Progressive Preschool December 2023

The B2B Publication For Preschool Products and Retailers

ISSUE 66 NOV/DEC 2023

Discover a world full of infinite imagination trixie-baby.com

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23 RD - 25 TH JANUARY 2024 OLYMPIA LONDON Pre-register for your FREE visitor badge at toyfair.co.uk

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@ToyFairUK *Please note Toy Fair is unfortunately not open to the public* For more information on exhibition & sponsorship opportunities please email Rebecca@btha.co.uk For PR opportunities please email toyfair@retailpr.co

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PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

LEADER

NOVEMBER/DECEMBER 2023

SEASONS GREETINGS Follow us at:

@Prog_Preschool

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

@Prog_Preschool

PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will Above: From left: Jo Cassidy, Samantha Loveday, Rob Willis and Katie Roberts-Mason. provide the very latest news, views, and analysis the preschool product the companies and the people here across was a popular who make it all happen. comment going round and retail sector.

T

Max Publishing Ltd, United House, PreschoolNews.net is the new online resource Road, for the preschool product and retail North London N7 9DP sector. From the publishers of Progressive Preschool Magazine and the organisers of T: 020 7700 6740 F: 020 7607 6411 the Progressive Preschool Awards, this new website and e-newsflash portal will www.max-publishing.co.uk provide the very latest news, views, and analysis across the preschool product and retail sector.

Copyright 2023. Whilst every effort has been made Launching with an unrivalled email to ensure theofinformation in this magazine was subscriber base 12,087 readers, a twice weekly newsflash will land correct at the time of going to press, the publishers directly in the inboxes of everyone in this fast-paced cannot acceptindustry. legal liability for any errors or A modern, easy to navigate omissions, nor can they accept responsibility for website will provide a central for the trade too, offering the resource standing of advertisers nor any organisation news, in-depth articles, an industry jobs board, retail digital issues of of contributors do not mentioned in analysis, the text.

Views Progressive Preschool, and much much more.

All advertising on the website is necessarily reflect those of the publishers. duplicated to each and every The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

ISSN 2515-8570

newsflash, giving advertisers huge visibility and direct impact to retail buyers.

PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

faced with a raft of price reductions and promotions across retailers as Preschoolnews.net is published by preschool sector experts… they battle to draw in customers.

If you were unable to join on social media during There is no doubt that 2023 us, you can check out picture the time the PPS team Launching an –unrivalled email has presented another challenging highlights from the day and a full was putting this issuewith together landscape and 2024 will likely November is stressful; it’s suddenly winners run down from page 20. subscriber base of 12,087 readers, a see this situation continue.

With the end of the year fast freezing and you have 35 different twice newsflash will land there has already So what can the preschool retail approaching, deadlines dueweekly within three weeks and product industry do? Well, it much speculation about and everyone panicking and it’s ofbeen directlyis in the inboxes everyone may be a cliché but it’s also true whether the ‘golden’ dark all the time. in this that babies will continue to be quarter will live up to It got a hardfast-paced relate from the industry. team born and grow into toddlers and its name.

According to here A – and a lot of our social media modern, easy to navigate preschoolers – and our industry is data from GfK (page followers – however November website provide there for every step of that journey. wasn’t all bad, as will the winners at a central 11), from January to One look at the list of finalists in September 2023, the the Progressive resourcePreschool for theAwards trade too, offering the Progressive Preschool Awards value of the total market will certainly attest. The event in-depth articles, an industry should be enough to confirm that for Baby Care remained – heldnews, on 14 November at the innovation, tenacity and enthusiasm compared Royaljobs Lancaster London – wasanalysis, a board, retail digitalstable issues of to the for the sector is alive and kicking. same period in 2022. stunner from start to finish and Progressive Preschool, much while more.

All advertising thein website is So, whatever lieson ahead total we couldn’t be more grateful to the and muchHowever, 2024, let’s raise glass in and the every market value was up 1% preschool industry for its continued duplicated toa each here and now to what we’ve this remains 6% behind support. It’s an event that only exists The magazine and awards do aitsgreat job in newsflash, advertisers all achieved ingiving 2023. From our position in 2019 and, because of you and we love every housevisibility to yours, weand wish direct you when it comes minute of celebrating the between toy, nursery, joining the dots gift,to volume huge impact the merriest of Christmases and for the same period, fantastic product ranges apparel, publishing, and of course licensing toa retail buyers. happy, healthy New Year. this dropped 9%. (across all categories), andretail thisexecution, digital offering will further enhance Meanwhile, the inspiring toy sector – which innovative marketing our position as a trade media partner that PrThe escProgressive hoolNePreschool ws.net Team is published Samantha Loveday, Rob Willis, traditionally takes the and promotional offers advertising byKatie preschool sectorand experts, for Roberts-Mason of its sales during activities and,a tangible response to majority Jo Cassidy. the final part of the year – is of course, investment. preschool trade experts.

ADVERTISING AND COMMERCIAL:

EDITORIAL AND CONTENT:

Jo Pilcher jop@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

For the latest news visit PreschoolNews.net

03 ADVERTISING AND COMMERCIAL:

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EDITORIAL AND CONTENT: 06/12/2023 17:12

IN NÜRNBERG Huge and colourful. Full of new highlights.

For your business. And your inspiration.

NEW:

Tuesday – Saturday 30 Jan – 3 Feb 2024

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CONTENTS

WHAT'S INSIDE

Meet The Team

Rob Willis robw@max-publishing.co.uk

18 Samantha Loveday saml@max-publishing.co.uk

64

62 Focus 06 News 57 Event The latest updates from across London Toy Fair. the preschool industry.

11 A look at the latest total Baby GfK

Care market performance and some of the key 2023 trends.

Insights 13 Parents The role of parents in

Focus 59 Event Spielwarenmesse 2024.

Focus 61 Event Spring Fair 2024.

Review 62 Event A look back at this year’s

driving demand for gender neutral properties.

Harrogate International Nursery Fair.

Columnist 15 Guest Mitch Levene, coo at Green

Sheep Group, on making a great business of helping parents get a good night’s sleep.

18 Trixie.

The Big Interview

Preschool 20 Progressive Awards 2023 Photos from the day and the winners.

Jo Cassidy joc@max-publishing.co.uk

Focus: 64 Sector Soft Toys & Plush.

Katie Roberts-Mason katierm@max-publishing.co.uk

New 66 What’s A look at new products launching Q4.

Profile 69 Executive Brett Capon, country manager

UK & Ireland, BIBS in the hotseat.

in Numbers: 71 Retailer Newbie & Me

Gary Freeman garyf@thisismethod.co.uk

For the latest news visit PreschoolNews.net

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NEWS TOP STORY

Visitors increase again for Harrogate International Nursery Fair

H

arrogate International Nursery Fair has reported a further increase in visitors.

In fact, following the opening of events allowed post Covid, the three editions of the new October dates are showing an increase in attendance of over 20%.

This year saw a third consecutive increase in visitors for each day of the three-day show (which ran from 15-17 October).

“We were thrilled with turnout for the fair again this year,”

commented Adrian Sneyd, show organiser. “The return of the show to an autumn date as opposed to March dates we used to operate is clearly popular with visitors.

Everyone was so keen to get back to face-to-face business after the forced cancellation of our 2020 show when the first lockdown was suddenly announced, but it now appears that both exhibitors and our visitors are seeing the benefits of staying closer to home to conduct their business instead of travelling abroad.

“This not only massively reduces their cost of travel but also means less time away from the office and very much meets the green agenda and reduction in all our carbon footprints.”

This year, Harrogate boasted five halls of the Harrogate Convention Centre filled with well over 200 brands and participants from more than 15 countries. Over 45 exhibitors were new to the show with a high majority of brands located in the new Hall Q that experienced the highest through

Green Sheep Group set to launch in Turkey Following its successful introduction to the US market, Green Sheep Group has revealed that it is planning its next launch in Turkey, followed by further global expansion.

Talking to Preschoolnews.net at Harrogate International Nursery Fair in October, Mitch Levene, coo, Green Sheep Group, revealed: “We’ve just launched in the US and that’s already starting to look very successful.

We’re about to launch in another massive market, which is Turkey. We’re launching with a major retailer out there, which has the biggest share of the market. For furniture, they have half the market, so it’s a big alliance with them, a big partnership.”

Mitch also outlined further expansion plans for the Snüz brand: “We’ve got some other markets lined up back-toback. We’re already in the Middle East and doing big things there, Australia and New Zealand, we’re just starting to launch now, we’ve already been

Above: Mitch Levene, coo, Green Sheep Group.

introduced there, but we’re now going into major launch mode.

“So international expansion is a big part of the plan too, because actually coming back to consumers, they are asking for Snüz in these markets, so we’ve got a head start. There’s a pool of consumers across the world who want

Snüz. It’s harder in the US as we have to make changes to meet their regulations, so it’s a bigger challenge in terms of product design. But there are markets where we don’t have to do much at all.”

The strength of the brand in other markets is in part attributed to the product design. Jamie Jillard, head of marketing, explained: “Even though Snüz is contemporary in terms of its design style, we still keep that timeless element, so it’s not ultra modern, it’s not divisive. The use of natural materials means it’s always going to be those staple materials which transcend generations. So it does have that global reach, because it’s not hugely trend driven or regionalised.”

Mitch concluded: “Our job is to get so far ahead, hence the marketing, advertising, product design and innovation, and get the right distribution in the right places, and then we’re unstoppable. Not because of any arrogance, but because we want to do the right thing for parents and babies.”

For the latest news visit PreschoolNews.net

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KEEPING YOU UP TO DATE WITH THE LATEST STORIES Left: Adrian Sneyd, show organiser, is “thrilled” with the turnout for the 2023 Fair.

flow from its direct entrance that was opened for this edition.

A new international exhibitor was Jollein from the Netherlands. Susan

Heijenga, export manager for the company, commented: “This was our first time at the show and it’s been really good. We didn’t know what to expect, but we talked to the buyers we hoped to speak to and created brand awareness. The people we spoke to really loved our brand, products and colours and we would really like to come back to the show next year.”

The show also proved successful for returning exhibitors including BabyStyle with the company’s Andy Crane commenting: “The show was a great success and we met nearly all of the customers we expected – both nationals and independents – and the ordering level and overall enthusiasm for our ranges more

than exceeded my expectations.

We had great engagement for all of our existing products, but more importantly for the new home range products that were on offer.

Many retailers took shop floor models to give them a try and this is invaluable for our company.

