Progressive Party November December 2019

Nov/Dec 2019

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Explore The Party sector at Spring Fair. Your sourcing destination for costumes, Halloween items, party tableware and decorations.

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WELCOME The home of market leading trade magazines

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Welcome to the Party It came and went in a flash of clown wigs, blood-stained cleavers and vampire teeth, but by all accounts Halloween 2019 exceeded all expectations. There can sometimes be so much build-up to the main event itself that the celebrations pass all too rapidly, but this year’s mid-week date saw the festivities stretching out over two weekends, with retailers and haunt attractions alike making the most of children’s discos, family parties, boozy adult gatherings and of course the all-important trick-or-treating.

Above: Progressive Party Europe’s Rob Willis and Jacqui Parr.

According to the reports this year – statistical evidence, sales figures, consumer reports and adecdotal feedback (aka industry gossip) – it seems that Halloween 2019 was a resounding success. Many sales targets and predictions were initially quite conservative due to the mid-week date, but with both suppliers and retailers reporting strong sales it soon became clear that focusing on meeting consumers’ requirements had paid off.

Those requirements were many and varied, with no clear trend taking the industry by storm this year – in fact, the only clear theme was that people were following no particular pattern. Retailers were reporting best-sellers over the Halloween period that weren’t scary or spooky at all, indicating that the UK market may be beginning to follow in the footsteps of the US, where anything and indeed everything goes.

In the meantime, it’s never too early to start your planning for Halloween 2020, as is proven by everyone looking forward to the upcoming Halloween and Party Expo. If that doesn’t include you; it should! The world’s only dedicated Halloween, party and celebration trade show is now just a matter of weeks away and is taking place from 17 – 19 January at the Ernest N. Morial Convention Center in New Orleans.

This year’s show has more than 350 exhibitors making the most of the unmissable opportunity to show off their latest lines – with around 40 of those brand new to the show. H&P Expo is also partnering with popular haunt tradeshow HauNTcon for the third consecutive year, ensuring it will continue to be jam-packed with events, workshops, exhibitors and attractions.

Show organisers Clarion always make a point of going the extra mile in looking to attract new visitors to the show and this year’s innovative addition is particularly exciting. The brand new SMART Event experience technology acts as a sort of ‘digital handshake’, allowing visitors to ‘tap in’ to booths they are interested in. They will then automatically be sent product information from that exhibitor, who in turn will be given their details, completely taking the hassle out of keeping track of names and numbers for post-show follow-up. Very clever!

Progressive Party Europe is proud to be the international media partner for the show, so please turn to page 21 to find out about the show in more detail.

Never ones to pass up a trip overseas, you will also see us there interviewing, trying things on for size and generally trying to spread the word. If you fancy a trip to New Orleans in January then this will be your last chance for a while, as the locations for the next few years have been confirmed recently and the show won’t be returning to New Orleans until 2024. In the meantime though, it will take in Dallas (2021) and Las Vegas (2022 and 2023), so there’s no danger of getting bored!

For all its faults, there is no doubt that the party industry is anything but boring.

There’s so much going on out there and we’re all so busy, that sometimes it can be easy to forget to shout about all the wonderful things you are doing. We know, we forget to do it ourselves as well. But athough we do our best to find out the latest news as it’s happening, it’s crucial that you don’t forget to tell people about the wonderful, inspiring things that you are doing, day-in and day-out, to keep your business relevant in an ever-changing retail marketplace.

Let’s face it, you want to know what everyone else is doing, so share the love! Just email us at jacquip@max-publishing.co.uk and we’ll make sure your story gets out there and helps us keep the party industry connected.

So spread the party love and have a wonderful Christmas. See you in 2020!

@Prog_Party_Eu

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“In Nuremberg I get the needed momentum for the year ahead. The enormous offer gives inspiration for my product range and shows me where the market is going.�

Cynthia Compton 4 Kids Books & Toys

w e n o t n i A le ap s a e d i s s e n i bu s The Spirit of Play trends and new products

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www.spielwarenmesse.de/uk market overview

know-how

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CONTENTS

What’s inside: NOV/DEC 2019

21

30

32

35

41 NEWS

What’s going on in the world of party

WORD ON THE STREET

Balloon Market’s Greg Brown talks recruitment

H&P EXPO 2020

Previewing the US Halloween and party trade show

HALLOWEEN FEEDBACK

Feeding back from the frontline of party

AMSCAN X WARNER BROS. The perfect party partnership

POWER OF THE PARADE

The growing Carnival and Mardi Gras market

09 19 21 30 32 35

41 47 49 51 53 55

LOVE BOMB

The retail power of Valentine’s Day

WHAT’S NEW IN EUROPE

The latest releases from around Europe

WHAT’S NEW

The best things since sliced bread

LICENSED TO PARTY

All your new licensed favourites in one place

BAPIA

Celebrating the last decade

RETAIL IN NUMBERS

NYC’s Balloons Lane shares its vital stats

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07

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NEWS PAGE

NEWS UPDATE Amscan launches Warner Bros. 2020 dress-up collection Leading party, balloon and costume supplier Amscan International is expanding its dress-up portfolio to include a new range of Warner Bros. licensed costumes and wearable accessories for 2020.

Available to the UK market, the first phase of styles as part of the collaboration will be ready to order from January.

Below: The first release – which includes this Wizard of Oz collection – will be ready to order from January.

Carlisle fancy dress store reports Halloween boom Carlisle-based party and costume store Struts Fancy Dress has reported a recordbreaking Halloween boost in sales.

The owners of the city-centre-based business have said that October sales have been the highestever compared to the previous October figures, with a surge in seasonal transactions taking place both instore and online.

Owners Anthony and Jayne Ivinson have put the shop’s success down to its dedicated staff, who have ensured that

said Kate Springett, Amscan’s head of costume design.

Mel Beer, licensing director EMEA, commented: “We’re delighted to have extended our long-term Warner Bros. relationship with the introduction of dress-up costumes and accessories for children and adults across DC Superheroes, TV classics and classic movie franchises. With the likes of iconic characters such as Batman and WonderWoman joining our offering we are already experiencing strong customer demand for the range and are excited to maximise this opportunity to its full potential.”

See page 30 for more PPE's exclusive interview with Amscan on the collaboration.

As part of the initial range launch of over 30 styles; licences will include icons from the DC Universe, as well as Scooby Doo and leading characters from the Wizard of Oz; with many more to be revealed throughout 2020. The collection will include styles for children and adults, with selected matching options available.

The new range, which has been designed in the UK, has been created in close collaboration with the Warner Bros. team to achieve costumes that are both wearable and authentic to the characters.

“Developing a range that provides excellent value to customers in terms of quality, design features and price to offer a greater choice to fans has been a key part of the design process”

they have kept up-todate on the latest trends and Halloween horror films, with IT: Chapter 2, the Child’s Play remake and animated movie The Addams Family all making a name for themselves this year.

“This year has been our best yet in terms of sales,” said Anthony.

“In our 35-year history, this autumn has seen a surge in customers coming from Carlisle and beyond to our store, which has been complemented with a rise in the number of people buying our products online.”

Mintel forecasts Christmas cheer Despite a particularly tough year at retail, Mintel is forecasting some Christmas cheer for Britain’s shopkeepers.

Latest research predicts that December’s retail sales will reach £48.7 billion, growing a respectable 3.8% compared to last December when sales hit £46.9 billion. Sales through nonfood retailers this December are expected to reach £23.9 billion (including £4.2 billion from online sales generated by physical stores).

Mintel also estimates that online only retailers will account for £6 billion worth of sales, while total online sales this December will be worth £11.6 billion, accounting for 23.7% of all retail sales.

Right: Mintel predicts some much-needed Christmas cheer for Britain’s shopkeepers.

Smiffys partners with Kerry Logistics for Chinese market Fancy dress and party company Smiffys has partnered with Hong Kong-based Kerry Logistics to extend its international supply chain as it opens a new distribution centre in east China.

As part of the new ongoing contract, Kerry has set up a new central distribution centre for Smiffys, which will operate a pick and pack operation to supply Smiffys’ overseas markets and drive future international expansion. It will also provide global freight forwarding services including ocean freight

and supply chain solutions from China into the UK, Germany, Australia, and the USA. “Our supplier base makes Kerry the ideal longterm partner due to their presence across Asia and to fuel our expansion across the continent, from both a supply and distribution point of view,” said Ross Johnson, head of global logistics for Smiffys. “This will give us a cost-saving, improve our lead time and help us supply our fastest growing markets in Australia and the USA.”

For the latest news visit PartyWorldwide.net

News_PPE_November December 2019.indd 9

A ghoulishly good Halloween for Rubie’s UK

According to the latest information from the global fancy-dress experts, Rubie’s UK had a fantastic Halloween, with double-digit growth this year vs.

October 2018.

A renewed focus on kids generic lines saw some strong performers, but Rubie’s brand portfolio made the real difference to this year’s Halloween success.

Harry Potter's Wizarding World and Marvel’s Endgame continue to inspire kids, while the new Nightmare Before Christmas lines – Sally Finkelstein and Jack Skellington – were also strong.

Warner Bros. horror properties were popular for adults, with this year’s movie slate including launches such as IT Chapter 2 and The Joker.

“2019 has been a year of change for Rubie’s,” said managing director Holly Oldham. “Halloween has seen the start of our growth drive. We’re excited about the potential for Frozen 2 and looking forward to 2020.”

Major UK retail group removes plastic from Christmas crackers Major UK retailers Waitrose and John Lewis (both part of JLP retail group) have announced that they will be no longer be selling Christmas crackers which contain plastic toys and puzzles, from 2020.

The move – which will see both retailers switch to crackers made of cardboard wrappers, filled with recyclable materials such as metal and paper – is part of the John Lewis Partnership’s ongoing aim to reduce single-use plastics.

“Reducing the amount of single-use plastic in products and packaging is really important to us and our customers,” commented John Lewis’ head Christmas buyer Dan Cooper. “One of the challenges I face as a buyer is that we plan 18 months ahead, so it takes time for changes to become a reality.”

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©Disney

Rubie’s proudly presents the Official Licensed Frozen 2 Dress Up Range Adult costumes also available Ask your Rubie’s account manager about our Frozen 2 range

Call us on: 08453 @Rubies_UK

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070707

or email us: customerservices@rubiesuk.com @rubiesfamily_uk @RubiesUK @Rubies_EMEA

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PARTY NEWS

Smiffys acquires escapade.co.uk

Escapade closes down after 36 years Legendary Camden-based fancy dress shop Escapade has called in the administrators and closed down after 36 years in business.

Escapade, one of London’s best-known fancy dress and party accessories retailers, has appointed Lloyd Hinton and Anthony Hyams of Insolve Plus to act as joint administrators after the business became unsalvageable.

A message went live on Escapade’s website on Wednesday

Brighton’s Party Zone relocates to Hove New Brighton-based party shop Party Zone has relocated to a new address in Hove just three months after opening.

The shop, which originally opened just three months ago in August, was based in popular shopping location Western Road.

However, a recent spate of high-profile closures led owner Romani Shehata to look elsewhere following the resulting decline in visitors to the area.

The lack of trade has been listed as a contributing factor in the move to the store’s new home, Hove’s Woodland Drive. “[The new store] is much bigger with no rates, no high street licence and cheaper rent,” said Romani.

“We are already doing much better on this side of the town.”

6 November, letting potential customers know that the shop, based on Chalk Farm Road, had ceased trading.

“Escapade has been a major name at retail for many years, both through the fantastic shop in Camden and through its online presence,” commented Chris Isitt, vice president, EMEA & Australia, Rubie’s UK. “I’m sorry for Pendra and all those associated with the

I Love Fancy Dress launches first licensed costumes

Amscan extends Reflex latex line Party product and dressup company Amscan has extended its popular Reflex line, a recent addition to its range of Sempertex balloons. The newest Reflex balloon colours will be joining Amscan’s existing collection, adding pink, lime green, blue and violet to the already-popular silver, gold and rose gold.

These can be ordered as individual colours or as an assortment.

The high-quality latex balloons have an amazing shine, making them the perfect choice for adding a touch of luxury to all types of balloon décor.

