Progressive Party Europe September 2021

September 2021

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WELCOME The home of market leading trade magazines

The home of market leading trade magazines max-publishing.co.uk The home of market leading trade magazines The home of market leading trade magazines March/April 2013

Welcome to the Party Going Green

The home of exhibitions The home of exhibitions The home of exhibitions The home of exhibitions

The home of market leading trade awards The home of market leading trade awards The home of market leading trade awards The home of market leading trade awards

Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk hello@max-publishing.co.uk

ISSN 2058 797X

As I write this opening page, news has just broken from DEFRA, that the UK Government will be consulting on banning a range of polluting products this autumn.

The EU’s single use plastic directive came into force last month, and the new public consultation will look to bring the UK in line with the rest of Europe, by exploring the idea of prohibiting the sale of a number Above: Progressive Party of single use plastic items including plates, cutlery and Europe’s Katie Roberts-Mason. polystyrene cups.

Commenting on the news, Environment Secretary George Eustice, said: “We’ve all seen the damage that plastic does to our environment. It is right that we put in place measures that will tackle the plastic carelessly strewn across our parks and green spaces and washed up on beaches.

“We have made progress to turn the tide on plastic, banning the supply of plastic straws, stirrers and cotton buds... Now we are looking to go a step further as we build back greener. These plans will help us stamp out the unnecessary use of plastics that wreak havoc with our natural environment.”

While this news is likely to have a big impact on many in the UK party industry, it’s been inevitable for some time now that single use plastics would begin to be phased out sooner rather than later. And the vast majority of suppliers have already sought to change the materials they use in order to reduce waste and pollution. Many have also changed the way in which their entire businesses operate, to become more sustainable and eco-friendly organisations.

We spoke to a number of suppliers in the business about the matter of sustainability for this issue of the magazine and found it was a leading concern for the majority of you.

One exec told us: “Sustainability as a principle and mindset is key for our industry and its future success.” Another commented: “Our new sustainability programme covers a 360 approach concerning product, packaging, manufacturing bases, supply chains and compliance.”

It’s heartening to see our industry working so hard towards finding more sustainable ways to do business and to keep the party going without further damaging the environment. You can find out more about this turning of the tide and how some of the major players are addressing it in our feature on page 32.

Elsewhere in the issue, as the world begins to find its new normal and larger gatherings are taking place, we have a look at the tableware category, how it played a major part in keeping consumers partying during lockdown, and the key trends for the coming months as celebrations are fully underway once more.

Our regular US columnist, Ed Avis, is talking about how bricks and mortar stores can capitalise on their USPs and bring customers back to the high street from months of online shopping. We also hear from NABAS ahead of its 35th anniversary celebrations next year, about the journey of the association so far, and the changes which have been implemented to support its members over the years.

In our next issue, we’ll be focussing in on Halloween, and I’ll be in touch over the coming days to find out about your plans and product launches for the occasion following last year’s restricted celebrations. But for now, enjoy what’s left of the summer days.

@Prog_Party_Eu

Katie Roberts-Mason - Editor Rob Willis - Publishing Director

SEPTEMBER 2021 PROGRESSIVE PARTY EUROPE

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CONTENTS

What’s inside: SEPTEMBER 2021 NEWS

The latest happenings from the party trade .

LETTER FROM AMERICA Ed Avis

TOP OF THE TABLE Sector Update

NABAS

Celebrating the next milestone

THINK GREEN

Sustainability Round Table

11 23 25 30 32 25

11 30

23

32 SEPTEMBER 2021 PROGRESSIVE PARTY EUROPE

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BEETLEJUICE and all related characters and elements © & ™ WBEI. (s21)

VISIT WWW.RUBIESUK.COM

FRIDAY THE 13TH, A NIGHTMARE ON ELM STREET and all related characters and elements © & ™ New Line Productions, Inc. WB SHIELD: © & ™ WBEI. (s21)

Have a scream Together this Halloween.

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NEWS PAGE

NEWS UPDATE Party people amongst The Licensing Awards finalists Products lines based on Roald Dahl, Pokemon, Mog the Cat, Star Wars and Peppa Pig are among the contenders for the coveted Best licensed dress-up or partyware category at the upcoming awards.

The finalists for the annual Licensing Awards, organised by Partyworldwide.net parent company, Max Publishing, were recently unveiled ahead of the event's return to The Grosvenor House Hotel on 14 September.

The finalists for the best licensed dress-up or partyware category are: ■ DC Superheroes Sustainable Dress-up Range from Amscan ■ Disney Princess Collection for George@ Asda from Christys by Design ■ Disney Princess Premium Range for Sainsbury’s from Smiffys

Anniversary House launches Christmas online for the first time Creative Party has made its extensive Anniversary House Christmas cake and baking accessories range available to order online.

Retailers can now simply visit b2b.creativepartyltd.com and click on the AH Christmas tab at the top of the page to shop seasonal sugarcraft, cake toppers, cupcake cases, cookie cutters, food and gift packaging, luxury napkins and more.

The offering comprises a range of themes, including a licensed The Snowman collection; Snowflake Splendour based on a blue, white and glitter palette; a Jolly HollyDay; Highland Christmas based on stags and tartan; Quintessential Christmas, featuring all the favourites such as robins, Santa and mittens; Gingerbread Swirl; and Follow the Star. There are also some Halloween products available.

Below: The Anniversary House Christmas range offers a variety of cake and baking accessories.

■ Harry Potter Boy’s Suitmeister Dress-up from OppoSuits ■ Mog The Cat Deluxe Costume from Smiffys ■ Peppa Pig Careers Dress-up Collection from Christys By Design ■ Pokémon Dress-up and Partyware Collection from Amscan ■ Roald Dahl’s Matilda Costume for Tesco from Smiffys ■ Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade “After the year and half that we have all had, it feels all the more triumphant to be able to announce the finalists in The Licensing Awards 2021 – with the winners being revealed at a physical awards event on 14 September which will be some reunion,” commented Ian Hyder, joint

Boland launches latest catalogue at new HQ

Rubies releases new range of adaptive costumes The new adaptive costume collection from Rubies is specifically designed for children with limited mobility, to give all children, no matter their condition of level of ability, the chance to participate in role play and dress up.

Specialised design features include back openings in the trousers and skirts, which allows wheelchair users to dress in bed, or in a lying down position and the combination of Velcro fastenings with elasticated areas add comfort and allow for easier dressing.

A discrete front flap opening allows access to tubes on the abdominal area. Furthermore, the seated area is free from costume fabric, helping reduce pressure points which can cause sores and ulcers.

