Spring 2022
Guide to Home FraGrance
IT IS OUR BELIEF THAT EMOTION AND SCENT ARE ENTWINED. SCENT CAN TRANSPORT US TO ANY PLACE ON EARTH BUT MORE THAN THAT, IT CAN EVOKE FEELINGS OF PLACE AND TIME.
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Find Your Glow Ltd Coldharbour Lane, Bushey, Herts, WD23 4NX, UK T +44 208 914 7974 | E demi@fyghome.com W www.fyghome.com
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7oz Black Diamond Collection
18oz Smooth Soy Wax Homestead Collection
22oz Mottled Soy Wax Heritage Collection
Liberty Candles & Candle Warmers – Quality without the price tag Contact: brad@libertycandles.co.uk • frank@libertycandles.co.uk Office 01942 677448 • Frank Holland Mobile 07836 718499
Interested in own brand candles? Please get in touch
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PROGRESSIVE HOME FRAGRANCING
Welcome
@Prog_Gifts
Welcome to Progressive Gifts & Home’s special Spring/Summer home fragrancing publication that gives a true insight into the many strands that encapsulate a sector that continues to go from strength to strength. Not only does today’s breadth of home fragrancing products introduce signature scents into every room in the home, many fragrances also have other more therapeutic properties that address today’s focus on wellbeing, helping people to relax and unwind, as well as to re-energise. To quote the Style Sisters, Gemma Lilly and Charlotte Reddington: “Scents change everything in a room, whether it’s a candle for the living room or bathroom, or an everyday diffuser that draws attention to the room when you walk in.” Vessels too, whether for candles, reed diffusers, mist diffusers or wax melts, are increasingly design-led, created with interiors in mind. Many of them are refillable and multi-purpose, ensuring that they can be re-used again and again, and not only for fragrance but to display a pot plant, stationery items, kitchen utensils and much more besides. And, of course, there’s an increasing focus on sustainability, with more brands not only choosing to manufacture in the UK using natural biodegradable soy wax, but also ensuring that glass vessels, reeds and packaging are all recyclable and often vegan. To discover the latest home fragrance launches, as well as what’s trending, turn to pages 9-13. We also caught up with one of the newest home fragrancing kids on the block, Demi Pendakis, founder of FYG (Find Your Glow) who launched the company during the pandemic. Below: Fragrance gives homes the Among the finalists in this year’s Gift of the Year ‘wow’ factor say the Style Sisters. home fragrance category, Demi reveals where his inspiration comes from, as well as what gives FYG its USP. Turn to pages 14-15. Elsewhere in the magazine, four retailers reveal their best sellers across candles, reed diffusers, wax melts, room sprays and other fragrancing formats. Turn to pages 17-19. But first, turn to pages 5-7 for all the latest, news and views about what’s driving the industry. Breathe in the sweet scents and enjoy the read!
Inside 5-7 9-13 14-15 17-19
News Trends/New Launches In Profile: FYG Best Sellers
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Sue Marks, Editor
www.max-publishing.co.uk The home of market leading trade magazines Publishers: Jacqueline Brown, Warren Lomax, Ian Hyder and Rob Willis
The UK gift and home industry is dynamic, innovative and vibrant and The Greats Awards reflect all of this and much more. Be a part of it! Visit www.thegreatsawards.co.uk
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Max Publishing Ltd, United House, North Road, London N7 9DP. Tel: 020 7700 6740 Fax: 020 7607 6411 www.progressivegifts.co.uk Copyright 2021. Whilst every effort has been made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text. Views of contributors do not necessarily reflect those of the publishers.
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We only use natural soy wax and pure essential oils blended with high quality fragrance oils to ensure a long lasting fragrance that will help to calm, relax, energise and de stress.
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NEWS
PROGRESSIVE HOME FRAGRANCING
Gift Of The Year 2022 Home Fragrancing Finalists Announced Six home fragrancing companies are in the running for the title of winner of the Gift of the Year’s (GOTY) home fragrancing award category. The finalists are Canova (for its Canova Sculpt), ChilliWinter Isle of Wight (for its Remedial Aromatherapy Collection); FYG (for its Memories Candle Collection); Little Beau Sheep (for its Laundry Ball & Oil); Lola Design (for its Wild Botanical Candles) and St. Eval (for its Coastal Collection, Large Pots). The winner of the category, and all categories, will be revealed at the inaugural The Gift Awards event on 12 May, to be held at the glittering Royal Lancaster hotel alongside The Greats gift retailer awards, where the category winners will also be announced. Online judging across all GOTY categories took place in December, with a live judging on the last day of Spring Fair in February. Among the judges were gift retailers Sam Gibbs, owner of Nest in Stoneygate, Broughton Astley and the Thurlaston Garden Centre and Tearoom; Katrina Raill, co-owner of Etcetera in Hitchin, and Sue Marks, editor of Progressive Gifts & Home/GiftsandHome.net. Gift of the Year finalists are also in with a chance of winning the
Above: Among the GOTY judges were Helen Mansell-Stopher (left) and Rob Hutchins from Products of Change, and Maxine Lister, head of licensing at the Natural History Museum.