Cheers! Rasta Imposta partners with beer brand American costume company Rasta Imposta has teamed up with brewery brand Anheuser Busch to introduce a line of beer-themed dress-up costumes.

The new line of officially licensed costumes features the Budweiser, Bud Light and Natural Light Brands and is targeted exclusively towards consumers of legal drinking age.

“The 21+ demographic has always been our core customer,” commented Robert Berman, Rasta Imposta president and ceo. “We look forward to outfitting all adults in these unique costumes.”

Below: Costumes include Natural Light, Bud Light and Budweiser options.

For the latest news visit PartyWorldwide.net

News_PPE_November December 2019.indd 11

business to hear this sad news.”

Up to 24 employees have been told they face redundancy.

Shortly after Escapade annouced its closure, fancy dress and party product expert RH Smith & Sons (Smiffys) – one of Escapade's major creditors – stepped in to acquire the online business escapade.co.uk.

The retail shop and business are not included in the deal.

“Escapade has a long trading history and rich heritage and has been a loyal customer of ours for over three decades,” commented Smiffys’ director Elliott Peckett.

“We are sorry to see their sad demise and we wish Pendra and his team the very best.”

Smiffys is accredited as a Living Wage Employer Fancy dress and party company Smiffys is proving its commitment to employee welfare by announcing its official accreditation as a Living Wage Employer.

The company’s Living Wage commitment will guarantee that all Smiffys employees receive a minimum hourly wage of £9.00 in the UK (£10.55 in London). Both rates are significantly higher than the government minimum for over 25s, which currently stands at £8.21 per hour.

“As a business that strongly incorporates family values and the ‘One Team’ philosophy, we are committed to delivering a liveable wage to all our valued employees,” said Smiffys’ director Dominique Peckett. “We want to recognise and reward the hard work and endeavours of all employees because such actions have cemented our position as the UK’s leading dressup manufacturer and distributor.”

UK-based fancy dress and costume company I Love Fancy Dress has launched its first licensed costume collection as part of a new partnership with Cartoon Network.

The new range of licensed costumes and accessory kits is the latest addition to I Love Fancy Dress’ 3,000 product lines and brings two iconic properties - Powerpuff Girls and Johnny Bravo - to the UK market.

“As the kids of the 1990s are getting older we have noticed a rising demand for 1990s costumes,” said product manager Carmen Nesnas. “The 1990s is the new retro decade for parties and we could not be happier to present these two wonderful licences to the market.”

Party City reveals ‘disappointing’ Q3 results Total revenues for the US retailer saw sales of party supplies in Q3 falling by 3.2% from a year earlier, to $540.2 million. Total retail sales also decreased by 1.7% over the same period, principally due to headwinds from the helium shortage.

For fiscal October 2019 (the five-week period ended November 2, 2019), Party City reported a total revenue of $432.6 million, 7% below the same period last year.

It wasn’t all bad news though, with Q3 e-commerce sales increasing by 11.6% – or 14.9% when including click and collect orders.

Following these results, Party City has now adjusted its predicted 2019 revenue to be in the range of $2.35 billion – $2.38 billion, down from the $2.4 billion – $2.45 billion it had previously forecast.

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PARTY NEWS

Party Delights appears on BBC as Frozen II launches Party product was given a slot on prime time television in November, which saw Claire Grasby, md of Party Delights, speaking to the team at BBC Breakfast about the upcoming Frozen II cinema release.

The three-minute prime-time interview took place earlier this week, on Monday 18 November, with Claire speaking to presenter John Maguire about the launch of the long-awaited sequel, which comes six years after the first, and how it has already affected the company’s party business.

“The last few weeks have really really ramped up,” Claire told the BBC, speaking from the retailer’s busy warehouse in Manchester.

“We are now seeing that Frozen – as a party theme – is twice as big as the next biggest theme. It’s accounting for about 50% of our girl’s party sales at the moment as well, so yes, absolutely huge!”

Party Delights has a wide range of Frozen II product, including plates, cups, napkins, table covers, pinatas, balloons,

cut outs, party bags, party bag fillers… “Everything that might be needed for a party!”

Above: The BBC film crew spent time in the Party Delights warehouse.

Spirit Halloween raises a record $10 million Spirit Halloween, the largest Halloween retailer in North America, has met its fundraising goal for 2019 and raised a record $10 million for its Spirit of Children charity which aims to make hospitals ‘less scary’ for children.

Since 2007, Spirit of Children has raised more than $55 million for Child Life departments at more than 140 pediatric hospitals in North America.

“We’re honoured Spirit of Children continues

to provide magic for children in hospitals through fun and play,” said Steven Silverstein, president and ceo of Spirit Halloween. “[Our] mission is to support the Child Life departments in partner hospitals with funding raised mostly from the generosity of our customers. It starts with the Halloween parties we host in hospitals, while the funding also supports key Child Life initiatives year round.”

Yorkshire party business up for sale

Rubie’s Howie Beige talks Halloween with Fox News

Helium, a thriving balloon and party business based in West Yorkshire, UK, has been placed on the open market as its owners look to focus on other things.

The busy shop is a popular location for families and businesses looking to get in the party mood with balloon décor, candy carts, celebration backdrops and decorations.

With an active online and social media offering, it has been running successfully for the last 17 years and business is booming, according to owner Jenny Dickinson.

“There always seems to be a reason for someone to celebrate,” she said. “People want to make sure their event is special, whether it’s a baby shower or a Christmas party. There’s huge demand for bespoke and personalised decoration, while the corporate side can be prepared to pay well for an event that looks really good.”

The leasehold shop has an affordable rent which – according to business sales specialists Ernest Wilson – is more than offset by the weekly turnover.

Rubie’s Costume Company took centre stage in a Fox News feature in the lead-up to Halloween, which saw executive vice president Howie Beige discussing this year’s hottest costumes.

The segment appeared on 'Mornings with Maria Bartiromo' on Fox Business and began by pointing out that Americans were expected to spend £8.8bn on Halloween product over the period.

Howie pointed out that the number one costume for children this year is Spider-Man, highlighting that many trick-or-treaters will be wearing several variations of this costume. The pair also discussed trends, pet costumes and Rubie’s international reach.

Party names show support to preschool industry Costume and party companies Smiffys and Amscan have reinforced their focus on the preschool market by showing their support for the sector at the Progressive Preschool Awards 2019.

Amscan hosted the Best Independent Apparel Retailer award, which was presented to Amy Cuttil, owner of Snügg Kids by Amscan’s licensing director Mel Beer. Smiffys sponsored the Best Independent Toy Retailer category, which was presented to Bhav Patel, director

For the latest news visit PartyWorldwide.net

News_PPE_November December 2019.indd 13

of Toy Galaxy by Smiffys’ trade marketing manager Sharon Poulter.

The awards are hosted and organised by Progressive Party Europe’s sister publication Progressive Preschool.

Below: Comedian and host Stuart Goldsmith with Amy and Mel (left) and Bhav and Sharon (right).

Spielwarenmesse to continue in Nuremberg until at least 2028 Major toy fair Spielwarenmesse, which includes a hall dedicated to carnival and party product, will be remaining in Nuremberg until at least 2028.

The early contract extension was struck between the toy fair organiser and NürnbergMesse.

“Our aspiration is to remain a leading trade fair in our sector, and the plans to develop the site and modernise the infrastructure will be a big help,” said Ernst Kick, chairman of Spielwarenmesse eG. “That’s why we are very keen to continue this arrangement that we know and trust.”

Co-ceo of NürnbergMesse, Peter Ottmann, added: “In our view, extending the contract is a threefold win – for Spielwarenmesse, for NürnbergMesse and for our customers in particular, in other words our exhibitors and trade visitors.”

Spielwarenmesse 2020 will be taking place from 29 January to 2 February 2020.

Which? reveals independents and services are thriving The latest analysis from consumer watchdog Which? has revealed that independents and services have replaced retail giants on UK high streets.

Services industries such as cafés, tattoo parlours – and of course fancy dress hire or balloon decor services – have thrived while many major retailers continue to struggle.

The consumer champion analysed and compared Britain’s retail and services landscape from 2014 to 2019 and found that personal services, markets and specialists that focus on ‘experiences’ are replacing retailers hit directly by the rise of online shopping.

The research found that businesses offering services or experiences that cannot be replicated online have prospered in the face of the booming digital economy.

“As shoppers needs and habits evolve, it’s vital that businesses keep up with these changing trends and consider how they can grow with them, in order to continue thriving on the high street,” said Harry Rose, editor of Which? magazine.

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PARTY NEWS

“Not enough plus-size costumes” says US survey

PIEUK19 event hailed resounding success

According to the latest research from HalloweenCostumes.com, the largest online-only retailer of Halloween costumes, the US public believe that there are not enough plus-size costumes available.

The findings came about as a result of its 2019 ‘Halloween in America’ survey, which saw Google Surveys speaking to 2,012 respondents to find out how the US celebrates the spooky holiday.

Respondants to the survey identified areas where they believed there was a gap in the market for Halloween costumes.

Nearly 70% of those surveyed believe there are not enough plus-size costume options

With over 100 delegates attending PIEUK19 – the leading industry event for the UK balloon and party market – the weekend was hailed a resounding success.

Organised by balloon and party association NABAS, the event took place from 5 – 7 October 2019, featuring evening events, masterclasses and workshops and a fabulous gala dinner.

Feedback from instructors and delegates has confirmed that with new skills learnt, new friends made, inspiration for the future and advice on how to take their businesses forward the event was everything that they expected and more.

“The training at PIEUK19 was fantastic,” said Therese Watson of Rising Elegance.

“It had a great NABAS family atmosphere where we were encouraged to try everything. Beginners and old pros working together is the best education you can get.”

PIEUK19 also provided delegates with the opportunity to join in with a big build designed and delivered by the outstanding Tampilipe Corbelin and his team, which took place on Saturday 5 October 2019.

NABAS would like to thank everyone involved in pulling this event together including all those attending the event, the instructors, exhibitors and the sponsors of the event.

available, while over half said there are not enough ageappropriate costumes for girls between the ages of 10 and 13.

Nearly 40% of adults surveyed said they will only wear a costume once, with one in five (20%) reusing it once and roughly the same (19%) using it three or more times.

“We focus on full-family offerings, as well as having costumes for every size,” said Tom Fallenstein, ceo of HalloweenCostumes.com, in response to the findings.

“We have 300% more plussize costumes than our top competitor, with over 900 styles to choose from, and carry sizes up to 8x.”

“Age-appropriate costumes have also been a real focus over the last few years,” added Tom. “For our girls’ costumes, we are offering more pant options as well as making sure that classic costumes which are usually targeted towards boys (such as police officers, knights, astronauts and firefighters), are available in girls’ versions as well.”

Above: Almost 70% of the US public believe that there are not enough plus-size costumes available.

Trends revealed for Christmasworld 2020

The Party People launches The Christmas People Following its successful trial partnership with Halloween Alley pop-up stores, Australia’s leading party retailer Party People has turned those premises into temporary seasonal stores, The Christmas People.

The Party People first started 30 years ago and is now Australia’s largest party retailer and supplier, with a flagship store based in Sydney. It partnered with Canadian pop-up retail expert Halloween Alley to open a number of temporary Halloween Alley stores across Australia for the recent Halloween season.

These have been repurposed to become The Christmas People stores for this year’s festive season.

“We are testing the temporary store concept further to see if its worth doing Halloween and Christmas back-toback as a ‘seasonal pop-up’ store,” said ‘chief party dude’ at The Party People, Dean Salakas.

The Party People team are running the seasonal stores on a day-to-day basis.

The world’s leading trade fair for festive and seasonal decoration has revealed the trends and fashions which will be on display at next year's show.

Christmasworld 2020, which will be taking place from 24 – 28 January, will see three main trends being highlighted for the 2020/21 season: ‘green ritual’, ‘silken party’, ‘happy get-together’ and ‘luminous celebrations’.

More information can be found at www.christmasworld. messefrankfurt.com

Smiffys gets boost with new senior managerial team Party and costume company Smiffys is excited to be getting a boost from its new-look senior managerial team as the business gears up for the busiest time of the year.