Mike O’Connell, managing director, commented: “We are extremely pleased to announce the introduction of Adaptive Costumes into our extensive licensed portfolio.

As an inclusive and innovative company, we strive to create a world where everyone can express themselves equally.

"Although our exclusive Adaptive Range costumes are different in their features and

For the latest news visit PartyWorldwide.net

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managing director of Max Publishing, which owns and organises The Licensing Awards.

Tickets and tables can be reserved quickly and securely online by visiting https://www.maxsubscriptions.net/tickets/ or by contacting Clare Hollick at Create Events: clare@ createvents.co.uk or +44 (0)1183 340085.

For sponsorship, entry enquiries or general Above: The Harry Potter Suitmeister Dress-up questions regarding The from Opposuits is in Licensing Awards, please the running for the Best contact Rob Willis – Robw@ Licensed Dress-up or max-publishing.co.uk Partyware award.

Above: Rubies worked with a select focus group to test out the costumes with the key demographic. Feedback was positive across the and one of the costumes even featured on Good Morning Britain.

design, we wanted to ensure our price point matched any other costume of the same quality within our range. Dress-up play is a very important part of childhood, allowing children to explore different characters and role models and shape who they become, and we hope these costumes will allow every child to be able to do this.”

The new range will launch with characters from Marvel, DC and The Mandalorian, the superhero range focuses on Captain America and Spider-Man’s jumpsuits.

The range also includes Wonder Woman’s dress.

Adaptive Costumes will be available to order in time for Halloween. Contact the Rubies sales team to find out more.

Boland's new catalogue is being launched at the company's brand new premises and extends the range to over 5,000 SKUs. The latest catalogue was launched at Boland's brand new 500,000 sq. ft facility at Bleiswijk, near Rotterdam, which boasts an office, showroom and distribution centre under one roof.

Hundreds of new products have been added to the range, extending it to over 5,000 SKUs. The catalogue will be shipped out to all existing customers at the beginning of September. Any retailers who don't have an existing account but are interested in becoming a customer, and would like the latest catalogue, are invited to get in touch with the company.

Mark Brett, sole UK agent for Boland commented: "All customers are very welcome to visit the amazing new showrooms, Covid travel restrictions permitting."

Above: The latest catalogue from Boland features hundreds of new products.

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PARTY NEWS

Amscan partners with TerraCycle® and Card Factory Amscan has announced a new partnership with TerraCycle® and Card Factory to create a recycling programme for foil balloons and banners.

500 Card Factory stores nationwide will have the instore drop-off facility where consumers are able to take their foil balloons and banners to place in the recycling box.

Lisa Norris, Amscan commercial director, commented: "As one of the world's largest designers, manufacturers, and distributors of party goods and party accessories, Amscan

Card Factory, said: “By starting this initiative in 500 stores, we are making the recycling of foil balloons accessible on the high street, and are proud to be working alongside Amscan and TerraCycle®. As both a brand and retailer, we are looking into what we can do to improve recyclability and sustainability, with this being one step in the right direction.”

Head of marketing at Amscan, Jen Wilson, explained: "Whilst Amscan are the partner for this activity, we welcome all brands of foil balloons to be added to the cartons, not just those which

International is dedicated to leading the sustainability initiative in the party industry, making products that spread joy, but are also mindful of the environment."

Raluca Runcianu, head of sustainability continued: "With foil balloons being one of our main areas of focus, we have partnered with TerraCycle® to help recycle waste and reduce landfill. With our 'Do not let go' message, we are aiming to inform consumers that they should not let foil balloons fly away, but instead dispose of them responsibly."

Disa Keeling, head of buying at

Club Green appoints new national account manager Club Green has announced the appointment of Stephanie Wallace as its new national account manager.

Stephanie has over 12 years account management and sales experience and joins Club Green during a period of growth and expansion for the business following the successful launch of its Hootyballoo party and celebration ranges.

Commenting on Stephanie’s appointment, commercial director Michele Gaudelli said: “We are so pleased Stephanie has joined the team. She brings with her a wealth of knowledge and experience that we know will be an asset to our expanding team.

“Our new ranges, that blend both creative design and excellent quality, are proving to be a real hit with customers and Stephanie’s appointment will enable both Club Green and Hootyballoo products to be available even more widely in the months ahead.”

Below: Stephanie joins the team during a period of growth, with over 12 years of sales experience.

Stephanie said: “I am delighted to have joined the Club Green team.

We have a fantastic range of party, celebration and craft products and I look forward to showcasing both our existing and forthcoming ranges to clients and contacts in the coming weeks and months.”

Stephanie can be contacted via stephanie.wallace@clubgreen.com

Rasta Imposta partners with All Elite Wrestling Rasta Imposta is introducing a new costume line featuring wrestlers from the new pro-wrestling league, All Elite Wrestling (AEW), which will be available this Autumn.

The new range will take inspiration from the popular AEW Dynamite twohour show on TNT every Wednesday, and the line will launch with some of the fan's favourite wrestlers in the circuit.

Perennial tag team favourites Young Bucks lead the product line, along with costumes featuring wrestlers Darby Allin and Orange Cassidy.

Robert Berman, ceo, Rasta Imposta, commented: "Rasta Imposta is proud to partner with AEW Wrestling. Fans are excited about this new wrestling organisation, and we are excited to bring

the fans costumes of their favourite wrestlers.

“Kids and adults alike will be able to dress up this Halloween in costumes featuring some of their favourite wrestlers they see on TNT every week including Darby Allin, Orange Cassidy, and for a group or couples costume, we have the famous tag team costume featuring the Young Bucks."

Costumes are available now online at Rastaimposta.com Above: The costumes, such as Young Bucks, come in child and adult sizes.

For the latest news visit PartyWorldwide.net

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are part of our distribution channels, really driving the way for our industry to think about sustainability as a whole, rather than individual entity."

To find out more about the programme, visit https://www. terracycle.com/foil-balloons-uk Above: Once collected from store, the foil balloons and banners are shredded and melted into plastic pellets that can then be remoulded into new products.

Smiffys signs Gigantosaurus Inset: There are now three seasons of the popular Gigantosaurus animation, which airs daily on Tiny Pop and via VOD channels.

Smiffys’ new Gigantosaurus range will feature costumes inspired by Rocky, Bill, Tiny and Mazu, the characters of the blockbuster CGI animated series Gigantosaurus.

