Progressive Preschool January/February 2020 by Max Publishing: Print, Digital Media + Events (London)

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ISSUE 45 JAN/FEB 2020

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It’s easy to make new year’s resolutions when you are sitting on the sofa, surrounded by Quality Street wrappers and wondering whether it really is a bad life decision to start the day with Baileys on your cornflakes (hint: it is). What’s not so easy is sticking to them in the cold light of day, when everyone is back at work and Christmas is nothing Above (l to r): Jacqui Parr, Jo Pilcher, Rob Willis and Samantha Loveday, part of but a distant memory and a few extra the Progressive Preschool team. notches on the belt. Once the busiest period of the year for many of us has been and gone, there’s no getting away from the fact that January itself can feel a little flat, as shoppers stay at home, hiding away from the bad weather and hoping their bank balances will regulate themselves after the excesses of the festive season. This quiet period is exactly when retailers are most in need of a boost as they look foward and start to make plans for the coming year. So what retail resolutions will be made as we move into the decade that is being tentatively named the ‘Roaring 20s’ and what lessons can be learnt from the last 12 months? While 2019 will undoubtedly be remembered across the industry for being the year that we saw Mothercare’s UK business struggle, fight back, close and then come back into the market via Boots, there was much more to the year than that. It was also the year that The Entertainer and JoJo Maman Bébé both continued to buck retail trends by continuing to expand their store portfolios, that we celebrated significant anniversaries for Toymaster, Little Tikes and LEGO Duplo and that much of the industry embraced the much-needed move towards a more sustainable future. Whatever your personal business goals for the coming year might be, January is the perfect time for suppliers, retailers and buyers to start looking to the future. And what better way to do that than spending the next few weeks visting as many trade shows as possible? The annual trade show season offers a packed calendar and Progressive Preschool’s tour starts with London Toy Fair, which sold out back in October and is the perfect way to get the first look at this year’s big hitters and new crazes. It’s a similar story for Nuremberg’s Toy Fair Spielwarenmesse, which boasts more than 3,000 exhibitors, making it easy to get overwhelmed. An increased focus on its diverse nursery offering makes the Baby & Infant Articles sector is a good place to start. Back in the UK, Spring Fair is a great place to catch up with preschool toy and gift companies offering all manner of gifts and goodies perfect for preschool buyers, before heading to the final stop on the itinerary, INDX Kidswear, to explore the latest in kids fashion. Of course, we have previewed all of these shows in this issue, as there there are few better places to focus your attentions on emerging trends and future classics. Whatever your new year plans involve, if you can’t find it at one of these, it probably doesn’t exist! The Progressive Preschool team will be out there in force, walking the aisles and generally making nuisances of ourselves – so if you fancy catching up, get in touch. We’ll see you there.

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Below: Under the initial five-year agreement, larger Boots stores will stock Mothercare-branded clothing, home and travel products.

Mothercare enters administration and announces Boots as UK franchise partner

he new partnership between Mothercare and Boots will see the Mothercare brand continue to have a presence on the UK high streets, following the nursery and maternity retailer's recent difficulties, which saw it entering administration on 5 November, 2019. Mothercare's UK business entered administration in early November after it was deemed unable to ‘return to a level of structural profitability’. Since then, sales have fallen further during the first six months of the year – according to its half-year results – with pre-tax losses climbing to £21.2m in the 28-week period ending 12 October 2019. The company has also reported a slowdown in international sales, which were were down 8.4% annually over the period.

New location for UK Pavilion at Kind + Jugend 2020

The new partnership with Boots UK will see the UK’s largest pharmacy-led health and beauty retailer acting as the exclusive franchisee of the Mothercare brand for the UK retail market, providing strong foundations for Mothercare’s continuing presence in the UK. Under the initial five-year agreement, larger Boots stores across the UK will stock Mothercare-branded clothing, home and travel products (including pushchairs and car seats). A number of Mothercare shop-in-shops will also be introduced, while a limited range of Mothercare product will be available to buy online from mid-2020. Mark Newton-Jones, ceo of Mothercare commented: “I am delighted to announce that we have taken our long-standing partnership with Boots to this next stage... Boots is at the heart of

one of the largest healthcare businesses in the world, and Mothercare will fit in as the specialist brand for parents and young children in both Boots stores and online. We know the team at Boots well from our successful Mini Club partnership which has been established over many years, and we now look forward to working in an even stronger collaboration with the Boots team for the future.” He continued: “Today’s announcement is fantastic news for the brand and the millions of Mothercare customers across the UK. It is also great news for Mothercare and our wider group of stakeholders after what has been a tough period.”

Gender equality is the most pressing value for Gen Z parents

The Baby Products Association, organiser of the UK Pavilion at Kind + Jugend, has advised its members of significant changes for next year’s event, taking place in Cologne from 17 - 20 September 2020. The changes will see show organiser Koelnmesse closing off Hall 4.1 (the previous location of the UK Pavilion) and using Halls 2 and 3 instead. This relocation offers closer links into the three levels of Hall 11 and should also mean better visitor flow throughout. The location of the new UK Pavilion will be made available in January 2020. Companies wishing to participate in next year's UK Pavilion should register their interest with Adrian Sneyd at adrian@ nurseryfair.com. Booking will be open (with priority given to previous exhibitors) as soon as the new UK Pavilion location is confirmed.

The latest data from Parents Insights has revealed that gender equality is the most pressing value for Gen Z parents, with as many as 42% saying it is the most pressing value to them. The data also shows that parents who place value on gender equality are likely to be influenced through social media (51%). “Our latest data emphasises the speed of change which is occurring,” said Jenny Kieras, coo of Parents Insights. “Brands have an opportunity to reach this audience through social media by content that doesn't discriminate between gender, but uplifts and empowers everyone.”

Baby Show comes of age with Lidl partnership

The UK’s leading pregnancy and parenting event The Baby Show is celebrating its 18th year as it welomes multi-award-winning supermarket Lidl on board as headline sponsor for the 2020 series of events, kicking off at ExCeL London from Friday 28 February – Sunday 1 March 2020. “Lidl’s Lupilu range has won a whole host of awards, accreditations and industry plaudits and has been an integral part of the show for a number of years,” said Zoë Bonser, show director. “We are delighted to be strengthening our partnership.” The industry’s best-loved brands will also be represented at the show, which will give parents the opportunity to buy product from iCandy, Silver Cross, Bugaboo, Maxi-Cosi, Baby Bjorn, Joie, Chicco, Stokke, Cybex and Tommee Tippee to name a few. For more information visit thebabyshow.co.uk/excel.

Sony Pictures Television acquires Silvergate Media Sony Pictures Television has acquired Silvergate Media – the company behind the hit Octonauts preschool brand, among others. Silvergate will continue to be managed by ceo Waheed Alli, while William Astor will continue as chairman. “We are all excited about joining SPT and the creative teams within the SPT family,” said Waheed. “2020 will see a new and strong development slate coming to market with some exciting new series in the pipeline.”

Mike Hopkins, chairman at Sony Pictures Television, added: “We are excited to extend our capabilities and gain valuable children’s IP to bolster our entry into the kids’ space. Silvergate gives us a great building block to expand into this genre in a meaningful way.” Above: The Octonauts is produced by Silvergate Media for CBeebies.

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RAC teams up with Cosatto for child car seat

he RAC has launched its first ever child car seat as it aims to bring the trust associated with its name in the world of driving into the parent and baby products market. The new Come and Go i-Rotate car seat has been produced for the RAC by baby products company Cosatto and is available via the RAC online shop, www.cosatto. com and Halfords as well as a host of independent retailers.

Suitable for children from birth to 105cm (approx. four years old), the Group 0+/1 seat offers increased protection through its extended rear-facing Isofix design. “Safety on our roads has always been an important issue for the RAC, so teaming up with Cosatto to develop a pioneering car seat packed with the latest safety innovations was an easy decision,” said RAC Shop spokesperson Sophie Steane. “Together, we believe we have created a

car seat that both parents and children will love. It combines excellent safety features with greater ease of use as well as some really eye-catching designs.” Above: The new Come and Go i-Rotate car seat has been produced for the RAC by Cosatto.

Fisher-Price launches Cribstar unveils two gender neutral ‘Let’s Be Kids’ Peanuts babywear lines London-based baby and kidswear brand The Space collection was inspired by the campaign Cribstar has launched two gender-neutral 50th anniversary of the Apollo 11 moon Infant preschool brand Fisher-Price has debuted a new multi-year 360-degree campaign which celebrates how children see the world and invites grown-ups to look at the world with openness, optimism, humour and enthusiasm. The campaign includes a series of video spots featuring much-loved Fisher-Price toys from the past and is backed by a TV drive and digital campaign. It will run throughout 2020, as Fisher-Price also focuses on its 90th anniversary celebrations that will span PR, events, digital and retail moments. Chuck Scothon, senior vp general manager of Fisher-Price said that the push is a 'multi-million-dollar investment' that will run for years. “We needed to stay relevant, stay modern and get people to feel the brand – not just be aware of the brand,” said Chuck.

Thrive acquires Moby Wrap and Petunia Pickle Bottom

Leading US nursery companies Petunia Pickle Bottom and Moby Wrap have been acquired by Thrive International, as Ian Schaffer comes on board as ceo. Petunia Pickle Bottom and Moby Wrap currently offer a wide range of high-end, reliable and fashion-forward infant and juvenile products, ranging from diaper bags to baby wraps and carriers. “We plan to significantly grow and expand the brands domestically and internationally while continuing to build upon the excellent foundation provided,” said Ian, who has been in the nursery industry for 40 years. “We are proud to be associated with these two iconic brands and to partner with management to continue to increase market share worldwide.”

Peanuts babywear ranges in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.

landings, while the Superhero collection features illustrations of Snoopy as a masked superhero. Laura Quinn, category manager UK at WildBrain CPLG, added: “We are so excited to see the Peanuts collaboration with Cribstar launch. Cribstar has created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”

Left: The Superhero collection features the slogan ‘Kind of a Big Deal'.

Little Angels opens new store in Nottingham Independent pram and nursery product retailer Little Angels has opened a new store in Nottingham. The new store is located in a 5,000 sq ft site in Prospect Street, next to the Castle Retail Park. More than 80 pushchairs are on display, with brands

including iCandy, Silver Cross and Bugaboo. “I am super excited,” said owner Kelly Carter. “As an independent business, we aim to provide a professional and personal service for Nottinghamshire’s parents and parents-to-be.”

Bambino Mio reports 80% sales increase year-on-year

Reusable nappy company Bambino Mio has reported that its sales have increased by 80% year-on-year, as Above: Bambino Mio's bestconsumers turn away from the disposable market. selling Bug’s Life collection The company has attributed its success over the last launched last year. 12 months to a number of factors. It has put its ‘huge growth’ down to retailer activity (such as partnering with Aldi in the UK), e-commerce initiatives and new product and design developments as well as the ‘increasing spotlight on the reusable category’. Other successes for the company include the founders, Guy and Jo Schanschieff being listed in The Telegraph’s LDC Top 50 Most Ambitious Business Leaders and Bambino Mio itself winning Export Champion of the Year at the Growing Business Awards 2019. Bambino Mio is also a member of the Nappy Alliance and as such has been part of the extremely positive political movement to support the use of reusable nappies.

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Tiny Love reveals that parents are feeling the pressure

ew nationwide research from Dorel’s developmental toy brand Tiny Love has revealed that today’s parents are the most anxious generation yet when it comes to babies’ development and key milestones such as first smiles, sitting and crawling. Some 43% were so concerned that they admitting lying to friends and family about children hitting milestones on schedule. Despite knowing they should not compare, seven out of ten parents said they felt anxious when other babies hit milestones before their own child, while nearly two-thirds (64%) said they knew of a ‘baby bragger’ who made them worry.

Reflecting the changes faced by parenting in the digtal era, 41% of parents put their heightened level of anxiety down to false expectations generated by social media, while 67% blamed being able to google the slightest concern. “Having a baby, especially the first time around, is wonderful but can be a worrying time for parents,” said TV psychologist and spokesperson for Tiny Love, Emma Kenny. “In the digital era where comparison is part of everyday life, it’s hardly surprising that parents are feeling the pressure for their little ones to measure up.” Debbie Wakefield, marketing manager for Tiny Love added: “This research shows

Casdon takes wraps off new online look

Casdon has launched a fresh new website just in time for Christmas, showcasing the company’s extensive collection of role-play toys and licensed lines. “The new website provides an easily accessible snapshot of what Casdon is all about,” explained md Phil Cassidy. “Consumers can come and learn about our history as a family-run business, while viewing our product line and easy access to buy will also support our valued retailer customers.” In addition to the consumer-facing website, Casdon has launched a separate trade area for B2B customers. The trade site enables customers to place orders and has instant access to pricing, stock availability and invoices.

eOne powers up PJ Masks at retail with raft of activity

eOne ramped up excitement for preschool brand PJ Masks in the run-up to Christmas with a full schedule of experiential activity that increased visibility and gave fans an immersive experience during the key seasonal retail period. An extensive 65-date PJ Masks Be a Hero Tour saw events taking place up and down the UK at toy stores and shopping centres including Smyths, Tesco and INTU, alongside popular family destinations. “The PJ Masks Be a Hero tour was a tremendous success,” said eOne’s Katie Rollings, svp UK licensing, Family & Brands. “The response at retail has surpassed our expectations and reinforces that a real life connection with the characters brings about tangible results.” Building upon this retail momentum, eOne recently bolstered brand presence through a partnership with The Entertainer and The Salvation Army which saw PJ Masks become the face of The Big Toy Appeal and the characters also bought festive cheer to patients at Great Ormond Street Hospital in London via The Stocking Appeal. “We are so pleased to have had the opportunities to be a part of such important charity appeals,” continued Katie. “At its core, PJ Masks is about empowering young children and teaching them to work together for the greater good. We felt it was a perfect way to spread that message and help put smiles on kids’ faces this Christmas.” Right: A UK tour and charity activations boosted PJ Masks' visibility in the festive season.

just how worried new parents feel about their babies’ development, and how much comparing goes on when it comes to hitting milestones. Being able to help your baby’s development is important, but it’s equally important not to panic about it.” She continued: “At Tiny Love we are constantly creating new products to support baby development.” Above: Tiny Love's new Magical Tales range is designed to help parents encourage their little ones to reach key milestones.

Nick Jr. teams with Barnardo’s for Kidsmas campaign

Preschool entertainment channel Nick Jr. partnered with Barnardo’s this Christmas, launching an on-air competition in support of the charity’s Kidsmas campaign, which supports vulnerable children across the UK during the festive season. The Nick Jr. competition gave away one prize bundle each day to a lucky winner. For every prize won, Nick Jr. also donated to Barnardo’s Kidsmas campaign, which aims to make sure vulnerable children are safe, supported and cared for at Christmas and all year round.

LICENSING LOWDOWN ▶ Coolabi has knitted a new deal with organic toy company ChunkiChilli to create a new knitted Clangers family. ▶ Acamar Films developed a new featurelength cinema experience called Bing’s Christmas, which ran exclusively in 105 cinemas across the UK. ▶ Andersen Press has partnered with Chessington World of Adventures Resort, for the creation of Elmer’s Flying Jumbos – the first-ever Elmer themed ride, due to open spring 2020. ▶ Magic Light Pictures has teamed up with Amazon UK to launch the world’s first Gruffalo Alexa voice experience, with the immersive and interactive audio game Gruffalo Move.

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Reusable nappies highlighted during C4 Climate Change Debate

eusable nappies were highlighted during last year's C4 climate change debate, which was held during the run-up to the General election, when Plaid Cymru leader Adam Price pledged to use reusables for his own family in the future. In a move welcomed by the trade association for the UK’s reusable nappy industry, the debate reflected the growing cross-party recognition of the impact disposable nappies have on the environment, as well as the desire to promote the benefits of reusable nappies. As part of the debate, leaders commented on the Nappies (Environmental Standards) Bill which

was tabled by the SNP MP David Linden during the course of the last Parliament, while the Labour Shadow Minister for Waste and Recycling Sandy Martin called for reusable nappies to form part of government waste strategy. “This initiative is a tremendous idea and mustn't be overlooked. The UK throws away three billion nappies a year, this is a huge issue and contributes to our waste crisis,” said Adam Price. “I welcome this alternative and urge all parents to consider using reusable nappies.” David Linden said: “The growing support across the parties for reusable nappies is very encouraging… After the election I will continue to call for government action on this important issue.”

