Progressive Housewares Electrical Supplement May June 2015 by Max Publishing: Print, Digital Media + Events (London)

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May/June 2015

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- stand 24

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Progressive Electrical NEWS

Welcome to Progressive Electrical The team at Max Publishing is delighted to introduce the first edition of Progressive Electrical, dedicated to the burgeoning market for kitchen and utility SDAs. We are also very excited to be counting down to the brand new show, Exclusively Electrical from June 9-10 (see page 9). According to GfK’s Anthony Williams (who is speaking during Exclusively Electrical and its concurrent show, Exclusively Housewares), last year in the UK we spent nearly £900m on small kitchen appliances, spanning everything from slow cookers to milk frothers, By all accounts, there are some exciting launches around the corner to keep the figures high this year too. We look forward to seeing you at the show and hearing your views.

Contents 3-7 9 10-11 15-19 21-22

News Exclusively Electrical Buyer revelations Industry views Gfk insights

21 9 10

The Progressive Electricals team: Jo Howard (editor), Patrick Wade (advertisement director) – both pictured top- Emma Cain (product page editor), Mark Grayson (creative director), Jakki Brown (editor in chief) and Warren Lomax (publishing director). www.max-publishing.co.uk

Quit the takeaway habit with Tefal Tefal has launched its ActiFryday Challenge, highlighting easy and healthier alternatives to fat laden takeways. The challenge follows on from a new report (commissioned by Tefal), which suggests that British people collectively consume more than 12,000 tonnes of saturated fat from takeaways each year. The ActiFryday Takeaway Report asked 2,000 people to share their takeaway habits and showed that one in seven order at least one a week, and 52% opt for the Above: Tefal ActiFry Express XL with convenience of a take out meal on Fridays (particularly given the ease of ordering healthier options for a Friday night (plus its own recipe book and app). through websites and apps). Expert nutrition consultant and author, Azmina Govindji highlights: “One of the key issues with takeaway dishes is the huge amount of fat used to create crispy chips or creamy sauces.” Azmina analysed the nutritional values of popular takeaway dishes compared with their ActiFried equivalents and reported: “Cooking a delicious chicken tikka masala in Tefal’s low-fat fryer, ActiFry, reduces the saturated fat content from 17.4g in a typical takeaway portion to just 1g per serving of the ActiFry recipe.”

Sit back and let the robot clean up

Inset: iRobot Roomba.

Independent electrical retailers are missing out on rising sales of robotic vacuum cleaners, according to GfK. The overall vacuum cleaner market has risen in value by 11% year-on-year (to March 2015), says the research company. Nigel Catlow, GfK’s business group director for consumer electronics, points out: “The robot vacuum sector is currently a very small part of the total floorcare market, but is growing in value over the same period by +55 % in value.” He adds: “Independent electrical retailers currently underperform in the robot sector relative to their share of the total vacuum cleaners’ market.” According to Bo Simonsen, market manager for Witt UK, distributor of iRobot (creator of the home robot category), “iRobot has sold more than 13 million robotic vacuum cleaners in the last 10 years and is committed to remaining the brand leader,” with two new systems, including the Roomba 800 Series with new AeroForce Extractors.”

PROGRESSIVE ELECTRICALS

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Brand Managed & Distributed by

THE LAST

BLENDER

YOU'LL EVER OWN. THE WORLD’S MOST ADVANCED BLENDER™

Brand Managed & Distributed by

Visit us on Stand #52

Brand Sales Manager Andrew Size

Email: a.size@epeinternational.com

Phone: 08448008055

3-5-7 PE News_PROGRESSIVE ELECTRICAL 21/05/2015 17:44 Page 5

Progressive Electrical NEWS

Above: Red Dot Award winner, Braun Carestyle 5 Ironing System with its exclusive Eloxal 3D BackGlide soleplate and iCare Technology.

Roll out the Red Dot carpet A host of SDAs have scooped prestigious international Red Dot Product Design Awards (to be formerly presented at a ceremony at the end of June, which also celebrates the awards’ 60th anniversary). Winners include the Kenwood CHEF Sense and Kenwood MultiOne: “an especially prestigious achievement,”reflects Jamie Weaden, industrial design team leader at Kenwood. Meanwhile, a fistful of awards for Braun recognised the brand’s Identity Collection of food preparation appliances, MultiMix 3 Hand Mixer and Carestyle 5 Ironing System Range (all new for the UK in July). Other SDA winners include Hurom’s HWSBF1 juicer, Smeg’s Two Slice toaster, Morphy Richard’s Redefine Hot Water Dispenser and Sage The Citrus Press. The Red Dot: Design Team of the Year goes to the Bosch Home Appliances Design Team. Bosch also won Red Dot Awards for its MES4000 juicer and MaxxiMum Food Processor.

Morphy Richards Centre gets royal approval

Above: Prince Charles met with potential SDA designers of the future, when he toured the Morphy Richards Engineering Education Centre.

HRH Prince Charles officially opened the Morphy Richards Engineeri Education Centre at the end of April. The Centre (located on the Dumfries House Estate in East Ayrshire) is a state-of-the-art facility designed to provide experiential indoor and outdoor learning in Science, Technology, Engineering and Mathematics (STEM) to primary and early secondary school pupils. It is sponsored by the parent company of Morphy Richards, the global electrical manufacturer Glen Dimplex. Following an official opening ceremony, the Prince of Wales m representatives from Morphy Richards and the Glen Dimplex Group. The Prince then toured the facility, which features four zones – imagine, design, build and test - based on the engineering design process – as well as classrooms, workshop areas and outdoor learning space. Martin Naughton, founder and chairman of the Glen Dimplex Group, commented: “The Morphy Richards Engineering Education Centre is a fantastic facility and Glen Dimplex is absolutely thrilled and proud to support it.” He continued: “Since 1936, Morphy Richards has been at the forefront of British design and innovation and we passionately believe that giving our young people the opportunity and building blocks to learn about STEM is vital in order to promote exciting and valued career opportunities in this important sector.”

