Progressive Preschool - March/April 2018

The B2B Publication For Preschool Products and Retailers

ISSUE 34 MAR/APR 2018

All Hail Harrogate

Nursery Fair preview 2018

Starring Roles

Role-play for preschoolers

Product Power Obaby talks to PPS

You Wear It Well Licensed apparel feedback

Trade Publication. Sign up to our newsletter at preschoolnews.net and follow us on Twitter at @prog_preschool

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main frame changing bag collection

zoo lock top sports bottles

well-curated smartly designed essentials for parents, babies and toddlers

moby soft spot sink bather

unicorn activity gym

We’ve introduced some unique additions to our range and would love for you to see them!

To talk about becoming a stockist, contact our UK office.

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Email: ukoffice@skiphop.com | Tel: 01582 434250

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www.preschoolnews.net MARKET LEADING TRADE MAGAZINES

March/April 2013

this month MARCH/APRIL 2018

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

It’s fair to say that the ever-changing face of UK retail has taken a bit of a battering recently. With Toys R Us entering administration in the same week that Mothercare announced it was in rescue talks with the banks, we could be forgiven for thinking that the toy and nursery retail Above: Some of the PPS Team: sector is in serious trouble at the moment.

Sam Loveday, Jo Pilcher, Rob Willis, Looking behind the headlines reveals a very and Jacqui Parr. different story though. While there’s no doubt that the retail trade is facing serious difficulties, there are lessons that can be taken from these recent announcements and how changing consumer shopping habits are shaping the new retail landscape.

When Toys R Us first announced it was entering administration, Simon Thomas, one of the joint administrators, pointed out that: “The newer, smaller, more interactive stores in the portfolio have been outperforming the older warehouse-style stores that were opened in the 1980s and 1990s.”

The Toys R Us management team had wanted to close and downsize any underperforming stores for some time, but didn’t quite manage to move fast enough. These huge, out-of-town stores were hugely popular when they first launched – in a pre-internet time, when the only way to buy toys and car seats was to go to the shop and choose them. In those days, visiting the local Toys R Us was the highlight of a rainy 80s weekend!

Meanwhile, Mothercare began dramatically reducing its store portfolio almost five years ago, as part of its ongoing turnaround plan. A bold move, but perhaps one which has saved it from going the same way as Toys R Us, as it recently revealed that 40% of its sales are now made via digital channels.

The retail sector as a whole is continuing to face a number of pressures that are clearly having a profound impact – the issues it faces are not exclusive to the toy and nursery trade. The most important take-away from the news is just how important it is to continue to meet customers’ needs and adapt to evolving shopping habits.

But it’s not all about focusing on your online business and making sure that your digital offering is up to scratch – consumers also want the personal touch; to feel as though they are buying something special and well-considered. It’s why smaller boutique stores are doing better than large out-of-town spaces and it’s why retailers need to know their customer profile inside and out.

The seminar programme at Harrogate International Nursery Fair, taking place at the end of this month (see our full preview, starting on page 39), is one way to make sure you are at the top to your game in this respect. In addition to a number of other essential seminars and presentations, The Insights People will be outlining how parents’ shopping habits have shifted over the last 18 months as they have access to more information than ever before. Knowledge is power, after all!

The show itself has undergone a PPS Awards To Open Soon dramatic makeover and will be taking Entry for the Progressive Preschool over three different halls of the Awards 2018 will open on Friday Harrogate Convention Centre – as 20 April. Suppliers and retailers are the UK’s only nursery trade show, it’s encouraged to keep an eye out for essential for anyone in the industry. updates via PreschoolNews.net We’ll see you at the show!

The Progressive Preschool Team ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax PROGRES SIVE PRESCHOOL

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BOOK ONLINE TODAY!

25 - 27 March 2018

Harrogate Convention Centre, Yorkshire

Register online now so you don’t miss exclusive show offers, plus lots of innovative ranges in the 2018 New Product Showcase

The UK’s only nursery trade show

www.nurseryfair.com Tel: 01902 880906

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contents 7 17 23 25 27 31 37 39 57 67 69 77 79 87 94

57

SLINGS AND THINGS

67

FAMILY VALUES

Available

69

THE MAGIC TOUCH

NEWS Reporting from the preschool sector MEDIA WATCH Brands making the headlines INDUSTRY ANALYSIS The latest industry statistics from GfK ASK ANNA Language development for preschoolers YOU WEAR IT WELL Licensed apparel feedback PLAY TIME Guide to the indie toy and gift show PRODUCT POWER Nursery brand Obaby talks to PPS ALL HAIL HARROGATE! What’s on show at the Harrogate Nursery Fair A LITTLE PICK-ME-UP Slings and things FAMILY VALUES How Diono has grown into a global brand THE MAGIC TOUCH The unicorn phenomenon LEE LEE LOVES Roles for girls and boys STARRING ROLES Role-play for preschoolers ARE YOU SITTING COMFORTABLY? Recent car seat developments BEST SELLERS Retailers’ top sellers and biggest hits

Available

Out in Feb

Board Books • Perfect for little hands • £5.99 each

Contact your Usborne Territory Manager to place an order www.usborne.com/uksales

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Olympia London, 22nd-24th January 2019 Apply to exhibit at Toy Fair 2019 online at www.toyfair.co.uk

U! ITORS O Y K OUR EXHIB AIR F THAYON ALL TOY U TO MAKE .

K RY ED HELP DUST THAN HE IN THAT A BIG T S R R 19!

O FO VISIT IN 20 HOW S N I A T AND G EA OU A A GR SEE Y 2018 O T OPE WE H

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NEWS TOP STORY

Right: Mothercare will continue to reduce its UK store estate, as over 40% of its sales are made digitally.

Mothercare In Rescue Talks With Lenders

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ursery and maternity retailer Mothercare is in rescue talks with banks as shares in the group fell sharply, following a warning that profits would be lower than expected.

An official statement from the retailer addressed the recent media speculation about share prices, admitting it might have to breach its lending agreements and was seeking ‘additional sources of funding’ to support its ongoing transformation plan.

The statement said the company – which issued a profit warning in January – was in talks to raise the funds needed for a turnaround programme

that involves the closure of almost half of its UK stores (from 140 to 80) as sales move online.

‘We are working with our financing partners with respect to our financing needs for the 2019 financial year and beyond. We forecast our borrowings to increase towards the limit of our facilities ... and will therefore require waivers of certain financial covenants.’

“The retail sector continues to face

a number of pressures that are clearly having a profound impact on the sector as a whole,” said chief executive officer Mark Newton-Jones. “We are performing in line with our expectations and remain a cash generative business, but we also need to push ahead with our transformation strategy to meet our customers’ needs and continue adapting to evolving shopping habits around the world.”

Mothercare’s shares reached an all time low of 18p following the news. With its shares in freefall the company, which has an £80m hole in its pension pot, is currently worth just £37m.

Alpha Animation To Headline Sponsor PPS Awards 2018 The Progressive Preschool Awards 2018 take place on Thursday 8 November at The Dorchester Hotel in London’s Mayfair. Alpha Animation and Toys has come on board as Headline Sponsor of this year’s event, signifying their commitment to the sector.

“We are delighted to be the headline sponsor for this year’s Progressive Preschool Awards,” says marketing manager Kerry Tarrant. “We have some really exciting plans for this year and - as benchmarks of excellence across

preschool product and retail – the awards are a perfect fit for our key preschool brand Super Wings.”

“It’s hugely exciting to have such a fast-growing, much talked about brand taking the mantle as Headline Sponsor,” adds event organiser and PPS publishing director Rob Willis. “They truly reflect what the awards stand for – creativity, dynamism, and getting brilliant product to retail.”

Other sponsors of the PPS Awards 2018 include: Centum Books, Cooneen,

Spin Master Acquires GUND

Spin Master has strengthened its brand portfolio with the acquisition of plush toy manufacturer GUND – previously with Enesco – giving the company a platform to expand into the infant toy and specialty gift categories.

Spin Master’s global president and coo, Ben Gadbois, feels the new acquisition closely aligns with Spin Master’s key growth strategies.

“GUND further diversifies our product line and opens up significant opportunities for broader distribution,” he commented. “We will also be able to drive international growth leveraging our well-established global infrastructure.”

The acquisition of GUND – which has a purchase consideration of $79.1 million – is expected to close on April 1, 2018.

Frugi Opens Flagship Store

Skip Hop Expands Into Europe

Innovative parenting brand Skip Hop has expanded its European reach with the launch of a new German operation, following a hugely successful full year of business in the UK. The company has made the move following overwhelming consumer demand for Skip Hop products in the German and Austrian markets, thanks to the company’s continued growth in those regions.

Leading organic childrenswear brand Frugi has opened a new flagship store at the company’s headquarters in Cornwall.

The Frugi Shop, which opened at the end of January, stocks the full range of current season items as well as accessories, bedding and fabric by the metre.

“We are delighted to be opening a new flagship Frugi store,” said Lucy Jewson, Frugi’s co-founder. “It feels like a real watershed moment for the brand.”

Founded in 2004, the multi-award winning brand turned over £8m in the financial year 2016/17 and is on track to grow by 25% this year.

Misirli, Rainbow Designs, Blues Clothing, Aykroyds, Tomy Europe, East Coast Nursery, Amscan, Golden Bear, Ardega Nursery Distribution, Cheeky Rascals, Toymaster, BBC Worldwide, DHX Brands, Skip Hop, Toy Fair 2018 / BTHA and Harrogate International Nursery Fair.

Entry for the PPS Awards 2018 will open on Friday 20 April, with suppliers and retailers encouraged to keep an eye out for updates via PreschoolNews.net

Pinterest Reveals Parenting Trends For 2018

Online mood board Pinterest has revealed its list of the top parenting and children’s trends for 2018, based on more than 200 billion ideas on the platform.

Nursery style has undergone a significant makeover, with the Pintrest data showing an 85% increase in saves for ‘mature’ and ‘modern’ nurseries.

Interest in removable wall decals is also up by more than 200% while wooden toy pins have increased by 173% in the past 12 months.

Even more impressively, eco-friendly clothing have risen by a huge 750% in the past 12 months. Eco-friendly nappies, recycled clothes and planet-friendly materials are all proving more popular than ever.

Below: Pins feature contemporary decor, monochrome furniture and pastel colours.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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May Show

Toymaster would like to invite all Independent Toy and Model Retailers, both in the UK and Ireland, to attend the 2018Â May Show.

Over 100 Suppliers will be in attendance at the Majestic Hotel, Harrogate, on the 15th - 17th May and we hope you are able to join us in making the most of the opportunities offered.

For more details and to register online please use the following link: www.toymaster.co.uk/may-show-registration Phone: 01604 674477 Email: kirstine.weston@toymaster.co.uk 08_PPS_March April 2018.indd 1

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NEWS TOP STORY

Toys R Us Begins Closing Down Process

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s PPS went to press (March 9), stricken toy retailer Toys R Us (and Babies R Us) was trading in administration, following the appointment of Moorfields Advisory on Tuesday 27 February as the administrator of the beleaguered retail group.

As the UK’s biggest toy retailer, the move put 3,000 UK jobs at risk, although the administrator – Moorfields Advisory – said at the time that all 105 stores were to remain open until further notice. Since then, it has said that an ‘orderly wind-down of the

company’s store portfolio’ will be taking place over the coming weeks, with a 25% off nationwide closing down sale currently taking place across all stores.

Moorfields partner Simon Thomas said that every effort will be made to secure a buyer for all or part of the business, which faced a £15million tax bill and narrowly managed to avoid going into administration in December last year.

“The newer, smaller, more interactive stores in the portfolio have been outperforming the older warehousestyle stores,” said Simon. “While this

Bugaboo Acquired By Bain Capital

Iconic Dutch stroller brand Bugaboo has been aquired by investment group Bain Capital Private Equity and will be entering the next phase of its growth strategy under its new owner.

Premium brand Bugaboo turns over approximately €160m a year, with 1,300 employees working in over 50 countries worldwide. Financial terms have not been disclosed but the takeover sum is likely to be around €200m; the sum discussed when the company was initially put up for sale last October.

An ongoing disagreement between the company’s founders – ceo Eduard Zanen and designer Max Barenbrug – about Bugaboo’s future forced a sale. Under the new ownership structure both founders will retain their current positions, while most of the management team will continue in their jobs.

Left: Bugaboo launched its next generation stroller, the Bugaboo Fox, in early March.

Medela Breastfeeding Cafe Returns For 2018

Sambro Launches Unique IP

Medela’s The Big Breastfeeding Café, shortlisted for Best Preschool Marketing Award at the Progressive Preschool Awards, will return for the third year on Tuesday 15 May 2018.

Leading breastfeeding brand Medela is once again bringing mums across the UK together to host their own cafes where mums are encouraged to celebrate and chat about breastfeeding, share their experiences and support one another.

“The Big Breastfeeding Café continues to be a brilliant way to demonstrate the importance of mum-to-mum support and raise awareness of breastfeeding in society,” says Medela UK’s education manager and in-house lactation consultant, Sioned Hilton.

Sambro has confirmed its plans to launch homegrown new arts and crafts property Scribble Town later this year (a/w 2018) - the first intellectual property in the company’s history.

The original concept is aimed at preschoolers (aged three to five) and is the first of a number of IPs in development from Sambro, with more being released over the coming two years.

“We are immensely proud and excited to be finally speak to the trade about Scribble Town,” said Grant Gie, commercial director at Sambro. “While our business will always remain focused on licensed toys and games and our partnerships, it is imperative for us to improve our future growth plans and increase our equity with our own intellectual properties and play systems.”

Scribble Town will launch globally with a heavyweight marketing campaign, as well as extending storytelling into publishing and digital.

process is likely to affect many Toys R Us staff, whether some or all of the stores will close remains to be decided.”

Below: Administrators launch a closing-down sale at Toys R Us.

Concept & Innovation Awards Finalists Announced The four finalists for the Baby Products Association’s 2018 Concept & Innovation Awards have been announced and will be presenting their new product ideas to the nursery industry at Harrogate International Nursery Fair (25 – 27 March) later this month.

The shortlisted entrants are Charlotte Longren (innovative new playpen design), David Gooch (Pure Teat / Eezifeed Pod – a completely new, hygienic feeding bottle), Anita Hill (Comfyse Cushy Cushion – a device to provide combined levels of post-natal comfort) and Lee Cowan (SandSliders – a simple yet clever product to make transporting pushchairs across unstable surfaces such as sand, gravel or snow much easier).

Visitors to HINF can see these innvations on the Concept & Innovation Stand in Hall Q. See page 39 for the the PPS show preview special.

Be Baby Expands With Babymule Acquisition

Be Baby – the owner of multi awardwinning weaning brand Tidy Tot – has significantly expanded its product portfolio by acquiring changing bag and lifestyle adventure brand Babymule.

The move marks the beginning of a period of impressive growth and international expansion for Be Baby as it continues to add to its current offering.

“We are thrilled to capitalise on our continued success with the Tidy Tot brand and expand our business into a new category for Be Baby,” said director Jennifer Unsworth.

“We have some exciting partnerships and NPD launches planned for the Babymule brand which we are confident will take it to an exciting new level over the coming year.”

For thewww.progressive-preschool.com latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

JoJo Maman Bébé Makes Moves Into The US

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ritish maternity and nursery brand and multiple awardwinning retailer JoJo Maman Bébé will be opening its first US retail outlets in April 2018. The debut stores – two of which are in based in Connecticut, in Greenwich and Westport while the third is in Hoboken, New Jersey – will continue the brand’s focus on maternity and baby clothing, nursery items, gifts and toys.

“With 88 stores across the UK and Ireland we felt it was time for a new challenge and the US came top of our international test locations,” said

Mayborn Group Acquires The Gro Company

founder and managing director Laura Tenison. “Following several years of organic brand-building via trade sales and e-commerce we’re delighted to be opening three new stores Stateside this April.”

“This is a fun and energising new chapter for JoJo, but we’re still very excited about our domestic growth which continues with positive like-for-like sales across all channels,” Laura added.

“We are still a relatively small business with huge potential to increase market share this side of the pond as well as internationally, but we don’t want to lose sight of our ethos

and will grow sustainably, putting people and planet above profit.”

The latest addition to the UK portfolio opened in Wilmslow in early February, JoJo Maman Bébé was first lunched 24 years ago as a kitchen table business, specialising in maternity and baby products. The company now has over 80 stores as well as trade sales to 50 countries.

Above: JoJo Maman Bebe will be taking its first international strides this April.

Bigjigs Toys Acquires Toymaster May The Tidlo Brand Show Sellls Out

Mayborn Group, the parent company behind the global superbrand Tommee Tippee, has acquired one of the UK’s leading baby sleep brands, The Gro Company.

The move will accelerate Mayborn’s international growth strategy, as the company will be able to take advantage of the shared retail channels and consumer base as it makes plans to expand its business within the baby sleeptime category.

“Gro Company has a fantastic range of well-loved and respected products which help parents get babies to sleep safely,” said Mayborn’s ceo, Steve Parkin.

“We can use our global position to help grow this business dramatically and bring Gro’s sleeptime solutions to parents around the world.”

BPA Pavilion At CBME Shanghai Open For Bookings

The Baby Products Association’s UK Pavilion at CBME in Shanghai is now open for bookings, offering companies the opportunity to enter the fastgrowing Chinese market.

The Department for International Trade (DIT) has allocated funding for this event, meaning that companies interested in attending could receive a TAP grant to help with the funding, subject to eligibility. The show, which takes place from 25 to 27 July 2018, is the largest baby trade show in the world, with almost 3,000 exhibitors and 88,000 trade buyers attending.

Email Simon Anslow on simon@ nurseryfair.com for more information.

Bigjigs Toys has acquired the Tidlo wooden toy brand from John Crane and is already shipping product and fulfillling orders.

“Tidlo is a great brand to bring under the Bigjigs Toys banner and offers us potential in all the markets we serve,” said Liz Ireland, md of Bigjigs Toys. “The Tidlo range will bolster our core offering and further defines our footprint in retail.”

Egmont Research Reveals Preschool Reading Decline

Children’s publisher Egmont has revealed that there has been a steep decline in the number of preschoolers being read to on a daily basis, with the number dropping by one fifth since the survey began in 2013.

The popular kids’ book publisher revealed the results of its latest research study, Reading Magic, which looked at how reading fits into family life. The research also revealed that one in five parents feel uncomfortable in bookshops, with almost half overwhelmed by the choice of children’s books.

“This steep decline in preschoolers reading and being read to signals a significant threat to child development, with potential long-term social impact,” said a spokesperson. “We need to change the culture of reading and look at why parents aren’t reading to their children.”

The popular Toymaster May Show will once again be taking place at The Majestic Hotel in Harrogate from 15 – 17 May 2018, and the event has already sold out, confirmed the organisation.

Over 100 suppliers will be present, with the majority of them running special offers for the independent bricks and mortar toy retailers who attend.