“We will definitely be back next year – it is our celebratory 25th year as BabyStyle and we plan something very special.”

The 2024 show will take place from 13-15 October at the Harrogate Convention Centre. The priority booking period will open in December where existing exhibitors will be offered the opportunity to either rebook their existing space or request a new position, before stands then go onto general availability late January 2024.

Galt Toys reveals Natural History Museum collaboration James Galt & Co is teaming up with the Natural History Museum to develop a new range of inspiring learning and activity kits.

Due to launch in spring/summer 2024, the Let’s Learn range will combine captivating illustrations alongside a breadth of natural history to engage younger children in STEAM (Science, Technology, Engineering, Arts and Mathematics) learning.

The series will immerse children in the worlds of science and natural history through fun and enriching activities, with the first range of kits themed around Dinosaurs and Tiny Creatures.

Jacqueline Taylor-Foo, general manager at James Galt & Co (part of Jumbo Group), commented:

“Partnering with a brand such as the Natural History Museum has been a brilliant opportunity for Galt Toys. Our heritage in designing educational toys paired with the scientific expertise of the Natural History Museum team, has resulted in a wonderful

new collection which is sure to deliver on its STEAM promise.

“The Let’s Learn range of educational kits launches next spring. Each kit provides a total of six projects, designed to help develop vital skills for future scientists all encased in vibrant engaging packaging which has been created from sustainably sourced, FSC certified materials. Most of all, as with all our toys, there’s incredible play value inside each box which will encourage the consumer to come back for more.”

Emma Russell, senior licensing manager at the Natural History Museum, added: “We’ve thoroughly enjoyed working with the team at Galt Toys to bring this exciting new range to life.”

Left: The Let’s Learn range is due to launch in spring/summer 2024.

For the latest news visit PreschoolNews.net

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NEWS

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

TOP STORY

Toy Fair’s Majen Immink “surprised and honoured” to receive Outstanding Achievement Award

T

he Progressive Preschool Awards reached its stirring finale last month with Majen Immink, Toy Fair head of operations and sales and BTHA’s director of fairs and events, being honoured with the Outstanding Achievement Award.

Introducing the award, Samantha Loveday, group editor at Max Publishing, said: “This person’s high profile role brings them into contact with all aspects of the kids product, brand and retail business – they confidently collaborate with other partners, be they Toymaster – sponsor of this very award – huge licensing businesses, students, inventors or charities… unfazed, yet with an acute eye for the minor details which they know will bring everything together.

“They champion smaller start-up brands and companies, offering an unrivalled platform for those looking to break into the sector – and we know how vital it is to create a platform and pathway for newness. And they do all of this, in a calm and understated way.

“Next year, Toy Fair – the event she so ably presides over – will mark its 70th anniversary. So, this afternoon, we are starting the celebrations a little early.”

Majen has been at the BTHA for a decade, during which time she has grown and flourished in a role that is so vital to the overall industry.

Majen commented: “Wow, what a huge surprise and an absolute honour to be presented with such a prestigious award. It is a privilege to work in this industry and to be entrusted with steering the BTHA’s flagship event. The

Toy Fair is the epitome of teamwork, the culmination of a year’s hard work, and I feel very fortunate to work with such a fantastic group of people who together ensure that we put on the best possible platform for the industry.”

Taking place between the 23-25 January 2024 at Olympia London, Toy Fair returns to celebrate its 70th anniversary with a sold-out floorplan and extended footprint.

Above: Majen said it was an “absolute honour” to be presented with the award.

VTech gives insight into parenting milestones A survey of UK parents of children aged four months to four years commissioned by VTech Baby – has revealed the milestone mindset both before and after having a child.

In partnership with ex-England Lioness and new mum, Ellen White, the campaign shows that goals are often re-prioritised during parenthood.

Inset: VTech Baby has teamed with former Lioness and new mum, Ellen White, on its campaign to mark the magic of milestones.

70% of those surveyed said that pre-parenthood, they set themselves personal milestones, and 91% said that these motivated them to achieve more in life. Unsurprisingly, a huge 86% of those surveyed said that their idea of milestones changed once they had a baby.

45% of parents said that they transferred their milestone mindset to their baby, with 69% saying they researched the key milestones before their baby was born. 88% said that they purchased toys to encourage and develop their little ones along the way, and of those, 86% said those toys worked in supporting their little ones to achieve a next step.

“While it is wonderful to see that 87% of those surveyed said it was reassuring

to buy toys from well-established, trusted brands who research and develop their products specifically for milestones, we totally recognise that it’s not all about the big achievements,” commented Rebecca Lazarus, UK marketing manager at VTech Baby. “Very often it is the complete opposite, with such joy often being found in the little daily moments.

All babies are unique, and each and every one of them develops at a different rate. We encourage parents to relax and enjoy the journey without worrying or comparing.”

Key products from VTech Baby – which has a range of toys designed specifically to support babies as they grow and develop – include 4-in-1 Tummy Time Fawn, Explore & Discover Roller and First Steps Baby Walker.

For the latest news visit PreschoolNews.net

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RESEARCH GfK’s Emma Wade discusses the latest total Baby Care market performance and some of the key trends seen in 2023.

TREND WATCH

F

rom January to September 2023, the value of the total market for Baby Care remained stable compared to the same period in 2022. At a topline level, total market value was up 1%, but this remains 6% behind its position in 2019. Volume sales continued to decline, dropping 9% between January to September 2023 versus the same period last year. Volume was 26% behind 2019, and the average price for Baby Care products increased, up 11% versus 2022.

During the first nine months of 2023, there were a few trends that have impacted Baby Care. These include volatile consumer confidence, declining volume sales and the importance of sustainable purchases.

VOLATILE CONSUMER CONFIDENCE In the first three quarters of 2023, the GfK Consumer Confidence Barometer for Great Britain reported confidence gradually recovering after large declines at the end of 2022. And although in October 2023 it fell sharply to -30, this is nevertheless 17 points ahead of its position in 2022.

The October 2023 decline is a reflection of the continuing depressed mood of consumers caused in part by the cost-of-living crisis and the uncertainty posed by the conflicts in Ukraine and the Middle East. Sales of Baby Care are not driven by seasonality so the drop in confidence as we enter the traditional gifting season may not be a concern. However, October’s significant fall in the Major Purchase Index, one of the scores that make up the headline Index score, may warn retailers and brands focusing on premium purchases that these might slow during the next few months. As

a key economic indicator for almost 50 years, the monthly GfK Consumer Confidence Barometer is certainly one to watch.

DECLINING VOLUME SALES Recorded volume sales for total Baby Care have been in steady decline for the last seven years, with the exception of 2021’s small recovery.

This downward trend has followed the birth rate recorded by the ONS for England and Wales and the Scottish Public Health Observatory, which has also been steadily declining since 2016, in part due to Brexit. It is expected that the birth rate will continue to fall over the next few years unless there is a change to the immigration rules.

Clearly, the impact on the Baby Care market will last and will inevitably make the environment for both brands and retailers more competitive over the next few years. Even though GfK has no figures on the sale of secondhand goods, this is an area we predict will grow, particularly with continued emphasis on the importance of sustainability and sustainable buying practices. Combined, these two seemingly disparate trends could see the Baby Care market fall at a quicker pace than the birth rate over the next few years.

SUSTAINABILITY MATTERS GfK has been recording sustainability as a macro trend for the last few years and it has been an influential factor during the Baby Care purchase journeys of 2023. Last year we saw the number of people adopting environmentally friendly buying behaviours decline, as over half of those surveyed in GfK’s Consumer Life Survey highlighted that eco-friendly products were too expensive. With price being the biggest barrier to purchase, we expect this attitude to remain as the cost-of-living crisis persists.

Brands and retailers in the Baby Care space cannot afford to ignore the importance of sustainability to their customers. In fact, GfK categorises 50% of consumers as ‘Glamour Greens’, likely to buy a product based on its environmentally friendly appeal and the brand owners' views on the topic. A large proportion of this group are 18-34 year olds who are far more likely to change the product they buy based on how sustainable it is perceived to be or the environmental views of a brand/retailer.

To summarise, 2023 has been a challenging year for consumers, brands and retailers alike. GfK expects this situation to continue into 2024, and possibly even into 2025, as the cost-of-living crisis deepens, and the birth rate in GB remains in decline, putting further pressure on the Baby Care market.

GfK’s UK Consumer Confidence Index 0 -5 -10

-15 -20 -25 -30 -35

-30

-40 -45 -50

Source: GfK UK Consumer Confidence Index, released 20.10.2023. Conducted among a sample of 2,000 individuals aged 16+, interviews were conducted between the 2nd and 12th of October 2023.

© GfK

1

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RESEARCH

THE ROLE OF PARENTS IN DRIVING DEMAND FOR GENDER NEUTRAL PROPERTIES

The Insights Family takes a look at how parents encouraging gender positivity in their children allows for a large degree of flexibility when it comes to the marketing of toys, as well as content distribution.

O

ne of the key themes highlighted in our October Recreation Report is LEGO's commitment to research and development, which allows the toy manufacturer to be a pioneer and frontrunner in the toy space.

As is well known in the toy industry, LEGO has vowed to remove every gender bias from its popular play-sets.

This decision was made following the results of a survey showing that the vast majority of boys are worried that they will be made fun of if they are seen playing with girls' toys. In the past couple of years, LEGO has made a significant effort to remove all gender bias from the marketing of its popular play-sets and instead focus on highlighting the inclusive and educational elements of its toys.

Overall, an attempt to incorporate inclusivity and gender neutrality

has been observed in the entire kids' ecosystem, with IP such as Peppa Pig featuring a same-sex couple for the first time, M&Ms ‘de-gendering’ Ms. Green, and an entire list of TV shows and films featuring characters from under represented backgrounds.

When thinking of their child's development, 56% of parents of preschoolers (3-5s) in the UK wish for their child to grow up expressing their true gender identity, according to the latest Parents Insights data (Aug-Oct 2023). This figure puts British parents in second spot behind Spain (69%) in the EU5 in terms of encouraging gender positivity in their kids (aged 3-5).

This high tolerance allows for a large degree of flexibility when it comes to the marketing of toys, as well as content distribution. Characters (and toys) that would traditionally be catered towards a male or female audience can now find a place in every household.

Inset: LEGO has vowed to remove every gender bias from its popular play-sets.

While the concept of gender neutrality has been a hot discussion topic in licensing circles for more than a decade now, what we are seeing is a growing number of gender-neutral preschool IPs gaining popularity.