EPE picks up speed

All set for Excellence?

Leading branded SDA distributor, EPE Group has been appointed as exclusive UK distribution partner for Blendtec blenders. Blendtec is said to make the ‘world’s safest and most powerful high-speed commercial and residential blenders,’ assembled in Utah in the US. Exclusively Electrical will see the introduction of “the first high‐speed blender operated entirely by touchscreen,” as well as the new Mini WildSide+ Jar, reports EPE’s Above: Blendtec from EPE. md, Noel Pamment. Blendtec has introduced many ‘industry firsts’ including commercial‐grade high‐speed blending, pre-programmed blend cycles, a patented blunt safety blade (said to be 80% thicker and 10 times stronger than competing blenders), and the world’s first self‐serve smoothie machine. • EPE is offering retailers an ‘SDA Solution Pack’ including a cross-category product trial. The distributor will also show Ascaso, Braun, Bugatti Italy, De’Longhi, Graef and Kenwood products at Exclusively Electrical (see page 9).

There is still time (just) to enter SDAs for the 2015 Plugged In Award, one of the prestigious Excellence in Housewares Awards, organised by Progressive Housewares and Progressive Electrical in conjunction with The Cookshop and Housewares Association. The glamorous 1920s themed Excellence in Housewares Awards Ball (where winners are announced) takes place on October 7. * Plugged In entries should be received by June 12.

www.excellenceinhousewaresawards.co.uk

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making the right connections

Join us at this NEW trade show aimed at small domestic appliance retailers. Make the right connections for your customers!

Launching with a fantastic line up of top suppliers, brands and products.

Run by the industry, for the industry

Exclusively Electrical will run alongside the long standing, successful Exclusively Housewares show, designed especially for housewares, tableware and homeware buyers

Ariete Ascaso Bamix of Switzerland Beldray Beurer UK Brabantia Appliances Bugatti Dualit efbe Elle by Beurer EPE International Europasonic Ewbank Products Giles & Posner Gourmet Gadgetry* Graef Grillbot Groupe SEB Hairy Bikers Hostess HSCL iRobot Jura Products Kalorik KitchenAid KitchenOriginals by Kalorik KRUPS Magimix Meyer Group Monogram by Beurer Pifco Pingi PRESTIGE Redmond RKW Rowenta Sabichi Homewares* Salter SEVERIN SMART Worldwide Swan Products* Team UKI Tefal UniďŹ t UP Global Sourcing VisiCook Vitality 4 Life Vitamix Witt

www.exclusivelyhousewares.co.uk

Note: Exhibitors shown in bold. *Gourmet Gadgetry, Sabichi Homewares and Swan are all exhibiting in Exclusively Housewares which runs alongside Exclusively Electrical. Visitors are able to move freely between the shows.

For more information on the show take a look at www.exclusivelyelectrical.co.uk or call 0121 237 1130

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Progressive Electrical NEWS

Right: Brabantia appliances.

Brabantia gets plugged in Interior design brand Brabantia has appointed North-East based distributor Stylco UK to handle distribution for its new electrical appliance range. The new range will be showcased at Exclusively Electrical (see page 9) and includes kettles, toasters, an innovative blender and high-tech steam irons. Brabantia’s commercial director Ab Van Houdt said: “We are delighted to be working with Stylco on bringing these stunning products to market. Adding electricals to the Brabantia brand family was something we had looked at for a while as an obvious next step.” Robin Curtis is heading up the Brabantia Appliances sales team.

Crowd backs automatic tea maker New invention, the Ketteale is due to come to market later this year as a result of crowd funding (amassing small amounts of investment from a large number of individual investors via an online platform). Ketteale describes itself as an “automatic tea maker, which combines the boiling function of the kettle with the teapot using induction-cooking technology.” The new SKA brews teabags for the optimum three minutes, and has clear indicators for appropriate water levels. The average cost per household from overfilling conventional kettles is reportedly £8 per year in energy and water costs. Using induction technology (around 10% to 20% more efficient than conventional heating elements), Ketteale claims it can save the homeowner up to £15 per year in water and energy bills. Recent studies have also found that re-boiling unused hot water in a kettle has been proven to carry a health risk and in some cases can be carcinogenic, highlights the new brand.

Juicy headlines Juice extractors have risen in value over the past five years from £6.5m to £23.4m, according to GfK, with centrifugal juicers accounting for 97% of the market. Anthony Williams, GfK’s domestic appliances account director highlights that: “While not in the mainstream yet, masticating, or slow juicers are growing exponentially thanks to the proliferation of juice-based diets. The number of available models quadrupled in the last four years and value rose by more than 70% year on year.”

