Progressive Preschool September/October 2017

The B2B Publication For Preschool Products and Retailers

ISSUE 31 SEPT/OCT 2017

Infant Inspiration

What’s In Store At Kind + Jugend

Going Natural Talking Shop With Natural Baby Shower

Property Magnets The BLE Preschool Preview

Moving On

The Mobility Market

Bringing Up Bing

CBeebies’ Latest Preschool Star

Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool

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are you ready for

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September 14 – 17 | Kind + Jugend Cologne, Germany | Hall 4.1 Stand C10

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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES

March/April 2013

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

this month SEPT/ OCT 2017

It goes without saying that suppliers and retailers are essential to the preschool sector; children and parents even more so.

But product is undoubtedly the lifeblood of the industry, and this is never more obvious than in the run-up to a trade fair.

As we approach Kind + Jugend the international Above: Some of the PPS Team: nursery industry springs to life following the Jo Pilcher, Rob Willis, Jacqui Parr. slightly more relaxed approach to business which is evident during the summer holidays. Inboxes ping relentlessly, with emails offering appointments and previews to see the latest pushchair, the newest toy line or the most innovative new nursery range. It’s always an exciting time and, going by the PPS diary so far, this year will not disappoint.

With the show itself just a few weeks away now, we are already looking forward to being able to catch up with the buyers and exhibitors making the journey to Cologne (and not just because of the exceptional German beer, although that certainly helps), as keeping up with the latest news and developments across the industry is essential for anyone who wants to stay ahead of the pack.

On a not entirely unrelated note, it’s easy to forget what a privileged position Progresive Preschool magazine is in. Thanks to the Progressive Preschool Awards, we have unprecedented access to retailers, suppliers and all the other industry influencers who come together to help us put together the definitive shortlists for the Progressive Preschool Awards finalists.

Overseeing the judging process means that we are able to listen in as suppliers debate the highs and lows of dealing with certain retailers and see retailers picking over the product entries as they face the unenviable task of choosing their favourites.

Rather them than us! But it’s fascinating to see how they approach the task – and very exciting when we find out who the finalists are. All is revealed in this issue… turn to page 17 to find out who made the cut.

It’s also important to note that not all trade shows are product-focused, and this is perhaps best illustrated by Brand Licensing Europe, which takes place in London this October. Almost a third of the show floor is turned over to preschool licenses, from classic characters like The Very Hungry Caterpillar to popular television names like Teletubbies and Hey Duggee.

With this in mind, it would be remiss of us not to keep you up-to-date with the latest developments across this essential part of the preschool market. Licensing trends can move huge amounts of product, particularly in the run-up to that all-important Christmas season (less than 100 days to go now!). With an in-depth BLE preview, a focus on CBeebies’ favourite preschooler Bing and an interview with licensing favourite Character Options, there’s plenty to read up on.

The rest of the issue features the delightful mix of nursery, toy, retail and other industry news that you have come to expect from your favourite preschool magazine.

Natural Baby Shower celebrates a decade in business, while Gro prepares for Kind + Jugend by talking us through its recent expansion plans. There’s no such thing as standing still in this industry! See you in Cologne...

The Progressive Preschool Team Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax

Our editorial wordsmiths include: Michelle Board and Sarah Welsh.

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publishing Director.

Jacqui Parr - Editor. Jo Pilcher - Account Manager. Samantha Loveday, Fiona Pavely, Michelle Board and Sarah Welsh - Editorial Wordsmiths. Jakki Brown - Editor-in-Chief and Joint Managing Director. Ian Hyder and Warren Lomax - Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

PROGRES SIVE PRESCHOOL

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A SOFTER ELECTRIC SIDE DREAMS

NEWS Reporting from the preschool sector PROGRESSIVE PRESCHOOL AWARDS The finalists INDUSTRY ANALYSIS The latest industry numbers from GfK MEDIA WATCH Looking at the brands making headlines ABC KIDS EXPO What’s in store across the pond BRINGING UP BING The Bing and Flop effect PROPERTY MAGNETS Highlights of BLE’s 2017 preschool offering FULL OF CHARACTER The success story of Character Options PARTNER GOALS How partnerships are helping Peppa Pig grow RETAIL INTERVIEW Celebrating a decade of Natural Baby Shower KIND UND JUGEND 2017 Nursery’s best in show CATHY’S COLUMN Back to the basics of selling MOVING ON The latest offerings in car seats and pushchairs LEE LEE LOVES Stocking up for winter GRO WITH IT How The Gro Company became a household name DOLLS HOUSE RULES Playing around with the latest dolls and playsets ASK ANNA The doll’s role in educating preschoolers ELECTRIC DREAMS Electronic learning for the preschool sector HEALTHY HABITS Keeping it clean BEST SELLERS Retailers’ top sellers and biggest hits

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NEWS

PPS TAKES A LOOK AT THE RECENT HAPPENINGS IN THE PRESCHOOL WORLD

TOP STORY

Progressive Preschool Awards 2017 Finalists Announced

T

he Progressive Preschool Awards product and retail award finalists have been revealed following an extensive nomination and judging process.

The retail validation took place on Thursday 10 August at London’s Grosvenor Hotel, where an independent validation panel formed of cross-category industry experts deliberated over the nominated retailers in each category. Following a morning of discussion and friendly debate, six deserving finalists from each category were shortlisted, along with the eventual winner.

The product judging took place the following week, on Tuesday 15 August, with entries judged by expert buyers from across the retail spectrum.

Thousands of products were entered, totally free of charge, and judged independently on the individual merit of each item.

Whisbear’s Royal Meeting

The judging panel comprised buyers from top retailers including Tesco, Jo Jo Maman Bebe, Argos, Primark, Mothercare, Kiddicare and many more, as well a number of specialist independent retailers.

“This year’s judging was especially tough,” said Rob Willis, publisher of Progressive Preschool magazine.

“Coming into our fifth year we have seen the most impressive slate of entries yet, and our fantastic judges have risen to the occasion. The deserving finalists lists are a perfect reflection of the dynamism and creativity seen throughout the preschool sector in 2017.”

The final shortlist of all retail and product category finalists can be seen on pages 17 to 23, while the shortlists

Boots’ Preschool Cool TV presenter, DJ and author Fearne Cotton has teamed up with Boots to launch a new children’s clothing collection. It’s the first time that Boots has teamed up with a celebrity designer.

The new range launched at the end of August, as part of Boots Mini Club.

“It’s a dream to be able to combine

for the special awards (for marketing and wholesaling) will be announced at a later date.

The winners of the Progressive Preschool Awards will be revealed at an afternoon awards ceremony at The Dorchester Hotel in London on Thursday 9 November 2017. The event includes a champagne reception, threecourse lunch, dazzling entertainment and fantastic networking opportunities.

For more information and to book your tickets, visit www.progressivepreschool.com

Argos Launches Cuggle

The Duke and Duchess of Cambridge met with the team behind nursery favourite Whisbear The Humming Bear earlier this summer, when Whisbear won the main prize in the ‘HealthTech’ category of the Warsaw-London Bridge contest.

The award was presented by the Duchess herself and the highlight of the event was a personal conversation between the owners of Whisbear and the royal couple.

Founder Zuzanna Sielicka, presented the Duchess with personalised gifts for Princess Charlotte and Prince George. Kate then turned to Prince William and joked: “We have to have more babies now!” The off-thecuff comment was later covered widely by the international press.

Left: Kate presented Whisbear founder Zuzanna with the prestigious award.

Above: The 2016 winners take to the stage!

Exciting new nursery brand, Cuggl, launched earlier this summer and is available exclusively at Argos. The debut collection has been designed to meet parents’ everyday needs, offering over 90 products, from cotbeds and pushchairs through to car seats and highchairs.

“Our Cuggl designers sought input from the experts that matter – parents,” explained Jackie Donnelly, Cuggl brand manager. “We wanted them to feel they had someone on their side, so we have spent time solving their issues and understanding what matters to them.”

The end result is a range of stylish, practical products which are great value. “Cuggl is a nursery range that can take a parent from the first day, to a first step and beyond,” Jackie continued. “We hope that parents have as much fun exploring Cuggl as we had designing it.”

two of my favourite things: fashion, and my kids,” said Fearne, talking about the range. “I’m a real perfectionist and the team at Mini Club are the same, so we’ve really pushed ourselves to create cool but wearable clothes that are affordable for parents.”

Toy Fair 2018 Is 95% Sold Out

Toy Fair 2018 is on track to replicate the success of the 2017 show, months in advance of the event, with just 5% of the show floor at London’s Olympia still available.

Opening its doors on 23 January, the three-day show is set to welcome back 75% of 2017 exhibitors across the toy, hobby and game sector, such as Flair Leisure Products, Playmobil, Spin Master, Character Options, Vivid, Orchard Toys and many more.

The ever-popular ‘Greenhouse Area’ is already fully booked, despite having been extended by 80sqm to accommodate the huge demand and support the ever-growing talent in the industry. The expansion will accommodate 16 extra stands.

“The London Toy Fair is a major highlight in our calendar,” said Jerry Healy, group marketing director for Character Options. “The event allows us to cost-effectively showcase our entire portfolio to the widest crosssection of UK retail possible under a single roof.”

For more information and to register, visit www.toyfair.co.uk

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NEWS TOP STORY

Britax Römer Acquires Seed

P

ushchair and car seat giant Britax Römer has announced its takeover of the German pushchair brand Seed, just a matter of weeks before Kind+Jugend.

The acquisition will cover Seed’s entire product range, and will see Britax Römer expanding its portfolio in the premium pushchair sector. Seed’s Papilio model will be integrated into Britax Römer’s premium line product portfolio.

According to Patrick Meininger, ceo of Seed Europe, the agreement adds a number of international growth opportunities. “There are natural synergies between the Seed and Britax

Preschool Names Make Licensing Shortlist

A number of preschool names are in the running for this year’s Licensing Awards, which will be announced at a glittering evening ceremony on Tuesday 12 September.

The deserving finalists have been revealed, with preschool names spanning the apparel; toy and game; dress-up or partyware and licensed written, listening or learning range categories.

Over 5,000 licensed products were judged over the course of the day, by 140 retail buyers from right across the retail spectrum, including Marks & Spencer, Sainsbury’s and The Entertainer.

Brands and characters including The Gruffalo, Hey Duggee, Mr. Men, Peppa Pig, Winnie The Pooh, PAW Patrol, Peter Rabbit, PJ Masks, The World of Eric Carle and Disney Baby have all made the shortlist in this year’s Licensing Awards.

Big Changes At The Beeb

A major restructure of the BBC’s children’s department will result in the departure of CBeebies controller, Kay Benbow, at the end of this year.

Kay first joined the team in 1988 before leaving and then returning in 2006. Alison Stewart, head of CBeebies production, will also leave the BBC next year after 11 years.

Current CBBC controller Cheryl Taylor will become head of content, while Helen Bullough, who was previously head of production at CBBC, will now also take responsibility for CBeebies.

Römer brands,” he stated. “Access to the global sales network of one of the market-leading companies offers great prospects for Seed products.”

Britax Römer’s managing director Rainer Stäbler agreed, saying: “Our pushchair segment has a long tradition and is an important business segment.

We are very pleased to be able to expand our premium line pushchair portfolio with Seed’s high-quality products. In particular, the Seed Papilio fits perfectly with the design and quality for which the Britax Römer brand is known.”

This is the global company’s second takeover, following its acquisition of the

Toy Time

Once again showcasing the best toys and games for independent buyers, The Independent Toy and Gift Show 2018 will be taking place on Tuesday 1 and Wednesday 2 May 2018.

The 2018 show – which will follow a ‘plush’ theme – will feature a host of ranges from major toy companies and suppliers popular with independent toy buyers.

Hosted by plaY-room – the toy division of buying group Associated Independent Stores, which is celebrating its tenth year in 2018 – the show is open to all independent toy buyers.

The show is held at Cranmore Park Exhibition Venue in Solihull and exhibitor bookings will open in October.

pushchair and car seat company BRIO, back in 2013.

Below: German pushchair brand Seed is wellknown for its Papilio model (pictured) and its clever Danish design.

Mothercare’s Sales Rise

Retailer Mothercare has reported further UK sales growth, thanks to its continued turnaround efforts, while the weak pound offset its flagging overseas trade. The maternity and parenting retailer posted a 1.9% rise in UK like-for-like sales for its first quarter to July 8, although total sales fell 1.8% as planned store closures continue.

In its latest trading statement, released at the start of the summer, Mothercare also saw online sales growth slowing down to just to 3.3% in the quarter, although the retailer does not believe this signals an ‘underlying permanent shift in customer behaviour’.

International sales were down by 8.3% in constant currency and up 2.2% in actual currency, primarily driven by continued weakness in the Middle East.

The retailer warned of an ‘uncertain’ consumer outlook as shoppers remain under pressure from Brexit-fuelled inflation. Shares fell 5% after the update.

“We have continued to make progress in the UK during the period,” said chief executive Mark NewtonJones. “We are about to launch our autumn ranges, but it remains uncertain how consumers will respond to inflation.”

Right: Mothercare’s turnaround efforts have been helping return the UK arm to health.

Bing Boost

A recent social media campaign, Above: Parents embraced the #whatwouldflopdo campaign. #WhatWouldFlopDo, saw parents across the UK channeling Bing’s patient carer, driven by Acamar Films’ partnership with comedy duo the Scummy Mummies.

The two-week social media campaign saw Ellie Gibson and Helen Thorn of the Scummy Mummies posting funny photos of their own challenging parental moments, using the hashtag #WhatWouldFlopDo and encouraging other parents to do the same.

The activity was timed to support the launch of a new toy from master toy partner FisherPrice, Toilet Train Bing.

“Our relationship with Fisher-Price is at the heart of our growing Bing licensing programme,” said Bethan Garton, head of licensing at Acamar Films. “The toy line will continue to contribute to Bing’s success as we extend not just in the UK but also internationally.”

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NEWS TOP STORY

Diono Adds We Made Me To Portfolio

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iono, the leading manufacturer of highquality child safety seats and travel accessories, is extending its juvenile product portfolio with the acquisition of We Made Me, the manufacturer of safe and innovative babywearing products.

“We are thrilled about the addition of We Made Me’s three hero products to Diono’s existing product line as this will allow Diono to continue evolving while also setting the standard for safety within the industry,” said Brad Keller, Diono’s ceo. “Likewise, by acquiring WMM, Diono now enters the babywearing market, adding to our

Right: The new partnership expands Diono’s reach into new categories and allows the We Made Me brand to grow.

development and distribution of safe and stylish products, which will help us continue to be a life partner for parents and their children from infancy to early childhood.”

“It was important for us as a company to join a brand that held the same values and mantras as We Made Me,” added Daniel Lucas, ceo and founder of We Made Me. “Every aspect of our business is considered with the same rigour, passion, innovation and honesty, and what sets us apart is our genuine spirit of integrity and

playfulness we apply to everything we do. Diono is the perfect brand to grow the We Made Me tribe and products and combined we can continue to deliver safety and smiles to families across the world.”

China Focuses On Kids

Above: Tomy Caption to sit here, and here and here and here and here and here

Taking place alongside China Toys Expo and China Licensing Expo, China Kids Expo 2017 (CKE) will bring together the top maternity and children’s product manufacturers from more than 20 countries and regions.

Held at the Shanghai New International Expo Center from 18 – 20 October 2017, the trade international event introduces high-quality products from all over the world to the growing Chinese nursery and preschool market. Over 1,700 exhibitors and 3,000 brands are available at the show.

The show has an innovative B2B2C format which was introduced in 2016 and will be returning for 2017. Following three days of trade-only business, doors are opened to end-consumers for the Shanghai Kids Fun Expo.

Big plans for Toomies launch

Shock Resignations At Mamas & Papas

TOMY has revealed a host of marketing support and retail activations to back the launch of its Toomies brand.

It is partnering with Smyths toy stores throughout autumn for a series of playdates to introduce parents and children to the new collection. Customers will enjoy hands on fun with the range and will also take home goodies including balloons and badges.

In addition pre-Christmas TV ads will be kicking off in November across leading kids’ channels; a partnership with Made for Mums and video-on-demand, giving over 300 million impressions.

Mamas & Papas has suffered a double blow after boss Jonathon Fitzgerald and chairman Derek Lovelock both quit their roles at the infant and baby specialist.

A spokesperson for the retailer said the pair had decided to step down ‘having completed a successful turnaround’ of the retailer. “The shareholders would like to thank both of them for all their efforts over the past three years in returning Mamas & Papas to growth and profit in a tough retail climate,” they added.

The news follows Mamas & Papas’ most recent full-year results (to March 2016) showed operating profits almost quadrupled to £5.5m, up from £1.4m the previous year. This was driven by a 20% growth in like-for-like sales.

Following the departures, Mamas & Papas’ chief operating officer Jason Greenwood has been appointed interim chief executive.

Chicco’s Summer Winners

Nursery company Chicco has been keeping the summer fun with its competition for independent retailers to find out who could produce the best summer-inspired Chicco display. The winner – in a landslide victory – was a brilliant beach display from Jack In A Box in Mansfield, which included pushchairs, highchairs and even a portable Above: The winning beach display booster seat. from Jack In A Box in Mansfield.

LICENSING LOOKOUT ▶ T he colourful world of Boj has been brought to life in ‘Boj Giggly Park’, a brand new themed interactive and multi-sensory playground set within West Midland Safari Park. ▶ DHX Brands has extended its master toy partnership with Character Options for its preschool hit Teletubbies for another three years. ▶ B ulldog Licensing is the licensing agent (UK and Ireland) for The World of Dinosaur Roar!, the preschool property produced in association with the Natural History Museum. ▶ BBC Worldwide has renewed its UK and Ireland deal for Something Special with master toy partner Golden Bear. ▶ Sutikki has revealed the next wave of partners for the eagerly anticipated Moon and Me (the new preschool show from Andrew Davenport) with Cube, Dreamtex, Kinnerton, Kokomo and Spearmark all on board. ▶ M edia services company Larkshead Media has been appointed to manage UK licensing for the hit CBeebies show Numberblocks. ▶ O range Tree Toys has launched its highlyanticipated first Disney collection, featuring a wide range of Winnie the Pooh products. ▶ Original Smiley brand has teamed with boutique Olivier Baby for a new range of high-end cashmere kidswear designed for babies and children.

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The Home of Licensed Character Accessories

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TOP STORY

Companies Commit To Good Toy Guide Scheme

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undamentally Children has announced the first toy companies to sign up to its new Good Toy Guide Endorsed Company Scheme, which will see suppliers Fiesta Crafts and Tomy committing to produce ‘Good Toys’ across all their ranges.

By signing up to have at least 80% of their product ranges evaluated by the independent testers at the Good Toy Guide, the companies are demonstrating their commitment to children’s development and showing that robust product development

Teletubbies Get Tots Toddling For Charity

processes are good for business.

“The Good Toy Guide was established to give parents free advice on toys and play that they can trust,” said Dr Amanda Gummer, founder and ceo of Fundamentally Children. “It is also valuable to the industry; giving toy companies reliable consumer insight into their products... and building trust and consumer confidence in the brand.

As the Good Toy Guide celebrates its fifth anniversary, we’re delighted to be able to formally recognise companies who consistently produce Good Toys.”

“We are delighted to have been

Online nursery retailer Kiddies Kingdom is the latest to make the move into traditional retailing, after it opened a 9,000sq ft showroom last month. The showroom, based in Dewsbury, sells items ranging from pushchairs and car seats to highchairs, baby baths and toys.

Features also include a ‘personal shopper’ consultation for every customer, a Baby Wish List service, an in-store embroidery service to personalise gifts and even a full-sized car so that parents can practice fitting their chosen car seat.

Bigjigs Gets Wheels Bigjigs Toys has bolstered its growing portfolio of brands with the addition of the original Didicar brand, a range of fun, self -propelled ride-on toys.

The cars are popular because they encourage children to easily exercise in any environment while developing coordination and balance.

There are two styles in the range: The Original Didicar, which is suitable for ages three-plus (and can take weights exceeding 100kgs!) and the Walk N Ride, designed for children under the age of three.

Frugi Makes Charity Donations Count Ethical children’s clothing brand Frugi has raised a phenomenal £79,015.85 through its inaugural Little Clothes BIG Change campaign, which ran for a year, finishing June 2017.

The money will now be divided between last year’s three chosen children’s charities, (The Sick Children’s Trust, Pump Aid and Anna’s Hope) as well as the Cornwall Wildlife Trust and Frugi’s orphanage charity in India where the brand’s clothing is

Above: This hand and finger puppet set from Fiesta Crafts hits all the Good Toy Guide buttons.

Kiddies Kingdom Opens Store

Leading children’s charity Barnardo’s Big Toddle event is being supported by Teletubbies as part of an ongoing partnership with DHX Brands, owner of the Teletubbies. The initiative sees thousands of preschoolers joining in with the UK’s largest fundraising event for children under the age of five every year.

The event has raised £14.5 million since it first launched in 1997. Both Teletubbies and The Big Toddle are celebrating their 20th anniversaries this year.

Following the Teletubbies support, which began earlier this year, there has been a 33% increase in the number of nurseries and parents signing up to take part.

“We’re delighted to be supporting the Barnardo’s Big Toddle this year,” said Charlotte Hill, senior brand manager at DHX Brands. We hope it’s the most successful year to date with lots of money raised for Barnardo’s.”

Left: Over 5,600 nurseries and parents are holding Big Toddles in 2017, raising money for vulnerable children across the UK.

the first company to sign up to the Good Toy Guide Endorsed Company initiative,” enthused Rob Trup, brand and marketing manager of Fiesta Crafts.

“It is a brilliant programme that gives objective, honest and expert assessments of toys by professionals and by children themselves.

We are very much looking forward to being part of the exciting plans Amanda and team have for the future.”

Companies on the scheme commit to submitting products to the guide and will achieve Good Toy Guide Endorsed Company status when 80% of their range is accredited by the independent testers.

manufactured.

This year’s Little Clothes BIG Change initiative will support Kicks Count, the charity dedicated to educating and encouraging mums-tobe to monitor their baby’s movements.

“We are really pleased to be able to dedicate our donation to fund the new ‘Finding A Rainbow’ campaign,” said Frugi’s co-founder Lucy Jewson. “It will undoubtedly provide families with vital support during difficult times.”

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NEWS IN BRIEF ▶ BabyStyle will be distributing the award-winning Rockit in the UK and Ireland, following the product’s official launch at K+J. ▶ BabyHub has signed bébélephant, one of the UK’s largest independent distributors, as UK distributor for its award-winning SleepSpace travel cot and other products. ▶ Hippychick is the new UK distributor of the eco-friendly, sustainable Classic World wooden toy range, which offers a variety of products aimed at babies and young children. ▶ Nursing pillow HushCush is now donating 10% of everything purchased online to Bliss, the charity for babies born too young, too soon or too sick. ▶ A number of new brands have joined the Ardega portfolio, including Ryco (a range of deluxe and everyday changing bags) and Bo Jungle (which produces a whole range of baby products). ▶ Mothercare has been chosen as the exclusive partner to support the highly-anticipated launch of the brand new innovative SnüzKot, until January 2018.

