Progressive Preschool March/April 2017

The B2B Publication For Preschool Products and Retailers

ISSUE 28 MAR/APR 2017

Heading To Harrogate

Nursery Fair 2017 Preview

Buying For Bentalls

Shop Floor Secrets

Slings And Things Babywearing Benefits

In With The Old Traditional Toys Focus

All Dressed Up

Licensed Apparel Feedback

Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool

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well-curated smartly designed essentials for parents, babies and toddlers

See our full range of product at Harrogate International Nursery Fair 28 – 30 March at Hall 5, M62.

Contact our UK office to book an appointment at the show.

WWW.SKIPHOP.COM

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Email: ukoffice@skiphop.com | Tel: 01582 434250

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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES

March/April 2013

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

this month MARCH/APRIL 2017

As part of an industry that champions the independent retailer, we don’t need to wax lyrical to you about the benefits of shoppers using their local high street. Indeed, the benefits of staying offline and shopping local are well-documented and plain to see.

It seems many consumers have already Above: Progressive Preschool’s figured this out – while the rise in online Jo, Rob and Jacqui. shopping has seen commentators forecasting the death of the British high street for a number of years, recent research has revealed that almost 90% of all retail sales still touch a physical store in one way or another.

Reinforcing this message even further is the number of successful online retailers now taking a stab at traditional retail after starting life online – even Amazon is getting in on the act. And why wouldn’t they? After all, physical stores have several distinct advantages over their online counterparts.

Many consumers still prefer to liaise with salespeople directly as they believe any questions or concerns are better dealt with face-to-face, while being allowed to hold, touch and try product before making that final purchase is often considered essential. Apparently, 73% of all consumers prefer to ‘try before they buy’ – we’re not sure who the others are, but it’s probably a safe bet that there are very few people out there who are happy to be buying buggies blind.

Perhaps one of the most important and compelling arguments for physical selling is the instant gratification of making a purchase – it’s why so many people genuinely see shopping as a nice way to spend their free time.

So why don’t we apply the same logic to sourcing product from suppliers? The arguments are broadly the same – going online is easier, it’s cheaper, we’re too busy to get out there and find it in person. But the benefits of making that effort are equally compelling – trying out product in real life, creating relationships with your suppliers and even (gasp!) enjoying the experience are all legitimate reasons to make the effort in Real Life.

In this issue we have previewed two real life trade shows that are absolutely essential to the independent retailer; Harrogate International Nursery Fair (28 – 30 March) and the Independent Toy & Gift Show (4 – 5 April). Both will be offering retailers a valuable opportunity to source the most exciting new products, discover the newest suppliers and – perhaps most importantly of all – to be a part of your industry.

After all, if we can’t be bothered to get out there and get involved, why should we be surprised when consumers choose to sit at home and do their shopping with a few right swipes while sipping a glass of Chablis. A great example of why consumers still place so much value on the shopping experience can be seen in our Bentalls interview elsewhere in the issue – the department store is famed for its experiental toy section. We also take a look at the ever-popular traditional toy sector while also unveiling the most up-to-date and exciting car seats and slings to enter the market.

But don’t take our word for it – come along to the shows and take a look for yourself. We’ll see you there! @prog_preschool The Progressive Preschool Team Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax

Our editorial wordsmiths include: Sue Marks and Michelle Board.

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publishing Director.

Jacqui Parr - Editor. Jo Pilcher - Account Manager. Samantha Loveday, Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Jakki Brown - Editor-in-Chief and Joint Managing Director. Ian Hyder and Warren Lomax - Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

PROGRES SIVE PRESCHOOL

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contents 07 19 23 29 27 35 39 44 47 99 71 79 85 91 93 102

44

SKIP HOP INTERVIEW

47

NURSERY FAIR 2017

71

TRADITIONAL TOYS

MEDIA WATCH Looking at the brands making headlines INDUSTRY ANALYSIS The latest industry numbers from GfK FEEDBACK Apparel sector experts share their thoughts ASK AMANDA Top tips for the first parenting stages BENTALLS A behind the scenes chat with Bentalls head buyers SHOW PREVIEW A guide to Independent Toy & Gift Show INTERVIEW: SKIP HOP Behind the scenes of this growing brand NURSERY FAIR 2017: Preview for the UK’s only nursery trade fair CATHY’S COLUMN Why Harrogate is unmissable SLINGS AND THINGS Update for the baby-carrying market NEW LOOK NIGHT GARDEN Baby-focused brand TRADITIONAL TOYS A look at the toy and nursery industry LEE LOVES Talking car seats - forward facing or otherwise DRIVE TIME Car seats sector update BEST SELLERS Retailers best sellers and big hits.Ardega

29

SLINGS AND THINGS

85

NEWS Reporting from the preschool sector

FEEDBACK

93

DRIVE TIME

35

BEHIND THE SCENES AT BENTALLS PROGRES SIVE PRESCHOOL

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  

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             

   

    

    

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NEWS

PPS TAKES A LOOK AT THE RECENT HAPPENINGS IN THE PRESCHOOL WORLD

TOP STORY

Heading To Harrogate

W

ith just a few weeks to go until Harrogate International Nursery Fair, this year’s show will play host to more than 120 exhibitors and almost 200 brands, all coming together to showcase thousands of exciting new products. Taking place from 28 - 30 March 2017, the three-day event will also offer visitors a full seminar schedule and a fantastic free networking party (sponsored by Progressive Preschool!) and awards event on the first night.

As the UK’s only dedicated nursery trade show, HINF is an essential date in the calendar for anyone in the infant and preschool market, as it offers buyers an unrivalled opportunity to get hands-on with the very best product from right across the parenting industry.

Crucially, the move to a mid-week position for the first time means that the trade show will be more accessible to independent retailers and major buyers alike. As well as providing an insight into the current nursery market, the show also offers the perfect buying environment, with exhibitors focusing heavily on special offers and exclusive show-only deals.

“Visitors looking for new products will be spoilt for choice,” said Adrian

Sneyd, show organiser, “as almost a third of this year’s exhibitors will be making their Harrogate debut. We’re very excited about the new dynamic this will add to the 2017 show!”

The free seminar programme will be covering a number of topics; taking a look at the latest retail buying trends from GfK, uncovering the secrets behind brand engagement, examining how brands can work with social media influencers and much more (see www.nurseryfair.com for more information).

More information about the show can be found in our complete show preview, starting on page 47.

Inset: New names for the Mothercare team.

Matt Stringer, previously UK managing director, will take on immediately.

Mothercare has also recruited Kevin Rusling (previously Monsoon Accessorize) as international managing director, Kirsty Homer (John Lewis)

TOMY Reports Phenomenal Lamaze Sales A significant relaunch, integrated marketing campaign and celebrity ambassadorship made 2016 an outstanding year for TOMY’s Lamaze brand, the market leader in infant development toys.

Supporting Lamaze’s vision to ‘spark little triumphs and create moments of wonder’ the targeted marketing programme - which included the first Lamaze UK Facebook page and a partnership with BabyCentre. co.uk – resulted in excellent sales, driving the brand’s growth by

While the halls of the Harrogate International Centre will be packed to the brim with suppliers showcasing their latest trends and newest innovations during the day, a free drinks reception will once again be taking place straight after the show on Tuesday 28 March 2017.

Sponsored by Progressive Preschool magazine, the popular aftershow networking event will take place in the Royal Hall from 6pm onwards.

Exhibitors and visitors are all welcome to come along and relax with industry colleagues before attending the BANTA Awards, which – in a change to previous years – will be taking place directly afterwards.

Right: Harrogate International Nursery Fair is an essential visit for preschool retailers.

All Change At Mothercare Nursery and infant retailer Mothercare is facing a period of change as the company undergoes a dramatic restructure, including the creation of a new CCO role.

The news of the executive restructure came as it was revealed that global brand and marketing director Gary Kibble was leaving the team for a new role at Sainsbury’s Argos. He will continue in his current role until June, taking on additional responsibilities of chief customer officer until a permanent CCO is found.

The nursery specialist has also created a global product officer role, which

Post-Show Party

an impressive 3%, according to NPD figures.

“After our focused efforts to return Lamaze to growth in 2016, we are excited for what 2017 has in store,” said Emma Fryer, head of UK marketing. “We’ll continue to put the full strength of our marketing teams behind the brand and support new launches to ensure we continue to lead in the infant toy market.”

TOMY will continue to support Lamaze throughout 2017 with a yearround strategic communications plan across multiple consumer touchpoints.

Left: Six Lamaze characters, including Freddie the Firefly, sit in the Top 20 of NPD’s infant plush category.

as director of HR and Keith Basnett (Yodel) as global supply chain and business transformation director.

Former group product director Karl Doyle is leaving the business as a consequence of the restructure, while Amanda Mackenzie stepped down from the Mothercare board as a non-executive director in February, having served since January 2011.

Mothercare has experienced mixed fortunes in recent years.

Over Christmas, like-for-likes edged up 1% but the retailer reported a fall in its last half, with like-for-likes and profits dropping following ‘difficult’ trading conditions.

Funko Aquires Underground Toys

US-based company Funko has acquired the assets of leading licensed toy company Underground Toys, to create a strong platform for international growth.

“Over the last two years our relationship with Underground Toys has resulted in an extensive increase in the distribution of our products throughout Europe,” said Brian Mariotti, Funko ceo. “This transaction will expand upon our already successful relationship and fully unite Funko with the Underground Toys team to support and advance our international growth strategy.”

Funko’s operation of the EMEA business will be led by Andy Oddie, managing director EMEA.

www.progressive-preschool.com t@Prog_Preschool www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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Children have been growing up with Casdon for

70 years!

Inventors of Fun & Play!

Casdon Ltd. Cornford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com

SEE US AT

Harrogate International Nursery Fair - Stand B28

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Just like the real thing!

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NEWS TOP STORY

Bedtime Story Tops ‘Must-Have’ List

T

he humble bedtime story continues to top parents’ lists of ‘must-haves’ for their child’s increasingly busy lives according to recent research, which also confirms that more than half of parents (55%) ban tech before bedtime in favour of traditional bedtime stories.

Almost 70% of the 2,000 parents surveyed said that the bedtime story is still one of the most important parts of the day. More than a third (34%) deemed it twice as important as using technology for educational purposes, while many (31%) believe it to be even more valuable than completing extra homework.

Full House For Toymaster

The 2017 Toymaster May Show – held from 16 to 18 May 2017 – is officially sold out, months before the event dedicated to independent retailers is due to take place.

All available show space has been filled and over 100 exhibitors will be taking the opportunity to showcase their latest lines at the Harrogate show.

The Toymaster team would like to thank those attending for their support, saying: “We look forward to seeing you in May!” To register your attendance, visit www. toymaster.co.uk

CBeebies Land Expands

Alton Towers Resort has confirmed two brand new attractions will be coming to CBeebies Land in 2017. The new theme park season kicks off at the end of March and will see launches of both The Furchester Hotel Live Show and the Go Jetters Vroomster Zoom ride.

Also new for 2017, families can stay at the brand new CBeebies Land Hotel.

Opening in summer, the 76-room, fullythemed hotel features interactive games and play as well as offering meet and greets with key characters and a jam-packed entertainment schedule.

The two new rides and attractions join a line-up of existing favourites at CBeebies Land, making it the perfect place for children to learn, play and inspire their imaginations.

The research – conducted by LEGOLAND Windsor – also found that a quarter of parents (25%) read to their child single every night, spending on average 7,300 minutes a year reciting stories in a bid to bond with their child (70%) and help improve their reading skills (56%) and creativity (51%).

Uncovering the real habits of bedtime storytelling, the research also found that more than half of all parents (56%) use comical voices and funny noises when reading to their child, while 11% also admitted to falling asleep occasionally!

Right: Bedtime stories are an important part of the day.

Play-Doh Inspires Creativity

Following on from its exciting 60th anniversary celebrations last year, Play-Doh is launching a new national resource for the nursery sector, actively supporting the Early Years Foundation Stage (EYFS) curriculum.

Dedicated to inspiring imaginations in the under-fives, the online hub will provide nurseries with a range of downloadable content.

“We’re always on the look-out for new ways to encourage children’s creativity using Play-Doh compound,” said Craig Wilkins, marketing director Hasbro UK & Ireland. “We’re delighted to be able to give nurseries an interactive learning experience.”

The learning resource is available at www.playdohteachandplay.co.uk Below: Hasbro’s Play-Doh brand is targeting educational settings for the under-fives.

Frugi Makes Big Change

Frugi, the UK’s leading ethical children’s clothing brand, has made its first official donations to Pump Aid, Anna’s Hope and The Sick Children’s Trust as its Little Clothes BIG Change initiative reaches the halfway point. A phenomenal £27,986.60 has been donated between the three charities so far, with more than £9,000 going to each charity.

Similar to the popular green coin scheme commonly seen in supermarkets, Frugi’s ‘Little Clothes BIG Change’ initiative asks customers to either choose which charity they want to donate to or opt to spread the donation equally.

“We are thrilled to be working with three truly amazing charities,” said Helene Weston, partnerships and charities co-ordinator. “To be able to support each of them and the incredible work they do is a real pleasure.”

Applications to be Frugi’s 2017/18 children’s charity opened on 1 March 2017.

Gap Gets Hot Wheels

A partnership between Mattel and Gap sees a new Hot Wheels capsule collection speeding into Gap stores right across the UK. The iconic car brand has been brought to life with signature prints and the iconic track featuring across 12 different lines. Aimed at toddlers and young boys, the collection features quality fabrics, glow-in-the-dark elements and a pop of orange on each product to reflect the classic Hot Wheels brand.

The Entertainer Continues To Grow

The Entertainer, the fastest growing multi-channel high street toy retailer in the UK, will be opening two new stores this spring, in Truro (Cornwall) and Northampton (Bedfordshire). The new town centre locations will bring the toy retailer’s total number of UK outlets to 133, in addition to a further nine based overseas.

“We have a solid footprint right across the UK on both the high street and in shopping centres,” said The Entertainer’s founder and managing director, Gary Grant. “We are really excited to be expanding our retail base early on in 2017, and are particularly excited to be opening our first toy shop in Cornwall, which will be our furthest store west in the UK.” Both coming in at well over 2,500 sq ft, the two new stores will be among some of the largest shops in The Entertainer’s portfolio.

www.progressive-preschool.com t@Prog_Preschool www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

Kind + Jugend Continues To Grow

T

he Cologne-based nursery show Kind + Jugend 2017 will be expanding its exhibitor area and increasing the number of show sectors for 2017. Taking place from 14 – 17 September, the show will be placing a focus on high quality design, with a new area dedicated to the ‘digital children’s room’.

The 2017 show will see the exhibition space expanding into hall 4.1 of Koelnmesse for the first time, taking the show over six halls in total. The layout of the pre-existing halls has also been changed in order to create the most effective flow of traffic possible, with similar product segments placed in neighbouring halls for added efficiency and ease of access.

The focus on high-quality children’s design and decor in the children’s room will see the Design Park expand into an independent product sector, featuring

New Home For Trotters The Kensington branch of childrenswear and accessories brand Trotters has relocated.

The new space features a large double-front filled with interactive, visual displays including a Jolly Trotter pirate ship installation designed to keep children occupied while having shoes fitted. A giant aquarium is also located in the hairdressing department.

products from all over the world. Brand new for 2017 is the ‘intelligent children’s room’ sector of the show, which will bring together digitalisation, digital aids and smart products in one central location.

Below: Kind + Jugend 2017 is expanding its exhibitor area for 2017.

“We have been patiently waiting for a new location for our Kensington store and coincidently, exactly 25 years after opening our first shop there, the right one finally became available,” said founder Sophie Mirman.

The new Kensington space marks the continued expansion of the Trotters brand, with plans for additional stores in the South of England alongside continued development of the online shop.

New Structure At Maguari

Nursery distributor, Maguari is taking the opportunity to restructure its business to work more closely with colleagues in the Netherlands.

“With the acquisition of Pink Lining and all the new developments taking place, Maguari is in a great position for a long successful future ahead,” said owner Erik Brummans. “Finance and processes are being streamlined and will be managed from the head office in the Netherlands, leaving the UK business to focus on sales and marketing.”

Experienced names Ivelina Nedkova (key account manager), Deni Conway (independent retail account and marketing manager) and Victoria Todd (marketing manager) now make up the UK team.

Rainbow Designs Has Restyle

Known as the home of classic characters, Rainbow Designs is celebrating over 45 years in the industry and ringing in 2017 with a fresh new look.

The new branding offers a positive, dynamic new approach, mirroring the company’s high-profile portfolio, which includes The Very Hungry Caterpillar, Miffy, Paddington Bear and Peter Rabbit, among others.

“We are a company steeped in heritage,” said Suzie Howes, head of marketing and licensing, “with nearly half a century of experience, knowledge and know-how in the licensed soft toy market. However, Rainbow is a star in the ascendency so it was extremely important to us that our brand not only depicted our traditional values but also visually represented our ethos and vision for the future of our business.”

The New Layout

The key exhibition segments of Kind + Jugend 2017 will be as follows: ■ Hall 4.1: Prams and accessories, vehicle safety, national pavilions (UK, ESP, F), Consumer Award.

■ Hall 10.1: Children’s home textiles, playing, learning, reading, trend forum / Innovation Award.

■ Hall 10.2: Prams and accessories, vehicle safety.

■ Hall 11.1: Baby and children’s furniture, Kids Design Award, Design Park, Young Innovative Companies.

■ Hall 11.2: Health and care, eating and drinking, safety indoors and outdoors.

■ Hall 11.3: Prams and accessories, vehicle safety, fashion for mother and child, Innovation Area.

Inset: The new Trotters storefront.

