First.indd 33

28/03/2022 11:10

ollection 2022 Everyday C

FEA TUR ING

Paint Your Party with Qualatex Balloons! ®

New Qualatex 2022 Everyday Catalogue OUT NOW! Featuring new designs, new inspiration, and a new layout! View the interactive catalogue online at www.qualatexeurope.com Contact our friendly team on pelorder@qualatex.com or call +44 (0)1279 501090

00_PPE_March April 2022.indd 1

19/03/2022 16:41

BALLOON INNOVATIONS

Floating ideas

Balloons found themselves in the spotlight as the world responded to the Covid pandemic, allowing people to decorate their homes while staying home for various occasions and making impactful displays outside of their houses for passers by. The nation’s love affair with balloons has not waned since the world began to return to normal, but blossomed as consumers enjoy planning larger gatherings again. Progressive Party found out what’s hot now in the world of balloons.

s a mainstay of the party industry, balloons provide the perfect way to create on-trend parties. From huge arches and builds for party planners, to impactful displays in shop windows, branding opportunities for corporate events, down to single helium numbers to celebrate birthdays in living rooms, balloons are the perfect way for party businesses to boost sales. For 2022, neutral earthy tones are proving successful in balloons. Gloria Veta, global brand and sales director at Gemar, says: “The new Natural range from Gemar is proving very popular. Beautiful, subtle shades inspired by nature give these balloons a distinctly sophisticated feel.

The latest addition to the collection is Latte. Each colour in the Natural range reflects a moment in nature, Latte captures the calm of early morning, as you sip your coffee and watch the light creep into the world. A moment to pause and breathe before the hustle of life begins.” Similarly, Amscan’s Sempertex offering recently welcomed three new additions to its balloon colour collection – Reflex Champagne, Reflex Truffle and Fashion Latte. Susana Diaz, marketing manager, Sempertex, commented: “Our Champagne and Truffle shades come to add sophistication and richness to every decoration. As for our Fashion Latte, we were inspired by our traditional Colombian

Balloon inspiration The team at Qualatex has devoted hours to colour exploration and has developed and released a unique resource hub with all the tools needed – Paint Your Party with Qualatex is a go-to source for all things colour. The webpage features colour charts, guides, ideas, howto videos and more – and don’t forget to check out the Palette of the Month, which is also featured on the brand’s TikTok page.

Top: Latte is the latest addition to Gemar’s new Natural range, which has proved very popular for the supplier. Above: The new additions to Amscan’s Sempertex offering include Truffle, Champage and Latte

coffee and the beauty of earthy tones.” Jen Wilson, head of product, design and marketing, Amscan, furthers: “These colours are a natural extension to the earthfocused trend that we’re seeing a lot of right now. Fashion Latte will be an excellent addition to the eucalyptus and white sand combination creating beautiful earthy tones. “Reflex Truffle is warm and opulent as well as having amazing shine making them the perfect choice for adding a touch of luxury to all types of balloon décor. Champagne is really on-trend right now, it offers elegant and sophisticated tones with a slight subtlety. All characteristics that add magic to any balloon décor or artistry.” Continuing the earth-focused trend, many suppliers are now creating more sustainable options for balloons and accessories. David Nelson, president of Premium Balloon Accessories, explains: “We have been working diligently to design an eco-friendly cup and stick, and we truly believe that we have the perfect solution. Every company is looking to offer environmentally friendly products, and Premium is no exception – we aim to keep developing and introducing new products as they are created.” Turn the page to find out what’s new in the balloons category. MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

35_37_Balloon Innovations.indd 28

28/03/2022 11:11

00_PPE_March April 2022.indd 1

19/03/2022 16:40

BALLOON INNOVATIONS

BALLOON PRODUCTS

The Paint Your Party with Qualatex homepage on the Qualatex website offers colour charts, double stuffing guides, inspirational ideas, how-to videos and more – and don’t forget to check out the Palette of the Month, featuring the latest on-trend blends.

Premium Balloon Accessories has been working hard to develop ecofriendly versions of its popular products. The company is very confident in its plastic free Cup & Stick which it believes will become the leading product in the industry for air-filled latex and foil balloons.

Latte is Amscan’s latest addition to Colombian brand, Sempertex’s Fashion portfolio, and is inspired by Colombia’s greatest pride – coffee.

The latest addition to the new Natural range from Gemar is Latte, which captures the calm of the early morning with its subtle, creamy tone.

Having ‘had a go’ during lockdown, consumers are keen to try their hand at creating garlands and arches. The Gemar DIY kits are the perfect solution and provide everything needed and a link to a video tutorial.

MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE

35_37_Balloon Innovations.indd 29

28/03/2022 11:11

PartyWorldwide.net

is the online news website for the global party and costume industry. Launched by the leading publisher to the worldwide party sector, Progressive Party Europe, the website serves as an essential online resource for the global costume, party and balloon market.

«T wice-weekly newsletter landing in over 8,000 inboxes « I ndustry jobs / agents board « Resource section with industry analysis «D igital editions of Progressive Party Europe « F ully supported by industry associations and key trade shows

Brought to you by the publishers of

For sponsorship and commercial enquiries please contact Rob Willis on robw@max-publishing.co.uk For news submissions and content enquiries, please contact Katie Roberts-Mason on katierm@max-publishing.co.uk

Party Worldwide.net_Full Page.indd 1

28/03/2022 09:57

The GreATesT COLLeCTiOn OF GreeTinG CArDs in The WOrLD

Lots of happy, shiny people are looking forward to PG Live 2022… “We can hardly wait to visit PG Live this June – great way to celebrate N&Q’s belated 40th anniversary with our UK friends and partners!”

“The PG Live show has such a happy vibe and energy. It is my favourite show of the year. I love that it focuses on just greeting cards and offers a mix of large publishers, established independents and new starters.”

Alan and Vanessa Harnik directors of Notes & Queries USA

SAVE THE DATE Don’t miss PG Live 2022

Tuesday 7 - Wednesday 8 June Business Design Centre, London +44 (0) 7734 111633 www.progressivegreetingslive.com @PGLiveLondon #pglive2022

IBC_PPE_March April 2022.indd 1

Georgina Black owner Pretty Shiny Shop London

“I really love Progressive Greetings Live – if you are a retailer reading this and have never visited, I implore you to put it on your list to go. We always come back with new and exciting ranges.”

Maggie Wynn owner Just Cards Honiton

The FuTure OF GreeTinGs Book your frEE TickETS now www.progressivegreetingslive.com

28/03/2022 10:40

BOO! NEW HALLOWEEN TA B L E WA R E B A L LO O N S P I Ñ ATA S AC C E S S O R I E S

MEDFORD HOUSE, EAST COMMON LANE SCUNTHORPE NORTH LINCOLNSHIRE ENGLAND DN16 1DE FREEPHONE: 0800-052-4977 | TELEPHONE: 01724-281113 | FAX: 01724-281119 | OUTSIDE UK TELEPHONE: 0044-1724-281113 FAX: 0044-1724-281119 | E-MAIL: SALES@UNIQUEPART Y.CO.UK

FAVORS.COM/UK

OBC_PPE_March April 2022.indd 1 2022 MarApr Progressive Party_FullPg.indd 1

27/03/2022 17:12 3/7/22 10:29 AM