The 156 x 11minutes adventure and comedy series produced by Cyber Group Studios, follows the adventures of four young dino friends as they go on quests to explore their world, learning more about the mysterious Gigantosaurus – and having lots of fun all along the way.

Smiffys will bring imaginative play to life with realistic, fun, dress-up costumes based on the series of adventures.

“This is an exciting opportunity for Smiffys to build on our award-winning children’s licensed costume portfolio with these adventurous characters”, said Dominique Peckett, director at Smiffys.

“Smiffys is a talented company and well recognised in its market. I am proud that Gigantosaurus will be part of their range and I am looking forward to seeing children wearing the costumes of their favourite dinosaurs characters around Europe”, added Bruno Danzel D’Aumont, international licensing and marketing vice president at Cyber Group Studios.

Trudi Hayward, co-founder of bRAND-WARD Services said: “We are delighted to be partnering with Smiffys across Europe in the dress up category, as they are an extremely dynamic company that has established distribution across Europe and we are all very excited to be working with them on Gigantosaurus costumes which will launch in time for World Book Day 2022.”

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PARTY NEWS

Party City sales increase 110% in Q2 The company reported its second quarter results last month, showing a net income of $29.8 million, compared to a loss of $130 million in Q2 2020.

Total sales for the second quarter were $535.7 million, an increase of 110.4% and comparable sales increased 118.3% compared to the same period in 2020, and 19.1% versus Q2 2019, driven by strength in core categories.

Brad Weston, ceo, commented: "We are very pleased with our strong second quarter results that exceeded our expectations. We saw sequential acceleration of the business as the economy opened up and restrictions subsided, driving increased consumer ability to celebrate.

The quarter was highlighted by robust trends at retail with the recovery at wholesale underway, as expected.

"The strength in performance was broad based, particularly across our core everyday business, along with improved results in our seasonal categories. The consistent strength that we have demonstrated in our core everyday performance is a testament to the disciplines execution of our strategic initiatives and meaningful progress against our transformation strategy, with the resulting relevancy strides positioning us to capitalise on the near and long-term growth opportunities."

The total number of stores was 749, just eight less than the previous year. Total gross profit margin for the period increased 3,390 basis points to 40.5% of net sales, primarily due to fixed cost deleverage in 2020 caused

by COVID shutdowns, but also in part to fewer promotions and favourable product mix.

For the third quarter, the company is providing an outlook of total revenue of $490 to $515 million; Brand comparable sales percentage increase of high single digits compared to third quarter 2020, or mid-teens compared to third quarter 2019; GAAP net loss of $5 million to net income of $4 million, with an assumed Q3 tax rate of 27%.

Brad continued: "As we look to the back half of the year, the environment remains dynamic but we are well positioned for continued growth. We are excited about our refined marketing, improved store experience and elevated omni channel capabilities, as we continue to deliver on our mission of inspiring joy and making it easy to create unforgettable memories."

Premium Balloon Accessories highlights benefits of reusable products Premium Balloon Accessories is launching a campaign to highlight the benefits of its reusable products.

For a number of years, the company has been working to develop re-usable and recyclable balloon accessories such as balloon weights.

The Premium Clip-N-Weights have a number of additional uses once their balloon weight life has expired, such as a bag

Below: Party City is offering the updated annual outlook of FY2021 interest expense of approx $80 to $90 million, with capital expenditures of approximately $80 to $90 million.

sealer, heavy duty paper-clip, photo holder or even a clothes peg. Premium will be promoting these products and their additional uses through social media and participating wholesalers and manufacturers, showcasing the benefits of reusing products in a more sustainable way.

Below: The Premium Clip-N-Weights are a great example of a reusable accessory and can be used for a myriad of tasks.

Stephen Stanley joins Jazwares to head up Costume Play division Industry veteran Stephen Stanley is on board at Jazwares to lead the new division which will focus on the development of year-round licensed costumes, cosplay, masks and other accessories.

Jazwares has created the Costume Play division to bring stylized features and innovative fun to costumes which will allow consumers to transform into their favourite characters all year round, from birthday celebrations to comic conventions, to Halloween.

The new division will produce costumes for all ages, including dress-up trunks with outfits, masks and role play accessories for kids; high-end cosplay outfits, masks and accessories suitable for comic conventions; as well as pet costumes, seasonal Halloween decorations and treat carriers.

Available from spring 2022, the first line-up of trunks and everyday costume play products will include hundreds of costumes, masks and other costume accessories based on characters from Star

Wars, Marvel, Spider Man, and Squishmallows.

A co-founder of the Halloween and Costume Association, Stephen has more than 20 years experience in the business.

He previously served as copresident of Disguise, and was Above: Stephen Stanley will oversee most recently managing director of the licensed costume business the Costume Play team as general manager. at Rubies’ Costume Company.

Partner and evp Michael Rinzler commented: "As we continue to grow Jazwares' offerings into new categories of play from pet toys to costumes, we are thrilled to launch a dedicated division for all things costume play. Stephen has earned an incredible reputation as a leader in the costume business and we are thrilled to welcome him and this tremendous team of industry experts into the Jazwares family."

For the latest news visit PartyWorldwide.net

News_PPE_September 2021.indd 11

BAPIA to launch virtual membership cards BAPIA, the Balloon and Party Industry Alliance, will shortly be launching its new virtual membership cards.

The new cards will help enable members to obtain the discount benefits that have been agreed for them with leading UK wholesalers.

The cards will be downloadable from the member profile on the BAPIA website and will automatically update as renewal goes through.

With the member name, company name and membership information, the cards will allow wholesalers to confirm the holder’s BAPIA Membership alongside the discount codes.

John Bowler, chief executive, said: “This is one of a number of projects that we are currently working on for our members as we aim to enhance the benefits of membership."

For more information on BAPIA and the benefits of membership go to www.bapiaonline.com or contact info@bapiaonline.com

Smiffys partners with True and The Rainbow Kingdom Smiffys has signed a deal with Guru Studio and bRAND-WARD Services to create costumes for preschool animation, True and The Rainbow Kingdom.

The new licensed children's collection is based on the popular series, which has four seasons available internationally via Netflix.

True and The Rainbow Kingdom follows the adventures of True and her sidekick, Bartleby the cat.

Aimed at helping guide children through life's adventures, the heroines demonstrate how to incorporate empathy, imagination and mindfulness into everyday problems.

“This is an exciting opportunity for Smiffys to build on our award-winning children’s licensed costume portfolio with these adventurous characters,” said Dominique Peckett, director at Smiffys.