LICENSING LOOKOUT ▶ Games and puzzles specialist Paul Lamond has launched a new range of We’re Going on a Bear Hunt games and puzzles featuring artwork from the animated film. ▶ Spring Fair saw Carte Blanche launch a brand new sibling brand in the Me to You ‘family’ – My Dinky Bear – which is aimed at children aged three upwards. ▶ Elmer the Patchwork Elephant (Andersen Press) has secured shelf space in Sainsbury’s with a line of babywear from Dennicci and Aykroyds, alongside plush from Rainbow Designs. ▶ Hasbro has signed on as global master toy licensee for Andrew Davenport’s new CBeebies show Moon and Me, due to start airing in early 2018. ▶ Beanstalx Baby, a division of Jaxxwear, recently launched two new viscose from bamboo infantswear collections, featuring the iconic World of Eric Carle and Miffy brands. ▶ Portmeirion is expanding its range of Peppa Pig tableware with the introduction of two new collections, featuring Peppa and George.

www.progressive-preschool.com t@Prog_Preschool www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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There’s even more

“Popping Up”

PORTABLE ON THE GO PRODUCTS

from Summer Infant

Pop N’ Jump™

Pop N’ Sit™

Pop N’ Play Ultimate™

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For more information contact us on 01442 505 000 www.summerinfant.co.uk

• cleverly designed to be compact & lightweight • “pop-up” and fold down in seconds -- perfect for indoor & outdoor use • stored in handy travel bag with straps

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TOP STORY

UK Toy Market Continues To Grow

T

he UK toy market saw a 6.3% uplift in sales in 2016, increasing the market value to more than £3.5 billion for the first time, according to figures released by the British Toy and Hobby Association and The NPD Group at this year’s Toy Fair.

The growth equates to a gain of more than £200 million yearon-year, making the UK the largest market in Europe and fourth largest in

the world. An average of £350 was spent on each child aged from 0 – 9 throughout 2016, with an average toy price of £8.35.

“It has been a good year for the UK toy market,” said Frederique Tutt, global industry analyst for the NPD Group. “36% of sales were conducted online, an increase of 4%, while click and collect sales grew by 14%, suggesting that while the final transaction is made online, there is still a place for brick and mortar retail units in the UK.”

Above: The UK is the fourth largest toy market in the world.

Ickle Bubba Adventures

Mumstock Unlocks Marketing Secrets Industry bible Marketing Week has partnered with Mumsnet for the parenting website’s fourth annual ‘Mumstock’ event, which looks to unveil the seven habits of brands that know how to effectively target parents.

Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi and will explore how brands can best target parents – specifically mums – and take their relationship ‘to the next level’.

The report will reveal the secrets of best-in-class brands and also includes a discussion around the importance of trust as well as feedback from some of the mums who took part.

“Over the years Mumstock has offered really concrete insights to marketing professionals, and this year will be no exception,” said Mumsnet founder Justine Roberts. “As with any huge demographic group, mothers’ preferences are highly varied and nuanced; this is the conference that puts an end to guesswork.”

PJ Masks Teams Up With Youth Sport Trust

New preschool property PJ Masks has become a brand ambassador for UK sports charity Youth Sport Trust.

Brand owner eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s popular annual National School Sport Week. Power of 3 will specifically target young children between the ages of 2-5 in nursery school and preschool settings, who will be encouraged to take part in 30-minutes of daily activity.

“The partnership with Youth Sport Trust is a great fit for PJ Masks,” said Rebecca Harvey, head of global marketing at eOne Family. “We’re pleased that this appeal can be channelled to positive effect and we look forward to working together to make Power of 3 an inspiration for young children throughout the UK.” The initiative will be rolled out to over 9,000 early learning venues across the UK from 26 – 30 June 2017.

Above: Power of 3 will help preschoolers channel Catboy, Owlette and Gekko.

Date Change For ABC

The ABC Kids Expo has shifted its 2017 show dates in response to concerns about clashes with key holiday dates.

Now taking place from 17 – 19 October 2017, the new three-day show format was made in an effort to decrease exhibitor time and expenses, to avoid exhibitor setup during the Jewish holidays, and to eliminate a day of travelrelated expenses for attendees.

www.progressive-preschool.com

Award-winning pushchair and travel system brand Ickle Bubba has unveiled an exciting rebrand, marking the start of a new era.

As well as a brand new logo, the brand has created a reflective strapline; Big Adventures for Little People. This fresh new look marks the start of what is set to be Ickle Bubba’s most exciting year yet, with a more comprehensive company website and five new products set to launch this year.

NEWS IN BRIEF ▶ The annual Toy Fair charity Trolley Dash saw 60 volunteers collect over 4,000 toys from exhibitors around the show to be donated to official charity partner KidsOut. ▶ The International Hip Dysplasia Institute (IHDI) has recognised the Baby K’tan Baby Carrier as a ‘hip-healthy’ product, in addition to the brand’s ASTM Sling Safety standard approval. ▶ Parragon Books is refreshing its award-winning own-brand imprint Little Learners for babies and toddlers with the key branding message ‘Play Together, Learn Together’. ▶ Je Porte Mon Bébé is expanding into Sweden, Morocco, Malta, Andorra and the Netherlands with exclusive distributors, all dedicated to offering the best babywearing experience. ▶ SweetDreamers, the team behind the multi-award-winning Ewan the dream sheep, will now also be exclusive UK distributor for the brand new Gertie the Good Goose teether. ▶ Popular ‘That’s not my…’ series from Usborne is a household name for most parents, and the 50th book in the series – which is currently top secret! – will be released this summer.

t@Prog_Preschool PROGRES SIVE PRESCHOOL

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Best Seller

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TOP STORY

Teletubbies Take Centre Stage

P

opular preschool brand the Teletubbies has been named as the lead sponsor for the Shop Direct baby and toddler event which started at the beginning of March and runs until 17 April 2017.

In addition, Shop Direct – the multi-brand online retail group behind Very.co.uk and Littlewoods.com – has increased its category footprint of the popular preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range.

Shop Direct is the UK’s second largest pure-play digital retailer.

This increased offering will be supported by onsite category takeovers and digital support as the Teletubbies will be featured prominently throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food.

“Teletubbies continues to be an important brand at Very, where it is

Little Bird Launches Rainbow Baby Initiative

Founder of Mothercare’s Little Bird clothing collection, Jools Oliver is launching a ‘Rainbow Baby’ bodysuit to help fund research into miscarriages, premature births and stillbirths.

A rainbow baby is a baby born following a miscarriage or stillbirth – the idea that a storm is followed by a rainbow, giving hope to families of things getting better.

A £1 donation from the sale of each bodysuit will go to Tommy’s, the leading charity funding research into pregnancy problems that lead to miscarriage, premature birth and stillbirth.

Left: The Rainbow Baby bodysuits from Little Bird.

Spielwarenmesse Reduces 2018 Show

Starting from next year, the duration of the Spielwarenmesse toy fair will be reduced by one day. The popular toy trade event, held at the Exhibition Centre in Nuremberg, will now take place over five rather than six days and will no longer run into the Monday.

The dates for next year have been announced as Wednesday 31 January to Sunday 4 February 2018.

currently our fourth biggest preschool licence,” said Emma Carden, buyer for preschool and outdoor Toys at Shop Direct. “The new products we’ve seen for 2017 look great and we anticipate that Teletubbies will drive a significant amount of volume this year.”

Below: The event will be supported by Teletubbies-branded activities including event emails, onsite category takeovers and offsite digital support.

Babycup Supports GOSH

British nursery company Babycup has gifted 100 of its award-winning Babycup First Cups to Great Ormond Street Hospital in London in support of their value of ‘The Child First and Always’.

Midwife Sinead Tynan, part of the oral healthcare brand’s specialist team, hand-delivered the gift, saying: “Babycup is a brand that’s totally committed to creating nursery products with the child’s best interests at heart and it felt very fitting give Babycup First Cups to them.”

PEOPLE NEWS ▶ Sambro has strengthened its team with the arrival of former Hasbro exec Grant Gie as its new commercial director. ▶ Helen Morley has joined the Cheeky Chompers team as business development manager for the UK and Ireland. ▶ Direct2Mum’s finance director, Richard Smith, has been promoted to managing director, as his predecessor Alex Leslie assumes the role of group ceo. ▶ Frugi’s e-commerce team has doubled in size in recent months, and the organic childrenswear brand has appointed Jaco Coezee to head up the fast-growing division.

Online Boost For BTHA Play Campaign

▶ Caroline Membrey has joined Natures Purest to head up sales and product development and is looking forward to promote the ethical brand.

The popular Make Time 2 Play campaign from the British Toy and Hobby Association has created six new videos on the benefits of play in a bid to help the campaign reach 100,000 followers on Facebook.

Presented by children’s TV presenter, Anna Williamson, the one-minute videos explain the physical, emotional, creative, social, behavioural and inquisitive benefits of play and provide a snapshot of some of the best play activities to help nurture these specific benefits.

The campaign currently has a strong following of more than 83,000 on Facebook and hopes to reach 100,000 followers that will hear about the value of play and toys.

You can find more about the campaign on Facebook, Twitter, Instagram and via the Make time 2 Play website and free app.

▶ Emma Pilgrim has been appointed to the role of assistant product manager at HTI, while Rebecca Law has been promoted to junior product manager and will be responsible for the dolls prams and pushchairs category.

Below: The videos can be seen on the Make Time To Play YouTube channel.

▶ Summer Infant has expanded its sales team, with Daniel Kidd as new national accountmanager,responsibleforAmazonand UK grocery accounts.

▶ Infantino Bkids has appointed exMothercare buyer Claire Beard as brand manager for the UK as the brand builds consumer awareness. ▶ Jumbo Games has taken on experienced toy expert Philip Ellis as new sales agent for Ireland and Northern Ireland, following the retirement of Bill Douglas. ▶ MI PR Global has appointed Ruth Leonard to a newly-created role as marketing director. ▶ Skip Hop has welcomed two new members to the ever-growing UK team, new general sales manager Jaimie Green and customer service executive Jo Porter.

▶ Vital Baby has recruited a new member to its growing team, with Philip Doherty joining the team in the role of national sales, business development and account manager.

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EXCITING THINGS COMING FOR 2017

ANIMAL JAM © 2017 WildWorks, Inc. All rights reserved. Despicable Me 3 2017 © Universal Studios. © 2016 All Rights Reserved. Nickelodeon, Shimmer and Shine and all related titles, logos and characters are trademarks of Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Blaze © 2014 Viacom International Inc. All Rights Reserved. Nickelodeon, Blaze and the Monster Machines and all related titles, logos and characters are trademarks of Viacom International Inc. ©2014 Moose Enterprise (INT) Pty Ltd. Shopkins Shoppies™ and Shoppies™ logos, names and characters are licensed trademarks of Moose Enterprise (INT) Pty Ltd. Angry Birds Hatchlings and Piggy Takes © 2017 Columbia TriStar Marketing Group Inc. © 2016 Rovio Entertainment Ltd. MR. POTATO HEAD and MRS. POTATO HEAD are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved. Licensed by Hasbro. HASBRO and its logo and PLAY-DOH are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved.

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MEDI A WATCH

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

MAR 2017

Counting Sheep The Zuzu sleep trainer clock from Cheeky Rascals was included in Mother & Baby’s April 2017 issue in its ‘Six ways to... Handle the clock change’ feature.

A number of sleep aids were tested, all designed to help keep to a routine.

“This will be really useful for slightly older children”, the tester said, as; “it helps your child understand when it’s time to go to bed or get up”.

Take A Seat Although best-known for its comfy ergonomic carriers, Baby Bjorn’s Bouncer Balance chair and highchair were both highlighted in the January issue of Mother and Baby magazine. The battery-free bouncer offers a classic modern look, while the clever strap-free highchair scored an impressive 12/15 in the test feature.

Rocket To The Moon The January/February issue of the superstylish CWB magazine (Childrenswear Buyer) ran a ‘Toy Story’ special in its regular Style Guide section. Included in the feature was the colourful and contemporary plush rocket from Blade & Rose, a design-led apparel company better known for their colourful unisex tights.

First Look The March 2017 issue of Mother & Baby magazine included a jam-packed two-page feature which focused on the best new baby gear. The article highlighted Cheeky Chompers neckerchews in new Joules prints as well as Hardenberg’s Angelcare AC517 movement, sound and video monitor which also boast a temperature display and night vision.

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UK Distributor to some of the world’s most unique children’s brands SleepyLights

Toy Chests

Muslin Sets

Reversible Hats

Training Pants Toddler Reins

www.potwellstrading.co.uk

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Tel: 0845 6531493

11/03/2017 13:04

MEDI A WATCH

1

SUPERTIPS

Carry-out

‘The vital piece of dad kit for me is a baby carrier. With my first daughter, I relied heavily on a classic

BabyBjörn. It came everywhere with us and we had so many amazing walks.

I also used to do housework with Helen strapped to my front!’

John, dad to Helen, seven and Elizabeth, three; @dadbloguk

BabyBjörn Original baby carrier, £64.99, mothercare.com

Who’s the daddy?

Nest Cam camera, £159, nest.com

down Let your hair my partner Alice

‘I cook and clean and does the DIY and drives us everywhere.

But I think bath time generally falls to dads and luckily enough that’s my area of expertise. I love the Curly Ellie haircare it would range. Etta’s hair is crazy curly and thick, so to be a nightmare without it. I’ve even been known steal the leave-in conditioner from time to time.’

Gregory, dad to Etta, two and Ezra, two months; @london_dad

Ne w

ARRIVALS!

BAG OF TRICKS

3

SOMETHING

HUDSON

‘Changing a humdinger of a nappy in public can be chaotic and stressful.

Dirty loos, kamikaze toddlers, ear-splitting screams and labyrinthine changing bags only add to the stress. Pacapod bags organise the chaos into handy detachable pods and come in cool designs – mine’s a chic rucksack that keeps my hands free.’

‘I’m slightly obsessed Cam monitor. It has cool features, like night vision, motion activation and a speaker and mic, so you can talk to your baby. Having recently returned to work after paternity leave, I especially love the live-streaming option.’

Giles, dad to Teddy (left), four months, with nephew Bertie; @youthedaddy

BY CATHERINE

Camera man with our Nest

2

TUMMY TIME

COMPILED

SOCIAL MEDIA, WITH ‘INSTADADS’ MAKING THEIR MARK ON MUST-HAVES CATHERINE HUDSON CHECKS OUT THEIR

BUZZ

A BIT SHEEP ISH

The Wild Cotton Collection from Little Green Sheep is baa-eautiful!

Made from organic cotton, the palette of green and greys will suit any little boy or girl. Or any nursery – the range a sweet selection includes of too. From £15.95, bedding, with 25p donated to the Woodland Trust, thelittlegreenshee p.co.uk

FOR YOU, SOMET

Jamie, dad to Edie, three and Arlo, nine months; @dayjam

Curly Ellie full range set, £50, curlyellie.com

HING FOR THEM.

DADDY COOL

As well as new styles and colourways, Pacapod’s lastest collection of bags includes this chic rucksack .

Inside, you’ll still find the same super-or ganised feeding and changing pods that the brand has become renowned for, while outside, looks like anything it but a baby changing bag. Cool, dude. £85, pacapod. com

Hastings Driftwood changing rucksack, £69, pacapod.com GURGLE.COM 81

Stretch marks?

They are all part and parcel, but, you can go some way to attemptin to minimise g them by moisturis ing every day. Cue, celebrity favourite Mama Mio’s Pregnancy Saviours , Kit. The swish new set includes Tummy Rub Butter – designed to tackle pregnanc y-related issues such as dry and sensitive skin; Lucky Legs cooling gel to ease aching lower limbs; Pregnanc y Boob Tube, a rub for sore breasts; plus Liquid Yoga, otherwise known as a room spray.

How wonderfu Zen. £48.50, lly mamamio.com

YAY!

5

BIG BROTHER

What’s not to like about Motorola’s new funky touch-screen Smart Nursery Connect 7–a rechargeable and portable Wi-Fi video baby monitor with two-way communication?

No wires mean you can move it from room to room, easily keeping an eye on your sleeping beauty.

There’s also a humidifier and dream machine in the range, all of which use smart technology to gather info and learn about you and your baby’s habits.

Ooo err! £299.99, johnlewis.com

SWEET SLUM BER

Sleep suit brand ergoPouch has just landed in the UK from Australia, bringing its collection of natural sleeping suits, in a variety of togs, to our (hopefull y) snoozing babies.

We like that they feature poppers in the arm holes making it easy to swaddle without the need for wrapping. And, after three months or so you simply unpop them and the whole thing transforms from a swaddle to a sleeping bag.

Now that’s efficient. £38.95, ergopouc h.co.uk GURGLE.COM

33

Daddy Cool

Client: Source: Date:

The latest collection of stylish and practical changing bags from Pacapod have proven popular with the team at Gurgle magazine, which features the brand twice in the March issue of the magazine. A super-organised changing rucksack is highlighted in the New Arrivals section while over in the Consumer Magazine, ‘Instadads’ feature, @dayjam praises Pacapod bags for helping him ‘organise the chaos’.

Keyword: Page: Reach: Size: Value:

TOMY Mother & Baby 01/04/2017

Lamaze 115 40954 539 9006.69

Driving Clever The March issue of Mother & Baby magazine featured Tomy’s Lamaze Freddy the Firefly in its feature on car seat toys. Described as being best for on-thego babies, the testers were particularly pleased with the way the interactive toy could be swapped quickly and easily between car seat and pushchair.

4700 e +44 (0)20 7264 ther copying (including th services@KantarMedia.com r copyright owner. No fur from the NLA, ntarMedia.com m the NLA, CLA or othe d except under license body. www.Ka oduced under license fro or forwarding is permitte zines) or other copyright Coverage is repr s) digital reproductions o.uk (for books and maga printing of digital cutting ewspapers) CLA http://www.cla.c .uk (for n http://www.nla.co

MAR 2017

Who’s Who?

The PR companies, distributors and suppliers featured in this issue of Media Watch are: Clareville (BabyBjorn, Blade & Rose), Bump PR (Infantino Bkids), Cheeky Chompers, Hardenberg, Pacapod, The Butterfly Consultancy (Shnuggle), Mason-Williams (Tomy Lamaze), Tidy Tot and Bump PR (Cheeky Rascals)

Enter The Dragon Husband and wife Adam and Sinead Murphy appeared on Dragon’s Den this February pitching for investment in Shnuggle. The Dragons were impressed with the company and its newest product Dreami – ‘The Clever Baby Sleeper’.

Following a nerve-wracking pitch, Dragon Touker Suleyman made an offer, which the pair were delighted to accept.

Minimising The Mess Bib and highchair cover Tidy Tot was thrilled to be included in Mother & Baby January 2017 issue in its ‘Six ways to...

Less messy mealtimes’ feature. A real mum and toddler tested out a number of mealtime messreducing solutions.