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TOP STORY

The Baby Show Teams With NCT

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he UK’s leading pregnancy and parenting event, The Baby Show, has joined forces with the National Childbirth Trust (NCT) to raise awareness of the help it provides to new and expectant parents.

Taking place at London’s Olympia from 20 to 22 October (for the 15th consecutive year), the Baby Show attracts around 70,000 visitors a year and has become a must-attend event for parents in the UK. The show’s new year-long partnership with NCT will see the organisation running regular 45-minute antenatal and postnatal classes throughout the event.

The NCT will also have practitioners on hand to provide personal advice and information at the One-to-One with the Experts Area, a popular feature of the show where visitors can talk in confidence with some of the UK’s top parenting experts. The NCT will also become The Baby Show’s official charity partner, with visitors invited to donate when buying online tickets.

“We are thrilled that NCT will be working in partnership with us over the next 12 months,” said Susanne Rauberger, show manager at The Baby Show. “They have such a huge impact on parents’ lives, offering practical and emotional support when they need it most. We are delighted that they will be sharing their expertise with the Baby Show visitors and that we are able to offer a platform for them to reach a new audience and promote the great work they do.”

Now in its 15th year, The Baby Show gives consumers access to over 200 exhibitors, including the UK’s biggest baby retailers as well as not-on-the-high-street boutique brands – often offering fantastic discounts. For more information visit www.thebabyshow.co.uk.

Above: The Baby Show partnership offers the NCT a fantastic opportunity to raise awareness of its work.

Back To School With Britax Römer

As an industry leader in car safety, Britax Römer has partnered with the Mum & Baby Academy to inform and educate healthcare professionals (HCP) on child car seat safety.

Using its expert knowledge, the company has designed a specialist learning module which provides HCPs with important information on children’s anatomy and physiology and why they need additional protection on the road. The module, approved by the Child Accident Prevention Trust (CAPT), also offers information on car seat regulations, including i-Size, why Isofix is safer and further insights into other frequently asked questions.

After receiving the expert information provided by Britax Römer and the Mum & Baby Academy, 91% of HCPs are now in favour of proactively advising parents and carers. The module has reached around 120,000 people so far and will initially run for 12 months.

Lullaby Trust Raises Concerns Over Baby Boxes Cot death charity the Lullaby Trust has raised concerns over the Finnish-style ‘baby boxes’ which are being handed out by some NHS organisations, disputing claims they can cut the rate of infant mortality.

While the Lullaby Trust, which works to reduce SIDS, has acknowledged that

the box may be a better alternative than a baby sleeping in hazardous conditions, it has also claimed it is not possible for baby boxes to fully comply with British and EU safety standards.

“We support all efforts to promote safer sleep for babies,” said Francine Bates, chief executive of the Lullaby Trust. “However, we do have concerns about the baby boxes being marketed as products which will reduce infant mortality and SIDS. We are not aware of any evidence to support this claim.”

The charity has said that it will no longer allow its branded leaflets to be enclosed with baby boxes; “as this suggests we endorse the product”.

Left: The Lullaby Trust advises parents to use a box for daytime naps only.

Kidtropolis Returns For 2017

Taking place for the second year running, Kidtropolis is back at ExCeL London during October half term. Taking place from Monday 23 October to Thursday 26 October 2017, Kidtropolis is a family event for young children and their parents and guardians.

Packed with live shows, character favourites, popular brands and a whole host of activities, Kidtropolis celebrates ‘everything that is fun for families’. Stage shows, meetand-greets and a number of special birthday celebrations will be taking place, as Fireman Sam turns 30 and Bungle, Zippy and George celebrate Rainbow’s 45 years.

“We’ve packed the event with live shows, much-loved brands and unique activities,” said Gemma Gallagher, director of brand relations. “Kidtropolis is going to be very special this year!”

For more information visit www. kidtropolis.co.uk

Exclusive Peppa Pig Book at Sainsbury’s

Sainsbury’s is teaming up with eOne, BookTrust and Penguin Random House for an exclusive Peppa Pig book to be sold in-stores.

The interactive sticker story book, Shop with Peppa, will form part of a broader alliance for the Sainsbury’s Children’s Book Awards, held in partnership with literacy charity BookTrust.

New Look For Tobar Toy and gadget wholesaler Tobar has rebranded as part of its ongoing strategy to be recognised by consumers. The new logo will be featured on the front of all packaging for the first time since the company launched in 1973.

“We hope that in time, consumers will come to recognise our logo and understand that they are buying into our values and ethics,” said Tobar coo David Mordecai.

PEOPLE NEWS ▶ Alpha Animation & Toys has introduced a number of new team members. Lisa Cox and Kirsty Gray have joined as senior account managers while Kerry Tarrant is the new marketing manager. ▶ Preschool specialist Halilit has welcomed Jonathan Harper to the company as marketing executive. ▶ Big changes at IMC Toys as Terry Crew retires as managing director, handing the reins over to Fred Wolff, formerly of Tomy. ▶ Nursery company Diono has introduced a brand new global product commercialisation team, headed up by global product director Nigel Plested.

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P ROG RES S I V E P RES CH OOL AWA RDS 2017 FI N A LI STS

FINALISTS

RETAIL CATEGORY FINALISTS

The Progressive Preschool Awards take place on Thursday 9 November at The Dorchester Hotel in London. To book tickets or tables, please contact Createvents on 0118 3340085. @Prog_Preschool #PPSA17

BEST SUPERMARKET RETAILER OF PRESCHOOL PRODUCTS

BEST DEPARTMENT STORE RETAILER OF PRESCHOOL PRODUCTS

• Aldi • Asda • Lidl • Morrisons • Sainsburys

• Bentalls of Kingston • Debenhams

• Tesco

• JH Lorimer

EST MULTIPLE RETAILER OF B PRESCHOOL PRODUCTS

BEST ONLINE RETAILER OF PRESCHOOL PRODUCTS

• The Entertainer • Hamleys • Jo Jo Maman Bébé • Mothercare • Smyths • Toys R Us

• Amazon • Kiddicare • Pramworld • Tesco • Uber Kids • Very

BEST MIXED RETAILER OF PRESCHOOL PRODUCTS

BEST PRESCHOOL RETAIL INITIATIVE

• Fords of Oakham • Harrods • John Lewis

• Argos • B&M • Boots • M&S • Matalan

• Barnardo’s, for its merchandise and event partnership with Teletubbies.

• Hamley’s, for its Christmas toy parade.

• JoJo Maman Bébé, for its One Mother to Another campaign.

• Mothercare, for its social media campaigns with Amanda Jenner’s Potty Training Academy.

• Primark

• Mums, Tums and Babies, for its innovative approach to retail.

• Tales On Moon Lane, for its Jolly Phonics sessions.

www.progressive-preschool-awards.co.uk PROGRES SIVE PRESCHOOL

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Creative Play from

Pretend to Bee present our Thunderbirds Are Go! range.

Sizes available from 3 – 10 years and priced at £19.95.

Pretend to Bee – a specialist company providing the best design and manufacture of children’s dressing up costumes, educational toys and accessories, as well as licensed ranges.

Contact support@pretendtobee.com for more info.

Pretendtobee.com +44 (0)115 921 5690

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P ROG RES S I V E P RES CH OOL AWA RDS 2017 FI N A LI STS

RETAIL CATEGORY FINALISTS

FINALISTS

The Progressive Preschool Awards take place on Thursday 9 November at The Dorchester Hotel in London. To book tickets or tables, please contact Createvents on 0118 3340085. @Prog_Preschool #PPSA17

BEST INDEPENDENT NURSERY RETAILER • A3 Baby Barn, Chessington • BushBabes, Cheshunt • Great Expectations, Brighton • Lesters Nursery World, Cheetham Hill • Natural Baby Shower, Bagshot • Precious Little One, Grantham

BEST INDEPENDENT APPAREL RETAILER • Chickadee, Cirencester • Our Kid, Chorlton • Panache Kids, Hoddesdon • Popsy & Peanut, Towcester • Ragamuffin, New Alresford • The Pud Store, Newark

BEST INDEPENDENT TOY RETAILER • Cuthberts Toys, St. Albans • Eve’s Toy Shop, Llandeilo • Hubbard’s Toy Cupboard, Hinckley • Moons Toymaster, Newmarket • My Small World Toy Store, Bath • Newark Toymaster, Newark

BEST INDEPENDENT GIFTWARE RETAILER • Harmony at Home Children’s Eco Boutique, Worthing • Kids Stuff Toys, Chichester • Pickles & Poppets, Westbury on Trym • Poppets, Hove • Raspberry Rascals, Bury St. Edmunds • Semmalina Star Bags, Westminster

2017 Sponsors include...

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Tel: 01869 363800 sales@ravensburger.com

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P ROG RES S I V E P RES CH OOL AWA RDS 2017 FI N A LI STS

FINALISTS

PRODUCT CATEGORY FINALISTS

The Progressive Preschool Awards take place on Thursday 9 November at The Dorchester Hotel in London. To book tickets or tables, please contact Createvents on 0118 3340085. @Prog_Preschool #PPSA17

EST PRESCHOOL APPAREL B OR ACCESSORIES RANGE

BEST PRESCHOOL WRITTEN, LISTENING, AND LEARNING RANGE

• In The Night Garden Pyjamas Range from Akroyds/TDP

• Hasbro Play-Doh Activity Book range from Centum Books

• Fox collection from Blade & Rose

• Hide and Spot: Zoo on the Move from Egmont Publishing

• Peppa Pig Baby Range from Blues Clothing/Brecrest for Tesco • Peter Rabbit Range from Dennicci for TU

• I Love You Now and Forever from Parragon Books

• The Gruffalo Collection from Magic Light Pictures for Sainsbury’s

• World of Eric Carle Activity Publishing Range from Rocket Licensing

• Ride on Flamingo from Travis Design

BEST PRESCHOOL TOY RANGE • JCB Pop-Up Workbench from HTI

• Wipe Clean Dot-to-Dot Range from Top That Publishing • All You Need To Know Before You Start School from Usborne Publishing

• Sensory Range from Infantino • Playfoam – GO! Range from Learning Resources • Light ‘n’ Go Range from Little Tikes • The World Of Eric Carle Craft Range from Rainbow Designs

BEST PRESCHOOL HOME DÉCOR, FURNITURE OR BEDDING RANGE • Winnie The Pooh Little Adventures Range from Silvercloud for Babies R Us

• Paw Patrol Range from Spin Master

• Breathable Bed Side Crib and Mattress from Little Chick London

BEST PRESCHOOL STEM RANGE

• Stamford Furniture Range from Obaby

• MagiCube Range from Geomag

• Cozee Bedside Crib from Tutti Bambini

• 4M Thinking Kits from Great Gizmos

• Little Star Dove Moses Basket from Moba

• I Learn Educational Learning Range from Jumbo Games

• Folding Cot from Mothercare

• Sweet Treats Learning Café from Leapfrog • Cook ‘n’ Learn Smart Kitchen from Little Tikes • Peppa Pig Laugh & Learn Alphaphonics Range from Trends UK

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P ROG RES S I V E P RES CH OOL AWA RDS 2017 FI N A LI STS

FINALISTS

PRODUCT CATEGORY FINALISTS

The Progressive Preschool Awards take place on Thursday 9 November at The Dorchester Hotel in London. To book tickets or tables, please contact Createvents on 0118 3340085. @Prog_Preschool #PPSA17

BEST PRESCHOOL GIFT RANGE

BEST PRESCHOOL MOBILITY RANGE

• GOSH Peter Rabbit Range from Enesco

• Quantum Travel System from Diono

• Ollie The Owl Sound and Light Friend from The Gro Company

• Hybrid City Stroller from BabyStyle

• The Baby Bundle Milestone Baby Grow from PHP Ltd

• Spin 360 Car Seat from Joie • Guardianfix3 Car Seat from Kiddy

• LuluJo’s I Will Move Mountains Baby’s First Year Milestone Blanket from Potwells

• Book S Pop-Up Modular Travel System from Peg Perego

• My First Thomas & Friends Range from Rainbow Designs

• Push Me Fusion Travel System from Red Kite

• Peter Rabbit Little Guides Range from Signature Gifts

THE INNOVATION AWARD

BEST PRESCHOOL ESSENTIALS RANGE

• Tidy Tot Bib and Tray Kit from Be Baby Ltd

• Muslinz 100% Cotton Range from Ardega • My Carry Potty Range from Cheeky Rascals • Dr Brown’s Central Medical Supplies • Go GaGa Activity Range from Infantino

• Video, Movement and Sound Baby Monitor from Angelcare

• Tron Disposable Potty from Hippychick • Kids Flush Children’s Toilet Aid from Kids Do • Children’s Cutlery from Nana’s Manners • Jacket Expander Panel from Zip Us In

• Onco Baby Bamboo Bowl & Spoon Set from Onco • Illumipad Changing Pad & Cover from Prince Lionheart

For ticket information Please contact Clare Davies, Createvents Ltd: T: 01183 340085 E: clare@createvents.co.uk W: createvents.co.uk

www.progressive-preschool-awards.co.uk PROGRES SIVE PRESCHOOL

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I N DU ST RY I N S I G H TS

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, business group director Anthony Williams takes takes a look at how the recent reclassification of car seats is changing the baby mobility market as well as the latest figures and market trends for soothers and teethers.

MOVING THE BOUNDARIES Left: The Sophie la girafe teether drives business in the teether category.

Drive Time

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he total mobility market (which covers strollers, travel systems and car seats) has seen a 2% increase in value in the last 12 months. The total value of the sector is currently £434m, with strollers making up 59% of this. However, the growth has been primarily driven by car seats, which contributed an extra £11m over the same period.”

Roll With It “Buggies (which are defined as suitable for the second stage only, as the child has to be transported in an upright position) make up 20% of the strollers category. Their market share has grown in line with the total mobility sector and the UK buggy market is now worth over £50m.

During the same timeframe, travel systems bought with attachments have seen a combined decline of £17m, while travel systems bought without an attachment grew by £14m.

Newborn basic strollers (where the baby lies flat in a cradle or bassinet) have seen a growth of 16% – although this rise came from a much lower starting point – and are now worth £806,000. The average cost for a newborn stroller is currently £169, down 25% from last year when the average price was £227.”

“The average price paid for car seats has increased by 6% yearon-year, with price increases across the majority of the different classifications. Group 0+ (0-13kg, from birth to two-years-old) had the largest value share of car seats in the period Aug ‘15-Jul ‘16 at 20%, which has now dropped to 16%. This is partly due to the growth of Group 1/2/3 (9-36kg, 1 to 12 years) which grew from just under 16% share to over 18%, an increase of over £6m.

Sales of car seats which use the Isofix fastening system have grown by 20% in the last year. These seats are now worth £62m to the nursery market and account for almost 40% of the total value of all car seats sold.

As we have seen over the last year, any change in Right: GfK business group director Anthony Williams.

Below: How the reclassification of car seats has changed the baby mobility market.

legislation or safety recommendations will have a significant affect on the sales of car seats and the way in which consumers make the move between different classifications.”

Keep Calm And Chew On “Elsewhere in baby care, soothers have seen an 8% increase in value compared to last year, now worth £23.6m. The most popular soothers come with a target age of 6-11 months and account for almost half of value, having contributed an extra £1.8m this year. 0-2+ is the next biggest target age for soothers, accounting for £6.6m of the whole category, up 33%. Some 81% of soothers bought during this period were made from silicon and these have grown 10% while latex soothers declined by 2%.

The market for teethers, on the other hand, has declined by 9%, with the total value dropping below £6m. This decline is coming through all material types, particularly hard plastic, which has fallen by 16% and is down by £261,000. One small pocket of growth is the Sophie la girafe teethers which have contributed £33,000 to the market in their first year of being tracked.

As with most product areas, innovation can drive sales even in the less premium segments.”

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Copyright © 2017 Funny Flux / Alpha all rights reserved.

04/09/2017 10:29

The Progressive Preschool Awards take place on Thursday 9 November 2017, at The Dorchester Hotel in Mayfair, London.

Now in its ďŹ fth year, the PPS Awards is a hugely popular awards ceremony that sees all sectors within the preschool product and retail sector coming together to network and celebrate the past year.

The Progressive Preschool Awards recognise retail and product excellence, in addition to marketing prowess and people power. The nomination and voting process differs for each category, utilising the skills, experience and knowledge of experts in the sector. This ensures that the utmost integrity is maintained.

For ticket information Please contact Clare Davies, Createvents Ltd: T: 01183 340085 E: clare@createvents.co.uk W: createvents.co.uk

www.progressive-preschool-awards.co.uk 2017 Sponsorss include...

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Home of Pre chool

www.sambro.com t . 0845 873 9380

PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. © 2017 Hasbro . © 2017 Viacom. ® & © Little Tikes. U.S. & other countries.

PJ Masks © Frog Box/Entertainment One UK Limited/Walt Disney EMEA Productions Limited 2014.

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MEDI A WATCH

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

SEP 2017

Core Caboo

Travel Time

A fantastic four-page feature on post-partum babywearing fitness in the September issue of Mother & Baby magazine showed a new mum wearing her baby in the Close Caboo Lite while she exercised. It was a good issue for Close, as the Pop-In nappy featured elsewhere in the magazine, highlighted as a way to help parents make nappy changes as easy as possible.

The summer issue of Gurgle magazine had a focus piece on planning for trips away with little ones. One of the holiday essentials recommended for breaks away was the BabyBjorn travel cot, chosen for its portability and lightweight frame. A BabyBjorn carrier also featured prominently in a recent issue of celebrity magazine Heat – well, if it’s good enough for Beyonce...

On Yer Trike

Tidy Up Time

The July/August issue of parenting bible Baby London highlighted smarTrike’s 5-in-1 Recliner Infinity in its news pages. The clever stroller / trike grows with children as they get older, starting as a stroller, moving to a trike with handle and then finally a classic ride-alone trike. All aboard!

Tidy Tot, the clever mess-reducing bib-andhighchair-tray-in-one, featured in this month’s Gurgle Magazine as part of its baby-led weaning feature, where it was highlighted as an ideal way to stop the inevitable mess getting out of hand!

It was also noted in the September issue of Mother & Baby, where it received bronze in the weaning category of the Mother & Baby Awards 2017.

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MEDI A WATCH

Little London {Main} UK Tuesday 1, August 2017 79 632 sq. cm Pub stmt 50000 page rate £2,000.00, scc rate 020 7349 3700

Orchard Toys

Games To Go

Must-Have Muslin The parenting press have clearly looking forward to the latest release from Cheeky Chompers for some time now!

The April edition of Baby London and the July edition of Mother & Baby magazine highlighted the muchanticipated Multimuslin in their news pages, with the sensory soother receiving much praise for offering six different functions to busy parents.

Reproduced by Gorkana under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. All FT content is copyright The Financial Times Ltd. 395848828 - ALIYAR - A23765-1

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Popular preschool games and puzzles company Orchard Toys has been highlighted in the July issue of Little London.

With six new games, including traditional family favourites such as snap and snakes and ladders, added to its travel-friendly ‘mini’ collection, the new range was the perfect choice for the globetrotting news pages of the parenting magazine.

Super Sleep The September issue of Gurgle magazine featured a whole host of Babycup coverage, with the dentist-approved cups highlighted as an ideal training cup in a feature dedicated to teething and teeth. An in-depth half page Q&A also saw midwife Sinead Tynan recommending Babycup as the best cup to use for weaning.

SEP 2017

Who’s Who?

The PR companies, distributors and suppliers featured in this issue of Media Watch are: Close, Claireville (BabyBjorn), Bump PR (smarTrike, Medela, SweetDreamers, Korbell), BeBaby (Tidy Tot), Orchard Toys, The Butterfly Consultancy (Babycup), Highlight PR (Miffy) and Hardenberg (Angelcare).

Miffy Grows Up As one of the classic preschool literary characters which has remained relevant in modern merchandising, Dutch rabbit Miffy has been making a few appearances in the parenting press recently, in July’s Mother & Baby and September’s Gurgle.

New book Miffy Is Naughty sees the bunny getting into trouble for the very first time and learns a very important lesson!

Born In Chelsea Fans of scripted reality TV show Made In Chelsea were treated to a special spin-off show this summer as two of the shows’ stars, Binky and JP, became parents for the first time. The two-part E4 show, Born In Chelsea, featured the new parents coming to terms with their new lives and featured a number of preschool musthaves, including a Medela pump, Cheeky Rascal’s Korbell nappy bin, Hardenberg’s Angelcare bath support and Ewan the dream sheep.

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A B C KI DS EXP O 2017

Left: Getting hands-on with product is an essential part of the show experience.

GOING STATESIDE

Celebrating its 15th year in 2017, ABC Kids Expo will be taking place in Las Vegas from Tuesday 17 – Thursday 19 October. Playing host to over 10,000 vistors, the non-profit trade show offers an unmissable opportunity to engage with buyers and suppliers from around the world. PPS finds out why the show is worth racking up the air miles.

P

reparing to explore a show as large as ABC Kids Expo is an exhausting task in itself. Visitors – who attend from almost 80 countries around the world – are able to explore well over 3,000 stands, and that’s before making a start on the various product showcases and runway shows which shine a spotlight on key areas of the industry.

The show offers buyers the opportunity to get hands-on with a wide range of product, including the very latest baby gear, apparel, toys, décor, maternity and babycare product, health and nutrition and gift. With so much on offer, the show has taken the opportunity to take a fresh look at the way visitors navigate and use the show floor, and and such there has been a

Sharing The Love ABC Kids Expo first launched 15 years ago, as a non-profit show being run by the All Baby & Child Corporation.

All money raised either goes towards supporting independent retailers or is donated to one of a number of charitable organisations that work for the health and welfare of children.

Millions of dollars have been donated so far.

dramatic restructure for the 2017 show.

The newly-configured show floor has been designed to help visitors feel more included and drive traffic to key destinations, encompassing a broader range of exhibitors focused on key contemporary market segments.

“It’s an easier-tonavigate floor plan where retailers can find the products they’re looking for without having to walk all over the convention center,” explained Above: A wide range John Garcia, of product offers international buyers who looks after the chance to source communications exclusive products. and social media for the show. “We’ve made it easier for retailers to discover new items they find interesting by dividing up the floor into sections.”

These destination areas include seating, refreshments and recharging points, while some also include hands-on product demonstrations or education sessions, all designed to keep both retailers and exhibitors engaged on the show floor.

Other attractions for UK buyers include an international buyers lounge and international reception on the evening of Tuesday 17 October, to ‘make our UK friends feel welcome’. “It’s very important for international visitors to attend ABC Kids Expo,” explained John. “At this event, retailers will have the chance to meet directly with manufacturers that

The UK Pavilion Organised by the BPA, The UK Pavilion brings together a number of UK-based manufacturers in one place, giving them a strong branded presence at the show and making them a key destination for international buyers.

might not come to the trade event in their part of the world. They will also have access to many products that stores in their part of the world may not have yet – and that could generate vital revenue and profits for years to come!”