Toaster tales from Dualit Dualit is publicising seven fascinating stories from its archives as part of its 70th anniversary celebrations (one story for each Dualit decade). One ‘toaster tale’ starts in 1960 when the Peninsular and Oriental Steam Navigation Company (P&O) launched its flagship passenger liner SS Canberra, complete with a Dualit toaster in the captain’s private gallery. For the next 37 years the toaster served numerous captains and Right: Dualit toasters through the ages. commodores, travelling over 3.5 million nautical miles. In the 1970’s, as the need for passenger liners diminished, the ship began a new life as a cruise liner. However, in 1982 the SS Canberra sailed to the Falkland Islands, taking British troops into the war zone (still serving the captain’s breakfast). When the ship was finally retired and sent for scrap in 1997, its commodore, Sam Gibb purchased the much-loved Dualit toaster and used it for another 11 years before kindly donating it to Dualit’s museum. To mark its anniversary, Dualit has also started a worldwide search for the oldest working Dualit toaster. The owner of the oldest toaster will win a set of kitchen products including one of seventy exclusive, limited edition 70th Anniversary toasters. Entrants should take a photo of their Dualit toaster's base plate, as well as a photo of the toaster itself and email these to dualit70@dualit.com or post via Twitter, Facebook or Google+ pages including the tag #Dualit70 by October 9. The winner will be revealed on October 16, the day of Dualit’s 70th anniversary. The brand is creating a Pinterest to show competition entries. • Max Gort-Barten, a German born entrepreneur who lived in London and fought for the British Army, founded Dualit in 1945. Max’s first invention was the Dual Light fire for the home, from which the name Dualit was born. Dualit’s first toaster was created and patented in 1946.

Tower promises a sociable smoke free summer Tower (from RKW) is launching a range of SDAs that incorporates its Cerastone ceramic marble non-stick coating (similar to its popular new stone-coated cookware). The range (spanning grills, health grills, and raclettes) includes the Tower Cerastone Teppanyaki Grill, which addresses the emerging trend for carbon-free outdoor cooking, notes John Knight, electricals buying director at Tower. The appliance “makes it easy to enjoy the full, barbeque experience without the hassle of naked flames and smoky fuels.” John adds that the Tower Cerastone Ceramic Raclette also makes “group cooking a fun and inclusive experience” and is ideal for easy alfresco cooking. The range will be on show at Exclusively Electrical Above: Portable cooking from Tower with the (see page 9). Cerastone Teppanyaki Grill.

PROGRESSIVE ELECTRICALS

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NEWS extra

Exclusively Electrical switches on

The opening of the new trade show Exclusively Electrical (June 9-10), at the Business Design Centre in London, will mark the culmination of a two year project to bring a show dedicated to small kitchen and domestic appliance (SKA/SDA) suppliers and buyers to fruition.

xclusively Electrical will open with an exciting line-up of key suppliers and brands. It will beneﬁt from running alongside the long-established and highly successful sister show, Exclusively Housewares (attended by key buyers from across the UK, plus an increasing number of international visitors) from which nearly half of the new show’s exhibitors have been transferred. Back in August 2013, after attracting its biggest audience to date, Brooke House Exhibitions (BHE), which organises Exclusively Housewares in conjunction with the British Home Enhancement Trade Association (BHETA), announced it would be opening a dedicated hall for its small kitchen/domestic appliance (SKA/SDA) exhibitors in 2015. This part of the show has since been branded separately as Exclusively Electrical. Show director Simon Boyd explains: “Our interest in the SDA sector includes all the small electrical product categories as reported on by GfK;

Left: The Business Design Centre in Islington – venue for Exclusively Electrical and Exclusively Housewares.

linencare, electrical cooking, including microwaves, beverage making, food preparation and ﬂoorcare.” He observes: “The growth in SKA/SDA product market is continuing, led by sales of high-end coffe machines and co-ordinated food preparation appliances, along with juicers and blenders. All of these product areas are well represented in the launch line up of Exclusively Electrical.” Simon states: “The new show will give electrical buyers a unique opportunity to meet nearly all the key SKA and SDA suppliers in one place, take advantage of some hot show deals, see the newest products in action and catch up on the latest trends and market data free of charge.

See it in action The live demonstration area at Exclusively Electrical gives buyers a chance to experience products in action from 10am-4pm each day (In addition to product demonstrations on some exhibitors’ stands). The demonstration line-up is as follows* (see below):

Not to be missed! * A seminar on the Electrical and Electronic Sustainability Action Plan (esap) by Mike Robey, sustainable electricals programme manager of WRAP (the government’s resource efficiency body) is at 10am Wednesday June 10. Esap will affect all electrical appliance suppliers and retailers. * A brieﬁng session by Anthony Williams, housewares account director of leading market research company GfK on June 10 at 10.30am includes developments in the small electricals market. (See GfK pages 22-23). * Trend forecasting agency, Scarlet Opus has created an ‘On Trend’ trail around Exclusively Electrical and Exclusively Housewares, as well as mood boards. Scarlet Opus’ trend presentation (by Victoria Redshaw and Phil Pond) takes place on June 10 at 11am. * Buyers visiting Exclusively Electrical will be offered free refreshments including a two-course lunch, plus coffee from exhibitor Jura * Buyers interested in visiting can view the full exhibitor line up and register online via www.exclusivelyelectrical.co.uk or by calling 0121 237 1130.

Time Slot

Tues 9 June

Wed 10 June

10.00 - 10.45

Jura: Coffe Machines EPE International: Blendtec Tefal: Actifry Express, Cook4Me, and Optigrill KitchenAid: The Cook Processor and Artisan Magnetic Drive Blender Magimix: Patissier Multifunction Witt: iRobot UP Global Sourcing: Salter Nutripro Bamix: Hand Blenders

Jura: Coffee Machine

10.45 - 11.30 11.30 - 12.15 12.15 - 13.00

13.00 - 13.45 13.45 - 14.30 14.30 - 15.15 15.15 - 16.00

* At time of Progressive Electrical press.