Jonathan Abraham, vp of sales & business development at Guru Studio, commented: “We’re looking forward to working with the talented and well-recognised team at Smiffys. We can’t wait to see kids all across Europe dressed up as True and her friends.”

Right: Smiffys will bring imaginative play to life with realistic, fun dress-up costumers based on a series full of adventures.

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PARTY NEWS

Zag Entertainment enters costume business with Rubies Global independent animation studio, Zag, and worldwide costume manufacturer, Rubies, have announced a panEuropean alliance to develop, manufacture and distribute costume dress up and accessories for Miraculous™: Tales of LadyBug & Cat Noir.

The new agreement builds on the partnership between Zag and Rubies, which has been cultivated over the past five years, and resulting in the continued strength of Miraculous costume sales across EMEA. The two companies plan to bring further innovation to the character costumes for the popular TV show, supporting the sustained growth and viewership.

Mike O’Connell, managing director of Rubies Masquerade Co., commented: “It’s always a fantastic achievement for Rubies to extend any licensing agreements but with this one, we have taken our partnership with Zag to a new level.

"We are proud that Zag recognises the strength of our brand and quality of our product as industry leading, and together, Rubies and Zag Lab will design, produce, and distribute imaginative costumes and accessories as we can continue to inspire audiences of all ages with the same magic present in the popular TV series.”

“Rubies is an industry leader, bringing imagination and creativity to each and every product they

Above: The renewed partnership will see more focus on dual marketing activations and content creation produced between the two brands to reach millions of fans.

produce,” added Jeremy Zag, founder and ceo, Zag. “This new agreement is a natural extension to our existing partnership, with both Rubies and Zag Lab working side by side to capture the magic of Miraculous in costumes and accessories so that our fans of all ages can dress up and bring Miraculous to life. We are extremely proud of this partnership.”

Ciao grows licensed portfolio European licensed dress-up company welcomes eight new licensors following the ongoing popularity of its current range.

Ciao has recently finalised deals with Sonic, Rainbow High, Pink Panther, Pippi Longstocking, Blues Clues and Me, Hot Wheels, Pinocchio and Fireman Sam. The 19 new lines will offer a wide range of choice for consumers, and have been included in the company's upcoming Carnival 2022 catalogue.

The new brands join the company's existing licensed lines, which include costumes for Batman, Harry Potter and Barbie. The latest addition to these brands is a new Harry Potter costume, which comes complete with accessories. It includes Harry Potter lined cloak with embroidered coat of arms,

glasses, mock shirt with detachable tie, and a wand to complete the wizarding experience. The item is available in three sizes: 5 -7 yo, 7-9 yo and 9-11 yo.

“We are always pleasantly surprised by the ongoing popularity of Harry Potter , Batman and Barbie costumes and accessories, as our products have become an outlet for expression during the long lockdown”, said Andrea Guglielmo, sales representative of Ciao.

Left: The new licences join the diverse portfolio at Ciao, which includes favourites such as Harry Potter, Batman and Barbie.

Amscan International acquires Luftballonmarkt Endless portfolio company, Amscan, has acquired leading German balloon printing business, Luftballon-Markt Luftballon-Markt, which is based in Dinslaken, Germany, has developed a market leading digital technology for the printing of foil balloons.

The acquisition of Luftballon accelerates a key element of its business strategy to be a leading provider of personalised and promotional products, such as photo prints, message balloons, licensed balloons and advertising prints.

Gary Panons, ceo of Amscan International, said: “The acquisition is a milestone moment for Amscan International being a first significant step into personalised products, an important strategic initiative for the Group. We believe that through combining the complementary Luftballon business with Amscan International, there are significant opportunities to grow both businesses through unlocking further capability and expanding services into the Amscan International customer base.

"We look forward to working with Andre, Nick and the rest of the Luftballon team to support their future growth.”

Matthew Jubb, partner at Endless LLP, added: “We are delighted to be supporting Amscan International with their first acquisition since the management buy-out in January this year.

"This acquisition further accelerates the momentum in our strategy to transform and diversify the operations of this business. We are actively exploring further bolt-on opportunities to achieve the Amscan International growth plans.”

Right: The deal represents the first acquisition since the management buy-out of Amscan International and forms part of the group's ambitious strategic plan.

NABAS prepares to celebrate 35th anniversary NABAS's next milestone will be marked with the Party Industry Event UK 2022 on 15th 17th October 2022. Save the date and keep your eyes peeled for priority ticket booking.

Organised by NABAS, the independent event will include a big event decor build along with a number of large scale sculptures, including a drinks reception and gala dinner.

The event will be held at the Hilton Double Tree in Coventry, with a drinks reception on the Saturday night, and masterclasses and workshops held on the Sunday and Monday with a gala dinner on the Sunday night.

Saturday 15th October will see the Big Decor Build with other classes and workshops being help throughout the two-day event.

Paula Ardron-Gemmell, NABAS committee member, commented: "Following the success of the 2019 event, we're making 2022 even bigger and better. The full day of decor on Saturday 15 October will allow delegates to be a part of creating something truly amazing and magical. It's definitely one for your portfolios and is not to be missed."

For the latest news visit PartyWorldwide.net

News_PPE_September 2021.indd 13

Right: The Party Industry Event will run over three days in October 2022.

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PARTY NEWS

Disguise makes new senior leadership hires in the UK Disguise has hired industry veterans Tony Lewis and Lynda Morris to head up its expansion and recruitment efforts to build an EMEA team of costume experts across sales, design and marketing.

David Carscadden, currently md of Jakks EMEA, and 12-year executive at the company, will now lead both Disguise and Jakks teams in EMEA. David will focus on leading both divisions and strengthening distribution channels and retail partnerships for Disguise's vast range of costumes and fancy dress as well as leveraging Jakks’ expertise in role play and dress-up. His UK-based teams will be led

by Tony Lewis for sales and marketing and Lynda Morris for design and development.

Tony will take the role of

Below: L-r – David Carscadden, Lynda Morris and Tony Lewis

role as design lead for UK and EMEA. Lynda will work alongside Tony and the Jakks teams on forecasting, safety testing and presenting concepts and styles to licensors and customers. She will also build a creative and development team in the UK to ramp up for design this year and production in 2022. Her new team will create innovative styles for Disguise's existing and new licences.

Dan Cooney, evp, Jakks Pacific, commented: “We are excited to continue to expand our presence in EMEA. An enhanced dress up and role play line is a natural complement to our strong toy portfolio."