A statement from Toymaster md Ian Edmunds read; “All space has been filled and Toymaster would like to take this opportunity to thank those attending for their support and we look forward to seeing you in May.”

LICENSING LOOKOUT ▶ E nesco has launched two new Peter Rabbit products in partnership with GOSH, following on from the 2016 collection, which raised over £13,000. ▶ F ilm and animation company Lupus Films and HarperCollins Children’s Books will be working together to develop The Tiger Who Came to Tea for TV.. ▶ A new partnership between Jumini and Sanrio saw the launch of a new range of Mr Men Little Miss wooden toys at London Toy Fair. ▶ Ravensburger launched its its first range of Peppa Pig and Ben & Holly’s Little Kingdom products at London Toy Fair. ▶ L ifestyle retailer Joules will be launching a new Peter Rabbit clothing collection under licence from Penguin Ventures and Sony Pictures Consumer Products.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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TOP STORY

UK Consumers Splash Out On Newborns

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K consumers are a generous bunch when it comes to new baby gifting, with the latest research showing that they spend, on average, a total of £179.74 on gifts for friends or family members’ new babies, all before their first birthday.

The research, carried out by the Post Office gift card One4all, spoke to 1,000 UK adults who revealed that of that total, an average of £77.51 is spent before the baby is even born. A

Winstanleys Pramworld Opens Stoke Showroom

further £102.23 spent once the baby has arrived.

Some 37% of the respondents aged between 18-24 have bought baby shower gifts, compared to just 6% of those aged 55 or over, suggesting baby showers are much more popular among millennials.

“It’s wonderful to see how the news of a new baby is being celebrated, from the pregnancy announcement right through to the birth and beyond, with the

likes of gender reveals and naming ceremonies now proving popular gifting occasions,” said Aoife Davey, group marketing manager.

Above: Following christenings and other religious ceremonies, baby showers topped the list as the most popular new baby gifting occasion.

Parragon Books Announces Potential Closure

Family-run nursery retailer Winstanleys Pramworld has opened a second high street store, based in Stoke-On-Trent, after more than 60 years in business.

The second store – based on Leek Road Retail Park in Hanley – will aim to provide the same ‘very best customer experience from start to finish, at the very best price’, that the Wigan store, which first opened in 1957, already prides itself upon.

“As one of the UK’s largest independent online retailers we are able to offer online prices in-store, representing tremendous value for money,” said director David Winstanley.

“The business was started by my grandfather in the 50s and now in 2018 the company is run by my dad and I – a true family business with family values.”

River Island Opens First UK Kids’ Store

High street fashion chain River Island has launched its first UK standalone kidswear store with a campaign which celebrates diversity and marks the retailer’s 30th anniversary.

The first ever River Island Kids branch opened in early February at Intu Braehead near Glasgow. The new shop will sell River Island’s Kids and Mini collections for children from newborn upwards.

Meanwhile, six children with disabilities have been unveiled as the models for River Island’s latest fashion campaign.

The children – aged from three upwards – model the latest designs from the River Island Kids Clothing range in the adverts, which celebrate diversity and mark the high street chain’s 30th anniversary.

Parragon Books is to enter into consultation about the potential closure of the business.

A statement from DC Thomson said that the Bath-based company – which has a number of licences and preschool titles in its portfolio – has been underperforming for a number of years due to difficult market conditions and severe pressure on margins.

In the UK, the business will enter a 45-day collective consultation process.

In other territories, the company will follow the respective processes. The proposal means up to 245 jobs are at risk of redundancy globally.

“While we are still open to offers and expressions of interest for the business, DC Thomson is unable to run this process indefinitely,” said David Thomson, director of DC Thomson. “Therefore, the company has made the decision to enter into a consultation process. This decision has not been entered into lightly and, as owners of the business for more than a decade, we are very disappointed to be making this announcement today.”

iCandy Launches Debut TV Advert

Fashion-forward pushchair company iCandy’s has launched it first ever television commercial, which aired on UK television throughout February, highlighting the broadening appeal of the brand as the company continues to focus on marketing its product across the marketplace.

The commercial will show on Sky channels from 1 – 28 February, 2018, using the Adsmart system to ensure that the advert targets Sky subscribers who are expecting a baby, creating a highly-focused marketing campaign.

“This is another example of how iCandy utilise the latest technology to revolutionise how they market their pushchairs,” said a spokesperson for the company.

Below: The ad focused on the brand new Raspberry, part of the muchanticipated 2018 collection.

NEWS IN BRIEF ▶ Bibetta has expanded its international growth with a launch in Finland. ▶ Mothercare is working in partnership with environmental charity Hubbub by asking shoppers to return old baby clothes to stores for those in need. ▶ Nursery distributor Hippychick is set to expand its popular Classic World offering this spring. ▶ Bambino Mio has been named as one of the businesses to watch in 2018 by the European Business Awards. ▶ Online and high street retailer competes with supermarkets such as Tesco, Asda and Sainsbury’s by launching a massive, monthlong, baby product sale. ▶ Amanda Jenner, founder of the ingenious My Carry Potty, appeared on ITV’s award-winning daytime show This Morning, talking about potty training.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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ŠDisney. Based on the Winnie The Pooh works by A.A. Milne and E.H. Shepard

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TOP STORY

The Very Hungry Caterpillar Munches His Way To 50

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ncreased marketing activity and product launches are planned to mark the 50th anniversary of children’s classic The Very Hungry Caterpillar next year.

Rocket Licensing – the UK licensing agent for the Eric Carle brand – is building the licensing campaign and retail presence with a large number of new products,

On His Bike

PPS publishing director Rob Willis is, to the surprise of many, undertaking a 340-mile cycle ride in aid of The Light Fund, the licensing industry’s charity that has raised over £1.4million to support a variety of brilliant causes. The ride will take place from Bristol to Dublin over four days, from 12 to 15 June, with some 90 riders taking part from across licensing and product sectors.

He has been in training since last September and even joined his local cycling club - whose HQ happens to be at a venue called The Black Lion.

If you’d like to support the cause, you can donate by visiting www.justgiving. com/fundraising/robwillisrides Every single penny goes to charities that help men, women and children.

Bibetta Partners With Annabel Karmel For New Range

Bib and feeding accessory company Bibetta has partnered with leading children’s cookery author and feeding expert Annabel Karmel to launch its new range of award-winning UltraBibs.

The new spring 2018 range was launched at the Baby Show Excel (3 – 5 March), where Annabel also gave a number of talks on The Baby Show Stage, covering the essentials new parents need to know about feeding their babies.

“We are very excited to have this opportunity to work with Annabel Karmel and create this beautiful new range of bibs for the AK brand,” says Paul Brown, Bibetta’s director. The bibs will be introduced into retail from May 2018, all featuring the iconic Annabel Karmel apple design.

including apparel from Dennici, kitchenware from Portmeirion and a gardening and stationery range from Robert Frederick.

Fans can also look forward to a new board game from Paul Lamond Games, a range of creative activity publishing from Alligator and greeting cards from Woodmansterne.

Rocket has started making plans

for the the lead-up to the 2019 anniversary celebrations of 50 very hungry years. Areas of new opportunity include healthy snacks, infant care and feeding, garden and plants, outdoor toys, accessories and magazine publishing.

Aldi Launches Nursery Muddy Puddles Opens Furniture Range First Retail Store Aldi’s popular Baby and Toddler event saw the bargain retailer launching a new nursery furniture range last month.

The Aldi Mamia furniture set – which included a wardrobe, a changing unit and a cot bed – costs less than £350 in total and was compared to the Silver Cross Nostalgia Complete Room set in the national press.

“Aldi is committed to helping parents save as much money as possible,” says Julie Ashfield, joint managing director of corporate buying at Aldi.

Award-winning children’s outdoor clothing brand Muddy Puddles launched its first ever retail outlet with a new pop-up store in luxury shopping destination, Bicester Village.

Inspired by alpine adventures and forest schooling, the alpine hut-themed pop-up shop will be the perfect setting to showcase Muddy Puddles’ award-winning ski-wear range. The store also featured Muddy Puddles’ trusted outerwear essentials including award-winning jackets, all-in-ones and wellies and shoppers will be able to take advantage of exclusive promotions.

DHX Brands Introduces PEOPLE NEWS First Steppers ▶ U K nursery distributor Potwells The new First Steppers phrase and consumer demographic is an expertendorsed sub-category that highlights the younger end of the preschool sector.

Created by DHX Brands to provide a clearer definition of the six months to 2½ years age range, the initiative will offer guidance and unlock fresh opportunities for licensees, retailers and consumers. The company’s Teletubbies, In the Night Garden and Twirlywoos brands are all aimed at this age group.

Research reinforced DHX Brands’ belief that there is a bigger retail opportunity at the younger end of the preschool market and that parents can become confused by the age-appropriateness of certain products, often leading to fewer purchases.

“The ‘First Steppers’ initiative represents a child’s first meaningful relationship with character brands and our aim is to provide better clarity of this very specific core demographic for licensees, retailers and consumers,” said Peter Byrne, evp at DHX Brands. “There is a clear opportunity to create a more targeted offering for this audience and genuinely help make parents’ lives easier.”

Trading has expanded its team, welcoming nursery stalwart Jane Johnstone to the ‘Potwells Family’ as part of a focus on business development.

▶ Halilit has appointed Evie Johnson as sales account manager as it prepares for a period of significant growth, having introduced a number of new ranges to the portfolio. ▶ K ieran Elsby has been appointed global B2C marketing manager for Hape Toys and will oversee global plans for the leading toy brand. ▶ G ames and puzzles specialist Jumbo has strengthened its team, welcoming Mark Holland as national account manager and Bryce Vernon to the marketing team. ▶ BabyStyle and egg stroller are delighted to welcome Katie Grech-Cini to the team as egg brand executive.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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MEDI A WATCH

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

Cozy ’N‘ Safe Merlin £299.99 halfords.com

Winner

WE SAY: Stylish, practical and good value. This is suitable from birth to four years, and can be used in both rear-facing and forward-facing modes. The mechanism to rotate the seat is a doddle to operate, even with a child in your arms. We love the comfy seat padding – car seats don’t get much plusher than this – and our testers like the deep recline.

SIAN (6W): I really love the colour and design of this seat – it’s had a lot of compliments! It’s a bit fiddly and heavy to install, but once it’s in place it’s very easy to adjust. The rotating feature is easy to operate one-handed, and makes getting Felicity in and out of the car so much easier. The price is very reasonable, given the ease of use and comfort this provides. ★★★★★

ABI (18M): A good value seat, which looks fantastic. It’s undoubtedly a solid piece of kit, albeit a little cumbersome to install – not ideal for moving between cars. The Isofix arms are a little tricky to get into place, and the instructions aren’t clear. But it’s intuitive to use, especially the rotate and recline functions.

The fabric and padding are substantial and the strap lengths adjust with ease. Callum seems very comfortable. ★★★★★

Maxi-Cosi AxissFix Plus £395 mothercare.com

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0-4 years (18kg)

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CHRISTINA (30M): Fiddly to install, but it’s very secure and stable once in place. It looks really smart and is excellent value for money. It’s very well padded, more so than other seats we’ve tried. Max was definitely comfortable; he fell asleep almost instantly on our first trip. The belt buckle is bit fiddly, especially with Max fighting against it, but he couldn’t wriggle his arms out once strapped in – result! ★★★★★

WE SAY: This is an i-Size car seat, which rotates 360° and is suitable for rear-facing travel from birth to approximately two years (87cm) or for forward-facing travel up to around four years. Our testers all found this seat really easy to install and adjust. We really like the cushioned inlay, which offers that little bit of extra support for newborns. This seat is available in a range of colours.

SIAN (6W): This is so easy to install. I like that Felicity has extra leg room without compromising her safety, and I love that you can lock the seat but it’s still easy to change between the rearward-facing and forward racing positions. The straps are really easy to use and adjust. It’s easy to recline, but we couldn’t use this feature due to the angle of the seats in my car. ★★★★★

ABI (18M): A smart-looking, comfortable seat that’s easy to fit. A particular highlight is the ability to fit it without a support leg, which creates more space for shopping or for Callum’s brother to climb across to his seat.

The buttons are in logical positions, and diagrams on the side of the seat guide you through the various functions. It rotates easily but I think it could do with a slightly deeper recline. ★★★★★

1 1 0 | Ma r ch 2 0 1 8 | m o t h e r a n d b a b y . c o . u k

CHRISTINA (2.5Y): Definitely my favourite seat. It looks fab, is much lighter than the others and is very comfortable. It’s easy to install and rotate, and you can adjust the straps with one hand while negotiating with a stroppy two-year-old!

It looks secure, stable and well padded, and Max definitely finds it comfortable. He hasn’t managed to wriggle his arms out, and the recline feature is great. ★★★★★

Best Seat In The House The March issue of Mother & Baby magazine turned the attentions of its ever-popular Big Test to swivel car seats, with the Cosy ‘n’ Safe Merlin scoring an incredible 14 out of 15 and taking the top spot in the feature.

The testers described it as ‘a good value seat, which looks fantastic’, with an overall verdict of ‘stylish, practical and good value’.

Best Brush Forward The February issue of Mother & Baby magazine featured a ‘six of the best’ product showcase looking at the cleverest ways of keeping those little teeth as healthy as possible.

Teether and toothbrush Matchstick Monkey made it to the number two spot thanks to its dual function and clever easy-grip design.

MAR 2018

Baby’s First A feature in the March issue of Gurgle magazine looks at a newborn’s wardrobe essentials, taking prospective parents through the differences between vest, sleepsuits, romper suits. The all-inone sleepsuit is illustrated with Kite Clothing’s Panda design – it comes with a zip instead of poppers, making it less fiddly and perfect for night-time changes!

Keep It Clean Bibetta’s newborn bib was featured in the March issue of Gurgle on the ‘Baby’s First Wardrobe’ fashion pages. The luxury newborn bib is super soft for baby’s skin, but also waterproof to protect from wetness.

Made from a super-soft fabric, it is an ideal solution for feeding young babies without overwhelming them with bibs designed for older children.

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MEDI A WATCH

Early Days The early days after a child is born are all about the bonding and there are a number of products on the market to help parents keen to reinforce that wherever possible. The March issue of Mother & Baby chose six of the best, with Gro’s Ollie the Owl Grosnug chosen as one of the essentials. It was praised for helping newborns feel safe an minimising the startle reflex.

Bunny Fun It’s not Easter time without chocolate, but April’s issue of Mother & Baby magazine looks at Easter alternatives in its Little Things feature, with suggestions ranging from egg cups and craft materials to toys and books. Little Life’s bunny rabbit toddler packpack, with its super-cute ears, furry material and bobtail, is just one of the cute bunny-themed options.

Skip Hop

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Fun new designs for the brilliant Sock ShoesMary Poppins bag I shall be bringing the following to ensure a happy little traveller. range from Blade & Rose. The rubber soles are perfect for keeping pre-walkers and new1 Chew on That Goodnight You by Wee Gallery £8.99 walkers steady on their toes. Love these Chewing during take-off and thismodernlife.co.uk stripes for spring. £20 bladeandrose.co.uk landing can help relieve ear pressure discomfort.

Lara + Ollie Teething Necklace £16 kidly.co.uk

2 Sleep Tight Travel mattress with wrap-around wings. Babies feel secure whilst travelling on your lap. Essential if you don’t manage to bag a bassinet or are travelling shorthaul. SkyBaby Travel Mattress £33 jojomamanbebe.co.uk

Time for tea Caffeine-free herbal tea range designed especially for mums and mums-to-be. Whether it be easing morning sickness, preparing for labour, supporting milk supply or reducing stress, each blend has a specific purpose and tastes delicious. £6 per box hotteamama.com

Too cool for drool Bandana bibs complement your little one’s outfit; they are also super absorbent, keeping clothes dry.

3 Baby Calmer This portable soother plays lullabies or nature songs.

Stroll & Go Portable Baby Soother £17 skiphop.com

Pastel floral £8 newbiestore.com; floral and bears designs both feature a chewy teether to soothe painful gums £12.99 each cheekychompers.com; stripes £8 adenandanais.co.uk; elephant $15 littleunicorn.com

Forever Clean Keep soothers clean with this brilliant portable steriliser.

Milton Mini Portable Soother Steriliser £6.99 mothercare.com 4

RESPONSIBLE LIVING The new Bugaboo Fox has top-notch street – and green – credentials. You can buy replacement parts for any one of its 35 components, meaning one buggy can last through numerous children; also the fabric of the carrycot and canopy is made from 92 plastic bottles! Bugaboo Fox £979 bugaboo.com

5 Story Time Keep baby busy with this captivating cloth book, which

Hands-free

A fantastic invention every mum they will love grasping hold of. needs. LapBaby allows you to keep your baby securely on your lap 54 angelsandurchins.co.uk whilst leaving both hands free. £25

6 Endless Possibilities Be prepared for chilly planes with this generous swaddle blanket.

You can also use this as a nursing cover or a sarong on the beach.

Swaddle Blanket £75 marloelondon.com

Ice Cold These cups keep drinks chilled for 15 hours.

Miracle Sippy Cup £15 munchkin.co.uk

Clever Bags Screw on the spoon to feed your little one on the move.

DoddleSpoon Set £9.99 doddlebags.com

SLEEPING SOUNDLY 4

1 Hands Free Ideal for when you’re out and about, plus great for carrying your baby around the airport. The airy mesh is designed to make babywearing much more comfortable in hot and humid conditions. Can be used from newborn up to three years. Baby Carrier One Air £155 babybjorn.co.uk 2 Two-in-One The car seat with wheels!

Transforms from one to the other with the simple touch of a button.

This clever combo allows you to bring one less thing on holiday.

EU and US aircraft-approved.

Doona Infant Car Seat Stroller £279 kiddicare.com 3

Wear it

This unique stroller is perfect for your travels and even fits in the overhead locker of a plane. Once folded you can use the harness to carry the pushchair as a backpack.

Suitable from 6 months.

Omnio Stroller £299 hippychick.com

1

7 Pack it In Large enough for all your essentials with plenty of internal pockets. Includes a padded changing mat and zip-up bag, which comes in handy for any wet clothes. RAF Weekender £130 tibaandmarl.com 8 Under Cover Ensure your baby sleeps soundly even when the bright lights are turned on with this genius pop-up sleep (and sun) cover. CoziGo is super easy to clip over an airline bassinet and blocks out light and distractions. Doubles up as a breathable sun cover over your pushchair whilst you’re abroad.

CoziGo £64.99 kidstravel2.com

Tea Time Portable chair that attaches to any table. Lobster Portable Highchair by Phil and Teds £70 peppermint.co.uk

Be Prepared Tron Disposable Travel Potty £2.99 per potty hippychick.com

Top tips and the latest space-saving, clever family travel products. By Louise Chitty ON THE MOVE Keep it simple whilst you’re out and about with these genius designs; car seats that convert into buggies, buggies that can be worn on your back and a breathable baby carrier for when you need your hands free.

