Progressive Preschool May June 2024

Sweet moments of companionship

(NOT SO) SECRET GARDEN

It was back in January at Toy Fair when the possibility of garden centres becoming the new department stores was first raised in conversation. No longer just ‘somewhere to buy plants’, it was suggested they had become destination outlets – partly due to their out of town nature, but also because garden centres are somewhere which consumers are actively choosing to visit and, crucially, once there, consumers are kept there by the sheer amount of product for them to peruse.

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new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

strategy for garden centres and is continuing to invest going forward.

A number of British Garden Centres branches, meanwhile, are Toymaster members, showing that the investment is reciprocated. You can read more on pages 18-19.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

Expanded product offerings covering home, pet and gifts, plus restaurants and, in some cases, soft play has resulted in attracting a younger and more diverse customer base, repeat visits and higher spending.

Garden centres have been a key part of PPS’ audience for many years, so it is rewarding to see how they have become integral to many preschool suppliers retail strategies. Rainbow Designs is just one company which has worked hard on developing a product

Elsewhere at retail, the Toys R Us name looks set to become more of a permanent fixture, with WHSmith confirming it will be opening 30 more shop-in-shops after a successful trial last year. In the nursery space, Mamas & Papas has been making headlines with its partnership with British heritage brand, Laura Ashley, winning an award at the Brand & Lifestyle Licensing Awards in April.

Bargain Max, meanwhile, recently hosted a successful preschool event at HOME in Manchester, attended by 34 families with children of preschool age from across the Northwest region. Working with partners including Paramount, Moonbug and Hasbro, the event was the start of a raft of marketing activity that the retailer has planned going forward.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

We’re not denying that times are still hard at retail, but on the

ISSN 2515-8570

ADVERTISING AND COMMERCIAL: Jo Pilcher jop@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

flipside it is encouraging to see these bursts of positive activity. We’re hoping for more upbeat chat when we visit the Toymaster May Show in Harrogate and Licensing Expo in Las Vegas, two markedly different locations but both important events in the calendar, giving a chance to take a breath and catch up with peers and share stories and knowledge as we head into the second half of the year.

The Progressive Preschool Team

Samantha Loveday, Rob Willis, Katie Roberts-Mason and Jo Cassidy.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers. P is published by preschool sector experts, for preschool trade experts.

Above: Sales are beginning to bloom for preschool suppliers at garden centres.

Below: Laura Ashley SS23 Collection from Mamas & Papas.

RKW secures distribution deal with Artsana

Artsana and RKW - a leading European distributor and manufacturer of domestic appliances, housewares and nursery products - have secured an exclusive distribution agreement for the UK and ROI for the Chicco and Boppy baby care brands.

RKW designs, manufactures and distributes consumer products

for leading brands including Black and Decker, Lavazza, Smeg, Swan, Russell Hobbs and Breville.

The new deal will see Artsana continue to build on its rich heritage of baby care products, backed by the support of RKW’s multichannel state-of-the-art distribution capabilities, while further strengthening RKW’s position as a key player in the nursery market.

Rob Sutton, md at RKW, said: “We feel honoured to be granted the exclusive distribution of such recognised brands with real heritage in the nursery markets.

“As part of our ambitious growth plans, we see the Chicco and Boppy brands playing a key part in delivering a best-in-class product portfolio within the nursery sector. RKW has a talented team

JoJo Maman Bébé launches the JoJo Family Festival

JoJo Maman Bébé is running a dedicated JoJo Family Festival from 29 May to 9 June including festivities, community sessions with local experts and more, hosted in select JoJo stores.

The sessions will offer a diverse range of knowledge from sleep talks to baby yoga, as well as

interactive gatherings. Collaborators for the community sessions will include experts such as Little Tweaks, The Calm Club, Settled Petals, Claire McNicol Storytelling, YogaLouise and Little Folk Nursery Rhymes among others. During JoJo’s Family Festival, shoppers will also have the chance to win prizes in all stores, ranging from surprise gifts to entry into various competitions with JoJo and partner brands.

“We are so excited to welcome families into our stores to learn about and celebrate their local communities,” said Gwynn Milligan, ceo at JoJo Maman Bébé. “There will be lots of fun activities and competitions to take part in. We are running all sorts of events with local partners, such as storytelling, mindfulness, baby sign and nursery rhyme singing, among many others. We've always enjoyed strong ties with our communities and friends near our stores, and the JoJo Family Festival will be a great celebration of this.”

Left: Festivities, community sessions with local experts and more will be hosted in select JoJo stores.

with a proven track record of brand building across multiple sectors.”

Bernardo Margherini, vp rest of the world, Artsana, said: “We are delighted that our Chicco and Boppy brands will be exclusively distributed in the UK and ROI by a major European group such as RKW and we expect this agreement to bring positive effects for both Artsana and RKW.”

BTL Diffusion partners with Argos

Following its expansion into the UK, BTL Diffusion has confirmed its first retail partnership of the Cloud B, BabyToLove and Little Big Friends brands in Argos.

The brands include a range of baby, toy and sleep aid products, including the Cloud b hero storyteller CloudBox.

More collections are set to follow in the coming months.

The arrival marks the start of a major brand development strategy for all of the BTL Diffusion portfolio, with many launches and exclusive ranges planned for the year ahead, along with exclusive distribution rights for brand favourites on the continent.

UK md, Graeme Hargreaves said: “A lot of work has gone into setting up the business in the UK behind the scenes, so it’s great to have such a prestigious retailer to partner with so early in our journey. Argos has long been the go-to store for toys and baby accessories, and in the digital age, as a retailer who evolves with the times, this is set to continue.

“2024 is a huge year for us as a company and there will be more brands joining our portfolio in the months to come. With a strategic marketing plan in the pipeline, press and influencer support, and Toymaster this month, we’re confident in the investment to drive these brands and maximise retailer sales.”

BIBS unveils Studio Collection

Pacifier specialist, BIBS has launched its new Studio Collection, with the new prints aiming to blend current fashion trends with timeless appeal.

The six Studio Collection prints – crafted by French print designer, Glitter Power Club - are made up of stripes and florals, designs which, according to head designer Naïma Jakimowicz, “have power to transform over time and keep up with current trends”.

“Whether it's small, vibrant flowers from the 90’s or big romantic roses from earlier centuries, florals are something that we always love to draw and experiment with.

“Stripes are just so timeless and will always be truly iconic. They’re gender-neutral, clean, and easy to match with everything – that's part of their charm,” commented Naïma.

“The small size of a pacifier makes experimenting with prints really easy, adding a fun element without overwhelming a baby’s overall look. It's a chance to play with something bold and unique, that can add a fashionable touch or even complete an entire look.”

Below: The six new prints are made up of stripes and florals.

For the latest news visit PreschoolNews.net

Above: More brands are due to join BTL Diffusion’s portfolio in the coming months.

Left: The Chicco and Boppy brands will be distributed in the UK and ROI by RKW.

TOP STORY

WHSmith confirms Toys R Us shop-in-shop growth

WHP Global – the parent company

of Toys R Us – has inked a long-term deal with WHSmith as the exclusive shop-in-shop partner for TRU in the UK.

Under the terms of the deal, WHSmith will have the exclusive licence for Toys R Us shop-in-shops in its high street stores, and will open 30 new shops this summer.

High Street. "We look forward to bringing the magic of Toys R Us to even more WHSmith customers across the UK."

The news follows the successful launch of a number of shop-inshops in selected WHSmith stores in 2023. The deal is part of WHP Global’s mission to expand the presence of Toys R Us across the UK retail landscape.

"Our customers have been delighted by the launch of Toys R Us in WHSmith stores, so we are excited to have signed a new exclusive agreement which extends our partnership with the brand," said Sean Toal, md at WHSmith

Sambro honoured with King’s Award for Enterprise

Sambro International has been recognised for its excellence in international trade, being honoured with a prestigious King’s Award for Enterprise.

A total of 257 Awards are made, with five companies being recognised with two Awards.

“To be honoured with a King’s Award for Enterprise is a milestone achievement for Sambro and the highest honour that we could receive for a UK business,” commented ceo Paul Blackaby. “We now join over 7,000 other UK enterprises who have received this recognition and is a testament to everything that our team has worked so hard on recently. Sambro has a people-led approach to business, and I am beyond proud of everything our teams have

Stanley Silverstein, chief commercial officer at WHP Global, continued: "We've got off to a great start with the introduction of Toys R Us shops within WHSmith locations. We are thrilled to strengthen our relationship with WHSmith and expand the reach of Toys R Us to more locations across the UK. This aligns perfectly with our overarching strategy to grow the Toys R Us brand in the UK through diverse channels including flagship stores, ecommerce and travel retail, ensuring accessibility and convenience for the next generation of Toys R Us kids." For the latest news visit PreschoolNews.net

accomplished in the UK, Amsterdam and Hong Kong too.

“The award recognises a period of growth for Sambro spanning the last three years and the expansion of our European business. We continue to focus on innovation, service provision and differentiation through strong design.”

Paul continued: “Our award comes at a time when trade is challenging and is a resounding endorsement of how our business has evolved and will continue to change as we meet market demand. It is recognition of how we have continued to professionalise Sambro and all that we stand for – a UK based business with strong international trade.”

The Award programme, now in its 58th year, is the most prestigious

business award in the country, with successful businesses able to use the King’s Awards Emblem for the next five years.

Above: 30 new Toys R Us shop-in-shops will open in WHSmith stores this summer.

Above: Sambro ceo Paul Blackaby said that the Award is a “milestone achievement”.

21st - 23rd May 2024

Toymaster would like to invite all independent bricks and mortar Toy and Model Retailers, both in the UK and Ireland, to attend the 2024 May Show.

Over 100 Suppliers will be exhibiting at the Majestic Hotel, Harrogate, on the 21st - 23rd May and we hope you are able to join us in making the most of the opportunities o ered.

For more details and to register online, please use the following link:

TOP STORY

Good Housekeeping UK expands into the world of parenting

Women’s lifestyle magazine brand, Good Housekeeping

UK is expanding its state of the art product testing into the world of parenting.

The Good Housekeeping Institute (GHI) Parenting Awards will launch in October 2024, and will aim to champion the best products available to parents, spanning everything from nappies and wipes to cots and prams.

All products nominated for an award will have been put through the GHI’s rigorous testing processes, evaluated by a mixture of both industry experts and a consumer panel to determine efficacy and value.

The launch of the new testing vertical comes as the GHI celebrates its 100th anniversary in the UK, building on a century of specialised

expertise and consumer trust that now sees more than 3,600 products tested every year at its specialist facility in south-west London.

The GHI is working with parenting expert Sally J. Hall on the project, who has written extensively on pregnancy, birth and the health and development of both pregnant mothers and their babies.

