Progressive Preschool - September/October 2016

The B2B Publication For Preschool Products and Retailers

ISSUE 25 SEPT/OCT 2016

Cologne Calling

Kind + Jugend Show Preview

Winnie The Pooh

90th Anniversary Special Focus

Licensed to Thrill BLE Show Preview

Retail Character

Matalan’s New Character Shop

Figured Out

Dolls and Play-sets Sector Focus

Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool COVERS_PPS_Sept Oct 2016.indd 1

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well-curated smartly designed essentials for parents, babies and toddlers

See our full range of product at Kind + Jugend September 15 – 18 in Cologne at Hall 10.2 Stand F49.

Contact our UK office to book an appointment at the show.

WWW.SKIPHOP.COM

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Email: ukoffice@skiphop.com | Tel: 01582 434250

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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES

March/April 2013

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

this month SEPTEMBER/OCTOBER 2016

Put down the *Magnum and grab your diary, the summer lull - or lack of - is about to be a thing of the past. We’re heading into the fourth quarter of 2016 and there is a lot to get excited about in the preschool sector.

When it comes to product and entertainment, anniversaries are always a great thing. They represent a chance for brands to celebrate heritage and for suppliers to come up with bold Above: Progressive Preschool’s anniversary product. For retailers it’s a chance Rob and Jacqui. to present customers with product which represents more than just a purchase - it’s part of a celebration! We start by paying homage to Beatrix Potter, the celebrated children’s author who created the classic preschool character Peter Rabbit and is celebrating her 150th anniversary this year.

If you weren’t feeling old enough already, it was 90 years ago that A.A. Milne first bought Winnie The Pooh to life. Like a number of Disney franchises, Pooh is a golden license for almost all product lines - loved by grandparents, parents and children, it’s a genuine evergreen property, for want of a better licensing cliche.

Read more about what’s happening in terms of both product, retail - and to re-cap on the history of one of the world’s most famous bears - in our exclusive Winnie The Pooh anniversary article on pages 25 to 27 While your diary is out, there’s plenty more coming up as well. London is playing host to Brand Licensing Europe next month, a show not to be missed by any licensee or retail buyer. We would urge any of you to attend - whether you’ve not licensed product before, or you’re an independent store owner. Branded product has never been more at the fore of consumer spending, so what have you got to lose by attending a free-to-enter show where you can see exactly what the big studios and entertainment companies are up to?

If London isn’t exotic enough for you, you can always hop on a short flight to the delightful city of Cologne, which will see the 56th year of Kind + Jugend - the world’s largest nursery trade show. You can read our preview to the show starting on page 55 and check out the UK pavilion exhibitors in the enclosed guide, which the BPA commissioned PPS to print and distribute.

As if there wasn’t enough celebrating going on already, don’t forget the upcoming Progressive Preschool Awards, taking place on November 10, at The Dorchester Hotel in London. The judging season is already upon us, after we’ve received yet another record-breaking number of entries, both across product and the retail and special categories. Sorting through the entries is always a real inspiration, as it confirms that these awards really are a true celebration of the sector and a totally unique chance to mix with suppliers and retailers in all areas of the preschool trade. So if you haven’t already, get involved! After all, if you always do what you’ve always done… *Other good ice creams are available.

The Progressive Preschool Team Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

Our editorial wordsmiths include: Fiona Pavely, Sue Marks, and Michelle Board.

@prog_preschool

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publisher. Jacqui Parr - Editor.

Jo Pilcher - Account Manager. Samantha Loveday, Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Jakki Brown - Editor-in-Chief and Joint Managing Director. Ian Hyder and Warren Lomax - Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

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Featuring: Lego, Character Options, Orchard Toys, Flair Leisure, Vtech, K’Nex, Jumbo Games, John Adams, Trends, Vivid, & many more...

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contents 07 19 21 25 35 45 51 57 85 95 99 105 109 115 117 121 127 129 133 134

85

BATTLE OF THE BUGGIES

25 35

A SOFTER BEAR SIDE NECESSITIES

NEWS Reporting from the preschool world.

INDUSTRY ANALYSIS The latest industry stats from GfK. MEDIA WATCH The brands making headlines.

BEAR NECESSITIES Celebrating 90 Years of Winnie The Pooh.

BRAND AND DELIVER An overview of the preschool scene at BLE. DESTINATION MATALAN Preschool focus for new Character Shop.

BEST FOOT FORWARD Apparel licensee Misirli outlines preschool plans.

INFANT INSPIRATION Looking forward to Kind + Jugend.

BATTLE OF THE BUGGIES Ten of the best.

BRINGING THE CLASSICS TO LIFE Tales from Walkers Books.

TECH FOR TOTS The very latest in electronic learning toys.

SLEEP IS GOLDEN The Sleep Tight All Night range.

FIRST TASTE The world of weaning.

SUMMER LOVIN’ Clever solutions from Summer Infant.

THE PARENT REPORT A pushchair person.

SETS APPEAL Play-sets, dolls and role-play.

ASK GEORGINA The importance of the fun factor.

THE AMERICAN ATTRACTION All about the ABC Expo.

CATHY’S COLUMN Sleepless nights and co-sleepers.

BEST SELLERS Retailers report.

Boo Your S k tand Now 21-23 October 2016 3-5 March 2017 19-21 May 2017

Olympia London ExCeL London NEC Birmingham

70,000 visitors £39m visitor spend 98% new visitors each show 97% of visitors buy at least one product To enquire, please contact russell.rule@clarionevents.com or call +44 (0) 207 384 8125

thebabyshow.co.uk Official Charity

*Figures cover the last cycle of shows including The Baby Show ExCeL London, Olympia and NEC Birmingham

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From the organisers of The Baby Show

Courtesy of Ergobaby

Courtesy of Kiddiewinkles

Book Your Stand Now

Russell.Rule@clarionevents.com 020 7384 8125 babytotoddlerevents.co.uk

Courtesy of Little Timbers

• 100 exhibitors • 8,000 - 10,000 visitors over two days • Perfect opportunity to capture the Christmas shopping frenzy • The show will be marketed to The Baby Show database, which sees over 70,000 parents per year • A one-stop-shop for everything parents need for their babies and toddlers up to 4 years of age Event partner

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Sponsors

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NEWS

PPS TAKES A LOOK AT THE RECENT HAPPENINGS IN THE PRESCHOOL WORLD

TOP STORY

Below: First-time parents face up to the real costs of a newborn.

The Real Cost Of Parenting

A

survey conducted by Asda and Mumsnet reveals that prospective parents overestimate the cost of a newborn dramatically, when the expectation is compared with the reality.

A third (33%) of the pregnant women surveyed expected to spend more than £3,000 on products for their baby in the first six months. In reality, 62% of the first-time parents who responded to the survey said that they had spent between £500 and £3,000 on baby equipment.

Just 4% admitted to spending over £7,000 on their newborn in the first six months.

Miffy Meets H&M

The first ever Miffy children’s range for H&M will be launching instore this September, comprising baby apparel for 0-24 months and kids clothing for ages 1-14 years.

The exciting new collaboration will see a range of baby and kids’ apparel and accessories featuring Miffy, the classic character created by Dutch artist Dick Bruna, in H&M stores across Europe, Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online.

“This exciting collection with H&M is the next step in the evolution of Dick Bruna’s classic brand, said Marja Kerkhof, managing director of property rights owner Mercis B.V. “Launching lovely new Miffy designs through the partnership with H&M will not only enhance the global footprint but also bring it within reach of fashion-aware parents with babies and young children from all corners of the globe.”

Above right: Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages.

New Look Lamaze

Toy company Tomy has unveiled a fresh new identity for its preschool brand Lamaze in a bid to further position the brand as first choice for expectant mums and new parents.

The new look will support Lamaze’s vision to ‘spark little triumphs and create moments of wonder’ and has been designed to appeal to consumers via new packaging and positioning.

A partnership with one of the UK’s top parenting websites, BabyCentre, will

The new survey asked over 1,000 pregnant women and first-time parents about their hopes and fears vs the reality of life with a newborn, and was conducted to mark the launch of Babyfest, Mumsnet’s annual pregnancy and birth event, sponsored by Asda’s baby brand, Little Angels. Results also showed: T S ix out of ten (64%) first-time parents say they were unprepared for just how tired they would be.

T O ver three-quarters (76%) don’t enjoy sleep-training, while 15% actually enjoy changing nappies!

T A whopping 91% say it’s made them view the world differently.

“Little Angels is delighted to support Mumsnet with the fantastic Babyfest event,” said Simon King, brand manager for Little Angels. “Anyone who can help make navigating the amazing but mindboggling world of parenting easier gets a huge thumbs up from us.”

Toy Fair Greenhouse Sold Out

The Greenhouse Area at Toy Fair 2017 is now sold out and has a growing waiting list, while only 3% space remains across the entire show floor.

The popular Greenhouse Area, located in the centre of the Grand Hall, is dedicated to new and smaller companies. In 2017 this zone will welcome 40 exhibitors, with more than half of last year’s companies returning.

“We are delighted that the Greenhouse is sold out once again so early in the sales process,” said Majen Immink, head of Toy Fair operations and sales. “We get excited each year to see which innovative new products will be on show in the area.

Toy Fair 2017 will be returning to its normal midweek dates for next year, and is taking place from Tuesday 24 - Thursday 26 January, at Kensington Olympia.

PPS Awards Draw Closer Preparations for the The Progressive Preschool Awards 2016 are ramping up, as judging gets underway on the product, marketing and retail categories.

A plethora of buyers from the key preschool multiples are coming together to judge the product categories in person, while industry marketing executives meet to analyse the very best campaigns which have made an impact on the industry over the last 12 months.

A carefully selected panel of suppliers will also debate the very best in retail amongst the categories reflecting the high street part of the market.

“Once again this year has seen a huge turnout across all categories of the PPS

run until end of the year and will feature sponsorships, testimonials, advertising and a series of product reviews from influential parenting vloggers.

Awards,” said Rob Willis, publisher of Progressive Preschool magazine which owns and organises the awards.

“It’s impossible to think that product or retail ever stands still,” he continued, “as the level and unique quality of entries in both product and retail has been seriously exciting.”

Tickets and tables for PPS Awards can be booked by contacting Clare at Createvents: clare@createvents.co.uk A new Facebook page will encourage parents to share their experiences, while Lamaze will also feature in the Bounty packs given to mothers at 98% of UK hospitals and Coleen Rooney will also continue to act as celebrity ambassador for the brand.

“Preparing for baby’s arrival can be incredibly daunting – but it should also be fun,” said Emma Fryer, head of UK marketing. “We wanted to create a campaign that supports parents making important decisions at key milestones of their baby’s life.”

Left: Fresh new look for Lamaze.

www.progressive-preschool.com t@Prog_Preschool www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

Wheels Vs Dolls

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social experiment and survey by parenting website Made For Mums found that while many parents believe that their children are born with a natural preference for gender-typical toys, children’s behaviour says otherwise.

Speaking to 1,000 parents of children aged between six months and six years, Made For Mums found that around half of all parents believe that at just three-yearsold, children have a built-in preference based on their gender.

However, the study - which observed groups of babies, three-year-olds and

Clearing Up Car Seat Confusion

Registration is now open for a free BPA seminar which will be clearing up the confusion currently surrounding new child restraint regulations.

The changing regulatory framework for child restraints and booster seats has been creating confusion both within the industry and at consumer level.

The BPA aims to clear this up with a free seminar, held at the Marriott Hotel, Grosvenor Square, London on Thursday 6 October 2016. This event is open to both BPA members and non-members and will aim to provide concise information from a panel of established experts.

A question and answer session will follow each presentation, ensuring clarity and addressing the confusion that currently exists right across the manufacturing, distribution, wholesale and retail industries.

Registration is now open, via the BPA website, www.b-p-a.org.

Preschool Publishing Prevails

Children’s magazines are continuing to sell well at retail, according to the latest set of ABC figures from Redan Publishing.

Redan has reported that its multicharacter children’s magazines all increased their circulation in the past six months.

Fun to Learn Friends is up 19.05% on the previous period, while Fun to Learn Favourites jumped by 15.16%. Fun to Learn Peppa Pig Bag-O-Fun and Fun to Learn Peppa Pig held positions number one and two respectively in the preschool chart.

Immediate Media has also posted a healthy circulation figure of 58,353 for CBeebies Magazine.

six-year-olds - didn’t record any innate gender differences when it comes to toys and play patterns.

Instead, the babies showed no preference for typically gender-specific toys, while the three-year-olds also loved playing with anything and everything.

By the age of six though, there was a clear difference in the children’s attitude towards certain toys, suggesting that the older children have learned what they are expected to play with.

“It’s important we encourage a wide variety of play before opportunities close down,” said Professor Leman,

dean of education, Institue of Psychiatry, Psychology & Neuroscience at King’s College London. “This study shows that different children like different toys. We need to remind ourselves that we’re raising individuals, not just boys or girls.”

Above: It’s important to encourage a wide variety of play.

Nursery Duo Join FunFest Line-Up

Nursery brands Ardega and Suncrest have joined the ranks of brands exhibiting at the upcoming FunFest Blogger Summit, seeking new brand ambassadors at the unique blogging event.

Taking place at Whittlebury Hall, Northampton on Saturday 10 September, FunFest will provide bloggers with a day of educational and practical conference sessions, as well as the opportunity to meet with the leading brand names in toys, games and children’s entertainment.

“The momentum for this year’s FunFest Blogger Summit is growing fast,” said Kirsty Barr, director of MI PR Global, the company behind FunFest, “with new exhibitors in the toys, kids entertainment and nursery sectors signing up fast to meet with the UK’s most important and fast-rising bloggers.”

To find out more about the event visit www.funfestuk.com.

Inset: Mums are advised to #countto10.

Medela Moments

Leading breastfeeding brand Medela has launched a social media campaign encouraging mums to #countto10, while continuing its sponsorship of the baby-feeding boudoir at this year’s Just So Festival.

The new #countto10 initiative aims to support those in the early days of breastfeeding, and is supported by celebrities, journalists and some the UK’s most influential mummy bloggers.

The campaign follows a recent survey commissioned by Medela, which found that 70% of mums wish they had been given a clearer and more realistic picture of what to expect, and has already received fantastic exposure in the national press.

“We are so excited to launch #countto10,” said Charlotte Price, marketing manager at Medela UK. “It’s a campaign created to give new mums a clearer and truly realistic picture of what to expect when breastfeeding.”

Meanwhile, Medela also sponsored the baby-feeding boudoir at August’s Cheshire-based Just So festival for the fifth year running, helping to provide a quiet, comfortable and cosy sanctuary for nursing mums.

Preschool Licensing Finalists

A number of preschool names are in the running for this year’s Licensing Awards, which will be announced at a glittering evening ceremony on Tuesday 13 September.

The deserving finalists have been revealed, with preschool names spanning the apparel; toy and game; dress-up or partyware and licensed written, listening or learning range categories.

Over 5,000 licensed products were judged over the course of the day, by 130 retail buyers from right across the retail spectrum, including Mothercare, Asda and The Entertainer.

Brands and characters including Winnie The Pooh, Bing, PAW Patrol, Peter Rabbit and Guess How Much I Love You have made the shortlist in this year’s Licensing Awards.

www.progressive-preschool.com t@Prog_Preschool www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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A PROVEN SALES & MARKETING CHANNEL

Supported By

Sandown Park 23–25 September & 7–9 April EventCity, Manchester 7–9 October & 10–12 March

EXHIBISTS FOR LEN THA £1000 48,00 VISITOR0 S EACH YEAR Bring your brands and products to life at four proven consumer shows in 2016. Facilitate brand engagement and experiences, increase brand awareness and drive high volume direct sales and sampling to a pure audience of affluent mums and dads of babies and toddlers.

GET IN TOUCH +44 (0)20 7772 8378 / sarah.crease@mercuryevents.com

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NEWS TOP STORY

UK Baby To Toddler Show Launches

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he new consumer event has been billed as the shopping event for modern parents.

The two-day show aimed at parents of babies and toddlers will be launching later this year, taking place at ExCel London over the weekend 19 - 20 November 2016.

Created by Clarion Events, organisers of The Baby Show, the event will give parents of children under four-years-old access to exclusive offers and deals from big brands and trusted names.

The show itself is a natural progression from The Baby Show,

Badge Of Honour

The UK’s leading source for independent play advice, Fundamentally Children, is adding a new category to its endorsement and accreditation services with the ‘FC Endorsed’ stamp of approval, extending its endorsement and accreditation services to children’s products outside the toy and app industries for the first time.

FC Endorsed will sit alongside the popular and well-respected Good App and Good Toy Guides and will encompass all other children’s products, including baby and nursery products, children’s books, tablets and tech accessories, parenting and educational resources, accessories, hobby, outdoors and activities. Each product will be thoroughly tested, evaluated and measured against criteria relevant to its product type.

“We already offer our endorsement and accreditation services to a wide variety of companies outside the toy and app industries,” explained Georgina Dalton, commercial director at Fundamentally Children. “The introduction of FC Endorsed makes these services more relevant and valuable to those brands and will be a trusted mark of approval for parents, carers and educational providers purchasing in those sectors.”

Window Watching

which attracts over 68,000 visitors each year, and will have a greater focus on toddlers and preschool children.

“After running The Baby Show for 14 years it’s a natural progression for Clarion Events to host the Baby to Toddler Show at ExCeL, London and we’re so excited to be launching it this November,” said Susanne Rauberger, Baby to Toddler Show manager.

Over 100 exhibitors will be making the most of the opportunity to engage directly with consumers, including Peppermint, the event’s main retail partner, and a feeding area sponsored by MAM.

International Boost For Mothercare

International sales have continued to rise for leading global parenting and maternity retailer Mothercare, although total UK sales are down by 2.1%, reflecting the reduction in store space as part of the ongoing turnaround plan.

The boost in international sales was attributed to Ramadan, according to ceo Mark Newton-Jones, who said: “[We] were materially helped by the timing of Ramadan, which was entirely in Q1 this year. We remain cautious and expect to see continued volatility during the first half of the year in our international business.”

The latest trading update, which covered the 15 week period to 9 July 2016, also reported that UK like-forlike sales were up by 1.2%. Online sales were up by 6.4%, with online (including mobile) now accounting for 35.5% of all UK sales.

Above: The new show will focus on toddlers and preschoolers.

For more information on exhibiting or visiting the Baby to Toddler event please visit www.

BabyToToddlerEvents.co.uk

LICENSING LOOKOUT ▶ KD UK has partnered with DreamWorks Animation to produce a line of Noddy ELAs including a Noddy’s WhoWhatWhere tablet and Noddy Walkie Talkies. ▶ Dinosaur Roar!, the preschool dinosaur brand endorsed by the Natural History Museum, launched a clothing range in Mothercare earlier this summer. ▶ Following its successful 2015 launch, Golden Bear will be extending its Twirlywoos toy line to include a number of brand new interactive and fun lines. ▶ Jumbo Games has partnered with Mattel to produce a range of licensed children’s jigsaw puzzles and games for Bob the Builder, launching this September. ▶H TI has extended its partnership with Acamar Films and TLC to include the manufacture and supply of Bing bubble toys and musical instruments until the end of 2018. ▶ L icensed Kung Fu Panda CleverstiX have enjoyed a significant spike in popularity during 2016, thanks to the popular Kung Fu Panda 3 movie.

A Triking Triumph Above: Mothercare’s boost in international sales was attributed to Ramadan.

Toymaster members will be showcasing a special preschool characters window throughout September, featuring brands from Character, Mattel and Spin Master.

A website takeover will also allow consumers to reserve certain products with their nearest store, while a Blaze and the Monster Machines colouring competition will see one lucky child win a Blaze die-cast figure and a DVD. The preschool-focused initiative will also be supported by a social media competition, set to run for the four weeks of the window feature.

The new summer campaign launched by multi-award winning outdoor toy brand smarTrike captured the attention of more than 272,000 parents in its first week alone.

Dubbed #smartDiscoveries, the new campaign launched on social media in July, exploring the unique child’s-eyeview little ones have of the world around them from the seat of their trike. “We are overwhelmed with the fantastic response to our summer campaign,” said smarTrike’s sales and marketing manager, Yael Meir.

“It really is astonishing to see so many parents engage with the project and we are thrilled.”

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ENTERTAINING JIGSAW PUZZLES

FOUR FUN GAMES TO PLAY

© 2016 HIT Entertainment Limited and Keith Chapman.

CONTACT YOUR JUMBO SALES REP FOR MORE INFORMATION Jumbo Games, 2 Carters Row, Hatfield Park, Hatfield, UK, AL9 5NB Telephone: 01707-289289

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Email: uk.saleshotline@jumbo.eu

www.jumbo.eu

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TOP STORY

Retail Report

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oy retailers The Toy Store and The Entertainer reveal plans to open a number of new stores across the UK and Northern Ireland.

Despite closing its Oxford Street store just a few months ago Dubai-owned

retailer The Toy Store has detailed its plans to open up to six UK stores. The retailer, owned by RM Retail group, opened a flagship store on London’s Oxford Street last September, although it vacated the site at the end of June.

The toy retailer has not given a time frame for the openings, citing ‘uncertainties in the UK market’ following the Brexit vote in June, although at least one outlet is expected to open in 2017.

“We are looking to open stores in key larger shopping mall locations across the UK,” commented The Toy Store’s chief financial officer, Mark Handley, Left: The Entertainer plans to open at least five stores in Northern Ireland.

A Watery Wonder

Preschool property Ben & Holly’s Little Kingdom has teamed up with the Canal & River Trust, as brand ambassador for its Magical Waterways Days campaign.

The aim of the partnership with eOne Licensing is to encourage children and their families to explore the UK’s canals and rivers, and a free special edition activity guide features Ben & Holly-themed magical wand-making activities and stickers.

A nationwide advertising campaign will see the initiative being highlighted across the London South East train network and in service stations, cinemas and shopping centres, in addition to on-screen advertising in cinemas and across Facebook, Twitter and Instagram.