Rainbow Designs expands Paddington offering

Rainbow Designs is gearing up to expand its Paddington ranges in the UK, as – having renewed its agreement with The Copyrights Group – 2020 will see growth for the Classic Paddington and Paddington for Baby collections. Rainbow will also distribute product ranges from US toy partner Phat Mojo, tied into all new media content being developed, including the TV series and Paddington movies. The initial product launch – linked to preschool TV series The Adventures of Paddington – will take place in autumn 2020. “Paddington has played a major part of Rainbow’s history and it is very exciting to be able to bring this next chapter of Paddington adventures alive within the preschool toy aisles,” said Anthony Temple, md at Rainbow Designs. Above: Rainbow Designs will bring the Paddington TV and movie toy ranges from Phat Mojo to the UK market.

Leading influencers support iCandy’s GOSH fundraising

A number of the UK’s top family influencers have been posting to their social channels to lend their support to iCandy’s ‘Paws For Thought’ fundraising campaign for Great Ormond Street Hospital. A whole host of popular online faces – and their thousands of followers – have been getting behind #pawsforthought on social media. Launched in October, the apparel collection sees 20% of the proceeds from every #pawsforthought purchase going directly to GOSH. Please visit www.justgiving.com/ company/icandy to donate or find out more.

Best Dressed Kidz opens second UK store

Independent childrenswear boutique Best Dressed Kidz has opened a second UK store, situated on a main shopping street in Carlisle city centre. Originally established nine years ago in Dumfries, Best Dressed Kidz offers both British and European eco-friendly and ethical brands such as Mayoral, Frugi and Sätila of Sweden as well as traditional toy and game brands such as Janod. “Our customer is our main focus,” said founder Greer Blackadder. “[Our] passionate, fully trained staff have first-class product knowledge and delight in giving the best one-to-one service.”

“We welcome the very public commitment to using reusable nappies by the Plaid Cymru leader Adam Price in last night’s Channel Four Climate Change Debate and the support we have received from politicians across all parties in recent months,” commented Guy Schanschieff, chair of the Nappy Alliance. “Reusable nappies have increased in popularity in recent years but there is much more that can be done.” Above: Channel 4's climate change debate was held in the run-up to December's general election.

MS Premium Nursery Agency gears up for busy 2020

MS Premium Nursery Agency – a brand new venture from well-known nursery name Martyn Still – is gearing up for a busy 2020 with a range of new products alongside well-established brands. After spending 15 years as sales director at Concord, a division of the Jané Group of companies, Martyn’s new agency offers a high level of service and industry knowledge. Working in collaboration with Johnston P&B Limited, Martyn will be the main sales contact for Jané and other Jané Group brands including and Concord and BeCool. He will also represent new Scandi pram brand Noordi and the beautiful Australian nursery furniture brand, Cocoon. MS Premium Nursery Agency will cover south England and south Wales. Martyn can be contacted on mspremiumnursery@ yahoo.com

Muslinz expands into babywear

Baby accessories specialist MuslinZ has expanded into babywear with a genderneutral clothing range made of organic cotton jersey marking the brand’s first foray into the baby clothes market. “We’re delighted to have expanded our range into the clothing market as it means our stockists can offer their customers an even wider range of MuslinZ products,” said ceo Caroline Taylor.

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The Entertainer holds Christmas Quiet Hour and grows store portfolio

he UK's largest toy retailer The Entertainer ran a Christmas Quiet Hour initiative over the festive shopping period, which saw the retailer turning off its Christmas songs and dimming the lights wherever possible for one hour each day. The Entertainer also reached the 172 store mark when its new outlet in Bath opened its doors on Saturday, 14 December 2019. An official opening party will be held at the end of January, with special offers, in-store demonstrations and character visits. The Christmas Quiet Hour initiative – which took place in all UK stores – created a calmer shopping environment. Store

Smiffys extends baby dress-up collection

staff also undertook additional training to help them support customers who may be overwhelmed by the sensory overload of Christmas at retail. “We all know that shopping during the festive season can be stressful as shops turn up the music and bring as much festive cheer and theatre to the store to entice shoppers in, which is great but it’s not for everyone,” said Gary Grant, founder and executive chairman of The Entertainer. “So this year we did something very different – for the first hours’ trading each day there was no music playing, our lights were dimmed wherever possible and our stores were made to feel calmer for our Christmas Quiet Hour.”

Chicco launches UK Instagram channel

Dress-up and party company Smiffys has announced a number of new high-profile licensed costume ranges for babies and toddlers. The new lines include printed babygrows and other associated accessories for a number of classic and nostalgic children’s characters. A brand new licence for Smiffys, Fun with Spot dress-up costumes will be launching in time for World Book Day 2020 and feature a yellow all-in-one, complete with a corresponding yellow hat and puppy detailing. Smiffys has also extended two of its existing licences to include the youngest members of the family. The officially licensed Roald Dahl costume collection now includes new baby dress-up with the launch of the Willy Wonka baby costume, while an official Where’s Wally baby dress-up set is due launch in time for World Book Day 2020. Below: Dress-up and party company adds new high-profile licensed costume ranges.

Italian baby brand Chicco has launched its new Instagram channel for the UK market @Chicco_UK, offering another way for the company to connect with new and expectant parents. The new Instagram account will serve as a platform where consumers can be the first to hear more about Chicco’s wide range of products and its latest innovations. In addition to product information, Chicco will also be posting its top tips and advice for new parents, sharing nursery ideas from real mums, as well as supporting retailers by highlighting key product promotions throughout the year. “Chicco’s Facebook page already reaches over 72,000 followers, so expanding our reach even further by launching an Instagram channel for the UK was the next logical and exciting step for us,” said managing director Mitch Levene. “Our new Instagram channel will provide us with a way to engage with a wide range of audiences and it is the ideal platform to support our exciting campaigns throughout the year.”

He continued: “This showed our continued support for autistic people and their families and for those who find shopping during the festive season stressful and overwhelming. We hope that it helped make Christmas shopping enjoyable for everyone.” Below: The Christmas Quiet Hour initiative created a calmer shopping environment.

PEOPLE NEWS Alpha Animation Group has strengthened its marketing team ahead of a key period for the company, with industry expert Julie Ball joining as marketing consultant. Family market intelligence specialist The Insights People has welcomed five new expert members to its research and technical departments. Sarah Riding has joined as trend and research director and will be leading the company’s research and development strategy and direction. Hannah Carley and Bethany Bleathman have joined as research manager and research executive respectively, while Anne Kelly comes on board as account director. Mark Armstrong has also joined as principal developer.

Toy Fair 2020 gears up for Design Student Seminar The BTHA has revealed the line-up for the tenth annual Design Student Seminar at Toy Fair 2020. Taking place on Thursday 23 January in the Apex Room at Olympia, more than 120 students are registered to attend. The Design Student Seminar is an annual event organised by the BTHA at Toy Fair. It is aimed at current design students to encourage them to consider a career in the toy industry and features presentations from leading industry experts. Talks cover diverse subjects from the process of designing a toy, to legal and IP protection.

“We’re so excited to be hosting the tenth annual Design Student Seminar at Toy Fair 2020,” said Rebecca Deeming, public relations and events manager for the BTHA. “The UK is renowned for its creative and innovative toy industry and we’re proud to do our part in supporting future talent from our best universities.” Toy Fair 2020 takes place at Olympia, London from 21-23 January 2020. See www.toyfair.co.uk for more information.

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KIDS INSIGHTS COLUMNIST

PRESCHOOL MUSIC: OPPORTUNITIES ABOUND The growth of influence in preschooler’s audio content opens up more collaboration opportunities for the licensing industry, says Parents Insights.

arents Insights, the most comprehensive and dynamic market intelligence resource on all things new parents in the UK, has issued its latest set of in-depth insight-led reports that provide a comprehensive insight into the attitudes, behaviours and consumption on parents – from those expecting through their journey of parenting babies, infants and preschoolers up to four years old. The reports are predominantly based on the results of surveying 2,500 parents between 1 August and 30 October 2019, though it also utilises data they have collected since February 2018. This generation of kids and parents is more connected than ever before, having grown up in an era where computers and smartphones put entertainment, communication and information at their fingertips. Even the youngest of tablet users, aged three, are savvy on their devices. The majority can navigate apps and take photos, while one in five can search the Below: Children’s influence hits the

hardest in toys, books, arts and crafts.

internet and download apps. In a modern world, kid-influencers play an important role in household spending. That’s why we’ve added a new question to our survey ‘How much influence do your children have when you are buying things for the family?’ and the latest data shows that children’s influence hits the hardest in toys, books, arts and crafts. Kids also show a big impact on parents’ purchases in areas such as holidays, grocery and music. According to our data, 88% of parents have purchased a product related to their child’s favourite character, increasing to 95% among parents of two to four-year-olds, showing a huge appetite for licensed products. We already know how some of the biggest brands in the world are investing in TV content to attract the next generation, with the likes of Netflix, Amazon, Disney, Apple, HBO, WarnerMedia, NBCUniversal each investing billions of pounds on top of content from local broadcasters, such as the BBC and Sky. And we can see now how the music streaming industry is also becoming more competitive.

Above: As the music streaming industry becomes more competitive, platforms are investing into kid-friendly services.

Platforms such as Spotify and Sony are investing into kidfriendly services to maximise the opportunity created by the increasing democratisation of the family decision making process. Spotify has also recently announced plans to launch a standalone Spotify Kids app, which is aimed at the younger market (3+). The new app will be available to users on the Family Plan and will be free of all ads. The content – in partnership with Nickelodeon, Disney, Discovery Kids and Universal Pictures – is curated by editors. The growth of influence in preschooler’s audio content opens up more collaboration opportunities. Brands can utilise the alignment between parents and children by appealing to the family democracy that children clearly play a major part in, empowering kids to encourage parents spending could boost brand interaction and lay the foundations for lifetime customers, beyond the traditional. Understanding what is going on in the kids’ and parent’s ecosystem has never been more important, and we specialise in helping clients identify new products before the masses do, understand the true performance of IPs and how to maximise their investment from a sales and marketing perspective.

Parents Insights is the most comprehensive and dynamic market intelligence resource on all things expecting and new parents in the UK. Its real-time portal is continually updated to allow clients to develop strategies across their business including advertising, content, licensing and merchandise, marketing, product and sales. The insight-led reports are produced by some of the top kids and parents’ researchers and have seen the company short-listed for a number of start-up and innovation awards. For more information on Parents Insights and the market-leading insights into the latest kid’s and parents’ trends they can offer your business, and to receive a free 2020 Future Forecast report, visit www.parentsinsights.com/progressivepreschool

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New Range fo r

1.8m Books Sold

July

Since Launch in Spring 2018

2019

Disney Enterprises, Enterprises, Inc. Inc. All All rights rights reserved. © 2019 Disney Disney/Pixar. All © 2019 Disney/Pixar. All rights rights reserved. reserved. MARVEL. All © 2019 MARVEL. All rights rights reserved. reserved. Animation LLC. LLC. All All Rights Rights Reserved. Reserved. © 2019 DreamWorks Animation International Inc. Inc. All All Rights Rights Reserved. Reserved. © 2019 Viacom International Nickelodeon, and all related titles, logos and characters are International Inc. Inc. trademarks of Viacom International

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20 Devon Square, Newton Abbot, Abbot, Devon, TQ12 2HR, UK. Office: +44 +44 (0)1626 337736 Ofﬁ (0)1626 337736 (0)1626 334580 Fax: +44 +44 (0)1626 334580 Books@centumbooksltd.co.uk Books@centumbooksltd.co.uk

06/01/2020 12:33

INDUSTRY INSIGHTS

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, client insight manager Marco Salerno takes takes a look back at the past year in nursery.

A NURSERY YEAR IN NUMBERS

“

n 2019, the total babycare market in Great Britain is down by 4% compared to last year. In the face of Brexit and pre-election uncertainty, consumers were clearly in a ‘wait-and-see’ mode. The general election is potentially an opportunity to move us out of the doldrums – but for this to happen there must be a clear outcome. In November 2019, the Consumer Confidence Index flatlined at -14 points. At this point we have not seen a positive headline since January 2016, nearly four years ago. Uncertainty is nobody’s friend and we’ve seen this dynamic reflected across most of the durable markets this year, despite quite a strong Black Friday week when sales were up by 16% compared to 2018, with online sales growing by over 33%. In fact, online transactions have outperformed in-store sales across all babycare markets and now account for 40% of the total market value, compared to 37% last year. This growth in online sales amounts to a £10m increase, while in-store sales have declined by £35m, a harsh sign of a struggling retail landscape. The categories with the greatest declines in the total market are highchairs (down by 9%), monitors (down by 8%) and strollers (down by 6%), all potentially driven by a suspected increase in the secondhand market as consumers look to tighten their belts. It isn’t all doom and gloom though, the combined soothers and teethers market is nearly flat yearon-year, while the breast-feeding market and bottle warmers and sterilisers sector both show strong growth of 2% and 6% respectively.

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For the nursery sector, strollers is by far the biggest category and it’s worth 40% of the total babycare market. In the period across January to November 2019, sales in the category were down by 3.7% in volume, with 982,000 units sold. This decline has been common to both main segments – travel system pushchairs lost 3.6% in volume, while the buggy segment saw a 3.0% drop. Within travel systems, the higher end of the market is struggling, showing a double digit decline on models sold with an average selling price between £400 and £800. Sales above £800 are achieving growth but remain a relatively small proportion of the market (5% of total sales). The average selling price for travel systems is now £369 – compared to £380 last year.

Below: Pushchairs is the biggest category in the babycare market and has declined throughout 2019.

Above: Most travel systems bought in 2019 cost between £400 and £800.

In the buggy sector the average selling price remained stable at £86 with the sector accounting for almost half of total pushchair sales by volume (48%). According to recent news, the retailer landscape is likely to evolve in the near future and both specialists and nonspecialist babycare shops will need to focus on catching the consumers’ demand. Today’s customers have more choices, and also more power over the brands they interact with, than ever before. It is no longer enough to simply provide a high-quality product – you’ll also need to be competitive and to be able to deliver an excellent customer experience.”

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The Home of Licensed Character Dres The Specialists in Preschool Accessories and Dress Up ACCESSORIES

BRAND NEW!

new episodes airing NOW!

DRESS UP NEW!

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06/01/2020 14:49

FUNDAMENTALLY CHILDREN COLUMNIST

IT’S GOT CHARACTER ASK ANNA

In her latest column for Progressive Preschool, Anna takes a look at some of the licensed toys independent retailers should look out for in 2020 across the preschool sector.

DISNEY/PIXAR TOY STORY CLIP & GO (0-24M)

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com “Licensed toys can be a great addition to a child’s toy box, with the characters and themes acting as a great starting point for imaginative and social play. By playing within the realms of a shared fantasy world, it’s easier for children to initiate make-believe stories, as fans of the licence will already be familiar with the characters and stories. This doesn’t mean that their storytelling is limited by the licence however, as this play soon develops into their own creative tales. Below: Disney/Pixar Toy Story clip and go.

These friendly characters are easily attached to strollers, carriers and changing bags for fun wherever baby goes. They are great for stimulate baby’s senses with the contrasting patterns and tactile features, while encouraging little ones to reach out for the toy, strengthening their gross motor skills. Older children will love Buzz, Woody and the rest of the gang too, encouraging them to play with their younger sibling. HEY DUGGEE MUSICAL DUGGEE SOFT TOY (6M-3YRS)

A delight for any young Duggee fan, children will love pressing Duggee’s hands to hear fun phrases and sounds. Duggee was very popular with our testers, who enjoyed dancing along to the music that was instantly recognisable from the TV programme. He’s also perfect for those all-important ‘Duggee Hugs’!

Above: Mr Tumble Something Special learning pad.

CORGI PADDINGTON LONDON TAXI AND FIGURINE (3-8YRS) Everyone’s favourite bear is back again and this time he’s had his paws all over the iconic black taxi! Our testers loved wheeling the taxi around on the table and pretending to pick up Paddington on his journey, as well as incorporating other cars and play-sets.

Above: Corgi Paddington London taxi and figurine.

Above: Hey Duggee musical Duggee soft toy.