Two characters that stand out for their mutually high popularity among boys and girls in the UK are Bluey and Peppa Pig. Among both genders combined, Bluey (29%) and Peppa Pig (28%) rank first and second respectively. In the toy space, the brand that dominates the preschool market is unsurprisingly LEGO. Besides the absence of intense masculine or feminine elements, what these properties have in common is their role in childhood development - with Peppa Pig and Bluey receiving praise for teaching kids how to be kind and considerate, and LEGO cultivating exploration and creativity.

This means that the success of these gender-neutral properties is very likely driven by the parents.

An interesting observation Professor Judith Elaine Blackmore has made while researching boys' and girls' favourite toys (cited in NAEYC.org) is that gender-neutral toys are most likely to be rated as educational and the most suitable to develop children's physical, cognitive and artistic abilities. This, along with the fact that a staggering 64% of UK parents (of preschoolers) prefer buying kids' products of educational value, reveals a tremendous opportunity for inclusive and genderfree properties to be marketed as family brands, as they're most likely to be approved by parents. Licensing opportunities for such offerings could lie in private and public education, or even STEM and STEAM. The Insights Family is a leader in kids, parents and family market intelligence, providing real-time data on attitudes, behaviours and consumption patterns. Kids Insights surveys 7,780 children every week aged 3-18. Parents Insights surveys more than 3,800 parents of children between the ages of 1 and 16 every week. Both services operate in 21 countries across six continents and in total, survey more than 469,040 kids and 228,800 parents a year.

To learn more about kids’ high (and growing) influence over family spending, check out the recent Industry Playbook titled ‘Mini CEOs, Maximum Impact’: https:// go.theinsightsfamily.com/kids-influence.

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Made for weather Winter Cover for Baby Carrier

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GUEST COLUMNIST

Mitch Levene, coo at Green Sheep Group, on making a great business of helping parents get a good night’s sleep.

THE POWER OF SLEEP

Above: Mitch Levene, coo of Green Sheep Group.

in that quest - innovating and ensuring product excellence to deliver sleep inducing products, which respect safety first and foremost, alongside functionality and style. Here at Green Sheep baby arrives. In fact, getting ith certainty, we Group, we have focused our some sleep is so important to can all relate to energy on sleep solutions for close new parents, that 68% of those being invigorated to two decades – thoughtfully surveyed said they would have following a great developing products that work and swapped all the gifts they received night’s sleep, but with a new baby pioneering within the category for just one full night’s sleep. on the scene the chances of this to truly support new families. are slim. However, with the It all began with the demands naturally increased entrepreneurial spirit of Paul with the responsibility Maurice (who is still very Our poll found that a of having a beautiful much part of the business) staggering 83% [of new baby, it's more important and the introduction of the than ever to be getting as Green Sheep natural parents] felt there wouldn’t Little much sleep as possible. mattresses, uniquely created Having recently surveyed just four naturally be anything better than a gift with a group of new parents, we sourced ingredients. have heard loud and clear that helps them get some sleep Since then, it has evolved just how much they value into a sleep centred success or valued sleep in the early when a new baby arrives. story, further consolidated days of having a baby. The with the arrival of the first poll found that a staggering 83% So, with sleep undoubtedly a ever bedside crib, the original felt there wouldn’t be anything top priority for new parents, the and still best-selling SnüzPod. better than a gift that helps whole Green Sheep Group team Loved by parents since them get some sleep when a new remain ever committed to helping 2006, Green Sheep Group has always been united in a mission to enhance the parenting journey and we firmly believe that this starts with a great night’s sleep. Committed to being by parents’ side with product and advice, we are also working with trusted expert, The Modern Midwife, to dial up brand authenticity through appearances at baby shows and at GSG HQ. But, never resting on our laurels, the entire GSG team is innovating more sleep-inducing excellence across both Snüz and Little Green Sheep, so watch this space.

W

“

”

Left: Little Green Sheep recently launched a new Inspired By Nature collection across its Moses baskets and bedding lines.

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THE BIG INTERVIEW

ANIMAL

MAGIC

Founded 15 years ago in Belgium, Trixie has begun to make its mark in the UK with its mix of wooden toys, mealtime items and back to school offer featuring its popular animal designs. The company is now stepping it up a gear, and is firmly focused on its goal of becoming a household name in the UK toddler market. PPS catches up with UK sales director, Scott GarnerbundyHiggs, to find out more.

“T

he concept of infinite imagination is not just a part of what we do at Trixie; it's the very soul of our brand from our design and development to our communication, problemsolving and our

Inset: The company will be expanding its sustainable meal-time options for babies and toddlers.

Below left: Scott Garnerbundy-Higgs, UK sales director, Trixie.

interactions with customers, suppliers and employees,” begins Scott Garnerbundy-Higgs, UK sales director at Trixie. “Everything we do at Trixie is all about sparking a child’s infinite imagination for babies, toddlers and those first years at school.”

Founded 15 years ago by Michel Vanfleteren and Julie Van

Ginderachter, Trixie began by supplying sustainable nursery textiles to baby shops. From there, from its HQ in Belgium, the brand grew to offer a full school, toys and mealtime offer, building up its international visibility thanks to popular animal designs such as Mr Lion, Mrs Unicorn, Mr Fox, Mrs Cat and Mr Dino.

Now, the company is entering its next phase of growth, which includes a significant expansion in the UK.

“We have something for everyone” In the UK, Trixie is already working with retailers including Harrods, Natural Baby Shower, Scandiborn, My 1st Years and Fenwick to name a few.

Scott comments: “We are always looking at ways to showcase the brand in stores and one of our successes was launching a pop-up shop in Harrods in 2023 throughout the back to school season, showcasing our

backpacks, water bottles, pencil cases and other items related to back to school.

“We are most certainly looking to increase our presence in UK retail and know that we have something for everyone.”

Trixie will be exhibiting at Top Drawer, Spring Fair and Harrogate Home & Gift in 2024 as it looks to further build and strengthen its retail network.

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THE BIG INTERVIEW “Through our smart however, I see the growth designs, we always focus first mainly coming from our back on what the children need to school range as we introduce while maintaining the quality new products and new animals. and durability of our products Not only as a key moment when “At Trixie, sustainability is put central in the broad sense and guaranteeing at the same going back to school, but also of the word and this is reflected in various areas,” time an attractive design for throughout the year for school Scott tells us. “A profound respect for the planet is the parents,” Scott continues. starters or school essentials. important, because the future planet is the playground “The school range is where we Trixie can offer something for the next generation children. When developing a new product it is critically analysed whether it will really stand out; it’s an event different and that’s exactly what actually fulfil the set requirements and functions. where we know we can add we need in the UK.” “All our products are sustainable and the value to a retailer’s assortment.

The future certainly seems packaging is recyclable. We use FSC wood, 100% We have our bestselling bright and busy for Trixie, with organic cotton and have GOTS and OEKOTEX backpacks, now made from Scott laughing as he offers this labels on our textile products. We also continue recycled cotton, and stainless reply to PPS’ question of what to invest in existing ranges to improve quality and steel water bottles for children. he would most like to achieve sustainability, as from this year we’ve upgraded our We have seen great sales of this in the UK over the next year: backpacks from cotton to recycled cotton.” range in Europe, and we are “For our animal friends to Trixie’s sustainable credentials also stretch beyond looking forward to seeing the takeover the UK!” its products, as Scott explains: “We also invest in our same in the UK, with Mr Lion offices at HQ, plus long-term partnerships with It’s hard to know if he’s and Mr Dino taking the lead, completely joking manufacturers and logistics. It is definitely and roaring ahead.” though, as there is an always evolving layer at our The range will be expanded clearly a strong company, from product to people.” with some new animal friends, focus and while Trixie is also aiming to commitment on Right: Trixie was founded 15 years ago, originally supplying grow its toy options, adding the UK market. sustainable nursery textiles to new wooden toys and branching out “I want to baby shops. into bath-time products. “We will also increase brand preschoolers creating their be expanding our tableware range to presence and own worlds,” Scott adds. include some new animals and more awareness in the While Trixie’s main office is sustainable meal-time options for babies UK, to be present in based in Belgium, there is a dedicated and toddlers. It’s all very exciting. Our more retailers in the UK support team in the head office for Trixie toys are not just toys; they’re and educate parents and children the UK. Scott explains: “I feel it is an infinite number of wonderful about the Trixie brand. The goal is important to work directly with the things, ready for every moment of to become a recognisable brand in brand to understand the brand’s vision, play. They let the imagination run free the UK toddler market and become the product and key features. There while playing, learning and growing a household name. I am very excited will also be a warehouse based in the together. From baby’s first playmates to to see what the future holds for Trixie UK in 2024, so we in the UK as I really love the product will be able to serve and think the UK is ready for a brand our UK customers like Trixie,” Scott concludes. even better.”

Mr Lion, Mrs Unicorn, Mr Fox, Mrs Trixie has identified Left: Cat and Mr Dino will be joined by some new the ‘back to/starting animal designs in 2024.

Below left: Trixie’s bestselling backpacks are school’ arena as one now made from recycled cotton. for growth, with Scott Below middle: Wooden toys is an area of saying: “Trixie has expansion for Trixie. a lot of products, Below: The company’s stainless steel water

“A profound respect for the planet is important”

bottles are a strong seller.

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PROGRESSIVEPRESCHOOLAWARDS2023:IN PICTURES

Inset: All the winners came to the stage to celebrate at the end of the awards, along with host Jarlath Regan and the PPS team.

Left: Irish comedian and writer, Jarlath Regan took charge of proceedings for the afternoon.

The Progressive Preschool Awards 2023 gathered over 400 industry execs at the Royal Lancaster London on Tuesday 14 November.

PPS rounds up some of the pre-awards activity and what happened during the event.

Left and above right: The Walker Books’ sponsored menus adorned the tables, while Peppa Pig was on hand to greet guests on arrival.

Inset: Asda’s Vicki Radford (far left) celebrates with fellow award winners Hasbro and Katie Rollings from Acamar, which sponsored the Best Independent Toy Retailer category.

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PROGRESSIVE PRESCHOOL AWARDS 2023: IN PICTURES

PROGRESSIVEPRESCHOOLAWARDS2023:IN PICTURES

Inset: The BTHA’s Majen Immink was given a standing ovation on her way to accept the Outstanding Achievement award.

Above: Hasbro and Peppa Pig helped to get the party started.

Right: Guests battle it out to win the Higher or Lower game which was once again sponsored by The Insights Family.