Tara Hefter, president and gm of Disguise Inc, added: "This

sales and marketing director in EMEA. He joins with a wealth of costume industry experience with companies including Christy's, Amscan and Character World. Tony will work closely with Jakks to build and develop retailer and buyer relationships throughout Europe, while growing the list of dress up clients for both Disguise and Jakks.

Tony will also head up all forecasting, planning and joint ventures, as well as regional and local sales teams. He is currently recruiting an experienced costume sales and business development team for EMEA and UK. Meanwhile, Lynda Morris brings decades of experience in design and management within the children and apparel space, as well as seven years experience in Halloween with Rubies, to her new

year we have been focussed on maximising our exiting licences and building structure for new brand acquisitions to be announced soon. With the recent awards of some large licences with a global scope, it made sense to hire in industry talent and start growing our team now.

"With Tony and Lynda leading the business, we have the ground work ready to develop and expand into new regions and countries quickly. We can activate faster on new licences and brands and bring these incredible new costumes and accessories to retail for all major dress up holidays in EMEA."

Party City to quadruple Halloween pop-ups this year US retailer, Party City is planning to open between 80 and 100 Halloween City pop-up shops in 2021, compared to the 25 opened in 2020.

President and ceo, Brad Weston told analysts, during the Q2 earnings call recently: "Most importantly, we are ready for the important Halloween season, including new innovation and quality improvements in this important category.

"We currently expect a substantial increase in Halloween City stores relative to last year with current expectations of between 80 and 100 stores, leveraging the insights from last year."

The retailer also outlined plans to increase its nextgen stores, which feature a dedicated checkout for balloons, updated merchandising, new signage, lower shelf heights and de-cluttered stores.

In Q2, Party City opened and re-modeled 16 of the new stores, bringing its total to 57. Brad continued: "We plan to have 41 additional next-gen stores by the end of 2021, including 23 new store openings in Q3, bringing our expected year in total to 98. We are pleased with the results our next-gen stores are producing. As we continue to innovate and refine the prototype. In fact, our remodeled stores are averaging a sales percentage increase of mid-single digits compared to their control stores.”

Below: Party City is planning to open around 80 – 100 Halloween pop-ups in 2021

Rubies launches 'fall in love with Halloween' campaign A new initiative from Rubies will provide a combination of creative, rich media and engaging activity ideas for the core audience, alongside content for trade customers.

Halloween is by far the biggest event of the year for Rubies, and the company is this year predicting that the occasion will be celebrated by consumers 'like never before' following two years of minimal festivities.

The 'fall in love with Halloween' campaign will see Rubies publish inspiring content across social channels, the official website and on a range of partnered retail sites. The content will showcase a mixture of new generic costumes and accessories, as well as officially licensed characters such as horror icons Freddy and Jason.

Activity kicked off in June with an eerie and ambitious photoshoot, centred around a vaudeville theme, shot on location, representing the biggest shoot Rubies has ever undertaken.

The content will feature on social media channels in a range of new

For the latest news visit PartyWorldwide.net

News_PPE_September 2021.indd 15

media formats supported by online and print marketing collateral.

The company hopes it will have broad appeal to both retailers and consumers to encourage celebrating Halloween this year.

Fran Hales, head of content and marketing, commented: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photoshoot, in particular, allowed us to put our own unique spin on what we do as a business, showcasing Rubies’ imaginative ideas when it comes to content generation.”

“What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”

Above: With the new campaign, Rubies hopes to celebrate Halloween with fans while also welcoming new customers looking for original and creative solutions to promote Halloween.

SEPTEMBER 2021 PROGRESSIVE PARTY EUROPE

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COLUMNIST

Below left: Ed Avis is the executive director of the National Costumers Association. Contact him at executivedirector@costumers.org.

As this crazy year bumps along towards Halloween, I’ve been thinking about how bricks-and-mortar stores will be able to maximise their sales. I’ve also been talking to suppliers and retailers about that topic, so this issue’s column includes some thoughts from the front lines.

Bricks-and-mortar costume shops have the local advantage

O

verall, I think it’s imperative that bricks-and-mortar retailers lean into several key sales drivers: Their unique costume talents; their local relationships; and their one-of-akind charm.

First, the talent. Nobody who shops at Target or Spirit Halloween this autumn will be getting hand-made, unique costumes. The ability to make costumes and accessories is one thing that distinguishes many costume shops from other retailers. Last year the National Costumers Association (NCA) held a webinar hosted by Linda Adams Foat, past NCA president and owner of Camelot Costumes in Freeport, Illinois, about how to make amazing, salesworthy masks with common materials that you probably have lying around your shop. Foat’s creations helped make Camelot Costumes a destination shopping experience for people in her community.

Many costume shop owners are master seamstresses or employ them. I spoke with new NCA board member,

Courtland Hickey, last week. Employees of his business, Chicago Costume, make mascots for professional sports teams, businesses, and many other customers.

His mascot customers are not visiting a big box store for those purchases.

Secondly, the local angle. Amazon has killed thousands of small businesses by offering a vast selection, low prices, and easy shipping. But no one has ever tried on a costume at Amazon.

That’s the local costume shop’s silver bullet – your customers can touch the goods, make sure they fit and take them home on the spot. Next-day shipping? Not needed, thank you.

These days the local angle goes beyond those conveniences, though. The pandemic really

brought home the fact that local businesses give life to a community.

Not only do they make shopping more enjoyable, but local businesses support communities with events, charity, jobs and countless other contributions. And local residents appreciate those things.

NCA vice president, Janine Caufield, told me her community really displayed their love for her business this the past year: “During COVID our community stepped up and kept us afloat.”

Finally, the one-of-a-kind charm. Why do people love shopping at the Wizard’s Chest in Denver, another NCA member?

Of course, part of it is because of their vast selection of costumes, games, magic tricks and related goods, but another big reason is the full experience.

Wizard’s Chest is designed to emulate a castle and is decorated top to bottom with artwork and design elements that make customers think they’ve entered Tolkein’s Middle Earth. There’s no doubt that some customers show up purely for the experience.

Not every costume shop is as dramatic as Wizard’s Chest, of course, but most are charming, fun places which add character to their community and create unforgettable shopping trips. Selling costumes and accessories just goes hand-in-hand with an overall fun experience.

As Halloween nears and you start thinking about how your shop will compete with the big boys this year, remember that you have some distinct advantages.

Play them up and you’re likely to hear your cash register ring more often.

