Progressive Electrical 2016

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May/June 2016

What’s New at VitamixŽ?

Visit Stand EE08 to get the latest news on our product range, upcoming promotions, and exciting marketing campaigns.

Visit Us Exclusively Electricals Stand EE08 on 14 & 15th June

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Welcome

Welcome to Progressive Electrical The recent warning from Mars Food that consumers should only eat the cook-in sauces from their trusted brands, Dolmio and Uncle Ben’s once a week sent a ripple of shock waves into home kitchens. It was another reminder of the startling quantities of hidden sugar, salt and fat in products that so often make our lives easier.

When lives are jam-packed with work, family and other commitments and interests, it is so convenient to open a jar and stir, simmer and serve – but now we need to weigh up the health implications of our short cuts, or else feel guilty or worried about taking them.

Step in food preparation appliances that can offer healthier food combined with convenience. The personal blender has hit that market fair and square, so how are other appliances getting the message across to consumers that it can be easy to make sauces, and a host of other meals, from scratch? Of course, demonstrations, advertisement campaigns, recipes, tweets and posts can all help spread the word and capture consumer confidence. The all-important message is that taking charge of your ingredients is liberating – tastier as well as healthier. Doubtless, many of the demonstrations at the forthcoming Exclusively Electrical (see page 5) will inspire us with the fantastic results achieved by new appliances with seemingly little effort.

This second edition of Progressive Electrical includes industry views on what is influencing the market, as well as GfK’s Helen Warner’s analysis of sales data of small kitchen appliances (SKAs) in the year up to the end of March 2016. PE can also reveal plans afoot in the small electricals department of John Lewis, where coffee is becoming a major focus for the retailer’s consumer education.

This issue also looks into the ‘future is now’ world of connected home appliances that can help make lives a little easier. Or that make life more enriched, and perhaps more fun - at least in the case of the journalist at a recent press launch, who made unsuspecting media representatives jump by activating the connected machine to pour coffee while he kept his distance!

The PE team looks forward to seeing and experiencing what’s new in ‘current affairs’ at the second edition of Exclusively Electrical very soon – we hope you’ll enjoy the buzz too!

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Contents 3-8

News Full details of the forthcoming Exclusively Housewares, plus news from top brands and emerging ones, including some new concepts from Chicago’s IH+HS.

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Gfk insights Helen Warner reports on the SKA market.

14-15

Retailer focus: John Lewis PE talks to electrical food preparation and coffee buyer, Lisa Cherry.

17-19

Industry views Some expert views on health, convenience and kitchen style.

20-21

Trends focus: the smart kitchen The rise of well connected appliances.

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Exclusively Electrical preview

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Above: PE’s Jo Howard (right) with Olga Raybould, Magimix product advisor and John Lewis partner, Adi Conti in the demonstration kitchen at John Lewis Oxford.

Small electricals are becoming an important component of the retailer’s demonstration programme (see pages 14-15).

03 Cover Story The KitchenAid Artisan Collection presents its legendary engineering and durability with the award-winning Magnetic Drive Blender – it has a revolutionary interlocking magnetic drive system to control the blades and safely secure the jar. Also new to the range is the innovative Cook Processor - an intelligent all-in-one appliance with 6 Pre-Programmed Cooking Modes enabling the user to boil, fry, stew, steam, purée and make dough – all at the touch of a button.

KitchenAid: Serious About Food www.kitchenaid.co.uk Beam Group | T: 01954 231616

The Progressive Electricals team: Jo Howard (editor), Patrick Wade (advertisement director), Emma Cain (product page editor), Mark Grayson (creative director), Jakki Brown (editor in chief) and Warren Lomax (publishing director). www.max-publishing.co.uk

May/June 2016

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the possibilities are endless

Slice | Grate | Chop | Whisk | Blend | Bake www.magimix.uk.com For further information on our new food processor range please contact your Magimix Area Manager. To place an order please call 01483 427411

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Progressive Electrical NEWS

Look who’s talking

Exclusively Electrical charges up The second Exclusively Electrical Show returns to the Business Design Centre in Islington, London on June 14-15 with an exciting mix of brands, lots of opportunities to see products in action, and a focus on trends.

Simon Boyd, show director, describes Right: Cat Dresser demonstrating for Magimix at last year’s Exclusively Electrical. the line-up of exhibitors as “very strong this year, with all the areas of small kitchen and domestic appliances (SKA/SDA) – coffee and tea makers, food prep, floor cleaning, laundry and cookware - covered by leading suppliers.”

He adds: ”The Exclusively Electrical product demo area, introduced last year, will be in full swing throughout the show, hosted by the very capable, and well-known Malcolm Harradine and Anita Finningham.” (See timetable below).

SDAs will be featured in the new ‘Trend Tours’ around Exclusively Electrical and its long running sister show, Exclusively Housewares. In this new initiative, sponsored by the British Home Enhancement Trade Association (BHETA), electrical and housewares buyers will be taken around the shows by trend forecasters, Scarlet Opus. As well as sharing insights about future trends, the Scarlet Opus team will point out products that embody ‘the look’ that consumers will want.

There will also be an ‘On Trend’ display area for the two shows, including mood boards and an example of an ‘on trend’ merchandised Christmas window display to inspire and inform buyers.

Will Jones, chairman of Brooke House Exhibitions (organiser of the Exclusively shows) and housewares sector director of BHETA commented: “We are confident anyone who currently sells housewares and SKA/SDA products, or is thinking of doing so, will find the shows a great addition to their buying calendar – they are focused, easy to get around and a great environment for buying, reviewing and networking – a good use of time for any busy owner or buyer.”

All of the key brands and suppliers which supported the show launch last year have returned, including: Dualit, EPE Group, Europasonic, Groupe SEB, Jura, KitchenAid, Magimix, Meyer, RKW, SMART Worldwide, Team UKI, Ultimate Products, Vitamix and Witt.

Newcomers include Turkish brand leader, Arzum Elektrikli, Benross Group (including Quest floorcare), Sage Appliances and Smartwares Europe (including Tristar and Princess). (See linked stories for other new exhibitor news). *For more information or to register see www.exclusivelyelectrical.co.uk or by calling 0121 237 1130.

Enjoy breakfast with Prestige Meyer Group is offering Exclusively Electrical visitors a ‘tea and toast’ breakfast on its stand between 10am and 11.30am on both days of the show. Breakfast will be made with the new Prestige Heritage kettles and toaster.