The clever bib was described as ‘briliant for babyled weaning’ and ‘perfect for the early stage’.

Whale Of A Time Infantino BKids Slumber Whale was featured in the news pages of the February issue of Right Start magazine, a subscription-only publication which is aimed at the parents of children aged between six months and seven years old. The feature highlighted the nightlight’s clever use of new technology and traditional calming methods.

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The Progressive Preschool Awards take place on Thursday 9 November 2017, at The Dorchester Hotel in Mayfair, London.

Now in its fifth year, the PPS Awards is a hugely popular awards ceremony that sees all sectors within the preschool product and retail sector coming together to network and celebrate the past year.

The Progressive Preschool Awards recognise retail and product excellence, in addition to marketing prowess and people power. The nomination and voting process differs for each category, utilising the skills, experience and knowledge of experts in the sector. This ensures that the utmost integrity is maintained.

Categories will open for entry from 3 April 2017 Product Award Categories – Judged in person by top retail buyers Marketing Award – Highly coveted, judged by marketing gurus Retail Award Categories – A chance to nominate your leading retail partners Outstanding Achievement Award – Recognising talent from product or retail Wholesale / Distributor Award – Rewarding the often unsung heroes of trade Entry will open online at www.progressive-preschool-awards.co.uk from 3 April 2017 Contact a member of the PPS Team for guidance on nominations and entry: Rob Willis: robw@max-publishing.co.uk Jo Pilcher: jop@max-publishing.co.uk Jacqui Parr: jacquip@max-publishing.co.uk Samantha Loveday: saml@max-publishing.co.uk Join industry peers across manufacturing, licensing, supply and retail for a day of celebration for the preschool sector in a glorious setting.

“What a great honour to receive the award. We have had great support from a fantastic group of suppliers partners that have worked hard with us in order to deliver a customer-focused range.”

Dawn Lavalette, head of buying for toys and nursery, Tesco.

“It is amazing for Sainsbury’s Argos to be recognised in the PPS Awards, and I feel incredibly proud of my team who have worked many late nights to deliver a fantastic preschool offering.”

Chris Watters, buying manager - preschool, Sainsbury’s Argos.

"To win Best Outdoor Toy Range had made us all so very proud, especially with it being such a prestigious category and up against some real industry giants. We couldn’t be happier.”

Nikki Jeffrey, UK key account manager, Famosa.

For ticket information Please contact Clare Davies, Createvents Ltd: T: 01183 340085 E: clare@createvents.co.uk W: createvents.co.uk

www.progressive-preschool-awards.co.uk

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The Retail Award Categories • • • • • • • • • •

Best Supermarket Retailer Best Multiple Retailer Best Mixed Retailer Best Department Store Retailer Best Online Retailer Best Retail Initiative Best Independent Toy Retailer Best Independent Apparel Retailer Best Independent Gift Retailer Best Independent Nursery Retailer

The Product Award Categories • • • • • • • • •

Best Preschool Essentials Range Best Preschool Reading or Writing Range Best Preschool Home or Furniture Range Best Preschool Mobility Range Best Preschool Apparel or Accessories Range Best Preschool Toys or Games Range Best Preschool Tech, Development or STEM Range Best Preschool Gift Range The Innovation Award

The Special Awards • The Marketing Award • The Outstanding Achievement Award • Best Wholesaler or Distributor Award 2017 Sponsors include...

T

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Capture your adventures, wherever you are!

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10-03-2017 10:58:33 AM 10/03/2017 15:42

CHANGE IS ALL AROUND

I N DU ST RY I N S I G H TS

Inset: Teethers and soothers have boosted the baby feeding category.

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery business manager Tullika Bhalla takes a look at the latest figures and market trends.

A

“

s we look back on 2016, we will see the year as the one that changed the economic course of the UK for some time to come. While we saw an initial bounce back from the Brexit referendum, it is clear that consumers have felt the impact on the currency, and footfall in retailer outlets, along with confidence in the economy remains low.

Inset: Highchairs have declined in value over the last year.

However within nursery, numbers of sales continue to drive growth as more parents are encouraged to buy with the drop in prices. Categories driving the value growth within the industry include baby mobility categories, bathing and baby bedding.”

Baby Feeding “Parents spend £1 out of every £5 on non-food feeding products, making it the second biggest baby-related expense. While the category has declined in the last nine months, a higher number of purchases of breastfeeding products, teethers and soothers has grown the size of the categories within feeding. However, a 6% decline in the value of highchairs has had an impact on the overall performance on the category.”

Baby Transportation “With over one third of the baby budget spent on baby mobility options, purchase of a stroller and a car seat remains the most significant spend that a parent is likely to make.

Sales of iSize car seats as well as highback and convertible booster seats continue to grow as the new regulations come into force this year. Stroller sales have declined in 2016 when compared to the previous year, as parents are moving away from buying travel systems.

Online purchases continue to grow across a number of categories including transportation.”

The Year Ahead “Despite going through a tumultuous year and concerns about the wider economy, it is unlikely that new parents will reduce spend on baby products. However, with prices likely to rise due to falling pound value and rising costs, promotions and upgrading customers by providing an option of feature rich products could prove to be the key to encourage spend in the sector.”

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CM

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CY

CMY

K

30399 30398

30265

30332

sales@ravensburger.com Sales HOTLINE 01869 363800 30267

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www.brio.net

09/03/2017 19:00

COLU MN I ST

DEVELOPING THE ASK AMANDA PERSONAL TOUCH

In her latest column for Progressive Preschool, Dr Amanda Gummer examins what independent retailers can do to fully capitalise on their USP. New baby arrival

Dr Amanda Gummer is a child psychologist and founder of Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

Firstly, be careful about making any pregnancy assumptions! Once you’ve established a baby is imminent, reassure the parent-to-be that everyone is nervous at this time. For those with a young child already, encourage them to protect time with the older sibling. Remind them there’s plenty of support available and encourage them to come back and talk to you when baby has arrived.

Weaning

The most important piece of advice here is to wait until the child is ready.

Even if all of the mums at baby group are giving three meals a day, each baby is different and will get to solids in their own time. Suggest they try a

I

“

n a time of competing with multiples, grocers and online retailers, independent retailers have to fight to ensure a point of difference. While pricing and range can be hard to contend with, independents have the edge when it comes to offering a personal service that creates a loyal customer base.

Running a children’s retailer will mean your customers have one thing in common – they’re mainly parents.

Offering non-judgemental advice shows you are interested in them (not just what they are purchasing) and as a result, it’s likely to increase customer loyalty. People will return to environments where they feel safe and valued, as it creates a pleasant experience for them.

Below we’ve outlined some of the most common parenting issues and the advice we would offer as child development experts. It’s always worth having the details of the local children’s centre to pass on to anyone looking for an extra source of information and support.

Going back to work/starting school or nursery

Soothe worries with the fact that children are more adaptable than we realise. Routine is key and it’s important to make the time they do spend together count. Helping children prepare for changes by giving them choices on things like the colour of their lunch box, or getting a special bag for them to take to nursery can help them settle in.

Learning to walk or talk

Most parents will be in a rush for this to happen, but all children develop in their own time. Help them understand that development happens in a progressive order, so it’s good to focus on what a child can do now and help them find products to support the next step. If there are medical concerns behind the lack of mobility or speech, advise them to speak to their GP.

Getting out of the door

Preparation and routine! Suggest getting clothes, bags, lunches etc ready the night before and following a regular routine which children will become familiar with.

Dealing with tantrums

A tricky one to advise on, but if you explain that you see many children having tantrums then parents will feel reassured. Encourage them to deal with the situation in their own way, rather than worry what others think (as they probably aren’t judging anyway).

Fussy eating Top: New arrivals can mean everyone feels a little nervous.

Above: Parents of tantrumming toddlers just want reassurance.

few methods, looking at what best suits their own family’s needs and see which works for their child.

Explain that often it’s more about the child exerting control over their environment and finding out what they can say no to. Encourage parents to set their rules for meals and stick to them – generally children will eat if they’re hungry, so they don’t need to panic.

Encourage parents to use play food and get the child involved in helping in the kitchen.”

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Progressive Pre-School - 22.12.16

For all your favourite

Book Week friends.....

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For further information please email: sales@vmc.co.uk Or visit us at www.vmcaccessories.co.uk For latest updates LIKE US ON FACEBOOK www.facebook.com/vmcaccessories

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FEEDB ACK: LI CEN S ED A P PA REL

“FEEDBACK”

All Dressed Up

The licensed preschool apparel sector remains one of the healthiest, with plenty of choice for both retailers and consumers. But it’s not without its challenges – the Brexit vote and the subsequent currency devaluation, retailers being ever more cautious on stocking decisions and lack of shelf space to trial new lines are all concerns. PPS chats to some of the sector’s key players to get their views.

Kim Bown, director, Misirli

Andrew Farrow, md, Paul Dennicci

“

2016 was dominated by PAW Patrol, however Peppa Pig remains our best preschool character.

Overall, 2017 has begun slowly due to most people finalising their strategy after Brexit. Retail have been holding back; I see a lot of destocking and decisions being made on where price points go to.

The preschool apparel sector is very restrained at the moment, but that can be said for the other sectors, too.

Retail obviously wants to back the surefire properties and evergreens, and there is very little scope due to shelf space for trials. We have a very good portfolio of licences but it’s the second half of the year that will tell where the successes will come from. We are launching new product categories at the back end of 2017 and have had a great response so far from licensors and retail, so hopefully more to follow later in the year.

”

Right: PAW Patrol has had a major impact on the preschool apparel sector

“

2017 is challenging, the hardest I have ever known it, but we are working with our key customers on ensuring we have newness and innovation, and really create valued ranges for their stores.

All our licences are performing well, which shows there is still appetite for character licensed wear in our preschool category, as this does give choice to the customers own label ranges.

Obviously Brexit is having a huge impact due to the currency challenge, which is the main issue, alongside imminent inflation rises which will affect consumer confidence and spending. The good news for us is that babies are growing so they need new clothes, unlike ladies or mens where the consumer might put off particular purchases.

We want to maintain our position as the leading licensed supplier, alongside giving our clients excellent quality product and also creating newness for this sector. We have invested heavily on research to ensure we give the customer what they require.

”

Above: Currency devaluation is a challenge says Paul Dennicci’s Andrew.

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FEEDB ACK: LI CEN S ED A P PA REL Louise Hinds, licensing and creative director, VMC Accessories

“

2016 was a challenging year with Brexit and the US election causing issues with the value of the pound. However, we have worked hard to minimise the impact as much as possible and ended the year with positive, growing books from several customers.

Preschool has been particularly strong within our licence portfolio, with PAW Patrol now expanding well into girls’ ranges in addition to boys’. Peppa Pig is still an evergreen, featuring in all retailers’ ranges, while Thomas and Mickey are continuing to be strong for boys.

Left: Preschool is the healthiest sector of licensing right now, says VMC’s Louise.

The challenges for 2017 are well known – the value of the pound is impacting on prices negatively and costs in general are rising. Retailers are demanding more for less; there has to be a reason for them to buy, so pressure is on price and design.

Retailers are buying later and keen to shorten lead times.

The end customer wants to buy at point of use – sunglasses in August, winter hats in January – the days of mums buying in advance are coming to an end. This is leading to a buying calendar with less prominent peaks and troughs and more buying phases.

Preschool is the healthiest sector of licensing right now, with a wide selection of quality licences to choose from. However, we would like to see a larger presence of preschool dress-up at retail.

”

Patrick Bailey, group licensing director, Blues Clothing

“

Mike Coles, director, Cooneen

Above: Thomas is among the brands continuing to perform well for Cooneen.

“

Preschool grew as a category for Cooneen in 2016. Although this is a busy category, the classics – Peppa Pig, Thomas – still perform into those accounts we supply. However, great design is a significant part of this.

2017 had a slow start while retail realigned itself in the wake of Brexit, however there appears to be light at the end of the tunnel and momentum is picking up. All of our Warner Bros. and Disney brands are performing extremely well, while emoji, Peppa, Minions and Thomas continue to deliver.

The lack of investment in new preschool TV will cause problems over the coming years. Also, the obvious challenge, cost of goods will inevitably increase and consequently retail prices will have to go up.

Preschool is reasonably buoyant at the moment, however, until the retail prices increase, there will be significant pressure on supplier and retail margins.

The economic climate is still challenging and looks set to remain this way throughout 2017. We cannot affect this directly and, therefore, we have to ensure we are offering product that will be successful in-store. Retail will always give shelf space if they can buy products that they believe will be attractive to their customers.

I do feel that we have a portfolio that offers a wide choice to our buyers. My Little Pony is highly popular – although older girls is the core audience, the brand has a large following with younger girls. PAW Patrol is also in high demand, while Peppa Pig and Thomas remain very strong brands.

Blaze and the Monster Machines, Shimmer & Shine and Hey Duggee are now getting established and look to have great potential. We would see these brands gaining momentum in 2017. We are also extremely excited about the potential of PJ Masks.

Generally the preschool area is alive and well; it is a key area and one where apparel works extremely well.

”

Below: Hey Duggee is one of the brands with great potential says Blues’ Patrick.

”

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28 - 30 March 201 Harrogate Interna

Confused about new regulations regarding child car restraints and booster seats?

The Baby Products Association is working with major car seat manufacturers at Harrogate to give clarity to retailers and anyone involved in this sector; and to also provide general safety advise in relation to these products.

Visit the Car Safety Advice Centre in Hall M

• More than 120 exhibitors with over 200 brands on display • 50 exciting new companies showing for the very first time • Numerous brand new product launches and exclusive show offers

17 ational Centre Register online today at www.nurseryfair.com Don’t miss a great line up of speakers Seminar Theatre - Hall M • Anthony Williams, GfK - How brands can maximise opportunities in retail • Nadia Khaldi, Generation Media - Communication strategies to target mums • Sara Ludlam, 3Volution - turning clever inovations into commercial sucessess • Phil Staunton, D2M - turning a good idea into a profitable product • Athena Gong, CBME China - Unlock the doors to China’s booming child, baby and maternity market

Visit the website for full details and times.

Join the Nursery Fair and Progressive Preschool teams for free drinks and Canapés at 5.30pm after the show on Tuesday 28th March in the Royal Hall!

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TA LKI N G TO : B EN TA LLS Inset: Bentalls is a ‘go-to’ destination for nursery with an extensive range of pushchairs, furniture, bedding accessories and gifts.

The

BENTALLS Difference

B

entalls has been part of the fabric of Kingston upon Thames for 150 years with five floors of fashion, beauty, homeware, appliances, electronics, nursery and toys. Acquired by the Fenwick group in 2001, it is now one of the largest stores in the group, with six eateries and a variety of in-store services.

Over the years Bentalls has become

known as the ‘go-to’ destination for nursery and toys, with nearly the entire third floor devoted to children, including 2,500 sq. ft. of nursery showroom, 6,000 sq. ft. for toys, as well as the childrenswear department and a family-friendly restaurant. Husband and wife team Grahame and Erin Hook have been at Bentalls for 17 years, with Grahame (group buyer for toys) and Erin ( buyer for nursery).

“A really important part of the Bentalls experience is the theatre we create in-store,” says Erin.

“We plan ahead the Left: The new Wave from Silver Cross in sable. Right: Erin and Grahame formed part of the judging panel for the PPS Awards 2016.

Below: Bentalls has been part of the landscape of Kingston upon Thames since 1867.

A finalist in the 2016 Progressive Preschool Awards – best department store category, Bentalls Kingston is well-known not only for its extensive toy and nursery offering, but also its in-store shopping experience.

Special shopping events, children’s activities, costume character visits and workshops all make a trip to Bentalls something special. year’s calendar with school holiday activities such as children’s dance workshops, costume character visits and farm animal visits. We’re creating a destination not only for shopping, but for entertaining kids as well.”

The nursery department holds a twice-yearly My Baby and Me event with special offers, prize draws, talks from industry experts, workshops and information from local hospitals and NCT groups. “These are really popular events and a chance for customers to meet suppliers of our top nursery brands in store, offering one-to-one demonstrations and a chance to try before you buy,” says Erin. “This 

Grey Is The New Black While there is still a lot of colour splashed about new pushchair ranges, grey is everywhere. Where in the past, buggies used black for contrast, it is now all about the softer, more sophisticated grey and it’s something Erin thinks will continue for a while.

“Grey is still a big trend for pushchairs and we’re also seeing it coming through in nursery interiors,” she said, although she also pointed out that, “navy is still a strong classic.”

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TA LKI N G TO : B EN TA LLS

A Big Movie Year It’s already clear that 2017 is a big movie year, and although not directly targeted at preschoolers, there will be some toys filtering down for the younger audience.

Here are Grahame’s pick of the flicks for 2017: ■ My Little Pony ■ Beauty and the Beast ■ Guardians of the Galaxy ■ Paddington 2 ■ Despicable Me 3

year we are expanding our baby event to

make this bigger and better. New brands have joined the mix such as Mountain Buggy, Kiddy and Tommee Tippee.”

In the toy department Grahame and the team are creating a centre of excellence, getting behind a particular range or brand and expanding the product offering. “It’s a really great feature of what we do at Bentalls, creating a shop within a shop,” says Grahame. “We’ll not only offer the toy range, but also gifting, clothing, stationery and anything else related to the brand. We can really build on the brand story and offer our customers a complete immersive experience. We currently have a Harry Potter pop-up shop instore along with a trolley in the wall!”

Business is going well across both departments with Erin commenting on nursery: “2016 was a good year for us, especially on prams. We have also seen significant increases in the purchases of furniture along with all the matching bedding accessories. Our biggest brands are Silver Cross and Mamas & Papas, as they offer a good mix of products Right: The iCandy range is one of the most popular ranges in nursery. Below: The My Baby and Me events bring together customers, suppliers and industry experts for a day of special offers, talks and demonstrations.

Below middle: Children can sit inside the Thomas & Friends display in-store. Below right: Catching the imagination with a Lego display in the toy department.

Right: Sylvanian Families appeals to a preschool audience. Below: The My Little Pony brand will get a boost with the new movie coming out later this year.

across multiple categories. Silver Cross furniture is performing very well as customers love the hassle-free delivery and build service they offer. Prams are very big for us and iCandy, Maxi Cosi, Bugaboo, Joolz, Egg, Bébécar along with many others are important in our mix.