Party industry expert Mark Hammond has been welcomed as new head of Asia operations, following a 10-year career at Rubie’s and over 20 years’ experience working in the Far East in garment manufacturing, supply chain management, technical and quality management.

Lisa Hutchinson has also come on board as head of national accounts design, following an established career in design (including ten years at Rubie’s) and bringing with her an extensive knowledge of the global design market.

Craig Lomas also joins the Smiffys design team as a senior designer after designing at Rubie’s for six years. He will be working solely on licensed costumes, further broadening Smiffys’ already extensive licensed offering.

Nichola Shepherd is being welcomed back as licence business development manager, following a brief sabattical. Nichola possesses a wealth of skills to maintain both existing licensor relationships and pursue prospective licensors to broaden Smiffys existing licensed portfoliog.

Last but not least, Deborah Morgan joins the Smiffys national accounts team as senior national account manager. She brings over 20 years’ experience in account management, design and licensing and joins the business from Fun Shack.

Left: Pictured l – r: Mark, Lisa, Craig, Nichola and Deborah.

For the latest news visit PartyWorldwide.net

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Above: BAPIA’s big build was as spectacular as ever.

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PARTY NEWS

Clintons’ pre-pack administration concerns suppliers It was announced on Wednesday 4 December that card retailer Clintons – the UK’s second largest retail specialist – had effectively been sold back to its owners in a pre-pack administration deal that safeguards 2,500 jobs.

While the deal means that the chain’s 334 stores will be able to continue to trade through the Christmas season, it does leave a question mark over the outstanding monies owed to suppliers, which includes a number of balloon and party suppliers.

BACI 2020 instructors announced The full instructor line-up has now been revealed for the 2020 Balloon Arts Convention Italy, which is being held in Milan from Friday 20 – Tuesday 24 March 2020.

A wide variety of classes will be led by a number of international instructors, offering delegates the opportunity to specialise in large decor, centrepiece design, wedding decor or twisting, among many others.

The instructor line-up includes names from Italy, Moscow, the UK and Australia: Alberto Falcone, Alberto Nava, Alessandro Patanè, Chris Adamo, Federico Onida, Sara Zampini, Sue Bowler and Vadim Shushkanov.

Founded over 20 years ago, BACI is one of the most popular international Balloon Arts conventions in Europe and is suitable for all levels of balloon expertise. With a number of competitions, classes and the fun gala evening, BACI is a great networking and professional opportunity.

The event is sponsored by Balloon Express and Qualatex. Visit www. bacitaly.com to find out more.

A number of bids to buy the Clintons business from those both within the trade and outside, were not accepted. The next option taken was to negotiate with landlords about entering a company voluntary arrangement (CVA), which would have needed support from at least 75% of creditors to go through.

“Despite receiving support from a number of landlords, we were unfortunately unable to secure the requisite support

The latest development comes just three months after it was announced that Clintons was being put up for sale, with KPMG appointed to explore options.

“Like so many of our fellow high street retailers, we have worked tirelessly to contend with the maelstrom of issues impacting the sector, from business rates pressures, to fragile consumer confidence and the lack of clarity around the taxation of online retail businesses,” said Eddie Shepherd, ceo of Clintons.

Creative Party launches First Look 2020 catalogue marbled navy pattern.

Other exciting new collections include a range of high-quality paper straws featuring patented Eco-Flex technology and a full refresh of Creative Party’s popular wedding and anniversary party ranges.

“We’re thrilled to be launching our First Look 2020 brochure,” said product and marketing assistant Molly Rees. “We are delighted with our new launches for the year ahead, which include something for everyone!”

The full catalogue can be seen on the Creative Party website – www.creativepartyltd.com

Partyware and accessories company Creative Party has launched its First Look 2020 catalogue today, giving customers and buyers a peek into what is in store for the year ahead.

With a large offering of innovative, high-quality party and cake decoration products, the new launches include something for everyone.

Creative Party is particularly proud of its comprehensive new adult milestone birthday range which features a trend-led, gender neutral, navy and gold geode design with luxurious gold foil accents set against a bold

Above: Balloons meet high-fashion at the prestigious fundraiser.

“The Balloon Fashion Show is a bit ‘Mars Nightlife’ meets ‘Willy Wonka Back Alley Rave’ meets ‘Intergalactic Illuminati’ meets ‘Adderall’ meets ‘Berlin Club Kid’ meets ‘Met Gala’,” commented Molly.

The annual event will be back with a different theme next year.

some stunning balloon couture fashion and decor accompanied by acrobatics and other performances with music and dancing until 3am.

Best known for her balloon dresses and installations, the Balloon Fashion Show is Molly Balloons’ flagship event, bringing together everything in her wide and varied repertoire.

For the latest news visit PartyWorldwide.net

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Above: Greeting card retailer Clintons has been in crisis over recent months.

Pretend to Bee md is ‘Next Generation Leader’ Harrison Palmer, the managing director of family-run company Global Solutions for Clothing – home of dress-up and costume brand Pretend to Bee – has been awarded the ‘highly commended’ accolade for Next Generation Leader at the tenth Midlands Family Business Awards.

“I am delighted to have been named as highly commended at this year’s Family Business Awards in the category of Next Generation Leader,” said Harrison. “I have to say a big thank you to the rest of the team at GSC, for working exceptionally hard and helping the company go from strength-to-strength.”

Celebrations up 20% for IG Design Group

Balloon Fashion Show makes catwalk impact American balloon artist Molly Balloons held a full-scale Balloon Fashion Show fundraiser on Friday 15 November at The Truman in Kansas, US. Described as ‘an evening of balloon fashion, entertainment, drinking, dancing and endless photo opportunities’, the show is now in its fourth year and featured

needed to successfully launch our proposals.” Eddie also said that: “with no other investment options available, we therefore had to take the difficult step to place the company into administration.”

As a key part of the IG Design Group’s ‘Celebrations’ category, party product has contributed to a 20% boost in that sector for the company.

The company announced its interim results today (which cover the six months to end of September), signalling a 21% growth in pre-tax profit (£17.1 million) on sales that were up 22% (£284.4 million).

As a growth category for the business, the party market has proven particularly strong overseas and still has plenty of growth potential domestically.

“We do not have an especially large party business in the UK,” admitted group ceo Paul Fineman, “but in Australia and the US it is growing.”

IG Design Group currently designs and manufactures fully coordinated partyware collections in line with current trends, including licensed lines.

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Guest Columnist

The Word Otn ee r t s e th

Greg worked in recruitment for a number of years before bringing the skill to Balloon Market.

The latest in PPE’s series of guest columnists, Greg Brown is one of the directors and founders of leading ballon and party wholesaler Balloon Market. Based in Southampton, Balloon Market also runs a number of hugely popular hands-on ballon décor courses and workshops. As if that wasn’t enough, Greg is also the brains and presenter behind BMTV, a content-rich YouTube channel with over 27,000 subscribers. In this column for PPE, Greg takes a look at the importance of recruitment in the world of the SME.

RECRUITING FOR SUCCESS

you’ll need to recruit people to help you. And that can be very daunting! After 20 years of recruitment, 14 for my own business and six in the corporate world, I have learned a lot about how to do this well... and not so well!

One thing to remember is that recruitment is not an exact science. You can use all the tests, interviews and assessments available but you’ll never actually know if a person will work out until they start. And sometimes not even then!

While there are no guarantees, there are a number things you can do to reduce the likelihood of recruiting the wrong person. Here are some of the lessons I’ve learned over the years: RECRUIT PREDOMINANTLY ON VALUES. In the corporate world, competency-based recruitment is the norm. You need to find the people with the skills; that’s a given. However, in isolation, it is not the most successful way to recruit.

I’ve seen ads for drivers guaranteeing a job if they

ABOVE: Half the battle is getting the right message out there. BELOW: The waiting game: recruitment can be a costly and time-consuming process.

have the right kind of driving licence. However, what about how they deliver to your hard-earned customers? Are they polite? Do they represent your company? Values trump competencies, although ideally you want both.

DON’T ‘GIVE PEOPLE A CHANCE’.

After 13 years of recruitment, I interviewed a person who told me a few stories that should have had alarm bells sounding. I pushed those warnings to the back of my mind because I felt I could ‘do a good thing’ for someone.

BIG mistake! You have worked hard to get your business to where it is and it’s too valuable to take a risk like that.

HIRE SLOW BUT HIRE FAST! (READ IT AGAIN, IT’S NOT THE USUAL SAYING) By hire slow, I mean take time finding the right person. Do not take the first person that would fill the slot. Almost without fail, it leads to problems which often lead to more people leaving.

By hire fast, I mean do not take time with the selection process and decision-making. In fact, selection should be super-fast. If candidates are good, other recruiters will be right on them.

Decide fast! Get them in fast! Start them fast!

HAVE A WELL-DEFINED PROCESS. This is ours: advertise online (with a clear

job description and person specification), screen CVs, send online questionnaire (values and skills based), have a ten-minute telephone call, and finally a four-hour assessment.

We encourage every candidate who makes it to the assessment stage to use the day to assess the people, the environment and the work itself to see if they like it. It is not just for us to assess them.

ASK FOR THE OPINION OF YOUR TEAM. After all, they’re the people the potential recruit will be working with. Even if they can offer nothing more than a gut feel for them, it’s quite often rather insightful.

FOLLOW YOUR OWN GUT INSTINCT. If you do everything as above but your gut still says no, go with your gut. Years ago, I was interviewing with two other managers for a position in the casino on a cruise ship. There was something not quite right about one candidate. I couldn’t put my finger on it. The others liked him, so it was two against one and he was hired.

A few days into his contract, he was repatriated on medical grounds. It turns out he had consumed enough alcohol to kill a horse! Sometimes your gut just knows – we just need to tune in!

Recruitment is not easy and is arguably the most important part of growing a business. Do it right from the beginning and your growth will be smoother.

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Halloween & Party Expo 2020

Inset: Three of the outstanding make-up and special effect entries from last year’s Artist Battleground.

A WONDERFUL WORLD

Of Halloween

Taking place in New Orleans from 17 – 19 January 2020, the Halloween & Party Expo is the only trade show in the world which is entirely dedicated to the world of Halloween and party – offering thousands of new products, from fabulous costumes and accessories to elaborate props and special effects. PPE finds out more about what’s in store.

W

ith a Saturday Halloween just around the corner, the Halloween & Party Expo – or H&P Expo for short – is an essential visit for anyone looking to source something a bit special. Taking place in one of the undoubted party capitals in the world, the show offers a fascinating mix of product, inspiration and new ideas from more than 350 exhibitors, as well as exclusive show specials and discounts carefully designed to help budgets go further.

The show is unique in a number of ways, not least because of its co-location with HAuNTcon, offering visitors the opportunity to reap the benefits of two trade shows for the price of one. It’s also an unmissable opportunity to be surrounded with thousands of costumes, fancy dress, make-up, special effects, balloons, décor, props – essentially everything that is new and exciting for the party, Halloween haunt and celebration industry.

The last few years have been particularly successful, surpassing the expectations of many international

Doing The Double Now in their third year of partnership, the H&P Expo’s co-location with HAuNTcon (the Haunted Attraction National Tradeshow & Convention) will give visitors and buyers access to more than 100 additional Haunt vendors as well as thousands of additional product launches.

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H&P Expo Essentials ■ 17 – 19 January 2020

buyers, not to mention exhibitors and the show organisers themselves, who remain dedicated to coming up with new, enticing initiatives to encourage visitors from all around the globe.

As such, a number of expanded product categories have been introduced for this year’s show, as marketing director Samantha Grimaldi explains.

“After last year’s show, we heard from retailers that along with costumes, they want to see more make-up, novelties, accessories and business services,” she said. “This means that buyers will have the opportunity to add more assortment to their inventory, including seasonal and festive

■ Ernest N Morial Convention Centre, New Orleans ■ www.halloweenpartyexpo.com ■ Buyer’s Club contact: karen.gillis@clarionevents.com product offering beyond the Halloween category, focus on add-on sales and drive sales year round at their stores.”

A number of exciting new attractions have also been introduced for 2020, Sam reveals.