To celebrate the Heritage launch, Prestige is also holding an online competition with a chance to win a night in a heritage hotel.

Entrants need to decide, ‘Which colour are you?’ from the three Heritage range colours: Red, Almond and Anthracite.

Above: Prestige Heritage Kettle and Toaster.

Keep pace with coffee In addition to a two-course lunch (and drinks trollies sponsored by Brita Group), buyers can re-charge with coffee breaks during their visits to Exclusively Electrical and Exclusively Housewares. Jura is supplying post lunch coffee in the dining room from one of its premium bean to cup machines.

Nespresso is providing refreshment throughout the show with its sponsorship of The Buyer’s Lounge, supported by its partners KitchenAid, Krups and Magimix.

On Wednesday 15, Exclusively Electrical and Exclusively Housewares will host their popular seminar programme, starting from 11am in the ‘On Trend’ display area.

SDAs will feature in the presentation on merchandising trends by John Ryan, stores editor of Retail Week. Anthony Williams, business group director of leading market research company GfK, will be covering SDA and housewares market sales trends. Finally, trend analysts Phil Pond and Victoria Redshaw from Scarlet Opus will present two key Christmas trends and three leading design trends for spring/summer 2017.

Action station: the demonstration timetable for Exclusively Electrical (Information is accurate at the time of going to press.)

Exclusively Electrical in brief l Europasonic will be showcasing SDAs from its new licence with leading oven, refrigeration and laundry appliance brand, Daewoo Electricals. l New exhibitor, Yonanas turns frozen fruit into a fat free, no sugar, dairy-free treat that looks and tastes like soft serve ice cream. l Also new to the show, NuWave proudly reports that its new Precision Induction Cooktop Gold uses up to 70% less energy than gas or electric, as well as heating up 50% faster.

Above: Tefal demonstration at

EE 2015. l The average person sends 90% of their time indoors, according to Beurer. The brand is championing better air, with its new high performance air purifier, the LR300. This uses a threelayered filter system, including High-efficiency particulate arrestance (HEPA) as well as ultra-violet light to remove pollutants, pollen, dust and germs.

l Meanwhile, Dyson’s new Pure Cool Link Air purifiers will be showcased by new exhibitor, Connnect (whose other brands include Samsung and Miele floorcare). l Witt will be offering samples of juice from its Juicepresso slow juicer as well as showing off its WiFI connected Roomba 980 vaccuum cleaner from iRobot, which maps the home for optimum efficiency. (See ‘Smart kitchen’ trends on pages 20-21, plus show preview page 23).

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Innovative communication Some people like their coffee hot and strong, others mild and milky. The new JURA Coffee App* allows you to easily transfer your personal coffee preferences to your tablet and benefit from numerous setting and programming options on your coffee machine via Bluetooth®. Customise your start screen, give your favourite specialities new names or an image of your choice and program your specialities just as you like them.

Simply touch the tablet and your favourite speciality flows into the cup. Available for both iOS and Android.

Revolutionising the enjoyment of coffee Innovative technologies in the new JURA E line such as the One-Touch Cappuccino function creates trend specialities such as cappuccino, flat white and latte macchiato at the touch of a button.

■ ■ ■ ■ ■ ■

TFT display Intelligent Water System (I.W.S.®) Programmable temperatures Milk system cleaning function Wireless ready for JURA Coffee App Energy save mode

JURA Products Ltd Vivary Mill, Vivary Way Colne, Lancashire BB8 9NW Tel: 01282 868266 / Fax: 01282 863411 sales@uk.jura.com uk.jura.com

E8 Chrome

*Compatible with: GIGA 5, Z6, E8, E6

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Progressive Electrical NEWS

Food prep and linen care strong for EPE

Kenwood gets the gold Kenwood has scooped the iF Gold Award for its Kenwood Chef/Chef XL Titanium and three iF Design Awards in this year’s iF Design Awards programme. The multiple awards wins put Kenwood in the iF ‘hall of fame’ – the company is now ranked 33 in the latest international iF listings.

Some 58 jurors from around Above: Last year, Kenwood scooped the world assessed more than an iF Gold Award with its Chef Sense.

5,000 product entries from more than 50 countries. The Kenwood Chef/Chef XL Titanium –which is due for UK launch in September - was one of just 75 entries to be honoured with the iF Gold, a pinnacle of design excellence. The judging panel described the mixer’s “incredibly high standard of material finish,” and its ‘”beautiful match of unobtrusively elegant design, precision, versatility and power.’” It added: “The whole device is a winning combination of refined detailing and iconic design.” The mixer was entered into the Product Discipline and Kitchen Category.

The brand’s other winners (also in the Product Discipline and Kitchen Category, and among 1,821 entries receiving the iF Design accolade) were the Triblade System Pro Hand Blender and kCook Multi Cooking food processor (both on sale from September) and the Cooking Chef, Cooking kitchen machine (UK launch tbc). The latter incorporates induction cooking and digital programming.

Jamie Weaden, industrial design team leader at Kenwood commented: “We are once again thrilled with these fantastic results.

Kenwood’s products have consistently won numerous design awards over the decades, and the iF Gold Award for the Chef Titanium follows last year’s Gold success with the Chef Sense.

Kenwood celebrates being one of the very few British brands to receive this ’Design Oscar’, and the only British brand to receive it in the last two consecutive years.”

Let’s taco about it

Above: The Nuni Toaster’s heating elements are fashioned after a 1957 Chevvy Bel Air grille.

The Inventors’ Corner hub for new housewares and SDA concepts at Chicago’s IH+HS featured the Nuni Toaster – the world’s first tortilla toaster for the home. According to Nuni’s Ethan Adams, $12 billion worth of tortillas were consumed in the US in 2014.

The tortilla toaster provides an alternative to warming up tortillas in a pan or microwave. After positive feedback at the IH+HS, Nuni is now launching a Crowdfunding campaign to enable production.

Teforia’s intelligent infusion New product innovation on show at Chicago’s IH+HS included the Teforia tea infuser (in the show’s Discover Design section). The machine was developed in the US after poor experiences of tea in “third wave coffee shops” and “a lack of understanding of tea,” says Alessandra Ghini, cmo of Teforia. It promises a “perfect cup of tea every time, taking into account a complex blend of steeping time, infusion temperature, and tea varietal.” Teforia has developed tea packages, which are scanned by the machine to initiate the optimum brewing process. Users can also customise infusions to accentuate floral or earthy notes, according to personal preference. Teforia also plans to build an online community of users to share their tea making experiences.