Severin: James the Wondermachine SMART Worldwide: Various gadgets Team UKI: AirChef

Ariete: Pastamatic Dualit Sagemcom: Redmond Multicookers Ewbank

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Buyer revelations Inset: De’Longhi’s Scultura range. The brand is strong at Leekes and Fenwick Brent Cross (see retailer comments). Below: Leekes has six department stores that focus on products for the home.

Wired and wonderful What do consumers want when it comes to making their bright, beautiful, wired and wonderful purchases? PE asked retailers how the demands of today’s consumers are changing, and what trends are inﬂuencing consumer purchases of small domestic appliances.

The bright stuff Amanda Reed, buying controller, Leekes:

PROGRESSIVE ELECTRICALS

“The biggest change inﬂuencing consumer demand for small electricals in recent years has been the surge in baking, meaning increased demands for stand mixers. This has driven transaction values up, as besides buying kettles, toasters and items such as sandwich makers, consumers are spending up to £600 on a stand mixer. From a consumer point of view, these are fantastic times – there has been a surge in design and engineering, making it more accessible to own impressive kitchen appliances. The frustration for the retailer is that this is a massively competitive market where prices are being driven down. For the long-term sustainability of the SDA market, it is important to offer value for money and not sell below market value. As far as other trends are concerned, colour is

everything in small electricals. Gone are the days when consumers just wanted white or stainless steel. Thanks to the development of colour technology, you can have a cherry pink toaster or a bright blue kettle. As kitchen units are usually fairly neutral, consumers are using large pieces, such as stand mixers and food processors, to brighten up their homes. Another trend is the demand for beautiful kettles and toasters, for example from brands such as De’Longhi, premium Kitchen Aid and Bugatti. Consumers are prepared to pay substantially more for a kettle and toaster as a design accessory to their home, not just for functionality. We are seeing high demand for kettles and toasters in Farrow & Ball paint colours such as sage green and duck egg blue. There is also a trend for the ‘geeky’ consumer for ‘high tec’ appliances, such as the Heston Blumenthal tea maker from Sage, which infuses your tea. This will be another good year for KitchenAid stand mixers, and also hand held vacuum cleaners. Consumers have caught on to the ﬂexibility of hand held ‘ﬂoorcare’ – I know someone who vacuums her kitchen worktops!”

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Buyer revelations

Highs and lows Linda Dixon, general manager, Kitchens of Bristol, Bath and Cardiff: “Consumers, quite rightly so, demand a high level of service and information for SDAs, and the biggest challenge is to then get them to buy from you and not from the web or a competitor who has reduced the price to less than we can buy for! Smart phones and TV programmes have encouraged customers to barter. However, on the whole, once a customer has had good service, information and been offered a competitive price, they will buy knowing that they have the security to be able to return to us if they need any further help or advice. Regarding trends, we are selling high-end coffee machines and lower end items, but not too much in-between. Dualit Classic Copper kettles and toasters are going well, and we continue to do well with Cold Press juicers. It is very regional but the Breville Blend Active Sports Bottle Blender has been very popular, especially in Bristol, and there are lots of new products (and potential ‘hot sellers’) heading our way from KitchenAid, Sage, Kenwood and BioChef.”

Blending in

Caffeine fix

Helen Miller, buyer, Fenwick Brent Cross:

Ben Phillips, managing director, Steamer Trading:

"Flats and apartments with smaller kitchens mean that city dwellers in particular want appliances with a smaller footprint. The exception is the demand for KitchenAid mixers (often a statement piece for the kitchen). The trend for juicing and blending continues – this did not decline after the expected New Year health kick. Of course, the attraction of blending is the ease of putting everything into one jug, as well as easy cleaning afterward, and our prices cover a wide range of consumer choices. For example, our Nutribullet sales took us by storm since we had stock in April 2014 (after ordering at the Chicago IH+HS). We are noticing that students who are leaving home for the ﬁrst time now take their own blender as well as a personal kettle, toaster and the old favourite, the sandwich maker. SDA brands that generally do well for us include Kenwood and Cuisinart and good ranges include the strikingly designed De’Longhi Scultura and the bright tones of Morphy Richards’ Colour Boutique."

Above: An exterior view of Kitchens’ cookshop in Bristol. Above left: Healthy juices with the help of BioChef Cold Press Juicers from Vitality4Life.

“Consumers are really well informed, particularly when it comes to coffee (with an increasing number of coffee blogs). They expect great service from a specialist retailer like us, and don’t want to ﬁnd out that they know more than the salesperson! We continue to have a very strong focus on staff training, with our national training manager constantly working with electrical suppliers and sharing this knowledge with our store managers. We have also increased our in-store demonstrations of coffee machines and other small electricals, with rising demonstration-lead purchases (such as Vitamix) when demonstrators show that products offer a clear point of difference. Clearly, coffee remains ‘on trend’, and while there is room Inset: KitchenAid and Magimix are among the for improvement for serious, SDAs on display in stylish traditional pump Steamer Trading’s branch machines, we are very in Bluewater. happy with our bean to cup offering, which includes De’Longhi and Jura brands. There is also a lot of excitement surrounding The Oracle by Sage, which sets a new benchmark in traditional, specialist coffee, replicating the barrista experience in your own home. Lastly, of course, retailers have to be absolutely ‘on the ball’ regarding prices online.”