coveted Judges Choice award. There will also be a People’s Choice award which is voted for by the general public, open to all shortlisted products this year. For the first time, The Giftware Association has opened up the category to all shortlisted products, affording an added opportunity for a shortlisted company to become the second ever People’s Choice winner. Visit www.thegiftawards.com; www.thegiftoftheyear.co.uk; www.thegreatsawards.co.uk
Wellbeing Sales Soar In Vegas For Marmalade of London, the recent Las Vegas Market – Winter 2022 was a huge success for the company, with Marmalade’s sales director Helen Flook commenting: “Following the very successful launch of our new Wellbeing range in the UK, the collection
made its debut at the first trade show of the year which was held in Las Vegas. We sent a whole container to our warehouse in New York, but due to the huge number of sales, we subsequently had to send a second one!” The company will also be exhibiting at other American gift and home shows this year to include forthcoming exhibitions in Dallas, LA and Atlanta. A record number of new accounts were opened at Spring Fair too, confirmed the company. “We’re still on target to make everything we do eco-friendly and are continuing to support the work of the Bumblebee Conservation Trust,” confirmed Helen.
Left: Balance, among the candles in Marmalade of London’s Wellbeing collection.
Candlelight Celebrates 50 Years To celebrate Candlelight’s 50th anniversary in 2022, the company has not only relaunched its iconic Vintage Amber storage jars but has also designed a range of amber candles and reed diffusers to complement the range. “It features a refreshing Spring scent with a hint of warmth,” explains marketing manager Kate Winch. “The Wild Meadows candles are filled in apothecary style amber glass jars, complemented by a reed diffuser and room spray, to ensure full exposure of the scent throughout the home.” Right: Amber candles complement Candlelight’s Vintage Amber storage jars.
Foray Into Home Fragrancing
Above: Turtley Creative’s founder Nicky Dawson (left) is shown at Top Drawer with Christina Brand, founder of The Candle Brand.
Nicky Dawson, a former Price’s Candles designer, is combining her wealth of experience in both the home fragrancing and greeting card sectors, by launching her own design company, Turtley Creative. “Having spent over two decades in the greeting card industry as a designer, I’m bringing my passion for cards and greetings to my more recent product experience in the world of home fragrancing,” explains Nicky. “Tying them together is taking me on a new adventure where I am working with leading candle brands to combine my gift knowledge with packaging and artwork ready for print. Over the past few months, I have been delighted to work with Best Kept Secrets and The Candle Brand among others in the home fragrancing market place.” Visit www.turtleycreative.co.uk A Progressive Gifts & Home Worldwide Supplement
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NEWS
PROGRESSIVE HOME FRAGRANCING
New Scottish Showroom Opens Ashleigh & Burwood Make It A Trio Ashleigh & Burwood recently announced the opening of a new dedicated showroom showcasing the company’s home fragrance collections in Scotland. The showroom, which opened in midMarch, is housed at Banton Mill near Kilsyth and is operated by sales agent Bill McKechnie, who is inviting retailers to visit and sample products from Ashleigh & Burwood, as well as a selection of other well known companies in the gift and home industry. Banton Mill is the third in a network of showrooms for Ashleigh & Burwood, joining Newby Hall in North Yorkshire and the
company’s showroom at their head office, Heritage House in Surrey. “Our showrooms are a great addition to the more traditional and established means of sharing our products with retailers,” comments managing director Andrew Nettleton. “It’s another option for retailers that allows them to explore our ranges in a more relaxed way that can be tailored to their needs.” Email: bill@wammarketing.co.uk; tel: 07919 536100.
Right: Sales agent Bill McKechnie in the new Ashleigh Burwood showroom.
Celebrating Botanic Garden
Inspired By Australia
Botanic Garden, designed by the acclaimed, best-selling designer Susan Williams-Ellis in 1972, founder of Portmeirion, remains among the Group’s best selling designs, with Wax Lyrical contributing to the British classic’s 50th anniversary celebrations with a range of candles, reed diffusers and hand care products. Based on the Portmeirion Botanic Garden sugar pots, featuring traditional Botanic Garden illustrations, both the candle and reed diffuser use the same base, with engraved wooden lids. The lid for the candle can be used as a coaster during its use, and afterwards, the container can be washed and used as a storage pot. Blends, fragrances and vessels are all British made, and the use of coconut wax further promotes the eco and environmentally conscious message.
Coco & Glow’s new summer collection, launching shortly, is based around Australia, with founder Heather Willis wanting to showcase the beauty of the place she called home for over ten years. “I have designed two candles that encapsulate the land. One is the Native Bush Flower candle, with the second a Sea Salt & Surf candle reflecting the country’s stunning beaches.” As a company, Coco & Glow has been eco-conscious from the early days. “Our packaging and candle jars can be recycled or upcycled, and we only use natural coconut and rapeseed wax which is sustainably sourced and a much cleaner and safer burn than the alternatives in the market.”
Neroli Trends Neroli is currently among the most popular fragrances for gift-led greeting card-cum-jewellery and candle company Crumble & Core. “We try to match our images, such as Mother’s Day, Yoga and New
Above: A commemorative Botanic Garden reed diffuser from Wax Lyrical.
Mum with fragrances, and these have worked very well,” explains director and co-founder Louise Pike. “The glass is recycled, and the candles are made from 100% natural plant wax from an ethical source. Plus, everything is vegan and eco-friendly. Our customers love the idea of different images on the candles as they make wonderful gifts for a new home, a new mum, a birthday and so on.”
Left: A New Mum candle and card from Crumble and Core.