“Based on feedback from exhibitors and attendees, we have quite a few new initiatives this year. The most significant one is the SMART Event Experience,

In The Club One of the most successful initiatives which the H&P Expo runs for retailers and buyers is The Buyer’s Club – a programme which gives key buyers the opportunity to make pre-scheduled appointments.

“The Buyers Club programme was designed to connect key decisionmaking buyers with the products they are looking for and the exhibitors they are looking to source from,”

explains Sam. “Facilitated by Karen Gillis, our Buyers Club Programme manager, buyers receive access to make pre-scheduled appointments with exhibitors as well as concierge assistance with registration, appointment setting, exhibitor introductions, merchandise credits and product recommendations.”

For more information, contact Karen Gillis at karen.gillis@clarionevents.com

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which will make it Generations Hall from Familiar Faces very easy to find new 8pm – 11pm, where all products as well as form attendees are invited to A number of returning new connections with come together and enjoy exhibitors are always high attendees and exhibitors.” on the list of attractions that an open bar, appetizers, The brand SMART dancing and more. “The visitors will be looking forward Event experience party is everything you to seeing. Thes major players technology will be would expect from the include all types of Halloween available to all visitors party and Halloween and party business and and exhibitors at no industry,” said Sam. “It’s include: Rubie’s, Fun World, additional cost and an ideal opportunity to Disguise, Smiffys, Dreamgirl, will indeed offer a huge network and let your hair Cinema Secrets, Leg Avenue, benefit to both visitors down in the company of Underwraps, Forum Novelies/ Above: Exhibitors and visitors have the opportunity to discuss the and exhibitors, taking the friends and colleagues Morbid Enterprises, California latest trends and fashions in the party and Halloween industry. hassle out of keeping track Costumes, Pioneer Balloon, both old and new.” describes as “a real highlight of the show”. of names and numbers Also returning for Trick or Treat Studios, elope, It gives exhibiting make-up companies for post-show follow-up. this year’s show – albeit Bauer Pacific Imports, the opportunity to compete as they each “We heard that our in a new and improved Roma Costumes, Kryolan transform a model over a four-hour period, attendees were looking guise – is the Friday Professional Makeup, Morris using their products within a defined for more ways to discover Night Fashion Show Costumes, Sunstar, Jacobson theme each year. As a new addition to the new products,” explained and the Product Preview.

Hat Co and many more.

Artist Battleground this year, retailers and Sam. “And this will help This popular attraction haunters will be able to get involved and with exactly that. Each will be taking place in a have their say on who wins by voting on exhibitor will have a dedicated badge reader new location, allowing more exhibitors to which look they believe is the most effective, in their booth that attendees will be able participate and offering better seating and using their SMART Event tap readers. to tap with their SMART badge. Those amenities. The event will be taking place Of course, all of this readers have been pre-loaded with new after the show floor closes serves to highlight exactly product information which automatically on Friday evening, with an New Faces how much will be going be sent to buyers as a Daily Digest of impressive 50+ exhibitors More than 40 exhibitors will be on during the show. With everything they were interested in that day.” showcasing their products brand new to the 2020 show, all that in mind, does As a result, exhibitors will also be able on the runway. making their debut on the Sam have any advice to easily capture the information of visitors “This is just one of H&P Expo show floor. These for first-time visitors? which have shown an interest in their the unmissable events include a wide and varied “Oh yes! There are products, offering them easier and more we will be running this mix of names and products, many events and features immediate ways to follow up after the show. year,” said Sam. “It starts including: BIC USA, Doodle not to miss so we advise “It’s a digital handshake between straight after the show Pants, Natural Earth Paint, The starting to plan your trip buyers and exhibitors and we’re really and runs through until Duck Company, RICS Software, as early as possible. In excited to be able to provide this new 7pm, making it the perfect STICKFX LLC, GoFunFace.com, fact, for those coming technology that continues to evolve opportunity to see new Village Props and many more. into New Orleans early, the traditional tradeshow experience,” products live and off the we have a tour on Sam adds. “We’re very excited about hanger. And of course the effect it’s going to have.” there will be plenty of opportunities to enjoy Thursday of three haunted attractions in Mississippi. It includes full October-style Another new initiative for the 2020 show some delicious appetizers as well as the very experiences with actors and props as well is the extended shopping option which exciting opportunity to win one of three as behind the scenes walkthroughs.” is being introduced on Saturday evening $1,000 merchandise credit giveaways.”

For more focused planning, The to allow for more Also back thanks to popular Halloween & Party Expo website has full dedicated sourcing demand is the details of the H&P Expo event schedule and time. The additional annual Artist an interactive exhibitor list where visitors hours will be taking Battleground can flag down any vendors they would place from 5:30pmmake-up like to meet with or find out more about.

7:30pm, which competition “Buyers should also be sure to visit for lead directly lead which Sam important information on preparing for into the industry’s Far left:Big party the show including the event schedule, famous networking names such as elope will be making the special events, new products, show special party, taking place most of the dedicated discounts and more,” said Sam. “And once that evening. exhibition space. you are at the show, an official mobile Left: The Friday Night The Brewing, Fashion Show allows application can be downloaded to make Boos and Booze exhibitors to showcase navigating everything as easy as possible. party will be held at their latest products.

In the meantime, visitors should also follow us on Facebook and Instagram for updates. If you’re posting about the show, be sure to use the hashtag #theHPE20!”

As the only event in North America to bring all things party, Halloween, haunt and celebration together under one roof, the Halloween & Party Expo offers retailers and buyers their first chance to see thousands of new products being released for 2020 and beyond.

It’s going to be one hell of a party!

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Halloween & Party Expo 2020

Bodysocks Booth 3123

Wonderful, wacky, but most importantly fun; Bodysocks offers a huge range of costumes that are both unique and provide entertainment to whoever steps into them. Bodysocks is excited to introduce its new inflatable costumes for the New Year such as the Unicorn and Doctor inflatable costumes, perfect for commanding attention at any party, festival or just for fun, these are the hottest new costumes for 2020.

Disguise

BoneWare

Booth 2513

Booth 3716

The Beistle Company Booth 2934

The Beistle Company has been manufacturing and selling quality party supplies and decorations since 1900. It offers quality products and dependable service to distributors, wholesalers and retailers both domestically and internationally. The 800-plus page catalogue features items for nearly every holiday, season, theme or special occasion.

New themes for 2020 include Pet Birthday, New York, Bon Voyage, Dolly Mama and more. Beistle also offers many items that can be customised or printed.

Doodle Pants Booth 4070

As a new exhibitor, Doodle Pants is looking forward to seeing how it can fit into the wonderful world of Halloween!

Adorable apparel for toddlers from Doodle Pants is crafted to spark little imaginations while providing comfortable, practical options.

From swimwear to leggings to the signature Doodle Pants 3D hoodies, there will be plenty of vibrant, comfy and affordable apparel for toddlers, including the all-new sea turtle which features a zip up backpack.

Disguise is a leader in the Halloween industry creating innovative and trendsetting costumes and accessories. Its team includes gifted in-house designers, sculptors and graphics artists and produces costumes and accessories under leading licensed brands such as The LEGO Group, Halo, Minecraft and Nintendo, as well as its own proprietary brands, for the world’s largest retailers including specialty, party and pop-up stores.

BoneWare skeletonshaped cutlery is reusable, dishwasher safe and is six times stronger than regular plasticware.

BPA and phthalates-free, the cutlery replicates real human anatomy. Plates in various themes will also be on offer soon, available in both paper and collectable porcelain. BoneWare also licenses Elvira, Mistress of the Dark snd new package labels will be on display along with a sneak peek of a new Elvira Valentine’s plate.

Earth Paints Booth 3216

Natural Earth Paint will be showing at the H&P Expo for the first time this year. Now in its ninth year, Natural Face Paint Kits

by Natural Earth Paint are vibrant, organic, 100% truly non-toxic and made with earth and mineral pigments.

They come in two size kits as well as individual jars and are perfect for parties, festivals, circus, theater, Halloween or home play.

StickFX Booth 3519

Introducing StickFX, the world’s first self-adhering, reusable, silicone costume mask. The patent-pending masks simply stick to the face, with no strings or glues needed.

The masks are 100% silicone so they are hypoallergenic, reusable for hundreds of applications, easy to clean, facial hair and glassesfriendly. StickFX currently has three superhero designs, as well as a skeleton and zombie. They are highly durable so can be used for years and don’t end up in the landfill after a single use.

Sourpuss Clothing Booth 1342

Since beginning in 2001, Sourpuss Clothing has grown into a one-stop shop for anyone looking for something different and is now branching out into seasonal stock with Christmas and Halloween. The company looks forward to expanding its seasonal market, as well as its ever-growing brand of fun and unique apparel, housewares and accessories. Sourpuss is interested in seeking new leads and customers for its brand and in branching out into a variety of markets.

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Halloween & Party Expo 2020

Havercamp Booth 2638

Havercamp manufactures a full array of authentic and exceptional partyware. It offers cool designs in tableware and party decoration for adults as well as children for a wide variety of occasions. The current product offering began with licensing great brands like Mossy Oak, Realtree and Next Camo, for which Havercamp manufactures party supplies, novelties and gifts. Havercamp has since branched out into more, unique party offerings as well as collegiate licensing.

Mehron Booth 1531

Dedicated to exceeding artists’ expectations, Mehron works in collaboration with renowned industry professionals to create the highest quality performance makeup for special effects, stage and screen, face and body painting and professional beauty. Mehron EDGE is water activated and offers fully opaque coverage and blend-resistant application characteristics, providing the perfect match to Mehron’s easily blendable Paradise Makeup AQ. It is great for design outlines, crisp colour transitions and a perfectly flawless edge.

elope, inc Booth 2412

Costume company elope knows customers want uniquely designed costumes and accessories that spark imagination and delight, so it works hard to create exceptionable wearables. It specialises in high-quality, whimsical wearables, from character hats to animal costume separates or cosplay essentials. elope hopes its uniquely innovative products will bring a smile to everyone’s faces and can’t wait to witness everyone’s reactions to the exciting new product lines for 2020.

J. Templeton Booth 1520

J. Templeton is the leading source for all kids of skirt for Halloween and costume occasions. It carries a full line that includes schoolgirl skirt (in regular and plus size), leather skirt, tutu skirt, bridal long tutu skirt and a whole range of many different colours. All these different kinds of skirt in every style imaginable are available in one booth.

Ellie Shoes Booth 3323

Ellie Shoes is a costume and fancy dress footwear company from Orange, CA. It provides quality footwear perfect for matching with Halloween costumes and special styles for other holidays, including Christmas and St. Patrick’s Day. Its ranges include styles for women, men and kids and at the H&P Expo Ellie Shoes will be highlighting new styles and also offering a show special.

Tryat

Booth 2543 Tryat is a Brazilian wholesaler that represents quality factories from Brazil and offers door-todoor free freight to USA. Tryat will be presenting the best line of face-paint, professional make-up, Halloween make-up, masks, tiaras, feathers and many other different and exclusive products with a very competitive price range, no large quantities needed and no bureaucracy. The ceo Gustavo Lucas is also founder of one of the largest party store chains in Brazil.

Trick or Treat Studios Booth 1549

Trick or Treat Studios pushes to make the products that its team, as fans themselves, has been looking for since they were kids. The team is passionate about all things Halloween and horror and draws so much inspiration from the genre. This year Trick or Treat Studios is breaking into new categories and hopes to make a big impact with its addition of high-end collectibles, ornaments and accessories. Among other big things, 2020 will mark its 10th Halloween season and Trick or Treat Studios cannot wait for its best season yet.

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COME SAY HELLO AT:

HALLOWEEN & PARTY EXPO BOOTH #3025 TO MAKE AN APPOINTMENT, FEEL FREE TO CONTACT US: SALES@OPPOSUITS.COM OPPOSUITS.COM +1 (800) 474-2074 (US) +31 6 27 41 76 94 (NL)

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Halloween & Party Expo 2020

Moon Creations Booth 2949

Founded in 2012, Moon Creations now manufactures a wide range of glitter, metallic, face painting and Halloween products. All products are made in the UK and are cruelty-free. Moon Creations will be displaying products from its five collections at the show, including its range of 100% vegan bio glitters and its Moon Terror FX range. It will also be introducing Moon Glow neon UV glitter gels, as well as Moon Glitter holographic glitter eyeliners and lipgloss.

