Progressive Calendars 2019

© 2019 Aardman Animations LTD and Studiocanal S.A.S.

February 2019

Visit us at Hall 3 Stand Q30–R31 PLANNERS

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CALENDARS

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DIARIES

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20 vision 20 Danilo's

AS WE TAKE OUR FIRST STEPS INTO 2019, CREATIVITY AND INNOVATION ARE STILL VERY MUCH AT THE FORE AT DANILO. INCLUDING EXCITING CALENDAR FORMATS SUCH AS THE DELUXE CALENDAR, MAGIC CUBE CALENDAR, AND THE COLLECTOR’S BOX SET, COVERING ALL THE HOTTEST PROPERTIES IN MUSIC, GAMING, TV, FILM AND SPORT. THERE IS A LOT TO LOOK FORWARD TO.

on Calendars & Diaries FASHION DIARIES: NOT ONLY HAVE DANILO LOOKED AT THE PRACTICAL SIDE OF DIARIES, BUT THERE HAS BEEN A KEY FOCUS PLACED ON FASHION TRENDS. THE NEW SELECTION OF FASHION DIARIES WILL BE A5 AND A6 SIZED AND WILL COVER A NUMBER OF RELEVANT LICENSED PROPERTIES INCLUDING MARY POPPINS, MINNIE MOUSE AND STAR WARS, ALL WITH A FASHION TWIST.

LARGE DELUXE CALENDAR: THIS OVERSIZED (400X520MM), LANDSCAPE FORMAT WITH WIRO BINDING WILL PROVIDE CUSTOMERS WITH AN ATTRACTIVE WALL ART CALENDAR FEATURING STRIKING PANORAMIC IMAGERY FROM THE POPULAR BBC BLUE PLANET SERIES. FEATURING SUSTAINABLE PACKAGING TO MINIMISE THE USE OF PLASTIC.

SLIM DESK EASEL: MOVING ON FROM THE EXISTING DESK EASEL CALENDAR, THIS VERSION HAS BEEN DESIGNED WITH A MORE FEMININE APPEAL IN MIND, WITH SMALLER DIMENSIONS TO TAKE UP LESS DESK SPACE AS WELL AS SOME ATTRACTIVE ARTWORK FROM KEY LICENSES INCLUDING PUSHEEN, DISNEY PRINCESS, DISNEY HERITAGE AND HELLO KITTY.

A4 DESK PADS: OFFERING A HANDY PAD TO SCRIBBLE, DOODLE, OR PLAN YOUR WEEKLY TO-DO LIST, WITH ENOUGH TEAR OFF PAGES TO COVER A FULL YEAR. DESK PADS WILL BE LAUNCHED ACROSS DOCTOR WHO, HARRY POTTER, PUSHEEN AND STAR WARS AS A PRIORITY, WITH OTHERS TO FOLLOW.

FOOTBALL DIARIES: OUR FULL RANGE OF PREMIERSHIP FOOTBALL DIARIES HAVE ALSO BEEN UPDATED TO INCLUDE STRIKING NEW COLOURS AND TEAM MOTTOS TO PROVIDE A BRIGHT, ATTRACTIVE OFFERING TO FANS OF EACH CLUB.

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MUM’S FAMILY CALENDAR: A STANDARD SQUARE WALL CALENDAR GEARED UP TO JUGGLING THOSE BUSY FAMILY LIVES. INCORPORATING COLUMNS FOR EACH FAMILY MEMBER, HANDY POCKETS TO STORE APPOINTMENT CARDS, REMINDERS, AS WELL STICKERS FOR HIGHLIGHTING KEY DATES THROUGH THE YEAR AHEAD.

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DELUXE COLLECTORS CALENDAR: AN A3 CALENDAR PRINTED ON PREMIUM BOARD. A KEY ADVANTAGE OF THIS CALENDAR IS THE PERFORATED EDGE THAT ENABLES EACH IMAGE TO BE REMOVED EASILY AND FRAMED AS A PIECE OF WALL ART. THE RANGE WILL INCLUDE STAR WARS CLASSIC POSTERS, THE NIGHTMARE BEFORE CHRISTMAS, DISNEY VINTAGE, TOY STORY AND HARRY POTTER.

A4 WIRO CALENDARS: THIS LANDSCAPE CALENDAR WILL BE WIRO BOUND, THEREFORE MAKING IT EASIER TO HANG AND TAKING UP LESS WALL SPACE. THIS NEW FORMAT WILL BE LAUNCHED WITH YOUNG FEMALES IN MIND, USING ARTWORK FROM DISNEY PRINCESS, TINKERBELL, HELLO KITTTY AND MINNIE MOUSE.

CHANGE-IT-UP CALENDARS: THIS FORMAT WAS DEVELOPED SO THAT CUSTOMERS CAN CHOOSE WHICH CHARACTER APPEARS ON THE CURRENT MONTH TO VIEW. THE CHARACTERS CAN BE CHANGED AS OFTEN AS YOU CHOOSE WITH A SIMPLE TURN OF THE PAGE, WITH THE DATE PANEL REMAINING IN PLACE. TARGETING BOTH A YOUNGER AND OLDER FAN BASE, THERE WILL BE AN A3 WALL CALENDAR AND A DESK EASEL CALENDAR DEVELOPED INITIALLY ACROSS KEY LICENSES STAR WARS, MARVEL, HARRY POTTER AND DISNEY PRINCESS.

MAGIC CUBE DESK CALENDAR: PICK UP THIS MAGIC CUBE AND YOU WON’T WANT TO PUT IT DOWN! EVERY TWIST OR TURN OF THIS CUBED CALENDAR REVEALS A DIFFERENT IMAGE AND DATE PANEL AND EVEN INCORPORATES AUGMENTED REALITY! THE PERFECT INNOVATIVE GIFT FOR YOUR DESK AT HOME OR AT THE OFFICE. HARRY POTTER IS ALSO AVAILABLE WITH AUGMENTED REALITY.

MID-YEAR DIARIES: FOLLOWING A STRONG APPEAL FOR MID-YEAR / ACADEMIC DIARIES IN 2018, DANILO HAVE CREATED LICENSED 2019/2020 MID-YEAR DIARIES FOR POPULAR BRANDS MICKY MOUSE AND HARRY POTTER. THESE ARE A REALLY USEFUL FORMAT FOR STUDENTS, SCHOOL CHILDREN AND FAMILIES, TRACKING THE YEAR

BY THE ACADEMIC TERMS.

MY FIRST CALENDAR: ENCOURAGES YOUNG CHILDREN TO LEARN ABOUT THE DAYS OF THE WEEK, MONTHS OF THE YEAR, WEATHER AND SEASONS ALONGSIDE A FUN COLOURFUL DESIGN WITH ACTIVITIES FOR YOUR LITTLE ONE TO COMPLETE. AS ITS NON-DATED IT CAN BE USED ALL YEAR ROUND. AVAILABLE FOR PEPPA PIG, PJ MASKS AND PAW PATROL.