MR TUMBLE SOMETHING SPECIAL LEARNING PAD (18M-3YRS) Children can learn and play with the much-loved character, Mr Tumble. This is a great interactive toy that helps children develop their recognition of numbers, shape, colour and letters in a fun and engaging way. The popular character introduces children to key concepts that can build their confidence before they start school.

The important factor with any licensed toy is that it has good play value. Familiar characters may draw children in but for longterm engagement, the toy needs to be fun and suitable for their developmental stage too.” BENEFITS OF LICENSED TOYS: T Provide a springboard for young children’s imaginations, T Encourage social play amongst preschoolers through shared interests, T Engage children with educational toys.

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INDX KIDSWEAR – SHOW OVERVIEW

Organised by a team with over forty years’ experience, INDX Kidswear has been curated exclusively with independent retailers in mind and is the only show of its kind in the UK.

FASHION s

Focu

NDX Kidswear showcases an unrivalled selection of hundreds of fashion, accessories, footwear and special-occasion exhibitors, including both leading names and up-and-coming brands, to help retailers discover their next bestseller. The June 2019 event saw INDX Kids once again break all previous records, with all four of the showrooms utilised for the first time at the spring/summer event. The increase in showroom space allowed the brand offering to increase by 25%, which resulted in an 18% increase in pre-show registrations and 15% increase in actual buyer attendance. Show organiser, Varsha Chohan, comments on the growing success of the show: “The brand and buyer loyalty is just one of the many aspects of the event that we are very proud of, and the increase in buyer attendance alongside returning brands is a reflection of the success of our shows, and therefore the importance of INDX Kids in the trade show calendar.” The show in February 2020 will see over 90% of the brands from June 2019 opting to return, and as a result the event has been a sell-out since August with an extensive waiting list. Long-term exhibitors and strong ambassadors for INDX include Toby Tiger, Kissy Kissy, Kite, Dandelion Clothing, Mayoral and Blue Seven. February 2020 will host 40 new brands included in the growing boys-wear offer will be Lyle & Scott, U.S. Polo Assn., Threadboys and

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MiTCH which will join returning brands Jack & Jones and Hype. The footwear selection will be enhanced with the addition of Geox, Jex, Sass + Me and Start-Rite. Others new to INDX are girlswear brands Little A, Elle, NONO Wish + Wonder, Lily & Grace and Marc Ellis, babywear brand Lily & Mortimer, P&C Piecci, Sofija and Angel Dear. Returning after a successful debut includes Cambrass, Lister & Bruce, Lola + Blake, Middle Daughter, Billy Loves Audrey and Beatrice & Bee. Christening and special occasion brands is a very strong category within the show and continue to be well represented with all the brands returning every season including Caramelo Kids, Beau KiD, Sevva and Kidz Corner. With the growing interest from consumers looking for more ecofriendly fashion, INDX Kidswear brands are reacting to this and are moving towards providing ‘sustainable’ clothing. From sourcing fabric, to the packaging and materials, all of the steps along the way are being considered to

WHEN AND WHERE: Cranmore Park Conference & Event Centre, Solihull B90 4LF Sunday 9 February 9:00am – 6:00pm Monday 10 February 9:00am – 5:00pm www.indxshow.co.uk/kidswear T: 0121 683 1415 E: kidswear@indxshow.co.uk Buyers are required to preregister by following the simple online process: www.indxshow.co.uk/ kidswear/kidswear-registration ensure their businesses are offering more sustainable fashion. Some of the brands which have really focused on this are Turtledove London, OceanBluu and Kidsbury. The brand offer has always been a mix of UK and international labels and each event has seen the international buyer quota increase, too. As word of the unique buyer and business focused approach spreads, along with excellent air and rail transport links, the attendance from European buyers continues to be strong with the last events attracting buyers from even further including Israel, Brazil, Australia, South Africa, Nigeria, Doha and Abu Dhabi.

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06/01/2020 12:26

Kindi Kids PP Jan 2020.pdf 1 06/01/2020 10:23:46

CMY

Nominated for the Top Preschool brand by the American Toy Association

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PRESCHOOL LICENSING FOCUS

BRAND DESIGNS While 2019 saw anniversaries abound, plus an increased focus on retail activations and live events, 2020 will also add a number of new names into the licensed preschool mix, as well as a heightened awareness of the environment and sustainability. PPS catches up with some of the key players to find out more.

he licensed preschool category remains a buoyant and reliable one for retailers. From evergreens such as Thomas & Friends, Peppa Pig, Miffy, The Gruffalo and Winnie the Pooh, through to modern day classics like PAW Patrol, Bing and Hey Duggee, newcomers like Moon and Me and Pirata & Capitano, and not forgetting those which have arrived via digital means and are now spreading their wings – such as Masha and the Bear – the category is vast, vibrant and engaging. PAW Patrol continues its reign as the favourite property for preschoolers, constantly being kept fresh with new story themes and characters. In the toy category, PAW Patrol has been the number one preschool property in the US and UK since 2016 (NPD). Spin Master continually innovates the toy line with award-winning interactive vehicles and large-scale play-sets, supported by a host of licensees across categories as varied as apparel and publishing, all the way through to health and beauty and dairy products. Ready, Race, Rescue will also bring PAW Patrol back to cinemas this year before launching on DVD.

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In the Night Garden, meanwhile, is a mainstay of many preschoolers’ bedtime routines. 2019 saw WildBrain Spark launch the first brand new content in over a decade, with two new series on YouTube including toy-play and stop-motion videos.

Right: Elmer had its most successful year ever in 2019. Below: Magic Light hosted its first Gruffalo pop-up shop event in London’s Covent Garden as part of the 20th anniversary.

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Above: Golden Bear is on board to create a toy line for Love Monster.

The new content was backed up by activity in the live events space – with the stage show celebrating its tenth anniversary. In 2020 there will be a 27-venue tour taking place across the UK. “Live events and attractions are hugely important to long-term brand success as, when you’re a preschooler, seeing your favourite characters in real life is completely mesmerising and magical,” says Laura Brennan, brand manager at WildBrain Spark. Toy innovation also continued from master toy partner Golden Bear, while a successful DTR promotion with TJ Morris saw the brand reach even more fans. This year will see WildBrain Spark continue the focus on ITNG, as well as Teletubbies and newest brand Rev & Roll. 2019 was an amazing year for Peppa Pig, meanwhile, with a packed schedule of 15th anniversary celebrations, nationwide cinema release and a sell-out collection with Hunter all combining to create an 11% uplift in UK toy sales (YTD). eOne will be using 2020 to further build on this momentum, explains Katie Rollings, svp licensing UK at eOne Family & Brands. “We’ll be building on the terrific momentum generated by



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PRESCHOOL LICENSING FOCUS

Right: Bing continues to go from strength to strength. Below: The Peppa Pig stage show production will continue to tour this year. Below right: BBC Studios is developing robust new relationships with Bluey.

 Peppa Pig’s 15th anniversary with new

brand and retail marketing initiatives and product launches united under the theme of ‘Perfect Day’, alongside a stage show production that will continue to tour throughout the year,” she says. “There’s a slate of 26 brand new episodes airing from February 2020.” Meanwhile, series four of PJ Masks will begin with a 44-minute four-part special, while live events will be key for the brand. On top of this, Ricky Zoom is also poised to launch at retail this year. For Acamar Films, Bing continues to go from strength to strength. “With the announcement of our master toy partner Golden Bear at the beginning of the year, sales for this autumn/ winter have exceeded expectations – in the UK, Italy and the Netherlands in particular,” says Natalie Harvey, director of licensing and merchandising. “Bing has been a real hit with preschoolers in Italy with a comprehensive programme of over 35 licensees, many of whom have reported Bing to be a best seller in their portfolios. This has been built on strong linear and digital platforms and a fully engaged parental audience on social media platforms.”

Bing has also been officially confirmed as the World Book Day preschool title for 2020. For BBC Studios’ senior licensing manager, Julie Kekwick, increased competition and new challengers all bring opportunities, too. “Agility, relationships and partnership are key,” Julie says. “We are proud of our longstanding partnerships with Golden Bear and are developing robust new relationships too, like with our master toy partner for Bluey, Moose Toys. “Both of these examples are reaping rewards both in the UK and overseas. Investing in a critical mass of content

Left: Walker Books is marking 30 years of Maisy in 2020.

MAISY MARKS 30 YEARS With global book sales of over 38 million copies over 300 titles in a variety of formats, Maisy Mouse has been a favourite with preschoolers and their carers for three decades this year. Walker Books – and its sister companies, Candlewick Press in the US and Walker Books Australia – is planning a number of celebrations for the evergreen star of publishing, TV and licensing.

is no longer a bold step, but a must. I cannot wait to see all the skus in development hit the shelves both in the UK and globally for Hey Duggee, Mr Tumble Something Special and Bluey.” A mix of classic and new is the order of the day for Silvergate Media. Its licensing programme for the Peter Rabbit TV series has enjoyed ongoing success, with year-on-year growth in categories like apparel and homewares. The Octonauts brand is also continuing to charm audiences, in particular with its retail activations in China, an upcoming partnership with Sea Life and Merlin Entertainment, plus the launch of a fifth season coming up. Meanwhile, on the new side, stand by for Chico Bon Bon: Monkey with a Toolbelt which launches on Netflix in spring 2020. “The series delivers hilarious storytelling, strong STEM narratives and loveable characters that can inspire licensed products with educational benefits,” says Lisa Macdonald, svp CP and content sales at Silvergate Media. Boat Rocker Studios is one of the companies bringing some new names to screens and retail in 2020. Premiering on CBeebies in January, 

A new style guide has been created which translates into all key categories including tableware, apparel, plush, bags, calendars, cards, toys and stationery. Promotional events will also be part of the celebrations. Strong promotional opportunities are particularly expected in Asia, with the imminent arrival of the Year of the Rat in 2020 having boosted the region’s already strong interest in Maisy.

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PRESCHOOL LICENSING FOCUS 

THE 50 CLUB 2019 saw two mainstays of licensed preschool culture mark 50 years. Eric Carle’s evergreen brand The Very Hungry Caterpillar saw multiple new partnerships signed including with Bloom and Blossom for baby skincare, William Lamb for backpacks and Licensed to Charm for jewellery. The importance of live events to the brand was also underlined by the success of activity with The Eden Project, the RHS and Bluewater shopping centre. “The excitement and buzz around The Very Hungry Caterpillar is carrying the brand forward into 2020, where new partnerships with popular family visitor locations are to be announced, as well as the continuation of current partnerships such as the Bluewater nature trail,” says Louisa Skevington, licensing coordinator at Rocket Licensing. “New babywear ranges will be launching into Jo Jo Maman Bébé and Tu at Sainsbury’s for spring/summer 2020.” Meanwhile, a special commemorative episode was part of the 50th celebrations surrounding Clangers. Coolabi also put together experiential activations including being part of the Bluedot Festival’s Moon Landings anniversary events and a Clangers ‘rave’ at the Museum of London Docklands. The Tiny and Small Show also made its YouTube debut.

Below: The Bluewater nature trail for The Very Hungry Caterpillar will continue into 2020.

Love Monster is based on the books by Rachel Bright, with Golden Bear on board to create a toy line. Meanwhile, Mattel has signed up for 3D animation Kingdom Force (launching on Boomerang from spring) and Jazwares is on board as master toy for latest production, Dino Ranch. “The rapid pace of preschool means that navigating children’s changing viewing habits and responding accordingly is a definite challenge,” Kate Schlomann, evp brand management and contenting marketing at Boat Rocker Studios, tells PPS. “However,

Below: Numberblocks was awarded the Children’s BAFTA for Preschool Animated Series in 2019. Bottom left: New content for In the Night Garden has been backed up with live events. Bottom right: Rainbow’s 44 Cats airs on Nick Jr, POP TV and Netflix.

on a positive note, we are seeing a shift in appetite from retailer buyers to support brands with a digital-only presence at launch.” A key focus for Coolabi in 2020 will be on another publishing property Giraffes Can’t Dance. The title is one of the bestselling picture books of the last 20 years, selling over ten million copies worldwide and translated into 34 languages. Allison Watkins, director of consumer products and TV distribution at Coolabi, offers: “Following BLE, we have had a significant amount of interest from different potential partners and we are looking forward to continuing these exciting conversations and finalising our partners in 2020.” Metrostar and Andersen Press know all about keeping a book property visible and relevant in a competitive market. Elmer the Patchwork Elephant has just enjoyed its most successful year ever, in both book sales and consumer products, thanks to a comprehensive programme of activity around its 30th birthday. “It helped to raise awareness of Elmer among preschool families and retail buyers managing preschool books and consumer products categories,” says Claire Potter, md of Metrostar, which handles the licensing programme. “As a result we saw Elmer products in Uniqlo, Argos and Boots for the first time and he has made a very welcome return to John Lewis. “As 2020 starts, we’re welcoming even more new retailers to the programme such as Tesco and Matalan. There will also be new product launches for Elmer including from new licensees Ravensburger and Stickerscape.” Another brand which enjoyed a strong 2019 is Numberblocks, complete with a BAFTA win for Preschool Animated Series. Clare Piggott, director of licensing and merchandising at Larkshead Media, which handles the licensing for 

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CMY

@snoopyinfashion @snoopygrams @cplg_hq 06/01/2020 12:19

PRESCHOOL LICENSING FOCUS 

“PRESCHOOL IS VERY MUCH A FOCUS” With the Peanuts brand celebrating its 70th anniversary this year, there will be plenty of activity happening across a number of markets. “Preschool is very much a focus for the Peanuts brand going forward,” says Stacy Scimia, retail and category director at WildBrain CPLG (which handles the brand on behalf of Peanuts Worldwide in the UK). “The brand is fresh off a collaboration with Cribstar, but 2020 will also see the launch of fantastic new product ranges. Notable partner activations in the preschool category to look out for include Rainbow Designs, which will be launching a nursery plush range, Paul Dennicci which will continue to develop baby apparel and a collaboration with Etta Loves, focusing on baby sensory development within its everyday essentials range.” Charles M Schulz first introduced the world to the Peanuts characters in 1950, when the comic strip debuted in seven newspapers. As you might expect, a raft of activity will be taking place around the 70th, as Stacy explains. “There is a focus on experiences and events, allowing fans to immerse themselves in the world of Peanuts,” she says. “We will also be rolling out a number of co-branded collaborations, exclusive capsule collections and promotional partnerships.”

Top: PAW Patrol has been the number one preschool property in toys in the US and UK since 2016 (NPD). Above: Silvergate Media is due to launch a fifth season of Octonauts. Right: 2020 will see a focus on Giraffe’s Can’t Dance by Coolabi.

Numberblocks and Alphablocks, comments: “The show continues to build a huge fanbase with a staggering one million views on YouTube every day and is drawing an international audience across the globe. CBeebies is a fantastic supporter of Numberblocks and it continues to be a top-rated show for both the channel and on iPlayer.” Rainbow, too, is celebrating the initial success of 44 Cats on Nick Jr Too and Nick Jr, as well as POP TV and Netflix. The company’s svp of content and licensing, Cristiana Buzzelli, believes there is space in the market for a new brand. “The scenario of the brands that have been dominating the latest years is evolving, and 44 Cats has amazing brand values to fit in,” she explains. “It is gender-balanced in terms of audience and it is a character-driven series with four main protagonists. On top of that, it speaks directly to the kids’ heart: diversity, teamwork and collaboration are its main values combined with adventure, comedy and cuteness.” For Magic Light Pictures, 2019 was a milestone year which saw it celebrate the 20th anniversary of the Left: The collaboration with Cribstar is just one piece of activity planned for Peanuts this year. PROGRES SIVE P R E S C H O O L

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original publication of The Gruffalo. Activity will continue through 2020 and will include a partnership with Kew Gardens on branded trails over the Easter holidays, as well as new product launches. The company also has further plans for The Snail and the Whale, as well as Zog. “Magic Light Pictures has now adapted seven Julia Donaldson and Axel Scheffler titles, so a challenge we face is bringing all of the characters together at retail where shelf space is limited,” says Aidan Taylor-Gooby, licensing manager at Magic Light Pictures. “Our plush licensee Aurora have done a terrific job of this with the John Lewis’ Hot Spot space at the Oxford Street store. We aim to activate more of these multi-brand opportunities across retail in future.” Aidan gets the last word when asked what he’d most like to see happen in the licensed preschool market in 2020 – and his response is likely to be echoed by all brand owners, licensees and retailers. “There has been so much economic uncertainty over the last few years, we’d like to see a more stable trading environment and a confident retail environment,” he concludes.

