09_11_13_Trends_New Launches_v3.qxp_New Grid 24/03/2022 17:39 Page 9
PROGRESSIVE HOME FRAGRANCING
TRENDS
On The Scent Home fragrancing has arguably become the biggest sector in the giftware marketplace, with established companies ever more innovative and new companies entering the market place with their own niche USPs. Across the board, along with brilliant seasonal fragrances, multi-purpose vessels, evolving formats and stand-out packaging, the sector is continuing to go from strength to strength. Currently, there is a huge focus on wellbeing and sustainability which are continuing to drive the marketplace for both manufacturers and suppliers. In the same way that a favourite perfume or aftershave becomes a person’s ‘signature’ scent, the same is, of course, true of fragrancing the home. From the hallway to the living room, bedroom and bathroom, it’s what gives a home the ‘wow’ factor, and it’s likely to be the very first thing that a visitor will notice. Colour too, draws the eye, with home fragrancing companies
Right: Ashleigh & Burwood’s new Every Cloud reed diffuser reflects Pantone Colour of the Year, Very Peri.
increasingly looking to ensure that vessels suit most decors. “The colour palette for SS22 includes bright, bold statement colours that are
Nobile recently launched a collection of designed, registered handmade
uplifting and rejuvenating, inspiring fun, hope and joy,” says Ashleigh &
glass Heart reed diffusers in a kaleidoscope of colours and textures
Burwood’s PR manager Deborah Bettinson. “Plus, of course, Pantone’s
that co-ordinate with a breath of interior decors. All reed diffuser refills
Colour of the Year inevitably influences colour choices. The colour for
are vegan friendly and contain natural extracts and essential oils, with new
2022, Very Peri, is a joyous lilac tone that will be making its way into our
Spring/Summer fragrances extended to include Just Coconut, Just
homes. Our new Every Cloud fragrance sits within this space with a nod
Grapefruit, Just Dewberry, Just Lime and Just Rhubarb - long lasting
to the colourway in its packaging, and with a fragrance that’s both
premium oils supplied in 250ml refills.
imaginative and dreamy,” comments Deborah, who adds that refillable
Adds Nobile’s managing director Simon Griggs: “plus all of our gift
products and recyclable packaging are continuing to top the company’s
packaging is 100% recyclable and FSC certified. We also use bio paints
sustainability agenda.
and varnishes based on vegetable oils.” Colour is also a key driver for ChilliWinter Isle of Wight. Left: Nobile’s new registered glass Heart diffuser. Below: Colourful, contemporary candles from ChilliWinter.
“For Spring/Summer 2022, we have introduced a vibrant, contemporary candle collection, with a distinct, simplistic identity, and eco-conscious gift packaging,” highlights ChilliWinter Isle of Wight’s co-owner Kathy Chillistone. “It’s available in fresh pastel hues in sustainable, unscented soy wax or in ethically sourced natural beeswax, offering a gentle honey aroma.” Points out Kathy: “These trending designs add a fresh look and feel to the home, with appeal to a younger, quirkier market.” Meanwhile, with the pandemic highlighting mental health issues, and the proven benefits of A Progressive Gifts & Home Worldwide Supplement
09
