Stationery Matters Spring/Summer 2022 by Max Publishing: Print, Digital Media + Events (London)

Stationery MATTERS

Spring/Summer 2022

The Official Bullet Journal by LEUCHTTURM1917. No. 2 Edition

LONDON STATIONERY SHOW 2022

TAKE A LOOK BEHIND THE SCENES OF THE MOST DYNAMIC EXHIBITION TO HIT THE CAPITAL THIS SPRING

ON TREND COLOURS

MODERN RETRO

TELLING STORIES

Don't miss this cool collection of natural tones and pretty pink shades

Embrace the power of nostalgia; vintage vibes, contemporary style

The rich history of some of the most exciting brands on the market

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Contents Just a little note to say...

Good product design stands the test of time. So, it is no surprise that we are seeing a real trend for reﬂection on products, hobbies and styles from the past. Nostalgia evokes happy feelings for all of us, and it is so refreshing to see more things being made in a mindful, quality way – just as they would have been in days gone by, before throw-away culture became the norm. We take a closer look at retro vibes on page 12 and focus on the background and history of some very special brands on page 17. Over the coming months the industry has much to look forward to. Retail, especially independent retail, is ﬂourishing in the wake of the pandemic – and buying season will soon be upon us. London Stationery Show is just around the corner, it returns to Islington’s Business Design Centre on 17th and 18th May. This year the show is brimming over with a diverse selection of brands; you’ll see a mix of unique companies, British design talent and well-respected global brands. The exhibition will also feature an array of added-value fringe events – from Retail Matters Live Talks to Indie Matters Business Advice Clinics and Creative Matters Workshops. Find out everything you need to know about the show from page 35.

Anna-Marie DeSouza, Editor

7 Colours From Nature

The trend for natural tones from the earth

Our favourite ar ticles SHOP TALK

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We meet Emma Johnston who tells us about her dynamic retail company, as well as her thriving letterpress business

PINK & SHADES

OF BLUSH

unter Paper Co. has been operating for around eight years. It is a luxury stationery brand based in Northern Ireland, designing and producing a range of greetings cards and stationery, with a shop in Belfast and a thriving online store. The physical and online shop oﬀer a carefully curated selection of the best products from around the world, as well as Hunter Paper Co.’s signature letterpress creations. The business comprises both a retail and wholesale element. Emma originally started out by selling her crafts – prints and cards – at local markets after graduating with an illustration degree. “I then ventured into wholesale, selling my products to shops, which grew the business really quickly and allowed our brand to be stocked in shops around the world,” she says. “Although my husband was always helping out behind the scenes, he oﬃcially came on board during the pandemic and we started buying other stationery items to complement our own brand, and building our ecommerce side of the business. In 2021, a shop unit came up in our neighbourhood; we

This popular colour is perfect with warmer metallics 8

knew it was the perfect ﬁt. We opened our doors in October and haven’t looked back!” So, what’s it like to both run a physical store and an online business? “Since we’ve opened the shop it’s been great!” says Emma. “We’ve seen an increased interest online, as well as the shop being busy. It’s also really streamlined our order processing – having our couriers collect from the shop and allowing us to work on online orders while also serving customers in the shop. We love seeing repeat customers’ names pop up in our online orders, and then meeting them in person when they click and collect their order!”

What’s in store…

Emma tells us that she has always had a love of stationery – she recalls the joy of having a new collection at the beginning of the school year. “As I started to study design and illustration I fell in love with print making and the tactility of letterpress,” she says. “From then on it was clear I had to get my own press and produce my own stationery.” As a large portion of the shop comprises the Hunter Paper Co. products, Emma carefully

selects brands and items that will fit in with the range and aesthetic. “It must be something we’d imagine having on our own desk,” she says. “We also ask ‘is it useful?’ We want our customers to find a beautiful item that they will use regularly and will brighten their day.” We dig a little deeper to find out what is doing well and is popular with customers. Emma tells us that the range of Kaweco pens have been, and continue to be, really popular since the shop opened. She also tells us that occasions are popular depending on the time of year – so Mother’s Day cards and candles, for example.

time you don’t fully know how it will look! The process is so hands on from mixing the colours, to making adjustments on the press and running the press. When the ﬁnal product is in your hand, you never tire of the tactility of the deep impression of the print on the paper.”

BOTH SIDES OF THE COIN

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1 Chic and stylish, Filofax’s Confetti Collection and Erasable Pen in rose gold. 2 The Inder Pen from The Copper Collection is made from solid copper bar. 3 We adore the almost abstract style of the floral La Vie En Vosges notebook from Clairefontaine. 4 Eco-friendly, pretty and useful too! Recycled Orchid Pink Pencils by Vent for Change. 5 A cool and sleek organiser, the Letter Rack from Block is made from a single length of steel. 6 Such a handy item, the To Do List sticky notes from Sun Star are super pretty, too. 7 A cool twist on tarot card styling – we love this pretty birthday card. 8 The amazing Faber Castell Textliner 46 metallic marker features shimmering ink. 9 With a cute feel, the TopModel Flower Berry range from Depesche will keep things vibrant and organised! 10 Caran d’Ache’s iconic 844 Mechanical Pencil in gorgeous Brut Rosé.

For its own line, Hunter Paper Co. creates a range of greetings cards, art prints, note cards and list pads on the letterpresses. Emma also works with UK-based digital printers to create a selection of gift wrap, and a family run bookmakers to create a collection of lay flat notebooks. Emma tells us that she adores the feeling of completing every new design on the letterpress – and this love is clear in the gorgeous designs and quality of the products. Her love of creating and craft led her to self-teach the art of the letterpress – her learnings came from Google, YouTube and, she admits, a great deal of trial and error. “I bought my first press on eBay on a little bit of optimism and naivety, hoping I could figure it out once it arrived,” she says. Emma got engrossed in it and honed her skills – then launched the letterpress range a few months later. “You can design something on paper, or digitally, but until it runs off the press for the first

“Our retailer relationships have always been really important to us, and we love building a relationship with our wholesale customers and getting to know them personally. As the supplier, it is great to be comfortable asking what’s working well for our retailers and if there are any gaps in their range when we’re developing new products. Seeing both sides of the coin has definitely helped us to refine our own wholesale offering. Offering good imagery that is easy to download is a big one in today’s ecommerce world. Also being flexible with payment terms is really important for us to be able to offer.”

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LONDON STATIONERY SHOW

LAUNCHPAD Sister Paper Co.

SHOWCASING NEW STATIONERY

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Proudly female owned and operated from a London studio, Sister Paper Co. was launched in 2021 by founder and award-winning designer Emma. She creates greeting cards for diverse, relatable and modern occasions. The cards, gift wrap sheets and art prints are 100% recyclable. They are also designed and printed in the UK, on board sourced from FSC-certified sustainable sources. What to look out for at the show: This is a brand that is all about representation, and we adore the unique illustrations born from reimagined Tarot card imagery. Emma says: “Our main focus as a brand is to create gender neutral, diversity focussed collections of greeting cards that appeal to buyers looking for a more modern approach to card sending.”

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Meet the winners of this year’s exciting competition; these are the makers set to take the stationery world by storm and shape design trends for the year ahead

aunchPad is an essential competition from the team behind London Stationery Show, aimed specifically at finding new talent in the industry, and helping to boost fledgling businesses to break into the market. The competition was first launched in 2017 as a way of encouraging and supporting new companies and products by giving them a platform to showcase their ideas. This year there are five winners, who all have a huge amount of flair and skill, with a variety of amazing products, from greeting cards, to wrapping paper, gifts, study notes and notepads. The products were judged on a number of factors, including what would be of real interest to the industry, the cost, marketability and what design-conscious consumers would love. “We were delighted with the fresh talent that entered this year’s competition – which shows how important LaunchPad is to put brilliant new companies in the spotlight for them to showcase their ideas,” says Ella O'Keefe, London Stationery Show's Head of Marketing. “The LaunchPad winners will get to be face-to-face with retailers and suppliers in the industry, and receive marketing and support from the London Stationery Show. There is no better prize for this year’s five winners who get to appear on the UK’s biggest stationery stage!”

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Gabi & Gaby

Okey Dokey Design

Okey Dokey Design is a premium, eco-friendly stationery company specialising in quirky writing paper and colourful paper gifts. Everything is illustrated, designed and manufactured by owner Samantha from her home studio. The range was inspired by the love of letter writing and personal communications, and the products are specifically created to offer

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We adore stationery in this pretty and warm shade

As both retailer and supplier, what have you learned about what makes a good supplier?

Letterpress

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11Pink & Shades of Blush

RETAIL TALK

HUNTER PAPER CO 24 H

8Lust List

News, views, top picks and products of the moment

bright and whimsical styles with a retro twist. What to look out for at the show: There is a large range to check out. In particular, Samantha tells us: “The 32-page letter writing set makes the perfect gift for anyone who loves to write.” The set definitely has the wow factor, and even better, it is ecofriendly, too. All paper is FSCcertified, plus the envelopes and keepsake box are recycled.

With a stunning palette of colours and a creative design style, the stationery from Gabi & Gaby is fun and fresh. The range of cards, wrapping paper and notepads are decorated with bold, colourful illustrations and patterns, and the cards have a touch of cute humour, too. In particular, the birthday cards stand out; there is a great selection to choose from – from formal to funny. What to look out for at the show: Eco-friendly and fun cards and stationery that stands out on the shelf. Gabi describes her styles as: “A fresh approach to traditional concepts.” Take a close look at the range of wrapping paper, too, which is bright and fun, and would be perfect for any occasion from birthdays to seasonal celebrations and everything in between.

12Bygone Era: Nostalgia

A closer look at the love of all things retro

Product 17 Every Tells A Story

Telling tales to make connections and boost sales STATIONERYSHOWLONDON.CO.UK 37

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CONTENTS

20Home Grown Talent

We meet some British makers behind some stunning lines

22Design Icon

We take a closer look at Leuchtturm1917

24Retail Talk

Getting behind the scenes of Hunter Paper Co.

26Putting Pen To Paper

We meet online retailer Pen Heaven to talk trends

Power Of Content 29The Marketing

Rachel Emma Waring gives her top tips on online marketing

30Stock Management

Expert advice and golden rules from Catherine Erdly

32Public Relations & You

The PR Set discusses ways to promote your business

London 35Preview: Stationery Show

Everything you need to know about the 2022 exhibition

36LaunchPad 8

40Area Guide

Take a walk around the district near the exhibition centre

The team... Editor Anna-Marie DeSouza Art Editor Caroline Carpenter Sub editors Lucia Mandini, Hannah Wilkinson Portfolio Director Zoe Jobson Event Director Alex Butler Head of Sales Chantelle White chantelle.white@oceanmedia.co.uk Head of Marketing Ella O’Keefe Marketing Executive Zara Meyers Marketing Assistant Rhiannon Whitehead

A look at this year’s five amazing winners

44Products & Services

Printed by CDT Associates Ltd

Your guide to the brands and designers at the show

Stationery Matters Ocean Media, Suite 6.04, Exchange Tower, 6th Floor, 1 Harbour Exchange Square, London, E14 9GE Tel: 020 7772 8300

47A-Z Proﬁles

The brands at the show describe their products

56Floorplan

Plan your route around London Stationery Show

58On My Desk Now

Time for a nosey at someone’s favourite items STATIONERYMATTERS.NEWS 5

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TRENDS

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COLOURS FROM

NATURE

We adore the mixture of green hues, woody browns and natural earth tones

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1 This Clairefontaine design is made from cocoa paper – created from cocoa shells and fibres. 2 Inspired by nature, we love these pretty cards from Susannah Bleasby. 3 Packed with retro charm, the vintage vibe of this print from The Dybdahl Co. is effortlessly stylish. 4 The print of the Loqi Mata Mum Recycled Tote Bag shows off the vid colours used by Paul Gauguin. 5 Stabilo’s Kon-Tiki fountain pen range includes three new fountain pens, each made of different types of 100% FSC certified wood – oak, beech, and cherry. 6 This Pukka notebook contains 110 pages of 100% recycled 80gsm paper. 7 The Botanical Filofax Washi Tape is perfect for decorating notebooks, crafting and having fun with. 8 Art lovers of all ages will be drawn to Jakar's Assorted Colour Pastels. 9 The iWoodDesign Leggy Pencil Box in Warm Walnut has a cool Scandi vibe that’s perfect for any working space. 10 Bright and zesty, Kaweco's Collection Liliput Fountain Pen has a gorgeous silk matt finish. STATIONERYMATTERS.NEWS 7

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Lust LIST 1

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1 Clairefontaine’s Animalis collection is based on 20th century animal drawings created in the Deyrolle theme. 2 Inspired by international non-profit organisation Girl Rising, Filofax has launched the Together Collection. 3 Lego 2.0 is the new generation of Lego stationery featuring the hallmark brick-based technology. 4 Japanese brand Midori is celebrating its 70th birthday. The pieces have cool yet functional styling – like this folding ruler. 5 We love the pretty pale hues of Stabilo’s Woody 3 in 1 pencils. Woody is a colouring pencil, watercolour and wax crayon in one. 6 Is there anything more popular than the humble avocado? The Dybdahl Co’s Design no. 5800 is printed with Japanese archival ink. 7 The Kaweco Collection Iridescent Pearl fountain pen is inspired by the optical effect of mother-of-pearl. 8 The spiral bound Chicago ArtWork Pad features acid-free sheets in natural white – ideal for mixed media, graphite pencils, charcoal, ink and more. 9 We adore the iconic design of Toyo Steel's classic Toolboxes. 10 Calling all Star Wars fans! The Original Stormtrooper line at Puckator is perfect for gifting.