03/01/2020 15:13

FOR LICENSING AND RETAIL OPPORTUNITIES CONTACT:

ViacomNickelodeonCP@Viacom.com

THE BEST LOVED

EVERY AGE. EVERY AISLE. EVERYWHERE VNCP_Toy_Magazine_DP_Ad.indd 1

03/01/2020 12:17

FOR LICENSING AND RETAIL OPPORTUNITIES CONTACT:

ViacomNickelodeonCP@Viacom.com

PRESCHOOL BRANDS

EVERY AGE. EVERY AISLE. EVERYWHERE Baby Shark: © SMARTSTUDY . Pinkfong® Baby SharkTM . © 2020 Viacom International Inc PAW Patrol: ©&TM Spin Master Ltd. All rights reserved. Blaze and the Monster Machines, Blues Clues, Butterbean’s Café, Sunny Day, Shimmer & Shine: ©2020 Viacom International Inc. All Rights Reserved.

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03/01/2020 12:18

40 YEARS OF SPOT

Happy 40 th Birthday Spot Loved by parents and children alike, 2020 marks the 40th anniversary of Eric Hill’s adventurous little puppy. With plenty of activity already lined up, PPE spoke to Penguin Ventures’ junior brand manager Sarah Hulands to find out what makes this much-loved character the perfect companion for preschoolers everywhere.

irst published in 1980, many of us will have grown up with Spot in one way or another – if we’re a little too old ourselves (ahem) then its likely we’ll have read a Where’s Spot? book to an enthralled child at one time or another. In fact, in the 40 years since Spot was first bought to life by illustrator Eric Hill he has been translated into over 60 languages including Dutch, Finnish, Italian and Korean. Publishing remains at the heart of the brand, with over 65 million books sold worldwide and Puffin Books (a children’s imprint of Penguin Random House) continuing to publish an extensive range of new Spot titles and formats every year. As one of the company’s key preschool brands (alongside Peter Rabbit and The Snowman), Penguin Ventures (also part of Penguin Random House) manages a successful Spot licensing programme which allows preschool children and their families to enjoy their favourite puppy in a number of different ways. “Spot’s licensing programme is growing all the time,” said Sarah, “New initiatives such as social media and influencer campaigns are becoming increasingly important as we have a growing global presence, with international publishers and

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Above: Iconic preschool puppy Spot will celebrating his 40th birthday in 2020. Below: Classic plush from Rainbow designs and a sweet apparel set from Dennicci.

licensing agents appointed in key territories around the world.” Penguin Ventures team will be celebrating 40 years of Spot throughout 2020 with a programme of activity which will engage consumers and carve out a clear space for Spot in the competitive preschool marketplace.

“Anniversaries are a great opportunity to incentivise licensees and help them celebrate Spot,” explained Sarah. “We are working with a number of high-calibre partners to support product launches by delivering marketing and PR activity that will span social media, press, influencer activity and family events.” Crucially, Penguin Ventures has grown its digital footprint for Spot by launching a dedicated Instagram channel. “We have also ramped up our marketing activity on Facebook,” said Sarah, “ensuring that community will be the first to find out about Spot’s anniversary plans. We will also be establishing a home for the existing Spot animation on YouTube.” World Book Day in March is set to be the first major focus of the consumer activity programme for 2020, with influencer activity driving initial engagement. The campaign will see clothing partner Dennicci

Bridging The Generation Gap “Any character with a 40 year history will have an immediate nostalgic appeal, but Spot still manages to be relevant to today’s generation of preschool children,” points out Sarah. “Although the way

families are accessing content has changed immeasurably, Spot’s core values of exploring, discovering and enjoying first experiences are as relevant to children today as they were 40 years ago.”

PROGRES SIV E P R E S C H O O L

06/01/2020 12:36

40 YEARS OF SPOT in supermarkets (launching in Tesco and expanding into Sainsburys) while Smiffys dress-up (0 – 5yrs) will be available online and in independent retailers only. The bookstore-based celebrations which will be taking place over the spring are scheduled to begin on Saturday 16 May and will include parties, literary festivals, instore readings, POS displays, consumer competitions, influencer engagement, etc. “We are also targeting the nursery space with various partner activations, including a partnership with Sport Relief in March,” revealed Sarah. “We wanted to get Spot in the heart of the cultural conversation and with the Tokyo Olympics coming up, we knew sport was going to be a key focus.” “Sport Relief is using Spot as the ambassador for its nursery fundraising campaign, which will put him front and centre in the minds of our target audience,” she continued. “We want to really engage with the children to create the right associations with Spot and occupy that nursery space in a much bigger way than we have done before.” Children’s activity company Fit for Sport will

Left: Strong lines and stylistic imagery ensure that Spot has an instantly recognisable look.

also be developing a programme to promote fitness within preschool and nursery settings, also starting in the spring. The simple, bold drawings, muted colour palette and clean backgrounds in Eric Hill’s illustrations have always been instantly recognisable and the iconic, stylised character appeals strongly to both parents and children. A refreshed creative

Above: Activity toy from Rainbow Designs and a printed babygro from Dennicci. Left: Spot will be taking centre stage on next year’s Sport Relief nursery packs.

Spot and Friends Puffin Books continues to be the home of Spot publishing and will be releasing a commemorative edition of Where’s Spot? next year as well as a range of new preschool publishing. Rainbow Designs has already launched new plush product and will be releasing wooden toys towards the end of 2020.

identity for 2020 remains true to the classic design values and runs through both the product style guide and the newly activated digital channels, ensuring the Spot character continues to feel contemporary and innovative while still maintaining his timeless picture book aesthetic. “This strong, impactful look means that Spot can be applied to different products very easily without losing his identity,” Sarah explained. “The illustrations translate perfectly in so many different ways, across everything from apparel to plush and stage to screen.” A small team which benefits from being able to react quickly to opportunities and changing trends, Penguin Ventures prides itself on being open-minded as to how Spot evolves as a brand. “Being innovative in our approach to licensing and partnerships has served us well,” concludes Sarah. “By working with some of the best licensees in the industry, we have been able to focus on Spot’s core values of interactive play, first experiences and friendship and in doing so, connect with children and parents in a meaningful way, offering them relevant and memorable content.” “Ultimately, the objectives for the year to come are to broaden Spot’s licensing programme and reach new audiences in a variety of different ways; making the most of Spot’s heritage and ensuring that he continues to remain relevant for generations to come.” For enquiries, please contact penguin.ventures@ penguinrandomhouse.co.uk

Dennicci will be rolling out infant apparel across key grocers in Q1 2020 while Smiffy’s will launch a range of dress-up costumes for baby and toddler in February in time for World Book Day. Award-winning licensees Play Press Toys and Boxine have signed for greetings cards and audio figurines, while Selladoor will be taking a stage version of Where’s Spot? around the UK this summer.

PROGRES SIVE P R E S C H O O L

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06/01/2020 12:36

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03/01/2020 17:18

SPRING FAIR 2020 SPRING FAIR SNAPS 2 – 6 February 2020, Birmingham NEC www.springfair.com

As the UK’s leading gift and retail trade show, Spring Fair is a significant show for much of the preschool market. PPS spoke to a selection of key exhibitors to find out more what’s in store for visitors to the 2020 show.

Spring Fair Focus

ith suppliers and retailers alike already making their preparations for the the essential sourcing event, this year will be easier to navigate than ever before, for buyers looking for the preschool products and insights that will drive sales and profits throughout 2020 and beyond. According to Yvette Marshall, play and tech sector head at Spring and Autumn Fair, a re-edited and revamped Play & Tech sector will mean that hall 5 now offers dedicated areas for exhibitors of nursery-age toys and giftable toys, allowing visitors to speak to potential suppliers about the most engaging and exciting toys for the year ahead. In addition to some of the most popular preschool names, such Below: Hallilit will be showcasing a range of beautifully designed preschool items from Taf Toys, such as this bunny stacker.

Above: The consumer’s love for the avocado is still going strong and Skip Hop’s Rock-a-Mole Guitar is bursting with colourful character and musical features.

as Smart Toys and Games, Berg Toys and TY UK, there are also plenty of new names to be excited about, such as Blade & Rose, Jiminy and Innov8 Academy. As a key date on the home and gift industry calendar, Spring Fair is an important show for many different reasons, as Skip Hop’s marketing manager Katey Sawyer explained. “It’s an extremely important show for us as it allows us to catch up with existing retailers and distributors, while also introducing new retailers, buyers and industry professionals to the Skip Hop brand,” she said. “It provides a great way for us to get our products in front of home and gift buyers. It is always fantastic to be able to showcase the Skip Hop brand to new retailers and hear

“Spring Fair is the largest show of its kind in the UK and provides a great opportunity to display our latest products to both existing and potential new customers. We’re expecting the iridescent trend to continue throughout 2020 for foil balloons and have some stunning new additions perfect for the preschool market, such as an iridescent pastel rainbow and iridescent cloud with streamers. We are delighted to be launching a colourful new Peppa Pig party range for 2020, which includes everything from tableware, decorations, favours and co-ordinating balloons and complements our existing Peppa Pig foil balloons, costumes and accessories. We also have some fun new generic partyware ranges such as Dino-Mite party an d On the Road.” Charlotte Terry, marketing executive, Amscan

Above: This gorgeous iridescent cloud balloon with rainbow streamers is new from Amscan.



SPRING FAIR SNAPS

“Spring Fair is the ideal place to showcase our products to a different audience, we have lots of items which can fit in the gift sector as well as preschool and nursery toys. Our Halilit music range has been completely repackaged and we are excited to show that to our customers. We also have great sensory preschool items to aid development from Edushape and some beautifully designed lines from Taf Toys, including

the Hunny Bunny Stacker which we think will be a real winner, as will the award-winning Koala range and a lovely My Feelings Crinkle Toy. All of our ranges are aimed at nursery and preschool and in this sector we are seeing consumers making more considered purchases as they look for gifts which offer developmental value as well as value for money.” Judith Stark, managing director, Hallilit

PROGRES SIVE P R E S C H O O L

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SPRING FAIR 2020 Left: New neoprene lunch bags from Bibetta will add a splash of colour. Below: Unicorns continue to be in the best-seller list for Usborne Books.

buyers are able to see in one trip. Publisher Usborne Books will be returning to the show as it offers the company a ‘brilliant platform’ to show its product to a broad spectrum of customers, from sole traders to multi-channel retailers.

A number of new and recently published titles in Usborne’s bestselling That’s not my… series will be available to see at the show, with Dinosaur, Sloth and Kangaroo joining the hugely successful awardwinning series, which has sold over 20 million copies worldwide. Other new titles launching at the show include Don’t Tickle the Hippo! – the first in new series of board books

SPRING FAIR SNAPS “Spring Fair is the major exhibition in the UK for all types of retailers to attend and so is a great opportunity to showcase our innovative products to a mix of different buyers, including those from boutiques, gift shops, garden centres and small to large retail chains. We hope to extend Bibetta’s reach to a wider mix of retail sectors including major retailers and independents in both the nursery, independent and general retailers to ultimately reach a wider customer demographic as our product range expands and diversifies. We will be showcasing two exciting new ranges of our neoprene lunchbags, our lovely new Unicorn character designs for our Ultrabibs and our totally new Wipeezee weaning bib range which is made from our amazing and exclusive new wipeclean fabric.” Fiona Brown, director, Bibetta

the invaluable feedback from our

new and existing retailers.” Skip Hop’s wide-ranging product portfolio – which includes products for use at home or on-the-go – are super-stylish and functional, with additional innovations that are easy-to-use and will help save time. “At Skip Hop, we’re all about putting the ‘extra’ in ‘extraordinary’ and we never stop dreaming up imaginative ways to combine form, function and design parents love,” Katey continued. “We’ve got lots of exciting, innovative product launches planned for 2020, including new ZOO characters as well as our exciting new range of ‘must-have’ products in the weaning category.” The beauty of Spring Fair is the variety of exhibitors which

41_43_Spring Fair.indd 43

“We really value the gift, toy and heritage markets and Spring Fair offers great access to all of these away from our core business, the traditional book trade,” explained sales manager Boyd Denton. “We also use events such as Spring Fair to help look for emerging trends. The unicorn trend is a few years old now but continues to be very strong. Titles such as That’s not my unicorn… continue to dominate in our bestseller reports across all retail channels. We have noted an increased interest in sloths, dragons and jungles recently as well!”

that feature both touch and feel panels and realistic animal sounds. “As with all shows we hope to forge real relationships with retailers,” continued Boyd. “It’s not just about dumping stock and hoping for the best: we love to work with our retail partners, tailoring our offering to help grow book sales. We offer competitive discounts, marketing support and sale or return facilities to help achieve our and their goals.”

Right: A brand new preschool range of wooden toys from Tobar can be seen at the show.

SPRING FAIR SNAPS “Tobar is a one-stop-shop for toys, offering everything from pocket money to high-end tech and remote control, so we come to Spring Fair to highlight this to a wide range of different sector buyers. We expect 2020 to be a big year for preschool from Tobar. We are launching a brand new wooden range, competitively priced and beautifully designed. Everyone who has seen it so far has loved it. It is contemporary but at the same time has a nostalgic quality so we are looking forward to seeing the reaction. We also have some great additions to our award-winning interactive plush range of Animigos – including some limited editions which we feel will be popular with gift buyers.” David Mordecai, ceo, Tobar PROGRES SIVE P R E S C H O O L

03/01/2020 16:41

The award-winning children’s audio system Toniebox 3

Red Toniebox Starter Set RRP £69.95 includes Toniebox, Creative-Tonie and charging station

Creative-Tonie Conductor RRP £11.99

Hully Boo Spook’n Spell Treasure hunt in the Museum, The Magic Championships RRP £14.99

Princess Lillifee RRP £14.99

Favourite Classics – Robinson Crusoe RRP £14.99

44_PPS_January February 2020.indd 1

1. Set up the Wi-Fi just once …

3. Sit back and enjoy listening.

4. Heard enough? Just take your Tonie off.

2. Put the Tonie on top …

5. Ready for more? Simply put it back on.

06/01/2020 12:57

SPRING FAIR 2020

WHAT’S NEW New products featuring at Spring Fair 2020 BOXINE Tonies from Boxine was launched in 2016 by two fathers who wanted to create an audio system that placed fun and play at the heart of the experience of listening to stories and music. Since then the enchanting collection of licensed Tonies and eye-catching Tonieboxes have replaced the need for CDs and cassettes in children’s bedrooms across Europe, with over one million Tonieboxes sold since its launch. Tel: 0203 6083056 www.tonies.com Stand 5L32

ORANGE TREE TOYS

MUSLINZ

Orange Tree Toys is launching its new Farm Animal and Sea Life concepts early in 2020, featuring a collection of new, fun characters in typical bright colours and designs. Consisting of traditional lines such as skittles, push and pull along toys and alphabet puzzles, plus a host of brand new products. Tel: 01242 244500 www.orangetreetoys.com Stand 5H44

Baby accessories specialist MuslinZ has launched a gender neutral gifting clothing range. The new MuslinZ baby sleepsuit and accompanying beanie hat feature its popular woodland print as the brand expands its range into the baby clothes market. Set on a clean, white background, the stylish print has subtle, grey woodland themed motifs including an acorn, a rabbit and a hedgehog. Tel: 01295 810008 www.muslinz.com Stand 5H63

POSH PAWS Bailey Bear from Posh Paws is a premium teddy bear from its brand new Chic & Love collection. Bailey Bear has been made from the highest quality materials and presented in a hand finished gift box. Adorned with Swarovski Crystals, it offers a unique gift giving opportunity for those wishing to spread a special message. Complete with an exclusive Swarovski hologram, lucky recipients are able to register its authenticity online. Tel: 01268 567317 www.poshpawsinternational.co.uk Stand 5F24

RAINBOW DESIGNS One of Rainbow Designs’ major launches this year will be a new preschool toy range for the highly-anticipated new Paddington TV series ‘The Adventures of Paddington.’ The toy range is designed for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. The series is aimed at preschoolers and will air on Nickelodeon in the spring. The Adventures of Paddington toy range will launch in autumn 2020. Tel: 01329 227300 www.rainbowdesigns.co.uk Stand 5H10-J11

PROGRES SIV E P R E S C H O O L

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06/01/2020 10:40

PROGRESSIVE PRESCHOOL ADVERT JAN 2020:Layout 1 03/01/2020 15:41 Page 1

SEEKERS is an award winning magnetic scavenger hunt game that encourages children to search for various objects in their environment. It is a great way to get children away from screens, out and about and looking at their surroundings. Additional magnet sets are available for other adventures. The items are packed in a fuss-free way, with no single use plastic. The boxes are fully recyclable, biodegradable and printed on FSC board.