“We’re delighted that Ben & Holly can bring their magic to the UK’s waterways this summer,” said Rebecca Harvey, head of global marketing at eOne. “The charity’s focus on exploring nature is a perfect fit with brand’s core DNA and we’re pleased that the partnership will encourage more families to visit their local canals and rivers.”

Below: Ben & Holly will be inspiring young children to get outside.

NEWS IN BRIEF

Bed, Breakfast And CBeebies

A new CBeebies Land Hotel will be making an appearance at the preschoolfocused visitor attraction at Alton Towers Resort. Designed

by Merlin Entertainments for young families and preschoolers, the fully-themed hotel is due to open its doors to the public in summer 2017.

The hotel will include its own dedicated entertainment area, restaurant and a reception area. With a full entertainment programme running throughout the year, the new development will feature live shows, hosted activities, character ‘meet and greets’ and play areas.

“We’ve been delighted with the success of CBeebies Land at Alton Towers,” said Stephen Davies, director of live events for BBC Worldwide, “and the new CBeebies Land Hotel fully demonstrates our strategy, by extending the CBeebies experience for visitors and creating a fully immersive and interactive environment.”

Above: CBeebies Land launched at Alton Towers in 2014.

Splash About Safely

Leading baby and child safety swimwear specialist Splash About has become a Fellowship Member of the Children’s Activities Association (CAA).

Independently accredited activities are awarded the CAA logo, providing busy parents with an easily identifiable hallmark of trust.

“For the last 25 years Splash About has been at the forefront of designing and developing some of the most advanced safety swimwear for babies and children on the market today,” said Bernadette Spofforth, ceo. “We now welcome the opportunity to support and advise the CAA and continue to give peace of mind to parents.”

www.progressive-preschool.com

saying the store is; “waiting for the right strategic locations to come available.”

Meanwhile, toy retailer The Entertainer has revealed its plans to open at least five stores in Northern Ireland as part of the company’s plans to grow the business - which is currently expanding at the rate of roughly one store every month. The announcement came during the opening of The Entertainer’s first Irish store, at CastleCourt Shopping Centre in Belfast in August.

“Eighteen months ago, we didn’t have a store in Scotland, now we’ve got five,” said Phil Geary, head of e-commerce and marketing at The Entertainer. “We hopefully will do well with this store but we have to ship the stock out here and there is a lot of logistical planning behind that so one store is not the aim.”

▶ A rdega Nursery Distribution will be handling the UK distribution for premium Belgian brand Bo Jungle, covering several categories. ▶ Bigjigs Toys is bringing preschool toy brand Rubbabu to the UK market for the first time. The hand-made, award-winning toys are all made from natural rubber. ▶ Je Porte Mon Bébé babycarriers have been recognised by the International Hip Dysplasia Institute (IHDI) as being ‘Hip-Healthy’, giving parents confidence in the collection. ▶ The first essential sleep accessories from the newly launched Little Chick London range are now available to order through Babybase. ▶ Maguari has secured the UK distribution for luxury changing bag company Melobaby.

Bottle Fresh

Cloudy, smelly baby bottles are a bug-bear for parents, according to a recent survey of almost 650 Mums. The research, which was commissioned by Nimble Babies, found that 80% had noticed their bottles going cloudy with 71% replacing bottles when they go cloudy or become smelly.

“These results are great news for us,” said Von Sy, founder of Nimble Babies, the new bottle-cleaning solution.

“I’m thrilled to see such overwhelming consumer demand being confirmed.”

JoJo Maman Bébé is the latest nursery retailer to have listed Nimble Babies Milk Buster, joining the likes of Kiddicare, Amazon and Halfords.

t@Prog_Preschool PROGRES SIVE PRESCHOOL

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NEW

NEW Come and visit us at

Kind & Jugend,

Stand B050, Hall 11.2 to see what’s coming in 2017...

NEW

For more information contact us on 01442 505 000 www.summerinfant.co.uk

We’re so excited to show you our new products!

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TOP STORY

BTHA Named Trade Assocataion Of The Year

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he British Toy & Hobby Association has been named Trade Association of the Year at this year’s Trade Association Forum Best Practice Awards.

The coveted award is given to the association which has demonstrated great success across a number of different areas of work on behalf of its membership.

Other winners from the preschool arena include the BTHA’s charity the Toy Trust, which won the best Corporate Social Responsibility (CSR) initiative of the year. The award recognised the contributions made by the Toy Trust

in raising money right across the toy industry and supporting so many different children’s charities.

The association also won the Social Media category for its Make Time 2 Play campaign, which gives parents free play ideas while also promoting the many benefits of play for child development. It was also a finalist in the Exhibition of the Year for Toy Fair.

“The BTHA has had a fantastic year,” said Linda Cavender, chief executive at the Trade Association Forum (TAF), “and has clearly demonstrated its prowess across a number of activities traditionally

The Tale Of Beatrix Potter

Above: The BTHA took home the prestigious accolade.

undertaken by trade associations which have been of great benefit to their industry and their membership.”

“We’re thrilled to have won Association of the Year and are thankful to the Trade Association Forum for the recognition of our work at the BTHA,” said Natasha Crookes, BTHA’s director of public affairs and communications.

Hippychick Educates The Kids

The creator of classic preschool character Peter Rabbit, Beatrix Potter, celebrates her 150th anniversary in 2016, through a series of exciting announcements, partnerships and commemorative merchandise.

Penguin Ventures (part of the Penguin Random House Group) and Silvergate Media - who manage the Beatrix Potter brand have spearheaded the celebrations, with a number of preschool partners marking the significant date.

Mothercare has developed a range of Peter Rabbit clothing, toys, bedding and gifts to launch throughout 2016, with new designs planned for 2017, while a limited edition Peter Rabbit soft toy was created by Gund for the 150th anniversary. Previously unpublished manuscript The Tale of Kitty in Boots will also be published later this year, by Penguin Random House Children’s.

“We’ve had an amazing year so far,” said Thomas Merrington, head of product development and brand manager for Peter Rabbit at Penguin Ventures. “Our licensing partners, both old and new, have really embraced the anniversary and developed some truly fantastic celebratory products and events.”

Left: The Mothercare collection has been wellreceived.

Nursery company Hippychick has chosen Educate the Kids - which helps children in Africa through education to be its chosen charity for 2016.

The charity and sponsorship

Retail Focus For KD UK Leading educational toy company KD UK has teamed up with specialist sales agency OSS to bolster independent channel sales resources and establish comprehensive support for the independent retail sector.

This partnership comes as part of the continuing programme of change at KD UK and with the opening of the company’s new UK domestic warehouse this summer.

“We are delighted to have partnered with OSS who will immediately provide us with a strong team of committed and experienced sales agents,” said managing director Seth Bishop. “This will help us comprehensively service the important independent sector.

We are a ‘customer first’ company and the professional approach and reputation of OSS is a perfect fit.”

programme offers the poorest children access to an education in the area of Utange, near Mombasa. The charity now gives over 700 children access to a valuable education.

PEOPLE NEWS ▶ Golden Bear Toys has promoted Barry Hughes to managing director with immediate effect. ▶ Halilit has expanded its sales team with Emma Davies as sales administrator. ▶ Hardenberg&Co is thrilled to introduce new marketing manager, Kate Cartwright. ▶ The Little Green Sheep and Snüz team continues to grow, with Glenn Harrison and Lauren Pearson joining the sales team. ▶ Skip Hop team expands with UK country manager Jon Tilley, general sales manager Emma Finch and customer service executive Shelly McAlinden. ▶ The Summer Infant sales and marketing team has expanded, with Natalie Jackson, as senior national account manager and Katie Mullings as product marketing coordinator.

Whether you’re looking for your next step on the ladder, you want to know your options, or indeed you are a company looking for some awesome talent - call me for an informal chat, today.

Specialist recruiter to the toy, nursery, and licensing industries.

www.birchwoodrecruitment.com Tel: 07796 697100 @AmandaBirchwood

BirchwoodRecruitment

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The Progressive Preschool Awards take place on Thursday 10 November 2016, at The Dorchester Hotel in Mayfair, London.

Now in its fourth year, this hugely popular awards ceremony sees all sectors within the preschool product and retail sector coming together to network, celebrate and enjoy.

The Progressive Preschool Awards recognise retail and product excellence, as well as marketing, innovation and both individual and company talent within the trade.

Join industry peers across manufacturing, licensing, supply and retail for a day of celebration for the preschool sector in a glorious setting.

For ticket information Please contact Clare Davies, Createvents Ltd: T: 01183 340085 E: clare@createvents.co.uk W: createvents.co.uk

www.progressive-preschool-awards.co.uk 2016 Sponsors include

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I N DU STRY I N S I G H T S

SALES GROWTH

FOR UK NURSERY

UK Nursery “As I write this article the industry is moving into high gear in preparation for this year’s Kind + Jugend event in Cologne. As an integral part of the industry, GfK will be at the show and presenting on the latest trends and happening across the European nursery market dynamics once again this year.

We have seen that UK market performance has already been operating in high gear as nursery sales grew by 6% in value over Q2 2016 compared to the previous year. Despite a drop in prices over this period, the growth in volume sales has driven value with winning categories like bathing equipment, soothers and pacifiers balancing weaker areas such as baby carriers/ slings and travel cots.

The UK nursery market saw an increase in sales across all sectors bar equipment and safety in the second quarter of 2016 compared to the same period of 2015. The result of this was an overall total value

Above: Bathing has accounted for much of the strong 2016 performance in Q2.

increase of 5.9%. The bathing area of the market has been a significant contributor to this strong 2016 performance.”

Baby Transportation “Baby transportation saw volumes decline in Q2 2016 as a result of the slowdown in the sales of travel systems as well as the lightweight buggies. Increasing prices led to an uplift in value, showing that while demand may be down, consumers who are still buying are choosing to purchase more premium products.

The stroller sector, often one of the biggest investments of all the mother and child sectors, has enjoyed yearon-year growth.

Value growth which outpaces volume sales can also be seen in the car seat market. With £3 out of every £10 being spent on Isofix models, it Below: GfK’s nursery category report accounts for sales from 90% of UK retailers.

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery account manager Tullika Bhalla takes a look at the latest figures and market trends from the first half of 2016. is the fastest growing classification.

Car seat prices saw a 14% increase over the last 12 months across most classifications, apart from Group O. Baby monitors did not benefit from this premium buying behaviour, with overall prices and value declining along with volume.

However we do continue to see demand for the latest technology with around 60% of monitors sold equipped with a camera and sales of those with wi-fi connectivity growing at double the rate of conventional products.”

Baby Feeding “Within the feeding category, highchairs saw slower growth in the year to June and – with volume outstripping value – showed a divergent trend to the rest of the market. For other feeding categories, toddler tableware experienced double digit growth in the last quarter, along with breast pads and healing creams. However sales of breast pumps remain constant.”

Feature-Rich Products “While the nursery sector continues to grow, there are categories where growth is showing evidence of deceleration; especially in volume terms. Parents are attracted to feature-rich products, scoping out the best value deals.

Safety is the only area in which parents are unlikely to make decisions solely based on price and car seats, baby monitors and thermometers at the higher price points continue to perform well.”

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MEDI A WATCH

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

SEPT 2016

Making It Easy

Cover Up

The Lulla doll has been making national headlines across The Daily Mail, The Telegraph, The Sun and The Metro as well as social media. The soldout doll – which plays heartbeat and breathing sounds to help babies fall asleep – has seen desperate parents paying upwards of $350 on eBay.

The July issue of Mother & Baby magazine chose to highlight the Little Life beach shelter as one of its ‘Six Ways to Stay Safe in the Sun’ feature.

The tester described the shelter as being spacious and easy to put up and down.

It was ‘perfect’ to play in and ‘provided great protection’.

Fashion Firsts Back in July Hello magazine revealed that Rolling Stones’ guitarist Ronnie Wood and his wife Sally are Frugi fans, when a front page interview with the iconic couple saw Frugi’s Buzzy Bee Blanket being used for their adorable newborn twins Gracie Jane and Alice Jane.

Travel Light The summer issue of FQ magazine, the parenting magazine aimed at dads, showcased the Silver Cross Zest, the newest pushchair to join the Silver Cross portfolio, in a feature on lightweight strollers. Described as ‘offering great value’, the review also highlighted the comfortable seat, super-light frame and ‘deceptively large basket’.

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MEDI A WATCH

Side By Side Stylish crib SnüzPod was named the winner of the Big Test feature on bedside cribs in the September issue of Mother & Baby magazine, scoring an impressive 11/15. Testers were impressed with its contemporary looks, sturdy frame and ease of use, saying that ‘everything feels well-constructed and of excellent quality’.

Summer Threads Beach and seasideinspired fashion was the focus for the August issue of Mother & Baby magazine, which featured a fab sandcastle t-shirt from Rockin’ Baby.

Another summerthemed fashion spread in July’s Real People also featured a highlight from the collection, this time the stripy Ringin’ Ice Lolly t-shirt.

SEPT 2016

Who’s Who?

The PR companies, distributors and suppliers featured in this issue of Media Watch are: Bebelephant (Lulla Doll), Skookum (Little Life), Bump PR (Frugi, SnüzPod and The Puppet Company), Neat PR (Silver Cross, Rockin’ Baby), The Butterfly Consultancy (Snuza) and Three Pipe (LeapFrog).

Animal Magic It’s been a busy time for The Puppet Company, which recently saw its clothed animal puppets chosen to feature on the Get This page in a July issue of the Sunday Express’ S magazine.

A lion puppet was also included in a Circus feature in the September issue of Mother & Baby (along with a fab Frugi t-shirt!).

Clever Kit The latest in clever gadgets and new technology was given a boost in the August issue of Mother & Baby magazine. The Snuza Hero baby monitor was a key focus of the piece, drawing attention for its movement detector, audio-visual alarm and clever vibration alerts to help stir baby if its movements are weakening.

Look And Learn An early August issue of S magazine (the Sunday Express supplement) included the LeapFrog LeapStart Learning System in its shopping pages.

Designed to cater for all audiences and budgets, the feature highlights the latest must-have purchases from right across the retail spectrum.

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WI N N I E TH E P OOH AT 90

BEAR

Necessities

H

e may be a bear of very little brain, but Winnie the Pooh has been captivating children – and adults – for 90 years, and if anything, the brand’s popularity is stronger than ever.

The character is a classic within the preschool space – from being a favourite for newborns, with both parents and gift givers, through to the stories being some of the first which are read to children as they grow older.

Arguably the world’s most famous bear, Winnie was first introduced in two storybooks – Winnie the Pooh and its sequel, The House at Pooh Corner – and two poetry collections – When We Were Very Young and Now We Are Six, written by A.A Milne and illustrated by E.H Shepard.

The author’s wife, Daphne, sold the film rights to Walt Disney in June 1961 and the character was first seen on screen in three Disneyproduced featurettes – Winnie the Pooh and the Honey Tree, Winnie

This October marks 90 years since the first publication of A.A Milne’s Winnie the Pooh.

The milestone is being celebrated with a raft of product, retail activations, collaborations and special initiatives by Disney itself and the brand’s many partners. PPS takes a closer look at the classic property and some of the upcoming activity. the Pooh and the Blustery Day and Winnie the Pooh and Tigger Too. These were later bundled together with an additional ending to create the theatrical release, The Many Adventures of Winnie the Pooh.

As well as appearing in several straight-to-video releases and TV specials, Winnie the Pooh has starred in a number of TV shows, including The New Adventures of Winnie the Pooh, Welcome to Pooh Corner and The Book of Pooh. In 2011, there was a theatrical

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Top: A.A Milne named the character Winnie the Pooh after a teddy bear owned by his son, Christopher Robin.

Left: Winnie the Pooh and the Royal Birthday was released in May as a free illustrated ebook and audio story. Below: The Cath Kidston collection for preschoolers features the hand-drawn Balloon Spot print.

Disney x Cath Kidston The announcement of a new collaboration with Cath Kidston was greeted with much excitement earlier this year. The company’s signature prints will seasonally introduce and bring to life the stories of classic Disney characters, creating unique collections of limited edition pieces.

The first range will be centred around Winnie the Pooh, with fashion, homeware, accessories and nursery items available instore and online from September

26. The bear and his friends will be woven into the fabric of two of Cath Kidston’s designs – Button Spot and Bramley Spring – while their home is the star of a new novelty print, A Day in the Hundred Acre Wood.

For preschoolers, the Winnie the Pooh x Cath Kids collection sees the hand-drawn Balloon Spot print set against a fresh shade of yellow. Products for little ones include tiny body suits and bundlers, soft pram blankets and a melamine eating range.

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The Winnie the Pooh Dreams and Wishes nursery furniture set is perfect for families with Winnie the Pooh in mind, and features adorable illustrations of Winnie and friends, co-ordinated delightfully throughout all items in the set.

Beautifully designed and built to last, the furniture set includes a cot bed, under drawer, closed changing unit and spacious double wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

Matching bedding

ÂŽ

www.obabytrade.co.uk 01652 641491

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WI N N I E TH E P OOH AT 90

The Harrods Link Winnie the Pooh has a long-standing history with Harrods – A.A Milne created Winnie based on a real 18inch high Alpha Farnell teddy bear, which was purchased for his son, Christopher Robin, from the luxury department store in 1921.

The toys that inspired the characters of Eeyore, Kanga, Roo and Tigger were also purchased from Harrods and received as gifts by Christopher Robin between 1920 and 1928.

Harrods was featured in the free illustrated ebook and audio story, Winnie the Pooh and the Royal Birthday, and a 20-inch 90th anniversary plush is due to launch with the retailer in September.

Meanwhile, Aden + Anais launched a dedicated pop-up shop in Harrods for its new Disney collection. Included within the range are burpy bibs, dream blankets, muslin squares and classic swaddles, all featuring Winnie the Pooh.

Below: The toys that inspired a number of the characters were purchased from Harrods.



release simply called Winnie the Pooh, while, more recently, Tales of Friendship launched on preschool channel Disney Junior, featuring British actor Robert Webb.

Understandably for such a classic and much-loved character, Disney and its partners are going all out to mark the 90th milestone.

Inset: Tales of Friendship airs on Disney Junior and features British actor Robert Webb. Below: The interactive Hundred Acre Wood experience was launched in partnership with Google Maps.

Kickstarting the celebrations in May – and coinciding with the Queen’s 90th birthday – a free illustrated ebook and audio story called Winnie the Pooh and the Royal Birthday was released on YouTube and DisneyInspired. co.uk. The tale – which saw Winnie travel to Buckingham Palace with Piglet, Eeyore and Christopher Robin – received an incredibly strong reaction, resulting in Winnie the Pooh trending on Twitter and blanket national media coverage.

Tying in with this was an interactive Hundred Acre Wood experience, launched in partnership with Google Maps, while DisneyInspired.co.uk shared a number of craft ideas for children.

There are no shortage of partners who are also backing the 90th anniversary. Key UK licensees include Posh Paws, TOMY, Blueprint, Hallmark/UKG, Rubies, Egmont, Paul Dennicci, East Coast Nursery, Hauck, Obaby, STOR, Travis Designs, Poplar Linens, Widdop Bingham, 4-Com, Zeon and Philips. The apparel category is buoyant, with the likes of Aykroyds, TDP Textiles, Fashion UK, Smith & Brooks, TV Mania and William Lamb all on board.

Retailers such as Clintons, George @ Asda, Tesco, Primark and Mothercare have all been supportive, while Marks & Spencer will be launching a

collection of special edition Winnie the Pooh baby toys to mark the anniversary. The range includes a baby comforter, wooden building blocks and a melamine feeding set, along with plush soft toys, including a giant limited edition teddy.

“We know that Winnie the Pooh is a favourite of mums with babies and infants,” said Liz Shortreed, director of softlines at Disney UK & Ireland, “so we’re really excited that, to help celebrate the 90th anniversary, there will be a beautiful, rich range of new products that meet mums’ needs and really evoke the storytelling, friendship, humour and nostalgia that is at the heart of this brand.”

There’s more to come, too.

The anniversary itself falls on October 14 and, while Disney is keeping its powder dry until nearer the time, it has confirmed that special news will be announced during the anniversary week.

One thing we do know is that Egmont will be releasing a new official anthology of four stories, called The Best Bear in All the World, on October 6 this year. Mark Burgess will illustrate the text in the style of the original illustrator, E.H Shepard, and four authors – Paul Bright, Jeanne Willis, Kate Saunders and Brian Sibley – will write the stories.

Little brain or not, to paraphrase one of his quotes, it seems we are destined to be friends until forever with Winnie the Pooh.

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Celebrating 90 years of friendship with Winnie the Pooh

ANTI-COLIC AIR SYSTEM

NUK is a registered trademark of MAPA GmbH, Germany

© Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard.

†

Every child loves Winnie the Pooh – the little bear with the big heart and to celebrate his 90th birthday NUK has launched a brand new collection comprising our most popular baby bottles, soothers and cups all featuring classic illustrations of the world‘s favourite bear!

For further information please visit www.nuk.co.uk or contact us: mail@nukbaby.co.uk or 01905 450300 Clinically proven: For an optimal combination of breast and bottle feeding. Moral et al. BMC Pediatrics 2010, 10:6.

†

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WHAT’S NEW WINNIE THE POOH Celebrating 90 years of Winnie The Pooh.

HAUCK A dual purpose highchair and bouncer in an exclusive Winnie The Pooh design with large basket for toys and accessories. The frame is height adjustable so the child can sit at the dining table or at couch height. For newborns use the bouncer. Baby can snooze or be entertained by the mobile. When child is older, switch to the highchair. The practical food or play tray is detachable.

Tel: 01978 664362 www.hauckuk.com

NUK Winnie the Pooh is an integral part of the Disney by NUK license portfolio. The Winnie and Friends characters are timeless and have enduring appeal which is why it remains one of NUK’s most popular licensed ranges. The 2016 Disney by NUK Winnie the Pooh collection has been refreshed with new designs and new colour schemes but retains the products which are so popular with parents and children alike.