So is there anything else that buyers and other UK visitors should keep an eye out for this year? “With over 200 first-time exhibitors, international attendees have the opportunity to jump on new products and trends that they may be able to obtain on an exclusive basis in their marketing area,” John pointed out. “A visit to our New Product Showcase will provide visitors with a first look at new products and innovations which they can take back home!”

For more information about the show and to register, please visit www.theabcshow.com

ABC KIDS EXPO 2017 17 – 19 October Las Vegas Convention Center, NV www.theabcshow.com PROGRES SIVE PRESCHOOL

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FACE TO FACE: I T’S A B I N G T H I N G Inset: Three-year-old Bing and his endlessly patient carer Flop mirror the lives of their audience.

Bringing up Bing

With children relating to our eponymous hero’s everyday adventures and parents desperately channelling Flop’s (seemingly endless) patience it seems that everyone can relate to CBeebies’ newest preschool classic.

PPS speaks to the team at Acamar Films about how relative newcomer Bing broke into the notoriously crowded preschool space so successfully and to find out what plans are in place for the future.

C

reatively adapted from the much-loved books by author Ted Dewan, Bing is an awardwinning TV animation that gives an honest portrayal of the highs and lows of preschool life. The show follows the adventures of three-year-old Bing and his carer Flop, with simple stories that mirror the everyday experiences of the target audience, from pottytraining accidents to learning to share.

Series one launched on CBeebies in 2014, with all 78 seven-minute episodes carefully produced for a gender-neutral preschool audience. Three years down the line, the show can be seen in 27 countries worldwide, airs a number of

times each day on CBeebies (where it consistently rates in the channel’s top ten shows) and is the number one preschool show on BBC iPlayer.

“Having a trusted and respected partner such as CBeebies as our UK home from the beginning has certainly been a major factor in establishing Bing as an evergreen proposition,” explains Ashley O’Kane, director of sales and marketing at Acamar Films. “The show’s popularity is testament to the fact that it connects with all preschoolers and the grown-ups in their lives, regardless of language and culture. The stories are relatable, reflecting what happens as children grow and explore the world around them. Even the smallest moments and emotions seem huge to a preschooler experiencing them for the first time!”

An independent film Above: The range of Bing and television production books from HarperCollins company based in Camden, includes The Big, Big Bing London, Acamar Films acts Book. Left: Pyjama sets from Aykroyds have been independently as a licensor, well-received at retail. both in its thinking and in

The Parent’s Perspective “For parents, the stories in Bing provide guidance in how to navigate a number of social and emotional scenarios that occur in a preschooler’s everyday life.

Our promise is that ‘we’re all in this together’ – we know it’s never easy raising a preschooler and we hope that with Bing, we can help them deal with that. Grown-ups are also very engaged with our Bing content and products at every touch point. And it helps that they have a lot of love for Flop!”

Bethan Garton, head of licensing, Acamar Films

its approach to developing IP. “We do things differently to other licensors,” continues Ashley, “and like to challenge the status quo in the way that things are done. Everyone’s opinion matters at Acamar, as people bring strengths and ideas from all areas of the business.”

It’s clearly a model that works, as Bing has become a well-established brand within the preschool market in an impressively short time. “We know preschool brands usually take a little while to find their way into the hearts of the audience,” agrees Lee Harris, Acamar’s head of marketing, “but we’ve been delighted with how quickly Bing has nestled his way into children’s everyday lives.”

Licensing is an essential part of any successful preschool brand and PROGRES SIVE PRESCHOOL

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FACE TO FACE: I T’S A B I N G T H I N G

A Multi-Platform Property “We’re well aware of the fast moving shift in the ways that preschoolers are watching content – on the move as well as snuggled up on the sofa – and so we are ensuring that we can offer an enhanced multi-platform presence, whether that be linear broadcast, an SVOD platform, YouTube or a combination of all three. YouTube is a big focus for us and we will be creating more bespoke content in addition to our TV episodes. Amazon Prime (UK, Germany) and YouTube channel launches are also coming in Q4 2017 (UK, Spain, Poland).”

Ashley O’Kane, director of sales and marketing, Acamar Films

Bing already boasts over 20 UK

licensees (it ranks in the top five preschool brands) and a growing international licensing programme.

“Design and quality are key to Bing product development,” says Bethan Garton, head of licensing. “The brand isn’t particularly trend-driven, although we do try to approach the timeless aspects of parenting in a fresh and current way.

We know that parents want to connect with their children emotionally, and we help them do that. But our aim is also to support parents, through a rich range of high-quality products, with the core issues like potty training and bedtime struggles – issues which have always been there and will never go away.”

Part of Bing’s universal appeal is that parents and their preschoolers are all

Below: A Bing house playset from master toy licensee Fisher-Price lets preschoolers make up their own stories.

Right: This interactive toilet training plush from Fisher-Price comes complete with flushing toilet!

dealing with the same issues, explained Bethan. “This has given us, and our international licensing agents, the opportunity to create a wide and varied licensing programme.”

Global partners Fisher-Price and HarperCollins have been instrumental to Bing’s success when launching in new markets. Fisher-Price has recently renewed its contract, while HarperCollins is finalising a number of international publishing programmes. “Their success in the UK is something we are seeing in other markets,” Bethan explains. “In 2018 we will be focusing on expanding our presence in European markets with new licensees to compliment these master toy and publishing ranges.”

The last year has also seen a real focus on apparel in the UK with TDP Aykroyds leading the way with Bing pyjamas across multiple retailers. “On the back of the successful pyjama launches we also launched our first daywear items in August with more apparel categories launching over the next few months to an expanded number of retailers,” adds Bethan, who is keen to highlight the importance Acamar places on building relationships with its partners in the long-term. “It is absolutely key for Bing’s long-term success,” she explains.

“We need to collaborate with both our licensees and retailers to ensure that that there is more to our programme than just listings and that’s something that we’re beginning to invest in more as a company.”

This summer saw Acamar launching a hugely successful retail mall tour in partnership with Rainbow Productions, The Entertainer and Toys R Us. Going into 2018, a key focus will be on building on its already solid relationships with Amazon, Argos and Sainsbury’s and expanding its softlines partnership with Tesco.

Next year holds a lot of promise for Acamar and Bing, with new partnerships in the pipeline, extensive plans for digital expansion and the launch of a touring live entertainment show, following on from the success of the CBeebiesLand Hotel partnership. The live show, run by Minor Entertainment, is set to launch next year and the partnership will see Bing touring theatre venues around the UK throughout 2018 and beyond, offering another way for little ones to engage with Bing.

Being part of a passionate team committed to working with content partners, licensees and agents to ensure Bing’s long term and global potential as an evergreen property…it’s a Bing thing!

Social Stuff “Acamar has grown its social media community organically and the Bing community is highly engaged – we now have over 85,000 followers. We ensure that the content created to drive awareness of Bing is translated for key territories and recognises key dates in international calendars where appropriate. We also feel it is important to respond to adults who want to know where to buy Bing things as well as supplying content for their little ones. We believe that every post, every Bing fan photo and every 3am comment from a frazzled parent is important and deserves a response.”

Lee Harris, head of marketing, Acamar Films

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PAW PATROL © 2017 Spin Master PAW Productions Inc. TM & © Spin Master Ltd. All Rights Reserved.

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S H OW P REV I EW: B LE 2017 Inset: At least a third of the BLE show floor is made up of preschool properties.

BLE: Need to know

Property

MAGNETS With the year’s major event in the licensing industry calendar – Brand Licensing Europe – taking place at London’s Olympia in October, PPS takes a closer look at the preschool licensing space, asking some key companies about their big successes, emerging trends and challenges.

P

services (step forward YouTube’s Little Baby Bum, plus Beat Bugs and Luna Petunia which are making their mark as part of Netflix’s content portfolio).

One brand which has been on everyone’s lips is PJ Masks – Catboy, Owlette and Gekko have exploded onto the scene to become one of the most in-demand preschool brands of the year, and will understandably be a key part of eOne’s presence at BLE. “We are very excited about PJ Masks: the consumer products launch has performed extremely well with strong sell-through across the EMEA region and

WHEN: Tuesday 10 October to Thursday 12 October.

WHERE: London’s Olympia WHO: It’s a who’s who of the European licensing industry, basically. Catch up with brand owners and agents with properties spanning the character and entertainment, brands and lifestyle, and art and design categories.

PRESCHOOL HIGHLIGHTS: Check out properties from BBC Worldwide, Brands with Influence, Carte Blanche, DHX Brands, DRi Licensing, eOne, JCB, Magic Light Pictures, Masha and the Bear, Nickelodeon, Penguin, Tractor Ted, Xilam and Zodiak Kids to name just a few.

More information is available at www.brandlicensing.eu.

internationally,” says Andrew Carley, head of global licensing at eOne. “Just Play is the master global toy partner and at BLE we will be celebrating the next phase of products launching in the UK market including publishing, a standalone magazine, ELA and puzzles, bedding, partyware and back to school plus new toy lines.” 

reschool is undoubtedly one of the most crowded and competitive categories in the licensing marketplace. From classic brands such as Winnie the Pooh, Thomas the Tank Engine and Miffy through to modern day classics like Peppa Pig and newcomers which have blasted onto screens and retail shelves, capturing our attention, like PAW Patrol.

They come from every sphere, too – from publishing, TV, film and, more frequently, social media and online streaming Right: The consumer products push for PJ Masks has got off to a strong start, says eOne’s Andrew Carley PROGRES SIVE PRESCHOOL

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A Product of Hard Work

JCB_PPS_Sept 17.indd 1 - Brand Ad 245x165mm.indd 1 0751 - JCB Consumer Products

BLE - Stand F50

01889 593499 www.jcb.com

04/09/2017 25/10/2016 10:43 11:36

S H OW P REV I EW: B LE 2017



The headquarters playset also featured in Argos’ top ten toys for Christmas 2017, a move which Andrew says underlines the wide appeal of the brand and the confidence that retailers have in it. eOne has, of course, excellent pedigree when it comes to managing preschool brands. Peppa Pig is one of the top performing preschool properties in the world and continues to generate over $1.2 billion in global retail sales per year, with 800 licensees on board.

Meanwhile, Ben & Holly’s Little Kingdom continues to expand its international fanbase, with consumer products now launched in Brazil and France, as well as the first toy range from Jazwares in the US. In the UK, partnerships have been secured with food company Naturelly and the Canal & River Trust, with Character Options debuting a fresh toy line in Q4.

For eOne, BLE will be all about communicating the different propositions for each of the three brands, as well as demonstrating its ‘strength and commitment as a brand owner’.

Nickelodeon will also be looking to convey the full strength of its portfolio at the show. “We have a lot of incredible brands that cover all audiences and interests within preschool, so it would be hugely satisfying to see partners take advantage of that,” says Marianne James, vp commercial partnerships, consumer products and experiences,

Left and above: Nickelodeon is looking to convey the full strength of its portfolio says Marianne James, which includes Nella the Princess Knight. Right: The BAFTA-winning Hey Duggee will be a key highlight for BBC Worldwide.

UK & Ireland.

For PAW Patrol, it’s all about keeping up the momentum – the property is about to launch its fourth series, with new locations, storylines and pups – while Marianne is also keen to showcase newer hits such as Blaze and the Monster Machines, Shimmer and Shine, Rusty Rivets and Nella the Princess Knight. New brand Sunny Day will also be introduced and is expected to perform well

with Nickelodeon audiences.

“Each series in our preschool portfolio offers something special to audiences and is being supported across the Nick Jr team,” says Marianne. “We really are kids’ experts at Nickelodeon and our success in the market proves that.”

The BAFTA award-winning Hey Duggee will be a key focus for BBC



Preschool Power At least a third of the show floor at this year’s Brand Licensing Europe will be made up of preschool licences, says the show’s brand director, Anna Knight.

“Preschool is an integral part of BLE and while we focus on all sectors to ensure a fair representation of the licensing industry, preschool continues to be a thriving and exciting sector full of creativity. The sector does grow year-on-year and we’re always really excited to see new properties coming on line or existing properties seeing a lift through film releases or innovative retail deals.”

She continues: “We also work

very hard to bring on new exhibitors in the sector each year to provide our visiting licensees and retailers with new brands to see – examples this year include Tractor Ted, emoji and TY to name just three. We’re also lucky to have extremely loyal exhibitors who spend a lot of time and effort on their BLE presence to really bring to life their preschool properties and you only need to enter the front door of BLE to be blown away by the variety of merchandise on display.”

Anna highlights PAW Patrol and PJ Masks as just two examples of properties breathing new life into

the licensed preschool sector, and admits she is impressed by the amount of creativity on display. “I’m looking forward to seeing the innovation in this sector on the show floor – the creativity of many of these properties when executed at retail blows my mind each year and with loads of amazing new film releases on the horizon we’ll be seeing success in this part of the sector for years to come.”

Above: BLE’s Anna Knight is looking forward to seeing the innovation in the preschool sector at the show.

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Over a million copies sold of the classic picture book Long term partnership with the Natural History Museum The World of Dinosaur Roar launching in 2017

Each book contains a rhyming story, illustrations and educates pre-schoolers from the correct pronunciation of the Dinosaur’s name to dinosaur facts readers can understand Master toy and cross-licensing program launching in 2018

Š Nurture Rights Ltd. 2017. All rights reserved.

Launching 26 collectable storybooks

www.bulldog-licensing.com Tel: +44 (0) 20 8325 5455 Email: info@bulldog-licensing.com

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S H OW P REV I EW: B LE 2017 Left: Funrise is launching the first wave of Luna Petunia product this autumn.

Brand Spotlight: Luna Petunia Saban Brands, working in partnership with Cirque du Soleil Media, has developed original preschool property Cirque du Soleil Junior – Luna Petunia.

Debuting on Netflix in December 2016, the show is now in its second season and distributed across 190 countries, with the fantastical world – inspired by Cirque du Soleil’s unique creative kaleidoscope – attracting the attention of audiences.

The show follows the adventures of Luna who, with help from her magic toy chest, enters the land of Amazia.

Understandably the toy category is leading the charge when it comes to consumer products and global master toy and co-production partner, Funrise, is launching the first wave this autumn including dolls, accessories and play-sets.

“Cirque du Soleil Junior – Luna Petunia is quickly establishing a solid fan base across the region, with preschoolers being drawn to the show’s wonderful array of characters, engaging storylines and bright animation style,” says Leila Ouledcheikh, svp of distribution and consumer products at Saban Brands EMEA. “With demand for merchandise now building, we’re delighted to be launching the first line of products that will ignite young imaginations and enable fans to enjoy the magic of the show beyond the small screen.”

their business and reach new audiences,” explains Rikesh.

“BLE gives us the perfect platform to showcase our portfolio of growing, new and established global brands. We would like to create a level of excitement around our preschool brands and ensure that our licensee and retail partners fully understand our franchise plans and can collaborate with us to enhance the brand experience for fans.”

Zodiak Kids, meanwhile, will be looking to attract lots of attention for Tee and Mo, as well as its popular Mister Maker brand. Tee and Mo is a property which has already found success online for CBeebies with games, shorts and music videos.

Cbeebies has now commissioned a 50x7-minute 2D animated series and Zodiak is looking forward to taking the brand to a wider audience.

“It’s exciting to be taking a brand which has already proven to be hugely successful with the CBeebies digital audience out wider,” says Claire Shaw, vp of licensing at Zodiak Kids. “Tee and Mo is such a lovely concept for a preschool TV series. We believe this is going to translate into a highly desirable brand with appeal to young and old alike. We’d love to meet UK licensees and retailers to share our launch plans for getting this gorgeous property into the hands

of consumers who are already asking where they can buy Tee and Mo toys.”

Another new brand hoping to catch the attention of visitors across the three days will be Paprika, which will have a starring role on the Xilam Animation stand. The series – which boasts a distinctive look and feel – is due to launch between Q4 2017 and Q1 2018 globally, with Xilam looking for partners to support its arrival in 2018. First images and official first episodes will be shown at BLE, says Marie-Laure Marchand, svp global consumer products and media distribution Asia Pacific, US and UK. Marie-Laure says that one of the key trends to emerge in the preschool space for licensors to consider is the growth and consolidation of catch up services, such as Netflix. “The way young audiences are consuming content has dramatically changed over the course of 2017,” she says.

“Kids are now watching content on multiple platforms, so having content on digital platforms and apps are key ingredients when it comes to success.” 

Right: Zodiak Kids’ Tee and Mo has already found success online for CBeebies. Below: Xilam will be giving visitors to BLE a first look at Paprika.

 Worldwide, alongside Go Jetters,

Mr Tumble Something Special and Sarah & Duck. Rikesh Desai, licensing director for merchandise and gaming, also hints that visitors will be able to hear more about new brands including Australian animation Bluey and Stanley the Can-Do Hamster, based on the Stanley picture books by William Bee. “Licensees and retailers are continually searching for preschool properties that can help expand PROGRES SIVE PRESCHOOL

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Never stop playing

Bringing brands to life on stand

Join us and let the adventure begin!

C45

Developing merchandise programmes for leading brands

 +44 (0)1937 586 237  info@lislelicensing.com  @Lisle_Int

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At Brand Licensing Europe 2017

lislelicensing.com 04/09/2017 10:45

S H OW P REV I EW: B LE 2017



“Producers now aren’t only producing TV shows,” Marie-Laure continues, “they’re also tasked with producing content for all these digital platforms to catch kids’ attention.”

Other trends to look out for on the show floor include STEM, which has been included in more and more preschool lines. “This trend towards technology is now encompassing the maker movement,”says Nickelodeon’s Marianne, “with ranges encouraging exploring technology. The Rusty Rivets offering is a great example of this.”

Another trend, highlighted by BBCWW’s Rikesh, is brands launching ranges into different categories, targeting younger or older age groups and exploring products for different

Above and left: Beat Bugs and Little Baby Bum are just two of the brands emerging from platforms such as Netflix and YouTube.

Brand Spotlight: The World of Dinosaur Roar Inspired by the classic picture book from the 1990s, The World of Dinosaur Roar has been created by Nurture Rights and produced in association with the Natural History Museum.

Bulldog Licensing is on board as the agent and will be looking to build on the foundations put in place

by Nurture Rights – these include a series of books from Macmillan Children’s Books and a master toy deal with Golden Bear. Bulldog’s initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.

All the dinosaurs in series have been verified and approved by Dr Paul Barrett from the NHM’s

Department of Earth Sciences, with all books and licensed merchandise carry the museum’s logo.

“The enormous promise of The World of Dinosaur Roar is clear from the two significant agreements already announced in publishing and toys,” says Rob Corney, group md at Bulldog Licensing. “It has enormous promise in the market and we’re extremely excited to be working with Nurture in building on its success to date.”

The classic Dinosaur Roar property has already inspired successful apparel ranges launching in Mothercare and M&Co, as well as partnerships with licensees including Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.

genders. “This year brands that would typically target the 12+ age range have launched preschool products, which raises the question around true brand stretch and pure brand exploitation,” he points out.

For eOne’s Andrew, the challenge is a much simpler one – on the face of it, at least: balancing the retail need for evergreen, solid performance with constantly changing, fresh content in-store.

“As a brand owner we have to recognise that retailers and consumers fatigue quickly,” he says, “even of a favourite brand with the top viewing figures and a big fan base. We respond by forward planning and acting nimbly to invest in constantly refreshing products and supporting with marketing.”

One thing is clear, whatever you’re looking for in the preschool space – be you licensee or retailer – you’re likely to find it at BLE. There really is a perfect preschool brand for everyone.

Inset: The World of Dinosaur Roar has enormous promise, says Bulldog’s Rob Corney.

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

DHX drives FORWARD

DHX Brands has built an enviable portfolio of preschool brands, all of which will be highlighted at BLE in October. PPS finds out more.

N

ew to DHX’s preschool portfolio this BLE is timeless girls’ property Strawberry Shortcake. The evergreen brand has evolved since her creation in 1980. With a new television series currently in development and strong brand affinity around the world, the future is looking ‘berry’ bright for Strawberry and her friends.

Meanwhile, Teletubbies popularity continues unabated in its landmark 20th year. A TV entry point for the younger end of preschool, the second series introduced a number of new elements with accompanying products hitting retail in 2018. Master toy sales are up 36% YOY (April 2017), and the first Tiddlytubbies toys and books have just launched at retail. The first-ever multi-territory live show also launches this November with exceptional pre-sales. New trend and seasonal guides are available to ensure continued on shelf stand out.

In the Night Garden has been viewed by nearly 50% of the target

demographic and is consistently the number one preschool show for HWC 0-3. A top ten UK preschool property since launching a decade ago, ITNG soft toy assortment was the number nine top-selling toy in 2016. Live experiences are hugely popular with over 800k people having seen the stage show, while the ITNG ride, products and brand new rooms are best sellers at CBeebies

Land. New product innovation from Golden Bear across plush and plastics will launch from spring/summer 2018, as well as newly invigorated soft lines with a contemporary look and feel throughout the year.

Twirlywoos is in the top five children’s TV publishing brands and was the ninth biggest preschool property in 2016. Golden Bear’s toys have won a string of awards. Looking ahead, the first licensed app will be released this spring and a multi-territory live show launches next summer.

Above: The second series of Teletubbies introduced a number of new elements.

Below: In the Night Garden has been a top ten UK preschool property since launching a decade ago.

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New categories rolling out in 2018

No.1 preschool launch on CBeebies!

Series 2 launched Sept 2017

Heavy marketing support throughout 2018

For all licensing enquiries please contact: bbcw.licensing@bbc.com

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Overion l 27 mailyer iPl ests requ

y Heaevting k r a m pport su ghout throu018 2

Over 100,000 fans on Facebook!

Ne categow rolling ories in 2018ut

Ov 12 mi er l view lion s YouT on ube

For further licensing information please contact bbcw.licensing@bbc.com

HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd BBC logo ™ & © BBC 1996.

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FAC E TO FACE : C HARACT E R OPT I ON S

Full Of

Character A

nyone who has been to Character Options’ HQ in Oldham will know that the toy company’s showroom is pretty impressive.

It acts as the perfect showcase to its heavyweight portfolio, with the preschool offering taking up a very healthy amount of space.

Indeed, preschool is the cornerstone of Character Options’ business, with two of its top three brands sitting comfortably in the preschool space.

Peppa Pig is the company’s biggest brand, while the Teletubbies relaunch last year was a huge success.

Also in the toy expert’s extensive portfolio are Ben & Holly’s Little Kingdom, Fireman Sam, Postman Pat and Weebles, while distribution agreements are also in place for PJ Masks arts and crafts, as well as PAW Patrol and Thomas Mash’ems.

So what goes into creating a stand-out preschool toy success story such as Peppa Pig and Teletubbies? PPS chatted to Mark Hunt, marketing manager for Character Options, to find out.

Above: The Teletubbies plush has been a huge success for Character Options.

Right: Mark Hunt, marketing manager at Character Options.

than 50 countries.

Mark says that its relationship with brand owner eOne has evolved and strengthened over time. “Both teams work hard to achieve objectives and understand both retailers’ and ultimately consumers’ needs,” he says. “Due to the strength of our liaison, we function as one team when working on new ideas and product development, keeping concepts true to the Peppa Pig brand.”

