Travel systems trends_muk.qxp_Layout 1 25/03/2022 13:45 Page 8
TRENDS: PUSHCHAIRS
W hat s’ hot Pushchairs As one of the biggest items new parents will buy when they are expecting, a pushchair is a key purchase and needs to fit into the lifestyle and needs of a family. The market sees constant innovation with new features and fashions, so PPS took a look at the latest trends.
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uch more than just a way to get a child from A to B, pushchairs need to fit seamlessly into the lives and environment of a family, as well as being easy to use and stylish. It’s a lot to ask of one product, but there are some key selling points in recent additions to the market which help meet those needs. The fold: An easy to operate fold is crucial for busy parents. One that can be operated single handedly while holding the baby in the other arm is ideal, as is one that locks closed itself to enable it to be lifted into a car easily. Lightweight: With trips into town, school runs, family visits and more, it’s important for pushchairs to be easy to put in and out of the car boot, on and off a train or bus, or to be lifted upstairs. Suspension: Since lockdown, many more families are taking regular walks and trips to the countryside, so manufacturers are now ensuring that many models can manage on different terrains. Luxury fabrics: Quilted fabrics are very on-trend for the pushchairs market, as well as more padded and comfortable seat units for babies and toddlers.
PROGRESSIVE PRESCHOOL
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Pop-out harnesses: Harnesses which stand out from the seat unit, making it easier for parents to get children in and out, and safely secure them are becoming more and more popular. Accessories: Add-on items which make life easier for parents are a great selling point for wheeled goods. Features such as cup holders and removeable pouches are ideal to fit in with everyday life. Sustainability: Pushchairs are large items which can be potentially harmful to the environment so many suppliers are now working to use recycled and recyclable materials on the products as well as more eco-friendly packaging. Colours: More muted tones are the order on the day at the moment, with lots of green and grey designs proving popular. Adrian Sneyd, show organiser at Harrogate International Nursery Show, commented: “Obviously, fashions and trends are constantly changing, but it was noticeable that the colourways and trims for 2022 seem to be similar to vehicle trends with sleek lines, classy dark shades such as black, grey and dark blues and lots of chrome and leather trims. Maybe the fact that more dads are working from home and spending time with their children has influenced this? Co-ordinating products also seemed to be popular with pushchairs incorporating matching accessories such as changing bags and foot muffs.”
ULTIMATE GUIDE 2022