Left: A Morphy Richards’ Colour Boutique Kettle.

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Advertorial Why SMART? SMART Worldwide are the leading manufacturers of beautiful, innovative homeware and electronics. We distribute our products to the UK’s leading homeware stores. Harrods. Selfridges. Lakeland. Brown Thomas. Menkind. House of Fraser and many more, as well as the best Internet companies such as IWOOT, Prezzybox, Firebox and so on! So whether you’re interested in stocking retro-style popcorn makers, or our sleek and practical pizza oven, you can rest assured that your customers will be buying high-quality, practical and beautiful items. Quite frankly, there’s no other manufacturer creating products like ours – and demand is high both in the UK and Internationally.

15 minutes with Paul Bundock SMART SALES & MARKETING DIRECTOR In the lead up to the major event “Exclusively Electrical 2015” at the Exclusively Houseware Show in London, we met SMART for a quick 15 minute chat.

From our retro nostalgia selection, featuring popcorn makers and waffle irons to our range of sleek, modern products ranging from blenders and pasta makers to our best-selling Lazy Susan buffet server.

it’s unsurprising that the question we hear most is, ‘Where can I get them?’ SMART Worldwide’s unique range of products doesn’t compromise on quality & beauty.

SMART Peanut Butter Maker SMART Retro Waffle Maker

SMART Retro Stirring Popcorn Maker & Nut Roaster

What makes you stand out? Our unique range of products are second to none. We pride ourselves on creating great homeware appliances and electronics that don’t compromise on quality or beauty.

We are diligent and dedicated to ensuring the best quality – that’s why our founder Dr. Sam Attia and his wife test every product in their own home before signing off on any of our products. So you know you’re getting the best. What’s in store for 2015? Our fantastic range of products is totally unique. We’re the only company manufacturing them. So

Our 2015 range has already received huge demand with pre-orders on the entire

SMART Retro 50s Style Double Ice Cream Maker

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Advertorial collection before they’ve even landed! In addition to the big hitting SMART Rotating Stone Baked & Grill Pizza Oven, this year we have the new design white edition. There’s also a new Pasta Maker, New Wireless Scale with App, New Breakfast Master, New Retro Ice Cream Maker, New Snow Cone Maker, New Stirring Popcorn Maker and even New Hot Dog Toaster. SMART manufactures best sellers to the best retailers in the country. We are The SMART Choice.

What’s your USP? To be quite frank, our product range is totally unique. You will not find anyone else making what we make. And certainly not of the same quality and beautiful design.

SMART Retro Single Snow Cone Maker

So you can rest assured we aren’t compromising on the quality of our products. The other question we hear a lot concern the safety ratings of our electronics. We’re dedicated to your wellbeing. That’s why all of our products are GS rated – the highest safety rating in the EU. With all this in mind, we present a vast collection of innovations and products to our customers.

SMART Pasta Maker

How do you decide your product range? We pride ourselves on our commitment to innovative, high-quality and beautiful design. That’s why Harrods, Selfridges, Lakeland and more are all delighted to stock our products, from our Retro Popcorn Makers to our Modern Pasta Maker! All of our products are tested to the highest safety standard. They use only the finest parts and they are tested thoroughly – often in our own homes!

SMART Pop-Up SMART Retro Retro Pop-Up Hot Toaster Hot Dog Dog Toaster

The feedback and market trends then dictate where the demand is and which SMART products will be hitting the shelves each year.

SMART Wireless Scale with App

We do have some imitators, but we are the original ‘the real McCoy’ so to speak. In fact, over 80% of our products are patented, so other companies are not able to reproduce our hard work. We create every product to fulfil a need we have in our lives. In fact, our Chairman takes every single product home. He and his wife try it out, testing its capabilities and any weaknesses. Not one of our products goes to production without his personal approval. We also have a team of quality control technicians constantly putting our product through stringent tests. So you know you’re getting the best quality product possible.

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15-17-19 Industry_PROGRESSIVE ELECTRICAL 21/05/2015 15:00 Page 2

Industry views

Bright sparks Healthy living and convenience are high on the agenda for consumers, while the kitchen has become a place to show off culinary skills (as well as culinary shortcuts) and interior fashions. PE asked suppliers for their views on what they believe is driving the market for SDAs.

Inset: Blend and go with the Vitamix S30 Compact Blender.

Health kick on the move

Getting the look, and the power

Demand for fast, convenient tools for a healthier lifestyle is a driver for Vitamix’s new high performance S30 Compact Blender, reﬂects Martin Devaney, sales manager for Vitamix UK. He acknowledges that, ‘”In the US, where the Compact Blender was launched a year ago, the consumer proﬁle is slightly younger and more male skewed than our usual market, and includes a lot of young professionals and young couples that are always on the go, and don't spend a lot of time cooking at home. As some 40% of smoothies are drunk while out and about, it makes sense that you can create your smoothie directly in our cup, complete with a hook to carry it. We have included two cups in Europe, to avoid arguments between couples over who has takes the smoothie with them! The Compact Blender is also very versatile – so it is easy for busy people to make fast fresh soup, dressings, ice cream and nut butters.” * According to GfK, the fastest growing product in the last year has been liquidisers with a 49% uplift in sales. Liquidisers offering removable cups (to blend into the cup and take away blended) saw a massive 445% gain in the last twelve months (see pages 21-22).