Left: Kevin Pohle, owner of Wizard’s Chest in Denver, Colorado, with Ed Avis Below: Wizard’s Chest in Denver is designed to emulate a castle and is decorated top to bottom with elements that make customers think they’ve entered Tolkein’s Middle Earth

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FOCUS ON... TABLEWARE

Left: Smiffys is bringing in new tableware ranges to suit every taste and theme.

THE TOP

TABLE

Despite not being able to invite others to party over the past 18 months, consumers have been putting in the effort to make celebrations special at home and one of the key components of that has been tableware.

Now that we are finding our new normal, the party atmosphere is building and suppliers are bringing exciting new ranges to the table. Progressive Party talked to some key suppliers about the current trends…

A

lack of guests during the lockdown period did not put consumers off throwing parties with their nearest and dearest to celebrate events. Far from it, in fact, it seemed to encourage us all make a bigger effort to make those celebrations extra special.

So tableware suppliers went the extra mile to provide stand out ranges, and also to ready new lines for the explosion in events once lockdown finally lifted.

Elliott Peckett, director of Smiffys, explains: “Over the past 18 months, we have all been celebrating every event at home. What better way to make sure these birthdays, baby showers and graduations still had a special sense of occasion than to go all-out with party décor and tableware: The pandemic has led to a massive increase in ‘instagrammable’ events, with people finding any excuse to break up the mundane days of lockdown by decorating their homes with balloons, bunting and perfectly matching tableware.

“This trend isn’t going anywhere,” he continues. “With the relaxation of restrictions, it’s now time to party harder than ever before with friends and family that may have missed out on many special occasions in recent times. We’ve seen the demand for all party décor and tableware increase massively as customers continue to celebrate with loved ones by transforming their homes for children’s birthdays, hen dos and wedding parties.”

Emily Duke, marketing and design coordinator at Amscan agrees: “With the

country emerging from lockdown and freedom in our sights, there is certainly light at the end of the tunnel. Here at Amscan we’re hoping the rest of 2021 will be full of celebrations. We’re certainly seeing a lot of those postponed social gatherings now in full swing, resulting in a long summer full of celebrations.”

With the pent-up demand now releasing, tableware suppliers have a range of exciting new lines ready. Many have seen changes in the trends and designs over recent months.

Stephanie Wallace, national account manager, Club Green, explains: “We are starting to see a more streamlined modern look to both the shape and design of party tableware. Current ranges are certainly influenced by designs from North America and items are now flatter, with smaller edges, replacing older more traditional lines.

“And shapes are changing too. It is not

just round and square tableware we are seeing, but also themed designs too. Our design team have some beautifully creative items for later this year and having seen our pre-production samples of new products for next year, I am certain 2022 is going to be a bumper year for tableware stockists – and a great time to be hosting a party.”

While designs are evolving, production is also changing, as sustainability remains top of the agenda for R&D teams. Anna Nowak, sales director at PartyDeco, comments: “Eco-friendly products are one of the most important trends of the industry today. Introducing sugarcane tableware into PartyDeco offering is a result of our pursuit of new and safe alternatives. We realise that for a growing number of clients, the choice of decorative products is driven by ecological awareness. We are stepping up to meet these expectations.

“Design remains a high priority, though. Simple and elegant pieces are the most universal decoration of tables reflecting top styles such as boho or rustic, but will also work perfectly fine with more colourful arrangements.”

With new materials, designs, and a nation who have had to party at home for so many months, it looks like partyware is ready for its big moment.

Above: With the predicted baby boom, Amscan is seeing a lot of gender reveal and baby showers with lots of pastel tones with hints of metallic accessories. Below left: Weddings are back, so stag and hen dos are too. Amscan has all you need for all those brides to be, wanting to celebrate in style. Below: Halloween is the next big celebration for Club Green’s tableware collection.

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MAKE A BIG

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FOCUS ON... TABLEWARE

PARTY TABLEWARE

Amscan’s new additions to the Anagram Sitters assortments make the ideal table centrepieces and include Frozen 2 Elsa, Avengers Captain America, Diva LOL Surprise, Pikachu Pokémon, Paw Patrol’s Chase and The Little Mermaid.

Tableware is currently going through a renaissance, says Club Green, and through its Hootballoo range, the company is incorporating new designs into its ranges.

A big trend in tableware is metallic and Amscan’s range is available in rose gold, gold, silver and iridescent, adding a luxe feel to any event.

PartyDeco’s Sugarcane tableware is made with materials of 100% natural origin, meaning the products are completely biodegradable.

Gaming ranges have proved popular for kids’ parties at Amscan and the company offers Battle Royal, Level Up and TNT ranges, including tableware, decorations, balloons and accessories.

Smiffys The Peaky Blinders tableware range launched during lockdown and saw a great success with consumers

Club Green says its not just round and square tableware any longer, but also themed designs, like these star plates from the new year range.

The Ready to Pop range from Amscan features a subtle pastel mint and white colour palette with hints of metallic gold, making it versatile for both gender reveals and baby showers.

Smiffys has added to its children’s party tableware offering with the new Peter Rabbit and Roald Dahl ranges, including everything you need to throw a themed bash and available for pre-order now.

The new bride to be range from Amscan features popular rose gold and blush pink tones and features tableware, decorations and wearables.

Compared to cardboard options, PartyDeco’s Sugarcane tableware is more rigid and more resistant to external factors such as moisture or temperature.

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PEPPA PIG and all related trademarks and characters TM & © 2003 Astley Baker Davies Ltd and/or Entertainment One UK Limited. HASBRO and all related logos and trademarks TM & © 2021 Hasbro. All Rights Reserved. Used with Permission.

Peppa Pig created by Mark Baker and Neville Astley.

Have a Spooktacular Halloween with our Peppa Pig costumes!

©Amscan 2021, ©Anagram 2021. All Rights Reserved.

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We've got you covered this Halloween with our spooktacular range of Warner Bros. costumes!

There's something for everyone! View online.

Bring the party to life with Amscan’s collection of some of the world’s most loved and in demand licenses.

Our ranges of party products, balloons and costumes create great excitement for all ages!

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IN FOCUS WITH... NABAS

The

NABAS journey

Ahead of the Balloon and Party Professionals Association’s (NABAS) 35th birthday next year, chairman and director of GO International, one of Europe’s leading importers and wholesalers of balloons and party products, George Oustayiannis, has shared his thoughts on the NABAS journey so far, and what members can look forward to in the future…

Right: George Oustayiannis, chairman of NABAS.