Above: For tea connoisseurs - Teforia, as demonstrated at Chicago’s IH+HS.

SDA distributor, EPE Group has announced that its sales increased 18.2% in 2015. Noel Pamment, md, said: “EPE Group is growing at a faster rate than the buoyant small domestic appliances market.” He attributed part of the fast growth to the “strong team of 15 regional sales managers across the UK and Ireland.”

Harry Singh, EPE’s Group’s investment and marketing director, reflected: “In 2015, Kenwood and Philips performed well in the food preparation category, with Braun and Philips more than holding their own in the linen care category. In floorcare, AEG, Bissell and Kärcher performed well.”

Below: Crowds at the London Coffee Festival, whose exhibitors included KitchenAid and Dualit. Photo courtesy of London Coffee Festival (James Bryant/Gary Handley).’

Taking a roasting KitchenAid built up its reputation as a coffee expert with a stand at the recent consumer event, The London Coffee Festival (attended by over 30,000 coffee aficionados). The brand has widened its coffee offering with new brewing methods, including the Artisan Siphon Coffee Machine, which uses a steam-produced vacuum (launched at Ambiente).

Matt Innes, general manager of KitchenAid distributor, Beam Group, stated: “The London Coffee Festival brings together the very best that coffee has to offer, so it was the perfect stage for KitchenAid to showcase the new Artisan Siphon Coffee Machine and Artisan Precision Press Coffee Maker.” He reflected: “The coffee market in the UK continues to evolve with people’s awareness of what is ‘a better coffee’ increasing on a daily basis. While espresso is considered to be the pinnacle of great coffee, the craft coffee category - which encompasses pour over (both manual and automatic brewing methods), good quality filter and cafetiere - is growing at a pace.”

The world is your pancake

Below: Evan Dash, ceo of Storebound (left) with Miguel Valenzuela, the inventor of the PancakeBot, making an Eiffel Tower pancake at Chicago’s IH+HS.

Innovative US company, Storebound launched its PancakeBot at Chicago’s recent International Home + Hardware Show (IH+HS). The PancakeBot is the world’s first food printer, which ‘prints’ pancakes by automatically dispensing batter on to a griddle. The prototype was previewed at the 2015 show, and Storebound is now shipping orders.

Miguel Valenzuela, the inventor of the PancakeBot was inspired to create the appliance when his daughter said she wanted a pancake maker, and has used it to make pancakes at The White House.

The machine comes with software, which includes 100s of pancake designs, which can be loaded via a USB or SD card. However, users can also create their own designs and share designs as part of an online community, with an online “repository of images,” explained Storebound’s vice president executive producer, Slim Geransar. Slim told PE: “It is all about interaction in food and technology.” Consumers that are buying the PancakeBot include, “Grandparents that want to have fun with their grandchildren and other individuals who want to enhance their experience with food,” Slim reported.

The PancakeBot attracted over 2,000 backers via KickStarter, who pledged nearly half a million dollars to help bring the product into production.

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Progressive Electrical NEWS

Below: Coffee beans (image from Nespresso). For more about Nespresso’s Positive Cup initiative, see Progressive Housewares’ May/June Food for Thought article.

Dyson’s high tech experience store Dyson is set to open its first standalone UK store later this year, with (according to Retail Week) its founder and inventor, James Dyson behind the store’s design.

The London store – which will be opposite Selfridges in Oxford Street – will provide a ‘hands-on’ experience of technology, likened to an Apple store. It follows the brand’s first permanent shop in Tokyo, which opened in April 2015. Hitherto, Dyson has opened pop-up shops at Kent’s Bluewater shopping centre and Chicago.

What will be the Plugged-In winner?

An impressive array of small domestic appliance entrants is lining up to be judged for The Pluggedin Award 2016, one of The Excellence in Housewares Awards categories. The industry awards, likened to the ‘Oscars’ for the housewares industry, are organised by PE’s sister publication, Progressive Housewares, in conjunction with the Cookshop & Housewares Association (CHA).

All entrants will be scrutinised by a panel of judges representing leading buyers from across the housewares retail spectrum. The closing date for receipt of product entries is Friday June 10. Finalists will be showcased in the July/August edition of Progressive Housewares and the Plugged-In winner will be revealed on October 5, at the glamorous Excellence in Housewares Awards night. This year’s event has an exuberant Bollywood theme.

Recent winners of the Plugged-In Award include the Copper Finish Classic Toaster & Kettle from Dualit and the Professional Series 750 from Vitamix. The 2015 awards also saw the presentation of The Honorary Achievement award to Dualit’s ceo, Lesely Gort-Barten in recognition to his development of an iconic British brand Above: Dualit’s Lesley Gort-Barten received the Plugged In trophy from internationally and contribution to the housewares industry.

Simon Boyd, show director of Exclusively Electrical, category sponsor (pictured www.excellenceinhousewaresawards.co.uk with Awards host, Mark Watson).

Nespresso programme provides hope Nespresso’s $multi-million investment in reviving the coffee industry in South Sudan is providing hope for the new country, which has been hit by recent civil war and plummeting oil prices. Nespresso has invested over $2.5 million since 2011 to help South Sudan's coffee farmers plant coffee trees, develop production skills and foster commercial channels for the export of high quality coffee. The brand’s investment is set to rise to over $3.4 million by the end of 2016.

In April, the United States Agency for International Development (USAID) announced that it was also investing $3.18 million in the coffee revival programme, joining forces with Nespresso and TechnoServe, a nonprofit organisation that seeks business-oriented poverty solutions. South Sudan became independent in 2011, but its once vibrant coffee industry was torn apart during the three decades of civil war up to 2005, and its economy is reliant on oil as its export.

Over 700 farmers are part of the coffee programme, with aims by Nespresso, USAID and TechnoServe to train 1,500 South Sudanese farmers (at least a quarter will be women) by 2019.

The first coffee exported from South Sudan was available to Nespresso Club Members in France towards the end of 2015. The developments are part of the brand’s Positive Cup initiative, described by Francisco Nogueira, managing director for Nespresso UK and Ireland as, “our vision to restore, replenish and revive environmental and human resources.”