Having spent years trying to avoid babies on planes, I will now be on the receiving end of anxious glances from other passengers as they frantically check their seat number.

They need not panic; inside my

CLIENT

CLIENT

Funky feet

FOR OLDER BABIES

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THE FLIGHT

AND STRETCH ….

Leo & I design activewear for before, during and after pregnancy. The range is made from high-performance, technical fabric that sculpts the body, corrects the figure and provides brilliant support.

All tops are breastfeeding-friendly.

From £105 leoandi.com

2

WITH BABY

My 1st Frugi a&u favourite, Frugi, launches their new collection for little ones. The super soft organic range caters for ‘Tiny Baby’ (5-6lbs) up to 12 months.

Loving this mini rainbow print in gorgeous pastels.

From £7 welovefrugi.com ART

Italian-made bath and skincare the whole family can enjoy. The line is free from all nasties and is perfectly suitable for sensitive skin. Products include suncream, body oil, wipes, bath rice and more. From £4.50 lineamammababy.co.uk

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FUN IN THE SUN Young skin is extremely delicate so make sure you are sun-savvy.

Always avoid sun exposure during the middle of the day and don’t forget a hat!

1 Water Baby These nappies feature a unique seal meaning any little accidents will stay safely inside. Available in a variety of patterns; we love the pineapple and unicorn designs.

Swim Nappy £9.99 bambinomio.com 2 Show-stopper Sunnies These mini sunnies are simply irresistible and are perfect for keeping little eyes happy in the sunshine. Love this unisex palm design. You’re the Palm Babiator Polarized Avaitors £45 naturalbabyshower.co.uk 3 Cream Up Always use a high factor and don’t forget to re-apply after fun in the

water. Due to the innovative bottle design, these creams don’t have an expiry date.

Sole Baby SPF 50 £15 lineamammababy.co.uk 4 Quick Dry A great ‘throw-on’ towel to dry little ones quickly whilst keeping them protected from the sun with an SPF50+. Poncho Towel £27.99 cuddledry.com

Blackout blinds, lightweight sleeping bags and nightlights can help make sleeping in a new environment that little bit easier.

1 Clever Light This gentle nightlight also acts as a digital room thermometer.

Gro Egg 2 £29.99 johnlewis.com 2

Cosy Bag

If you’re headed somewhere hot, be sure to take a 0.5 or 1 tog sleeping bag. We love the bright designs from aden + anais.

Classic Sleeping Bag £29.95 adenandanais.co.uk 3 A Watchful Eye This video monitor allows you to hear, see and even talk to your little one. Digital Video Monitor £170 philips.co.uk

4

Sleepyhead

Super lightweight (6kg) travel cot that can be folded with one hand.

Spacecot £139.99 hippychick.com 5 Sleep Solution This blackout blind is essential when you’re trying to deal with jet lag or daytime sleeps.

Gro Anywhere Blind £29.99 gro-store.com 6 No More Bites Avoid mozzie bites with these soft and breathable extra-large muslin squares, which have been treated with a natural, baby-safe insect deterrent. Insect Shield Gromuslin £27.99 gro-store.com

2

5 Beach Days This cot is super easy to pop up, has an Anti-UV 50+ coating and is great for keeping out the wind.

Perfect for naps outside and playtime. Mosquito net included.

Babyni Pop-Up Cot £60 kidly.co.uk

1 3

BLISSFUL BATH TIME

If bath time is the highlight of the day (as it is with my little one), make sure you’re well equipped for fun, giggles and plenty of bubbles.

3

Splish Splash Ensure bath time is just as enjoyable as it is at home with this cuddly wash buddy. Clever opening for liquid soap makes washing fun. Wash Buddies £7.99 koo-di.co.uk

Squeaky Clean Use after swimming to thoroughly clean off chlorine. Smells delicious too. Childs Farm 3 in 1 Swim £3.99 boots.com

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Spring Clean

BLACK YELLOW MAGENTA CYAN

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The spring issue of Angels and Urchins magazine is embracing the holiday season with a full feature on travelling with babies. Doona and The Gro Company were both highlighted for their travelfriendly products including the car seat stroller, blackout blinds and insect shield muslins. A separate news feature also highlighted new designs from both Frugi and Cheeky Chompers.

Making A Splash Award-winning kids outerwear brand Muddy Puddles has been making a splash across a number of parenting publications, from the national press such as Absolutely Mama (January 2018) and Little London (January 2018) to regionals like Oxfordshire Limited Edition. Showcasing its a/w 17/18 ski and rainwear collections, the stylish, hi-spec brand is making a name for itself with its colourful practicality.

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The award-winning Sleepyhead is the ultimate sleeping pod for babies. This spring they have introduced some fab new covers to keep your pod looking extra fresh.

From £55 buggybaby.co.uk

PRODUCTION

The PR companies, distributors and suppliers featured in this issue of Media Watch are: Cozy ‘n’ Safe, The Gro Company, Azaria PR (Skip Hop), Kite Clothing, Skookum PR (LittleLife), Inspire Me Media (Bibetta), Bump PR (Frugi, Cheeky Chompers, Doona, The Gro Company), Neat PR (Matchstick Monkey, Muddy Puddles).

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A feature in the March issue of Gurgle focused on getting children eating by keeping them interested in their mealtimes. Fun product and interesting accessories included a whole range of solutions to this common problem, with Skip Hop’s unicorn plate and bowl chosen as one of the stand-out options available to parents.

NEWS VERSION

Time For Tea

Travel with Babies

Keyword:

Gurgle {Happy Eaters}

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PPS Aw

The Progressive Preschool Awards take place on Thursday 8 November 2018, at The Dorchester Hotel in Mayfair, London.

Now in its sixth year, the PPS Awards is a hugely popular awards ceremony that sees all sectors within the preschool product and retail sector coming together to network and celebrate the past year’s achievements. It is attended by over 400 guests each year.

The Progressive Preschool Awards recognize retail and product excellence, in addition to marketing prowess and people power. The nomination and voting process differs for each category, utilizing the skills, experience and knowledge of experts in the sector. This ensures that the utmost integrity is maintained.

Categories will open for entry from 20 April 2018 watch out for announcements via PreschoolNews.net Product Awards – judged in person by major retail buyers Marketing Awards – judged by PR / marketing gurus Retail Awards – judged by suppliers

The Retail Award Categories • • • • • • • • • •

Best Supermarket Retailer Best Multiple Retailer Best Mixed Retailer Best Department Store Retailer Best Online Retailer Best Preschool Retail Initiative Best Independent Nursery Retailer Best Independent Apparel Retailer Best Independent Toy Retailer Best Independent Gift Retailer

Book tickets or tables now to avoid disappointment Please contact Clare Davies, Createvents Ltd: T: 0118 3340085 E: clare@createvents.co.uk W: createvents.co.uk

www.progressive-preschool-awards.co.uk

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The Product Award Categories • • • • • • • • •

Best Preschool Apparel or Accessories Range Best Preschool Toy Range Best Preschool Development or STEM Range Best Preschool Reading or Writing Range Best Preschool Home or Furniture Range Best Preschool Mobility Range Best Preschool Gift Range Best Preschool Essentials Range The Innovation Award

The Special Awards • Best Wholesaler or Distributor Award • Best Preschool Marketing and Communication Campaign • The Outstanding Achievement Award “What a great honour to receive the award. We have had great support from a fantastic group of suppliers partners that have worked hard with us in order to deliver a customer-focused range.”

Dawn Lavalette, head of buying for toys and It’s a great honour to win an award nursery, Tesco.

“It is amazing for Sainsbury’s Argos to be recognised in the PPS Awards, and I feel incredibly proud of my team who have worked many late nights to deliver a fantastic preschool offering.”

Chris Watters, buying manager preschool, Sainsbury’s Argos.

2018 Sponsors include...

that is so respected in the industry, and it’s a fantastic event from start to finish.”

Nikki Samuels, director, Sambro

“Our first time at the PPS awards and it was a really great event! We were thrilled to win top honours, with great recognition for the Spin 360 car seat, in what was clearly a hotly contested category.”

David Welsh, managing director, Joie UK

Misirli

creating essentials with flair

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Experience the fresh new range for Spring. Lovingly crafted by experts, with innovative new fabrics to delight parents and brighten up bedtimes. The Grobag is the only baby sleep bag recommended by The Lullaby Trust.

To find out more email trade.gro.co.uk or call 01392 347111

20_PPS_March April 2018.indd 1

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I N DU ST RY I N S I G H TS

As one of the world’s largest market research companies, GfK offers retailers and supplier valuable insight into the way people live, think and shop. Here, business group director Anthony Williams takes a look at how the car seat market has been driving business throughout the nursery trade over recent months.

CAR SEATS DRIVING VALUE

“

L

ast year proved to be a challenging year for nursery and baby durable products in the UK. Prices started to polarise and increasing consumer thriftiness resulted in a shift towards parents looking for other routes to buy their pushchairs and car seats.

There appears to be a recent upswing in second-hand resellers and a distinct move towards online purchases, which some retailers are finding challenging.

Although online is a common area across all consumer products, the reseller market is less broadly defined. Nursery categories are more likely to be affected by the drive for greater affordability and the perception of more readily getting a bargain in buying second hand or

re-conditioned items.

Overall, volume fell faster in baby care with a 13% year-on-year decline in 2017. The performance of higher value products in safety and transportation helped the market avoid a similar double-digit value decline and sales fell 3% to £926m*.

In safety, it was primarily health that contributed most significantly, with products like thermometers growing by 7%. For baby monitors, despite growth at premium price points and the successful evolution of smart technology boosting upper price brackets, total value declined over the year. Analogue, digital audio and video monitors all saw volumes reduce even as average prices saw a robust 7% increase to over £60**.

Transportation areas like pushchairs, strollers, car seats and accessories all saw volumes dip, with demand for the sector dropping by 6%. Thanks to bigger ticket items and a move towards consumers trading up, value stayed positive, rising by around 1% and making the market worth nearly £330m.

Car seats have experienced an intriguingly dynamic journey over Left: Maxi-Cosi’s new Rock complies with the latest i-Size (R129) car seat legislation.

Inset: The Joie Spin 360 is a combination isofix car seat.

the last year with routes to market evolving quite quickly.

Mother and child specialist retailers continue to take the largest chunk of this category worth nearly £180m at retail, a 4% uplift against 2016.

Unsurprisingly, sales of isofix seats are increasing strongly, accounting for over 41% of sales. This has been a contributing factor in value development with average selling prices double those of non-isofix products at £160. Polarisation is very evident in car seats as the sub-£60 category grew by 8% and those selling for more than £100 by 3%, while the mid-market has been squeezed rising by just 1%.

Over the last twelve months the growth in share for mass merchandisers, made up of supermarkets and variety stores, has been significant with a quarter of all car seats now being purchased from these types of stores compared to a fifth just over a year ago.

Going into 2018, household spend is likely to be still constrained and the risk from the secondary marketplace is very real. However, parents unsurprisingly still consider safety as one of the principal nursery equipment sectors they would gladly spend money on. As such, we would expect both volume and value to improve in retail terms over the course of the year.”

Source: GfK Point of Sales Tracking | Baby Care & Nursery *Total Category reporting **Panelmarket reporting | Value | January December 2017

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COLU MN I ST

TALKING ABOUT PLAY ASK ANNA

In her latest column for Progressive Preschool, Anna considers the role of traditional toys in language development and looks at how independent retailers can help parents make the most of these speech-related benefits.

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

A

“

ccording to Kathy HirshPasek [1], an award-winning professor of psychology at Temple University, ‘A toy should be 10% toy and 90% child.’

This is one of the benefits of traditional toys such as teddy bears, balls and building blocks; children (and the parents playing with them) are given very little to go on, so rely on imagination and communication to bring the toy to life.

As a result, these traditional or classic toys can be particularly good for encouraging language development.

A study published a couple of years ago by Dr. Anna Sosa (Department of Communication Sciences and Disorders, Northern Arizona University) found that when children and adults played with traditional toys, the adult spoke an average of 56 words per minute – just 11 words fewer than if they were reading a book together [2]. This suggests that traditional play

can be almost as good as reading at exposing children to language.

For instance, research shows that children who play with educational toys featuring shapes, colours, numbers and letters may be better at understanding speech [3]. This might be because it gives the adult something to talk about – they can name the circle and the square, the straight sides, the corners and so on. This isn’t just a lesson in maths; it’s an opportunity for children to experience a wide range of vocabulary.

Many studies also suggest that playing make-believe with other children (e.g. using a play kitchen) is an excellent way for children to develop language skills [4]. When children are chatting away, they are actively practising using their speaking and listening skills. They are using all the words they have learned so far; stringing them together into a sentence while also building their own vocabulary.

Children don’t have to be playing with others to strengthen their language skills either. When little ones are playing make-believe alone, they tend to talk aloud to themselves – a sort of narration of the story they are acting out, known as private speech. It helps children keep track of their game, but it also means they are rehearsing their language skills.

Retailers who allow children to play with toys instore will know that this happens with any creative activity when the child is truly engaged. It’s a great way for parents to see what their child enjoys and is likely to benefit from!

Traditional toys are a great way to give children that 10% that Kathy Hirsh-Pasek describes, and provide lots of opportunities for little learners to experience language through play.”

Left: Classic role-play helps children expand their vocabulary. during the day.

Below: Children love traditional toys like teddy bears, which allow them unrestricted creative play.

References: [1] Kathy Hirsh-Pasek quoted from Traditional Toys May Beat Gadgets in Language Development (New York Times, Dec 2015).

[2] Dr. Anna Sosa (Dec 2015). Association of the Type of Toy Used During Play With the Quantity and Quality of Parent-Infant Communication. JAMA paediatrics.

[3] Avants et al. (2012) cited in Sigman (2015) Play - it’s in their DNA. British Toy and Hobby Association [4] Fekonja, Umek, & Kranjc (2005) cited in Fisher et al. (2011). Playing around in School: Implications for Learning and Educational Policy. In The Oxford Handbook of the Development of Play, edited

by Anthony D. Pellegrini, 341–60.

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FEEDB ACK: LI CEN S ED A P PA REL

“FEEDBACK”

You Wear It Well The licensed preschool apparel sector is certainly a buoyant one – with properties including Peppa Pig, Thomas, PAW Patrol and Winnie the Pooh leading the way. And, with the likes of Hey Duggee, PJ Masks, Nella the Princess Knight and Super Wings among others beginning to make their mark, it’s more crowded than ever. PPS chats to some of the key licensees in the space to find out how 2017 was and how 2018 is shaping up.

Sion Aykroyd sales and licensing executive, Aykroyd & Sons 2017 was very active. “ Preschool was a core age

category for us especially on kids’ nightwear. We saw a lot of interest in the established licences such as PAW Patrol, My Little Pony, Beauty and the Beast, etc, while it was refreshing to see new licences such as PJ Masks, Hey Duggee and Bing Bunny breakthrough.

2018 has been very positive and encouraging [so far]. We’re looking forward to the launch of the Peter Rabbit movie in March. January and February are always the slower months of the calendar for sales, but extremely busy on development for a/w18.

There’s a good balance of preschool licences on offer at the moment. As for improvement, there might be space for a new girls licence to take over the market? We would like to continue to build on a strong portfolio of preschool licences so we can look forward to 2019/20 and beyond.

”

Above: Aykroyd’s Sion believes there is a good balance of preschool licences on offer at the moment.

Left and next page: Dinosaur Roar and Mickey Mouse are among the brands in the Fashion UK portfolio.

Dean Greasley director of licensing, TDP Textiles We ended 2017 with “ our best year to date and,

as always, preschool was extremely important to us, with by far the leading light in the sector being Nickelodeon’s PAW Patrol. At the end of the year PJ Masks made an excellent entry into the market, too.

However, in any year following a hugely successful property, everyone looks for ‘what’s next’. For 2018 my feeling is that although PAW Patrol is still a major priority and PJ Masks looks excellent, we’ll need to be working hard across a greater number licences to give us the growth we’re forecasting.

Our latest addition is Super Wings, which we’ll be launching imminently and looks very promising. Add in to this, the excellent Hey Duggee from the BBC which is going from strength to strength. It’s also great to see the Disney preschool offering is looking stronger for the coming years, all adding up to a busy 2018 I’m sure.

Above: TDP has recently added Super Wings to its portfolio, says Dean.

”

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NOW PRODUCING BABYWEAR

NEWLY SIGNED LICENSES...

MENS LADIES CHILDRENS BABIES UNDERWEAR NIGHTWEAR SOCKS HOSIERY Contact: Faye Hillard - Email: faye@misirli.co.uk

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FEEDB ACK: LI CEN S ED A P PA REL Faye Rashad design and licensing manager, Misirli

“

2017 was a tough year overall, with Brexit turmoil and retailers holding back/trying to shift stocks.

2018 is looking more promising – retailers appear to be more confident in their A/W opportunities.

Our category is always slower in spring/summer, but the teams are working closely and development for autumn/winter garments is in full swing. Socks will follow in a couple of months due to shorter lead times which means we can be more reactive on the back of nightwear/underwear orders to tie back and provide a one-stop-shop to retail.

Peppa Pig remains in top position for us on nightwear/ underwear, while on socks, Disney/Marvel/Star Wars remains strong, alongside My Little Pony.

We are expecting Nella the Princess Knight and Rusty Rivets to perform really well and are extremely excited for the launch of Moon and Me. We also launched our babywear collection in the second half of 2017 following an opportunity with Disney to refresh the look. We had our first orders on Winnie the Pooh gift set go into retail this January and we are aiming to build this business.

”

Above left: Misirli’s Faye says retailers appear more confident in their 2018 a/w opportunities.

Ashley Hammond head of sales, Fashion UK Fashion UK “ is in a state of

rapid expansion in this area; 2017 has been an exceptionally good year for us.

We have seen strong sales coming from our preschool licence portfolio and are actively looking to keep it up.

2018 has begun with continued strong growth across our evergreen preschool properties, such as Disney. Our top performing licences currently consist of the classics – Mr Men, Warner Bros and Disney.

However, there are always new and exciting brands popping up in this sector that may bring new and exciting opportunities.

The health of the preschool apparel sector could not be better.

It is a booming market that can perform exceptionally well if you have the right licence or product. It could be improved even further by expanding what is on offer at the moment, so we are keeping an eye out for something that can diversify the market and offer the consumer more choice.

By the end of 2018, we would like to strengthen our preschool licensed portfolio even further in the UK and to have made our first robust steps into Europe with preschool apparel.

”

Above: The health of the preschool apparel sector could not be better, says Fashion UK’s Ashley.

Mike Coles director, Cooneen 2017 was another good year for “ preschool for Cooneen. 2018 is a similar level

to 2017 – sales on all of our products have been excellent to the end of 2017, so this has helped give Cooneen an excellent start to 2018.