Some of the top performing lines include the Peppa classic playhouse, car and primary character figures, with Mark saying these have all proved their longevity over the years. The new Family Home

With two of its top three brands being preschool properties, toy company Character Options knows a thing or two about success in the sector. Its product development and marketing teams work closely with brand owners to ensure that toys reflect the brand characteristics, further extending the experience for youngsters. PPS catches up with marketing manager Mark Hunt to find out more. has recently launched and has started extremely well, while collectable plush and the Peppa Pig Mash’ems have helped to drive volume at a lower price point.

“The relaunch of the classic collection in 2016 was a huge success, revitalising the Peppa brand within a very competitive market and will continue to be the focus as we have planned to extend the range over the coming years,” Mark continues. “The classic range is ‘core’ Peppa and reflects iconic elements from the show that make it highly attractive to preschoolers.”

Below and right: The Peppa car has proved its longevity, while the Family Home is a recent addition to the range.

PEPPA PIG

Character Options has been the master toy licensee for Peppa Pig since 2005, developing products for domestic and international markets across more

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FACE TO FACE: CH A RACTER OP TI ON S Left and below: Ben & Holly and Fireman Sam are both consistent preschool brands for the company.

Peppa Pig, says Mark, has undoubtedly become a true evergreen property. “Fresh content and consistently high broadcast viewing figures for the show year after year demonstrate that the property continues to win over new fans with each generation.”

TELETUBBIES

The effervescent quartet recently burst back onto preschoolers’ TV screens and retailers’ shelves, with Character Options leading the way when it came to consumer products.

“We launched in conjunction with the new TV programme, working closely with DHX Brands to create a range that combines the core values of fun, exploration and discovery with iconic features seen in the series,” Mark explains. “The core Teletubbies range is definitely plush Below: The Pull & Play Giant Noo-noo is an electronic activity centre which has recently joined the Teletubbies line.

and research has backed this up, with the target age being 12 months+, even younger than we expected.”

“This is an age where sensory input is very important and the attractiveness and value of plush cannot be understated,” he continues. “Sales of the eight-inch talking plush have been incredible and these are one of our best volume preschool lines.”

Character Options has worked hard to create a huge level of awareness of

Secret Of Success While there’s no secret formula to creating a successful preschool toy, Mark says that there are always certain points to consider.

“Design a product that has the look and feel of the character, add in play features to satisfy the target age group and always leave something to the imagination of a preschooler,” he offers.

From a product development point of view, the values have always been the same for preschool toys, Mark continues – inspire, stimulate and excite.

“We do this wherever possible by the use of colour and building in as much play value as possible, but it is also key to leave a certain amount of imagination that is provided by the child through play.”

the new toy line – through TV ads, word of mouth and by utilising online parenting blogging influencers as much as possible. There are dedicated plush FSDUs at retail, as well as POS kits to help achieve strong presence in-store.

The range also welcomed the Tiddlytubbies this summer – with clip-on, supersoft giggling and crawling versions – all of which have added to the collectability and have driven incremental sales, says Mark.

A Pull & Play Giant Noo-noo electronic activity centre has also been introduced at retail, along with clip-on plush suitable for pushchairs, floor gyms, car seats and other more parent-orientated areas.

There are also further plans in the pipeline, as Mark explains: “As a result of our consumer research, we have two great initiatives for next year. First, we are redesigning the entire plush range to have a much cuter, more fun look – this will really refresh the entire look of Teletubbies and be more appealing to the younger target market going into our third year.”

“In addition, we are introducing a range of nursery plush aimed specifically at the very young and baby end of the market. These new plush are a mix of supersoft and sensory, first play and interactive plush which will have a very different look and really expand the range in a positive way.”

As a benchmark for success in the preschool toy market, Character Options is certainly right up there.

So why does it excel in its work with preschool properties?

Mark concludes: “Working closely with the licensors, our product development and marketing teams reflect the properties in an accurate way, staying true to the brand characteristics and translating these into popular and value for money toys.”

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Peppa’s Family Home!

ClassicToy Range Encouraging Imaginative Play For further information on Peppa Pig toys contact; Character Options, Lees Brook Mill, Lees Road, Lees, Oldham Ol4 5JL. Tel: 0161 633.9808

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CON S U MER MA RKETI N G

Partner Goals

F

or a well-known preschool brand, a good promotional partnership or celebrity endorsement can go a long way. The right ones can enhance a property’s existing positive messages with parents and families, as well as further growing its fan base. Plus they can also raise valuable funds for charities.

Over the years, eOne has aligned Peppa Pig with a number of promotional partners to help sustain excitement in the brand and offer fans new ways to engage with it.

“The core messages of friendship, sharing, helping and family will continue to be at the heart of what we do and, therefore, the heart of our promotional partnership plans,” Rebecca Harvey, eOne’s head of global marketing, tells PPS. Tommy’s is the longest charity partner for Peppa Pig, with the relationship dating back to 2006. Since then, eOne has helped to raise over £4m. “Peppa is at the heart of many of Tommy’s fundraising efforts including the bi-annual Peppa’s Splashathon. As well as being very important to the Peppa brand, our work with Tommy’s has helped us reach other retail and nursery partners such as Tumbletots, Waterbabies, babyballet and national retail chains.”

Recent activity such as the babyballet Danceathon has proved so successful – generating £371,152 in one week – that it

From Victoria Beckham paying homage to Mummy Pig on Instagram through to tie-ups with charities and healthy lifestyle associations, promotional partnerships and celebrity endorsements have further enhanced Peppa Pig’s awareness and given fans new ways to engage. PPS chats to eOne’s Rebecca Harvey to find out more.

Left: Move with Peppa is just one of the UK campaigns that the eOne brand has been involved with. Below: There has also been overseas activity, including with the Cancer Council charity in Australia. Bottom: Victoria Beckham posted this to her Instagram.

And then there are the celebrity endorsements, and Peppa has certainly attracted an A-list following. “By harnessing celebrity power we can e ak helps m fun benefit from social media Peppa Pig ot on ecti exposure for our brands Kids’ sun pr and the halo effect this has will now be extended on sales, retail confidence to become a bi-annual and the sense of being on fundraiser, alternating trend,” explains Rebecca. with the Splashathon.

Andy Murray was lucky New partnerships enough to receive a message include Save the from Peppa (Harley Bird) Children, which before Wimbledon, which launched a Muddy was broadcast on the Puddles Walk last spring Today programme and with over 7,000 nurseries subsequently mentioned and families taking part in a BBC interview and and raising over £225,000. picked up by the press. eOne also joined forces Andy also posted it on his with Book Trust on Facebook page (which has a Bath, Book, Bed 3.7 million followers) and it campaign with parenting got 19k likes and 751 shares. nanny Jo Frost, while Peppa also has the PJ Masks has become Beckham family seal of the face of the Youth approval, with Victoria Sports Trust’s National sharing an Instagram School Sports Week, post from Peppa Pig helping to launch the Live, while in the US, celebrities signed ‘Power of 3’ drive to encourage kids Peppa goodies for charity which to do 30 minutes of activity a day. were then auctioned on eBay with There’s also lots of activity overseas the likes of Liv Tyler and Kristen Bell – in Australia, Peppa was the official posting images on social media. ambassador of the Cancer Council “Endorsement by celebrity is charity; in Spain, ‘Five a Day with Peppa’ a subtle but effective means of helped promote healthy eating; while in reaching consumers,” Rebecca the US, eOne worked with the Mess Fest with Muddy Puddles Project for paediatric concludes. “For a brand like Peppa, it shows how the brand continues to cancer research. The company has also resonate with each new generation been involved with children’s projects in of preschoolers coming through.”

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The Gro Company at Kind + Jugend Brand new product innovations and an exciting new design collaboration from the leading safer sleep provider.

Discover more at Hall 11.2 Stand A-028 / B-029

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trade@gro.co.uk

+44 (0) 1392 347 111

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FACE TO FACE: N AT U RA L B A BY S H OWER

Going Natural This June marked ten years since Natural Baby Shower first started offering parents a way to access a wide range of natural, ethical and eco-friendly products. PPS spoke to director and founder, Victoria Hampson, to find out how the brand has grown and what plans are in place for the future.

I

n the last decade, Natural Baby Shower has grown from a tabletop business into one of the most popular online nursery retailers around. Taking the significant leap from an online business into more traditional retailing has paid off, and the brand is now a team of more than 20, heading towards a projected turnover of £5 million for 2017.

So how did it all begin? Inspired by the natural parenting movement in New Zealand, where she lived for a short time after the birth of her first child Dylan, Victoria wanted to offer more options for parents looking for a more ethical approach to bringing up a baby in the

Above: Victoria and Clifton have been behind the helm at Natural Baby Shower for the last decade.

Below: The stylish branding works perfectly alongside product such as this zebra-patterned Finn + Emma outfit.

UK, where the market for organic and natural products didn’t offer the same level of choice.

Starting Natural Baby Shower on her return, Victoria – along with her partner, Clifton Vaughan – helped introduce the movement to the UK by bringing together the best natural baby products she could find.

“The idea of ethical products — and a simple, close approach to parenting — really made sense to me,” she begins. “Once we came back to the UK, the same kind of choice just wasn’t here.”

Victoria explains that the first step to bringing Natural Baby Shower to parents in the UK was ensuring that products were true to the brand’s philosophy. “They had to be quality products that were sourced ethically, taking parents’ worries away so they can buy with confidence.”

In the early days, products and brands were sourced from trade shows; in 2017

The Online Strategy Rather than competing on price (a strategy which Victoria believes does the whole industry a disservice), Natural Baby Shower focuses on customer experience and trust. The website is kept fresh and up-to-date with the best products and real-time stock information, while accessible multichannel customer service offers telephone, live chat, email and of course face-to-face.

Above: Offering exceptional customer service is important to the retailer.

new suppliers are found online and via social media: “You can find some fabulous new start-up businesses on Instagram!”

The Natural Baby Shower ethos means that product selection focuses on whether a line is good for baby, taking convenience and practicality into account as well as what the product is made of. From organic cotton and bamboo clothing, to wooden toys and cloth nappies – every brand is looked at from a natural perspective, making sure it is safe, produced ethically and is as chemical-free as possible.

“We ensure we stock the best of the large brands, but also smaller, more unique ones,” says Victoria. “We research all our products very carefully, and many are from small, family-run companies, so it really is brilliant stuff. This is one of the reasons people like to buy from us – they know they can really trust the products.”

The range of natural brands sold well from the outset, including Cuddledry, 

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Ardega Advert 17-08_Layout 1 01/09/2017 16:26 Page 1

• Quick turnaround

• Low MOQs

• Over 250 products

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Also distributors of the following brands

Tel: 01473 228862 062_PPS_Sept_Oct 2017.indd 1

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Website: www.ardega.co.uk 04/09/2017 10:49

FACE TO FACE: N ATU RA L B A BY S H OWER

Distribution Detail Thanks to its streamlined processes and top-notch customer service, Natural Baby Shower also acts as a wholesaler for a number highquality, luxury and ethical brands.

The retailer is currently the UK distributor for Merino Kids (100% natural baby and toddler sleepwear), Babiators (US sunglasses brand) and Finn + Emma (modern, 100% organic clothes and toys).

Merino Kids, Frugi, Close Parent and

Tots Bots, showing just how much demand there was in the UK parents for this natural approach. This ready-made customer base meant that starting out online – at a time when internet retailing was an up-and-coming medium – allowed Natural Baby Shower to grow organically, relying on nothing more than a little Google advertising and word of mouth.

Clifton’s technological know-how allowed the retailer to remain ahead of the curve, embracing the latest online techniques to promote the business.

Today’s online marketing spend is a little higher, Victoria explains, as preschool retail is a competitive market and there are a vast number of advertising opportunities. “Online advertising and SEO optimisation does work,” she says, “but it is always evolving, so we need to be on top of our game.”

Keeping customers loyal and encouraging word of mouth is also a vital part of Victoria’s strategy. “We keep customers by ensuring multiple touch points and great communications,” she explains. “Packaging, delivery, customer service – these are all ways to reaffirm we are a trusted brand. You only have a short window of customer loyalty in the nursery industry!”

As the internet has changed over the last decade, so too has the way Natural Baby Shower engages with its consumers.

An increased focus on social media, email marketing and the blog has helped grow brand awareness, as have collaborations with other well-known brands.

“We use social media in a wide variety of ways,” says Victoria. “From product updates to brand awareness, platforms like Facebook and Instagram are imperative in reaching wide and varied audiences.

High-quality lifestyle and product images can be shared easily, while competitions are a great way to gain followers and increase interest and engagement.”

Despite the wide reach that an online business offers, Victoria was keen for customers to be able to get hands-on with product, opening first a boutique and then, in 2015, a flagship store in Bagshot, Surrey. This new space – and the ability to give product demos,

mortar store will be The Hub – an upstairs space which will be turned over to parenting classes and groups, creating a real community within the store. Parents will also be able to have free private consultancy meetings, where Natural Baby Shower experts will help them make the right choices for furniture, car seats, pushchairs and more.

The revamped shop is set to open shortly and the coming months will also see Natural Baby Shower introducing a number of new and exciting brands as well as updating the ever-popular website.

“The growth of the business over the past few years has been phenomenal, and we are really excited about the expansion. We are always looking to improve and develop everything we do,” said Victoria, “to provide the best customer experience possible.”

The last ten years have been an exciting journey for the independent retailer – here’s to the next decade!

Above: The flagship store gives parents a place to get hands-on with new lines from top suppliers. Far left and left: Natural Baby Shower also acts as the UK distributor for Merino Kids and Babiators.

etc – attracted larger stroller and car seat brands such as Boori, Joolz and Cybex.

More brands followed and before she knew it, Victoria was being approached by suppliers rather than the other way round.

Just three years later that same store is currently under construction as it being is expanded and will be almost three times the original size. “With such a huge increase in floor space, we will have even more room to showcase specific brands, more room to road-test products, and more room for mums and dads to come and discover the fantastic brands we hold dear,” says Victoria.

A new addition to the bricks and

Super Shop!

Expanding to almost three times its current size, the new-look flagship Bagshot store will see suppliers – including Bugaboo, Joolz, Babyzen and Yoyo, Cybex, Storksak, Snuz and Pacapod – installing special displays to show off their brands. The store will also have a play area, room to road test pushchairs and brand new displays showing off carriers, car seats, clothing, furniture and more.

The Hub will also be home to a number of baby classes, ensuring a constant flow of new parents.

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S H OW P REV I EW: KI N D + J U G EN D 2017

LIA MURRAIN

director, Baby K’tan HALL 4.1, STAND A048B

“

PRODUCT FOR THE NEXT GENERATION

We are excited to be launching as the European hub for the multi award-winning brand Baby K’tan. Baby K’tan carriers are extremely popular in the UK and we are looking forward to opening up European markets at Cologne via distributors and agents. We will also be showcasing our new range of swaddles and changing bags at the show.”

14 – 17 SEPTEMBER 2017 WWW.KINDUNDJUGEND.COM

F

ew industries are as keen on innovation as the nursery and preschool sector – with thousands of new products and a never-ending stream of exciting new ideas and trends making an appearance on the market every year.

There’s just one place to be for buyers looking to source these latest lines – Kind + Jugend, the leading international trade fair for baby and children’s outfitting. The perfect platform for global business, the Cologne-based trade show is now just a matter of weeks away and will once again present a comprehensive showcase for thousands of brands, bringing together the very latest in babycare product from around the globe.

More than 22,000 trade visitors visit the show to explore the latest offerings from around 1,200 exhibitors, who will be showcasing the most exciting innovations and trends from over 50 countries. This year’s show also will be expanding, utilising an extra hall of the Kölnmesse exhibition centre as part of a revamped floor plan which aims to make the show more accessible.

One of the most significant attractions is the BPA-organised UK Pavilion, which is the biggest ever, with well over 70 exhibitors taking part. The new location – in Hall 4.1 – will see the return of the familiar Union Jack livery and the popular networking drinks, which take place straight after the show on Thursday 14 September.

“Baby Products Association members will certainly make an enormous impact this year, “ says Adrian Sneyd, UK Pavilion organiser. “The British branding always brings buyers into the area en-masse and this year the British team has more quality products to present than ever before.”

With trends across the industry increasingly focusing on design, quality and sustainability, The Innovation Award and Design Park are essential for UK visitors looking for international inspiration.

A full seminar programme will also be taking place at the Trend Forum, looking at design, commercial and international trends throughout the babycare market.

As exhibitors and visitors from across the UK make their final preparations, here are a few of the exciting things in store...

Above: The new range of Baby K’tan swaddles will take centre stage.

AUDREY MIZRAHI

director, Whitest HALL 10.2, STAND B060

After “successfully

launching mifold at K+J in 2016, this year is promising to be just as exciting with the unveiling of a new, pioneering car seat that is expected to shake up the industry. K+J is integral to reaching UK retailers – we really take the opportunity to talk to our clients face-to-face, where they can experience the product first hand.”

Below: The compact design of mifold offers a highly portable car seat for every child.

 PROGRES SIVE PRESCHOOL

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This delicate grey Winnie the Pooh Dreams and Wishes collection is perfect for families with Winnie The Pooh in mind, and features adorable illustrations, co-ordinated delightfully throughout all items in the set.

The Winnie the Pooh Dreams and Wishes furniture set includes a cot bed, under drawer, closed changing unit and spacious wardrobe.

nspirational thinking

This Disney cot bed and nursery set thoughtfully combines clean and contemporary design with the delightful addition of Winnie the Pooh or Minnie Mouse illustrations.

The Winnie the Pooh Hug Me, and Minnie Mouse Hearts cot bed strikes the perfect balance between modern and classic designs and will look perfect within any nursery.

Winnie The Pooh - Hug Me

Minnie Mouse - Hearts

HALL 4.1 UK PAVILION Stand B051a Come and see our latest products

ÂŽ

14-17th Sept 2017

www.obabytrade.co.uk 01652 641491

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S H OW P REV I EW: KI N D + J U G EN D 2017



HESTER MACANARA

SARA KEEL founder, Babycup HALL 4.1, STAND B042

“

Worldwide sales of Babycup First Cups are going up and up! Diminutive in stature yet big on results and reputation, parents and health professionals around the world rave about the usability, quality and great design. We are excited to be back in Cologne this year with our best-selling, awardwinning and Made in Britain ‘Babycup First Cups’ and we can’t wait to meet with our wonderful distribution and retail partners to discuss building on this great success and to forge relationships with new partners too.”

Inset: Babycup First Cups are small enough for little hands to hold.

business development director, Close HALL 11.2, STAND G048

“

Cologne gives us the perfect opportunity to showcase new products to existing and new customers and to catch up with our international network of distributors face-to-face in one venue. We will have much to share at Cologne; from Pop-in celebrations to new Caboo fabrics and prints galore as well as showcasing a brand new look! We’ve been very busy as always, so don’t forget to pop by to check out all our offerings for S/S17” Above: New prints from Close include the Olivia.

CATHERINE DODD founder and managing director, HALL 4.1, STAND B042B

“

We are really excited to be making our Kind + Jugend debut this year. We are thrilled with our success to date and the help we have given parents across the UK to transform

mealtimes. Cologne is the perfect platform to introduce our cutlery to a global audience and launch our new fruit inspired colours.

We are looking forward to seeing the response it gets and the opportunity to meet our existing clients and new international buyers and distributors.”

Left: Doddl launched its unique and innovative lime green cutlery last year.

ERIC WHITE

managing director, East Coast Nursery HALL 4.1, STAND B051 Inset: Dreamgenii will be returning to Cologne for the second year running.

FIONA BROWN director, Bibetta HALL 4.1, STAND A044

“

Cologne is a key show for us, as we have the opportunity to showcase our full range of products. As we are looking to expand our network of distributors and retailers, this is the perfect show to meet new people.

We will be focusing on extensions to our feeding range of products, with some new fun and exciting additions to our award-winning range.”

Below: Cologne is a key show for Bibetta.

FIONA-JANE KENWORTHY marketing manager, Dreamgenii HALL 4.1, STAND 044A + Jugend provides a “greatKindopportunity to meet

with key trade buyers and distributors both home and abroad, as well as industry colleagues! We are excited to be launching the exciting new range of Dreamgenii pregnancy support and feeding pillow designs, as well as showcasing a complete re-brand of packaging and marketing support. We are also looking forward to meeting and working with our existing distributor network as well as meeting potential new distributors in fresh territories.”

East Coast Nursery “is seeking global

distributors to export our range.

The show gives us the opportunity to introduce our products to international buyers and distributors, as well as a chance to connect with many of our UK customers. Furniture always forms the centrepiece of our stand, and this year we will be showing two new additions, along with the Coast range which is now in stock.

All our product categories will be represented, including the ‘Say Hello’ toy collection which has expanded with four new products this year.”

Above: Furniture forms the centrepiece of the East Coast Nursery stand.

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Come and see us at Kind & Jugend Hall 4.1 - Stand B-055 Browse our new Travel Accessories, Child Carriers & Toddler Backpacks.

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ie r

d l e r B ac k p

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Contact LittleLife today Email: sales@littlelife.com Tel: 0118 981 1433

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S H OW P REV I EW: KI N D + J U G EN D 2017



ROB PASCOE

group commercial director, The Gro Company HALL 11.2, STAND A028

OANA MELINTE

export development manager, Lansinoh HALL 11.2, STAND D038

“

Cologne allows us to offer a Gro brand experience. We have the full range on display, from our core product to the very latest innovations, enabling retailers to see the impact our products can have on their business. The show is unrivalled in the access it can give us to contacts in new markets and is a great opportunity to catch up with current distributors and retail partners. We will be focusing on our core product, the multi-awardwinning Grobag, and sharing an exciting new design collaboration as well as introducing our latest new arrival Ollie the Owl.” Right: Retailers are ‘flocking’ to The Gro Company’s new arrival Ollie the Owl.

HASHIM YILMAZ

ANDRE DELORE

head of Infantino Europe HALL 11.2, STAND H041 With more than 60 new “product lines I must say we

have lots to show visitors at Kind + Jugend. We are busily completing all the final bits and pieces, but will be ready and waiting to share all our new developments including two brand new carriers and one new stylish wrap. We have also had some great feedback to our ‘Fresh Squeezed’ range of feeding products so look forward to demoing this, and with our much-loved Gogaga designs causing a stir it will be great to showcase the new collection.”

Above: A new collection of Infantino’s popular Gogaga activity toys will be on show.

general manager, Summer Infant HALL 11.2, STAND C048

“

We’re excited to be exhibiting from an even bigger stand at Kind + Jugend this year – we’ve certainly got a lot of products to showcase!

We have a whole host of new products launching in 2018 that will further strengthen our expertise and trusted position in the safety, bath, bed and sleep time categories. We’ll be demonstrating lots of entirely new concepts, many of which use leading-edge technology and have really innovative features. We’ll also be showing our commitment to keeping our classics and best sellers relevant and modern, with new improvements, new fashions and new features.”

Below: Innovative new concepts and cuttingedge technology from Summer Infant.

Kind + Jugend “provides a

fantastic platform for us to meet our global partners and we are looking forward to exhibiting again this year.