Sage’s flavour favourite Sage’s Fast Slow Pro was the subject of a recent impressive review in The Guardian Food & Drink. Columnist, Rhik Samadder admitted to dancing around the kitchen when experiencing the easy ‘no-pressure cooking’ of Sage’s pressure and slow cooking appliance. Rhik described the easily achieved results as ‘amazing.’ (See pages 17 and 19).

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Sabichi acquires iconic Haden Homewares company Sabichi has acquired the iconic British SDA brand Haden from Spectrum Brands and is developing a new range of kettles, toasters, food preparation and heating/cooling products. Buyers can preview the new Haden products at Exclusively Housewares (running alongside Exclusively Electrical, June 14-15 - see page 5).

Sachin Bagga, director of Sabichi enthused: “We are excited to have acquired such an iconic British brand and look forward to working with our retail partners to grow the Haden brand both here and overseas.” He emphasised that Haden (established in 1958) will stay true to its “original brand values of quality, reliability and outstanding British design.”

A long history of blending Vitamix celebrated 95 years at Ambiente and Chicago’s recent IH+HS with some of its vintage machines on display. Models included the Papa Barnard from the 1940s and 1950s (named after company founder, William G “Papa” Barnard). In 1949, Papa created one of the first infomercials, demonstrating how the Vitamix blender can help people improve their health with whole foods.

Reflecting on today’s market, Martin Devaney, country manager UK & Ireland said: “The SDA landscape continues to change as we see more competitor products being brought to market and at the same time more consumers making the switch to adopting healthier eating habits. “ He emphasised Vitamix’s commitment to support healthier lifestyle choices: “As the trend toward soups and smoothies and the desire to incorporate more whole foods into consumer diets continues, we will support the market not just with products but with recipes and content to Above: The Vitamix Kitchen Center, which dates from 1966-1975, was on help them adopt these healthier habits in their own lives.” display at Ambiente and the IH+HS.

Dazzling new lighting range includes:

3D Wall Lights • 2-in-1 Projector Lights • Flashlights Table Lamps • Bedside Lights

Come and see us at Exclusively Electrical - Stand EE26!

For more information contact us now on 01282 688088 or email: lighting@jwpltd.co.uk www.jwpltd.co.uk JWP CHARACTER LIGHTING, Unit 8 Venus House, Mercury Rise, Altham Business Park, Altham, Lancashire, BB5 5BY

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The connected machine

Taking coffee experiences to a whole new level.

The new Nespresso machine communicates directly with smartphones or tablets – the ultimate in coffee machine connectivity.

For further details, please contact Nespresso on 0800 442 442

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Gfk Market Insight

Helen Warner

Liquid assets Sales of branded small kitchen appliances (SKA) are up, and, when it comes to blenders, convenience is driving sales, reports GfK’s Helen Warner.

S

mall kitchen appliances’ (SKA) growth has slowed over the last 12 months, recording just 1% uplift in volume, compared with 3% the previous year. However, value sales increased at a faster rate of 5%, driven by rising average selling prices.

This rise in average price has been due to two main factors. Firstly, it is the premium sectors within categories such as liquidisers and coffee makers that have outperformed the more commoditised markets, including kettles and toasters. Secondly, consumers are increasingly choosing named brands over own label. Named brands now account for 61% of sales, a rise of 6% year-on-year, and come with an average price tag of £42, compared to just £13 from own label products.

Hot beverage makers continue to be one of the best performing small kitchen appliance sectors, but its sales growth has slowed recently, recording a growth of 8% in volume compared to a huge 22% for the previous year.

Over two thirds of the total market’s value and almost 80% of sales come from single serve machines, which use capsules from a unique supplier. Chosen for their speed and ease of use, this segment increased by 3% in value and 12% in volume: strong growth but a far cry away from the 35% uplift recorded the previous year.

Sales peaked over the Christmas months with November and December alone, accounting for over half the year’s sales with many bargains below £30, in turn driving the average price down to £51, compared to £61 for the year’s previous average. This continued decline in average price has caused value growth to slow to just 3%, and if prices continue to fall at this rate for the remainder of 2016, we can expect value growth to stop.

The bean-to-cup segment remains small, with just 2.5% volume share, but is the fastest growing segment, showing an uplift of 20% year on year. These machines grind beans, froth milk and produce a wide range of coffees from espressos to lattes. Promotional activity was strong over the Christmas period causing half of the year’s sales to fall in the sub £300 price bracket, making it a more affordable luxury. Despite the promotions, the average price paid for a bean to cup machine is £400, a huge £339 more than the average single serve purchase.

As a nation we are continually being influenced by the media attention given to healthy eating and recreating restaurant bought food at home. This has contributed to increased sales within the food

preparation market, which alone has grown by £43m in the last 12 months, an increase of 22%. This increase was driven almost solely by liquidisers, which achieved a 54% rise in value over this period. This growth is particularly startling considering other food preparation segments, such as hand mixers, hand blenders and choppers, have decreased.

The liquidiser product area is a wide ranging category. It can be split into three main categories: those with a take-away cup, those with a cooking function and, lastly, the traditional table blenders.

Firstly, the liquidisers offering take-away cups mean juices and smoothies of all descriptions can be blended directly in the cup, with the added convenience of putting a lid on and taking it away with you. An uplift of 81% in the last 12 months has resulted in this segment accounting for 72% of total liquidiser volume and over three quarters of value.

Liquidisers that can heat their contents have proved increasingly popular in recent years as they provide an easy and potentially less messy way of preparing soups. While ‘soup makers’ only account for 6% of volume, growth of 17% push sales over 180k, accounting for more than £9m in the last 12 months. As with many other cooking products within SKA, we see sales increasing over the winter months: November to January accounting for over 60% of the year’s sales.

The last segment is traditional blenders, which have declined by around 25% in volume and value; these models do not cook or come with a take-away cup. The decline in this market indicates that consumers would rather purchase a model with multi-functional capabilities or increased convenience even if it does come at a higher price.

If new innovative products continue to enter the market we can expect growth to continue in 2016, especially if these products have added convenience and multi-functional use.

Source: GfK Point of Sales Tracking, GB market (data relating to the 12 months to March 2016).

Top: GfK’s Helen Warner.

Bottom: For Illustrative purposes only – an example of a personal blender (Salter Nutripro from Ultimate Products).

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Retailer focus

Right: The striking exterior of the Birmingham store.

Switched on Becoming a destination for coffee lovers and enabling consumers to experience appliances in action are key to in-store developments at John Lewis. PE met up with Lisa Cherry, buyer for small electrical food preparation and coffee, to talk about what’s hot, what’s warming up, and what’s in store for the year ahead.