A “design language” that is shared with the iconic, high proﬁle KitchenAid mixer (and the brand’s growing range of appliances) plus “revolutionary” technology are both market drivers for the new Artisan Magnetic Drive Blender, notes Israel Quintana, UK sales manager for KitchenAid. The high powered machine with a two horse power motor “uses an interlocking magnetic drive system to power the blades and safely secure the jar and is the ﬁrst of its kind for home use,” explains Israel. He adds: “The other ‘ease of use’ features include the dishwasher safe jar, and the fact that you don't need to use a tamper. There is also an acoustic signal at the end of the four pre-set programme cycles (for ever-popular smoothies or icy drinks, juices, soups and sauces, and milkshakes).” Left: Hot soup made in the KitchenAid Artisan Magnetic Blender.

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For further details, please contact Nespresso on 0800 442 442

15-17-19 Industry_PROGRESSIVE ELECTRICAL 21/05/2015 15:01 Page 4

Industry views Inset: Polka dots – a fashion classic. Kettle and toaster pictured are from Kitchen Orginals by Kalorik. The toaster accommodates the trend for chunky slices of freshly cut artisan bread.

From catwalk to kitchen James Rourke, business development director, Kalorik UK reports:

Bake it away

“Fashion, form and function is what is driving the SDA market right now. We’ve seen the surge in viewing ﬁgures for programmes such as the Great British Bake Off which continue to grow, and approachable pub-style chefs like Tom Kerridge have widened the home cooking demographic considerably. As a result, kitchens have become not only very inclusive but also very cool - It has become the social hub of the home. This is having a huge effect on the small appliances that consumers are purchasing, and there is now as much emphasis on the cosmetics of the product as there is on its practicality. Tea and toast is a thing of the past – now it’s Giant Slot Toasters for thick-cut artisan breads and kettles with dual temperatures for your choice of green, traditional breakfast, or fusion teas. Experimental colour palettes are also proving to be increasingly inﬂuential for 2015/2016 - the connected consumer is constantly switched on, and as a result we’re seeing a globalisation of colour that is bringing trends directly from the catwalks and into our kitchens. Of course, not every trend that hits the high street will translate to small appliances, but big stories in small appliances over the next 18 months will be pantone-driven brights, such as Coral and Aqua, combined in palettes with vintage highlights, and we’re still seeing heritage designs more traditionally associated with the home such as classic polka dots continuing to play a vital role in the kitchen. Copper tones are also looking to be something of interest for the coming season. What we know is that the SDA is rapidly becoming an extension of interior design. It’s a very exciting time to be a part of this industry, and we must be ready to react to the very latest trends in order to stay relevant.”

Jonathan Burrage, managing director, Magimix states: “We’ve seen a dramatic increase in everything to do with baking in the last three years (no doubt driven by GBBO and other cooking programmes). We have also seen market polarisation between the affluent and those who don’t have so much disposable cash but want to feel part of the baking movement. However, our research on how people bake at home shows that there is a strong romantic notion of baking that doesn’t necessarily correspond to the reality of our busy lifestyles. Moreover, the next generation that is coming through is more impatient, and not prepared to wait long for results. For example, when cooking with parents or grandparents, today’s children will put ingredients in the mixer and then return to their iPads! Magimix launches its Patissier Multifunction at Exclusively Electrical, addressing the home baking market with a multi-functional machine that saves time (and space – as the UK has the smallest kitchens in Europe). The Patissier Multifunction takes less than 60 seconds to mix and knead dough, for example; can make two supermarket size loaves in one go, and make up to a 12-egg meringue mix. It comes with all the food processor bowls and discs, so that you can grate carrots in the machine for a carrot cake, and mix icing in the mini bowl. As the kitchen is now the hub of the home, the Patissier Multifunction also has the Quiet Mark accreditation thanks to its ultra quiet 1500-watt motor. This sort of machine needs education in stores, with live demonstrations and so all stockists must have a bricks and mortar presence.”

Left: The new Patissier Multifunction from Magimix (exclusive to John Lewis until Autumn). The machine will be demonstrated at Exclusively Electrical.

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18_Prog Electric 2015 21/05/2015 15:52 Page 1

A world first soon to be unveiled.

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The Z6 moves into completely new territory, taking the automatic speciality coffee machine to the next level. The revolutionary and world first Pulse Extraction Process (P.E.P.©) optimises extraction time to guarantee professional quality, barista-style coffee. This state-ofthe-art generation of coffee machines is an impressive showcase of Swiss innovation, achieving a brand new standard of quality across the whole spectrum of speciality coffees from the short fiery ristretto, to the popular mellow flat white. For the first time, it even features automatic filter detection technology. The new JURA Z6 – a feast for all the senses.

JURA Products Ltd, Vivary Mill, Vivary Way, Colne, Lancashire, BB8 9NW. t: 01282 868266 f: 01282 863411 e: sales@uk.jura.com w: uk.jura.com

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15-17-19 Industry_PROGRESSIVE ELECTRICAL 21/05/2015 15:01 Page 5