H

aving had a successful career as a broker in the 80s, after George Oustayiannis got married, he and his wife decided to pursue a career more suited to that of newlyweds. They moved to Plymouth, where, inspired by George’s family background, they moved in to the hospitality industry, and launched a series of restaurants.

However, George admits that this was a career path he didn’t enjoy and so with the entrepreneurial bug biting, he sought other opportunities and ultimately a move into sales, which saw him become responsible for bringing some of the most iconic 80s products to the UK’s shores, including the hugely popular dancing flower.

But it was the launch of the ‘Talking Balloon’, another US import, which would see George break barriers and start a successful career in the balloon and party industry. This 30 PROGRESSIVE PARTY EUROPE

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was at a time when balloons were not as widely available, and only usually found at the local fairground, or sold by street vendors.

George has now been chairman of NABAS for over five years. He joined the Association after being approached by the then chairman, John Lee, as the organisation was faltering and required some much-needed support.

Below: NABAS is preparing to celebrate its 35th birthday by hosting the Party Industry Event UK 2022 from 15-17 October, 2022. For more details head to the news pages.

With a very successful, but timeconsuming global business, initially George declined, but John’s persistence paid off, and with a desire to give back to an industry that had provided him with so much, George agreed to give them three months of his time, employing his extensive experience as a business life coach to bring NABAS back in line.

George explains: “It was during those committee meetings that I was able to see the extent of the Association’s issues. There appeared to be a lot of apathy and inaction, rather than focus on our industry, so members were given the choice to step up or step down. Eventually only myself and John, who unfortunately passed away soon after, were left, leaving me with an important decision - to stay or to go.

“As I had already given up over three months of my time, I decided to keep driving forward, and with the help of new, handpicked committee members, to build NABAS back up to what it was intended to be.”

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IN FOCUS WITH... NABAS

NABAS was founded in 1987 by a group of leading wholesalers, decorators, and manufacturers, to act as a representative body who would protect and promote the industry and instil a standard of excellence.

It was, as it is now, as a non-profit association, run for the members by the members Much effort has been put in over the years since George became chairman, into enhancing the member offering, with the launch of online and social media resources and support, a redesigned website, relaunch of an informative glossy magazine, extensive training on all aspects of the balloon and events industry, from finance to the creative plus bi-annual industry events hosted and attended by specialists from across the globe.

George continues: “The strengthening of the Association’s famed insurance policy, has also been crucial, currently with Hiscox, one of the most esteemed insurers in the world when it comes to specialist insurance. With the help of their award winning brokers Marsh, we continue to adapt and evolve the policy to suit members’ needs.”

Over the years there has become an established sense of community amongst NABAS members, which has been increasingly important especially in the current climate. George tells us: “When the severity of the pandemic became apparent, the team and I sprang into action, launching a taskforce to

provide online webinars, training and support, to help members navigate through the confusion, and to provide them with the skills and knowledge needed to adapt their businesses so they could still trade.

“Protecting members now is more important than ever, due to the rise over the last 16 months of people flooding the market” “This has seen the Association inundated with letters thanking us for our efforts, which some have credited with keeping a roof over their heads and food on the table. The WhatsApp and closed Facebook groups, which were already in situ, also provided comfort and support as members were able to share stories and offer advice around the clock.

“Protecting members now is more important than ever, due to the rise over the last 16 months of people flooding the market, as they look for an alternative career having been furloughed or having been made redundant.”

While the initiatives already launched will continue to grow and develop, for George a vital part of the Association’s future success is the maintenance of its relationship with

Association Management Company CJAM. He explains: “After working with NABAS for more than two years, CAM are now finely in tune with the Association’s inner workings, and the needs of its members.”

George feels that when a new chair joins, after he steps down next year, the infrastructure is already there, where CJAM take the responsibility of the Association’s day to day workings off the shoulders of the committee members.

When asked how he would like to be remembered during his stint as NABAS chairman, George simply asked that he be judged on results and facts. “I am confident that with the right leadership those that truly care about this industry will want to be a member of NABAS.”

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SUSTAINABILITY FOCUS

Green Party

Sustainability is becoming a key focus for businesses worldwide, and the party industry is no exception. There is now an impressive amount of innovation in product and manufacturing processes being implemented to ensure the least possible damage to the environment, throughout all categories of the industry. Progressive Party sat down with some key manufacturers to find out what they are doing to make parties more eco-friendly…

W

ith a foundation based largely around disposable items, there were many areas in the party industry where sustainability could be addressed. But the party business has in fact gone above and beyond switching to recycled and recyclable materials and the like, and fully embraced creating pioneering

eco-friendly practices throughout, and continues to bring in constant changes to further improve the situation.

Sebastian Kutzner, regulatory compliance and sustainability at Folat, explains: “Sustainability as a principle and mindset is key for our industry and its future success. As EBPC’s chairman, I strive to embed sustainability in our daily routines within the industry through encouraging action and engaging a sustainable business strategy within our own operations.”

There is a myriad of ways suppliers are making changes throughout their product ranges to improve their carbon footprint, and packaging is one of the key areas in which improvements can be implemented.

Elliott Peckett, director, Smiffys, says: “At Smiffys we’re always Left: The full package of Amscan’s sustainable costume portfolio is ecofriendly – the garment is made from recycled materials and packaging can be fully recycled and features a craft activity on the underside of the slipcover.

32

trying to find ways to become more sustainable. We have already made the move from plastic wig boxes to cardboard to reduce our plastic usage.”

Fran Hales, head of content and marketing at Rubies, comments: “We have for many years been adapting our model for packaging and materials, to develop more sustainable products and solutions, at every stage of production, from design to distribution, with the aim to cut down our carbon footprint.

“Already, Rubies has implemented 100% recyclable paper packaging for a range of our products stocked in major retailers nationally and are now looking to expand this successful initiative further across the whole business.”

Ross Feeney, director of operations, Club Green, adds: “Our HootyBalloo range has already become a market leader in providing products in fully recyclable paper pouches, and moving forwards, we are working with our suppliers to remove all plastic bags and pouches from our range.

“Many of our suppliers are in China, and we are also working with our suppliers and shipping agents to look at how we can reduce the carbon footprint of our manufacturing and transport activities.”

Many are now also launching full ranges of green products, as Stephanie Buckley, product development coordinator at Club Green explains: “I am extremely proud of our new ‘Eco Range’ of birthday items. We have worked hard with our suppliers to

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SUSTAINABILITY FOCUS

Left: The BalloonGrip® Balloon Holder from B-Loony is a fully sustainable alternative which also provides an additional branding opportunity.

develop this range – which incorporates eco-friendly non-plastic coatings and finishes on all items. None of the items have any foiling and both the packaging and products are fully recyclable.”