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SHOPPING

News, views, top picks and products of the moment… here’s the stationery we’re hankering for this season. Take a look and find your favourite, from cards to pens, craft supplies and more

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11 A truly iconic design, the stunning Hay Phi Scissors tap into the love of elegant Scandi styling. 12 Sweets for the sweet! Osity’s beautifully crafted card is cute and compact, printed onto pure cotton card stock. 13 Journaling is big news, and AIM Studio Co’s Gratitude Journal has 160 daily pages, dedicated space for positive affirmations and a mini vision board. 14 Recyclable, vegan and sourced from the UK, this hand-tearable tape by Helen Round features a gorgeous honey bee design. 15 This Desk Tidy from Nine Angels has space for pens and a mobile phone, crafted from eco-friendly jesmonite. 16 The Phenomenal Women Notebook by Talking Tables features portraits of various inspirational women including Oprah Winfrey, Ruth Bader Ginsburg and Malala Yousafzai. 17 Monochrome chic! This pot by UK designer Emily Marlin is handmade using jesmonite. 18 This is letterpress artistry at its finest. The I Would Be Lost Without You card is handcrafted by Hunter Paper Co. in Belfast. 19 This luxury set by Katie Leamon comes in an assortment of gorgeously complementary shades – navy, sage, grey and rust . STATIONERYMATTERS.NEWS 9

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PINK & SHADES

OF BLUSH

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Text artistry Calligraphy is big news, and we adore the variety of products from Manuscript Pen Company

Bygone Era:

NOSTALGIA

Take a closer look at the trend for vintage and retro styling, and why modern consumers are enjoying this step back in time

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VINTAGE VIBES

rends in fashion tend to spill over into architecture and interiors, which often overflows into other areas of product design – and stationery is case in point. The pandemic saw us all looking back to the ‘good old days’ and contemplating those rose-tinted moments from the past. People have always looked back to the golden days because it makes them feel good to do so. Not only that, but consumers are more and more aware of damaging throw-away culture, which is making us long for things made with quality and longevity in mind – just as they would have been made in the past. Instead of racing ahead to find the next big thing, designers are searching the memory box for inspiration on how to create and adapt products for this new era. “The retro aesthetic evokes nostalgia, it takes people back to their childhoods, sparking happy memories of playground games and packed lunches – it all comes flooding back when consumers see the stationery that was in their schoolbags,” says Chloe Danskin, Acting Head of Marketing at Ryman. “So much of modern life is digital now, but you can’t beat the feeling of physically committing pen to paper and writing something down. Plus – technology fails all the time! It’s a safer option to have all your information accessible 24/7 in an address book or diary. The same goes for thank you cards – it’s so much nicer to receive a personal token of someone’s gratitude than a text or email.” Nikki Devine of Studio Pens echoes this sentiment. She says: “Consumers love the trend for products that conjure up nostalgia, because nostalgia brings with it feelings of safety, happiness and belonging. There’s also a sense of being part of the products’ history, and that comes from using products with a story to tell.” With this thought of embracing a brand with longevity in mind, Nikki immediately discusses Kaweco, a name that dates back to 1883. “Each product in the current Kaweco range can be traced back to an old Kaweco design. There is a vast archive of hand-written technical drawings to draw on when creating new products, and some of these have been published as books. Kaweco is where tradition meets innovation; creating new and exciting pens that still retain their nostalgic essence,” she says. “The best example of a nostalgic pen is the Kaweco Sport. It was first launched in 1911 and is manufactured in plastic, aluminium, stainless steel and brass.”

Artistic excellence

Retro-style home interiors are not a new trend, but it is one that continues to blossom. Recently, we have seen people latch onto the ‘cottage-core’

Making memories Be Golden creates a range of keepsakes – like photo albums and address books

Pen to paper The Kaweco brand dates back to 1883

Perfect prints The Dybdahl Co. specialises in retro style wall art

theme, reflecting an idealised rural life, but we are also seeing more and more people fall in love with the luxe mid-century aesthetic, as well as heritage Scandi looks, which have more of a cool and chic vibe. One company that does this brilliantly is The Dybdahl Co, a Danish firm based just an hour outside of Copenhagen. “We love all things vintage and heritage. Our print and greeting card collections consist of hidden visual gold that we find in rare books, museums, and archives,” says Nicky Rogers Jensen, Wholesale Manager. “Our excellent graphic team of designers believe in their intuition, and their creative process starts by finding images they love and analysing the findings by investigating the graphic qualities, colours and composition. They re-mix, fuse, combine, twist and hybridize the images they love. We build connections between images from different parts of the world and time periods and mix it with our Scandinavian take on things. Mixing old with the new and giving it a sprinkle of Danish style.” We asked Nicky why she thought the vintage STATIONERYMATTERS.NEWS 13

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VINTAGE VIBES

and retro aesthetic trend is so popular at the moment. And what is it that people are connecting with? She tells us: “Our customers enjoy the vintage and classic beauty of many of our prints. The past becomes the present in many modern homes and gives that extra touch of something diﬀerent and special. Scandinavian design and living are also very much on trend.”

A sense of craft

Even with modern apps and tech we are seeing a shift towards people loving time-honoured craft and artistry – there are thousands of makers on TikTok and Instagram, showing the skills they are learning and what their creative processes are. On TV, we are flooded with amazing shows that reflect this, too, think the Great Pottery Throw Down and The Great British Sewing Bee – this type of nostalgic content is something that is really resonating with viewers right now. We are seeing more people learning to knit and crochet, as well as pick up other hobbies that were popular in times gone by (glass blowing, candle making, screen printing, calligraphy). “Calligraphy, hand lettering and writing are all mindful activities,” says Charlie Stockbridge of Manuscript Pen Company. “Learning the technique is all part of the process, but we try not to get too bogged down in the complexities at the beginning. It is about enjoying the process, experimenting with the writing tools and going on your own creative journey.” “In a digital age where we spend so long on our devices, writing offers a restorative space away from it all. A place to sit back from the everyday scroll and carve out time for oneself. A way to create and be creative in whatever form that may take. Whether it be calligraphy using Manuscript’s dip nibs, a letter to a friend using a luxury Visconti fountain pen, a diary penned by an everyday Centropen handwriting pen or Koh-I-Noor pencil, or parents buying The Lionheart Tales stationery for children on their early learning creative journey.”

Creating keepsakes

Notecards, letter writing, and wonderful thank you notes are all popular products right now – people are taking the time to send physical things rather than just texts and emails. And thankfully, on the trend barometer, E-cards are falling right to the bottom of the pile (did anyone ever actually enjoy getting those?). People want to write letters, and they love receiving them even more. With this idea of having physical products that complement the digital world, we are seeing a rise in popularity for items such as address books and photo albums, too. There is a real desire for keepsake products that can be looked back on and reﬂected upon. “I think that people want a product that is tangible, something they can hold,

Indoor/outdoor pad The Tagged memo pad uses ‘washable paper’, which can’t be torn, even when wet

Journey through time We adore the vintage vibes of stationery from Traveler’s Company

Iconic design The Helix Oxford kit is a truly iconic design

feel and cherish. We all have thousands of photos on our phones, which we can flick through with the swipe of a finger, but these are unwieldy and uncurated. The beauty of making an album is that the photos have been sorted through; each one has been selected, printed, studied again and then placed on a page in a position that you’re happy with,” says Bobby Adams of Be Golden. The company’s products have a host of traditional credentials that give them that quality retro vibe, too. They are locally handmade, produced using time honoured techniques and machinery, but are presented in a contemporary way to make them feel relevant to modern customers. Bobby adds: “With the pandemic, maybe people have come to realise the ephemeral nature of the world we live in. Memories of loved ones and life affirming events need to be recorded so they can be revisited and relived. Looking through a photo album often makes you stop and think. Likewise, with visitor books, its great to flick through to see who has been, what you’ve done, what the weather was like etc. even the simple notion of seeing someone’s handwriting is emotive.”

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PLASTIC-FREE RETAIL PACKAGING Offering you even more choice in our comprehensive sustainable hanging pack range.

New packs added!

Includes Recycology products with at least 50% recycled material. Plus, many reﬁllable items. See the full range on our stand at the London Stationery Show 2022 – M406

www.pentel.co.uk

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BACKGROUND

Every product TELLS A STORY People want to know more about what they are buying; information on brand history, sustainability and product innovation are key to making connections and more sales

odern customers are expecting more and more from their retail experience than ever before. The ways we are purchasing and consuming are changing; we are more considered, we expect higher quality and we want to know the background to our purchases – especially those that we see as practical, utilitarian and high quality. Consumers love to hear stories. Background information, history, how the item was made and why. Telling stories to customers helps to tie products in to their own wants and needs, it helps them to see the value in what you are selling, and motivates them to want to buy from you. Sometimes all you will need to do is weave a story based on the item’s beneﬁts. Explain how it was created, the research and attention to

detail that went into its production and how it has been tested. This type of storytelling will satisfy customers’ needs for quality and durability, for example. Other cusomers will fall for the romanticism of a heritage project, or one from a company with a long and rich history. They will buy into the brand and what it represents. Newer businesses have the opportunity to discuss how the product was invented, what gap in the market it ﬁlls, how they came up with it. We’re also living in an age where people truly care about how what they are buying is made, and what it is made of. And sometimes the materials that go into things have their own story to tell. Also think about who the people are behind the products – and how can these stories of makers and producers tie into your ideal customers? No matter your product, there will be a story behind it. STATIONERYMATTERS.NEWS 17

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Pencil Me In

by Sarah Holmes, Owner & Founder BRAND HISTORY… “Pencil Me In is a stationery and card shop, created and launched in Manchester in 2014, relocated to Elgin in 2016 where we bought our ﬁrst Hot Foil pencil printer. We created our own range of pencils and a fun and colourful pencil bar. Personalisation quickly became a favourite amongst our customers. After that, the wholesale side of the business started to grow organically." CUSTOMERS… “Our shop and brand is based on a small street ﬁlled with other independent shops and services. Our customers shop with us for something unique and design-led but also to support their local shops. Our local and online customers also know that we, in turn, support lots of other independent designers and small businesses through the products we stock in store. We champion other small businesses through our social channels and we receive a lot of positive feedback about that.” PICK ONE PRODUCT… “Our top product is our pencil gift sets or personalised set of four. The pencil set is a winner as it isn’t too expensive, it is fun, can be super personal and relevant to the customer, but it's also practical. In 2021, we printed and sold over 28,000 pencils across the globe!”