COLLECTORS BOX SET: THE PRINCIPLE BEHIND THIS PRODUCT IS TO OFFER A GIFT SET AT A VALUE-ADDED PRICE POINT. THE COLLECTORS BOX SET COMES COMPLETE WITH A WALL CALENDAR, DIARY AND BRANDED PEN, ALL CONTAINED WITHIN A KEEPSAKE BOX WHICH WILL APPEAL TO ANY SUPER-FAN. THIS WILL INCLUDE HOT PROPERTIES SUCH AS STAR WARS, HARRY POTTER AND MARVEL, DR WHO, CLIFF RICHARD AND FRIENDS.

@CalendarsUK

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/danilocalendarsuk

ALL DESIGNS SUBJECT TO CHANGE

DANILO PROMOTIONS LTD | WALTHAM ABBEY | EN9 1AS | 01992 702 900 | SALES@DANILO.COM

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The

Artof Fine Gifts

FLAME TREE PUBLISHING CALENDARS & DIARIES See us at the Spring Fair, Hall 3, Stand N31

STATIONERY & JIGSAWS

Winnie the Pooh 2019 Diary

COMING SOON 2020 CALENDAR & DIARY COLLECTION

TM & © 2019 Nintendo

Best Licensed Diary 2018

© Disney. Winnie the Pooh elements are based on the Winnie the Pooh” works by A.A. Milne E.H. Shepard

CONTACT US TODAY TO DISCUSS OUR 2020 CALENDAR AND DIARY OPPORTUNITIES TELEPHONE 0116 284 3640 EMAIL ASKPYRAMID@PYRAMIDINTERNATIONAL.COM VIEW OUR FULL RANGE OF PRODUCTS AT WWW.PYRAMIDINTERNATIONAL.COM

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CALENDAR NEWS

MUM’S THE WORD Revelations into the habits of the calendar buying nation

Above: Mums are still the main family organisers according to research by Danilo.

Sustainable futures Carousel Calendars has pledged to reduce the use of single-use plastic packaging as part of its commitment to improving sustainability.

This commitment will see the company remove all plastic from its boxed calendars by 2020, with the ultimate aim of making all of its packaging reusable, recyclable or compostable by 2025 or earlier.

The Devon-based business also has a policy to only work with suppliers that have been through a two-pillar SMETA audit and the company’s own personal audit, while 95% of its paper products are now sourced from FSCaccredited suppliers.

Below: Carousel is going greener.

CANA ALS AND WATERW T AYS 2020 Calendar

According to the results of a recent survey, Mum is still very much the head of the household when it comes to managing the family’s schedule of diary commitments.

The findings emerged in a study of over 1,000 households by Danilo Promotions, and shows that a whopping 63% people said that appointments plotted into the family calendar falls to Mum. The survey reveals that Mum is also the most likely to give a calendar as a birthday gift or Christmas stocking filler.

Some 54% of those polled stated that they use more than one planning tool to keep themselves and their family organised – with a third of these claiming they use a pocket diary in addition to their calendar. This is reflected in Danilo’s sales figures, which have seen a huge 25% increase in diary sales in the past three years.

And when it comes to the type of paper calendars the UK nation buys, the research findings highlighted that the majority (especially in areas like Wales, the North West of England and Yorks and Humberside) prefer wildlife/nature calendars such as BBC Blue Planet, closely followed by personalised calendars and then movie/entertainment calendars.

The survey also showed that from a more regional perspective, London seems to have the biggest preference for football calendars, Scotland favours more towards music artists calendars and the North East of England leans more towards model and celebrity calendars.

Nearly 80% of UK household calendars bought are being purchased as gifts, mostly by mums, followed by friends, and with 40% of sales in December.

Location, Location, Location

Below: A taster of BrownTrout’s

UK regional calendars.

2019 is set to be a busy calendar year for BrownTrout, with a number of deals penned. The closure of J Salmon in 2018 left a large gap in the UK market for well-produced local view or regional calendars at a competitive price, according to the company.

Bridging this gap, from 2019, BrownTrout will be showcasing a range of some 50 titles covering major cities, most counties and the key regions of the UK. It is anticipated that titles will be available to ship from May 1 in order to capture the tourist market in a number of key locations throughout the country.

The company has also tied up a distribution deal with English Heritage to distribute its range of calendars to both the UK and overseas markets. The range features the best-selling title, Stonehenge, alongside other beautiful titles that English Heritage has been producing to sell at its various famous locations throughout England.

Things are also busy on the other side of the pond, with BrownTrout acquiring Brush Dance, a publisher of calendars and planners. Brush Dance has been in business for almost 30 years, producing a broad range of New Age and Spiritual titles for a worldwide market. Starting with 2020 calendars, BrownTrout will follow faithfully the look, feel, and content that has made Brush Dance such a popular brand over the years.

Joining a new pond

Progressive Calendars is published by Max Publishing Ltd, publisher of Progressive Greetings Worldwide and Progressive Gifts & Home. It is distributed with the February edition of Progressive Greetings Worldwide.

BrownTrout has appointed Colin de Boarde (left) as area sales manager for the East of England. Previously with Otter House, Colin has worked in the calendar and greeting card industry for many years and has a particular forte in developing strong relationships with garden centre accounts and good stationery accounts on his area.

Editor in Chief: Jakki Brown (jakkib@max-publishing.co.uk); Advertisement Director: Warren Lomax (warren@max-publishing.co.uk); Deputy Editor: Gale Astley: (galea@max-publishing.co.uk) Editorial: Fiona Pavely: (fiona.pavely@shelan.co.uk) Max Publishing Ltd, United House, North Road, London, N7 9DP www.max-publishing.co.uk Tel: 020 7700 6740.

Home of The Henries, The Retas and Progressive Greetings Live. Copyright: 2019

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CALENDAR NEWS

THE BEST CALENDARS OF 2018 The Calies Awards was a date to remember

Above: Jack Straw, md of BrownTrout with his Calendar Ambassador trophy.

Top dates Pyramid has diversified its calendar offering having successfully launched a range of diaries, focused on its Disney and Marvel licences.

In addition, Pyramid has tailored a new range of calendars included the everpopular Anne Stokes, Bob Marley and MotoGP licences, as well as a range for Nintendo and Rock and Roll legend Jimi Hendrix to name just a few.

Below: Pyramid diversifies into diaries.

Retailers, publishers and suppliers filled Stationers’ Hall at the end of November to witness The Calies 2018 winners being announced (see pages 13-15).

Among the delighted winners of what are the second ever Calies awards for calendars, diaries and Advents were Alison Gardiner Designs, Allan & Bertram, BrownTrout Publishers, Carousel Calendars, Danilo, English Graphics, Pomegranate Europe, Pyramid International and Rose Calendars.

The Calies, launched by Max Publishing last year, with the support from the calendar and diary sector, recognise and rewarded excellence right across the spectrum - from retail calendar titles to B2B bespoke creations; diaries to Advents.

“The Calies not only celebrate the excellence and innovation on calendars and diaries right across the spectrum, but also serve to champion the product area to retailers of all shapes and sizes as well as corporate clients on the B2B front,” stated Warren Lomax, joint md of Max Publishing, which owns and organises The Calies in his welcome speech.