Below: Plane Characters was the proud sponsor of the PPSA ticket and (from left) the company’s Rob Minter, Mike Midgen and Rob Johnson - who is also a pilot and flew the ticket to places including Chicago and Antigua - were delighted to be part of the ceremony.

Below left: Millie Taylor, category manager at Paramount, was overjoyed to win Higher or Lower.

zRight: Nicola McQuillan, marketing director at H&A, was one of the lucky raffle winners.

Inset: Caroline High and David Scott helped to draw the raffle on behalf of The Light Fund.

Above: Joel Lucy (left), ceo and founder of Jigsaw Brand Consultancy, and Elliot Bishop, md at bébélephant enjoying the celebrations.

Right: The team from Azaria PR and guests were in high spirits at the drinks reception.

Below right: The traditional PPSA goodie bags - kindly provided by Bulldog Licensing and Sesame Street - went down a storm with guests.

Inset: Sanjee De Silva, publisher at Sweet Cherry Publishing, catches up with Paramount’s Katie Price (centre) and Simta Sawhney.

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

SPONSORED BY

BEST SUPERMARKET RETAILER OF PRESCHOOL PRODUCTS WINNER Below: Presenting the first award of the afternoon was Simta Sawhney, senior director of licensing, Paramount Consumer Products and Experiences.

ASDA

Above: Collecting the award was Vicki Radford, licence manager and branded buyer at Asda.

Awards 2023

SPONSORED BY

WINNER

BEST MULTIPLE RETAILER OF PRESCHOOL PRODUCTS Right: Katie Roberts-Mason collected the award on behalf of Smyths Toys.

Smyths Toys

Right: Christine Roberts, head of licensing at Misirli, presented the award for Best Multiple Retailer of Preschool Products..

Initial reaction: "We are thrilled to be the winners of the Best Multiple Retailer category in the Progressive Preschool Awards 2023. We work hard to have the widest range of preschool toys for all children at great prices. We would like to thank everyone who voted for us.”

Aoife Daly, marketing, Smyths Toys

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BEST MIXED CATEGORY RETAILER OF PRESCHOOL PRODUCTS Awards 2023

SPONSORED BY

WINNER

Argos

Above: Rainbow Designs’ md Anthony Temple did the honours with the gold envelope.

Above: Argos buyer George Bevan was all smiles collecting the trophy.

BEST DEPARTMENT STORE RETAILER OF PRESCHOOL PRODUCTS Awards 2023

SPONSORED BY

Right: The award was collected by head of category Roseanne Winthrop (second right) and Rosy Dawkins, buyer of branded nursery travel.

WINNER

Below Wildbrain CPLG’s UK commercial director Stacy Scimia was on hand to announce the winner.

John Lewis & Partners

Initial reaction: “We were delighted that John Lewis won Best Department Store at the PPS Awards. We are so glad that the nursery, baby and preschool ranges that we carefully curate for our customers, as well as our service, is being recognised.”

Roseanne Winthrop, partner and category lead, nursery, John Lewis & Partners

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Awards 2023

SPONSORED BY

WINNER

BEST ONLINE RETAILER OF PRESCHOOL PRODUCTS Next Right: Next’s assistant buyer, Emily Ryder (second right) and marketing guru, Lindsay Weaver (second left) collected the trophy.

Below Aykroyd & Sons md Sion Aykroyd presented the award for Best Online Retailer.

Awards 2023

SPONSORED BY

BEST INDEPENDENT NURSERY RETAILER Left: Joie’s general manager Adam Chappell did the honours as sponsor of this award.

Right: Bambinista’s founder and ceo, Susan Daker said that she was “overwhelmed” to win the award.

WINNER

Bambinista LONDON

Initial reaction: "I was absolutely overwhelmed to win the award for Best Indie Nursery Retailer. This was such a moment of excitement and I can't express properly the gratitude I have for the appreciation for everything that the Bambinista team have put in over the last four years. We are still a new business and to win this prestigious accolade is a testament to the hard work of everyone on the team. Thank you Progressive Preschool, our lovely suppliers and especially Team Bambinista.”

Susan Daker, founder and ceo, Bambinista

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BEST INDEPENDENT APPAREL RETAILER

Awards 2023

SPONSORED BY

WINNER Right: Jo Pilcher collected the award on behalf of Little Leggs, Shenfield.

Below: Mel Beer, group licensing director at Wonder, was delighted to present the award.

Little Leggs SHENFIELD (ESSEX)

BEST INDEPENDENT TOY RETAILER

Awards 2023

SPONSORED BY

WINNER

Treasures of Wetherby Toy Shop WETHERBY

Initial reaction: “I am absolutely thrilled with our win.

It was a great experience to be part of the award ceremony and to meet other award nominees.

Winning was just the cherry on top of an already wonderful day. Thank you to the suppliers who nominated Treasures of Wetherby, we really appreciate it. Our trophy is proudly on display for all our Treasures customers to see.”

Zhara Armstrong, md, Treasures of Wetherby

25

Above: It was a very happy Zhara Armstrong, md at Treasures of Wetherby, who collected the trophy.

Right: Katie Rollings, chief licensing officer at Acamar Films, took to the stage to present the award.

®

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BEST INDEPENDENT GIFTWARE RETAILER

Awards 2023

SPONSORED BY

WINNER

Lucky and Gray MELBOURNE (DERBYSHIRE)

Initial reaction: "As an independent business we feel so proud to be recognised with this award. It is a wonderful achievement for all the hard work we have poured into creating our store."

Amber and Rich Kavanagh, Lucky & Gray

Above left: Tessa Clayton announced the winner on behalf of GiftsandHome.net.

Above: Rich and Amber Kavanagh said that they were “so proud” to be recognised with the award.

Bigjigs Toys For Little Eco Warriors

See the full range at www.bigjigstoys.co.uk

27

orders@bigjigstoy ys.com

Celebrating 20 years of Muddy Puddles in 2024! © 2023 Hasbro

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Awards 2023

BEST RETAILER INITIATIVE

SPONSORED BY

WINNER

Initial reaction: “This is an absolute honour, and it’s exciting to be recognised alongside other innovative companies. The team at Smyths Toys have been such wonderful partners in creating unique programmes for Peppa Pig, and we can’t wait to see what’s in store next for the Queen of Preschool as we celebrate the beloved brand’s 20th anniversary.”

Cat O’Brien, UK licensing director, Hasbro Below: David Sprei, commercial director at Penguin Ventures, took to the stage to present the award for Best Retailer Initiative.

Above right: Hasbro’s Tasmyn Knight, retail franchise manager, Cat O’Brien, UK licensing director and associate retail franchise manager, Jessica Dodd were delighted to collect the award.

29

Y LOVE SMYTHS TOYS AW22 LY A PIG AND LIL PA PEPP

Peppa Loves Jumping in Muddy Puddles with Smyths Toys

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BEST PRESCHOOL APPAREL RANGE

Awards 2023

SPONSORED BY

WINNER

Above: Amanda Peffer, owner of Blade & Rose, and Faye Winder, designer, were “over the moon” to collect the award.

Chip the Red Panda Collection FROM BLADE & ROSE

Right: Cat O’Brien, UK licensing director at Hasbro, was back on stage to present the first of the product awards.

Initial reaction: “We are absolutely over the moon to have received this award and so proud to be part of such an amazing industry.

It is a fantastic achievement and so rewarding for the whole team, as it’s a true reflection of the hard work, commitment and creativity they continue to put in to make Blade & Rose the brand it is today. We have lots of exciting plans and designs in the pipeline and will continue to expand the collection in upcoming seasons, so watch this space to see what’s coming next from Blade & Rose.”

Amanda Peffer, founder, Blade & Rose

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Awards 2023

BEST LICENSED TOY RANGE

SPONSORED BY

WINNER

Gabby’s Dollhouse Plush Toys FROM POSH PAWS

Initial reaction: “We were shocked and delighted to have won the Best Licensed Toy Range at this year’s Progressive Preschool Awards. While we know we have a great product range in our Gabby’s Dollhouse Plush collection, we were up against some fantastic products and great brands, so the whole team at Posh Paws feel truly privileged to have won.

We also need to thank our partners at Universal for all their hard work; without them this award would not be possible.

Gabby’s Dollhouse is a truly wonderful new preschool brand with lots more exciting things to come.”

Lauren Shipman, group brand and marketing director, Posh Paws

33

Left: A beaming Lauren Shipman, group brand and marketing director at Posh Paws, collected the trophy.

Below left: BBC Studios’ head of licensing for hardlines, Julie Kekwick was in charge of the important gold envelope.

Juratoys UK Ltd • sales@juratoys.co.uk • tel 020 8878 2133

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

BEST NON-LICENSED TOY RANGE

Right: Juratoys commercial director, Neil Montgomery and Michelle Probert, sales and marketing, received a big dinosaur roar when they collected the award.

WINNER

Janod Dino Activity Table FROM JURATOYS

Initial reaction: "We could not be more delighted with the win. It is clear from the calibre of the shortlisted products, that the awards reflect excellence across the sector making this win for our Dino Activity Table a great mark of distinction.”

Neil Montgomery, UK commercial director, Juratoys.

Left: Kirsty Barr, founder of Grapevine PR, presented the award for Best Non-Licensed Toy Range.

35

Awards 2023

SPONSORED BY

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

BEST STEM/ EDUCATIONAL RANGE

SPONSORED BY

Right: Steve Cox, sales manager Europe and UK, collected the award for Connetix.

WINNER

50-Piece Rainbow Transport Pack FROM CONNETIX

Right: Dr Amanda Gummer presented the award for Best STEM/Educational Range.

Right: Steve proudly showing off the trophy.

Initial reaction: “We’re thrilled that the Connetix Rainbow Transport Pack was awarded the Best STEM/Educational Range.

We thank both Progressive Preschool and Dr Amanda Gummer's team who recognise Connetix as champions of open-ended play.

It was a privilege for our team to meet so many great retailers during the day and we'd like to thank them for their enthusiasm to get behind the brand."

Steve Cox, sales manager Europe and UK.

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BEST PRESCHOOL GIFT RANGE A nostalgic gifting range to celebrate shared

memories with Mickey Mouse.

C a l l 0 1 3 2 9 2 2 73

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BEST PRESCHOOL GIFT RANGE

Awards 2023

SPONSORED BY

WINNER Above: It was a packed stage as (from second left) Rainbow Designs’ key account manager Brett Bamberger, national account manager Jo Adger, national account controller Gary Hughes, Disney’s Kimberley Fowler, Rainbow Designs’ md Anthony Temple, Disney’s Emily Sinclair and Rainbow Designs’ Zara Grindrod celebrated the win.