Left: Sea Salt & Surf from Coco & Glow.
Sebnini Partners With The Style Sisters Luxury candle and diffuser specialists Sebnini has come on board as the home fragrance partner for lifestyle duo the Style Sisters - Gemma Lilly and Charlotte Reddington. With over 30 years’ experience in developing bespoke products for the private label industry, Sebnini is working with the Style Sisters to curate a range of candles, reed diffusers and room sprays that are synonymous with their Above: The Style Sisters. brand and vision. A Progressive Gifts & Home Worldwide Supplement
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PROGRESSIVE HOME FRAGRANCING
TRENDS
On The Scent Home fragrancing has arguably become the biggest sector in the giftware marketplace, with established companies ever more innovative and new companies entering the market place with their own niche USPs. Across the board, along with brilliant seasonal fragrances, multi-purpose vessels, evolving formats and stand-out packaging, the sector is continuing to go from strength to strength. Currently, there is a huge focus on wellbeing and sustainability which are continuing to drive the marketplace for both manufacturers and suppliers. In the same way that a favourite perfume or aftershave becomes a person’s ‘signature’ scent, the same is, of course, true of fragrancing the home. From the hallway to the living room, bedroom and bathroom, it’s what gives a home the ‘wow’ factor, and it’s likely to be the very first thing that a visitor will notice. Colour too, draws the eye, with home fragrancing companies
Right: Ashleigh & Burwood’s new Every Cloud reed diffuser reflects Pantone Colour of the Year, Very Peri.
increasingly looking to ensure that vessels suit most decors. “The colour palette for SS22 includes bright, bold statement colours that are
Nobile recently launched a collection of designed, registered handmade
uplifting and rejuvenating, inspiring fun, hope and joy,” says Ashleigh &
glass Heart reed diffusers in a kaleidoscope of colours and textures
Burwood’s PR manager Deborah Bettinson. “Plus, of course, Pantone’s
that co-ordinate with a breath of interior decors. All reed diffuser refills
Colour of the Year inevitably influences colour choices. The colour for
are vegan friendly and contain natural extracts and essential oils, with new
2022, Very Peri, is a joyous lilac tone that will be making its way into our
Spring/Summer fragrances extended to include Just Coconut, Just
homes. Our new Every Cloud fragrance sits within this space with a nod
Grapefruit, Just Dewberry, Just Lime and Just Rhubarb - long lasting
to the colourway in its packaging, and with a fragrance that’s both
premium oils supplied in 250ml refills.
imaginative and dreamy,” comments Deborah, who adds that refillable
Adds Nobile’s managing director Simon Griggs: “plus all of our gift
products and recyclable packaging are continuing to top the company’s
packaging is 100% recyclable and FSC certified. We also use bio paints
sustainability agenda.
and varnishes based on vegetable oils.” Colour is also a key driver for ChilliWinter Isle of Wight. Left: Nobile’s new registered glass Heart diffuser. Below: Colourful, contemporary candles from ChilliWinter.
“For Spring/Summer 2022, we have introduced a vibrant, contemporary candle collection, with a distinct, simplistic identity, and eco-conscious gift packaging,” highlights ChilliWinter Isle of Wight’s co-owner Kathy Chillistone. “It’s available in fresh pastel hues in sustainable, unscented soy wax or in ethically sourced natural beeswax, offering a gentle honey aroma.” Points out Kathy: “These trending designs add a fresh look and feel to the home, with appeal to a younger, quirkier market.” Meanwhile, with the pandemic highlighting mental health issues, and the proven benefits of A Progressive Gifts & Home Worldwide Supplement
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mindfulness, most people agree that lighting a candle, adding essential oils to a melt burner, or enjoying a relaxing diffuser fragrance, all help to create a calming ambience and feeling of wellbeing. Upper Canada UK is launching a brand new
TRENDS
Above: Aroma Home’s Energise wax melts from Upper Canada. Above right: Two of the candles in Wax Lyrical’s HomeScenter collection. Right : Candlelight’s Balance collection.
home fragrance range under its Aroma Home brand with product available from April. “Our Aroma Home essential oils are an extremely successful part of our business and with health and wellness becoming more and more important in our everyday lives we wanted to create a range of home fragrance products that not only smelt amazing but provided a wellbeing boost as well,” says Upper Canada’s head of marketing, development & innovation Lisa Dower. “All of our home fragrance products are made in the UK, and we only use natural soy wax and pure essential oils blended with high quality natural oils to ensure a long lasting fragrance that will help to calm, relax, energise and de-stress. Plus, all our packaging is plastic free and
mental performance and reduce stress,” confirms Wax Lyrical’s
fully recyclable.”
commercial director Stephen Richardson. “In addition, we create vessels
The new Aroma Home launch features five candles to
and packaging which can be refilled or re-used to give extra
Calm/Balance/De Stress/Sleep Well/Energise, along with three reed
value.” Adds Stephen: “We have also seen growth in air care, with our
diffusers to De Stress/Balance/Energise, and three wax melts packs to
odour neutralising HomeScenter range very successful.”