The usual stable of Peppa Pig, Thomas and Disney all dominate this sector, while we also have high hopes for Nella the Princess Knight, Rusty Rivets and Moon and Me. Preschool is crowded, so ensuring we have the top licences is crucial. We are confident we have the lion’s share for 2018. I believe the sector is very buoyant and quite exciting for the next few years. More space should be given to this growing area.

Above: Cooneen’s Mike believes more space should be given to the growing sector.

”

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SUPER ROBOT SUIT

For further information please call +44 (0)1293 804599

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© 2018 Alpha All rights reserved.

12/03/2018 12:33

EV EN T FOCU S : I N DI E TOY & G I F T S H OW

NEED TO KNOW: INDIE TOY & GIFT

PLAY TIME

The team behind The Independent Toy & Gift Show is confident that 2018 will deliver the best show yet, with a number of first-time exhibitors, a plush theme, special show offers and a major contribution from the preschool category. PPS finds out more.

F

or independent toy retailers, the Independent Toy & Gift Show is a staple of the industry calendar. Each year, the event – which is held at Cranmore Park in Solihull – continues to gather momentum with visitors and exhibitors alike.

In 2017, it had the support of the top 20 suppliers, with buyers getting the chance to check out 93 stands. Carrying a STEM theme, there were vibrant displays from LEGO, Magformers, K’Nex, Learning Resources, Brainstorm and Playmobil, while Hasbro turned the café into a Transformers-themed feast.

The 2018 event – which takes place from Tuesday 1 – Wednesday 2 May – is shaping up to be just as eventful, with the preschool category a key part, as Miles Penhallow, head of toys and children’s gifts, explains.

“We are delighted to welcome Pretend to Bee, Little Bird Told Me, Alpha Animation and Toys, JML, Carte Blanche Group and Jumini for the first time,” says Miles. “We are also welcoming back The Puppet Company, Papo, DKL and Aurora World. The preschool category is the largest of the nine reported Supercategories for our member’s stores and, hence, it will be very well represented by our 2018

exhibitors. In fact, there will be very few stands that will not have something for children under the age of five.”

Miles’ preschool highlights include the new Wilberry plush range from The Puppet Company, the wedding range from Playmobil, as well as a raft of new lines from VTech among others.

Across the show floor, Miles explains that the show has refined its ‘single product show offers’, which are available to all visiting buyers. These will be known as ‘One Hit Wonders’, details of which will be given to visitors on arrival, and will be available on a first come, first served basis.

Miles continues: “This year’s theme will be plush with a TY Beanie Boo café and a costume appearance by Rufus

Where: Cranmore Park, Solihull When: Tuesday 1 – Wednesday 2 May, 2018 Exhibitors: Key suppliers will be in attendance including Bigjigs, Casdon, Character Options, Flair, Golden Bear, Hasbro, HTI, LEGO, Mattel, Rainbow Designs, TOMY and VTech among others. www.independenttoyandgift.co.uk Above left: Lamaze will be just one of the preschool brands on display at the show.

Left: Head of toys and children’s gifts, Miles Penhallow. Below: The preschool category will be well represented on the show floor.

the TY Beanie Boo Pug. We are also celebrating the tenth year anniversary of plaY-room - the toy division of AIS Ltd - and so no birthday would be complete without cake! We will also be giving all visitors a goody bag on their departure.”

Miles is confident that visitors to the show will not be disappointed and the team is planning for the best show ever, with even more attendees and buyers.

He concludes: “This show is aimed at independent buyers and, while other national shows in the UK are losing key exhibitors, this event continues to receive their valued support. Having established its credentials over the course of several years, the show’s dates have become an important entry in the diaries of independent buyers who are serious about toy retailing.”

If it’s not already in your diaries, we suggest that you start planning your trip to Solihull now.

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making children smile Progressive Preschool March 2018 Issue.indd 1 OBC_PPS_March April 2018.indd 1

Golden Bear Products Ltd www.goldenbeartoys.com Tel: 01952 608 308

customerservices@goldenbeartoys.co.uk

07/03/2018 14:22 09/03/2018 16:14

WHAT’S NEW TOY & GIFT SHOW Showcasing at this year’s Independent Toy & Gift Show JUMBO GAMES Jumbo Games will be showcasing its full range of children’s puzzles and games. One focus at the show from its children’s portfolio will be its new Peter Rabbit license.

Jumbo has released two beautiful classic Beatrix Potter style Peter Rabbit puzzles in its most popular formats: the 4 Shaped Puzzles box set and the giant floor puzzle. Also available in the Peter Rabbit movie style is the 4-in-1 puzzle box set and 50-piece giant floor puzzle.

Tel: 01707 289289 www.jumbo.eu

PLAYMOBIL

GREEN BOARD GAMES Green Board Games will be showcasing its preschool offerings with its range of sensory products from Fat Brain Toys. The range, including Squigz and Tobbles, really helps to foster cognitive and fine motor skill development via new experiences and early exploration.

Tel: 01494 538999 www.greenboardgames.com

Children’s favourite Playmobil will be showcasing its 1.2.3 range at this year’s Independent Toy and Gift Show. Brightly coloured and perfectly sized for small hands, the 1.2.3 range is aimed at children 18 months plus, featuring many playsets including the limited edition Tow Truck with Race Car. Also new for 2018 is the Take Along Market Stall, Pirate Island, Pirate Ship and Explorer with Dinos.

Tel: 01268 548111 www.playmobil.co.uk

GOLDEN BEAR TOYS

ORCHARD TOYS

The new Adventure Playset is the hero product of Golden Bear Toy’s refreshed In the Night Garden collection in 2018. The playset is packed full of interactive features to stimulate preschoolers, including a circular track with motorised musical Ninky Nonk train, roundabout, light-up carousel, character figurines, songs and phrases and lots more.

Tel: 01952 608308 www.goldenbeartoys.com

Orchard Toys’ new Look and Find activity puzzle range for ages three plus, reinforces its core values of learning and fun. Covering key preschool topics including the alphabet, numbers, shapes and colours, each box contains two jigsaw puzzles. Children can use them together by matching the items shown on both for added play value and to reinforce learning.

Tel: 01953 859520 www.orchardtoys.com

BRIO Smart Tech is the latest in Brio clever train technology. Children can simply set up the Smart Tech tunnels around the track, and press ‘Go’ on the engine. As the train passes on the track, it will automatically detect each tunnel, and do exactly what is shown.

Depending on the icon indicated on the tunnel, the train could stop, start, slow down, switch on the lights or even make a sound.

Each Smart Tech set is fully compatible with other Brio sets, tracks and trains, so children can continue creating and expanding their Brio World.

Tel: 01869 363800 www.brio.co.uk

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NEW addition s our pre- to school range!

Call: 01494 538999

See our full range at: www.greenboardgames.com sales@greenboardgames.com 01494 538646 Halilit_Half page ad_Progressive Pre-school_PRINT_09-03-18.pdf 1 09/03/2018 12:44:10

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WHAT’S NEW TOY & GIFT SHOW Showcasing at this year’s Independent Toy & Gift Show

HAPE Specialist wooden toy brand Hape welcomes a selection of exciting new toys to liven up a child’s playtime. Suitable for all ages, everyone has the opportunity to get involved. Favourites include the Flexstix kits, sand toys as well as extensions to its outdoor and bath toy ranges to coincide with the brands attitudes to inspiring learning, not just play.

Tel: 0845 6000 286 www.marbel.co.uk

BERTOY

BRAINSTORM

New for 2018 are the fantastic Crocodile Creek Nesting Blocks.

Children can build, stack and play with them while learning to count.

Last year’s Animalia design was a huge success, so Crocodile Creek has introduced two more fabulous designs entitled The Things That Go and Sweet Dreams. Both designs contain ten whimsically-illustrated cardboard blocks of varying sizes that perfectly nest and stack up to 39”. Exclusively distributed for UK and Europe by Bertoy.

Tel: 01675 442942 www.bertoy.com

Brainstorm is launching yet more products under its Brainstorm Toys brand in 2018 with educationally engaging toys to entertain children of all ages. New this year are the Fairytale projector and nightlight and an Animal projector and nightlight. There’s also a brand new outdoor adventure product for mini explorers as well as additions to the torch and projector range perfect for little hands to hold.

Tel: 01202 445113 www.brainstormltd.co.uk

ALPHA ANIMATION Alpha Animation will be bringing the newest products from its Super Wings collection to this year’s AIS show. Children can enjoy roleplaying with the new Super Wings Deluxe Transforming Vehicles. These come with a 3” Transform a Bot character and can be simply transformed from plane, to robot, to vehicle in a few easy steps. Alpha will also be introducing the new characters from series two across the Transforming Vehicles and Transform-a-bots ranges.

Tel: 01293 804599

RAINBOW DESIGNS The Home of Classic Characters will be showcasing many of its prolific plush collections at the AIS Show this year, including all three of its renowned Beatrix Potter ranges: Peter Rabbit Movie, Peter Rabbit TV and the Classic Peter Rabbit Nursery Collection. Rainbow’s new Classic Winnie the Pooh Hundred Acre Wood and Disney Baby ranges as well as firm favourites Paddington Bear Classic and Paddington Movie collections will also be on display.

Tel: 01329 227300 www.rainbowdesigns.co.uk

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ABC Design - full page - Progressive Preschool - Harrogate March 2018 - Zoom and Salsa4.indd 1 36_PPS_March April 2018.indd 1

01/03/2018 13:59 08/03/2018 13:23

TA LKI N G TO : OB A BY Left: Obaby’s best-selling Stamford furniture range includes cots, cot beds, changing units and wardrobes. Below: Grant Koston, operations manager.

Product Power The last 15 years have seen Obaby explode onto the UK nursery scene, bringing some of the most popular and best-loved products to the market. The award-winning company is now one of the most sought-after brands in the industry, and operations manager Grant Koston spoke to PPS about its plans for the future.

“W

e believe parents want choice,” says Grant, outling what he believes is important to consumers in 2018. “Each family has its own individual needs, so we make sure we have a wide variety of products that can be put together to make the perfect set for them.”

Obaby’s first tentative steps into the highly competitive baby and nursery industry came when the then-wholesaler launched the first generation of Atlas buggies into a select few retailers. This initial foray into the nursery world was a success, and as the stroller became more established, so too did Obaby’s reputation as a nursery name in its own right.

Soon enough, more retailers began approaching the company and it was with this backing and support that Obaby has been able to grow into the established, awardwinning nursery brand that we know today, selling everything from nursery furniture to pushchairs and highchairs to travel cots.

“The key for us is to offer customers quality products at affordable prices,” Grant explains. “We also offer a fiveyear guarantee with our products to

give our customers peace of mind that our products will be suitable for the whole duration of the little one needing it. And beyond!”

Being able to communicate Obaby’s new launches, special offers and other consumer-focused benefits relies on the company having a good relationship with retailers. “We have made concerted efforts this year to work even closer with our independent retailers,” agrees Grant. “It’s so

important. We are excited to introduce our new warm grey colour to our furniture ranges this year and this will be exclusive to the independent trade.”

In order to keep on top of those retail relationships, Obaby has welcomed business development manager, Karl Hughes, back to the business. “He is already proving to be an invaluable team member alongside Michaela Altman, our other fantastic business development manager,” says Grant, as he outlines the company’s plans for the coming months.

“Our immediate goal is to give customers plenty of opportunity to view our products, so we are delighted to be exhibiting at a number of shows throughout the year. We are also working with retailers to give our products enough exposure to meet the demand our customers expect.”

Offering new product is essential to keep any business relevant within its market and Obaby is no different. The hugely popular Stamford furniture range will continue to grow in 2018 with a range which now includes everything from a space saver cot to a toy box and cot top changer. The brand new Belton range will also be introduced to the market later this year as will new designs for the popular Grace Inspire cot beds.

“Our Stamford range has won various awards over the past 12 months,” adds Darren.

And we are sure the new Belton range will follow in its successful footsteps!”

Left: The Belton cot bed is new for 2018. Below: Disney’s Winnie-the-Pooh is a popular choice for nursery furniture.

Baby Brands Licensing plays a large part in Obaby’s offering. The company recently reintroduced Tiny Tatty Teddy cot beds into its licensed range and has a wide range of Disney furniture, wheeled goods, highchairs, travel cots and accessories. “Having these licenses gives parents the option to have some of their favourite characters on some of our best loved products,” says Grant.

“It’s a win-win situation!”

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S H OW P REV I EW: H I N F 2018

HARROGATE INTERNATIONAL NURSERY FAIR 25 – 27 March 2018 Harrogate Convention Centre www.nurseryfair.com

All Hail HARROGATE!

Each March, the beautiful market town of Harrogate is taken over by the nursery trade as suppliers, wholesalers and retailers make the most of the three-day Harrogate International Nursery Fair. Here’s PPS’ preview of what you can expect to find at the UK’s only nursery trade show.

T

here’s always plenty to keep visitors busy at the Harrogate International Nursery Fair and this year’s show, taking place from 25 – 27 March, will be no different. While still offering an unrivalled opportunity for manufacturers and suppliers of baby products to meet

Friendly Setting “Harrogate gives us an opportunity to show new products to our customers in a friendly setting that is efficient for both parties. We look forward to seeing as many of our customers as possible!

It will be an exciting show for us as we will have the new Mima Xari Royal Blue, Mima Xari Limited Edition Yellow and the upcoming Mima Zigi on display. There will also be a new Lascal BuggyBoard design too!”

Simon Russell, managing director, Cheeky Rascals

key industry buyers, the exhibition will also be trialling a completely new look, taking over three different halls of the Harrogate Convention Centre.

“Having fewer entrances will concentrate the visitor flow in a more structured way,” explained show organiser Adrian Sneyd. “We’re excited to see what everyone makes of the new layout and look forward to showcasing some of the very best baby products that the industry has to offer.”

Also new for the 2018 show is the New Product Showcase, which will serve as the first port of call for retailers and buyers looking to uncover the latest new product launches and is ideal for companies launching brand new items and ranges.

The winners of the BANTA and Concept & Above: The Mima Xari limited edition yellow with parasol, from Cheeky Rascals.

Above: The bestselling Cosatto Woosh in the colourful Fairy Clouds design.

Innovation Awards will also be announced during the show, while a jam-packed seminar programme, organised by the Baby Products Association (BPA) will be running thoughout the three-day show. The presentations will cover various subjects, from the new GDPR regulations (3Volution) to the latest baby product trends (GfK) and parents’ shopping habits (The Insights People).

But the main draw is – as ever – the exhibitors and new products themselves.

“We are delighted to have a number of major brands returning to the 2018 show in March,” says Adrian. “Joie, Nuna and Red Kite will be joining a long list of wellloved brands such as BabyStyle, Bebecar, Cheeky Rascals, Hauck, Obaby, Peg Perego and Venicci to name just a few.”

British brand Cosatto will be returning to Harrogate International Nursery Fair  PROGRES SIVE PRESCHOOL

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S H OW P REV I EW: H I N F 2018 Left: This wonderful Afghan Hound from Dolce Toys helps toddlers learn through play. Right: Bébécar UK’s Natura collection has an ultrarealistic wood finish on the chassis.

Key Show “Dolce Toys, Kidsme and BBGG will be launching many news ranges at the Harrogate Nursery show in 2018. We see Harrogate as a key show in our diary and it helps us continue to focus on the independent nursery market which we always support with exclusives and discounts. We’ve three amazing brands to offer the independent market all with many new products for 2018.”

Ian Green, sales director, iGSM Right: The BabyStyle Oyster Zero in Ink Black. Below: The Polaris Slingshot RC 12V from Peg Perego is an entry level model for young toddlers.

 2018 after a 15-year break.

The company, which is on a mission to ‘save the world from boring baby stuff’, will be showcasing its vibrant colours, unique patterns and quirky design.

“I think it is probably 35 years since the very first time we had a stand at Harrogate,” says managing director Andrew Kluge. “It’s good to be back!”

The company is thrilled to be showcasing a whole host of the vibrant patterns and quirky designs it is best known for. “We’ve got newness galore with a new collection of car seats, plus a preview of a very special edition, which we are sure will be ‘Royally’ loved,” Andrew continues.

Having not attended HINF since 2003, Cosatto has heaps of new products and will be showing as much as it can. Three brand new, hot-off-the-press car seats will be on show, as will the new ultra-

urban lightweight pushchair Woosh, which has sold out over and over.

“We will also be shouting about our brand new, first-of-its-kind The Happy Baby Guarantee,” adds Andrew. “We can’t wait to be at the show and for everyone to come and experience the happiness and great products we have on offer!”

Also returning to Harrogate, although not after a break, is long-time exhibitor Bebecar UK. “Harrogate gives us the opportunity to showcase our whole collection in one place,” says commercial director Kevin Golding.

This year the company will be launching the Natura collection – these pushchairs need to seen in the flesh to be properly appreciated, as they have a unique ultra-realistic wood finish on the chassis.

“We always offer light refreshments on our stand,” adds Kevin, “and the show is a great opportunity to reconnect with our customers, and to see their reactions to the brand new fabrics and chassis.”

BabyStyle is another one of HINF’s most established exhibitors, and will be returning with a stand packed full of examples from its current range as well as some exciting new products and a number of very tempting show deals which are only available to visiting retailers.

On show for the first time will be the all-new Oyster 3. “ Going by the comments we have already had from retailers and consumers, the Oyster 3 is set to become another best-selling BabyStyle icon very quickly,” says managing director Andy Crane.

Making its trade show debut within the egg section of the stand will be The Quail, which launched in December 2017, along with new editions of the original egg.

Two new colourways for the Oyster Zero, a new colour for the Hollie furniture range and the Oyster Carapace car seats will also be on display, as will the multiaward winning Hybrid and the Rockit.

The Red Kite Baby Co will be exhibiting at Harrogate Nursery Show, and national account manager Nick Tucker is looking forward to meeting all everyone there. “As usual,

we will be showing off some new lines from the 2018 range along with a selection of existing ones,” he says.

“This year is no different to previous years for Red Kite; we will continue to produce and supply a range which fits into our ethos as a company – great product at a great value. Our product development team have worked hard all year to ensure we stay on, if not ahead of, all market trends.”

As a family-run business, Peg Perego is proud to show its continued support to

Meeting The Market “We only launched last summer, but our cutlery is already multiaward winning. This is our first UK trade show and we’re really looking forward to meeting more buyers from around the country as well as other people in the industry.

We are still very much in the process of introducing our cutlery to the market and will be showcasing our new colours at Harrogate. As soon as you pick up our knife and fork set, you understand exactly how it supports children in becoming confident and independent at mealtimes. We can’t wait to get it – and samples of our upcoming products – into the buyers’ hands!”

Kathryn Baldrey-Chourio, founder, Nana’s Manners Above: The clever Nana’s Manners training cutlery will be making its UK trade show debut.

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S H OW P REV I EW: H I N F 2018

Above: BabyHub SleepSpace is a travel cot and mosquito-proof baby room that converts to a play tepee.