Mickey Mouse Memories Range

Left: Helen Genia, head of Italy and hardlines international at Moonbug, came to the stage to present the award.

FROM RAINBOW DESIGNS

Initial reaction: “We are absolutely delighted to win for this range. We worked really closely with Disney on this range and we feel really proud of it as we all know everyone shares special Mickey Memories.”

Alys Dawson, director of product, creative and marketing Services, Rainbow Designs

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

SPONSORED BY

BEST PRESCHOOL PUBLISHING RANGE

Right and below: Stepping off the page and onto the stage were Fiona McGlade, Collins’ associate publisher, Katie Price, Paramount’s director of international publishing, and Zoe Masters, Farshore publisher.

Bottom right: Redan Publishing’s Julie Jones did the honours in revealing the winner of Best Preschool Publishing Range.

WINNER

Initial reaction: "The Farshore and Collins PAW Patrol team are incredibly proud and happy to have won. A massive thank you to Max Publishing for organising such a fantastic and enjoyable event, and Redan Publishing for presenting and sponsoring the award. This truly is an award for both HarperCollins and the team at Paramount to celebrate together. PAW Patrol is on a roll!”

Zoe Masters, publisher, brands and licensing, Farshore.

PAW Patrol Publishing Range FROM FARSHORE/ HARPERCOLLINS

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

BEST PRESCHOOL HOME OR FURNITURE RANGE

SPONSORED BY

Right: Cosatto’s customer relationship manager, Rachael Cardy, and marketing associate director, Victoria McIver were proud to collect the award.

Below: Adeline St John, director at Media Snug, couldn’t wait to announce the winner of Best Home or Furniture Range.

WINNER

Waffle 2 Highchair FROM COSATTO

Initial reaction: "Waffle 2 highchair is a firm favourite of mine from the range and a key launch. Being selected from a high quality pool of competitors to receive this accolade is truly brilliant given the amount of choices in the market.

We are always delighted to expand our iconic collection and enhance our portfolio as Cosatto enters its third decade in business.”

Victoria McIver, associate marketing director, Cosatto.

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PROGRESSIVE PRESCHOOL AWARDS 2023

The future of car seats

Revolutionary sliding car seat technology makes every day easier

360 Pro Family featuring SlideTech™

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Awards 2023

SPONSORED BY

BEST CAR SEAT RANGE

Right and below: Nicola Colletti, senior field marketeer UKI (second right), and Laura Buchanan, field marketeer UKI, collected the award for Dorel.

Bottom: Jane Pavia-Davis, md at Vista PR, presented the award for Best Car Seat Range.

WINNER

Maxi Cosi 360 Pro Family FROM DOREL

Initial reaction: “At Maxi-Cosi we pride ourselves on leading the way for innovation in travel safety for children.

The introduction of our new 360 Pro Family featuring SlideTech in April of this year was huge news for the brand because it offered a new convenience for parents.

As the Progressive Preschool Awards are judged by industry professionals and our retailers, there is no greater recognition.

We are thrilled to have received such an accolade for our ground-breaking product line. It was a great event and we are honoured to have been a part of it.”

Nicola Coletti, senior field marketeer UKI, Dorel

43

LIE-FLAT LIE-FLAT COMFORT & SAFETY

LIE-FLAT LIE-FLAT

LOUD D G CCLOU G ii--SSIZ IZEE

UN R129/03, 40 - 87 cm, from birth to approx. 24 months, ma x. 13 kg

UN R129/03, 40 - 87 cm, from birth to approx. 24 months, ma x. 13 kg

/ Ergonomic lie-flat position / 180° rotation & One-click release system / All-round airposition ventilation / 15%rotation more side-impact protection / Ergonomic lie-flat / 180° & One-click release* system

/ All-round air ventilation / 15% more side-impact protection * CYBEX-ONLINE.COM

CYBEX-ONLINE.COM

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*compared to the same seat without L.S.P. in a side-impact test according to ADAC criteria.

UPRIGHT UPRIGHT

*compared to the same seat without L.S.P. in a side-impact test according to ADAC criteria.

COMFORT & SAFETY

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

BEST WHEELED GOODS RANGE

WINNER

SPONSORED BY

Above: Cybex’s (from left) Francesco Rocchio and David Roberts, together with UK and IE general manager, Luke Burns collected the award.

Gazelle S Lux FROM CYBEX

Initial reaction: "We are always grateful to receive a Progressive Preschool Award. Being recognised by industry experts and our retailers makes it extra special.

Luke Burns, UK and IE general manager, Cybex.

Right: PPS’ Katie Roberts-Mason presented the award on behalf of sponsor, Harrogate International Nursery Fair.

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BEST PRESCHOOL ESSENTIALS RANGE

Awards 2023

SPONSORED BY

WINNER Initial reaction: "We are absolutely over the moon to have been awarded the Best Preschool Essentials Range for our Savvy Lite baby carrier. The Progressive Preschool Awards are incredibly important to us and to gain recognition in this category is a very proud moment for the whole Joie team.”

Melissa Cooper, head of marketing, Joie.

Above: The team from Joie – (from left) Melissa Cooper, Adam Chappell, Anya Dolman and Eleanor Cox – were delighted to accept the award.

Above: Elliot Bishop, md at bébélephant, was in charge of handing out the Best Preschool Essentials Range award.

47

Savvy Lite Baby Carrier FROM JOIE

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Awards 2023

BEST INFANT DEVELOPMENT RANGE

WINNER

Above and right: General manager UK and Ireland, Jacqueline Taylor-Foo, couldn’t wait to get to the stage to accept the award for Galt Toys.

Below: Bump PR’s account director, Chloe Lamb, was all smiles ahead of handing out the award.

First Years Flower Stacker FROM GALT

Initial reaction: "We are so pleased for the team to get the recognition here; our First Years range for GALT is a heritage category for the company.

The new Flower Stacker is a perfectly priced gift for any preschooler this Christmas and combines beautifully with our bestselling pop-up toy.”

Jacqueline Taylor-Foo, general manager UK and Ireland.

49

SPONSORED BY

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

SPONSORED BY

THE ECO AWARD

WINNER

Organic Bamboo Bedtime Pearl Reusable Nappy FROM MODERN CLOTH NAPPIES Above: Modern Cloth Nappies owner and founder, Stephanie Revill almost couldn’t believe that she had won the accolade.

Far right: Poetic Brands’ design manager, Terry Kinnersley, was ready to honour the winner of The Eco Award.

Right: Stephanie said she was “genuinely surprised and honoured” to win the award.

Initial reaction: "I’m genuinely surprised and honoured to win, especially given the incredible eco-minded brands and products that we were up against.

Receiving this recognition is a pinnacle moment for us.”

Stephanie Revill, owner and founder, Modern Cloth Nappies.

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CONGRATULATIONS TO ALL THE Winners!

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Awards 2023

THE MARKETING AWARD

SPONSORED BY

WINNER

Peter Rabbit: 120 Years of Mischief Campaign from Penguin Random House Right: Global brand director for Penguin Random House, Izzy Richardson, senior global brand marketing manager, Sonia Razvi-Grant and Jen Cooper, brand PR and comms, took to the stage to collect the award.

Below: Amber Steventon, md at Azaria PR, ready to announce the winner of The Marketing Award.

Initial reaction: "It’s such an accolade to be recognised by the industry in this way, especially given the impressive competition we were up against. It’s also testament to the continued resonance and appeal of Peter Rabbit, and a welcomed recognition of our work to continue to futureproof the brand for a new generation.”

Izzy Richardson, global brand director, PRH Children’s IP.

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

Awards 2023

SPONSORED BY

WINNER

Below: The Insights Family ceo Tom Williams ready to announce the winner of the consumer award.

Disney

Above: Disney’s Hayley Mead, Kimberley Fowler and Emily Sinclair accepted the trophy from The Insights Family’s Tom Williams.

BEST WHOLESALER OR DISTRIBUTOR OF PRESCHOOL PRODUCT Awards 2023

SPONSORED BY

WINNER

Below: Jazwares’ svp global licensing, Sam Ferguson, presented the penultimate award of the afternoon.

Baby Brands Direct Initial reaction: "We at Baby Brands Direct were thrilled to find out we'd received the award for Best Wholesaler. We're very proud of the range of suppliers we work with, as well as the service that we provide to our customers and it's great to be recognised within the industry for our hard work and commitment.

We thank Progressive Preschool for choosing us as the winner this year."

Jyoti Bhatia, operations director, Baby Brands Direct

54

Above: Phoebe Davy collected the award on behalf of Baby Brands Direct.

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PROGRESSIVEPRESCHOOLAWARDSWINNERS2023

OUTSTANDING ACHIEVEMENT AWARD

Initial reaction: “Wow, what a huge surprise and an absolute honour to be presented with such a prestigious award. It is a privilege to work in this industry and to be entrusted with steering the BTHA’s flagship event. The Toy Fair is the epitome of teamwork, the culmination of a year’s hard work, and I feel very fortunate to work with such a fantastic group of people who together ensure that we put on the best possible platform for the industry. Huge thanks to Rob, Sam and all at Max Publishing for this award and also for their continued support throughout the year. We very much look forward to welcoming everyone to Olympia in January.”

Majen Immink, director of fairs and events, BTHA. Right: Majen Immink, Toy Fair head of operations and sales and BTHA’s director of fairs and events.

Left: Toymaster’s business development manager, Brian McLaughlin, presented the Outstanding Achievement Award.

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Awards 2023

SPONSORED BY

WINNER Majen Immink

© P&Co. Ltd./SC 2023. Licensed on behalf of Studiocanal S.A.S Copyrights Group

For all your

Favourite

PETER RABBIT™ © FW & Co., 2023

© David McKee, 2023.

Licensing by Metrostar for Andersen Press Ltd., London. www.elmer.co.uk

bedtime story books and cuddly toy collections

Guess How Much I Love You TM and © Sam McBratney and Anita Jeram 2023. Licensed by Walker Books Ltd. Guess How Much I Love You is a registered trademark of Walker Books Ltd, London UK.

™ & © 2023 Penguin Random House LLC. All rights reserved.

We're Going on a Bear Hunt © Bear Hunt Films Ltd 2016

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EVENT PREVIEW: TOY FAIR 2024

IT’S A LONDON THING Toy Fair is returning to London’s Olympia from 23-25 January 2024 and, as it marks its 70th anniversary, the show is perhaps looking better than ever. PPS catches up with Majen Immink, director of fairs and events at the BTHA, to find out how it’s shaping up.