“We’re excited to be expanding into parenting this year, as we celebrate 100 years of testing in the UK,” commented Laura Cohen, head of accreditation at the Good Housekeeping Institute. “We know that choosing the right pram or

Bigjigs Toys teams with Toyi

Bigjigs has secured a new partnership with Toyi – a Turkey-based toy company and ‘advocate’ for creative and inclusive play experiences.

The collaboration sees Bigjigs become the official Toyi distributor across the UK and selected EU countries.

Toyi was founded with a mission to nurture children’s creative potential and ensure access to play

for all. It aims to empower children to transform everyday objects into unique toys, fostering a culture of innovation and imagination.

Toyi’s commitment to designing toys that respect children’s rights and encourage a culture of producing without consuming resonates deeply with Bigjigs Toys’ ethos of sustainability and social responsibility. The two companies will now work together to promote the importance of play in child development.

“We are delighted to represent the Toyi brand in the UK, Ireland and selected territories in the EU,”

cot can be really overwhelming and costly, particularly for new parents. Likewise, with so many products hitting the market, it can be challenging for high performing products and brands to get the cut through they deserve. The aim of our new Parenting Awards is to help consumers make the right choices when purchasing products through the knowledge that they can trust our awards process.”

Laura continued: “Data here at Hearst UK shows that parents with children under the age of 16 are a third more likely to say that product reviews have a major influence on purchasing decisions than the average consumer. We’ve seen this first hand with the GHI Approved endorsements over the years, and are now looking forward to working with the most innovative and exciting brands in the parenting space.”

commented Liz Ireland, founder and md at Bigjigs. “The addition of Toyi product further extends our offer of credible brands to the retail sector which support creative play and upholds our commitment to sustainability. We are thoroughly excited by the opportunities and potential of our joint partnership.”

For the latest news visit PreschoolNews.net

Above: Toyi looks to empower children to transform everyday objects into unique toys.

TOP STORY

Casdon partners with role-play mobile city, Little City

Anational mobile roleplay city for young children has joined forces with roleplay specialist, Casdon to bring even more ways to play during its regular community sessions.

Casdon has gifted a variety of its bestselling role-play toys to Little City to bring the toys to life in real life settings, giving children the tools to be the adult for the day.

Thousands of children in the UK attending the Little City sessions this year will be able to enjoy playing with a wide range of Casdon’s toys including the Dyson vacuum cleaners, Henry and Hetty cleaning lines and Dyson Hair Styling tools among others.

The mobile role-play city for under sixes uses bespoke backdrops and selected highquality toys and equipment to create an environment for local

children to come along and play in assigned zones such as hospitals, vets, hairdressers, supermarkets, fire stations and building sites.

Alongside the gifting of the toys, all visitors to the Little Cities will be given an exclusive discount code to redeem on Casdon’s consumer website.

“We’re so excited to be collaborating with Little City; the partnership feels like such a natural fit with the cities and our toys giving children the opportunity to be ‘just like the grown-ups’ where nothing is off limits whether they want to be a chef, barista or baker – anything is possible,” commented Simone Inskip, marketing manager at Casdon.

Vicki Fletcher, owner of Little City, continued: “Our preschoolers are our biggest observers, and Little City offers an inclusive pretend-play experience for our

Trends UK celebrating trio of wins

community’s younger children and their parents and carers. The team and I are absolutely thrilled to have Casdon on board.”

Below: Casdon says that the collaboration with Little City feels like a “natural fit”.

Trends UK is celebrating after picking up three awards in The UK Marketplace Awards. Organised and owned by Venture Forge, the awards are judged independently by a panel of 22 judges from across the Amazon eco-system. The results were revealed at a special event at The Loading Bay in London’s Shoreditch on 2 May. Lindsay Hardy, marketing director at Trends UK, accepted

For the latest news visit PreschoolNews.net

the awards for Best Toys & Games Business of the Year, Best Kids & Baby Business of the Year and Best Use of Paid Advertising (shared jointly with another brand).

“This is fantastic news,” said Graham Spark, sales director at Trends UK. “It’s due to a lot of hard work by everyone at Trends and our colleagues at Venture Forge – take a bow, you lot. Bravo.”

Left: Lindsay Hardy, marketing director at Trends UK, collected the trio of awards.

For strolling closer than ever

GfK’s Emma Wade gives an update on Baby Care market performance for the first quarter of 2024 and reviews smart technology innovations in Strollers and Car Seats.

COULD SMART TECHNOLOGY BOOST THE TRANSPORT BABY MARKET?

The first quarter of 2024 was positive for Total Baby Care with value up 5% versus Q1 2023, making it the highest value in a first quarter since the pandemic. Value growth is being driven by the average price which is up 7% in the same period. This is more than purely price inflation, it reflects people buying premium products. However, the volume sold in Q1 was down 2% following the continuing decline of demand as the birth rate continued to drop.

STROLLERS AND CAR SEATS

Strollers and Car Seats are the two biggest value categories in Total Baby Care and have a big influence on whether the market is in growth or decline. Both were heavily impacted by the pandemic with sales significantly dropping during the lockdown periods. Due to the high value nature of these products, they account for a considerable slice of the total market for Baby Care by value. In Q1 2019, these categories represented 72% of the total value of the baby care market. In 2021 this dropped to 58% as a result of the lockdowns. In Q1 2024, value was

back at 70% but remains behind preCovid levels. For Q1 2024, the growth of these two categories combined versus 2023 was up 5%, which has boosted the market.

STROLLERS

Strollers have the highest value share in the market, but one of the lowest volume shares. As of Q1 2024, Strollers represented 42% of value and 4% of volume for the total baby care market. Since the pandemic, value has been steadily recovering to 2019 levels, but as of Q1 2024 is still lagging. Volume sales have a slightly different trend - it was recovering but dropped in the latest quarter. With the average stroller now costing around £324, consumers might be looking for more affordable or second-hand options. Major retailers like Mamas & Papas now offer refurbished used strollers to appeal to consumers stretched financially during the current cost-of-living crisis. It will be interesting to see if innovations in the market such as the GlüxKind Ella and Rosa Smart AI Strollers will launch in the UK and whether the added technology is enough of a motivator to encourage consumers to trade up

from other premium strollers. As a comparison, the early costs of the Rosa convert to around £1,900, so would be one of the more expensive strollers on the market.

CAR SEATS

Car Seats have slightly less value share but a higher volume share. In the latest quarter, they make up 28% of value and 9% of volume. Similar to Strollers, this category has been in recovery since the pandemic. The difference is that both volume and value are in growth versus Q1 2023 (volume +2% and value +2%). Secondhand car seats have much less market appeal, due to the importance of knowing the history of a seat to ensure it is safe to use. There have also been innovations in smart technology Car Seats, like the Babyark which is not currently available in the UK. Again it will be interesting to see whether the added technology will engage buyers, especially as this comes with a significant increase in average price. The ASP for a newborn car seat is around £182 however, the Babyark could be around £790 - one of the most expensive models on the market.

OUTLOOK FOR THE REST OF 2024

GfK expects 2024 to continue the trend of declining demand for products, but consumers willing to trade up to premium models where they can. With increased innovations incorporating integrated smart technology - although no models have been released in the UK - it will be fascinating to see if consumers will trade up to the extent required for this added technology, or whether the price range is just too high. If successful in transport, the application of smart technology in Baby Care has the potential to inject significant value into the total market.

Stroller and Car Seat Market Performance

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IN BLOOM

Offering giftware, homeware, greeting cards and more alongside their outdoor ranges, garden centres are a growth market for preschool product. PPS looks at the ways business beyond the high street is blooming.

The Garden Centre Association’s Barometer of Trade Report for 2023 reveals that while sales overall grew by a modest 3%, the gift category saw a YOY uptick of 5.44%, catering rose by over 18% and food hall/farm shop by 10.76%. Clearly, there are rewards to be reaped by offering more than plants and patio furniture.

“We’ve expanded our offering to include home, pet, gifts and retail concessions and restaurants, as well as soft play in some centres,” says Amy Stubbs, development and project

A growing partnership

In a collaboration that began in 2022, garden centre group Blue Diamond has teamed with the National Trust to develop unique collections of seeds, bulbs, roses and plants inspired by the gardens the Trust cares for, with 10% of the retail sales price per product going to the charity to continue its vital conservation work.

“This is a perfect collaboration in terms of audience and message,” says Blue Diamond group relationship manager Jill Kerr. “Blue Diamond has created a visually appealing way to sell products, and linking the products to properties cared for by the National Trust gives them stories that our respective audiences can relate to.”

The Trust and Blue Diamond are currently working with multi-award-winning garden design practice Ann-Marie Powell Gardens to create a show garden for the RHS Chelsea Flower Show 2024, celebrating pioneering social reformer Octavia Hill (1838-1912), one of the National Trust’s founders.

manager at British Garden Centres. “The result is that we’ve seen increased footfall, a younger and more diverse customer base and repeat visits. We find offering more has led to longer store visits and higher spending.”

The festive season is a particularly fruitful time for the nationwide chain.

“While all our centres do well during spring and summer, Christmas helps us capture sales in the winter months,” says Amy. “Each of our centres creates a festive experience which makes them a great place to spend time. Items like baubles or Christmas décor are more likely to be picked by people who are there for a coffee with a friend, or we see customers bringing the kids for a family day out.”

Inset: British Garden Centres’ product diversification has resulted in longer store visits

Above:: Blue Diamond worked with National Trust gardeners to develop a collection of summer flowering bulbs.

Mary Lewis, retail manager at retail services agency Spotlight.1888, says garden centres are uniquely placed to bring events to life, “thanks to the space available that high street retailers can’t necessarily offer and the appeal of the events themselves. Whether it’s wreath-making, pumpkin picking or Santa’s grotto at Christmas, activities like these increase dwell time.”

Garden centres’ out-of-town locations – with their ample parking – also work in their favour, Mary points out. “Consumers have to make an intentional visit, meaning that a conversion to a sale is more likely than at a high street alternative.”

Garden centres can benefit by showcasing their in-store events on their digital platforms to drive additional footfall and by recruiting influencers or local experts to showcase their expertise, says Mary.

“Tapping into the potential of licensing is also an area it would be great to see more of, and with garden centres moving up the ranks of retail we are seeing the brands we work with mentioning how we could work with these retailers more often,” she says.

“This demonstrates the demand is there and the National Trust and Blue Diamond collaboration [see box] is a great example of how the right brand with the right retailer can flourish.”

Rainbow Designs has made garden centres a pivotal part of its retailer strategy. “As a member of the Horticultural Trade Association and with a dedicated product strategy for garden centres, it’s an area we’ve worked hard to develop, and continue to invest in,” says sales and marketing director Zara Grindrod.