Across our accessories business Gro, Skip Hop and Aden and Anais are very popular as gifts but also as first-time parent purchases.”

Grahame picks out Duplo, Brio, Playmobil and the ELC range as the big sellers in preschool toys, but also mentions Barbie and Sylvanian Families are crossing over into preschool. “This ageing down is something I’ve noticed over the past few years. Whereas Barbie was traditionally bought for girls aged seven or eight years old, we’re now seeing Barbie purchases for girls aged three or four years. It’s the same with Sylvanian Families and some of the Lego. The mini Lego figures have been particularly popular, especially from the new Lego Batman Movie, which is appealing to a young audience.”

In terms of trends, Grahame believes that the collectible category is still going to grow. “We’re having a phenomenal time with collectibles such as Shopkins, Pokemon and the Lego mini figures. We’re also looking forward to getting the Hatchimal Colleggtibles in store later in the year.

And I think we’ll continue to see growth in our core preschool brands such as Lego, Playmobil, ELC and Brio. Customers know and trust these brands. They always do well for us.”

Over in nursery Erin sees her customers looking for more options on personalisation and customisation.

“Customers are looking for ways to make their purchases stand out from the core ranges, especially in prams.

More and more suppliers are now offering so many options in terms of colours and configuration, so that parents can really have something completely personal to them. Last year we started to see customers spending more on their pushchair.”

This personalisation comes through in furniture as well, with customers looking to purchase the coordinating elements to complement their furniture.

“Customers haven’t been so keen on matching bedding accessories over the past few years,” says Erin.

“But we are seeing that change.

There are so many more options on furniture and accessories now.

Looking ahead, one of the exciting developments for the Bentalls team is the opening of a Build-A-Bear Workshop at Easter. “This is going to be great addition to our entire children’s offering at Bentalls,” says Grahame.

“It’s another reason for people to come and visit. It’s all about creating experiences, not just selling product.”

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The worldwide leader in multi-level logic games

Award-winning pre-school magnetic construction

Come and see us at the Independent Toy & Gift Show (Stand D5) Email: uk@smart.be Tel: 01903 885 669 www.smartgames.eu www.smartmax.eu

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I N DI E TOY & G I F T S H OW Inset: The event hosted 83 exhibitors in 2016 and 2017 will welcome all of the top 30 suppliers (by turnover). Below: The Twirlywoos were among the preschool brands on display in 2016.

PARK LIFE

The first show of the year for independents boasting all the major suppliers under one roof, Indie Toy & Gift returns to Cranmore Park in Solihull in April. With a STEM theme, show stopper offers and quite possibly the best lunch in the business, there are plenty of reasons for retailers looking for preschool lines to make the trip. PPS finds out more.

T

he Indie Toy & Gift show may not be the largest trade event that you’ve attended over the past few months, but all the key exhibitors are there and are certainly of the highest calibre.

In 2016, the event hosted 83 exhibitors and the organisers have had to add more stands to accommodate the demand for this year. In addition, 2017 will also be the first show where all of the top 30 suppliers – by turnover – will be in attendance, including LEGO, Hasbro and Mattel.

New exhibitors will include the likes of Steiff, Smart Toys and Games, Bertoy, Arklu, Geomag and Funrise to name just a few. The show runs this year on Tuesday April 4 and Wednesday April 5, a clear two weeks before Easter – something which has previously been a factor in attendance numbers.

From the preschool side of things, all the main players will be in attendance. Big names such as Character Options, Flair, MGA and Little Tikes, VTech, Golden Bear, Rainbow Designs, HTI, TOMY

Left: The show offers “something for everybody” says organiser Miles Penhallow.

and Spin Master will line up alongside Bigjigs, Melissa and Doug, Casdon, Halilit, Artstraws, Learning Resources, Clementoni and Orchard Toys to name just a few.

Explaining why the show is such a must-attend, Miles Penhallow, head of toys and children’s gifts, says: “We are the first show of the year for independents which includes all of the major toy suppliers, as several were missing at the London Toy Fair.”

He continues; “We offer a level of service to our independent visitors which I believe is unparalleled.

We offer free entrance, parking, refreshments throughout the day and even a complementary hot lunch.”

Visitor numbers were up 5% in 2016 on the previous year, and Miles says that the show has always attracted a diverse mix including independent toy shops, department stores and garden centres, adding that; “there is something for everybody.”

Last year also marked the first time that the show had a theme

Independent Toy & Gift Show 4th & 5th April 2017

– games – and the success of this means it is being carried over to 2017.

This year’s theme is STEM, with the show’s entrance hosting a number of construction companies. In addition, there will also be a Transformers Café – sponsored by Hasbro – and a small area of stands dedicated to children’s lifestyle products.

While exhibitors have the chance of picking up a trophy for best stand, visitors will be able to take advantage of a range of single product ‘show stopper’ offers, which are available on a first come, first served basis.

As for preschool highlights? “A visit to the Flair stand is a must,” says Miles. “Plus, having seen the Little Tikes range in Nuremberg, I believe that it is the strongest range ever and includes the relaunch of both Waffle Blocks and the classic Little Tikes Family Dolls House.”

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See u

s at

The Home of Classic Characters

Beautiful brand new baby ranges in 2017 Call 01329 227300 or visit our website www.rainbowdesigns.co.uk 086_PPS_March_April 2017.indd 1

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WHAT’S NEW INDEPENDENT TOY SHOW New products showcasing at the Independent Toy & Gift Show, 4th – 5th April 2017 BRIO When looking for a train set for the youngest of children, BRIO has the perfect answer - the BRIO My First Railway range. These age-appropriate wooden train sets, are specifically created for the way children aged 18 months and up play. My First Railway sets allow children’s imaginations to develop, as they grow into the larger BRIO World collection.

Tel: 01869 363800 www.ravensburger.com

CASDON

POSH PAWS

Kids can act just like mum and dad with the Henry and Hetty Floor Cleaning sets from Casdon. Including a dustpan and brush, cleaning bottles and floor cleaning brush that will help wipe away any mess.

Tel: 01253 766 411 www.casdon.co.uk

Gear up for the all new Disney Junior animated TV series Mickey and the Roadster Racers. Airing this April Posh Paws has a brand new Mickey and the Roadster Racers plush collection which features Mickey and friends in their cool new Racing Outfits.

Tel: 01268 567317 www.poshpawsinternational.co.uk

SMART TOYS & GAMES At this years Independent Toy & Gift show, Smart will be showcasing its award-winning range of preschool and fairytale SmartGames; as well as the new and exciting SmartMax My First range, suitable for children aged one year plus.

Tel: 01903 885669 www.smartgames.eu

JUMBO GAMES Key focuses at the show from Jumbo’s children’s portfolio will include its new range of Disney/Pixar Cars 3 products that are available in June.

The highlight of the collection, which will be on show during the event, is the Disney Cars 3 Piston Cup Race Game that features a rotating racetrack, miniature Cars character figurines and electronic Piston Cup model with sound effects. With Disney Princess continuing to prove hugely popular, Jumbo has also refreshed its top-selling Disney Princess Glass Slipper Game.

Tel: 01707 260436 www.jumbo.eu

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WHAT’S NEW INDEPENDENT TOY SHOW New products showcasing at the Independent Toy & Gift Show, 4th – 5th April 2017.

CLEMENTONI New from Clementoni is the exciting Doc the educational robot from the infant range. This new smart educational robot is programmed to teach children their first experience of using animatronics, featuring a board game with bright colours and noises in which Doc moves around when instructed to do so. This robot game comes with an easy and more difficult level of playing encouraging children to develop their problem solving skills.

Tel: 0208 782 1143 www.clementoni.com

VTECH

MICRO SCOOTERS

Meet the Rock & Pop Turtle by VTech. This engaging little turtle spins around on the floor, popping balls whilst playing music, fun phrases and four sing-along songs that encourage children to interact and learn. Placing the balls into the turtle’s tummy develops motor skills and will trigger the turtle to spin around on the floor and pop out the balls at random. By pressing the two buttons on the turtle, children will learn about numbers, turtle facts and much more through fun and encouraging phrases and sounds.

The Rock & Pop Turtle comes with five multicoloured balls.

Tel: 01235 555545 www.vtech.co.uk

Mini Micro Deluxe was voted 2016 toy of the year. The iconic multiaward-winning scooter has been reinvented for 2017 and now offers an adjustable handlebar, anodized stem, increased weight limit and superior footplate for extra grip.

For ages two to five years.

Tel: 01206 381334 www.micro-scooters.co.uk

ORCHARD TOYS Orchard Toys is launching an exciting wizard-themed maths game at AIS, Magic Maths.

Players must solve a range of sums to fill their board with yucky spell items. However, the game has a magical twist as players rub their finger over the heat sensitive patches to reveal the correct answer. Show offer available.

Tel: 01953 423422 www.orchardtoys.com

GALT TOYS For young scientists, Galt introduces its exciting new Explore and Discover range featuring five Lab Kits – Science Lab, Rainbow Lab, Glow Lab, Magnetic Lab and Slime Lab. They encourage early STEM learning and scientific thinking while having fun.

Tel: 0161 428 9111 www.galttoys.com

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B RAN D FO C U S : S K I P H OP

It’s A Zoo Out There

T

he brainchild of New Yorkers – and new parents – Michael and Ellen Diamant, Skip Hop was initially concieved as a solution to the limited changing bag options on the market at the time. Frustrated in her search for a bag that suited the on-the-go city lifestyle they led, Ellen designed the fashion-savvy and super functional Duo Changing Bag and the pair haven’t looked back since!

Now a truly global lifestyle brand, Skip Hop is devoted Right: Jon Tiller, Skip Hop UK country manager.

Making MustHave’s Better All Skip Hop’s products adhere to the company’s ‘must-have’s made better’ ethos. “This philosophy is at the heart of everything we do,” said Jon. “We strive to create products that enhance the lives of parents and make their parenting journey a little bit easier and stress-free.

We ask our customers how certain products could be improved, and then we go ahead and manufacture products, taking their feedback on board. It’s that simple!”

to designing innovative products for parents, babies and toddlers – or, as they put it, ‘must-haves made better’.

Already present in over 50 countries around the world, from China to Poland, France to Mexico and Brazil to Australia, Skip Hop officially entered the UK under its own steam in June 2016.

Since then retailers have been able to get their hands on awardwinning products which span nine categories, including changing bags, on-the-go accessories, bath accessories, nursery gear, toys, baby gyms and the ever-popular Zoothemed toddler essentials.

“As a brand, Skip Hop has always had a very closeknit relationship with its retailers,” explained UK country manager Jon Tilley. “We pride ourselves on the fact that we are always willing to help, whether that’s with customer queries, in-store merchandising or general information about our products.

Skip Hop aims to reach consumers at the maternity and newborn phase through its changing bags, nursery equipment and baby gym ranges. “Once consumers connect with the brand and experience the quality of our products it’s likely they will continue to purchase

Global lifestyle brand (and celebrity favourite) Skip Hop has been designing and creating innovative and stylish products for parents, babies and toddlers since 2003. The award-winning supplier officially entered the UK marketplace last June and – as UK country manager Jon Tilley tells PPS – hasn’t looked back since.

Above: Gorgeous and practical, these changing bags are where it all began for Skip Hop.

throughout our toddler ranges too,” Jon explained. “We have found that once retailers and consumers are introduced to Skip Hop, they can’t get enough of it!”

It’s certainly true that this time last year Skip Hop had relatively minimal exposure in the UK. A short walk down almost any high street now sees a whole range of Skip Hop stroller organisers, changing bags and little kids running around with Skip Hop Zoo backpacks

Below: The Zoo range from Skip Hop is great fun and hugely popular.

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B RA N D FOCU S : S KI P H OP

New York Style A dedicated design team based in Skip Hop’s birthplace of New York is constantly coming up with new innovations, colourways and product styles. “The design of our products is of utmost importance,” Jon explained. “We work with registered industry professionals in the initial stages and regularly hold focus groups with real parents to gather feedback. In-house customer service departments also feed consumer feedback back to the product development team. We always wait until a product is perfect before launching it to the market.”

on. Is that nice to see? “Absolutely,” Jon asserted. “It’s a great reassurance of our success over the past nine months.”

Skip Hop UK started out as four very excited employees in a small office in Hertfordshire (there’s now seven of them). With enthusiasm, hard work and determination, the small but perfectly formed team worked tirelessly to establish initial relationships with retailers and the trade press to get the ball rolling and expand Skip Hop’s UK distribution.

“We made a lot of big changes when we took over from our previous distributor,” said Jon. “We increased social media presence and now work with a dedicated PR agency to help us connect with consumers and important industry influencers. We have also almost doubled the range portfolio – and it’s still growing!”

An overwhelmingly positive reception from retailers and tremendous consumer appetite for Skip Hop products in the UK mean that for Skip Hop UK, it’s now just a case of fulfilling that

appetite. “It is our priority to ensure that consumers have access to our products through a wide range of national and independent retailers, both online and in-store,” said Jon. Launching an average of 240 new products each year helps Skip Hop stay competitive in the increasingly busy marketplace, with innovative lines and creative designs helping the company stand out from the crowd. One of the best-known ranges is the fun Zoo collection, and the Skip Hop team are, quite rightly, very fond of it!

“We love our Zoo range!,” enthused Jon. “The Zoo animals are hugely recognisable and have helped us in getting the Skip Hop brand on the radar. We have found that consumers tend to choose their favourite animal and then purchase across the collection.

Many independent retailers now have our Zoo waterfall display unit in their stores and we are often told how much attention it receives from consumers.”

Currently, the company’s focus is on the changing bags which form the backbone of the Skip Hop brand.

Baby activity gyms are also important, as once consumers buy a specific gym, they then tend to purchase matching toys from that range.

“We successfully launched our first ever baby bouncer last year,” said Jon, “along with our unique threestage baby activity centre. We also add new animals to our Zoo toddler

essentials range every May so we’ll be adding two more very shortly!”

Ensuring that consumers know about these developments is essential and the Skip Hop UK team take consumer feedback and social media very seriously.

“We like to encourage consumers to share pictures and videos of themselves and their babies using our products,” offered Jon. “We regularly repost consumer imagery on our website and our very active social media pages.”

Of course, communicating with retailers is just as important as making sure consumers know what’s in store. Skip Hop regularly exhibits at various nursery and baby shows while dedicated sales managers meet up with national and independent retailers on a regular basis. A monthly e-mail newsletter also communicates new product launches and general news.

“We are also in the Left: The unique three-stage activity centre was launched to the market in 2016.

PPS Awards Winner!

The Zoo Range from Skip Hop won Best Preschool Essentials range at the 2016 Progressive Preschool Awards.

process of setting up a fully-fledged UK showroom,” said Jon. “In fact we have a lot of plans for the rest of this year!

We’ve entered 2017 hitting the ground running and we know this year will be an exciting one for us. It’s worth watching this space over the coming months!”

Below: The Zoo range includes a number of toddler essentials.

Inset: Clever design and innovation is key, as seen in this stylish Uplift Bouncer.

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The easiest, thinnest & lightest full-size folding travel cot

www.hippychick.com 01278 434440

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H A R ROG AT E I N TERN AT I ON A L N U R S ERY S H OW 2017

HARROGATE

Highlights A

s the UK’s only dedicated nursery trade show, HINF promises buyers the opportunity to see the latest launches from more than 120 exhibitors and almost 200 brands, as well as a complete seminar offering and fabulous (free!) party on the opening night.

The free seminar programme will be covering a number of topics; taking a look at the latest retail buying trends from GfK, uncovering the secrets behind brand engagement, examining how brands can work with social media influencers and much more (see www. nurseryfair. com for more information).

Crucially, the move to a midweek position for the first time means that the three-day show will be more accessible to independent retailers and major buyers alike, and the packed schedule means they are spoilt for choice, with an abundance of exclusive show offers also attracting attention.

The halls of the Harrogate International Centre will be packed to the brim with suppliers showcasing their latest trends and newest innovations and long-time exhibitor Cheeky Rascals is no different. The popular nursery distributor will be promoting some unbeatable offers at the show and is also sponsoring the café in Hall B for the duration of the show.

This year the company is launching a number of brand new, ground-breaking products to continue helping parents make family life that little bit easier.

An essential visit for anyone in the infant and preschool market, Harrogate International Nursery Fair offers buyers an unrivalled opportunity to see thousands of new product launches, all under one roof. Taking place from Tuesday 28 – Thursday 30 March, the show offers a chance to get hands-on with the very best product from right across the parenting industry.

New Names The team at Belo + Me is hugely excited to be making its Harrogate debut. Designed and made in the UK, the new range of baby wardrobe dividers gives parents a cute and effortless way to organise baby’s clothes by age. New illustrated milestone cards with cute characters are also available.

“Since launching in April 2016, sales of our own-brand wardrobe dividers have been phenomenal and we’ve received rave reviews on our clutterbusting creation,” said founder Rachel MacGregor. “We are really looking forward to meeting potential new stockists at Harrogate, so come and find us on stand BH23 and grab a 10% show discount!”

Below: Cute wooden animal wardrobe dividers from Belo + Me.

Above: The Say Hello To Tummy Time playmat from East Coast. Left: The Tiny Tatty Teddy range will include two- and four-sided cot liners plus a crib liner.

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Smitten Baby Advert_Layout 1 13/03/2017 12:33 Page 1

A clever pillow pad to offer comfort to you and your baby while feeding, snuggling or sleeping.

A great way to keep baby’s high chair easy to clean.

Nursing cover's adjustable & flexible neckline allows eye contact with baby, while offering comfort, privacy & fit.

www.smittenbaby.com Email: info@smittenbaby.com Tel: +1 519 508 8400

Harrogate Stand: BH37

Come and see us at our stand! www.beloandme.co.uk rachel@beloandme.co.uk +44 (0)7860 270555

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BH23 13/03/2017 12:44

H A R ROG AT E I N TERN AT I ON A L N U R S ERY S H OW 2017 Right: The Book 51S jet seat popup luxe opal from international exhibitor Peg Perego.

New Names The only Turkish company showing at this year’s event, Funna Baby is looking forward to making its Harrogate debut on Stand M11.

“Harrogate Nursery Fair is a must-attend event for this industry and is an excellent chance for us to meet and talk with fellow nursery experts,” said export sales representative Oktay Acar.