International Markets “This year we are hoping to expand our range focusing on our new designs and widening our market internationally. The launch of our new improved, award-winning Sleepspace travel cot is sure to turn heads and by attending Harrogate International Nursery Fair we are confident that even greater success is on the way.”

Gemma Aubert, business development, BabyHub

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special edition Book colourway which it believes will ensure the model continues to be one of its bestselling products.

The impressive Peg Pegero toy range, which performed exceptionally well during our first year of trading in the UK, will also be on show, with hero models including the Vespa 12V, the licensed John Deere range and the Polaris Slingshot RC 12V which is an entry level for young toddlers.

Talking to Rachelle Harel, it’s clear that Harrogate is going to be a big show for The RHSM Group as well.

The company will be presenting two new fantastic brands; Breathablebaby (which has just rebranded, refreshed its packaging and will be presenting some gorgeous new designs) and Little Chick London. The latter will be showcasing with some exciting new lines including a heart-shaped Twinkle Lights bedtime soother and the unique SimplySwaddle, specially designed for premature babies.

“Every year our industry faces new challenges and 2018 is going to be no exception,” says Rachelle. “The face of retail is changing dramatically and as a supplier we are putting together strategies

this important industry event. “Harrogate remains the only trade show in the UK where we can present our product portfolio to key buyers, customers and media in one place,” says Phil Howe, UK & Ireland country manager. “It’s also a great way to catch up with old colleagues and to see first-hand all the innovations coming to market. We are looking forward to welcoming new and existing customers to our stand at the show.”

Peg Perego will be showing Mon Amour – an exciting new Prima Papa Zero 3 colourway in rose gold, which is already picking up a lot of attention on social media. The company is also presenting the new innovative Team modular system, as well as a

Affordable Luxury “Attending Harrogate was an important decision for Bebeboo this year. Not only have we re-branded, but we’ve launched a brand-new website and exciting new products with lots more still to come.

We’re focusing on engaging with our customers and listening to what they have to say so that each product is bigger and better than the last. Safety, comfort and quality have always had our undivided attention, so we want to make sure we are the number one brand that everyone is talking about by offering luxury products without the luxury price tag.”

Holly Ward, sales and marketing, Bebeboo Above: New lines for a newly-rebranded Bebeboo at Harrogate 2018.

Above: Little Chick London’s unique new SimplySwaddle for premature babies. Left: Red Kite’s Push Me Fusion in the sophisticated Galaxy colourway.

to face these changes. Harrogate will be our first opportunity to talk to our retail partners about our new plans.”

With the constantly changing retail landscape in mind, independent retailers looking to stand out from the crowd should also be using Harrogate International Nursery Fair as a valuable opportunity to form their strategies for the future. As the UK’s only opportunity to source new product and see so many trade suppliers in one place, we’ll see you there!

The Bébélephant Boulevard Once again, nursery distributor bébélephant will be running its ‘boulevard’ in Hall Q, just opposite the New Product Showcase. With the traditional Fizz Reception on Monday, the boulevard also plays host to some of bébélephant’s headline signings over the last year, from Whisbear to Nana’s Manners and Zellie Bags.

In addition, visitors to the Boulevard

be able to browse delights from Mummy Loves Organics, see new designs from the award-winning BabyHub and Belo + Me and try out the award-winning HushCush. “All told, this has the makings of a great show,” says md Elliot Bishop. “I urge key decision makers from retail, large and small to support the only trade fair in the UK for our industry.”

Above: Whisbear will be one of the brands on bébélephant boulevard during the show.

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The Winnie the Pooh Dreams and Wishes nursery furniture set is perfect for families with Winnie the Pooh in mind, and features adorable illustrations of Winnie and friends, co-ordinated delightfully throughout all items in the set.

Come and see our latest products on

stand

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Beautifully designed and built to last, the furniture set includes a cot bed, under drawer, closed changing unit and spacious double wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

Matching bedding

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WHAT’S NEW NURSERY FAIR 2018 New products at this year’s show 25-27 March 2018 NANA’S MANNERS Nana’s Manners patented knife and fork empowers children to learn to eat confidently and independently. The cutlery is already multi award-winning, including the prestigious Innovation Award at the Progressive Preschool awards and, most recently, a record haul of four awards in the Loved by Children Awards. The cutlery, which recently featured on Dragon’s Den, is only comfortable when held correctly, as demonstrated by dragon Peter Jones.

Tel: 0203 1792350 www.nanasmanners.com Stand Q83

LITTLE CHICK LONDON

SWEET DREAMERS From the makers of multi award winning ewan the dream sheep, ewan Deluxe features an innovative MoonMode smartCRY sensor, which is cleverly designed to activate when baby stirs in the night, together with a removable pod so ewan can be washed, keeping him clean and healthy.

The Deluxe still has all the great benefits of the original ewan, including four soothing sounds combined with heartbeat and a calming pink glow, so he’s sure to be a hit with ewan fans.

Tel: 02392 262332 www.sweetdreamers.co.uk Stand Q45

Little Chick London prides itself on supporting independent retailers and it will have some great show exclusives on offer. Don’t miss its best-selling Twinkle Lights bedtime soother which comes in either a pretty star, or heart design and brand new at the show this year, its tiny baby Swaddle for premature babies with poppers for easy changing.

Little Chick London’s beautiful range of products from 4-in-1 support cushions, to comfort nests and bed bolsters are designed to make life safer, more comfortable and a little easier for busy mums.

Tel: 07976 773486 www.littlechick.london Stand Q26

KERIKIT KeriKit’s award-winning luxury leather handbags combine quality, functionality and impeccable style to offer practically perfect changing bags. Each piece is intelligently designed to empower the modern mother with an elegant, multifunctional changing bag, meaning mums can be effortlessly organized.

Tel: 07967 699474 www.kerikit.com Stand Q62

NUBELUNA Manufactured in Spain, Nubeluna offers classic styles, with Spanish designs. Nubeluna will be showcasing its stroller winter collections which are both comfortable and practical for parents and soft and warm for the baby. Also on display will be a sample of its new baby fashion line for next winter, along with its Faunia collection.

Tel: +34 986468153 www.nubeluna.com Stand KS5

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WHAT’S NEW NURSERY FAIR 2018 New products at this year’s show 25-27 March 2018 BABYHUB New from BabyHub is the folding, incredibly lightweight, travel cot that can even be taken on a plane. Weighing in at only 4kg and measuring a tiny 40 cms this is a truly portable product, with a soft, seam-free mattress and fully breathable mesh sides. It can be opened and closed in seconds and has washable covers, making travelling with a young baby easy.

Tel: 07797 719542 www.babyhubshop.com Stand Q84

ZELLIE

POUCE ET LINA Manufactured in France Pouce et Lina is a growing brand, specialising in musical mobiles.

It will be using the Harrogate Nursery Fair to showcase its trendy collections of mobiles and toys to the UK market. Visit its stand to discover a brand that promotes originality for baby’s room.

Tel: +33 953818751 www.pouceetlina.com Stand Q25

The Zellie Adventure Bag has been designed for those who like things to be organised. Everything has a place and easy access is key to its design. The unique opening at the top gives a birds-eye view inside the bag means no more playing lucky dip. The huge capacity of this bag has endeared it to parents with twins or a baby and toddler in tow. The bag is made from a coated cotton fabric which means it can be wiped clean, inside and out. Classed as hand luggage by UK airlines the Zellie Adventure Bag is also a perfect in flight travel bag.

Tel: 07841 399670 www.zellieadventure.com Stand Q64

THE BLINKY COMPANY The Blinky is the worlds first goanywhere buggy blanket. The Blinky is a fleece lined, reflective buggy blanket with a rain cover, sun shade and sleep shade all built-in. Each shade zips independently on the integrated hood and can be stored neatly in the pouch when not in use. The entire thing is wipe clean and machine washable.

Tel: 07808 766658 www.theblinkycompany.com Stand Q67

BREATHABLEBABY BreathableBaby provides safer sleep solutions for babies with a range of crib liners. The range is made with breathable fabric which promotes airflow, reducing the risk of suffocation and re-breathing carbon dioxide which is considered a risk factor for SIDS. BreathableBaby offers retailers the widest choice in the industry with sizes to fit almost any crib or cot, with two-sided and four-sided versions in colours and patterns to suit every fashion. Distributed by RHSM Group.

Tel: 07976 773486 www.littlechick.london Stand Q26

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WHAT’S NEW NURSERY FAIR 2018 New products at this year’s show 25-27 March 2018 BÉBÉBOO Harrogate Nursery Fair couldn’t come at a better time for bébéboo this year as the brand plan to unveil its latest pram, Joli. Elegant, sophisticated and boasting numerous features, Joli was created with safety, performance and practicality in mind, taking front and centre stage amongst other products.

Tel: 0330 6781114 www.bebeboo.co.uk Stand KS3

MUMMY LOVES ORGANICS

ABC DESIGN ABC Design continues to win awards and last year was no different. The Zoom tandem, with its unique face-to-face interaction, has improved again with a more simplistic functionality and the Salsa 4 has had an exciting revamp.

Its now sold in a complete from birth package including pushchair, carrycot, adapters, mosquito net and cup holder as well as the biggest range of colours yet.

Tel: 0845 0260970 www.obaby.co.uk Stand G6

Mummy Loves Organics is returning to Harrogate, after a successful launch at the show in 2017. The range of massage candles, reed diffusers and pulse point oils are designed especially with pregnant women, mums and babies in mind.

Founded in September 2016 by Claire Alexander, a maternity nurse and baby sleep consultant to many high profile clients for over 30 years, MUMMY LOVES ORGANICS make the perfect treat for any mum, mum-to-be, or baby.

Tel: 07734 206511 www.mummylovesorganics.com Stand Q84a

MERRYGOROUND Merrygoround will be returning to the Harrogate Nursery Fair with its biggest stand yet. On display it will have the latest products from MuslinZ, Bright Bots, Applecheeks and Wooly Organics. As a special offer it will be giving free delivery on all orders over £200 placed at the show and a free set of MuslinZ 100% cotton swaddles (worth £40) with orders over £500 placed at the show.

Tel: 01295 810008 www.merrygorounduk.co.uk Stand Q102

B.O.Z.Z B.O.Z.Z specialises in sheepskin products and has an extensive range of footmuffs, liners and pushchair handwarmers and Little Poppets, one of the South East’s leading independent nursery retailers has been appointed as sole UK distributor for the Swedish nursery brand. The team will be showcasing their range at the Harrogate Nursery Fair and will have exclusive show offers for visitors.

Tel: 0046 485562570 www.segr.se Stand Q73

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WHAT’S NEW BÉBÉLEPHANT New products from bébélephant, showcasing at Harrogate Nursery Fair 2018 BELO+ME

ZELLIE Launched in 2017 to provide the best products for people travelling with babies and young children.

Zellie is a collection of functional, yet beautifully designed items to accompany parents and babies on the move – from changing bags to nappy pouches and accessories.

MUMMY LOVES

Belo and Me offers some lovely gifting items. The pack of seven wardrobe dividers offer a cute and effortless way to organise baby’s clothes by age. In a range of exclusive designs, they are the perfect addition to any nursery.

Visitors should follow their nose to this stand! This range of therapeutic body candles are hand poured in Harrogate using the very best organic shea butters and soy wax along with the purest pregnancy safe essential oils.

Containing no nasties, the candles are non toxic and burn clean due to the 100% cotton wicks.

HUSHCUSH The HushCush nursing pillow is a unique slip-on sleeve, designed to provide comfort and support whilst nursing, feeding or just cuddling an infant. The sleeve stays securely in place, allowing parent to hold the baby close for optimum comfort, offering the feeling of safety and security.

Available in a variety of colours.

BABYHUB Winning the Best Travel Product at the Family Awards 2017, SleepSpace is a radically new type of travel cot.

Extra lightweight, the SleepSpace can be re-used as a play tepee. It comes with a fitted mosquito net and may be moved about without having to put baby down.

NANAS MANNERS As seen on Dragon’s Den, through simple yet effective design, the knife and fork have been developed to empower children to learn independently. A world first - the cutlery is only comfortable when held correctly and the unique finger sticker system allows children to learn with no adult help needed.

WHISBEAR Sure to be the newest staple in any nursery, this soothing sleeping aid has been designed to help babies settle and fall asleep by recreating soothing sounds the baby remembers from the womb.

This is all thanks to the unique cry sensor function that emits a gentle, hairdryerlike pink noise. The new Sloth will be launching at the Harrogate Nursery Fair.

See all these brands on bébélephant boulevard at Harrogate Nursery Fair 2018 bébélephant.com | 020 8202 1467 | info@bebelephant.com PROGRES SIVE PRESCHOOL

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WHAT’S NEW NURSERY FAIR 2018 New products at this year’s show 25-27 March 2018 SANDSLIDERS

HUGS FACTORY

Launching at Harrogate Nursery Fair 2018 will be sandsliders. It’s a pram accessory that fits to a pram to allow it to slide over tough terrain with ease, such as sand at the beach. This is the first product of its kind in the world and it has been selected to be in the finals of the BPA Concept & Innovation Awards.

Tel: 07969 740702 www.sandsliders.com Stand Q63

SILENTNIGHT The Safe Nights nursery accessories collection complements the Silentnight mattress range. The collection includes fitted sheets for all different sizes of cots, cribs and moses baskets as well as fleecy blankets, hooded towels and baby sleep bags. All of the products use breathable fabric to help keep babies at just the right temperature for a great night’s sleep and have been produced in OEKO-TEX certified factories.

Tel: 01282 813051 www.silentnight.co.uk Stand Q18

Hugs Factory is a project born from an all-Italian joint venture. The best baby furniture manufacturer and textile producers combined forces to create a completely new concept addressed to today’s parents and families, dealing with the needs of babies and children using a new and modern approach. Products on display will include the Manhattan bed which transforms from cradle to cot, to junior bed without bedrails Tel: 0039 461233200 www.hugsfactory.com Merrygoround Stand Q24 03-18_Layout 1 07/03/2018 12:00 Page 1

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Own brand range of high quality muslin cloths available in a multitude of designs.

Tel: 01295 810008

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Wooly Organic toys, clothes, teethers and towels made in Latvia from organic and natural materials.

E mail: sales@merrygorounduk.co.uk

www.merrygorounduk.co.uk

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Come and see our latest products on

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Elegance, Style & Quality

Available in a unique artistic palette of colours to bring an alternative fresh feel to your little ones nursery. Also available in classic Country Pine or Walnut.

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WHAT’S NEW NURSERY FAIR 2018 New products at this year’s show 25-27 March 2018 OBABY

JOIE Visitors to the Joie stand will see the new Signature collection which includes both wheeled goods and car seats. This new collection encompasses classic style, luxurious materials and innovation, yet retains all the practicality you would expect from Joie. Another important new range will be products developed for the charitable partnership with Liverpool Football Club, Joie being LFC’s exclusive global baby gear partner and first official families partner.

Tel: 01889 808 900 www.uk.joiebaby.com Stand KS9

Following on from its hugely successful year in 2017, the Stamford sleigh furniture range has extended with a space saver cot, luxe cot bed and many more furniture pieces. As well as the licensed Disney and signature Obaby products, exciting new furniture ranges will also be on show including the growing selection of Grace Inspire cot beds that were so well received last year.

Tel: 01652 641490 www.obaby.co.uk Stands G3,G5 and G6

ADVENTURE BELT Adventure Belt is the 21st Century alternative to children’s reins and launching at Harrogate Nursery Fair 2018 is Adventure Belt’s award winning unicorn and highland cow designs. These cute belts join a stable of animal and brightly coloured designs. Adventure Belt, with its belt-to-belt connection, gives parents hands-free peace of mind whilst allowing kids a sense of independence.

Tel: 07902 241651 www.more-2-explore.com Stand Q79

GROW YOUR BRAND IN THE NURSERY SECTOR DIGITAL MARKETING & PR CONSULTANCY

MEET US AT HARROGATE NURSERY FAIR! HELLO@MEDIASNUG.COM WWW.MEDIASNUG.COM

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BeSafe 03-18_Layout 1 06/03/2018 15:35 Page 1

2018 BRAND NEW COLLECTION

NEW BeSafe iZi FLEX FIX iSize

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WHAT’S NEW HAUCK Products being showcased by Hauck at Harrogate Nursery Fair 2018. Stand KS15 SOUL TRIO A stylish three piece set available in a range of colourways to see parents through from birth to toddler stage. The padded seat unit is reversible, with an adjustable handle and the car seat is compatible with the new Comfort Fix ISOFIX base which is available separately.

RIDE ON 1-2-3 Ride On 1-2-3 is a true all-rounder as it provides countless options to keep little one busy. First as a mobile play centre supporting the child as they take their first steps.

By removing the seat element it turns into a walker and lastly as a ride-on to get around easily.

BODYGUARD PRO A group II / III car seat for children approximately 15-36 kg in weight.

It provides maximum comfort through breathable microfibre covers and safety by using shock absorbing memory foam. Use with ISOFIX connectors or 3-point vehicle belt. The Bodyguard grows with the child as the head protection and side wings can be adjusted to 7 positions, expanding in width at each position.

PLAY’N RELAX: A comprehensive home safety set to child-proof your home, hotel room or grandparents’ house.

We have thought of everything, making edges, as well as plug sockets and doors safe is easy.

RUNNER

ALPHA BOUNCER Two products in one: The perfect addition to it’s wooden high chairs for newborns. Whether little one is feeding, playing or sleeping they are always at eye level. Alternatively simply mount the attachment onto the flexible base frame to turn it into a conventional bouncer.

An all-terrain three-wheel stroller for sporty parents, giving them the flexibility they need. With its large, pneumatic tyres, the Runner looks the part, even off the beaten track, whilst Its compact fold also makes it suitable for everyday use. The Runner is robust, lowmaintenance and has been tested to carry up to 22kg.

Tel: 01978 664362 www.hauckuk.com PROGRES SIVE PRESCHOOL

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D o n ’ t mi ss o u t ! O rd e r N OW! service@ergoba by.co.uk WWW.ER G O B A BY.CO.U K

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A LITTLE S LI N G S A N D CA RRI ER S

Inset: Baby K’tan’s Nautical and Dandelion prints have been a successful addition to the range, as have the unique breathable fabrics in the Breeze range.

PICK-ME-UP

Giving parents across the world the freedom to use both their hands and still keep baby close, the sling and carrier market has never been more popular. PPS takes a look at what’s on offer for the 2018 season.

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sharp rise in the popularity of babywearing has seen the baby sling and carrier market go ‘mainstream’ in recent years. New brands and carriers have been developed and launched, as consumer and industry awareness of the benefits of safe, ergonomic babywearing increases.

Parents and carers are now more likely than ever to research carriers before making their choice, often using specialist services such as sling libraries so they can find out which is the best fit for their family.