Tel: 01905 50327 www.nukbaby.co.uk

POSH PAWS INTERNATIONAL Snuggletime Winnie the Pooh soft toys - for babies and toddlers; Pooh, Tigger and Eeyore make the perfect friends for little hands. These soft toys are perfect for cuddle time and play, kids are sure to take their favourite character and snuggle up with Winnie the Pooh & Friends wherever they may go.

Tel: 01268 567290 www.poshpawsinternational.co.uk

STOR Winnie the Pooh is a true evergreen brand for Stor in both baby and nursery as it is the most recognised character for all consumers, from mums to grandmas and everyone in between.

Every baby or child has Winnie The Pooh in their life at some point – everyone’s favourite bear.

Stor has enjoyed great success with him over the years with its time in the licensing sector, and long may it continue, Happy 90th Birthday Winnie The Pooh.

Tel: 01706 838 695 www.storline.es

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Let’s celebrate

! y a d h t ir B h t 0 9 Pooh’s ildren

Gifts for babies and ch

Hall 10.1 Stand G-41 tel: 0161 688 1226 | Fax: 0161 682 6808 | Email: sales@widdop.co.uk | www.widdop.co.uk

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WHAT’S NEW WINNIE THE POOH Celebrating 90 years of Winnie The Pooh.

O BABY The Obaby Winnie the Pooh: Dreams & Wishes furniture and bedding range is perfect for creating a subtle, but stylish nursery environment. The neutral colouring and sketch illustrations across all of the furniture and bedding items fit flawlessly with any colour scheme and are perfect for adding some Disney magic to any nursery.

Tel: 01652 641490 www.obaby.co.uk

PAUL DENNICCI LIMITED From the much loved adventures of Winnie the Pooh and his friends this gift set is an ideal present for newborn babies. Soft cotton fabric is used throughout to ensure a gentle touch to the babies’ skin. Muted oatmeal marl and cream colour palette makes it a truly unisex choice for the discerning customer.

Tel: 01621 859119 www.dennicci.co.uk

WALLTASTIC Walltastic would love to wish Winnie the Pooh a wonderful and magical 90th Birthday. Walltastic offers a fantastic range of Winnie the Pooh products comprising of a wallpaper mural, room décor kit and a large character wall sticker.

Tel: 0208 5692001 www.walltastic.com

ADEN + ANAIS Drawing inspiration from the original storybook, the aden + anais muslin collection features classic vignettes from Winnie the Pooh’s whimsical adventures. aden + anais enhanced the original black and white illustrations with splashes of color for an authentic, storybook look. Products include 4-pack classic swaddles, 3-pack musys, dream blanket and burpy bibs.

Tel: 0203 735 7567 www.adenandanais.co.uk

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Disney Magic Practical basics that make daily life safer and easier for you and your child phone: 01978 664 362 mail: info@hauckuk.com web: www.hauckuk.com

© Disney Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard

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WHAT’S NEW WINNIE THE POOH Celebrating 90 years of Winnie The Pooh.

TRAVIS DESIGNS The new vintage style Winnie the Pooh character rompers are in a soft textured plush, with knit detailing and vintage fabric highlights.

This classic styling is a perfect selection to lead into Winnie the Pooh’s 90th Birthday celebrations. Other Winnie the Pooh character outfit styles include plush rompers with feature hats, cute tabards and soft cotton jersey bodysuits and rompers.

Tel: 01442 289898 www.travis.co.uk

AYKROYD AND SONS

WIDDOP AND CO WIDDOP has some great gifts for babies and children featuring this amazing bear and his faithful friends. The classic Pooh collection draws its inspiration from the much-loved illustrations of EH Shepard which have delighted adults and children down the years since they first appeared in the 1920’s. Pictures and bookends for the nursery, keep sake boxes and photo albums for those special memories as well as gifts suitable for the birth of a baby or a Christening all feature in the range.

Tel: 0161 6881226 www.widdop.co.uk

Aykroyd and Sons has been working with Winnie the Pooh now for well over a third of his lifetime. It is a wonderful and delightful property that transcends all ages and genders.

The fifth generation of Aykroyds looks forward to working with Winnie and all his friends for at least another thirty years, which will be half his lifetime by then.

Tel: 0161 929 1122 www.aykroyds.co.uk

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© Viacom International Inc. TEENAGE MUTANT NINJA TURTLES™ © Viacom Overseas Holdings C.V. PAW PATROL™ © Spinmaster PAW Productions Inc. Lily’s Driftwood Bay™ © Copyright Sixteen South Limited 2016.

Wissper™ © 2016 Wissper Ltd. Digby™ © Fizzy Productions Ltd 2016. All rights reserved.

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S H OW P REV I EW: B LE 2016 Inset: This year’s BLE runs from October 11-13 at London’s Olympia, with over 300 brand owners showcasing properties.)

BRAND

Deliver AND

With at least a third of the show floor showcasing preschool licences, this October’s Brand Licensing Europe will bring a veritable feast of new and classic offerings within the sector to the forefront of retailer’s and licensees’ minds. PPS chats to some of the exhibitors.

I

achieve some stand out in what is an ever-competitive sector. From classic brands through to new launches, there will be no shortage of preschool brands to talk about.

“We’ve never had such a strong and varied preschool portfolio, so a great deal of our efforts at BLE this year will be on showcasing our range,” said Marianne James, vp consumer products UK & Ireland and European retail sales and marketing at Nickelodeon & Viacom Consumer Products. 

t hardly seems like almost a year has passed since the industry was gathered at London’s Olympia for Brand Licensing Europe 2015. However, the three day show (Tuesday 11 October – Thursday 13 October) will soon see the annual event open its doors once again to all those with an interest in the European licensing business.

For those licensors with preschool brands, this marks a significant opportunity for them to

Brand Spotlight: Masha and the Bear Lisle International has been steadily building up the licensing programme for Masha and the Bear, with awareness of the brand continuing to build with consumers, licensees and retailers.

Categories covered now include toys, puzzles, publishing, apparel, back-to-school, arts and crafts and amusement.

“Masha was at the forefront of driving YouTube content for a younger audience and was not a standard TV model of content distribution to market,” said Gayle Tarrant, who manages the brand at Lisle. “The show is now across YouTube and YouTube Kids, Cartoonito, Boomerang, Netflix and BT TV, so has covered all platforms that children engage with content. Demonstrating this to the industry as a new model of achieving critical mass for licensing has been an interesting challenge, but one that Masha is continuing to overcome.”

Right: Lisle has been steadily building the licensing drive for Masha and the Bear.

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S H OW P REV I EW: B LE 2016



The company continues to enjoy great success with PAW Patrol – which Marianne describes as a ‘true phenomenon’ – while also building on the impressive debut made by Blaze and the Monster Machines.

Half-Shell Heroes and Shimmer and Shine will also be showcased to partners, along with homegrown properties Lily’s Driftwood Bay, Digby Dragon and Wissper.

Above: Lily’s Driftwood Bay is one of Nickelodeon’s homegrown preschool titles.

Left: Go Jetters is one of BBC Worldwide’s key focuses for BLE. Right: eOne’s PJ Masks will be shown to European partners for the first time.

In addition, NVCP is hoping to be able to show clips and plans for new brand, Nella the Knight.

For Sesame Workshop, BLE is the chance to get across the message that Sesame Street continues to be a fresh and vibrant brand. “We are committed to strengthening our core Sesame Street characters,

developing some great new content and building exciting partnerships,” commented Risa Greenbaum, assistant vp, international licensing at Sesame Workshop.

The Furchester Hotel will be a big focus – having enjoyed success in the UK, the company is now looking to build

licensing programmes in other markets where the show airs – while new series, Elmo’s World, will be introduced. Risa also teased with some ‘exciting news’ about Sesame Street programming in the UK. “It is a brand new day on the Street,” she said. eOne will also be among those



Show Floor Stunners The preschool sector is extremely important to BLE, with at least a third of the show floor showcasing preschool licences, according to brand director Anna Knight.

“The sector grows with the show as it is an area that the majority of our exhibitors have some involvement in,” Anna explained. “At least a third of the show floor will showcase preschool licences, but in actual fact each of the three zones will feature properties which can be licensed for the preschool market.

“Of course, the Character & Entertainment zone will contain the majority and arguably

the most recognisable of these. However, I’d urge visitors to the show to talk to exhibitors upstairs in the Brands & Lifestyle and Art, Design & Image zones about the opportunities there are to bring big lifestyle properties and unknown illustrations into the preschool market.”

So which licences is Anna herself most looking forward to seeing? “I’d have to say that I’m most excited about seeing the brands which I remember from

my childhood. Care Bears, Sesame Street, Thomas and Friends, Peter Rabbit and Spot the Dog.” “I’m also looking forward to seeing Moomins back and how could you forget about Peppa Pig and Thunderbirds,” she continued.

“Events are about seeing what’s new, so I’m also looking forward to seeing PAW Patrol and Shimmer & Shine, as well as Bottersnikes and Gumbles.”

Above: Each of the three BLE zones will feature properties that can be licensed for the preschool market, says Anna Knight.

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S H OW P REV I EW: B LE 2016 Left: Already airing on CBeebies, Kazoops will get a global launch on Netflix in September.

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revenue,” said Andrew Carley, head of global licensing at eOne. “For this reason, it’s becoming more important to keep evergreens like Peppa fresh, exciting and relevant.”

Meanwhile, BBC Brand Spotlight: Worldwide’s licensing Kazoops director for merchandise and gaming, Rikesh Desai, Art + Science International will be believes the company has arriving at London’s Olympia with a “truly impressive slate a raft of properties, with its new of world class IP”. animated preschool series Kazoops “We want to get the licensing being a key focus. community as excited about The series launched on CBeebies our preschool line-up as we in June and follows the adventures are,” he enthused. “We believe of six-year-old Monty and his best that BLE gives us the perfect friend, Jimmy Jones, the family’s pet platform to showcase our pig. Monty uses his vivid imagination portfolio of growing new and to challenge preconceptions about established global brands.” life and demonstrates the value of Preschool highlights in critical thinking and creative play. the portfolio include Each episode has a unique song, Hey Duggee and with music playing a crucial element Go Jetters, as well to the stories. as established The series also launched in brands Sarah Australia in August and will launch & Duck and globally on Netflix in September.

Something Art + Science International will be Special under looking to chat to potential partners the Mr Tumble at BLE about a range of licensing banner. opportunities.

On the subject of growth, Acamar is keen to show just companies showing a new property, how much the Bing introducing PJ Masks to European licensing programme partners for the first time. Just Play has been strengthened since last and Simon & Schuster are already year’s BLE. To date, the series has on board in the US, and eOne received 103 million downloads on will be looking to sign partners to BBC’s iPlayer and, together complement its core toy programme. with licensing agent Ben & Holly’s Little Kingdom and, TLC, Acamar has a of course, Peppa Pig will also be big long-term category focuses. “Retailers want to see new properties coming through, but still respect what the evergreens can bring in terms of sustained and guaranteed Right: There’s exciting news coming about Sesame Street programming in the UK.

roll out strategy for Bing.

Bing was the number two new preschool toy property launched in 2015 (source: NPD) and an expanded range of products is now available.

These include jigsaw puzzles, games, wheeled toys, bedding, bags, gifts, stationery and lunchware, with nightwear, apparel, party and health and beauty launching soon.

In keeping with the rabbit theme, there is currently strong momentum behind the Miffy licensing programme. Miffy’s Adventures Big and Small has established

Above: Maya the Bee’s animation is marking an 40-year milesonte.

Left: Elmer will be one of the stars of the show for Metrostar.

itself as one of Tiny Pop’s top performing shows, with a third series in production for 2017.

“Miffy is a classic property that has stood the test of time, but it is now also a very relevant preschool brand thanks to the success of the hit TV show,” Alicia Davenport, licensing director at DRi Licensing explained.

Rainbow Designs is in the process of creating a developmental toy range for launch in 2017, while Miffy is attracting a number of big retail collaborations, including prenatal in children’s fashion.

Metrostar also has its share of classic brands, including Elmer the Patchwork Elephant, which will be one of its stars  PROGRES SIVE PRESCHOOL

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at BLE. Elmer will form part of an impressive line-up alongside Milkshake series Toby’s Travelling Circus and CBeebies shows Boj and Wussywat the Clumsy Cat. “More and more retailers are interested in evergreen publishing-led brands and if the styling is strong, they’re happy to support them,” said Metrostar md, Claire Potter. “In preschool entertainment, we’re learning that a great production, compelling characters and excellent audience data is, for the most part, no longer sufficient to interest toy companies. They are looking for significant offscreen marketing, high levels of broadcast frequency and downloads as further proof of audience engagement.”

Maya the Bee’s animation is also marking a 40-year milestone this year. The second season of the Studio 100 brand will feature new stories, characters and landscapes, with 52 new episodes set to broadcast in 2017. Following the success of the first movie, the brand will also return to the big screen, with Maya the Bee Movie 2 in pre-production for release in 2018. New images and the official trailers for the new series and film will be on the stand throughout the show.

DHX Brands will also look to follow a strong

Above: Acamar’s Bing has received 103 million downloads on BBC’s iPlayer.

Left: There’s no doubt that Teletubbies is back with a bang this year. Below left: Miffy’s Adventures Big and Small is a firm favourite on Tiny Pop.

showing at Licensing Expo this summer, bringing Teletubbies, In the Night Garden (with the upcoming In The Night Garden Baby line being presented for the very first time) and Twirlywoos to Olympia.

“We have been very strategic and focused property-wise from the start and that’s Brand Spotlight: My First JCB really paying dividends JCB has shown that you don’t need TV and agricultural machine sectors. now, as we have three very ratings to build a successful licensing All major categories are covered strong preschool properties,” programme. Its My First JCB brand is and include licences with Golden Bear offered Tom Roe, commercial built on the company’s established profile (master toy), Smith & Brooks (apparel), director at DHX Brands. for innovation, durability, toughness Zippy Suit (babywear), Igloo Books “We’d like to be thought of and quality in the real construction (publishing) and Kidsaw (furniture). as a ‘category captain’. DHX Caroline Potter, licensing executive Brands is an exciting and at JCB Consumer Products, said the energetic new licensor to company intends to use BLE to its full partner with – young as a potential. “Our stand will be highlighting business, but with enormous the lifestyle profile of the brand,” she expertise, vision and passion commented. “The stand design will for our properties.” represent the breadth of the whole So, if you are a licensee licensing programme, while picking out or retailer looking to bolster the main theme across the kids brand your preschool portfolio, PPS – it’s all about digging the adventure.” would like to recommend you get your walking shoes Left: The lifestyle profile of JCB will be ready, as there is certainly highlighted at BLE. no shortage of relevant properties to see at BLE. PROGRES SIVE PRESCHOOL

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CATCH I N G U P WI T H MATA LA N

Destination

F

rom September, the options at retail for licensed preschool product are set to get even greater, as Matalan opens the doors on its new-look Character Shop.

The ambitious retailer already has a successful Disney business – with licences including Disney Classics, Minnie Mouse, Mickey Mouse, Winnie the Pooh, Bambi and Dumbo – but it will now expand this, adding a number of new licences into the mix. For launch, it will be covering over 30 licences including preschool favourites such as PAW Patrol, Peppa Pig and Tatty Teddy.

All licensed clothing – from tiny baby up to age 16 years – will be

Left: Childrenswear buyer Kate Callender says that Matalan has planned significant growth for its layette and preschool ranges.

offered including layette, apparel, nursery, accessories and footwear. On top of this, there is also a move to work more collaboratively with the homewares team to offer a cohesive range across kitchen and dining, stationery, gifting and toys.

Special ‘character zones’ instore will be given the full POS treatment to offer a shop-in-shop feel, while the character branding will also carry through online.

“We want to add excitement and pace change into our customers’ journey throughout the kidswear

As it lifts the lid on its new-look Character Shop, Matalan is aiming to own the family value retail space and its licensed preschool offer will play an important part. Already boasting a thriving Disney business, new properties including PAW Patrol and Peppa Pig are due to be introduced across its stores from September. PPS catches up with the team behind the ambitious plans to find out more. department and we feel a licensed character shop will offer a new and fun shopping experience,” Kate Callender, childrenswear buyer at Matalan explained.

Kate has bought Disney direct to retail licensed product for over seven years during her time at



Inset: Some of the Matalan team behind the Character Shop. From left: Amy Jones, trainee buyer; Rachel Hesketh, trainee merchandiser; Kellie Donaghy, assistant merchandiser; Laura Kay, assistant buyer; Denille Halsall-Rooney, assistant buyer.

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CATCH I N G U P WI T H MATA LA N

90 Years of Winnie Matalan has given a ‘nostalgic and premium’ feel to its Winnie the Pooh product range to support the classic character’s 90th birthday. It has also incorporated gifting packaging to help make it extra special.

The collection includes its layette gifting sets along with nursery items such as blankets, a hooded towel, comforter and changing mat.

“Winnie the Pooh is a brand which we really love working with,” explained Kate. “We have planned social media posts in conjunction with Disney to celebrate Winnie’s 90th birthday.

“We will also be giving our customers the opportunity to win the full range along with a plush collection.”

“Matalan believes there is a greater opportunity outside of the Disney DTR to offer licensed product across all divisions and we are working towards a full licensing offer across kids, mens, ladies and home,” she continued.

Matalan has ambitions to own the family value retail sector, and Kate and the team believes the new Character Shop can help to complement and strengthen its overall offer for all members of the family.

“We want to become a trusted destination and a one-stopshop for licensed product, as well as promoting a great family shopping experience.”

Matalan, helping to grow the

retailer’s reputation within the licensing industry.

“During this time I have seen the licensed consumer goods market evolve,” she commented.

“There has been a significant shift in how people perceive licensed product and this has become much more credible, desirable and fashion-led.

“Over the last five years I have seen key UK high street retailers outside of the main grocers expand their licensed offers to complement their own ranges. This has been very inspiring and they have really played a part in making licensed product much more fashionable.

The preschool arena is a key part of the plans, too.

Kate confirms that Matalan has planned significant growth for its layette and preschool ranges in line with market trends (see Preschool Push, right). All franchises will also be given their own designated space – including POS and floor fixtures – while Matalan will also be helping to bring the product to life with in-store theatre, making the Character Left and above: Matalan already has a thriving Disney licensed business.

Shop easier to locate in-store.

Bespoke marketing campaigns are also part of the plan, and the retailer is excited to be working with Carte Blanche on a promotion to introduce Tiny Tatty Teddy and Tatty Teddy to Matalan. The campaign will support the launch of its new unisex layette and nursery lines, as well as its girls’ nightwear.

The campaign will be supported in Matalan’s mailer, along with instore promotions, online content, competitions and plush giveaways.

On top of this, Matalan is also looking to host regular events through the school holidays in its top performing stores to keep the kids entertained while mum and dad shop. There will be supporting giveaways such as balloons and colouring sheets, along with face painting and in-store activities.

There is definitely a lot of focus on its licensed character ranges at Matalan and you can see the hard work and commitment that has gone into the new shop from the team.

“We are working hard to exceed expectations in both execution of product and sales,” Kate said.

“Ultimately we would like to broaden our customer appeal by offering character which is value for money without compromise on quality, and to ensure we back the characters both parents and children love in our aim to become a destination for licensed adult and children’s clothing,” she concluded.

“We hope our customers love the product as much as we do, and it’s on lots of Christmas lists for 2016!”

Preschool Push Matalan has planned significant growth in its layette and preschool ranges in line with market trends.

“We feel there is an opportunity to really own the gifting space for baby and preschool by offering coordinating ranges and the opportunity to pick bespoke gift packages,” said Kate.

“There is approximately a 40/60 split between preschool and older franchises, but we will review this closely throughout our first season sales.”

Current preschool franchises at the retailer include PAW Patrol, Peppa and George Pig, Minnie and Mickey Mouse.

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TA LKI N G TO. . . MI S I RLI Inset: From left to right: Melanie Humberstone-Garley; design manager Faye Hillard; and directors Kim and Gary Bown.

BEST FOOT

Forward With a strong apparel business and a particularly healthy sock division, Misirli now has its eye on expansion within the preschool category, and has spent the first part of this year putting a new structure in place to ensure it achieves those aims. PPS finds out more.

W

hen you arrive in Leicester, it is clear it is a city still in a buoyant mood – the worldwide press coverage that ensued from its Premier League winning football team and the reburial of Richard III has certainly helped put a spring in its collective step.

Just outside the city centre, in Thurmaston, apparel licensee Misirli also enjoyed strong success last year – boosted in no small part, not by football blue, but by Minion yellow.

Coming off the back of a great year often means, of course, that there is a bit of a lull the following year, and the loss of BHS from the high street has undoubtedly been a blow to many in the preschool licensing trade.

However, Misirli is in the process of setting itself up for next year and



Brexit Views Like many UK-based licensees, Misirli is waiting to see what the impact of this summer’s vote to leave the European Union will be.

“The biggest thing is going to be cost price, with the exchange rate, and then the knock on affect from consumer confidence,” asserted director Gary Bown. “I don’t think anybody really knows where it’s going, and the exchange rate is the only thing you can quantify at this moment in time. And, everyone is going to be affected in the same way. All around the world, raw material prices have shot up.”

“There is a lot of uncertainty,” Kim added. “However, when you are talking about basic socks – for back to school, that kind of thing – they are a commodity.”

Left: Peppa Pig is a consistent seller for Misirli.

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TA LKI N G TO. . . MI S I RLI up leads and sees new properties,” she continued.

“Mel also works with Faye to coordinate all of that internally, so that we can bring it all together and bring it to the business.”

The commercial side has also undergone a restructure, too, with Kim explaining that they now have more ownership of their licensed ranges than previously. “The whole piece flows through now and there’s a true connection that everybody starts to understand.”

Misirli’s business is probably evenly split between is eyeing further growth – with the licensed and non-licensed, preschool space being a key area. says Kim – as well as its “What we are doing internally nightwear and underwear is putting a structure in place that lines, it has a solid own-brand allows for our business to grow,” sock division (in both children’s and commented Kim Bown, one of the adults), and also turns over a healthy directors at Misirli. “Up until last year amount of direct to retail business. it was myself, Gary (Bown) and Ihsan Its 11-strong design team is well Erturgut. Now we have a management respected for its handwriting, quality team of five people, including Faye and being able to deliver on time.