As the leading brand in the breastfeeding accessories category, we are always looking to expand our overseas distribution and welcome new retail and distribution partners.

We are particularly excited about the new additions to the Lansinoh range which we will launch in 2018.”

Above: Lansinoh’s 2-in-1 electric pump is a key product in the range.

DANIEL GREEN stock control and marketing, Obaby HALL 4.1, STAND B051A

“

Obaby’s latest furniture ranges are proving to be our most popular to date. At the heart of the products is the beautiful Stamford sleigh cot bed with its matching changing unit and wardrobe.

Each piece in the range is available in an array of colours and can also be customised to match any nursery thanks to the Mix ‘n’ Match options.

Also, a new selection of Disney furniture will be on display featuring some of the most loved Disney characters in exciting new designs.”

Above: Obaby will be showing its latest Disney furniture collection.



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kit and kin 17-08_Layout 1 01/09/2017 15:55 Page 1

Better for your baby, better for the environment.

Email: vendor@kitandkin.com Web: www.kitandkin.com

URE POSI TIO ENT DV

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POSITION HIP

RE POSITIO PLO N EX

Kind & Jugend: Hall 4.1 Stand A-054a

IP POSITI ON O-H TW

Discover mealtimes without the mess

NO wrapping

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No more gap between baby & highchair! universal fitting - easy clean - portable - food safe

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British Pavilion. Hall 4.1 Stand A-048b Distributed in the EU by 2012 Ltd E: info@2012ltd.co.uk T: +44 (0) 1202 303 777 W: www.babyktan.co.uk

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04/09/2017 15:22

S H OW P REV I EW: KI N D + J U G EN D 2017



JULIAN JANTKE

managing director, SpaceCot HALL 4.1, STAND A049

“

We are very much looking forward to showcasing our award-winning SpaceCot at Kind + Jugend this year. Since our launch in February in the UK, we have won a number of awards and seen major UK retailers partner with us.

We are thrilled that SpaceCot has been selected by the judges as a nominee for the Kind + Jugend Innovation Award in the World of Kids Furniture Category, and we look forward to meeting many international distributors and buyers at the show.”

DAN MARETT

sales and marketing director, LittleLife HALL 4.1, STAND B055

“

Building our presence throughout Europe continues to be a key focus for LittleLife and as such, Kind + Jugend remains a really important show to attend. This year we are very excited to unveil our new accessory collection that includes accessories for the buggy, in the car and to help babies and toddlers sleep on the go. The whole range is backed by LittleLife’s expertise and offers both retailers and parents a single-brand offering for this previously very overwhelming category.”

Right: LittleLife’s new accessory collection includes this buggy organiser.

GEMMA STOKES

UK marketing executive, Skip Hop UK HALL 4.1, STAND C010 Hop UK is extremely excited “to Skip be exhibiting at Kind + Jugend

Above: The clever SpaceCot has to be seen to be believed!

SUZIE HOWES

head of licensing and marketing, Rainbow Designs HALL 10.1, STAND A069

“

Kind + Jugend is a great show and attracts a fantastic number of international visitors.

We are especially looking forward to this year, as in addition to our core nursery collections such as Peter Rabbit, Guess How Much I Love You and Miffy we are super excited to be unveiling an absolutely stunning new classic nursery collection. On show for the first time will be our new Classic Pooh, Hundred Acre Wood Signature Collection from the world’s most famous children’s brand, Disney!”

Below: Rainbow Designs’ prestigious new Hundred Acre Wood Signature Collection.

GEORGIANA BROWNE head of Europe, Prince Lionheart HALL 11.2, STAND G018

Prince Lionheart has been “a repeat exhibitor at Kind +

Jugend for many years. As the largest trade show in Europe, Kind + Jugend is ideal for industry players to show their wares and for us to meet with our loyal European partners.

We will be showing our TWIST’R nappy disposal system with patented twist technology and specially-designed odour trapping bags and the ILLUMIPAD changing pad with integrated light for night time nappy changes, which is a finalist for the 2017 Kind + Jugend Innovation Award!”

Above: New for 2017 is Prince Lionheart’s TWIST’R nappy disposal system

again this year. Showcasing industry award-winning products and introducing new innovations to the range, the Skip Hop stand should not be missed! Featuring baby and toddler essentials such as nursery gear, bathtime accessories, on-thego essentials, changing bags, the infamous toddler zoo collection and an innovative selection of playtime and baby activity gyms, there’s lots to see! The team will be on hand to introduce buyers to the product range and a number of in-store display options.”

Above: The Skip Hop zoo collection continues to grow.

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Sleep for babies, sleep for parents.

Also new for 2017!

Little Chick London Swaddle Robe

• Baby Springs • Breathable • 100% Natural Fillings Exhibiting at:

• Chemical Free • Organic • 5 Year Guarantee

Convenience for mum - comfort for baby The new 2-Stage Comfort Nest is a fantastic multifunctional product suitable for supervised playtime and naptime. Uniquely, the wedge is removable and can be used separately to support baby’s upper body.

Hall 11.1 Stand H038

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Managed by The RHSM Group - www.littlechick.london Email: hello@littlechick.london Tel: 07976 773 486

04/09/2017 15:21

KI N D U N D J U G EN D 2017

Kind und Jugend 2017 Exhibitor List STAND NO.

COMPANY NAME

04.1 A-049 A Little Bit Brilliant 04.1 A-042 Apramo 04.1 C-049 Babocush 04.1 B-042 Babycup 04.1 A-048b Baby K’Tan 04.1 C-045b Baby MORI 04.1 B-045 Baby Products Association 04.1 A-054 BabyStyle Oyster, Hybrid 04.1 A-040 Bambino Mio 04.1 A-044 Bibetta 04.1 A-044a Cheeky Chompers 04.1 A-045 Cheeky Wipes 04.1 B-061a Colorland 04.1 A-060 Cosatto 04.1 B-053 CuddleCo 04.1 C-045c Cuddledry 04.1.B-046c D2M Innovation 04.1 B-042b Doddl 04.1 C-040 DoddleCreation 04.1 B-044a Dreamgenii 04.1 B-051 East Coast Nursery 04.1 B-051 Easy Tots 04.1 A-050 Egg Stroller 04.1 B-047a Fill n Squeeze 04.1 B-044 First Hand Learning 04.1 B-049 Gummee 04.1 B-049a Hanababy 04.1 C-048 Ickle Bubba 04.1 C-041 Kereso sea sponges 04.1 B-046b KeriKit 04.1 A-054a Kit & Kin 04.1 B-063 Kit for Kids 04.1 A-041 K-Play International 04.1 B-048 Little House Furniture 04.1 B-055 Little Life 04.1 B-043a Mama Designs 04.1 B-040 Matchstick Monkey

STAND NO.

COMPANY NAME

04.1 C-045e 04.1 C-045a 04.1 B-040a 04.1 A-048a 04.1 C-045 04.1 C-043 04.1 C-049a 04.1 C-041a 04.1 B-048b 04.1 B-042c 04.1 C-045d 04.1 B-043 04.1 C-041b 04.1 C-042 04.1 B-051a 04.1 A-048 04.1 B-059 04.1 B-061 04.1 B-046a 04.1 C-047 04.1 A-040a 04.1 B-051 04.1 C-044a 04.1 B-042a 04.1 B-048a 04.1 B-044b 04.1 B-041a 04.1 C-047a 04.1 C-044 04.1 C-043a 04.1 B-047 04.1 B-046 04.1 B-041 04.1 C-043b 04.1 A-043 04.1 C-047b 04.1 B-059a

MEEMOOBABY-MEELIGHT Mimi + Mago MJ Mark MOBA Mooncow Motherlylove Natural Skincare Mummy Loves Organics Muslinz My Carry Potty Myweeteepee Nana’s Manners Nest UK Nibbling Nimble Babies Obaby Omnio Opus Innovations PacaPod POGU Rosa & Bo Shnuggle Silvercloud Sleepybobo Sock Ons Suncrest Sunproof/Banz UK Sweet Dreamers SwimFin The Body Bump The Good Karma Shop The Rockit by N2M Tidy Tot TotsBots Wombat & Co. London YOOMI Zellie Zip Us In

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Luxury Teething Jewellery, Pacifier Chains & Accessories Safe

Practical

Stylish

Approved by mums, babies and pediatricians

Stand No. C041b Hall No. 4.1

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Available in Harrods, Selfridges and selected stores.

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KI N D U N D J U G EN D 2017

Kind und Jugend 2017 Event Programme THURSDAY 14 SEPTEMBER 2017

FRIDAY 15 SEPTEMBER 2017

10.00 - Innovation Award Ceremonies Trend Forum (Hall 10.1, stand C-070/ D-069)

9.00-12.30 - Roundtable: Children’s products in Brazil and China Congress Centre East, Conference room 1+2

12.00-12.30 - International trends and developments in the baby care market by GfK Trend Forum (Hall 10.1, stand C-070/ D-069) 12.30-13.00 - Market Insights and Award Ceremony Consumer Award – Poland Trend Forum (Hall 10.1, stand C-070/ D-069) 13.00-13.30 - Award Ceremony Kids Design Award Trend Forum (Hall 10.1, stand C-070/ D-069) 13.30-14.00 - How science and digital are colliding to transform the parenting journey Trend Forum (Hall 10.1, stand C-070/ D-069) 14.00-14.30 - Turning Clever Innovations into Commercial Successes Trend Forum (Hall 10.1, stand C-070/ D-069)

11.00-12.00 – What’s influencing design for Baby & Kids in 2018?

Trend Forum (Hall 10.1, stand C-070/ D-069) 12.00-12.30 - Market Insights and Award Ceremony Consumer Award – Netherlands Trend Forum (Hall 10.1, stand C-070/ D-069) 12.30-13.00 - The Right Mix @ The Right Time Trend Forum (Hall 10.1, stand C-070/ D-069) 13.00-13.30 - A breakthrough invention that changes traditional thoughts on breast pumping Trend Forum (Hall 10.1, stand C-070/ D-069) 13.30-14.00 - SEO 2017: what’s most important?

Trend Forum (Hall 10.1, stand C-070/ D-069)

14.30-15.00 - Retail 4.0 – New Shops – That’s What The Country Needs Trend Forum (Hall 10.1, stand C-070/ D-069) 15.30-16.00 - What’s Influencing Design for Baby & Kids in 2018?

Trend Forum (Hall 10.1, stand C-070/ D-069) 15.30-17.00 - Roundtable Russia Congress Centre East, Conference room 3 17.00-17.30 - Market Insights and Award Ceremony Consumer Award – Russia Trend Forum (Hall 10.1, stand C-070/ D-069)

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Come and say hello to the team!

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HALL 4.1 STAND B048A

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WWW.SUNCRESTTRADING.CO.UK EMAIL: INFO@SUNCREST.UK.COM TEL: 0044 1327 844 091

A new teething toy is in town and his name is

Ethan the fox.

Ethan is on trend and brand new to the market.

Ethan is a fresh and exciting take on traditional teething toy design with an animated vibrant style.

Full of charm ethan is an effective teething toy that is sure to excite parents and babies alike.

Visit us at Kind & Jugend - Hall 4.1, Stand C045

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KI N D U N D J U G EN D 2017

Kind und Jugend 2017 Event Programme 14.00-14.30 - Innovation and next level feeding for breastfed babies Trend Forum (Hall 10.1, stand C-070/ D-069)

13.30-17.30 – Chinese –Europa forum for the branch of articles for baby and kid Congress-Centre East, salon Allegro

14.30-15.00 - Retail 4.0 – the stationary retail trade – a positive outlook Trend Forum (Hall 10.1, stand C-070/ D-069)

13.30 – 14.00 – Savvy Social Media Trend Forum (Hall 10.1, stand C-070/ D-069)

15.00-15.30 - Digital touchpoints – innovative ways to address parents via online channels Trend Forum (Hall 10.1, stand C-070/ D-069) 15.30-16.00 - The profitable power of mass customization Trend Forum (Hall 10.1, stand C-070/ D-069) 16.00-16.30 - Stop Chasing confidence – build consumer trust with OEKO-TEK now Trend Forum (Hall 10.1, stand C-070/ D-069)

14.00-14.30 – Social Ads: Potentialities & Opportunities Trend Forum (Hall 10.1, stand C-070/ D-069) 14.30-15.00 – Brand Protection and Anti-Counterfeit issues Trend Forum (Hall 10.1, stand C-070/ D-069) 15.00-15.30 Market Insights and Award Ceremony Consumer Award – France Trend Forum (Hall 10.1, stand C-070/ D-069)

16.30-17.00 - Market insights and award ceremony consumer award – Austria Trend Forum (Hall 10.1, stand C-070/ D-069)

SATURDAY 16 SEPTEMBER 2017 11.00-11.30 – Market Insights and Award Ceremony Consumer Award – Germany Trend Forum (Hall 10.1, stand C-070/ D-069) 12.00-12.30 – Sensory Retail Profiling Trend Forum (Hall 10.1, stand C-070/ D-069) 12.30-13.00 – The Future of Strollers Trend Forum (Hall 10.1, stand C-070/ D-069) 13.00-13.30 – The most common mistakes within furnishing a shop and how to avoid them Trend Forum (Hall 10.1, stand C-070/ D-069)

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Best Baby and Toddler Gear 2017

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GOLD Travel Cot

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Best Baby and Toddler Gear 2017 by

CONSUMER CHOICE Travel Cot

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Discover the exciting new range of Dreamgenii pillow designs to be launched at Kind und Jugend, British Pavillion, Stand 41B – 044a

Supporting your mums through pregnancy and beyond

Multi-award winning unique pregnancy support and feeding pillow Dreamgenii relaunch supported by a comprehensive PR and Marketing Campaign. Dreamgenii is available to purchase from leading Nursery Wholesalers or Central Medical Supplies Ltd. www.dreamgenii.com info@dreamgenii.com 01538 399 541 is a registered trademark of Central Medical Supplies Ltd.

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WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

SWIMFIN SwimFin works in harmony with the body because it’s worn on the back, providing total freedom around the arms allowing for a natural swimming position. It is the only aid to ever have been endorsed by the ASA and works across all four swim strokes. It is also super safe and highly visible.

Tel: +44 (0)1604 416916 www.swimfin.co.uk Hall 04.1, Stand C-047a

RAINBOW DESIGNS On show at K+J and launching in stores this autumn, Rainbow Designs will be launching the prestigious new Hundred Acre Wood Signature Collection. This high-end collection celebrates the classic heritage of A.A Milne’s Winnie the Pooh and his loveable friends; Tigger, Piglet and Eeyore, in a style that is totally dedicated to baby.

Tel: +44 (0)1329 227300 www.rainbowdesigns.co.uk Hall 10.1, Stand A-069

N2M

NIBBLING New for September 2017, Nibbling is launching the new natural wood and silicone teething Rrattle. The rattle will be available in seven different colours, including a limited edition pearl rattle.

Tel: +44 (0)7943 958860 www.nibbling.co.uk Hall 04.1, Stand C-041b

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The Rockit had a fantastic reception at last year’s Harrogate show and 18 months later it is now ready for launch. The innovative design has already won a Design Council Spark Award and was a finalist at last year’s BPA Innovation Awards. When attached to pushchairs and prams it creates a gentle rocking motion, much the same as a mum or dad rocking the stroller by hand. The movement helps to soothe the baby to sleep or keep them asleep.

Tel: +44 (0)7588 717000 www.rockitrocker.com Hall 04.1, Stand B-047

04/09/2017 14:38

MuslinZ

feeding and care night light

SEE MUSLINZ AT K&J HALL 04.1 STAND C041A

Quality Muslin Products Premium Quality Muslin Squares Wraps and Bibs Designed in the UK

Come and visit Meemoobaby at Kind + Jugend Hall 4.1, Stand C-045e in the UK Pavilion

For more information please contact us MerryGoRoundUK Tel 01295 810008 Brightbots Ad 70x110_Layout 1 05/07/2016 Email info@merrygorounduk.co.uk

14-17 September 2017

www.meemoobaby.co.uk info@meemoobaby.co.uk

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MuslinZ Muslin Z

from MerryGoRoundUK Owner of the Muslinz andAvailable Brightbots brands

Quality Muslin Products Premium Quality Muslin Squares Wraps and Bibs Designed in the UK

04/09/2017 10:09

WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

GRO The Gro Company will once again be exhibiting at K+J. Previews will include new ranges for 2018 and the reveal of a brand new exclusive design collaboration. Ollie the Owl, its latest sleep aid, will also be flying in following a hugely successful launch.

Tel: +44(0)1392 347111 www.gro.co.uk Hall 11.2, Stand A028/B029

KIT & KIN

SMILEY WORLD Smiley attends K+J for the first time as part of its strategy to give back to its partners by showcasing their products to the leading category decision makers. The brand will also exhibit the complete range of kids and preschool products that make Smiley the Best Licensed Lifestyle Brand 2017.

Tel: +44 (0)207 3788231 www.smiley.com Hall10.1, Stand B061

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Kit & Kin offers families a range of safe, eco-friendly and affordable products that are better for parents, babies and the environment. Its award-winning range includes biodegradable nappies, wipes, sacks and certified natural skincare for mother and baby. All its products are hypoallergenic and approved by dermatologists to ensure they’re mild and kind to use on skin.

Tel: +44(0)7932 229549 www.kitandkin.com Hall 04.1, Stand A054a

04/09/2017 14:38

Elegance, Style & Quality

HALL 4.1 UK PAVILION Stand B051a Come and see our latest products

14-17th Sept 2017

The timeless Obaby Stamford furniture offers families the perfect combination of style, quality and practicality.

At the heart of the range is the beautiful Stamford sleigh cot bed, with its elegant scroll design offering traditional styling with a contemporary finish. For those looking for all of the great features of a full size cot bed but with limited space, the Stamford mini sleigh cot bed is the perfect option.

Toy box

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Available in a unique artistic palette of colours to bring an alternative fresh feel to your little ones nursery. Also available in classic Country Pine or Walnut.

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The included changing unit, wardrobe and cot bed under drawer provides all the storage options you could possibly need.

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Mini sleigh cot bed - Bonbon Blue

Mini sleigh cot bed - Taupe Grey with White

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WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

SKIP HOP UK Skip Hop UK is extremely excited to be exhibiting at K+J again this year.

Showcasing industry award-winning products and introducing new innovations to its range, the stand is not one to be missed. Featuring baby and toddler essentials in the form of nursery gear, bathtime accessories, on-thego essentials, changing bags, the infamous toddler zoo collection and an innovative selection of playtime and baby activity gyms, there’s lots to see.

The Skip Hop team will be on hand to introduce buyers to its product range and the variety of in-store display options it has available.

Tel: +44 (0)1582 434250 www.skiphop.com Hall 04.1, Stand C10

ARDEGA

BESAFE BeSafe will be presenting new highback boosters ready for the next stage of the R129/iSize roll out, along with many other innovations across the range. Combining over 50 years of experience with the ‘DNA’ of its current iZi Up Fix X3, this is a great example of its focus on continuous innovation and following the great success of iZi Modular in 2016. Its also excited to showcase the full UK Voksi and IDA ISING range and its unmissable Cologne show offers.

Tel: +44 (0)1606 814 638 www.carseat.co.uk Hall 10.2, Stand A020/B029

Ardega is delighted to announce that it will be at K+J on the Bo Jungle stand. It will be delighted to meet with any UK retailers looking to stock this brand in particular, but will happily discuss its other brands over a glass of champagne at the show.

Tel: +44 (0)1473 228862 www.ardega.co.uk Hall 11.2, Stand C038 D039

Catch up on the latest from Banz with us in the British Pavilion Stand 44B

Kind + Jugend 2017 14-17 September Koelnmesse GmbH Messeplatz 1, 50679 Cologne Germany

HALF PAGE AD - BANZ.indd 1

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Acre Cot Bed shown in bed mode

The Acre collection

t: 01692 408802 e: nursery@east-coast.co.uk w: eastcoastnursery.co.uk

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WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

MEELIGHT Meelight gives the right amount of light, just where parents need it – to see to feed and care for their baby or child at night. Wearable, dimmable and rechargeable, Meelight’s soft golden glow, with low blue light content, ensures both baby and parent are not over-stimulated so they can easily fall back to sleep.

Tel: +44 (0)7977 096398 www.meemoobaby.co.uk Hall 04.1, Stand C-045e

SUNPROOF

PACAPOD PacaPod changing bags are the ultimate 3-in-1 baby organisation system, designed to help families travel with confidence and style.

This season, customisation is at the forefront of the range, with the ability to now personalise the changing bag with pods with a choice of beautiful and standout prints.

Tel: +44 (0)844 3510222 www.pacapod.com Hall 4.1, Stand B061

R

Sunproof, sole UK distributors of the Banz product range since 2001, is dedicated to protecting babies and children aged 0 – 10 years with a great range of products. The range includes BabyBanz sunglasses, the trusted brand leader in infant eye protection, Banz ear defenders, effective protective earmuffs for any noisy situation, Banz UV protective swimwear, Banz sun hats, new Duals and Chameleons eyewear and Banz bottle balls.

Tel: +44 (0)1460 258040 www.sunproof.co.uk Hall 04.1, Stand B-044b

The New Award Winning Baby Rocker is Launching

Portable baby rocker, safe to use from birth

Attaches to pushchairs and prams

Rainproof. Use indoors and outdoors

Gentle 30 minute rocking cycle

Quiet motor technology with adjustable speed

Up to 60 hours battery life

One Giant Sleep for Babykind

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Award Winner

04/09/2017 16:31

Come and visit us at

Kind + Jugend Hall 10.1, Aisle B, Booth B-061 For further infomation please contact julian@smiley.com

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WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

DODDLECREATION Gold Award winning DoddleBags are unique, easy to use food, art and travel pouches. They are 100ml and see-through so they’re allowed in hand luggage, plus they are reusable and environmentally friendly.

DoddleCreation will be launching three new products at the show.

Tel: +44 (0)7525 420589 www.doddlebags.com Hall 4.1, Stand C-040

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MAMA DESIGNS

FILL N SQUEEZE Fill n Squeeze’s new recipe book takes baby feeding to a journey beyond weaning. It’s packed with healthy and nutritious recipes that can be filled in fun reusable pouches. As the baby grows their nutritional needs changes and more healthy snacks are useful to keep those hungry moments at bay.

A section on yoghurt and smoothies is included which can be made ahead and kept frozen in fun designed spot the difference pouches.

Tel: +44 (0)7980 853446 www.fillnsqueeze.co.uk Hall 04.1, Stand B-047a

Mama Designs launches it’s soft large swaddle muslins in a gorgeous geometric hummingbird design.

The swaddle muslins will be available as a two pack of grey and russet.

Tel: +44 (0)121 3660267 www.mamadesigns.co.uk Hall 04.1, Stand B-043a

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WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

BABY K’TAN EU (2012 LTD) New from the multi award-winning Baby K’tan Baby Carrier (an ideal blend of a sling, wrap and carrier) is a stylish changing bag in three designs, with a built-in wet bag with anti-microbial lining. Also new is the newborn swaddle and toddler blanket, made of breathable stretch fabric, which provides continuous airflow so that baby doesn’t overheat.