The company’s nursery essentials such as comforters, rattles and gift sets are “hot favourites” with garden centre buyers and consumers, says Zara, “as are our high quality licensed character ranges, especially those that feature garden-based animals, such as Beatrix Potter’s Peter Rabbit

and Flopsy Bunny, The Very Hungry Caterpillar and Guess How Much I Love You.”

Greeting cards – a department store staple – also perform well at garden centres, says Woodmansterne’s sales director Andy Paterson.

“Garden centres’ share of the card sector currently stands at around 2%, but this represents a rise of 40% since the pandemic. Licensing provides the route to exploit this further, whereby related products can be displayed together to provide impactful displays and create the necessary theatre consumers are looking for. I immediately think of our own Emma Bridgewater cards; their presence triggers interest in other products, and vice-versa. While it’s challenging to bring all of this together, particularly where different buyers are involved, it can certainly bring the differentiation that we are all looking to deliver.

“We’re fortunate to have a wonderful sales team who promote our products incredibly successfully, and they are similarly blessed to be able to offer the key licences we publish. National Trust and the RSPB are natural choices for garden centres, of course, but Quentin Blake continues to deliver and is instantly recognisable too.”

Below and right: Rainbow Designs has made garden centres a pivotal part of its retailer strategy featuring licensed product including Peter Rabbit and The Very Hungry Caterpillar.

Above: Woodmansterne’s Emma Bridgewater greeting cards offer potential for cross-category displays.

Left: Garden centres are fast becoming a key part of the preschool product mix.

PLUS POINTS

Ravensburger’s first infant and toddler collection, Play+ was introduced to the trade at London Toy Fair. Officially launching in September, the 30+ product range brings toys and books together under one brand umbrella. PPS finds out more.

talking about the introduction of the company’s first infant and toddler collection, Play+.

“With Play+ we are able to

Play+ explained

Play+ is the first infant and toddler collection from Ravensburger, including over 30 items, bringing together toys and books under one brand umbrella.

Above: The 4 in 1 Colour and Shape Sorter Chameleon has multiple modes of play to grow as the child develops new skills. Left and below: Toyetic touches feature throughout the six Play+ book series at launch.

Launching in September, Play+ will offer a selection of items and price points from rattle teethers and books, through to plush, take-along activity toys, wooden puzzles and electronic interactive activity toys.

“In developing this range, we consulted leading experts in a variety of relevant fields and also carried out international research among parents and families,” explains Elaine. “These insights combined with the vast expertise and experience within Ravensburger have led to a line of toys and books that offer a wealth of engaging opportunities for playful development, and also have added plus points – hence the name! From different functions and ways to play, to grow with me touches and handy practical features that parents called for in our research. In developing the Play+ collection we kept an open mind in designing each item to meet the needs of the child in the best possible way. For this reason, you’ll see a variety of materials throughout the Play+ range including wood, silicone and plush.”

provide an offering for families for the very youngest members, right up and throughout adulthood –creating an overall brand story from Ravensburger. As our Play+ brand motto says, ‘it all starts with play’, and we recognise these first experiences with the Ravensburger blue triangle setting the tone for our relationship as families grow.”

Initially presented at Toy Fair at Olympia in January – a presentation which was a culmination of “several years of research, work and

preparation” says Elaine, with the company also working with Dr Zoe Williams for the launch programme – the upcoming range includes 30 items including toys and books.

“The ‘plus’ in Play+ really represents our USP,” Elaine offers. “Throughout the development of the range, our dedicated development team consulted experts in a variety of fields all over the world – and they also carried out extensive research among parents in all launch territories. We wanted to develop a line that was created with a completely open mind – so no preconceived notions or tying to a particular material or product format. We’re proud to be a trusted brand among families, and we are taking our vast expertise along with those insights taken from research to create the Play+ line. True to our brand name, we have introduced plusses such as added value, longevity, practicality while introducing engaging learning and discovery opportunities that will be enjoyed time and time again.”

Elaine continues: “To give just one of the many examples from the range, in our 4 in 1 Colour and Shape Sorter Chameleon electronic interactive toy, we have introduced multiple modes of play to grow as the child continues to develop new skills, silent mode for when it’s quiet time, and when children are ready to get on the move, it’s a musical pull along too. The chunky wheels are designed for all floor types, and very importantly there is a handy locking function to keep the shapes in place for easy storage – no more searching for the missing shapes.

“The research we carried out among parents indicated that many felt that books and toys sit comfortably and obviously together from a practical sense as part of a rounded play and development opportunity for their child,” Elaine explains. “In fact, it’s not often that we see books and toys ranged together in one presentation at retail – they are frequently quite distinct in the retail merchandising environment. Combining our extensive experience in both books and toys was the right fit for this range and offered a perfect opportunity for a first publishing launch in the UK. We worked with a local UK agency and we’re really delighted with the range. The introduction of publishing is an exciting step for the business here.”

Below: The Flip & Pop books have practical features such as paper-like pages that are untearable and waterproof.

Below right: The bright and bold animal theming and packaging will pop at retail, says Ravensburger.

Elaine and the team at Ravensburger have big ambitions for Play+ and is keen to establish itself in the new category.

“Without wanting to sound too cliché, this is an exciting journey and the first products hitting

Sustainability commitments

“We’re delighted to say that we met our target for our internal operations to be carbon neutral by the end of last year and sustainability is always a focus – as reflected by our dedicated sustainability team,” says Elaine. “As part of our continued commitment in this area, here in the UK we recently moved our warehouse facility to the Rhenus Campus in Nuneaton, which is certified BREEAM outstanding. We are eliminating shrink wrap across our portfolio. In Play+, the materials are selected to deliver quality and longevity and the packaging across the range has been designed to maximise shelf and pallet efficiency.”

forward to developing our presence in this category in conjunction with existing retail partners and to building new relationships in the nursery sector.”

And there are long-term goals, too. “Our launch range had its focus primarily on gross and fine motor skills. As we progress to further launches, you’ll see our holistic approach reflected in products focusing on other areas such as social/emotional, intellectual and language development skills.”

Elaine concludes: “Just like when we started the development of the range, we’re not putting limits on where Play+ could go next. While our first launch collection celebrates animals, you may see different themes and concepts coming through in future as the range evolves. It’s a big watch this space.”

“The bright bold animal theming and packaging across the Play+ range, will really pop at retail, and with books and toys in the line-up, we are offering parents and gifters a really comprehensive choice.”

Ravensburger is already a well established board book publisher in Germany, but this marks the first time it will be launching books as part of its offer in the UK.

Above: (from left) Elaine Connell, product marketing manager UK; Dr Zoe Williams; Christine Meier and Alexander Loehr, leads from the international category development team.

Inset: 108 suppliers are exhibiting at the Toymaster May Show this year.

MASTER GRAND

As the toy trade prepares to make the trip to Harrogate for the Toymaster May Show, PPS catches up with development manager, Brian McLaughlin to get the low down.

It holds a special place in the hearts of the toy trade – a fact which is underlined each year by the speed with which it sells out its stand space – and the 2024 Toymaster May Show is ready to welcome some 108 suppliers and a myriad of visitors across its three days.

“In terms of visitors, we normally get around 200 registered, including Toymaster members and non-member independents, and the registrations so far suggest we will be around the same number again this year or possibly slightly higher,” Brian McLaughlin, development manager at Toymaster, tells PPS. “The show is open to all independent toy retailers, whether they are a Toymaster member or not.”

This welcoming nature is continued into the evenings – indeed, the networking entertainment is pretty legendary.

“We encourage all visitors to make the most of the show during the daytime and to relax and enjoy themselves in the evening,” says Brian. “We will have some great acts on Tuesday and Wednesday evenings to entertain our guests, and we hope

Toymaster May Show: Need to know

Where: Doubletree by Hilton Harrogate Majestic Hotel & Spa

When: Tuesday 21 to Thursday 23 May

Who: Suppliers with a preschool interest at the show will include Bigjigs, Casdon, Galt, Golden Bear, Halilit, Hippychick, Learning Resources, Melissa & Doug, Rainbow Designs, Usborne Books and VTech among others.

Website: www. toymastermayshow.co.uk

as many people as possible join us. We’ll keep the details under wraps but both evenings will, as usual, finish with a disco for those who still have the energy to keep going into the late hours.”

When it comes to membership, there are currently 136 members with around 240 stores in total. Four new members have come on board in the last year – two in the UK and two in Ireland. Toymaster boasts a wide variety of retailers in its membership, too – along with the pure high street toy stores it also has department stores, garden centres, newsagents, seaside shops and many other types of retailer, with stores of all different sizes.

Brian continues: “There really isn’t a ‘typical’ Toymaster store; the main thing they have in common is that the owners are all great entrepreneurs in their own right.”

There have been some changes during the group’s history, however.

“We have seen the location of our membership change – 15 years ago the majority of our members were based in the north of England, but over time that focus has shifted south. Secondly, the internet has changed the way our members interact with their customers locally. Online shopping and using social media to promote their businesses have become essential tools in order to keep local customers engaged and maximise sales.”

Toymaster continues to keep its finger on the

Left: The evening entertainment at the show is well-known throughout the industry.

Below: The Majestic continues to be the home of the Toymaster May Show.

pulse when it comes to the challenges which are affecting its members, and this is reflected in the show.

Brian offers: “The biggest challenges would be consumer disposable income, and a lack of a craze or trend that really drives footfall. We help our members by ensuring they have all the info they need about the key brands and new launches so they are maximising the opportunities that are there. This includes providing them with POS, window displays and catalogues to showcase these brands in their own

Majestic memories

There are a few team members who have been with Toymaster for 20-30 years and who have been attending the show for all of this time, says Brian, however there is someone special who deserves a mention.

“A special mention must go to ‘Geordie Dave’ from the Majestic, who runs the operations behind the scenes during show week and has been doing so for 30 years,” comments Brian. “He is an honorary member of the team and always goes beyond the call of duty to help us out during the show.”

Brian believes that the Majestic is one of the best things about Harrogate, describing the hotel as “the perfect venue” for the show. “The team there are always so helpful to us. We work closely with them throughout the year in the planning to make sure the week of the show runs as smoothly as possible.”

Indeed, such is the fondness for the hotel and the Toymaster event, that back in 2010 when the Majestic had a fire the week before the show was due to take place, the industry sprung into action to save the day.

Brian continues: “The whole industry pulled together at short notice to help us relocate the show to the Harrogate Convention Centre and find accommodation around town for everyone attending. It was a monumental team effort and just shows what can be achieved.”

local areas. We also offer them access to a FOB range giving them access to ranges that are not available domestically, with margin benefits.”