Campo Marzio

by Charlie Stockbridge, Managing Director of Manuscript Pen Company BRAND HISTORY…“Campo Marzio was founded in the ‘Campo Marzio’ district in Rome in 1933. A place rich in history and culture and today is visited by people from across the world – when you sit on the Spanish Steps or visit the Piazza del Popolo you’re in the Campo Marzio district in the heart of Rome. Today, Campo Marzio oﬀers writing instruments heaped with Italian ﬂair and style.” VISION…“Campo Marzio’s vision is to make every moment of the day extraordinary. Campo Marzio encourages looking at everyday beauty with new eyes, not in the customary way, but with movement, action and joy. There is a formula for this approach to beauty and it

consists in the combination of three values: Italian flair, colour and versatility.” PICK ONE PRODUCT… “Playful and colourful, the mini pens of the MIPO collection are the ideal companion for those who love to always carve out a moment to dedicate to writing. The small size and the steel clip allow you to carry it with you always. Thanks to the barrel with its brightly coloured lacquered finish and particular polka dot decoration, the MIPO pens do not go unnoticed. The barrel and components are made of brass, the pen features a high quality lacquer and a fun polka dot decoration available in both fountain pen and ball point. The goldcoloured finishes give a touch of refinement and elegance with the bold colours of the pen body.”

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BACKGROUND

Jacques Herbin

by Lawrence Savage of ExaClair BRAND HISTORY…“The company, originally a manufacturer of sealing wax, founded by Mr Jacques Herbin, was established in 1670. It is from his travels in India that the founder imported his first formula of shellac, which allowed him to advance the quality of his seals and to acquire a professional reputation. In 1798, he went on to create his famous line of writing inks. The brand has forged various specialities over the years, including premium writing, drawing and calligraphy inks, in addition to a number of decorating waxes. Now part of the Exacompta Clairefontaine group, Jacques Herbin products can be paired with calligraphy products from Brause and social correspondence from G.Lalo.” CUSTOMERS…“The Jacques Herbin name evokes a sense of intense passion and luxurious quality, with the brand appealing to artistic lovers of traditional writing and drawing techniques from across the globe. After originally making a name for himself at the court of King Louis XIV in Versailles, archives show that the Jacques Herbin company supplied ink to the Emperor Napoleon, as well as other historic personalities, such as the writer Victor Hugo. In 2020, the brand celebrated its 350th anniversary and released a range of limited edition inks. These incorporated vintage wax capped bottles, available in the first five colours launched by the company; black, blue, red, green and violet.” PICK ONE PRODUCT… “One of the latest products is the Shogun ink, which was developed in collaboration with international fashion designer, Kenzo Takada, who sadly passed away last year, not long after the partnership with Jacques Herbin had begun. Thus, the ink pays homage to the iconic designer.”

Storigraphic

by Roz Nazerian, Co-founder and Creative Director BRAND HISTORY… “Storigraphic is a paperware design studio and online store producing statement eco stationery, wrapping papers, greeting cards, gifts and accessories. We launched in October 2019 and then re-launched after the pandemic hit with a new vision and direction in late 2020. We (Nic and I) met whilst studying at art school and quickly became the best of friends. Our commercial partnership journey began in 1997 when we started our design studio in London (still running to this day). However, we also had a mutual goal of wanting to set up a separate creative publishing platform. We had ideas for the venture over time, but it was way down the line (nearly 20 years) before we were ready to go for it with our creative team. VISION… “Sustainability, design, innovation, local production — that’s always been our vision and workﬂow. Our customers are the best customers we could have wished for! They align with our brand values and advocate it. We are constantly shifting gears with our climate action plan, investing more into it each day so we can be assured of how our business has cultivated and performed. Our recent partnership with Ecologi has allowed us to contribute to tree planting and CO2 climate reduction projects.” PICK ONE PRODUCT…“This is one tricky question! We’re still a baby brand and learning much from our data and feedback. I guess our ‘Love You To The Moon And Back’ A4 print and Partridge & Pear wrapping paper became hero products for us late last year. They were both picked up by journalists (print, online and TV) which positively elevated our proﬁle, products and sales.”

Makers Cabinet

by the brand's Noah Bier BRAND HISTORY… “We started with a pencil sharpener – we had been using these precious and expensive blue pencils for shading in traditional technical drawings for our degree in Product Design at Central Saint Martins. A plastic sharpener kept snapping the lead, breaking our creative moment and ruining our prized pencil. We knew others felt the same way and we set out to create the best pencil sharpener possible, which was joyous to use, can be used forever and, most importantly, will craft the perfect point to any pencil. We launched a Kickstarter campaign for it and took preorders; this catalysed our business and we won a Stationery Award for Høvel in 2019. We’ve now sold over 20,000 of them.” PRODUCT DESIGN… “We value heirloom quality design, materials with integrity and satisfaction with each use. I think people are aware that a lot of objects are not currently being designed to last, and that this was not the case historically.” PICK ONE PRODUCT…“The Høvel is inspired by traditional woodworking tools, Wood Planes. Odin, my business partner, is from Norway and Høvel means plane in Norwegian, which customers often reference in their decision to purchase. The Høvel is a small symbol of craft for your desk and is loved for this reason. We produce the Høvel in machine polished solid brass. It arrives perfectly polished but patinas with time and use. Each drop and scratch is a mark of use and its connection to its owner and it can always be polished to glisten.” STATIONERYMATTERS.NEWS 19

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Home grown

TALENT

From classic makers to emerging brands, the UK has a real wealth of design talent when it comes to stationery. We meet a few of the people that are behind the scenes of some stunning ranges…

Green Planet Paper Bishop

by Maddie Bishop, Founder Tell me a short history of the brand? Green Planet Paper was initially launched in April 2020, but had been in development for many months beforehand. My background is in the commercial stationery industry, but I was eager to explore the consumer side of the business, where I was able to be far more creative and have greater control over the products I developed. I am a passionate advocate of eco-friendly living, so creating planet friendly products was top of my agenda. How would you describe your products? Every product we design or sell is highly ecological and environmentally friendly. High quality, low impact on the planet – from sourcing raw materials from the UK, to trying and maintaining the lowest carbon footprint, to discovering the most ecological materials. For instance, many of the cards are made using seed paper – it is stuﬀed with native wildﬂower seeds and made in the UK. Another material we use to make our cards from is grass paper – which uses 99% less water in its manufacture than any other on the market. The ribbons we sell are also made from recycled plastic bottles and the envelopes and wrapping paper are made from recycled Kraft paper. Where are the products made? All the cards, notecards and wedding suites are handmade by me in East Sussex. 20 STATIONERYMATTERS.NEWS

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UK TALENT

Noble Macmillan

by Hannah Fleming, Head of Production and Marketing Tell me about the brand? Noble Macmillan is quintessentially British. Starting in the early 1980s by Tom Dodd Noble and Adam Macmillan, the grandson of former prime minister Harold Macmillan, the shop still remains in the very mews we started in. Originally known for photo frames and albums, we now have a wide range of games, accessories, stationery and gifts. With the recent acquisition of Walter Newbury Binding, who have been creating beautiful books for over a century, we can now extend our bespoke range. Using the traditional skills of edge gilding, marbling, book binding and sewing, Noble Macmillan focuses on age old craftmanship. Where are the products made? Our stationery is produced in our Dagenham workshop, and we are very proud of our British craftsmanship and the traditional techniques we still use. It is bound in beautiful calfskin leather that we can then personalise with a name, initials or crest to make our products totally unique. Any favourite stationery products? Our most recent collaboration with British designer Sasha Compton. We give 15% of proﬁts to the charity, Smart Works. Smart Works provides high quality interview clothes and interview training to unemployed women in need. Using both Sasha’s ‘Female Dancer’ on the cover, and ‘Every pair is perfect’ to line each book, they are both stylish and make a playful nod to femininity.

Sylvia Prince

Owner & Creator of her eponymous brand Tell me about the brand? I had always found it frustrating buying cards for my children; very few of the children depicted on cards looked like them. I decided to create the kind of greeting cards I wanted to see – featuring black and brown children; that idea quickly grew to notebooks, posters and bookmarks. In May 2021, I launched my brand with 12 characters in six skin tones, and now I have 20 characters in 10 different skin tones. How important is the story behind the brand to your customers? Representation is vital. If you consistently see and receive cards with images of people who look nothing like you, what message are you receiving? That you are not important enough to be depicted? The reinforcement of structural racism through ‘othering’ and the sidelining of non-Eurocentric imagery is so deeply embedded, we often don’t see the many ways it manifests itself. My cards serve as one small way for me to counter this imbalance. Is there a hero product that you can tell us about? My ‘Affirmation’ range is my personal favourite. Every piece has words like ‘smart’, kind’, ‘thoughtful’, ‘determined’ and ‘enough’. The first page in the notebook has seven sentences with affirmative words that need to be completed. The first sentence is “I am awesome because…”. I love this because it encourages the owner to think about the ways they are unique and brilliant.

Once Upon A Tuesday

by Michele Ferron, Founder and Manager Tell me about the brand? Once Upon A Tuesday is a start up brand creating modern paper calendars. A lockdown success story, which is going from strength to strength. After a record first year in 2021, run from our kitchen table, the 2022 calendar sales saw a major growth, establishing the brand as a key ecommerce player in the paper calendar niche. The success is thanks to the brand’s strong design element, offering modern on-trend calendars. The brand is now expanding from the direct-to-consumer market into wholesale. How would you describe your products? I wanted to bring some excitement to the category. Personally, I want everything I bring into my house to be a thing of beauty, whilst also being planet-friendly. I simply couldn’t find any calendars that ticked those boxes, so I created them – and it seems lots of people were looking for modern calendars, too! What should we look out for at London Stationery Show? Once Upon A Tuesday will be launching our new Academic Year and 2023 Calendar collections at London Stationery Show on stand G210. I want to create collections that include calendars that won’t feel out of place in Soho House, or a Berlin art space, but also calendars that you can gift to your granny or a student starting uni. Basically, on-trend art-inspired calendars with a broad appeal. STATIONERYMATTERS.NEWS 21

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DESIGN ICON

LEUCHTTURM1917

We meet Jonathan Pack of this well-known and loved brand, who tells us about the history of the company and some popular products

leek design, quality materials, a dynamic range of styles and an impressive heritage, it’s no surprise that we’ve chosen to focus this issue’s Design Icon feature on Leuchtturm1917. “The company emerged from the KaBe Verlag, founded in 1917 in Aschersleben and the Leuchtturm Albenverlag, founded in 1948 in Hamburg, Germany,” explains the company’s Jonathan Pack. “Both companies specialised in stamp collectors’ items. In 1962, Kurt Stürken joined the company and helped expand it internationally, founding Lighthouse Publications in the USA and Canada.” One of the great things about Leuchtturm1917 is that it’s still run by the Stürken family all these years later, with Axel and Max Stürken at the helm since the 90s. As mentioned, Kurt, their father, started working at the company in the 1960s and became partner in the 1970s. “Kurt still comes to work nearly every day,” says Jonathan.

DETAILS IN FOCUS

With such a vast range of styles and designs on offer today, we wanted to take a brief look back at what started it all off. The first product from Leuchtturm1917 was a black notebook in four different sizes. “It already featured some wellknown Leuchtturm1917 details. The range now consists of 19 beautiful colours and with four different rulings,” says Jonathan. Fast forward from that initial design to what is popular now, Jonathan tells us that the classic notebook in Hardcover Size Medium is one of the bestsellers, although this changes slightly from country to country, with certain colourways. “The brand is offering modern, colourful yet matching products that meet the spirit of the times,” says Jonathan. Now, looking forward. The latest additions to the range are the Drehgriffel Nr. 2 and the notebook size Composition (B5) in Hardcover. “The

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DESIGN ICON

Drehgriﬀel Nr. 2 is a mechanical pencil in the iconic hexagonal design of the Drehgriﬀel series,” explains Jonathan. “The new Hardcover version of our Composition (B5) notebook is a direct result of the high demand for this modern notebook size and following on from the success of the Softcover B5.”

SPECIAL FOCUS

One of the things we know and adore about Leuchtturm1917 is the great collaborations they have worked on over the years, and the special editions. They are always creative, with bold design but still up keeping the classic and quality style. So what does the future hold in this area? “We are working with diﬀerent partners to create new special editions,” says Jonathan. “Our customers can be assured that a lot of exciting products are currently in development!”