“We will be focusing on our new collection Moon&Back which consists of a bedding set, playmat and stylish tepee tent which is a real eyecatcher. We are looking forward to presenting our products to the visitors and building long-term partnerships. Visitors are invited for a chat with us, accompanied by coffee and Turkish delights!”

Above: The Moon&Back collection comes in four different design and colours.

Right: The Widgey pillow from PHP Gift & Baby in pink star.

 New launches include the

clever, ingenious and super-cute Zazu penguin pals, as well as a super-cool and ontrend BuggyBoard design.

“Harrogate International Nursery Fair is an especially exciting one for us this year as we will be launching two new, never before seen brands to the UK; the brand new Izmi baby-carrier and the innovative and stylish home-safety range from Fred,” said founder Selina Russell.

“Safety of little ones is without a doubt something that plays on every parent’s mind, so to have found a brand that has gone above and beyond to create a collection that exceeds safety standards is fantastic. Put simply,” she continued, “Fred will create a new benchmark for safety standards.”

According to Victoria Taylor, brand manager at East Coast Nursery, Harrogate presents an invaluable chance to reconnect with all the company’s loyal customers. “They can enjoy hospitality on our stand, and they can really engage with our products,” she explained, “rather than looking at catalogue pictures or iPad presentations back in their stores.”

Key product on show for 2017 is the Say Hello range, which is continuning to expand with the Say Hello To Tummy Time playmat taking centre stage.

Some exciting surprises are also in store for visitors to the stand – Victoria alludes to a new product unveiling but won’t say any more than that!

For best-selling baby bed linen company BreathableBaby, Harrogate 2017 will see the launch of two new designs which are set to be firm favourites with both new and expectant parents.

The company – which is also offering refreshing glasses of fizz and a foot massage in its ‘Chill Zone’ – has teamed up with the Carte Blanche Group to launch a new range of Tiny Tatty Teddy

by BreathableBaby cot and crib liners.

“Available late spring, this new licensed range sits perfectly alongside the current BreathableBaby Twinkle Twinkle options and popular Heritage collection,” said director Rachelle Harel.

The second new line is an extension of the AirFlowBaby range. Taking its inspiration from the Marabou Stork, the extra deep Marabou liner features a soft feather design; perfect for new arrivals.

Harrogate is the biggest show of the year for nursery distributor Hippychick, as marketing executive Kelly Linthorne explained. “We take the largest of any of our stands to Harrogate to make sure we can really showcase our entire catalogue of products. As a distributor, Harrogate is a great time for our retail customers to come along and see the products we have in our portfolio, as demonstrated by our suppliers.”

This year the big focus for the team will be on two of Hippychick’s fantastic new products – the highly anticipated Omnio Stroller and Spacecot, the travel cot reinvented with space technologies.

As always, Harrogate is also a key date in the calendar for PHP Gift & Baby. “It’s the perfect opportunity to showcase our product to buyers and retailers is and a fantastic networking occasion, commented marketing director Claire Green. “It’s the place to see new trends coming through and discover what the rest of the industry is up to.”

New Names Harrogate International Nursery Fair will see the official launch of the unique, revolutionary, crashtested system developed by Tara Byrne, founder of debut exhibitor Huggle Me Close.

“Up to 80% of child car seats are incorrectly fitted and one of the main reasons is that the straps are too loose,” said Tara. “This is especially true when using thick coats in a car seat, when the fibres in the fabric can compress and a child could be seriously hurt or even thrown from the car seat.”

The Huggle Me Close’ technology can be seen on Stand BH33 and can be incorporated into snowsuits, coats and travel sleeping bags.

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Above: An innovative way of keeping small children safe and warm en route.

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New for 2017!

Little Chick London Swaddle Robe & New Born Wash Set Don’t miss our pretty new heart shaped Twinkle Lights Bedtime Soother!

Made from supersoft bamboo towelling, warm and quick drying for baby’s delicate skin. This soft hooded towel has swaddle wings to wrap baby - and the unique design allows skin contact with parents which is vital in the first few days and weeks. Wash set includes flannels and wash & dry mitts!

2016 BANTA winner - Little Chick London Bedside Crib!

Visit us at Harrogate International Nursery Fair - Stand M14 Managed by The RHSM Group - www.littlechick.london Email: hello@littlechick.london Tel: 07976 773 486

“Say Hello” To Tummy Time, with the latest addition to the award-winning range Visit us at Harrogate, stand A22 www.eastcoastnursery.co.uk

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H A R ROG AT E I N TERN AT I ON A L N U R S ERY S H OW 2017

New Names

Above: New fashion-led changing bags from Skip Hop will be on show for the first time.



This year PHP Gift & Baby will be focusing on a comprehensive refresh of existing best-sellers. The company will be unveiling an extensive print collection across the Widgey multipurpose pregnancy, breast-feeding and maternity pillows, as well as adding a new product to the Widgey family.

New Names New company More-2-Explore will be debuting its new Adventure Belt on Stand BH26 at this year’s show. Designed to give children independence safely, the Adventure Belt gives parents some hands-free peace of mind while also giving kids a real sense of equality!

“We are delighted to be finalists in the BPA’s Innovation Awards,” said founder Lucy Bostock.

“It’s a great honour and is very exciting. To be chosen validates the extensive work we have done and represents the perfect launch pad for the Adventure Belt. I am looking forward to meeting retailers and hope that they like my product as much as the BPA’s panel of judges did!”

Below: The Adventure Belt gives parents hands-free peace of mind.

On Stand BH44, Lullaby Shade is a protective, musical, sun and sleep shade that fits any buggy and is designed to create a music-filled haven to help baby relax or sleep on-the-go.

“We are looking forward to meeting buyers and showcasing Lullaby Shades,” said managing director Stacey Hesketh.

“Parents can download any music, white noise or womb noises to play to their child to help them relax while out and about, while the UV protection, makes Lullaby Shade perfect for holidays.”

“We are looking for retail partners to work with who will enhance the brand and work with us closely when we launch our new product later this year.”

Right: Lullaby Shades is the first musical sun and sleep shade for pushchairs.

“We’re also very excited to be unveiling a completely new product innovation,” added Claire, “one that’s very of-the-moment and recognises the millennial mum’s social media habits. We think buyers will love it!”

There are – unsurprisingly for such a fast-moving, creative industry – a number of exhibitors showing their brands for the first time. For established American supplier Skip Hop, 2017 marks the first Harrogate where it is showing independently, so the UK team is very excited.

“We’ll be showcasing industry award-winning products and new innovations across all our ranges,” said UK marketing executive Gemma Stokes. “With new launches across changing bags, on-the-go accessories, toys, bath time accessories, baby gyms, nursery gear and Top right: Cheeky Rascals will be launching safety brand Fred to the UK market.

Above: Hippychick is perhaps bestknown for its back-supporting Hipseat.

of course the infamous Zoo toddler essentials range, there’s lots to see!”

Also new to the UK is Italian company Peg Perego, which is showcasing its 2017 portfolio and releasing new colourways. “Harrogate provides us with the opportunity to get in front of the trade and explain the brand heritage while demonstrating the product features, benefits and craftsmanship,” explained Phil Howe, country manager UK and Ireland.

“We’ll also introduce visitors to an innovative new concept that will be coming to the UK later this year. There is nowhere else we can get in front of so many influential people at one time.”

As buyers prepare to descend upon the Harrogate International Centre, it’s clear that this year’s show is going to be something special, combining the opportunity to drive your business to the next level with invaluable insight into the industry. An eclectic mix of new and established suppliers will make for a show not to be missed!

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Inspired by the beauty of nature

01293 592170 www.maguari.com

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WHAT’S NEW NURSERY FAIR 2017 New products at this year’s show 28th-30th March 2017.

HUGGLE ME CLOSE Harrogate Nursery Fair will be the official launch of the unique, revolutionary, crash tested system developed by Huggle Me Close, which, when incorporated into snowsuits, coats and travel sleeping bags, enables safe use in a car seat. Visit its stand to see examples and discuss licensing opportunities.

Tel: 0800 6347448 www.hugglemeclose.com Stand BH33

DREAMBABY

SKIP HOP Skip Hop is extremely excited to be exhibiting at Harrogate International Nursery Fair for the first time in 2017.

Showcasing industry award winning products and new innovations, the Skip Hop stand is not one to be missed. Featuring changing bags, on-the-go accessories, toys, bath time accessories, baby gyms, nursery gear and of course the infamous Zoo toddler essentials range, there’s lots to see! The Skip Hop team will be on hand to introduce the product range and the variety of instore display options that are available.

Tel: 01582 434250 www.skiphop.com Stand M62

Dreambaby is delighted to be showcasing its great range of child safety and care products at the Harrogate Nursery Fair once again.

Visitors will find the usual suspects, from award-winning safety gates incorporating a wide range of features plus being available in various heights, widths and colours, to a growing range of locks, latches, window and door safety products. Dreambaby offers essential safety solutions for any family starting to childproof their home.

During the last 12 months, Dreambaby has also been working hard to expand its travel range, with the aim of helping make life on-the-go with little ones safer and easier.

Tel: 0844 800 9445 www.dreambaby.co.uk Stand A25

CHEEKY RASCALS Launching in time for the Harrogate Nursery Fair, Fred makes any home safer for baby. The new range of homesafety products, including corner protectors, anti-tip kits, stairgates and lots more, gives parent peace of mind and an extra level of protection. The innovative frustrationfree designs make installation quick and easy, meaning less time is spent worrying and more time can be spent as a family, plus being stylish in design, Fred blends with the home helping parents keep their pre-baby style.

Tel: 01730 895761 www.cheekyrascals.co.uk Stands B2, B40

BESAFE BeSafe is once again supporting Harrogate Nursery Fair, as it has every year since starting in the UK and Ireland, presenting its new products, new colours and more ways to improve margin for retailers. BeSafe offers genuine alternatives to massmarket brands and with profitable points-of-difference. The show will allow BeSafe to reward its existing supportive retailers, who it continues to invest in with its training support, marketing spends and good margin opportunities.

Tel: 01606 814 638 www.carseat.co.uk Stand C48

NIMANS HOME Nimans Home return to Harrogate this year with innovative technology for parents including the world’s first medically certified portable breathing monitor from Snuza, plus new launches from BT and Panasonic. The full range will place Nimans firmly on the map as a destination for the future of monitors.

Tel: 01937 847 766 www.nimanshome.co.uk Stand A38

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Blue Celery Advert_Layout 1 13/03/2017 12:29 Page 1

Harrogate Stand: BH39

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www.bluecelery.co.uk email: info@bluecelery.com

Blue CeleryÂŽ designed, crafted and produced in the small town of Stratford

Delighted to be distributing Omnio, winner of the Kind + Jugend Innovation Award 2016

www.hippychick.com 01278 434440

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WHAT’S NEW NURSERY FAIR 2017 New products at this year’s show 28th-30th March 2017.

MERRYGOROUND UK The popular MuslinZ brand is launching a new print for its MuslinZ range at the Harrogate Nursery Fair to complement the existing colours of muslin Squares and muslin products. MuslinZ - premium quality products at affordable prices.

Available in 100% cotton and luxury Bamboo-Organic cotton.

Tel 01295 810008 www.merrygorounduk.co.uk Stand BH27

KIDSDO

BELT UP BABY Belt Up Baby is the first travel restraint of its kind. It allows a baby to travel safely on parent’s lap when travelling in public transport such as taxis. The restraint is light, very portable and easy to use. It has been designed to provide busy and responsible parents with a safe alternative to travelling with an unrestrained infant on their lap. www.beltupbaby.com Stand B1

KidsDo is set to bring a range of innovative new products to the market that will encourage positive hygiene amongst children. Whilst each product is designed to be fun for children, they offer an intrinsic functionality for the young. The first product launched was the Kidsflush toilet button - a patented product that is the world’s first easy to fit and easy to flush toilet button.

Tel: +353 1 2016003 www.kidsflush.com Stand B46

ADEN + ANAIS aden + anais will be present again at Harrogate Nursery Fair. The brand which is best-known for its oversized, soft and breathable muslin swaddles will also showcase all three brands. aden + anais will be presenting its new spring summer collection. aden by aden + anais is launching a range of soft brushed muslin flannel and ideal baby is introducing new prints.

Tel: 0203 735 7569 www.adenandanais.co.uk Stand C51

LITTLE SAINTS

MEELIGHT Meelight gives the right amount of light, just where parents need it - to see to feed and care for their baby or child at night. Wearable, dimmable and rechargeable, Meelight’s soft golden glow, with low blue light content, ensures both baby and parent are not over-stimulated so they can easily fall back to sleep. Distributed by Cheeky Rascals.

Tel: 01730 895761 www.cheekyrascals.co.uk Stand B2/B40

Little Saints is proud to introduce the Luma Bath care range at Harrogate.

LUMA babycare stands especially for design, contemporary and simplicity.

This is clearly reflected in the colours, prints and styles of the products. The collections combine well with each other and fit in every nursery.

Tel: 0203 7441056 www.littlesaints.co.uk Stand C76

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WHAT’S NEW NURSERY FAIR 2017 New products at this year’s show 28th-30th March 2017.

BABYHUB Best Travel Product Gold 2017 and five stars in Made for Mums reviews, the new patented BabyHub SleepSpace is a travel cot, play area, play tepee and the world’s first travel cot to feature a mosquito net cover. Also see BabyHub bedside crib with patented mattress and BabyHub Pack-Away footmuff Tel: 01534 867984 www.babyhubshop.com Stand C119

HIPPYCHICK With its compact fold, the Omnio has a big heart – carrying children up to 22kg, its unique wearable design with fully adjustable padded backpack harness enables parents to push on with an active lifestyle.

The revolutionary Omni-wheels provide super agile steering, taking multiple terrains in its stride when pushing one-handed. Distributed by Hippychick.

Tel: 01278 434440 www.hippychick.com Stand C55 & C85

POCO NIDO Poco Nido is an award-winning British baby and children’s clothing and footwear brand, with a deeprooted love of colour and pattern.

It makes products that are simple and functional, nestling inside packaging that works hard and does more than one job. www.poconido.com Stand A44

CHEEKY CHOMPERS Cheeky Chompers has collaborated with British family lifestyle brand Joules to launch two new stylish additions to the award-winning Joules Neckerchew and Comfortchew range. The Neckerchew, Cheeky Chompers award winning Chewy dribble bib, uniquely combines the popular bandana bib style with an attached chewy teether to soothe painful young gums. The matching Comfortchew is an attachable teething comforter that brings together baby’s favourite essentials in one – a comforter, a teether, tags, and the feel of their favourite teddy.

ORBY An Orby jetsuit is a fully adjustable buoyancy control swimsuit which is incorporated with aid pockets throughout, enabling babies and children to be perfectly balanced in the water. The suits are made from high quality neoprene fabric, in cool, funky, on-trend colours for the fabulous kids who will wear them. www.orbyswim.com Stand BH24

SWEET CHEEKS MERINO Sweet Cheeks Merino is a New Zealand company producing Merino baby and children’s clothing, using only the finest merino wool that is not only 100% natural but ecologically sound. It is silky soft, non-itchy, resists odour, is breathable, and regulates temperature, keeping kids at an ideal temperature in all climates.

Tel: +64 021 0704023 www.sweetcheeks.co.nz Stand BH29

Tel: 0131 440 8370 www.cheekychompers.com Stand C8

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Come and see our latest products on

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A32

Designed and engineered in Germany

Think Baby. www.abc-design.de/uk

Available in the UK through ÂŽ

www.obabytrade.co.uk 01652 641491

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WHAT’S NEW NURSERY FAIR 2017 New products at this year’s show 28th-30th March 2017.

CLOUD B Cloud b’s Beebop is one cute and cuddly bluetooth speaker with lights that strobe to the beat. A musical playtime pal and a soothing bedtime buddy all in one.

Utilizing bluetooth technology, Beebop wirelessly plays songs from personal playlists. As music plays, lights glow and strobe in blue, green or red to match the tempo of the tunes. When it’s time to calm things down, Beebop can play the child’s favourite lullabies while slowly morphing through colours, or you can turn off the light effect altogether.

Tel: 020 3761 1729 www.cloudb.com Stand C96

ABC DESIGN

OBABY This year Obaby will have its full 2017 Stamford furniture range at the show which promises to offer visitors something completely different to others along with the rest of its Obaby and Disney licensed products. The Nursery Fair is a great opportunity to meet all current and new customers ahead of an exciting year for Obaby.

Tel: 01652 641490 www.obaby.co.uk Stand A52

The 2017 Zoom Tandem, now in its 10th year, is on full show amongst some new products being introduced to the UK market for the first time.

With a huge reaction to the range at the end user shows last year and a Mother & Baby Gold award for the Best Travel System for its Mamba Plus pushchair, ABC has plenty to offer.

ABC Design hopes to offer some exciting opportunities for current and new customers.

Tel: 0845 026 0970 www.obaby.co.uk Stand A32

SILVERCLOUD Available as part of a matching range in pink or blue, Silvercloud introduce its new moses basket.

The hoodless basket gives a modern shape to a classic item, and improves air flow around the sleeping baby.

It’s supplied with a mattress, fitted sheet, padded basket liner, and quilted, embroidered coverlet.

Tel: 01692 408802 www.silvercloudnurserybedding.co.uk Stand A22

BLUE CELERY

LITTLE CHICK LONDON New from Little Chick London for 2017 is a gorgeous newborn swaddle robe designed to promote skin-to-skin contact and wash set, both made from super soft bamboo towelling; plus the addition of a pretty heart shape to its best-selling Twinkle Lights bedtime soother. Visit Little Chick London on The RHSM Group stand. www.littlechick.london Stand M14

Blue Celery products are designed, crafted and produced in the small town of Stratford, Canada. They are made with passion and a desire to make the world a better place, while meeting the everyday needs of families. Blue Celery is committed to creating the best and safest must have products for babies, families, homes and pets.