The continued success of the show – and its place in the hearts of the toy trade – is one which the Toymaster team fiercely protects.

“We keep listening to feedback from all those who attend to ensure we are creating a relaxed atmosphere that everyone enjoys,” says Brian. “We also work hard to maintain a great relationship with our suppliers throughout the year, which is vital to ensuring that they want to continue to support the independent sector, and Toymaster in particular.”

When it comes to takeaways from this year’s show, Brian concludes: “For our members, we hope they go away with a clear idea of their ranges and plans for the rest of the year.

“For independent retailers attending the show, we hope they get a positive impression of Toymaster and an understanding of the benefits of membership.

“Finally, we hope our suppliers take away lots of completed order forms and an intention to return next year.”

Below: The one thing Toymaster members all have in common is they are all great entrepreneurs in their own right, says Brian.

Right: Brian McLaughlin, development manager, Toymaster.

RAVENSBURGER

The new Play+ infant and toddler line from Ravensburger will be a big focus for the company in 2024. Launching from September, the range of over thirty books and toys is suitable from 0 to 36 months has been developed to provide engaging fun while fostering key developmental skills. The company will also showcase new Dinosaurthemed products from BRIO World. sales@ravensburger.com www.ravensburger.co.uk

RAINBOW DESIGNS

MICROSCOOTERS

Learning to ride should be a pleasure. So, Microscooters has made it the company’s job to create a balance bike that is as light and manoeuvrable as they come. With an ultralightweight magnesium frame, the bike weighs just 2.6kg. A low frame, height-adjustable seat, and famous Micro finishing touches make the new bike range guaranteed to put smiles on kids’ faces — helping them build balance, coordination, and fine motor skills along the way.  tradeorders@micro-scooters.co.uk www.micro-scooters.co.uk

VIVID

Jelly Blox is a patent-pending building system for toddlers that fills the gap in the infant market for fidget and sensory play. The blocks are designed to aid developmental milestones through tactile and sensory play, and come filled with exciting materials like sand, foam balls, mini stars, and bricks, making them a perfect toy for curious little ones. With Jelly Blox, it’s all about bending the rules and stretching the imagination. info@goliathgroup.com www.vivitoysandgames.co.uk

Don’t miss Rainbow’s best-selling The Adventures of Paddington preschool toy range at Toymaster, perfect for inspiring little imaginations, ahead of the highly anticipated third movie this autumn. The range includes the award-winning Adventures of Paddington Tea Set, Dress Me Paddington and Talking Paddington soft toy, as well as the fun-packed Bus and Campervan Play Sets, and new Paddington’s Teatime Treats and Paddington’s Letter to Aunt Lucy Mini Play Sets. Rainbow’s Peter Rabbit, Disney’s Winnie the Pooh - and the new Harry Potter Wizarding World collections will also be on display. sales@rainbowdesigns.co.uk www.rainbowdesigns.co.uk

JANOD

This clever game looks like a book, but inside is a magnetic backdrop and 30 magnets for children to create their own story. It develops fine motor skills and encourages creativity. The background stands up, and it’s easy to fold away for on-the-go fun. With themes like Farm, Dinosaurs, Construction Site, and Unicorns, With the magnetic pieces, parents can rest assured that nothing will go missing on the plane or long car journeys.

sales@juratoys.co.uk www.janod.com

PLUS-PLUS

The Plus-Plus BIG range is perfect for kids to discover the world of building. These chunky bright pieces are available in various colours in 15 piece tubes or 100 piece boxes, including the new Bloom and Breeze - subtle colour mixes featuring blue or pink hues. Little ones can learn to create models or sequences with BIG, and being food-approved, BPA, PVC and Phthalate-free, it’s perfectly safe and can be cleaned in the dishwasher to keep it hygienically clean.

Info.uk@plus-plus.com www.plus-plus.com

VTECH

WILTON BRADLEY

Made from food-grade plastic, the new PlayTray is a versatile activity platform perfect for kids’ painting, sensory play, and STEM activities. It features a spout for easy cleaning, detachable legs for compact storage, and handles for mobility. Adjustable in height, it fits children of various sizes and moves easily through standard UK doors. As a leading provider of water and sand toys, the PlayTray can be offered as a standalone table or in sets with Sea/Dino or City/Race play mats.

sales@wiltonbradley.com www.wiltonbradley.com/

AURORA WORLD

Aurora World, a global manufacturer of soft toys, is showcasing its highly collectible range of Palm Pals soft toys. This fabulous range has been designed to literally fit in the palm of a hand with great playability. Filled with beans and a floppy/cuddly body, they come in various characters, from farm animals, sea life, jungle, pets to food, fruit and vegetables with seasonal offerings too at a great impulse price point.

gary.wilmot@auroraworld.co.uk www.auroraworld.co.uk

Tasty Treats Axolotl has a big appetite. Feed him one of eight included pretend snacks and place it on his tongue. He will talk about the temperature or texture of the snack as his chest changes to the colour of the snack. Offer Axolotl snacks to see which he likes and watch his fun reactions. Two press buttons introduce different foods and discover all about emotions and Axolotl facts through ten learning songs. Supported by digital marketing. trade.sales@vtecheu.com www.vtech.co.uk

IMC TOYS

Building on its strong position in the nurture dolls market, IMC launches the soft-bodied Cry Babies Newborn Bathtime dolls. Zoe and Dana (sold separately) are each dressed in a cute, personalised bath-suit and come with a hoodie towel and matching dummy. The dolls react when wet and feature over 20 baby sounds, including babbling and giggling. The dolls will also cry when you remove their dummy and stop when you place it back in their mouths.

info.uk@imctoys.com www.imctoys.com

Bigjigs Toys Announces Partnership with Toyi:

Bigjigs Toys, the renowned familyrun toy company established in 1985, proudly announces its partnership with Toyi, a Turkeybased toy company and advocate for creative and inclusive play experiences. This collaboration brings exciting opportunities for both companies, as Bigjigs Toys becomes the official Toyi distributor across the UK and selected EU countries.

Bigjigs Toys, founded by Peter and Liz Ireland in their garden shed in Kent, has long been synonymous with quality wooden toys crafted with care and passion. From humble beginnings creating wooden jigsaw puzzles to evolving into a global distributor of diverse toy brands, Bigjigs Toys has remained committed to fostering imagination and learning through play.

Toyi shares this commitment to enriching children’s lives through creative expression and inclusive play experiences. Founded with a mission to nurture children’s creative potential and ensure access to play for all, Toyi empowers children to transform everyday objects into unique toys, fostering a culture of innovation and imagination.

Expanding Creative Play Opportunities Across the UK and EU

About Bigjigs Toys...

Toyi’s commitment to designing toys that respect children’s rights and encourage a culture of producing without consuming resonates deeply with Bigjigs Toys’ ethos of sustainability and social responsibility. Together, the two companies will work to promote the importance of play in child development.

Founded in 1985 by Peter and Liz Ireland, Bigjigs Toys is a family-run toy company dedicated to inspiring creativity and imagination through play. From wooden jigsaw puzzles to a diverse range of toys and brands, Bigjigs Toys remains committed to providing highquality, sustainable toys that delight and educate children worldwide.

We are delighted to represent the Toyi brand in the UK, Ireland and selected territories in the EU. The addition of Toyi product further extends our offer of credible brands to the retail sector which support creative play and upholds our commitment to sustainability. We are thoroughly excited by the opportunities and potential of our joint partnership.

- Liz Ireland, Founder & Managing Director

About Toyi...

Toyi is on a mission to ensure that all children have the opportunity to unleash their creative potential through play. With a focus on inclusivity, innovation, and sustainability, Toyi designs toys and play experiences that empower children to transform their world and create their own adventures. As a social enterprise, Toyi is committed to making play accessible to all children, regardless of their background or circumstances.

Tel: 01303 212691

orders@bigjigstoys.com • www.bigjigstoys.co.uk

JUST PLAY

The highly anticipated return of the Sesame Street Tickle Me Elmo plush toy will bring joy and laughter with its irresistible features when it launches this summer. Press Elmo’s belly or squeeze either foot to hear Elmo giggle and laugh, while he wiggles with excitement at being tickled. This interactive plush character is so cuddly, made with super-soft plush fabrics and recycled fill.

uksales@justplayproducts.com www.justplayproducts.com

JOHN ADAMS

PAT AVENUE

For pre-schoolers, Motor Town is not to be missed. This pushand-go vehicle and playset line for little ones aged 18-monthsplus that offers quality, value, collectability and great playability at the missing price point in the category. Preschoolers can race the chunky, free-wheeling cars around playsets, including My First Garage Car Station, which has three levels to explore. It even packs down into a compact carry case. There’s also the Fire Station, which lets kids race to the rescue. enquiries@patavenue.co.uk www.patavenue.co.uk

SIMBA SMOBY

The family-favourite Smoby collection offers a wide array of fun playhouses and activity toys to pick from, including the Smoby Four Seasons Playhouse that’s new this season. This little home features functional accessories to record the weather conditions and observe the seasons. There’s a rain gauge to record the water level, a fitted wind vane to demonstrate wind direction, and a chime to signal the intensity of the wind. Budding meteorologists can record observations using the fun display panel.

sales@simbasmoby.com www.simbasmoby.com

John Adams’ Zhu Zhu Aquarium offers a range of tropical plush fish for kids to play with, creating an underwater world of fun without the need for water. The award-winning Zhu Zhu Pets toy range has introduced the Zhu Zhu Aquarium Mini Plush Fish, which are soft, interactive, and battery-powered. The first series includes six plush tropical fish with vibrant colours, such as a clown fish, a tang, a shark, and a whale. More characters are expected to join the shoal, ensuring the range’s longevity. sales@johnadams.co.uk www.johnadams.co.uk

CHARACTER OPTIONS

Sing with Me Peppa is an adorable feature plush that sees Peppa wearing a sparkly red party dress. She sings three songs in two modes of play. With Solo Mode, children hold the microphone close to Peppa’s mouth to hear her sing… remove it and only the music plays on. By putting the microphone next to their own mouth, kids can sing over the tune, karaoke style. Alternatively, children can play in Duet Mode, allowing them to sing the same tune alongside each other; Peppa will sing when given the mic and will stop when the child is singing into the mic.

sales@charactergroup.plc.uk www.charactergroup.plc.uk

EPOCH

Epoch is looking forward to introducing its new Sylvanian Families Forest theme launching for Autumn/ Winter. Building on the brand’s key pillar of nature, the Secret Forest Falls features 16 different adventures and secrets to uncover and comes with an exclusive Husky baby figure. The set can be connected with the Exciting Exploration Set, also new, and historical Family Adventure sets. Also new for Q4 will be the Seal Family; Style & Sparkle Dressing Room; Hamburger Stand and Baby Mermaid Shop.