Lia Murrain, owner of 2012 Ltd, UK distributor for Baby K’tan, agrees that the market has changed, pointing out that existing sling and carrier brands have adapted and changed their offering to meet customer needs.

“Brands need to ensure they are offering products that fit in with the needs of today’s parent,” she explains. “Slings and carriers need to be versatile, easy to use, functional, safe and offer good value.”

The award-winning Baby K’tan has no hooks, clips or clasps and is loved by parents around the globe for its versatility as it can be used in a number of carrying positions.

Lia also believes that design and fashion are important, with more brands offering on-trend colours, designs and patterns. “We have a whole range of new fabrics and designs for this year,” she says, “it’s the same functional and excellent quality product, but customers want

something different and unique as well.”

Also making sure its range of carriers stands out in the marketplace is Close, which has recognised the increase in consumer appetite for fashionable designs.

“The consumer appetite for print is bigger and more far-reaching than it used to be,” says marketing manager Michelle Smith. “We have continued to make printed designs an integral part of our Caboo offering for 2018.”

New product has always been important to Close. “First and foremost it is about creating a product that allows parents to carry their little ones comfortably and in the correct physiological way to support them at every developmental stage,” says Michelle.

The entire range has been reengineered for 2018, using different fabrics to allow for clear identification between each product, all specifically designed for comfort, wearability and support. “We’ve also introduced new, softer fabrics and colourways for Caboo as well as a complete new look for the Caboo Lite – we’ve got something for everyone now, with more

distinction within the range. We think parents are going to love it!”

New products and improved designs keep the babywearing sector moving forward, and Izmi (distributed by Cheeky Rascals in the UK) has just launched a luxurious 97% bamboo Stretchy Wrap for 2018. “We are also looking forward to a number of exciting design collaborations this year,” says founder Emily Williamson. “We’re always listening to user feedback; developing and improving our existing carriers and accessory range. This year we’ve improved our great design,

Above right: The latest print designs in the Close Caboo carrier range are Fearne and Ava (pictured). Right: The original Izmi Baby Carrier aims to make babywearing as simple and accessible as possible.

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OUR

AWARD WINNING

For further information on our SS18 range contact Amy Wills: amy@closeparent.com www.closeparent.com

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S LI N G S A N D CA RRI ER S

making the Izmi Baby Carrier even

more easy and intuitive to use.”

“The last two years have seen a boom in ergonomic, adjustable carriers using clever design features to provide improved adaptability and comfort for parent and baby” continues Emily. “There is now a huge selection of products for consumers and retailers to choose from, with new brands entering the market all the time. It will become vital for brands to establish consumer trust and a stable, reliable presence to succeed in the long term.”

Wrap and carrier company Ergobaby has seen an uplift in sales across its entire business as parents become increasingly aware of the benefits of using a carrier or sling. “UK parents have three primary uses for a carrier,” says marketing manager Amanda Loveday, “to transport baby, to keep their hands free so they can get other things done and to keep baby close.”

However, Amanda is aware that the sheer range of products available can be overwhelming for consumers, particularly first-time parents. “There are significant differences between consumers who prefer carriers to slings and vice versa,” she explains. “It is vital that retailers understand why parents buy into one of these products over another.”

It is also important for retailers to recognise that expectant mothers and parents who already have children

Tried and Tested “There are a huge number of varying concepts and styles available and parents have a wider choice than ever before. Of course, for us that means that there is more competition than ever before! It is always important to be innovative in our market, but there is also a tried and tested element to carriers.

The Hipseat especially proves that word of mouth and reviews from mums that have used the product and love it can ignite strong sales.

We will be giving it a bit of a modern facelift this year, with exciting new fabrics and finishing touches.”

Kelly Linthorne, marketing executive, Hippychick

Above: The Ergobaby OMNI 360 is an all-in-one baby carrier, designed for ultimate baby and parent comfort, with four different carry positions. Above right: Hippychick’s Hipseat will have a range of exciting new fabrics and finishing touches for 2018. Right: The Little Wrap without a Knot from Je Porte Mon Bebe is ideal for parents who don’t want to tie a knot but still want skin-toskin carrying. Below left: Infantino’s Flip 4-in-1 Convertible Carrier’s versatility and flexibility, with four positions and bib cover, has made it the top selling carrier in the USA.

are also very different markets. Ergobaby consistently researches the market and develops products that are easy to use and allow parents to express their individuality by providing different styles and designs.

Innovation is a key consideration for all brands and Infantino is no different. European manager André Delore, believes that parents now expect more from their carriers than they did several years ago. “They are looking for seats that can adapt for infants of different sizes, they want carriers that will grow with their children and they look for features that make their lives easier, like pockets, hoods and bibs,” he says. “And, on top of all this, they want a carrier that reflects their own personal style, whether that’s a boutique print or a practical neutral look.”

Many Infantino carriers feature seats that expand as the child grows, as the company enjoys meeting these challenges, often leading the field in smart, innovative features like canopy hoops, pacifier pockets and attachable teethers.

New lines for 2018 include the Go Forward Evolved ergonomic carrier which offers four different carrying positions with an easy to use, intuitive design and the Together Pull-On Knit Carrier which features the comfort of a wrap, with an easy-to-wear, pre-formed design.

As a company which specialises

in wraps, Je Porte Mon Bebe has seen a significant change in the market in recent years. “When we launched ten years ago, this was a niche market,” says sales and marketing director Sophie Huard. “We have seen the babywearing market become more oriented toward physiological messages and features – which is what we‘ve been doing since the beginning.”

The French family-owned company first entered the market with its basic wrap in 2013, followed by a knot-free version in 2014 and the PhysioCarrier in 2015. “We are planning a national launch of our latest innovation at the beginning of April 2018,” reveals Sophie. “We can’t say too much, but it is a unique baby carrier that we believe is an answer to new unfulfilled needs of today’s parents!”

Infant carriers have evolved to the degree that what was once an ‘extra’ product is now considered a necessity, even going so far as to replace the traditional stroller in some households.

The benefits of bonding, hands-free baby holding and portability are clear to see – and retailers who are able to offer fittings and advice as part of their customer service will benefit in the long-term.

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NEW VERSION! Baby Carrier One Ergonomic, soft and comfortable. www.babybjorn.co.uk

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WHAT’S NEW SLINGS AND CARRIERS LITTLE LIFE Perfect for occasions where parents just want to grab a carrier and go, the Ranger S2 is the lightest British Standard framed carrier at just 1.7kg. Perfect for walks around town, or short adventures in the countryside, this minimalist carrier has been updated for 2018 with a durable new nylon fabric in a rich blue colourway. Contrasting webbing and a coordinating printed face pad adds to the Ranger S2’s stylish appearance. The Ranger S2 incorporates many of LittleLife’s best loved features including an anatomically-shaped, adjustable child seat with the brand’s patented X-Buckle harness to keep passengers safe and secure.

Tel: 0118 9811433 www.littlelife.com

CHEEKY RASCALS

CHICCO The Myamaki from Chicco is an innovative and stylish carrier which offers practicality, comfort and elegant design all rolled into one, providing the ultimate solution for keeping newborn babies close and safe whilst on the move. Suitable from birth up until 15kg, it offers ultimate versatility, allowing parents to carry their babies in different positions, including parent-facing, on their backs, or on their hip. The International Hip Dysplasia Institute has also approved the Myamaki as a hip healthy product when used as directed and is marked with the IHDI logo on the packaging.

Tel: 0208 9536627 www.chicco.co.uk

Thoughtfully designed by a baby wearing expert, the Izmi baby carrier means that, for the first time, parents and babies can enjoy the soft intimacy of a fabric sling, with the support of a buckled carrier, creating the perfect way for parents to keep baby comfy, safe, and close all day. Completely adjustable, the Izmi Carrier features multiple carrying positions, parents can carry babies on their front, side, or back, let them snuggle close, or face out to enjoy the sights and sounds of the world.

Tel: 01730 895761 www.cheekyrascals.co.uk

BABYBJORN Babybjorn has recently launched Baby Carrier One, an already loved carrier, with a softer seat and a more flexible leg position and head support. With a fully adjustable size and seat width, it’s suitable from newborn to three years. It also offers both facing-out position and back carrying, giving parents the option to use it the way that bests suits their needs. The design team at Babybjorn has created a collection in colours that are perfect for spring 2018.

Tel: 0046 54496800 www.babybjorn.co.uk

BUNDLEBEAN New for 2018 is Bundlebean’s super lightweight babywearing raincover.

Inspired by outdoors/camping products, it packs down into a tiny pocket sized bag. Sales of this product have been particularly strong in store as customers are able to immediately appreciate how compact and versatile it is. The raincover is truly universal, fitting all types of sling and carrier from buckle and wraps, to mei-tais and backpack carriers and is available in a variety of animal themed prints.

Tel: 0207 6102690 www.bundlebean.com

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Ardega Advert 17-11_Layout 1 24/11/2017 11:58 Page 1

The amazing Digital Humipurifier from Bo Jungle features the following: • Digital humidifier that also purifies the air and diffuses essential oils • Humidification through ionization • HEPA filer to filter the air from pollutants such as dust, chemicals, allergens, nicotine • 6l Water tank • Capacity: 350ml/h • Aroma pad tray for aromatherapy • Automatic humidstat • Nightlight with changing colours • Programmable timer • Indication of temperature, time and humidity level

Also distributors of the following brands

Tel: 01473 228862 64_PPS_March April 2018.indd 1

Email: sales@ardega.co.uk

Website: www.ardega.co.uk 12/03/2018 11:31

WHAT’S NEW ARDEGA New products for retail, from Ardega Nursery Distribution BREATHABLE BABY There are three lines in the Tiny Tatty Teddy range from Breathable Baby. As with the other Breathable Baby liners, the Tiny Tatty Teddy range has been made from a breathable fabric and is a safer alternative to traditional cot bumpers.

STRAP STOP Strap Stop attaches to the restraints on either a stroller or high chair, to stop little ones from slipping out of the restraints by putting their arms through.

Available in Black, Blue and pink.

RASCALPACK New from Ardega is Rascalpack.

It has a unique combination of a practical rucksack, with a printed safety vest, to help keep little ones safe. The rucksack is lightweight and easy to use and has a detachable tabard. It also has a detachable tabard and reflective strips to keep children safe when out in the dark. Suitable from three years upwards.

LITTLE CHICK LONDON The Little Chick London crib is simple, yet stylish and is made with breathable fabric sides to allow airflow and temperature control.

Larger than a traditional moses basket it creates a cosier sleep environment for a small baby.

BO JUNGLE DIGITAL HUMIPURIFIER The amazing Digital Humipurifier from Bo Jungle is a cool air humidifier with a digital HEPA purifier combined. The HEPA filter filters the air from pollutants such as dust, chemicals, allergens and nicotine. With a programmable timer, an automatic humidstat and a nightlight with changing colours it has multiple benefits for use in children’s bedroom as well as other rooms in the house.

www.ardega.co.uk sales@ardega.co.uk 01473 228862

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PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

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TA LKI N G TO : DI ON O Inset: Seattle; where it all began.

Nearly two decades have passed since Diono first stepped out into the world and started a business dedicated to travelling as a family.

Since then, the company has grown up and expanded, but the family values remain the same, as Helen Robinson, vp UK and Eire, told PPS.

FAMILY VALUES

T

he Diono story begins in Seattle. It’s where the company first started back in 1999 (under a different name and with just one product) and its where the HQ is situated even now. The creative team’s ideas are shaped by the uber cool Pacific Northwest where urban city culture meets wild landscapes, inspiring them to create lovingly engineered products for the modern family.

“While the world has changed a lot, we’re proud to say that we haven’t,” says Helen. “We’re just as passionate about what we do today as we were back then.”

Diono’s ethos is to celebrate what it means to be a family on the move, whether that’s a quick trip to the local shop, or a big roadtrip to somewhere new. “We always strive to keep families safe and smiling while on the go,” Helen explains. “And we do this by offering a wide range of product, from smart little extras – like the bestselling easy-view mirror – to big ticket items like the award-winning Radian 5 car seat.”

For a long time, Diono was known as the market-leading brand for travel accessories – those clever little ideas which parents find they can’t live without.

However, the launch of the Radian car seat

in 2016 and the Quantum travel system in 2017 have seen that perception evolve.

“We have been working very closely with independent retailers to grow awareness of our new categories,” Helen offers, “and we are now seeing significant consumer awareness of Diono as a brand which supports safer car travel, with core messages such as extended rear facing.”

With a focus on bringing products to market that fulfil a real need, Diono’s product offering now spans baby carriers, car seats, carrycots, strollers, travel accessories and travel systems – all of which have their unique place in the market.

Many of the new lines are groundAbove left: The first Diono carrier, the Carus, comes with an unique day pack and offers parents total flexibility to travel with little one from birth to three-years-old. Right: Traverze is a small ‘suitcase’ stroller which will be part of the debut Mothercare capsule collection.

Capsule Collection Diono has always looked to work collaboratively with key retail partners and will be launching an exclusive capsule collection with Mothercare this March.

The capsule collection will be made up of the Quantum2 travel system, the Traverze stroller and four-in-one carrier, the Carus. “First feedback from consumer trials has exceptionally positive,” Helen reveals. “These launches are going to be a pivotal point in the next stage of growth for Diono.”

Right: Helen Robinson, vp UK and Eire

breaking and innovative, as Helen explains. “Traverze, for example, is the first stroller with a telescopic luggage-style handle.

Our ongoing product development will bring innovative new product to market throughout 2018 and beyond.”

Diono product is now on sale in more than 50 countries and the company has been reporting double digit growth for over ten years, but it is still focused on growth, building its portfolio ever further and investing significantly to enhance its new product development and commercial management. While undergoing its own company-wide evolution, Diono bought carrier company We Made Me into the Diono family. The acquisition took place last year and was a big boost, as Helen explains: “This brand has a great heritage with a devoted following and gives us the opportunity to talk to parents who are looking for emotive and natural options in their world.”

The rest of 2018 will see Diono continuing to build the brand by investing in its digital channels, working with retail partners and enriching its relationship with parents. “We’re looking forward to Kind und Jugend at the moment,” reveals Helen, “that’s where retailers will be able to see our transition into the next best ‘little big brand’ in the industry!”

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Unicorns Are Coming!

www.wilberrytoys.com

E: info@wilberrytoys.com The Puppet Company - Progressive Preschool - May issue.indd 19 68_PPS_March April 2018.indd 1

T: +44 (0) 1462 446040 3/5/2018 5:42:02 PM 08/03/2018 13:34

TREN D FOCU S : U N I CORN S

It may be the stuff of folklore, but the sales created by unicorn product over the past 12-18 months certainly haven’t been mythical. It’s a trend that has touched pretty much every category within the nursery and preschool sectors, and it’s showing no signs of slowing down as we continue through 2018.

PPS takes a closer look.

THE

magic

O

ver the past 18 months, one trend has really come to the fore in the nursery and preschool space – unicorns are everywhere, and there are no signs of their popularity fading anytime soon.

Notably, this is one trend which isn’t limited to any particular category – the galloping magical marvels have been a hit across pretty much everything.

“I feel there are now very few brands which don’t have a unicorninspired product in their collection,” says Skip Hop’s Gemma Stokes, “from coffee, bagels and unicorn ‘bark’, to make up, inflatables and unicorn ‘snot’ - aka glitter!”

Last year saw Skip Hop welcome Eureka Unicorn to its Zoo family, which includes products across the range such as weaning accessories and tableware,

Inset: Happy Hopperz is confident its turquoise unicorn will be a summer hit.

Inset: Skip Hop has added the Rainbow Unicorn to its Bandana Buddies line.

TOUCH

on-the-go lunch boxes and snack pots, plus backpacks and luggage travel accessories. In addition, it has added the Rainbow Unicorn to its Bandana Buddies range, while there is also the Unicorn Activity Gym and the Unicorn Lock Top Sports Bottle is about to hit shelves.

Orange Tree Toys is currently in the process of expanding its unicorn character into a range of products – this

will include development toys, nursery items and musical instruments among others. Currently, the character is part of the Animal Fairy collection which features a skittle set and individual pushalongs, expected to launch in spring.

Rob Morris, founder of Happy Hopperz, explains that the company had to work fast to get a Unicorn Happy Hopper tooled and sampled once it noticed the trend. Its pastel turquoise unicorn – complete with purple stars and horn – is part of the 2018 collection and Rob is confident it will become a best-seller for the summer.

Traditional toy lines have also been using the unicorn trend to great effect. Lanka Kade has introduced a unicorn jigsaw puzzle and a pull-along, both handcrafted from sustainably sourced rubber wood.

The company’s Millie Sibley tells PPS: “We first noticed unicorns growing exponentially in popularity around 18 months ago and we were supported in 

Perfect Patterns For Cosatto, the unicorn trend became noticeable back in 2016, which is when it first introduced the Magic Unicorn pattern into its collection. The company now offers 14 products in the print, with top sellers including the Zoomi Group 123 car seat and Noodle Supa highchair.

“Magic Unicorn continues to be a firm Cosatto and customer favourite. The unicorn trend continues to grow year-on-year and because of this, Above: Cosatto noticed our Magic Unicorn products are currently stocked the trend back in 2016. within 115 retailers,” says Cosatto’s Charlotte Stanway.

“One of the most important things retailers can do to ensure that the unicorn trend is a success is to enable consumers to buy into as much or as little of the trend as they want. Some consumers may want everything in unicorn – pink, purple and plenty of sparkle, whereas others prefer an accent such as a changing bag.”

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TREN D FOCU S : U N I CORN S Left: Unicorns feature on textiles and clothing for Frugi. Right: Amscan is to introduce unicorn costumes, complementing its partyware line. Far right: The Puppet Company reacted to requests from consumers for unicorn product. Below: A unicorn jigsaw is just one of the lines from Lanka Kade.

judgement by  our consumers, with

many contacting us directly to request unicorn products. We are looking to add a unicorn to our incredibly popular natural painted animal range.”

The Puppet Company is another toy company which reacted to requests from consumers for a unicorn product. Its soft toy line, Wilberry, has welcomed a unicorn to the Mini collection, with the first delivery already sold out. In addition, a unicorn is also present in its Long Sleeve Glove Puppet range and its CarPet line.

The GP Flair portfolio is also home to a number of unicorn lines. For example, the Peppy Pets collection has a bouncy unicorn with a comical pull-along action, while Puppy Surprise is also due to welcome baby unicorns.

Emmanuelle Cadet, head of marketing, says: “The unicorn theme emerged as a firm children’s favourite a few months ago, so we felt we had to respond to this demand with compelling products.”

In the clothing category, Lucy Jewson, co-founder of Frugi, exclaims: “We love Below left: Orange Tree Toys is to expand its unicorn character into a full product range. Middle: GP Flair’s Peppy Pets range features a bouncy unicorn with comical pullalong action. Right: Usborne’s That’s not my unicorn… became a best seller last year.

unicorns! Unicorns feature on our fab new personalisable applique duvet sets and matching cushion cover. You can also find unicorns in our Magic Rainbow all-over print, on the Spring Skater Dress, Libby printed leggings and Spring Skort, as well as applique unicorns on our Heather Hoody and Sophie applique top.”