Tel: 001 519 508 8400 www.bluecelery.com Stand BH39

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LBP

LBP

LOVEDBYPARENTS

WINNER

Best Travel System over £500

Gold

2016

lovedbyparents.com

LBP

LOVEDBYPARENTS

WINNER

Best Double / Tandem Pushchair

Gold

2016

lovedbyparents.com

LOVEDBYPARENTS

WINNER Best Double Stroller

Platinum

2016

Come and see our latest products on

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A32 Designed and engineered in Germany

lovedbyparents.com

Because there is nothing nicer than exploring the world together

Think Baby. www.abc-design.de/uk

Available in the UK through ®

www.obabytrade.co.uk 01652 641491

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WHAT’S NEW NURSERY FAIR 2017 New products at this year’s show 28th-30th March 2017.

MUSHROOM & CO Mushroom & Co introduces a five piece fruit set of orange, banana, apple, pear and grapes. Designed and hand made using 100% natural rubber, they are PVC, BPA, Phthalate and Nitrosamine free and suitable from birth. Fruits are chunky, real-life size, lightweight, and easy to hold and handle. They offer safe way to play and to learn different fruits names, their shapes and colours. www.mushroomandco.com Stand BH32

CLOUD AND CUCKOO

POSIE & BEAR posie & bear is launching the FeedingBuddy. A simple, unique and innovative feeding device that lends a helping hand at feeding time when one or more babies are bottle fed. Essential kit for those who have twins, those who also have a toddler to care for, or want to feed on the move. www.posieandbear.com Stand BH16

Cloud and Cuckoo introduce My Friend Goo, a natural rubber teether designed to take the teething problems out of parenting. The easy to hold shape allows babies to use the teether independently helping to develop fine motor skills. It is free from chemicals, eco friendly and appeals to the senses. www.cloudandcuckoo.com Stand BH17

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HARRY & ROSE Harry & Rose is a new baby skincare brand developed in the UK and lovingly formulated for sensitive skin. Using only pure, natural and organic ingredients that help leave skin hydrated, nurtured and amazingly soft. Its luxury gift sets are beautifully presented in elegant boxes and include a range of delicate baby wash, bubbles and lotion.

Tel: 01227 392 114 www.harryandrose.com Stand BH22

The Tail

The tail is designed to get to those hard to reach places. It is hollow which provides the most satisfying surface to bite and chew. Research suggests this has therapeutic benefits and helps to develop language and communication The tail is designed skills to get to those hard to reach places. It is hollow which provides the most satisfying surface to bite and chew. Research suggests this has therapeutic benefits and helps to develop language and communication skills

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Tel: 07894 916102 cloudandcuckoo@gmail.com www.cloudandcuckoo.com PROGRES SIVE PRESCHOOL

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Award winning Prams and Pushchairs

Birth to teenage Highchair/Chair

Safe and convenient Bedside Cribs

Beautiful Accessories with Swedish style

Infant Seating and Bathroom Solutions

A comforting and reassuring Sleep Space for babies

NEW LOCATION! This year we’re in Hall M at the Harrogate International Nursery Fair www.dcukltd.com

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WHAT’S NEW DCUK A selection of product on the DCUK stand at Nursery Fair.

NOMI

UPPABABY UPPAbaby has grown up over the last seven years to become one of the UK’s most recognised pushchair brands. Harrogate 2017 sees the UK launch of its new range, with more luxurious textiles and real leather accents to add to the practical features of this award winning range.

Winner of the Progressive Preschool Best Home or Furniture award 2016, the Nomi highchair takes highchair design to new levels.

Suitable all the way from birth to teenage years, the stylish range of colours and wood finishes are brought right on trend with the launch of the new Grey range.

BUMBO Known worldwide for its floor seats, Bumbo now has an extensive range of products which help youngsters build up their confidence as they gain independence and reach important development milestones. Fun and practical seating and toilet training products help both children and their parents.

COCOONABABY

HALO The Halo Bassinest provides a unique solution for bedside sleeping making life easier for parents and safer for baby. With a swivel feature and permanent sides which gently lower and springs back for lifting baby in and out of the crib, no straps are required to fix the crib to the bedside, making easy access for parents in and out of bed.

The Cocoonababy range is extended to bring all the benefits of the renowned Cocoonababy into a smaller, more compact support with the Ergo Sleep Positioner. Suitable for carry cots, baby can sleep in a familiar and comforting, semi foetal position.

ELODIE DETAILS New for 2017, The Elodie Details range of accessories has a distinct Swedish style to transform any pushchair and baby gear with brilliant little touches to express their identity. Colour schemes that are inspired by nature bring a subtle richness to the range.

DCUK Ltd Tel: 01422 383555 www.dcukltd.com Stands M17 & M66 PROGRES SIVE PRESCHOOL

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WHAT’S NEW HAUCK Products from Hauck, Harrogate Nursery Fair 2017. Stand: Hall B, Stand B4.

COMFORTFIX SET The ISOFIX BASE can be used with ISOFIX connections or secured using the three point vehicle seatbelt. It is locked into position with just a few actions, virtually ruling out incorrect fitting. Special guides ensure that the Comfort Fix always glides correctly into the base and locks in place. Visual indicators show whether it is locked or correctly fitted to ISOFIX

ATLANTIC TRIO A stylish three piece set available in a range of colourways to see go from birth to toddler stage.

Padded seat unit is reversible, with an adjustable handle. The car seat is compatible with the new Comfort Fix Isofix base which is available separately.

RAPID 4 SND SET The set includes the new Comfort Fix car seat, cosytoe, bag and raincover. The buggy sits on a stylish black chassis and has a wide, quilted seat. A one-hand fold, strap mechanism folds the buggy in half and acts as the carry handle. The car seat is compatible with the Comfort Fix ISOFIX base available separately.

HOME SAFETY SET A comprehensive Home Safety Set to child-proof your home, hotel room or grandparents’ house. Hauck have thought of everything, so making edges, as well as plug sockets and doors safe is easy.

DREAMER

SWIFT

The Dreamer is a bassinet, cradle and travel bed in one. As a cradle, it rocks gently, or is kept static by twisting the base of the legs.

It has a unique one hand folding mechanism, using a loop in the middle of the mattress. Mattress and bed fold together exactly in half. Loop doubles up as a carrying handle. Weight 6.5 kg.

This especially light buggy is perfect for the city and anyone who loves to travel. The one-hand fold makes it easy to fold up compactly and it can be carried using a shoulder strap, leaving the other hand free for the child.

Tel: 01978 664362 www.hauckuk.com PROGRES SIVE PRESCHOOL

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Watch video

The timeless Obaby Stamford furniture offers families the perfect combination of style, quality and practicality.

At the heart of the range is the beautiful Stamford sleigh cot bed, with its elegant scroll design offering traditional styling with a contemporary finish. For those looking for all of the great features of a full size cot bed but with limited space, the Stamford mini sleigh cot bed is the perfect option.

The included changing unit, wardrobe and cot bed under drawer provides all the storage options you could possibly need.

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Also available in classic Country Pine or Walnut.

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COLU MN I ST

HARROGATE FACTOR CATHY’S THE Trade shows are a vital part of any industry and are for networking and building relationships as well COLUMN ideal as allowing suppliers to present their latest lines, most exciting new ranges and exclusive show offers. Cathy looks forward to this year’s HINF.

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com.

A

“

lthough I have yet to read this issue of Prog ressive Preschool, I’m sure that it will be full of lots of lovely things you can see at the Harrogate International Nursery Fair.

There is always something new. Often there is a lot new. Improvements on existing products, as well as some completely different products. Granted, not all of them will be your cup of tea – but if you can’t find anything of interest, perhaps it’s time to leave the trade and find something that does excite you!

This year, Harrogate has over 40 brands that you have probably never heard of. Maybe now is the time to offer something d i f fe re nt f rom you r competitors. Yes, I know it can be hard to get a customer to look at something else when they have set their heart on the pushchair that the latest celeb has been tweeting about. But look at it another way. You probably can’t compete on price anyway, so why not offer something else where you

can make a decent margin, and be prepared to sell it? Yes, I mean talk to the customer about why you stock this brand. OK, perhaps you shouldn’t say it’s because you make more money on this one, but there must be lots of other reasons why they should buy.

This year, you don’t have to give up your weekend to be there. The show is now Tuesday to Thursday.

Immediately after the show on Tuesday there will be a free drinks reception, and then later on, the presentation of the BANTAS and the Concept and Innovation Awards. Both these events provide an ideal time to network.

Top: Trade shows are ideal for catching up with what’s going on in the industry.

Above: HINF gives buyers the chance to really get hands-on with the product.

Harrogate isn’t just about buying and selling. It’s also about learning.

Last year, one visitor told me that what he learnt at just one seminar

was well worth the time and money coming to Harrogate. Everything else was a bonus.

Harrogate is the UK’s only nursery trade show and we want to keep it that way! Not that we should cold shoulder any other options, but it is so important that we keep one in the UK. Is there is anyone out there who believes that the UK doesn’t need a nursery trade fair?

Who believes that we need only a few retailers (those that can afford to go to Cologne every year)? Who believes that we only need a few suppliers (those that can afford to go to Cologne every year)?

I’m sure there isn’t. But everyone is saying ‘not me chief’: “I’m not exhibiting but I expect there to be a show next year, because then I might”. Another classic is: “I’m not visiting this year because I can’t be bothered but I might next year when I need some new suppliers and some different products.”

Many companies haven’t got the resources to exhibit in Cologne. And why should they if they only want to sell to the UK market? Give them a break! They are the future, not only of UK industry, but also of your business. Exhibiting at and visiting a trade show is an investment in the future.

The fall in the pound since Brexit means imported goods are more expensive. As yet, any trade tariffs are just a horrible possibility. We must nurture home-grown talent.

And without a UK show, all of you will have to cough up and fly to Cologne to see any new products. Many lovely products just won’t be available for selling in the UK. Many new companies with exactly the products you want will find Kind +Jugend too off-putting.

So stop putting it off, book up your hotels and come for a few days in lovely Harrogate!”

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S LI N G S A N D TH I N G S

Inset: The new Kaatu Carrier from We Made Me.

Carry Me Home N

ow seen as a thoroughly modern and convenient way to transport infants and toddlers, there has been a huge increase in the variety of babywearing options available, as the market has responded to the ever-growing consumer appetite for new product.

Wraps, carriers, slings, pouches, mei tais – whichever way parents want to carry their children, there’s a solution out there.

According to Hester MacAnara, business development director at Close, the rising awareness of the benefits of babywearing – coupled with celebrity endorsement and the expansion of the UK’s sling library network – has helped to underpin the increased demand, particularly for fashion-led designs.

For us the starting point is always fit and function,” explained Hester. “First

The last few years have seen a dramatic surge in the popularity of baby carriers as parents continue to recognise the benefits of keeping baby close. PPS finds out what will be keeping parents handsfree and happy in 2017. and foremost it is about creating a product that allows parents to carry their little ones comfortably in the correct physiological way to support them at every developmental stage.”

The design team at Close strive to provide parents with a product Right: The most recent addition to the JPMBB portfolio is the Physio Carrier, which has a handy ventilation panel for inconvenient temperature changes. Below: The Close Caboo in the Sofia print, one of the stylish new designs for 2017.

American Style “Parents are looking for convenience to make parenting on the go a little easier, without compromising on style, safety and function,” said Gary Wood, UK country manager for Infantino Bkids. “Our babywearing collection represents 87% of the US market and we have seen a definite shift towards fun and functionality.”

Infantino expects the Flip Advanced carrier to be its biggest success.

“It’s the number one selling carrier in the US,” explained Gary, “and has been designed to carry babies from infancy through to the toddler years, making it a brilliant investment.”

The Zip Carrier – which can be tucked away into a convenient pocket in its own waist belt – will also be launched in the UK later this year.

that looks good and works well, Hester continued. “Our Caboo range caters for the differing needs and desires of parents with something for everyone, so parents can choose a carrier that fits their lifestyle, needs and pocket without compromising on positioning, comfort or style.”

Close has introduced printed designs into its Caboo range for the first time this year, partly in celebration of the tenth anniversary of much-loved Caboo +organic, partly in response to consumer demand. The limited edition print collection is the brand’s first foray into printed designs for Caboo.

“We have developed four beautiful stylistically contrasting core prints,” Hester said, “ranging from bold geometric to floral-inspired designs, to broaden the commercial appeal. We hope the collection has something for everyone!”

Another expert noting a dramatic shift in the carrier market is Sophie Huard, sales and marketing director at Je Porte Mon Bébé – which is also celebrating its tenth anniversary this year. “We’ve noticed a huge change in the baby carrier market since 2007,” she said. “Back then, baby wraps were still aimed at a niche market of mostly woven wrap users. When our orginal stretchy wrap was launched in 2008, it was hard  PROGRES SIVE PRESCHOOL

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S LI N G S A N D TH I N G S

Trend Spotting “The babywearing market has massively diversified, with interest growing all the time. We have responded by ensuring we offer a number of solutions at varying price points,” said Daniel Lucas, founder of We Made Me. We constantly re-evaluate our product range,” he said, explaining how the company stays one step ahead. “We have seen that fashion and technical textiles have an impact on this category, so we make sure we are on track with trends. As a result, one of our upcoming launches is the Kaatu Carrier, a playful design with simplicity at its core.”

“We have seen this market consolidate in recent years,” Daniel continued. “Bigger brands are presenting established, fast-growing and diverse collections. For the consumer this means trusted brands offering them great choice.”

Top left: Cheeky Rascals latest addition is the comfortable and stylish Imzi baby carrier, with a breathable mesh panel version following later this year. Above: The best-selling Ergobaby 360 Bundle of Joy is a great all-rounder. Left: Infantino’s Flip Advanced Carrier is America’s top selling baby carrier and is now available in the UK.

work to make it attractive to everyone!”

But those boundaries soon started to move, with companies – including Je Porte Mon Bébé – launching more affordable versions which were seen in trusted retailers such as John Lewis, Jo Jo Maman Bébé and Mothercare.

“Now babywearing is more established, the market has become focused on the physiological messages and features,” Sophie pointed out, “Something we have done since the very beginning!”

Je Porte Mon Bébé offers a choice of different wrap styles to meet a number of different needs, with the more structured PhysioCarrier ideal for those who are reluctant to use wraps but still want to carry their baby easily and safely.

“The PhysioCarrier is such an amazing product for its adaptability, ease of use and nice design,” enthused Sophie. “It’s what parents want. We need to make sure we give parents the best baby carrier solution possible to suit the needs of everyone.”

The new Adapt carrier from babywearing expert Ergobaby is a great example of this. “It’s a real game-changer,” said Amanda Loveday, marketing manager, “as it can be used from birth without an insert. Approved by the International Hip Dysplasia Institute, it is fully ergonomic and has a criss-cross strap option making it ideal for different body shapes and sizes.”

Amanda believes this goes some way towards explaining why the carrier market is continually changing. “New

designs and innovation always drive interest and demand and slings and carriers are no different,” she said.

“Consumers are always looking for new features which make life easier and safer for their little ones, and they don’t want to compromise on fashion!”

“The babywearing community is getting stronger, with education about the benefits of babycarrying becoming more widely known and promoted,” Amanda concluded. “The increase in demand for carriers will continually push manufacturers to drive the category forward, looking for solutions to suit different parents and lifestyles.”

Taking an overview of the market is baby product distributor Cheeky Rascals, which has a number of carriers in its Inset: The S4 Freedom carrier from LittleLife is new for 2017.

portfolio. “Consumers are becoming much more engaged and interested in baby-carriers,” said marketing coordinator Lauren Harris. “The ‘hands-free and happy’ mentality that we promote is really making parents sit up and listen – baby carriers, particularly our new hybrid carrier Izmi, are really offering solutions to busy modern parents.”

The Izmi carrier is being launched at Harrogate and has been designed by experienced babywearing consultant and sling library owner, Emily Williamson.

“It combines the best of slings and carriers,”said Lauren, “creating the perfect way for parents to keep baby comfy, safe, and close all day.”

In such a competitive market, successful carriers must naturally be intuitive, ergonomic and safe. But it’s also important that manufacturers recognise the importance of aesthetics, with ontrend patterns often driving additional purchases. We’ll have one in each colour!

Time For An Adventure Outdoors specialist Little Life has spent a lot of time ensuring the comfort and safety of the child, as director Richard White explained. “The Freedom carrier for 2017 has been designed with great new features such as neckrests and pull-out sunshades for the child. This has to be the optimum carrier for comfort, storage and ideal for anyone taking their child on an adventure.”

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WHAT’S NEW SLINGS AND CARRIERS New products for the babywearing sector.

ERGOBABY The Ergobaby Adapt has three different seat width settings, ensuring babies are supported from newborn to toddler, without the need for a separate infant insert. A crisscross strap option offers greater comfort for those with narrow or wider shoulders, and a snugger fit for petite parents and smaller babies.

Tel: 020 3318 6204 www.ergobaby.co.uk

CHEEKY RASCALS

CHICCO The new Easy Fit carrier from Chicco is exactly as it sounds – easy to wear, easy to fit and easy to use.

The clever design perfectly adapts to any body shape, allowing the user to comfortably carry their baby close to them and putting it on has never been simpler. The ergonomical seat has also been specially created to keep the baby in the correct position at all times, whilst providing a comfortable and safe place for them to sit.

Tel: 0208 9536627 www.chicco.co.uk

The launch of the new Izmi carrier means that, for the first time, parents and babies can enjoy the soft intimacy of a fabric sling, with the support and comfort of a buckled carrier. Designed by an expert babywearing consultant, and approved by the International Hip Dysplasia Institute, the revolutionary Izmi carrier combines the best of slings and carriers, creating the perfect way for parents to keep baby comfy, safe and close all day.

Available from Cheeky Rascals.

Tel: 01730 895761 www.cheekyrascals.co.uk

2012 The new Nautical Baby K’tan is now available just in time for summer.

An innovative blend of a sling, wrap and carrier, the Baby K’tan provides the positions and benefits of all three. Smart and simple, the Baby K’tan is a wrap without the wrapping. Available from 2012 Ltd. Tel: 01202 303 777 www.2012ltd.co.uk

BABYBJORN BabyBjorn is delighted to announce the arrival of its new collection completely inspired by modern-day dads. The #dadstories Spring Collection sees limited editions of the BabyBjörn baby carrier One, available in three mesh options and three cotton options. The One carrier can be used from newborn, all the way up to three years, with four carrying positions for optimal comfort and ergonomics for baby and parent.