Tel: +44 (0)1202 303 777 www.babyktan.co.uk Hall 04.1, Stand A-048b

DODDL The unique and innovative Doddl cutlery will be showcased at K+J in a brand new packaging design.

Since its launch last year, Doddl has been transforming mealtimes for many families across the UK. New for K+J are two new fruit inspired colours - Raspberry Pink and Blueberry Blue to complement its original Lime Green cutlery sets.

Tel +44 (0) 7730 570735 www.doddl.com Hall 04.1, Stand B-042b

BABYSTYLE

BIBETTA Award-winning Bibetta will be showcasing its exciting, new, contemporary pattern designs and on-trend colours including several fun, new characters for its award winning UltraBibs and placemat with pocket, including cars for 2018. After winning three Loved

By Parents 2017 awards, Bibetta’s luxury burp cloth will feature in a new grey/white colourway.

Tel: +44 (0)1223 840236 www.bibetta.com Hall 04.1, Stand A-044

There will be a raft of new products for visitors to see on the BabyStyle Oyster stand at this year’s show including the new Oyster Snuggle Bed, the stunning Oyster Atom, the Twin Oyster Lite and the multiaward-winning Oyster2 with a new rose gold chassis. In addition to the existing products and colourways there will be new models in the Oyster and Hybrid ranges that will be unveiled to attendees at the show for the first time.

Tel: +44 (0)1509 816444 www.babystyle.co.uk Hall 04.1, Stand A-054

TIDY TOT

A LITTLE BIT BRILLIANT Since its launch in February, SpaceCot has won many awards and partnered with major UK retailers. It has been shortlisted as a nominee for the K+J Innovation Award in the World of Kids Furniture Category this year.

The new 2017 edition in Biscuit, Midnight Grey and new silver will be on display, as well as the new fitted sheets. Come and meet our SpaceCot characters Cosmo and T-D! Tel: +44 (0) 742 76 75 012 www.alittlebitbrilliant.com Hall 04.1, Stand A-049

Tidy Tot launches a brand new coverall bib print design in response to continued demand for new colours and prints for the multi-award winning Tidy Tot Bib and Tray Kit. The new print is a unisex take on weaning fruits, represented in a neutral and stylish grey colour palette.

Tel: +44 (0)1625 404380 www.tidytot.co.uk Hall 04.1, Stand B-046

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WHAT’S NEW KIND UND JUGEND 2017 Showcasing at this year’s K+J show. 14 – 17 September.

CHEEKY CHOMPERS The latest addition to Cheeky Chompers’ award winning range of products, the Muslin Collection is made from brilliantly breathable 100% organic muslin making it naturally cuddle-able and super soft.

Perfect for gifting, individual items include the Neckerchew, Neckerbib, Comforter and Multimuslin, one beautiful muslin with six clever uses.

Tel: +44 (0)131 4408370 www.cheekychompers.com Hall 04.1, Stand A-044a

ICKLE BUBBA Ickle Bubba, the award-winning brand on a mission to offer parents high quality nursery essentials with affordable style and practicality, is thrilled to announce it will be making its debut at K+J where it will be unveiling a number of new products for the first time.

Headlining will be the all-new Special Edition Stomp V4 travel system, featuring the brand’s flagship product in the striking Woodland Bronze and Blueberry Chrome colourways.

Tel: +44(0)1554 707022 www.icklebubba.com Hall 04.1, Stand C-048

KERIKIT

BABYCUP Babycup is excited to be back in Cologne this year with its bestselling, award-winning and Made in Britain Babycup First Cups.

Diminutive in stature and big on results and reputation, parents and health professionals around the world rave about their usability, quality and great design. Babycup First Cups encourage true sipping to help prevent tooth decay and dental problems during critical development stages and continue to create strong consumer demand driven by consistently excellent reviews.

Tel: +44 (0)1483 866081 www.babycup.co.uk Hall 04. 1, Stand B-042

JE PORTE MON BEBE JPMBB from Paris gives parents the best choices to carry their babies for both comfort and physiological well being. Well known for their beautiful colour combinations, from subtle to intense, JPMBB offers four BabyCarriers for everyone which are recognized by the Hip Dysplasia Institute for their day-to-day work to give the best physiological position for baby.

Tel: +33 (0)141631494 www.jeportemonbebe.com Hall 04.1, Stand A-068

Leading the way in multifunctional bag design, KeriKit’s multi-award winning leather bags combine enduring quality, functionality and impeccable style, offering practically perfect changing bags.

With an innovative internal layout designed by a fellow-mother, KeriKit bags adapt to individual lifestyles, empowering women well beyond motherhood with their own fashion identity.

Tel: +44 (0)7967 699474 www.kerikit.com Stand 04.1, B-046B

EGG BY BABYSTYLE Since its launch egg has received many fantastic reviews from journalists and celebrities alike as well as winning many prestigious awards. At this year’s K+J egg has its own stand where the existing range will be shown along with the exciting new compact Quail. There will also be some exclusive first reveals on the egg stand for visitors to the show.

Tel: +44 (0)1509 816444 www.eggstroller.com Hall 04.1, Stand A-050

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Come see us on stand B40A HALL 4.1 at King & Jugend 2017, Cologne

To find out more about the range, or to discuss becoming one of our growing list of stockists, please do get in touch with us directly by calling 01432 279055 or 07815 179574 or email info@mjmark.co.uk www.mjmark.co.uk

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COLU MN I ST

AND SELLING CATHY’S BUYING This month Cathy looks back at a simpler time and asks who COLUMN remembers when buying and selling used to be so easy?

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com

O

“

nce upon a t ime, buying was simple.

You had something I w a nte d , I h a d something you wanted.

We swapped. It was up to each of us to be sure that we were actually getting what we were told we were getting. And generally there wasn’t much choice; we had to put up with what some itinerant trader had in his cart.

Then the law decreed that what we were buying should be accurately described. Only fair these days. Back then even I could see that the ‘potatoes’ you were offering were a pile of muddy stones, or that they were green and mouldy. But these days, the vast majority of us would struggle to know whether a mobile phone would work, or whether some burgers are made of beef or horse!

We have now a deluge of regulations

that must be adhered to and many of them can be a right pain, making you wonder who on earth thought them up! However, they are there for the safety of our customers.

There have been accidents in the past that just don’t happen these days – all because of some rule or another.

So coming up with an idea that w ill make you a multimillionaire is just the start of a long, hard process. Much of a supplier’s workload these days is managing the supply chain and making sure that the product is being made in the right way. It is not enough that the factory does not leave a needle in the filling, it also needs to prove it hasn’t, by following stringent checks. It is not enough for the product to comply with the regulations, the entire supply chain must also be fully documented.

Then of course, there’s making sure the cost of the manufacture

is in line with what a product will actually sell for. That can be more of an art than we give credit for!

There are numerous examples of products that didn’t sell being relaunched at a signif icantly higher price – and vanishing off the shelves as customers snap it up. Sometimes a simple change to the packaging can make all the difference.

Then t here’s t he $64 ,000 q ue s t ion : w i l l ou r t a r g e t customers rea l ly w a nt t h is product? In our industry there is a long list of things that every parent-to-be needs to buy or be given. There are also a number of things parents would never have thought of but that, having bought, they’ll be grateful for every time it’s used. Many of us have a piece of information that will, once pooled, fit the jigsaw.

And pooling that information is one very important aspect of a trade show.

Kind + Jugend is just around the corner. It is one of the most important shows in the UK nursery industry’s calendar. Some exhibitors will be there simply to talk and listen to their existing customers. Many will be there to find new customers – or at least learn why a potential customer is not buying. Is it that the colour is wrong; does the product not have that je-ne-saisquoi in styling?

An exhibition is not just for the buying and selling of product, it’s also a chance to add your bit of knowledge to the grand scheme of things. A chance to ensu re t hat t he products of the future are those that will sell – and maybe make us all millionaires!”

Above: One day Rodders, one day...Left: Trading used to be so simple!

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MOVING ON

With new models launching into the market every months, it’s safe to say that few areas of the nursery industry develop and innovate as quickly as the mobility sector. With key launches taking place at Kind + Jugend later this month, PPS spoke to a number of suppliers to find out how business has been over the last 12 months and what’s in store for the future. Here’s what they said...

Inset: Skoda’s Man Pram featured in a 2013 TV advert.

DANIEL GREEN, STOCK CONTROL AND MARKETING, OBABY “Both the Obaby and ABC Design ranges have won a number of awards in the past 12 months. In particular, the ABC Design Pepper won gold in the prestigious Mother & Baby Awards 2017 for best travel system – this has boosted critical brand awareness for the entire ABC Design range.

As many of today’s pushchairs have similar features, parents are looking for the best value for money and the style which suits them. By offering a wide choice of colours and accessories, parents can tailor their pushchair to match their needs perfectly.

The 2017/2018 period sees ABC Design tweaking their current range with additional features and new colourways being introduced. The Obaby Zeal is also getting a redesign and will be available in some exciting new designs aimed at keeping up with today’s ever changing trends.

There seems to be a rising demand for traditional style prams and more neutral colourings seem to be a lot more dominant now over bright designs.

However, as with most trends, this will most probably at some point come back around!”

T H E MOB I LI T Y MA RKET

KEVIN GOLDING, COMMERCIAL DIRECTOR, BEBECAR UK “The single most important thing for anyone to consider about a pushchair is the baby who will be using it.

Their comfort and safety should be everyone’s priority. Unfortunately, many parents place more importance on the appearance or price of the pushchair. I think it’s important to talk about the experience of the child in these products – the benefits, or potential risk, to their wellbeing and development.

Bebecar designs beautiful looking pushchairs, with lots of thought given to the comfort of the parent and baby. Our carrycots have ventilated bases and reclining backrests; our wheels contain ball bearings and our pushchairs have adjustable suspension, for comfortable rides on rough ground. I would love to see pushchairs catch up with car seats in terms of the discussion around comfort and safety, and their importance as a selling feature.

As well as the upcoming release of the 2018 fabric collection, there is something brand new to see on the stand at Kind + Jugend. You’ll need to visit the stand to see what it is!”



Below: The Spot+ is a luxury lightweight pushchair which umbrella-folds to a compact size.

Left: The award-winning ABC Design Pepper was named the best travel system in the Mother & Baby Awards 2017.

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HALL 10.2 Stand C041 14-17th Sept 2017

www.abc-design.de/uk

Come and see our latest products

New 2017/2018 Range of Systems & Accessories

All the flexibility you can think of

Think Baby.

Available in the UK through

®

Apply to be an ABC stockist: www.obabytrade.co.uk 01652 641491

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(UPPABABY)

T H E MOB I LI T Y MA RKET

JESSICA MILLN, MARKETING MANAGER, COZY N SAFE



“We’ve seen nearly a 20% growth in our business based primarily on the Group 2/3 category growth, as more parents want to keep their children in high back boosters.

Children are much happier to sit in a high back if it is genuinely comfortable.

Parents are now focusing more on safety. In terms of trends, they love features such as Isofix, rotating seats,

JON SUMROY, INVENTOR OF MIFOLD “In the car seat market, parents want to put safety first. They take great care with their primary car seat choice, but during ad hoc or unexpected trips they will often risk just using an adult seat belt to secure the child. This is where mifold fits into the market. It’s a tiny, portable innovation which weighs less than a small bottle of water and can fit into a handbag, glove compartment or child’s rucksack.

The past year has been our first full year of trading. We anticipated mifold would perform well after we smashed our crowdfunding pre-sales target and set a target of $40,000 dollars within the first two weeks. We reached this target in less than two hours! We expect to close the year having sold over 450,000 mifold seats in 130 countries.

We will be launching an exciting new product at Kind + Jugend and bringing it to market at the end of 2017. During 2018 we aim to grow the mifold business in new and existing markets, while continuing to develop new products.”

Inset: A portable child car seat, mifold keeps children safely strapped in when a regular car seat is not available.

self-adjusting five-point harnesses, easy recline and adjustment functions – anything which makes their lives easier.

The Excalibur from our Signature Range is proving to be a runaway success. It is one of very few seats to offer a five-point harness suitable for up to 25kgs (Group 2). This is ideal for children who outgrow the Group 1 stage when they are still only two or three years old and wouldn’t be safe in a booster seat. We were pleased how many parents found us based on this feature even before we started telling

Above: The popular Excalibur can be used right up until around 11 years of age.

our retailers!

We are extending our Signature Range for autumn 2017 and spring 2018, with seats which will benefit from the most up-to-date safety features and increased comfort.”

PAUL SIRETT, BESAFE COUNTRY MANAGER UK/IRL “In the 12 months to September 2017 we have been enjoying double digit growth, driven by our new modular system with the unique ‘extended rearfacing’ possibility.

Within car seats, parents are increasingly looking for extra features and clever innovations that set the seats apart from the masses like The BeSafe Modular which has extra adjustable leg-room for Left: The Spot+ rearfacing children. It is our hero product for is a luxury 2017, as it is full of unique features such as the lightweight extra leg-room and SIP+ side shock absorber. pushchair which umbrellaThe future of the car seat market will see folds to a continued product innovation and growth for compact size. those brands and retailers who are serious about safety and service in the car seat market. We will be introducing more iSize models to complete our range of iSize seats across all ages ranges. ”

RICHARD BAMFORTH, DIRECTOR OF SALES, DCUK (UPPABABY) “Following Brexit, the wheeled goods market in particular saw some significant price increases which resulted in a short term decline in volume in the latter part of 2016. What is interesting is that six months on, our best-selling models are also our most expensive models. New customers have no interest in what product cost a year ago. We operate at the premium end of the market but there’s strong evidence that if a customer is making an investment, they Inset: The VISTA remains want the best.

UPPAbaby’s It is important for brands to consolidate their strongest line. market position and premium brand customers demand quality, style, value for money and good service. We are constantly looking at ways to improve all four while not losing sight of what our brand stands for.

We have a major new launch planned for Cologne. There are not many secrets in this industry, so it could be the worst kept secret ever but until Cologne, I’m keeping quiet!”

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BeSafe Modular - Tradepass 17-08_Layout 1 29/08/2017 15:3

INTRODUCING THE

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Call our sales team on

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T H E MOB I LI T Y MA RKET

 FRAN VAUGHAN, CO-FOUNDER, ICKLE BUBBA

“For us 2017 has been a great year.

We have exceeded the targets we sent ourselves 12 months ago and hope this continues into the new year.

One of the main influencing factors when purchasing a buggy or car seat is value. And colour trends – we’re definitely noticing grey tones becoming more popular.

There are three key attributes that we stick to which help us appeal to parents across the market; function, safety and style.

The new Stomp V4 is our flagship product this year. Inspired by nature, it comes in natural colours and exclusive finishes as well Above: The as a bundle Stomp V4 special including all of edition all-in-one travel system is the necessary Ickle Bubba’s highlight for 2017. accessories for parents.

We have two new product launches coming up for the coming year; special editions of our awardwinning Stomp range as well as a brand new Solar isofix and recline Group 1-2-3 car seat. I think the choice of car seat sizes is going to be really important in the future, as will the growth of technical innovations within the market.”

SIMON AND SELINA RUSSELL, FOUNDERS, CHEEKY RASCALS “The mima xari continues to perform strongly for Cheeky Rascals. We were thrilled to see the range launch in Harrods late last year and secure a highly sought-after POS presence. It continues to sell well and we are carefully increasing our network of independent retail outlets too.

We believe that parents are looking for great quality products that they can rely on to keep their children safe and happy on the move.

Something that is always a consideration is a lightweight stroller without compromising on comfort, safety or style. The success of mima has shown that there is a demand for both creative and Above: The mima revolutionary design. xari offers a mix and match system In 2018 we look forward to launching a beautiful new mima which allows buggy, the zigi. This unique buggy is super-compact, folding small customers to enough to be accepted as cabin baggage with most airlines, which create their very own pushchair. is sure to be a big selling point for all retailers. With an innovative one-handed folding mechanism, a large basket and stylish transparent wheels, the zigi will be a great addition to the mima range.”

PHIL HOWE, COUNTRY MANAGER (UK AND IRELAND), PEG PEREGO “Peg Perego is new to the UK market and as such, our first full year of trading will close in December 2017. Mid-way through our third quarter, reactions to our main performer, the Book modular system, remain extremely positive. Consumers like the flexibility, ease of use and lightweight frame. We watch heavily pregnant mothers lifting the chassis with one hand!

Parents want to know they are spending wisely, so product integrity, value for money and quality handling are key. We’re also seeing parents thinking ahead and considering systems that will convert into a double later on.

New for 2018 is Team, an elegant modular system which converts into a double with various configurations. We are very excited about this product launch in 2018 and have several other exciting projects we are currently working on for launch later in the year.

Brand integrity is incredibly important in the current Above: The Navetta Popclimate. As an Italian brand we pride ourselves on the up carrycot is a unique style and finishing of our products, but we find it’s innovation which means overall performance that drives the purchase decision that it can be folded on the Book chassis. in the end.”

SAMANTHA NEWTON, GLOBAL SALES AND MARKETING DIRECTOR, SILVER CROSS “Silver Cross has successfully continued to drive forward its product range, both in the UK and globally. Parents are seeking premium quality along with the highest levels of safety and baby comfort.

When making a decision, design features such as exceptional fabrics,

coordinating accessories and flexible usage in travel systems are increasingly important.

This year saw the launch of Wave – a luxurious and flexible pram system that’s future-proofed for a second baby. Wave features an innovative One plus One® connection system and offers 16 possible configurations for single, twin or sibling use.

Special Editions are a growth sector and Silver Cross has responded

Right: The Silver Cross Wave launched March 2017 and has been an overwhelming success.

by expanding its collection, with coordinating car seats to match each of the prams. We also expanded our pushchair range with the launch of Avia, an ultralight and super compact stroller. Both products have proved an overwhelming success in the wheels market.”

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www.venicechild.com For UK sales please call: 01924485552 or e-mail: info@mee-go.co.uk https://twitter.com/venicechild @venicechildprod www.facebook.com/venice.child

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WHAT’S NEW MOBILITY New lines available for the mobility sector.

CHICCO Introducing the narrowest book-folding travel system on the market: Chicco StyleGo. At only 50cm wide, it fits easily into small spaces, making it very useful when travelling. Housing a wheellocking system, three-position adjustable handle, and front and rear suspensions, Chicco StyleGo is designed with maximum practicality in mind. Suitable for children from birth, thanks to its reversible seat, the stroller also provides an adjustable leg rest to accommodate a child’s growth. Light, easy to handle and with a very smooth drive, Chicco StyleGo is ideal for parents on the move.

Tel: 0208 9536627 www.chicco.co.uk

BABYSTYLE

PEG PEREGO

The Hybrid is a stroller without compromise - one chassis offering three stroller options with clever and simple axle changes allowing parents to adapt the chassis to suit them. As a single stroller it is compact and user friendly, in City mode it uses the smaller rear wheels and narrower axle making it perfect for the hustle and bustle of city life while in Edge mode the larger rear wheels on a wider axle are added offering more flexibility and the ability to quickly add an additional seat unit or carrycot to become a supremely stylish tandem.

Tel: 01509 816444 www.hybridstroller.com

The 3-wheeled, Book Scout is proving a popular addition to the Peg Perego portfolio. Combining stylish colourways with off road technology, the Book Scout is perfect for urban and country living.

The one-piece adjustable handlebar, and the Easy Drive System using twelve ball bearings and suspension provides 360° manoeuvrability and less effort to push, whilst the chassis can be folded one handed.

The trademark G-Matic system enables easy attachment of all modular components and the offroad chassis also includes a roomy shopping basket.

Tel: +39 6088213 www.pegperego.com

ICKLE BUBBA The all-new Solar Group 1-2-3 Isofix and recline car seat is the latest product from the innovative nursery brand Ickle Bubba. Suitable from 9 months to 12 years, the Solar car seat adapts with the child, up to an impressive 36kg weight range.

The Solar comes with advanced safety performance features and a luxury two-tone suede fabric with reversible seat and headrest cushions and is available in a selection of classic colours including dark grey, light grey and black.

Tel: 01554 707022 www.icklebubba.com

COZY N SAFE Cozy N Safe is planning to boost its profile among consumers as being the most comfortable children’s car seats in the market with its exemplary new Signature Range. The team at Cozy N Safe have been working really hard this year developing three new Child First Signature car seats to extend the range in comfort and safety without compromise. Lancelot (Group 0+/1), Tristan (Group 2,3) and Arthur (Group 0,1,2,3) are due to be launched during the Autumn. As well as employing all of the latest safety features, these seats will benefit from pioneering use of high-density polyurethane foams to improve comfort and give extra impact protection.

Tel: 01726 77529 www.cozynsafe.com

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For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

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WHAT’S NEW MOBILITY New lines available for the mobility sector.

MIFOLD Mifold is totally unique in the child car seat category. It is lightweight with tiny proportions, weighing less than a small bottle of water, is foldable, portable and convenient. It is ten times smaller than any other car seat safety product on the market and it fits three-in-a-row across the back seats of any car.

Tel: 0207 3239514 www.whitestep.co.uk

BUGABOO

JOIE

JOOLZ

Following the success of the Classic+ Collection for the Bugaboo Cameleon and Bugaboo Buffalo, the Bugaboo Donkey joins the line-up with a sophisticated new look of its own.

The timeless elegance of navy blue meets the multi-purpose stroller with the Bugaboo Donkey Classic+ Navy Blue. Its originally inspired by 2001’s Bugaboo Frog, and features an off-white quilted interior lining.

The Classic+ Navy Blue edition of the Bugaboo Donkey comes with an extendable navy blue sun canopy, bassinet and seat fabric.

The matching navy blue side luggage basket, aluminum chassis and black hand-stitched leatherlook handlebar and carrycot handle complete the look.

Tel: 0800 5878265 www.bugaboo.com

With space and ease of use being a real concern for a lot of parents, Joie has the answer with the new Pact stroller. A lightweight and super compact fold, perfect when out and about, it’s the ideal travel mate.

Designed to be compact yet strong and feature rich, suitable from birth with the flat reclining seat, it includes adapters to pair with Joie Gemm, iGemm and iLevel infant carriers.

Folding in a split second with one hand, Pact has an integral carry strap and comes with a handy carry bag.

It also features a one-hand multi-position recline, height adjustable handle, padded soft five-point harness, extending canopy, all round suspension, large shopping basket and raincover.

Tel: 01889 808 900 www.uk.joiebaby.com

The new Joolz Geo2 is available as a mono or duo pushchair. The monoconfiguration has an open harness and magnetic buckle, punctureproof tyres and the extended large sun hood (UPF 50+) with see-through ventilation. In addition, it has an improved design with a streamlined chassis, crafted details and leatherette touch points made from sophisticated fabrics. This pushchair is suitable for all terrains thanks to its four-wheel suspension, the sizeable rear wheels and its stress-free steering. The cot and seat extend to a high position so parents will never have to bend too far and they can easily push the child up to the dining table when eating out. www.my-joolz.co.uk

DIONO Designed for every occasion, every day, the Diono Quantum travel system is inspired by parents and developed with child travel experts, to be the ultimate all-in-one travel system, incorporating, style, comfort and practicality. It glides over all terrains, and features the first completely symmetrical chassis making it perfectly balanced as well as stylish. The Diono Quantum is packed with useful features for new parents, including a complete 3-in-1 smart seat, with XL capacity to 23kg and plenty of padding for ultra-comfort. The Diono Smart Seat transforms from bassinet, complete with luxury mattress and liner, to a large toddler seat, with multiple recline positions and parents have the option for little ones for face them or watch the world. Happy economy comes as standard with features like a raincover and infant carrier adaptors included in the package. The clever adaptors are designed for the Diono Radius infant carrier, but are also compatible with many other brands including Maxi-Cosi, Cybex and Nuna.