The award ceremony was hosted by comedian Henry Paker, with David Pike, group director of Calendar Club and Carousel Calendars, as well as BrownTrout’s managing director, Jack Straw, sharing their respective insights on the market in two engrossing pre-awards talks.

Jack Straw was surprised and delighted to be welcomed back to the stage in the emotional finale of the awards when he was presented with the prestigious Calendar Ambassador Award 2018.

Commenting on his award, Jack said: "I am very surprised but dead chuffed to receive this award. It was totally unexpected and a 'bolt out of the blue'. I have worked with some great people over the many years that I have been around, and continue to enjoy the fun and friendship. This recognition has already re-energised me!"

Below: The Harry Potter calendar (See page 20 for more on David Pike’s talk and pages 13-15 for from Danilo.

Below middle: Liverpool FC calendar from Danilo. all the winners and pics from The Calies).

Top 10 After celebrating 40 years of working its magic on the calendar front, fittingly it was the Harry Potter title that came top in Danilo’s Entertainment Calendar Chart.

The league table threw up a few surprises and chart debuts in the publisher’s two charts based on sales, one for its entertainment calendar titles and another for its sports titles. On the entertainment front, Claire Bates, marketing manager revealed: “Harry Potter sold 10% more than any other calendar in the Top Ten and displaced the 2017 year’s ‘number one’, Little Mix, who moves down to 5th place.”

Making their debuts in the second and third spots respectively is Blue Planet 11 (which won a Calies award) and Fortnite.

Danilo’s Entertainment Calendar 2019 top ten (last year’s position in brackets) 1 Harry Potter (2) 2 Fortnite (new entry) 3 Blue Planet (chart debut) 4 Star Wars (6) 5 Little Mix (1) 6 Cliff Richard (3) 7 Avengers Marvel (new entry) 8 LOL Surprise (chart debut) 9 Kelly Brook (10) 10 Friends (new entry)

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Left: Danilo’s founder Laurence Prince (left) and md Daniel Prince at the company’s 40th anniversary party. Elvis was the first licence Danilo ever signed.

Danilo’s Top Ten Football/Sports Calendar 2019 top ten 1 Liverpool 2 Manchester United 3 Arsenal 4 Tottenham Hotspurs 5 Chelsea 6 Manchester City 7 England Rugby 8 West Ham 9 Newcastle 10 Everton

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RETAILER FEEDBACK

SHOPFLOOR TALK Progressive Calendars quizzed a trio of retailers of differing disciplines on this season’s calendar sales pattern and which titles scored highly for them.

Bents, is a family-run garden centre, based in Warrington that has been trading for 80 years. Lauren Wareing, homewares and gifts buyer of Bents (below) shares her views:

Calendar Club, traded from its 276 stores, mall units and online for the latest calendar season Natalie Taylor, marketing manager explains more from this market leader:

“Calendar sales have gone well for us this year - we are up 33% on last year. This increase was mainly driven by a stronger range and overall better planning of the area.

We also saw an increase in sales post Christmas, in the sale.”

Star performers: “Bestsellers, as ever, were the dog calendar titles from BrownTrout - our customers love a Westie!!

We also had a really good response to the Thomas Kinkade Disney calendars which sold out early in the season.

Advent went well too. We actually reduced the range of Advents we stocked, but the sales overall were good. The Caltime from Woodmansterne calendars, mainly the religious ones, were particularly popular.”

“Calendar sales for us have been steady year-on-year. In a difficult retail climate, we are very pleased with this result. Having managed to acquire a total of 276 mall unit and shop locations across the UK and Ireland, we are declaring 2018 as a successful year.

However, perhaps unsurprisingly given the current political instability, we have definitely noticed a shift towards bargain hunting.

The Black Friday Shadow - the dark period after Black Friday where shopping fatigue settles in for a couple of weeks definitely fell over us, both in-store and online this year. Our 40% off Sale has been running since Christmas Day and we have seen a significant upturn in year-on-year sales for this period.

We extended our range of diaries this season in the stores as sales from 2018 indicated this was an area that we should focus on.”

Star performers: “Perhaps the biggest growth was seen in Disney titles across the majority of formats, with an upturn in popularity not seen since 2015, when the Frozen Calendar was our second best seller.

Our bestselling single title this season was Liverpool FC, shifting almost a third more units than our next football bestseller Manchester United (which was our third best seller). Between these two Premier League juggernauts sat the Fortnite calendar, celebrating the hit online video game. The release of the Fortnite calendar was quite late in the season, so we think it could well have overtaken Liverpool FC given more of an opportunity.”

Above: A BrownTrout Westie calendar.

Mounseys the Stationers is a large stationers based in Otley, Yorkshire that sells a wide variety of products, from calendars to greeting cards, art supplies to craft supplies. David Thackery, owner reveals about its calendar sales: “Year-on-year our calendar sales remained on a par. We have a huge offering of calendars, we have hundreds of titles every year from over 30 different publishers.

We sell everything from £20 calendars from local photographers and artists as well as a wide selection of regional titles covering Scotland and north of England. I would say nobody locally does calendars to the extent that we do.

We also stock Advents, but I don’t go overboard as we leave that to the supermarkets.”

Star performers: “We do very well with photographers’ own calendars from the likes of Colin Prior and Jo Cornish as people tend to come back every year for their updated one.”

Above: Liverpool FC was top of the league for Calendar Club in 2018.

Below: Calendar Club operated in 276 locations throughout the UK and Ireland offering over 5,500 products.

Above: Jo Cornish calendars sell well for Mounseys.

Left: Mounseys offers hundreds of different calendars every year.

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Stock and exclusive ranges, managed programmes, displays, advice and sales support from the industry experts.

To find out more, contact the Otter House sales team: phone 01392 824 300 email sales@gbcc.co.uk

Slim

Watership Down Orla Kiely Mini

National Geographic Marine Conservation Society

Emma Bridgewater

A3 O

Shaun the Sheep Foxes

Red & Blacks

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Please note: Product covers subject to licensor’s approval

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New York RSPB

The Organised Family

Slim Calendars

Easel Calendars Mini Calendars

Magnetic Memo Calendars Feature one week per page and a magnetic back.

Box Calendars

Diaries

VI SI T HA US LL AT 3 T ST HE AN S D PR Q3 IN 0/ G F R3 AI 1 R-

A3 Organisers

Our diary collection varies in size, from small pocket diaries to larger engagement diaries.

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BROWNTROUT 2020 CALENDARS / PLANNERS / DIARIES LIMITED EDITION 2020 CALENDAR

MUM’S MAKE-A-NOTE

BANKSY’S

2020 FAMILY ORGANISER

2020 CALENDAR

facebook.com/browntroutuk

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@BrownTroutUK

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COME AND VISIT US AT:

HALL 3 STAND M20

The Calendar Company

BROWNTROUT PUBLISHERS LTD

Redland Office Centre / 157 Redland Rd / Bristol / BS6 6YE / United Kingdom Tel: (44) 117 317 1880 / Fax: (44) 117 973 1721 / sales@browntroutuk.com

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Christmas COLLECTION 2019 An invitation... ...to come and visit us at the NEC Spring Fair this year to see our new Christmas launch before anyone else

NEC Spring Fair, Hall 10, Stand F05/G04, www.springfair.com Please also register on our website for an instant trade account at www.tallon.co.uk

www.tallon.co.uk | 024 7643 7000 | enquiries@tallon.co.uk.