Tel: +46 8 544 968 00 www.babybjorn.co.uk

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Child Carrying Made Easy The New Freedom S4

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To find out about this product and for information on how you can stock LittleLife, contact us today.

Email: sales@littlelife.com Tel: 0118 981 1433

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WHAT’S NEW SLINGS AND CARRIERS New products for the babywearing sector.

BUNDLEBEAN BundleBean for babywearing is a waterproof, fleece-lined universal cover specifically designed for babywearing. It fits all ages from baby to toddler, and on all types of carrier from woven wraps, slings and backpacks. A removable hood gives top to toe protection and a neat stuff-sac provides compact storage. Range of designs and low MOQs. Tel: 020 7610 2690 www.bundlebean.com

HANA BABY The Hana baby carrier can be adjusted in width and length, so it accommodates babies from 3.5kg/7.7lbs without the need of an insert and grows with baby into toddlerhood until 20kg/44lbs. The shell and lining is made of certified organic cotton fabric, and does not contain any harmful chemicals or dyes.

Tel: 07899 785367 www.hanababy.co.uk

CLOSE Close’s much loved Caboo +organic has reached double digits, and in celebration of its ever evolving brand its launching a limited edition print collection this Spring, comprising of five new printed carrier designs – Orla, Emily, Sofia, Oliva and a special 10th anniversary print which is available exclusively through sling libraries in the UK. Tel: 01992 554045 www.closeparent.com

ZIP US IN The Zip Us In jacket expander panel, is a waterproof softshell panel that can zip in to a jacket to expand it through pregnancy and around baby in a sling or carrier.

A great solution for parents to keep baby warm and dry inside their own jacket.

Tel: 0333 358 3774 www.zipusin.co.uk

LITTLELIFE LittleLife has extended its carrier collection with the portable Traveller S3 Carrier. Ideal for life on the move, the fully-featured carrier incorporates a fully-adjustable and anatomically-shaped child seat complete with the brand’s patented X-Buckle harness. For optimum carrying comfort, the Traveller S3 also boasts padded, adjustable shoulder straps and a pivoting hip belt. Multiple pockets and hypalon toy loops offer plenty of storage for toys and essentials.

Tel: 0118 981 1433 www.littlelife.com

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I N TH E N I G H T G A RDEN B A BY Inset: Key style guide assets to give a beautiful portrayal of how the In the Night Garden Baby brand will come to life.

A New-Look

Night Garden

Don’t panic, the In the Night Garden we have all come to know and love over the last ten years isn’t going anywhere!

Instead, DHX Brands is launching the award-winning property into the nursery sector for the first time ever with dedicated brand extension In the Night Garden Baby.

Progressive Preschool spoke to commercial director Tom Roe, global brand manager Debbie Walker and vp global brand management Deborah Hooper to find out more.

W

ith Igglepiggle, Upsy Daisy and Makka Pakka now firmly established in the preschool lexicon, it was really only ever a matter of time before In the Night Garden made the significant move into the nursery space. As one of the best-loved preschool shows Right: Golden Bear’s toy collection includes a beautiful selection of nursery toys designed to delight, entertain and stimulate the senses.

in the marketplace, 2017 sees the brand celebrating 10 years of friendship, imagination and shared bedtime stories; making now the perfect time to embark upon the next chapter.

“In The Night Garden has gone from strengthto-strength in the last ten years,” said Tom Roe, commercial director at DHX Brands.

“We’ve produced a lot of new material and creative assets

recently which has made a big difference to the longevity of the brand. The new extension is a very natural progression for In the Night Garden, partly because its fan base starts very young and partly because of its impressive heritage. We have also found significant demand from licensees and retailers for product catering to this age group.”

Originally produced by Ragdoll 

A Brand Boost “In the Night Garden Baby sits very comfortably in the infant character brand space and we expect it to quickly establish itself alongside other well-known names.

It takes a while to establish a level of consumer recognition, so we are very lucky that there is already such wide awareness of In the Night Garden. The programme has entered popular culture and is often featured in the non-parenting mainstream media – it certainly isn’t going to fade away any time soon!”

Deborah Hooper, vp of global brand management at DHX Brands

PROGRES SIVE PRESCHOOL

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I N TH E N I G H T G A RDEN B A BY

Ten Magical Years A milestone anniversary campaign based around a theme of ‘Ten Years of Magical Journeys’ will be celebrating In the Night Garden throughout 2017. A number of exciting initiatives, events and high-profile partnerships will be marking a decade of the muchloved preschool property.

Announcements include a themed In the Night Garden zone at the first ever Family Gardening Show from the RHS while Alton Towers will open themed In the Night Garden bedrooms at the brand new CBeebies Land Hotel, opening this summer.

Right: In the Night Garden characters have a special, calming place in the lives of many preschool children and their parents, makng them perfect for comforters.

Productions, DHX Media’s In

the Night Garden is a preschool phenomenon which sits firmly in evergreen territory. It consistently rates in the top three preschool licensed brands in the UK (NPD data) and curently rates as the number one preschool show across all kids channels (Barb data, Nov 2016).

“We have been an integral part of the muchcoveted Bedtime Hour for the last ten years,” said Debbie Walker, brand manager. “In fact, the one time that CBeebies moved In the Night Garden in the schedule, there was such an outcry that it got moved back again pretty quickly! It’s very important for preschool and infant brands that parents are able to believe in them – they want

a brand that they can put their trust in.”

As an extension of a well-established, trusted brand, In The Night Garden Baby allows parents and carers who are already familiar with the characters in their core form to access that familiarity from the very beginning, offering them a way to engage with the brand on their own terms. Carefully designed infant and baby product will encapsulate the core values of friendship, imagination and discovery for which the original property is best known.

Crucially, the look and feel of In The Night Garden Baby is totally different, in that it is an evolution of the parent brand. “We created a new gender-neutral style which uses soft, muted tones and is designed to appeal to parents, grandparents and gift-givers, with product for babies aged from newborn to 12 months,” said Deborah Hooper, vp global brand management.

“We made everything softer, not just the colours and styling.

The fabrics and textures have also been specially selected, helping us to create that softness.”

Because In the Night Garden Baby is aimed at parents and gift-givers it’s important to ensure that the products are desirable, and the fact that they feature a cast of gentle, trusted familiar friends is a valuable point of difference.

“I have previously been involved in research which helped us understand parents’ connection with certain evergreen nursery properties,” Deborah continued. “It found that parents really enjoy seeing their baby learning to recognise characters and will encourage that as early as possible.

They also appreciate it when brands Below: The core In the Night Garden brand is celebrating ten years in 2017.

Above: Gorgeous soft plush from Golden Bear’s In the Night Garden Baby range.

help with parenting solutions – anything which makes their lives easier is always going to be well-received!”

It was important to the team at DHX Brands that the new brand extension offered high-quality, premium product.

The licensing programme itself will remain quite targeted, with just a handful of carefully-selected partners across core categories such as toys, feeding and apparel. Licensees include master toy partner Golden Bear, Brecrest and Blues Clothing. Euroactive will also be producing a range of hard goods including playpens and cots.

“By the nature of the brand the product we offer has to be of a certain nature and so we need to be really focused on the quality and design,” said Tom. “Golden Bear was a natural fit for us as that’s in their genes! The development team there deserve a special mention, they are true experts in this space and it’s been such a joy to work with them.”

“There’s a lot of promotional activity set up to promote the In The Night Garden Baby throughout the coming 12 months,” said Debbie. “We are creating a ‘storytime corner’ at the Baby & Toddler show in Manchester in March, which will also feature help and advice from child sleep expert Mandy Gurney, driving awareness and establishing our brand equity early on.”

The coming year is set to be an exciting time, with a whole host of high-profile promotional activity taking place and key partnerships and new product launches being announced across both the original brand and the launch of In The Night Garden Baby. And with the core brand celebrating its tenth anniversary, it’s safe to say that Igglepiggle, Upsy Daisy and the others are here to stay!

PROGRES SIVE PRESCHOOL

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h t i W In d l O The

T RA DI TI ON A L TOYS

Inset: Over 50 new lines will be launching from PlanToys this year.

‘It’s imperative to offer a great choice’

We may live in an increasingly digital world, but toy retailers continue to enjoy considerable success with the traditional toy category, in particular the independents. Parents and grandparents enjoy the play value and educational elements, and the price is often right, too. PPS finds out more.

W

hile there may have been a significant rise in the amount of toys containing some form of technology on retail shelves – everything from interactive plush through to child-friendly tablets – there remains an enormous market for the more traditional products.

Proving the old adage that a varied play diet is key, retailers recognise that these kind of toys – from wooden items, ragdolls and puzzles through Inset: Lanka Kade is seeing an increased level of interest from retailers who are looking to meet consumer demand.

to trains and building blocks – are seen as value for money and educational, as well as being nostalgic for parents, grandparents and gift givers.

“We believe there is still a large place for wooden toys in the market,” says Phil Nelson, cofounder of Little Concepts, which distributes the PlanToys range. “It is important children play with traditional toys to help them develop fundamental learning skills.”

“The classic nature of wooden toys ensures that there

Suncrest actively promotes traditional play with its Funberry Farm range of activity toys and soft ragdolls.

“This sector is always very strong as parents, grandparents and gift givers always feel that they are enhancing a child’s play by purchasing traditional style toys,” said Rachael Bradshaw, md at Suncrest.

“Traditional toys offer parents a chance to play with their children as they did as a child, which helps to bring back and build happy memories. Parents see it as important to have a balance in play between role-play and education, as well as technology,” she continued. “Retailers also recognise this and see it as imperative to offer a great choice to all.”

Suncrest unveiled its new ragdolls range at Spring Fair earlier this year. The initial launch consists of three dolls – Lizzie, Willow and Katie – which all feature soft floral colour designs, measure 30cm and are suitable for children aged 12-months upwards.

is still a strong position within many retailers,” he continued. “We not only work with core toy shops, but also garden centres, boutiques, children’s clothing stores and farm shops.”

Little Concepts has launched over 50 new items this year from PlanToys. This includes the expansion  PROGRES SIVE PRESCHOOL

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The Puppet Company Th

Puep Co pet mp any Ltd ÂŽ .

Cuddly Tumms Available Now! We are a UK based Design & Wholesale company supplying over 1000 high quality puppets of all shapes and sizes! Have a puppet - Have fun!

www.thepuppetcompany.com Tel: +44 (0) 1462 446040 Retail Website: www.puppetsbypost.com The Puppet Company - Progressive Preschool - May issue.indd 11 088_PPS_March_April 2017.indd 1

3/9/2017 5:21:14 PM 10/03/2017 15:47

T RA DI TI ON A L TOYS

Drive Time “What child wouldn’t want their own car to drive about in?” was the reply from Victoria Starr, UK marketing manager at Little Tikes, MGA Entertainment UK when PPS asked her for the secret to Cozy Coupe’s success.

The iconic toy has been around for more than 30 years and there are over ten variations to choose from. Over the past year, it has scooped four industry awards – including being voted Best Buy in the Independent’s 11 Best Outdoor Toys for spring 2016.

“Success has to be a combination of the product being strong, reliable and durable, which provides longevity of the product,” Victoria continues. “The characteristic side of the Cozy Coupe definitely brings the fun and iconic factor.

“Retailers want products that they know will both sell well and be a hit with the customers, which traditional toys do.”

The Cozy Couple has certainly proved its mettle with decades’ worth of sales, but will it still be a fixture on retail shelves in another 30 years? “There is no reason to hesitate it wouldn’t be,” says Victoria, “it’s a classic.”

of its pocket money range with six

new mini games, while the brand is also continuing to push into the ‘home’ category. “Items such as our high chairs, piggy banks, height charts, storage solutions and bird houses have been a huge hit since they were introduced,” says Phil.

Above: There are over ten variations of the Cozy Coupe. Right: Asobi has welcomed the Bee Smart traditional wooden toy range to its portfolio.

For Asobi’s commercial director, David Bottomley, the appeal of traditional toys lies in the fact they are a simple sell for retailers. “They’re not complicated to explain to customers, they have appeal across all generations and the price points are usually good,” he explains.

Asobi has added traditional wooden toy range Bee Smart to its line-up: “The toys are of premium quality with an educational element, with lots of musical instruments,” says David. The company has also improved its Micador range of early years art products, designed specifically for preschoolers, with new lines like Zoo Crew Crayons and Petting Zoo markers.

“Low-tech toys are definitely on the up after a strong 2016, where games, puzzles and dolls all performed strongly,” David continues. “They encourage intergenerational play so appeal to parents, kids and grandparents.

And retro styling is growing.”

Lanka Kade’s Millie Sibley says that the level of interest from shops has increased as customers look for more traditional toys. The company has several new ranges joining its wooden toy portfolio from April, including tray shape sorters with Noah’s Ark, countryside and ferry designs, plus four new designs of its popular block puzzles and new jigsaw additions.

“Independent retailers often look for something different and unique that can’t be found mass produced and in every shop,” Millie explains.

“Traditional toys offer that as their originality never fades and retailers have more choice in style and design of wooden toys and can make their collection unique to their shop.”

The traditional toy sector certainly seems to be the one area where you don’t need to teach an old dog new tricks, as consumers and retailers are more than happy with what’s currently on offer – and signs are strong that this interest will continue for the foreseeable future.

Below: Suncrest’s new ragdolls received a good reception at Spring Fair.

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R

DISCOVER THE 2017 COLLECTION

Gears & Cogs ‘Busy Bee Learning’ PL095

info@letoyvan.com www.letoyvan.com 0208 979 2036

www.manhattantoy.com www.manhattantoy.com Email: Email: infoeurope@manhattantoy.com infoeurope@manhattantoy.com Tel: +44 Tel: +44 (0) 208 (0) 944 208 3160 944 3160

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WHAT’S NEW TRADITIONAL TOYS New products in the traditional toys sector.

LANKA KADE Lanka Kade’s fantastic alphabet and number jigsaws are now available in easy to merchandise packaging. The vast range of animal themed jigsaws are handcrafted from sustainable rubber wood and are perfect for assisting the development of children’s language and counting skills.

Tel: 01858 463850 www.lankakade.co.uk

LE TOY VAN

LE TOY VAN

The Petilou Forest Stacker Tower and Bag is a set of nine wooden animals complete with handy draw string bag to play anywhere. The woodland animals are made of solid wood ethically made from sustainable legal wood. A unique, solid wood and safe soft water based painted product at an affordable price for parents.

Tel: 0208 979 2036 Web: www.letoyvan.com

Gears and Cogs Busy Bee Learning is one of 28 lines in the Petilou Collection. A bright and beautifully illustrated gear set on the bees and flowers theme. Complete with seven removable parts, the set enables little ones to explore the mechanism of cogs and gears. This new toy supports cognitive development and colour recognition.

Tel: 0208 979 2036 www.letoyvan.com

ASOBI New this year is the Bee Smart collection of innovative, fun and colourful wooden traditional toys to stimulate creative and imaginative play. Designed by a UK company, the toys are of premium quality with an educational element and themes such as musical fun, role play, animals and food. Asobi’s Bee Smart line-up includes animal handbells in monkey, elephant, lion, zebra, giraffe and penguin designs alongside musical instruments, baking sets and other wooden play sets.

Tel: 01628 200077 www.asobi.co.uk

ORANGE TREE TOYS Orange Tree Toys has a beautiful selection of new products for 2017, as the wooden toy market continues to grow. Combining traditional toys with a favourite childhood classic, spring 2017 sees several additions to the much loved Peter Rabbit collection, including puzzles, a play set, musical instruments and much more.

Tel: 01242 244500 www.orangetreetoys.com

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COLU MN I ST

A PARENT REAR FACING, THE PERSPECTIVE WAY FORWARD

In her latest column for Progressive Preschool, columnist Lisa – a blogger, graphic designer and parent to two-year-old Taylor – explains why the humble car seat is one of the most important purchases a parent will ever make.

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-one Lisa Beever. www.leeleeloves.co.uk

A

“

s first time parents investing in a good car seat was always going to be a priority for us.

We spent more time researching car seats than anything else.

From the Group 0+ seat we brought our baby home in as a fragile newborn, to his current ERF car seat (that’s Exte nded Rear-Facing to the uniniated). We did our research and then some.

Taylor is currently onto his second car seat, which means we have spent a grand total of £700 on polystyrene and plastic in just two years.

He’ll need another seat in two years, which should see him through to age 12, I hope – as long as it complies with the new car seat legislation on high back booster seats.

There’s no doubt about it; that’s a lot of money for one child to travel.

But can you put a

price on your child’s safety? Our current car seat, the Maxi-Cosi 2wayPearl is an extended rearfacing seat. This means Taylor can travel facing backwards until he is four-years-old. There is an option of being forward-facing – should we choose to turn it round – but why would we? It has been unequivocally proven that rearfacing is safest in the event of an accident. The sole purpose of the seat is to keep him as safe as possible.

Extended rear-facing was something we purposely looked for when choosing a Group 1+ seat. Because it was the safest option, and relatively new to the

market it certainly wasn’t the cheapest. Neither was the isofix base required to fit it!

When choosing an extended rear-facing seat we essentially made the decision to keep Taylor rear-facing for as long as possible. Much to my friends’ dismay –we’ve even had many people tell us it’s cruel. How is choosing to keep our child safe considered cruel, you may ask?

Because – apparently – he’ll feel sick. Of course. Why hadn’t we thought of that? Not taking into consideration that he has never experienced travelling forwards in the first place, he’s suddenly going to realise the difference and start feeling sick.

Current laws require children to be rear facing up to 15 months, a vast change to the previous nine months.

But rear-facing Group 1 seats are five times safer in a frontal collision.

Five times! They do this by protecting the neck and head by distributing the force along the back of the seat and are also much more effective at protecting internal organs. Why wouldn’t we want that kind of protection when travelling with our child?

So while other people might worry that Taylor might feel sick (he won’t), he’s definitely going to be safer. I know which I prefer.”

Top: Newborn Taylor was well-protected by a Cybex Aton Q in Autumn Gold. Left: Taylor bravely battling the (nonexistant) car-sickness in his Maxi-Cosi 2wayPearl.

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C

M

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CM

MY

CY

CMY

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360° of spin. 360° of snuggles. meet spin 360™

easy in, buckle and spin

easy out and about

I’m a 360˚ turning traveller that spins front, back, and in between because everything should make trips and transitions easier. I snuggle up to 18kg facing rearward or forward because everything should make life safer.

simply brilliant.