(Hillard, who has been promoted to In terms of the preschool design manager), who are putting a category, there is expansion on strategy together for the business, the way – nothing was ready to be that they will then go and deliver.” announced at the time of press, but That succession means that Misirli Kim did confirm that the company is in a great is looking at a couple place to take of new licences advantage of the currently, “We have a management opportunities as well as team of five people, who are which Kim says hinting at putting a strategy together are still out something a for the business, that they there. “Even bit bigger, too. will then go and deliver.” though there Recent are challenges, preschool there are huge signings include In opportunities to harness and to deliver the Night Garden, Teletubbies next year and onwards,” she said. and Twirlywoos, while Disney and Meanwhile, Melanie HumberstoneMarvel characters, plus Peppa Pig, Garley came on board last year to are consistently strong sellers. help bolster the licensing side of the From a design perspective, Faye is business. And this is an area that has looking forward to seeing more from really geared up for the company, in the hotly-tipped Moana, as well as particular on the sock side, where it Despicable Me 3. “The style guide currently has a healthy portfolio. artwork looks really good,” she said.

“Our sock portfolio has enabled us “Toy Story is also ramping up again to get into retailers that we previously already and the new film isn’t out weren’t in, including George @Asda until 2018, while I think Finding which we opened up this year,” Kim Dory is going to go even bigger.” explained. “Mel helps to coordinate The design team also takes its what we do – she makes sure that cues from the fashion trends of the Misirli is ‘seen’ and feeds back general moment – with one of this summer’s updates on what’s happening, follows being a tropical theme – before

Finding Dory has  Right: got off to a strong start

for the company. Below: Toy Story is already ramping up ahead of the fourth film in 2018.

thinking about how they can link them back to licensed characters.

It’s clear that Misirli has ambitious plans, but it has also put in place a solid structure to make them achievable. However Leicester performs on the football pitch this season, there will still be one part of the city celebrating success.

Below: Twirlywoos are a new licence for Misirli.

Preschool Partners As a brand known for its superior quality and design, its no real surprise that Misirli has partnered with some of the leading names and most exciting new characters in the preschool world.

Peppa Pig has been a core part of the Misirli portfolio for a number of years now, while eOne stablemates Ben & Holly are also an important addition to both the sock and nightwear collections.

While classic preschool animations In The Night Garden and Teletubbies have been successful lines for the company for some time, they are now joined by the relatively new CBeebies programme Twirlywoos, which is already proving to be a great success.

With a portfolio bolstered by preschool giants such as Disney, Marvel and Sesame Street, Misirli is also careful to ensures it still partners with individual licences such as Woolly and Tig, Rainbow and Fireman Sam.

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S H OW P REV I EW: KI N D + J U G EN D 2016 Inset: Visitors take time to examine product at the 2015 show.

Infant Inspiration 15 – 18 SEPTEMBER 2016 WWW.KINDUNDJUGEND.COM

E

xhibitors and visitors from across the UK are currently making their final preparations for the world’s leading trade fair for the baby and toddler sector.

Kind + Jugend is now just around the corner and will once again put forward a comprehensive showcase for thousands of brands, bringing together the very latest in babycare product from around the globe.

Around 1,200 exhibitors attend the show, bringing with them the most exciting innovations and trends from over 50 countries. One of the most significant attractions is the BPA-organised UK Pavilion – which this year contains over 60 exhibitors – while the Innovation Award and Design Parc are essential for UK visitors looking for international trends.

One of the highights of the show this year is The Consumer Award, which gathers together opinions from leading parenting magazines from a number of different countries. “It it is the ultimate award from the consumer perspective and shows how well-regarded a product really is,” explained Thomas Postert, Kind + Jugend project manager.

A full seminar programme will be taking place at the Trend Forum, with GfK taking to the stage twice to address international trends in the babycare market. The European Nursery Products Confederation (ENPC) will also be holding its annual conference at the show, providing essential information for anyone interested in e-commerce, best practice and cross-border issues.

FIONA-JANE KENWORTHY marketing manager, Dr Browns HALL 11.2, STAND D020

“

We’re really looking forward to finalising details of the Options launch to our UK retailers at Kind + Jugend. It is the first convertible bottle on the market that can be used with or without the internal vent, giving parents the real power of choice. With the vent it will eliminate air bubbles in the feed, helping to reduce colic and wind.

Then, as baby’s feeding becomes more developed, it converts to a teat-vented bottle. It’s as simple as that!”

ALANA MOSCARITOLO marketing executive, Brother Max HALL 11.1, STAND C083

“

We are hoping to achieve maximum brand exposure throughout Kind + Jugend to make sure people know about our recent rebranding and product refresh. Our brand ethos has not changed, despite an update of the company look. We will be launching multiple new lines in time for the show, which will definitely grab the attention of retailers due to the simple and clever designs. These products include teethers, cups and pacifiers.”

Above: Innovative products are key to the Brother Max offering.

JAN VAN DER VELDE

chief executive, Kit for Kids Group HALL 11.1, STAND D081

“

The Kind + Jugend show is one of the biggest trade fairs in our industry and has always been extremely successful for us as a company. Therefore this year we have chosen to launch our new cot mattress brand, Merifor, at the show. We are very excited to showcase this new brand to such a large global audience and look forward to meeting with both new and existing customers.”

Right: Ellergenic mattress in white.



Right : The new convertible bottle from Dr Browns.

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S H OW P REV I EW: KI N D + J U G EN D 2016



MARK NICHOLLS

KATE CARTWRIGHT marketing manager, Hardenberg HALL 11.2, STAND A010/B019

“

Kind + Jugend is a real hub of invention and becomes more important each year as technological advances mean that further innovation can be brought to market. It allows for us all to explore and network with such great enthusiasm; revealing new products and new faces to the industry.

We are introducing lots of exciting products this year, full of creativity and designed with baby in mind.”

Left: The Angelcare Soft Touch Baby Bath Seat makes for a comfortable bath time.

STEVE TRUSWELL AND VICTORIA CHARLTON

co-founder, Snüz HALL 10.1, STAND B031

“

Kind + Jugend 2016 is set to be the most significant show yet for Snüz. We will be showcasing our exciting new product, the allnew SnüzKot, the highly anticipated next instalment of our fastgrowing product range, which promises to be eminently stylish and functional and is set to be a highlight of the show this year. We will also be presenting a new SnüzPod colour collection as well as the new sleeping bag SnüzPouch which makes night-time changing easier than ever before.”

Above right: The soft, stylish tones of the new SnüzPod colour collection.

HASHIM YILMAZ

vp and general manager, Summer Infant Europe HALL 11.2, STAND B050

“

As an international brand it is important for us to meet both our UK customers and our distributors across the rest of the world, to give them a real ‘hands-on’ experience with our products and to show them how we will continue to build

“

Below: NaturalStart cot bed mattress for a good night’s sleep.

Right: The Babble Band marks a new generation of wearable monitors.

SUZIE HOWES

The latest jacket designs from Konfidence.

sales director and sales manager, Harrison Spinks HALL 11.1, STAND D093

Kind + Jugend is the logical step forward for the further development of Harrison Spinks Baby in 2016. It allows us to present our NaturalStart collection to an international audience, at a show dedicated to baby care product and innovation. We hope to strengthen our relationship with existing customers while meeting new customers that share our core belief; that sleep is the most important element of every new baby’s development.”

the Summer Infant brand. We’ll be introducing a whole host of new products in 2017, with a whole new range of baby monitors, and we’re expanding our offering within the sleep category with feature rich products which focus on baby’s needs.”

head of marketing and licensing, Rainbow Designs HALL 11.1, STAND I028

“

DAN ALLEN, sales director, Konfidence HALL 11.1, STAND D071

will be our “tenthThisconsecutive

appearance at Kind + Jugend. It has always been a very successful trade show for us; year-on-year we attract a lot of interest from new distributors and major retailers from all the over the world keen to see our latest British designs.

We’re sure 2016 will be better than ever with our new range of original Konfidence jackets being made available worldwide for the first time in 2017.”

Kind + Jugend is a pivotal show in our events calendar. It provides us with a great platform to showcase our brands and key new collections to buyers and distributors from across the globe. We will have a mass of exciting products on display including our hot new nursery collections: My First Thomas & Friends and Paddington for Baby as well as our classic ranges such as Guess How Much You, Peter Rabbit, Miffy, Elmer and The Very Hungry Caterpillar.”

Left: My First Thomas & Friends plush from Rainbow Designs.

 PROGRES SIVE PRESCHOOL

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S H OW P REV I EW: KI N D + J U G EN D 2016

VICTORIA TAYLOR



DANIEL LUCUS

brand manager, East Coast Nursery HALL 11.1, STAND D059

founder, We Made Me HALL 11.1, STAND B060

“

This year we’re showcasing the new additions to the East Coast furniture range at Kind + Jugend. Come and see Dorset – the gorgeous light oak collection; there’s also a fresh new look for our Fontana room set, all dressed in beautiful Silvercloud bedding. East Coast and Silvercloud are looking forward to seeing our existing customers and connecting with overseas partners to expand our business globally.”

Right: The new light oak Dorset furniture collection.

GARY WOOD

DAN MARETT

sales director, Little Life HALL 11.1, STAND C068

“

Cologne continues to be the key trade event for LittleLife in 2016 as it’s our main opportunity to exhibit our ever-expanding product ranges to the nursery industry. This year we’re particularly looking forward to showing our growing range of travel accessories, along with new licensed character products and further design improvements to our existing range”

country manager UK and Ireland, Bkids and Infantino HALL 11.3, STAND I009

“

This year BKids will be launching a fantastic sensory range which has already won awards in France and is expected to also do well in the UK. At the same stand, Infantino will be focusing on the launch of its new Go Gaga Toy line, while a new whalethemed nightlight and collection of new carriers will be key for nursery retailers.”

Although babywearing will “always be our first love, Kind +

Jugend 2016 will mark the beginning of a new journey.

Putting the We Made Me twist on some of the great, must-have parenting essentials, the show marks our first steps into new categories. Creating products that consider aesthetics as important as safety and functionality is one of our founding principles and the design team has gone above and beyond the call of creative duty.”

Above: The Pao Carrier in the latest vintage Union Jack design.

Below: Infantino’s Squeeze & Teethe Elephant.

Below: The buggy lock is a popular element of Little Life’s accessory range.

GAVIN KRAWCHUK

JODINE BOOTHBY

managing director, Gummee HALL 11.1, STAND C071

strategic director, Love To Dream HALL 11.2, STAND E023 Below: The Gummee molar mallet, designed for those hard-to-reach back teeth.

Kind + Jugend show is a key event for Gummee this year, “as weThemake our new

products available internationally for the first time. The show is an extremely important part of our marketing and this year we are focusing on growing brand awareness, as well as the introduction of new products. We’re hoping to source new distributors from Europe, India and Russia.”

“

We are really excited to return to Kind + Jugend as we enter our eighth year of business. We have exhibited every year since 2012 and the show has been integral in helping us secure international distribution partners spanning almost 30 countries.

Love To Dream is a company built on meaningful innovation and the show is an amazing opportunity for us to showcase our range to buyers.”

Above: The patented, multiple award-winning, ‘arms-up’ swaddle from Love To Dream.

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S H OW P REV I EW: KI N D + J U G EN D 2016



JOHNNY WONG

ROB LAW

founder, Trunki HALL 11.1, STAND C050

“

Team Trunki will be celebrating 10 years of trading at Kind + Jugend this September, and it will be our ninth year in Cologne. Exhibiting at the show has proven to be a key part of our global success. Now working with over 40 distributors, Kind + Jugend is a key focal point for our European and global customers. At this year’s show we’ll be showing our new ‘Make Believe’ collection as well as a brand new range, ‘Eat’.”

Left: Una the Unicorn Trunki from the Make Believe range.

general manager, Aparomo HALL 11.1, STAND A088/B089

“

Kind + Jugend is the world’s leading trade fair for the baby and toddler products. The scale of the hall, quality of the exhibitors and visitors and innovation trends mean we can be inspired throughout the fair. We are a big fan of the show! This year, we are excited to present our complete collection of car seats and accessories in Cologne in order to make a difference in the worldwide markets.”

Above: Apramo is showing its complete collection.

LYNDA HARDING

founder SweetDreamers HALL 11.01, STAND D079

“

We are thrilled to be exhibiting at Kind + Jugend this year. It’s set to be an exciting show for the SweetDreamers flock as we will be unveiling a brand new ewan!

The all-new ewan Deluxe has been created following customer feedback to make ewan an even

founder, Tidy Tot HALL 11.1, STAND A062

co-founder and product director, Omnio HALL 11.1, STAND A059

debut at Kind + Jugend this year to showcase the Omnio Stroller, with its new revolutionary omniwheels. We are proud to represent British innovation within the UK Pavilion as winner of the 2015 BPA Innovation Award. The show is a fantastic networking event where we look forward to meeting up with our existing customers and introducing the Omnio brand to new regions.”

Right: The Omnio Stroller’s unique wearable design

Below: ewan Deluxe is available in purple and grey.

JENNIFER UNSWORTH

SAMANTHA WARWICK

are delighted “to We be making our

better sleep time saviour than he already is. A night mode is automatically activated when baby cries in the night – meaning he can come to the rescue without parents having to leave their bed.”

be our “firstThistimewillexhibiting

FIONA AND MAGNUS SMITH

founders, TotBots HALL 11.1, STAND D070

a truly epic year for us “so It’sfar,been and we’re delighted to be coming back to Kind + Jugend.

Excitingly, we will be previewing an entirely new category of products at this year’s show.

Details of this will remain top secret – but we guarantee it is not to be missed. We will also be showcasing our new prints for 2016/17, which in true TotsBots style will be bright, stylish and absolutely adorable.”

Right: TotBots will be showcasing its latest and greatest.

at Kind + Jugend and we’re hugely excited. We launched just 12 months ago and have had a phenomenal response to our unique and innovative product in the UK. The Cologne show provides an opportunity to put ourselves in front of a worldwide audience of key buyers and distributors and is the perfect platform to deliver us international recognition for Tidy Tot. We’re sure it will catapult the brand the next level, and we can’t wait!”

Above: The Tidy Tot bib and tray kit is a multi-award winning weaning kit.

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quantum travel system adventure ready!

Make an appointment now Tel 01827 310557 dionouk@diono.com uk.diono.com 64-65_PPS_September_October 2016.indd 2

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your great journey starts with diono Showcasing over 20 new products including wheels with wow and patented car seat technology.

Kind und Jugend.

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15-18th Sept 2016

2017 Collection Available in the UK through ÂŽ

Salsa4: Camel

Chilli: Maroon

Mint: Admiral

Zoom: Track

Pepper: Space

Come and visit us in Cologne, and see our beautiful brand new ABC Design 2017 collection, together with our extensive range; from strollers to car seats and everything in between.

Meet the team, and see how the ABC Design Brand can help your business grow.

66_PPS_September_October Obaby - full page - Progressive2016.indd Preschool 1 - Aug 2016.indd 2

www.obabytrade.co.uk 01652 641491

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

KIT FOR KIDS The Kit for Kids Group has over twenty years experience in the design and manufacturing of cot mattresses. It is the manufacturer of choice for many retailers around the world and this year its extremely excited to be launching its new cot mattress brand Merifor.

Tel: +44 1732 455000 www.merifor.com Hall 11.1 Stand D081

LE TOY VAN

PABOBO A good sleep is essential to a good growth but not only that, a child who sleeps well can strengthen the well-being of the whole family. That’s why Pabobo focus on efficiency and simplicity with groundbreaking solutions that make bedtime easier and allow children to sleep peacefully.

Come to discover these innovative products at the next Kind + Jugend.

Tel: 0800 0518080 (UK) www.cleverclogstrading.co.uk Tel: +353 1 828 4823 (Ireland) www.cleverclogs.ie Hall 11.2 Stand C049

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Le Toy Van is delighted to be making its very first appearance at Kind + Jugend. Known for its iconic premium wooden toys including dolls houses, arks, garages and role-play, Le Toy Van has expanded with a very special collection for toddlers, Petilou: a collection of solid wooden toys with a delightful woodland theme. With twenty seven quirky lines in the range and price points from pocket money upwards, it is appealing to nursery, gift and toy buyers as well as the all-important parents and children.

Tel: +44 208 979 2036 www.letoyvan.com Hall 11.1 Stand H65

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Visit us on Stand D93 Hall 11.1 in the British Pavilion at Kind & Jugend

Transforming bedtime for your baby and you A revolutionary new 100% natural cot mattress collection by expert bed makers Harrison Spinks Unique baby pocket springs giving babies the best postural start Combined with natural fillings grown on the company’s Yorkshire farm Now available: A

100% natural, waterproof and breathable mattress protector

www.harrisonspinksbaby.co.uk

Victoria Charlton - Nursery Sales Manager - +44 (0)757 2577 407 - vcharlton@harrisonspinks.co.uk

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

SKIP HOP Designed in collaboration with a paediatrician, the Skip Hop Explore & More Baby’s View 3-Stage activity centre supports a whole body approach to play and learning. With toys that can be positioned anywhere, it features a 360 degree rotating seat that turns and stretches for bouncing. Its unique Discovery Window lets baby see their feet while they play to learn cause and effect. As baby grows, its activity centre converts for easy cruising ultimately becoming a clean, sturdy table for colouring and playing. .

Tel: +44 1582 434250 www.skiphop.com Hall 10.2 Stand F49

JE PORTE MON BEBE

KONFIDENCE Visitors to Konfidence’s stand will get an exclusive preview of the British brand’s new 2017 baby swimwear designs. They include new character-inspired and colour coordinated ideas for the award-winning Babywarma baby wetsuit, reusable AquaNappy, swim-school approved NeoNappy and Floatsuit – plus there are a few surprises. Konfidence, will also announce that its new range of original buoyancy jackets will be made available worldwide for the first time in 2017.

Je Porte Mon Bébé’s whole product range has been recognized by the International Hip Dysplasia Institute (IHDI) as being Hip-Healthy babycarriers. This acknowledgement emphasizes JPMBB care for physiology and comfort of babies and parents. After starting retail with JojoMamanBébé and its first presence at CBME Fair in Shanghai lately, it’s a new amazing accomplishment for the French family-owned brand.

Tel: +33 141 631494 www.jeportemonbebe.com Hall 11.1 Stand A010/B015

Tel: +44 1566 777887 www.konfidence.com Hall 11.1 D071

Mums and babies love Taggies.

Distributed in the UK and Europe from our Chichester, UK distribution centre.

Contact Claire at Tel: +44 (0)1243 780501 or claire.bradley@whitepebbleint.com

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cornered

AIRWRAP has the breathable bumper market covered on airflow!

We could make airwrap cover all corners but why would we want to reduce cot airflow!

I am more AIRY. I fit better. I have beautiful soft cotton. How do I look?

ARE YOU OUR NEXT DISTRIBUTOR? Come and visit us at Kind+Jugend and ABC. Kind+Jugend Hall 11.1 Aisle E, No 024-026

ABC Kids Expo Vegas 18-21st October South Hall Level 1 - 2045

The Little Linen Company Pty Ltd. 2/3 Manton Road, Oakleigh South, Victoria, Australia 3167

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

KERIKIT

SUMMER INFANT EUROPE

The new breed of changing bag has arrived. KeriKit is the number one multi award-winning luxury changing bag brand with fashion, quality and functionality all top of the list. Designed by mother of three and experienced accessories designer Keri Jamieson, each leather bag has designated pockets for all your daily essentials.

Summer Infant will be introducing a whole host of new products in 2017 both within its existing core categories as well as entering into new product categories. It’ll be showcasing an entirely new range of baby monitors, expanding its POP range of products to offer parents greater convenience in the home and on the go, increasing its offering within the sleep category with innovative new baby gear products, plus the unveiling of a currently untapped new category.

Tel: +44 7967699474 www.kerikit.com Hall 11.1 Stand B095

Tel: +44 1442 505000 www.summerinfant.com Hall 11.2 Stand B050

BABYCUP Babycup is excited to be back at K+J this year, with new packaging for 2016 which is galvanising its oral health message and has seen a huge growth in sales and distribution. Reaffirming what the professionals are already saying, Babycup, which is made in Britain, is a multi award-winning product, most recently winning Gold at the Prima Baby & Pregnancy Awards 2016 and SILVER at the Junior Design Awards. Babycup is recognised as the must-have First Cup.

Tel: +44 1483 866081 www.babycup.co.uk Hall 11.1 Stand B081

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We are expanding our Network across the UK with Forward Thinking Partners, who want to Deliver Choice and Innovation Back to Parents, with a Premium Range of Multi Award Winning Products.

We are committed to bringing New and Unique Award Winning Products from across Europe into the UK, ensuring our growing Family of Retailers remain Part of Everything we do, and not just a Number.

So if you are Striving to push your Business Forward, and want to be a part of Something Very New and Exciting?

Visit us at Kind & Jugend with our partners - Contact julie@lapsi.co.uk to arrange a suitable time and location. www.lapsi.co.uk

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

BIZZIGROWIN Bizzigrowin used last years K+J show to unveil its new branding and product range, with the launch also of its hugely successful Koochicoo fur blanket with celebrity mum Laura Hamilton. This year its back to build on its success with an exciting new range of gifting products, including seasonal gifting as well as fabulous blankets, which complement its ranges, and take the brand to the next level.

Tel: +44 1257 230087 www.bizzigrowin.com Hall 10.1 Stand B029

SNÜZ

STUCK ON YOU Stuck On You has been helping families live a more organised life since 1995. The unique scratchresistant coating on its labels means they won’t smudge or fade. Label school books, uniforms, hats, sports gear, musical instruments, food containers, lunchboxes, shoes anything and everything that could possibly go missing.