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024 will mark the 70th anniversary of Toy Fair and, as director of fairs and special events, Majen Immink tells PPS, it’s shaping up to be another great show.

“The event sold out the quickest it has in years, with an extremely high returnee rate of well over 90% which reaffirms the strong appetite for Toy Fair within the industry,” Majen comments. “We are enormously grateful for the continued support.

Given the rising demand for space, we have been able to expand the floor plan for 2024 to include part of the Upper West Hall which will accommodate TOMY, Spin Master Toys and The LEGO Group.”

Majen believes that the 70th milestone is also contributing to the excitement surrounding the show – which runs from 23-25 January at London’s Olympia.

“In celebration of this milestone, we will be looking back nostalgically over the past years and hearing from industry stalwarts as well as, of course, anticipating the vast range of products launching

A preschool snapshot

Above: A host of familiar licensed faces will be present on the show floor.

at Toy Fair 2024 and the year ahead,” she continues. “Every year the show welcomes new exhibitors, and 2024 will be no different. We are fiercely committed to providing a platform for the many talented creatives that are driving the toy industry forward, not just among the renowned large brands but also the hidden entrepreneurs and stars of the future. The latter can often be found in the infamous Greenhouse Area located in the Grand Hall.”

Toy Fair TV will also return, taking visitors behind the scenes, capturing exhibitors in action and showcasing thousands of new products. In addition, Toy Fair’s Hero Toys will be unveiled, offering a selection of some of the stand out toys launching at or after the event.

“At Toy Fair 2024, our ultimate aim is to create an environment and platform whereby exhibitors and visitors can come together and achieve the most successful Above left: Majen Immink, director of fairs and special events, BTHA. Left: The 2024 show sold out the quickest it has in years, with an extremely high returnee rate of well over 90%.

“Toy Fair has long been a destination for preschool toys, games and more, and continues to be so,” says Majen.

“Just some of the companies that will be showcasing their lines include family favourite Orchard Toys which has exhibited for many years and continues to surprise with their fun, captivating and educational games.

“Golden Bear Toys - another industry stalwart - is known for its dedication to creating high-quality and engaging preschool toys. Just Play, will be another highlight for visitors.”

Majen continues: “Meanwhile, Halilit has carved out a niche in the preschool market with a product range that helps develop creativity, coordination and cognitive development in an engaging and interactive manner. Finally, Juratoys' range of preschool products promotes imaginative play while fostering a deep connection to nature and the environment – a topic that is often at the forefront of parents’ minds.”

Find out more at www.toyfair.co.uk. show possible,” Majen explains. “We understand the importance the show plays in participants forging potential new business, nurturing existing relationships and general networking with industry peers.

Ultimately, Majen concludes: “Toy Fair 2024 aims to provide a setting that encourages ongoing collaboration and dialogue, allowing exhibitors to strengthen their existing partnerships and explore new avenues.”

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28/11/2023 16:07

EVENT PREVIEW: SPIELWARENMESSE

EURO VISIONS The 73rd edition of Spielwarenmesse will be taking place in Nuremberg from 30 January to 3 February 2024, with the show already on track to getting back to pre-Covid levels. PPS catches up with Spielwarenmesse eG’s Christian Ulrich to find out more.

Inset: Some 2,100 exhibitors from 69 countries were present at Spielwarenmesse in 2023.

A

s restarts go, the 2023 edition of Spielwarenmesse was a pretty spectacular one.

For the first time since the pandemic, the show welcomed 2,100 exhibitors from 69 countries earlier this year, presenting their product innovations to some 58,000 trade visitors from 128 countries.

“And the latest figures for Spielwarenmesse 2024 are very satisfying too,” says Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG. “We have already recorded more registrations than at this time last year and are getting close to pre-Covid levels.”

Exhibitors from the preschool sector are spread across a number of different product groups at the fair. LEGO, Mattel and VTech, for example, all have fixed stands in Hall 12.2, while Bandai, Chicco, Hasbro, Bigjigs, Connetix, Aurora, Brio, Casdon, Clementoni, Epoch, Golden Bear, Infantino, Janod, Jumbo Group, Just Play, Kaloo and Spin Master will be among those on the showfloor.

Christian continues: “Preschool is an area that plays an important part at the Spielwarenmesse. This is also evident in the ToyAward, our prize for

new ideas which we award to especially outstanding innovations in the preschool category, among others. The nominated products and the winners can all be viewed in a single compact space, the ToyAward Area in Hall 3A.” With the preschool market having shown significant growth in recent years, Christian believes that a number of factors are driving this.

“Reasons for this growth include rising disposable income among parents and a stronger focus on early-years education.

One of the biggest

trends is in interactive toys, often with digital technology built into them. We see this with teaching apps, for example. You get a mixture of traditional and digital play. Aside from this, many parents are concerned about the environmental impact of toys and are choosing environmentally friendly and sustainable alternatives. Toys made out of recycled or renewable materials are benefiting from this shift.”

Christian and the team have a number of goals for the 2024 show, as he explains to PPS: “Our aim for the 73rd edition of the fair is to get back to roughly pre-Coronavirus levels. We’re on a good track towards this. As the leading event, the Spielwarenmesse is a key driving force for the sector worldwide. As well as valuable sources of inspiration and new business contacts, we’ll provide the ideal atmosphere for ordering and networking, and create some unforgettable moments at the fair. We are already looking forward to welcoming the international industry to Nuremberg in person again at the end of January.”

Left: Christian Ulrich, spokesperson of the executive board, Spielwarenmesse eG.

New additions There are a number of additions and new innovations to keep an eye out for on the showfloor.

“The biggest innovation is to be found in Hall 3A, where we are presenting a large interactive special area, Life’s a Playground – Toys for Kidsters, Kidults & Co,” says Christian. “The term ‘kidults’ refers to adults who love board games, for example, or who have comics and other collectables on their shelves. In other words, they have an enhanced interest in toys and games.

“Another highlight is our special Toys Go Green, a topic that’s been with us for several years now. For this special area, our aim is to bring sustainability and environmental protection into sharp focus and to show what are the outstanding products in the field. These might be toys made of renewable materials or ones that explain issues like environment and climate through play and raise children’s awareness of them. In addition, for the second time the Spielwarenmesse will be the meeting point for game inventors.”

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04/12/2023 14:32

EVENT PREVIEW: SPRING FAIR 2024 Inset: Spring Fair 2024 is all about the magic of discovery.

SPRINGING TO LIFE

With a focus on the magic of discovery next year, Spring Fair is preparing to open its doors from 4 to 7 February, 2024, at the NEC Birmingham. PPS sits down with newly appointed event director, Soraya Gadelrab, to find out what’s in store for the show.

T

here are a number of exciting new exhibitors in the preschool space at Spring Fair 2024, as well as a raft of returning suppliers, meaning toy and preschool buyers will have much to explore. Event director, Soraya Gadelrab, tells PPS: “Toys are still very much a focus at Spring Fair. Home to the finest, most magical children’s toys, gifts and gadgets, buyers can tap into the hottest play trends and those captivating Christmas hits in the kids, toys and play sector.”

Exhibitors in the space include Aurora World, Keel Toys, The Puppet Company, Nature’s Planet, Bigjigs Toys, Orange Tree Toys, Gibsons, Mai Clothing, Lanka and Blade & Rose among others.

Soraya continues: “Newness abounds in this sector with an exciting selection of brands making their Spring Fair debut including the Gift Scholars, Floss and Rock, BTL Diffusion with CloudB, Baby to Love and Big Little Friends, I See Me, Reyon Sports and Tiny Tickers.”

As a whole, there is a new focus for the show next year.

Soraya explains: “2024 is all about the magic of discovery, putting the products and their creators at the heart of the show. We’re also upping the bar with our onsite experience delivering more education, trends,

Soraya enthuses: “We’re excited to have the opportunity to bring the retail community together, to let the products be the stars while also shining a light on the people behind them to find out what inspired them to create their designs.”

Left: The Puppet Company is among the returning exhibitors to Spring Fair.

inspiration, networking and fun.

“Buyers will be able to attend thought-provoking keynotes and panel discussions on the latest retail themes at the Inspiring Retail Stage, and we are launching a new Trend Talks stage exploring the future of retail with the latest retail trends and product innovations from future forecasters and creators.

“Plus, a new Masterclass Studio with free business solution masterclasses dedicated to helping our audience (exhibitors and visitors) grow their retail business launches.”

There are also some returning features: “Our popular New Product Showcase returns presenting a curated edit championing new product, and Gift of The Year live judging takes place during the show with a Finalists Showcase on display.”

Left: Soraya Gadelrab, event director, Spring Fair.

Make the most of the show Soraya offers a number of tips for visitors to get the best from their visit: • “Set aside some time for preplanning. Use our website – www. springfair.com to discover and identify suppliers and products you’re keen to find.”

• “Check out our handy Product Trails to search for sustainable, British and new brands/products.”

• “Back by popular demand is the Little Black Book – keep an eye out for the launch of Little Black Book Week to register for your limited edition copy.”

• “The show guide provides the most up-to-date information, with exhibitor listings, content schedule times, and everything else you can discover at the show.”

• “Allow yourself enough time for your journey of discovery across the show, to see the showcases, to watch the trend talks and make the most of all the experts on hand to help you with your business.”

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05/12/2023 18:26

SHOW REVIEW: HARROGATE INTERNATIONAL NURSERY FAIR

HURRAH FOR

HARROGATE Inset: Organisers said they were thrilled with the turnout for the 2023 show.

NICOLA COLETTI, SENIOR FIELD MARKETEER UKI, MAXI-COSI

“Harrogate 2023 was another exceptional year for us. The show marks an important time in the diary to network with retailers and marketing contacts, unveil new products and celebrate a successful year.

“We had multiple new products to showcase this year including the very exciting addition to our revolutionary SlideTech Family, the Mica 360 Pro, newness in our RodiFix range, a pushchair sneak peek, two new Connected Home products, and the introduction of the new Beyond colours and Eco Care fabrics in our Home Equipment range.

“Feedback and order levels were fantastic for all products, especially Mica 360 Pro. Here’s to 2024.”