Industry views

One pot wonders Research in to the cooking habits of 4,000 UK consumers have found that the average time spent preparing meals has reduced from one hour in 1980 to just 34 minutes now, according to Kenwood. This changing dynamic has influenced the launch of the brand’s new kCook this summer. Neal Jones, UK and Ireland country manager explains: “The kCook, an innovative cooking food processor that cooks whole meals in one pot, has come from our research findings for the need for products that make feeding a family with healthy, homemade food quicker and easier. Kenwood was an early pioneer in this product category with the Cooking Chef back in 2009 and KCook is a great addition to our range of tabletop cooking products.” Addressing the demand for easy meal making for busy people who want nutritional, home-cooked meals, the kCook has three pre-set programmes (One Pot for risottos, chilli con carne, curry and ratatouille, Sauce/Soup and Steam for chicken, fish, hard and soft vegetables), cooks using the required function

and temperature and then switches off when done, reports Neal. However, there is also a “manual mode allowing the speed and temperatures to be changed, so when conﬁdence increases, recipes can be adapted to personal taste.” * Multi-cooker specialist, Left: Prepares and Redmond showcases its wide cooks: the new Kenwood kCook. range of machines at Exclusively Electrical, and Severin launches its James 11-in-1 multi-cooker, to be demonstrated by Malcolm Harradine during the show (see page 9). Meanwhile, Tefal launches its clever Cook4me multi-cooker at the show – “a personal assistant in the kitchen, with 50 pre-programmed recipes,” and “perfect for those who live a busy lifestyle,” as it can be programmed up to 15 hours in advance and keeps food warm for up to 90 minutes after cooking, explains Groupe SEB’s Dominic Pytel. * GfK’S Anthony Williams (who will speak at Exclusively Electrical and Exclusively Housewares) describes the emerging UK market for multi-cookers as “one to watch,” stating that: “Since 2010, this segment has soared by 629% to a respectable £5m in value.” (See also GfK’s Helen Warner’s insights on pages 21-22).

What’s for tea? The “surge in the trend of afternoon teas“ has been the inspiration for a new range of teatime-related electrical gadgets, to be revealed by Gourmet Gadgetry at Exclusively Housewares (running alongside Exclusively Electrical). Lisa Scott, md of Gourmet Gadgetry describes its Vintage Tea Party range as “a completely new concept to the market,” in that it will open “an avenue for consumers to express their creative ﬂair and add new innovations to the decadent British tradition.” She reﬂects: “Afternoon tea has been popular within fashionable society since the 1800’s,” adding, “There is no question that this is a culinary vogue that will continue to be in style.”

Above: Some of Redmond’s multi-cookers on show.

Left: One of Gourmet Gadgetry’s current Retro Diner range.

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20_Prog Electric 2015 21/05/2015 15:47 Page 1

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Proven Products Ltd See us at Exclusively Electrical on stand EE80

Bamix of Switzerland, hand held food processor, are showcasing at Exclusively Electrical. Available in a range of models and colours to suit the modern kitchen. Loved by professional chefs and home cooks alike these compact top quality machines can whisk, beat, chop, grind, process and crush a whole range of food stuffs. The secret is in the speed. Recent TV activity and use by celebrity chefs has made Bamix a must have item.

Gfk 2pgs_PROGRESSIVE ELECTRICAL 21/05/2015 19:12 Page 2

Gfk Market Insight

Helen Warner

Mixing it up Brands have become increasingly important for consumers, and hot products include blenders or liquidisers for nutritious smoothies, as well as electrical cooking pots that appeal to busy households. GfK’s Helen Warner, market expert for domestic appliances, provides her insights into the market for small kitchen appliances.

Top: GfK’s Helen Warner. Right: Picture for illustrative purposes only – supplied by Tefal (of its new White Collection range of food preparation products including blenders and soup maker).

he total Small Kitchen Appliances (SKA) market remained resilient during the recession enjoying 10 consistent years of value growth, rising to £799m in the 12months to March 2015. During the deepest part of the recession in 2008 and 2009, when consumers were largely concerned about disposable income and consumer conﬁdence was low, shoppers shifted towards own label products particularly within the commoditised markets of kettles and toasters, as they tended to be more affordable. In 2010 consumer choice moved towards branded products, sales of own label were ﬂat compared to 2009, while branded products grew by 2% in volume and 11% in value as austerity hit, bringing with it a willingness to spend more for better perceived quality. It is this trend that has continued into 2015 with own label declining by 1% in value and 6% in volume in the 12 months to March 2015, while named brands grew by 11% in value and 12% in volume. Food preparation is one of the best performing sectors in the SKA market, accounting for almost

£200m. It is hugely diverse with segments such as hand mixers commanding an average price tag of just £15 in the last 12 months, compared to kitchen machines where consumers will spend an average of £194. Kitchen machines have shown the most consistent performance enjoying 10 years of double digit volume growth, including a 12% rise in the most recent 12 months. The category is not immune to price erosion; it has also seen a decline of £23 in the average price, pushing value growth down to just 0.1%. The liquidiser segment has become the star performer within food preparation this year, relishing a huge 83% volume and 98% value growth rising to £86m. Liquidisers represent a wide-ranging segment, ﬁrstly the cooking function models which can be used for making soup grew at 58% in value and account for 10% of the total liquidizer market. The non-cooking segment can then be split into models with and without a take away cup: the traditional blenders that do not come with a take away cup account for just over a third and grew by just 1%

PROGRESSIVE ELECTRICALS

Gfk 2pgs_PROGRESSIVE ELECTRICAL 21/05/2015 15:06 Page 4

Gfk Market Insight

blenders that do not come with a take away cup account for just over a third and grew by just 1% year on year, while models with a cup have grown by a huge 445% accounting for 56% of total liquidisers. This type of products are marketed as perfect for creating smoothies and nutritional drinks with the added convenience of putting a lid on and taking it with you. Driven by growing media attention Britain’s increasing willingness to recreate restaurant style food and cook from scratch at home, combined with a lack of spare time has contributed to the shift towards electrical cooking pots, a market now worth £27m. Slow cookers, which account for 80% of this market, grew by 4% in value over the last year, but growth was overshadowed by the performance of the multi-cooker segment which saw a 67% increase in value. Many of these products have the capability to slow cook as well as having a

About GfK GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit www.gfk.com/uk or follow GfK on Twitter: https://twitter.com/GfK_en All data relates to the MAT to March 2015 unless otherwise stated. Small Kitchen Appliances include: Bread makers, can openers, deep fryers, electric knives, electrical cooking pots, food steamers, food preparation, fun cooking, hot beverage makers, ice cream makers, juicers, kettles, kitchen scales, mini ovens, rice cookers, sandwich/waffle/grills and toasters.