Changes to the manufacturing of single use products are also helping the industry comply with new standards.

B-Loony md, Andy MacInnes, comments: “Under the EU’s Single Use Plastics Directive, plastic balloon sticks, and those made from bio-based or biomass plastic with PLA additives will be banned in the EU. “The B-Loony R&D team quickly responded by developing the BalloonGrip® Balloon Holder, a recyclable and sustainable alternative, made entirely from PEFC certified cardboard, sourced from sustainably managed forests.”

Premium Balloon Accessories is also working on more sustainable accessories.

President, David Nelson explains: “Premium has been working on the design and development of a new nonplastic balloon cup and stick option for all types of airfilled balloons. Our designs are tailored to provide great support for both air-filled foils as well as latex.

“We are in the process of planning a small run of samples that we will provide to our EU distributor partners.

Assuming we gain their support, we will then begin the planning phase to set up production.”

Overall changes within business practices are also being made in a bid to make less of a negative impact on the environment. Fran Hales continues: “We now look towards reducing our footprint overall and being smarter with the way we work, for example we will not be printing catalogues, and we will be looking to continue virtual showcases where possible. It takes time for a company of this scale to be able to implement changes, but we never stand still, which is why we are a progressive and dynamic business.”

For others, the entire production process has been addressed. Amscan recently announced the appointment of a group sustainability manager who is working across category to ensure the team is constantly asking questions regarding sustainability as they bring new products to market.

Jen Wilson, head of marketing, design and product development, tells us: “One of the first of its kind in the industry, our new sustainability programme covers a 360 approach concerning product, packaging, manufacturing bases, supply chains and compliance.”

Indeed sustainability can already be seen in all Amscan’s categories. The company trialled

a sustainable costume portfolio last year, which saw Warner Bros. designs and classic themes added for this year. Jen continues: “These have been extremely popular and we’ve seen success with new retailers who did not stock a costume portfolio previously.

“We have also made significant changes to our party formats. Our core items have moved to sustainable materials for new lines in 2021, with a rolling change to existing lines to follow these new parameters. We have also migrated the more traditional plastic items such as party bags, table covers, decorations, and created more dual-purpose products including invitations which double up as wearables, colour in loot bags which form an activity at the party, etc.”

Packaging has also been addressed and Amscan is using formats such as recyclable paper envelopes and boxes.

And the balloon business has not been forgotten either as all the latex products are fully biodegradable using pure, natural, rubber latex, while minishape balloon sticks are also changing from plastic to paper.

Similarly, Gemar has a Go Green with Gemar initiative, and has produced a certified sustainability report,

Right: Rubies’ sustainable packaging range is used for Warner Bros. Wizarding World range and features 100% paper packaging that is entirely recyclable and available at major retailers nationally.

Below: Club Green has recently launched a full Eco Range of birthday products.

while also promoting best practice with campaigns such as ‘don’t let go’ which educates about the importance of not releasing balloons into the air.

Gemar produces natural products, as Clara Vaugelade-Tefani, marketing manager describes: “All our balloons are made from 100% biobased carbon.

Natural latex is combined with organic pigments, no factory produced chemicals, to give a product that biodegrades at the same rate as an oak leaf. “Our balloon manufacturing process uses 93% renewable materials.

All of our packaging is reusable, recyclable or FSC certified.”

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SUSTAINABILITY FOCUS

Above: Gemar is frequently audited by a third party body, following SMETA principles, and is a member of both the SEDEX collaborative platform for ethical businesses, EBPC and the UN Global Compact.

Left: Go Green is not just a marketing campaign or passing trend, says Gemar. Sustainability underpins everything the company does.

And the entire business has made a huge change. Clara continues: “We have not only reduced our carbon footprint, we have created a negative CO2 balance. From the rubber plantation to finished balloons leaving the factory, we save 29.09 tons of carbon dioxide per ton of balloons.”

Grabo is also taking a holistic approach to the issue, as md Inset: This year Grabo has extended the photovaltic roof structure of its warehouse to further avoid CO2 emissions.

Right: The new Boho range from Grabo is produced in the sustainable warehouse.

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Jonathan Grassi explains: “Grabo has managed to avoid CO2 emissions for a total of 500,000kg thanks to the installation on the entire surface of the production department of a 352kw power photovoltaic system. This year we have expanded the roof structure of the warehouse, which will allow us to further avoid the increase in CO2 emissions.

“The company’s internal research and development department operates on two major projects: the use of biodegradable materials for the production of balloons and the recycling of waste material. Our owner has this issue very

much at heart and in 2019, he gave life to an idea, concretising it in a green project parallel to Grabo called Terre di Grabo: a company founded on ethics, the environment and nature.”

And Folat’s Sebastian furthers: “Our efforts go with a 360-degree approach, which considers social, environmental and economic factors. Our product focus prioritises material and packaging lifecycles and carbon footprint of our business drivers. Recycled materials and certified materials, especially FSC certified paper, cardboard and latex are of prime concern.

Needless to say, sustainability is here to stay and we’ll embrace it to turn industry threats into strengths to meet customer and consumer needs, whilst contributing towards a sustainable and successful industry.”

With so much being done throughout party businesses, the industry is leading the way for more sustainable practices.

Below: Smiffys uses the reGAIN app to encourage consumers to recycle costumes

Third parties There are areas of the industry where recyclable materials are less easy to utilise, and this is where companies are beginning to partner with third parties to lessen impact.

Smiffys’ Elliott says: “Customers can recycle unwanted costumes with reGAIN and in return receive discount codes for Smiffys.com for future purchases. This helps us to know our costumes are avoiding landfill where possible, even if they are only worn for a one-time event.”

Amscan has also recently partnered with Card Factory and Terracycle to provide recycling points for foil balloons. More information on this is in the news pages.

SEPTEMBER 2021 PROGRESSIVE PARTY EUROPE

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Having a party this Halloween?

Make a statement with our new tableware and decorations!

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Celebrate in Style! Check out the Style collection from Pioneer® Party. The elegant tableware and fabulous party props make every occasion a celebration!

Co-ordinates beautifully with a host of Qualatex® balloons!

See the full Style collection at www.pioneerparty.com.

For information on how to order, contact Pioneer® Europe on +44 1279 501090 or email: pelorder@qualatex.com USA ©2021 PBC SB – PEL2106002

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