Left: Feedback and order levels were exceptional for the Maxi-Cosi team

CAREY DEVINE, HEAD OF UK SALES, GREEN SHEEP GROUP

“There was much excitement at Green Sheep Group in the run up to Harrogate, especially because we were set to unveil two new collections, and the event certainly didn’t disappoint. We were delighted with the response to the newness we showcased across Snüz and The Little Green Sheep, and thrilled with the reaction to the stand itself.

“We took a fresh approach to the stand this year, creating more of a homely environment that was focussed on visitor experience. Even better, in the three days, there wasn’t often a spare seat. Our appointments were filled weeks before the show with many retailers eager to be the first to see the

new collections. It was also great to hear from potential retailers keen to stock our brands.

“A highlight of the show for me would have to be the non-stop buzz on the stand, with everyone in high spirits. Our existing partners, after enjoying six months of consecutive growth with us and excited by the developments were extremely positive, and we were excited by the new relationships forming off the back of our reputation and continued innovation. Launching two collections made Harrogate busy, but brilliant.”

With a further increase in visitors every day in 2023 – the show’s third autumn edition Harrogate International Nursery Fair is going from strength to strength. This year saw five halls of the Harrogate Convention Centre filled with well over 200 brands and participants from more than 15 countries. PPS finds out how the show went for the exhibitors.

TEVEN HICKS, UK DIRECTOR, S BIOGAIA

“We were exhibiting for the very first time in the UK and launching our latest product, Pharax, targeting children with sore throats. We were keen to test the UK market and introduce our products to key buyers and journalists and we made some great new contacts and received lots of positive feedback.”

Organisers sa thrilled with the tu

GARY WEST, SALES DIRECTOR AT DIDOFY

“Didofy showcased a new tandem design, which has the sought after and rare combination of a carrycot parent facing on top and seat world facing on the bottom. We have also successfully opened accounts with new partners and retailers and received a multitude of positive feedback.”

J ONATHAN FEINGOLD, UK DIRECTOR, INGLESINA

"Harrogate has once again exceeded our expectations with a high quality of visitors. We had a good flow of traffic to the stand, who were impressed with our new Aptica and Aptica XT travel systems. There was a good number of new retailers as well as existing customers who took advantage of our show offers and ordered new collections.

“For us, the 2023 show built on the success of 2022 with a larger volume of orders at a higher value.”

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SHOW REVIEW: HARROGATE INTERNATIONAL NURSERY FAIR DAMON MARRIOTT, HEAD OF PRODUCT MANAGEMENT, ALLISON BABY (JOIE, NUNA AND GRACO)

“Harrogate was a great success for us this year – it was very well attended, and it was great to see the continued support of the key retail partners. The timing of the show is ideal for us as it gives us the opportunity to showcase our new launches that will be coming through the following year, as well as giving us the chance to provide our independent retail partners with some fantastic promotions.

“We were really pleased with the size and location of our stand – we were busy throughout the three day period, and we had the ideal space to present our new launches. Perhaps the most popular of these was the Sprint – Joie’s baseless ISOFIX infant carrier, as well as the new R129 belted products that will expand our offering and the new I-Size

ISOFIX combination seats, all of which seeing a lot of interest throughout the show.

“Not only is Harrogate a great opportunity for us to meet with our retailers, it also allows us the chance to catch up with friends and colleagues within the industry. For many independent retailers, Harrogate is the primary trade fair, and a lot of the national retail partners use it as an opportunity to refresh their memories of the products they have seen in Koln. For these reasons it will always be a key event in our calendar.”

Below: Allison Baby’s stand was busy throughout the three day event.

CATH NEEDHAM, HEAD OF SALES, ICANDY

“This year’s Harrogate was fantastic, and the incredible feedback we received from our network of loyal retailers and distributors was overwhelmingly positive.

“We had an extensive amount of product newness to showcase this year and we were delighted with the response. We were thrilled to reveal the much-anticipated iCandy

Orange 4, which took centre stage, alongside the iCandy Peach 7 in its delectable and sophisticated new colourway, Coco. In addition, we showcased further developments to the iCandy Halo, our revolutionary child car seat safety range, the new Peach 7 All-Terrain, and much more.

“As a British family business, the Harrogate International Nursery Fair is very important to iCandy and as always, it’s an honour for us to be involved. The event allows us to network amongst a hugely supportive industry and meet with new and existing friends.

We are very much looking forward to returning to Harrogate in 2024.”

ANNE DE MONTBEL, SALES MANAGER UK, BABYBJÖRN

“We had a great show at Harrogate International Nursery Fair. It was the brand's first Harrogate exhibition for 15 years, so a bit of a test for us, and we flew over from Sweden to embrace the experience.

It was fantastic to connect with partners and media who we know so well on a virtual level, face to face. We had great direct feedback on our new products and an overwhelmingly positive response from everyone we met.

“The new products were very well received, particularly in terms of the innovation and sustainability of our new 'woven' baby carrier fabric and our new Winter Cover for Baby Carrier, which was also shortlisted for a BANTA award at the show. It was really great to be back in the UK at the show and we felt it was very well attended and run, and we also welcomed international guests on our stand, particularly our partners from Ireland which was a pleasure. We are hoping to be back next year for an even more positive show.”

JAYNE CAUL, UK DIRECTOR, AXKID

“There was plenty of interest in our newly launched Movekid and Enviro Collection.

Harrogate is a great place to showcase our product range and have face-to-face contact with existing and new retailers and take them through the demonstrations of our products which always helps generate good relationships and new opportunities going forward.”

Below: The Nursery Fair generates new opportunities for Axkid.

Left: The iCandy team received an overwhelmingly positive response to new launches.

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SECTOR FOCUS

SOFT SELL

The soft toys and plush category is a solid seller for retailers, remaining as one of the top performing sectors for several years in a row. PPS chats to a number of suppliers about how their year has been and what they’ve got coming up in the space for 2024.

W

ith soft toys and plush remaining as one of the top performing categories at retail according to NPD data over the last two to three years, it’s clear that it can be a money spinner for retailers.

“Considering the extremely tough economic conditions we are all facing, 2023 has been a strong year for Rainbow,” says Zara Grindrod, sales and marketing director at Rainbow Designs. “Our licensed plush in general, but particularly in both the nursery and preschool categories, has performed very well, and we have continued to see plenty of love and support for our evergreen brands.”

The company has seen strong popularity across the nursery, toy and gift sectors for all of its Paddington collections, while evergreen ranges including Peter Rabbit, Winnie the

Pooh and Guess How Much I Love You also continue to be in high demand, says Zara.

Meanwhile, 2024 will see Rainbow Designs commemorate the 30th anniversary of The Lion King with a

Above: Rainbow Designs will be celebrating 30 years of The Lion King in 2024 with a number of new products.

Below: Kaloo’s Tendresse Dolls are best sellers, with two new dolls – Eli and Olivia – being introduced this year in new packaging.

range including the My First Soft Toy, Comforter and Ring Rattle, as well as a Sensory Play Mat. There will also be celebrations for Donald Duck’s 90th with new On the Go Mickey Mouse and Donald Duck Activity Toys, while Winnie the Pooh joins the Bedtime Cuddles Nightlights range. Other key anniversaries such as Guess’ 30th, Elmer’s 35th and The Very Hungry Caterpillar’s 55th will also be marked with fresh product releases.

“Ranges displayed together look cute and irresistible to the consumer, so we are always striving to support our retailers to create that in-store theatre, using high quality FSDUs and POS materials to help attract the customer’s attention, and explain quickly and

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SECTOR FOCUS simply the USPs and value of the products,” Zara adds.

For Posh Paws, “Licences have always been and continue to be an important element in both the complementing its popular nursery and preschool toy categories,” says Rainbow Designs’ Zara Grindrod. “Many of licensed lines with a growing the most popular licensed characters in the preschool sector have been established through children’s literature, offering that comfort, familiarity and reassurance. own-brand offer has proved to “Our bestselling, official licensed collections, such as Beatrix Potter’s Peter Rabbit, be a winning combination.

Paddington Bear, Guess How Much I Love You, and of course, Winnie the Pooh, have “We have had a very played an important part in many childhoods across generations, and this longevity strong year based on the new and heritage evokes long-term trust and loyalty in both parents and gift buyers.” products we have brought The Puppet Company is a relative newcomer to the licensed sector, having recently to market for our leading launched its Elmer puppets, while it also has a new release due for SS24 and is in licences, namely Gabby’s conversations with other licences and projects which lend themselves to being Dollhouse, Love Hearts and brought to life as puppets. “We believe that integrating licences into your core Jurassic World,” comments range is important to show how they complement your existing product offering,” Lauren Shipman, group says The Puppet Company’s Katy Rugman. “Licences have instant impact and brand and marketing director brand recognition which can really enhance displays and existing toy ranges when at Posh Paws. “We have also positioned with the right product to showcase a really cohesive offering.” seen huge successes in 2023 with our own-brand plush pocket money gift,” Katy Rugman, products that emphasise learning and toy collections, from trending product and marketing director, tells development, both within the preschool Bubble Tea to our Eco Earth plush PPS. “The new Elmer Puppets have space and the toy sector as a whole. animals and British-inspired Ragtales also been really well received and The trend for eco materials continues baby and ragdoll collections. continue to grow in popularity.” to grow which is great to see, as does “Constantly refreshing The company has also been the addition of more affordable items our ranges and bringing working with Save the Children, The as a reflection of the current climate.” new plush products Brain Tumour Charity and numerous ‘Timeless’ products have also been and formats to market other charities to help as many a driving force for Juratoys, as UK has been a driver of people as possible through ‘the commercial director, Neil Montgomery, this growth, and power of puppets’. explains. “Kaloo continues to go from working with the best Additions are also being welcomed strength to strength; the products are licences that retailers to the Wilberry collection including timeless, incredibly long lasting and are supporting has new Wilberry Canopy Climbers, wonderful gifts for newborn babies,” enabled us to grow and miniature hanging monkeys with he offers. “We couldn't be happier with give consumers what Velcro on both their hands and feet to the continuous growth, with even more they want.” make them interactive and help create retailers stocking our Kaloo brand than When it comes to instant displays. ever before.” trends, sustainability Katy continues: “We’re seeing The Tendresse dolls are a remains key, says Lauren: more of a move towards education-led bestseller, with two new dolls – Eli “Retailers and consumers and Olivia – being introduced this expect companies to stay on Left: Posh Paws has recently released year in new packaging. top of this and we have put the Squashy Podgies format.