Pet Krewe

MR2D Global Trading

Pet Krewe is a pet costume and toy company based in New Orleans, LA. It manufactures and distributes globally to a wide range of retailers, from mass to independent stores. Pet Krewe’s licences include NCAA teams, Sesame Street, Star Trek and there are many more underway! This new corn-on-the-cob dog costume is one of the company’s newest lines, which is expected to do well for 2020.

MR2D Global Trading is a Mexican manufacturer of high-quality, vibrant and popular piñata styles, with a distribution center in El Paso Texas. The company has been in business for over a decade and consistently delivers a fun product for great value. It has over 400+ styles and is adding new styles and refining old ones all the time. For this year’s show, it is excited to offer new styles such as a unicorn head with a long, colourful and flowy mane.

Booth 3242

Booth 1504

Roma Costume Booth 2831

From its launch in 1990 on Hollywood Boulevard, Roma Costume offers the hottest costumes, lingerie, festival/rave wear and dresses. Roma provides retailers with all the right costumes, combining future fashion with current costume trends and offering designs with an edge. As well as exceptional Halloween costumes, Roma also carries a full line of classy lingerie and stunning dresses as well as a complete line of festival/rave wear. It also provides a worldwide dropship programme of its entire line of products, with some of the fastest shipping in the industry.

Unique Vintage Booth 1323

Wuu Jau Trading Co Booth 2358

Wuu Jau Company was founded in Oklahoma in 1986 and opened Neptune in Ontario, California in 2002. It is a familyowned and operated company, looking to act as a go-to wholesaler for all knives, swords, self-defense, foam props and costume accessories. Wuu Jau Company also manufactures and distributes licensed movie collectibles. It continues to provide customers with top quality products, unique design concepts and excellent customer service.

Unique Vintage is a globally recognised retro-inspired brand established in 2000. Well-known for its pin-up styles and vintage 1920s reproduction fashions, Unique Vintage also offers its own unique twist to everyday wear and special occasion pieces.

Looking forward to 2020, Unique Vintage will be showcasing some very exciting collaborations that are sure to evoke sweet nostalgic feelings as well as its line of scream-worthy novelty outfits.

OIC Products Booth 3619

OIC Toys brings Original, Innovative and Creative (OIC!) products to the Halloween industry with the launch of 3D Mirage mats for indoor and outdoor use, attention-grabbing Halloween pop-up Grab Bag for trick or treating and flying Fan Bats ceiling fan décor. OIC Toys has been bringing innovative, patented products to the Christmas industry for over 20 years and is excited to be expanding into Halloween.

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FEEDBACK HALLOWEEN 2019: As the spookiest event of the year and the highlight of every party retailer’s calendar, this year’s mid-week Halloween saw the celebrations stretching out over two weekends, making the most of all opportunities for children’s discos, family parties, adult gatherings and of course the all-important trick-ortreating. Here’s how it went down...

“Classic Halloween trends performed well in the partyware category such as Haunted House and Pumpkins, as well as family-friendly ensembles. Zombies continues to be a top selling theme, particularly across dress-up; indicating there is still a demand for ‘scarier’ Halloween costume options. Our new foil balloon additions for 2019 performed well including the Iridescent Ghost SuperShape, as did our existing licensed Jack Skellington AirWalker.”

CHARLOTTE TERRY marketing executive, Amscan

“Halloween has been fantastic for us! We are happy with how it went and thank our incredible retailers for their support over a busy season. It was testament to the Bristol Novelty team who all put in a phenomenal effort to ensure deliveries went out on time.

Clear trends were clowns this year with the big cinematic releases, but I was personally pleased to see that generic costumes were selling well, even ones we didn’t expect to be associated with Halloween. It clearly shows that customers are being more creative with their approach to costumes, which is what we encourage here.

Next year is a big one as Halloween falls on a Saturday and if this year was anything to go by, we can expect it to be extremely busy – so make sure you get your orders in early!”

FRAN HALES marketing manager, Bristol Novelty

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DOOM OR DELIGHT?

“Halloween exceeded our expectations.

We didn’t know what to expect, but the last two October weekends were the busiest days we have had in a long time, which was a nice surprise. The website did better than the shops though, which proves that customers’ habits are changing more towards the online shopping.

We didn’t see any clear trends.

Customers were buying different costumes, even non-Halloween ones – for example a banana outfit made

it into the top five! The most popular costumes were inspired by movies, with generic ones such as pirates, nuns and the Day of the Dead all making an appearance in the top ten.

InCharacter’s Baby Bat Costume was a great success (number four in the top sellers) which shows customers are still happy to pay for higher quality children costumes rather than buying cheap online or in the supermarkets.

The majority of other retailers are also positive and had a good Halloween. It is a great sign for the next year when Halloween falls on Saturday – fingers crossed it will be a big one!”

EMMA ANGEL director, Angels Fancy Dress

“Overall Halloween numbers were very healthy, buoyed by good growth on our European websites. In the UK we found boys and girls costumes were very strong but adult costumes continue to be difficult.

TV and film trends did particularly well, with IT and Joker having been released this year.

Halloween decorations were very strong too, particularly the higher price point items such as the £200+ animatronics, which shows that customers are prepared to spend more for the ‘wow’ factor when decorating their houses.

Overall the season was a success despite the UK market being difficult. However with Halloween falling on a Saturday next year we anticipate far more people will have parties which should be great for business!”

JESSICA TALBOT marketing manager, Party Delights Above: The Party Delight website made the most of its Halloween offering.

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Halloween Feedback

FEEDBACK C O N T I N U E D “Horror has really taken off for us this year and we had an amazing Halloween with our Annabelle and Pennywise cutouts.

They flew out the door – possibly because cinemas were using them to promote their IT 4D experience!”

LUCY THOMPSON digital, sales and marketing director, Star Cutouts Below: The Pennywise cutout was used in cinema foyers.

“Disguise had a really great year overall with double digit growth driven by several strong entertainment releases and our video game portfolio. It was as busy as we expected and we were pleased to see strong sell through that matched our stronger sell in.

Inflatables and family dressing continue to gain popularity for Halloween, but overall, movie releases still dominate the “Halloween, as usual, was another successful event for Henbrandt.

Blood, bloodied weapons and pumpkin carving kits are always top sellers, with our trick or treat bags, Halloween masks and costumes literally flying out the door.

Every year has topped the previous one so we will look forward to this season in 2020.”

GEORGE MORGAN design manager, Henbrandt

licensed costume business. As expected, there was a huge growth in online sales which was supported by our Amazon partnership in Europe with Morph Costumes.

Moving into 2020, we should see a better year given that Halloween falls on a Saturday next year and consumers are willing to spend more money on the holiday when it falls on a weekend.”

TARA HEFTER executive vice president and general manager, Disguise

“Rubie’s UK had a fantastic Halloween, with double-digit growth in October vs. 2018.

Our renewed focus on kids generic lines created some great performers, but it was the strength of our brand portfolio that really made the difference and we certainly benefitted from this year’s movie slate, with launches like IT Chapter 2 and psychological thriller The Joker, which created a renewed interest in all iterations of the character.

2019 has been a year of change for Rubie’s and Halloween has seen the start of our growth drive. We’re looking forward to 2020.”

HOLLY OLDHAM managing director, Rubie’s UK

“Halloween is not a key event for us, but we can’t complain.

Accessories are still very popular among our customers and fake blood is a bestselling item. Our customers are divided into two groups; they either buy low cost costumes to wear once or they dress to impress and buy unique expensive accessories. Lot of customers bought costumes related to the church, such as a priest, nun or monk.”

MAGDALENA WOJTECZE buyer, GoDan Right: Accessories were key for GoDan this Halloween.

“Halloween has continued to prove itself as a useful date on the calendar for the balloon industry, with consumers keen to decorate houses, shops and restaurants.

The Golden Skull large shape continued to be a popular option, as well did the new addition Jack N Ghost microfoil shape. Jack O’lanterns were definitely on trend with the latex and foil Jack Faces also performing well.

In 2020, Halloween will fall on a Saturday which looks set to be a boost for the party industry. We’d expect to see more home party activity around the date, with more celebrations than previous years.”

JULIE DOMMETT head of marketing, Pioneer Europe

“With Halloween coming and going as quickly as a bat out of hell, this year it was noticeable that it was on a week day, with sales stretched across a longer period of time rather than a mad rush just for the one day. There was uncertainty as to which day people would celebrate however it seems that in the end there were plenty of parties and events Above: Widmann had a going on both the strong Halloween in 2019. weekend before and the one after Halloween. As always we’re already looking forward to next year, especially with it being on a Saturday!”

SHANNON ELMORE marketing executive, Sancto (Widmann)

“Halloween 2019 was great for us. There were no big surprises in terms of designs and customer demand, but together with our retail partners we did our homework and created what the customers wanted.

Clear Halloween trends for us were character-based suits. Of course the Joker costume was a big hit, but also our Riddler and Harry Potter outfits did very well alongside our more traditional Halloween suits such as the killer clown suit. Of course, Halloween being on a Thursday didn’t hurt either as we saw a much longer sales period with a higher amount of replenishment orders due to the fact that people celebrated Halloween on two weekends.”

MICHEL SCHRAMA marketing manager, OppoSuits

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Amscan x Warner Bros.

Left: The classic Wizard of Oz crew are together again for this collection, perfect for World Book Day and other kids’ dress-up occasions.

A Perfect Party Partnership As one of the biggest entertainment and media organisations in the world, Warner Bros. gives its licensing partners access to an incredible portfolio of A-list superheroes, classic comic characters and a whole host of other family favourites. January 2020 will see Amscan extending its existing relationship with Warner Bros. to include dress-up and accessories and so PPE spoke to the Amscan team to find out more.

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xtending any licensing agreement is always a big deal, but there are a number of stand-out characters and brands from the Warner Bros. back catalogue which are particularly suited to costume and fancy dress, making next year’s new launches especially exciting for Amscan.

Billed as the ‘one-stop-partyshop’, Amscan is already one of the biggest and most important party companies in the world, offering a wide range of product for every party, celebration or event imaginable.

“We have an unrivalled product portfolio,” revealed marketing executive Charlotte Terry. “It includes over 12,000 wholesale products across key 32

Above right: (Top) Charlotte Terry, marketing executive and Mel Beer, licensing director EMEA. Left: Always be yourself – and if you can’t be yourself, be Batman.

product areas of party, foil balloons, latex balloons and dressup. Of course, we also offer an extensive choice of licensed and themed product for all occasions and ages as an important part of that.”

As an American company, Amscan has a significant global reach, with sales teams, warehouses, design and manufacturing facilities

located across the world.

“That means we’re never far from our customers and can offer a fast, knowledgeable and localised service,” said Charlotte.

“Our UK head office is based in Milton Keynes, where we also have a 500sq m party showroom. It’s the largest of its kind in Europe and it gives us the perfect opportunity to show customers our latest ranges first-hand.”

Visiting that showroom makes it clear just what a key part licensing plays within Amscan’s business, across balloons and partyware as well as dress-up and accessories, as licensing director EMEA Mel Beer explains.

“Licensing is extremely important to all pillars of our business – dress-up, foil and latex balloons and of course party goods,” she said. “We’re excited to be launching a number of new licensed balloon and party designs for 2020, including: 44 Cats, Minions, Peppa Pig, PJ Masks, DC Batman, Bayern Munich, Spongebob Squarepants and Smileyworld.”

With an impressive licensing heritage, Amscan currently holds over 80 different licences across its product portfolio, with Mel tipping PAW Patrol, Peppa Pig, Frozen classic, Frozen II, SpiderMan and L.O.L Surprise to be among the big names leading the charge across EMEA.

THE CREATIVE PROCESS

“Our designers have spent many months bringing to life a wealth of Warner Bros. characters. We used the time to explore a wide range of techniques to perfect a unique design for each of the costumes that were selected for the final range.

As part of the development process, we worked closely with the team at Warner Bros. to ensure we achieved a product that was both wearable and authentic to the character. The end result is a range of fresh new products that offer fantastic value in terms of quality, design features and price.