“Sarah and Julia have really done their homework on Seekers and it shows - not many products achieve a 14/15 score in the Good Toy Guide evaluation. We’re looking forward to continuing to support their development and watch them grow with a fantastic product that provides great play value.” Dr Amanda Gummer Founder and CEO of Fundamentally Children

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03/01/2020 17:26

SPRING FAIR 2020

WHAT’S NEW New products featuring at Spring Fair 2020 HIPPYCHICK Brand new from Nattou, the signature super soft comforter now comes in a much larger blanket form. The 50 x 50cm comforter comes with the classic Nattou Lapidou character hugging the corner and even comes with two ties underneath for attaching baby’s dummy so it doesn’t get lost. The snuggly blanket will be soft against little one’s skin, can be used from birth and will be cherished for years to come. Tel: 01278 434440 www.hippychick.com Stand 5F60

HALILIT

SEEKERS GAMES

Halilit is proud to distribute Taf Toys and for 2020 it will introduce the Taf Hunny Bunny Stacker. This stylish take on stacking rings includes handles for easy grip, flat profile sides for rolling and added bead features, not to mention the bunny on top who will quickly become baby’s favourite friend. With a cleverly designed base to reduce the risk of tumbling over, the Hunny Bunny Stacker makes a great gift. Tel: 01254 872454 www.halilit.co.uk Stand 5M33

Seekers is a magnetic scavenger hunt game. The starter kit comprises a magnetic master board and a set of outdoor magnets as a starting point and then there are also several ‘add-on’ magnet sets for scavenger hunts in a variety of places including a car journey, park, seaside and supermarket. A Ben & Holly’s Little Kingdom licensed version is also now available. Tel: 01257 450207 www.seekersgames.co.uk Stand 5K62

BIBETTA Multi award-winning Bibetta will be showcasing its Wipeezee range at the show. The collection of easily wiped-clean bibs and mats will be available in a new, fun, contemporary fruit pattern. With three different bib designs, including a new XL coverall and a large floor mat, the new range offers weaning and feeding solutions to parents for every stage and age. Tel: 01223 840236 www.bibetta.com Stand 5G69

TOBAR Tobar has lots of great new items aimed at the gift market including the award winning Animigos animated plush range. This range now covers all sorts of domestic animals and recently added the World of Nature range. These animated toys add an extra dimension to plush and this year it’s adding a limited edition Magical Rainbow Bunny. Other additions include a mischevious moggy, a sheepdog and a giraffe. Tel: 01603 397105 www.tobar.co.uk Stand 5G20-H21

PROGRES SIV E P R E S C H O O L

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06/01/2020 10:40

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06/01/2020 13:04

TALKING TO: FUNDAMENTALLY CHILDREN Left: The 3Foot People Festival is one of the company’s growing portfolio of experiential marketing opportunities.

’

Dr Gummer s

GOOD PLAY GUIDE TURNS FIVE

As the company celebrates its fifth birthday, we give you an insight into the past, present and future.

e all know Dr Gummer and the team at Fundamentally Children are experts with a passion for play and supporting children’s companies. But how did Amanda become the UK’s go-to expert on play, parenting and child development? With her heart set on a marine biology degree, Amanda wasn’t planning the career she found success in. But she got a place through clearing for a psychology degree and later to do her PhD in neuropsychology. Amanda’s parents fostered children, who helped show her how powerful play could be. She remembers: “They would often be nervous, but as soon as we started to play, it got everyone onto a level field and they would grow in confidence.” Amanda went on to experience settings which strengthened her belief that play is fundamental for development, including a stint at a women’s refuge – where she developed a play scheme – and teaching children with additional needs while living abroad.

AND SO IT BEGINS

Amanda’s father sold toys, so she’d been a toy tester from a young age, but the big turning point was when Flair approached her to do some research on a console doing well in Japan. She says: “Because I’d put the child development angle into the research, they really valued it, which led to more work. Ultimately that’s how FUNdamentals, the research consultancy, came about in 2003.”

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THE GOOD TOY GUIDE LAUNCHES

Amanda was often asked by parents what the best toys to buy were. Simultaneously, clients were looking for quicker, cheaper research. She explains: “Those things together prompted me to set up a present finding site, which was a precursor to the Good Toy Guide, called My Two Front Teeth.” When Play Matters, which owned the old Good Toy Guide – an awards scheme run by the National Association of Toy and Leisure Libraries – went into administration, Amanda recognized the value of the brand and redeveloped it to become the online resource we know now, launching in 2012.

DR GUMMER’S GOOD PLAY GUIDE LAUNCHES

In 2014 the Good App Guide began. Amanda explains: “We decided it was time to put FUNdamentals and the Good Toy and App Guides together and Fundamentally Children was launched.”

The company grew exponentially, moving from Amanda’s spare room to a converted garage and then to its current offices. Fundamentally Children has become the UK’s leading source of expertise on child development, play and parenting. But it’s now time for one final rebrand. As Dr Gummer’s Good Play Guide the company is simplifying the message and focusing more on Amanda and her mission to make the world a more playful place. “After an amazingly successful year, our sights are set on the US and so we’re taking this opportunity to rebrand,” says Amanda. Through the company’s independent expert advice, it still has the same three pillars: T Child development expertise, guiding companies to understand children and play through research, training and consultancy. T Quality assurance via independent reviews of children’s products and services, producing the ‘Good Guides’ for parents ad educators. T Brand support and experiential marketing to communicate developmental benefits of products and services to their target audience.

THE FUTURE OF DR GUMMER’S GOOD PLAY GUIDE

The firm’s media profile is rocketing. Clients see the benefit of experiential marketing and the research and consultancy services are being embraced by retail and brands, including McDonalds, Children In Need, PepsiCo and more. Longer term, Amanda outlines the plans: “The plan is to become more international. It is all part of my mission to make the world a more playful place, helping people realise play is a great antidote to much of the negativity in the world.”

Left: Amanda was recently invited to speak at a Children in Need event as part of the work carried out for the charity in 2019. Below: Having celebrated its fifth birthday at the end of 2019, one final rebrand sees Fundamentally Children become Dr Gummer’s Good Play Guide.

PROGRES SI V E P R E S C H O O L

03/01/2020 16:42

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02/01/2020 16:46

TOY FAIR 2020

SHOW BUSINESS

or many exhibitors, Toy Fair – held once again at London’s Olympia – will be the first chance of 2020 to showcase their new ranges, catch up with peers and generally kick-start the New Year. For VTech Electronics, it marks the chance to highlight the 100+ products it will be launching for 2020, as sales director Graham Canning explains: “The show is about showcasing all of our ranges, across both VTech and LeapFrog. There will be entertainment support, a range extension of a current, well known and loved brand in the preschool space and some exciting new technology innovation.” The show represents a great opportunity, says Graham, to show visitors what the company has planned for the year ahead and to maximise exposure to its new ranges to all its customers. This is a view shared by Katy Fletcher, head of marketing and product development at Ravensburger. The company is launching over 200 new

Above: Little Concepts is returning to Toy Fair for the first time since 2017.

lines in 2020, with Katy saying: “Toy Fair is our perfect opportunity to show them all in one place and meet retailers big and small face to face.” Within its Ravensburger range, visitors should watch out for new additions to the preschool licensed portfolio. “Evergreen success stories like Peppa Pig welcome new items such as the fantastic Under Water Adventure 35-piece puzzle, and we’re excited to be introducing new ranges from Elmer, Hey Duggee and the Adventures of Paddington among many others,” comments Katy. “In addition, we’ll be showing some incredible new items from BRIO that will introduce a completely new dimension to railway play. Toy Fair will be the first time we’re revealing these so it’s a must-see.” Katy continues: “Sustainability will be a major talking point and certainly something that is on our agenda as a company. Areas of traditional play too are performing very well. We’re seeing

Below: VTech Electronics will be launching 100+ products for 2020.

It’s January and the start of the new toy industry event calendar. The first stop for many is London’s Olympia for Toy Fair – which this year runs from Tuesday 21 January to Thursday 23 January, 2020. PPS caught up with a number of the exhibitors to see how their preparations are going and get the lowdown on some exciting new product launches in the preschool space. EVEN KEEL Keel Toys will be showcasing its sustainability credentials with new launch, keeleco. A 100% recycled range, it features endangered animals from the four corners of the world including a turtle, sloth, tiger, snow leopard, panda, blue whale, great apes and polar bear to name a few. For eco-awareness, the range will be clearly labelled with the sustainable message and offered with a variety of retail solutions. The new range is a continuation of Keel Toys’ new sustainability initiative which began back in November, with factory shipments of all its items now carrying a new Keel Toy icon formed from FSC cardboard, saving plastic on the millions of toys it sells each year. The company has also phased in the 100% use of recycled polyester stuffing in all its toys. Keel Toys’ UK sales director, Steve Cox, told PPS that sustainability is set to be a key trend through 2020 and one which Toy Fair is evolving to encompass.

Left: Keel Toys is debuting its keeleco 100% recycled range at the show.

 PROGRES SIVE P R E S C H O O L

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03/01/2020 16:43

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Gund.com 20/12/2019 15:19

TOY FAIR 2020 

double-digit growth in puzzles and we expect that success to continue into 2020.” For Bigjigs’ director, Liz Ireland, planning what to show at Toy Fair is one of the hardest parts of the company’s preparations. “We’d love to show everything we have to offer but space is limited!” she says. “This coming year we’ll be bringing all of our new products, plus all trusted best sellers from each category. We’ve had a refresh on our plush baby range and added lots of lines to our award-winning pretend play range. The Bigjigs gift category has a number of new and interesting additions. Brands owned by Bigjigs including Tidlo, Didicar and Zoobookoo all have new additions to be released at Toy Fair. “Ranges sold by us on an exclusive distribution basis including Green Toys, Rubbabu, Lottie, and Gowi will all be shown along with CollectA, our newest range.” Most of Bigjigs’ 2020 introductions fit into the preschool space. Liz continues: “We choose to launch all new products at Toy Fair, it’s our industry showcase and new product takes centre stage on the stand. A feature in 2020 will be the introduction of the Bigjigs FSC range of wooden product.” Meanwhile, Little Concepts is returning to Toy Fair for the first time since 2017 and will be showcasing products from all five of its brands – PlanToys, MOLUK, Makii, Makedo and Scribble Down. Over 50 new products will launch in early 2020 across all brands, says Phil Nelson, the company’s co-founder. PlanToys alone has over 25 new lines launching, with stand out products including a new Detective role-play set to join the popular Doctors and Dentists sets. “2019 saw continued growth for the company and we now work with national retailers such as Fenwick,

Above: Posh Paws will be showcasing the Ragtales collection on its stand. Above right: Sylvanian Families is celebrating its 35th anniversary in 2020. Right: TOMY will be showcasing products from its master toy range for Ricky Zoom.

National Trust, Liverpool FC and many amazing independent retailers,” says Phil. “We see Toy Fair as a great launch-pad to continue this success in 2020 and reach potential new retailers that might not have had a chance to meet us and see what we offer. As a small business we find that the trade fairs are the best way to meet new retailers and also use it as a touch-point for our existing client base. It’s also a great networking opportunity to meet like-minded brands and companies and share our experiences and learn from others.” For Posh Paws, Sunny Bunnies is one to watch in the preschool space for 2020. The introduction of British-designed Ragtales also means that retailers will be able to see a full line-up of traditional soft toys, rag dolls and baby plush on the company’s stand. “Toy Fair is an eclectic show for us,” says Lauren Shipman, group brand and marketing director at Posh Paws. “You see toy retailers, gift and nursery buyers and as our collections span

Left: Ravensburger’s Peppa Pig range will be bolstered with a new 35-piece puzzle.

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all three sectors, it makes it essential for us to be there.” A stalwart of Toy Fair, TOMY will be bringing key brands Lamaze, Aquadoodle, Britains, Toomies and Drumond Park Games to Olympia. Just one of the new launches will be TOMY’s master toy line for eOne’s Ricky Zoom, which will hit retail in selected markets in spring 2020 and July 2020 across the UK. Products will include Ricky Zoom Speed and Stunt play-set and Lights and Sound Ricky. Nicola Jenkins, head of global brands at TOMY, tells PPS: “The extensive exhibitor profile [of Toy Fair] means that there’s constantly opportunities to see what our competitors have in store for the year ahead. This allows us to have an even better understanding of industry standards across new technology and innovations. “It encourages us to continue with our creative designs for our toys and games and challenges us to continuously excel.” New additions from Fiesta Crafts will include a marble maze toy – Maze Kraze – as well as hand puppets with moving mouths for imaginative play, Chalkboard books and new Pop Ups, plush friends which grow and shrink at will. “Toy Fair is the best place to meet buyers and do business,” says Rob Trup, marketing manager at Fiesta Crafts. “We get honest feedback from buying professionals which helps us improve our designs and marketing throughout the year. That is really invaluable for us. Also, seeing how the market is developing among all exhibitors gives very useful pointers.” 

03/01/2020 16:44

Play Different….. with Janod

Play Different….. with Janod Play Different….. with Janod 32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com Jura Toys.indd 1

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TOY FAIR 2020



Within the preschool construction space, magnetic construction brand SmartMax will welcome new lines as part of Smart Toys and Games’ bestselling My First collection. The company will also be expanding its Once Upon a Time fairytale collection with the launch of Jack & the Beanstalk. “This will be our sixth year exhibiting at Toy Fair and each year it becomes an even more important fixture in our strategic planning, providing the perfect kick-start to the year,” says Karen Clarke, the company’s brand director. “Toy Fair presents the perfect opportunity for educational toy retailers to come and see all our new lines in one space. It’s also a brilliant opportunity for us to gain the vital feedback we need to understand what’s going to be a success on the market.”

Left: Bigjigs believes Toy Fair displays may well reflect the growing sustainability trend. Above: Toy Fair is the best place to meet buyers and do business for Fiesta Crafts.

Finally, when it comes to big name anniversaries, 2020 will be a showstopping year for Sylvanian Families as it marks its 35th birthday. Some special anniversary lines will be showcased by EPOCH making toys at Toy Fair, as well as the new Family Adventure range. Susie Howes, interim marketing manager, comments: “EPOCH making toys’ stand has been designed to encompass the new theme, immersing visitors in the toy brand’s distinctive imaginary world, with a largerthan-life feel, photo opportunities and the chance to meet the familiar Freya Chocolate Rabbit mascot.” Arts and crafts brand Aquabeads will also be at the show, introducing

a new star-shaped bead design which has 18 points and gives an innovative ‘fluffy’ texture to creations. Susie concludes: “People often think of [Toy Fair] as just a sales show, but it is much more than that. We get to meet up with buyers, licensors, agencies and different suppliers involved in every aspect of our business. It’s also an opportunity to introduce the brand to press and influencers, so it truly is a one-stop shop for EPOCH.”

Right: Smart Toys and Games is back at Toy Fair for the sixth year with a number of new launches.

2020 TOY TRENDS

Growth in traditional play, retro toys (with a number of big names celebrating key anniversaries during the year) and the continued influence of licensing on the sector have all been named as trends to watch in 2020. However, the biggest will undoubtedly be sustainability and how the toy industry can become more environmentally friendly. “Given the surge in awareness of environmental issues, parents influenced by their kids - will move away from highly disposable toys and seek those with less plastic, less packaging and providing more play

value,” says Fiesta Crafts’ Rob. “For us, our trend will definitely be our crafts as parents are always looking for something to entice kids away from the screens and develop their essential physical and creative skills.” Bigjigs’ Liz adds: “The Blue Planet programme has had an impact on everyone and raised awareness to our indiscriminate use of plastic in both manufacturing and packaging. With the advent of the plastics tax, we are expecting to see more sustainable materials used in toy production. “Bigjigs uses a very small quantity of plastic components in manufacturing and packaging and we are continually

looking at reducing even this small quantity. We expect others in the industry are working hard in this area, too and displays within the exhibition may well reflect this.” Posh Paws’ Lauren concurs that the consumer is very focused on the environment and that it’s time to start making changes: “Posh Paws has made the first in-roads into this with its BBC Earth range, with recycled packaging and stuffing made from 100% recycled post-consumer waste PET plastic (plastic bottles). This is something that you will see being introduced across many of our ranges in coming seasons.”