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THE CALLIES 2018

CAUGHT ON CAMERA The Calies 2018 awards event, which took place at London’s Stationers’ Hall at the end of last year, was definitely worthy of an entry ‘in the diary’ as calendar and diary publishers of all shapes and sizes were duly feted in the UK’s only dedicated awards for calendars, diaries and Advents.

Here, Progressive Calendars shares some of the photographic evidence from the celebratory event.

Above: All The Calies winners on stage with their trophies, joined by host Henry Paker (centre) as well as PG’s Warren Lomax and Jakki Brown.

Right: Danilo’s chairman, Laurence Prince (second right) and the publisher’s calendar designer, Christine Statham were presented with the trophy for the Best Music, Talent or Sports Calendar for its David Bowie Collectors Edition title

by Dilu Mukadum, managing director of All Trade Printers.

Below: John Lewis’ buyer Lisa Rutherford talked trade with House of Cards’ Nigel Williamson.

Above: The beautiful Moonlight Silhouette Advent, distributed by Alison Gardiner Designs.

Left: Pomegranate Europe’s marketing manager, Dan Rabot (centre) was presented with the trophy for the Best Transport Calendar for its England By Rail title, by Dave Jones, group marketing director of Premier Paper.

Below: In the impressive grand hall of Stationers’ Hall. After the champagne reception there were a couple of powerful speeches from Calendar Club’s David Pike and BrownTrout’s Jack Straw before the ceremony got underway.

Left: Alison Gardiner Designs’ owner and designer, Alison Gardiner, was totally over the moon to win Best Advent Calendar for its Moonlight Silhouette design. She was presented with the trophy presented by Avonside Calendars’ managing director, David Higgins.

Right: This Pyramid International’s Winnie the Pooh title won the Best Licensed Diary award.

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THE CALLIES 2018

The Calies 2018 Winners l l l l l l l l l l l l l l l l l l

Best Animal Kingdom Calendar - BBC Blue Planet II from Danilo Best B2B Animals or Natural World Calendar - Deep Blue from Rose Calendars Best Transport Calendar - England By Rail from Pomegranate Europe Best Scenic Calendar - New York from Carousel Calendars Best B2B Scenic Calendar - View from Allan & Bertram Best Art, Illustration or Design Calendar - Natural History from Brown Trout Publishers Best B2B Contemporary Calendar - Ethos from Rose Calendars Best Charity Calendar - RSPB Ailsa Black Naturally Organised Family Calendar from Carousel Calendars Best B2BSpecial Interest or Humorous Calendar - Vintage Power from Allan & Bertram Best Music, Talent or Sports Calendar - David Bowie Collectors Edition from Danilo Best B2B Bespoke Calendar - Electric Rock Rodney Matthews (produced by Rose Calendars) Best Entertainment or Humorous Calendar - Star Wars Deluxe Calendar from Danilo Best Family Organiser or Planner - The Organised Family Week To View from Carousel Calendars Best Advent Calendar - Moonlight Silhouette from Alison Gardiner Designs Best Generic Diary - Inkwell + Feather from English Graphics Best Licensed Diary - Winnie the Pooh from Pyramid International Best Desk Calendar - Rick and Morty Magic Cube from Danilo The Calendar Ambassador Award 2018 - Jack Straw

Above: As one of the headline sponsors of The Calies, Danilo’s managing director, Daniel Prince (right) presented the award for Best B2B Scenic Calendar to Allan + Bertram’s managing director, Andrew Bennett for its View title.

Above: Danilo’s BBC Blue Planet II calendar won the Best Animal Kingdom Calendar.

Left: Calendar Club’s buying manager, Becky Salter presented English Graphics’ founder and designer, Heather Marten with the Best Generic Diary trophy for the company’s Inkwell + Feather design.

Above: BrownTrout Publishers’ sales manager, Maria Parsons was delighted to receive the Best Art, Illustration or Design Calendar award for its Natural History title, from Calendar Club’s buyer, Rob Dand.

Left: Marking Danilo’s fourth Calies 2018 award, its creative director, Martin Carter (second left) and calendar designer Symon Machin (second right) were delighted to receive the award for Best Desk Calendar for its Rick and Morty Magic Cube from Premier Paper Group’s area sales director, Sham Ahmad.

Below: The RSPB Ailsa Black Naturally Organised Family Calendar from Carousel Calendars.

Above: (Right-left) Waterstones’ Claire Quinn and Emily Catchpole with BrownTrout’s Emma Tracey and Danilo’s Daniel Prince.

Right middle: Making it a Calies trio for Carousel Calendars, Premier Paper Group’s marketing director, Dave Jones (right) presented Richard Veale, Carousel’s product manager and senior designer with the shiny trophy for Best Family Organiser or Planner for its Organised Family Week To View title.

Right: Pomegranate Europe’s 2019 England By Rail title was deemed the Best Transport calendar by the judges.

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THE CALLIES 2018

Above: As a headline sponsor, Renz UK’s managing director Iain Bullock presented the Best B2B Contemporary Calendar award to Rose Calendars’ marketing manager, Elizabeth Rose for its Ethos title.

Above: Carousel Calendars’ head of licensing, Martin Rees-Davies (centre) was presented with the award for Best Charity Calendar for its RSPB Ailsa Black Naturally Organised Family Calendar by Warren Lomax, joint md of Max Publishing.

Above middle: As well as giving a keynote speech, (left) BrownTrout’s Jack Straw (seen here with Really Good’s David Hicks) was honoured with a Calendar Ambassador award.

Left: (Right-left) Michelle Mills (Windles), Seth Woodmansterne (Woodmansterne), Miles Robinson (House of Cards) and Kate Leach (Woodmansterne).

Below: GCA ceo Amanda Fergusson (left) with Clintons’ Ruth Young.

Below: Flametree’s (2nd left-2nd right) Frances Bodiam, Maria Pis Tissot and Molly Rosevear with agents Neil Matthews (far right) and Peter Watson.

Right: (Centre) Paul Cecil, Allan + Bertram’s group sales director was delighted to be presented with the Best B2B Special Interest or Humorous Calendar for its Vintage Power title, by Lindsey Reid, managing director of Grange Communications.

Below: The Calies 2018 headline sponsors were thanked with a bottle of bubbly. (Left-right) Dave Jones (Premier Paper), Daniel Prince (Danilo), Iain Bullock (Renz), Nigel Green (Eight Days a Week), David Pike (Calendar Club/Carousel Calendars) and Michael Rose (Rose Calendars).

Below: Comedian Henry Paker hosted the event with great aplomb. His observations on the calendar and diary sector went down a storm.