In publishing, Usborne released ‘That’s not my unicorn…’ in July 2017, with the baby book quickly becoming the fastest selling Usborne book and the biggest baby book of the year. On top of this, Usborne has a Unicorns Sticker Book, as well as a clothing range with Paul Dennicci (available exclusively through Mothercare) including ‘That’s not my unicorn…’ pyjamas and booties.

“We have several unicorn titles planned for 2018, including Little Sticker Dolly Dressing Unicorns, Magic Painting Unicorns, ‘That’s not my unicorn...’ Book and Toy and a Unicorns Book and Jigsaw set,”says Boyd Denton, Usborne territory manager.

Finally, to complete the ultimate unicorn experience, Amscan has a Magical Unicorn partyware collection with items including coordinating tableware, invitations, decorations, favours and more to complete the theme.

The company has also extended its bestselling range of unicorn foil balloons, including the addition of an Airwalker at 116cm high, while unicorn costumes will also be introduced this year.

Amscan’s Charlotte Cox concludes: “The unicorn trend has transferred across several different categories and

is already a popular party theme.”

It certainly looks like the nursery and preschool sectors will continue to believe in the mythical creatures for a while yet.

Dress To Impress “We love unicorns here at Kite HQ!” exclaims marketing manager, Lucy Jackson. And the company has certainly enjoyed success with the trend, selling out of many of its unicorn styles quickly last season, with unicorn dresses being among the most popular.

For spring 2018, the focus will be on the unicorn t-shirt, which features a large applique showcasing fabrics from the rest of the range. In addition, for summer, Kite has the Narwahl t-shirt, a real-life unicorn of the sea.

“We design around a year in advance, so we spotted an opportunity in 2016 and from then on we have seen the trend grow and grow. Our previous season unicorn designs landed just as the trend became fairly ubiquitous,” says Lucy.

“There’s lots of opportunity for retailers to link the theme across so many areas from toys to stationery, fashion and more. With themed displays and even activity areas, retail can create genuine buzz to make the very most out of the consumer love of unicorns.”

Above Kite will be focusing on unicorn t-shirts this spring.

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WHAT’S NEW UNICORN PRODUCT LANKA KADE Part of Lanka Kade’s new range for 2018 launched at Spielwarenmesse, included a wooden unicorn pull along.

Handcrafted from sustainably sourced rubber wood, this unicorn is in the traditional white design with a magical mane of pink hair.

Tel: 01858 463850 www.lankakade.co.uk

AMSCAN

COSATTO

Leading partyware supplier Amscan has launched a delightful new Magical Unicorn range of partyware and balloons. Featuring a pretty pastel colour palette, this on trend ensemble includes everything to create an enchanting party setting - from tableware, to decorations, party favours and coordinating foil balloons.

Tel: 01908 288500 www.amscan.co.uk

The Giggle 2 travel system from Cosatto is just one of this iconic nursery brand’s range of unicorn inspired products. Its Magic Unicorn pattern has proved to be very popular with consumers since its launch two years ago, with the products being widely available in many UK retailers.

Tel: 08000 149252 www.cosatto.com

USBORNE 2017 was definitely the year of the unicorn for Usborne, with the super sparkly That’s not my unicorn... becoming the biggest baby book of the year. Other popular unicorn titles from Usborne include Unicorns Sticker Book, Magic Painting Unicorns, That’s not my unicorn... Book and Toy, Unicorns Book and Jigsaw and Little Sticker Dolly Dressing Unicorns.

Tel: 01865 883731 www.usborne.com

SKIP HOP New from Skip Hop comes an adorable plush Unicorn activity gym for newborns. This enchanted activity gym includes four hanging toys to keep baby occupied for hours, all while supporting baby’s head with a built in pillow. The comfortable textures allow baby to explore new senses and develop their fine motor skills. From rattling to crinkling, little ones will experience endless joy with this magical mat.

Tel: 01582 434250 www.skiphop.com

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WHAT’S NEW UNICORN PRODUCT LITTLELIFE Parents can sprinkle magic into everyday adventures with their toddler as LittleLife adds an enchanting, new unicorn design into its award-winning collection of animal toddler backpacks. The ultimate choice for unicorn-mad children and parents, the magical new backpack features a pretty rainbow and star pattern paired with a special, sparkly silver horn and fluffy pink wings, whilst retaining all of the much-loved features usually found in a LittleLife toddler backpack.

Tel: 0118 9811433 www.littlelife.com

HIPPYCHICK

MARY MEYER

Jade the Unicorn is part of the Nattou range of nursery furnishings, activity toys and soft toys distributed by Hippychick.

This much-loved character is available in several different product ranges, including rockers, baby on board signs and comforters.

Tel: 01278 434440 www.hippychick.com

Part of the Fantasy collection from Mary Meyer is Putty Unicorn. This 13 inch glam unicorn has the signature cream Putty etched fur, blush mane and tail and is machine washable. The collection also includes a unicorn baby mat and Marshmallow Magic cuddle blanket set. Available in the UK from White Pebble International.

Tel: 01243 780501 www.whitepebbleinternational.com

RED KITE BABY Nursery brand Red Kite Baby has a wide range of unicorn themed products, including the Baby Go Round Jive walker. This walker has a stimulating electronic play tray, which is removable for baby to use its own toys, has a three height adjustable frame and is suitable for use from six months onwards. Other unicorn themed products available include a Sit Me Up and Play Gym. Tel: 01454 326555 www.redkitebaby.co.uk

KEEL TOYS The unicorn soft plush from Keel Toys is made from supersoft high quality fabric. Available in three different sizes (35cm, 50cm and 70cm) and in two assorted white and pink designs, this unicorn plush has sparkle eyes, with a detailed bridal feature.

Tel: 01233 506363 www.keeltoys.com

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Hands on Fun!

Foam Cone Factory

KEY LINES

Yuri’s Bath Salon

2018

Toomies love to have fun!

In a world dominated by learning and developmental messages, Toomies stands for ‘sheer joy of play’.

Pic & Pop

Sort & Pop UFO

So, get ready to play…beep, bop, squirt and splash!

• Clean, fresh packaging identity & ‘try me’ functionality to educate on ‘surprise’ elements at retail • Price repositioned on classics to hit volume price points and drive rate of sale • New TV & demo videos for 2018 focusing on sheer joy of play, and to drive hero lines

Pop & Hatch

New 2018

Gearation Magnets

• Good Toy Guide stamp of approval & developmental endorsement • PR partnerships throughout the year including key influencer activations

Over 1000 TVRs planned

Flappee Stackees

Contact us today to find out more.

Phone: 01392 281 928 Email: ukcustomerservices@tomy.com www.uk.tomy.com

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WHAT’S NEW KEEL TOYS Hugg’ems from Keel Toys is a range of eight wonderfully coloured animal characters with long arms, weighted paws and swirling tails that can be hung from child’s arm or neck and which love to be hugged. Once they have hugged them all they can hang them on to their favourite chair or decorate a shelf. Available in two sizes, they are merchandised in a cardboard floor stand, which is free with 84 pieces of stock.

Tel: 01233 506363 www.keeltoys.com

DOREL

CHEEKY RASCALS Cheeky Rascals is excited to start 2018 with the launch of two charming new colours from luxury pushchair brand, Mima. Perfect to make a statement this spring, the new colours include the Limited Edition elegant Royal Blue, which is ideal for any parent looking for a unisex, chic pushchair. Benefiting from Mima’s bespoke mix and match concept, parents can choose between a rose gold, aluminium or black chassis, while the interior can be personalised with a choice of 12 contemporary colours and designs.

Tel: 01730 895761 www.cheekyrascals.co.uk

Dorel is excited to unveil the launch of its second collaboration with renowned designer, stylist and editor Rachel Zoe. Designed with the active modern parent in mind, the new Rachel Zoe x Quinny once again brings effortless glamour and sporty sophistication to designer mobility solutions. The Luxe Sport collection designed by Rachel Zoe for Quinny brings functionality, style and glamour.

Classic black and white fabric with netted detailing gives an effortlessly sporty look that pops against metallic champagne accents.

Tel: 01284 413141 www.dorel.co.uk

JUMBO GAMES Jumbo’s high quality wooden GOULA construction toy range helps children to develop manual and hand-eye co-ordination skills, using eye-catching and engaging construction toys for children to build and play with. The two most popular construction packs in the range consist of 26 and 41 brightly coloured, chunky shaped wooden pieces that are extremely durable and easy-to balance and play with. Each pack contains bright geometric wooden shapes to help build hand-eye coordination, as well as assist children when learning about different geometrical shapes.

Tel: 01707 260436 www.jumbo.eu

CLOSE 2018 is all about Pop-in as Close mark the brand’s 10th anniversary. In celebration of this milestone event, Close have produced a stand out print collection which celebrates a new and exciting direction for Pop-in during its special year. This hidden print collection is an exciting new development for Close that truly brings Pop-in to life. A natural progression of the Popin brand, it retains the essence of what makes a print truly Pop-in whilst keeping it fun and engaging. The hidden style of the prints adds a playful dimension to the designs Tel: 01992 554045 www.closeparent.com

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MUMS and babies love Taggies.

Distributed in the UK and Europe from our Chichester, UK distribution centre.

Contact Claire at Tel: +44 (0)1243 780501 or claire.bradley@whitepebbleint.com

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COLU MN I ST

A PARENT ROLEPLAY TOYS, FOR PERSPECTIVE GIRLS AND BOYS! In her latest column for Progressive Preschool, columnist Lisa – a blogger, graphic designer and parent to three-yearold Taylor and newly-born Harriet – looks at how role-play toys prepare children for real life.

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-two Lisa Beever. www.leeleeloves.co.uk

N

“

ooo, you don’t want that dolly… How about a car instead?”

Hang on. Why wouldn’t he want the dolly and why does another mother feel it’s appropriate to tell my son otherwise? Because he’s a boy?

Surely not.

Of course, not everyone has this outlook when it comes to gender and most parents would let Taylor have the doll, thank goodness. It’s 2018, a time where it’s normal for us to see stay-at-home dads and same-sex couples – and gender equality is actually a thing!

We’re no longer pigeon-holed into roles based solely on our gender. Women are running major corporations, men are washing the dishes and changing nappies and I wouldn’t want my children to see the world any other way. So why do people still have this problem with toys? Why are so many role-play toys seen as being gender specific?

Not everyone will happily let a little boy try on mummy’s highheels or encourage a little girl to pick up the pretend power tools, but it’s our duty to raise our

children to be capable, caring, open-minded human beings.

Taking on non-gender-specific roles during play is only going to encourage them to be accepting of diversity.

We have photographs of my older brother as child, wearing a a pink frilly bridesmaid dress or playing with a toy iron and wearing a cardboard lego box as a skirt. He was the middle child with two sisters, so we had all the role-play toys and playing ‘house’ was our favourite.

Now I’m a mother myself and playing house isn’t quite how I imagined it would be! But some things don’t change and Taylor loves nothing more than pushing a garish pink floral pushchair around the church hall at our local toddler

dinosaurs, diggers or trains, let her!

When Harriet grows up I’m certain her brother will have her playing Rescue Bots and cars. She’ll be kicking a ball around the garden and getting covered in mud.

Encouraging Taylor to explore and have the freedom to make his own decisions we decided to give him his own baby while I was pregnant as I wanted him to feel he can play with dolls whenever and wherever he likes. It was a great way for us to explain how we were going to take care of his sister when she arrived and, more importantly, how he could join in! Bringing nappies and wipes, giving gentle cuddles and choosing outfits.

Taylor also has a play kitchen and serves tea and cake on a daily basis, while his female friends are welcome Lef: Tea, anyone? The kitchen is a hotbed of activity. Below: Taylor learning some essential skills while caring for his doll.

group. Sometimes he places a baby in there, other times he pushes around cars or trains. And it isn’t uncommon for another mum to try and take it from him for their little girl.

I can’t help asking myself, would they do the same if he was a girl? Or would they encourage their child to wait their turn instead? Does being female give them the right to have that particular toy? I think not. And if a little girl wants to play with

to play with his diggers and trains when they visit. We have an amazing interactive work bench and – despite it being aimed at boys – I don’t doubt that Harriet will want to play with it when she’s big enough. After all, who doesn’t want to play with tools?

I’m all for letting toys be toys and encouraging a broad range of roleplay. And if my son wants to play with a doll then he is free to do exactly that.”

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Instant classics www.hippychick.com 01278 434440

Juratoys_Layout 1 06/03/2018 15:04 Page 1

Play different……

with Janod

Make children HAPPY through the simple pleasure of play 32 High Park Road, Kew Gardens, Richmond TW9 4BH United Kingdom Tel +44 (0)20 8878 2133

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janod.com Kaloo.com Alexbrands.com

12/03/2018 13:44

S ECTOR FOCU S : ROLE-P LAY TOYS

Starring Roles

It’s a staple of the toy category, with the products being a popular fixture on retail shelves because of their strong year-round performance. The role-play category is a mix of the evergreen favourites, through to dress-up and new innovations involving smart technology. PPS chats to some of the players in the category to find out more.

T

he role-play category is solid business for retailers, offering year-round sales whatever the weather and giving them the chance to get their teeth into some in-store theatre.

For toy companies, the category gives them the opportunity to create products which stimulate a child’s imagination and aid their development at the same time.

“Our role-play business over the last 12 months has been very good,” says Joe Rushworth, sales manager at Marbel.

“We have an excellent mix of products in this sector, which is especially strong in the last quarter.”

Some of the company’s top sellers include the Four Stage Rocket Ship, Doctor On Call, Chef’s Apron Set, Chef’s Choice, Homemade Pizza and the Checkout Register. And there are a host of new launches set for 2018, as Joe reveals: “New role-play products for 2018 are the Viking Castle, which comes with a Viking Warrior, powerful wizards and dungeons with this awesome

multi-level castle, Pop- up Toaster Set, Mix & Bake Blender Set, My Coffee Machine and My First Waffle Maker.”

For Jura Toys, role-play is a major part of its business. “Our slogan is ‘play different’,” says the company’s Michelle Probert, “and our wooden toys encourage children to play and learn in a fun way.

Parents can feel confident that our toys have great play value, are made from beautiful wood and Left: Jura Toys’ Green Market is a strong seller for the company.

Below: Little Tikes has expanded into smart role-play with products such as the Construct ‘n Learn Workbench.

Above: Learning Resources has added a Pet Vet Hospital to its Pretend & Play range.

have outstanding attention to detail.”

Green Market – which launched last year – is a strong seller for the company, while this year sees the arrival of a new range of doll accessories called Mademoiselle.

The wooden role-play line includes a high chair, stroller, changing table and rocking cradle. In addition, Jura Toys has a range of work benches and tools called Brico, while it also has a comprehensive cooker collection.

Michelle continues: “We feel that role-play is an imperative part of a child’s education in the early years. Imagination is a key part of learning. Some children find it easy to pretend while playing and others need encouragement. It is important to us that preschool children have the opportunity to play and develop their skills while having lots of fun, both independently and with others.”

Little Tikes believes that its expansion into what it calls ‘smart role-

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S ECTOR FOCU S : ROLE-P LAY TOYS

Above: The Viking Castle is one of the new launches from Marbel this year.

Right: Le Toy Van says that Honeybake is one of its strongest collections. Below right: The pirate theme is one of the most popular dress-up lines for Amscan.

 play’ has brought both innovation and

media investment into the category, with products such as the Construct ‘n Learn Workbench (which uses an app and wireless technology to bring to life each vehicle created alongside fun tool trivia) enabling it to gain additional space in the area.

In addition, the Cook ‘n Learn Smart Kitchen uses responsive Bluetooth technology to provide realistic sound effects such as the sizzling of a pan.

However, as head of marketing Michelle Lilley explains, classic lines are also strong sellers: “Classic products such as the Gas ‘n Go Mower and Wooden Cookin’ Creations remain core lines for us. Many of

our established products are now immediately recognisable, while creating innovative new lines has helped us gain more space in the category.

“We truly believe role-play is instrumental for preschool development. It helps to support a child’s tactile coordination

All Dressed Up Amscan added a new collection of role-play accessory sets for ages four to six at the beginning of last year, which have proved popular according to the company’s Charlotte Cox. “The range includes popular career role-play themes such as doctors, police, astronauts and chefs, as well as adventurous themes from a western option to a knight,” says Charlotte. “All of the role-play kits are unisex. Our top selling role-play kits include the police, explorer and pirate themes.”

Further additions to the offering are also being planned. New licensed lines will arrive this year

including The Very Hungry Caterpillar and Elmer the Patchwork Elephant.

Meanwhile, new additions to the Travis Dress up by Design collection include some themed tutu sets including unicorn, bunny, fawn and queen of hearts.

Each tutu comes with a matching headband to complete the look.

Also new is a collection of hobby horse sets for children aged three years plus.

skills, as well as encouraging them to enjoy interactive and imaginative play and develop social skills.”

Classic, meanwhile, is a word that aptly describes Le Toy Van’s roleplay offer. Marketing and product development manager, Marie Bureau, says that Honeybake is currently one of the company’s strongest collections.

Some of its best sellers include the Mixer Set, Ice Lollies, Café Machine and Doctor’s Bag, while the new Popcorn Machine launched at Toy Fair. Also getting a good reaction at the recent shows, a Card Machine is also launching, as well as a cooker and accessories set and a pram with removable canopy feature in two colours.

Marie says: “Wooden toys are important to consider in the mix of toys and games for developing preschoolers. They are great for developing fine motor skills, imagination and they last longer than other kind of toys so they can be passed on from generation to generations. For Le Toy Van products, displaying the items in-store is key to showcase the quality, colours and size. It has been proven to increase the sales of our larger items.”

Simon Tomlinson, head of marketing at Learning Resources, believes that there is a strong future for traditional play and role-play.

“Our Pretend & Play range, which aids early childhood development and communication skills through imaginative play and includes products such as the School Set, Post Office Set and Calculator Cash Register, sells fantastically well,” he says.

“Another great performer for us is our New Sprouts range, which is suitable for children as young as 18 months old and uses bright and colourful products which have instant child appeal and provide hours of hands-on, imaginative, unplugged play.”

The Pretend & Play range has grown with the addition of a Pet Vet Hospital, while Learning Resources is also introducing Playbrix Royal Adventure and Playbrix Pirate Adventure sets in 2018, as well as additions to its Playfoam and Jumbo animals ranges.

Simon sums it all up by saying: “Traditional play is social and involves playing with other children or adults from an early age and is critical to our development as people.”

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Toys for every kind of role play fun!

Cord-free Vacuum With cyclone action and working suction!

NEW

packaging for 2018!

Inventors of Fun & Play!