De Stress/Sleep Well/Energise. “There’s been a rise in the self-care industry - replenishing one’s
Candlelight’s marketing manager Kate Winch concurs that decreasing stress is one of the top priorities, with people turning to scented candles
mental wellbeing in order to maintain physical wellbeing, and for many of
for a natural, easy remedy as an escape from everyday pressures. “Our
our collections, we have therefore created layered fragrances which boost
Balance range uses hot Spring and summer colour palettes with crisp, white recyclable packaging. The candles and fragrance
Packing A Punch At Best Kept Secrets, the company has put a new twist on its Just Because candle tins and three lites gift boxes, making them more giftable and colourful, while staying with the original sparkle toppings that give the brand its USP. “We’ve got captions on our packaging that lead into verse, highlighting a giving occasion, be it a special friend, lovely mum or thank you teacher gift,” explains managing director Vanessa Curry. “Additionally, for Spring/Summer, we’ve got a new, three lite boxed coastal collection – one of six designs – which makes a lovely holiday ‘take home’ self purchase, or a gift to bring back for a friend.” At Olor, which launched less than a year ago, co-founder Louise Rogers comments: “Packaging has always been a huge talking point for us. We spent a lot of time working on our branding, making sure the packaging really tells the story of each scent, even before people smell the product, so each colour pallet has been carefully thought out. There are elements that many use on a daily basis, and we find that these colours can represent a certain scent making our packaging relatable.”
Below left: Birthday joy from Best Kept Secrets. Below right: Packaging is a key driver for Olor.
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Bring the sea home Brighten your surroundings with our sparkling scented home fragrance items, all presented in giftable packaging, with simple understated glass vessels that complement any décor. Discover our Scented Candle, Fragrance Diffuser, Home & Linen Mist, and more. Inis refreshes and makes you feel close to the sea - no matter where you are.
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TRENDS
All Fired Up Denby's home decor fragrance collection has been extended with the introduction of the company’s new Kiln pattern across a diffuser, candle pot and candle tin. Made in England, the home fragrance collection includes candles and reed diffusers presented in Denby handcrafted ceramic pots which are available gift packaged in Denby’s iconic patterns. Made with the company’s sustainability ethics, once the contents are used, the ceramic pots are designed to be re-purposed and have multi-uses, with candle tins available in the same fragrances. Along with Denby's ceramic pots, the candles and the fragrance oils are also produced in England for Denby by Stoneglow.
Right: Denby’s Kiln home fragrancing collection. Bottom right: Blue Haze from Denby.
with sustainably Above: Lesser & Pavey’s colourful new range of Pampas grass diffusers. Below: Botanical garden designs from Gisela Graham.
address the need for relaxation and self-care, with Balance combining a full range of fragranced products to include beautifully scented oils and wax.” Adds Kate: “Plus all our packaging can be recycled - from the gift boxes to glass vessels.” Also putting a focus on wellness, fragrance and sustainability is Lesser & Pavey’s new range of Pampas grass diffusers. “The collection reflects the natural fragrances of herbs known to bring changes in mood – calming, uplifting, rest and joy – as well as nature, which brings joy in its natural beauty,” comments managing director Julian
sourced packaging and reeds. Meanwhile, with summer in mind, Gisela Graham has launched a range of botanical candle designs featuring magnolia, honeysuckle, violet, lavender, thistle and cypress, with the collection supported by a small range of room diffusers. “The fragrances are on the lighter side, spanning crisp fresh notes for bathrooms and kitchens to warmer, romantic notes for living rooms and bedrooms,” explains sales director Piers Croke. For both retailers and end users, the choice is endless, with manufacturers and suppliers continuing to be ever more innovative in a
Hunt. Fragrances in the company’s new range feature Fresh Cotton; Vanilla Vetiver; Rose; Lavender, and the distinctive smell of the lovage herb
constantly evolving sector that delivers fragrance, in a variety of formats, across the home fragrancing spectrum.
grown to fragrance oil and cuisine. Glass containers housing the fragranced oils are crafted from recycled glass,
Right: The new Frosted Earth lamp fragrance is produced using sustainable technology.
Kind To The Planet Ashleigh & Burwood recently launched the company’s first lamp fragrance made using EcoBoost which provides a more sustainable fragrance. Explains PR manager Deborah Bettinson: “EcoBoost technology enables stronger fragrances to be produced from the highly potent raw materials used in the manufacturing process. A more concentrated fragrance element reduces energy utilised in manufacturing and transportation which is kinder to the planet.” The new Frosted Earth fragrance is available in 250ml and 500ml lamp fragrances and is also included in four brand new special fragrance lamp gift sets that feature striking, colourful glass mosaic fragrance lamp designs. “They’ve been inspired by the beauty of planet Earth,” says Deborah.
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In Profile: FYG
Memories Are Made Of This Tapping into the current wellnesss/feelgood trend that’s taking the home fragrancing sector by storm, Find Your Glow (pronounced ‘fig’), founded by Demi Pendakis in 2020 at the start of the pandemic, is among the newest home fragrancing kids on the block. PG&H asked Demi where his inspiration comes from and what gives the company its USP in a crowded marketplace. Having grown up strongly influenced by his
essential oils and blends. “Many of the high end
father’s successful fashion business, it was a
home fragrancing brands that people aspire to
natural progression for FYG’s founder, Demi
are often out of reach pricewise, so my objective
Pendakis, to forge his own successful career in
was to create a brand that hit the same stride,
the fashion and design industry.
but that was realistically affordable,” he highlights.