We are excited to be building the range throughout the year to offer our customers even more style options and greater character choice, something for every fan’s wardrobe!”

Kate Springett, head of costume design, Amscan

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Amscan x Warner Bros.

STAY IN TOUCH

With multiple instalments of product planned throughout the year, it’s well worth ensuring you’re signed up to Amscan’s email newsletter to be first in the know. If you’re not already on the list, simply scan this QR code to sign up for free updates and the latest new product news.

It goes without saying that the With such a family of Warner Bros. brands significant launch also feature heavily in that list, taking place at the with next year’s range extension start of the year and making the partnership in advance of the even more significant to trade shows, is Amscan’s business. it fair to say “We’re delighted to have that 2020 is extended our long-term going to be a Warner Bros. big year for relationship, with Amscan and the introduction its licensing of dress-up costumes portfolio? and accessories “Absolutely,” for children and agreed Mel. “Our focus for adults across DC next year will be to maximise Superheroes, TV sales across all our new classics and licensed brands, including classic movie Warner Bros. dress up, for franchises,” which we already have said Mel. strong customer demand.”

“Phase one of “In fact – and our product complimentary to our offering will Warner Bros. offering – be available we will also be launching to ship from brand new dress-up January 2020, collections for Paddington with additional Bear, Trolls 2, Dr Who, costumes and Stranger Things, accessories being Money Heist, Left: Crimefighting canine introduced Crash Bandicoot Scooby Doo is one of Cartoon Network’s most enduring throughout and more. It’s characters. Above: Suicide the coming going to be a very Squad’s Harley Quinn is a popular months.” busy year!” costume choice at Halloween.

KEY CHARACTERS

As dress-up category manager for the Amscan x Warner Bros collection, Sam Taylor outlines exactly what the licence extension will mean for party retailers and wholesalers from January of next year.

“As part of the initial range launch, our new Warner Bros. dress-up collection will include a range of icons from the DC Universe, from Batman to Supergirl,” he reveals. “The Scooby Doo gang and the leading characters from the Wizard of Oz will also be available, with many more to be revealed next year. Retailers should also look out for some key characters which will be making an appearance in brand new movies launching in 2020, including Harley Quinn Birds of Prey and Wonder Woman 84.”

The costumes feature a high level of detail with selected styles also including a wide range of accessories as part of the outfit. The collection itself includes styles for both children (ages ranging from three to four years up to 10 - 12 years) and adults (sizes 8 - 10 through to 16 - 18 for women and medium through to plus for men).

Sam Taylor, dress-up category manager, Amscan

Above: A new Justice League partyware collection for 2020 showcases Amscan’s attention to detail and fresh design.

“Phase one of our product offering will be available to ship from January 2020, with additional costumes and accessories being introduced throughout the coming months.”

TALKING THE TALK

“We are really excited to be partnering with Warner Bros. on our new costume range. We will be launching our new designs through a multi-channel marketing campaign, with the majority of the activity being tradefocused. While we are migrating from more traditional tools to an increased digital presence, we will however have additional support available for our customers in order to assist them at retail.

As social media becomes ever more prominent, we will also be showcasing our portfolio on all the relevant platforms, including Instagram and Facebook. This will be key to raising awareness and driving an increased engagement with the end consumer.”

Jen Wilson, head of visual merchandising, marketing and retail development, Amscan

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Thetmarkues the e c n e r e f dif

For all enquiries please contact Jayne Richards on 07851 803536 or email jayne@thetru.nl

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Carnival 2020

Once the Christmas and New Year celebrations are over, party attentions turn to one of the biggest events in the European party calendar – the carnival season. PPE grabs a pair of maracas and takes to the streets to find out more.

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ne of the biggest celebrations to take place across Europe, the carnival and Mardi Gras market continues to grow every year.

Despite having no fixed date, it’s big business for party retailers, with elaborate costumes and extravagant décor, props and accessories making it a focal point for party-goers looking to get into the spirit of the anything-goes celebration.

Street parties and over-the-top parades take place across a number of European cities in the weeks leading up to Mardi Gras – otherwise known as Fat Tuesday – the day before the Christian period of Lent. With its roots in religion, Mardi Gras is traditionally the last opportunity to indulge before a time of reflection, but as is often the case, these celebrations have changed and developed dramatically over the years.

Carnival season is seen as the time when people let go of their inhibitions and just have fun. Key European locations such as Venice, Santa Cruz de Tenerife, Cologne, Nice and Cadiz transform to create an atmosphere of colour and fun, as of course do other major international Carnival locations, such as New Orleans, Rio de Janeiro and Sao Paulo, among others.

As far as party product goes, each location will often have its own, local feel, but there are a few things than can be counted on for any of the Carnival celebrations around the world; classic

Above: Smiffys’ Wild Leopard and Peacock Party jackets are sure to be a hit, with animal print at the forefront of design for 2020 and a stand-out look for Carnival season.

eye masks, colourful costumes and group outfits will all take centre stage.

As a Dutch company, Carnival is a major event for Boland Party on home turf and that interest is growing internationally, as UK agent Mark Brett explains.

“In the UK I am finding more and more retailers are interested in the Carnival market,” he says. “There are many Carnivals in the UK – especially in the south west – yet as with other ‘costume’ occasions, the consumer is often turning to accessories. This trend is also becoming true in Europe. So while most Carnival parade attendees still wear, purchase and make very flamboyant, intricate and exciting costumes, it

Be The Party

Above right: This amazing disco ball suit from OppoSuits is a new line and is expected to do well at Carnival. Above: Pioneer Europe’s large foil Mardi Gras mask shape from Qualatex is always a top seller for this fun season. Left: Matching fantasy cupcake jackets from Thetru are ideal for couples looking to embrace the Carnival spirit.

“2020 is the year to shine! We have seen an increase in sales from non-carnival countries such as the Scandinavian countries and France/ Spain as well as the usual suspects such as Germany and Holland. Due to some styles selling out in just a few days last year we have been pushing retailers to pre-order to help us make sure we deliver the desired quantities.

We have launched some great new products that stand out from the crowd and we have high expectations of these new specials. The silver and gold sequin jackets, the golden shiny OppoSuits and especially the amazing disco ball suit are all going to be popular for the 2020 season.

Our recently launched newspaper and Vegas suits will also do well for Carnival – after all, why be at a party when you can be the party?”

Michel Schrama, marketing manager, OppoSuits

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Discover all new items for 2020 at www.folat.eu © FOLAT BV Diakenhuisweg 15 - 2033AP - Haarlem - Netherlands - www.folat.eu

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Carnival 2020

Right: The colourful foam hat collection from Palmer Agencies offers a showstopping way to get in the Carnival spirit.

is the onlookers in the crowd who are turning to accessories to join in the fun.”

Mark also laments the unpredictablility of the Carnival market. “It is much like Halloween in that it is no longer possible to predict what will be popular,” he says.

“It’s all down to the consumer at the last minute that determines what is popular. It can be a bit of a headache for us suppliers, but this the marketplace and it keeps us on our toes and stops complacency!”

While typically considered to be an international event, it’s only in the last few years that the Carnival and Mardi Gras market has been taking hold in the UK. “With themed events now being held in a number of major towns and cities across the country, this colourful, fun celebration is now right here on our doorstep,” says Shayna Bowles, product and marketing manager for Creative Party. “The streets are filled with live music, street food, flashes of bright colours, masks and of course dancing! Nothing is too out there and everything goes.”

Creative Party’s Masks of Mardi Gras partyware range captures the essence of the lively event, with a themed tableware range and accompanying décor including glittering foil door curtains, holographic streamers and confetti garland.

“It’s everything needed to throw a perfectly themed Mardi Gras bash,” Shayna continues.

Accessories and extras are crucial for big celebrations such as Carnival as they Right: This Brazilian dancer from Star Cutouts is ideal for setting the scene.

Below: Pinata costumes from Folat lend a little colour to proceedings.

George also reveals that popular dress-up lines for Carnival include its wizard costumes, as well as colourful jesters, rainbow tutus, glittery hats and gold ringmaster jackets.

This bright and bold theme runs through the Carnival market, with Dutch company Thetru seeing a surge of interest in its line of fantasy jackets, ranging from cupcake-themed designs to beautiful sparkly longline jackets.

“As one of the leading suppliers of Carnival product on the continent, we have had a great year and are really looking to grow this business in the UK,” said Thetru’s sales and marketing manager for the UK, Jayne Richards. “We continue to build a stronger range of accessories to compliment our costumes, giving that perfect finish and offering fantastic quality at very competitive prices. We believe that customers want better quality at a fair price and Thetru’s quality means that our costumes offer longevity, something that is particularly of interest for hire shops in this throwaway age.”

Carnival preparations should begin now – after all, it’s the perfect excuse to have a big, colourful party in what is otherwise a typically quiet time of year!

Group Effort

“We consistently find that colourful, coordinated group efforts are favourites when it comes to Carnival in the continent. Whatever happens next year, we will have to see what is the impact of future Brexit decisions for crossborder trading between UK and the UE. We have plenty of new and exciting product in our portfolio for 2020 – all will be revealed at Spielwarenmesse and Spring Fair!”

Sergio Battaner, sales and marketing director, Palmer Agencies offer more reserved or costconscious consumers a way to get involved without necessarily going ‘all-in’. Low-cost items such as maracas, leis and feather boas are top sellers for Henbrandt, particularly the neon, glow and bright coloured ranges.

“Customers selling the majority of these add-on lines tend to be internet sellers who have the facility to sell within Europe,” revealed Henbrandt’s George Morgan, “but our retail customers also do well with these goods during this period.”

Below: Carnival wouldn’t be Carnival without a selection of eyemasks to choose from – this butterfly is from Bristol Novelty.

The Bright and the Bold “The popularity of Carnival is evident in the millions of people that gather to celebrate the event annually and so our range also continues to grow in popularity, with new retailers stocking products each carnival season.

In certain areas of Europe, such as Germany, Belgium and the Netherlands, Carnival holds precedence over Halloween. Carnival has been celebrated in these parts for decades as a more traditionally celebrated festival and so retailers here continue to expand their carnival offerings to consumers, with demand at a constant level. The demand for bigger and better carnival collections from consumers spurs retailers to increase their carnival stocks, especially bespoke lines which

help them retain a certain level of exclusivity in the crowded market.

Smiffys’ new lines for Carnival 2020 are bold, bright and better than ever with great designs to get the party started and bring the magic of carnival to life.

The new Smiffys range incorporates his and hers dress-up with matching party jackets in snazzy prints, great for couples wanting to celebrate together.

Politics and current affairs are popular themes for dress-up during Carnival season and with Brexit negotiations now delayed until 31 January 2020 our tongue-in-cheek political collection is also expected to do well!”

Sharon Poulter, trade marketing manager, Smiffys

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Carnival 2020

CARNIVAL 2020

This stunning Space Warrior suit from Folat is guaranteed to make heads turn at Carnival, with an out-of-this-world look which includes the top, leggings and skirt in an irridescent fabric and with amazing glam rock styling.

These Gold Ringmaster jackets are just one of Henbrandt’s popular Carnival-friendly dress-up lines which have seen a boost in popularity and sales this year.

Novelty costumes are a popular choice for Carnival celebrations, especially for children – which is where Boland Party’s ride-on llama or seahorse costumes come into play!

These stunning Bristol Novelty masquerade masks are available in a range of styles, designs and colours, offering the perfect Mardi Gras eyemask for every occasion.

Perfect for creating the right Carnival atmosphere is this life-sized Purple Peacock Dancer cutout from Star Cutouts, ideal for turning heads at carnival, circus and Mardi Gras themed events or for using as photo props and background scenesetters.

With an extended offering of classic costumes both for adults and children, GoDan is responding to consumer demand while also increasing the wide variety of accessories which are also becoming more popular across Poland.

These beautiful sparkly longline jackets from Thetru offer a classic Carnival look and style for anyone looking to source a stylish costume that offers fantastic quality at very competitive prices, along with a strong range of complimentary accessories.

The neon maracas and assorted glow products from Henbrandt are top sellers for the extended Carnival season, along with masks, brightly coloured leis and feather boas.