Casdon Ltd., Cornford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com

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WHAT’S NEW ROLE-PLAY HIPPYCHICK The Classic World tool bench is perfect for all budding builders. The tools and fixtures come included for little hands to build a number of carpentry concoctions. Keep an eye out as Hippychick is expanding its Classic World offering with the addition of a tool belt and builders case.

Tel: 01278 434440 www.hippychick.com

CASDON Toy vacuum cleaners don’t get any more lifelike than the Casdon Dyson Ball. This replica toy is based around the latest ‘ball’ model in the Dyson catalogue and has working suction and a twist and turn action to truly replicate the iconic vacuum cleaner.

The simulated cyclone action has spinning, colourful balls along with realistic sounds that will mesmerise children, and will be an instantly recognisable favourite at home.

Tel: 01253 608428 www.casdon.co.uk

LE TOY VAN

JUMINI

This unique and compact vintage wooden popcorn machine features a ‘pop handle’ . Children can hold it down, release and watch them pop! Complete with five felt play popcorns to collect from the drawer and a colourful popcorn pot to serve them. Packaging features show tickets and sweet/ salty popcorn tickets to cut out for extended play value.

Tel: 0208 9792036 www.letoyvan.com

Role-play toys are firm favourites with preschoolers, and who doesn’t love to bake? Jumini has a beautiful new range of baking toys, including this gorgeous biscuit tray with accessories. It would make a wonderful gift for any child wanting to help in the kitchen.

Other items include a food mixer and celebration cake, ideal for a royal wedding!

Tel: 01908 969969 www.jumini.net

LITTLE TIKES For children who care for the outdoors, the Go Green Playhouse is an interactive and exciting way to learn about the environment. This playhouse has a host of unique educational features including solar panels to power LED lights inside, a working pump sink fed by the rain barrel and even a recycling centre with removable bins.

Tel: 0800 521558 www.littletikes.co.uk

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Best Selling Pre-school Magazines

18 arch 14, 20 Launches M ed pages 40 fun-pack med gift e and craft th ool brands Top pre-sch n 60k print ru ll major On sale in a newsagents ts and supermarke

Loved by children, trusted by parents.

Tel: 01743 364433 www.redan.co.uk

Reach O ver

1.5

MILLIO

CHILDR

N

EN

*ABC July - December 2017 (average net circulation)

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WHAT’S NEW EAST COAST NURSERY The Urban collection from East Coast Nursery has a clean, contemporary look, with a mix of grey, white and wood finishes. The cot bed converts to a great looking toddler bed, and the dresser changing top can be removed creating nursery furniture that will last well into childhood.

Tel: 01692 408802 www.eastcoastnursery.co.uk

LITTLE TIKES

CHICCO Chicco’s much-loved Polly Magic highchair has been given a brand new look in the form of Polly Magic Relax. Up until six months it can be used as a comfortable newborn chair and the removable, colourful toy bar is perfectly positioned to entertain little ones as they play and relax. It offers eight different height levels and three reclining positions so that the perfect feeding position can be achieved when weaning begins. As baby grows, the tray can then be fully removed from the highchair so it becomes a table chair, allowing toddlers to sit up at the table with the family.

Tel: 0208 9536627 www.chicco.co.uk

The new Pack ‘n Go Trike from Little Tikes is perfect for parents on-the-go. An easy fold mechanism and light-weight design means it can be carried, folded and stored with ease. With three stages that adapt as little ones grow, it is suitable for parents to push along or simply watch as children learn to steer, pedal and ride on their own. Whether parents are hitting a summer festival, heading to the local park or just fancy a Sunday stroll, it is the ideal accompaniment for outdoor activities.

Tel: 0800 521558 www.littletikes.co.uk

THE GRO COMPANY Hypoallergenic breathable toys from The Gro Company are the perfect first companion for baby.

Made from highly permeable soft knitted mesh, the Grofriends breathable toy range has air-flow technology that allows ventilation through the fabric, allowing air to pass through. Allergy tested the range is proven suitable for little ones at risk of allergies. Fantastic for gift ideas, there are four Grofriends in the breathable toys family - Raff The Giraffe, Ernie The Elephant, Boppy The Bunny and Henry The Hippo.

Tel: 01392 347111 www.gro.co.uk

TINY LOVE Tiny Love, part of Dorel Juvenile introduces its brand new Into the Forest collection. The collection features new friends of the Tiny Pioneers, who are inspired by important pioneers and explorers throughout history, such as Albert Einstein, Nikola Tesla, and Florence Nightingale. Every product in the collection highlights one or more developmental wonders - including cognition, motor skills, imagination and language - stimulating baby to grow in a fun and exciting way.

Tel: 01284 413141 www.dorel.co.uk

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AD_iLevel_PPM Sept.pdf

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29/08/2017

13:53

For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

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FOCU S ON : CA R S EAT S

Are You Sitting

COMFORTABLY?

The car seat sector has grown significantly in recent years, with consumers taking decisions about their child’s safety more seriously than ever before. Legislative changes aside, parents are looking for safe, affordable car seats which will keep their charges safe and comfortable. PPS takes a look at the highlights within the car seat market for 2018.

O

f all the ‘newborn musthaves’ which parents are told they can’t live without, car seats are one of the few that are genuinely essential. Some hospitals and birthing centres won’t even let you leave with your precious new cargo until they have seen that you have a car seat to take them safely home in – so how else has the car seat market changed in recent years?

“Consumer power is greater than ever before, which means it is imperative for brands to meet the safety standards consumers have come to expect while also matching that with the design of the seats,” says Michael Wilkins, the UK marketing manager for Kiddy. “This includes both the look and feel of the car seats, as well as any design features that make the Right: Dorel’s Maxi-Cosi Rock will be replacing the Maxi-Cosi Pebble as a more affordable i-Size solution. Far right: The Cozy ‘n’ Safe signature range has a number of new lines for 2018.

seat easier to use or give additional functionality – such as the Kiddy lie-flat feature in the Evoluna i-Size.”

“New parents,” Michael continues, “generally fall into the millenial demographic and so they expect design and technology to be married up. These elements are are becoming imperative to car seat manufacturers.”

Extended rear-facing is now a popular choice and Kiddy will also be entering this market towards the end of this year. One of Kiddy’s most anticipated new products for 2018 will be the Evoluna i-Size 2 infant carrier, the new and improved version of the award-winning Evoluna i-Size; highlighting the company’s constant desire to evolve.

Since the new regulations came into force, parent awareness of

Inset: Kiddy’s award-winning Evoluna i-Size infant carrier has unrivalled test scores.

car seat safety has increased, which has seen useage increase across the board.

“We’ve seen a big surge in demand for our high-back booster seats since last year’s legislation change,” says Jessica Miln, marketing manager for Cozy ‘n’ Safe. “Even with the reassurance that parents and retailers didn’t need to ditch existing booster seats, it created greater awareness about better car seat protection for older children.”

Jessica also states that; “The reduction of death and serious injury of children in road traffic accidents is undoubtedly down to new car seat technology and design.”

Cozy N Safe’s Signature range brings bright new legends into the children’s car seat market for 2018 with the new Arthur – a Group 0+/1/2/3 seat – launching at Harrogate this month. Other new lines include Tristan (a new iSize plus) as well as Lancelot and Galahad.

Paul Sirett, country manager at BeSafe, agrees that new design and technology is important to the car seat market, saying; “Design and technology is the life-blood of longterm success in this sector. The new UN R129 Regulation (the iSize legislation) is fortunately driving a lot of innovation which is ultimately good for retailers and, most importantly, for children!”

Paul also believes that the market has really polarised in the last 18 months. “There’s a clear divide between consumers  PROGRES SIVE PRESCHOOL

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Ready for the daily obstacle course The new Maxi-Cosi Laika

Stylish, compact and urban pushchair From birth with the Laika soft carrycot Easy one-hand fold and lightweight (6.8kg) Cosy ultra-padded seat Lifetime warranty

88_PPS_March April 2018.indd 1

Find out more: www.maxi-cosi.co.uk

12/03/2018 11:29

FOCU S ON : CA R S EATS

 looking for the very latest advanced

iSize regulation seats and those looking for the lowest price,” he offers.

“This development has created a huge opportunity for retailers, as well as a huge threat. Chasing units alone can result in less cash in the till at the end of the week – specialist retailers have a great opportunity to upsell the extra features of the more advanced seats.”

Aimed at the slightly older market, BeSafe will be launching the first iSize-approved highback booster later this year – the BeSafe iZi Flex Fix, which will transform the safety of the children who use it.

Focusing on another aspect of the market is Nikki Vadera, head of marketing at Dorel, who points out that parents are increasingly choosing car seats with their pushchairs to create an all-inone travel system.

“Consumers are seeking perfect-match car seats and so we have seen a rise in collaborations centred around car seats and accessories,” she explains. “Meanwhile, the legislation is constantly evolving, so it is our responsibility as manufacturers to ensure we are providing clarity while offering the safest solutions at different price points to meet consumer’s needs.”

While acknowledging that design is a consideration, Nikki asserts that technology is more important in the car seat sector, as ‘technology is intrinsically linked to safety’.

“However, in saying that, we know that consumers say comfort is a very important factor and therefore if the design alludes to this, it will support the buying decision.”

Maxi-Cosi will be entering the multi-group market for the first

Left: Britax Romer’s Dualfix iSize is new for 2018 and is one of three iSize-approved seats offered by the company.m Above: The the BeSafe iZi FLEX FIX is the first iSizeapproved highback booster.

time in 2018 and is launching two group 1/2/3 seats this year as well as a lie-flat solution of the highest safety.

Also making big changes in the car seat market is Britax Römer, a company which prides itself on ‘ being at the forefront of the industry, by challenging itself to constantly innovate and maintain the highest standards of safety’.

“In the past, child seats were sometimes described as safe and functional, but this came at the cost of ergonomics, comfort and style,” explains European product expert Mark Bennett. “At Britax Römer, it is our aim to not only meet, but exceed regulatory requirements.”

“Today; safety, ergonomics, comfort and style go hand-in-hand and are front of mind when we design a modern child seat,” he continues.

“Our success is regularly celebrated

and verified independently, as a result of vigorous testing with organisations such as Which? or by our consumer award wins such as the prestigious Red Dot and IF Design Awards.”

Britax Römer is is currently working on innovations that will improve the comfort of its seats as well as safety.

Recent developments include SICT technology (which provides additional support in the event of a side collision), the SecureGuard feature (which ensures a vehicle seat belt is properly positioned) and the XP-Pad (which diverts up to 30% of the energy forces away from a child’s neck).

The car seat market is hugely competitive, which means manufacturers are continuously striving to develop new designs and technology to ensure they stand out from competitors. The amount of choice can be confusing for consumers, so retailers who specialise in car seats and how to fit them are in a great position to take them along for the ride.

Below: The Doona Infant Car Seat is the only infant car seat to feature an integral mobility solution, allowing parents to convert their car seat into a stroller at the click of a button.

Innovation Insight Manufacturers are constantly working to improve car seats, with some improvements driven by regulation and some by innovation and commercial competition.

“New design and technology are critical competitive drivers,” says Marc Kelly, marketing director at Cuddle Co. “Car seats are getting better and safer and they keep on adding new features and new materials such as carbon

fibres and energy-absorbing polymers.”

Simple Parenting’s Doona infant car seat is an example of this groundbreaking innovation. Despite being introduced in 2015, it is still considered by many to be the most innovative product in this sector in the last decade. “Our mission is creating products that simplify the lives of families while putting safety, quality and design as top priorities,” adds Marc.

“We are now working on several new features which will take Doona to the next level, enhancing baby’s safety and comfort while continuing to simplify the day-to-day lives of parents.”

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OPTIMISED SAFETY FOR YOUR CHILD

NEW

360° convenience for you

SIRONA S i-SIZE

360

From birth - 105 cm (up to 18 kg, approx. 4 years), UN R129/02

COLOURS

REAR-FACING UP TO A HEIGHT OF 105 CM (APPROX. 4 YEARS)

For further information contact your Cybex Account Manager.

Alternatively call our Customer service Team on 02074 264 938.

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EASY ENTRY & EXIT POSITION DRIVING DIRECTION CONTROL

ALTERNATIVELY FORWARD-FACING FROM MIN 16 MONTHS AND 76 CM

CYBEX-ONLINE.COM

12/03/2018 12:34 12/03/2018 13:41

WHAT’S NEW CAR SEATS KIDDY Kiddy celebrates its 50th anniversary with a limited Heritage edition.

Inspired by the fashion, design and the spirit of the 1960s these unique products combine perfectly state-of-the art technology with the time when the company was born. The range offers subtle contemporary grey tones in a super soft touch Tweed look, combined with bold graphical patterns, contrasted by bright orange belts and seams. These products are a classy commitment to the Kiddy’s past, present and future. Each product has strictly limited pieces and carries its own individual serial number on a specially designed plaque.

Tel: 01977 684828 www.kiddyuk.com

CYBEX

JOIE

The Pallas S-Fix is one of four car seats recently launched by Cybex. Suitable from nine months to twelve years old, the Pallas S-Fix includes a number of enhanced features including an optimised impact shield which can be adjusted with one hand and a reclining headrest that prevents the child’s head from tipping forward while sleeping. It also features a new Linear SideImpact Protection System (L.S.P.) which reduces the forces of an impact from a side-impact collision by approximately 25%, when compared to the same car seat without extended L.S.P. Tel: 0207 4264938 www.cybex-online.com

Joie Bold is three seats in one and is designed to grow from nine months to 12 years old. The Bold stands out from the crowd providing 5-point harness security up to seven years old (25kg), converting to a belted booster from 15-35kg and Joie ISOSAFE connectors, top tether and vehicle belt combine for a safer, stronger installation.

It has powerful side impact protection with Guard Surround Safety panels that shield little ones from head to hip and for ease of use the Grow Together multi-height headrest and harness system enables quick, simple adjustment with one-hand to 11 positions as the child grows.

Tel: 01889 808900 www.uk.joiebaby.com

COZY N SAFE The Arthur car seat from Cozy N Safe is suitable for rear-facing in Groups 0+ and 1 (up to 18kgs) and with its deep recline it’s great for newborns. Forward-facing, Arthur has four comfortable reclines and will take the child in high-backed comfort right up to 135cm in height. Arthur is installed using the car seat belt in rear facing and isofix and top tether in forward facing.

Tel: 01902 494905 Web: www.cozynsafe.com

BESAFE BeSafe has launched the first highback booster seat on the market to meet strict new safety standards. The new iZi Flex Fit offers dynamic flexperformance and Side Impact Protection ‘bumpers’, but also features BeSafe’s well proven innovation SIP+. BeSafe iZi Flex FIX i-Size allows families to fit up to three people in a row by simply detaching the ‘bumpers’ that face the inside of the car. The lap-belt guider and shoulder-belt guiders also ensure optimal positioning of the vehicle belt. Safety and comfort are further improved by the innovative PAD+ that acts as a cushioning bumper between the child’s chin and chest while also softening the edge of the vehicle belt.

Tel: 01606 814638 www.carseat.co.uk

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SMOOTH RIDE

wherever you GO

NEW

BALIOS S 3-IN-1 TRAVEL SYSTEM

From birth up to 17 kg (approx. 4 years)

COLOURS

For further information contact your Cybex Account Manager.

Alternatively call our Customer Service team on 02074 264 938.

CYBEX-ONLINE.COM

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WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Becky Elliot, owner, Bababoom Boutique, Essex

A pregnancy and baby shop designed and run by midwives and mums in Loughton, Essex.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Newborn clothing

Kissy Kissy

This range is by far the bestseller in our newborn range. Customers love buying this range as no matter how many times you wash the garment the colour and quality are never compromised.

Toddler boys

Mayoral

Without doubt our most popular for the boys has to be Mayoral. This range has both good quality and is at a great price point.

Toddler girls

Angel’s Face

Girls are loving the Angel’s Face range with its soft colours and stylish designs, plus of course their amazingly full Tutu skirts.

Gift

Gertie The Good Goose

With Easter around the corner Gertie The Good Goose is very popular at the moment. This makes a popular alternative ‘Easter egg’ choice.

Gertie The Good Goose

Angel’s Face

Amanda Alexander, owner, Giddy Goat Toys, Manchester

A traditional children’s toy shop in Didsbury, offering a wide range of toys and gifts.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Construction

Lego Duplo

The number train set is particularly popular and I always ensure that I have plenty in stock. Its great for gifts as well as I keep it at a low price point.

Soft toys

Rainbow Designs

The Peter Rabbit soft toys have done really well for the past three months and I think this is set to continue with the new film coming out soon!

Traditional

Galt

The pop-up toy is probably our most popular toy for preschool age. It’s at a great price point, so ideal for gifts and grandparents often come in and say they bought it for their children when they were young!

Wooden Toys

Bigjigs

The wooden train set from Bigjigs is a favourite among our customers. All wooden toys are doing really well at the moment I think because they are evergreen and will always stand the test of time!

Lego Duplo

Galt

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Powells Advert 03-18_Layout 1 12/03/2018 15:30 Page 1

UK Distributor to some of the world’s most unique children’s brands.

New from Potwells Trading is Fabelab - a Scandi organic children's interior brand designed in Copenhagen offering eco–friendly, beautiful and functional products.

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Tel: 01530 569470

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WH AT’S H OT

Emma Hoban, owner Babu Cyntaf (Baby First), Caernafon A family-run nursery retailer based in North Wales.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Pushchair

Egg by Babystyle

The egg has been really popular since its launch and the new Shadow Black model which was recently launched has been especially popular. Customers like that it’s a little bit different with the contrasting handlebar colour.

Car seat

Max-Cosi

The Pebble Plus is still our most popular car seat. We are finding most of our customers are now aware of the new regulations and are happy to have their child rear-facing for longer.

Cribs

Chicco

We have recently introduced the new Baby Hub 4-in-1 in store and our customers love it! It’s a great price point and has so many uses – its really great.

Strollers

Joie

As we are in North Wales many of our customers are Liverpool supporters so the new Joie licensed range has gone down really well! The strollers have flown out the shop and we have preorders for the car seats which are due in in the next few weeks.

egg

Joie

Steve Clint, owner Baby Wonderland, Castleford A large independent retailer specialising in leading nursery brands.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Travel systems

Venicci

This has been our most popular pushchair for a couple of years now and we thought its popularity would die down, but it hasn’t yet! Customers like the fact they can buy everything in one bundle.

Car seats

Joie

The Joie Bold is a great group 1-2-3 isofix car seat and is very competitively priced which always goes down well with our customers.

Furniture

Babystyle

The Bordeaux range from Babystyle is as popular as ever. Customers like it because it has a classic feel to it, so it can be used for a number of years in the child’s room.

Strollers

Maxi-Cosi

We have recently introduced a couple of new products into the store from MaxiCosi (the Zelia and the Laika)which have both been very popular. Customers have liked the fact they have introduced new models to their range.

Venicci

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