But when Covid hit in early 2020, Demi was among those who succumbed to the virus in February, before anyone was really aware of how serious it was. “Like so many others, I was extremely unwell, completely losing my sense of taste and smell, fortunately eventually regaining it when my wife offered me a bowl of figs,” he explains. “That moment transported back to my grandma’s house in Greece, and to her fig orchards. Having become disillusioned with the fashion industry, I thought, if a smell can have such a positive effect on me, maybe there’s a way I can create a fragrancing business where I can recreate feelgood memories for other people.” The seed of an idea for Find Your Glow (FYG) was planted, growing during the long months of lockdowns, with Demi working on the idea of creating a mid-market home fragrancing brand that would be based on memories, as well as wellbeing, spanning candles, reed diffusers and
Ringing The Seasonal Changes A fresh, exciting development for FYG is Seasons, a brand new candle duo launched at Spring Fair earlier this year, that change fragrances as they burn. Explains Demi: “There are two three wick candles, each weighing a kilo, that burn for 120 hours – 60 hours per season. One candle reflects the fragrances of Spring/Summer, the other the fragrances of Autumn/Winter. Plus, each comes with a sustainable seeded dust card that can be planted in the garden to grow beautiful meadow flowers. Looking ahead, I’m also hoping to bring out seeded card boxes for our reed diffusers and for our candle and gift boxes too,” he adds. “Seasons was a year in the making and from a creative perspective, this range totally reflects me and what I’m all about.”
ABOVE: Demi Pendakis, founder of FYG.
However, in creating FYG, Demi didn’t want to create “just another fragranced product” but an immersive experience. “What started as a desire to re-capture my love of family holidays spent in Greece as a child subsequently developed into a project encapsulating a range of significant, beautiful experiences from the past.” Five months later, Demi was ready to launch FYG’s debut, flagship collection, aptly named Memories, which has a gold inlay inside each candle container to create an ambient golden glow, along with a card explaining something about the fragrance. “This collection is distinctly evocative, with the power to stimulate, calm, restore, excite and invigorate the senses,” explains Demi. “It really says who I am – romantic and nostalgic - and I’m inviting people to find the stories that speak to them.” Drawing on his own personal memories, there’s Grandma’s Garden, Amalfi, SW19 – a reference to the Wimbledon tennis tournament - Strawberries and Champagne, Cedar and Jasmine, Caribbean Waters and much else besides. “Every candle or reed Far left: Evocative Caribbean Waters from The Memories collection. Left: Three of the candles in the Back To Basics range.
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In Profile: FYG
Inset: The newly launched Wellbeing pod.
can be bought individually as roll-ons, or diffused
body wash and hand and body lotions,
through the company’s newly launched ceramic
particularly in relation to the hospitality sector. I’m
Wellbeing pod, which doubles as a piece of
also looking at the possibility of bringing out a
minimalist home decor.
debut licensed range at some point in the
And on the subject of vessels, it’s been very important to Demi to create modern designs that
Above: Hand and body wash and hand and body lotions are an expanding sector.
future,” Demi confirms. However, he admits that with the rise in
will blend in with all types of home décor. With
inflation and the huge spike in the cost of living
his designer background, he’s kept everything
this year which is already beginning to bite,
simple and sophisticated, with block colours and
coupled with ongoing shipping costs and stock
Scandi clean lines, coupled with strong, eye-
issues, there are going to be challenges ahead.
catching FYG branding. “Aesthetically, FYG is a
“Currently, everything is going up in price, with
natural extension of my experience of, and love
the cost of a block of wax, for example, shooting
for, stylish, affordable, sustainable design,” he
up by some 40%,” he points out.
states. “It’s what I’m passionate about.” diffuser takes you on a personal, nostalgic
Inset: Essential oils and oil blends can be used on their own or diffused in the Wellbeing pod.
Having spent his career in fashion, which isn’t
Nevertheless, plenty of exciting opportunities are on the horizon. “One is definitely seeing
always kind to the planet, FYG’s sustainability
how we fare in the Gift of the Year Awards in
credentials are hugely important to him. “That’s
May – our fingers are tightly crossed! - where we
collection of candles and reed diffusers featuring
why each product is 100% natural and
are among the finalists in the Home Fragrance
fragrances designed to enhance living spaces
recyclable as well as being designed, made and
category. Also, we will be making our debut at
and boost the user’s mood. “Fragrances range
hand poured in the UK,” he emphasises. “We
the Hampton Court Palace Flower Festival in
from light and fresh to earthy, sweet and
also plant a tree in Nicaragua for every candle
July,” confirms Demi. “Although the home
sensual, celebrating not only a key scent, but
we sell, and to date, we’re very proud to have
fragrancing sector is, admittedly a crowded
also a distinct character,” explains Demi.
planted over 6,500.” (Demi also donates 5% of
marketplace, I truly believe that there’s room for
“They’ve been designed to either invigorate,
FYG’s gross profit to a teenage suicide charity,
everyone, with each company creating its own
calm, restore or indulge the senses, positively
the Oli Leigh Trust). “I believe in giving
niche, its own USP. With FYG it’s very much
impacting on wellbeing as well as highlighting
something back,” he says simply.
about putting my own spin on things. For me, as
journey,” Demi underlines. Back To Basics followed in October 2020, a
and complementing a room’s ambience.” To complement the candles and reed
So, what else is in the pipeline this year? “Definitely expanding our range of hand and
in my fashion career, it’s always been about doing that something different.”