Experiencing electricals

Right: SDAs that feature in the Summer edition of John Lewis’ Cook publication include ice cream makers and cold press juicing (with Kenwood’s new Pure Juice). Readers can find recipes on the Cook app.

Below right: Buyer, Lisa Cherry pictured at John Lewis Oxford Street.

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This year will see a refit of Oxford Street’s small electricals area as part of refurbishments across the store’s ground floor, plus the opening of a striking new small electrical appliance department in the forthcoming Leeds store, which follows the new flagship store at Grand Central, Birmingham. The Leeds store will bring John Lewis’ demonstration kitchens to seven, and Lisa confirms that, “All major new branches will have them,” bringing more opportunities to bring SDAs and kitchenware to life.

“We are planning a consistent demonstration programme with relevant themes, and we’ll use this to launch new products,” Lisa explains, adding, “People like to see food freshly made.” However, the action will not be confined to the kitchen, with “mini demonstrations” within the new look Oxford Street department itself, as

Switching on this year Coffee education – new concepts will launch at Oxford Street, Birmingham and Leeds.

In-store experience – with uniformity in demonstration programmes across stores and publicity.

Cook publication – SDA’s will feature more prominently.

Sure-fire hits: Personal blending and electronic spiralising.

New stores and refits: these will emphasise the advantageous adjacency to Cookshop.

Aspirational brands: KitchenAid and Dualit continue to be strong on gift lists.

Emerging brands: Relative newcomers, Sage and Smeg are getting noticed in the department, which “offers and unrivalled collection of brands”.

well as in other stores (with communal recipes that can be tailored to stores that do not have demonstration kitchens). Lisa states: “Ideally, there would be something happening every day, providing reasons for customers to come in store and experience the extraordinary, especially when we are gearing up for a 50/50 split between online and store sales as a business.”

Around 45% of SDA sales are currently made online, compared with 30% of overall sales made online, but Lisa notes that customers often “touch base three or four times,” including in-store browsing, especially for higher priced purchases. Customers’ appreciation of having hands-on experience with new products is also reflected in John Lewis’ Oxford Street’s launch of its Smart Home area on its fifth floor, where consumers can become “immersed” in new connected technology (see pages 20-21).

Coffee will also be a major focus this year, with a new ‘Coffee Experience’ concept in the planning stages for installation in selected flagship stores.

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Retailer focus

This will provide the opportunity for consumers to understand how to make the perfect coffee in a machine that suits their lifestyle needs. Lisa states: “We are going to become the destination for coffee lovers this year.” She recognises the expanding market: “Large numbers of customers are turning away from instant as they prefer real coffee but their biggest frustration is not getting it right”.

Hence the need for an “education zone” that covers everything from what beans to use through to latte art. Premium bean to cup machines are performing well, notes Lisa, while Nespresso continues to grow and the retailer is seeing: “a revival of pump espresso machines, as they are a good starting point and have a smaller footprint”.

While blenders seem to be joining the kettle and toaster as kitchen ‘must haves’, Lisa predicts that, “In a few years, it will be standard to have a coffee machine in the home”.

Current and rising stars The headline story for small electrical food and drink preparation continues to be personal blending, which has, says Lisa, “transformed the SDA market, driving it to double digit growth.” “Whereas juicing was the big thing 18 months or so ago, health and wellbeing has moved into blending,” Lisa confirms. She acknowledges: “Even if consumers haven’t seen the market leader, NutriBullet on TV shopping channels, they have heard of it”. Besides the nutritional hit, the attraction is, of course, ease of use and cleaning, portability and “a good price point”. Lisa also observes that customers come back to buy again, for example, “They might have one at home and one at work.” She therefore welcomes further developments, including John Lewis’ exclusive launch of the new NutriBullet RX Nutri “family version, which is so powerful it can make hot soups”. The model bridges that gap between personal blenders and top end high performance blenders from Vitamix.

Lisa recognises that consumer understanding of the benefits of high performance blending is growing, boosted by KitchenAid’s entrance in to the market last year. Other influences on consumer choice in the blending category include aesthetics, particularly with the introduction of Smeg into SDA and its retro look.

While juicing has declined as a result of the popularity of blending, Lisa is hopeful that cold press juicing could be a future trend, with its reported health benefits of retaining more nutrition due to the method of extraction. She states; “We’re trying to get away from the phrase “slow juicing” as consumers think it takes longer, when it takes about the same time as other methods.”

Meanwhile, Lisa predicts growth in the new area of combined food processing and cooking machines (such as KitchenAid’s Cook Processor and Tefal’s Cuisine Companion, currently an exclusive for John

Lewis). However, this “embryonic” category has yet to gain consumers’ understanding of the value of buying what equates to “several machines in one”. Lisa notes: “We know our customers want healthy, fresh food but don't have time – with machines like these, you can create a healthy meal in half an hour. You don't have to cut up your ingredients and you can do something else while it is cooking”. The life-changing possibilities hit home with a recent review from a customer who had suffered a stroke and found it difficult to whisk on the stove with the use of only one hand, but has now been empowered to cook again due to the auto stir function. The challenge is, of course, helping consumers to see what they can achieve: “We are talking about home parties with KitchenAid where a host would create a three-course meal in the Cook Processor”. Lisa highlights: “These are expensive machines, but when you see everything it can do, it becomes good value!” She sites the popularity of the Thermomix kitchen machine, sold via home demonstrations across Europe: “We know the market is out there.”

While the recent mild winter did not provide a drive for slow cookers, Lisa recognises that one-pot or multi-cookers are a significant trend, and, looking to the summer, predicts a “revitalisation in mixers” (particularly with the launch of the smaller footprint KitchenAid Mini, the KitchenAid spiraliser attachment, and forthcoming launches from Kenwood). The drive for healthier food cooked from scratch will continue to encourage healthy sales!

Meanwhile, striking new kettle and toaster designs from the likes of De’Longhi are vital in prompting higher spends on these kitchen essentials. Lisa reflects: “People are caring more about what’s in their kitchen and are willing to pay more, and they are also keen to match their kitchen machines and add to their collections – there are more opportunities for that now.”

Above: View of KitchenAid Artisan Mixers at John Lewis Oxford Street.

Top: View from Small Electricals to Cookshop at John Lewis Birmingham (which opened last September).