Snüz is set to have its most exciting show yet as it unveils the all new SnüzKot, the highly anticipated next instalment in the brands fast growing product range, allowing families to continue the Snüz journey for much longer. Visitors will also have the chance to see the recently launched SnüzPod colours, Putty, Blush and Sherbet.

Tel: +44 1386 791049 www.snuz.co.uk Stand B-31 Hall 10.1

Tel: +61 434 570 814 www.stuckonyou.biz Hall 11.3 Stand F030 GO31

Progressive Training Cutlery

Teaches young hands to hold cutlery correctly

Thumb and Finger Guides Train your child’s hands to hold in a correct and comfortable manner

Feed Surface Makes self feeding much easier

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Orientation Grip For greater control and strength

Index Finger Locator Helps guide young fingers into the correct position

www.obbabee.com

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We’ve been thinking differently...

SnüzKot

®

at Kind und Jugend

See you there!

Visit us on Stand B31, Hall 10.1

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Email kindundjugend@snuz.co.uk to book an appointment

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

LOVE TO DREAM The Winter Warm Swaddle Up features the patented arms UP design to help babies self soothe, via sucking, resulting in better sleep. It contains an innovative SIDS safer built in quilt for superior warmth and is made from 100% bamboo, making it a must have winter essential.

Tel: +61 289649559 www.lovetodream.com.au Hall 11.2 Stand E023

CHEEKY CHOMPERS

KIDKRAFT KidKraft’s playful wooden activity puzzles are just what early learners need to engage in fun imaginative play. Bright colors, chucky pieces, and educational themes help toddlers explore while developing fine motor skills and learning shape recognition. KidKraft has a full range of well-designed, sturdy wooden toys and furniture décor items for children three years plus. Each toy is designed to maximize interaction and encourage creative play.

Cheeky Chompers, home of award winning innovative products; the Neckerchew, Comfortchew, Chewy & Cheeky Blanket will be exhibiting at Kind + Jugend on the British Pavillion.

Come and see the latest designs, hear about exciting developments and meet the team.

Tel: +44 131 4408370 www.cheekychompers.com Hall 11.1 C081

Tel: +31 20 3058620 www.kidkraft.com Hall 11 Stand H038

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®

STORAGE & TIMER FOR CHILDREN’S MEDICINES

RIGHT MEDICINE RIGHT DOSE RIGHT TIME

Washable 100% Natural

The original New Zealand natural lambskin comforter for stroller, carseats, and cots.

Insist on

by Bowron.

Visit www.bowron.com or phone 0800 212 198

www.medi-redi.com

BB Progressive Preschool Ad 110 x 70 HR.pdf

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19/08/2016

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11/08/2016 15:27

r Toddle e l g g Snu s c a S

NEW at

Kind u n Jugen d d

The recommended way for young children to sleep after a baby sleeping bag.

Endorsed by The Children’s Sleep Charity.

Kind und Jugend Please come and see us in the UK Pavillion Stand Hall 11.1 - Stand C095

web www.snugglesac.com email tina@snugglesac.com tel 0044 1 603 881 705

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

WE MADE ME We Made Me is thrilled to announce its 3-in-1 Pao Carrier will soon be suitable from day one, as a new version with newborn insert included, is unveiled at K&J. With special editions launching across its progressive babywearing range, as well as an exciting collection of accessories, not to mention a brand new nursing range and Wild Muslin Pockets.

Tel: +44 1273 320590 www.wemademe.com Hall 11.1 Stand B060

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BREATHABLEBABY

SNUGGLE SACS The snuggly way for young children to sleep after a baby sleeping bag.

Snuggle Sacs have been keeping children cosy for seventeen years and are recommended by The Children’s Sleep Charity. The smaller size Toddler Sacs will help ease the move from a cot into a bed and help sleep disturbance issues.

Tel: +44 1603 881 705 www.snugglesac.com Hall 11.1 Stand C095

BreathableBaby is excited to be returning to Kind und Jugend again this year with new items added to the successful range of printed Breathable liners, including the 2016 design - Twinkle Twinkle. Timeless and classic, Twinkle Twinkle is beautifully simple with a soft grey star print and has quickly become the best seller since its launch in March.

Tel: +44 7976 773486 www.breathablebaby.com Hall 11.1 Stand C060

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KIND+JUGEND HALL 11.1 STAND B060

For all sales enquries, please contact sales@wemademe.com or call +44 (0)1273 320 590

great british brands

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

ICANDY The iCandy MiChair is a stylish beautifully crafted piece of furniture for children. A timeless piece of furniture, the highchair is suitable from birth when used with the iCandy Pod. The iCandy Pod simply docks on to the highchair to bring baby up and away from the ground, to parent height when feeding. As the child develops, it converts into a stylish child’s chair or rocking chair. Both the chair and rocking chair can be used up to the age of six.

Tel: +44 1767 604400 www.icandyuk.com Hall 10.2 Stand C008

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BROTHER MAX

MEDI-REDI Medi-Redi is delighted to be launching at the Kind & Jugend show. It is looking forward to showing the device for the first time to buyers and press from around the world. Medi-Redi is an innovative product that enables parents to time their poorly child’s medication as well as store it in a simple and safe way.

Tel: +44 7891 919157 www.medi-redi.com Hall 11.1 Stand D078

Brother Max will be showcasing a range of products including Star Teethers which have been designed with various shapes to help baby explore new textures.

As well as its Twist & Go Sipper which allows little ones to drink easily and close the bottle securely with no leakage. It can then be swivelled back open to allow the straw to be used.

Tel: +44 1280 878266 www.brothermax.com Hall 11.1 C083

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DAISY Travel System

RRP ÂŁ370

www.mjprams.co.uk Tel. 01432 279055 or 07815179574 info@mjmark.co.uk

To find out more about the range, or to discuss becoming one of our growing list of stockists, please do get in touch with us directly by calling 01432 279055 or 07815 179574.

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WHAT’S NEW KIND UND JUGEND 2016 Showcased at this year’s K+J show. 15 – 18 September.

HARRISON SPINKS BABY Harrison Spinks Baby is bringing its innovative range of cot mattresses to Kind + Jugend show this September. The NaturalStart mattresses feature natural fillings, including hemp and wool, which are complemented by revolutionary BabySprings, providing babies with advanced postural support. Also on display on the Harrison Spinks Baby stand will be the NaturalStart POS unit.

Tel: +44 113 2055200 www.harrisonspinksbaby.co.uk Hall 11.1 D093

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MINENE

LITTLELIFE LittleLife extends its popular child carrier range for 2017 with two fully-featured new models, the Freedom S4 and Voyager S4. Pairing fully adjustable and breathable backsystems with smart features including enhanced seating areas, upgraded storage and extra weather protection, the new carriers are designed to provide optimum comfort for parent and child.

Tel: +44 118 981 1433 www.littlelife.com Hall11.1 Stand C068

Minene’s marketing and export team will be presenting its new and beautiful collection for 2017 including a range of innovative products for babies, toddlers and kids. It welcomes visitors to take advantage of this opportunity to review its product range together and learn of the special features and advantages, for Minene partner’s program and to meet the Minene team.

Tel: +44 208 458 7764 www.minene.co.uk Hall 11.3 Stand H031

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THE PRIAM

life’s a

CLASSIC!

/ INDIVIDUALIZED MOBILITY / ICONIC DESIGN / OUTSTANDING FUNCTIONALITY

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the PRIAM with lux seat From birth up to 17 kg (approx. 4 years) With the PRIAM, CYBEX has brought a complete 3-in-1 system to the market. This describes that one frame enables three different uses: as travel system with matching carry cot or with one of the award-winning CYBEX infant car seats and later as luxurious stroller, which can be either forwards or rearward-facing.

choose FRAME

choose WHEELS

Chrome

Light

choose SEAT Lux Seat

Trekking

2-in-1 Seat

Black

All Terrain

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Battle Of The

Buggies

Improved suspension, lightweight frame, compact fold – the possibilities are endless when choosing a pushchair in 2016, and with a number of new and improved models launching at this year’s Kind + Jugend show, that choice is set to become even harder. What the trade needed was a handy guide to help narrow the field down to a selection of key products. It could be something brand new and innovative, launching for the first time.

It could be a classic model with a fresh new look, or it could simply be a everpopular line, with a loyal consumer following.

Here, in no particular order, is a selection of the best buggies on the market today.

ICANDY STRAWBERRY STYLE Key Features: With a lightweight aluminium chassis and large lie-flat carrycot the iCandy Strawberry exudes style and is also packed full of unparalleled functionality.

CYBEX PRIAM 3-IN-1 SYSTEM Key Features: The Priam is a complete 3-in-1 system built around a lightweight, classic frame with either matching carrycot, infant carrier or luxurious stroller seat unit.

Vital Stats: Compact, one-handed folding mechanism.

One-hand recline function.

Weight: 5.2kg Something Special: With a ski attachment to replace the front wheels, the Priam is easily transformed into a stylish snowmobile, ready for a city winter.

Best For: Meeting all requirements from the start.

Things don´t always go according to plan when you´re out and about with children, making the Priam an ideal companion for meeting all those needs.

Why is this a hero product for 2016? Because it’s beautiful – look at it! The award-winning Priam is also the celebrities stroller of choice; just ask Keira Knightly, Anne Hathaway or Josh Hartnett. The Priam is available in a number of colours and parents can also choose from three different wheels: light, all-terrain or trekking.

Below: The Priam travel system is available in a wide range of gorgeous colours.

Vital Stats: Open: 95 x 60 x 33cm Folded: 96 x 49.5 x29cm Weight: 6.3kg Something Special: The iCandy Strawberry Style collection flavour packs pay homage to classic British design, creating a pushchair which exudes style, along with clever features such as the innovative step and stand folding mechanism.

T EN OF TH E B EST. . .



Above: The new and exclusive iCandy Strawberry Style celebrates British design.

Best For: Classic British style. Sleek iCandy craftsmanship is effortlessly infused with vintage British design.

Why is this a hero product for 2016?

The new exclusive Strawberry Style collection commemmorates Her Majesty the Queen’s 90th Birthday and acknowledges iCandy winning the Queen’s Award for Enterprise in International Trade. Fully reversible flavour packs pay homage to classic British design, allowing parents to mix and match to suit their very own unique sense of style.

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BUGABOO CAMELEON³ ELEMENTS



Key Features: Bugaboo is releasing this limited edition to celebrate the original Cameleon³, its first ever pushchair and still its best-selling line.

Vital Stats: A unique gradient colour effect and hand-stitched leather-look handle bar.

Collapsible chassis and removable wheels.

Something Special: To take on rugged terrain, parents can simply reverse the handle-bar on the chassis,

BABYSTYLE EGG Key Features: The iconic egg offers outstanding functionality combined with the most up-to-date materials and manufacturing procedures. Combine with a carrycot or car seat to create a fully flexible travel system.

Vital Stats: Chassis with wheels: 67 x 29 x 59cm, 9.7kg. Chassis with wheels and seat unit 106.5 x 59 x 88-98cm (variable handle height) , 13.5kg Something Special: Tru-Ride Technology tyres have been engineered for comfort, superior handling and added durability.

These tyres last three times longer than commonly used tyres, offering superior handling and a smoother ride.

Best For: Everyday use. The egg is ideal from birth right through until baby no longer needs a pushchair. The fully reclining pushchair seat has three positions and can be used either parent or forward-facing.

Why is this a hero product for 2016?

The egg stroller has been designed in the UK with the style-conscious parent in mind.

Soft touch fabrics create smooth curves and continuous lines to give the egg a luxurious, stylish look, while outstanding engineering creates the perfect ride for baby and ultimate ease of use for parents.

Left: The iconic egg, designed with the styleconscious in mind.

placing the larger wheels at the front for more control.

Best For: Comfort for the child and style for the parent. It is perfect for trips through the city, woods and beach, with design inspired by natural elements like the sea, the wind and the rocks.

Why is this a hero product for 2016? This fresh and fashion-forward pushchair is a celebration of Bugaboo’s best-selling line, the original Cameleon³.

The standout feature is a unique

Below: The Bugaboo Cameleon³ Elements is one of a kind thanks to its nature-inspired details.

gradient colour effect on the carrycot and back of the seat, while a handstitched leather-look handle bar adds a touch of luxury.

SILVER CROSS SURF 3 Key Features: Flexible multi-terrain three or fourwheel travel system that’s ideal for both urban and country living, with a fixed trekking wheel for rougher terrains. Available in four colourways.

Vital Stats: Open: 98 x 58 x 92-100cm Folded: 71 x 58 x 28cm Weight: Chassis 7.5kg, Body 3.8kg

Above: The Silver Cross Surf has won multiple awards, including a Mumsnet Best in 2015.

Something Special: The Surf’s carrycot comes lined with a soft natural bamboo fabric that helps to regulate temperature and has anti-bacterial properties and is suitable for overnight sleeping.

Best For: Flexibility. The Surf 3 is a versatile pram system, with outstanding multi-terrain performance thanks to its unique air-sprung suspension, inspired by mountain bike technology.

Why is this a hero product for 2016? Stylish and contemporary, the Surf 3 is exceptionally manoeuvrable, while the unique suspension and lightweight chassis provide the famously smooth Silver Cross ride. The trekking wheel is great for off-road adventures and quick-release buttons mean it’s easy to swap the wheels over.

BEBECAR SPOTTECH

Key Features: A compact-folding lightweight stroller with all the comfort of a luxury pram. Available in a choice of 10 Magic fabrics with special stain-resistant treatment.

Vital Stats: Open: 51 x 80 x 108cm Folded: 28 x 25 x 109cm Weight: 7.6kg Something Special: Adjustable rear suspension, wheels with ball bearings and a substantially-padded seat make the ride ultra-comfortable for baby.

Left: The lightweight Bebecar Spotte

ch has all the Best For: Compact comfort. The Spottech is comfortable for features of a luxury pram. both parent and baby, but folds quickly to a compact size to pop in the car or store easily.

Why is this a hero product for 2016? It’s the only pushchair you’ll ever need!

The Spottech combines the quality you’d expect from Bebecar’s luxurious prams with the convenience of an easy, compact-folding stroller. The addition of Magic fabrics gives extra reassurance that whatever life (or a toddler) throws at it, the pushchair will look great and perform well.

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T EN OF TH E B EST. . .

CHICCO STYLEGO

HAUCK MAXAN 4 TRIO SET

 Key Features: This super-narrow stroller is easy to use, with a wheel-locking system and three-position adjustable handle. The heightened manoeuvrability makes for a smooth ride.

Vital Stats: 50cm wide, book-folding function, light and easy to handle.

Something Special: The StyleGo is has an extremely narrow chassis, making it perfect for storing in small spaces – it fits easily into the boot of most cars, as well as the overhead shelving on planes and trains. The addition of front and rear suspension makes for a comfortable ride.

Key Features: A versatile trio set that caters for newborns up to toddlers, the Maxan 4 comprises a sturdy carrycot and the Zero Plus Comfort car seat. Available in two stylish fabrics.

Above: Versatile but robust; the Maxan 4 will travel anywhere.

Vital Stats: Open: 107 x 68 x 12 cm Folded: 95 x 68 x 45cm Weight: 8kg

Something Special: An ‘easy fix system’ allows quick release of any of the three elements, making this trio set very practical indeed.

Best For: Versatility – the Maxan 4 will travel anywhere. It is manoeuvrable enough to take shopping (and has a large storage basket) but is also sturdy enough to handle outdoor trips.

Best For: Saving space while travelling! At only 50cm wide, this pushchair saves masses of space when travelling – both on public transport and in a car.

Why is this a hero product for 2016? The Maxan 4 is one of the best travel systems on the market. It is extremely elegant to look at, with stylish linen-look fabric and a lightweight black aluminium chassis, while an adjustable handlebar and reversible seat make it versatile. Made from top quality materials, it is, above all, extremely good value for money.

Why is this your hero product for 2016?

Designed with maximum practicality in mind, the StyleGo is perfect for families on the move. The book-folding function makes it very easy to set up for use, even when in a rush. Light, easy to handle and with a very smooth ride, the Chicco StyleGo is the ideal travelling companion.

OBABY CHASE 3-IN-1

Key Features: Suitable from birth to 3 years (15kg), the Obaby Chase 3-in-1 is a versatile travel system with a front and rearfacing seat, lightweight chassis and compact fold.

Vital Stats: Open: 103 x 62 x 87cm Folded: 82 x 49 x 40cm Weight: 10.7kg Something Special: The aluminium chassis comes with a with height adjustable handle and a lockable front swivel wheel for extra manoeuvrability. UPF 50+ hood offers extra protection.

Best For: Value for money. The Chase is a versatile system, thanks to the co-ordinating car seat and carrycot, which are available in a range of vibrant and stylish designs.

Above: The Chicco StyleGo; good things come in small packages.

MAXI-COSI STELLA Key Features: Complete travel system suitable from birth up to approx. 3.5 years (0-15kg). Comes with all-terrain shock absorbing tyres and centralised braking system.

Vital Stats: Dimentions: 55 x 107.5cm (with extended handle) Weight: 13.40kg Something Special: Heightadjustable, reversible and reclineable seat with lie-flat position for newborns. Available in five different

Above: The ever-popular Obaby Chase 3-in-1, in Cottage Rose.

Why is this a hero product for 2016?

The Chase 3-in-1 has always been one of Obaby’s most popular strollers but releasing it in a new design – Cottage Rose – has given it a new lease of life in today’s market. The array of practical features and fresh designs mean the Chase will always remain a popular choice for parents. colours as well as a fabulous limitededition print ‘Star’ by Edward van Vliet.

Best For: Off-road adventures.

Whether it’s shopping in the city or long walks in the countryside, the new Stella is designed around the needs of real parents who like to be active and spontaneous.

Why is this a hero product for 2016? With its slim-line frame (just 55cm in width), and its big, all-terrain, shock absorbing tyres, the Stella can easily manoeuvre around narrow spaces and overcome any obstacle

with the smoothest ride. The Stella is all about flexibility; in destination as well as configuration.

Right: Total flexibility from the Maxi-Cosi Stella.

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er l ol r t S Agile | Compact | Wearable

Come and see for yourself Hall 11.1 / Stand A059

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WHAT’S NEW MOBILITY PRODUCT Q4 Pushchairs and Travel Systems to watch out for at K+J 2016.

ABC DESIGN With its most comprehensive portfolio to date, ABC Design is aiming to make an impact at Cologne with its cutting-edge 2017 range.

Innovative new lines and refined classics are perfected by all new fabrics and designs and with an extensive collection of accessories to match, the 2017 range provides ample options to cater for all lifestyles.

Tel: +44 1652 641490 www.obaby.co.uk/abcdesign Hall 10.2, Stand C041

JANE

CHICCO

The Jane Crosswalk is a new highperformance all-terrain pushchair with a patented compact folding system. Other clever features include a retention clip to improve stability and a 5-point harness. It is teamed with lie-flat multifunctional car seat, the Matrix Light 2, which turns into a carrycot. Available in four colours.

Tel: +44 28 9084 9045 www.johnstonprams.co.uk Hall 10.2 Stand B016

Coming back bigger and better, the Chicco Urban will be reintroduced as the Urban Plus Travel System. The new and improved model offers increased practicality, as the seat unit is now fully foldable along with the chassis, in one easy manoeuvre. This offers maximum convenience for parents as the Urban Plus becomes even easier to close and transport than its predecessor. The Urban Plus travel system will be available with either the Anthracite, Red Wave or Dune colour pack.

Tel: +44 208 9536627 www.chicco.com Hall 10.2 Stand B019 A010

SILVER CROSS Silver Cross is delighted to launch the new Sleepover for 2016.

Combining the infamous Silver Cross quality and vintage appeal with everything a modern family needs.

The superior design comprises a lie-flat luxurious carrycot perfect for overnight sleeping. It boasts a luxurious mattress and deep-padded liner forming a perfect cosy sleeping environment for baby. Available in three new colourways; Cadet grey, Hadria black and Mulberry.

Tel: +44 1756 702410 www.silvercrossbaby.com Hall 11.3 Stand H050 I059

DIONO The exciting new SS17 launch from Diono is the Quantum travel system – developed with a little bit of every day magic for the best journeys. Features include an XL capacity 3-in-1 smart seat, best in class eclipse canopy, super-sized basket with space for a cabin luggage bag and a unique brake to eliminate scuffed shoes or painful toes. Try it out at K+J. Tel: +44 1827 310 557 www.diono.com Hall 10.02 Stand F19

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TUTTI BAMBINI is evolving The past 9 months have seen a lot of activity at Tutti Bambini headquarters...

it’s been one of the busiest times ever in the company and we are all very excited about our fantastic relaunch at Kind + Jugend this year.

“

“

It’s a whole new Tutti Bambini, like never before!

To find out more, contact the Tutti Bambini team to make an appointment during the show or pop along to our celebratory drinks at 4:30pm Thursday 5th September.

To book an appointment go to https://tuttibambini.youcanbook.me/ or email: k&j@tuttibambini.co.uk

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WHAT’S NEW MOBILITY PRODUCT Q4 Pushchairs and Travel Systems to watch out for at K+J 2016.

COSATTO Cosatto has manufactured the new and improved Ooba, the all you need travel system that brings high-end couture to the world of babies. A more advanced model, the new Ooba has some subtle yet paramount changes in order to ensure the upmost ease during use, with some of the improvements having been voted for by Cosatto fans. The three-mode design also means that the user can adjust the Ooba to forward-facing, rearwardfacing and up-to-table handle flip; as well as usage as a pram, pushchair, infant carrier and from-birth carrycot.

Tel: +44 1204 861007 www.cosatto.com Hall 11.1 Stand B040 C059

BEBECAR Be one of the first to see the 2017 fabrics from Bebecar. There are some truly stunning new looks for this sleek collection of prams. Bebecar is keeping tight-lipped, but considering 2016 saw a holographic reflective, a yellow embroidered leatherette, and the beautiful, hugely popular sparkle fabrics, who knows what the new collection will bring.

Tel: +44 1692 408801 www.bebecar.co.uk Hall 10.2 Stand E008 – F008

CUDDLECO

BRITAX

CuddleCo is preparing for its biggest K+J yet. Having increased the stand to a huge fifty square meters, the team is excited to unveil a complete rebrand.