diffusers, 12 of the 16 fragrances are also available in hand and body wash and hand and body lotion, a sector that Demi is actively looking to expand. Meanwhile, an additional fragrancing format offered by FYG is a 100% pure, vegan-friendly, cruelty-free essential oils and oil blend collection, once again designed to enhance the mind and body. All have proven therapeutic qualities that are known to relieve stress, improve sleep, energise, balance or calm the mind, contributing to an overall improvement in relation to a person’s physical and mental wellbeing. Products
Emotional Connection Of all the many nostalgic fragrances across the FYG collections, Demi says that the one he has the greatest emotional connection to is The Amalfi. “A couple of years ago, I took my family on a cruise, and when we got off at Amalfi my reaction was ‘wow’! It’s such a stunning place, as is the Amalfi coastline. It’s very other worldly and very romantic too, with our fresh Amalfi fragrance capturing some of those wonderful memories.”
Inset: The Amalfi fragrance brings back holiday memories.
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Best Sellers
Progressive Gifts & Home asked a selection of gift retailers about the home fragrancing products which have been flying off the shelves. Lesley Bancroft, owner, Buy the Light, Bury St Edmunds A medium sized gift shop in a secondary location. CATEGORY
SUPPLIERS/RANGES
COMMENT
Candles
St. Eval: scented candle tins and teal lights.
Fragrances are lovely and a little unusual, based on nature’s fragrances with Bay & Rosemary our top seller in the range. Products are made in Cornwall from natural wax.
A Cheerful Giver: Keepers of the Light candle range
A US made candle with really strong fragrances. Customers love the American style scents such as maple syrup, caramel, pancake waffles etc.
Classic Candle Company: reed diffuser refills
Strong fragrances and lots of scent choices. The well priced diffuser lasts for ages - at least six months.
Made By Zen: electric mist diffusers across the range
Good quality, very reliable; colouring changing options and a good choice of fragrance oil. We have stocked the diffusers for many years.
Reed/mist diffusers
Wax melts
Room Sprays
Sassy Shop Wax: melts across the range
Good strong fragrances. Each melt lasts for about 60 hours, so great value. They tend to appeal to a younger market as they are brightly coloured with biodegradable glitter. Products are made in Bristol.
Emily Victoria Candles: melts
UK made, there are lots of scents to choose from. Many are similar to upmarket perfumes and after shaves. Excellent value for money and strongly scented.
Manor House Home Fragrance: room sprays
They are available in the same fragrances as the company’s pot pourri and candles. Very cost effective for a quick burst of fragrance. They are loved by our more mature customers.
Love Country by Sarah Reilly: room sprays
The bottles are adorned with Sarah's artwork featuring country animals, hares, deer, robins etc., and have a very distinctive look, which our customers love. She is also a Suffolk artist, so that goes down well too. The fragrances are fine, sophisticated scents, made with top quality ingredients.
Left: Maison Berger fragrance lamps.
Fragrance lamps
Above : Classic Candle Company reed diffuser refills.
Maison Berger
A brilliant product that removes odours - eg cooking, pet smells, smoke etc – as well as adding fragrance to the room. This is the original manufacturer, who has been in business since 1898, therefore these are serious quality products with beautiful perfumes. We love them as do our customers.
Celia Leeson-Cox, visual merchandising manager, Yarnton Home & Garden, Yarnton An independent garden centre which recently unveiled a new home department across lifestyle and gifting. CATEGORY
SUPPLIERS/RANGES
COMMENT
Candles
Brownstone: across the board
A great home fragrancing range. The candles are hand poured in England and made with essential and botanical oils - the perfect choice for a garden centre. Our customers love the striking monochrome designs.
Maegen: across the board
Maegan is one of our new suppliers, and we love the fresh botanical smells and the fun design. In fact, the Boob candle caused quite a stir in the shop!
Aery: across the board
Plant-based fragrances which our customers love finding in our Bonsai corner in house plants.
Gisela Graham: across the board
We offer the diffusers as well as the company’s candles. All are at a good price point for us.
Cotswold Candle Company
Cotswold Candle Company is one of our favourite local suppliers. The room sprays are lovely.
Reed/mist diffusers
Room Sprays
Above: Cotswold Candle Company room sprays. Above right: Among the reed diffusers from Gisela Graham.
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Remedial Aromatherapy Collection
BATH EGGS
support@aw-dropship.com www.aw-dropship.com
Gift of The Year Finalists 2022 (Home Fragrance and Beauty, Bath & Spa) www.chilliwinter.co.uk • info@chilliwinter.co.uk 07912 946 574
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Best Sellers
...continued
Samantha Gibbs, owner, Nest, Stoneygate, Broughton Astley and Thurlaston Garden Centre, Thurlaston
The shops are located in a leafy suburb of Leicester, and a large local village. There is also a concession in a rural garden centre. CATEGORY
SUPPLIERS/RANGES
COMMENT
Candles
Pintail Candles: Co-ordinates range
We have been Pintail fans since we opened. Re the Co-ordinates range, customers love the striking, simplistic design and the wax matching colour of the packaging. The summer fragrances, such as Gin and Prosecco, are firm favourites and make a great self purchase.
Agnes + Cat: across the board
For a higher price point and more intricate packaging choice, we love Agnes + Cat, which makes a lovely gift purchase and gives a beautiful, lasting scent.