For more information and all sales enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

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Inset: As a multi-stage Group 1,2,3 seat, Cozy ‘n’ Safe’s Excalibur has a five-point harness which can be used for children up to 25kg (Group 2).

Buckle Up

T

he car seat market has seen a number of changes in recent years, with the seats themselves becoming safer, cleverer and more feature-rich.

While many of these improvements are driven by the new R129 legislation and the i-Size safety standard, others have developed naturally as a result of both innovation and commercial competition.

“Choosing the best type of child car seat is a tough task,” says Jessica Milln, marketing manager for Cozy ‘n’ Safe. “There is a mind-boggling range of car seat types and choices to decipher, and the new regulations and safety advice make it even harder!

It’s probably never been as important as it is now that both manufacturers

Innovative Functionality “We strive for perfection in terms of safety, design and innovation and have put a strong focus on pushing easy-to-use child safety to new limits while demonstrating our design capabilities and improving comfort. The Artemis 1 will be a completely new development and the modular, rear- and forward-facing car seat with Isofix base is characterised by its unique futuristic and distinctive product design, its intuitive use and multiple adjustments.”

Kai Perlinger, vp marketing and product design, Kiddy

and retailers are consistently giving every parent the right advice.”

At the moment, the new regulation (R129) runs alongside the current R44/04 legislation, while the change in the law banning the production of booster cushions for children under 125cm tall or weighing less than 22kg has added further uncertainty for both parents and retailers.

Car seats with Isofix systems – essential to meet the i-Size requirements which form the first phase of R129 – are increasingly popular, especially as all modern cars now come with Isofix points.

However, there is a weight limit on Isofix, so for parents of heavier children still using a five-point harness, a belted car seat is the only option.

“The multi-stage Group 1,2,3 seat Excalibur from our Signature range can be fitted both ways,” said Jessica, “either with Isofix or the three-point car seatbelt. The

CA R S EATS

Parents choosing a car seat for their very precious cargo demand the highest quality, research and safety standards available and manufacturers work hard to meet these needs, offering them alongside the very latest in fashion and design trends. PPS straps in to find out more.

Inset: Diono’s Radian 5 in plum – one of the most popular colourways.

beauty of this is that it gives parents flexibility and the piece of mind that the seat is likely to fit most cars and isn’t reliant on Isofix.”

Seats with longer rear-facing options are key, with many parents now looking for seats that will keep their child rear-facing up to four-years-old. “Our Cozy ‘n’ Safe Group 0+/1 Merlin is a rear- and  Below left: The Wolmax Axkid seat offers parents Swedish Plus-Test Approved rearward facing safety up to 28kg for less than £250. Right: The BeSafe iZi Go Modular is a Which? Best Buy and forms part of a modular system.

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Modular_Layout 1 27/01/2017 12:11 Page 1

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The solution to the dilemma of warmth over safety in a car seat

• Adjustable leg room • SIP+ • 5-belt harness • Double cushion inserts

To join in, contact BeSafe UK/Ireland on: sales@hts.no

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info@hugglemeclose.com www.hugglemeclose.com

11/03/2017 13:39

CA R S EAT S

Design And Technology “The car seat market is seeing significant changes as more parents are keeping their children rearward facing for longer. The new i-Size regulation has seen a shift in focus towards seats which meet that need, such as the Cybex Sirona M2 i-Size and Aton Q-Size. The gb Vaya i-size is a new generation of car seat – it has a 360° rotating mechanism and harness system as well as an anti-misuse feature that prevents parents from turning their child round too soon!”

Loraine Morgan, UK marketing manager, Cybex and gb.

forward-facing rotating car seat that

is much easier to use,” said Jessica.

“It also enables longer rear-facing to 18kg (approx. four years) and so gives the best of both worlds!”

The complicated state of the current market has led to increasing numbers of all-in-one products which cover a number of stages.

“It means parents save money and don’t have to worry too much about the right point to change seats,” pointed out Jo Ebdon Muir, head of marketing and product at Diono.

Many of these seats, like Diono’s Radian 5, provide the flexibility for parents to choose what is right for them and when they want to turn their child to forward facing.

“We are seeing a big increase in parents looking for extended rear facing as the message that it is five times safer is getting out there,” said Jo. “Safety is the priority in car seats and new innovations are always launching but keeping it simple for consumer is essential – especially when it comes to installation.”

Jo believes that on the whole, car seats are going to become easier to use. Up to 85% of car seats are fitted incorrectly, so the industry is working to develop a ‘click and go’ approach which makes it hard to get the installation wrong. “This means Isofix is the main priority, which is great for consumer usability,” she explained.

Also championing the change in the industry is Paul Sirett, UK country manager for BeSafe. “The UK car seat market has finally

and literally ‘turned around’,” he laughed. “BeSafe has single-mindedly pioneered rearfacing for longer for 25 years and now the market is following. This has also supported a turn-around in the overall quality, innovation and indeed commercial viability of the sector. Consumers want well-made, high-spec, flexible car seats that can offer rearfacing for longer. It’s great!”

Paul also believes that new technology and innovation has become critical to success in this increasingly competitive marketplace, pointing out that BeSafe is the only brand which has launched brand new models each year, ever since it first launched in the UK six years ago.

“Our next target is to revolutionise the highback booster sector of the market,” said Paul, “and give the older child the sorts of levels of protection we are now giving to the under-fours.”

Taking another approach to improving safety levels across the market is Kooltrade, which distributes Swedish brand Axkid.

“Sweden have led the carseat safety field for years,” explained Laura Slattery, head of product and design.

“They have all but eradicated infant mortality in road traffic accidents by ensuring that children remain rearfacing up to the age of five or six.”

Kooltrade has seen significant growth on Axkid over the past 12 months, particularly on seats which are Plus Test Approved (an additional rigorous Swedish test measuring neck loads under crash test conditions).

Inset: The Sirona i-Size from Cybex is expected to be the first car seat to offer i-Size with shield.

The Axkid fitting system includes side tether straps and the longest anti-rotation leg on the market, creating a rock-solid installation without Isofix points. “This enables us to recommend some of our models – such as the new Wolmax – to a higher maximum weight capacity,” said Laura, “up to 28kg rather than the 19kg limit of most other rearfacing models.”

With more seats available than ever before, parents are in a great position to choose from a whole range of different options at different price points, safe in the knowledge that tougher legislation has raised safety standards right across the market.

Below: Kiddy’s Evoluna i-Size is the only infant car seat to offer a lie-flat function inside and outside the car.

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Our new arrival from birth to booster

Ultimate protection with a full steel frame and extended rear facing use

01827 310557 dionouk@diono.com uk.diono.com

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WHAT’S NEW CAR SEATS New products for Q2 in the car seats market.

HUGGLE ME CLOSE Huggle Me Close’s unique, patented, R44 crash-tested system is the only way to avoid the dilemma of warmth over safety in a car seat, whilst enabling parents to transfer their child from the house or buggy to the car without having to remove their outer clothing. Now available to licence and use with your own brand.

Tel: 0800 6347448 www.hugglemeclose.com

KIDDY

BRITAX

The Kiddy Guardianfix 3, Group 1/2/3 seat is optimised to fit growing children perfectly from the age of nine months to 12 years. The new impact shield provides perfect protection for small children. A deeper seat and adjustable leg rest ensure optimal comfort, whilst enhanced safety features offer maximum protection.

Tel: 00499281 708050 www.kiddyuk.com

The Britax Baby-Safe i-Size infant carrier is a hugely exciting development for Britax, not just because it signals the development of i-SIZE but because of its unique capabilities.

The seat allows for up to 83cm of growing space, meaning it grows with a child and enables parents to keep their infant car seat for much longer. In addition, Britax’s patented lie-flat technology helps parents to create the optimum travel position for baby.

Tel: 01264 386034 www.britax.co.uk

PEG PEREGO Peg Perego’s car seat range provides comfort, style and reassurance to families from birth to 12 years old. Each stage features adjustable side impact protection and has achieved the highest standards in safety testing. The UK range consists of the Primo Viaggio SL Group 0+, the Viaggio 1 Duo-fix K (Group 1), the Viaggio 2-3 Flex (Group 2-3), the Viaggio 1-2-3 VIA (Group 1-2-3).

Tel: 00 39 039 60881 www.pegperego.com

GB The gb Vaya features a 360° rotating seat that can be used either rearward or forward facing with its anti-misuse feature that prevents parents from turning their child round too soon. Research indicates that rearward facing for longer is the safest way to travel, but to avoid turning the seat around too early, when the baby is too young, the intelligent Vaya seat with its rebellious technologies means it is near impossible to do. Along with this great safety feature Vaya also includes a 5-point harness system and is i-Size too.

Tel: 0207 426939 www.gb-online.com

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Ardega Advert_Layout 1 10/03/2017 18:22 Page 1

• Quick turnaround • Low MOQs • Dedicated team • Over 250 products • Awards-Winning brands

Distributors of the following brands….

Tel: 01473 228862 098_PPS_March_April 2017.indd 1

Email: sales@ardega.co.uk

Website: www.ardega.co.uk 11/03/2017 13:40

WHAT’S NEW ARDEGA The latest products from nursery distributor Ardega MOTOROLA SMART NURSERY- BABY CONNECT A portable Wi-Fi video baby monitor that comes with the market’s first rechargeable camera. Perfect for portable wire free movement from room to room, it includes a 7-inch touch screen monitor, and utilises smart analytics to help new parents discover more about their baby and nursery environment.

STRAP STOP Strap Stop attaches to the restraints on either a car seat, stroller or high chair, to stop little ones from slipping out of the restraints by putting their arms through. Strap Stop has been officially crash tested by TRL and conforms to ECE R44-04 standards.

Available in black, blue and pink.

MOMMYS HELPER FURNITURE BRACKETS These products are designed to attach to furniture and walls to prevent tipping or falling.

Easy to attach and very secure, these products are a must have for any home with babies or children, especially if they are prone to climbing. Each pack contains eight brackets.

BO JUNGLE POP UP TENT JL CHILDRESS GATE CHECK BAG FOR CAR SEATS This compact travel bag for car seats is the ideal accessory to have for travelling. Its bright red design and large graphics makes it stand out in the crowd. With a draw string closure to easily access the car seat when needed. It can also be used as a storage bag.

The B-Play Nest Pop Up Bed will keep baby safe, comfortable and protected from UV rays, wind and sand when travelling or on trips out. It has a comfortable removable mattress and plenty of room to play for the child. Easy to (dis)assemble pop-up system for quick use.

WHISBEAR A soft cuddly toy that soothes infants using white noise, which thanks to the unique CrySensor, will automatically switch on when it senses baby crying. This is a sound the baby remembers from foetal life and will help sooth baby to sleep.

Available in three different styles watermelon, citron or turquoise.

Ardega Limited www.ardega.co.uk sales@ardega.co.uk 01473 228862 PROGRES SIVE PRESCHOOL

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WHAT’S NEW GENERAL New products for the preschool market, Q2 2017.

PABOBO Inspired by the traditional lantern, LumiBlo is a contemporary version of this attractive lamp. LumiBlo is a magical night light which turns on and off with a simple blow. It’s perfect to reassure children at bedtime and to help them find their way in the dark.

It’s also useful for parents to watch over their kids or to feed their babies during the night. Lumiblo’s handle is also practical to grab the night light or clip it anywhere, on a bed, on a parent’s belt, or even on a door.

UK & Ireland Distribution: Clever Clogs UK – Tel: 0800 0518080 www.cleverclogstrading.co.uk Ireland – Tel: 00 353 1 828 4823 www.cleverclogs.ie

WITTY DOODLE WALL ART

MY ELEPHANT PRAM TIDY The British designed Pram Tidy is multi-functional and offers a universal fit to most prams with either the adjustable or velcro strap. Features include a detachable purse with unique headphone opening, a deep insulated drink holder and multi-functional storage compartments and extra detachable storage bag with straps to secure to the pram. Made in fashionable grey from durable easy to wipe clean material.

Tel: 0844 858 9792 www.bebelephant.com

Witty Doodle is the first and only stimulating nursery wall art specially designed to boost baby’s brain power and learning abilities.

Every piece of wall art is created using a unique combination of six elements scientifically proven to engage growing minds and help baby development.

Tel: 0844 858 9792 www.bebelephant.com

SMARTRIKE The smarTrike T1 Scooter is suitable for children as young as 15 months. Thanks to its heightadjustable seat and telescopic handlebar, little ones can sit and ride along exploring the outdoors with a view point like no other. As children grow and are ready to hop aboard, parents can keep the T-lock tilted mechanism locked for safety, and once ready, the T1 transforms into a fully independent scooter, perfect for freestyle scooting fun.

Tel: 01525 722769 www.smartrike.com

CLOSE Close has got swimming covered with its brand new beach all-in-one suit, great for both the seaside and fun by the pool. With a UPF of 50+ and an integrated hood, it provides the ultimate protection from the sun for children both in and out of the water. Its poppered gusset makes change time quick and easy too, leaving more time for salty kisses, sandcastles and sandy toes.

Tel: 01992 554045 www.closeparent.com

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WHAT’S NEW HARDENBERG & CO Hardenberg & Co showcasing its latest products.

AC517 VIDEO, WIRELESS MOVEMENT & SOUND MONITOR Angelcare, the worldwide leader in movement monitoring, continues to lead the baby monitoring segment in both technology and style. With innovations in technology and the number of features available with monitors, it means there is plenty of choice for the parent to find something that suits their individual preference on monitoring their baby. These new wireless movement, video and audio monitors include the only wireless movement Sensor Pad currently on the market, as well as featuring Angelcare’s brand new Activity Tracking, allowing parent to better respond to baby’s needs and giving the ultimate peace of mind.

SASSY TOYS An array of new toys will be launching from Sassy in 2017; all beautifully designed and equipped with unique features to help baby learn. Full of creativity and innovation with a real purpose to develop all aspects of baby’s senses through sound, touch, sight and taste. The new range from Sassy will show true innovation in play; all beautifully designed and equipped with unique features that help their little ones learn. Sassy is focussed on stimulating and developing the four key senses in baby’s first year and beyond. Offering a range of ageappropriate toys this beautiful collection of quality toys really will awaken anyone’s imagination.

NAPPY DISPOSAL Not every new baby smell is sweet and wonderful - like the kind that comes with full nappies. The Angelcare Nappy Disposal System is a convenient and hygienic way of disposing of dirty nappies. Featuring the new and improved Air-Seal technology designed to keep bad smells at bay, this simple-to-use system makes a happier, more fragrant home. As one of longest reigning nappy bins on the market, the awardwinning Angelcare Nappy Disposal System is the most convenient and hygienic way of disposing of dirty nappies. Its quick, easy and simple-to-use system makes for a happier, more fragrant home. With the new and improved technology of the high performing cassette, the Angelcare Nappy Disposal System really is a must have, and now available in pink and blue to perfectly compliment any nursery décor.

T: 01785 503305 Hardenbergco.co.uk PROGRES SIVE PRESCHOOL

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WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Bhav Patel, managing director, Toy Galaxy, Ealing Four toy stores, all based within the London area CATEGORY

Role Play

SUPPLIERS/RANGES

ELC First Gadget Set

COMMENT

This is a great set as preschoolers love having the same gadgets as mum and dad and this set includes car key fob, TV remote and mobile phone.

Creativity

Aquadoodle

All the different options of Aquadoodle are very popular, but the original one is still the one that we sell most of for the preschool age group.

Electronic learning

LeapFrog Shapes and Sharing Picnic Basket

Toys which allow allow preschoolers to learn through play are very popular, in particular the LeapFrog Shapes and Sharing Picnic Basket.

ELC Aquadoodle

LeapFrog

Sam Dickman, manager, A3 Baby Barn, Surrey An independent nursery retailer based in Chessington, Surrey CATEGORY

SUPPLIERS/RANGES

COMMENT

Car seats

Maxi-Cosi

Extended rear facing car seats are proving very popular, in particular the Maxi-Cosi brand.

Pram

BabyStyle

Both the hybrid and the egg are always well liked by our customers, with them also purchasing the accessory packs that can be bought separately.

Sleep

Sleepyhead

Many customers who come into the shop buy a Sleepyhead and we tend to find this is off the back of recommendations from friends and family members.

Clothing

Kite Clothing

We have just started stocking Kite Clothing which has been well received as they have lovely colours and the fact it is organic is a good selling point.

102

Maxi Cosi

Egg by Babystyle

Sleepyhead

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WH AT’S H OT

Sarah Norris, owner, Mini Mi, Rochester, Kent

Fashion, fun and interiors based on the high street in historic Rochester CATEGORY

Footwear

SUPPLIERS/RANGES

Saltwater sandals

COMMENT

Despite the cold weather these sandals are flying off the shelf as customers know they have to buy now to ensure they get the style and colours they want. We are a premier account for the brand so we stock a huge variety of the colours available.

Clothing

Frugi

Having recently taken on the Frugi brand the range we have in store has been very well received. The great prints and styles are a great pull for customers and we are looking forward to the rest of the 2017 seasons being released.

Toys

Melissa & Doug

This brand always sells well but in particular the Doorbell House is popular at the moment. It has different doorbell sounds and little figures which preschoolers seem to love!

Books

Jane Fosters Hardback Books

These are a great collection of books which are really popular with preschoolers and we find customers will often buy them as gifts for friends and relatives.

Saltwater

Melissa & Doug

Jane Fosters

Deni Dimitrova, manager Bump To Baby, Balham, London An innovative one stop shop for nursery products, centrally located in Balham CATEGORY

Prams

Strollers

SUPPLIERS/RANGES

Uppababy

Yoyo Zen

COMMENT

Both the Uppababy Cruz and the Vista are well liked by our customers as they are both functional and affordable.

Uppababy

The latest model from Yoyo Zen is as popular as ever, with many customers also buying the accessories to go with the stroller.

Furniture

Silver Cross

We stock all the latest Silver Cross furniture. Their Notting Hill collection is the most recent addition and we have had a great response to it so far.

Changing bags

Storksak

Most customers buy the changing bag which goes with their pram or stroller; however the Storksak changing bags are great sellers for those who want something a bit different.

Yoyo Zen

Silver Cross

Stoksak PROGRES SIVE PRESCHOOL

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