Tel: 01827 310557 www.uk.diono.com

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The only complete indoor solution from birth until 2 years

Adjustable backrest Adjustable height

CRIB for sleepy breaks

RECLINER FROM BIRTH with electronic toybar to entertain the baby

For more information, please contact our Head Office on 02089536627 or visit www.chicco.co.uk

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HIGHCHAIR for the first meals at the table

Facebook: /chiccocompanyuk

FIRST CHAIR from 6 months to relax

YouTube: /chicco

30/08/2017 09:37 31/08/2017 17:42

COLU MN I ST

A PARENT WINTER IS COMING PERSPECTIVE In her latest column for Progressive Preschool, columnist Lisa – a blogger, graphic designer and parent to two-year-old Taylor – explains why parents dread the arrival of a winter cold and shares her top products for getting through those dark days.

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-one Lisa Beever. www.leeleeloves.co.uk

happens when your little angel hasn’t pooed in over a week and you must intervene. Or when they start vomiting on your bed at 3am and you don’t have any spare sheets ready. It’s not pretty!

Winter is coming and for parents and infants that means coughs and colds are on their way too. Toddlers seem to spread germs so quickly, especially once they start socialising or attending nursery.

Aside from wrapping them up and keeping them isolated indoors for the next few months, a winter cold is inevitable. As we approach our third winter with a toddler (and now I’m expecting another winter baby!) I’m feeling far more prepared to tackle it than usual.

Forget emergency trips to the supermarket or pharmacy for Calpol Left: Nasal aspirators are ideal for even the smallest of noses, as Taylor demonstrates. Below: A digital thermometer can be a lifesaver sometimes quite literally!

WINTER MUST-HAVES Nosiboo The Nosiboo is an electric nasal aspirator for clearing those snotty winter noses with ease! No more sucking up snot through a manual aspirator.

Gro Egg Monitor room temperature with the Gro Egg for reassurance that babies are warm enough/cool enough. Gro Bags and padded sleepsuits are perfect too!

R

“

ight at the top of the list of things parents dread is the winter cold. Not for them – although that is bad enough – but for their snuffly, snotty congested baby. Why? Because a congested baby is an unhappy baby.

After spending the best part of an hour sitting in a steamy bathroom with a grumpy baby, trying to help clear their airways, the last thing anyone wants to do is start manually sucking mucus out of them with what is effectively a straw. But parents do. Nobody talks about about nasal aspirators before becoming a parent.

Why would they? Adults can blow their own noses! Unfortunately, babies cannot, and so another product gets added to the ‘must-have’ list.

Nobody told me about many of the other health-related scenarios parents find themselves in either. Like what

it’s likely to be the one thing he will choose to share with us this winter.)

Other essentials are a good nasal aspirator. We use the Nosiboo electronic aspirator. After struggling with manual ones, this is like a breath of fresh air. Literally! Parents should also monitor the room temperature with a room thermometer like the Gro Egg and adjust the sleeping bag tog and clothing layers accordingly.

Having a constant supply of musthave medications and gadgets to hand leaves me feeling prepared for whatever winter has to throw at us.

And at least I know we aren’t going to get caught out when a late night cold creeps up on us either.”

at 2am when a temperature spikes.

We live in the middle of nowhere and 24 hour supermarkets aren’t an option so we bulk buy everything.

I may look like a hoarder but I’m prepared!

The same goes for other medications, from saline sprays to Olbas oil and Klearvol Capsules – our winter sickness kit means we’re never caught out late one evening when sickness strikes. (We pop some Lemsip, Vicks and paracetamol in there as well – if Taylor gets ill then

Vital Baby Health and Safety Kit A handy kit containing thermometers and a manual aspirator. Great for travel over the holidays.

Braun Thermometer An electric in ear thermometer for accurate temperature readings. I don’t know what I’d do without this!

Vicks Cool Mist Projection Humidifier With a cool mist humidifier there’s no need to sit in the steamy shower.

This humidifier also holds Vicks scented pads to help clear airways while projecting soothing images onto the ceiling.

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Toys available Fall 2017 JamesDixon@funrise.com

Phone: 01908555640

™ & © 2017 SCG LUNA PETUNIA LLC AND CIRQUE DU SOLEIL. ALL RIGHTS RESERVED. LUNA PETUNIA IS A TRADEMARK OF SCG LUNA PETUNIA LLC AND CIRQUE DU SOLEIL. CIRQUE DU SOLEIL JUNIOR IS A TRADEMARK OF CIRQUE DU SOLEIL. ALL RIGHTS RESERVED. USED UNDER AUTHORIZATION.

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FACE TO FACE: T H E G RO COMPA N Y

Gro With It T

here can’t be many parents of young children who haven’t used a Grobag at some point. After all, The Gro Company has sold over three million Grobags worldwide, and is widely known as the official baby sleeping bag brand, thanks in part to its partnership with The Lullaby Trust.

But it’s not all about the bags.

Although the Grobag itself is constantly being improved and developed, the company also prides itself on innovation and has introduced a number of new lines following its core values of safety and quality sleep for babies and parents. The Gro Company now has 18 different products in its portfolio, each one carefully designed to help make parenting easier.

Many of the best ideas are borne out of necessity, and The Gro Company

The Charity Push This year, Gro is continuing to support The Lullaby Trust, and Rob has personally committed to undertaking the Great West Run and The London Marathon to raise funds for them. Any donations are greatly received! For smaller legs, the Little Legs Walk is a sponsored 1.5 mile walk (around the Gruffalo Trail in Exeter’s Haldon Forest Park), organised by The Gro Company to raise money for The Lullaby Trust.

Right: Rob Pascoe, commercial director.

is one such success story.

Founded in 2000, it is the result of two first-time parents – Rob and Ouvrielle Holmes – who struggled to get their baby to sleep.

An Austrian sister-in-law introduced them to baby sleep bags – which were practically unheard of in the UK at the time – and after an amazing 12-hour sleep, the Grobag was born.

Setting up the small business in Kingsbridge, Devon, the couple wanted to ensure that their baby sleeping bags were safe and so sought the advice of The Lullaby Trust from the very beginning, before spreading the word to other sleep-deprived parents. They set themselves a target of ten years to get the UK from 0% to 80% baby sleeping bag usage. They managed it in five.

The Gro Company has now been a market leader in the safer sleep category for 16 years, with a range of sleep products designed to support parents through every stage of their child’s sleep journey, from birth through to school age. “Both retailers and consumers view the company as a trusted brand,” explains commercial director Rob Pascoe. “We’re incredibly proud that we have such a strong relationship with The Lullaby Trust.

The Grobag is still the only baby sleep bag the charity endorses.”

Credited as the company who first bought baby sleeping bags to the UK market, The Gro Company has spent the last 16 years focusing on making parenting easier. PPS spoke to group commercial director Rob Pascoe to find out more about the company’s coming of age.

Remaining competitive in such a crowded market is no easy task. How does Gro ensure it continues to lead from the front? “We are passionate about all of our products,” Rob says. “We ensure that the high quality we apply to our core lines is carried across the entire range, whil always improving and adapting to meet parents’ needs.”

“Being a father to three girls has definitely allowed me to test our products first-hand,” he continues, “and means I can use my own experiences to help make both commercial and personal experiences. Ultimately we want to be able to look ourselves in the eye and know that we did the best we could, to provide parents with safe solutions that are helpful and make their lives easier.”

A raft of new product releases in the last 12 months has seen Gro’s offering expand, strengthening its position as the leading sleep brand in the nursery market. This has included 

Right: The Groswaddle is designed to keep newborns safe, warm and secure while ensuring hips develop naturally.

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From outdoor rides to softer sides

www.hippychick.com 01278 434440

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FACE TO FACE: T H E G RO COMPA N Y Far left: Ollie the Owl is a clever light and sound sleep aid with cry-sensor technology to help soothe tired babies back to sleep. Left: The award-winning Insect Shield Grobag is the only baby sleeping bag with built-in bug protection.

 developing, adapting and improving

its core range, introducing clever textile-based innovations, such as the Insect Shield Grobag (which had a resoundingly successful international launch) and the new luxurious Jacquard and super-soft Lightweave fabrics which appeal to global consumers.

“We are continually challenging ourselves to create new products that fit into our ethos of making parents’ lives easier,” explains Rob. “We recognised that there was a gap in the market surrounding insect protection, as the only option was to use a repellant on babies’ sensitive skin. We went away, completed lots of in-depth research into natural insect protection and came across the Insect Shield Technology. It was a great way to innovate the Grobag.”

Keeping on top of mainstream advances in technology also allows The Gro Company to innovate naturally, incorporating fresh ideas into existing products – such as the revamp of the Groegg2 – allowing it to stay relevant and continue to appeal to core consumers.

The Gro Company has also recently developed the hip-healthy Groswaddle, which allows parents to swaddle traditionally but without the fear of overwrapping. The Groswaddle

Design Detail “Design is incredibly important.

In the nursery industry there is a core base of characters that are fairly consistent every season and it’s vital that we look to reflect the styling and trends for current parental tastes. We’re constantly researching new and upcoming trends to inform our future design choices.”

has received recognition from the International Hip Dysplasia Institute for its hip-healthy design, ensuring parents have peace of mind while using it.

“We have been continuing to focus on appealing to a wide market internationally, looking into new technology and techniques and how we can incorporate them into our products,” says Rob. “One of the newest and most exciting additions to the Gro range is Ollie the Owl, a plush sleep aid with nightlight and built-in CrySensor technology. He has been incredibly well-received all over the world and, while it’s still early days, has already shown massive commercial potential.

responsive than store feedback. It gives us a clear idea of current parenting trends and how people perceive our products, and can sometimes throw up unexpected information which helps up improve and develop our product and/or communication. We like that there is always something to learn!”

Of course, a similarly direct way of gathering feedback is to attend trade shows and meet with the rest of the industry. Gro is a regular exhibitor at September’s Kind + Jugend show in Cologne, and the team value the trip for the opportunity to have a faceto-face catch up with international distribution partners and retailers.

“Cologne is a big part of our annual calendar of activities and a huge opportunity for us to showcase our brand,” explains Rob. “Visiting stands and talking to industry colleagues always puts a fire in our bellies! It’s a chance to review the last 12 months and to get together to makes plans for the next 12. Taking time to look around and see the latest innovations, trends and products is inspiring and drives us to look for the next project to put into development.”

Once the show is over – and with with the continuing focus on new

Above: The Groegg 2 is a unique colour-changing nursery thermometer which doubles as a nighlight. Right: The Grosnug offers the best of both worlds for parents who want the reassurance of swaddling with the ease of a sleeping bag.

We’ve had great feedback from our consumers, especially on social media, and sales are backing this up.”

Social media channels allow Gro to monitor consumer feedback on all of its products, and the company uses that to inform everything from its design choices to its future innovations.

“Social media is a great tool for any business,” declares Rob. “It’s an immediate, direct connection to your consumer and is often far more

product development in mind – what are Gro’s long-term plan for the future?

“We will continue to strive to make sure that our brand and products are at the forefront of consumers’ minds,” says Rob. “And of course will continue to develop and grow our range of sleep products – but what is really exciting is that we are starting to develop ideas in other categories as well. We can’t say anymore than that, so watch this space!”

PROGRES SIVE PRESCHOOL

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FOCUS ON: DOLLS AND PLAYSETS

Dolls House

RULES

With preschoolers at an age where they are learning to assert their independence, the many facets of the doll category are perfectly primed to make the most of this. From the dolls themselves, through to accessories such as outfits and accompanying pets, to prams, pushchairs and playsets, the sector is packed full of choice. PPS chats to some of the key players.

Top: IMC’s Cry Babies range has exceeded all expectations.

Above: New designs for the Baby Born brands are beginning to hit stores from HTI.

t’s a staple of any toy box – from far back into history right up until today – and for retailers, the doll category remains steady business.

The growth in the complementary playset sector has also opened up further opportunities, with a number

makeover for preschool-sized hands.

Some suppliers have even managed to combine the two areas in their portfolios. IMC Toys is one such company, having enjoyed a strong past 12 months with its doll and playset ranges.

I

of manufacturers taking advantage of the fast-growing area. Big name licences such as Peppa Pig and PAW Patrol, alongside the likes of LEGO Duplo, have enjoyed great success with playsets and recognisable characters that have been given a



Getting Traditional Lanka Kade is currently enjoying success with its range of multicultural rag dolls, with the company saying the product is fast becoming its most sought after of the year.

“We created this range over 20 years ago and it is fantastic to see our dolls’ popularity increase year on year,” says Millie Sibley, marketing and sales at Lanka Kade. “Our range of rag dolls are hugely popular and reflective of the multi-cultural world we live in.”

The dolls are available in five ethnicities and four hair colours and each one is meticulously crafted from cotton fabrics hand spun by weavers based in Sri Lanka. Suitable from birth, they are popular with both children and parents, thanks to their vibrant colours and friendly faces.

Right: Lanka Kade’s multi-cultural rag doll line includes five ethnicities.

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FOCUS ON: DOLLS AND PLAYSETS

All Dressed Up Dress-up company Pretend to Bee has further extended the play possibilities of its existing costume ranges, launching the Pretend to Bee and Me collection.

The range includes miniature versions of some of the company’s most popular dressup lines, allowing children to dress up their favourite doll with complementing costumes from the full-size range.

There are 16 designs, all of which are available as matching children’s costumes as well.

Costumes include paramedic, vet, medic, dentist, Chinese girl, African boy, traffic police and nurse among others.

“The Pretend to Bee and Me range has been something we have been working on for a while as a result of feedback from our customers, who tell us how much their children love playing in their costumes with their dolls,” says Harrison Palmer, sales and marketing director at the company. “Each costume has the same attention to detail as every costume in our range and will make an ideal addition to any doll wardrobe.”

“IMC’s doll and play-set ranges have both performed remarkably well over the past year,” Ally Gannon, UK marketing assistant at IMC, tells PPS. “Regarding dolls, Baby Wow Crawl and Play Charlie was introduced to the UK market in 2016 proving to be a huge success, and subsequent to this IMC’s Cry Babies line exceeded all expectations. Following this success, 2017 will introduce Baby Wow Chatty Emma, Cry Babies Katie and Bloopies bath dolls.”

Due to previous triumphs, IMC has high expectations for the newlylaunched lines. In addition, it is also confident for its new Mickey and the Roadster Racers play-set range including Mickey’s Roadster Racers Garage, Mickey’s Speed Race Super Training Tracks and Minnie Happy Helpers House.

Ally continues: “In our opinion, a good playset for the preschool age group must be exciting, challenging and



innovative. This year is seeing an excellent blend of toy companies developing childhood favourites along with the introduction of innovative and more technologyled toys.”

For Halilit, the success of dolls and playsets comes down to Above: There are 16 being something designs in the new Pretend to Bee and that children Me line. can relate to in their normal life. The company has enjoyed success with its Lori range, with themed dolls being a particular draw at the moment – popular choices include its ballet dolls and studio, plus the equestrian dolls and horses.

“Being targeted at the preschool market, Lori dolls are reaching children who are learning to assert their independence and, therefore, we also find the various outfit sets sell well for the Lori range,” explains Amy Wildman, national account manager at Halilit. “The Lori range has many accessories such as a modern dolls house and furniture sets, a cool roadster with working radio and a towable glamper in addition to lots of outfits.

As all of the accessories will work with any 15cm doll, we are finding that these are particularly strong sellers.”

Amy continues: “Role play with dolls allows them to explore Below: Themed dolls are a big hit in the Lori range says Halilit.

feelings and situations in a safe environment and so familiar, relatable play-sets encourage this.”

Speaking of accessories, perhaps the ultimate large doll accessory is a pram or pushchair, and HTI has been excited to see the sales increase for the category. “We believe that by segmenting our ranges into core categories (nurturing, licensed and nursery) which cover all areas of play, we have been able to secure additional listings and drive strong sales growth,” says Rebecca Law, junior product manager at HTI. Among its successes are the Mamas and Papas Giovani pram, plus the new vintage style Baby Annabell carriage pram which comes complete with a sprung chassis, removable apron and matching bedding. New designs for both the Baby Annabell and Baby Born brands are also beginning to hit stores.

Rebecca continues: “As prams and pushchairs are the ultimate large doll accessory, it is important our products boast many features and functions so they are close to the real-life versions.

From extendable hoods, matching accessories, or an adjustable handle height it is vital little ones can grow with their very own set of wheels.”

Sitting the children’s prams together with their associated accessories can also be a strong sales driver for retail. “Over 55% of sales are driven online with this category, so our focus is to help retailers support this media with full landing pages, demo videos and aspirational photography,” says Rebecca.

With such wide ranging activity happening within the sector, it seems unlikely that dolls and their accessories will be surrendering their space in that collective toy box any time soon.

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COLU MN I ST

IT’S A DOLL’S LIFE ASK ANNA

In her latest column for Progressive Preschool, Anna considers how dolls and action figures can make the perfect educational props for children in their early years and looks at how independent retailers can help educate consumers about these benefits. so you can inspire parents to support their child’s learning through play.

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

“

M

any young children gravitate towards toys such as dolls and action figures, These role-play items often encourage children to engage in pretend play, which is great for a child’s social and creative development.

Creating and then acting out stories of varying complexity allows children – who are, in their everyday lives, fairly powerless – to take charge of a situation. They can safely explore the potential risks and benefits of new personality traits and behaviours through pretend play, while also acting out difficult or complex situations and learning to see things from a new perspective [1]. For example, a child can take on a superhero persona and figure out the best way to tackle those baddies – all from the comfort of their own bedroom floor!

The wonderful thing about this type of make-believe play is that children can become so absorbed in it, and this makes it easy to create a learning experience around play. So here’s a guide to how dolls and action figures can be the ideal educational props. Tear it out and keep it handy

NUMERACY Dolls and action figures can easily be used to bring maths to life. Retailers can suggest that parents use a few beads to represent money, apples or other items and that the dolls and figures ‘own’ the beads. How these are then used will depend on the individual child, but a few ideas include: ■ Dividing the beads between the dolls and asking the child which doll has the most/the least number of beads, ■ Giving each doll a number of beads and asking the child to work out how many beads the dolls have between them, ■ Acting out one doll taking some beads from another doll and asking how many beads the first doll now has, and ■ Asking the child to share a number of beads equally between the dolls.

It helps to get really imaginative with this – for example, a superhero might be saving people, while a farmer might be gathering food to feed their animals.

LITERACY Parents who want to encourage their child’s language skills and creativity can encourage their child to make up a story using their dolls and other role-play and action figures – this Top: Using dolls and action figures to make up exciting stories helps children develop their creativity. (Pic credit: Fiesta Crafts 2017) Middle: Pirate dolls are ideal for helping out with watery activities!

could then be recorded on video or written down. Research suggests that creating a model (using toys such as figures) to illustrate a story helps children come up with more ideas, remember their plan and create a better structure for their plot [2].

Retailers can also suggest that parents make flashcards (such as letter, or sight word cards) more exciting by getting their child’s favourite doll or figure involved.

Asking the child to ‘help’ their favourite dolls or figure to find a certain letter or word can be a less pressured approach to an otherwise typically educational activity.

SCIENCE Dolls and action figures can even create a context for scientific experimentation. To help children learn about forces, parents could help them build a working vehicle for their doll/figure, such as an elastic band car or a boat capable of floating on water.

By using something a child already enjoys – playing – parents can find it easier to capture their interest, especially if they have a reluctant little learner on their hands. We hope this helps you inspire parents to get more out of playtime; although playing just for fun is great for a child’s development too!”

REFERENCES:

[1] White, R.E. (2012). The power of play: a research summary on play and learning.

[2] Whitebread, D. Jameson, H. & Basilio, M. (2015). Play beyond the Foundation Stage: play, self-regulation and narrative skills. In J. Moyles (Ed.) The Excellence of Play, 4th Ed. (pp. 84-93).

Maidenhead: Open University Press.

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21/08/2017 11:15 31/08/2017 17:51

FOCU S ON : ELECTRON I C LEA RN I N G

Electric Dreams

While the ELAs and electronic toys sector is a fast moving one, the main remit of the suppliers involved always remains the same: to create that perfect combination of learning and fun. It’s been a bumper 12 months for the category too, with plenty of new launches and innovation. PPS chats to some of the key players.

C

reating a healthy play diet for preschoolers requires parents and retailers to consider all manner of different play patterns – and it’s clear that early learning aids (ELAs) and electronic toys have earned their place at the proverbial table.

Data from NPD shows that both categories have been on the rise over the last 12 months and within this, VTech and its new stablemate LeapFrog have been notching up some healthy numbers.

VTech is up 5% YTD (NPD July 2017) within the total toy market and is number one in the infant/toddler category for this period, currently achieving an 8.2% increase YTD on last year. The company is also currently number one in the preschool electronic learning and electronic entertainment (exc. kids tablets) categories.

Meanwhile, LeapFrog has shown staggering growth of 3661.6% in the ELA category from August 2016 to July 2017, thanks to the introduction of the LeapStart interactive early learning system which has contributed significantly.

It is the number one item in the ELA category with over 22,000 products sold over the last 12 months (NPD, August

Left: Infantino BKids’ Sensory Robot won a UK price award this year.

2016 to July 2017).

This autumn/winter will see LeapFrog kick off further activity for LeapStart, including a TV drive which is running until December, digital video advertising and a PR campaign with vlogger Vicki Psarias, otherwise known as Honest Mum. “All of the top toys in the ELA market, and most of the top toys in the electronic entertainment market include an element of learning interlinked with the usual fun aspects of a toy,” comments Mike Lynch, product manager at LeapFrog. “This is really key as products that combine learning with fun are able to keep the child entertained, while the parents are safe in the knowledge that they are enhancing key skills.”

Meanwhile, VTech continues to enjoy success with its First Steps Baby Walker

in the infant/toddler category and has also expanded its popular Kidizoom range to include action cameras. It is also teaming up with Rave-A-Roo for an event at the Ministry of Sound in October to launch its new Kidicom Max product.

“VTech electronic toys always combine an element of learning with fun,” explains senior brand manager, Suzie Mills. “Using toys for educational purposes prepares them for the adult world and stimulates both fine and gross motor skills from an early age, right up until and into the first years of school.”

Inset: Peppa Pig’s Alphaphonics Campervan was a best seller for Trends UK.

Trends UK marketing director Lindsay Hardy believes ELAs can make school prep as easy as possible for parents, too. “Children are expected to learn so many skills before they start school that sometimes as parents it can be difficult to know where to start,” she points out. “Having ELAs based on the child’s favourite characters can help.”