Widdop & Co: Meg Hawkins
This range is new to us and has been a real surprise. The designs are classic, and the products have sold incredibly quickly, especially the Stag design which has a Elderflower and Pear Blossom fragrance.
Reed/mist diffusers
Wax melts
Scented sachets
Candlelight: across the board
Candlelight is our top self-purchase pick. The prices are really competitive, and the products are very good value. The ranges are nicely styled and we get good repeat business.
Figtree Fragrance: Island Breeze
Wax melts were a new addition for Nest last year and we are so pleased with them. These are from a wonderful local supplier who hand makes them. Island Breeze is delicious and sells the fastest – by a long way! – followed by Oud, Peony and Cosy Cashmere. They come in pretty waxed bags and are very well priced.
Heart of the Country: scented sachets
Above: Meg Hawkins from Widdop & Co.
Above: Candlelight’s Pink Chinoiserie range.
We have stocked these sachets for years and wouldn’t be without them. They are wonderful for small rooms, cupboards and cars, and are addictive scents! Everyone’s favourite is always Sweet Grace, followed by Blue Door and White Cotton.
Priya Aurora-Crowe, co-owner, Lark Nine lifestyle and home shops in South London. A tenth store will be opening in April. CATEGORY
SUPPLIERS/RANGES
COMMENT
Candles
WXY: Bed collection;
Minimal and Scandi in both fragrance and design.
Design Collective: Harmony range
Aesthetically pleasing with a fantastic fragrance when lit. We also do very well with the company’s incense sticks which come with a minimal holder.
Ortigia: Amber Nera
Decadent, long lasting scent and lovely packaging.
Aery: Indian Sandalwood
Minimal design with a fragrance that combines both sweet and decadent undertones.
Wax melts
Temerity Jones: Botanical Love range
Very competitively priced.
Room sprays
Aromatherapy and Co: Therapy collection
Room sprays that eliminate all cooking smells.
Sunday Rain: pillow mist
The pillow mist has lavender and essential oils to help people to relax. Very competitively priced.
Luckies London
These incense sticks are unique as they come in a masculine design making them perfect for male gifting.
Reed/mist diffusers
Incense sticks
Above: Aery Indian Sandalwood reed diffuser. Centre: Incense cones from Luckies of London. Right: A WXY Bed candle.
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What s
1: Relax And Unwind Wellness by Manuel brings a complete wellness experience. Our candle range is formulated using a blend of 100% natural essential oils and soy wax, each candle comes with a meditation and is also packaged in seed paper, to enable you to re-use the candle pot to grow beautiful flowers. Wellness by Manuel E: info@wellnessbymanuel.co.uk W: wellnessbymanuel.co.uk
Hot
Guide to Home Fragrance
2: Sentiment Reeds The perfect add-on to accessorise Reed Diffusers from The Scented Home collection, Ashleigh & Burwood introduce Sentiment Reeds. Laser-cut lettering spells out five different sentiments that can be added to personalise a reed diffuser, offer a gesture to a gift recipient or make a statement within the home. Choose from; Love, Friend, Mum, Home and Celebrate. Ashleigh & Burwood T: +44 (0) 1932 267060 E: COT@ashleigh-burwood.co.uk W: www.ashleigh-burwood-trade.co.uk
3: Ampersand Fragrances Luxury Diffusers Four Beautifully designed collections, each hand illustrated to capture the fragrance's essence. Created in the UK and made using recycled material where possible. Ampersand Fragrances E: connect@ampersandfragrances.com W: www.ampersandfragrances.com
4: Just Because……. Listening to our customers is so important after all they are face to face with the consumer. It’s been a few months since we launched our Just Because Tea lights, and we are super proud of the sales they’ve achieved. You’ve certainly kept us busy!! Our customers asked for more, more, more – we listened. The extended range to include Fab Sister, Special Daughter, Thinking of You and Love you to the Moon & Back. Best Kept Secrets Ltd T: 01670 512222 E: sales@bestkeptsecrets.co.uk W: www.bestkeptsecrets.co.uk
5: Three uplifting Life In Bloom scents Ashleigh & Burwood introduce to their Life In Bloom collection three new floral scents that evoke the fresh essence of springtime all year round. Lotus Flower & Watermelon, Wisteria & White Woods and Orange Blossom & Mandarin bring a positive burst of energy to the home. Complementing the scents, are a palette of vibrant shades (fuchsia pink, sky blue and zesty orange) and real gypsophila flower stems decorating the reed diffusers to brighten the home with colour and floral detail. Ashleigh & Burwood T: +44 (0) 1932 267060 E: COT@ashleigh-burwood.co.uk W: www.ashleigh-burwood-trade.co.u A Progressive Gifts & Home Worldwide Supplement
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2022 Christmas ad Print.pdf
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What s
1: Drive Time Fragrances Mr&Mrs Fragrance car fragrances are impulse and giftable - an ideal product for garden centres where the majority of visitors drive. Ideally located in high footfall areas and adjacencies, this range is not just for the home fragrance area. Gigi is a cute, colourful character available in six fragrances and colours, including Salted Caramel, Wild Strawberry, Mulberry and Passion Fruit (RRP £4.00); Cesare is available in 12 colours and fragrances, from vibrant Peppermint to the sophisticated Orange and Sandalwood and popular Cedar Wood (RRP £5.00); Forest is available five characters, Frog, Snail, Fern, Butterfly and Mushroom and four colourways in each design (RRP £6.00). Available as a free-standing dedicated display or individual counter top CDU’s. Mr&Mrs Fragrance is distributed in the UK & Ireland by Broughton & Beech. Broughton & Beech Ltd T: 01270 335034 E: sales@broughtonandbeech.co.uk W: www.mrandmrsfragrance.co.uk