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P R E M I U M L I C E N S E D C A L E N DA R S , O R G A N I S E R S A N D D I A R I E S 2 0 2 0

Register to receive our 2020 calendar & diar y brochure by visiting www.porticodesigns.com For more information and our full offering please contact: sales@porticodesigns.com | telephone: 01225 329494

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PLANNERS AND DIARIES

W

T045 Check It Out! A 2020 Planner for the Culturally Curious 15.2 x 21 cm ISBN 978-0-7649-8320-7

T025 Chris Hardman’s ECOlogical Calendar 2020: A New Way to Experience Time 17.8 x 22.9 cm ISBN 978-0-7649-8325-2

T058 The Badass Planner 17.8 x 22.9 cm ISBN 978-0-7649-8352-8

T067 Do It Later! A 2020 Planner (or Non-Planner) for the Creative Procrastinator 15.2 x 21 cm ISBN 978-0-7649-8369-6

T4 Ch ISB

T4 Ro ISB

T210 Japanese Woodblock Prints 15.2 x 21 cm ISBN 978-0-7649-8389-4

T234 Elizabeth Blackwell: A Curious Herbal 15.2 x 21 cm ISBN 978-0-7649-8494-5

WALL CALENDARS

T240 Edward Gorey 15.2 x 21 cm ISBN 978-0-7649-8409-9

T256 B. Kliban: CatCalendar 15.2 x 21 cm ISBN 978-0-7649-8323-8

T281 Charley Harper 15.2 x 21 cm ISBN 978-0-7649-8330-6

T5 An ISB

30.5 x 33 cm • Open 30.5 x 66 cm

M

T408 Edward Gorey ISBN 978-0-7649-8364-1

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T414 Monet: The Late Years ISBN 978-0-7649-8444-0

T417 The Paintings of Eric Wert ISBN 978-0-7649-8340-5

T430 Votes for Women!

ISBN 978-0-7649-8438-9

T433 Elegant Herbs & Medicinal Plants ISBN 978-0-7649-8398-6

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T6 Mo Bi ISB

WALL CALENDARS

30.5 x 33 cm • Open 30.5 x 66 cm

T439 Chiura Obata ISBN 978-0-7649-8492-1

T441 Italy: Vintage Travel Posters ISBN 978-0-7649-8399-3

T445 William Blake ISBN 978-0-7649-8378-8

T446 Mabel Royds ISBN 978-0-7649-8406-8

T468 Scotland: The Art of Deborah Phillips ISBN 978-0-7649-8356-6

T474 Rosalind Wise ISBN 978-0-7649-8407-5

T480 Gustav Klimt ISBN 978-0-7649-8414-3

T483 France: Vintage Travel Posters ISBN 978-0-7649-8400-6

T491 Louis Rhead: American Art Nouveau ISBN 978-0-7649-8418-1

T493 Shakespeare ISBN 978-0-7649-8436-5

T509 Anton Seder: Art Nouveau ISBN 978-0-7649-8377-1

T515 Rebecca Campbell: The Enchanted Garden ISBN 978-0-7649-8408-2

T522 William Morris: Arts & Crafts Designs ISBN 978-0-7649-8452-5

T537 Charley Harper ISBN 978-0-7649-8329-0

T540 England by Rail ISBN 978-0-7649-8403-7

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MINI WALL CALENDARS

T605 Molly Hashimoto: Birds & Blooms ISBN 978-0-7649-8372-6

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16.5 x 17.8 cm • Open 16.5 x 35.6 cm

T618 Claude Monet ISBN 978-0-7649-8422-8

T626 Vincent van Gogh ISBN 978-0-7649-8421-1

T639 Impressionism ISBN 978-0-7649-8423-5

T642 Alphonse Mucha ISBN 978-0-7649-8382-5

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POINT OF VIEW

“DITCH THE DISCOUNT DRUG”

“I don’t want to strike a gloomy note, but there is no point in putting our head in the sand - retail is in a sorry state and this is also affecting the calendar world,” was the attention-grabbing start to a keynote speech David Pike, group director of Calendar Club delivered at The Calies at the end of last year.

Progressive Calendars was all ears.

With his many years of experience running Calendar Club/Carousel Calendars, overlaid with his background as a economist, taking to the stage at The Calies awards event at the end of November, David Pike shared a ‘no holds barred’ insightful summary of life in the UK calendar world over the last decade, as well as the single thing that would make the future altogether more positive - notably, in his mind, retailers weaning themselves off the “drug” called “discounting”.

prices of calendars, which in turn he feels has resulted in many calendar publishers falling out of the market.

“Over the last 10 years we have seen nine of the top 50 publishers in the UK disappear completely and another 11 have been swallowed up by other players. That is a total of 20 publisher imprints out of the top 50 that have gone,” David quantified.

He then went on to uplift spirits, revealing that Calendar Club, which celebrated its 20th anniversary in 2018, trading from some 275 stores, was “set to have another successful year”.

Championing the USP of calendars, David crystalised their special qualities: “Where else can you

Above: David Pike, group director of Calendar Club and Carousel Calendars gave a punchy keynote speech at The Calies 2018.

Right David Pike (far right) with Calendar Club colleagues (left-right) Becky Salter, Christie Stapleton and Rob Dand at The Calies.

buy a gift that is personal to the person you are buying for, that lasts a whole year and costs less than a £tenner?

Calendars are great value, and like the old Liquorice Allsorts advert said, ‘everyone is someone’s favourite’!”

David ended his talk on an emotional plea: “I would urge other retailers to get off the drug of discounting, rebuild your calendar ranges and celebrate calendars as a fantastic gift product.”

Turning back the pages

Setting the scene, David acknowledged the “never ending trail of bad news of businesses restructuring, stores closing and retailers going out of business,” with some 250 national chains having disappeared from the UK retailing landscape over the last decade partly due to the hangover from the over expansion previously, as well as the well documented competition from online and drop in high street footfall.

Looking specifically at the shifts within the calendar arena, David highlighted how, in line with the general retail picture, “most of the new entrants or growth in our sector has been at the value end, with the likes of Card Factory, Wilko, The Works and The Range coming into or increasing their exposure to our sector.”

And this activity has not surprisingly resulted in a downward pressure on the retail

“Best selling calendars tell you something about popular culture,” believes David Pike, and with Calendar Club’s 20 year history in the UK, its sales charts stand as testament to the pulse of the nation over the last two decades.

“It seems unlikely in this day and age of the #MeToo movement that we would ever see a Kylie calendar like the best seller in 2002,” points out David about the cover (which was the retailer’s best selling calendar ever) featuring the Aussie singer, significantly more scantily-clad than on the 2019 equivalent title.

Drawing on Calendar Club’s sales patterns has led David to surmise that “you can always tell when there is a dearth of decent licensed properties because football calendars move up in the rankings,” citing the mid-2000s as a case in point when the top four football titles featured much more prominently.

However, by 2007 the ‘high kicks’ in the Calendar Club ‘league’ were being scored by High School Musical before meeting their match in what David describes as “the floppy-haired teen heart-throbs”.

Top calendar pin-up males went from Zac Effron to JLS, Robertson Patterson to Justin Bieber before One Direction mania took hold in 2011 and continued for the subsequent three years. “There has never been anything quite like the strength of that band,” believes David.

There has been some ground gained in the balance of the genders, with female empowerment starting to show itself in 2017 when Little Mix came to the fore - the first time since 2004 that a female celebrity took the number one slot.

