RANGE FOCUS Inset: The Trudi range sits well within both toy and gift retailers. Below left: Iulia Toader, marketing manager, GP Flair.
SOFT SELL
With a 65+ year heritage, the Trudi soft toy brand is renowned for its quality and refined designs. Having been welcomed to the GP Flair portfolio, the company is now working hard to make it the go-to brand for plush gifting with both retailers and consumers. PPS finds out how from marketing manager, Iulia Toader.
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14/04/2021 15:25