Left: De’Longhi’s car in the coffee area at Birmingham.

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PROGRESSIVE ELECTRICALS

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Industry views

Current affairs When it comes to ‘plugged in’ purchases, healthy living, convenience, professional results and kitchen style are all vital elements of consumers’ decision making. PE asks several industry experts for their views on what is driving the current market for small kitchen appliances.

Top left: Chef’s approval Heston Blumenthal with Sage Appliance’s time-saving Fast Slow Pro.

Time is of the essence While addressing the trends for chef-style meals, such as succulent lamb shanks and pulled pork, Sage Appliances has developed a multi-cooking pot whose pressure cooking or slow cooking functions can be adapted to suit different daily routines and time pressures. Director of sales and marketing for Europe, Tim Hossack explains: “Consumer trends are showing a growing increase in the desire for fresh, healthy, home cooked meals. But with busy lives and hectic work schedules, many people have less and less time to set aside for cooking. Despite this lack of time, consumers don’t want to sacrifice on taste and they still hanker after variety and diversity.

So we have created a product that provides answers to all of these problems: the Fast Slow Pro. This multicooker with pressure and slow cook menus automatically adjusts time, temperature and pressure between fast and slow cooking. Dual sensors at the top and bottom monitor ingredients for more accurate temperature and pressure control, while the hands-free steam release automatically varies across foods to maximise flavour and texture.

Not only can the Fast Slow Pro pressure cook a chicken in half an hour and slow roast lamb shanks over the whole day, it also steams, reduces, sautés and sears. For those craving variety in their palate, the options are endless as you can make soup, pot roast, risotto, casserole, pulled pork, and even cheesecake!”

Left: The KitchenAid Mini Stand Mixer will be available in Matte Black, Matte Grey and Hot Sauce (pictured). It is compatible with all KitchenAid Stand Mixer attachments except the Ice Cream Maker, Precise Heat and Mixing Bowl.

Size matters Chicago’s International Home + Housewares Show introduced KitchenAid’s Mini Stand Mixer, due to be launched in the UK this September.

Taking up less kitchen space, and easier to store, the new Mini is 20% smaller and 25% lighter than the iconic standard KitchenAid Artisan Mixer. It addresses the aspirations of those that live in smaller households, as Derek Ernst, global marketing director for KitchenAid Small Appliances explains: “Particularly among millennials, urban dwellers and empty nesters we saw a desire for a smaller mixer that provides the same overall features of our larger models.“ He adds: “Most importantly, it offers the same wonderful user experience – and the moments and memories this experience creates – that we hear about so often from Stand Mixer fans.”

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COME AND SEE OUR AWARD WINNING RETRO DINER PIZZA OVEN & MULTI-GRILL Visit us on stand 280 at Exclusively Housewares to see our new products! www.gourmetgadgetry.com

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Industry views

Drinking your five-a-day Duncan Singleton, trading director at Ultimate Products reflects on the soaring popularity of blenders, capturing consumer desire for healthier diets that are easy to achieve. The company’s Salter NutriPro 1000 earned the title of ‘Best buy’ option on BBC2's What to Buy and Why earlier this year. Duncan observes: “Today’s consumers are more health conscious than ever, which in turn has led to a rise in popularity of nutritional blenders.

With more focus on consuming their ‘5 a day’ and an interest in super foods, vitamins and minerals, consumers are keen to know what ingredients are contained in their food and drink. Blenders have thus become a kitchen ‘must-have’ and a solution to busy lifestyles, which can at times make it harder to keep up with healthy eating regimes.

Blenders need to be more powerful and to use special nutrient extraction blades. Consumers also need a more convenient way to use blenders than using the traditional jug blender. They are now looking to use enclosed takeaway cups that use slip lids, which they can take to the office, gym or school and are perfect for on the go.” (See News and GfK insights on page 11).

Setting the tone

Knowing your ingredients Lowering sugar consumption was an aim in the development of Gourmet Gadgetry’s Retro Diner Slush Maker, as the new model enables consumers to create cool drinks from fruits and fruit juice. Director, Lisa Scott explains: “Consumers are well aware of the problems caused by sugary drinks, particularly for children. With this machine, it takes less than a minute to make a ‘slush’ drink using frozen berries or juice that has been frozen in ice cubes.”

Providing healthier options – including treats – and “putting the user in control of the ingredients” is also driving sales of SMART Worldwide’s appliances for food and drink preparation, reports chairman Samir Attir. He cites phenomenal uptake of the SMART Pasta Maker (as demonstrated on Ideal Home Shopping), reporting: “You can control what goes into nine different pasta recipes, and the machine half cooks the pasta, as well as making pizza dough for homemade pizza.” Meanwhile, the SMART Waffle Bowl Maker “creates a dish made out of waffles, which you can then fill with fruit for a healthier treat, while our Cotton Candyfloss maker appeals to sugar-conscious consumers as you can use sugar free candy.”

James Rourke, sales and marketing director at Kalorik acknowledges the influence of trends in interior colour schemes in the development of kitchen essentials, such as kettles and toasters: “A tightening of the purse strings in recent years has resulted in more of us staying in to socialise to avoid paying the premium of bars and restaurants. According to the Office for National Statistics, on average we now spend five times more on socialising within the home than spending in licensed premises.

As a result this decade has seen the kitchen evolving from a room in which one cooks, into a multi-purpose entertainment zone that simultaneously allows for meals to be made while also acting as a hub of conversation, dining, social gatherings and weekend festivities.

The décor is therefore getting a great deal more attention. The global reach of social media combined with the sheer speed of the internet has enabled consumers to embrace new ideas, experiment with colours and designs often found through sites like Pinterest and Houzz.com – consumer-led, international forums of shared ideas, discussion and opinion.

In the Small Domestic Appliance industry where SKU options are limited, Kalorik's role is to know which colours and designs have surpassed ‘trend’ to become new, updated versions of normal. As a supplier for today’s changing marketplace, this is key to successfully reflecting the changes in the retail landscape. Modern neutrals are one such example, with greys now so popular that for the first time this shade has become the biggest selling interior paint colour after white. From this, Kalorik has now launched a range of Dove and Gunmetal Grey appliances with our OEM partners.

The key trends that continue to gather attention and investment from high end retailers to mass market kitchenware brands are celebrations of heritage, vibrant brights, pastel hues and neutrals, mixed metals, monochrome and vintage influences from a variety of eras and design palettes.”