SUSTAINABILITY We live in a mindful world, where planet-friendly goods are essential. As such, more and more consumers are demanding clarity on the credentials of the items they buy. “Our products are made with FSC-certified paper and are sustainably produced,” explains Jonathan. “We print the pages and covers of our notebooks, planners and sketchbooks with mineral oil-free water-based links and varnishes. Our products also meet the stringent requirements of the EU REACH chemicals regulation, which is based on the rigorous Californian ‘Proposition 65’, a type of continuously updated list to protect drinking water, the environment and people from substances that are hazardous to health.”

There are many amazing collaborations to choose from and it’s easy to see why customers are attracted to the specials – which have a unique and stand out feel. “The Bauhaus line features bold contrasts and design,” explains Jonathan. “Then we have the elegant and refined Monocle edition, both are equally modern and appealing.” Another stand out and unique offering from Leuchtturm1917 is the Bullet Journal, which was developed with Ryder Carroll, the inventor of the Bullet Journal System. “He used our notebooks regularly and approached us with his idea to create a Bullet Journal notebook,” says Jonathan. “His system is simple but effective and fits perfectly to our brand. Since this product has such a huge fan community, we have developed more colours over the years and improved the product regularly together with the BuJo-Community to meet the needs of our users.”

HERO PRODUCT

In terms of a hero product, or one that the company is best known for, where should we look? “It is difficult to narrow this down to just one product. Leuchtturm1917 is known for its variety of highquality products!” says Jonathan. “Probably the most iconic and well known is the black notebook in Medium A5 and our Drehgriffel Nr. 1, a writing instrument that has won many design awards.”

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RETAIL TALK

HUNTER PAPER CO We meet Emma Johnston who tells us about her dynamic retail company, as well as her thriving letterpress business

unter Paper Co. has been operating for around eight years. It is a luxury stationery brand based in Northern Ireland, designing and producing a range of greetings cards and stationery, with a shop in Belfast and a thriving online store. The physical and online shop offer a carefully curated selection of the best products from around the world, as well as Hunter Paper Co.’s signature letterpress creations. The business comprises both a retail and wholesale element. Emma originally started out by selling her crafts – prints and cards – at local markets after graduating with an illustration degree. “I then ventured into wholesale, selling my products to shops, which grew the business really quickly and allowed our brand to be stocked in shops around the world,” she says. “Although my husband was always helping out behind the scenes, he officially came on board during the pandemic and we started buying other stationery items to complement our own brand, and building our ecommerce side of the business. In 2021, a shop unit came up in our neighbourhood; we

knew it was the perfect fit. We opened our doors in October and haven’t looked back!” So, what’s it like to both run a physical store and an online business? “Since we’ve opened the shop it’s been great!” says Emma. “We’ve seen an increased interest online, as well as the shop being busy. It’s also really streamlined our order processing – having our couriers collect from the shop and allowing us to work on online orders while also serving customers in the shop. We love seeing repeat customers’ names pop up in our online orders, and then meeting them in person when they click and collect their order!”

What’s in store…

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SHOP TALK

Letterpress

BOTH SIDES OF THE COIN

As both retailer and supplier, what have you learned about what makes a good supplier? “Our retailer relationships have always been really important to us, and we love building a relationship with our wholesale customers and getting to know them personally. As the supplier, it is great to be comfortable asking what’s working well for our retailers and if there are any gaps in their range when we’re developing new products. Seeing both sides of the coin has definitely helped us to refine our own wholesale offering. Offering good imagery that is easy to download is a big one in today’s ecommerce world. Also being flexible with payment terms is really important for us to be able to offer.”

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RETAIL VIEW

PUTTING PEN

TO PAPER

We go shopping with David Cole of Pen Heaven to find out about the latest trends and review what’s popular with consumers right now…

ounded in 2008, Pen Heaven was set up to oﬀer customers a comprehensive range of writing instruments and leather journals, providing in-house engraving and embossing. The online shop is a specialist in classic brands such as Parker, Cross and Lamy, but also boasts some more unusual and hard-to-ﬁnd items, such as the Japanese hand painted Platinum Range, Italian calligraphy sets and the design focused Worther brand. “My father and I started the company as we both have a deep passion for a product that keeps alive a traditional art,” says owner David Cole. “This combined with a love of retail, and the incredible shopping experience you can create with technology and online, was our motivation for Pen Heaven. We started at a time when online was really entering the mainstream, so it was all very new and exciting.”

TRENDS

We ask David about current trends and what consumers are enjoying right now. Is there a particular type of pen that is doing well at the moment? And what about in terms of colour or material? He explains that in the main, customers have very broad tastes, and the shop offers a wide set of brands to cater for this. David tells us that some of the big names are ever popular, such as Parker for its distinguished and classical look, and Lamy for its modern and minimalist approach. He explains that colourways are still quite traditional, with stealth black being as popular as ever, along with rose gold. “Limited edition colours are also desired, with many selling out rapidly,” says David. “Many brands are increasingly matching trim colour to body colour to offer a uniform, solid colour pen.” Bespoke making is still very popular, and something that customers often ask for. “We spotted a niche with personalisation, so invested in our own embossing and engraving equipment,” says David. “This means we can offer this extra

service on nearly all products, with a very quick turnaround time.” In terms of pen type, David tells us: “We have seen the largest growth in fountain pens. I believe that trends reflect how people appreciate the connection a fountain pen has to older times when the pace of life was slower – it is an antidote to the modern digital world.” David reflects that this popularity has to do with its old-school vibe and how it conjures up a feeling of nostalgia to handwriting. “We have noticed that fountain pens with an in-built piston filling mechanism are in high demand,” he says. “Consumers are increasingly concerned around minimising waste, and these pens are a convenient way of dispensing with the need for single use cartridges. They also give more flexibility on colours of ink, with thousands available.” He tells us that shoppers are becoming a lot more sophisticated when it comes to different nib sizes, too. “People want to put personality into writing and there are so many exotic nib sizes available now, offering very fine writing, calligraphy, music nibs, flexi nibs, nibs for left handers, wet nibs, the list goes on,” he explains. “Left handers are becoming more vocal about a nib that will suit them. Lamy offers a dedicated left handed nib.”

DESIGN ICON

Digging a little deeper than the consumer trends, what we really want to know is about David’s specific favourite. We want to know what he loves about the pen and what he thinks makes it so special. “I’d have to say the TWSBI Eco,” he says. “Excellent value, it has a distinctive demonstrator (see through) design and in-built piston-fill mechanism that means less waste and allows the user to switch between a huge range of ink colours. A good choice of nib sizes are available, too, all of which have really good ink flow that offers a smooth writing experience. Its ergonomic grip also adds to the writing experience – it is super comfortable to handle.” Check out David's hot picks opposite...

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Parker Duofold Limited Edition 100th Anniversary Made from layers of resin, set in a distinctive geometric pattern, the limited edition pays tribute to 100 years of knowledge and innovation with a modern interpretation of the classic black finish.

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Waterman Carène Special Edition Crafted to conjure the sleek lines of a luxury yacht, the Carène has a tapered profile that fits comfortably in the hand. It has an intricately engraved wave pattern cap finished in gleaming palladium with a deep navy blue lacquered barrel.

TWSBI Eco The TWSBI ECO fountain pen offers a superior quality piston-fill fountain pen at a wallet friendly price.

Hugo Boss Pure This is a pen with pure impact. It has a unique look and exclusive feel, the straight lines and a gently tapering barrel create a simple, modern style, accentuated by intricate patterning.

Platinum PGB A cool fountain pen with a clear barrel, allowing you to see how LAMY Lx much ink you have A ‘suped up’ left. Shiny chrome version of the trim offsets popular AL-star against the fountain pen, in a see-though resin, new rose gold offering a finish, a glossy futuristic look. black steel nib, with matching trim and carry case.

Parker Sonnet Premium Visconti Homo Offering an Sapiens ageless Made from appearance, this Basaltic Lava this premium finish pen is virtually showcases indestructible. Parker’s attention Simple lines to detail with an accentuate the intricate imposing matte geometric finish of the lava, pattern coupled with dark chemical-etched metallic trim and into the palladium superior flexibility plated cap. of its 18k ruthenium gold nib.

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GET SOCIAL

D O N ’T Rachel’ M I S S s Matters Retail Live Talk at Station London e r y Sh o w

The power of CONTENT MARKETING Expert Rachel Emma Waring gives her top tips on making innovative and fun content marketing for your audience

ontent marketing is one of the most powerful things you can spend time on as a business owner, but it’s often one of the first things to slip off our To Do Lists when things get busy. Part of my job as a creative consultant is to get the creatives I work with excited about creating content again, so that they can thrive in their work and find their dream customers. But how do we do that? I’m here today with a few tips to get you started. So, first let’s clarify what content marketing actually means. Content marketing is a strategy that focuses on creating valuable and relevant content for a specific audience (via things like social media, blogs, video, email or podcasts), to help turn strangers into customers. There are a couple of reasons why I believe content marketing is one of the most valuable things small business owners could focus on, the first of which is that it’s a brilliant way to get organic growth. The more valuable and relevant content you create for your business, the less your business has to rely on paid advertising to get sales, which for small businesses on a budget is a game changer! The second reason content marketing is so important, is that it helps to build trust and loyalty with your audience, and it’s a way you can guide them through the journey of first discovering you, to buying from you, to becoming raving fans of your work. Knowing content is important for your business is one thing, but how do you get it working for you, in a way that doesn’t suck up all of your time? Try these tips to maximise the content you’re creating for your business: Be realistic on how much you’re able to post consistently – there’s no point in being super

ambitious to start off with, only to not be able to keep up with your content schedule! Prioritise the platforms that your ideal customers hang out on most. You don’t need to be EVERYWHERE for your brand, but if you pick the right platforms for your audience, you’ll get more out of the time you’re putting in. Pick four or five core categories of content that you can cover regularly in your business, and cycle through them consistently. For a stationery brand, an example of that could look like: Planning and organisation tips, customer photos, behind the scenes and gift guides. Repurpose, repurpose, repurpose! You don’t have to come up with a new idea every time you go to post a new piece of content. You can repurpose ideas across platforms, content formats, and you can even directly repost your old posts to give them new life! Squeeze every last drop out of each of your ideas, and you’ll find that your content marketing strategy will be doing much more for you. For me, one of the things that helps business owners stay on top of their content creation, is finding ways to have fun with it! If you can innovate, be creative, and find ways to inject your personality into your content strategy, you’ll be on to a winner.

Rachel is a stylist turned strategist, and helps creatives to blend visuals and sales, specialising in Pinterest training and content creation. Find out more at rachelemmawaring.com

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DON Catherin’T M I S S Matters e's Retail Liv at Lond e Talk on Station e r y Sh o w

STOCK MANAGEMENT We take a look at one of Catherine Erdly’s Golden Rules of stock management – ordering the right amount

’m very passionate about stock management because I believe it is one of the most overlooked, yet most important, skills for product business owners to learn. Your stock is your biggest expense and that is reason enough for you to have an ongoing focus on your stock management. Managing your stock well will put you in control of your business. You need to focus on your stock – it is literally make or break for product business owners. It’s no secret that the majority of businesses that fail run into financial problems usually caused by poor stock control.

THE RIGHT AMOUNT

As a retail business, your stock is your most valuable asset. Almost certainly, it’s also your

biggest expense, and if you look back at where most of your money has gone, your stock will make up the bulk of your expenditure. Too much stock means too much cash tied up in your business. As a business, reducing how much stock you are carrying at any one time is crucial to keeping your cash flow healthy. Imagine that your stock is not product, but a pile of cash. Avoid having too much “cash” sitting around not working in your business. To do this, you’ll need to be actively managing your stock.

STRIKE A BALANCE

The biggest challenge in retail is working out how much stock to have in your business so that you don’t miss out on sales, while at the same time keeping your stock under control. It is not an easy

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EXPERT TIPS

balance to strike, and even big retailers that have access to forecasting systems and trained analysts have to manage this really carefully. How do you work out how much to buy? One of the most common questions I get asked is how to work out how many of each product to buy. You’ve identiﬁed what products that you want to have and you’re excited to bring them into the business. Now you are at the point where you have to decide how many.