sales@epochmakingtoys.com www.sylvanianfamilies.co.uk

ORCHARD TOYS

HIPPYCHICK

Hippychick is delighted to introduce you to BS Toys – a fastgrowing, educational and sustainable brand from the Netherlands. Its fantastic range of stylish, high-quality indoor and outdoor toys are designed to promote active play and stimulate a child’s creativity and imagination, at the same time as giving them a break from their screens. Hippychick were particularly drawn to the nostalgic element of the BS Toys range and the fact that they are not just fun for children, but for the whole family.

sales@hippychick.com www.hippychick.com

SMIFFYS

Smiffys has launched a new Halloween costume and accessory range for 2024. Alongside value costumes and accessory kits, our new Good Witch and Witch from the West costumes are set to be a hit this Halloween. The Good Witch features metallic details, a star-embellished tiara, and a full-layered skirt, with a matching adult version available. The Witch from the West has a ruffled bodice with purple accents, lace sleeves, and a coordinating hat. These pair of contrasting Witch dresses are the perfect matching costumes for this Halloween.

sales@smiffys.com www.Smiffystrade.co.uk

Following the incredibly successful UK launch of Orchard Toys’ new THE WORLD OF PETER RABBIT collection, created under licence from Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, independent retailers will have the opportunity to see the range of six adorable games and puzzles. The range celebrates the very best of Orchard Toys and Peter Rabbit and their shared values of quality, learning and fun.

sales@orchardtoys.com www.orchardtoys.com

RUBIES

Rubies is excited to showcase its Young Jedi Adventures range, inspired by the popular preschool Star Wars animation with key messages of compassion, self-discipline, teamwork, patience, and friendship. Become a Jedi-intraining as best friends Kai Brightstar or Nubs, or Master the Ways of the Force as Master Yoda. The everyday play dress-up is designed for any event, including Halloween, Book Day, costume parties, or hours of imaginative playtime. No matter the occasion, younglings are sure to explore the limits of their imagination (and galaxy.) wherever they go.

customerservices@rubiesuk.com

www.uk.rubiesmasquerade.com

@Prog_Preschool

P r e s c h o o l N e w s . n e t is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

P r e s c h o o l N e w s . n e t is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

PreschoolNews.net is the online resource for the preschool product and retail sector. From the publishers of Progressive Preschool magazine and the organisers of the Progressive Preschool Awards, this website and e-newsflash portal provides the very latest news, views, and analysis across the preschool product and retail sector.

With an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash lands directly in the inboxes of everyone in this fast-paced industry.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

A modern, easy to navigate website provides a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

P r e s c h o o l N e w s . n e t is published by preschool sector experts, for preschool trade experts.

P r e s c h o o l N e w s . n e t is published by preschool sector experts, for preschool trade experts.

PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

Brought to you by the publishers of

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Preschoolnews.net is published by preschool sector experts…

Preschoolnews.net is published by preschool sector experts…

BIGJIGS

Introducing Toyi, the innovative play system from Turkey, now available at Bigjigs Toys. Toyi’s mission is to safeguard children’s creative potential by championing free, unstructured play. Its products, made from recycled plastic, promote sustainability and junk modelling. With Toyi, kids aged 5+ can transform everyday objects into imaginative creations, fostering STEAM skills and upcycling through play. Embracing a culture of producing without consuming, Toyi ensures every child has access to play, regardless of background, while prioritising social and environmental impact. orders@bigjigstoys.com  www.bigjigstoys.com

BTL DISTRIBUTION

BANDAI

As master toy licensee for popular pre-school property Pip and Posy, Bandai introduces its collection of plush lines and character figures, inspired by the hugely popular books from award-winning illustrator Axel Scheffler. Made from soft, quality velboa, plush lines include Clip-On Plush, Plush Friends, and the Pip and Posy Talking Plush. The Talking Plush presents 35cm characters of the favourite characters complete with sounds, phrases, and a clip of the theme from the hit TV series.

sales@bandai.co.uk www.bandai.co.uk

HEY HUGO

Perfect for carrying all the school essentials and for days out. The large main compartment, with two-way zip opener, comfortably fits A4 items. There’s a secure internal zipped pocket, and the all-important name label. Two more zipped compartments and two sturdy mesh bottle pockets, perfect for a matching bottle. Add the colourful design, appliqué detail, a handy keyring and reflective safety strips –this is a bag kids and grown-ups will love. Available in 7 designs. hey@heyhugo.co.uk www.heyhugo.co.uk

The French leader in imaginative toys and sleep aids is delighted to showcase Les Ptipotos, Flipetz, Cloud-b, and Little Big Friends at Toymaster 2024. They aim to encourage imaginative play, promote healthy sleeping patterns, and boost sales of developmental toys in the year ahead. Among its top offerings are Les Ptipotos, a collection of plush toys in various shapes and sizes, and Flipetz, a 2-in-1 plush toy concept that transforms fruits and vegetables into cute and cuddly friends. josephine@btl-diffusion.co.uk www.btl-diffusion.co.uk

GOLDEN BEAR TOYS

Golden Bear is extending its partnership with BBC Studios by creating a range of Supertato toys for AW24, including the Supertato and Evil Pea soft toys and Talking Supertato. Golden Bear’s other longterm partnerships will also continue with new products for AW24, including Bing’s Sort & Stack Train, In The Night Garden’s Ninky Nonk Musical Activity Train, and Tickly Giggly Duggee. Additionally, Hasbro, Moonbug, and Paramount will join Golden Bear in 2024 with the launch of Hide and Seek Favourites featuring Peppa Pig, CoComelon and PAW Patrol.

customerservices@ goldenbeartoys.co.uk

Party with your favourite licenses! Choose our party, foil balloons

& costumes to celebrate. Available to order online now!

EXHIBITORS

A.B.GEE

Carriage Suite

ALPHA TOYS

Reading Room

ASMODEE

Drawing Room

AURORA WORLD

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BABY REPUBLIC

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BACHMANN

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BANAGHAN

Reading Room

BANDAI

Carriage Suite

BASIC FUN

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BLISS DISTRIBUTION

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BOLDCUBE

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BRAINSTORM

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BTL DIFFUSION

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CANAL TOYS

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CARAT SHOP

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CASDON

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CHARACTER

OPTIONS

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CHEATWELL GAMES

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CLEMENTONI

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2024

CLICK EUROPE

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COILEDSPRING

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DITTY BIRD BOOKS

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JUST PLAY

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ONE FOR FUN

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PAT AVENUE UK

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The Progressive Preschool Awards take place on Tuesday 12 November 2024 at The Royal Lancaster, London

Now in its 12th year, the PPS Awards is a hugely popular ceremony that sees all sectors within the preschool product and retail sector come together to network and celebrate the past year’s achievements. It is attended by over 450 guests each year and last years move to The Royal Lancaster allowed for further attendance following many consecutive years of event sell-out.

Categories now open for entry

Product Awards – judged by major, online & independent retail buyers Marketing Awards – judged by PR / marketing gurus Retail Awards – judged by suppliers

The PPS Awards recognise retail and product excellence in addition to marketing prowess and people power. The nomination and voting process is done online and utilises the experience and knowledge of experts in the sector. This ensures that the upmost integrity is maintained.

The Retail Award Categories

• Best Multiple Retailer of Preschool Products

• Best Mixed Retailer of Preschool Products

• Best Supermarket Retailer of Preschool Products

• Best Department Store Retailer of Preschool Products

• Best Online Retailer of Preschool Products

• Best Independent Nursery Retailer

• Best Independent Apparel Retailer

• Best Independent Toy Retailer

• Best Independent Giftware Retailer

• Best Retail Newcomer

Book tickets or tables now to avoid disappointment

The Product Award Categories

• Best Preschool Apparel or Accessories Range

• Best Preschool Non-Licensed Toy Range (12m+)

• Best Preschool Licensed Toy Range (12m+)

• Best Preschool STEM/Educational Range

• Best Preschool Publishing Range

• Best Preschool Home or Furniture Range

• Best Preschool Gift Range

• Best Wheeled Goods Range

• Best Car Seat Range

• Best Preschool Essentials Range

• Best Infant Development Range

The Special Awards

• The Eco Award

• The Marketing Award

• Best Preschool Retailer Initiative

• Outstanding Achievement Award

“I would like to say a big thank you to all those who voted for us. I’m honoured to represent our company for this prestigious award. ”

Christine Cheung, category assistant, baby at Boots

“It’s an honour for iCandy to win the Best Wheeled Goods Range category - we know that it was a hotly contested category!”

Bradley Appel, joint ceo, iCandy

2024 Sponsors include...

“It was a real ‘pinch-us’ moment. As every year, we were up against some serious competition. I’m so thrilled for the whole team at KIDLY, past and present, and all our brands and suppliers to be recognised at these awards in particular.”

Hélène Challot, head of buying, Kidly

“I must admit I did get a little tear in my eye when the award was announced - it’s amazing to think that the industry holds us in high enough regard to even consider us for the award.”

Karen Hewitt, buying director, Character.com

PURE IMAGINATION

The creative play, role-play and arts and crafts categories are fertile ground for retailers, with a wide array of suppliers offering products across the spectrum, all doing their bit to fire up preschoolers’ imaginations. PPS finds out more. “

Creative play is crucial for preschoolers' development, fostering problem-solving skills and imagination through sensory exploration,” begins Jumbo Group’s Hannah Preston. “It provides a safe space for emotional expression, while activities like drawing and pretend play, develop motor skills. Creative play boosts confidence and lays a foundation for holistic development, preparing children for success in real world settings. Also supporting positive alternatives to screen time is invaluable for a wide range of core skills and

helping towards a healthy mind for the next generation.”

Over the past 12 months, Galt Toys’ creative play offer has experienced significant growth.

Above:

Below:

“We finished strongly in 2023 and continuously look to expand this category having just hired a new experienced product developer too,” Hannah continues.

“Every product we make is interactive and includes consideration for STEAM themes, aiming to enrich their children's learning experiences at home. Our distribution continues to increase as the positive sales out, offers strong margins and trustworthy reoccurring revenue.”

Top sellers include Galt’s

The Adventure Rocket is a bestseller for Little Tikes.

Galt Toys’ creative play sector has experienced significant growth over the past 12 months.

SECTOR FOCUS: CREATIVE PLAY

Playnest and Farm; the evergreen Wooden Pop-Up Toy; the Galt Soft Blocks Sensory Toy; Galt’s selection of four puzzles in a box; and the Galt Giant Floor Puzzles. Upcoming new launches include preschool wooden game and puzzle brand, Goula; the Infini Fun brand, which aims to combine play and technology; and the I Learn brand, which Galt is introducing to the UK and Ireland.