This fabulous Mardi Gras-inspired tableware and décor range from Creative Party focuses on the classic mask and features a luxurious colour scheme of regal purples, jewelled emerald and luxe gold.

These bright and colourful latex balloons from Belbal are perfect for Carnival celebrations, offering a fresh and fruity look for anyone looking for something a bit different.

These 80cm colourful confetti shooters from Haza are perfect for Carnival celebrations, with biodegradable confetti made of high-quality tissue paper. The range includes five new shooters, two confetti poppers and three new push poppers.

Splashes & Spills ‘hero’ products for the Carnival season include iridescent chunky glitter, which has seen a meteoric rise in popularity since it was introduced into the collection last year.

Shine like a star with this fabulous rainbow sequinned jacket and cap from Folat, perfect for men, women and anyone who wants to stand out and be seen during the Carnival festivities.

Rainbow tutus and feather rainbow wings – together with glitter hats – are expected to see a marked increase in sales for the Carnival season, so Henbrandt will be stocking up!

Be sure to light up any Carnival party cake with Unique Party’s new neon sparklers, they are the perfect addition to any shopping basket and will make parties sparkle with colour.

Widmann has a vast range for the upcoming Carnival season including costumes, masks, feathers, wings, hats and even its famous tailcoat range, although these feathered eye masks are a standout line for anyone looking to make a statement.

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A world full of Globes

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Valentine’s Day 2020 Inset: With over 20 designs to choose from, Unique Party’s foil balloons offer something for every occasion, from modern Emoji heart eyes to traditional red hearts.

LOVE BOMB T he traditional celebration of love, lust and libido, Valentine’s Day has been something of an anomaly over the last few years, bucking the downward retail trend and steadily growing in size and reach each year.

Last year saw the UK spending almost £1bn on food, gifts, cards, flowers, balloons and other Valentine’s Day essentials (according to GlobalData’s predicted 2019 figures) – a rise of 0.7% compared to 2018.

Despite the squeeze on disposable incomes, the category has grown in value for the third year running, with retail sales alone reaching £853m – an impressive increase of 7.8% from 2018 – as many consumers say they don’t mind spending more to make Valentine’s Day special.

The romantic date is the perfect opportunity for party and costume shops to showcase the power of balloons, décor and other heart-shaped product.

“In terms of Valentine’s Day themed balloons, we anticipate designs featuring our matte Satin Luxe finish to be a popular choice, as well as those with an iridescent print,” offers Amscan’s marketing executive Charlotte Terry.

“Ombre designs featuring a red and pink colour palette are also perfectly suited to the

As the first major seasonal event in the party industry calendar, Valentine’s Day is the perfect mini-season to kick-start the year as loved-up couples (and hopeful singles) look forward to celebrating the romantic date. PPE finds out what’s in store for 2020 and gets the lowdown on the latest love-themed lines.

occasion such as our red and pink ombre Orbz and ombre air-filled phrases.”

It is also interesting to note the way the market is expanding, with Charlotte pointing out that existing everyday party trends such as unicorns, sloths and llamas are transferring across to the Valentine’s Day market, with new themed balloon additions to the collection.

“These tie in with a number of ‘cute’ themes as well, making them suitable for children as well as couples,” said Charlotte.

Amscan has added over 20 new balloon designs to its Valentine’s Day offering for 2020, with options ranging from classic ‘Happy Valentine’s Day’ and ‘Love You’ messages to more contemporary options such as a rose gold ‘Cheers’ standard shape and colourful gold heart garland multi-balloons.

Also focusing on some of the cuter and less traditional messages is Pioneer Europe, which has introduced a number of new Left: Widmann’s Cupid costume is perfect for anyone looking to set hearts fluttering. Below left: Brand new for 2020, this Candy Hearts range from Creative Party is ideal for merchandising with solid colour tableware in luscious lavender and candy pink. Below: Amscan’s matt Satin Luxe finish is a stylish option for Valentine’s Day arrangements.

Qualatex designs for the 2020 season.

“There are a lot of ‘fun’ messages for Valentine’s Day,” said head of marketing Julie Dommett, “which are great for people who aren’t quite ready to say I Love You’ or for people gifting something to a friend, which is a trend that appears to be growing.”

New releases from the company include stylised Bubble balloons, large microfoil shapes and a collection of co-ordinating latex balloons, with notable additions including the on-trend Adorable Sloth shape and the Love You Pastel Ombré and Hearts shape.

“Combining balloons with gifts is a really simple way to make a gift look even more special,” added Julie. “This is especially true when personalising balloons for customers.”

“Valentine’s Day is a big deal for the retail industry. Whether you’re married, in a couple or single, everyone gets involved with Valentine’s Day to celebrate love and it’s a key opportunity for retailers to seize and cash in.

We’ve noticed that bold stand-out statement tableware and matching décor have been upward trending across social media, alongside the more traditional route of classic romantic motifs. The best way for retailers to make the most of Valentine’s Day is to carefully select their ranges, ensure their choices are on-trend and select products that can be easily carried through and can be easily merchandisable alongside other products.”

Shayna Bowles, product and marketing manager, Creative Party

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Nuremberg Toy Fair

Spring Fair (NEC)

29 Jan - 2 Feb 2020 Hall: 9 Stand: B33

2nd - 6th February 2020 Hall: 5 Stand: 5H74-J75

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Valentine’s Day 2020

LOVE BOMB

Pioneer Europe has also released a number of new large Qualatex Microfoil shapes with co-ordinating latex balloons, such as this on-trend Adorable Sloth shape.

Mwah! This new Kissy Lips standard shape from Anagram makes a great addition to any Valentine’s bouquet or window display. Available now from Amscan.

These stylish and unusual Love You Pastel Ombré and Hearts’ heart shapes from Qualatex are ideal for bouquets and offer a fresh alternative for table settings. Available now from Pioneer Europe.

This quirky, on-trend Valentine’s Day partyware range from Creative Party features the widely recognised candy heart with fun catchphrases such as Text Me, Be Sweet, Be Mine and XOXO, making it ideal for any love-themed celebration.

Script balloons have been very popular over the last few years and this pink and purple ombre design by Anagram is perfect for making a statement. Available now from Amscan.

As a significant season for balloons, Pioneer Europe has a range of new Valentine’s Day designs, such as the ‘Everything Valentine’s’ Bubble balloon featuring popular sweets and cakes styling.

Retailers and decorators looking for something a bit special can make a statement with Anagram’s stunning new UltraShape Heart Arrow balloon, available to order now from Amscan.

This giant 36” Red Heart Confetti balloon from I.T.I. (UK) is guaranteed to make the heart flutter and is perfect for anyone looking to make a statement or reveal their true intentions.

Bristol Novelty’s new lobster costume offers a very different approach to Valentine’s Day – the red all-in-one outfit allows wearers to slip into something a little more comfortable for a date night in and is also a sign of very good taste.

With Valentine’s Day fast approaching, be one step ahead and choose from Widmann’s selection of Cupid costumes, wigs and accessories. The bow and arrow is always a best seller and flies out the door quicker than Cupid himself.

This collection of classic heart-themed Valentine’s décor from Widmann is ideal for decorating venues of all sorts, from romantic date nights to restaurants, bars or singles events.

Romance is blossoming as I.T.I. (UK) expands its collection of Valentine balloons with theses Red Heart Confetti balloons, available in retail packets of six.

When considering its Valentine’s Day collection, GoDan mainly focused on new balloons and classic balloon bouquets, but has also introduced heart-shaped sparklers this year; perfect for romantic dinners.

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complete Pick & Mix party concept!

Follow us: @hazagroepbv

@hazagroepbv

www.haza.com

HAZA Groep B.V. The Netherlands | T: +31 (0)85-4881270

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Let’s meet!

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What’s New?

Looking for something a bit different? Then it’s time for an international shopping spree!

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■ Let It Snow

■ Hit Me Up

■ Peak Costume

Globos Payaso is getting into a festive mood with its new Snowflake Confetti balloon packet. This latest addition to the range contains six easy-to-use 12” balloons all ready to go as they are preloaded with silver snowflakes to bring a bit of winter cheer to balloon decorators and retailers alike. In stock now and ready to order.

The last year has seen a significant boost in generic, trend-led pinata sales for GoDan, with everything from cute animals to numbers and stars doing well. A number of new designs will be launching for 2020, offering children and adult designs for a wide variety of occasions, from birthdays to hen parties.

Costume supplier and carnival expert Thetru has seen a fantastic response to its 1920s Peaky Blinders-style mens outfits, accompanied by the gorgeous range of flapper style dresses and accessories. These are proving to be particularly popular for the Christmas period as well as for New Year’s Eve parties and events.

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■ Confetti Crazy As a leading trend in the party world, Folat has added a number of confetti balloons to its current offering. The new lines include balloons with silver snowflakes, metallic confetti, rose gold confetti, etc. Some balloons – those with golden and silver stars – also come with tassels, while black gender reveal balloons feature pink and blue confetti perfect for a gender reveal party.

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■ Yummy Gummy

■ Kids’ Stuff Party company dh-konzept has launched three exciting new partyware and balloon collections based on popular children’s characters in Germany.

‘The Show with the Mouse’ is a hugely popular children’s television series, Dr. Brumm is a well-known children’s book character, while Bibi and Tina has been a successful property in the German market for a number of years.

These new Yummy Gummy balloons from Folat will bring a bit of colour into any display or arrangement.

The colourful foil balloons have a transparent gradient rainbow front, with a solid silver back, making it look like a giant piece of candy. Available in numbers from 0 – 9, a QR code on the packaging lets customers see how the balloon looks in action.

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Celebrate Valentine’s Day! Cute, funny or classic.

For hundreds of ways to help customers say “I love you” this Valentine’s Day, order your Qualatex® balloons today.

Be the first to see our new 2020 balloon and party ranges!

Visit Pioneer Europe at Spring Fair, Hall 5, Stand 5G80 - J81 and Nuremberg, Hall 9, Stand D76 Tel: +44 1279 501090 Email: pelorder@qualatex.com www.QualatexEurope.com

PBC ©2019

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■ All Grown Up Smiffys is continuing to extend its toddler range with new designs for 2020. These new Old Lady and Old Man costumes are ideal for little ones looking to get all grown up and are perfect for a number of World Book Day options. The Old Lady costume features a dress with headscarf and glasses, while the Old Man costume features a top, trousers, hat and cane.

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■ Let It Shine New on the market from I.T.I. (UK) is this fantastic new selection of ‘platinum’ metallic effect shiny balloons. The balloons are available in six stunning individual colours (pink, blue, gold, silver, violet and green) as well as one assortment of all six and two packaging variations for retail and wholesale. In stock and available now.

What’s New?

New products don’t come much better than this...

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■ Shaping Up

■ Get Chunky

Trends are the name of the game for this wide range of new balloons from Pioneer Europe, with a number of shaped balloons incuding this ‘Sweet Sloth’. The 14” mini microfoil shapes collection has also been expanded to include mini air-filled versions of a mermaid, unicorn, fairy, flamingo, pinata, unicorn horn and a range of fruit slices.

These ‘hero’ products from Splashes & Spills are perfect for the Carnival season, where anything bright and vibrant is always a hit. Chunky glitter has seen a meteoric rise since it was introduced into the collection last year, with the iridescent glitter proving especially popular thanks to its colourchanging, pastel colours.

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■ Feeling

Lucky, Punk?

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Family dress-up remains at the forefront for Smiffys in 2020, with this new family of Punk Rocker costumes. Featuring corresponding costumes for boys, girls, ladies and men, the tartan print and metal stud detailing of these designs are sure to turn heads at any dress-up event.

Rock on all night long with this great family collection, new for 2020.

Decorators and retailers will be able to take their balloon décor offering to new heights with these game-changing new Marblez foil balloons from Anagram.

The new range includes six stunning colours (blue, green, purple, pink, multi and black) which are guaranteed to add a chic, colourful touch to any celebration. Available to order now.

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Licensed to party

Licensed to Party Spring Fair

Progressive Party rounds up the latest licensed releases.