SET A BUDGET

Before you decide on individual quantities for each item, ﬁrst get clear about how much money you have available to spend on new stock. In retail businesses, this amount is known as “open to buy” or OTB. Big businesses calculate their OTB by looking at forecast sales and how much stock the business is prepared to carry, but you may make your decision based on the cash you have available to you at the time. Set yourself a budget – either for each month, or for a whole season. Each product that you buy will come out of this budget, so you’ll need to get clear on your number, and keep it close at hand when you are ordering products to avoid going over.

WORKING OUT THE QUANTITIES

There are three main factors that aﬀect the quantity: 1 How many will you sell on average per week? If you are re-ordering a product that you already sell, you can just look at past sales history for this information. Ideally, look at a minimum of four weeks of sales to get an average weekly sales number. If you have not sold this item before, look at what you typically sell on similar items. For example, you are bringing in a new lampshade. How many lights and lampshades do you typically sell in your existing stock? The big mistake that people make at this stage is assuming that every item is going to become a best seller. If you have 15 lampshades in stock, and 14 of them sell at a rate of 1 a week, and one sells 5 a week, don’t assume immediately that your new lampshade will match the rate of the best seller. And if you don’t have ANY sales history and are just starting out, start by being as realistic as you possibly can. It takes time to gain traction. The average website converts at 2%, which will mean that you have to drive at least 50 people to your website before one person buys. How long do you think it will take to generate enough traﬃc to get your sales moving? 2 How long do you want to have the product in stock for? Once you have worked out how many you think you are going to sell per week, multiply that by the number of weeks you want to stock the product for. If you change your stock twice a year, you won’t want the stock for more than 26 weeks. And if you are buying seasonal product, for

example Christmas ornaments, make sure you only buy enough to cover you for the weeks running up to that season. As an example, imagine you are buying a new scented candle. Your current scented candles sell at around three per week. You want to change your candle display four times a year, so you decide to only buy enough for 13 weeks. Ideally then you would buy 39 candles (13 weeks x an average of three per week). 3 How quickly can you get more if you sell out? Let’s say you work out you need 39 candles. However, the candle supplier is very flexible and can get you more stock within two weeks. Now you don’t have to buy all 39 candles up front. In fact, you could buy just enough to cover you for two weeks, or six candles, rather than committing to all 39. But, if the candle supplier was importing their stock and took 12 weeks to get you more, then you would need to buy enough stock to cover you for that whole 12 weeks. And what if buying more gets me a better price? It is very tempting to buy larger quantities to take advantage of better prices. However, I would not advise you to buy more than you honestly think you can sell. Yes, each item will be more profitable, but if you get stuck with more stock than you can actually get through, it will quickly clog up your cash flow and cause major issues. If you really can’t make it work with smaller quantities, ask your suppliers if you can give them a commitment to buy that quantity, perhaps over a longer period of time, for example a year. Not everyone will agree to this, but it’s worth asking.

REFER BACK TO YOUR BUDGET

If you are purchasing several items at once, you may ﬁnd that you run through these numbers and then ﬁnd that you are way over your budget. Again, you do have to be strict with yourself at this point, and look at where you can cut back on quantities, or even drop a couple of lines in order to come in to budget. Want to free up more money to bring in all that great stock you are thinking about? Then that’s about clearing out stock that isn’t working for you – a topic for another time!

Catherine Erdly has worked in the retail sector for 20+ years and has experience in all aspects of the industry, from ecommerce to the high street, including managing the Stationery and Art teams at Paperchase. Find out more at resilientretailclub.com

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Public relations & YOU Pippa Goulden founder of The PR Set discusses what PR is and how it can help your small business

s we emerge from the darkness of the pandemic, and the retail industry starts to find its feet again, getting your business on the radar of potential customers will play an important role in helping you to build and develop a thriving business. PR can help you to build your brand, tell your story and position you as an expert in your field. In an industry where you’re continually looking for new clients, it can help you stay relevant, keep you consistently visible and build your reputation. Most importantly, when it’s done properly, it puts your business in front of your target customer PR is about getting other people to talk about your business. So unlike advertising where you pay

for an advert to say what you want it to say, PR is about getting other people to tell your audience how great you are and what you offer. That is hugely powerful in terms of endorsement and creating trust triggers for your business. In addition, PR also has other benefits including helping your SEO, creating talkability for your business, driving traffic to your website and driving sales, getting you in front of new audiences, creating opportunities for collaboration and building relationships with other businesses within your network.

Where to start?

There are so many ways you can include PR in your business, it can feel really overwhelming

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BUSINESS INSIGHT

knowing where to start. A lot of people think PR is just about getting media coverage in a magazine or paper, but there are so many other ways that you can get your business talked about. It could be an influencer partnership, a collaboration with a well-aligned partner, a talk that helps to position you as an expert, an event within your local area that puts you in front of your target client, a podcast interview or even entering awards. I’d encourage you to have a think about the different ways you can get your business talked about – start by writing a list and you’ll probably find that there are more ways than you’d realised.

Can you do it yourself?

Know your audience

Understanding who your target audience is before you start is the key to doing effective PR. It’s really important to remember that you aren’t your audience. Just because you don’t read particular magazines, or spend your time on social media doesn’t mean that your potential customers don’t either. Do your research, what makes your customers specific to you? Get to know them, know what media they are into, where they’re hanging out online, what areas are they coming from, what other brands and shops they’re into. This will really help you to be targeted in your efforts trying to reach them and it means that you won’t waste time on things that aren’t going to help shift the dial for your business.

Have a think about ways you can get your business talked about – start by writing a list and you'll probably find that there are more ways than you'd realised

I’m on a mission to empower as many small businesses as I can to do their own PR – you don’t have to spend big budgets on PR agencies these days to create conversations around your business. You can up-skill yourself (or a team member) and go out and do it yourself. PR isn’t rocket science, you just need to have the right idea about what to do and the conﬁdence to go out and do it. It’s so important for small businesses to stay relevant and visible to their prospective clients and being able to promote yourself is key to helping your business grow and thrive.

Telling your story

In an industry where there’s a lot of competition, being able to tell your unique story and highlight your point of difference is key to standing out from the crowd. It might be your exclusive collection of British-designed products, it might be your focus on the cool or the quirky, or your sustainability or vintage edge. You may have great value offerings or a bespoke service for personalisation that no one else does. Whatever makes you unique is what you want to focus on to create a point of difference and help you to tell your story.

Get in the right mindset

businesses and the common themes I see that stop people from starting are a lack of knowledge about where to begin and a lack of confidence and fear of rejection. If you’re telling yourself you can’t then you definitely won’t. Start by reframing the way you talk to yourself. Telling yourself you can is the catalyst to putting yourself out there and working on a positive mindset is key to making it happen. Fear of someone saying no can put us off having the conversation in the first place. But what if they say yes?

THE PR SET

Pippa Goulden is founder of The PR Set, offering a flexible approach to PR for small businesses. She offers a DIY PR membership to give you the knowledge and confidence you need to get the results for your business. She also offers Done With You Services, Strategy Sessions, PR Power Hours and bespoke plans. Find out more: theprset.com

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LONDON STATIONERY SHOW D I S C OV ER NEW | B ORIGIN UY AL | BE INSPIR ED

LONDON STATIONERY SHOW 2022

London Stationery Show returns to the capital from 17th – 18th May at the Business Design Centre for two days of buying, networking, and education

his year’s event will see an incredible range of products from over 150 home grown and internationally renowned stationery suppliers. After seeing a sneak preview of some of the latest innovations from exhibiting brands, we’re excited for buyers to discover the products in just a few weeks’ time. One of the best ways to really get to know the latest products is to attend one of the Creative Matters workshops that take place during the show, where suppliers will showcase their products in interactive sessions. We understand that running a stationery business can be hard work as you take on the role of buyer, salesperson, social media manager and many more. To help both business owners and staff excel, London Stationery Show hosts both the Retail Matters Live Talks and the Indie Matters Business Advice Clinics. These sessions offer tailored business guidance on topics including marketing, trends, retail essentials and more. Turn to page 40 for more information on this year’s speakers. London Stationery Show brings together the stationery industry like no other event. Each year the show is filled with like-minded individuals who are passionate about their business and want the stationery industry to be the most successful it can be. We cannot wait for the industry to be back together in London next month.

ESSENTIAL INFORMATION

DATES: TUESDAY 17TH & WEDNESDAY 18TH MAY 2022 VENUE: BUSINESS DESIGN CENTRE, 52 UPPER STREET, LONDON, N1 0QH OPENING TIMES: TUESDAY 09.30 – 17.00 | WEDNESDAY 09.30 – 16.00 REGISTRATION: FREE OF CHARGE FOR STATIONERY BUYERS AND RETAILERS. REGISTER AT STATIONERYSHOWLONDON.CO.UK

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LAUNCHPAD

SHOWCASING NEW STATIONERY Meet the winners of this year’s exciting competition; these are the makers set to take the stationery world by storm and shape design trends for the year ahead

aunchPad is an essential competition from the team behind London Stationery Show, aimed specifically at finding new talent in the industry, and helping to boost fledgling businesses to break into the market. The competition was first launched in 2017 as a way of encouraging and supporting new companies and products by giving them a platform to showcase their ideas. This year there are five winners, who all have a huge amount of flair and skill, with a variety of amazing products, from greeting cards, to wrapping paper, gifts, study notes and notepads. The products were judged on a number of factors, including what would be of real interest to the industry, the cost, marketability and what design-conscious consumers would love. “We were delighted with the fresh talent that entered this year’s competition – which shows how important LaunchPad is to put brilliant new companies in the spotlight for them to showcase their ideas,” says Ella O'Keefe, London Stationery Show's Head of Marketing. “The LaunchPad winners will get to be face-to-face with retailers and suppliers in the industry, and receive marketing and support from the London Stationery Show. There is no better prize for this year’s five winners who get to appear on the UK’s biggest stationery stage!”

Okey Dokey Design

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Sister Paper Co.

Gabi & Gaby

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Susannah Bleasby Fine Art

Artist Susannah Bleasby has a talent for creating pieces that are joyful and full of colour. Her art is both modern and pretty, with gorgeous shapes and elements taken from nature, as well as abstract forms that play with bold and bright tones. As a lifelong letter writer, Susannah has recently started creating greeting cards – ideal for a wider audience to share her love of colour. What to look out for at the show: The artist will have a variety of cards on display. What will the audience adore? The artist tells us: “The images are uplifting and full of hope, peaceful yet very alive, and painted with joy that is felt through the brushstrokes.” All cards are printed in the UK using high quality FSC 300gsm board and packaged without plastic.

The Notes Guide

We love that three sisters founded The Notes Guide. The products – which look and feel beautiful – have been created with students in mind; the sisters studied Medicine, Pharmacy and Computer Science. They found that it was often difficult to structure their notes, so decided to design and create notepads and flashcards to aid students. They are clear, concise and cover all of the required content. What to look out for at the show: Designed by students for students, the flashcards are degree-specific. The sisters tell us: “This is a unique product that has been carefully curated by students currently on the relevant degrees. These products can help new students, current students and professionals, still undergoing exams, to structure their notes.” 38 STATIONERYSHOWLONDON.CO.UK

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SHOW FEATURES

BOUTIQUE COLLECTION Buyers looking for quirky, independent suppliers, who can add something different to their shop, must take a visit to the Boutique Collection located on the Ground Floor of the show. This carefully curated section of the exhibition will certainly leave buyers impressed.

SUSTAINABILITY MATTERS

The entrance to this year’s show is dedicated to sustainability. It’s becoming increasingly important for businesses to improve their environmental impact and take steps towards becoming more sustainable. London Stationery Show we support this movement. As you arrive, you’ll be invited to view eco-friendly products from our exhibitors and you can commit to your sustainability pledge. It’s also a great social media opportunity to take some pictures and show your customer you care.

CREATIVE MATTERS WORKSHOPS Do you like to try before you buy? Then make sure you visit the Creative Matters Workshops located on the Mezzanine. Big brands including ExaClair, Jakar International, Manuscript, Stabilo and more will be holding interactive demos, giving you the opportunity to get a feel for new products and ask those all-important questions.