Trends UK introduced its Peppa Pig electronic learning line last summer 

Inset: The LeapStart interactive early learning system has been a huge success for LeapFrog.

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FOCU S ON : ELECTRON I C LEA RN I N G

Left: The Baby Clementoni line has continued to welcome new launches.

launches include the Sensory Chameleon and Sensory Robot, with a further five lines planned for spring/summer 2018 and four products for autumn/winter.

“One of the key features for preschoolers when choosing electronic toys is the stimulation in play,” Gary continues. “The toy must help to develop little senses but also appeal aesthetically and physically with the use of soft materials. Giving customers the opportunity to experience an electronic toy in action while in store allows them to fully understand the product and the ways in which it will interact with their child.”

With steady growth and new launches aplenty in the preschool space, it seems the sector is well equipped to grow and develop even further and is certainly worth investment from retailers.

Licensed to Thrill

 with top sellers including Peppa Pig’s

Alphaphonics Campervan and the Laugh & Learn Laptop. New launches include Peppa’s Laugh & Learn Alphaphonics and Peppa’s Interactive Play Mat. The company has also designed a new range for Thomas & Friends fans, including the Thomas Flip & Learn Phone and Thomas Learn & Play Alphaphonics, while Mr Tumble’s Something Special Learning Pad will arrive in the autumn.

“Many items are in ‘try me’ packs so making these visible and accessible on shelf is really helpful [for retailers],” Lindsay adds.

Clementoni is another company which has invested heavily into product development in the category. “Product development is key here and we always ensure our products are jam-packed with educational features to satisfy parents, but also fun activities the child can enjoy on their own or with their mum or dad,” explains Shahbaz Khan, country manager at Clementoni.

The company has expanded its STEM range to Right: The Kidicom Max is one of VTech’s planned new launches for later this year.

include educational products and this is already seeing a strong response.

New launches include DOC, a ‘Smart Educational Robot’, which Shahbaz says is a great way for youngsters to learn the basics of programming, while its Baby Clementoni brand has also been bolstered with new additions.

“Demonstration is often key to showing off an electronic or educational toy,” adds Shahbaz.

“This can be via ‘try me’ packaging, product out of box on the counter or interactive elements to the display.”

Meanwhile, it’s also been a busy year for Infantino BKids which, having been acquired by Blue Box, has been able to launch a number of new lines including its bestselling Sensory collection.

“We’re passionate about developmental play for babies and are really pleased with the electronic products that we have brought into the UK market,” says Gary Wood, UK country manager. These

As with any developmental toy, making learning fun is a surefire way to grab the attention of youngsters and using licensed characters is a good way to do this.

“Children will recognise the look and sounds from their favourite characters and learn with them, without making it feel like a chore,” says Trends UK’s Lindsay. “Our Peppa Pig, Thomas and Mr Tumble ELAs include activities for understanding colours, shapes, communication, phonetics and numeracy through interactive play. All presented in a fun way by a favourite character that children can relate to.”

LeapFrog’s Mike agrees that licensing is a very important part of the product mix alongside its own brand lines. “Through the use of key licences, ranges can be expanded and there is potential to reach new consumers as well,” he says.

“We are expanding the LeapStart range by releasing licensed books for the first time this autumn/ winter. PAW Patrol, PJ Masks and DreamWorks’ Trolls books are now available so children can now learn with their favourite characters.”

VTech’s Suzie adds: “VTech own brand toys will always be our mainstay, but our relationship with licensors allows us to produce some fantastic toys which really add to licence ranges for consumers and give us a presence within the licensed toy sector.”

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WHAT’S NEW ELECTRONIC TOYS New products available in the electronic toy sector CHICCO Sam the Mole is an adorable bilingual educational activity centre, designed to encourage children to learn how to say shapes, colours and animals in both English and Italian. Much more than just a traditional shape-sorter toy, once all shapes have been placed into the correct slot, Sam will pop up to congratulate you, and the game will begin again. It also features a 123 button which will teach children numbers in both languages, and an ABC button which teaches children letters in both languages too. With over 30 songs and words in Italian and English, Sam the Mole is the perfect toy to get any child started on their journey to learning new languages.

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Clementoni is bringing robotics to the educational preschool category for the first time with the brilliant DOC. DOC is the first ever game that brings children closer to educational robotics in a fun and creative way and will accompany the child as they learn logical reasoning and problem solving skills, letters, numbers, colours and the names of animals. Children learn through play by programming commands from game cards and watching DOC go – a great way of also enhancing eye-hand coordination and fine motor skills and DOC will help them along the way too.

Tel: 0208 7821134 www.clementoni.com

VTech’s Number Fun Turtle introduces numbers, colours, shapes, basic addition and musical instruments through five exciting modes of play.

Press one of the chunky light-up number buttons or spin the rollers to interact with the friendly turtle and learn early maths skills. Follow the lightup buttons to strengthen memory and encourage repetitive learning.

This cute turtle also teaches numbers, colours, shapes, and instruments in Spanish to encourage language development.

Tel: 01235 555545 www.vtech.co.uk

TRENDS UK Trends UK is introducing the new Mr Tumble Learning Pad created under licence from BBC Worldwide. The Mr Tumble Learning Pad is an ideal toy for any fan of the programme because it combines recognising colours, letters, numbers, musical instruments with the lovely Mr Tumble and his friends. It’s a truly interactive and fun learning toy.

Tel: 01295 768078 www.trendsuk.co.uk

LEAPFROG LeapFrog is very excited to announce that A/W 2017 marks the first time that children will be able to read, play games, and learn with their favourite characters on the LeapStart Interactive Learning System. LeapFrog will be launching three new LeapStart Activity books including PJ Masks, PAW Patrol, and DreamWork’s Trolls.

Each book includes 30+ replayable activities that enable children to have fun whilst learning. Each book has two difficulty levels allowing children to progress at their own pace.

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FOCU S ON : H EA LT H & H YG I EN E Inset: Summer Infant’s clever infra-red thermometer includes a patented fever alert feature which turns green to show a normal temperature and red to show fever.

Healthy

HABITS

With parents contantly on the lookout for ways to keep their little ones happy and healthy, the health and hygiene sector is one of the most consistent performers in the UK nursery market.

As parents gravitate towards products which offer reassurance, PPS takes a look at some of the latest developments in this essential market.

P

ractising good hygiene is essential to keep babies and toddlers in good health.

Young children can be especially vulnerable to the various health issues which can be caused by bugs and bacteria, so being able to trust the products they use to keep things clean is a top priority for parents.

The UK hand sanitiser market has been growing for a number of years

Right: The Dr Brown’s Deluxe Electric Steam Steriliser will steam sterilise up to six bottles per cycle, with a convenient onebutton operation and electronic controls with cycle indicators.

Below: The Angelcare nappy disposal system uses a simple push and lock system, uses less plastic than other systems and is available in white, pink and blue.

now, as consumers become more aware of the importance of hand hygiene and how illnesses spread, so its no surprise that a baby-friendly version has been readily embraced by the parenting community.

Vital Baby’s award-winning Aquaint Sanitising Water is an innovative product which can be used on products that go into babies’ mouths (such as soothers and teats) without rinsing afterwards.

“The health and hygiene sector has performed exceptionally well over the last 12 months,” says Tracey Gilbert, customer support manager at Vital Innovations, “with sales of Vital Baby’s award winning Aquaint Sanitising Water continually on the rise.”

Tracey also explains that while parents look for a product that is easy to use, they must also be able to trust it and have confidence in its effectiveness. “Convenience and value for money is also a must for modern parents,” she concludes.

Also seeing a significant increase in sales is Dr Browns, thanks to the recent

Above: Vital Baby’s award-winning Aquaint Sanitising Water also comes in a 50ml bottle, perfect for travelling around and staying clean on the move.

launch of the new Dr Brown’s Electric Steam Steriliser with digital display.

“Parents can be anxious about cleaning and sterilising their baby bottles and equipment,” explains Dr Brown’s marketing manager Fiona-Jane Kenworthy. “They generally want to use a practical, efficient, speedy process to sterilise their baby equipment, with many parents preferring to use natural steam methods rather than chemicals.”

While Fiona points out that steam sterilising is not a million miles away from a few generations ago when baby equipment was boiled in a pan, innovation remains critical in this area. “Parents want effective but efficient systems, which they can trust and which have clinical data to prove their effectiveness. Parents are prepared to invest in quality products.”

These essential products need to be functional and reliable above all else, but it is a big plus if they look stylish as well. “White and charcoal grey versions have been received well,” says Fiona.  PROGRES SIVE PRESCHOOL

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FOCU S ON : H EA LT H & H YG I EN E Left: The Insect Shield Grobag won the prestigious Innovation Award at last year’s Kind and Jugend show for protecting sleeping babies from biting insects.

Health And Safety Safety – and safe sleep in particular – sits at the very heart of The Gro Company’s values.

“We ensure our products meet and exceed relevant safety standards,” says group commercial director Rob Pascoe, explaining that technology can help making health-related decisions easier.

“An easy-to-use room thermometer like the colourchanging Groegg2 helps parents make safe decisions on how to dress young children at bedtime.

Developing products which address parents’ concerns – such as the Insect Shield Grobag and the hiphealthy Groswaddle – is also a key part of our process when bringing new products to market.”

“Consumers are also looking for clean

lines such as touch-button controls which are easy to clean and clear LCD displays.”

It’s certainly true that products designed to fit seamlessly within the family home are becoming more popular than ever, with simple, discreet and understated style on the rise. “Modern, thoughtful design is important to parents,” emphasises Selina Russell, founder and director of Cheeky Rascals.

“Interior design has undoubtedly become more important when it comes to planning nurseries. Parents are still looking for practical, helpful products, but style and aesthetics are almost as significant in today’s market.”

The fashion for neutral decor with pops of colour means that the new pastel shades of Korbell nappy bins (soft pink, mint green and pastel blue) have been a big hit with consumers and retailers nationwide.

“Korbell nappy bins are the only 100% hands-free nappy bins on the market and they continue to sell well,” says

Selina. “Easy, convenient and superhygienic, they also have a double-seal mechanism, keeping nasty odours at bay.”

Also making a play for the odourfree market is Hardenberg, with the Angelcare nappy disposal system – a convenient and hygienic way of disposing of dirty nappies. Featuring OdourSeal technology designed to keep bad smells at bay, this simple-to-use system makes for a more fragrant home.

“Parents are always looking for things that make their lives as parents easier and more convenient,” says Kate Cartwright, marketing manager for Hardenberg.

“And as one of longest reigning nappy bins on the market, the award-winning Angelcare nappy disposal system is the most convenient and hygienic way of disposing of dirty nappies. Not every new baby smell is sweet and wonderful, so it continues to be a best-seller for us.”

The quick, easy and simple-to-use system uses multi-layer barrier bags and odour-seal technology to lock away any unpleasant odours, and once the nappy days are over, the 2-in-1 bin also works perfectly as a family bathroom bin for extra product value and longevity.

Given the intrinsic link between hygiene and health and well-being, parents understandably want to ensure the products they use meet their demanding expectations, making quality one of the most important factors to consider. This is particularly true from the health side of the marketplace, where parents need to be able to trust the products they use implicitly.

Right: The Korbell nappy bin is ideal for small families, parents of multiples or even nurseries and thanks to its bio-degradable bin liners, it is eco-friendly too.

Summer Infant has seen another stable year across the whole health and hygiene sector, with a constant level of demand for the lines it carries. “Good quality products with strong features from a trusted brand are always going to do well,” says marketing consultant Joe Gray. “We offer great value and functionality, even for the basics such as a good thermometer, which features high on most baby ‘must-have’ lists.”

One of the simplest and easiest ways to see if a baby unwell is to take its temperature, and one of the best ways to do this is by using a digital thermometer. Summer Infant’s fever alert digital ear thermometer is infrared and ‘probe-free’, which means it provides all of the benefits of an ear thermometer without having to search for probe covers at each use, making it a comfortable and convenient way to take the temperature of the whole family.

Also making the most of the innovative technology available in the marketplace is Brother Max, with its already popular 6-in-1 thermometer. “The non-contact, silent and easy to use device is suitable for the whole family,” says marketing executive Alana Moscaritolo. “It can be used to measure a child’s temperature without contact as it projects the illuminated temperature reading from the thermometer onto their forehead.”

A handy memory function also stores the last nine previous readings.

For parents, keeping their children clean and healthy will always be a top priority and so the essential health and hygiene market will continue to be an important consideration.

For retailers, a high quality product that is simple to use, long-lasting and genuinely helpful in day-to-day life, is sure to be a straightforward sell.

Inset: The 6-in-1 Projection thermometer from Brother Max can also be used to measure bath water, liquid, room, food or skin (body) temperature.

PROGRES SIVE PRESCHOOL

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Lumie BedBug Advert_Layout 1 19/06/2017 11:56 Page 1

Lumie Bedbug ÂŽ

™

Brand new, unique children's sleep aid.

Recommended by parenting expert and best-selling author of The Gentle Sleep Book, Sarah Ockwell-Smith.

Sleep-optimised lighting for calm bedtimes and good nights.

Designed by light therapy specialists Lumie in Cambridge.

Ideal for babies and young children.

Based on scientific research*

lumie.com | 01954 780500 | info@lumie.com *J.Pineal Res. 2012 Aug;53(1):47-59.

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Biol.Psychiatry. 1989 Apr 1;25(7):966-70.

04/09/2017 11:10

WHAT’S NEW HEALTH & HYGIENE New products for the health and hygiene sector NIMBLE BABIES

KORBELL

Nimble Milk Buster has been relaunched with a new and slick brand design, a winning formulation that has been recently awarded a UK Granted Patent certificate, and a stronger marketing strategy to reach more customers. A new design embraces Nimble’s values of Good.Clean.Fun. with products that are good for children and the environment, clean very well and are fun to use.

Tel: 0208 286 1909 www.nimblebabies.com

The innovative, eco-friendly and hygienic Korbell nappy bins are both easy and convenient to use and with four colours to choose from - soft pink, mint green, white and pastel blue, they are sure to fit in with any nursery décor.

Korbell nappy bins are the only hands-free nappy bins on the market, ideal for trapping nappies and nasty smells.

Plus they help to keep nurseries and homes clean, fresh and tidy. With a smart, modern and discreet design, these bins are a stylish and practical addition to any family home.

Tel: 01730 895761 www.cheekyrascals.co.uk

PROG_PRES_LAN_110x145mm

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SUMMER INFANT A new pink version of Summer Infants hugely popular My Size Potty will be launched in mid-October. My Size Potty has the look and feel of an adult toilet to help ensure a comfortable and confident transition to the real thing. The toilet handle features a flushing sound to reward and encourage little ones and a built in wipe dispenser promotes good hygiene habits. This easy to clean potty includes a removable bowl and clip-on splash guard.

Tel: 01442 505000 OUTLINES copy.pdf 1 18/08/2017 17:29 www.summerinfant.co.uk

04/09/2017 15:26

UK Distributor to some of the world’s most unique children’s brands SleepyLights

Toy Chests

Muslin Sets

Reversible Hats

Training Pants Toddler Reins

www.potwellstrading.co.uk

Tel: 0845 6531493

Projects real star constellations Twilight Buddies™ are a plush pal by day and a soothing light by night.

A trusted name with parents worldwide cloudb.com Contact sales@cloudb.com

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04/09/2017 11:11

WHAT’S NEW GENERAL New products Q4.

ENESCO

HARDENBERG

Parents can make mealtimes fun and practical with this Enchanting Disney snack box. It can be used at home, in the garden, or in the park. This fresh and natural, eco friendly dinner set includes cutlery and is made from organic bamboo and is dishwasher safe.

Tel: 01228 404046 www.enesco.co.uk

Angelcare’s new AC115 movement and sound monitor allows parents to relax while baby is resting. Digital audio and movement monitoring enable parents to better respond to baby’s needs. The AC115 features its patented movement Sensor Pad bundled with a new low-profile, nursery audio/temperature sensor unit and a newly designed audio parent unit. The system features a digital temperature read-out on the parent unit and two-way audio.

Tel: 01785 503 821 www.hardenbergco.co.uk

EAST COAST NURSERY The Say Hello Happy Adventures flexible Stroller Arch has adjustable clamps to fit easily onto carrycots and pushchairs. The four brightlycoloured hanging toys hold a mirror, rattle and crinkles for baby to discover, for sensory fun out and about. Developed in partnership with Baby Sensory, with characters from its Say Hello song.

Tel: 01692 408802 www.eastcoastnursery.co.uk

HIPPYCHICK Meet the Slex Rodeobull – the original fun, safe and exciting ride on carver with horns! With its clever incline technology riders can steer the front and back at the same time to make tight curves with all four wheels on the ground. No batteries, no engine - the power comes from the riders feet. The Rodeobull is made from sturdy plastic, with long board wheels making it perfect for both indoors and out. They are built to last and available in a collection of four bright colours. Suitable from two years.

Tel: 01278 434440 www.hippychick.com

LAMAZE

IZMI The unique Izmi Toddler Carrier, designed by an expert babywearing consultant and approved by the International Hip Dysplasia Institute, features extra padding to support carrying heavier babies and toddlers from nine months old. Ergonomically designed, the supportive carrier also distributes baby’s weight evenly to help reduce pressure on the back for parents, keeping it a comfortable carrier to wear all day long.

Tel: 01730 895761 www.izmibaby.co.uk

Lamaze is expanding its baby toys range with six new toys aimed at offering the right toy at the right time. The six new additions including Repeat Petey are perfect for gifting.

When you speak he will remember what you’ve said and repeat it back to you! With interesting textures, contrast patterns, and surprise crinkles, this adorable parrot invites baby to explore, stimulating tactile senses. Baby can discover a squeaker in Petey’s nose and a chime when he’s shaken.

Tel: 01392 281 928 www.uk.tomy.com/lamaze

PROGRES SIVE PRESCHOOL

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Celebrating over 75 years of producing high quality traditional toys, to help young children learn and have fun as they grow.

CONTACT YOUR JUMBO SALES REP FOR MORE INFORMATION Jumbo Games, 2 Carters Row, Hatfield Park, Hatfield, UK, AL9 5NB Telephone: 01707-289289 Email: uk.saleshotline@jumbo.eu www.jumbo.eu

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12/06/2017 13:04 04/09/2017 11:13

WHAT’S NEW GENERAL New products for the preschool market.

PABOBO

GEOMAG

The Calm Ocean nightlight projector offers two expert bedtime sleep programs with specific scenarios mixing different projections, light intensity, music and sound volume. At first use, parents need to choose the program that fits their child’s needs and for the next time, they just have to press a button to launch the sleep routine and Calm Ocean will start automatically. There is also a baby cry sensor option that automatically turns on the projector in case of night wake-up, a must-have for parents. Available beginning of November 2017.

Tel: +33 970 444080 www.pabobo.com

Geomag, the leader in magnetic toys, presents Magicube, a new construction system that will enchant even the youngest children, all thanks to the magic of magnetism. With Geomag, magic takes the shape of a simple cube. Magicube is a completely new construction system, because it reinvents and makes building with cubes incredibly fun and magical.

These cubes can be stuck together by any side and they can even remain suspended in mid-air. This way the structures become amazing yet easy to create, even for very young children.

Tel : 07577 371545 www.geomagworld.com

ORCHARD TOYS Animal Shapes is a simple first colour and shape matching activity for children aged 18 months and over. Young children will love the bright colours and friendly animals on the chunky cards, which can be used for a variety of activities to develop matching skills, improve hand eye coordination and encourage discussion.

Tel : 01953 859526 www.orchardtoys.com

MUMS and babies love Taggies.

Distributed in the UK and Europe from our Chichester, UK distribution centre.

Contact Claire at Tel: +44 (0)1243 780501 or claire.bradley@whitepebbleint.com

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PRESENTS

Magnetic Adventures

For Trade Enquiries please contact: clivewooster@aol.com Christmas TVC plans include 2 weeks over October half term November and December www.geomagworld.com

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04/09/2017 11:13

WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Karen Christie, owner, Fun Junction, Perth, Scotland A family-run traditional toy shop on the high street in Perth.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Wooden Toys

Galt

The Galt pop-up toy is a great seller in our store. We do tend to sell a lot of the wooden and traditional toys, rather than electronic toys.

Role Play

Bigjigs

Teasets always do well and we sell a wide variety to try and offer different price points for customers. The Bigjigs set is a very popular one.

Construction

K’nex

The new kid k’nex range for younger children has done well recently. The pieces are ideal for smaller hands, as they are nice and chunky.

Traditional Toys

Brio

As our customers seem to like the traditional, wooden toys the train sets from Brio are very popular and can be added to as children grow.

Galt

Bigjigs

K’nex

Jo Watson, owner, Dandy Lions, Buckingham

A family-run independent children’s boutique in the market town of Buckingham.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Clothing

Kite

For both boys and girls the Kite clothing ranges always do well. I have stocked them since I opended and customers like the fact they are good quality and wash well.

Accessories

Zippy

The zippy bandana bibs always sell well.

They have lovely prints and great gifts as well.

Toys

Jumini

This is a new brand I have recently started stocking. I only stock wooden toys so this is a great fit and the stacking owl toy has been really popular so far.

Newborn

Chamomile Baby

The clothes in this range make lovely gifts as they are quite neutral colours.

They are made in the UK nearby which our customers really like.

Chamomile

Zippy PROGRES SIVE PRESCHOOL

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WH AT’S H OT

Mandy Ruck, owner, Bumps N Babies, Bridgend, Wales An independent nursery retailer, established in 2005.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Pushchairs

Babystyle

The egg stroller is the pushchair customers seem to be asking for when they come in store at the moment. I think this is because of the look of it and the fact there are several lovely colours to choose from.

Car seats

Maxi-Cosi

As far as car seats go it is the Maxi-Cosi Pebble Plus which we sell the most of, along with the 2-way fix base. We also sell a lot of add-ons, such as the raincover for it as well.

Bedding

Mamas & Papas

The Welcome to the World range they have is really popular. I think this is because it is quite traditional and there are lots of different products in the range.

Crib

Chicco

The Next2Me crib is very popular with our customers. With bedside cribs becoming increasingly used by parents, its this one which we seem to sell the most of.

Babystyle

Maxi Cosi

Chicco

Paula Marshall, showroom manager, Precious Little One, Grantham An independent nursery retailer with an extensive showroom and online offering CATEGORY

SUPPLIERS/RANGES

COMMENT

Pushchairs

iCandy

The iCandy Orange is proving to be very popular at the moment and is great for us as it is an instore offering only at the moment. This is key as it has to many configurations that customers need to see it to believe it!

Car seats

Jané

Customers are always looking for extended rearward facing car seats and the one which stands out is the Jané Gravity. The swivel options are very popular with our customers, making getting baby in and out of the car easier.

Furniture

Kidsmill

The range they offer is different to a lot of others on the market. They offer different designs and finishes which customers like.

Strollers

My Babiie

This is the one brand which everyone seems to ask about when they come in the showroom! They have a lovely range of colours and designs, plus they are at a great price point.

iCandy

Kidsmill

PROGRES SIVE PRESCHOOL

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