CuddleCo has tripled its product collection of Comfi products, including the arrival of new pram liners in the multi award winning Comfi-Cush line and also the introduction of Comfi Cool, a new version allowing airflow promising the ultimate comfort.

Tel: +44 161 702 5062 www.cuddleco.co.uk Hall 11.1 Stand B069

Britax’s new all-in-one pushchair, is the perfect set of wheels for growing families. With the addition of an extra module, the B-READY is not only the ideal stand-alone single pushchair, it can also be transformed into an in-line tandem pushchair in which newborn infants and pre-schoolers can travel around town in style.

The B-READY makes outings enjoyable and safe for parents and child(ren) alike.

Children can travel in both forward and rearward facing positions or alternatively they can face each other. The pushchair offers total flexibility and can combine a carrycot alongside a seat, two infant carriers, two carrycots or two seats, in addition to performing as a single pushchair.

Tel: +44 1264 386034 www.britax.co.uk Hall 10.2 Stand D010 E019

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New for 2017 From buggy, to playground, to discovering the great outdoors.

Contact us on the details below or visit us at Kind & Jugend, stand C068 to discover more

www.littlelife.com LittleLifeUK

@LittleLifeUK

littlelifeuk

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sales@littlelife.com

0118 981 1433

30/08/2016 11:13

FACE TO FACE: WA LKER B OOKS

Bringing The To Life

As classic preschool literary brands, Guess How Much I Love You and We’re Going on a Bear Hunt have as many similarities as they do differences.

With one already adapted into a successful television series and the other currently being made into an animated film, LSB spoke to independent children’s publisher Walker Books to find out what makes these classic children’s characters so very special.

W

hether it’s choking back a sob during the final page of Guess How Much I Love You or recreating the swishing grass and squelching mud found throughout We’re Going On A Bear Hunt, the joy of these preschool stories comes in the telling. As two of the best-known preschool books of recent years, the traditional tales are centred on simple family relationships and values, giving them an immediate relatability and intergenerational appeal.

“These books are two of Walker’s crown jewels,” said Julia Posen, evp and commercial director for Walker Books Group, “around which the company has built its reputation for quality and

creativity. From a licensing point of view they offer varying opportunities and challenges, but both brands have a strong literary heritage as they were founded on the original picture book classics.”

Guess How Much I Love You has touched the hearts of children and adults alike over the last 20 years with its timeless expression of unconditional love,

Above: Classic imagery from the Guess How Much I Love You style guide.

Right: The original We’re Going on a Bear Hunt cover.

The Look Of Love When adapting classic brands for modern audiences, it is important to consider tone and style. For Guess How Much I Love You, Walker Books is constantly updating its styleguides with design routes and stories that tap into the latest fashion trends while retaining the brands unique identity; sentiment of unconditional love.

“We have been incredibly

fortunate to have been working closely with the original illustrator Anita Jeram on a release of new character poses that give the brand a very contemporary feel,” said Julia. “The beauty of such a strong baby brand is that there is a new market every 12 months, and we are delighted to see that Guess How Much I Love You continues to resonate with new parents as much as ever.”

and the licensing programme has been in full swing for a number of years.

An animated series launched in 2012 With such strong sentiment, the brand naturally works well across baby and toddler apparel (from Denicci) and with Rainbow’s nursery plush range. However, there are also opportunities for the brand across wider gifting categories, as the clear message of parental love lends itself well to other significant occasions such as Mother’s Day and Father’s Day. “The universal theme of love in Guess How Much I Love You is one that resonates with everybody,” said Julia. “How many of us have tried to explain to someone special they are and how much we love them? Author Sam McBratney put into words what everybody wants to express to their loved one and illustrator Anita Jeram melted our hearts with adorable illustrations of hares and nature.”

She continued; “It is no surprise that the book is a popular reading at weddings.We have also seen Valentine’s PROGRES SIVE PRESCHOOL

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FACE TO FACE: WA LKER B OOKS

Day becoming a key opportunity,

especially with our German and UK gifting confectioners. With so many applications, the brand continues to perform strongly in the UK and globally.”

We’re Going On A Bear Hunt similarly addresses family relationships; this time it’s those of a group of children as they embark on a bear hunt together. Their quest takes them on a cross-country adventure with nature providing plenty of tricky obstacles along the way, and Michael Rosen’s addictive, read-aloud text is accompanied by stunning watercolour art from Helen Oxenbury.

“We are currently at a very exciting stage with Bear Hunt,” Julia explained. “Having only had a small

paper-based licensing programme to-date, based on the classic book, we have spent the last six months working side-by-side with the Lupus Films to create a new styleguide based on the animation that will transcend all licensing categories; from babywear to gifting and gaming. It is very exciting to be able to feed in directly to the animators, and to be receiving artwork direct from the film on a daily basis.”

Fans of the classic book, which was first published in 1989, love the act of setting off on a bear hunt, but for a new audience, the Walker Productions team, who are acting

preschool short story and turn it into an animated family film,” said Julia. “We have worked very closely There will be a number of familiar with Michael and Helen to create the voices making an appearance in the back story, develop the characters, animated adaption of We’re Going on A and most importantly ensure that Bear Hunt, as an all-star voice cast has aesthetically, they resemble the been announced. Olivia Colman, Pam character’s from a most beloved Ferris and Mark Williams will breathe bedtime story. In terms of surprises, life into the brand new characters of the growl of the bear may sound Mum, Grandma and Dad respectively, rather familiar – it was voiced by none while Michael Rosen, who wrote the other than Michael Rosen himself!” best-selling book, will play the bear.

The half-hour film will be a “We’re delighted to welcome Olivia, major Christmas broadcast for Mark and Pam on board this fantastic Channel 4 later this year and family adventure, and Michael playing Walker Books is anticipating a huge the bear is an inspired touch,” said Piers surge in demand for the brand as Wenger, head of drama for Channel 4. a result. The broadcast rights have “It’s a brilliant cast for a brilliant, classic already been sold to a number story. I can’t wait for Christmas.” of international broadcasters and the licensed product (which spans across apparel, TV tie-in publishing and gift) is not far behind.

Left: Guess How Much I Love You lends itself to other occasions “We’re just finalising several new such as Valentine’s Day. Below: licensing deals now,” Julia revealed, “and The half-hour animated film will make its debut this Christmas. can confirm that there will be extensive ranges throughout the high street.

We’re also very excited about the DVD release next spring.”

For now though, the focus is firmly on Channel’s 4’s broadcast plans in December. The modern take on the classic We’re Going on a Bear Hunt story promises to be a beautifully crafted, timeless classic for a multi-generational family audience – following faithfully in the footsteps of its publishing stablemate Guess How Much I Love You. as executive producers side-by-side “Both books are real gifts with Lupus Films (The Snowman and to a licensing team,” said Julia. the Snowdog) needed to extend the “There’s so much joy associated with story to create the animated film. translating these images and words “The adaption has been a long into licensed product. From such process, and over the years Walker quality can only come more quality!”

Productions spoke to a number of production companies, but Below: Guess How Much I Love You Lupus Films really understood is already a popular nursery licence. how to take a beloved

All-Star Cast

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No.1 viewed UK children's channel of all time!

Over 300 animated episodes 1m views per day in the UK Most popular LBB video viewed over 1.4 billion times

Each character plays 4 nursery rhymes from the shows

C

M

Y

NEW Learning Blazon, Projector Torch & Fun Camera

CM

MY

CY

MY

K

Best seller now in pink!

MultiColour LED

Friendly night time companions for little ones!

Family of comforting night lights

Little Baby BumTM and ©2016 El Bebe Productions Ltd ©2016 Commonwealth Toy & Novelty Co. Inc. Noddy © 2016 DreamWorks Distribution Limited. All rights reserved. Paw Patrol © 2016 Spin Master PAW Productions Inc. All rights reserved.

For further information contact: 01727 827194 I ukinfo@group-kd.com 098_PPS_September_October 2016.indd 1

Agent Representation: England, Scotland, Wales: OSS Ltd Northern Ireland & Eire: Andrew McCormick

30/08/2016 11:14

ELECTRON I C LEA RN I N G A N D DEV ELOP MEN TA L S ECTOR

TECH

As technology progresses, so do toys, and nowhere is this more apparent than in the electronic learning and developmental sector. These clever toys target various stages of development and can help young tots with everything from shapes and colours to basic coding.

PPS takes a look at what’s new on the market.

For Tots

E

lectronic toys appeal to children for the same reasons gadgets appeal to adults – they do something cool. But when it comes to electronic learning toys, the technology should have a purpose and help your child with a developmental stage. These toys come in many shapes and forms for all ages from even the youngest baby, but most will teach a skill, make learning fun and engage kids to do something.

LeapFrog is one of the big names in educational toys, with popular products like the LeapPad and LeapReader helping children throughout the UK with their reading, writing and maths. It recently launched its latest educational toy, LeapStart, an interactive learning system. The

preschool version (aimed at children aged between two and four years old) aligns with the early years curriculum and teaches children key life skills. It is based on re-playable activity books across four learning levels.

The books are sold separately and teach over 50 key skills, including the alphabet, numbers, basic coding and educational problem solving.

Over the summer, LeapFrog teamed up with author and parenting expert Liat Hughes Joshi and four vloggers from Channel Mum to make several videos about starting school for YouTube. The campaign showed different mums using the LeapStart books with their children and sharing tips for starting school. LeapFrog

Inset: The new LeapStart from LeapFrog teaches over 50 key skills at four different levels.

promoted the campaign on Facebook and Twitter, encouraging parents to share their own tips as well.

“Starting school can be daunting but it doesn’t have to be – there are all sorts of fun activities parents can do with their children to get them ready,” said Sally Walker, managing director of LeapFrog UK. “We’re delighted to be introducing LeapStart, as it’s perfect to help children and their parents engage and enjoy many of these activities, while ensuring that both of them are as ready as they can be for that next big step in their journey of life.”

VTech also offers a wide range of curriculum-supported learning games for its popular InnoTab Max and InnoTV products. Last year VTech introduced some new titles featuring Paw Patrol and Frozen and this year it adds to the range with Power Rangers, Finding Dory, Lion Guard and DC Super Friends.

Away from the InnoTab and InnoTV, VTech recently launched  Above: BeatBelle is one of the new introductions from Fisher-Price’s Bright Beats range. Left: Sandy Cuddle and Learn Bear from Clementoni is new for 2016 for babies six months and over.

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Performance of an adult tablet, specifically designed for children

Available Now

VTech’s Learning Cartridge Library Features Your Child’s Favourite Characters!

(Each sold separately)

For more details please contact 01235 555545 trade_sales@vtech.com

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ELECTRON I C LEA RN I N G A N D DEV ELOP MEN TA L S ECTOR

Coding For Kids A new learning toy from Fisher-Price introduces the basics of coding, critical thinking and problem solving to children as young as three. The Code-a-Pillar is the first of its kind in the market and allows children to configure the nine segments in endless combinations to send Code-aPillar on its journey, including commands for forward, left, right and wait.

“As leaders in creating toys designed to aid early childhood development, our focus remains on innovating to meet the needs of our consumer,” said Wendy Hill, brand activation director, Mattel UK. “Teaching important early skills through STEM learning is

the Alpha-Gator for children aged

two to five years old. It’s a pull-along alligator that encourages language development, discovery and exploration and independent play.

“All VTech electronic learning products are specifically developed to teach the basic curriculum including phonics, letters, numbers, spelling and much more,” explained Rebecca Lazarus, senior brand manager. “The colourful and interactive range of toys help to enhance a child’s learning experience, develop imaginations and encourage language development.”

Another recent introduction from VTech is Paw Patrol Treat Time Marshall, an interactive toy that helps children learn letters, phonics, colours, daily routines and more.

“Marshall includes 26 letter biscuits, and over 120 responses, facts and questions to help reinforce letter and vocabulary learning,” said Rebecca.

Paw Patrol is popular across the board and is also performing very well for KD UK, as Seth Bishop, managing director explained: “Paw Patrol is our most in-demand licence and we are seeing great results from the Paw Patrol Walkie Talkies which launched last year. This year we’re introducing an

Inset: Code-a-Pillar will teach very young children the basics of coding.

key to product development in the preschool category and we have got off to a great start,” she continued. “The Code-aPillar is proving a huge hit with retailers, already making it onto Argos’s Christmas wish list and the excitement has been equally significant amongst parents. We have also had extremely positive feedback from preschool teachers and practitioners to the product.”

additional Skye option in pink.

We’ve also had a great reaction to our Paw Patrol Learning Blazon that is new for autumn 2016.”

KD UK will also be launching two new Noddy products in autumn: Noddy’s Who, What, Where Tablet (which is a key feature of the new Dreamworks animated series) and Noddy’s Walkie Talkie. Other licensed ranges including Thomas and Friends, Fireman Sam, Disney Princess and Frozen continue to contribute to KD UK’s strong position in the electronic learning aid category.

There are quite a few new products at the younger end of the educational toy sector as well, with Clementoni putting a strong

Left: Paw Patrol Treat Time Marshall from VTech helps young children with letters, phonics, colours and much more. Above: The Alpha-Gator from VTech is a pull-along for children aged two to five years old.

focus on the infant market in 2016 with its Baby Clementoni range. New for this year is the Sandy Cuddle and Learn Bear; an interactive plush for babies aged six months and over.

The product will be promoted on TV and parents can also download an app which brings Sandy to life on screen. Sandy will help very young children with the alphabet, numbers and developing hand-to-eye co-ordination.

Fisher-Price has traditionally been strong in the infant market with its Laugh & Learn range of developmental toys for babies and toddlers. A new introduction to the Fisher-Price portfolio is the Bright Beats range, which encourages development and active playtime through music and dance themes.

“We know that music and dance are themes that preschoolers love, and

Above left: Paw Patrol is the most popular licence for KD UK. Right: KD UK is releasing two new Noddy products to coincide with the new Noddy Toyland Detective series.

that active playtime encourages vital physical and cognitive development in those important early years,” said Wendy Hill, brand activation director, Mattel UK. “The Bright Beats line really brings our brand philosophy of encouraging natural discovery and learning through fun play to life and adds an exciting new dimension to our Fisher-Price portfolio.”

Last year BeatBo from the Bright Beats range was the Toy Industry Association’s Toy of the Year 2015.

New to the Bright Beats range this year is the Bright Beat Learnin’ Lights Dance Mat, BeatBelle and a puppy companion BeatBowWow. Simple, electronic learning toys such as these can help prepare preschoolers for the world of technology that lies ahead of them. At the same time, the right electronic toys make early learning fun, helping children from a young age with key developmental skills.

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Lil’ Ocean Explorers™ infant preschool toys encourage and celebrate active gross motor play at every primary physical milestone during a baby’s first 18 months. Our brand new range will help parents to encourage and reward each reach, crawl and step.

15+ ways to play

More than

20

Heavyweight media campaign including TV

rewarding sounds and tunes

9

exciting toys in the range

Imaginations In Motion™ Call us: 0845 0533 333 www.littletikes.co.uk

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Email us: Uklittle.tikes@mgae.com MGA Entertainment UK Ltd, 50 Presley Way, Crownhill, Milton Keynes, MK8 0ES

30/08/2016 11:15

WHAT’S NEW ELECTRONIC LEARNING What’s new in the Electronic Learning and Developmental Sector.

CLEMENTONI Due to the success of the original T’Rex last year, Clementoni is introducing a pink version in 2016 which is perfect for babies of twelve months and older. With music and educational features, Baby T-’Rex Pink will also be TV advertised and comes complete with a rattle which interacts with Baby T-’Rex to make her move.

Tel: 0208 782 1134 www.clementoni.com

KD UK

KD UK

The WhoWhatWhere Tablet helps Noddy and friends complete missions through various games.

Children can now learn about numbers, colours, letters, instruments, shapes and more; whilst having lots of fun with the Toyland gang. The tablet will help children develop important learning skills such as hand eye coordination, sound recognition, and imaginative role play.

Tel: 01727 827194 www.kdplanet.com.uk

Little Baby Bum, the number one education channel on YouTube, has been bought to life with the launch of the brands first musical plush range. There are six characters to collect and each electronic plush will play four nursery rhymes.

The musical toys are suitable for children aged six months to four years old and are designed to empower children as they learn and grow, with musical content that stimulates active learning.

Tel: 01727 827194 www.kdplanet.com.uk

LITTLE TIKES Adding to the electronic toys and role play portfolio, Little Tikes is excited to unveil the new and innovative Cook n’ Learn Kitchen.

This brand new innovation is an engaging and unique play experience with interactive accessories and an integrated app which magically recognises the kitchen accessories. With four modes of play, including recipes, free play, games and song and music, there is endless amounts of fun to be had.

Tel: 01908 268 480 www.littletikes.co.uk

VTECH VTech’s Number Fun Turtle introduces numbers, colours, shapes, basic addition and musical instruments through five exciting modes of play.

Press one of the chunky light-up number buttons or spin the rollers to interact with the friendly turtle and learn early maths skills. Follow the light-up buttons to strengthen memory and encourage repetitive learning. This cute turtle also teaches numbers, colours, shapes, and instruments in Spanish to encourage language development.

Tel: 01235 555545 www.vtech.co.uk

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Discover the gorgeous new oak furniture collection and much more

(Kind + Jugend) Hall 11.1, Stand D059 Seeking global distributors international@east-coast.co.uk

Introducing Dorset

eastcoastnursery.co.uk

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N I G H T N I G H T, S LEEP T I G H T

The early hours of the morning are an inconvenient time to be awake; the half-light coming through the curtains often tricking young children into thinking it’s time to get up and play. What’s an exhausted parent to do? Enter Sleep Tight All Night, the new sleep aid from Golden Bear, created to help children understand when it’s time for sleep and when to get up. PPS finds out more about the exciting new range.

n e d l o G P SLEEP IS

arents love getting a full night’s sleep. Babies love playing with toys in the middle of the night. The solution?

Create a toy which lets infants know it’s still officially bedtime and encourages them to go back to sleep. It might sound impressively simple, but preschool toy and plush expert Golden Bear has undertaken some serious research in order to come up with its latest collection Sleep Tight All Night, a selection of four plush designs which do exactly that.

“Preschool toys constitute the majority of the Golden Bear portfolio and we pride ourselves on knowing this sector of the market well,” said managing director Barry Hughes. “We produce both plush and plastics and we know that it is imperative to produce high-quality, well thought-out products which appeal to children and parents alike.”

Above (clockwise from top): Barry Hughes, managing director; Christine Nicholls, vice chairman and director of product development; Katherine Pierce, senior licensing and marketing manager.

Above: Igglepiggle, puppy, unicorn and teddy form the plush range.

New product development, design and quality are all hugely important to the Golden Bear team, Barry explained.

“Our company ethos is based around producing innovative, well-designed products which meet the needs of our consumers and customers, and our teams work hard to make sure that we deliver this.”

“We always immerse ourselves into each concept to ensure that the products really do capture the essence of what we’re trying to achieve,” he continued. “An example of this is the In the Night Garden Musical Activity Ninky Nonk Train which was a development dream, offering amazing play value. When it launched, in 2014, it was in the top three preschool items that year, which is a real testimony to its success.”

The new Sleep Tight All Night collection looks set to to be equally impressive and is comprised of four versatile plush designs which not only help children sleep better, but can also be played

Getting Social “Channel Mum prides itself on being an honest community for mums, and that’s why we know sleep issues can affect children of all ages, not just babies. We have thousands of mums looking for sleep help and advice every day on Channel Mum, so that’s why we’re delighted to be working with Golden Bear on their new Sleep Tight All Night range as it will potentially provide a gentle solution that many families are looking for.”

Siobhan Freegard, founder of Channel Mum.

with as a comforting, huggable toy. Designed to aid the transition from cot to bed, they combine the benefit of a sleeping aid system (which helps teach children when to sleep and when it’s time to get up) with a soft toy for daytime play.

As Sleep Tight All Night has been developed in-house and as such is Golden Bear’s own IP, for this range in particular having three generic offerings – a teddy, unicorn and puppy – were fundamental to the launch. As one of the UK’s leading manufacturers of quality toy products, Golden Bear is also master toy licensee for many  PROGRES SIVE PRESCHOOL

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Tel: 0845 6531493

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N I G H T N I G H T, S LEEP T I G H T

The Story Of Golden Bear

 preschool brands across both the

plush and plastic sectors and so developing a licensed version for the launch was a logical step.

“The preschool market is dominated by licenses and we have two of the top ten (In The Night Garden and Twirlywoos) in our portfolio,” explained Katherine Pierce, senior licensing and marketing manager. “One of our strengths is translating key characters into quality toys at an acceptable price point and so that’s what we’ve done here. The In The Night Garden Igglepiggle product – which obviously has a natural link with bedtime and sleeping – sits perfectly alongside the unlicensed designs, and is expected to do very well.”

Going into more detail about the product itself, Christine Nicholls, vice chairman and director of product development, also illustrated exactly why Golden Bear remains so competitive in what is an undoubtedly a very crowded market.

“The Sleep Tight All Night range has come to fruition as a result of Golden Bear’s key strengths,” Christine explained. “We know the infant and preschool market inside out and have years of experience in delivering fantastic products. It is a competitive area, but we have a product with many USPs which set it apart from the rest of the market.

A soft glowing red light and range of five soothing sounds helps children drift off to sleep and the Above right: The green light signals that its time to get up. Right: The red glow can aid sleep during the night.

The company was formed in 1979 by John Hales and Christine Nicholls with one clear mission; to provide well-designed quality products which exceeded their customer’s expectations.

Today, Golden Bear has over 35 years of successful trading behind it, and the company is now one of the UK’s leading manufacturers of quality toy products, being master toy for many preschool brands. Excelling in the plush arena, the company is the leading plush manufacturer in the UK as well as the leading manufacturer in licensed plush (NPD, FY 2015).