PROGRESSIVE ELECTRICALS

Making light work of cleaning In GfK's most recent consumer durables report (based on March's sales), small domestic appliances enjoyed 8% growth compared to March 2014. A key driver is vacuum cleaners, which were up 11% in value and 3% in volume, compared to the same 12-month period last year. GfK domestic appliance specialist, Richard Allen explains: “This sizeable increase in sales has been predominantly down to the continued trend towards cordless cleaners, which have grown 56% in value over this period. The convenient and lightweight nature of these products is making them increasingly popular with consumers. While the corded sector still accounts for over three quarters of the market value, the uplift has been softer with a 2% rise on the year. Food preparation appliances were also a top performer in the recent report and are up 21% on the year in value, and up 15% in volume.

range of additional functions, including rice cooking, steaming, frying and pressure cooking just to name a few, so it is no surprise that this segment appeals to more consumers. If new innovative products continue to enter the market we can expect growth to continue in 2015, especially if these products have added convenience and multifunctional use as has often been the key driver over the past few years.

Top: Picture for illustrative purposes only – supplied by Swan of its Rouge Slow Cooker. Right: Picture for illustrative purposes only – supplied by Gtech of its AirRam vacuum cleaner.

IBC PE_rev_PROGRESSIVE ELECTRICAL 22/05/2015 11:24 Page 1

Pictured is The Original Rollie by Kalorik - Vertical Cooking Grill for quick, fuss free breakfasts, snacks and puddings. Perfect for making canapés, omelettes, even tortillas and tasty treats - just pop the ingredients inside the vertical non– stick cooking chamber, and when cooked, simply lift out and slice up ready for the party platter or plate. Try smoked salmon pinwheels, egg and bacon bites, mini tortilla wraps or even baby Danish pastries for a dessert in minutes. Also included is the Rollie Cookery Guide with over 20 recipes to get you started. Includes 10 wooden skewers, packing tool and cleaning brush. Kalorik Tel: 01625531820 E-mail: ko@kalorik.co.uk Stand 76

There’s a new brand in small electricals – Brabantia Appliances. Combining the timeless style and quality of leading housewares brand Brabantia with electrical expertise, the initial Brabantia Appliances range includes a contemporary kettle and toaster collection (different colours and styles), a professional-style blender featuring leading technology and irons to complement Brabantia’s existing Laundry range. Brabantia Appliances Tel: +44 7432 294 077 Web: www.brabantia.com/uk Stand 26

Pictured is the Morphy Richards Easy Blend – a stylish and functional appliance that will be the focus of an upcoming TV campaign. Ideal for the summer months when smoothies, shakes and cocktails are high on the agenda, this powerful 300W blender with stainless steel blades blends fresh or frozen fruit, to a smooth consistency. Two speeds and a pulse setting to help you make your drink exactly how you want them and a micro mesh filter and removable beaker means you can prepare smooth juices to enjoy at home and on the move. RKW Tel: 0844 826 9361 Web www.rkwltd.com Stand 24 Vitamix, a world leader in professional-grade blending equipment, will introduce its S30 model at Exclusively Electrical. The newest model to its range of high-performance blenders, the S30 is a versatile, portable machine that redefines the personal blender. It combines Vitamix’s trusted performance levels and durability with a sleek, compact design that allows users to easily create smaller batches and individual servings. Available in a range of colours including: Black, White, Brushed Stainless, Red, Cream, Daybreak Blue, Cranberry and Sour Apple Green. Vitamix Web: www.vitamix.co.uk Stand 08

UP Global Sourcing is recognised for its ability to design, source, develop and supply branded products to major retailers worldwide. Amongst exciting launches from Salter, and Giles & Posner, will be a sneak peak of Beldray’s new 18.5 V Lithium Vacuum Cleaner – a multifunctional vacuum that can be used handheld and upright. With a whole host of features that will ease the pressures of modern day life, you won’t want to miss out! UP Global Sourcing Tel: 0161 627 1400 E-mail: sales@upgs.com Web: www.upgs.com Stand 46

Pictured is the iRobot® Roomba 880, the ultimate high performance robot vacuum cleaner with excellent environmental features – including rechargeable battery, maximum cleaning performance through its revolutionary AeroForce Performance Cleaning System (rather than a high wattage appliance using more energy) and ‘whisper silent’ (so no noise pollution!) The AeroForce Performance Cleaning System uses an ideal balance of vacuum suction and debris extraction – proven to remove up to 50% more dirt, dust, hair and debris from all floor types with less maintenance hassle. witt Tel: 01483 516633 E-mail: scd@witt-ltd.com Web: www.witt-ltd.com Stand 44

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OBC_Prog Electric 2015 18/05/2015 17:19 Page 1

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