STATIONERY MATTERS AWARDS FINALIST SHOWCASE INDIE MATTERS BUSINESS ADVICE CLINICS

If you are looking for more tailored support, don’t miss the Indie Matters Business Advice Clinics. These 1-2-1 sessions give business owners the opportunity to meet with experts and ask specific questions to help take their business to the next level. Visitors to London Stationery Show 2022 will have the opportunity to book sessions with Catherine Erdly of The Resilient Retail Club, Rachel Emma Waring, Therese Oertenblad from Small Business Collaborative and Elizabeth Stiles, amongst others.

On the Mezzanine level you’ll find the products shortlisted for this year’s Stationery Matters Awards. Make sure you take time to browse these incredible new launches, which have been handpicked by the industry’s leading buyers as being at the top of their game.

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RETAIL MATTERS

LIVE TALKS

he Retail Matters Live Talks will take place on both Monday and Tuesday, giving you plenty of opportunity to discover new products and gain valuable business advice. We asked retailers what key issues they were facing in their businesses and have tailored the content accordingly to ensure the time away from your shop is beneficial. This year’s line-up includes Martha Brook London, Colour Hive, The Resilient Retail Club, Rachel Emma Waring, Small Business Collaborative and Untld Project. Here’s a little more about each of our speakers and sessions.

MARTHA BROOK LONDON

SPEAKER: Martha Keith SESSION: The Good, The Bad & The Pretty DESCRIPTION: Take a deep dive into Martha Brook London’s history and find out from founder Martha Keith how she took the brand from its small beginnings of just one girl and one printer in her bedroom in Brook Green London, to the feelgood lifestyle brand it is today.

COLOUR HIVE

SPEAKERS: Sam Donnachie & Hannah Malein SESSION: Colour, Material & Finish Forecast: Spring Summer 2023 DESCRIPTION: Colour Hive present their global colour, material and finish forecast for Spring Summer 2023. Profiling the influences driving consumer demands, and two focused design themes for the season. Explore how these trends will inform concepts and influence outcomes for the design industry.

RACHEL EMMA WARING

SPEAKER: Rachel Waring SESSION: Creative Content Strategy - Finding Your Style DESCRIPTION: Content marketing is a huge part of running a creative business online right now,

and is a fantastic way to provide value for your future customers. In this live talk, we’ll chat about how we can make content marketing more innovative and fun for our audience, and help us show up and sell more in our businesses.

UNTLD PROJECT

SPEAKER: Nerrisa Pratt SESSION: Mini Masterclass On PR DESCRIPTION: Do you have a product or service that you just know should be hitting the headlines? PR is an amazing way to boost your brand, create awareness and, most importantly, drive sales, but it can be hard to know where to start. Untld Project believe that every business can be a PR machine, but only if you have the knowledge and techniques to do it. In this session, we’ll take you step-by-step through the process.

THE RESILIENT RETAIL CLUB

SPEAKER: Catherine Erdly SESSION: 360 Sales Techniques For Independent Retailers DESCRIPTION: The world has seen huge changes over the past few years and many retailers have pivoted and changed their businesses accordingly. In this session, you’ll learn how you can ensure your business is reaching consumers at each of the vital touch points and giving them a 360 experience through your physical premises, website and social media channels.

SMALL BUSINESS COLLABORATIVE & ELIZABETH STILES

SPEAKERS: Therese Oertenblad & Elizabeth Stiles SESSION: How To Sell On Instagram DESCRIPTION: Is selling something you shy away from? Do you worry about being pushy or spammy? If you want consistent sales, you need to sell consistently! In this live talk, you’ll discover the top tips for selling with soul in order to grow your community and your sales. STATIONERYSHOWLONDON.CO.UK 41

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AREA GUIDE

When you’re not at London Stationery Show, get to know the surrounding area, it’s one of the best places to spend time in London

he Business Design Centre is set in the heart of Angel, Islington. It’s a brilliant part of London, full of the capital’s famous hustle and bustle – but has its own unique large-villagevibe, too. The streets are lined with well-known shops and independents, coffee houses, cafes, bars and restaurants. It’s no surprise that it’s one of the most popular postcodes in the city – and a brilliant district to spend time in. The Business Design Centre is located within easy walking distance of Angel Underground Station on the Northern Line, and Highbury & Islington Station, which has the Victoria Line on the Underground, is linked to the Overground network and has mainline trains, too. Even better, the bus network serves this part of town well, there are 12 different routes leading there. Or, if you are planning to drive, there is a 237-space car park on-site – but book your spot ahead of time. When you’re not at the exhibition and are looking for somewhere to refuel or relax and unwind, you couldn’t be in a better location. Upper Street is lined with places to shop, eat and drink. There is an impressive choice of cinemas, theatres (including the famous Sadler’s Wells) and music venues within walking distance of the show.

There is even a gallery – The Estorick Collection – which has a selection of modern Italian art, set in a gorgeous grade-II listed townhouse. For a delicious lunch head to Brother Marcus; it has a selection of tasty eastern Mediterranean dishes, a mixture of mezze and mains. Or for the best deli of your life, walk over to Ottolenghi where you can take your pick of the glorious counter selection of salads and sides. For dinner, Trullo has some of the best pasta dishes in town, or try out Prawn on the Lawn – which, as the name suggests, is a fish lover's dream. If you don’t want to stray too far from work life, why not go and get inspired by some of the best independent shops in the UK? Angel is home to so many. Present & Correct is possibly one of the most famous stationery shops in London, with a cult following that adore the shop’s curated range of vintage stationery and modern pieces that embrace that quality retro vibe. The shop is so beautifully presented and laid-out that you could spend hours admiring the small space. Another shop that's brimming with beautiful pieces is Twentytwentyone, which has its roots in original and vintage design from the 20th century. Set over two floors, it is an interior designer’s haven, filled with furniture, homewares, accessories, ceramics and more.

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Visit us at Stand M422 At the London Stationery Show We’ll have all your favourite products on show such as triplus, Design Journey, and more. www.staedtler.co.uk

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YOUR GUIDE TO

PRODUCTS AND SERVICES ARTS & CRAFTS

• Bruce Douglas Marketing /Ultratape M320 • CCGlobal – Crafter's Companion M512 •Colop UK Ltd M410 •Edding UK Ltd M310 •Exacompta Clairefontaine (ExaClair Ltd) M400 •Factis S.A. M606 • Filofax / Letts of London M424 •Frisk M300 •Heraldblack G116 • Jakar International Limited M418 •JPT Europe Ltd M312 • Manuscript Brands M212 & M110 • Mitsubishi Pencil Company (aka uni-ball) M508 •Pentel (Stationery) Ltd M406 •Railex Stationery M226 •Reliable Source Ltd G318 •Royal Talens M314 •Sinclairs M210 • Stabilo International GMBH M206 •Staedtler (UK) Ltd M422 •Stone Marketing Ltd M516 •Tannegate Limited M506 • William Mitchell Calligraphy M414 •Zebra Pen UK Ltd M500

CHILDREN’S STATIONERY

•Botosoft Technologies M502 • Butterfly Products PTY (LTD) M526 •Depesche UK Ltd M420 •Edding UK Ltd M310

• Exacompta Clairefontaine (ExaClair Ltd) M400 •Factis S.A. M606 •Frisk M300 •Hainenko Limited G302 • Jakar International Limited M418 •JPT Europe Ltd M312 • Manuscript Brands M212 & M110 •Okey Dokey Design LPAD3 •Once Upon A Tuesday G210 •Pencil Me In G220 • Powell Creative Products Ltd M316 •Puckator Ltd M318 •Railex Stationery M226 •Reliable Source Ltd G318 •Royal Talens M314 •Sinclairs M210 • Stabilo International GMBH M206 •Staedtler (UK) Ltd M422 •Sylvia Prince G118

DESK ACCESSORIES

• CCGlobal – Crafter's Companion M512 • Creative Stationery London M404 • Exacompta Clairefontaine (ExaClair Ltd) M400 •Factis S.A. M606 • Filofax / Letts of London M424 • Jakar International Limited M418 •JPT Europe Ltd M312 • Manuscript Brands M212 & M110 •Paper Lounge M602

• Perfect Planner Company M208 •Pukka Pads M216 •Reliable Source Ltd G318 • Stone Marketing Ltd M516 •Studio Pens Ltd M510

DIARIES, ORGANISERS & CALENDARS

•Gabi Makismov Ltd LPAD 5 • Jakar International Limited M418 • LSM Consumer & Office Products M504 • Manuscript Brands M212 & M110 • Nuco International Ltd M600 •Okey Dokey Design LPAD 3 •Once Upon A Tuesday G210 •Pentel (Stationery) Ltd M406 • Perfect Planner Company M208 •Puckator Ltd M318 •Pukka Pads M216 •Railex Stationery M226 •Reliable Source Ltd G318 •Sinclairs M210 • Stabilo International GMBH M206 •Staedtler (UK) Ltd M422 •Storigraphic Ltd G212 •Paper Lounge M602

•Charfleet Book Bindery M106 • Creative Stationery London M404 •Depesche UK Ltd M420 • Exacompta Clairefontaine (ExaClair Ltd) M400 • Filofax / Letts of London M424 •Gabi Makismov Ltd LPAD 5 •JPT Europe Ltd M312 • Manuscript Brands M212 & M110 •Nuco International Ltd M600 •Okey Dokey Design LPAD 3 •Once Upon A Tuesday G210 ENVELOPES & • Perfect Planner Company PACKAGING M208 • Bruce Douglas Marketing/ •Pukka Pads M216 Ultratape M320 • Tallon International Limited •Envelopes LTD G400 M604 • Exacompta Clairefontaine (ExaClair Ltd) M400 ECO FRIENDLY • LSM Consumer & Office STATIONERY Products M504 • Creative Stationery London • Nuco International Ltd M404 M600 •Edding UK Ltd M310 •Pukka Pads M216 • Exacompta Clairefontaine •Reliable Source Ltd G318 (ExaClair Ltd) M400 • Filofax / Letts of London FILING & STORAGE M424 • Butterfly Products PTY (LTD) •Frisk M300 M526