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Once upon a time...

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.Kaloo.com Jura Toys.indd 1

06/01/2020 15:14

TOY FAIR 2020

WHAT’S NEW New products featuring at Toy Fair 2020 SKIP HOP Skip Hop welcomes the Explore & More Sort & Spin Yeti, an interactive pal to teach, play and keep little ones engaged for hours of educational fun. Toddlers can learn shapes and colours in three stages with this fun-filled friend. The interactive Yeti talks and spins, then as baby learns and develops, it switches to a shape sorter and game mode, with rewarding lights, music, phrases and giggles. Suitable from nine months up until the age of three years. Tel: 01582 434250 www.skiphop.co.uk Stand F66

EPOCH MAKING TOYS

LE TOY VAN

EPOCH Making Toys will be at London Toy Fair showcasing its flagship collectible brand Sylvanian Families, which is celebrating its 35th anniversary in 2020. Five new ‘Family Adventure’ products will be launching throughout 2020, including the Baby Ropeway Park and Baby Hedgehog Hideout. Each set includes a baby Sylvanian character, providing a complete mini playset to introduce the brand to younger children. Tel: 0843 5574062 www.sylvanianfamilies.co.uk Stand B130

London Toy Fair is an opportunity for Le Toy Van to showcase its new bespoke wooden toys as well as revamped existing products. New products launching at the show include The Royal Express, an exciting 180 piece wooden train featuring an array of extensive accessories and the Showtime Puppet Theatre which is finished off with windows, a stage door and a live and interval sign. Tel: 0208 9792036 www.letoyvan.com Stand E10

TRENDS UK Trends UK is expanding its highly popular ELA range with marketleading preschool licences. Launching in early spring the new Hey Duggee Flip & Learn Phone and Smart Tablet will allow young learners to develop skills with the lovable Duggee and The Squirrels. For autumn its Paw Patrol ELAs will launch with a Paw Patrol Smart Phone, Ryder’s Alphabet Pad and Count with Marshall, featuring the fearless pups on daring rescue missions. Tel: 01295 768078 www.trendsuk.co.uk Stand H42

JURATOYS Each year Juratoys designs and develops over 200 new products across its Janod and Kaloo brands. It will be showcasing many of these new lines for 2020 during Toy Fair including a brand new collection of Janod bath toys. This collection consists of 20 products, with the stand out products within the bath collection being the Bath Explorers Map and the five Activity Buckets. Tel: 0208 8782133 www.janod.com Stand B121

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See us at London Toy Fair 2020 Stand F120

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TOY FAIR 2020

WHATâ&#x20AC;&#x2122;S NEW New products featuring at Toy Fair 2020 CHARACTER OPTIONS Character Options will bring home the learning fun of the YouTube sensation and multiple channels that make up Chu Chu TV at Toy Fair this year with the Peek & Play Surprise Eggs toy collection. They come in a colourful outer layer that kids can peel off to find a smiling egg inside. Turn the egg over to discover a letter that hints at which animal could be within, then crack open the egg to reveal the animal figurine. Single packs will be perfect for that instant treat, while larger sets will make a great gift purchase. Tel: 0161 6339800 www.charcter-online.com Stand E119

ORCHARD TOYS

LITTLECONCEPTS

Orchard Toys is adding seven fantastic new products to its award-winning range at Toy Fair for 2020, including First Sounds Lotto, a sound game for children from the age of two years old. Designed to encourage sound recognition and observation skills, players match sounds to pictures in this colourful lotto game. Players can choose whether to make the sounds themselves or to use the free Orchard Toys app to generate the sounds. First Sounds Lotto also includes a colourful six piece colourful puzzle to encourage discussion with young children. Tel: 01953 859359 www.orchardtoys.com Stand B12

Toy and gift distributor littleCONCEPTS now represents five brands in the UK and EIRE â&#x20AC;&#x201C; PlanToys, MOLUK, Makii, Makedo and Scribble Down. PlanToys has over 25 new lines launching, with stand-out products including a new role-play set. The Detective Set has everything little detectives needs: an eyeglass, walkie-talkie, camera, a red lens, a periscope and a bag. Children love to explore the world around them and the Detective Set is the perfect accessory. Tel: 0117 2302112 www.littleconcepts.co.uk Stand G65

BRAINSTORM TOYS The new Light-Up & Glow Astronaut from Brainstorm Toys is a cute nightlight that can be hung on a door, or placed on a bedside table. The astronaut stands at 150mm tall with realistic styling. With a 60 minute autoshut off, the astronaut also glows in the dark once the light goes off leaving a comforting glow. Tel: 01200 445113 www.brainstormltd.co.uk Stand E79

TOYNAMICS Distributed by Toynamics, Hape is one of the largest wooden and bamboo toy brands in the world. At Toy Fair it will be showcasing among other things, its toy railway which has a large choice of sets and engines to build and play with, including the remote-controlled engine which is operated with the free app. The Hape toys collection also includes food and a kitchen, a doll house and furniture, nature fun, sand toys and role play. Tel: 0116 4785230 www.marbel.co.uk Stand B50

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06/01/2020 12:44

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TOY FAIR 2020

WHAT’S NEW New products featuring at Toy Fair 2020 HALILIT Halilit Music introduces a fantastic new packaging design in time for Toy Fair. The striking new look showcases these premium musical products perfectly. Demand for children’s musical instruments is consistently high and Halilit’s blend of innovative design and musical quality make this global brand the go-to choice for parents, preschools, nurseries and specialist toddler music groups. Tel: 01254 872454 www.halilit.co.uk Stand E90

CASDON

ROMA

Casdon will showcase a world of imagination and role-play at Toy Fair, with continuing classic lines, plus favourite licenses added to its extensive portfolio of excellent role play toys for children. For springtime, children can help mum and dad have that garden looking ship shape with the Flymo Lawn Mower; another exciting replica from Casdon Toys. The Flymo features a foldable handle for easy storage and a mechanical click when the mower is on the move. It also features the iconic orange base. Tel: 01253 608428 www.casdon.com Stand E30

The Polly single dolls pram was designed by Amy Childs with Roma Prams to suit little girls for all ages. It’s suitable from three years old and has a fully adjustable height ranging from 55 – 78 cm. With 2-in1 fabrics, the Polly carry cot converts into a seat unit with simple poppers. The seat unit has a three point harness for dolls of all sizes. The Polly is available in a sparkly mermaid fabric and also comes as a twin version, all with a stunning chrome finish on the chassis. Tel: 01305 853080 www.romaprams.co.uk Stand E98

FLAIR Showcasing at Toy Fair and launching in the spring, the new PJ Masks Night Time Micros range perfectly captures the DNA of the brand with Hero vs Villain play and offers complete all-in-one package play at a great price. There are twelve micro figures to collect, each coming in a surprise blind bag, standing 1.5” tall and compatible with four new micro playsets. Tel: 0208 6430320 www.flairgp.co.uk Stand E39

LITTLE BRIAN The Little Brian Paint Sticks Paint-A-Puzzle which is available from Wind Designs is a new way to get creative with the award-winning Paint Sticks. Featuring different themes, each Paint-a-puzzle set comes with twelve giant sturdy floor puzzle pieces and six Paint Sticks. Perfect for little hands, they are easy to assemble and good fun to colour in in vibrant colours. Tel: 01353 724140 www.wind-designs.com Stand H52

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06/01/2020 13:16

Join us for

Golden Bearâ&#x20AC;&#x2122;s FESTIVAL OF

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TOY FAIR 2020

WHAT’S NEW New products featuring at Toy Fair 2020 SPIN MASTER Spin Master will be showcasing a new range of toys themed on the new Paw Patrol film ‘Ready Race Rescue’, including a new team vehicle which sees the PAW Patrol ready to race and rescue with their Mobile Pit Stop Team Vehicle. This new vehicle is equipped with everything that the pups need to race to the rescue, without stopping. Visitors to Toy Fair should also look out for visits by the PAW Patrol Pups on the first day of the show. Tel: 01628 535000 www.spinmaster.com Stand E149

GUND GUND’s Clappy the monkey joins its interactive plush range along with Flappy the elephant and Flora the bunny. Clappy is an enthusiastic monkey with two different play modes. Press his left foot to play an interactive clapping game, and the right to hear the song ‘If you’re happy and you know it’. Clappy will be supported with TV and digital activity at key selling points across the year. Tel: 01628 535000 www.gund.co.uk Stand E149

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06/01/2020 13:10

TOY FAIR 2020

The Toy Fair 2020 Exhibitor List Exhibiting Name

Stand Number

8th Wonder F110 A.B.Gee of Ripley B40 Aardvark Swift Recruitment GH10 Alley Cat Games 162 Alpha Group UK B90 Andiamo! Language Services 126 Ann Williams Group GH20 Arcade1Up 430 Asmodee UK E109 Aurora World D35 Bachmann Europe 147 Bandai UK 600 Basic Fun K’NEX 510 Bassett-Lowke B53 BB Designs GH50 Bburago International 420 Big Potato Games H46 Big Tree Toys UK G125 Bigjigs Toys H39 Bird B99 Bladez Toyz 123 Bliss Distribution F100 Bontempi 156 Brainstorm E79 BTHA Exhibiting Members’ Lounge 205 Build & Grow Co GH71 Bureau Veritas CPS GH36 Button and Squirt GH3 The Brexit Game B95 Canal Toys F90 Cartamundi UK H1 CASDON E30 Character Options E119 Cheatwell Games E20 CLEMENTONI 140 Click Distribution UK 120 Cloud b 122 COBI B22 Coiledspring Games E35 Content Creation Zone 300 CRYSTAL ART 144 The Carat Shop GH78 Depesche UK H50 DIRECT WORLDWIDE B100 DKL - Beysal E66 Dolu Toy Factory G101 DYNIT SRL GH30 EasyRead Time Teacher GH5 EDUK8 Worldwide F1 Epoch Making Toys B130 Eurofins GH23 The Elf on The Shelf 155

Exhibiting Name

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Stand Number

Fiesta Crafts D2 Flair Leisure Products E39 FOCO UK GH13 Funko E130 Funrise International G90 Games Workshop D109 Geomagworld 501 getretro.co.uk GH62 Gibsons E40 Golden Bear E69 Gosh Designs (part of the PMS International Group) 654 Great Gizmos G20 Green Board Games E15 Green Elephant Trading F120 James Galt E9 H. Grossman E49 Halilit E90 Hasbro Gallery Suites heo B75 Hippychick B35 Hornby Hobbies B20 House Of Marbles F40 Hunter Price International G23 Ideas International 165 IMC Toys E129 Insect Lore G30 International Compliance Workshop GH24 Interplay UK G10 Intertek G66 The Imagination Tree & The Kindness Elves GH7 Jazwares E125 jiminy eco toys GH42 John Adams Leisure G100 Jonathan’s Toys B80 Jumbo Games E46 Jumini GH26 JURATOYS B121 kambo handicrafts 149 KAPLA 143 Keel Toys F10 Keycraft Global F46 Kidicraft H30 Kids@Play 180 KidsOut 197 K-Play International F16 K-Toyz / Educational Board Games GH44 Theo Klein B25 Lanka Kade H36 LaQ GH58 Laurence King Publishing GH6 Le Toy Van E10 Learning Resources D36 Correct at time of going to press.

03/01/2020 16:46

PP_2020_165x245mm_Print.pdf

06/01/2020

13:16

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68_PPS_January February 2020.indd 1

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TOY FAIR 2020

The Toy Fair 2020 Exhibitor List (continued) Exhibiting Name

Stand Number

Legler OHG small foot company B125 LEGO B98 & Olympia Room LEXIBOOK B18 Lissi Dolls & Toys Hong Kong GH55 Little Athlete Games GH28 littleCONCEPTS G65 Magformers 530 Magic Box B60 Make Time 2 Play Cafe 656 Map Marketing GH21 Marbel B50 Marvin’s Magic H65 Max Mindpower H23 Melissa & Doug D11 & D20 Micro Scooters B45 MISS NELLA GH53 Mojo Nation GH48 Mookie Toys E131 Moose Toys 210 MTS Sport GH4 MURO GH54 MV Sports & Leisure B30 My Little World GH69 myFirst GH17 N Smith Packaging & Display 124 Ningbo Zuodeng Arts&Crafts Co 159 The NPD Group 146 Orange Tree Toy E45 Orchard Toys B12 OTL TECHNOLOGIES GH70 Oxford 195 padgett bros (a to z) E16 Paladone 175 Paper Engine GH39 PAPO 128 Petron H40 Playmobil (UK) 540 Plum Play F20 PORTRAIT card games GH34 Posh Paws International D90 Press Office Lounge & Toy Fair’s Hero Toys 320 Professor Puzzle F101 Progressive Preschool Magazine GH31 The Quarto Group/SmartLab Toys 150 Rachel Lowe Games & Puzzles GH16 Rainbow Designs E120 Rainbow Eco Products GH8 Ravensburger E140 RED ROBIN TOYS G25 Redlands Distribution GH1 Relaxation Garden 220 Revell 110 Rex London 152 RICCO TOY G120 Ridley’s Games GH65 Risk & Rewards Board Games GH49 Roma E98

Exhibiting Name

Room Copenhagen F36 Sambro International 400 S-c Brands GH74 Schaefer Toy Company GH79 Schleich UK 100 Seekers Games GH18 SES Nederland 102 Siso Toys UK E135 Sixteen12 Collectibles GH67 Skip Hop F66 Skyrocket Toys C42 Smart Toys & Games F25 SnapDragon 200 Spin Master E149 Spin Master Cafe B149 Star-Images F44 STC - Testing, Inspection and Certification GH15 Strategia Games GH45 Sunipa Pictures TOYS GH72 The Source Wholesale GH32 Tactic Games UK D34 TFTV Demo Zone 312 TG0 - touch sensing plastics D105 Thames and Kosmos F15 The Happy Puzzle Company G22 The Insights People 202 The Sales Partnership E21 The toy project GH57 The Toymaster Members Lounge London Room Tianchang Yihe Import & Export Co GH46 Time For Machine 158 TKC Sales E99 Tobar Group Trading F50 TOMY 520 Tonies B85 Trends UK H42 Turner Media Innovations Lounge 130 TUV Rheinland 218 Ty UK 119 UGears Mechanical Model GH41 UL VS B49 University Games / Paul Lamond Games E50 Vivid Toy Group B70 VR Distribution (UK) D131 VTech/LeapFrog 500 Warcradle Studios 145 West Hall Lounge G122 Wicked Vision E100 Wildcard Games H20 Wilton Bradley E89 Wind Designs H52 Winning Moves E115 Wow Stuff 190 WOW TOYS GH11 You Star Studio Kit D100 Zappies 105 Zimpli Kids B56

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Stand Number

Correct at time of going to press.

03/01/2020 16:46

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24/12/2019 11:45

NUREMBERG TOY FAIR

The

INTERNATIONAL S tage

Inset: Eduk8 Worldwide will be showcasing new launch, The Mark Makers range.

For many preschool companies, exhibiting at Spielwarenmesse is vital, with the show giving them access to buyers from all over the world to further facilitate the growth of their businesses. PPS chats to a number of exhibitors about the new launches they will be showing and just why the annual trip to Germany is so important.

he 71st edition of Spielwarenmesse will run from 29 January to 2 February in Nuremberg, and a host of toy companies with preschool product are getting ready to make the trip over to Germany. And the overwhelming message from the exhibitors which PPS spoke to, was that the true international nature of the show makes it a winner. “Nuremburg gives us much more global exposure to prospective customers and allows us to meet our international customers,” explains Simon Prest, sales director at Orchard Toys. “We expect to see different people to those that we saw at the London Toy Fair the previous week. It is also a good opportunity to follow up with customers that we have seen at the Hong Kong Toy Fair at the start of the month.”