Cooking up a storm

For Juratoys, the role-play category is an important part of what the company does within Janod. “Business has been really positive and the role-play category continues to grow every year,” Neil Montgomery, UK commercial director, tells PPS. “The Janod Cookers and imaginary food is always very popular, and one of our best sellers is the Janod corner cooker, which we launched last year. This cooker allows you to imagine being a little cook and to take advantage of the different three-sided play areas.”

Bringing characters to life

“Role-play is an important part of preschoolers development, helping them to develop their imagination as they bring their favourite characters to life,” says Dominique Peckett, director at Smiffys. “Dress-up encourages toddlers to play with others and improve their communication skills. The preschool business for us is growing steadily. Sales are steady year round as imaginative role-play is a part of day to day play for preschoolers.”

Classic costumes are among the top sellers for the company within preschool, says Dominique, with pirates, animals and dinosaurs consistently popular, along with licences including Where’s Wally? and The Gruffalo.

Smiffys will have an expanded toddler range for Halloween including easy to wear, pull on tabards in soft fabrics and colourful printed dresses. “We’ve also added toddler value lines, responding to demand in the market for more affordable dressup,” says Dominique. “Also, for Christmas, we are launching an Elves Behavin’ Badly costume.”

Neil continues:

Meanwhile, this year has seen Janod launch a wooden barbeque toy with an array of accessories including prawns, peppers, aubergines, condiments and tongs.

“Creative play is such an important part of a child's development and is a key milestone to help build confidence. Role-play can help children to interact with others, encourages sharing, cooperation as well as social interaction while having fun. The category will always be important for the Janod brand and we will continue to design and launch new innovative creative play products every year.”

LeapFrog, too, is looking to keep investing in the category, as Sophie Taylor, assistant brand manager, explains. “The role-play category has always been strong for LeapFrog, fostering development for both fun imitative play and cognitive

development. Our role-play toys are designed to provide a blend of fun and learning and help young children learn about the world. They inspire, encourage engagement and offer imaginative ways to practise and play while exposing children to important educational skills such as counting, listening skills and much more. Catchy songs and funny phrases engage kids and reinforce educational content, which is paramount to the LeapFrog brand.”

LeapFrog’s top role-play hero products include the Scoop & Learn Ice Cream Cart and, new to the range in 2023, the Build-a-Slice Pizza Cart. Autumn/winter will also see the launch of the Count & Swirl Ice Cream Maker, a retro ice cream machine bundled with 12 accessories which also teaches colours, memory, sequencing, numbers and visual counting.

“LeapFrog is always looking for ways to leap ahead and enhance the category with in-house learning experts and kids testing lab to invent new innovative patterns of learning through play,” continues Sophie. “We will also continue to invest in marketing activity across the roleplay range through TV, digital and PR campaigns.”

Tremendous growth

The Crayola brand is another which continues to grow with creative marketing and retailer executions, as well as stand out product.

Left: The Gruffalo dressup is among Smiffys’ consistent top sellers.

Below: Crayola’s Colour Wonder range has seen tremendous growth with the launch of new licences and refreshes to existing top performing properties like Bluey.

Colour Wonder has seen “tremendous” growth, says Emma Weber, senior director, marketing and licensing (UK), with the launch of new licences and refreshes to existing top performing properties.

“For ’24 we’ve refreshed titles to celebrate new themes in the market for this year including PAW Patrol Jungle Pups, Peppa’s Party and Bluey’s Family Trip,” Emma explains. “We’ve seen new titles including Gabby’s Dollhouse and Barbie perform brilliantly and are planning line extensions with gifting price points for launch later this year.”

“Crayola continue to invest in research and insights that guide the product development, innovations and marketing campaigns,” says Emma. “The range stretches from My First where all tools are ergonomically designed to help young preschoolers celebrate their first marks through to washable markers, multitudes of colours across pencils and crayons, as well as ranges such as Colours of Kindness and Colours of The World to help children represent themselves with colours and messages they can identify with.”

Pop art

For Trends UK, its Paint Pop Paint Sticks brand has been “growing nicely” since launch in 2022, says marketing director, Lindsay Hardy. “The core range has won several awards and consumer reaction has been very positive,” she tells PPS. “The mess-free convenience is very much appreciated. To be able to let preschoolers get creative without the fear of total mayhem is very motivating.”

something of a mainstay in the roleplay category for generations, with its Cozy Coupe being as popular now as when it was originally launched. The company has also enjoyed success with role-play toys including the Adventure Rocket and Gas N Go Mower. “Pretend play is a great way for little ones to stretch their imagination, develop their understanding of the world and have fun, and we really believe that our products facilitate this,” says Alaina Cornish, senior brand manager. “Our range has been designed to inspire every imagination and can be enjoyed both inside and out (which is great for the British weather).”

Popular products include the Learn & Play range, while upcoming launches include the Adventure Rover, a new ride-on that takes little ones further on a journey through space.

Alaina continues: “Creative play and role-play are an important part in childhood development providing positive influences on children’s cognitive and social skills. Little Tikes has always strived to promote positive steps in little ones’ journeys by creating eye catching, stimulating and colourful toys that are a mainstay in the UK and global toy market.

“We’re positive that we will continue to see growth in the role-play sector as more millennial parents revert to the feelings of nostalgia, and re-experiencing play with their children.”

The core Crayola range also continues to expand, with the on trend pastel range being bolstered by new 12ct Pastel Pencils and an art kit, complementing the Pastel SuperTips, which have been a sell out since launch last year. A new Swirl range will also be launched, which has four colours in each nib giving a rainbow swirl effect, available in pencils and twistable crayons, while the Washimals brand will grow with the addition of a dog and cat for children to decorate.

Taking on board consumer feedback, more items with storage are planned for launch, while there will also be some new creative activities including Chunky Chalk Sticks and Marbling Art.

“The arts and crafts category is generally a buoyant one and we certainly hope for further growth for the Paint Pop brand,” says Lindsay. “Watching little ones using our Paint Sticks enables conversations about colours, shapes, how they see things and how they can create images on a wide variety of materials.”

Little Tikes has been

Above: Trends UK will be launching new items in the popular Paint Pop range including Marbling Art.

Left: The Build-a-Slice Pizza Cart was new to the LeapFrog range in 2023. Below: The Janod corner cooker is one of Juratoys’ bestsellers.

CREATIVE PLAY

TRENDS

Paint Pop by Trends UK offers families a way to enjoy creative play with little or no mess. This year, it is introducing new products, including 24 Chunky Chalk Sticks, Paint Pop Marbling Set, and Paint Pop Face Paint Sticks. These products complement the core collection of Paint Pop Paint Sticks and Paint Pop Paint Pens, which offer the perfect introduction to painting and doodling. Lastly, there’s the Creation Station, a double-sided table-top easel that lets mini artists get creative alone or with friends.

salesadmin@trendsuk.co.uk www.trendsuk.co.uk

CONNETIX

BRAINSTORM

Water Art Pens enable little artists to create masterpieces that magically float on water. The viral creative craze is distributed for Toymanster by Brainstorm and each unique Water Art pack come in sets of three, six and twelve featuring a ceramic spoon that can be squiggled on with water markers. Squiggle and dip the spoon into water to see pictures float away. Themed packs are also available including Safari, Fairy Garden and Galaxy.

sales@brainstormltd.co.uk www.brainstormltd.co.uk

JANOD

New for 2024, the Janod wooden BBQ. Perfect for little chefs aged three and up, this set includes 21 wooden accessories, such as a knife, spatula, tongs, sausages, shrimps, cheese, and veggies, all of which can be prepared on the grill. Made from FSC-certified wood, the BBQ features a natural style with wood and brown/orange tones, making it a beautiful addition to any playroom or children’s bedroom. With built-in wheels, it can be easily moved around the home/garden for endless cooking possibilities. sales@juratoys.co.uk www.janod.com

Calling all vehicle enthusiasts. Inspiring children to build bigger and more elaborate designs, launching early July, the NEW 50 Piece Pastel Transport Pack comes with an exclusively designed light grey reversible transport base, two clear motion bases with real rubber wheels, and a range of CONNETIX magnetic tile shapes in earthy pastel colours. This pack will fuel endless adventures for young minds as children explore their imagination and create their very own vehicle designs, from cars to trucks, trains, planes, fire engines and more.

wholesale@connetixtiles.com www.connetixtiles.com

CASDON

Added to the Casdon pre-school range is an updated version of the Casdon Pick n Mix Sweet Shopthe Casdon Pick n Mix Candy Store. Suitable for children aged three+, the new Pick n Mix Candy Store includes everything little shopkeepers need to run their own candy store while learning through play. Adding more interactive elements, the Casdon Pick n Mix Candy Store comes with a rotating price wheel, sliding candy chute, two candy cups, a scoop, and a play money set and real sweets.  toys@casdon.com www.casdon.com

CREATIVE PLAY

SAMBRO

Design, style and play with the Barbie Designer Dreamhouse, created to let user express their unique design style. Suitable for ages three years and over, this product comes with its very own Barbie doll, the perfect new resident for the Dreamhouse, and colouring pencils and felt tips to let you unleash creativity. There is so much children can do with Barbie and her Dreamhouse… create their own catwalk with the built-in runway or give the Dreamhouse a new makeover.

sales@sambro.com www.sambro.com

HAUCK

BIGJIGS TOYS

Dive into culinary adventures with Bigjigs Toys’ pretend play range. Little chefs can create imaginary delights with the Baking Cookies set or brunch in style with the Breakfast Set. Armed with their own Bigjigs Toys Pots & Pans, the Dinner Service Set is sure to impress even the toughest critics. Other new favourites include the Tea Tray set and Tea Set for Two. Crafted from sustainable FSC® Certified wood, these toys offer endless fun while promoting eco-conscious play.

orders@bigjigstoys.com  www.bigjigstoys.com

GALT

New for SS24, the Natural History Museum Let’s Learn collection. There are three kits to discover: The BTHA Hero Toy – Dinosaurs, plus Tiny Creatures, and NHM Animals. Every set encourages early STEM learning with six projects to inspire a love of the natural world and help develop vital skills for future scientists. From building a model of Tyrannosaurus to learning about the world’s animals, there’s so much to learn and discover in these beautiful kits. The eye-catching boxes, created from FSC-certified materials, will stand out on the shelf.

info@GaltToys.com www.galttoys.com

The Hauck Learn to Walk Plants walker assists infants in their initial attempts at walking, suitable for both indoor and outdoor use. Equipped with gardening implements and a planting box, it fosters imaginative play for aspiring gardeners. The walker features a variety of accessories, including flowers, leaves, and pots, facilitating creative exploration of gardening concepts. Additionally, it serves as a versatile storage unit, adaptable for use as a doll’s pram or handcart. Adjustable brakes allow for controlled speed regulation to accommodate early walkers’ varying confidence levels.