Neil continues: “We are lucky Below: New Wilberry Canopy Climbers are this to the forefront over the being launched from The Puppet Company. enough to launch new products at the past three years by using beginning of the year and then again 100% recycled stuffing halfway through, just in time for in all our plush products, Q4. In 2024 we will introduce even reducing packaging, and using more cute characters and even softer sustainable materials on the fabrics, including Leon Lion and whole toy where possible.”

Papaye Tiger. We have also definitely For The Puppet Company, started to see some preferred price its Eco puppet and soft toy points across the plush category collections have continued - with most popular prices sitting to grow in popularity, and between the £22-25 mark. these will be expanded and “We always like to encourage developed further in 2024. retailers to make use of our point of “Our ever-popular finger sale. We are lucky enough to be able puppet collection continues to support our customers with display to be one of our bestsellers, stands, window displays and shelf perfect for bringing storytime strips to help highlight the brand.” to life and the ideal impulse or

Licensed to thrill

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65 NEW PRODUCTS

WHAT’S NEW SMIFFYS Smiffys and The Little Prince have teamed up to create a costume collection for Q1 2024. The range includes two costumes that bring the popular character to life. Smiffys has also launched an Elves Behavin’ Badly kid’s costume for Christmas - perfect for little ones to get involved in the festive fun. In addition, the Pinocchio & Friends series has been a success since its launch in 2022, and Smiffys has now launched the Pinocchio costume for Q1 2024, which includes the iconic dungarees and character mask. www.smiffys.com

BABYBJÖRN

HAPPY LITTLE DOERS

Babyjorn has introduced this year’s BabyBjörn holiday campaign: ’Where Holiday Memories Begin’.

This time around, it is doing something a bit different, and putting the spotlight on the holidays as a time for making memories together as a family.

The products naturally find their place in those cherished moments, showcasing their warm, snug and playful vibe. They capture the real, often chaotic, side of the holidays – because it’s those unpredictable moments that stick with us. https://www.babybjorn.com/

Junior Baker Money Maker Flashcards teach children about the value of money by enabling them to start their own bakery shop, by making and selling simple recipes, either through role-play, or by making the real recipes at home.

A great way to help encourage children to acquire essential life skills. Happy Little Doers has also recently launched its Yoga & Mindfulness Activity Flashcards designed to help support children’s well-being. These cards empower children to identify and regulate their emotions by choosing and performing a range of child-safe yoga poses. www.happylittledoers.com

SILVERCROSS Nursery brand Silver Cross has launched an innovative new stroller, pitched as perfect for families on the go. The stylish Auto stroller, which is exclusive to Argos, has a quick and easy automatic fold at the simple click of a button. With just a squeeze of the trigger, Auto collapses itself in a second, keeping your hands free when you’re busy multitasking.

Once folded, the stroller free-stands on its wheels for practical storage at home and on the move. Suitable from birth to four years, the Auto pushchair is lightweight, compact and practical. It features a multiposition seat which lies flat to allow for comfortable sleep breaks during family adventures. www.silvercrossbaby.com

BÉBÉLEPHANT Lithuania-based stroller manufacturer Tututis has appointed bébélephant as its UK distributor.

The company started as a small family concern, and through long-term experience, research and development, it has managed to establish a successful stroller brand and a wide variety of products to become the only stroller manufacturer in the Baltic States and one of a few in Europe. https://bebelephant.com/

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65 NEW PRODUCTS

WHAT’S NEW JURATOYS Kaloo offers a wide range of soft toys, including the popular Tendresse doll collection. The pastel-toned Amandine is a great Christmas gift for little ones and is made from the softest materials. Lilliputiens’ My First Farm is a soft, multifunctional toy that encourages children to create an enchanting world of their own with all the adorable characters from the farmyard. It’s also transportable and comes with a window for the animals to pop through. Both of these toys spark imaginations and bring so much more to playtime. sales@juratoys.co.uk

BABYSHUSHER

THE LITTLE GREEN SHEEP Expert in natural family living, The Little Green Sheep has unveiled a new seasonal collection across its flagship product and wider bedding range. Inspired by nature, the trio of signature colours joining the already bestselling range this autumn. Trenddriven while drawing on earthy, timeless tones, the comforting shades are both calming and rich in colour. Adding a touch of warmth to any home setting, the collection includes Juniper, Terracotta and Truffle. www.greensheepgroup.com

CURIOUS UNIVERSE A new preschool range of official CoComelon arts and crafts products for Curious Universe has launched in Q4. Budding artists can try their hand at Magic Painting, bringing popular nursery rhymes to life with just one swish of the special water pen. Wipe Clean Activity Book and pen introduces first words, colours and numbers, and helps little ones to develop their pen control at home and on the go. Making bath time fun with the CoComelon Colour-changing Bath Book. Dip the squashy pages in the water as you splash in the tub and watch the colours emerge, just like magic. www.curiousuniverse.co.uk

A game-changing sleep-soothing device bringing tranquillity to both parents and babies is now available in the UK. Baby Shusher uses a real human ‘shusssh’ designed to help soothe crying babies. Its rhythmic sound replicates the comforting noise of the womb, making it easier for baby to settle and fall asleep. The portable and easy-to-use device is a must-have for on-the-go soothing, allowing parents to calm their babies anytime, anywhere. www.babyshusher.uk

VTECH Vtech’s Kosy, is an interactive puppy toy that moves its head, opens and closes its eyes and loves to play.

The educational VTech toys are perfect for kids who want to have their own animal friend. Children can share their favourite things with Kosy and sing together by pressing her paw buttons, while they can also activate funny sounds mode by pressing her charm button. www.vtech.co.uk

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EXECUTIVE PROFILE Right: Brett Capon

Brett Capon, country manager UK and Ireland, BIBS on working with innovative companies and brands, opportunities for growth and sticking to the plan.

“ALWAYS HAVE A PLAN AND BE PATIENT” HOW LONG HAVE YOU BEEN WORKING IN THE NURSERY/PRESCHOOL INDUSTRY AND HOW DID YOU ARRIVE AT YOUR CURRENT ROLE? I joined the industry in 2007 after five years in advertising sales with Yellow Pages. I have had the privilege to have worked with some incredible brands such as Mamas & Papas, phil&teds + Mountain Buggy and Snüz + Little Green Sheep, but also with some fantastic people and this is what has kept me in the sector for over 16 years. Many of these have become close friends over the years from all over the world which demonstrates what a great industry we work in. When approached for the role of country manager at BIBS, it appealed to me because it is a beautiful, innovative brand driven by entrepreneurial leaders and I wanted to be part of bringing the brand to UK parents.

WHAT WOULD YOU SAY IS YOUR GREATEST ACHIEVEMENT SINCE YOU HAVE BEEN WORKING IN THE NURSERY/PRESCHOOL INDUSTRY? I have worked for many well-known established brands and there have been several significant successes in my career. However, they are all so very different that it is too difficult to choose one specific achievement. My continued enjoyment of working in the industry and the people I have the pleasure of working with means a lot to me though.

however, our unsung hero is Nina Sivyer. Nina is our UK sales manager who has been with BIBS UK since September 2021. Nina was involved in the transition from BIBS being a distributor model in the UK to direct to retail. Although we have full support across all functions from our HQ in Copenhagen, when you are such a small team in the market, to have someone like Nina with her ‘can do’ mentality is vital.

WHAT IS THE BIGGEST CHANGE WITHIN THE NURSERY/PRESCHOOL INDUSTRY THAT YOU HAVE SEEN SINCE YOU HAVE WORKED IN IT? Innovation. There have been so many innovative nursery/preschool products during my time and we continue to see more launching every year at trade shows such as Harrogate. From compact travel systems, in-car safety to products around the home, our industry is constantly developing products to make parenting easier. Refreshingly, it is not always the dominant brands; our industry has seen an influx of small, entrepreneurial businesses over the years that have gone on to become well-known to parents globally.

“Our industry has seen an influx of small, entrepreneurial businesses over the years that have gone on to become wellknown to parents globally.”

FAVOURITE PART OF YOUR CURRENT ROLE? As a new, fresh brand to the UK and Irish markets, the opportunity to develop our brand and grow our share is what I enjoy most. Even after 32 years in sales, I still get the daily enjoyment of speaking with our customers, as well as the excitement of securing new partners.

WHO IS THE UNSUNG HERO OF THE COMPANY? We are a very small sales team of two in the UK currently and we work together to achieve our goals,

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN? Always have a plan and be patient; your hard work will eventually pay off if you stick to the plan.

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE LAST YEAR? In life, do what makes you happy and surround yourself with good people. In your career, find a role that enables you to make a difference, gives you autonomy and allows you to maintain a work/life balance.

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RETAILER REVELATIONS “The brands which are normally in our best sellers report are iCandy, Egg and Oyster.”

NEWBIE & ME

IN NUMBERS

“I would say a popular trend is natural shades such as beige.”

“Grey fabrics are now less popular.”

ON THE WAY

OUT

Winner of the Best Independent Nursery Retailer at the 2022 Progressive Preschool Awards, Newbie & Me has four stores in Solihull Birmingham, Telford, Leeds and Crewe.

The family run business opened in 2017 and offers a wide range of nursery products including strollers, prams, travel systems, car seats, nursery furniture and accessories.

ON THE WAY

UP

BEST SELLERS

Above: Newbie & Me offers personal appointments in each of its four stores.

BEING SOCIAL

A STRONG YEAR Victoria HemmingsSlack, marketing and sales facilitator, tells us: “We have had a positive year all round; our Birmingham store has just turned one year old (our latest store to open).”

SHOP LOCAL

“We have noticed an increase in customers wanting to support us and also asking if we can price match larger companies, as they would rather support an independent.”

Above: Newbie & Me was the winner of the Best Independent Nursery Retailer at the 2022 Progressive Preschool Awards.

IN NUMBERS

• “ There are around 25 people in the team.”

• “Our average customer spends approximately £1,000.”

• “ We refresh our window display once every two months.”

• “Our stores are big enough for 800 pandas.”

Below: The Birmingham store recently celebrated its first anniversary.

“Social media is a great way of advertising our business. We use the channels Instagram, TikTok and Facebook.

We’ve seen a large growth in audience this year. This has allowed us to reach customers that we wouldn’t have before and really get our brand name out there.”

MY HERO!

“There have been some great products this year, but we really like the KinderKraft Nubi 2 stroller which has been a great compact stroller for just over £200.”

PHYSICAL AND VIRTUAL

OLD AND NEW FRIENDS

“We are mainly a storebased business as we feel that customers want to see and feel the product before making a purchase.”

“Egg was one of our first suppliers. Our newest is Tutti Bambini.”

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Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk

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