The Leveret IN NUMBERS
Above: Tonies has been a best seller during the pandemic.
LOCKDOWN LOVE “I guess our hero product during this last year of lockdown has been the Toniebox Starter kit and all of the Tonies characters.”
Children’s wear and gift retailer, The Leveret, is based in Amersham, Buckinghamshire, and has been trading since 2012. Owner, Susie Crook, prides herself in offering a superb mix of classic, contemporary and exciting designs, which she finds when trawling trade shows at every opportunity.
UP
RETAILERS REVELATIONS
ON THE WAY
“Comfort clothing like leggings and t-shirts” “We used to sell a lot of smocked dresses but these have taken a back seat over the last few years – they will come back again though hopefully.”
ON THE WAY
OUT
Above: The shop window is refreshed every week to ten days.
STAYING LOCAL
OLD AND NEW FRIENDS
“Our oldest supplier would be Kissy Kissy. Our newest would be Jellycat.”
Above: Susie says photos of her are as rare as those of a unicorn. Her colleague has been busy refreshing the store over lockdown.
HAPPY BIRTHDAY TO YOU
“We have been trading since 23 March 2012 – so nine years in total.” Above: The Amersham store is about 680 sq Leveret hops.
MY HERO!
“At the moment, due to Easter, our bestseller is our ‘rabbit in a carrot’ toy. But our all-time bestsellers are any clothes by the Spanish brand, Mayoral.”
The Leveret has embraced online selling during the pandemic via its new improved website. “We offer free local delivery and click and collect, both of which have been very popular.” The shop’s customers are still largely local people, though: “They have loved me turning up at their houses with their orders or a selection of clothes for them to choose from. We have reached many customers countrywide too with our Instagram and Facebook marketing.”
STORE STATS
• “ We are a team of two although I have two other lovely ladies I can call on if it’s busy or holiday time.” • “ O ur average spend currently online only, is around £45.” • “ There were four boxes in my last delivery.” • “ O ur window display is refreshed every week to ten days.” • “ The shop is about 680sq Leveret hops!”
Above: The Flower Valley Esther Playsuit from Frugi is Susie’s favourite spring outfit.
75 IBC_retailers By Numbers.indd 1
14/04/2021 15:34