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■ Feel the Force Star Wars fans are able to bring the Star Wars Galaxy into their world with this incredible photo backdrop from Star Cutouts. The 184cm tall backdrop is perfect for creating incredible photos and displays, making it perfect for thrilling Star Wars fans at any party or celebration, helping to bring fancy dress and cosplay to life as guests delights in the power of the force.

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Frozen fans of all ages will love Amscan’s new range of foil balloons including this fantastic bouquet option which comprises five different foil balloons in assorted shapes. The full collection offers nine different options, ranging from air-filled Mini Shapes, to Orbz and a Sing-A-Tune balloon.

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■ Frozen Fun

■ Baby Style

The team at Unique Party is very excited to launch a range of brand new – and highly-anticipated - Frozen II Pinatas and tote bags, featuring the stunning artwork from the new film. The shaped pinatas are perfect for bringing a bit of drama to the occasion, while the totes are the perfect choice for reusable party bags or take-home gifts.

A number of new high-profile licensed costume ranges for the youngest members of the family have been launched by Smiffys, with new licence Fun with Spot leading the way. Other lines include new Roald Dahl baby dress up (Willy Wonka), while an official Where’s Wally babygro is also due to launch in time for World Book Day 2020.

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■ Cartoon Crazy ■ Balloon Bonanza

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UK based dress-up company I Love Fancy Dress has launched a new range of licensed costumes and accessory kits from Cartoon Network. The new collection includes two iconic 1990s properties, The Powerpuff Girls and Johnny Bravo. Both come either as a complete costume or as a wig and glasses accessory set to buy separately, making them perfect for 1990s retro parties.

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■ Frozen Fever Pioneer Europe has launched of a range of licensed Qualatex balloons and Pioneer partyware products featuring Frozen II favourites. The show-stopping clear 22” Disney Frozen II Bubble balloon is complimented by the range of 11” printed latex balloons. The Pioneer Party tableware includes compostable plates, cups and napkins as well as paper straws and other party décor items.

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BAPIA

THE

BAPIA

ST BOO

John Bowler has been part of the party industry for more years than he cares to remember! John currently runs the Balloon And Party Industry Alliance (or BAPIA) and can be contacted on info@bapiaonline.com

A DECADE OF DEDICATION

As BAPIA approaches its tenth anniversary year and we hurtle towards the end of 2019, John Bowler takes a look back at what has been achieved over the past decade.

“

It has been a pleasure seeing our members grow and thrive over the years, and enjoying the benefits of their BAPIA membership. This in turn this has helped BAPIA to continually grow and increase its membership numbers year-on-year.

We are proud of the fact that we continually improve our member benefits – our members' liability insurance cover has increased to £10 million and this covers a comprehensive range of services and products. We also include legal insurance and professional indemnity cover.

We have always worked hard to support our supplier members and in return they have supported BAPIA and our members. It is thanks to them that we now have a number of fantastic discounts and offers from some of the UK’s leading balloon and party wholesalers.

Promoting our members and what they offer to the public is also important and Jade Fraser of Massimo Media looks after our social media, ensuring that BAPIA has a strong online presence and that the public has a greater awareness of balloon and party professionals.

In 2019 we also introduced our monthly Facebook photo competition for members which has proven very popular.

With thanks to our supplier members we are able to offer three prizes each month, ensuring that every entry has a chance of winning.

This works as a competition

but also allows us to see our members' creations – and Jade can then use the photographs as a promotional tool!

We strongly believe that training is a necessity for the growth of any industry and will continue to support and promote the classes organised by our fantastic training providers, who are some of the best in the industry.

Over the past decade BAPIA has invested in classes by fabulous international instructors such as Robbie Furman and Colin Stewart, taking them on tour around the UK and Ireland to ensure that as many people as possible had the opportunity to benefit from their inspiring classes.

The 2019 tour was the best so far with all dates sold out, resulting in almost 300 delegates turning out to see the extremely popular and very talented Chris Adamo, who delivered fantastic classes and went to great lengths to ensure that he met and spoke to as many people as possible.

ABOVE LEFT: Australia's Chris Adamo toured the UK and Ireland with BAPIA earlier this year. ABOVE: BAPIA will be celebrating its tenth anniversary in 2020.

What Is BAPIA? The Balloon And Party Industry Alliance, or BAPIA as it’s more commonly known, is designed to work for the party industry to promote the benefits of using industry professionals and to bring significant benefits to our members.

Request your copy of BAPIA’s quarterly newsletter at info@bapiaonline.com.

During Chris’s tour – and with some phenomenal support from our supplier members and the unending generosity of the delegates – we were able to raise £1,700 for Great Ormond Street Hospital, a charity that is very close to BAPIA's heart.

For the past seven years BAPIA members have been decorating the GOSH children’s Christmas parties in December and this has become a highly sought after event, which is over-subscribed every year with many members applying to be part of it year after year. It is a wonderful opportunity to use our products and skills to put smiles on the faces of children who deserve it more than most, and once again this is only possible with the fantastic support of our supplier members and the enthusiasm of our retailer/decorator members.

Our industry has seen some tough times recently, with environmental issues being a key issue. BAPIA responded to these by making a public statement about our position on balloon releases. We also became a member of the European Balloon and Party Council (EBPC) and funded a UK branch of the Pro Environment Balloon Alliance. It is truly important to us that we work hard to ensure the survival and growth of the balloon and party industry long into the future.

I have really enjoyed everything about my role at BAPIA but mostly my favourite times are networking with members at different events. I would like to think that what BAPIA offers and has achieved benefits not just our members, but also the industry as a whole.

I have to finish by sending out a message of great thanks to everybody who has supported BAPIA over the years, from the manufacturers, wholesalers and industry media (thanks Rob and Jacqui) who continually step up to support BAPIA and our members, to the industry trainers and balloon professional members who help us to grow and to support the industry in return.

We would like to wish everybody a very Happy Christmas and a prosperous 2020.”

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Leading world-wide balloon printing technology Best quality printing machines.

Versatile and technologically advanced.

Balloons printing machines for large and small quantities.

automatic feeder

for balloons printing machines

NEW

RF350 automatic feeder

New machine very fast to load latex balloons to printing machines. Production speed 1000-1300 pcs.

It can load latex balloons from 9� to 14�. It can be combined with: RA-01A, RA-01DUPLEX, RA-01F, RA-01G, RA-01HPP

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n y counter

T-02

RA-01A

RA-01 DuPlEx

RA-01G

OFFSET printing

one color printing

one color printing

one color printing

This machine can print latex balloons in more colors 4 sides in one time.

It can print from 9” to 14” and punchballs. Production speed 2000 pcs per hour. The machine is available in 2 or 3 colors printing model.

This machine can print latex balloons one color two sides simultaneously.

It can print from 9” to 14” and hearts.

With some accessories it can print also punchballs and 5” . It is available in 3 models according the production speed. According the model it can print 1000,1500,1800 pcs per hour.

It can print 1 color on 2 sides simultaneously + different prints on 2 different latex balloons (duplex printing process). It can print from 9” to 14” and hearts. With some accessories it can print also punchballs and 5” .

It can print 2500-3000 pcs per hour.

This machine can print latex balloons one color all around from 9” to 14” and hearts. With some accessories it can print also 5” and punchballs.

Production speed 1500 pcs per hour.

automatic

balloons printing machines

NEW

RA-01B

two colors printing

RA-01F

RA-01D

four colors printing

CMYK printing

RA-01HPP

This machine can print latex balloons one or two colors first side and one color second side with a very good print log. It can print from 10” to 14”.

Production speed 1200-1500 pcs per hour.

This machine can print latex balloons one color two sides or two colors two sides simultaneously with a very good print log. It can print from 10” to 14” and hearts. With special accessories it can print also punchballs and 5”. Production speed 1200-1500 pcs per hour.

This machine can print from 1 to 4 colors one side latex balloons with a very good print log. Good to print on latex balloons color photos.

It can print from 10” to 14”.

Production speed 1100-1200 pcs per hour.

This machine can print latex balloons from 1 to 6 colors one side with a perfect print log. It can print form 9” to 16”. Ideal to print on latex balloons color photos. It is available in 4-5-6 colors printing model. Production speed 800-900 pcs per hour.

NEW

RS-00SP one color printing

R-04

RS-00 one color printing

With this machine you can print semiautomatically latex balloons deflated up to 4 colors with a perfect register! You can print also foil and PVC balloons and other objects!

It can print 1 colour from 1 to 4 sides and all around the balloon, also giant balloons and foil balloons.

Adding some accessories to this machine, will make it possible to print other objects like pens, t-shirts and mylar balloons.

CMYK printing

This machine is well-appreciated for its handiness.

It’s small and manageable, easy to carry, easy to use and offers very good print performances. It’s cheap and versatile: it can print on latex and foil balloons in one color, and also on other objects.

semiautomatic

two colors printing

RIFCO World Group srl via Fallena, 5 - 03034 Casalvieri (FR) Italy Tel. (0039) 0776 617197 - info@rifco.it

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www.rifcomachines.com

11/12/2019 10:55

Our best wishes for a Peaceful, Prosperous & very Happy 2020!

Come & see us at these two Trade Shows to see what’s new for the year ahead...

Stand 5F74

 +44 (0) 28 9064 7119

Stand 9C73 +44 (0) 28 9064 5655 @palmeragencies

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Facts and Figures

THE TOP The five most-requested products and designs so far in 2019 are: T B alloon garland arch T B ig round balloons with long tassels T P ersonalised clear bubble balloons T D essert table decorations T T ulle balloons

MY HERO! “The absolute ‘hero’ product for 2019 has been floating chandelier balloon centerpieces. We expect balloon garlands to be leading the charge for 2020.”

Below: Bold monochrome statements looks are a strong look.

A TYPICAL SATURDAY...

“Customers access us in different ways. Last weekend, we had 20 calling us on the phone, 10 getting in touch via email and 30 coming into the shop in person.

We took 45 orders over the last weekend.”

BALLOONS LANE: IN NUMBERS Based on Staten Island in New York, Balloons Lane is a leading US balloon and party decorating service, offering its services and dressing both corporate and personal events across New York City, Brooklyn and New Jersey. PPE spoke to owner Sophie Nudrat to find out the figures behind the store’s success.

“ Rose gold is still trending and has been for the last three years.

I believe rose gold and copper are here to stay for a while.”

ON THE WAY

STORE STATS

T T here are eight members making up the Balloons Lane team.

T T he shop is about 4,000 sqft which is roughly the size of a professional basketball court.

T A round 14 boxes of product came in on the last delivery.

T B alloons Lane sent out over 50 balloon designs last week.

T T he average spend per transaction varies wildly – people spend anywhere from $150 to $1,200.

WINDOW SHOPPING The windows at Balloons Lane are cleaned out and a fresh design is put in to attract attention every season.

Above: Dessert table decorations are a popular choice for Balloon Lane’s New York demographic.

“ We do beyond crazy design, for us no colour or creation is ever out!”

THE KING LIVES! “Our best customer over the past few weeks has been someone holding an Elvis party – he purchased a large number of items including costumes, wigs and accessories to make his house party special and effective.”

WORKING RELATIONSHIPS “We have been working with Amscan, Mayflower and Rainbow for the longest, but love all of our suppliers equally!”

Below: Floating balloon chandeliers have been a key trend throughout 2019.

Above: Some 400 LED balloons lit the way for a romantic engagement party.

GETTING DIGITAL

T Most common search term used to reach balloonslane.com?

‘Balloon garland’ and ‘confetti balloons’ T Strangest search term used to reach balloonslane.com?

‘Gender reveal balloons with liquid paint’ T Average spend per online transaction? $350

ON THE WAY

LIGHT IT UP

HAPPY HALLOWEEN “I Love Halloween. We had one lady come in with an amazing Halloween theme party design concept for us to create for her. It’s so much fun when people know what they want and it’s something completely new and fresh.”

“This business is nonstop fun. There’s always something unique going on, with unique customers and their unique ideas! It’s always fun to make those ideas come alive. A good example is the recent engagement party we did the décor for – they wanted the only lighting in the whole room to be balloon LED lights! We did 400 LED balloons and it looked beautiful.”

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©Amscan 2019, ©Anagram 2019. All Rights Reserved.

TM & © Warner Bros. Entertainment Inc. (s19) LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s19)

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