Above: One Direction held their own for several years in the calendar top sellers.

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NEW PRODUCTS: ART

FOR ART’S SAKE From artistic movements to modern day masters, there is something for everyone, no matter what your artistic tastes.

Family First The 2020 family calendar by Wrendale Designs features the award-winning artwork of artist Hannah Dale in a large format, now with space for up to five family members to record their appointments. Featuring 12 best-selling designs and a variety of loveable animals, the calendar is printed on high quality textured sustainably sourced board and measures 297mm x 420mm.

Wrendale 01652 680253 Spring Fair: Hall 3-3A, Stand S18

Design Spectrum Two big names in design feature in the Hardie Grant calendar line-up for 2020. A landscape wall calendar featuring the gorgeous Cath Kidston Eiderdown Rose print is tabbed by month and ring bound. The range also includes a Positivity Journal and Life Planner.

Hardie Grant 020 7601 7500

Right: Hannah Dale’s artwork features on this family calendar.

Social Event Flame Tree Publishing has signed a new license agreement with the Frida Kahlo Corporation for 2020 calendars, diaries and social stationery. In addition to a wall calendar, mini wall calendar and pocket diary, it will be publishing its signature notebooks featuring the artist famed for her self-portraits.

Left: Flame Tree signs a license for Frida Kahlo.

Flame Tree Publishing 020 7751 9650 Spring Fair: Hall 3-3A, Stand N31

Above: Cath Kidston from Hardie Grant.

Arts & Crafts

Set The Date Incorporating the best titles from both Andrews McMeel and Graphique into the BrownTrout range of diaries and planners means it has almost trebled the size of its selection in this important category for the upcoming 2020 season.

In addition, and for the first time, BrownTrout is offering a line of mid-year /academic year diaries due to growing demand from key customers. Some titles will run from July to June and there are others that are 18-month versions that run from July to December the following year.

A new category this year are ‘Undated’ diaries that allow the user to start and stop as they please.

There will be four titles on offer and all will come with a sheet of stickers to allow customisation.

BrownTrout 0117 317 1880 Spring Fair: Hall 3-3A, Stand M20

The iconic artwork of William Morris has been immortalised in Pomegranate’s new 2020 calendar. This calendar’s floral and foliate patterns represent decades of designs by Morris and his team were selected from Morris & Company wallpaper sample books in the collection of the Brooklyn Museum.

Right: William Morris calendar Pomegranate from Pomegranate.

024 76214461 Below: Modern Surrealism from teNeues

Perfectly Surreal Modern Surrealism is the new 2020 calendar from teNeues featuring artworks from this important artistic movement. Surrealism artworks often feature the element of surprise with random objects and unpredictable juxtapositions. It developed out of Dadaism during the WWI, centered around Paris, France, and quickly spread worldwide from the 1920s onwards. This calendar features 12 modern interpretations of the movement. teNeues 0203 5428997

Above: FranklinCovey diaries from BrownTrout.

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NEW PRODUCTS: ART Fantasy Land

Awarding Design Following on from the success of the Calies, the 2018 UK calendar awards, where it was a finalist in the Generic Diary category, Design Group has launched its new 2020 catalogue, with a range of products designed to appeal to a wide consumer base. With traditional format diaries and commercial planners and calendars an important share of the market, Design Group develops designs that are trend-led and coordinate with its other stationery ranges such as Its Refracted Pastel, Paint the Town and Floral Burst ranges.

Design Group Above: Paint the Town stationery from Design Group.

A Modern Classic One of teNeues bestselling calendars, Jack Vettriano, returns for 2020. The calendar features a collection of 12 works by one of the most important contemporary painters of Scotland. Vettriano is a self-taught artist in drawing and perspective who manipulates paint in veiled glazes and meaningful shadows; an image-maker whose work is a fascinating part of cultural history. teNeues Above: The Jack Vettriano calendar from teNeues.

0203 5428997

Anonymous Artwork A well-known, yet pseudoanonymous English graffiti artist, political activist, filmmaker and painter, Banksy’s art combines dark humour with a distinctive stenciling technique. His artworks, often satirical pieces of art which encompass topics from politics, culture, and ethics, have appeared in London and cities around the world, and now thanks to BrownTrout, calendars and diaries.

Above: Banksy may be BrownTrout an enigma but his artwork looks fantastic 0117 317 1880 in BrownTrout’s new Spring Fair: Hall 3-3A, Stand M20 range.

Self-employed fantasy artist Jasmine Becket-Griffith has been working on her art professionally since 1997 and her artwork now features in a calendar from Flame Tree Publishing. She spends all of her time painting in her studio in Florida, coming up with beautiful and gothic digital artworks featuring faeries, mermaids, princesses and more in her impressive and instantly recognisable style.

This calendar features 12 of her works.

Flame Tree Publishing Above: The Jasmine Becket020 7751 9650 Griffith calendar from Flame Tree Publishing.

Spring Fair: Hall 3-3A, Stand N31

Mucha More Pomegranate has created a 2020 calendar featuring the work of Czech artist, Alphonse Mucha.

While he created many advertising posters and calendars for champagne, chocolate, biscuits, and the like, he also pioneered a new genre of decorative panels, posters without words that were a precursor to today’s art posters.

From 1895 to 1900 he established himself as the master of the art nouveau poster through a series focusing on nature, all with harmonious colours and decorative elements, such as flowers and beautiful women in diaphanous gowns. Several of the images in this calendar are from that series, designed to elevate and inspire the viewer.

Pomegranate Above: Alphonse Mucha calendar from Pomegranate.

024 76214461

Back To Nature Flame Tree Publishing has introduced a new calendar for 2020 with artwork from Angela Harding. Angela has been working in the arts for over 30 years. Based in Rutland, she is inspired by the wealth of natural wildlife around her to create her stunning prints. The animals she depicts - from an owl flying in the dead of night to swallows returning in the summer - are always featured in atmospheric locations, which pull the viewer into the artwork. Informative text accompanies each work and the datepad features previous and next month’s views.

Flame Tree Publishing 020 7751 9650 Above: Angela Harding calendar Spring Fair: Hall 3-3A, Stand N31 from Flame Tree Publishing.

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NEW PRODUCTS: CHILDREN’S

CHILD’S PLAY Kids’ favourite characters and artwork are perennially popular and 2020 is no different with this tempting round up of calendars and family planners.

It’s Magic For all Muggles who love the wizarding world of Harry, Ron and Hermione, the Harry Potter calendar and diary gift box set from Danilo is one to treasure for years to come. It comes complete with a wall calendar, diary and branded pen, all contained within a keepsake box which will appeal to any Potter fan. Also available for fans of Star Wars and Elvis Presley.

Danilo 01992 702900 Spring Fair: Hall 3-3A, Stand: M16

Above: New Harry Potter diary and keepsake box from Danilo.

Gorjuss Way To Recycle With iconic monochrome stripes detailing the front and back, this wirobound perpetual calendar is a 3D accessory for any desk space. Each month of the year features different Gorjuss artwork, and days of the month that can be flipped through daily as the date increases.