info@hauckuk.com www.hauck.de/en

SMIFFYS

New for 2024, Smiffys has launched a children’s Elves Behavin’ Badly costume. Sitting alongside the men’s and women’s styles, now the whole family can join in with the Elves mischievous antics this Christmas. The costume includes the iconic pointy boot covers and striped leggings, with a pointed hat and red tunic featuring the Elves Behavin’ Badly logo.

sales@smiffys.com www.Smiffystrade.co.uk

CREATIVE PLAY

MAPED CREATIV

Nurture child’s creativity with the MapedCreativ Early Age My First Fingerpaints Kit. This unique set is designed to engage and inspire little ones as they explore the exciting world of finger painting, unleashing their imagination and develop their fine motor skills while having a blast. With three bright finger paints in purple, orange, and yellow, there are four cute animal templates including the most adorable chick and bunny. scott.goodman@mapedhelix.co.uk www.mapedhelix.co.uk

RUBIES

TOYNAMICS

Hape has introduced new additions to its Arts & Crafts range, including a Portable Bamboo Easel, Finger Painting Set, and Crayon Colouring Set. These sets help in developing creativity, fine motor skills, color and shape recognition, and cognitive skills in three and four year olds. Toynamics also offers a range of creative and role-play toys from Hape, including the Sizzling BBQ Set, Hair Salon Set, and Vacuum Playset, designed to inspire creativity and develop social skills. sales@toynamics.co.uk www.toynamics.com

HAUCK

Rubies is excited to showcase its Young Jedi Adventures range, inspired by the popular preschool Star Wars animation with key messages of compassion, self-discipline, teamwork, patience, and friendship. Become a Jedi-intraining as best friends Kai Brightstar or Nubs, or Master the Ways of the Force as Master Yoda. The everyday play dress-up is designed for any event including Halloween, Book Day, costume parties, or hours of imaginative playtime. No matter the occasion, younglings will explore the limits of their imagination (and galaxy) wherever they go.

The Hauck Learn N Explore is a learning tower designed to facilitate independent discovery in children. It is constructed using FSC sustainable in line with Montessori principles. The tower’s toddler step stool allows children to participate in family activities at eye level, promoting independence and social development. The foot plate can be adjusted to three different heights to accommodate growing children, supporting weights of up to 40kg. Assembly is straightforward and includes all necessary tools. The tower’s design is harmonious and complements the wooden highchairs. info@hauckuk.com www.hauck.de/en

customerservices@rubiesuk.com www.uk.rubiesmasquerade.com

MAPED CREATIV

The Maped Creativ Travel Board is a perfect way to keep kids entertained. It’s a creative alternative to screens and perfect to carry in your bag so it is ready to go whenever you and your family are on the go. They will have a great time playing with this when you go out to eat, on a car trip, or travelling by plane - any place and time is great for being creative. Coming in a folder with 4 erasable coloured markers, Eraser wipe and game sheets, kids will be occupied for hours. scott.goodman@mapedhelix.co.uk www.mapedhelix.co.uk

The Perfect Stroller Wagon is Waiting

TRAVELLED WELL

The travel sector for the nursery and preschool industry covers a wide range of products – from lightweight travel strollers and travel cots, through to beach accessories and textiles and even ear protectors for festivals. PPS chats to a number of suppliers to find out more.

While the weather recently may have you doubting it, the summer months are almost here and families will soon be hitting the roads, the air, the sea or keeping it closer to home at one of the raft of child-friendly festivals taking place across the UK.

All of this activity also brings a chance for suppliers and retailers to bolster sales of travel related products.

“Travelling with young children can present its challenges and certainly parents will always factor value for money and practicality,” begins Damon Marriott, head of product management at Joie. “When looking at strollers for holidays, weight is a huge consideration as well as the fold – the more compact the better. But other considerations will come into play like the size of the sun canopy – current trends are showing larger sun canopies that cover the child completely. Families that are travelling domestically will also want to factor in the comfort of their little one’s car seat. Younger children who still like to nap will benefit from a reclining seat that will allow for maximum comfort on the go.”

Joie’s most significant launch this summer will be the Sprint, says Damon, with ISOFIX attachments built within the infant carrier shell itself, negating the need for a separate base.

Hauck’s trade marketing manager, Edina Mujakic highlights the company’s new Travel N Care (a compact and light travel pushchair) and Sleep N Play Center (travel and spare bed) as good products for those travelling with young children.

“The hauck brand is well placed in the market; we offer great money for

value, desirable products with lots of clever functionalities,” says Edina, continuing “we are seeing that more family friendly festivals are happening. The perfect products to support families are the Eco Mobile Forest (a Made for Mums winner), the Dryk Duo biketrailer and our FSC certified balance bikes.”

New launches coming up from the company for summer also include the Runner 3, Dryk Duo Plus and the Play N Relax Centre.

For the WonderFold brand, the rise in popularity of family-friendly festivals in the UK, offers a perfect opportunity for the product.

Inset: Trixie has a wide range of products ready for the summer season

Below: Hippychick’s Hipseat means that parents can leave the buggy safely at home.

Below right: The Sleep N Play Center from hauck is a travel and spare bed.

Amy House, marketing manager at Baby Central tells PPS: “More than just a ‘festival trolly’, our X-range wagons are designed with practicality and durability in mind, offering features that cater specifically to navigating the lively and dynamic atmosphere of festivals.

“As a range, WonderFold’s start to the year has been strong. We are now entering Wonderfold’s second sales year, as we introduced the US-based brand to UK parents in March 2023. We are experiencing a purchasing lean from families who have additional needs, such as Autism. WonderFold’s wide opening, high sides and large floor space provide a safe and secure space for children with additional needs.

Additionally, it increases stability and reduces the risk of tipping, while also being roomy enough to carry essential medical equipment.”

Earlier this year saw the launch of WonderFold car seat adaptors which are designed to fit Nuna, Cybex and Maxi-Cosi car seats and are compatible with all W4 Stroller Wagons. There will be further introductions to the range later in the year including expanding the portfolio of accessories and launching a new lighter-framed WonderFold to the stroller wagon collection.

“In addition to promoting imaginative play, convenience is also crucial when travelling with children,” says Scott Garnerbundy-Higgs, UK sales director at Trixie. The ambitious company has a range of products including bags, bottles and mealtime essentials, plus animal towel ranges, ponchos and bath products. “All

of this, to enhance kids’ summer experience,” says Scott. “These colourful and practical items are perfect for beach days and poolside adventures. [Retailers can] create eyecatching displays, bundle products for value, and show our summer imagery and videos as much as possible to attract customers. Highlight the fun

From shelf to sea

and functionality of our products to drive sales and enhance customers' summer experiences.

“The evolving economic landscape presents new opportunities for families to explore creative and budget-friendly ways to enjoy quality time together. Trixie recognises these trends and offers products that cater to various travel environments.”

Hippychick’s Annaliese Deakin, marketing executive, believes it’s all in the right travel essentials: “Getting out and about with your children can sometimes seem like a very daunting task – you feel you need to take half the contents of your house with you, but if you have the right key travel essentials, you can halve the number of things you need to take with you.

“We’re finding that people don’t want to have to lug their hefty buggy or pushchair around with them when they’re travelling or on a day out. We’re seeing so many people buying our Hippychick Hipseats. Not only do they help take the strain off your back and are recommended by back specialists, but it means you can leave the buggy safely at home.”

On top of this, Hippychick has a range of travel essentials from Dooky including sun shades, travel cots and Dooky Ear Protectors, which Annaliese says are proving popular with customers with festival season on the horizon.

“The most important thing for retailers in the lead up to the summer months is ensuring that the right products are available at the right time, and also hope that the sunshine appears,” says Hippychick’s Annaliese. “Retailers often wait until there are glimpses of sunshine before they start buying – once customers are starting to feel like summer is on the way, that’s when they want to make sure that their shelves are stocked.

“It is also really important for retailers to understand the features and the benefits of each and every product that they are selling. They might sell the Hipseat all year round, but they need to know why parents cannot go without one during the summer – perfect for days out and going anywhere buggies don’t fit, easy hop-on and hop-off design is perfect for sightseeing trips and the wearer won’t get too hot.”

Annaliese adds: “Sometimes parents won’t know what they need to make their lives easier, so it is really important to sell the benefits and show them how it’s going to make a difference to their lives.”

Joie’s Damon points out that stroller sales will naturally increase for those planning a holiday in the summer months: “In some cases, families will purchase a compact stroller at the same time as the main pram as children will be going to nursery, grandparents or childminders from an early age, so having the convenience of a smaller folding stroller is very appealing.”

Inset: WonderFold’s wagons have room for two to four children and all of their holiday essentials.

Above: When looking at strollers for holidays, weight and the fold are major considerations, says Joie.

DIRECT EYE-CONTACT

Forward-facing for direct interaction

PRECISION-FIT SECURING, WEIGHTLESS FEELING

Intuitive, depth-adjustable impact shield

FREEDOM TO MOVE

Small impact shield, limitless legroom

6X MORE BREATHABILITY**

All-round air ventilation

TRAVEL & HOLIDAY

CHEEKY RASCALS

Leading parenting retailer, Cheeky Rascals, is thrilled to offer a lightweight and compact potty for on-the-go or at-home toilet training - the Potette Plus. Making the potty-training journey less stressful, the 2-in-1 product can be both a standalone potty trainer wherever you may be thanks to its handy disposable liners, additionally, it even fits over a toilet seat for the next stage on or use in a public toilet – a great multi-use product for use throughout the training journey.  sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

TRIXIE

JOOLZ

Joolz, the stroller brand putting parents in control and the planet first, is thrilled to unveil the evolved Aer+. Adapted to support the modern family further, whether popping to town or travelling on their first family holiday, the new Aer+ is light as a feather (weighing just six kilos) with the ability to fold (and unfold) in just one second, one-handed. Made from 100% recycled fabrics, the pushchair features a bigger ventilating SPF50 sun hood, a full lie-flat position ergonomic seat and a new wheel design.

sales@joolz.com www.joolz.com

JOIE

Introducing the savvy lite, a three-inone baby carrier that offers babies optimal support and a change of scenery, all while keeping them close. Featuring autoclick magnetic buckles on the shoulder straps allows for savvy lite to be put on easily and for the straps to be adjusted by the wearer without any arm twisting or needing an extra set of hands. The super supportive backstrap helps to lighten the load by distributing the weight evenly and adjusts easily for a finetuned fit.

uksales@joiebaby.com www.joiebaby.com

Trixie makes school adventures memorable. Heading off to school marks a significant and thrilling step for children. At Trixie, we ensure they embark on this journey with the perfect companions. Our school offerings include all-time bestsellers such as backpacks and bottles, now extended with new animal designs: Mr. Shark, Mrs. Bumblebee and Mr. Parrot and musthave additions like a large backpack, an insulated bottle and food jar.