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• Exacompta Clairefontaine •Hainenko Limited G302 •Depesche UK Ltd M420 (ExaClair Ltd) M400 •JPT Europe Ltd M312 • Exacompta Clairefontaine •Hainenko Limited G302 • LSM Consumer & Office (ExaClair Ltd) M400 • Jakar International Limited Products M504 • Filofax / Letts of London M418 • Manuscript Brands M424 • LSM Consumer & Office M212 & M110 •Frisk M300 Products M504 • Mitsubishi Pencil Company •Gabi Makismov Ltd LPAD 5 • Manuscript Brands (aka uni-ball) M508 •Giuseppe Di Natale M412 M212 & M110 •MT Reklam A.S M214 • Jakar International Limited •Nuco International Ltd M600 •Nuco International Ltd M600 M418 •Okey Dokey Design LPAD 3 •Once Upon A Tuesday G210 •JPT Europe Ltd M312 •Once Upon A Tuesday G210 •Paper Lounge M602 • Manuscript Brands •Paper Lounge M602 •Pentel (Stationery) Ltd M406 M212 & M110 • Perfect Planner Company • Pentel (Stationery) Ltd • Nuco International Ltd M600 M406 M208 •Okey Dokey Design LPAD 3 • Perfect Planner Company •Pukka Pads M216 GIFT PACKAGING •Once Upon A Tuesday G210 M208 & WRAPPING • Perfect Planner Company •Railex Stationery M226 •Pukka Pads M216 •Reliable Source Ltd G318 • Bruce Douglas Marketing/ M208 •Railex Stationery M226 Ultratape M320 • Powell Creative Products Ltd •Royal Talens M314 •Reliable Source Ltd G318 •Sinclairs M210 •Gabi Makismov Ltd LPAD 5 M316 •Sinclairs M210 •Snopake Brands M524 •Puckator Ltd M318 • Nuco International Ltd • Stabilo International GMBH • Stabilo International GMBH M600 •Pukka Pads M216 M206 M206 •Okey Dokey Design LPAD 3 •Railex Stationery M226 •Staedtler (UK) Ltd M422 •Staedtler (UK) Ltd M422 •Puckator Ltd M318 • Retro 51 / Pilot Notebooks •Stone Marketing Ltd M516 •Stone Marketing Ltd M516 • Crown Greetings UK M416 •Storigraphic Ltd G212 •Zebra Pen UK Ltd M500 M322 •Royal Talens M314 •Reliable Source Ltd G318 •Sinclairs M210 WRITING INSTRUMENTS SOCIAL STATIONERY • Stone Marketing Ltd •Snopake Brands M524 •Castaldo Invent Ltd M202 • Butterfly Products PTY (LTD) M516 • Stone Marketing Ltd M516 •Depesche UK Ltd M420 M526 •Storigraphic Ltd G212 •Storigraphic Ltd G212 • Creative Stationery London • Exacompta Clairefontaine •Sun-Star Stationery G222 •Sylvia Prince G118 (ExaClair Ltd) M400 M404 •Sylvia Prince G118 •Factis S.A. M606 •Sun-Star Stationery G222 • Tallon International Limited NOVELTY STATIONERY • Filofax / Letts of London • Exacompta Clairefontaine M604 • CCGlobal – Crafter's M424 (ExaClair Ltd) M400 Companion M512 •Hainenko Limited G302 •Factis S.A. M606 GREETING CARDS •Depesche UK Ltd M420 •JPT Europe Ltd M312 •Gabi Makismov Ltd LPAD5 •Depesche UK Ltd M420 •Sun-Star Stationery G222 • Manuscript Brands • Manuscript Brands •Gabi Makismov Ltd LPAD 5 •Factis S.A. M606 M212 & M110 •Heraldblack G116 • Jakar International Limited M212 & M110 • Mitsubishi Pencil Company • Mitsubishi Pencil Company •Okey Dokey Design LPAD 3 M418 (aka uni-ball) M508 (aka uni-ball) M508 •Pukka Pads M216 • Manuscript Brands •Pencil Me In G220 •Nuco International Ltd •Storigraphic Ltd G212 M212 & M110 • Pentel (Stationery) Ltd M600 •Sylvia Prince G118 •Paper Lounge M602 M406 •Pencil Me In G220 •The Dybdahl Co G110 •Pencil Me In G220 • Perfect Planner Company • Powell Creative Products •Puckator Ltd M318 M316 M208 LICENSED STATIONERY •Pukka Pads M216 •Puckator Ltd M318 • Powell Creative Products Ltd • Jakar International Limited • Stone Marketing Ltd M516 •Pukka Pads M216 M316 M418 • Retro 51/Pilot Notebooks M416 •Pukka Pads M216 • Manuscript Brands OFFICE STATIONERY •Royal Talens M314 •Railex Stationery M226 M212 & M110 • Bruce Douglas Marketing/ •Snopake Brands M524 •Royal Talens M314 •Puckator Ltd M318 Ultratape M320 •Staedtler (UK) Ltd M422 •Staedtler (UK) Ltd M422 •Reliable Source Ltd G318 • Cornfield Transnational Ltd • Stone Marketing Ltd M516 • Stone Marketing Ltd M516 M502 •Studio Pens Ltd M510 •Zebra Pen UK Ltd M500 NOTEBOOKS & •Edding UK Ltd M310 • The Pilot Pen Co (UK) Limited JOURNALS • Exacompta Clairefontaine M306 SUSTAINABLE • Charfleet Book Bindery (ExaClair Ltd) M400 • William Mitchell Calligraphy STATIONERY M106 •Factis S.A. M606 M414 • Creative Stationery London • Creative Stationery London • Filofax / Letts of London •Zebra Pen UK Ltd M500 M404 M404 M424

• Exacompta Clairefontaine (ExaClair Ltd) M400 •Hainenko Limited G302 •JPT Europe Ltd M312 • LSM Consumer & Office Products M504 • Manuscript Brands M212 & M110 •Pentel (Stationery) Ltd M406 • Powell Creative Products Ltd M316 •Pukka Pads M216 •Railex Stationery M226 •Snopake Brands M524

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LONDON STATIONERY SHOW

IN PROFILE

EXHIBITORS & PRODUCTS Get to know who and what you can discover at London Stationery Show this May

LONDON STATIONERY SHOW

A-Z

AARUTHRA G106

ANNE DAVISON STUDIO G214

CASTALDO INVENT LTD BUTTERFLY PRODUCTS

BRUCE DOUGLAS MARKETING/ULTRATAPE

M320 Bruce Douglas Marketing Limited have now been supplying the UK Market for almost 50 years. Our tape brands include Ultratape, Rhino, Ultimate, UltraStick, Essentials and Ultratwine. Our brands stand for quality and our customers trust our products because they sell. Our products are fit for purpose and come with quality accreditations where necessary.

M526 Butterfly and Oops give you the best of two worlds. Bringing you stationery, children’s books and luggage choices from both Europe and South Africa you will be spoilt for choice in quality product ranges and trend-setting designs to suit your needs.

CARIOCA M302

M202 The product, unique and absolutely original of its kind, represents the generational change and its use of traditional paper. Finally, in a few weeks, the launch of this new product will take place, for home and office use.

CCGLOBAL - CRAFTER'S COMPANION

M512 It’s our mission to develop quality and innovative products that excite the creative community. With more than 15 years of experience in the inventive and inspiring world of retail arts and crafts, we have grown to become a market leader.

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CRE8 DIRECT M408

CROWN GREETINGS UK

CHARFLEET BOOK BINDERY

M106 Charfleet Book Bindery is a UK based diary publisher and book bindery who specialise in the design and manufacture of luxury bespoke stationery. Our brands include Leathersmith of London , Organise -Us, Charfleet and Dataday

COFFEE NOTES G200

COLOP UK LTD

M410 Colop has 3 pillars to define our categories of Stamps, Traditional, Digital & Arts & Crafts. Our Digital and Arts & Crafts pillars are driving new and exciting opportunities for our brand. Digital includes the first app based hand held printer that allows you to create all your own impressions!

CORNFIELD TRANSNATIONAL LTD

M502 KAPEK ...brings out the genius in you. KAPEK is the all-in-one student solution to succeed in science and mathematics. Designed with students in mind, the precision, high quality maths set contains all of the necessary mathematics equipment as well as features like a built in clock for efficient time management. All of the functionality required to take you through school and beyond!

M322 The company started from a small garage in Halifax and now is one of the leading luxury gift packaging brands in the U.K., Europe and USA. The brand offers a wide variety of gift packaging products including gift wrap, paper bags, boxes, ribbons, bows, gift tissue, tags, stationery, and paper tableware. We make it super fashionable for paper lovers. The brand believes to create a fashion statement within the gift packaging industry globally. This is a place where every day is an occasion!

DEPESCHE UK LTD COLORVELVET

M204 We produce special velvet products to be coloured and personalized by our costumers with any kind of technique. With 3 different collections, our product is suitable for any age. Our Elasticated Folder to face office and school with a smile! Our smart and funny Ring Binders to collect your documents. Our velvet Box is perfect to protect and keep what you love!

CREATIVE STATIONERY LONDON

M404 A luxury handmade stationery brand, created by Fi from her love of calligraphy and paper. The shop boasts an array of beautiful stationery from diaries and notebooks to desk planning accessories.

M420 Depesche is one of Europe's leading gift article suppliers. Our main business is distributing top trendy articles, such as the successful "TOPModel by Depesche" range.

DODO PAD G316

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EDDING UK LTD

M310 Following their highly successful ‘Creative Life’ target group approach; edding has launched some new products to their ever popular colourpen and gloss paint-marker lines. The new edding acrylic-range for hasslefree permanent painting on paper/ canvas, these new product developments are designed to further empower creative individuals to succeed – where others let them down.

ENVELOPES LTD

G400 Envelopes and postal packaging solutions.

FACTIS S.A.

M606 MILAN has a very large assortment of stationery and fine art items, which are exported to more than 120 countries. Design and functionality combine with attractive colours and quality materials make MILAN products unique and innovative.

FRISK

M300 Empowering and inspiring all artists to create. Our fine art, creative & graphic paper ranges include over 35 surfaces, developed and created for professionals, hobbyists and children via our Frisk® Frisk Essentials® and Friskids® brands. We are Made in Britain accredited, FSC® certified and all our paper is Carbon Balanced. Visit us on stand M300 to see our existing and new collections...

EXACOMPTA CLAIREFONTAINE (EXACLAIR LTD)

M400 Exacompta originated in 1928 and is one of the best known brands for premium filing and desktop accessories for the home and office environments.

FILOFAX / LETTS OF LONDON

M424 At Filofax, we develop high-quality stationery that blends design and function. Since the creation of the 6-ring personal organiser, our mission has been to inspire our customers to make the most of their day, every day.

GABI MAKISMOV LTD

LPAD 5 Founded by Gabi Maksimov, Gabi & Gaby is a design studio based in London specialising in fun and colourful greeting cards, gift wrap, patterns and stationery. All products are eco-friendly and plastic free. STATIONERYSHOWLONDON.CO.UK 49

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LONDON STATIONERY SHOW

GIUSEPPE DI NATALE

M412 Specializing in design and manufacture of eco-friendly stationery products since 1924. We support brands in creating their ranges, 100% made in Italy with stylish design.

conscious and striving towards conserving earth’s resources in all our endeavours. Our Green Product Certification for artist brushes is a step towards making our manufacturing and supply chain eco-friendly. All products showcased bear their genesis and have been specially tuned to enhance performance.

JSC SMILTAINIS IR KO G308

KING JIM CO LTD M308

HAINENKO LIMITED

G302 Established for over 30 years, Hainenko Limited has evolved from a small business into a company which designs, manufactures and supplies stationery worldwide. Our speciality is in writing instruments, however we also manufacture and source a number of other stationery products, all of a great quality and sold at brilliantly competitive prices.

HERALDBLACK

G116 Heraldblack studio is a range of notecards and poster prints taken from printmaker Stephen Dow's original monoprints & collages.

JAKAR INTERNATIONAL LIMITED

M418 Jakar International Ltd is a family business established in 1949, importers and distributor for arts, craft and stationery products. Importers and distributors for Caran d’Ache Colour products, 100% Swiss made as well as M&R Rulers and Sharpeners and Stifflex Artwork Pads. Suppliers to the retail, wholesale, internet and educational trades.

INDEUTSCH INDUSTRIES PRIVATE LIMITED

M118 Over 32 years of experience in manufacturing & exporting art material products globally. The products are lovingly handcrafted and finished to perfection, each product is an amalgamation of aesthetics, functionality, skill and precision. PANART’s mission to service the global artist community hinges on three main planks of Quality, Affordability and Respect for the environment. As a company we care deeply about being environmentally

JPT EUROPE LTD

M312 Originally made for high quality professional use, Toyo Steel's classic and authentic toolbox has excellent versatility and craftsmanship.

LEUCHTTURM1917

M200 The LEUCHTTURM1917 notebook gives you the freedom to discover yourself. It will help to more consciously perceive your thoughts and improve your focus. Once archived, your LEUCHTTURM1917 notebook will preserve memories for ever, potentially becoming one of your most treasures belongings. Writing by hand is thinking on paper.

LSM CONSUMER & OFFICE PRODUCTS

M504 LSM's large product programme covers mailing and packaging; home and office essentials; home and office technology: and personal and business leather goods.

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LONDON STATIONERY SHOW

MT REKLAM A.S

M214 MT Displays is a multinational group of companies with production facilities in 4 factories based in Turkey, distribution and warehousing facilities in 2 overseas countries and finally sales & marketing activities over 84 countries in the world. It provides all needs for display and sign industry since 1993. Over the years the company has grown consistently in the offerings in global markets.

MANUSCRIPT BRANDS

M212 & M110 Combining heritage and innovation, Manuscript Pen Company is a family brand that has been producing writing tools in Britain since 1856. We’re the company manufacturing tools for calligraphers and artists the world over. We also distribute a number of luxury pen, gift, stationery and art brands for the UK market.

MITSUBISHI PENCIL COMPANY (AKA UNI-BALL)

M508 At Mitsubishi Pencil Company, owner of uni-ball and POSCA, we pride ourselves on producing reliable, world-leading writing and drawing pens that perform all day, every day, whatever the task. Founded in Tokyo, 1878, our pioneering spirit ensures we combine quality, innovation and design to deliver exceptional writing experiences every time.