Top: Mixed metal finishes from Kalorik’s Kitchen Originals range.

Left: For those shunning sliced bread and wanting to toast or warm home-made or artisan loaves as well as sliced baguettes and bagels, Samir highlights SMART’s Tunnel Toaster, which “again puts the user in charge!”

Addressing healthy eating, SMART is also introducing it Electronic Spiraliser at Exclusively Electrical.

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Trends focus

Right: Part of the coffee menu - the Jura Smart Connect coffee machine in action.

Well connected

WiFi connected small domestic appliances were a discussion point at the recent International Home + Housewares Show in Chicago; John Lewis has now launched a smart home showpiece, and this month’s Exclusively Electrical is the launch-pad for several new connected machines. PE considers developments in ‘smart’ appliances.

Right: Nespresso Prodigio coffee machine in the Kitchen of John Lewis Oxford Street’s smart home technology experience. The machine can treat its owner to a favourite cup of coffee on waking or return from work.

Curious consumers Stress-easing, enabling and liberating, helping cautious cooks to create dishes like professionals, or helping the time-starved to avoid chores such as vacuuming: smart technology is here to stay, and is steadily increasing its presence in the home. According to Transparency Market Research, the smart kitchen market is projected to be worth as much as $10 billion by the early 2020s. The figure was quoted in a presentation at Chicago’s recent

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International Home + Housewares Show (IH+HS) entitled, ‘Smart kitchen - worth getting involved?’ one of several seminars that addressed the rise of connected home technology at the show (see separate section).

In April, John Lewis Oxford Street opened the UK's largest smart home technology experience.

Johnathan Marsh, buying director for electricals and home technology, explained: “We are seeking to demystify the latest smartest technology for our customers.”

The 1,000 square foot area on Oxford Street’s fifth floor is divided into four interactive zones, including 'Kitchen', which features Nespresso’s Prodigio coffee machine alongside a smart washing machine and fridge from Samsung (with internal cameras so you can view the contents while shopping), and an AEG oven, which enables remote cooking and viewing.

Dedicated John Lewis partners are at hand to show consumers how they can save time and enhance their lives via the touch of an app on their smart device and how new smart technology responds to human behaviour.

According to John Lewis, 18 times more people searched for smart home products on its website in 2015 compared to the previous year, and sales of smart home products increased by 81% year-on-year. Johnathan Marsh reflected on the value of getting ‘hands-on’ with appliances before decision making: “In-store experiences are now key as we've seen customer demand for physical experiences before committing to purchase increase.”

Hence, with guidance from trained John Lewis partners, more consumers can decide whether a ‘smart’ life is for them. (For more on SDAs at John Lewis, see Retailer focus, pages 14-15).

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Trends focus

Tailoring tastes Exclusively Housewares will showcase Tefal’s new ActiFry Smart XL as well as its Cook4Me Connect. A decade on the from the launch of the Tefal ActiFry (and over eight million sales later), the next generation ActiFry can be controlled via Bluetooth and a dedicated app. Users can wirelessly send more than 200 recipes straight to the low fat fryer. Meanwhile, Tefal’s new Cook4Me Connect also has integrated Bluetooth technology, enabling consumers to control the one pot cooker from a smartphone or tablet. The show will also feature Jura’s Smart Connect: “By downloading the Jura Coffee app iOS or Android app onto a tablet device, consumers can now set their personal coffee preferences, such as adjusting the strength, temperature and cup size,” explains Roger Heap, managing director at Jura UK. De’Longhi’s new PrimaDonna Elite (distributed by Exclusively Electrical exhibitor, EPE Group) also allows coffee lovers to personalise their perfect cup straight from a Bluetooth enabled app on a mobile device wherever they are in the home. The machine can create 100s of different varieties of coffee based drinks all from one machine and sets up personal profiles by memorising ideal aroma, temperature and quantity of coffee and milk for each drink.

Neal Jones, De’Longhi UK and Ireland country manager reflects on recent research on rising expectations from coffee drinkers. A Censuswide survey of 2,000 adults revealed that one in three (31%) of British consumers admit that they would rather skip a coffee than have a bad cup; 14% say they would look down on friends or family if they served instant coffee

and one in seven people (14%) have now tried more than 10 types of coffee bean to find their perfect brew.

Neal states: “Coffee has grown from a functional routine to a pleasurable pastime where a one size fits all drink is no longer acceptable - each coffee lover has their own unique interpretation of the perfect brew. The key reason for this is the increasing choice of good quality coffee beans and equipment available, combined with a natural inkling to learn about and experiment with coffee styles – just as selecting fine wine requires knowledge and experience, so too does blending and creating coffee.” He emphasises that the new machine provides coffee lovers with the “ultimate drink personalisation, in the comfort of their own home.”

Above: A decade after the first ActiFry – the Tefal ActiFry Smart XL can be seen at Exclusively Housewares.

Below: Making connections -Tom Boettcher from Human Labs talked about the increasing use of home robotics in his presentation the Internet of Things at Chicago’s IH+HS.

A little help from robotic friends Connected appliances and gadgetry showcased at Chicago’s IH+HS included the Somabar Robotic Bartender - the world’s first WiFi connected, app controlled robotic bartending appliance created for the home kitchen. Somabar founder and ceo, Dylan Purcell-Lowe told PE that the machine was inspired by “the renaissance of cocktails” and his love of technology. Being brought to market via KickStarter, Dylan confirms that 98% of the machine’s $1million of pre-orders are for personal use. With a menu of over 300 drinks, Somabar users can upload and download their own cocktails and share with fellow users. “The social network adds to the fun of cocktail making, expanding the social experience,” Dylan reflects.

IH+HS exhibitor Anova Culinary has launched the first connected sous vide device. Anova’s Precision Cookers attach to an existing pan and work by bringing water temperature to an exact point for an extended period. Foods such as meat, fish or vegetables are submerged in vaccum sealed bag and retain flavours and nutrients that are usually lost in other types of cooking. The Precision Cooker WiFi enables home cooks to start, stop and monitor their cooking when away from the kitchen. Stephan Svajian, ceo and co-founder of Anova says the device is “changing the way people cook,” adding, “It’s not about the WiFi as a feature, but about the benefits and lifestyle that it can unlock.”