Golden Bear has grown significantly since 1979 and the business continues to increase year-on-year. It remains a market leader by being innovative, pro-active and responsive to today’s exciting and ever-changing market.

same features can be activated in the middle of the night when the child gives the toy a gentle squeeze, letting them know that it’s still time to stay in bed. When the toy is squeezed after a certain pre-set time, it will glow green, indicating that it’s time to get up and play! It can also be switched to day mode to become a companion for daylight hours too.

The Golden Bear product development team places a great deal of importance on current parenting trends when developing new ranges.

A huge amount of research went into the development of Sleep Tight All Night, both into the effects coloured lights have on sleeping patterns (research has shown that blue, green and white light can impede sleep by inhibiting the production of the sleep hormone melatonin, whereas red light has the opposite effect and can aid

sleep), and into what parents had to say on the subject.

“Sleep – or lack of it in most cases – is one of the top topics discussed on parenting websites and forums, so it was important that we tapped into this when we looked at the development and marketing of the product,” said Katherine.

“This is why we’re delighted to be working with Channel Mum on the launch of Sleep Tight All Night. By teaming up with the vlogging community, we’re able to reach a huge number of mums via a modern day word of mouth and we know they trust each other to be honest about the products they are using.”

Of course, ensuring that retailers understand the product correctly is just as important as making sure that consumers do. “As with the consumer marketing, it’s vitally important that we communicate the product USPs to the end user via our all of our retail channels,” Katherine continued. “We’ve tailored our marketing plans accordingly, ensuring we’ve covered all relevant touch points at the right time, and have supplied retailers with bespoke POS (including FSDUs with screens for demonstration purposes) to drive maximum impact at the point of purchase.”

“We’ve seen a fantastic reaction from trade and we are now starting to see the product make a real difference in parents’ lives,” enthused Barry. “We also now have distributors around the world looking to place the product in their markets, and we expect that international roll out to occur during the remainder of 2016 and into 2017. We have already signed some new licenses to extend the range that we are very excited about!”

And so, with a number of additional designs and licenses to be announced in the future, it seems that Golden Bear has achieved the impossible; creating a fun, effective solution which children can enjoy and – perhaps most importantly – parents can cherish.

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80% of Mums told us

Nimble Babies

baby bottles go cloudy & smelly over time* Now, say hello to

squeaky clean and odour-free bottles with

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Available in JoJo Maman Bebe, Tesco Direct, Kiddicare, Amazon.

Distributed by Bebelephant.

108_PPS_September_October 2016.indd 1

*650 Mums surveyed by Your Baby Club, June 2016

30/08/2016 11:17

FEEDI N G & WEA N I N G

e t s Ta

Starting solid food is a major milestone in the first year of a baby’s life.

And while some take to the taste of real food straight away, others need a little gentle persuasion.

Luckily there are some really great products on the market to help with this transition. Here’s a taste of what’s new.

FIRST

Right: Cutlery from Doddl encourages the correct pincer grip. Far right: The UltraBib from Bibetta is made from neoprene.

I

ncreasing numbers of parents are choosing to make their own meals from scratch when weaning, citing reasons such as knowing exactly what is going into the meal. Cost is another factor, as home-cooked meals are around half the price of commercially available ready-made meals.

FOOD PREP

With the rise in the number of parents making their own baby food, there are a number of new products designed to make this process easier.

One such product is the Beaba Babycook, a 4-in-1 food processor

Portion Control With child obesity hitting the headlines, a new silicone placemat from Nibbling is designed to promote healthy eating and portion size guidance.

The silicone placemat sticks to surfaces such as highchairs and tables and won’t slide around, making it easier to use for young children whose motor skills are still developing.

that can cook, blend, defrost and reheat. “The Beaba Babycook is our most popular product,” says Scott Blease, VP for sales and marketing, UK Ireland. “It really is a unique weaning product, providing the ultimate in convenience for parents, as well as allowing parents to be safe in the knowledge that they know exactly what is going into their little ones’ meals.”

Tommee Tippee is also seeing good sales of its food processor, the Baby Food Steamer Blender as Kiera Day, head of marketing for UK and Australia explained. “Our new Steamer Blender has been selling really well. It is suitable for all stages of a baby’s development, starting with small amounts of pureed food, moving to more chunky textures and bigger portions for an adventurous toddler.

Millennial mums love products that make life easier for them.”

Another useful product for parents making their own food is the Food Cube Tray from NUK, developed in close collaboration with leading child nutrition expert, Annabel Karmel. “The Food Cube Tray enables individual portions of baby food to be frozen and then easily dispensed from the Left: The new silicone placemat from Nibbling is designed to promote healthy eating.

flexible silicone tray,” said Chris Clarke, NUK marketing manager, UK and international. “The key to its popularity is convenience as it means mum or dad can cook one healthy meal which can then be used to feed baby throughout the week.”

Left: The Babycook from Beaba is a 4-in-1 food processor.

ON THE TABLE

Once you’ve made the food, getting baby to actually eat it is a whole different challenge! But providing an interesting and colourful bowl and plate can help, according to Rosey Hampton, marketing, PR and new product development business manager from Churchill China. “A great way to help young children make that jump to eating plated  PROGRES SIVE PRESCHOOL

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FEEDI N G & WEA N I N G of kids trying to eat spaghetti and/ or noodles,” he said. “There’s nothing else like it on the market with ergonomic silicone grips and rounded anti-slip safety prongs.”

Time For Milk With milk still forming a big part of a baby’s diet in the early days, the Milk Monster is a very useful new product. The Milk Monster is a simple timer which attaches to a bottle and alerts parents when the feed starts to deteriorate. Victoria Seagrim, co-creator says: “The feedback to Milk Monster has been overwhelming with so many parents relating to the issues that Milk Monster solves. We exhibited at Harrogate in March this year (when at concept stage) and were very proud to achieve runner-up for the concept innovation award.”

food is to make the experience as

playful and as interesting as possible.

Our Little Rhymes collection uses popular nursery rhymes and fables to capture the imagination of the young diner and keep them engaged in their mealtimes.”

Skip Hop’s colourful and imaginative product range is also popular with parents, especially the Zoo collection, according to Gemma Stokes, UK marketing executive.

“We have a variety of animal characters all of which have their own style, identity and signature features. In terms of trends, we are seeing parents’ and children’s interest moving away from traditional animals such as dogs to whimsical animals such as unicorns and dinosaurs.”

Another brand doing well with weaning products is Brother Max, which stocks a wide range of products for all stages of weaning, including pots, bowls, sets, plates and trainer cups.

New for 2016 is the Teach Me Cup. With a non-slip base and suitable for toddlers, this is the perfect baby cup for small hands when weaning.

CUT IT UP

There are also a number of innovative cutlery products on the

CATCHING THE CRUMBS

Above: The Milk Monster.

It may seem like a simple thing, but a well-designed bib is an essential piece of weaning kit. Bibetta’s UltraBib has a pocket to catch food and is made from neoprene.

“Our neoprene bib has the

market specifically designed for babies and toddlers. Doddl was launched at the Harrogate Nursery Fair in March 2016 and has been really well received. “Parents love that our cutlery encourages independent eating and retailers like the unique design,” said director, Rosie Phelps.

“Parents are amazed when their child holds our cutlery for the first time and instinctively adopt the correct ‘pincer’ grip and start

Above: Hickory Dickory Dock from Churchill China.

Above: One of Skip Hop’s most popular patterns is the unicorn from the Zoo range. Left: CleverstiX new fork and spoon set make eating spaghetti easy.

easily feeding themselves.”

CleverstiX’s range of easy-to-use chopsticks has been very popular with customers and now founder, Kevin North has introduced the Clever Fork and Spoon Set to the range. “We’re really excited because the set finally solves a really common problem - the mess and frustration

ability to have the pocket flat at the back of the bib or flip it out to catch crumbs,” said Fiona Brown, director of Bibetta. “The bibs are made in bright and cheerful colours and patterns to brighten up feeding time for babies and are washable which makes life easier for parents.”

Bumkins bibs from Hippychick also have a crumb catching pocket and adjustable fastenings to extend the use as children grow. “One of our fastest growing ranges is our Bumkins bib,” explained Kelly Linthorne, marketing executive.

“Each one is made of a lightweight, breathable fabric that is waterproof, stain proof and washable. There is a lot of competition with bibs, but retailers reorder Bumkins because their customers come back for them.”

Weaning is a very exciting time for both baby and parents and yes, it’s going to get messy! But with so many different products available in the market for parents, it can be a lot of fun as well.

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WHAT’S NEW WEANING AND FEEDING Products to stock in weaning and feeding.

LANSINOH Lansinoh is one of the UK’s leading manufacturers of breastfeeding accessories, with an award winning product range helping mums to breastfeed for longer. The range includes market leading HPA lanolin nipple cream, nursing pads, storage bags, breast pumps and breastmilk feeding bottles and teats-supporting mums to care, pump, store & feed.

Tel: 0113 205 4201 www.lansinoh.co.uk

DODDL

CLEVERSTIX

Doddl is a revolutionary range of children’s cutlery designed to help children learn to feed themselves independently. Doddl cutlery encourages children to intuitively use a pincer grip, which is an essential skill for many daily tasks including eating, writing and drawing. The handles sit comfortably within the child’s hand and are much easier to grip and control.

Tel: 01453 885998 www.doddl.com

Kids love spaghetti and noodles, but the struggle to eat them without creating huge mess can be a real headache for parents.

The CleverstiX.com’s latest child development cutlery features anti-slip fork prongs to prevent the mayhem and ergonomic streamlined silicone grips to train little ones to use optimum control and the fork’s rounded safety tips work effectively with all other cuisines too.

Tel: 020 31433845 www.CleverstiX.com

NUK NUK has teamed up with Disney/ Pixar to celebrate the movie event of the summer with the launch of a limited edition range of Finding Dory baby products. The range includes a 300ml bottle, learner cup, active cup and orthodontic soothers and is available to order now.

Tel: 01905 450327 www.nukbaby.co.uk

NIMBLE BABIES In a recent research study, 80% of mums stated that their baby bottles go cloudy over time. Nimble Babies Milk Buster, the revolutionary new baby bottle-cleaning product, prevents the build up of milk residue, which over time can create unpleasant odours and become a breeding ground for bacteria to grow. It also works to revive cloudy, smelly bottles – making them look and smell like new.

Tel: 0208 286 1909 www.nimblebabies.com

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Meet our new characters at K&J...

NEW! NEW!

Be the first to meet Una the Unicorn and Pedro the Pirate - and check out our NEW EAT RANGE!

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30/08/2016 24/08/2016 11:20 17:14

FIVE MINUTES WITH... SUMMER INFANT Inset: A clever solution to outdoor play.

Lovin’ I SUMMER

t all started with a simple bouncy seat, way back in 1985. Founder of the company, William Lockett III, needed a safe place to place his baby girl Summer while his hands were busy elsewhere. Thanks to his practical approach and desire to protect his daughter the original bouncy seat was born – along with Summer Infant.

As a company, Summer Infant has

explained Hashim Yilmaz, vp and general manager for Summer Infant Europe. “We also work with panels of real mums, who review our product concepts, so we can act on their feedback.”

The company goes to great lengths in order to ensure the integrity of its new products. The Born Free bottle collection is a great example of the design team’s unique testing methods, such as hanging a bowling ball from the teat to carry out the of one – Bee y Budd ber Inset: Slum ory. the pull test for strength and durability! new offerings within the sleep categ The last 12 months have undoubtedly seen competition become more intense within the nursery market, and Summer Infant has developed a three-stage approach to tackling the changing marketplace head-on. “We have always had a consistent pipeline of new ‘must-have’ product development,” Summer remained dedicated said Hashim, “but to developing safe and we’ve made a Stocktake innovative products concerted effort Summer Infant offers a wide which stand the test of over the past twelve range of award-winning time. Every product in months to ensure products across a number the catalogue, from cots the investment we of different baby and to bathtubs, has been are making in our toddler categories, including developed and created Below: The Babble strollers, audio/video with integrity, ingenuity Band is a new wearable audio monitor. monitors, safety gates, bath and safety in mind. products, bed rails, booster “We work closely and potty seats, bouncers with professionals and travel accessories under including paediatricians, the Summer Infant brand; child development swaddle wraps and muslins experts, and lactation under the SwaddleMe brand consultants to ensure and baby bottles under the that our products are Born Free brand. safe and beneficial to child development,”

With a long-standing tradition of dedication to developing the safest and most innovative products possible, Summer Infant strives to delight both parents and children.

PPS found out more about how the company offers families a helping hand throughout their parenting journey.

Left: Hashim Yilmaz, vp and general manager for Summer Infant Europe.

consumer marketing has direct links to retail in order to drive rate of sale.”

An ongoing multifaceted campaign to support the launch of the new Babble Band is an example of this, and sees the company working with the likes of Emma’s Diary, Mother & Baby and Your Baby Club, in addition to ongoing activity on social and digital media, a blogger outreach programme and brand partnership activity.

Summer Infant is introducing a host of new products in 2017, both within existing core categories and new ones.

“We have already successfully carved out a position in the pop up/portable category,” said Hashim, “and have more new products that will sit in our POP range to offer parents greater convenience both in the home and on the move.”

A new range of baby monitors has also been carefully designed with parents in mind, featuring an easy-touse interface combined with cuttingedge technology, while an expanded offering within the sleep category will see a number of feature-rich new products tailored to baby’s needs.

“We are also looking to create a brand new category which is on-trend and totally untapped,” revealed Hashim.

“But that’s all we can give away for now, so come and see us at Kind + Jugend to find out more!”

Summer Infant will be exhibiting at Kind + Jugend in Hall 11.2, stand B050.

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WHAT’S NEW ARDEGA New essentials from Ardega – Nursery product distributors.

BO JUNGLE B-PLUSH SOFT TOY (TAMBO THE MONKEY) The B-Plush Toys are super soft animals from the Bo Jungle character range. These cute stuffed animals are trimmed with luxurious terry fabric for extra softness, and are machine washable and fast drying for convenience. Tambo the Monkey is one of four adorable collectable plush characters, as well as Zimbe the Elephant, Kenzi the Lion and Senna the Giraffe.

Strap Stop is a multipurpose, innovative child safety product which prevents children from freeing their arms while sitting in car seats, strollers, high chairs and child bike seats. Strap Stop has a strong but flexible strap in middle of the two anti-slip clips, which will have a certain level of flexibility and will not hurt the child’s chest area in event of an accident. The accessory has been crash tested by Transport Research Lab (UK) and confirmed that Strap Stop does not affect the performance of the car seat and is completely safe to use with car seats.

BLINDSIDES BlindSides are the perfect solution to blocking out light from the sides of blinds and curtains to ensure complete darkness in a nursery or bedroom. Their easy-to-use design come in pairs and simply hooks over the existing blinds or curtains and can be adjusted to fit your exact window height. Blindsides are lightweight and portable and can be rolled up and taken anywhere whilst travelling. They are ideal for use in a baby’s or child’s nursery or bedroom but can be used by people of all ages who prefer a completely dark room for a good night’s sleep.

STRAP STOP

LITTLE CHICK LONDON TWINKLE STARS PLUSH PROJECTOR Twinkle Lights by Little Chick London are soft lights which help baby to sleep. The bed-time soother is a beautiful addition to any nursery and can be used to help baby drift off to sleep or for night feeds. The soft lights project onto ceilings or walls and includes a selection of ten lullabies such as heartbeat and birdsong, which helps parents soothe children to have a restful night’s sleep.

The projector has a convenient Velcro strap attached so parents can attach the star to any of their surroundings.

LITTLE CHICK LONDON 4 IN 1 SUPPORT PILLOW The Little Chick London 4 in 1 Support Pillow is a maternity pillow which has been designed to gently support the tummy and hips whilst mum is sleeping on her side. The aim is to help provide a better night’s sleep, as well as supporting the back when seated. The Support Pillow has a 100% bamboo removable cover which is naturally antibacterial whilst being soft, strong and durable.

BO JUNGLE B-PAIR OF SOCKS (TAMBO THE MONKEY) The Bo Jungle B-Pair of Socks are super soft and made from a comfortable terry fabric with cute printed fleece inner lining. Each pair of B-Socks has one of the characters head on to entertain and stimulate babies senses. The easy to use socks are the perfect gift, Tambo the Monkey is one of four adorable collectable plush characters, as well as Zimbe the Elephant, Kenzi the Lion and Senna the Giraffe.

116

Ardega Limited www.ardega.co.uk sales@ardega.co.uk 01473 228862

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COLU MN I ST

THE PARENT A PUSHCHAIR REPORT PERSON

In her latest column for Progressive Preschool, columnist Lisa - a blogger, graphic designer and parent to 18-month-old Taylor – explains why she’s not a pushchair person. Or is she?

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-one Lisa Beever. www.leeleeloves.co.uk

“

F

rom its chrome chassis to the quality fabrics, it was perfect in every way. I had to have it. It was ‘the one’. Up to this point the only item we had purchased was a tiny overpriced Hogwarts vest, but waddling around The Baby show with what felt like a watermelon wedged up my shirt, it was time to get serious as we made those allimportant first baby purchases.

I’d read the online reviews and watched the YouTube videos. I knew exactly what I was looking for. As a designer I tend to choose things that appeal to me aesthetically.

When it came to making baby purchases I was in my element, as the modern baby aisle is a print and pattern paradise.

Two weeks into the haze of newborn parenthood, our perfect pushchair arrived. It was The Urbo 2 from Mamas & Papas, who I trusted, like most new parents. And it had foxes on.

Taking that pushchair out for a stroll with my 6lb newborn bundled up inside was life-affirming. I felt like a ‘proper mum’. I loved it; it was the bee’s knees. (Of course it was, it was the only one I’d ever owned, and it held my precious newborn!) I had nothing to

compare it to, but I’d done my research and it’s the only one we’d ever need.

I was never going to be that woman who has five pushchairs hauled up in her shed I told myself. I’m not a pushchair person, am I? Eighteen months and three pushchairs later I’m not so sure. It turns out there is a lot more to choosing the perfect pushchair than whether it has foxes on or if it fits in the boot of your car (although they are still important).

My perfect first pushchair still has its uses 18 months later, but it’s certainly not of the lightweight travelling variety. We also now have the Babyzen YoYo+ a stroller so compact you can use it as your carryon when flying. Its not my go-to for day-to-day outings but it has its place and it’s flippin’ awesome!

deny that I’m a brand buyer and the Stokke Tripp Trapp chair had me hooked. If a product impresses me I’ll be inclined to keep coming back and seeing what else the brand has to offer.

Stokke is a Scandinavian brand that oozes elegance, practicality and style.

The designer in me couldn’t have asked for more and the Trailz is an all-terrain model that could only be described as the Range Rover of pushchairs; it’s big, but also beautiful.

Having recently gone through an anti-pushchair phase with Taylor, (that’s totally a thing, good luck if you’ve not experienced it yet) it’s been refreshing to say goodbye to the tantrums. The high seat allows him to see what’s going on around him and so he doesn’t mind sitting in it. He can even push the buttons at crossings, which he loves.

Me? I love it, but I’m already eyeing up their other pushchairs, matching bags and liners. What does this mean? Is it going to be ‘the one’ for us until we no longer need any form of pushchair at all? I honestly don’t know. What I do know is that I’m in danger of becoming ‘that’ woman; the one with all the pushchairs.”

Above left: ‘The One’ - The Urbo 2 from Mamas & Papas was a perfect first travel system. Left: Taylor test runs the compact Babyzen YoYo+.

Below: A perfect vantage point from the Stokke Trailz.

As a new parent I’ve come to realise that no matter how many blog articles you read, YouTube videos you watch and baby shows you attend that first pushchair probably won’t meet all of your needs forever, and you’ll find yourself wanting more.

For us, more came in the shape of the Stokke Trailz. I cannot

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UK’s No.1 infant plush brand*

Sparking little triumphs New No.1 other infant toy (NPD)*

New

Created with child development experts

Voted favourite infant sensory toy brand**

Lamaze-dps-July16.indd 118-119_PPS_September_October 4-5 2016.indd 2

30/08/2016 11:20

Marketing Support Celebrity ambassador Parenting media partnership Digital display Social media Direct marketing In-store activation

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30/08/2016 06/07/2016 11:20 18:47

The Puppet Company

CUDDLY TUMMS With 13 different characters to choose from, we know that their wonderful cuddly tummies will be hard to resist! Due November 2016

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Puep Co pet mp any Ltd ÂŽ .

We are a UK based Design & Wholesale company supplying over 1000 high quality puppets of all shapes and sizes! Have a puppet - Have fun!

www.thepuppetcompany.com Tel: +44 (0) 1462 446040 120_PPS_September_October 2016.indd 1

30/08/2016 11:20

DOLLS A N D P LAY-S ETS

The dolls and play-sets category has enjoyed strong growth over the past couple of years, with the rise of playset figures helping to bolster the sector.

For preschoolers, the engaging play patterns can also help to encourage their understanding through movement and sounds.

PPS finds out more from some of the key players.

Sets Appeal

A

s staples of the toy sector and an important part of the role-play experience for young children, the traditional doll and play-sets categories have benefitted greatly from a number of trends and innovations over the past couple of years.

The trend for collectables has seen new brands enter the marketplace, while the role of entertainment content has become an increasingly key factor in building strong toy brands – something which seems to have touched every category. And while play-set dolls and collectables may have become a stand out segment, the traditional large dolls category is still going strong, too.

“Specific development within the dolls sector has seen sales of large dolls grow by 6% YTD,” said Marian Davis, marketing manager Right: Licences, including The Lion Guard, are important for Flair in the play-set space.

for MGA Entertainment UK and Zapf Creation UK. “Our BABY born and Baby Annabell dolls continue to be hugely popular with young girls and boys, as well as with millennial parents who remember playing with them themselves.”

Indeed, Baby Annabell is up 33% this year to date and the BABY born brand is celebrating its 25th birthday in 2016, with sales up 21% (NPD July). New lines include the My First Baby Annabell I Care For You doll, which supports traditional role-play with a free interactive app.