71_73_Nuremberg.indd 71

The preschool market is key for Orchard Toys’ business, says Simon, with the company having been recorded as the number one manufacturer in preschool games. New games include Sleepy Sloths, a first performance game, and First Sounds Lotto, an interactive sound recognition game. For Christine Lawson, md of Eduk8 Worldwide, the fair is the company’s “international shop window’. “For a company like ourselves, the platform Nuremberg provides is priceless,” says Christine. “It gives us the opportunity not only to meet

2020 CHALLENGES “Brexit has massive implications on consumer confidence and spending, as well as logistics of importing from Germany for us,” says Schleich’s Paul. “Continued decline in the high street and the toy market remain concerns, but against that Schleich had another record year in 2019, with even greater ambition for 2020. It’s not getting any easier, but with a strong brand, great product development and continued marketing support, this gives us a great advantage.” Eduk8’s Christine believes there’s no doubt that Brexit has had an effect on European business. “That, coupled with the fluctuation in the pound, made 2019 a challenging year,” she says. “We’re hoping that 2020 will finally see a resolution to the Brexit issues and that exchange rates will therefore settle down.” Orchard Toys’ Simon concurs: “With such uncertainty, Brexit is of course a challenge for all.”

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PROGRES SIVE P R E S C H O O L

03/01/2020 16:47

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17/12/2019 16:13 19/12/2019 15:54

NUREMBERG TOY FAIR GOING GLOBAL

Above: Orchard Toys is launching two new games, Sleepy Sloths and First Sounds Lotto.



existing customers, but also to attract new business. We hope buyers will be attracted to our stand and appreciate the fact that our range is exclusive, as our unique designs are not available elsewhere.” The company will be launching its new Calming Clouds – created by a former SEN teacher, the Clouds are designed to provide a calming environment and are the only one of their type on the market. “We have designed two variations of the Cloud that range in size and features - all variations carry a fantastic lighting system, with the large size boasting raindrop crystal visuals and a superb built in music system,” explains Christine. On top of this, Eduk8 will also be showcasing its new The Mark Makers range, an early writing programme which is aimed at children from five months upwards. It aims to simplify writing skills through making basic marks which make up the letters of the alphabet, as well as numbers and shapes. Meanwhile, for Pretend to Bee, the access to buyers from all over the world at Nuremberg is ‘invaluable’, according to sales manager, Kate Skitt. “We have a strong presence

For Casdon, the international nature of Spielwarenmesse means the company can capture all of the global buyers. “Our international business has grown considerably over the past ten years,” Phil Cassidy, md of Casdon tells PPS. “We’re doing very well in the States and Australia and have been picked up in Japan, France and Germany, so Spielwarenmesse, as an international show, is great for us. We have a fantastic spot right at the entrance to Hall 12, so we can capture all the global buyers as they walk past and spot our products.” Phil continues: “The show has marked the start of many successful business relationships for us. Presence at a show can play an important role in your success, especially if you are moving into new markets; visibility leads to awareness. Appointments are key too, both in the form of walk-ons and advance bookings.” Products on show will include replicas of the Flymo Lawn Mower and Dyson Cord-free Vacuum, plus the Hetty and Henry Household Cleaning Sets and the Little Cooks collection.

Above right: The new Active Learning range from Pretend to Bee will be presented at Nuremberg. Right: The 2020 show marks the 71st edition of Spielwarenmesse. Below: Schleich is growing its Farm World and Wild Life collections at the show.

Left: A replica of the Dyson Cord-free Vacuum is a key product for Casdon.

in the UK already and are renowned for our quality products in the preschool arena, so increasing our awareness in Europe particularly is key for us,” Kate offers. “It’s a great opportunity to get feedback on new products and meet our customers face to face, building new relationships and continuing to strengthen existing contacts.” New products on show from the company will include Light Up Capes, Tutus and Knights. In addition, it will be presenting its new range, Active Learning, which is soft play equipment for the nursery and preschool environment. For Schleich, of course, Germany is its home market. Paul Dearlove, the company’s trade marketing manager, tells PPS that Nuremberg is the ‘best showcase’ for Schleich globally: “It sets the tone for the year ahead and enables us to showcase everything we have to offer.” The company’s preschool focus will be on new items for Farm World and Wild Life, which features various animals from around the world. There are also new play-sets for both franchises, aiding storytelling and role-play and mirroring some of the success from the likes of Horse Club. “#Schleicharoundtheworld will be a core message for the Wild Life collection with rescue being the main theme,” says Paul. “At the heart of all the action will be the Large Animal Rescue Truck and the Animal Rescue Helicopter. It’s all about looking after animals, too, with the new Farm World veterinarian sets.”

PROGRES SIVE P R E S C H O O L

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The Biggest Names for Little Helpers

See us at: Hong Kong Toys and Game Fair: 6-9 Jan 2020. HKCEC , Booth No. 1A-F32. London Toy Fair: 21-23 Jan 2020. Olympia, London Stand No. E30. Nuremberg International Toy: Fair 29 Jan-2 Feb 2020. Spielwarenmesse Hall 12, Stand C-04. UK Spring Fair: 2-6 Feb. NEC Birmingham Stand 5L29. New York Toy Fair: 22-25 Feb 2020. Jacob K. Javits Center, Level 1 Exhibit Hall â&#x20AC;&#x201D; 6269.

Real life fun & play Casdon Ltd., Cornford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com

Visit our new website:

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www.casdon.com

20/12/2019 15:16

NUREMBERG 2020

WHAT’S NEW New products featuring at Nuremberg Toy Fair 2020 MURO Muro is a multi-award winning modular activity platform that grows with children. Since its launch the creators of Muro have seen how engaging children find the modular wooden activity boards and cubes. Muro is also sustainable as it’s made from rubberwood and it has already won several awards. Tel: +44 7979 152444 www.mymuro.com Hall 3 B-49

FIESTA CRAFTS

CASDON

Fiesta Crafts will be showcasing lots more of its craft products including a 3D masks range featuring a T-Rex, unicorn, shark and many more creatures. It will also be displaying its Shaker Faces range. Tel: +44 208 8040563 www.fiestacrafts.co.uk Hall 1 B-09

Casdon continues into 2020 with its collection of Dyson replica vacuums. The toy replica of the renowned Dyson cord-free vacuum makes pretend play so much more realistic. This fantastic role play toy may look just like the real thing, but it’s also perfect for little one’s hands as well as developing essential life skills. Tel: +44 1253 608428 www.casdon.com Hall 12.0 C-04

SKIP HOP The new addition to Skip Hop’s renowned Zoo collection is the Zoo 3-in-1 ride on toy. Designed to grow with baby and encourage development of gross motor skills it’s perfect for getting children on the move, together with encouraging balance and coordination. As toddlers grow, it easily converts from a ride-on to a scooter and features a storage compartment that flips over to convert to a seat. Tel: +44 1582 434250 www.skiphop.co.uk Hall 2 C-08

CHICCO Part of Chicco’s new Happy Music range, Songy the Singer lets budding pop stars sing their hearts out with two different settings, sing along mode and transformation mode. The perfect singing partner comes with its own disco effect flashing LED lights, meaning Songy the Singer is always ready to get the party started. No matter little one’s taste in music, there’s something for everyone, with four musical genres and a total of eight different songs to choose from. Tel: +44 208 9536627 www.chicco.co.uk Hall 12.2 P-04

PROGRES SIV E P R E S C H O O L

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03/01/2020 14:49

TALKING HEADS

TALKING H E A D S THE INDIE NETWORK: FROM SHOPFLOORS TO SOCIAL MEDIA

The first in series of guest columnists who will be writing for Progressive Preschool in 2020, Yas Ali hails from Babyland (based in Fife, Scotland), one of the most active and best-known independent nursery retailers in the UK. As a family business, Babyland has been leading the charge for independent retailers for the last 30 years and Yas became a major part of the business ten years ago. As if that wasn’t enough, Yas also runs two Facebook groups for the nursery industry – Nursery Support Group (NSG) and Nursery Trade. In this column for PPS, Yas takes a look how suppliers can help support the independent retail network.

“

ello everyone and Happy New Year! For those of you who don’t already know me, I’m Yas – pleased to meet you! I hail from independent nursery retailer Babyland, based in the Kingdom of Fife, in Scotland. I also head up the Nursery Support Group (NSG) Facebook page Below: Babyland ensures that it works

with suppliers and brands which are a good fit with its business model.

(we are the UK’s pram and nursery network, comprising of bricks and mortar independent retailers) and the Nursery Trade Facebook groups (everyone else!). The NSG allows us to share and swap stock and ideas, seek advice and mentorship and discuss issues that affect us. Only recently we’ve been able to identify a group of fraudsters that have travelled the country trying to purchase prams from our retailers using non

chip and pin cards. The NSG has been an invaluable lifeline for many of our businesses. With the demise of Mothercare, the shock closing of some Mamas & Papas stores and the general slump the high street is going through, we recognise that this is an opportune moment for independent retailers. As small business owners, we are heartbroken for those affected by the closures – losing your job is never pleasant, but for it happen so close to Christmas is awful. Some of our suppliers were also affected and it is very sad for the loss of jobs... but they now need to refocus. The spotlight for suppliers and brands now needs to be on the independent retail network. Independent retailers are equipped to be able to ride the mad retail rollercoaster. We always manage to hang on – we might be a bit woozy, Above: Yas Ali has been part of the

nursery industry for most of her life.

Below: A relocation in 2007 saw

Babyland split over two floors as it became one of the largest nursery stores in the UK.

BEHIND THE SCENES AT BABYLAND

“Now more than ever we are aware when buying that shopfloor space is more valuable than it ever has been before. Like many other independent retailers we’ve condensed our supplier list and the brands we stock now are those which we feel are a good fit with our business model. We are quite active on social media and 2020 should see our new website launched too. Products are constantly changing, as are consumer habits, so we just try to adapt as fast as we can so we can keep up!”

PROGRES SIVE P R E S C H O O L

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TALKING HEADS

TALKING H E A D S

C O N T I N U E D dizzy and a little confused, but we are still holding on! What are we looking for? We’re looking for our suppliers to place an emphasis on their shopfloor presence. What I’ve noticed since Mothercare has announced its UK closure is that consumers are trusting the internet a little more – this might just be a temporary kneejerk reaction as local shops are closing – but now we need the industry as a whole to come together. We need to push the ‘shopfloor’ agenda (if not of utmost importance already, we need to make this top of the 2020 agenda!) And we need to reiterate the importance to the consumer of touching and feeling, trying before buying. I call on the trade to utilise its social media to push the independent retailer network. If VISA can push the high street narrative, then why is everyone else not doing the same? It doesn’t matter how big or small you are as a supplier or brand, if you supply even one independent retailer with your product – I implore you, do the following! T W hen posting about your product, mention your independent retail partners.

T O nce a week share your stockist list (Ian Davidson of Babylicious/BPA – and my fellow admin team member on the Facebook page – has already requested that suppliers regularly update their online stockist lists). T S hare your retailers’ posts. Bébécar already does this and it’s really successful. As a retailer it makes me feel that I’m important to the brand, I’m a ‘retail partner’ not just a showroom. It also opens up a wider audience and as a result Bébécar benefits from even more awareness. Independents, unlike most national retailers, are what I call actual ‘stockists’. I don’t think having one pram on a shopfloor makes a retailer a stockist. We have NSG members who have full ranges on their shop floors. We have retailers with every iCandy, every Venicci, every Egg, every Boori furniture set, all on display on their shopfloors. That is a stockist. Not just one pram shoved in a corner somewhere – it’s a twoway street, a partnership that both parties must agree on. Independent retailers take immense pride in our shops (we ran a Christmas window competition on the Nursery Trade Facebook group with some absolutely beautiful seasonal displays). We Below: Showcasing brands is an

important part of the relationship between retailers and suppliers.

merchandise, create beautiful displays and create unique instore experiences. For the consumer, we offer packages, deals, payment plans, storage and lay by options, delivery and assembly options and more. We have shopfloors full to the brim with all things baby – what is there not to love? It can’t simply be about churning out boxes, we need to realise that slow and steady might be the way forward here because so far, nothing else has worked. Offering low prices and just churning stock out has fallen flat on its face. Independent retailers might only take one order at a time, but hey, we are still here when others aren’t. The independentonly suppliers, or the suppliers that support their independent retailers are the ones that are in the best position right now. I hope 2020 sees ringing tills in indies all over the country, and the beginning of a quick curve coming back in the right direction.”

THE NURSERY SOCIALS

Social media is a valuable tool in today’s retail landscape, offering unique opportunities to reach out to suppliers and customers equally. T Nursery Support Group (NSG) can be found on Facebook by searching for NSG V.2. It’s a genuine support group for bricks and mortar retailers only – no gimmicks, just real people running their businesses and pushing forward. T Everyone else in the nursery industry (reps, agents, suppliers, brands, manufacturers, wholesalers, etc) can join the wider Facebook group – find it by searching for Nursery Trade. T Anyone looking to talk to Yas or Ian in more detail about either group should get in touch at nsg_indies@hotmail.com

PROGRES SIVE P R E S C H O O L

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IN CONVERSATION WITH… SPIN MASTER UK

The Master Plan

Above: The GUND interactive plush range will be further expanded in 2020.

ast year was another busy one for Spin Master, with the company launching a range of new brands as well as enjoying on-going success with hit preschool property, PAW Patrol. “Despite the economic challenges in the industry, Spin Master is fortunate to have a diversified portfolio of products,” Phil Hooper, commercial director, marketing at Spin Master UK, tells PPS. “Last year saw us launch a strong new range of brands, while enjoying the continued success of PAW Patrol, which remains a valuable brand to the business.” Indeed, the importance of the PAW Patrol brand to the toy industry was underlined by the inclusion of the Mighty Pups Super PAWs Mighty Jet Command Centre in the Dreamtoys top 12 listing for 2019, while the True Metal Launch’N Haul PAW Patroller was also named in the dedicated ‘Back to Preschool’ list. Phil continues: “PAW Patrol is a brand that is continually being evolved and we also enjoyed the first cinema release back in April Mighty Pups – which created extra interest and helped drive sales of the new Mighty Pups range.” The GUND brand – which Spin Master acquired back in 2018 – also continues to be key for the company. “Flappy the Elephant in our GUND range has performed phenomenally well,” says Phil. “2020 will see further launches in the GUND interactive plush range, too. These will include a monkey called Clappy, which claps his hands to the song If You’re Happy and You Know It, as well as a unicorn which plays peek-a-boo.”

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Despite the economic challenges in the toy sector, Spin Master’s diverse product portfolio saw it continue to be a notable fixture on retail shelves throughout 2019. In the preschool space, the company’s PAW Patrol range continues to draw plaudits and will see further expansion this year, as will the traditional GUND brand. PPS catches up with Phil Hooper, commercial director, marketing at Spin Master UK, to find out more about its plans.

Phil admits that in a sector as crowded as preschool, everyone needs to stay on top of the game across all relevant areas, with innovation being extremely important. “There will always be a place for traditional toys, but it’s also important to keep the

Right: Phil Hooper, commercial director, marketing, Spin Master UK. Below: PAW Patrol continues to be a force to be reckoned with at retail.

Looking at the ultimate aims for 2020, Phil is clear on the goals for Spin Master UK: “We’re obviously keen to see PAW Patrol remain at number one and we’d naturally like to see a strong start for all our new introductions over the coming 12 months,” he concludes. “We have a fantastic team who are continually working to develop innovative new toys, so we are hopeful of meeting this goal.”

On Patrol

preschool sector fresh, exciting and relevant,” Phil continues. “As well as producing the toys it’s also our job to get out there and communicate with parents, grandparents, aunties, uncles and friends for example about PAW Patrol and empower them about what little ones like and want. It’s important that we are able to demonstrate great features, value for money, developmental benefits and entertainment value, and make sure we communicate this to potential gift-givers.”

PAW Patrol continues to be a force to be reckoned with at retail, with Phil saying that there will be another big year ahead. This includes a cinema release – Ready Race Rescue – on 24 January. “Spin Master will be supporting this with a range of toys straight from the entertainment, including a new team vehicle which sees the PAW Patrol ready to race and rescue with their Mobile Pit Stop Team Vehicle,” enthuses Phil. “PAW Patrol appeals to both boys and girls, and also resonates well with parents and carers so it’s universally appealing,” he says. “Kids can identify with the characters and they love to engage with the toys to re-enact the storylines. By continually evolving and developing both the entertainment and the toys, we remain fresh and exciting and ready to engage new fans.”