Hot
Guide to Home Fragrance
2: Ellen Studio London Made in the UK by Wax Lyrical, Ellen Studio London is a quirky and desirable range of four modern fragrances in candles (made with sustainable coconut wax), long lasting diffusers, giftable letterbox cards and moisturising hand care in a monomaterial (PE) future pump, meaning the whole vessel can be recycled. Wax Lyrical T: 01229 461100 E: customerservice@wax-lyrical.com W: waxlyricaltrade.com
3: Inis Home Fragrance Diffuser Brighten you surroundings with our sparkling scented Diffuser. The oceanfresh scent of Inis is presented in a beautiful frosted glass vessel that will complement any décor. Includes 100ml fragrance oil and 2 packs of 5 fibre wick reeds. Inis T: +3531 286 7125 E: hello@inis.com W: www.inis.com
4: Fired Earth Range The new Silver Needle Tea fragrance from Wax Lyrical in its best-selling Fired Earth range is divine. Available in three sizes of candles and reed diffusers, the stylish design decorates any room and a premium, sophisticated fragrance completes the home. Inspired by and made in the English countryside. Wax Lyrical T: 01229 461100 E: customerservice@wax-lyrical.com W: waxlyricaltrade.com
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Corincraft Half Page 134x91 Advert 28-3-22 copy2.pdf 28/03/2022 13:31:21
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What s
1: Marmalade of London The Marmalade Wellbeing collection has three different fragrances - Calm, Balance and Energise - which come in a luxury glass candle, diffuser and burner oil. The candles are poured by hand in the UK and are made of natural soy wax with cotton wicks. The collection is beautifully presented in coloured glass that glows with a comforting ambience as it burns and releases the scent. Marmalade of London T: +44 (0) 1242 257509 E: hello@marmaladeoflondon.com W: www.marmaladeoflondon.com
Hot
Guide to Home Fragrance
2: Beautiful Heart Diffuser Collection Stunning handmade Heart reed fragrance diffuser collection, supplied in nine wonderfully reflective colourings that further extends their extensive ever-growing diffuser ranges. Beautifully and simply gift packaged using fully recyclable materials, FSC certified. Registered Design No. 6156969 Copyright all rights reserved. Nobile Glass & Giftware T: 0118 973 2033 E: info@nobileglassware.co.uk W: www.nobileglassware.co.uk
3: Janie Wilson Janie Wilson creates beautiful hand finished cards and hand poured candles, everything is designed and made in house at their Yorkshire studio. Their candles are a lovely affordable gift to say, happy new home, happy birthday or to simply say thank you. Janie Wilson T: 0113 2566331 W: www.janiewilson.co.uk
4: Inis Home Scented Candle Bring the sea home! With a scent as refreshing and uplifting as a sunny day by the sea, you can fragrance any room with the sparkling scent of Inis the Energy of the Sea. Presented in a frosted glass vessel and created with a blend of natural waxes and a lead-free cotton wick, for 40+ hours of energising fragrance. Inis T: +3531 286 7125 E: hello@inis.com W: www.inis.com
5: Skye Candles Skye Candles is an independent business, specializing in natural hand crafted home fragrance products. From scented candle fragrance classics to truly unique Highland inspired aromas, their range has something to offer for every occasion, made from sustainable ingredients and beautifully designed. Isle of Skye Candle Co is the largest natural candle manufacturer in Scotland Isle of Skye Candle Co T: 01471 820 145 opt. 3 E: enquiries@skyecandles.co.uk W: skyecandles.co.uk
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Discover how Denby’s exciting new Spring 2022 launches can help grow your category. Available to view at the Shows or via our Virtual Showrooms from the comfort of your desk. Visit denbypottery.com/trade or contact: showenquiries@ denby.co.uk
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SAVE THE DATE THURSDAY 12 MAY 2022 ROYAL LANCASTER HOTEL, LONDON 6:45pm UNTIL LATE, BLACK TIE
UNITING THE GIFT INDUSTRY Max Publishing in partnership with the Giftware Association Marking a significant unified step forward for the UK gift industry, the GA’s Gift of the Year (GOTY) awards and The Greats gift retailer awards are to join forces, with the winners of both awards programmes to be announced at a shared lavish black tie evening event. The two award programmes will see both gift product excellence and retail prowess recognised and rewarded at an awards event to make the whole industry proud, attended by hundreds of gift suppliers and retailers. The ownership and running of the Gift of the Year product awards, now in their 45th year, will remain under the stewardship of the Giftware Association while The Greats gift retailer awards, now in their 20th year, will continue to be wholly owned and run by Max Publishing (publishers of Progressive Gifts & Home magazine and giftsandhome.net). Both parties will work closely together to create an enjoyable and uplifting evening event that will truly celebrate the industry’s achievements, both on the product and retailing fronts.
FIND OUT MORE AT WWW.THEGIFTAWARDS.COM
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