Scott@trixie-baby.com www.trixie-baby.com

SILVER CROSS

Jet 5 is the only aircraft cabinapproved travel stroller that’s suitable from birth and is car seat compatible. From departure to arrival, Jet 5 is the perfect travel companion. A full lie-flat seat with sculpted detailing, magnetic Genius buckle and UPF50+ fabrics ensure cool comfort on every trip. Now with a wider and deeper sculpted, lie-flat seat, suitable from newborn to toddler (up to 22kg). Crafted from anti-crease recycled jersey in three stylish colours: Space, Cinnamon and Mineral.

sales@silvercrossbaby.com www.silvercrossbaby.com

TRAVEL & HOLIDAY

THULE

Thule Spring is the perfect compact and lightweight stroller for walks with children. The Spring lets parents and families discover the world with ease with its excellent manoeuvrability, easy one-hand fast fold, and self-standing capability. It is perfect for travels as it takes up limited space and also has an extendable canopy with integrated ventilation, one-hand adjustable sliding handlebar, and a comfortable reclining seat. This stroller adapts to parent and child’s needs. Emma.Peak@thule.com www.thule.com

AWARD PUBLICATIONS

INFANTINO

The Infantino Foldable Soft Foam Mat is compact, light, and has a fold and go design, making it ideal to take on-the-go or simply to put in the garden this summer. The soft texture mat gives a bit of cushion while creating a perfect spot for learning new skills like rolling, crawling and sitting. With unique pop-up sides, it stops toys from rolling away and the double-sided boho-inspired design helps keep it visually fun for baby, whilst keeping interior conscious parents in mind.  isabel@infantino.com www.infantino.com

INFANTINO

The all-new leopard print Flip 4-in-1 Convertible Carrier from Infantino is a must-have for stylish parents this summer. It offers four different carrying positions suitable for various developmental stages, from newborn to toddler. The carrier is customizable and provides handsfree convenience, close bonding moments, and a comfortable fit for both parent and baby with an adjustable supportive waistband, head support, ergonomic seat, and padded shoulder straps. isabel@infantino.com www.infantino.com

Perfect for holidays, change bags, nurseries, preschools and families, these brand new lightweight but fantastically durable

Unbreakabooks from Award Publications are safe from birth and ideal for babies and toddlers on the go. Little ones can grab, fold, chew and drop them, they won’t rip, tear or break, and you can just wipe them down or even pop them in the wash to enjoy again and again.

Tel: 01909 478 170 www.awardpublications.co.uk

RAINBOW DESIGNS

Rainbow Designs’ Safe & Soft range offers unique toys with revolutionary antibacterial and hypoallergenic properties, making them ideal for travel. The patented, durable antimicrobial material destroys 99% of bacteria, mould and fungi. They resist odours and stains and are tested against common bacteria strains. These super snuggly soft toys are completely safe against baby’s skin.

sales@rainbowdesigns.co.uk www.rainbowdesigns.co.uk

Do it yourself, with the Mepal Mio dinnerware range

For determined toddlers, spirited pre-schoolers and small foodies! An entire collection filled with smart drinking cups, plates and cutlery to make eating and drinking independently, fun and easy. Whether it’s learning to drink from one of the ‘IF’ awarded trainer cups or learning how to eat from the smart designed trainer plate, the Mepal Mio dinnerware range can support your child’s development at any time. All Mepal Mio products are virtually indestructible, specifically designed for children to use and the plates and bowl are suitable for the microwave.

To find out more about Mepal’s product range, contact j.stalder@mepal.com or call 07384 317364

mepal.com

TRAVEL & HOLIDAY

DOONA

The brand new Doona X is the perfect solution for families who need a car seat and stroller all in one. It seamlessly switches between car seat and stroller modes with three reclining positions. It features a Soft Release System for a smooth transition and Easy-Fastening Shoulder Pads. The high-durability wheels and Shock Absorbent Mechanism provide a smoother ride while in stroller mode. Plus, it’s TUV Aircraft approved, making it the ultimate travel companion.

sales@cuddleco.co.uk www.cuddleco.co.uk

ROMA PRAMS

Back for Summer 2024, the award-winning Capsule has had a makeover. Capsule3 is everyone’s favourite travel stroller, now with 4 fabulous fabric options. The Capsule3 features a new chassis design with a smooth matte black finish. At only 6.7kg, and AITA approved, the Capsule is the perfect travel companion. Suitable from birth, the Capsule is ready for any adventure, as it comes complete with a travel backpack, insect net and raincover. RRP £200. sales@romaprams.co.uk www.romaprams.co.uk

COSATTO

MY BABIIE

GRACO

Meet the Near2Me DLX, Graco’s incredible value travel system. Near2Me DLX has three Slide2Me™ height adjustments which are a gamechanger for parents. With a simple click and slide, you can bring baby in closer, keeping that connection between you wherever the day takes you. The must-have pushchair comes with the SnugLite i-Size R129 infant car seat and carrycot, to take baby from car to pushchair in complete comfort and safety.

uksales@allisonbaby.co.uk www.gracobaby.eu/uk

My Babiie unveils the ultimate blend of style and functionality with its latest creation, the Oatmeal Herringbone backpack changing bag. Crafted with modern parents in mind, this chic accessory seamlessly combines fashion-forward design with practicality. Featuring a timeless herringbone pattern in soothing oatmeal tones, it effortlessly complements any ensemble. Boasting ample storage compartments and convenient pockets, it ensures on-the-go organisation for all baby essentials. Its versatile backpack design offers hands-free convenience, perfect for busy parents juggling childcare duties. info@mybabiie.com www.mybabiie.com

Be first to join the jet set with the new Yo. stroller from Cosatto. Lightweight, compact and airline compatible, it’s perfect for both exploring and everyday use. It’s suitable from birth up to 25kg and has an 8kg basket and helpful storage pocket on the hood. At only 7kg, it’s easy to lift, carry and store and has a handy free-standing fold for quick stowing. With Cosatto’s famous storytelling patterns kids love discover the new family favourite.

Cuddle@cosatto.com www.cosatto.com/

Contact us today for retail: info@modernclothnappies.co.uk | modernclothnappies.co.uk Empowering little changes with award-winning reusable nappies & accessories!

NURSERY

JOIE

Parents can sleep soundly at night with their baby, whether at home or on travels, with the roomie go from Joie. This easy-to-fold bedside sleeper is a portable powerhouse that will let parents and little ones sleep safely, side by side, without sharing a bed. Compact and lightweight, roomie go is the perfect travel partner that is easy to carry and tucks away into small boots and cupboards. uksales@joiebaby.com www.joiebaby.com

PIPPETA

Pippeta’s hands-free breast pump range now includes a new Duo Pump Pack for both the Original and Compact pumps. The pack is designed to fit into a bra and features soft silicone breast shields that contour to the breast shape. It has twelve suction levels, a long-lasting battery life of 90-100 minutes, and can be charged in just 2.5 hours. hello@pippeta.co.uk www.pippeta.com

BIBS

In a market where stylish baby products are often hard to come by, particularly in the world of pacifiers, BIBS is excited to introduce the Studio Collection a transformative new line that redefines the look and feel of parenting. The collection starts with six bold prints that creatively reimagine the beloved colour pacifiers, each offering a new perspective for the modern parenting journey. Stockists of the new BIBS Studio Collection receive an exclusive Studio tote bag for use in social media contests and purchase promotions. uktrade@bibsworld.com www.bibsworld.com

ALARMI INTERNATIONAL

Introducing the new Petite Piccolo collection made from 100% breathable cotton muslin. Its ‘Under the Sea’ inspired range includes swaddle blankets, the Luna blanket, muslins, and more, all in beautiful, neutral, unisex prints. Perfect for bath time and everyday use.

shailan@alami.co.uk www.Petitepiccolo.com

MODERN CLOTH NAPPIES

Introducing the latest collection of award-winning reusable nappies in gentle, pastel-perfect hues. Crafted with care and eco-consciousness in mind, the nappies blend sustainability with sophistication. Embracing a softer, gentler approach to changing times with a palette from calming blues to soothing pinks, each nappy is a testament to Modern Cloths Nappies’ commitment to the planet that’s inspired by nature’s tranquillity. Embrace style without sacrificing substance view the new seven colours online today.

info@modernclothnappies.co.uk

www.modernclothnappies.co.uk

BABYBJÖRN

IBabyBjörn has launched its Small Baby Bib in grey, ideal for babies aged four to ten months. The bib has a soft neckband and spill pockets and is made of water-repellent material. All BabyBjörn kitchen products are BPAfree, PVC-free, and dishwasher-safe. Frederic.Guillaume@ babybjorn.com www.babybjorn.co.uk

BEST SELLERS

“My Little Pie – they are the perfect ‘coming home’ hospital sets. The all time favourite however is Mayoral.”

TRADING HERO

“Business over the last year has been challenging at times, but good overall. Our stand out hero product has been Jellycat.”

PHYSICAL AND VIRTUAL

“We are seeing more people now supporting local and independent retailers. Our split between online and in-store sales is 80% in-store, however we also believe that social media is an important part of our business.”

THIS LITTLE PIGGY IN NUMBERS

With a passion for design, and a love of Spanish inspired childrenswear, two best friends, Kirsty Herbert and Maxine Bradbury established This Little Piggy in Wokingham seven and a half years ago. After moving to a larger store in 2019 and undergoing a full online site redesign in 2021, This Little Piggy offers a large selection of clothing and accessories from birth all the way up to 12 years. Alongside these you’ll also find a wide variety of gifts and toys including Sophie Le Giraffe and Jellycat products. PPS finds out more.

QUICK FACTS

• “There are five people in the team.”

• “The average spend per customer is £100.”

• “There were 50 boxes in our last delivery.”

• “We refresh our window display bi-weekly.”

• “Our shop is 500 sq ft.”

ON THE WAY

“Pastel colours and sophisticated prints.”

“Frills and bows.” ON THE WAY

OLD AND NEW FRIENDS

“Our longest term supplier is Baby Gi and our newest is Blade & Rose.”

Above: Kirsty Herbert and Maxine Bradbury brought to life the Wokingham-based store.

Above: Mayoral is the retailer’s all time favourite.

Above: Jellycat is a stand out hero product.

Above: This Little Piggy offers a large selection of clothing and accessories from birth.

Above: This Little Piggy moved to a larger store in 2019.