Santoro 01709 518 100 Spring Fair: Hall 3-3A, Stand S02 / Hall 4, Stand A11A

Above: Santoro’s Gorjuss perpetual calendar.

Comic Strip Stay entertained throughout the year with the Peanuts day-to-day calendar from BrownTrout featuring a year’s worth of full-colour comic strips. Schroeder, Lucy, Charlie Brown, Peppermint Patty, Linus, Sally, and the rest of the Peanuts gang will delight fans with their enjoyable adventures. As a bonus, the back of each page includes Daily Extra content such as puzzles, jokes, lists, quotes, activities, tips and trivia. The calendar also features a plastic easel backer for easy tabletop display.

BrownTrout 0117 317 1880 Spring Fair: Hall 3-3A, Stand M20 Above: Peanuts calendars from BrownTrout.

Disney Dreams Thomas Kinkade, the celebrated Painter of Light, is the most widely collected artist in the world. His tranquil, light-infused paintings affirm the basic values of family, home, faith in God, and the luminous beauty of nature. Thomas Kinkade: The Disney Dreams Collection calendars from BrownTrout brings to life classic Disney characters set within traditional Kinkade images. Each monthly spread of this calendar features a full-colour image such as Pinocchio Wishes Upon a Star or Cinderella Wishes Upon a Dream, along with new images like Beauty and the Beast II or Mickey and Minnie-Sweetheart Cove.

BrownTrout 0117 317 1880 Spring Fair: Hall 3-3A, Stand M20

Story Time

Above: Thomas Kinkade Disney calendar from BrownTrout.

For 2020 teNeues will launch two new additions to its ever-popular Gruffalo Range, based on the Julia Donaldson best-sellers, with a new Family Planner featuring Stick Man which will ensure that even the most disorganised family has a central point of reference for all its activities. Zog is also introduced as a Mini Grid calendar. teNeues 0203 5428997

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Above and left: Gruffalo and Zog Family Planners from teNeues.

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NEW PRODUCTS: ECLECTIC

A MIXED BUNCH From satirical cartoons to nostalgic car manuals, the 2020 swathe of calendars is as eclectic as ever.

Colour Me Happy

Motoring On For 2020, teNeues will introduce new calendar collaborations with Haynes Manuals with Haynes Classic – A Collection of Automotive Icons. Haynes is famed for their detailed exploded mechanics diagrams and key car models will feature in the calendar. teNeues 0203 5428997

Pantone, the world’s most powerful and influential brand in colour, embodies passion, flair, and elegance. BrownTrout is proud to launch these characteristics into the world of compact planners. The planners come in two sizes and two date ranges - academic and annual.

Academic planners are offered in three carefully curated trending colours, while annuals come in another five - and both are also available in the ‘Color of the Year’. Covers are rugged yet have a pleasing, soft-touch coating, and a pocket in the back is filled with fun, Pantone-inspired colour chip stickers to be used inside, or to frame the real world in a vibrant, more colour-coordinated way.

BrownTrout 0117 317 1880 Right: Pantone planners from BrownTrout.

Spring Fair: Hall 3-3A, Stand M20

A Dog’s Life Famed for its dog calendars, Avonside will once again have a wide selection of breeds for 2020. Dog breeds for this year include designer breeds such as the Cockapoo and also the iconic faithful friend, the Labrador.

Avonside Publishing 01225 704060 Spring Fair: Hall 3-3A, Stand M02

Above: Haynes Classic calendar from teNeues.

Below: The Baby Trump calendar from BrownTrout.

Left: The new 2020 Labrador calendar from Avonside.

Below:

A Right Royal Calendar Flame Tree Publishing has signed a licensing agreement with Historic Royal Palaces to publish two wall calendars and a mini wall calendar for 2020, featuring Hampton Court Palace Gardens and Queen Victoria whose 200th birthday it will be in 2019.

Flame Tree Publishing 020 7751 9650 Spring Fair: Hall: 3-3A, Stand N31

Trump Card

Motivation Movement

Move over, it's the terrible twos. There's a new demon baby in town and his name is Trump, and he's starring in the Baby Trump 2020 wall calendar from BrownTrout. Just as caustic and controversial as the grownup version, he rules with a (tiny) iron fist and a soggy diaper. Follow the Cheeto Child as he Tweets his way through 2020. The calendar itself has full colour printing throughout on high quality gloss, FSC paper. It also features spacious grids across 12 months for all your daily appointments.

BrownTrout 0117 317 1880 Spring Fair: Hall 3-3A, Stand M20

New for 2020 is the motivational quote calendar by Wrendale Designs featuring the award-winning artwork of artist Hannah Dale along with inspiring and uplifting quotes. Designed to spread a little positivity, the calendar is printed on high quality textured sustainably sourced board and measures 147mm x 420mm.

Wrendale 01652 680253 Spring Fair: Hall 3-3A, Stand S18

Dinosaur Adventure Capturing the imagination of any intrepid dinosaur fan, the Dinki Dinos stationery range from Design Group is colourful and fun, perfect for inspiring budding artists and writers.

Design Group Right: Dinky Dinosaurs 01443 863719 stationery from Design Group.

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NEW PRODUCTS: TRAVEL

WELL TRAVELLED CA 2 LE 02 N 0 DA R

From tourism images of yesteryear to the hottest travel destinations in the world today, the 2019 calendar offering has certainly put in some air miles.

Y O R K S Hi oInRa l EP a rDk A L E S Nat

Capital Adventure London Calling is a new 2020 calendar from teNeues featuring artwork from Rocket68, which produces beautifully illustrated paper products and homeware with a retro/nostalgic lilt, but with the freshness of contemporary design. All products are designed by illustrator Jill White in her studio in Somerset and this collection of images focuses on our lovely capital city.

Right: London Calling from teNeues. teNeues Below: The Iceland 0203 5428997 calendar from Avonside.

Regional Range Carousel Calendars’ range of regional calendars is the largest available in the UK market for 2020, offering a collection that covers all major counties, cities, and areas of interest across Britain.

Along with standard places, such as Oxfordshire, Birmingham, Newcastle and similar, the collection has added more niche products such as Yorkshire Moors, Canals and Waterways, Shakespeare’s Country, the Wirral, and Shropshire Hills, among many more.

Adding to the regional range, Carousel is also now in its second year of a three-year deal with the National Railway Museum, which uses its archive of beautifully nostalgic poster artwork to create new titles celebrating the heyday of rail travel.

Carousel Calendars 01392 826482 Spring Fair: Hall: 3-3A | Stand Q30-R31 Above: A Yorkshire Dales calendar from Carousel.

Below: A Wales calendar from Carousel.

Includes Welsh-language text • Yn cynnw ys testun Cymraeg

Land Of Fire & Ice With the tourist trade booming and the destination now firmly on many people’s bucket lists, Avonside Publishing has introduced Iceland to its 2020 portfolio of scenic characters. Dubbed the land of fire and ice, this calendar celebrates the natural beauty of this beautiful island including waterfalls and glaciers.