Meanwhile, the core BABY born range has seen a refresh to the BABY born Interactive doll – which has nine functions and 11 accessories – as

Inset: My First Baby Annabell I Care For You doll is one of the latest additions to the popular Zapf Creation line.

well as the introduction of the new BABY born Sister doll.

“A play-set or accessory should always be engaging and offer strong play value for the child,” Marian continued. “Offering fun, interactive themes encourages immersive play, particularly when including a role-play element.”

MGA is also tapping into the growth area of collectables (with Num Noms, suitable for ages 3+) and is utilising entertainment content (with its Project Mc2 line launching with its own Netflix show).

For VTech, its Toot-Toot range is continually strengthened with new additions – indeed, the company sold an item from the line every 22 seconds in 2015 (NPD Full Year 2015). Its most popular play-set is the Toot-Toot Garage, while the range is expanding further this year with the arrival of Toot-Toot Friends Kingdom.

The collection of princes, princesses, fairies, knights and unicorns (all with the specially designed MagicPoint locations – a key feature of the Toot-Toot  brand), PROGRES SIVE PRESCHOOL

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DOLLS A N D P LAY-S ETS Inset: The new Toot Toot Friends Kingdom Enchanted Princess Palace.



Family Values It may have been around since 1985, but Sylvanian Families remains a staple in many toy boxes, and has been boosted further by the current trend for collectables. Notably, NPD figures show that the brand has continued its double-digit growth this year (compared to 2015).

Top sellers are the Cosy Cottage Starter Home, Chocolate Rabbit Family and Beechwood Hall. A Boutique set – with complementary accessories – is due to arrive later this year, with further expansions to the property planned for 2017.

“Retailers have been very supportive of Sylvanian Families and that is one of the reasons why the brand has been so successful over the years,” commented Yuki Otsuka, marketing manager at EPOCH making toys.

“I believe a good play-set is a high quality toy that parents feel safe letting their children play with,” Yuki continued. “Good quality relates to product longevity. Sylvanian Families has both of these and it’s one of the reasons why this brand has become a second-generation toy. People who used to play with them have now passed them onto their children and they will continue to be passed down through the generations.”

comes with its own playset, the Enchanted Princess Palace, which the company has high hopes for.

“At VTech, we’re always looking to enhance our offering and we feel that the new Toot-Toot Friends Kingdom Enchanted Princess Palace will continue to interact, educate and captivate young children, just as previous Toot-Toot playsets have proven to do,” explained Charlotte Drake, senior brand manager for Toot-Toot at VTech. “The collectability for TootToot shows no bounds.

The range has increased nine-fold from when it launched Right: Prince back in 2011.”

Henry is one of As well as the VTech TootToot-Toot, Toot Kingdom Friends – action VTech has figures for the also enjoyed under-fives. success in the dolls space, with its Little Love Cuddle & Care doll expanding the collection.

Of course, licences can play a key role in the success of a play-set range. For Flair, Doc McStuffins is a popular seller – the Doctor’s Bag play-set and Dress-Up set are among the top performers for the brand.

Left: Sylvanian Families continues to enjoy doubledigit growth this year.

A new series is launching in September – with Doc becoming a resident doctor in a toy hospital – meaning a new range of play-sets are on the horizon.

In addition, a number of ranges have launched from Flair’s Just Play division, including The Lion Guard and the Defend the Pride Lands play-set. A Hyena Hide Out play-set will be introduced in 2017, along with a range for the hotly tipped PJ Masks and Disney Junior’s Goldie and Bear.

“Preschool play-sets should always have an engaging play pattern, and should allow children to bring in other figures and vehicles to extend the play value,” said Nic Aldridge, Flair’s marketing director. “Preschool children are still in early development stage, so it’s also beneficial if it has features that encourage their understanding through movement and sounds, while still being able to withstand the vigorous play of younger children.

“At retail,” he continued, “a crosscategory space helps parents visualise at-home environments which is hugely important.”

For MGA’s Marian Davis, experiential activity instore is an increasingly popular way to immerse consumers into toy brands. “We regularly work with retailers to hold branded in-store play dates for all our brands to reach out to both parents and children.”

It’s clear that for preschoolers, the play-set doll category is a fast growing one – both on the licensed and own-brand sides. But traditional nurturing dolls still hold their space at the upper range of the age limit – as the healthy sales for the Zapf Creation lines have proven. If they’re not already stocking them, it sends a strong message to retailers to make some space on their shelves.

PROGRES SIVE PRESCHOOL

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WHAT’S NEW DOLLS & PLAY-SETS Dolls and Play-sets for the preschool market.

THE PUPPET COMPANY

EPOCH

From the Puppet Company’s much loved Wilberry Soft Toy range, the Wilberry Fun ragdolls are sure to be a hit. With eight lovely and enchanting characters to collect, the Wilberry Fun ragdolls are amazingly good value. Little ones will love their characterful faces and adorable outfits made from fine materials and close attention to detail.

The new Sylvanian Families Boutique comes with over thirty pieces including Cecilia Teak, the Persian Cat Mother, as well as various outfits and accessories. The Boutique is a standout product in the collection and won Best New Toy Award (playsets category) in the British Toy and Hobby Association Toy Fair Awards in 2016.

Tel: 01462 446040 www.thepuppetcompany.com

Tel: 08435 574062 www.sylvanianfamilies.co.uk

JOHN ADAMS John Adams is giving Tiny Tears a makeover for 2016. The refreshed Classic Tiny Tears doll models a new outfit, featuring a specially designed patterned fabric that is completely unique to Tiny Tears. The new Classic Tiny Tears doll comes complete with her essential accessories including bottle, potty, pacifier and hairbrush for lots of play value.

Tel: 01480 414361 www.johnadams.co.uk

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COLU MN I ST

THE IMPORTANCE GEORGINA OF THE FUN FACTOR ASK

Dr

With the STEM and STEAM acronyms dominating the toy industry it seems that the desire for ‘educational’ toys is as strong as ever.

Georgina Dalton asks what do we really mean by ‘educational’?

Georgina Dalton is commercial director at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

A

“

t Fundamentally Children we are frequently asked for recommendations of ‘educational toys’ but we normally challenge this term as, when we talk to them, we find that parents don’t just want to teach their children the school-based skills such as reading, writing and counting.

They want to find products that will engage their children and help them develop a wide range of skills. We often endorse toys and apps that may not appear to be overtly educational, but which are undoubtedly immensely fun and engaging and have a wealth of hidden benefits.

When evaluating products with children for possible Good Toy Guide endorsement, we rate them against three criteria; ease of use, fun, and skill development.

The ‘skills’ section is by no means limited to academic skills – there’s a wealth of skills that children need to learn, including how to have fun and de-stress.

It’s the job of our testing team to identify what skills a particular

product promotes in the children playing with it and we take the view that for children to gain any benefit from a toy or app, they have to want to play with it. No-one learns anything from a toy that’s left on the shelf, so the fun factor is arguably the most important.

Parents, childcare professionals and teachers are increasingly savvy about sourcing toys, apps and products for children. They are looking for products that offer a more holistic approach to learning and education, not just those focusing on literacy, numeracy or other ‘academic’ skill development. Valuing ‘soft skills’ such as communication, problemsolving, team work and emotional development is something we encourage.

Sands Alive is a great example of an incredibly versatile toy. It is a sensory product which appeals to a wide age range of children, allowing them to construct and problem solve.

Preschoolers are unaware that while playing they are also developing the f ine motor skills

necessary for writing development.

Digital or connected toys are sometimes criticised for being mindless, repetitive and addictive.

Yet some tech toys cleverly marry the digital and physical, providing a fun and engaging play experience, as well as developing essential skills. One of the examples our testers really liked was Pebli Town, which offers preschoolers an interactive world to delve into, with listening and attention skills, self-expression and handeye coordination all developed by exploring the different modes.

Another example of a toy that hides developmental benefits under a thick layer of seemingly frivolous fun is the Despicable Me remote control Minion. At first glance it appears to be just a fun, remotecontrolled toy, but children are subconsciously honing their trial and error skills, spatial awareness and fine motor control.

There seems to be a misconception that family games with a high ‘fun factor’ cannot also be educational. Our Good Toy Guide testing shows this not to be the case, with a number of seemingly frivolous fun products scoring highly, not only for fun, but also on developing skills such as turn taking and a heathy attitude to competition.

T K erplunk - strategy and observation skills, T B arbecue Party - logical t h in k ing, pat ience a nd perseverance, and T S illy Sausage - listening and sequencing skills.

Top: The versatility of Sands Alive makes it a popular choice. Above: Pebli Town is a great way to introduce preschoolers to interactive tech.

We believe passionately in the benefits for children of learning through play and there are a wealth of skill areas which play can actively encourage. Toys don’t have to be overtly educational in the academic sense of the word to afford children huge developmental benefits.”

PROGRES SIVE PRESCHOOL

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W E N

ke up!

Also available

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The answer to a good night’s sleep

co t ps oothe and nigh r

Supported by an extensive marketing, PR and retail campaign

Every Parent’s Dream!

Brands that make Children smile 128_PPS_September_October Prog_Pre Sept_'16 STAN.indd 2016.indd 1 1

30/08/2016 24/08/2016 11:26 16:08

A B C KI DS EXP O ABC KIDS EXPO 18 – 21 October 2016 www.theabcshow.com

The American

Attraction T

he first thing which is apparent about ABC Kids Expo is that it is a truly enormous show. Visitors are able to explore well over 3,000 stands, with exhibitors making the pilgrimage from amost 80 countries, spanning the globe from Russia to Europe, China/ Asia and all points in between.

The ABC Kids Expo first launched 14 years ago. Initially just 100 stands focusing on cribs, bedding, car seats and strollers, the show has now expanded into categories including baby gear, apparel, toy, decor, maternity, nursing/ feeding, baby care and gift. A growing

The UK Pavilion

Helping The Indies

As a non-profit organisation, all of the money collected from ABC Kids Expo goes back to support the industry. “This is totally different from other profit-making events,” said Larry, “and means that our stand prices are about 40% less that other trade shows.”

The novel arrangement also means that the show is able to support independent infant and child retailers across the US and Canada through its affiiation with trade association Brixy. “We provide a substantial amount of money each year to help independent retailers survive,” Larry continued, “helping to place them on more of a level playing field with the majors.”

desire for healthy food and nutrition products has been the inspiration for a brand new Health & Nutrition category, which is already sold out.

A number of pavilions and showcases punctuate the show

Organised by the BPA, The UK Pavilion brings together manufacturers who produce products in the UK. “Helped by the BPA’s knowledge of the market and financially by the UK government, UK manufacturers are able to join together on the show floor,” explained Larry. “This provides for a strong branded presence at the show and allows for the economies of group participation. We also have partnerships with and provide pavilions to China, Spain and are working closely with South Korea.”

Below: The show floor is jam-packed with new product.

As the biggest juvenile products trade show in the western hempishere, ABC Kids Expo plays host to almost 13,000 people over four days.

Taking place from 18 – 21 October 2016, the nonprofit show exists solely to better the industry. PPS finds out why the show is worth the jet lag.

Right: Larry Schur, president of All Baby & Child Corporation.

floor, with focuses such as Modern Child, Naturally Kids, Maternity Square and an extensive new product showcase all adding points of interest for visitors. Recent additions also include a very popular runway event, complete with product demos, and the Invention Connection, which features inventors looking for feedback and other opportunities.

“Last year, we welcomed retailers from 75 international destinations,” said Larry Schur, president of show organiser All Baby & Child Corporation, “and we expect similar results this year. There is simply no juvenile event comparable, both in terms of product category mix and international attendance.”

There are a number of brand new attractions for 2016, including the Big Pitch, a new awards programme and a number of seminar sessions. These include a number of international sessions – such as a focus on entering the Asian market – which are also applicable to UK manufacturers.

With so much on offer, how should UK buyers who are planning on attending prepare for the show? “Plan in advance!” laughed Larry. “We provide an interactive floor plan and mobile app, where buyers can select exhibitors, map out their route through the show or even schedule appointments. It makes things a lot easier!”

For more information, please visit www.theabcshow.com PROGRES SIVE PRESCHOOL

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WHAT’S NEW GENERAL New products for the preschool market.

HIPPYCHICK

MARY MEYER

Abeille, makers of a beautiful range of cellular blankets has now extended its colour palette to six options.

The original Farrow and Ball-esque white grey and cream have been complimented with shades of blue, red and pink. Thanks to their clever design cellular blankets are recommended as the safest blankets for newborns, and Abeille’s are bigger, softer and bouncier than the competition. Abeille blankets are made from 100% cotton and are presented in a stunning gift box.

Mary Meyer is introducing Bestever Baby Mats in nineteen great designs that are sure to be the christening or baby shower gift of the year.

Luxurious soft pile mat is 79cm x 58cm, folds for easy storage or travel and is completely machine washable.

Tel: 01278 434 440 www.hippychick.com

Tel: 01243 780501 www.whitepebbleint.com

CHEEKY RASCALS Outlook, the innovative Australian baby gear design company have done it again with the launch of its new Sleep Shade.

This carefully designed universal Sleep Shade blocks out light and noise and shades and protects, helping baby go to sleep, and stay asleep, even when in a noisy shop, or out and about. The simple, soft, breathable, quick-fit cover, with reflective trim, attaches to any pram or travel system with a canopy.

Tel: 01730 895761 www.cheekyrascals.co.uk

New from Nattou

Meet Nina, Jade and Lili www.hippychick.com 01278 434440

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WHAT’S NEW HARDENBERG & CO Hardenberg & Co products showcasing at Kind + Jugend 2016.

A NGELCARE AC1300 MOVEMENT, VIDEO & SOUND MONITOR The world of parenting has been made a little easier thanks to innovations in technology from Angelcare. The AC1300 Movement, Video & Sound monitor has been designed to fit comfortably into parents’ contemporary lifestyles with sleek technology that not only looks the part but can be trusted, day and night. Now offering its largest screen yet, this large 3.5” portable LCD Colour Screen with stand makes monitoring a sleeping baby even easier.

To discuss stocking these ranges contact us now

ANGELCARE SOFT-TOUCH BATH SEAT Bath time continues to evolve with the introduction of the new Angelcare Soft-Touch bath seat; available in 3 different colour options.

Following the great success of the multi-award winning Angelcare Soft-Touch Bath Support, the all new Angelcare Soft-Touch bath seat is the natural progression for baby. Continuing to take the worry out of bath time and using innovative features to make it the baby care product that every parent needs, this new Angelcare Soft-Touch bath seat incorporates innovative features and a soft touch material that is sure to make bath time enjoyable for both Mum and baby.

CAIR SMART AIR QUALITY SENSOR

Hall 11.2, Stand A010 T: 01785 503305 Hardenbergco.co.uk

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H&Co is delighted to unveil plans to expand its product offering and allow families to ‘breathe easier’ with their new Cair Smart Air Quality Sensor. The Smart Air Quality Sensor tracks and manages indoor air quality. Endorsed by the Asthma Society of Ireland, Cair is a sensor that continuously monitors the air in the home and learns the asthma or allergy triggers that are caused by poor indoor air quality and uses this intelligence to come up with suggestions that will help day to day.

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COLU MN I ST

CATHY’S SLEEPLESS NIGHTS COLUMN One of the first things any prospective parent is told when they announce their good news is that they’d better make the most of their sleep now, while they still can. Bleary-eyed new parents offer one another advice or commiserations, depending on how many times they were up the night before. Sleep is so vital to a newborn (and its parents), that it’s no surprise that it is such a hot topic of conversation. With that in mind, Cathy looks at the safety concerns currently surrounding a key sleep area, asking; are co-sleepers safe?

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com.

On Netmums, one mum even went so far as to say: “We put the cot (bog standard type) next to the bed with the side off. I put a rolled-up towel in the small gap and put a sheet or towel over it.”

If one side of the crib is left down in this way, the baby can access the sleeping parents’ bed where they are in

O

“

ne of the worst things for a new mum is the inevitable interrupted sleep. No wonder many mums like to have baby as close as possible and sleep with baby in the same bed.

However, the key message that everyone agrees upon is that the safest place for a baby to sleep is in a cot or crib, in the same room as their parents or carers but not in the same bed.

This has led to the development of what are called co-sleepers – where one side is removed and the crib or cot is placed against the side of the bed.

A number of these co-sleepers are marketed as the ‘safe alternative to bed-sharing’ with images of mum lying in bed next to a three-sided crib. The implication is that it is OK to sleep like this; indeeed, the very name implies this. Reading comments online, it is clear that this is exactly how mums are using it.

For example, Madeformums has an article on co-sleeping saying: “A brilliant way to sleep closely and safely with your baby - by having a bedside cot or crib with an open side.” Mums talk about the advantages saying; “It’s almost like he is in bed with me.”

danger of getting entangled in the bedding, as well as getting trapped in the gaps where the crib meets the bed. Rarely do we find it mentioned that in order to comply with the crib safety standard BS EN 1130, all four sides of the sleeper need to be up and intact. There are also questions about how the crib is fastened to the parent’s bed. Is a new mum really going to lift a king-size mattress to pass the straps under?

One thing that struck me particularly in researching these products is the emphasis in the marketing on SAFE sleeping, and the closeness and ease of access to baby.

Rarely does the marketing tell Mum or Dad that at night when everyone is (hopefully) asleep, the fourth side MUST be reinstated.

It’s true that often, tucked away in the instructions, it says things like ‘Don’t leave baby unsupervised’, or ‘Always pop them in a safe place such as a Moses basket or crib if you need to leave the room’. If the parent is asleep, baby is officially unsupervised, but do parents appreciate that? And what is it parents have bought if not a safe crib?

The instructions of some cosleepers are better where it is clear that the side should be replaced when asleep, but there are some co-sleepers where this is a major task. As one mum said; “you have to move the cot fully away from the bed to slide it back up again. In my case, the cot was tucked neatly between the bed and the wall in a medium-sized bedroom.”

Above: Sleep? I laugh in the face of sleep. Above left: Sleeping safe and sound.

If parents are using the co-sleeper with only three sides, then this is potentially very dangerous. Are we, as an industry, prepared to risk children’s lives in this way? Sooner or later there will be another death and another? And not all will be due to misuse. Just misunderstanding.

Let’s end the impression that these products are anything more than a crib with a drop side! They are not a safe alternative to bed-sharing!”

PROGRES SIVE PRESCHOOL

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WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Debbie Farrington, owner, Designer Kidz Boutique, Prescot, Merseyside A children’s clothing boutique on the high street in Prescot.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Newborn clothing

Tutto Piccolo

Pastel colours are popular with our customers; in particular Tutto Piccolo which is a beautiful brand with quite traditional designs.

Girls’ clothing

Kate Mack

Kate Mack makes very ‘girly’ clothes, yet still very comfortable. Tunics and legging sets always sell well.

Boys’ clothing

Timberland

Little boys love to dress like Dad, and Timberland has some gorgeous polo shirts at the moment.

Newborn gifting

Flowertots

These are unique floral arrangements made out of bibs, bodysuits, muslin squares and socks. They are lovely gifts and something just a little bit different.

Tutto Piccolo

Kate Mack

Moira Mason, co-owner, Premier Baby, Stoke-on-Trent

A family-run business for the past 25 years; recently expanded into the unit next door.

CATEGORY

Prams

Car seats

SUPPLIERS/RANGES

Silver Cross

Britax, Maxi-Cosi

COMMENT

Silver Cross is such a good brand and people trust the name. The new Surf has been going well, especially in the limited edition Henley and Eton Grey fabrics.

We sell a lot of rearward-facing seats now, parents have really engaged with the new guidelines. Most of our seats are isofix, we hardly sell any belted seats any more.

Furniture

Littledale from Little House

Littledale is nice quality and not silly money. It’s a local company to us and lovely to deal with, often going out of their way for us and our customers

Cribs

Chicco Next2Me

This has been really popular, more than the moses baskets. Parents like it as it packs down into a bag, so easy for travelling and for storing away when you’ve finished with it.

Nursing chairs

Little House

The gliding chair from Little House is a lovely product and a good price. It reclines to several different positions.

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Silver Cross

Littledale

Chicco

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WH AT ’S H OT

Faye Bobillier, , owner, Toy Shed, Alton, Hampshire A busy toy shop in the heart of a market town.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Vehicles

VTech

The Toot Toot Drivers are one of our best-selling preschool toys, especially the London taxi and bus.

Construction

Lego

Lego is our number one seller across the whole shop. There’s such a great range for preschoolers too.

Electronic

Fisher-Price

Kids love the Fisher-Price Smart Phone, it looks like a real smart phone with music, sounds and lights.

Playset

Playskool Mr Potato Head

Mr Potato Head is a classic toy and it is good to see that he is still around and loved by kids of today.

Puzzles/ games

Orchard Toys

Orchard Toys makes beautiful puzzles and games. Over summer we sold a lot of the new travel-size mini games.

Soft toys

Jellycat

We do very well with Jellycat, especially the bashful bunnies. They make such beautiful gifts.

VTech Fisher-Price

Orchard Toys

Deborah Farrer, owner, Wren Kids Boutique, Manningtree, Essex Been in business four years on the high street of this small town.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Baby clothing

Blade & Rose

The little leggings are very cute and always sell well. The designs are lovely and appeal to everyone.

Girls’ clothing

Seesaw

Over summer the reversible dresses were very popular. They’re made in the UK which is a good selling point and the fact they’re reversible is a little different to anything else.

Boys’ clothing

Minoti

All the Minoti clothes are very reasonable priced and the designs are very funky. It’s a good brand for us across the board.

Toys

The Puppet Company

The Puppet Company is great for us; all the products are beautifully designed and well-priced. The most popular one would have to be the sheep.

Accessories

BoBo Buddies

We sell a lot of the comfort blankets and teethers and there is such a variety in the product range. They make lovely gifts for babies.

Blade & Rose

Seesaw

BoBo Buddies

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The Best in Character

See us at Kind & Jugend 15–18 Sept 2016 Hall 11.1 Aisle 1 Stand 28

Call 01329 227300 or visit our website www.rainbowdesigns.co.uk OBC_PPS_September_October 2016.indd 1

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