PROGRES SIVE P R E S C H O O L

03/01/2020 16:50

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FOCUS ON: PUSHCHAIRS Left: Dorel’s Quinny LDN is a fresh new model for the brand.

Push It Real Good

One of the biggest purchases new parents make, the pushchair market remains crucial to the health of the nursery industry. PPS takes a look at what’s in store for the coming year.

s the most significant category in the nursery sector – according to the latest GfK figures, it’s worth 40% of the total babycare market – pushchairs, travel systems and strollers also make up one of the most competitive product sectors within the nursery industry. While this level of choice is great news for both consumers and retailers, it also means that suppliers are kept constantly on their toes; driving innovation forward, keeping prices low and ensuring they remain competitive and relevant in the marketplace. There has been a slight decline in sales over the past 12 months, although this has been fairly constant across both travel systems and Below: Ickle Bubba’s Aston Rose is a new luxury sub-brand.

buggies, with the higher end of the market struggling marginally more than the lower. Style, quality and price are still key decision-making factors, but customers are now looking for more unique features before making their pushchair choice. “In the past year the market has performed well for our brands, Maxi-Cosi and Quinny,” said Debbie Wakefield, marketing manager of UK and Ireland for Dorel Juvenile. “The pushchair sector is an evergreen category but the key for us is to continue to innovate and develop our products to cater for every budget and lifestyle. This is important in 2020 as we can already see a trend developing as consumers become more cost-conscious.” Dorel has identified a pivotal innovation in the pushchair market as the evolution of the compact

pushchair, as weight and size are key considerations for families looking to purchase their first travel system. “We responded to this by launching our Laika model,” said Debbie. “Traditionally, travel systems have a reputation for being big and bulky, so we wanted to break the mould. Parents are now looking to buy one pushchair that will work hard for them whatever they are doing. It needs a simple fold, to be compact enough to go in and out of the car easily and be light enough to get on and off of public transport.” Early 2020 will also see the release of both Quinny LDN and PAR, broadening the choice across Dorel’s portfolio as the company looks to ensure that it has a pushchair for everyone. Budget remains an important consideration, with most parents looking to get the best quality they can afford. As such, Dorel’s portfolio also covers a broad pricing structure, ranging from lower-priced pushchairs up to higher-priced premium products. Standout lines for 2020 will include the Maxi-Cosi Lila CP (complete with one-hand fold, easy-in harness, a thermo-regulated reversible mattress and an integrated nap keeper) and Quinny’s NXTGEN collection which comprises three brand new pushchairs; VNC, LDN and PAR. Wheeled products also continue to be a huge focus of Red Kite’s range. According to Jonathan Tucker, 2019 has been another successful year for the company’s pushchair options, something which he is putting this down to customer involvement at the design stage. “We have really reaped the benefit of listening to the feedback offered 

INTEGRATED INNOVATION “We have seen the pushchair category continuing to perform well and we’re starting to see a bit more innovation with fabrics and features which will extend into 2020. Integrated buggy boards and auto-folding pushchairs in particular have been quite compelling. At Ickle Bubba we try to cater for all budgets by adopting a good, better and best strategy, but typically

we position ourselves towards the mid-market. A key focus for us this year will continue to be Aston Rose, a new luxury sub-brand that we are positioning at the higher end of the pushchair category and which will provide retailers with excellent margins. We also two exciting new products in the pipeline that will offer something different to our range. Watch this space!” Fran Vaughan, managing director at Ickle Bubba

PROGRES SIVE P R E S C H O O L

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FOCUS ON: PUSHCHAIRS Far left: : The ABC Design Zoom is ideal for multiple births. Left: Red Kite’s Push Me Lite is the perfect summer stroller.

over the last couple of years,” he

explained. “Our collaboration with our customers while updating our Push Me range ensures that we are offering exactly what customers are asking for and continuing this process should help our upward trend continue into 2020.” Jonathan also pinpoints the prevalance of super-compact pushchairs as having an impact on the market, revealing that demand for the brand’s Push Me Kwik has far exceeded its early estimates. “A high number of brands have introduced compact folds within their own range,” he continued, “and this will help move the category forward with future improvements and some healthy competition between us all.” Pricing continues to be important to Red Kite, which is broadly positioned as a competitively-priced brand. “Our product directly compares with more expensive options on the market,” said Jonathan. “We have recently introduced a slightly higher priced range with our Kite Gold products; offering a range of features usually found on more expensive models.” So what is Red Kite’s main focus for 2020? “We are very excited to introduce some new options within the Push Me Fusion family for 2020, as the range has always been very popular with our customers. But in general, we are committed to improving in every aspect of our business, from build quality and practical use to after-sale support and margin potential.” With so many pushchair brands now available in the UK market, Fiona Suffield, country manager UK and Ireland for ABC Design, acknowledges the difficulties parents face in making a choice in such a crowded market.

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“Each brand is looking to stand out with different designs and folds, finding a way to catch the consumer’s eye,” she said. “The demand for cheap and cheerful brands has also grown, while fashion-conscious families are looking for something different.” Reinforcing previous comments, Fiona believes that the most important innovations within the pushchair market have come

Below: The Didofy Lotus is an innovative auto-folding 3-in-1 stroller.

from meeting customer’s needs. “Parents want lightweight, compactfold and easy-to-carry prams and pushchairs,” she said. “We have seen a big increase in self-folding one-click pushchairs, which I expect to be very popular in 2020.” The brand new Ping marks ABC Design’s first step into the onehand-fold compact buggy market. It has taken the classic big pram look and created a cabin-sized buggy that can be folded and carried with ease, combined with high-quality fabrics and leatherette detail. As a successful family brand in Germany and over 40 other countries around the world, ABC Design is a well-established nursery name and the coming year will also see Fiona focusing on brand awareness as she expands ABC Design into more retailers around the UK. “We have been selling pushchairs for over 30 years,” she said. “So you could say we know a thing or two about what makes a great pushchair!”

DRIVING INNOVATION “The past year has been challenging for the pushchair sector, driven by the difficult retail environment and the closure of Mothercare stores, but 2020 is looking good with a strong independent sector and new innovations. The introduction of modern tech into the pushchair sector has been key to driving innovation. Our own didofy Lotus auto-folding pushchair and others – such as the Cybex e-priam – have been well-received by millennial consumers who expect this type of technology, especially at the more premium price points. Consumers are looking for value with everything they purchase and a pushchair is no different. Price may not be the defining factor in selecting a pushchair, but it certainly contributes to the buying decision so getting it wrong can be damaging.” Christos Votsis, founder and ceo of Didofy PROGRES SIVE P R E S C H O O L

03/01/2020 17:29

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PUSHCHAIRS

WHAT’S NEW PUSHCHAIRS/STROLLERS HAUCK The Sunny is a super light, compact stroller suitable from birth, weighing in at just 6.6 kg. It can be used on its own, or combined with either its own iPro Baby (i-Size), or Comfort Fix car seats. It can take up to a maximum weight of 25 kg. The Sunny folds away automatically, no hands needed, to a compact format and can be unlocked with just one hand, plus its large canopy protects against all weathers. Tel: 01978 664362 www.hauckuk.com

JOIE

HAUCK

The Versatrax from Joie is the multi-mode pram that goes further. Adjusting to baby’s ever-changing needs is effortless for this hard working multi-tasker. Its a 4-in-1 travel system which combines a carry cot, infant carrier, and a forward and rearward facing seat all in one. It’s suitable from birth and has a one hand easy fold, making it simple for parents to use. Tel: 01889 808900 www.joiebaby.com

The Pacific 3 Shop’N Drive set from Hauck benefits from a faux leather handle and bumper bar making this stylish stroller combo a perfect allrounder. The seat unit converts into a carrycot which has a soft insert and when combined with the carrycot’s cover creates a 2-in-1 footmuff. When the chassis and the Zero Plus 0+ car seat are put together it creates the perfect travel system. Tel: 01978 664362 www.hauckuk.com

ABC DESIGN Travelling with small children needs the right equipment and a light, small buggy is an essential for all parents. The handy and practical Ping stroller from ABC Design is ideal for travelloving parents and their offspring. It has extra-compact folding ability as it can be made into hand luggage size, and it is very light weight making it great for journeys by car, plane, bus or train. Tel: 07809 476763 www.abc-design.de

CYBEX Revolutionary smart technology meets luxurious design in the e-PRIAM, the first e-stroller by CYBEX. Intelligent, intuitive, and exceptionally innovative, the e-PRIAM empowers parents to glide up and down hills with ease, and smartly adapts to rough terrain like sand, gravel or cobblestones. Its easy to use, comes in several different frame options and due to the power it offers, it is suitable for carrying bigger children. Tel: 0207 4264938 www.cybex-online.com

PROGRES SIV E P R E S C H O O L

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WHAT’S NEW ORANGE TREE TOYS Orange Tree Toys has released a number of new lines including new additions to its development toys concept, such as the fabulous new Shape Sorter along with new Animal and Jungle Animal additions to its popular My First collection. Also now available are its really fun new xylophones and number puzzles featuring Winnie the Pooh, Tigger and Piglet. Tel: 01242 244500 www.orangetreetoys.com

CHICCO

SUMMER INFANT

Adding to its range of sleeptime accessories, Chicco has launched the Next2Moon Projector; an innovative soothing toy that combines the magical atmosphere of storytelling projection with the cocooning effect of a wide canopy. The Next2Moon is a 3-in-1 projector that can be used fitted onto the cot, with the canopy attached, with the canopy removed, or on the bedside table. The Next2Moon projects a colourful night sky onto the canopy or ceiling which comforts little ones at sleeptime, whilst also playing soft calming music. Tel: 0208 9536627 www.chicco.co.uk

Summer Infant’s Soft & Secure bedrail bumper is an extra-high breathable bumper that helps prevent children from rolling out of bed. The soft foam bedrail easily installs under a fitted sheet, while the SlipStop panel with added grips keeps the bumper in place. It is easy to use and easy to clean with a machine washable cover. Tel: 01442 505003 www.summerinfant.co.uk

RED KITE Introducing the Clifton rucksack from Red Kite. This fabulous bag will carry all baby’s travel needs, so when parents are out and about they can be rest assured this bag has them covered. Featuring tonnes of handy storage space and providing the comfort of extra padded shoulder straps, it also comes with a folding changing mat to help out with those emergency situations. Tel: 01454 326555 www.redkitebaby.co.uk

LE TOY VAN Le Toy Van’s Doctor’s Set is a timeless classic and is a gift that will last for years to come and can be shared between siblings and friends. This set features a fabric doctor’s bag filled with wooden medical instruments and bottles including a stethoscope, thermometer and scissors. The accessories are made from sustainable rubberwood to encourage long lasting fun while caring for the planet. Tel: 0208 9792036 www.letoyvan.com

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WHAT’S NEW MUSLINZ Baby accessories specialist Muslinz has extended the range of prints for its popular muslin bathrobe. The baby brand launched the lightweight and soft bathrobe in a Woodland and Sealife print last summer and now it has released a Star and Spot print, along with a plain white version to the bathrobe range. The bathrobe is made from two layers of 100% cotton muslin fabric for babies and toddlers. Tel: 01295 810008 www.muslinz.com

SKIP HOP

JOIE

Skip Hop’s Rock-a-Mole guitar is just bursting with character and features, which are sure to inspire early musical creativity - ‘He’s a little bit country and a little bit guac and roll’. This avocado shaped guitar will inspire mini musicians with strumming riffs, fun tunes and more. Easy for little hands to hold – spin the avocado’s ‘pit’ or press the lightup buttons and ‘guac’ out. Tel: 01582 434250 www.skiphop.co.uk

Joie’s new car seat Spin Safe, is one of a select number of car seats to be Swedish Plus Test certified. This rearward only, 90-degree rotational car seat is loaded with safety technology and it exceeds the highest safety standards, protecting little ones from birth up to 18kg (approx. 4 years) and with the integrated ISOFIX base it offers five different recline positions. Tel: 01889 808900 www.joiebaby.com

DIONO Diono has taken the awardwinning Monterey and engineered 15 upgrades to create the next generation of boosters. From the remodeled headrest, enhanced fabric covering, contoured seat base and breathable exo-shell panels, it has considered every last detail to create a contemporary new look. The height and width can be adjusted independently for safety that envelopes the child’s head and shoulders. Tel: 01827 310557 www.uk.diono.com

GREEN ELEPHANT TRADING Launched in 2019, Constructive Eating helps kids stay engaged at the table so they can nourish their bodies and their imaginations. The tableware is available in three ranges - Construction, Fairy Garden and Dino and comprises of plates, three utensils (sold as a gift set or individually) and place mats. The bucket displays, which hold 27 individual utensils, make a striking in-store feature and have proved very popular with retailers. Tel: 0870 803 2116 www.greenelephanttrading.com

PROGRES SIV E P R E S C H O O L

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Eclipse

Junior Bed - Lunar

Chest with Top Changer - Lunar

Double Wardrobe - Lunar

The Madrid furniture range from Obaby

• Gloss finish • Chest includes hanging option • Sliding doors • Two colour options, Lunar and Eclipse • Multi use changing top

www.obaby.co.uk 01652 641491

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FACTS AND FIGURES

“Our top five products are bow socks (I dream about them in my sleep), knitted baby car seat cardigans, Abbey shoes (a classic Mary Jane), super-cute knitted faux fur snowsuits and smock dresses!”

MY HERO!

“£10 bow shoes – I dread to think how many we have sold.” Below: Everyone needs a hero, like these bow shoes.

THE TOP

IN NUMBERS There are four branches of The Pud Store; in Newark, Doncaster, Mansfield and Sheffield. Offering traditional childrenswear from birth, The Pud Store is known for being a little out of the ordinary and recently expanded into the nursery goods sector. PPS spoke to owner Frances Bishop to find out the figures behind the retailer’s success.

ON THE WAY

“‘Traditional Trendy’ – we are seeing lots of bling and traditional style dresses being teamed with frilly socks and sneakers.” “Heavy printed clothing. Grey is huge in babywear and we are seeing customers shying away from animal prints and bright styles.”

ON THE WAY

OUT

• Best social platforms? Facebook – it’s busy 24/7 for us. • E-commerce website thepudstore. com launched just eight weeks ago and has already processed an amazing 2,732 orders... and counting! • The most common search term used to reach thepudstore. com is ‘Pud clothing’ (which drives Fran crazy!) • The strangest search term used to reach thepudstore. com is ‘The Apprentice’ (It’s not that strange but it still happens a lot!) • Average spend online? £46.51, according to the latest report.

Above: The fourth branch of The Pud Store opened in Sheffield in May, 2019. Inset: Owner and manager Frances Bishop.

STORE STATS

• Each The Pud Store branch is about the size of one double decker bus. • Average spend per transaction is around £40 - £50 on clothing. • The last delivery contained eight giant boxes of bow socks! • A round 200 customers came in last Saturday – the first day of the annual sale! • The team sold so many party outfits over Christmas that by the end 30 of each size were being ordered for the most popular lines.

SUPPLY AND DEMAND

“We have been working with Sevva for around four years – I terrorise the poor guy on a daily basis – and Blues Baby have been with us from the start. We love them all! MeeGo stand out as a new supplier as they are on our wacky wavelength!” Left: The Meego Milano is a stament travel system that fits in with The Pud Store’s ethos.

Above: Seasonal party outfits were a strong seller in the run-up to Christmas.

THE FAME EFFECT “I am married to a professional footballer so there have been a few famous faces in the shops but I’m terrible at recognising people though. I served the guy from JLS at The Babvy Show but I was totally oblivious! I was on The Apprentice in 2016 and so people did send me free stuff but it was a waste if my customers weren’t interested in that brand.”

PEOPLE POWER

The Pud Store team is small but mighty, with just 12 people behind the scenes.

PROGRES SIVE P R E S C H O O L

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Come and see the exciting range of Collectible Soft Toys and On-the-Go Touchy-Feely Friends based on the multi-award-winning book series from Usborne Toy Fair

Stand E120

Nuremberg Toy Fair NEW for 2020

Hall 1, Stand E22

Spring Fair Hall 5, Stand G18-H19

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