OKEY DOKEY DESIGN

LPAD3 Okey Dokey Design is an eco friendly, British company specialising in quirky, colourful stationery. We have a large collection of greeting cards, gifts and most importantly writing paper. Being based in the Surrey countryside means our designs often begin with a hand painted illustration inspired by flora and fauna.

NUCO INTERNATIONAL LTD

M600 nu: notebooks are delighted to showcase our nu: Evolve notebook range, which are made using recycled and responsibly sourced materials. Not only are these notebooks sustainably sourced, they’re also recyclable too! Alongside our nu: Evolve Premium journals & notebooks, made using over 90% post-consumer recycled waste.

ONCE UPON A TUESDAY

G210 The stylish way to stay organised Once Upon a Tuesday is the new market leader for modern calendars - functional art for the home and office which changes every month. The planet-friendly calendars are designed and printed on 100% recycled paper, in the UK. STATIONERYSHOWLONDON.CO.UK 51

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PERFECT PLANNER COMPANY PAPER LOUNGE

M602 Inspired by sustainability, design, functionality and convenience. Paper Lounge delivers a range of beautifully crafted contemporary concertina paper VM & Display equipment complementing any setting. Our unique sustainable display/events solutions are suitable for indoor promotions, shows, events, VM & Display & exhibitions. They're strong, durable, portable, easy to assemble & economical to ship. Adding class to display creations and in-store operational convenience

PENCIL ME IN

G220 Pencil Me In offers Hot Foil printed pencils, choose from our best-selling range or make your own single pencils or gift sets of four. We specialise in small & medium runs, 19 Colours to choose from & 8 foils.

M208 The Perfect Planner Company is a successful multinational company that helps business owners, families and individuals around the world get organised, focused and driven to grow their business and personal development to the next level. The company is ever innovating and expanding its stationery range with the aim of helping as many people as possible to become successful and productive in their business, home and personal lives.

PAPYDO

G112 PAPYDO is a German stationery brand focussing on sustainable gift packaging. PAPYDO wrapping paper is made from grass fibers, printed with eco-friendly ink and impresses with its unique designs, which are hand-painted by European designers. In addition, PAPYDO offers other sustainable products such as compostable gift ribbons made from palm leaves. The products are manufactured in Germany in a climate-neutral and resource-saving manner and one tree is donated for each roll of paper sold.

PENTEL (STATIONERY) LTD

M406 Pentel is one of the world’s favourite writing instruments brands, with a range of pens, pencils, markers, correction products and art materials for everyday tasks and creative expression. From quick-drying EnerGel pens to gorgeous Dual Metallic Brush Pens Pentel makes writing, drawing or designing a pleasure for everyone.

POWELL CREATIVE PRODUCTS LTD

M316 At Powell Creative we design, manufacture and supply ranges of Fashion Stationery. Following the latest trends we are continually creating designs to match the emerging trends all under the Fashionstationery.com brand or your own label. Our team have the passion, ambition and drive to deliver the quality and service to ensure our customers succeed with the ranges we deliver in-store.

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LONDON STATIONERY SHOW

RAILEX STATIONERY

M226 Railex are a manufacturer of premium stationery dating back to 1908; our ranges include Filing, Notebooks, Journals and Photo Albums. Our brands include Railex, Modena and Goldbuch.

RELIABLE SOURCE LTD

PUCKATOR LTD

M318 Puckator is an international distributor of wholesale gifts across the UK, Europe and beyond. We offer a great selection of stationery and back to school. All our products are curated by our in-house product design team that work closely with licenses team to create the best ranges for our customers.

G318 The tape people...Championing adhesive tape as a new and exciting creative medium with our brand 'cre8 tapes'. We have developed many products for use in Arts, Crafts, Design and Decoration. We are the 'Reliable Source' for all specialist adhesive tapes. Tape is the new paint. Let your imagination unwind...

SEMIKOLON (LEUCHTTURM)

M102 At Semikolon, we believe that special moments bring joy and meaning to our lives. That is the reason why our products are made using traditional craftsmanship with high quality materials following a pioneering design and in selected colours. Semikolon preserves your valuable moments. You are what you keep. At Semikolon, we believe that special moments bring joy and meaning to our lives. That is the reason why our products are made using traditional craftsmanship with high quality materials following a pioneering design and in selected colours. Semikolon preserves your valuable moments. You are what you keep.

RETRO 51 / PILOT NOTEBOOKS

M416 Mann Inc Ltd, UK distributor of Retro 51 and Pilot Notebooks.

SINCLAIRS

PUKKA PADS

M216 Pukka Pads is an independent British family business that was established in 1999 in Dorset. Today, products are sold in 43 countries across the world. Pukka Pads’ stationery products are reliable and trusted, consumers that choose Pukka Pads remain a brand champion for life.

ROYAL TALENS

M314 With over a 100 years’ worth of experience in the industry, the Royal Talens name is recognised globally for quality, premium materials that encourage creativity and inspiration. We will feature brands such as Sakura and Ecoline, which will be displayed on stand M314.

M210 World-class British manufacturer of branded and own label paper stationery products since 1837. The Sinclairs brand family includes Silvine, Artgecko Sketchbooks, Luxpad and Silvine Originals. Our customerfocused product development and market leading service levels make us a trusted and reliable partner for all things sustainable paper stationery.

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LONDON STATIONERY SHOW

STORIGRAPHIC LTD

SISTER PAPER COMPANY LPAD1

SNOPAKE BRANDS

M524 The Snopake Brands roots go back to 1955 and now our portfolio consists of products to suit all your needs such as Sticky Notes, Adhesives, Filing & Storage, Ringbinders, Shredders, Laminators and Writing Instruments. At Snopake Brands we never compromise on quality!

STAEDTLER (UK) LTD

M422 Creativity and sustainability are at the forefront of STAEDTLER’s stand at this year’s London Stationery Show. Explore their new and bestselling products in all areas of stationery and art, sure to excite those with a passion for creating. They will also be celebrating 25 years of the iconic triplus® brand!

STUDIO PENS LTD

STABILO INTERNATIONAL GMBH

M206 STABILO is one of Europe’s leading manufacturers of writing instruments. Come and see us on stand M206 to see the full range of STABILO BOSS Original highlighters. Available in 23 colours from neon to pastel you’ll recognise the classic design instantly. We’ve also have the STABILO GREEN range including pens made from recycled plastics and pencils made using a 100% certified FSC® wood as well as highlighters.

G212 Paperware design studio and store, producing statement eco stationery, greeting cards, wrapping paper, gifts and accessories. All products are designed by and exclusive to us, plastic-free, recyclable and sustainably made in the UK, with 5% of sales profit donated to UK homelessness charity, Crisis UK.

M510 Studio Pens is the UK distributor for Kaweco and Esterbrook. Both brands have a long, rich history of penmaking and a superb offering of quality, modern writing instruments.

STONE MARKETING LTD

M516 Stone Marketing is UK distributor for stationery, gifts and luxury writing. We bring an extensive, yet carefully curated selection of brands to the UK retail market through unrivalled contacts, excellent service and an outstanding customer experience.

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LONDON STATIONERY SHOW

WEST DESIGN PRODUCTS

SUN-STAR STATIONERY

G222 Planning, development, manufacturing and sales of stationery, fancy, hobby, idea gifts, New Year's supplies, infant education products Disney characters, brand products premium novelty products.

SUSANNAH BEE LPAD4

SYLVIA PRINCE

G118 Sylvia Prince creates Afrocentric cards and gifts for children featuring characters in various shades of Black and brown, including children living with vitiligo and albinism. The aim is for all children to see themselves celebrated, just as they are.

THE DYBDAHL CO

G110 The Dybdahl Co. has been on a heritage adventure since 2014, exploring visual gold hidden in rare books and stored in libraries, museums and archives. At the same time, we have established our own collection of rarities and diligently added to our assortment of high quality prints and greeting cards.

THE NOTES GUIDE LPAD2

TALLON INTERNATIONAL LIMITED

M304 / M402 Check out some exciting new art and craft releases for 2022! All-new markers from Faber-Castell, innovative, sustainable acrylic paints from Marabu and a whole new selection of engaging craft kits from Simply Make. We’re also the new distributor for Speedball Art and the proud new owners of House of Crafts!

WILLIAM MITCHELL CALLIGRAPHY

M414 Formerly British Pens, William Mitchell have manufactured writing instruments in the West Midlands since 1826 were we produce a wide range of steel nib pens and markers. We are also the UK distributor of Kuretaki pens and calligraphy products.

WRAPUCCINO

M604 Eco-savvy, sustainable and superattractive journals, organisers and stationery.

G124

THE PILOT PEN CO (UK) LIMITED

TANNEGATE LIMITED

M506 Exciting art supplies for retailers.

M306 The Pilot Pen Company (U.K) Ltd. is renowned for its commitment to new technology and continually developing original and innovative writing instruments. As a market leader, Pilot is best known for class leading products such as the FriXion erasable rollerball, G2 gel pen, V5 liquid ink rollerball and the Pintor Markers.

ZEBRA PEN UK LTD

M500 Zebra Pen (UK) Ltd distribute a wide range of ballpoint, gel ink,rollerball and liquid ink pens as well as mechanical pencils, markers and highlighters across Europe. STATIONERYSHOWLONDON.CO.UK 55

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Plan your route around London Stationery Show…

JACKS RESTAURANT

G106 G110

G114

G112

G124

M212

M210

M200

M106

EXIT EXIT M108 M110

M208

M202 M204

M212

M216

M300

M302

M306

M310

M308

M408

M406

M400

G312

G306

G302

G300

G318

M406

M408

STATIONERY MATTERS AWARDS SHOWCASE

M506

M504

M500

G310

M510

M512

M508 G316

G304

VIP LOUNGE / PRESS LOUNGE

M502

EXIT

M600

M503

M601

M602

M604

M606

EXIT EXIT

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M404

M510

M506

M402

M312

SUSTAINABILITY MATTERS

G308

M304 M312

M604 G400

M214

M206

BOUTIQUE COLLECTION

M308

M508

M112

RESILIENT RETAIL - CATHERINE ER

M210

G210 M310

M306

M104

G212

G100

G206

G200

G214

G208

G202

M110 EXIT M102

G220 G222

M208

G122

G120

G118 G116

G126

G104

G216

M108

MAIN ENTRANCE

FLOORPLAN

01/04/2022 21:25

LONDON STATIONERY SHOW

ESSENTIAL INFORMATION

D I S C OV ER NEW | B U Y ORIGIN AL | BE INSPIR ED

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ON MY DESK

1 4

ON MY

desk NOW...

Anna-Marie DeSouza of Stationery Matters looks at her staple kit

9 1 I use pencils everyday to mark up magazine proofs – and I always snap the lead... but not on this! Hightide Penco Prime Timber Pencil 2 For the past few years I have bought my diary from Papier – I like the range of options and being able to personalise it. This year I chose the Leather Meadow Diary in Burgundy 3 I am a big fan of Scandi styling, and pretty much all of the creations from this brand – this chunky clip is particularly handy. Normann Copenhagen DF Paper Clamp in Yellow. 4 This is such lovely paper to write on, and the elastic strap stops the pages crumpling when it’s chucked in my bag at the end of the day. Pink Standard Issue No.3 Notebook. 5 I’ve just had to buy a new pair of these scissors as my mum has nabbed my original pair. It feels like they stay sharp forever, they are super lightweight and comfy to use, even after cutting out stars for your kids for hours on end… Tools to Live By 6.5” Scissors in Black. 6 These highlighters come in eight gorgeous pastel colours – they add a flash of colour where I need it, but aren’t overpowering (and they don’t smudge!) Stabilo Swing Cool Pastel Edition Highlighters 7 I won’t lie, I bought this stapler purely based on its looks, and no surprise, it is from a lovely Danish brand. Monograph Stapler in Green. 8 It is no secret that I am a fan of dogs, so these adorable paper clips were an easy purchase for me. They are soft and tactile too, so they don’t mark or ruin photos if you’re attaching them in your notebook. Midori P51 Dog Clips. 9 This was a birthday present from my father in law – he knows I like writing with a fountain pen. I adore the weight and chunky diameter. Kaweco Brass Sport Fountain Pen.

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