Avonside Publishing 01225 704060 Spring Fair: Hall 3-3A | Stand M02

Travel And Tourism Printed with soy-based inks on paper certified by the Forest Stewardship Council, the Pomegranate calendar collection for 2020 takes us on a journey through the English countryside by rail, with illustrations and slogans that would have encouraged riders from yesteryear to holiday in the Lake District, ‘Live in Kent and Be Content’, and above all to ‘See Britain by Train’.

Right: England by Rail celebrates rail travel from Pomegranate yesteryear.

024 76214461 Below: French Travel encapsulates the interwar period in France.

WA ALES CYMRU •

2 0 2 0 Calen l da d r

Vive La France French tourism is explored with a vintage travel calendar from Pomegranate. The 12 posters reproduced in this calendar come primarily from the interwar period, boom years for French tourism that by 1928 placed the country first among European destinations. Though often little is known about the artists, their works now fascinate everyone from casual observers to studied collectors.

Pomegranate 024 76214461

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To make an enquiry or to request a copy of our brochure, contact the Otter House sales team: phone 01392 824 300 email sales@gbcc.co.uk

Our A4 regional range comes with luxury envelopes

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covering the UK and Ireland in a variety of popular formats, we are able to offer a comprehensive regional calendar display for most areas. A4 is currently the best-selling format and we have a wide selection of counties and cities available. Most calendars in our regional section come with enclosed postage envelopes.

THE MOST COMPREHENSIVE RANGE OF AVAILABLE

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SPOTLIGHT ON ADVENTS

DOOR OPENERS The tradition of Advent calendars that help countdown the days until Christmas has never been stronger. Where once such products would have thrilled children by displaying a different seasonalthemed picture behind each door, today’s Advent calendars offer much more of a commercial return for retailers, including the pets!

According to research by Global Data, 55.6% of UK consumers intended to buy an Advent calendar in 2018. Chocolate Advents remain popular, but it is the increasing choice of formats that are scoring highly among retailers.

“We’ve certainly seen the trend for Advent calendars grow and grow over the past few years,” commented Hazel Walker, senior buyer of Paperchase, with its limited edition stationery calendar as a case in point, which was a sell-out for the multiple in 2018.

Meanwhile, indies too have been having a good time on the Advents front.

“Non-chocolate Advent calendars have definitely caught the consumer’s attention, with many publishers now producing some great designs and concepts,” comments Miles Robinson, co-owner of House of Cards. “I think the consumer is happy to purchase that ‘something different’ and certainly Advents for pets (which we’ve stocked for years) are really seeing a spike in growth.”

Far left: Pulled from the rich collection of the Costume Institute at The Met, each day on the Daily Dress calendar from Abrams features a piece from every corner of the world throughout the centuries.

Left and below: Ling Design focuses on the illustrative qualities of the traditional Advent calendar to offer consumers an attractive treat throughout December.

Bottom left: Alison Gardiner’s licensing partnership with Highgrove House & Gardens continues in 2019 with the second official Advent calendar illustrated by Alison.

London-based group Postmark was another one for whom Advents for pets are barking up the right tree, with the Caltime from Woodmansterne Battersea Dog and Cats Home Advents selling out as soon as they came in.

But does the steer on the market mean the more traditional Advent calendars have had their day? Not according to Ling Design’s Sarah LaPlain, who says: “Large novelty Advents [containing all manner of products] have seen a boom, but while most people love the idea of a new scented candle or nip of gin each day, they have not impacted the traditional Advent calendar market. Rather they have underlined the importance of the them, because in reality the traditional Advent is more practical and not to mention easier on the budget.”

According to Sarah, to be truly successful an Advent calendar needs to offer more than just the small gift behind each door. “It has to be beautiful – it’s looked at for the whole of December,” she argues. “It needs to capture the imagination, tell a story or just be pleasurable to look at for a few minutes each day with something to surprise and delight behind each door.”

The activity in the sector has certainly served to broaden the appeal of Advents up the age bracket. As Cora Siedlecka,

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publicity and marketing assistant for Abrams points, out: “Self-care is having a moment, and as part of this we are seeing adultoriented Advent offerings, particularly from fragrance and beauty companies, all with the message of renewing yourself and preparing yourself.” She also highlights how the foodie movement has elevated the market for adult Advent calendars, with fine food, chocolate companies, and even beer and liquor companies getting in on the act.

“For us, as an illustrated book publisher for adults and children, we are looking for themes that work for the whole family - not too young, not too girlie, not too masculine - but something playful that everyone can enjoy.”

As she summed up, whatever the target audience, Advent calendars need to be engaging and perpetuate “the wonder and merriment of the season.”

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UNDERCOVER ANTICS

BEHIND THE SCENES

When it comes to calendars admittedly there is a focus on the end product, but the hard work that goes in behind the scenes deserves some fanfare too.

Progressive Calendars shines the spotlight on a duo of unsung heroes.

Specialist calendar printer Eight Days a Week has witnessed its fair share of industry changes over the years. “As a UK based calendar provider, the biggest challenge we face these days is being able to supply calendars quickly and efficiently to a very hungry seasonal market,” confesses founder Nigel Green.

“The growing licensed calendar market which reflects all the latest trends in TV, film, pop and celebrity means that once the decision to publish has been made the calendar has to be on the high street within weeks or even days in some instances.”

Meanwhile, Dermot Callaghan, sales manager for specialist binder Renz, confesses

Below: Easy set up and simple programming make The Mobi 500 one of the most popular binding machines from Renz.

nowadays, what counts is how quickly can we get calendars to market.”

Speed is a common denominator throughout the ‘behind the scenes’ work of the calendar industry it would appear, with Dermot commenting: “We recognised very early on that we needed machines that could be set up quickly and easily.

The production window has become very condensed so we have to make sure we can supply the demand on wire and hangers.

“We work as closely as possible with the calendar manufacturers to identify the production levels for the busy period and recommending the most suitable machines to cope with these peak levels, supplying everything from small desktop machines to full inline systems”, adds Dermot.

Left: Renz’ sales manager Dermot Callaghan (left) with the company’s md Iain Bullock and fellow sales manager Paul Simpson at The Calies.

Right: Digital personalised calendars are speeding up the pace of calendar production. An image from Photobox.

Below: Nigel Green, founder of Eight Days a Week at The Calies.

to facing similar challenges, brought about by advancements in technology. He says: “The biggest change in the last 12 years has been the massive growth of digitally produced personalised calendars, which has allowed any digital printer the opportunity to print and bind calendars.”

The secret ingredient to overcoming such challenges lies in experience and investment, according to Nigel. “Significant investment, particularly in high speed wire binding and shrink-wrapping equipment, sets us well apart from the printer down the road who happens to do a few calendars. Quality is a given

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So what is next for the calendar industry, from an insider’s point of view? “Everyone is looking for ‘the next big thing’ to turn into a calendar, but what and where that will come from is anyone’s guess,” admits Nigel. “The use of plastic packaging of calendars is something that publishers and suppliers alike are currently exploring.”

For Renz more digital change is in the air, with Dermot commenting: “I think we will still see a growth in the digitally produced calendar and more bespoke products. Manufacturers are looking for automatic feeding systems and automatic stacking and packing systems once the product has been bound.”

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