The presentation on Home and Interior Trends for Spring Summer 2017 by Trend Bible’s Naomi Shedden at Chicago’s IH+HS included the theme, ‘Activate’ - a trend inspired by the emergence of smart home technologies. Naomi noted that the concept of the smart home will begin to move away from being an early adopter activity to something that impacts daily life for the majority of householders as more everyday objects become intelligent products that seamlessly adjust to the user’s lifestyle.

The opening speaker for the IH+HS’ series of seminars, Tom Boettcher from Human Labs (dedicated to the discovery and application of technologies and ideas to help individuals improve their health and performance) posed the question: IoT, the Internet of Things: But do things think? Tom reflected that the IoT traces its roots back to the 1980s, with a Coke machine at Carnegie Mellon University in the US that was programmed to remote-order refills. Today’s ‘things’ that ‘think’ (and are therefore ‘smart’) include Philips Hue lights activated by smartphone, or beds which can monitor heart rate. Developments have usually started because of a ‘need’ like health and these are usually the early adopters, noted Tom. However, home robotics are now increasing and are being designed to help an ageing population.

• Audio recordings of IH+HS presentations (and more information on the show) can be heard at www.housewares.org.

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making the right connections

To see the very best in small kitchen and domestic appliances

Arzum Elektrikli Ascaso Benross Group Beurer Brabantia Appliances Bugatti Connect Service Dualit Dyson efbe Elle by Beurer EPE International Europasonic Gourmet Gadgetry* Graef Groupe SEB Healthy Foods/Yonanas iRobot Jura Products Kalorik Kitchen Originals by Kalorik KitchenAid KRUPS Lavazza Magimix Meyer Monogram by Beurer Morphy Richards NuWave Pifco Pingi PRESTIGE RKW Rowenta Russell Hobbs Sabichi* SAGE Appliances Salter* Samsung Smart Worldwide Smartwares Europe Swan* Team UKI Tefal Tower Housewares Ultimate Products VisiCook Vita-Mix Europe Wellco Witt Run by the industry, for the industry

Exclusively Electrical will run alongside the long standing, successful Exclusively Housewares show, designed especially for housewares and homeware buyers Note: Exhibitors shown in bold. *Gourmet Gadgetry, Sabichi, Salter and Swan are all exhibiting in Exclusively Housewares which runs alongside Exclusively Electrical. Visitors are able to move freely between the shows.

For more information on the show take a look at www.exclusivelyelectrical.co.uk or call 0121 237 1130

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www.exclusivelyhousewares.co.uk

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Exclusively Elecs products_Exclusively Electricals Preview 27/05/2016 17:25 Page 1

Vitamix®’s S30 highperformance personal blender (pictured) is now available in a reconfigured offering. Now equipped with one perfectlysized individual container, and a 1.2litre jug, the S30 makes it simple to quickly blend healthy on-the-go smoothies. The small but mighty S30 boasts a powerful 790-watt motor, metal drive system and the signature laser-cut, stainless-steel blades—a staple of Vitamix machines. The machine also gives users control over blending, with a Variable Speed Control and a Pulse feature to effortlessly create a variety of textures.

Vitamix Web: www.vitamix.co.uk/S30 Stand EE08

With a fun retro design, the Judge Popcorn Maker turns hard corn kernels into a fluffy snack in under a minute. Simply plug in, poor in the corn and wait for it to be air popped – no need for oil or other additives. While the kernels are popping you can melt a little butter/honey/chocolate in the tray provided for custom taste options.

Naturally low in both fat and calories, popcorn makes a fantastic alternative to shop-bought crisps, sweets and snacks.

Horwood Tel: 0117 940 0000 E-mail: customerservice@horwood.co.uk Web: www.judgecookware.co.uk Stand

Embracing the healthy lifestyle has never been so easy with Salter, and this year’s Exclusively Electricals Show will see it showcase the latest eagerly anticipated range. The Salter 2 in 1 NutriSlim 700 W will be a particular highlight, with it’s slick and slimeline design. Practical, powerful and easy to use, it is a quick way to prepare nutrient rich juices and with a quick flip, can be used to chop vegetables and nuts.

The multifunctional blender and chopper are perfect for those who live an active lifestyle.

Salter Tel: 0161 627 1400 E-mail: sales@upgs.com Web: www.saltercookshop.com Stand EE46

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Evoking memories of kitchens past, the new Prestige Heritage kettle comes with the latest smart, time saving features: an illuminated power switch and sturdy non-slip base, stay cool handle and easy pour spout to ensure splashes can be avoided and the 360°swivel base sits perfectly on any kitchen worktop. The kettle also comes with an easy to read water level window and boil dry safety cut out. Complementing the Prestige Heritage kettle is the Heritage two-slice toaster, which is also available in an almond, graphite or red coating.

Meyer Group Web: www.prestige.co.uk Stand EE20

Pictured is the new Tower T19014 Electric Spiralizer. A powerful 100W motor and simple push button start means that the Electric Spiralizer eliminates the need for manual operation. The chosen fruit or vegetable is uniquely spun above one of three easily interchangeable fixed stainless steel julienne blades, allowing for the quick creation of wide ribbons, medium sized and shredded spirals. The versatile shredding blade can also be used as a cheese grater with spirals caught in a handy removable container that can be sealed for refrigerated storage.

RKW Tel: 0333 220 6070 E-mail sales@rkwltd.com Stand EE24

Earlier this year, Witt UK launched the Roomba 980 robot vacuum cleaner from iRobot in the UK market; its smartest product to date, which can map and clean an entire floor on its own. The iRobot Roomba 980 is also the first product in the Roomba range to be connected to the cloud, allowing consumers to control it from iRobot’s new ‘Home’ app, which enables users to start the Roomba cleanings from anywhere, as well as manage the cleaner’s schedule.

Witt UK & Ireland Tel: 01483 516633 E-mail: bo@witt-ltd.com Web: www.witt.zone Stand EE04

Meet os at EE, 14-15 June 2016

THE NEW ROOMBAÂŽ 980 VACUUM CLEANING ROBOT is our most powerful, most advanced robot yet. It cleans an entire level of your home, recharging as needed. It also efficiently navigates your home, avoiding obstacles and stairs and cleaning under furniture. Best of all, you can clean on the go with the iRobot HOME app.

Vacuum Cleaning Robot Witt UK & Ireland Ltd. is the sole distributor of iRobot Contact us for more information 01483 516633 info@witt-ltd.com www.witt-ltd.com

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Š 2015 iRobot Corporation.

All Rights Reserved. iRobot and Roomba are registered trademarks of iRobot Corporation.

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